Agency Information Collection Activities; Submission for OMB Review; Comment Request
The FTC intends to conduct an evaluation of Admongo, its advertising literacy program for children ages 8-12. The evaluation will involve a randomized controlled trial of the Admongo online game, using an Internet panel recruited by a market research company. This research will be conducted to further the FTC's mission of protecting consumers from unfair and deceptive marketing. The information collection requirements described below are being submitted to the Office of Management and Budget (``OMB'') for review as required by the Paperwork Reduction Act (``PRA'').