New Jersey Administrative Code
Title 3 - BANKING
Chapter 17 - CONSUMER LENDERS AND SALES FINANCE COMPANIES
Subchapter 1 - GENERAL PROVISIONS
Section 3:17-1.5 - License names permitted

1. The licensee provides evidence to the Commissioner that prohibiting it from using four or more alternate or trade name would produce a substantial and unreasonable hardship on the licensee beyond the mere inability to market under the new name, and the licensee can satisfy the Department that procedures have been established to assure that consumers will not be misled about the true identity of the licensee. The Commissioner shall not grant an exception to the limitation of three alternate or trade names under this paragraph except in extraordinary circumstances; or

2. The licensee has, prior to November 4, 2002, been approved to use four or more alternate or trade names, in which case the licensee may continue to use those names, but shall not be approved to use an additional alternate or trade name until the total number of alternate or trade names being used by that licensee is two or fewer, unless a larger number is permitted pursuant to (a)1 above.