Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Order Approving Proposed Rule Change, as Modified by Amendment No. 1, to FINRA Rules 5122 (Private Placements of Securities Issued by Members) and 5123 (Private Placements of Securities) That Would Require Members To File Retail Communications Concerning Private Placement Offerings That Are Subject to Those Rules' Filing Requirements, 31764-31769 [2021-12474]
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31764
Federal Register / Vol. 86, No. 113 / Tuesday, June 15, 2021 / Notices
Comments may be submitted by any of
the following methods:
SECURITIES AND EXCHANGE
COMMISSION
Electronic Comments
[Release No. 34–92133; File No. SR–FINRA–
2020–038]
• Use the Commission’s internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an email to rule-comments@
sec.gov. Please include File Number SR–
NASDAQ–2021–046 on the subject line.
Paper Comments
• Send paper comments in triplicate
to Secretary, Securities and Exchange
Commission, 100 F Street NE,
Washington, DC 20549–1090.
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All submissions should refer to File
Number SR–NASDAQ–2021–046. This
file number should be included on the
subject line if email is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
internet website (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for website viewing and
printing in the Commission’s Public
Reference Room, 100 F Street NE,
Washington, DC 20549, on official
business days between the hours of
10:00 a.m. and 3:00 p.m. Copies of the
filing also will be available for
inspection and copying at the principal
office of the Exchange. All comments
received will be posted without change.
Persons submitting comments are
cautioned that we do not redact or edit
personal identifying information from
comment submissions. You should
submit only information that you wish
to make available publicly. All
submissions should refer to File
Number SR–NASDAQ–2021–046 and
should be submitted on or before July 6,
2021.
For the Commission, by the Division of
Trading and Markets, pursuant to delegated
authority.15
J. Matthew DeLesDernier,
Assistant Secretary.
[FR Doc. 2021–12475 Filed 6–14–21; 8:45 am]
BILLING CODE 8011–01–P
15 17
CFR 200.30–3(a)(12).
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Self-Regulatory Organizations;
Financial Industry Regulatory
Authority, Inc.; Order Approving
Proposed Rule Change, as Modified by
Amendment No. 1, to FINRA Rules
5122 (Private Placements of Securities
Issued by Members) and 5123 (Private
Placements of Securities) That Would
Require Members To File Retail
Communications Concerning Private
Placement Offerings That Are Subject
to Those Rules’ Filing Requirements
June 9, 2021.
I. Introduction
On October 28, 2020, the Financial
Industry Regulatory Authority, Inc.
(‘‘FINRA’’) filed with the Securities and
Exchange Commission (‘‘Commission’’),
pursuant to Section 19(b)(1) of the
Securities Exchange Act of 1934
(‘‘Exchange Act’’) 1 and Rule 19b–4
thereunder,2 a proposed rule change to
amend FINRA Rules 5122 (Private
Placements of Securities Issued by
Members) and 5123 (Private Placements
of Securities) that would require
members to file certain retail
communications concerning private
placements.
The proposed rule change was
published for comment in the Federal
Register on November 6, 2020.3 On
December 11, 2020, FINRA consented to
an extension of the time period in
which the Commission must approve
the proposed rule change, disapprove
the proposed rule change, or institute
proceedings to determine whether to
approve or disapprove the proposed
rule change to February 4, 2021.4 On
January 12, 2021, FINRA responded to
five comment letters received in
response to the Notice and filed an
amendment to the proposed rule change
(‘‘Amendment No. 1’’).5 On January 29,
1 15
U.S.C. 78s(b)(1).
CFR 240.19b–4.
3 See Exchange Act Release No. 90302 (Nov. 2,
2020), 85 FR 71120 (Nov. 6, 2020) (File No. SR–
FINRA–2020–038) (‘‘Notice’’).
4 See letter from Joseph Savage, Vice President,
Office of General Counsel Regulatory Policy,
FINRA, to Daniel Fisher, Branch Chief, Division of
Trading and Markets, Commission, dated December
11, 2020. This letter is available at https://
www.finra.org/sites/default/files/2021-01/SRFINRA-2020-038-Extension1.pdf.
5 See letter from Joseph P. Savage, Vice President
and Counsel, Office of General Counsel, FINRA, to
Vanessa Countryman, Secretary, Commission, dated
January 12, 2021 (‘‘FINRA January 12 Letter’’). The
FINRA January 12 Letter is available at the
Commission’s website at https://www.sec.gov/
comments/sr-finra-2020-038/srfinra20200382 17
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2021, FINRA responded to a sixth
comment letter received in response to
the Notice.6 On February 4, 2021, the
Commission filed an Order Instituting
Proceedings to determine whether to
approve or disapprove the proposed
rule change, as modified by Amendment
No. 1.7 The Commission received no
comments in response to the OIP. On
April 12, 2021, FINRA responded to a
seventh comment letter received in
response to the Notice.8 On May 4,
2021, FINRA consented to an extension
of the time period in which the
Commission must approve or
disapprove the proposed rule change to
May 26, 2021.9 On May 25, 2021,
FINRA consented to an extension of the
time period in which the Commission
must approve or disapprove the
proposed rule change to June 9, 2021.10
This order approves the proposed rule
change, as modified by Amendment No.
1.
II. Description of the Proposed Rule
Change
For certain private placements of
unregistered securities issued by a
FINRA member or a control entity 11
(‘‘member private placements’’), FINRA
Rule 5122 requires the member or
control entity to provide prospective
8233135-227749.pdf. Amendment No. 1 is available
at https://www.finra.org/sites/default/files/2021-01/
SR-FINRA-2020-038-Amendment1.pdf.
6 See letter from Joseph P. Savage, Vice President
and Counsel, Office of General Counsel, FINRA, to
Vanessa Countryman, Secretary, Commission, dated
January 29, 2021 (‘‘FINRA January 29 Letter’’). The
FINRA January 29 Letter is available at the
Commission’s website at https://www.sec.gov/
comments/sr-finra-2020-038/srfinra20200388311262-228459.pdf.
7 See Exchange Act Release No. 91066 (Feb. 4,
2021), 86 FR 8970 (Feb. 10, 2021) (File No. SR–
FINRA–2020–038) (‘‘OIP’’).
8 See letter from Joseph P. Savage, Vice President
and Counsel, Office of General Counsel, FINRA, to
Vanessa Countryman, Secretary, Commission, dated
April 12, 2021 (‘‘FINRA April 12 Letter’’). The
FINRA April 12 Letter is available at the
Commission’s website at https://www.sec.gov/
comments/sr-finra-2020-038/srfinra20200388662482-235305.pdf.
9 See letter from Joseph Savage, Vice President,
Office of General Counsel Regulatory Policy,
FINRA, to Daniel Fisher, Branch Chief, Division of
Trading and Markets, Commission, dated May 4,
2021. This letter is available at https://
www.finra.org/sites/default/files/2021-05/SRFINRA-2020-038-Extension2.pdf.
10 See letter from Joseph Savage, Vice President,
Office of General Counsel Regulatory Policy,
FINRA, to Daniel Fisher, Branch Chief, Division of
Trading and Markets, Commission, dated May 25,
2021. This letter is available at https://
www.finra.org/sites/default/files/2021-05/SRFINRA-2020-038-Extension3.pdf.
11 A ‘‘control entity’’ means any entity that
controls or is under common control with a
member, or that is controlled by a member or its
associated persons. See FINRA Rule 5122(a)(2)–(3);
see also Notice at note 3.
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investors 12 with a private placement
memorandum (‘‘PPM’’), term sheet or
other offering document that discloses
the intended use of the offering
proceeds, the offering expenses, and the
amount of selling compensation that
will be paid to the member and its
associated persons. Among other things,
the current rule also requires a member
to file the PPM, term sheet or other
offering document with FINRA’s
Corporate Financing Department at or
prior to the first time the document is
provided to any prospective investor,
and to file any amendments to such
documents within 10 days of being
provided to any investor or prospective
investor.13 Similarly, for certain private
placements of unregistered securities 14
issued by a non-member, FINRA Rule
5123 requires members or control
persons to file with FINRA’s Corporate
Financing Department any PPM, term
sheet or other offering document,15
including any material amended
versions thereof, used in connection
with an offering within 15 calendar days
of the date of first sale.
Separately, FINRA also requires
broker-dealers to file with FINRA’s
Advertising Regulation Department
certain written communications that
they distribute or make available to
retail customers to review those written
communications for compliance with
the content requirements of FINRA Rule
2210 (Communications with the
Public).16 For example, retail
communications 17 are required to
12 Because of the types of private placements
exempt from the application of Rule 5122, FINRA
believes that the rule applies predominately to
private placements sold to retail investors. See
Notice at 71121.
13 See Notice at 71120.
14 See Notice at note 8 (listing those types of
member private placements exempt from the filing
obligations of Rule 5122, including, among others,
offerings sold solely to institutional accounts,
qualified purchasers, qualified institutional buyers,
investment companies, and banks).
15 Rules 5122 and 5123 do not enumerate the
types of information that might be considered
‘‘other offering documents.’’ However, FINRA has
stated previously that an example of ‘‘other offering
document’’ is ‘‘[a]ny other type of document that
sets forth the terms of the offering.’’ See
‘‘Frequently Asked Questions (FAQ) About Private
Placements,’’ Question #10, available on
www.finra.org. The ‘‘terms of an offering’’ include
facts such as the amount of proceeds that the issuer
intends to raise, the type of security, descriptions
or illustrations of the intended use of proceeds, and
explanations of tax benefits or other information
that would be relevant to an investor when deciding
whether to make an investment. See Notice at
71121.
16 See FINRA Rule 2210(c) (Filing Requirements
and Review Procedures).
17 FINRA Rule 2210(a)(5) defines a ‘‘retail
communication’’ as any written (including
electronic) communication that is distributed or
made available to more than 25 retail investors
within any 30 calendar-day period. See Regulatory
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comply with the general, fair and
balanced standards in FINRA Rule
2210.18 Despite these existing
obligations, FINRA has found a
comparatively high rate of noncompliance with Rule 2210 of retail
communications concerning private
placements.19 Currently, some brokerdealers submit retail communications as
part of their Rules 5122 and 5123 filings
either voluntarily or as new members.20
In a 2018 spot check of these filings,
FINRA found that 76% of retail
communications filed during the spot
check review period involved
significant violations of Rule 2210.21
Notice 20–21 (Jul. 2020) (stating that a member firm
that assists in the preparation of a PPM or other
offering document should expect that it will be
considered a communication with the public by
that member firm for purposes of Rule 2210); see
also FINRA January 12 Letter. FINRA Rule 2210
generally does not require members to file private
placement communications. More specifically,
there are no filing requirements for communications
distributed or made available only to institutional
investors, as defined in Rule 2210(a)(4), or
communications that are distributed or made
available to 25 or fewer retail customers within a
30-day period. Moreover, there is no productspecific filing requirement for retail
communications concerning private placements in
FINRA Rule 2210(c)(1) through (4)), as those
requirements apply only to retail communications
concerning specified registered securities, such as
mutual funds or variable products. Under FINRA
Rule 2210(c)(1)(A), during the first year after a
member’s registration is declared effective, the
member must file at least 10 business days prior to
use any widely disseminated retail communication
(e.g., newspaper, television, or radio advertisements
and publicly available websites). However, FINRA
Rule 2210(c)(7) excludes specified retail
communications from the filing requirements,
including retail communications that were
previously filed with FINRA’s Advertising
Regulation Department and used without material
change ((c)(7)(A)); that do not make any financial
or investment recommendation or otherwise
promote a product or service of the member
((c)(7)(C)); or that are ‘‘offering documents’’ similar
to prospectuses (such as PPMs) concerning
securities that are exempt from registration
((c)(7)(F)).
18 All member communications must be based on
principles of fair dealing and good faith, must be
fair and balanced, and must provide a sound basis
for evaluating the facts in regard to any particular
security or type of security, industry, or service. See
FINRA Rule 2210(d)(1)(A).
19 See Notice at 71122.
20 See Notice at 71223 (stating that members
submit retail communications as part of their Rule
5122 and 5123 private placement filings while some
others submit them through FINRA’s Advertising
Regulation Department’s filings review program
under Rule 2210 either voluntarily or as new
members) and at note 12 (citing FINRA Rule
2210(c)(1)(A) requiring new members to file all
widely-distributed retail communications (such as
publicly available websites) that promote products
or services of the firm during the first year after the
member’s broker-dealer membership with FINRA’s
Advertising Regulation Department is declared
effective).
21 See Notice at 71122 (stating that the violations
included retail communications that: contained
prohibited projections or unreasonable forecasts;
failed to provide a sound basis to evaluate the facts
with respect to the offering; failed to adequately
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31765
Further, FINRA stated that since January
1, 2014, it has initiated 49 disciplinary
actions related to non-compliant retail
communications concerning private
placements. This number represents
21% of all actions involving private
placements. According to FINRA, these
communications often present false or
misleading information regarding the
underlying offering, which could result
in significant losses to investors and
could undermine public trust in the
private placement markets.22
To address this area of regulatory
concern, FINRA proposed amendments
to Rules 5122 and 5123 that would
require members or control persons to
file retail communications that
‘‘promote or recommend’’ a private
placement with FINRA’s Corporate
Financing Department, in addition to
the currently required PPMs, term
sheets, and other offering documents.23
The rules’ requirements that material
amendments to offering documents
must be filed also would apply to any
material amendments to retail
communications concerning private
placements.24 The proposed rule change
would provide FINRA with a more
timely opportunity to review retail
communications concerning private
placements for compliance with its
rules. Other than those documents filed
pursuant to Rule 2210, FINRA’s review
of such documents is currently limited
to its cycle and spot exams of its
members.25
The proposed rule change would not,
however, broaden the application of the
rules to capture those offerings that are
currently exempt from filing.26 The
proposed rule change also would not
impose new filing fees on brokerdealers.27
In addition, the proposed rule change
would neither amend Rule 2210 nor, as
FINRA states, alter FINRA’s
interpretation of the application of that
rule’s requirements.28 Thus, if written
communications qualify as retail
communications pursuant to FINRA
Rule 2210, those retail communications
disclose the general risks associated with private
placement investments; or contained readily
apparent false or misleading statements or claims).
22 See id.
23 Amendment 1 to the proposed rule change
clarified that members or control persons would be
required to file any retail communication that
‘‘promotes or recommends’’ a private placement,
rather than any retail communication that
‘‘concerns’’ a private placement, as originally
proposed.
24 See Notice at 71122.
25 See id.
26 See e.g., supra note 14.
27 See Notice at 71122 and note 21.
28 See FINRA January 12 Letter, FINRA January
29 Letter, and FINRA April 12 Letter.
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would be subject to the proposed rule
changes.
III. Discussion and Commission
Findings
A. Discussion
After careful review of the proposed
rule change, as modified by Amendment
No. 1, the comment letters, and FINRA’s
responses to the comments, the
Commission finds that the proposed
rule change, as modified by Amendment
No. 1, is consistent with the
requirements of the Exchange Act and
the rules and regulations thereunder
that are applicable to a national
securities association.29 Specifically, the
Commission finds that the proposed
rule change, as modified by Amendment
No. 1, is consistent with Section
15A(b)(6) of the Exchange Act,30 which
requires, among other things, that
FINRA rules be designed to prevent
fraudulent and manipulative acts and
practices, to promote just and equitable
principles of trade, and, in general, to
protect investors and the public interest.
Four commenters supported the
proposed rule change.31 Two of these
commenters stated that the proposed
rule change would establish necessary
investor protections in light of
regulatory changes that have expanded
the marketplace for private
placements.32 Specifically, one stated
that its state securities administrator
members have observed significant,
recurring problems with private
placements and that, ‘‘[w]ith the SEC’s
recent regulatory changes to the private
[placement] marketplace, . . . the need
for increased regulatory scrutiny of
private placement advertisements is
even more acute.’’ 33 One other
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29 In
approving this rule change, the Commission
has considered the rule’s impact on efficiency,
competition, and capital formation. See 15 U.S.C.
78c(f).
30 15 U.S.C. 78o–3(b)(6).
31 See letter from David P. Meyer, President,
Public Investors Advocate Bar Association, to
Vanessa Countryman, Secretary, Commission, dated
November 27, 2020 (‘‘PIABA Letter’’); letter from
Lisa Hopkins President, General Counsel and
Senior Deputy, North American Securities
Administrators Association, Inc., to J. Matthew
DeLesDernier, Assistant Secretary, Commission,
dated November 24, 2020 (‘‘NASAA Letter’’); letter
from James P. Dowd, North Capital Private
Securities Corp. and Public Brokers, LLC, to
Secretary, Commission, dated November 23, 2020
(‘‘NCPSC Letter’’); and letter from Tom Selman,
Founder, Scopus Financial Group, to Vanessa
Countryman, Secretary, Commission, dated
November 22, 2020 (‘‘Scopus Letter’’).
32 See NASAA Letter and PIABA Letter.
33 NASAA Letter (citing Securities Act Release
No. 10824 (Aug. 6, 2020) (File No. S7–25–19)
(updating the definition of ‘‘accredited investor’’ to
identify more effectively investors that have
sufficient knowledge and expertise to participate in
investment opportunities that do not have the
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supportive commenter stated that,
because the number of persons who can
invest in private placements has
increased substantially over the last
several decades, ‘‘FINRA must keep an
eye [on] private placement sales
abuses.’’ 34 One of the other supportive
commenters stated that FINRA and
Commission rules already require
members to keep detailed records on
marketing materials, which are
routinely requested during cycle
examinations, and that the proposed
rule changes could facilitate this review
process.35 The fourth supportive
commenter stated that the proposed rule
changes are justified because they
would help FINRA ‘‘better ensure that
retail communications used by brokerdealers in retail private placements are
fair, balanced and not misleading.’’ 36
1. Requests for Guidance Under FINRA
Rule 2210 (Communications With the
Public)
a. Issuer-Prepared Material
A supportive commenter requested
that the Commission use this
opportunity to provide ‘‘definitive
guidance’’ to members with respect to
the applicability of Rule 2210 to
materials prepared and disseminated by
an issuer to the public, without the
involvement of a member firm or its
registered representatives.37 In
response, FINRA stated that it has
already addressed the applicability of
Rule 2210 to issuer-prepared
communications.38 In particular, FINRA
has previously stated that ‘‘[a member]
that assists in the preparation of a
private placement memorandum or
other offering document should expect
that it will be considered a
communication with the public by that
[member] for purposes of . . . Rule
2210, FINRA’s advertising rule.’’ 39
Similarly, FINRA has stated that sales
rigorous disclosure and procedural requirements,
and related investor protections, provided by
registration under the Securities Act of 1933); and
Securities Act Release No. 10884 (Nov. 2. 2020)
(File No. S7–05–20) (improving certain aspects of
the exempt offering framework to promote capital
formation while preserving or enhancing important
investor protections)).
34 PIABA Letter (noting a rise in the percentage
of American households qualified as ‘‘accredited
investors’’ since the Commission first established
the qualification standards in 1982).
35 See NCPSC Letter (referencing FINRA Rule
2210(b)(4)).
36 Scopus Letter. Communications with the
public are subject to FINRA Rule 2210’s content
standards, including its requirements that
communications be fair and balanced and not
misleading. See FINRA January 12 Letter.
37 See NCPSC Letter.
38 FINRA January 12 Letter.
39 Id. (citing Regulatory Notice 20–21 (Jul. 2020)
(quoting Regulatory Notice 10–22 (Apr. 2010))).
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literature concerning a private
placement that a member distributes
will be deemed to constitute a
communication by that member with
the public, whether or not the member
assisted in its preparation.40 Therefore,
regardless of whether a member
distributes a retail communication that
is attached to a PPM or as a standalone
document, it constitutes a member
communication subject to Rule 2210.41
FINRA’s proposed rule change does
not amend the definition of ‘‘retail
communications’’ or change the scope
of communications captured within the
definition of the term. Thus, the
Commission believes that
interpretations of the definition of
‘‘retail communications’’ are outside the
scope of the proposed rule change.
However, FINRA stated that it has
issued guidance on retail
communications concerning private
placements, stating that, in general, if a
member distributes sales literature
concerning a private placement it will
be deemed a communication by that
member with the public subject to Rule
2210.42 In addition, Rule 2210 prohibits
members from publishing, circulating,
or distributing ‘‘any communication that
the member knows or has reason to
know contains any untrue statement of
a material fact or is otherwise false or
misleading’’ regardless of its origin.43
b. Performance Projections
Three commenters sought guidance
regarding the application of FINRA Rule
2210 to performance projections.44 A
supportive commenter requested that
the Commission provide interpretive
guidance under Exchange Act Rule 10b–
5 45 concerning the inclusion of
40 See id.; see also Regulatory Notice 12–29 (Jun.
2012) (stating that effective February 4, 2013,
communications previously defined as ‘‘sales
literature’’ under NASD Rule 2210
(Communications with the Public) fell within the
definition of ‘‘retail communication’’ in FINRA
Rule 2210).
41 See FINRA January 12 Letter.
42 See supra note 38–41 and accompanying text.
43 FINRA Rule 2210(d)(1)(B); see also FINRA
January 12 Letter.
44 See NCPSC Letter; letter from Anthony
Chereso, President and CEO, Institute for Portfolio
Alternatives, to Vanessa Countryman, Division of
Investment Management [sic], Commission, dated
January 26, 2021 (‘‘IPA Letter’’); and letter from
Mick Law P.C., L.L.O. to Vanessa Countryman,
Division of Investment Management [sic],
Commission, dated February 2, 2021 (‘‘Mick
Letter’’).
45 Under Exchange Act Rule 10b–5, it is unlawful
for any person, directly or indirectly, by the use of
any means or instrumentality of interstate
commerce, or of the mails or of any facility of any
national securities exchange, to employ any device,
scheme, or artifice to defraud, to make any untrue
statement of a material fact or to omit to state a
material fact necessary in order to make the
statements made, in the light of the circumstances
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performance return objectives in private
placement sales materials.46
Specifically, the commenter believes
that because of Rule 2210’s restrictions
on predicting or projecting
performance,47 broker-dealers are
placed at a competitive disadvantage
relative to private placements that do
not involve a broker-dealer (to which
Rule 2010 would not apply), and that
the Commission should ‘‘level the
playing field.’’ 48
In response, FINRA stated that, in
general, Rule 2210(d)(1)(F) prohibits
member communications from
predicting or projecting performance or
making any exaggerated or unwarranted
claim, opinion or forecast.49 More
specifically, FINRA stated that retail
communications concerning private
placements may not project or predict
returns to investors such as yields,
income, dividends, capital appreciation
percentages or any other future
investment performance.50 However,
FINRA also clarified that despite its
prohibition on certain types of
performance predictions, its rules
permit retail communications
concerning private placements to
include reasonable forecasts of issuer
operating metrics (e.g., forecasted sales,
revenues or customer acquisition
numbers) that may convey important
information regarding the issuer’s plans
and financial position. FINRA stated
that these presentations should provide
a sound basis for evaluating the facts,
such as clear explanations of the key
assumptions underlying the forecasted
issuer operating metrics and the key
risks that may impede achievement of
the forecasted metrics.51
One commenter recommended that
FINRA ‘‘clarify the application of its
principles-based advertising rules to
retail communications concerning
private placement[s].’’ 52 In particular,
the commenter recommended that
FINRA provide interpretive guidance on
the term ‘‘performance projection’’ to
help members comply with FINRA Rule
under which they were made, not misleading, or to
engage in any act, practice, or course of business
which operates or would operate as a fraud or
deceit upon any person, in connection with the
purchase or sale of any security.
46 See NCPSC Letter.
47 See FINRA Rule 2210(d)(1)(F) (stating that, in
general, communications may not predict or project
performance, imply that past performance will
recur or make any exaggerated or unwarranted
claim, opinion or forecast).
48 See id.
49 See FINRA January 12 Letter.
50 See id. (citing Regulatory Notice 20–21 (Jul.
2020)).
51 See id.
52 IPA Letter.
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2210(d)(1)(F).53 FINRA responded that
the proposed rule change would not
amend or provide guidance on Rule
2210. Accordingly, FINRA believes that
the commenter’s recommendation is
outside the scope of the proposed rule
change.54
Another commenter described its
experience evaluating the features and
risks of alternative investments
marketed through private placements
and has found, like FINRA, many
instances in which a sponsor’s offering
promotional materials did not comply
with FINRA Rule 2210.55 Thus, the
commenter asked FINRA to further
clarify Regulatory Notice 20–21 to: (1)
Explain what types of information
constitute an issuer’s ‘‘operating
metrics’’ 56 and (2) clarify when
members may present information about
‘‘distribution rates’’ within retail
communications.57
In response, FINRA stated that the
commenter’s concerns regard the
application of FINRA Rule 2210 rather
than the filing requirements in the
proposed rule changes to Rules 5122
and 5123 that are the subject of the rule
filing.58 FINRA reiterated its guidance
under Regulatory Notice 20–21 but
stated that it is willing to further discuss
with its members issues regarding
particular retail communications that
are filed with FINRA, both before and
after a communication is filed.59
Given that the proposed rule change
does not change the interpretation of
retail communications, the Commission
believes that interpretations of the
definition of ‘‘retail communications’’
are outside the scope of the proposed
rule change. However, FINRA stated
that it has existing guidance regarding
the type of performance projections a
member can include, and is prohibited
from including, in its retail
communications.
2. Other Suggested Rule Changes
One of the four commenters
supporting the proposed rule change
suggested three additional changes ‘‘to
protect retail investors in the private
placement market.’’ 60 First, the
commenter recommended that FINRA
combine Rules 5122 and 5123 into a
single rule and that the combined new
rule should require (as does Rule 5122)
disclosure about the use of offering
proceeds, offering expenses and selling
53 See
id.
FINRA January 29 Letter.
55 See Mick Letter.
56 See id.
57 See id.
58 See FINRA April 12 Letter.
59 See id.
60 Scopus Letter.
54 See
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Fmt 4703
Sfmt 4703
31767
compensation, suggesting that providing
investors these key pieces of
information about an offering is justified
given the history of problems in the
private placement market. Third, the
commenter recommended that FINRA
amend Rule 2210 so that it applies to
PPMs, term sheets, and other offering
documents in retail private placements,
arguing that in the absence of a legal
definition of ‘‘private placement
memorandum’’ it is difficult to
distinguish a PPM from other retail
communications and it may be difficult
to determine if a member assisted in its
preparation. Accordingly, the
commenter recommended that such
offering documents be subject to the
general content standards of Rule
2210(d)(1).61
In response, FINRA stated that the
commenter’s suggestions were beyond
the scope of the proposed rule change
and could not be adopted as part of this
filing.62 The Commission agrees with
FINRA that the commenter’s suggestions
raise issues that go beyond the subject
matter of this proposal and therefore are
beyond the scope of the proposed rule
change.
3. Non-Promotional Communications
One commenter expressed concern
with the breadth of the communications
that would be required to be filed.63 The
commenter believes that requiring a
member to file all ‘‘retail
communications concerning a private
placement’’ could result in members
being required to file communications
that are administrative in nature, such
as confirmations that a signature was
received or reminders of actions that
investors still need to take.64 Instead,
the commenter recommended that
FINRA narrow the scope of the filing
requirement to capture only ‘‘those
types of communications on which
investors are likely to base an
investment decision,’’ such as pitch
decks or slide shows.65
In response, FINRA noted that the
examples of administrative
communications that the commenter
identified likely would be directed to a
single or small group of investors, and
thus would be correspondence (which is
not subject to filing) rather than retail
61 See
id.
FINRA January 12 Letter.
63 See letter from Atish Davda, Co-Founder and
Chief Executive Office, Chris Giampapa, General
Counsel, and Phil Haslett, Co-Founder and Chief
Revenue Officer, EquityZen Inc., to Vanessa A.
Countryman, Secretary, Commission, dated
December 4, 2020.
64 See id.
65 See id.
62 See
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Federal Register / Vol. 86, No. 113 / Tuesday, June 15, 2021 / Notices
communications.66 Nevertheless,
FINRA recognized that some of these
administrative and non-promotional
communications may fall within the
definition of retail communication
because they are distributed to more
than 25 retail investors within a 30-day
period.67 Accordingly, FINRA amended
the proposed rule change to narrow the
filing requirement to any retail
communication that ‘‘promotes or
recommends’’ a member private
placement (Rule 5122) or other private
placement (Rule 5123), rather than a
retail communication ‘‘concerning’’
such offerings.68
The Commission believes that the
proposed rule change in Amendment
No. 1 to apply the filing requirement
only to a retail communication that
‘‘promotes or recommends’’ a member
private placement is designed to protect
investors and the public interest by
appropriately narrowing the filing
requirement to those communications
that pose the greatest regulatory
concern, and therefore improving the
timeliness of FINRA’s review of private
placement communications that might
influence investors’ transaction
decisions.
khammond on DSKJM1Z7X2PROD with NOTICES
B. Commission Findings
Under Rules 5122 and 5123, brokerdealers are required to file with FINRA’s
Corporate Financing Department any
PPM, term sheet, or other offering
document used in connection with
private placements, but these rules do
not currently require retail
communications governed by Rule 2210
to be filed. Similarly, Rule 2210
generally does not require brokerdealers to file with FINRA’s Advertising
Regulation Department the materials
they use to communicate with retail
investors concerning private
placements. Accordingly, firms
currently have no regulatory obligation
to submit retail communications
concerning private placements for
review by FINRA. Currently, some
broker-dealers submit retail
communications as part of their Rules
5122 and 5123 filings either voluntarily
or as new members.69 Given the
comparatively high rate of noncompliance with Rule 2210 in these
private placement retail
66 See FINRA January 12 Letter.
‘‘Correspondence’’ is defined as any written
(including electronic) communication that is
distributed or made available to 25 or fewer retail
investors within any 30 calendar-day period. See
Rule 2210(a)(2).
67 See supra note 17.
68 See FINRA January 12 Letter; see also supra
note 5.
69 See supra note 20.
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17:02 Jun 14, 2021
Jkt 253001
communications, and the increased risk
of investor harm associated with those
communications,70 FINRA proposed to
amend Rules 5122 and 5123 to make
such submissions mandatory, in
addition to the currently required PPMs,
term sheets, and other offering
documents.71 The proposed rule change
would not amend Rule 2210 or change
FINRA’s interpretations of the rule.
The Commission believes that the
proposed rule change to require
members to file retail communications
concerning private placements would
help prevent fraudulent and
manipulative acts and practices by
facilitating FINRA’s review of
information about private placements
being disclosed to retail customers in
those communications. Requiring
members to file retail communications
concerning private placements with
FINRA’s Corporate Financing
Department would allow FINRA to
review the documents more efficiently
and timely than it could by relying on
cycle reviews of its members. Through
its reviews of the these retail
communications, FINRA would be able
to more efficiently identify retail
communications about private
placements that may not be fair and
balanced as required by FINRA Rule
2210, thereby reducing the potential risk
of customer harm from investing on the
basis of misleading communications.
Moreover, given the high rate of noncompliance with this fundamental
communications standard, FINRA’s
increased ability to review retail
communications concerning private
placements pursuant to this proposed
rule change would likely incentivize
broker-dealers to distribute those types
of retail communications that are fair
and balanced in compliance with Rule
2210 and deter them from presenting
information in a manner that may cause
investor harm. The Commission
believes that these changes are
particularly important in light of the
expanded retail investor participation in
the market for private placements.72 The
proposed rule change would help
encourage the use of fair and balanced
communications to investors making
investment decisions.
Although some commenters requested
clarification of specific aspects of the
application of FINRA Rule 2210, such as
broker-dealers’ use of performance
projections in their retail
communications, and in some cases
sought guidance on specific factual
scenarios, FINRA has previously
70 See
supra note 19–22 and accompanying text.
id.
72 See supra notes 32–34 and accompanying text.
71 See
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Frm 00076
Fmt 4703
Sfmt 4703
provided guidance on these issues and
has offered to continue to provide
guidance as necessary. Moreover, the
Commission believes that these
comments are beyond the scope of this
proposed rule change.73 Notably, the
proposed rule change does not modify
Rule 2210, does not change its
application, nor does it subject any
additional communications to 2210’s
requirements.74
In sum, the Commission believes that
the proposed rule change addresses a
problem identified by FINRA regarding
the comparatively high rate of noncompliance with Rule 2210 of retail
communications concerning private
placements. The Commission believes
that FINRA’s proposed rule change
would improve the quality of
information available to retail investors
about private placement securities
offered by FINRA members and
strengthen FINRA’s ability to monitor
these communications for potential
violations of its rules thereby improving
prospective investors’ confidence in
these communications. FINRA has taken
a number of steps to narrowly tailor this
proposed rule change in some key
respects: The proposed rule change
would apply to types of retail
communications that have been found
to have a high rate of noncompliance
with FINRA’s fair and balanced
standards; broker-dealers would not
have to pay a filing fee for their
submissions; and the proposed filing
requirement has been narrowed to apply
only to retail communications
concerning private placements that
‘‘promote or recommend’’ a private
placement security. Thus, for the
reasons stated above, we believe that the
proposed rule change, as modified by
Amendment No. 1, is consistent with
the provisions of Section 15A(b)(6) of
the Exchange Act because it is designed
to prevent fraudulent and manipulative
acts and practices, to promote just and
equitable principles of trade, and, in
general, to protect investors and the
public interest.
73 Another commenter requested that the
Commission require issuers of new Regulation D
offerings to disclose, at a minimum, the use of
offering proceeds and the offering expenses
associated with the offering, and that they be filed
for review. See Scopus Letter. The Commission
believes that interpretations of its own regulatory
terms are beyond the scope of the proposed rule
change.
74 A commenter also requested that FINRA
combine Rules 5122 and 5123 into a single rule
requiring (as does Rule 5122) disclosure about the
use of offering proceeds, offering expenses and
selling compensation. The Commission finds that
this suggestion is also beyond the scope of the
proposed rule change.
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Federal Register / Vol. 86, No. 113 / Tuesday, June 15, 2021 / Notices
IV. Conclusion
It is therefore ordered pursuant to
Section 19(b)(2) of the Exchange Act 75
that the proposed rule change (SR–
FINRA–2020–038), as modified by
Amendment No. 1, be, and hereby is,
approved.
For the Commission, by the Division of
Trading and Markets, pursuant to delegated
authority.76
J. Matthew DeLesDernier,
Assistant Secretary.
[FR Doc. 2021–12474 Filed 6–14–21; 8:45 am]
BILLING CODE 8011–01–P
A. Self-Regulatory Organization’s
Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule
Change
SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–92138; File No. SR–
EMERALD–2021–20]
Self-Regulatory Organizations; MIAX
Emerald, LLC; Notice of Filing and
Immediate Effectiveness of a Proposed
Rule Change To Amend Its Fee
Schedule To Adopt Fees for the OpenClose Report
June 9, 2021.
Pursuant to Section 19(b)(1) of the
Securities Exchange Act of 1934
(‘‘Act’’),1 and Rule 19b–4 thereunder,2
notice is hereby given that on May 28,
2021, MIAX Emerald, LLC (‘‘MIAX
Emerald’’ or ‘‘Exchange’’), filed with the
Securities and Exchange Commission
(‘‘Commission’’) a proposed rule change
as described in Items I, II, and III below,
which Items have been prepared by the
Exchange. The Commission is
publishing this notice to solicit
comments on the proposed rule change
from interested persons.
khammond on DSKJM1Z7X2PROD with NOTICES
I. Self-Regulatory Organization’s
Statement of the Terms of Substance of
the Proposed Rule Change
The Exchange is filing a proposal to
amend the Exchange’s Fee Schedule
(‘‘Fee Schedule’’) to adopt fees for a new
data product to be known as the OpenClose Report.
The text of the proposed rule change
is available on the Exchange’s website at
https://www.miaxoptions.com/rulefilings/emerald, at MIAX’s principal
office, and at the Commission’s Public
Reference Room.
75 15
U.S.C. 78s(b)(2).
CFR 200.30–3(a)(12).
1 15 U.S.C. 78s(b)(1).
2 17 CFR 240.19b–4.
76 17
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17:02 Jun 14, 2021
Jkt 253001
II. Self-Regulatory Organization’s
Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule
Change
In its filing with the Commission, the
Exchange included statements
concerning the purpose of and basis for
the proposed rule change and discussed
any comments it received on the
proposed rule change. The text of these
statements may be examined at the
places specified in Item IV below. The
Exchange has prepared summaries, set
forth in sections A, B, and C below, of
the most significant aspects of such
statements.
1. Purpose
The Exchange recently adopted a new
data product known as the Open-Close
Report, which will be available for
purchase to Exchange Members 3 and
non-Members.4 The Exchange now
proposes to adopt fees for the OpenClose Report. The Open-Close Report is
described under Exchange Rule
531(b)(1).
By way of background, the Exchange
will offer two versions of the OpenClose Report, an end of day summary
and intra-day report. The end-of-day
version is a volume summary of trading
activity on the Exchange at the option
level by origin (Priority Customer, NonPriority Customer, Firm, Broker-Dealer,
and Market Maker 5), side of the market
(buy or sell), contract volume, and
transaction type (opening or closing).
The customer and professional customer
volume is further broken down into
trade size buckets (less than 100
contracts, 100–199 contracts, greater
than 199 contracts). The Open-Close
Data is proprietary Exchange trade data
and does not include trade data from
any other exchange. It is also a historical
data product and not a real-time data
feed.
The intraday Open-Close Report will
provide similar information to that of
Open-Close Data but will be produced
and updated every 10 minutes during
the trading day. Data is captured in
3 The term ‘‘Member’’ means an individual or
organization approved to exercise the trading rights
associated with a Trading Permit. Members are
deemed ‘‘members’’ under the Exchange Act. See
Exchange Rule 100.
4 See Securities Exchange Act Release No. 91963
(May 21, 2021), 86 FR 28662 (May 27, 2021) (SR–
EMERALD–2021–18) (Notice of Filing and
Immediate Effectiveness of a Proposed Rule Change
to Adopt a New Historical Market Data Product To
Be Known as the Open-Close Report).
5 See Exchange Rule 100.
PO 00000
Frm 00077
Fmt 4703
Sfmt 4703
31769
‘‘snapshots’’ taken every 10 minutes
throughout the trading day and is
available to subscribers within five
minutes of the conclusion of each 10minute period. For example, subscribers
to the intraday product will receive the
first calculation of intraday data by no
later than 9:45 a.m. ET, which
represents data captured from 9:30 a.m.
to 9:40 a.m. Subscribers will receive the
next update by 9:55 a.m., representing
the data previously provided together
with data captured from 9:40 a.m.
through 9:50 a.m., and so forth. Each
update will represent the aggregate data
captured from the current ‘‘snapshot’’
and all previous ‘‘snapshots.’’ The
intraday Open-Close Data will provide a
volume summary of trading activity on
the Exchange at the option level by
origin (Priority Customer, Non-Priority
Customer, Firm, Broker-Dealer, and
Market Maker), side of the market (buy
or sell), and transaction type (opening or
closing). All volume will be further
broken down into trade size buckets
(less than 100 contracts, 100–199
contracts, greater than 199 contracts).
The Exchange anticipates a wide
variety of market participants to
purchase the Open-Close Report,
including, but not limited to, individual
customers, buy-side investors, and
investment banks. The Exchange
believes the Open-Close Report product
may also provide helpful trading
information regarding investor
sentiment that may allow market
participants to make better trading
decisions throughout the day and may
be used to create and test trading
models and analytical strategies and
provides comprehensive insight into
trading on the Exchange. For example,
intraday open data may allow a market
participant to identify new interest or
possible risks throughout the trading
day, while intraday closing data may
allow a market participant to identify
fading interests in a security. The
product is a completely voluntary
product, in that the Exchange is not
required by any rule or regulation to
make this data available and that
potential subscribers may purchase it
only if they voluntarily choose to do so.
The Exchange notes that other
exchanges offer a similar data product.6
6 See Securities Exchange Act Release Nos. 89497
(August 6, 2020), 85 FR 48747 (August 12, 2020)
(SR–CboeBZX–2020–059); 89498 (August 6, 2020),
85 FR 48735 (August 12, 2020) (SR–Cboe–EDGX–
2020–36); 85817 (May 9, 2019), 84 FR 21863 (May
15, 2019) (SR–CBOE–2019–026); 89496 (August 6,
2020), 85 FR 48743 (August 12, 2020) (SR–C2–
2020–010); 89596 [sic] (August 17, 2020), 85 FR
51833 (August 21, 2020) (SR–C2–2020–012); 62887
(September 10, 2010), 75 FR 57092 (September 17,
2010) (SR–Phlx–2010–121); 65587 (October 18,
E:\FR\FM\15JNN1.SGM
Continued
15JNN1
Agencies
[Federal Register Volume 86, Number 113 (Tuesday, June 15, 2021)]
[Notices]
[Pages 31764-31769]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2021-12474]
-----------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
[Release No. 34-92133; File No. SR-FINRA-2020-038]
Self-Regulatory Organizations; Financial Industry Regulatory
Authority, Inc.; Order Approving Proposed Rule Change, as Modified by
Amendment No. 1, to FINRA Rules 5122 (Private Placements of Securities
Issued by Members) and 5123 (Private Placements of Securities) That
Would Require Members To File Retail Communications Concerning Private
Placement Offerings That Are Subject to Those Rules' Filing
Requirements
June 9, 2021.
I. Introduction
On October 28, 2020, the Financial Industry Regulatory Authority,
Inc. (``FINRA'') filed with the Securities and Exchange Commission
(``Commission''), pursuant to Section 19(b)(1) of the Securities
Exchange Act of 1934 (``Exchange Act'') \1\ and Rule 19b-4
thereunder,\2\ a proposed rule change to amend FINRA Rules 5122
(Private Placements of Securities Issued by Members) and 5123 (Private
Placements of Securities) that would require members to file certain
retail communications concerning private placements.
---------------------------------------------------------------------------
\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
---------------------------------------------------------------------------
The proposed rule change was published for comment in the Federal
Register on November 6, 2020.\3\ On December 11, 2020, FINRA consented
to an extension of the time period in which the Commission must approve
the proposed rule change, disapprove the proposed rule change, or
institute proceedings to determine whether to approve or disapprove the
proposed rule change to February 4, 2021.\4\ On January 12, 2021, FINRA
responded to five comment letters received in response to the Notice
and filed an amendment to the proposed rule change (``Amendment No.
1'').\5\ On January 29, 2021, FINRA responded to a sixth comment letter
received in response to the Notice.\6\ On February 4, 2021, the
Commission filed an Order Instituting Proceedings to determine whether
to approve or disapprove the proposed rule change, as modified by
Amendment No. 1.\7\ The Commission received no comments in response to
the OIP. On April 12, 2021, FINRA responded to a seventh comment letter
received in response to the Notice.\8\ On May 4, 2021, FINRA consented
to an extension of the time period in which the Commission must approve
or disapprove the proposed rule change to May 26, 2021.\9\ On May 25,
2021, FINRA consented to an extension of the time period in which the
Commission must approve or disapprove the proposed rule change to June
9, 2021.\10\ This order approves the proposed rule change, as modified
by Amendment No. 1.
---------------------------------------------------------------------------
\3\ See Exchange Act Release No. 90302 (Nov. 2, 2020), 85 FR
71120 (Nov. 6, 2020) (File No. SR-FINRA-2020-038) (``Notice'').
\4\ See letter from Joseph Savage, Vice President, Office of
General Counsel Regulatory Policy, FINRA, to Daniel Fisher, Branch
Chief, Division of Trading and Markets, Commission, dated December
11, 2020. This letter is available at https://www.finra.org/sites/default/files/2021-01/SR-FINRA-2020-038-Extension1.pdf.
\5\ See letter from Joseph P. Savage, Vice President and
Counsel, Office of General Counsel, FINRA, to Vanessa Countryman,
Secretary, Commission, dated January 12, 2021 (``FINRA January 12
Letter''). The FINRA January 12 Letter is available at the
Commission's website at https://www.sec.gov/comments/sr-finra-2020-038/srfinra2020038-8233135-227749.pdf. Amendment No. 1 is available
at https://www.finra.org/sites/default/files/2021-01/SR-FINRA-2020-038-Amendment1.pdf.
\6\ See letter from Joseph P. Savage, Vice President and
Counsel, Office of General Counsel, FINRA, to Vanessa Countryman,
Secretary, Commission, dated January 29, 2021 (``FINRA January 29
Letter''). The FINRA January 29 Letter is available at the
Commission's website at https://www.sec.gov/comments/sr-finra-2020-038/srfinra2020038-8311262-228459.pdf.
\7\ See Exchange Act Release No. 91066 (Feb. 4, 2021), 86 FR
8970 (Feb. 10, 2021) (File No. SR-FINRA-2020-038) (``OIP'').
\8\ See letter from Joseph P. Savage, Vice President and
Counsel, Office of General Counsel, FINRA, to Vanessa Countryman,
Secretary, Commission, dated April 12, 2021 (``FINRA April 12
Letter''). The FINRA April 12 Letter is available at the
Commission's website at https://www.sec.gov/comments/sr-finra-2020-038/srfinra2020038-8662482-235305.pdf.
\9\ See letter from Joseph Savage, Vice President, Office of
General Counsel Regulatory Policy, FINRA, to Daniel Fisher, Branch
Chief, Division of Trading and Markets, Commission, dated May 4,
2021. This letter is available at https://www.finra.org/sites/default/files/2021-05/SR-FINRA-2020-038-Extension2.pdf.
\10\ See letter from Joseph Savage, Vice President, Office of
General Counsel Regulatory Policy, FINRA, to Daniel Fisher, Branch
Chief, Division of Trading and Markets, Commission, dated May 25,
2021. This letter is available at https://www.finra.org/sites/default/files/2021-05/SR-FINRA-2020-038-Extension3.pdf.
---------------------------------------------------------------------------
II. Description of the Proposed Rule Change
For certain private placements of unregistered securities issued by
a FINRA member or a control entity \11\ (``member private
placements''), FINRA Rule 5122 requires the member or control entity to
provide prospective
[[Page 31765]]
investors \12\ with a private placement memorandum (``PPM''), term
sheet or other offering document that discloses the intended use of the
offering proceeds, the offering expenses, and the amount of selling
compensation that will be paid to the member and its associated
persons. Among other things, the current rule also requires a member to
file the PPM, term sheet or other offering document with FINRA's
Corporate Financing Department at or prior to the first time the
document is provided to any prospective investor, and to file any
amendments to such documents within 10 days of being provided to any
investor or prospective investor.\13\ Similarly, for certain private
placements of unregistered securities \14\ issued by a non-member,
FINRA Rule 5123 requires members or control persons to file with
FINRA's Corporate Financing Department any PPM, term sheet or other
offering document,\15\ including any material amended versions thereof,
used in connection with an offering within 15 calendar days of the date
of first sale.
---------------------------------------------------------------------------
\11\ A ``control entity'' means any entity that controls or is
under common control with a member, or that is controlled by a
member or its associated persons. See FINRA Rule 5122(a)(2)-(3); see
also Notice at note 3.
\12\ Because of the types of private placements exempt from the
application of Rule 5122, FINRA believes that the rule applies
predominately to private placements sold to retail investors. See
Notice at 71121.
\13\ See Notice at 71120.
\14\ See Notice at note 8 (listing those types of member private
placements exempt from the filing obligations of Rule 5122,
including, among others, offerings sold solely to institutional
accounts, qualified purchasers, qualified institutional buyers,
investment companies, and banks).
\15\ Rules 5122 and 5123 do not enumerate the types of
information that might be considered ``other offering documents.''
However, FINRA has stated previously that an example of ``other
offering document'' is ``[a]ny other type of document that sets
forth the terms of the offering.'' See ``Frequently Asked Questions
(FAQ) About Private Placements,'' Question #10, available on
www.finra.org. The ``terms of an offering'' include facts such as
the amount of proceeds that the issuer intends to raise, the type of
security, descriptions or illustrations of the intended use of
proceeds, and explanations of tax benefits or other information that
would be relevant to an investor when deciding whether to make an
investment. See Notice at 71121.
---------------------------------------------------------------------------
Separately, FINRA also requires broker-dealers to file with FINRA's
Advertising Regulation Department certain written communications that
they distribute or make available to retail customers to review those
written communications for compliance with the content requirements of
FINRA Rule 2210 (Communications with the Public).\16\ For example,
retail communications \17\ are required to comply with the general,
fair and balanced standards in FINRA Rule 2210.\18\ Despite these
existing obligations, FINRA has found a comparatively high rate of non-
compliance with Rule 2210 of retail communications concerning private
placements.\19\ Currently, some broker-dealers submit retail
communications as part of their Rules 5122 and 5123 filings either
voluntarily or as new members.\20\ In a 2018 spot check of these
filings, FINRA found that 76% of retail communications filed during the
spot check review period involved significant violations of Rule
2210.\21\ Further, FINRA stated that since January 1, 2014, it has
initiated 49 disciplinary actions related to non-compliant retail
communications concerning private placements. This number represents
21% of all actions involving private placements. According to FINRA,
these communications often present false or misleading information
regarding the underlying offering, which could result in significant
losses to investors and could undermine public trust in the private
placement markets.\22\
---------------------------------------------------------------------------
\16\ See FINRA Rule 2210(c) (Filing Requirements and Review
Procedures).
\17\ FINRA Rule 2210(a)(5) defines a ``retail communication'' as
any written (including electronic) communication that is distributed
or made available to more than 25 retail investors within any 30
calendar-day period. See Regulatory Notice 20-21 (Jul. 2020)
(stating that a member firm that assists in the preparation of a PPM
or other offering document should expect that it will be considered
a communication with the public by that member firm for purposes of
Rule 2210); see also FINRA January 12 Letter. FINRA Rule 2210
generally does not require members to file private placement
communications. More specifically, there are no filing requirements
for communications distributed or made available only to
institutional investors, as defined in Rule 2210(a)(4), or
communications that are distributed or made available to 25 or fewer
retail customers within a 30-day period. Moreover, there is no
product-specific filing requirement for retail communications
concerning private placements in FINRA Rule 2210(c)(1) through (4)),
as those requirements apply only to retail communications concerning
specified registered securities, such as mutual funds or variable
products. Under FINRA Rule 2210(c)(1)(A), during the first year
after a member's registration is declared effective, the member must
file at least 10 business days prior to use any widely disseminated
retail communication (e.g., newspaper, television, or radio
advertisements and publicly available websites). However, FINRA Rule
2210(c)(7) excludes specified retail communications from the filing
requirements, including retail communications that were previously
filed with FINRA's Advertising Regulation Department and used
without material change ((c)(7)(A)); that do not make any financial
or investment recommendation or otherwise promote a product or
service of the member ((c)(7)(C)); or that are ``offering
documents'' similar to prospectuses (such as PPMs) concerning
securities that are exempt from registration ((c)(7)(F)).
\18\ All member communications must be based on principles of
fair dealing and good faith, must be fair and balanced, and must
provide a sound basis for evaluating the facts in regard to any
particular security or type of security, industry, or service. See
FINRA Rule 2210(d)(1)(A).
\19\ See Notice at 71122.
\20\ See Notice at 71223 (stating that members submit retail
communications as part of their Rule 5122 and 5123 private placement
filings while some others submit them through FINRA's Advertising
Regulation Department's filings review program under Rule 2210
either voluntarily or as new members) and at note 12 (citing FINRA
Rule 2210(c)(1)(A) requiring new members to file all widely-
distributed retail communications (such as publicly available
websites) that promote products or services of the firm during the
first year after the member's broker-dealer membership with FINRA's
Advertising Regulation Department is declared effective).
\21\ See Notice at 71122 (stating that the violations included
retail communications that: contained prohibited projections or
unreasonable forecasts; failed to provide a sound basis to evaluate
the facts with respect to the offering; failed to adequately
disclose the general risks associated with private placement
investments; or contained readily apparent false or misleading
statements or claims).
\22\ See id.
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To address this area of regulatory concern, FINRA proposed
amendments to Rules 5122 and 5123 that would require members or control
persons to file retail communications that ``promote or recommend'' a
private placement with FINRA's Corporate Financing Department, in
addition to the currently required PPMs, term sheets, and other
offering documents.\23\ The rules' requirements that material
amendments to offering documents must be filed also would apply to any
material amendments to retail communications concerning private
placements.\24\ The proposed rule change would provide FINRA with a
more timely opportunity to review retail communications concerning
private placements for compliance with its rules. Other than those
documents filed pursuant to Rule 2210, FINRA's review of such documents
is currently limited to its cycle and spot exams of its members.\25\
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\23\ Amendment 1 to the proposed rule change clarified that
members or control persons would be required to file any retail
communication that ``promotes or recommends'' a private placement,
rather than any retail communication that ``concerns'' a private
placement, as originally proposed.
\24\ See Notice at 71122.
\25\ See id.
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The proposed rule change would not, however, broaden the
application of the rules to capture those offerings that are currently
exempt from filing.\26\ The proposed rule change also would not impose
new filing fees on broker-dealers.\27\
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\26\ See e.g., supra note 14.
\27\ See Notice at 71122 and note 21.
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In addition, the proposed rule change would neither amend Rule 2210
nor, as FINRA states, alter FINRA's interpretation of the application
of that rule's requirements.\28\ Thus, if written communications
qualify as retail communications pursuant to FINRA Rule 2210, those
retail communications
[[Page 31766]]
would be subject to the proposed rule changes.
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\28\ See FINRA January 12 Letter, FINRA January 29 Letter, and
FINRA April 12 Letter.
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III. Discussion and Commission Findings
A. Discussion
After careful review of the proposed rule change, as modified by
Amendment No. 1, the comment letters, and FINRA's responses to the
comments, the Commission finds that the proposed rule change, as
modified by Amendment No. 1, is consistent with the requirements of the
Exchange Act and the rules and regulations thereunder that are
applicable to a national securities association.\29\ Specifically, the
Commission finds that the proposed rule change, as modified by
Amendment No. 1, is consistent with Section 15A(b)(6) of the Exchange
Act,\30\ which requires, among other things, that FINRA rules be
designed to prevent fraudulent and manipulative acts and practices, to
promote just and equitable principles of trade, and, in general, to
protect investors and the public interest.
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\29\ In approving this rule change, the Commission has
considered the rule's impact on efficiency, competition, and capital
formation. See 15 U.S.C. 78c(f).
\30\ 15 U.S.C. 78o-3(b)(6).
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Four commenters supported the proposed rule change.\31\ Two of
these commenters stated that the proposed rule change would establish
necessary investor protections in light of regulatory changes that have
expanded the marketplace for private placements.\32\ Specifically, one
stated that its state securities administrator members have observed
significant, recurring problems with private placements and that,
``[w]ith the SEC's recent regulatory changes to the private [placement]
marketplace, . . . the need for increased regulatory scrutiny of
private placement advertisements is even more acute.'' \33\ One other
supportive commenter stated that, because the number of persons who can
invest in private placements has increased substantially over the last
several decades, ``FINRA must keep an eye [on] private placement sales
abuses.'' \34\ One of the other supportive commenters stated that FINRA
and Commission rules already require members to keep detailed records
on marketing materials, which are routinely requested during cycle
examinations, and that the proposed rule changes could facilitate this
review process.\35\ The fourth supportive commenter stated that the
proposed rule changes are justified because they would help FINRA
``better ensure that retail communications used by broker-dealers in
retail private placements are fair, balanced and not misleading.'' \36\
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\31\ See letter from David P. Meyer, President, Public Investors
Advocate Bar Association, to Vanessa Countryman, Secretary,
Commission, dated November 27, 2020 (``PIABA Letter''); letter from
Lisa Hopkins President, General Counsel and Senior Deputy, North
American Securities Administrators Association, Inc., to J. Matthew
DeLesDernier, Assistant Secretary, Commission, dated November 24,
2020 (``NASAA Letter''); letter from James P. Dowd, North Capital
Private Securities Corp. and Public Brokers, LLC, to Secretary,
Commission, dated November 23, 2020 (``NCPSC Letter''); and letter
from Tom Selman, Founder, Scopus Financial Group, to Vanessa
Countryman, Secretary, Commission, dated November 22, 2020 (``Scopus
Letter'').
\32\ See NASAA Letter and PIABA Letter.
\33\ NASAA Letter (citing Securities Act Release No. 10824 (Aug.
6, 2020) (File No. S7-25-19) (updating the definition of
``accredited investor'' to identify more effectively investors that
have sufficient knowledge and expertise to participate in investment
opportunities that do not have the rigorous disclosure and
procedural requirements, and related investor protections, provided
by registration under the Securities Act of 1933); and Securities
Act Release No. 10884 (Nov. 2. 2020) (File No. S7-05-20) (improving
certain aspects of the exempt offering framework to promote capital
formation while preserving or enhancing important investor
protections)).
\34\ PIABA Letter (noting a rise in the percentage of American
households qualified as ``accredited investors'' since the
Commission first established the qualification standards in 1982).
\35\ See NCPSC Letter (referencing FINRA Rule 2210(b)(4)).
\36\ Scopus Letter. Communications with the public are subject
to FINRA Rule 2210's content standards, including its requirements
that communications be fair and balanced and not misleading. See
FINRA January 12 Letter.
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1. Requests for Guidance Under FINRA Rule 2210 (Communications With the
Public)
a. Issuer-Prepared Material
A supportive commenter requested that the Commission use this
opportunity to provide ``definitive guidance'' to members with respect
to the applicability of Rule 2210 to materials prepared and
disseminated by an issuer to the public, without the involvement of a
member firm or its registered representatives.\37\ In response, FINRA
stated that it has already addressed the applicability of Rule 2210 to
issuer-prepared communications.\38\ In particular, FINRA has previously
stated that ``[a member] that assists in the preparation of a private
placement memorandum or other offering document should expect that it
will be considered a communication with the public by that [member] for
purposes of . . . Rule 2210, FINRA's advertising rule.'' \39\
Similarly, FINRA has stated that sales literature concerning a private
placement that a member distributes will be deemed to constitute a
communication by that member with the public, whether or not the member
assisted in its preparation.\40\ Therefore, regardless of whether a
member distributes a retail communication that is attached to a PPM or
as a standalone document, it constitutes a member communication subject
to Rule 2210.\41\
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\37\ See NCPSC Letter.
\38\ FINRA January 12 Letter.
\39\ Id. (citing Regulatory Notice 20-21 (Jul. 2020) (quoting
Regulatory Notice 10-22 (Apr. 2010))).
\40\ See id.; see also Regulatory Notice 12-29 (Jun. 2012)
(stating that effective February 4, 2013, communications previously
defined as ``sales literature'' under NASD Rule 2210 (Communications
with the Public) fell within the definition of ``retail
communication'' in FINRA Rule 2210).
\41\ See FINRA January 12 Letter.
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FINRA's proposed rule change does not amend the definition of
``retail communications'' or change the scope of communications
captured within the definition of the term. Thus, the Commission
believes that interpretations of the definition of ``retail
communications'' are outside the scope of the proposed rule change.
However, FINRA stated that it has issued guidance on retail
communications concerning private placements, stating that, in general,
if a member distributes sales literature concerning a private placement
it will be deemed a communication by that member with the public
subject to Rule 2210.\42\ In addition, Rule 2210 prohibits members from
publishing, circulating, or distributing ``any communication that the
member knows or has reason to know contains any untrue statement of a
material fact or is otherwise false or misleading'' regardless of its
origin.\43\
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\42\ See supra note 38-41 and accompanying text.
\43\ FINRA Rule 2210(d)(1)(B); see also FINRA January 12 Letter.
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b. Performance Projections
Three commenters sought guidance regarding the application of FINRA
Rule 2210 to performance projections.\44\ A supportive commenter
requested that the Commission provide interpretive guidance under
Exchange Act Rule 10b-5 \45\ concerning the inclusion of
[[Page 31767]]
performance return objectives in private placement sales materials.\46\
Specifically, the commenter believes that because of Rule 2210's
restrictions on predicting or projecting performance,\47\ broker-
dealers are placed at a competitive disadvantage relative to private
placements that do not involve a broker-dealer (to which Rule 2010
would not apply), and that the Commission should ``level the playing
field.'' \48\
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\44\ See NCPSC Letter; letter from Anthony Chereso, President
and CEO, Institute for Portfolio Alternatives, to Vanessa
Countryman, Division of Investment Management [sic], Commission,
dated January 26, 2021 (``IPA Letter''); and letter from Mick Law
P.C., L.L.O. to Vanessa Countryman, Division of Investment
Management [sic], Commission, dated February 2, 2021 (``Mick
Letter'').
\45\ Under Exchange Act Rule 10b-5, it is unlawful for any
person, directly or indirectly, by the use of any means or
instrumentality of interstate commerce, or of the mails or of any
facility of any national securities exchange, to employ any device,
scheme, or artifice to defraud, to make any untrue statement of a
material fact or to omit to state a material fact necessary in order
to make the statements made, in the light of the circumstances under
which they were made, not misleading, or to engage in any act,
practice, or course of business which operates or would operate as a
fraud or deceit upon any person, in connection with the purchase or
sale of any security.
\46\ See NCPSC Letter.
\47\ See FINRA Rule 2210(d)(1)(F) (stating that, in general,
communications may not predict or project performance, imply that
past performance will recur or make any exaggerated or unwarranted
claim, opinion or forecast).
\48\ See id.
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In response, FINRA stated that, in general, Rule 2210(d)(1)(F)
prohibits member communications from predicting or projecting
performance or making any exaggerated or unwarranted claim, opinion or
forecast.\49\ More specifically, FINRA stated that retail
communications concerning private placements may not project or predict
returns to investors such as yields, income, dividends, capital
appreciation percentages or any other future investment
performance.\50\ However, FINRA also clarified that despite its
prohibition on certain types of performance predictions, its rules
permit retail communications concerning private placements to include
reasonable forecasts of issuer operating metrics (e.g., forecasted
sales, revenues or customer acquisition numbers) that may convey
important information regarding the issuer's plans and financial
position. FINRA stated that these presentations should provide a sound
basis for evaluating the facts, such as clear explanations of the key
assumptions underlying the forecasted issuer operating metrics and the
key risks that may impede achievement of the forecasted metrics.\51\
---------------------------------------------------------------------------
\49\ See FINRA January 12 Letter.
\50\ See id. (citing Regulatory Notice 20-21 (Jul. 2020)).
\51\ See id.
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One commenter recommended that FINRA ``clarify the application of
its principles-based advertising rules to retail communications
concerning private placement[s].'' \52\ In particular, the commenter
recommended that FINRA provide interpretive guidance on the term
``performance projection'' to help members comply with FINRA Rule
2210(d)(1)(F).\53\ FINRA responded that the proposed rule change would
not amend or provide guidance on Rule 2210. Accordingly, FINRA believes
that the commenter's recommendation is outside the scope of the
proposed rule change.\54\
---------------------------------------------------------------------------
\52\ IPA Letter.
\53\ See id.
\54\ See FINRA January 29 Letter.
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Another commenter described its experience evaluating the features
and risks of alternative investments marketed through private
placements and has found, like FINRA, many instances in which a
sponsor's offering promotional materials did not comply with FINRA Rule
2210.\55\ Thus, the commenter asked FINRA to further clarify Regulatory
Notice 20-21 to: (1) Explain what types of information constitute an
issuer's ``operating metrics'' \56\ and (2) clarify when members may
present information about ``distribution rates'' within retail
communications.\57\
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\55\ See Mick Letter.
\56\ See id.
\57\ See id.
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In response, FINRA stated that the commenter's concerns regard the
application of FINRA Rule 2210 rather than the filing requirements in
the proposed rule changes to Rules 5122 and 5123 that are the subject
of the rule filing.\58\ FINRA reiterated its guidance under Regulatory
Notice 20-21 but stated that it is willing to further discuss with its
members issues regarding particular retail communications that are
filed with FINRA, both before and after a communication is filed.\59\
---------------------------------------------------------------------------
\58\ See FINRA April 12 Letter.
\59\ See id.
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Given that the proposed rule change does not change the
interpretation of retail communications, the Commission believes that
interpretations of the definition of ``retail communications'' are
outside the scope of the proposed rule change. However, FINRA stated
that it has existing guidance regarding the type of performance
projections a member can include, and is prohibited from including, in
its retail communications.
2. Other Suggested Rule Changes
One of the four commenters supporting the proposed rule change
suggested three additional changes ``to protect retail investors in the
private placement market.'' \60\ First, the commenter recommended that
FINRA combine Rules 5122 and 5123 into a single rule and that the
combined new rule should require (as does Rule 5122) disclosure about
the use of offering proceeds, offering expenses and selling
compensation, suggesting that providing investors these key pieces of
information about an offering is justified given the history of
problems in the private placement market. Third, the commenter
recommended that FINRA amend Rule 2210 so that it applies to PPMs, term
sheets, and other offering documents in retail private placements,
arguing that in the absence of a legal definition of ``private
placement memorandum'' it is difficult to distinguish a PPM from other
retail communications and it may be difficult to determine if a member
assisted in its preparation. Accordingly, the commenter recommended
that such offering documents be subject to the general content
standards of Rule 2210(d)(1).\61\
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\60\ Scopus Letter.
\61\ See id.
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In response, FINRA stated that the commenter's suggestions were
beyond the scope of the proposed rule change and could not be adopted
as part of this filing.\62\ The Commission agrees with FINRA that the
commenter's suggestions raise issues that go beyond the subject matter
of this proposal and therefore are beyond the scope of the proposed
rule change.
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\62\ See FINRA January 12 Letter.
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3. Non-Promotional Communications
One commenter expressed concern with the breadth of the
communications that would be required to be filed.\63\ The commenter
believes that requiring a member to file all ``retail communications
concerning a private placement'' could result in members being required
to file communications that are administrative in nature, such as
confirmations that a signature was received or reminders of actions
that investors still need to take.\64\ Instead, the commenter
recommended that FINRA narrow the scope of the filing requirement to
capture only ``those types of communications on which investors are
likely to base an investment decision,'' such as pitch decks or slide
shows.\65\
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\63\ See letter from Atish Davda, Co-Founder and Chief Executive
Office, Chris Giampapa, General Counsel, and Phil Haslett, Co-
Founder and Chief Revenue Officer, EquityZen Inc., to Vanessa A.
Countryman, Secretary, Commission, dated December 4, 2020.
\64\ See id.
\65\ See id.
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In response, FINRA noted that the examples of administrative
communications that the commenter identified likely would be directed
to a single or small group of investors, and thus would be
correspondence (which is not subject to filing) rather than retail
[[Page 31768]]
communications.\66\ Nevertheless, FINRA recognized that some of these
administrative and non-promotional communications may fall within the
definition of retail communication because they are distributed to more
than 25 retail investors within a 30-day period.\67\ Accordingly, FINRA
amended the proposed rule change to narrow the filing requirement to
any retail communication that ``promotes or recommends'' a member
private placement (Rule 5122) or other private placement (Rule 5123),
rather than a retail communication ``concerning'' such offerings.\68\
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\66\ See FINRA January 12 Letter. ``Correspondence'' is defined
as any written (including electronic) communication that is
distributed or made available to 25 or fewer retail investors within
any 30 calendar-day period. See Rule 2210(a)(2).
\67\ See supra note 17.
\68\ See FINRA January 12 Letter; see also supra note 5.
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The Commission believes that the proposed rule change in Amendment
No. 1 to apply the filing requirement only to a retail communication
that ``promotes or recommends'' a member private placement is designed
to protect investors and the public interest by appropriately narrowing
the filing requirement to those communications that pose the greatest
regulatory concern, and therefore improving the timeliness of FINRA's
review of private placement communications that might influence
investors' transaction decisions.
B. Commission Findings
Under Rules 5122 and 5123, broker-dealers are required to file with
FINRA's Corporate Financing Department any PPM, term sheet, or other
offering document used in connection with private placements, but these
rules do not currently require retail communications governed by Rule
2210 to be filed. Similarly, Rule 2210 generally does not require
broker-dealers to file with FINRA's Advertising Regulation Department
the materials they use to communicate with retail investors concerning
private placements. Accordingly, firms currently have no regulatory
obligation to submit retail communications concerning private
placements for review by FINRA. Currently, some broker-dealers submit
retail communications as part of their Rules 5122 and 5123 filings
either voluntarily or as new members.\69\ Given the comparatively high
rate of non-compliance with Rule 2210 in these private placement retail
communications, and the increased risk of investor harm associated with
those communications,\70\ FINRA proposed to amend Rules 5122 and 5123
to make such submissions mandatory, in addition to the currently
required PPMs, term sheets, and other offering documents.\71\ The
proposed rule change would not amend Rule 2210 or change FINRA's
interpretations of the rule.
---------------------------------------------------------------------------
\69\ See supra note 20.
\70\ See supra note 19-22 and accompanying text.
\71\ See id.
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The Commission believes that the proposed rule change to require
members to file retail communications concerning private placements
would help prevent fraudulent and manipulative acts and practices by
facilitating FINRA's review of information about private placements
being disclosed to retail customers in those communications. Requiring
members to file retail communications concerning private placements
with FINRA's Corporate Financing Department would allow FINRA to review
the documents more efficiently and timely than it could by relying on
cycle reviews of its members. Through its reviews of the these retail
communications, FINRA would be able to more efficiently identify retail
communications about private placements that may not be fair and
balanced as required by FINRA Rule 2210, thereby reducing the potential
risk of customer harm from investing on the basis of misleading
communications. Moreover, given the high rate of non-compliance with
this fundamental communications standard, FINRA's increased ability to
review retail communications concerning private placements pursuant to
this proposed rule change would likely incentivize broker-dealers to
distribute those types of retail communications that are fair and
balanced in compliance with Rule 2210 and deter them from presenting
information in a manner that may cause investor harm. The Commission
believes that these changes are particularly important in light of the
expanded retail investor participation in the market for private
placements.\72\ The proposed rule change would help encourage the use
of fair and balanced communications to investors making investment
decisions.
---------------------------------------------------------------------------
\72\ See supra notes 32-34 and accompanying text.
---------------------------------------------------------------------------
Although some commenters requested clarification of specific
aspects of the application of FINRA Rule 2210, such as broker-dealers'
use of performance projections in their retail communications, and in
some cases sought guidance on specific factual scenarios, FINRA has
previously provided guidance on these issues and has offered to
continue to provide guidance as necessary. Moreover, the Commission
believes that these comments are beyond the scope of this proposed rule
change.\73\ Notably, the proposed rule change does not modify Rule
2210, does not change its application, nor does it subject any
additional communications to 2210's requirements.\74\
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\73\ Another commenter requested that the Commission require
issuers of new Regulation D offerings to disclose, at a minimum, the
use of offering proceeds and the offering expenses associated with
the offering, and that they be filed for review. See Scopus Letter.
The Commission believes that interpretations of its own regulatory
terms are beyond the scope of the proposed rule change.
\74\ A commenter also requested that FINRA combine Rules 5122
and 5123 into a single rule requiring (as does Rule 5122) disclosure
about the use of offering proceeds, offering expenses and selling
compensation. The Commission finds that this suggestion is also
beyond the scope of the proposed rule change.
---------------------------------------------------------------------------
In sum, the Commission believes that the proposed rule change
addresses a problem identified by FINRA regarding the comparatively
high rate of non-compliance with Rule 2210 of retail communications
concerning private placements. The Commission believes that FINRA's
proposed rule change would improve the quality of information available
to retail investors about private placement securities offered by FINRA
members and strengthen FINRA's ability to monitor these communications
for potential violations of its rules thereby improving prospective
investors' confidence in these communications. FINRA has taken a number
of steps to narrowly tailor this proposed rule change in some key
respects: The proposed rule change would apply to types of retail
communications that have been found to have a high rate of
noncompliance with FINRA's fair and balanced standards; broker-dealers
would not have to pay a filing fee for their submissions; and the
proposed filing requirement has been narrowed to apply only to retail
communications concerning private placements that ``promote or
recommend'' a private placement security. Thus, for the reasons stated
above, we believe that the proposed rule change, as modified by
Amendment No. 1, is consistent with the provisions of Section 15A(b)(6)
of the Exchange Act because it is designed to prevent fraudulent and
manipulative acts and practices, to promote just and equitable
principles of trade, and, in general, to protect investors and the
public interest.
[[Page 31769]]
IV. Conclusion
It is therefore ordered pursuant to Section 19(b)(2) of the
Exchange Act \75\ that the proposed rule change (SR-FINRA-2020-038), as
modified by Amendment No. 1, be, and hereby is, approved.
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\75\ 15 U.S.C. 78s(b)(2).
For the Commission, by the Division of Trading and Markets,
pursuant to delegated authority.\76\
---------------------------------------------------------------------------
\76\ 17 CFR 200.30-3(a)(12).
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J. Matthew DeLesDernier,
Assistant Secretary.
[FR Doc. 2021-12474 Filed 6-14-21; 8:45 am]
BILLING CODE 8011-01-P