New Jersey Administrative Code
Title 3 - BANKING
Chapter 17 - CONSUMER LENDERS AND SALES FINANCE COMPANIES
Subchapter 1 - GENERAL PROVISIONS
Section 3:17-1.6 - Grounds for denying use of alternate or trade names

Universal Citation: NJ Admin Code 3:17-1.6

Current through Register Vol. 56, No. 6, March 18, 2024

(a) The Commissioner may deny an application to use an alternate or trade name if:

1. The name is lewd, offensive or otherwise inappropriate for the conduct of the licensed activity; or

2. The name would create a substantial risk of misleading or confusing consumers.

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