Agency Information Collection Activities; Notice and Request for Comment; Alcohol-Impaired Driving Segmentation Study, 37299-37301 [2023-12102]
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Federal Register / Vol. 88, No. 109 / Wednesday, June 7, 2023 / Notices
(Catalog of Federal Domestic Assistance
Number 59008)
Francisco Sa´nchez, Jr.,
Associate Administrator, Office of Disaster
Recovery & Resilience.
[FR Doc. 2023–12161 Filed 6–6–23; 8:45 am]
BILLING CODE 8026–09–P
DEPARTMENT OF TRANSPORTATION
Federal Railroad Administration
[Docket Number FRA–2007–28700]
lotter on DSK11XQN23PROD with NOTICES1
Petition for Modification of Waiver of
Compliance
Under part 211 of title 49 Code of
Federal Regulations (CFR), this
document provides the public notice
that on December 12, 2022, Kansas City
Southern Railway Company (now
known as CPKC),1 on behalf of the
Kansas City Southern Railway Company
and Kansas City Southern de Mexico,
petitioned the Federal Railroad
Administration (FRA) for a modification
of an existing waiver of compliance in
Docket Number FRA–2007–28700. That
waiver provides KCSR limited,
conditional relief from certain
provisions of the Federal railroad safety
regulations contained at 49 CFR parts
215 (Railroad Freight Car Safety
Standards) and 232 (Brake System
Safety Standards for Freight and Other
Non-Passenger Trains and Equipment;
End-of-Train Devices). Additionally,
CPKC requested certification under
section 416 of the Rail Safety
Improvement Act of 2008 (RSIA), that
brake inspections conducted in Mexico
meet FRA requirements. FRA notes that
CPKC’s request under RSIA Section 416
will be handled separately from its
waiver modification request and
accordingly this notice only addresses
CPKC’s request to modify the existing
waiver in Docket Number FRA–2007–
28700.
Specifically, in its petition CPKC
requests a modification of the existing
relief in Docket Number FRA–2007–
28700 involving 49 CFR 232.205, Class
I brake test-initial terminal inspection,
and certain provisions of 49 CFR part
215, regarding freight cars received in
interchange from KCSM at the U.S./
Mexico border crossing and
international bridge in Laredo, Texas.
CPKC requests that FRA permit the
inspections and brake tests currently
required to be conducted at the point of
interchange between CPKC and KCSM
1 On April 14, 2023, Kansas City Southern (KCS)
merged with Canadian Pacific Railway forming
CPKC. Accordingly, this notice refers to KCS as
CPKC.
VerDate Sep<11>2014
17:01 Jun 06, 2023
Jkt 259001
and at CPKC’s Laredo Yard in Texas to
be conducted in KCSM’s Sanchez Yard
in Mexico.
In support of its petition, CPKC states
that the existing waiver has contributed
to border security and that no incidents
have been attributed to the relief in the
past fourteen years. Additionally, CPKC
proposes to implement new technology,
Duo Technologies rip® Railcar
Inspection (DTRI) that will (a) allow
FRA to confirm remotely at the time a
train arrives at the international bridge
that the train has passed the Class I or
Class III brake test in Sanchez Yard, and
(b) allow CPKC qualified mechanical
inspectors to use the DTRI data to
confirm the ‘‘mechanical soundness’’ of
any train interchanged from KCSM to
CPKC. CPKC also explains that
‘‘[a]voiding stopping trains on the
Bridge will also reduce the incidence of
vandalism to brake systems that occurs
when trains stop on the Bridge waiting
to cross into the U.S.’’
A copy of the petition, as well as any
written communications concerning the
petition, is available for review online at
www.regulations.gov.
Interested parties are invited to
participate in these proceedings by
submitting written views, data, or
comments. FRA does not anticipate
scheduling a public hearing in
connection with these proceedings since
the facts do not appear to warrant a
hearing. If any interested party desires
an opportunity for oral comment and a
public hearing, they should notify FRA,
in writing, before the end of the
comment period and specify the basis
for their request.
All communications concerning these
proceedings should identify the
appropriate docket number and may be
submitted at https://www.regulations.
gov. Follow the online instructions for
submitting comments.
Communications received by August
7, 2023 will be considered by FRA
before final action is taken. Comments
received after that date will be
considered if practicable.
Anyone can search the electronic
form of any written communications
and comments received into any of our
dockets by the name of the individual
submitting the comment (or signing the
document, if submitted on behalf of an
association, business, labor union, etc.).
Under 5 U.S.C. 553(c), the U.S.
Department of Transportation (DOT)
solicits comments from the public to
better inform its processes. DOT posts
these comments, without edit, including
any personal information the
commenter provides, to
www.regulations.gov, as described in
the system of records notice (DOT/ALL–
PO 00000
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37299
14 FDMS), which can be reviewed at
https://www.transportation.gov/privacy.
See also https://www.regulations.gov/
privacy-notice for the privacy notice of
regulations.gov.
Issued in Washington, DC.
John Karl Alexy,
Associate Administrator for Railroad Safety
Chief Safety Officer.
[FR Doc. 2023–12189 Filed 6–6–23; 8:45 am]
BILLING CODE 4910–06–P
DEPARTMENT OF TRANSPORTATION
National Highway Traffic Safety
Administration
[Docket No. NHTSA–2022–0077]
Agency Information Collection
Activities; Notice and Request for
Comment; Alcohol-Impaired Driving
Segmentation Study
National Highway Traffic
Safety Administration (NHTSA),
Department of Transportation (DOT).
ACTION: Notice and request for
comments on a request for approval of
a new information collection.
AGENCY:
NHTSA invites public
comments about our intention to request
approval from the Office of Management
and Budget (OMB) for a new
information collection. Before a federal
agency can collect certain information
from the public, it must receive
approval from OMB. Under procedures
established by the Paperwork Reduction
Act of 1995, before seeking OMB
approval, federal agencies must solicit
public comment on proposed
collections of information, including
extensions and reinstatement of
previously approved collections. This
document describes a collection of
information for which NHTSA intends
to seek OMB approval on a
segmentation study related to alcoholimpaired driving and riding
(motorcycles). This study’s objective is
to better understand alcoholconsumption behaviors and how they
relate to potential alcohol-impaired
driving/riding. The results of this study
will help NHTSA inform its consumer
messages to reduce fatalities and
injuries on US roadways.
DATES: Comments must be submitted on
or before August 7, 2023.
ADDRESSES: You may submit comments
identified by the Docket No. NHTSA–
2022–0077 through any of the following
methods:
• Electronic submissions: Go to the
Federal eRulemaking Portal at https://
SUMMARY:
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Federal Register / Vol. 88, No. 109 / Wednesday, June 7, 2023 / Notices
www.regulations.gov. Follow the online
instructions for submitting comments.
• Fax: (202) 493–2251.
• Mail or Hand Delivery: Docket
Management, U.S. Department of
Transportation, 1200 New Jersey
Avenue SE, West Building, Room W12–
140, Washington, DC 20590, between 9
a.m. and 5 p.m., Monday through
Friday, except on federal holidays. To
be sure someone is there to help you,
please call (202) 366–9322 before
coming.
Instructions: All submissions must
include the agency name and docket
number for this notice. Note that all
comments received will be posted
without change to https://
www.regulations.gov, including any
personal information provided. Please
see the Privacy Act heading below.
Privacy Act: Anyone is able to search
the electronic form of all comments
received into any of our dockets by the
name of the individual submitting the
comment (or signing the comment, if
submitted on behalf of an association,
business, labor union, etc.). You may
review DOT’s complete Privacy Act
Statement in the Federal Register
published on April 11, 2000 (65 FR
19477–78) or you may visit https://
www.transportation.gov/privacy.
Docket: For access to the docket to
read background documents or
comments received, go to https://
www.regulations.gov or the street
address listed above. Follow the online
instructions for accessing the dockets
via internet.
FOR FURTHER INFORMATION CONTACT: For
additional information or access to
background documents, contact Kil-Jae
Hong, Marketing Specialist, Office of
Communications and Consumer
Information (NCO–0200), (202) 493–
0524, National Highway Traffic Safety
Administration, 1200 New Jersey Ave.
SE, W52–232, Washington, DC 20590.
SUPPLEMENTARY INFORMATION:
Under the Paperwork Reduction Act
of 1995 (44 U.S.C. 3501 et seq.), before
an agency submits a proposed collection
of information to OMB for approval, it
must first publish a document in the
Federal Register providing a 60-day
comment period and otherwise consult
with members of the public and affected
agencies concerning each proposed
collection of information. The OMB has
promulgated regulations describing
what must be included in such a
document. Under OMB’s regulation (at
5 CFR 1320.8(d)), an agency must ask
for public comment on the following: (a)
whether the proposed collection of
information is necessary for the proper
performance of the functions of the
VerDate Sep<11>2014
17:01 Jun 06, 2023
Jkt 259001
agency, including whether the
information will have practical utility;
(b) the accuracy of the agency’s estimate
of the burden of the proposed collection
of information, including the validity of
the methodology and assumptions used;
(c) how to enhance the quality, utility
and clarity of the information to be
collected; and (d) how to minimize the
burden of the collection of information
on those who are to respond, including
the use of appropriate automated,
electronic, mechanical or other
technological collection techniques or
other forms of information technology,
e.g., permitting electronic submission of
responses. In compliance with these
requirements, NHTSA asks for public
comments on the following proposed
collection of information for which the
agency is seeking approval from OMB.
Title: Alcohol-Impaired Driving
Segmentation Study.
OMB Control Number: New.
Form Number(s): N/A.
Type of Request: Comments on a new
information collection.
Type of Review Requested: Regular.
Requested Expiration Date of
Approval: Three (3) years from date of
approval.
Summary of the Collection of
Information:
NHTSA is seeking approval to
conduct a nationwide alcohol-impaired
driving segmentation study to learn
about alcohol-consumption behaviors
and how they relate to potential
impaired driving. The one-time
voluntary study will be used to obtain
information to better understand
attitudes and behaviors related to
alcohol-impaired driving that will be
used to enhance and refine
communication strategy and tactics (i.e.,
more effectively target and message atrisk drivers and motorcycle riders). The
study will survey drivers and
motorcycle riders ages 21- to 54-yearsold because this age range represents the
greatest number of alcohol-related
driving/riding fatalities according to
NHTSA’s Fatality Analysis Reporting
System (FARS).1
The research study will include two
components, both being one-time
collections. The first component will
involve a series of online webcam
interviews that will collect qualitative
information that will serve as a
cognitive test to improve the
quantitative survey that will be
administered in the second component.
The quantitative survey will be
administered online and by phone.
After collecting the data, segmentation
1 2020 Alcohol Impaired Driving (Traffic Safety
Facts. Report No. DOT HS 813 294).
PO 00000
Frm 00102
Fmt 4703
Sfmt 4703
analysis will be done to classify drivers
and motorcycle riders according to
segments based on common
demographics, drinking behaviors,
attitudes about drinking and driving/
motorcycle riding, and lifestyle
characteristics.
Description of the Need for the
Information and Proposed Use of the
Information: This alcohol-impaired
driving segmentation study will help
NHTSA better understand its impaired
driving campaign audience to
communicate messages most effectively
about being safe and decreasing
impaired driving.
The National Highway Traffic Safety
Administration (NHTSA), under the
U.S. Department of Transportation
(USDOT), was established to reduce the
number of deaths, injuries and
economic losses resulting from motor
vehicle crashes on the nation’s
highways. In keeping with this mission
and to fulfill a congressional mandate to
improve highway traffic safety,
NHTSA’s Office of Communications and
Consumer Information (OCCI) is
dedicated to eliminating risky behaviors
on our nation’s roads through public
awareness campaigns. One of the most
significant NHTSA’s OCCI seeks to
address through these efforts is drunk
driving.
Drunk driving is a significant cause of
highway fatalities, injuries and
economic losses. Alcohol-impaired
driving fatalities totaled 11,654 in 2020,
accounting for 30% of all motor-vehiclecrash fatalities.2 On average, in 2020,
there was an alcohol-impaired driving
fatality every 45 minutes.3 Among
motorcycle riders, in particular, 27% of
riders in fatal crashes were legally
drunk—a rate exceeding that of
passenger car drivers (23%) and the
highest among all vehicle types
measured.4 Aside from the fatalities,
alcohol-impaired driving crashes carried
an economic cost of an estimated $44
billion in 2010 (the most recent year for
which cost data is available).5
In order for NHTSA’s public
awareness campaigns on drunk driving
to be effective they must effectively
‘‘compete’’ for audience attention in the
public domain among hundreds of other
major marketers, including those in the
alcoholic beverage industry that
strategically target messages to
2 2020 Alcohol Impaired Driving (Traffic Safety
Facts. Report No. DOT HS 813 294).
3 Ibid.
4 Ibid.
5 National Center for Statistics and Analysis.
(2015, July). Overview: 2013 data. (Traffic Safety
Facts. Report No. DOT HS 812 169). Washington,
DC: National Highway Traffic Safety
Administration.
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Federal Register / Vol. 88, No. 109 / Wednesday, June 7, 2023 / Notices
particular groups of the public
marketplace. In the consumer marketing
context and environment, NHTSA must
work to convince members of the
driving/riding public not to operate
vehicles when impaired by alcohol.
Accordingly, NHTSA finds that it is
necessary to conduct research, as
authorized by the National Traffic Motor
Vehicle Safety Act, to conduct research
that will allow NHTSA to better tailor
its communication strategies.
Specifically, NHTSA believes a
segmentation analysis such as the one
described above would be especially
useful to NHTSA. More closely
understanding and segmenting drunk
drivers and motorcycle riders will
enable more effective communications
programs. Insights about drunk drivers’/
motorcycle riders’ lifestyle
characteristics, alcohol-consumption
behaviors and attitudes towards drunk
driving will provide useful, pragmatic
information for NHTSA’s continuing
efforts to address the drunk driving/
motorcycle riding issue responsible for
so many deaths.
The segmentation profiles will be
used by NHTSA’s Office of
Communications and Consumer
Information (OCCI) to better target and
reach intended audiences with
communications messages and
techniques that are relevant and
meaningful to people within the target
market.
Affected Public: Vehicle Drivers and
Motorcycle Riders ages 21–54 (English
and Spanish-speaking).
Estimated Number of Respondents:
5,400.
Frequency: One time.
Estimated Total Annual Burden
Hours: 3,574.67.
Estimated Total Annual Burden Cost:
$119,250.99.
Public Comments Invited: You are
asked to comment on any aspects of this
information collection, including (a)
whether the proposed collection of
information is necessary for the proper
performance of the functions of the
Department, including whether the
information will have practical utility;
(b) the accuracy of the Department’s
estimate of the burden of the proposed
information collection; (c) ways to
enhance the quality, utility and clarity
of the information to be collected; and
(d) ways to minimize the burden of the
collection of information on
respondents, including the use of
automated collection techniques or
other forms of information technology.
Authority: The Paperwork Reduction
Act of 1995; 44 U.S.C. Chapter 35, as
amended; 49 CFR 1.49; and DOT Order
1351.29A.
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17:01 Jun 06, 2023
Jkt 259001
Issued on June 1, 2023.
Juliette Marie Vallese,
Associate Administrator, Office of
Communications and Consumer Information.
[FR Doc. 2023–12102 Filed 6–6–23; 8:45 am]
BILLING CODE 4910–59–P
DEPARTMENT OF TRANSPORTATION
Office of the Secretary
[Docket No. DOT–OST–2022–0117]
Privacy Act of 1974; System of
Records
Office of the Departmental
Chief Information Officer, Office of the
Secretary of Transportation, DOT.
ACTION: Notice of a new system of
records.
AGENCY:
In accordance with the
Privacy Act of 1974, the Department of
Transportation (DOT), Federal Aviation
Administration (FAA), proposes to
establish a new system of records titled,
‘‘DOT/FAA 856 Airmen Medical
Records.’’ 14 Code of Federal
Regulations (CFR) 61.23 Medical
Certificates: Requirement and Duration
specify operations requiring medical
certificates. Collectively, for the
purposes of this system of records
notice, individuals required to obtain
medical certificates are referred to as
applicants. This Notice covers records
maintained for the required airmen
medical certification process which is
initiated by the airman medical
certificate application. In addition to the
initial medical records obtained at time
of certification, FAA also maintains
information on post-certification
medical changes including failed drug
and substance abuse testing results that
could disqualify certificated airmen.
Finally, this system of records supports
regulatory enforcement activities and
other legal actions, such as denial of
medical certifications, so records
including, but not limited to, predecisional notes in airmen medical files,
are exempted from certain access and
disclosure requirements of the Privacy
Act of 1974.
DATES: Submit comments on or before
July 7, 2023. The Department may
publish an amended systems of records
notice considering any comments
received. This new system will be
effective immediately upon publication.
The routine uses will be effective July
7, 2023.
ADDRESSES: You may submit comments,
identified by docket number 2022–0117
by any of the following methods:
SUMMARY:
PO 00000
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Fmt 4703
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37301
• Federal e-Rulemaking Portal: https://
www.regulations.gov. Follow the
instructions for submitting comments.
• Mail: Docket Management Facility,
U.S. Department of Transportation, 1200
New Jersey Ave. SE, West Building
Ground Floor, Room W12–140,
Washington, DC 20590–0001.
• Hand Delivery or Courier: West
Building Ground Floor, Room W12–140,
1200 New Jersey Ave. SE, between 9
a.m. and 5 p.m. ET, Monday through
Friday, except Federal Holidays.
• Fax: (202) 493–2251.
Instructions: You must include the
agency name and docket number DOT–
OST–2022–0117. All comments
received will be posted without change
to https://www.regulations.gov, including
any personal information provided.
Privacy Act: Anyone is able to search
the electronic form of all comments
received in any of our dockets by the
name of the individual submitting the
comment (or signing the comment, if
submitted on behalf of an association,
business, labor union, etc.).
Docket: For access to the docket to
read background documents or
comments received, go to https://
www.regulations.gov or to the street
address listed above. Follow the online
instructions for accessing the docket.
FOR FURTHER INFORMATION CONTACT: For
questions, please contact: Karyn
Gorman, Departmental Chief Privacy
Officer, Privacy Office, Department of
Transportation, Washington, DC 20590;
privacy@dot.gov; or 202–366–3140.
SUPPLEMENTARY INFORMATION:
Background
In accordance with the Privacy Act of
1974, 5 U.S.C. 552a, DOT/FAA proposes
to issue a new system of records notice
titled, DOT/FAA 856 ‘‘Airmen Medical
Records’’ (hereafter referred to as
‘‘Notice’’).
Airmen Medical Certification Process
Records maintained in this system of
records were previously covered under
DOT/FAA 847, Aviation Records on
Individuals (75 FR 68849—November 9,
2010). To provide the public with
greater transparency and accountability
to its business processes and data
collection, FAA created this new Notice
to more precisely consolidate records
with similar purpose, authorities,
categories of individuals, sources of
information, and retention timeframes.
This system of records covers all facets
of the medical clearance process for
airmen and non-FAA Air Traffic Control
Specialists (ATCSs) with privileges
under specific certifications. This
Notice solely covers airmen and non-
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]]>Agencies
[Federal Register Volume 88, Number 109 (Wednesday, June 7, 2023)]
[Notices]
[Pages 37299-37301]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2023-12102]
-----------------------------------------------------------------------
DEPARTMENT OF TRANSPORTATION
National Highway Traffic Safety Administration
[Docket No. NHTSA-2022-0077]
Agency Information Collection Activities; Notice and Request for
Comment; Alcohol-Impaired Driving Segmentation Study
AGENCY: National Highway Traffic Safety Administration (NHTSA),
Department of Transportation (DOT).
ACTION: Notice and request for comments on a request for approval of a
new information collection.
-----------------------------------------------------------------------
SUMMARY: NHTSA invites public comments about our intention to request
approval from the Office of Management and Budget (OMB) for a new
information collection. Before a federal agency can collect certain
information from the public, it must receive approval from OMB. Under
procedures established by the Paperwork Reduction Act of 1995, before
seeking OMB approval, federal agencies must solicit public comment on
proposed collections of information, including extensions and
reinstatement of previously approved collections. This document
describes a collection of information for which NHTSA intends to seek
OMB approval on a segmentation study related to alcohol-impaired
driving and riding (motorcycles). This study's objective is to better
understand alcohol-consumption behaviors and how they relate to
potential alcohol-impaired driving/riding. The results of this study
will help NHTSA inform its consumer messages to reduce fatalities and
injuries on US roadways.
DATES: Comments must be submitted on or before August 7, 2023.
ADDRESSES: You may submit comments identified by the Docket No. NHTSA-
2022-0077 through any of the following methods:
Electronic submissions: Go to the Federal eRulemaking
Portal at https://
[[Page 37300]]
www.regulations.gov. Follow the online instructions for submitting
comments.
Fax: (202) 493-2251.
Mail or Hand Delivery: Docket Management, U.S. Department
of Transportation, 1200 New Jersey Avenue SE, West Building, Room W12-
140, Washington, DC 20590, between 9 a.m. and 5 p.m., Monday through
Friday, except on federal holidays. To be sure someone is there to help
you, please call (202) 366-9322 before coming.
Instructions: All submissions must include the agency name and
docket number for this notice. Note that all comments received will be
posted without change to https://www.regulations.gov, including any
personal information provided. Please see the Privacy Act heading
below.
Privacy Act: Anyone is able to search the electronic form of all
comments received into any of our dockets by the name of the individual
submitting the comment (or signing the comment, if submitted on behalf
of an association, business, labor union, etc.). You may review DOT's
complete Privacy Act Statement in the Federal Register published on
April 11, 2000 (65 FR 19477-78) or you may visit https://www.transportation.gov/privacy.
Docket: For access to the docket to read background documents or
comments received, go to https://www.regulations.gov or the street
address listed above. Follow the online instructions for accessing the
dockets via internet.
FOR FURTHER INFORMATION CONTACT: For additional information or access
to background documents, contact Kil-Jae Hong, Marketing Specialist,
Office of Communications and Consumer Information (NCO-0200), (202)
493-0524, National Highway Traffic Safety Administration, 1200 New
Jersey Ave. SE, W52-232, Washington, DC 20590.
SUPPLEMENTARY INFORMATION:
Under the Paperwork Reduction Act of 1995 (44 U.S.C. 3501 et seq.),
before an agency submits a proposed collection of information to OMB
for approval, it must first publish a document in the Federal Register
providing a 60-day comment period and otherwise consult with members of
the public and affected agencies concerning each proposed collection of
information. The OMB has promulgated regulations describing what must
be included in such a document. Under OMB's regulation (at 5 CFR
1320.8(d)), an agency must ask for public comment on the following: (a)
whether the proposed collection of information is necessary for the
proper performance of the functions of the agency, including whether
the information will have practical utility; (b) the accuracy of the
agency's estimate of the burden of the proposed collection of
information, including the validity of the methodology and assumptions
used; (c) how to enhance the quality, utility and clarity of the
information to be collected; and (d) how to minimize the burden of the
collection of information on those who are to respond, including the
use of appropriate automated, electronic, mechanical or other
technological collection techniques or other forms of information
technology, e.g., permitting electronic submission of responses. In
compliance with these requirements, NHTSA asks for public comments on
the following proposed collection of information for which the agency
is seeking approval from OMB.
Title: Alcohol-Impaired Driving Segmentation Study.
OMB Control Number: New.
Form Number(s): N/A.
Type of Request: Comments on a new information collection.
Type of Review Requested: Regular.
Requested Expiration Date of Approval: Three (3) years from date of
approval.
Summary of the Collection of Information:
NHTSA is seeking approval to conduct a nationwide alcohol-impaired
driving segmentation study to learn about alcohol-consumption behaviors
and how they relate to potential impaired driving. The one-time
voluntary study will be used to obtain information to better understand
attitudes and behaviors related to alcohol-impaired driving that will
be used to enhance and refine communication strategy and tactics (i.e.,
more effectively target and message at-risk drivers and motorcycle
riders). The study will survey drivers and motorcycle riders ages 21-
to 54-years-old because this age range represents the greatest number
of alcohol-related driving/riding fatalities according to NHTSA's
Fatality Analysis Reporting System (FARS).\1\
---------------------------------------------------------------------------
\1\ 2020 Alcohol Impaired Driving (Traffic Safety Facts. Report
No. DOT HS 813 294).
---------------------------------------------------------------------------
The research study will include two components, both being one-time
collections. The first component will involve a series of online webcam
interviews that will collect qualitative information that will serve as
a cognitive test to improve the quantitative survey that will be
administered in the second component. The quantitative survey will be
administered online and by phone. After collecting the data,
segmentation analysis will be done to classify drivers and motorcycle
riders according to segments based on common demographics, drinking
behaviors, attitudes about drinking and driving/motorcycle riding, and
lifestyle characteristics.
Description of the Need for the Information and Proposed Use of the
Information: This alcohol-impaired driving segmentation study will help
NHTSA better understand its impaired driving campaign audience to
communicate messages most effectively about being safe and decreasing
impaired driving.
The National Highway Traffic Safety Administration (NHTSA), under
the U.S. Department of Transportation (USDOT), was established to
reduce the number of deaths, injuries and economic losses resulting
from motor vehicle crashes on the nation's highways. In keeping with
this mission and to fulfill a congressional mandate to improve highway
traffic safety, NHTSA's Office of Communications and Consumer
Information (OCCI) is dedicated to eliminating risky behaviors on our
nation's roads through public awareness campaigns. One of the most
significant NHTSA's OCCI seeks to address through these efforts is
drunk driving.
Drunk driving is a significant cause of highway fatalities,
injuries and economic losses. Alcohol-impaired driving fatalities
totaled 11,654 in 2020, accounting for 30% of all motor-vehicle-crash
fatalities.\2\ On average, in 2020, there was an alcohol-impaired
driving fatality every 45 minutes.\3\ Among motorcycle riders, in
particular, 27% of riders in fatal crashes were legally drunk--a rate
exceeding that of passenger car drivers (23%) and the highest among all
vehicle types measured.\4\ Aside from the fatalities, alcohol-impaired
driving crashes carried an economic cost of an estimated $44 billion in
2010 (the most recent year for which cost data is available).\5\
---------------------------------------------------------------------------
\2\ 2020 Alcohol Impaired Driving (Traffic Safety Facts. Report
No. DOT HS 813 294).
\3\ Ibid.
\4\ Ibid.
\5\ National Center for Statistics and Analysis. (2015, July).
Overview: 2013 data. (Traffic Safety Facts. Report No. DOT HS 812
169). Washington, DC: National Highway Traffic Safety
Administration.
---------------------------------------------------------------------------
In order for NHTSA's public awareness campaigns on drunk driving to
be effective they must effectively ``compete'' for audience attention
in the public domain among hundreds of other major marketers, including
those in the alcoholic beverage industry that strategically target
messages to
[[Page 37301]]
particular groups of the public marketplace. In the consumer marketing
context and environment, NHTSA must work to convince members of the
driving/riding public not to operate vehicles when impaired by alcohol.
Accordingly, NHTSA finds that it is necessary to conduct research, as
authorized by the National Traffic Motor Vehicle Safety Act, to conduct
research that will allow NHTSA to better tailor its communication
strategies.
Specifically, NHTSA believes a segmentation analysis such as the
one described above would be especially useful to NHTSA. More closely
understanding and segmenting drunk drivers and motorcycle riders will
enable more effective communications programs. Insights about drunk
drivers'/motorcycle riders' lifestyle characteristics, alcohol-
consumption behaviors and attitudes towards drunk driving will provide
useful, pragmatic information for NHTSA's continuing efforts to address
the drunk driving/motorcycle riding issue responsible for so many
deaths.
The segmentation profiles will be used by NHTSA's Office of
Communications and Consumer Information (OCCI) to better target and
reach intended audiences with communications messages and techniques
that are relevant and meaningful to people within the target market.
Affected Public: Vehicle Drivers and Motorcycle Riders ages 21-54
(English and Spanish-speaking).
Estimated Number of Respondents: 5,400.
Frequency: One time.
Estimated Total Annual Burden Hours: 3,574.67.
Estimated Total Annual Burden Cost: $119,250.99.
Public Comments Invited: You are asked to comment on any aspects of
this information collection, including (a) whether the proposed
collection of information is necessary for the proper performance of
the functions of the Department, including whether the information will
have practical utility; (b) the accuracy of the Department's estimate
of the burden of the proposed information collection; (c) ways to
enhance the quality, utility and clarity of the information to be
collected; and (d) ways to minimize the burden of the collection of
information on respondents, including the use of automated collection
techniques or other forms of information technology.
Authority: The Paperwork Reduction Act of 1995; 44 U.S.C. Chapter
35, as amended; 49 CFR 1.49; and DOT Order 1351.29A.
Issued on June 1, 2023.
Juliette Marie Vallese,
Associate Administrator, Office of Communications and Consumer
Information.
[FR Doc. 2023-12102 Filed 6-6-23; 8:45 am]
BILLING CODE 4910-59-P
