Alaska Administrative Code
Title 3 - Commerce, Community, and Economic Development
Part 1 - Banking, Securities, Small Loans and Corporations
Chapter 14 - Mortgage Lending
Article 7 - Business Duties and Restrictions, and Disciplinary Action
3 AAC 14.510 - Misleading, unfair, or deceptive advertising

(1) making a representation or statement of fact in an advertisement if the representation or statement is false or misleading, or has the tendency or capacity to be misleading, or if the person does not have sufficient information upon which a reasonable belief in the truth of the representation or statement could be based;

(2) advertising without clearly and conspicuously disclosing the complete name of the licensee or the registered depository institution, any other name listed in the registry, and the unique identifier of the mortgage licensee or the registered depository institution, and if the advertisement refers to the name of a mortgage loan originator, the unique identifier of the mortgage loan originator, except that the licensee or the registered depository institution is not required to display the unique identifier in radio or television advertisements;

(3) advertising an address at which the mortgage licensee does not conduct mortgage brokering or mortgage lending activities;

(4) advertising in a manner that misleads a person to believe that the advertisement or solicitation is from a person's current mortgage holder or a government agency, that an offer is a limited opportunity, or that a check is included in the advertising materials;

(5) advertising any program that would be in violation of 24 C.F.R. Part 3500 (Regulation X);

(6) misrepresenting, directly or by failure to adequately disclose, the terms, conditions, or charges incident to the mortgage loan being advertised; a violation of this paragraph includes

(7) advertising in violation of applicable federal regulations.