Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 55-89 - Food, Lodging, and Recreation Safety
Chapter ATCP 70 - Wholesale Food Manufacturing
Subchapter VI - Juice and Juice HACCP
Section ATCP 70.60 - Juice and Juice HACCP

(1) APPLICABLE REGULATIONS. Food processing plants producing and packaging or bottling juice shall comply with subch. II and this subchapter. Food processing plants engaged in juice processing and packaging or bottling shall comply with 21 CFR part 120.

(2) LABELING REQUIREMENTS. A juice label may not misrepresent that juice has been pasteurized or has undergone a process equivalent to pasteurization. A juice label may not represent as "fresh" any juice that has been treated with ultra-violet light.