Distribution of 2004, 2005, 2006, 2007, 2008, and 2009 Cable Royalty Funds; Distribution of 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, and 2009 Satellite Royalty Funds, 16038-16048 [2019-07695]
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Federal Register / Vol. 84, No. 74 / Wednesday, April 17, 2019 / Notices
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[FR Doc. 2019–07672 Filed 4–16–19; 8:45 am]
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On February 8, 2019, the Department
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[FR Doc. 2019–07586 Filed 4–16–19; 8:45 am]
BILLING CODE 4410–15–P
LIBRARY OF CONGRESS
Copyright Royalty Board
[Docket Nos. 2012–6 CRB CD 2004–09
(Phase II) and 2012–7 CRB SD 1999–2009
(Phase II)]
Distribution of 2004, 2005, 2006, 2007,
2008, and 2009 Cable Royalty Funds;
Distribution of 1999, 2000, 2001, 2002,
2003, 2004, 2005, 2006, 2007, 2008, and
2009 Satellite Royalty Funds
Copyright Royalty Board (CRB),
Library of Congress.
ACTION: Final distribution
determination.
AGENCY:
The Copyright Royalty Judges
announce their final determination of
the distribution percentages of cable and
satellite royalties in the program
suppliers funds and the devotional
funds for numerous years.
DATES: Applicable date: April 17, 2019.
ADDRESSES: The final distribution order
is also published in eCRB at https://
app.crb.gov/.
Docket: For access to the docket to
read background documents, go to
eCRB, the Copyright Royalty Board’s
electronic filing and case management
system, at https://app.crb.gov/ and
search for docket number 2012–6 CRB
CD 2004–09.
FOR FURTHER INFORMATION CONTACT:
Anita Blaine, CRB Program Specialist,
by phone at (202) 707–7658 or by email
at crb@loc.gov.
SUPPLEMENTARY INFORMATION:
SUMMARY:
Final Determination of Royalty
Distribution
I. Introduction
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The Copyright Royalty Judges (Judges)
initiated the captioned proceedings to
determine proper distribution of
royalties deposited with the Library of
Congress for retransmission of broadcast
signals by cable and satellite during the
years 2004–2009 and 1999–2009,
respectively.1 See 78 FR 50113 (Aug. 16,
2013) (cable retransmissions); and 78 FR
50114 (Aug. 16, 2013) (satellite
retransmissions). In the Program
Suppliers category, controversies exist
between MPAA-represented Program
Suppliers (MPAA) and Worldwide
Subsidy Group LLC d/b/a Independent
Producers Group (IPG). In the
Devotional category, controversies exist
between the Settling Devotional
Claimants (SDC) 2 and IPG. The Judges
determine the funds shall be distributed
as follows:
TABLE 1—DISTRIBUTION OF PROGRAM SUPPLIERS FUNDS
Cable
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
Satellite
MPAA
(percent)
IPG
(percent)
............................
............................
............................
............................
99.60
99.60
99.34
99.44
99.28
99.44
............................
............................
............................
............................
0.40
0.40
0.66
0.56
0.72
0.56
IPG
(percent)
MPAA
99.54
99.75
99.74
99.65
99.87
99.73
99.65
99.77
99.78
99.57
0.46
0.25
0.26
0.35
0.13
0.27
0.35
0.23
0.22
0.43
TABLE 2—DISTRIBUTION OF DEVOTIONAL FUNDS
Cable
Year
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1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
..................................................................................................................................
Satellite
SDC
(percent)
IPG
(percent)
SDC
(percent)
IPG
(percent)
............................
............................
............................
............................
............................
89.1
89.2
87.5
92.4
90.2
90.0
............................
............................
............................
............................
............................
10.9
10.8
12.5
7.6
9.8
10.0
100.0
100.0
98.8
98.5
97.2
98.8
98.4
91.2
97.1
............................
97.9
0.0
0.0
1.2
1.5
2.8
1.2
1.6
8.8
2.9
............................
2.1
After accounting for administrative
fees, the Copyright Office Licensing
Division shall distribute remaining
funds, together with interest accrued on
each fund balance, in such a way as to
effect these distribution percentages as
if they had been determined on the day
following each royalty deposit and
continuing until the date of each partial
distribution.
The Judges make this determination
for the following reasons.
The Judges initiated this Phase II
proceeding 3 on August 16, 2013, and
held a preliminary hearing to resolve
disputes over the validity and
categorization of claims on December 8–
16, 2014. The Judges issued an order
resolving claims disputes on March 13,
2015. See Memorandum Opinion and
Ruling on Validity and Categorization of
Claims (Mar. 13, 2015) (Claims Ruling).4
The Judges held a hearing from April
1 On December 22, 2015, the Judges concluded
that there was no remaining controversy with
respect to the 2008 satellite fund in the Devotional
category and, therefore, ordered distribution of
those uncontroverted funds. See Order Granting
Final Distribution of 2008 Satellite Royalties for the
Devotional Category (Jan. 13, 2016). The Judges had
already determined and distributed 1999 satellite
funds allocated to the Program Suppliers category
when they commenced this proceeding. See 78 FR
50114, 50115 (Aug. 16, 2013).
2 The SDC are comprised of Amazing Facts, Inc.,
American Religious Town Hall, Inc., Billy Graham
Evangelistic Association, Catholic Communications
Corporation, Christian Television Network, Inc.,
The Christian Broadcasting Network, Inc., Coral
Ridge Ministries Media, Inc., Cottonwood Christian
Center, Crenshaw Christian Center, Crystal
Cathedral Ministries, Inc., Evangelical Lutheran
Church in America, Faith for Today, Inc., Family
Worship Center Church, Inc. (d.b.a. Jimmy Swaggart
Ministries), International Fellowship of Christians &
Jews, Inc. (cable only), In Touch Ministries, Inc., It
is Written, John Hagee Ministries, Inc. (a.k.a. Global
Evangelism Television), Joyce Meyer Ministries,
Inc. (f.k.a. Life in the Word, Inc.), Kerry Shook
Ministries (a.k.a. Fellowship of the Woodlands),
Lakewood Church (a.k.a. Joel Osteen Ministries),
Liberty Broadcasting Network, Inc., Messianic
Vision, Inc., New Psalmist Baptist Church, and Oral
Roberts Evangelistic Association, Inc.
3 The Judges determined the Phase I allocation of
cable royalties among the claimant categories for
2004 and 2005 after an evidentiary hearing. See
Distribution of the 2004 and 2005 Cable Royalty
Funds, 75 FR 57063 (Sept. 17, 2010).
Representatives of the claimant categories
negotiated a confidential settlement of Phase I
allocation of cable royalties for the remaining years
in the proceeding and of satellite royalties for all
years in the proceeding.
4 IPG filed four separate motions seeking
modifications to the Claims Ruling. The Judges
granted relief in response to two of them. The
Judges modified the Claims Ruling on April 9, 2015,
to reinstate IPG’s claims on behalf of a claimant it
represents in the Devotional category for 2001–02
and 2004–09 and modified the Claims Ruling again
on October 27, 2016, to credit IPG with one
claimant the Judges had previously dismissed for
the 2008 satellite royalty year. See Order on IPG
Motions for Modification, at 5 (Apr. 9, 2015) (April
9 Order); Order Granting IPG Fourth Motion for
Modification of March 13, 2015 Order, at 1–2 (Oct.
27, 2016). The Judges considered and denied the
other two IPG motions to modify the Claims Ruling.
See April 9 Order, at 2–5; Order Denying IPG Third
Motion for Modification of March 13, 2015 Order
(June 1, 2016). In its proposed findings, IPG claimed
that MPAA’s expert, Dr. Gray, ‘‘automatically
awarded’’ programs to MPAA in computing royalty
shares when there were competing claims between
MPAA and IPG. IPG PFF ¶ 24. IPG’s criticism is
misplaced. Dr. Gray testified that he incorporated
the Claims Ruling (as subsequently modified) into
his analysis. 4/10/18 Tr. 414–16 (Gray). IPG’s
complaint is with the Claims Ruling, not with Dr.
Gray’s methodology.
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II. Background
A. Posture of the Proceeding
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13–17, 2015, in which they received
evidence and expert testimony
concerning the proper distribution of
royalties in the categories at issue in this
proceeding. In accordance with 37 CFR
351.12, at the conclusion of the hearing
and after closing arguments of counsel,
the Chief Judge announced the end of
presentation of evidence and closed the
record, apart from allowing an
exception for parties to file corrected
and redacted exhibits in accordance
with the Judges’ rulings during the
hearing and after the hearing based on
filed and pending evidentiary motions.
See 4/17/15 Tr. at 285.
After considering the entire record in
the proceeding, the Judges found that no
party had ‘‘presented a methodology
and data that, together, are sufficient to
support a final distribution in the
contested categories.’’ Order Reopening
Record and Scheduling Further
Proceedings, at 1 (May 4, 2016) (Order
Reopening Record). The Judges set aside
the participants’ evidence, reopened the
record, and directed the parties to
present additional evidence and expert
opinion.5 Id. at 2. The Judges permitted
the participants to reintroduce any
previously-introduced evidence and to
designate prior testimony in accordance
with 37 CFR 351.4(b)(2). Id. at 8.
The participants filed Written Direct
Statements (WDSs) in the reopened
proceeding on August 22, 2016. Shortly
thereafter, the SDC filed a notice
consenting to distribution of satellite
royalties in the Devotional category in
accordance with IPG’s proposed royalty
shares. See Notice of Consent to 1999–
2009 Satellite Shares Proposed By
Independent Producers Group and
Motion for Entry of Distribution Order
(Aug. 26, 2016) (Notice and Motion).
IPG responded by opposing the Notice
and Motion and filing an Amended
WDS (AWDS) in which its economic
expert, Dr. Charles Cowan, revised his
written report and changed his
proposed royalty shares. In response to
motions by the SDC and MPAA, the
Judges struck IPG’s AWDS for failing to
comply with the Judges’ procedural
rules. See Order Granting MPAA and
SDC Motions to Strike IPG Amended
Written Direct Statement and Denying
SDC Motion for Entry of Distribution
5 After the parties filed corrected and redacted
exhibits, MPAA and the SDC filed a motion asking
the Judges to disregard two of IPG’s hearing exhibits
because IPG allegedly failed to redact them
properly. See Settling Devotional Claimants’ and
MPAA-Represented Program Suppliers’ Objections
to Consideration of Exhibits Submitted by IPG that
were not Properly Redacted (Sept. 15, 2015). In
light of the Judges’ decision to set aside all of the
participants’ evidence, the Judges DENY this
motion as moot.
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Order (Oct. 7, 2016) (Oct. 7 Order).6
Specifically, the Judges determined that
IPG could not file its AWDS as of right,
had failed to file a motion requesting
leave to file an AWDS, and failed to
explain how its AWDS differed from its
WDS. See id. at 3–4. IPG subsequently
sought leave to file an AWDS, renewing
the arguments it had made in opposition
to the SDC’s and MPAA’s motions to
strike. The SDC and MPAA opposed
IPG’s motion. The Judges accepted IPG’s
AWDS and granted the SDC and MPAA
an additional opportunity to conduct
discovery related to the AWDS. See
Order on IPG Motion for Leave to File
Amended Written Direct Statement (Jan.
10, 2017) (Jan. 10 Order).7
The SDC and MPAA filed Written
Rebuttal Statements (WRSs) on
December 15, 2017, in accordance with
the Judges’ procedural schedule. IPG
elected not to file a WRS, filing a
‘‘notice’’ instead. IPG had initiated a
collateral attack on the Judges’
interlocutory Claims Ruling in U.S.
District Court on December 8, 2017, and
was seeking a temporary restraining
order to stay this proceeding.8 In
addition, IPG had filed a motion on
December 11, 2017, with the Judges
seeking a stay of their proceeding.
Neither of those motions had been
resolved as of the due date for WRSs.9
IPG thus did not submit or seek
admission of any rebuttal testimony in
the reopened proceeding.
Shortly before the scheduled
rehearing in the reopened proceeding,
6 In the filings concerning IPG’s AWDS, Dr.
Cowan explained, ‘‘after preparation of the August
22nd report, IPG’s counsel immediately inquired
about the produced results, and during the course
of the next week [Dr. Cowan] discovered errors in
the earlier processing of the data.’’ IPG’s counsel
stated that he ‘‘did not review or consider’’ his
expert’s report prior to submitting it to the Judges
purportedly to avoid allegations that IPG had
‘‘straightjacketed’’ its witness. IPG Opposition to
MPAA Motion to Strike IPG’s Amended Direct
Statement, at 3 n.4. (Sept. 12, 2016); See Oct. 7
Order, at 4 & n.5.
7 Based on the totality of IPG’s conduct in relation
to Dr. Cowan’s report, and the apparent prejudice
to the SDC and MPAA, the Judges permitted the
SDC and MPAA to file ‘‘individual motions or a
joint motion with authoritative legal analysis
addressing the Judges’ authority, if any, to impose
financial or other sanctions in this circumstance in
which a party has disregarded (or negligently or
purposely misinterpreted) the Judges’ procedural
rules without explanation or plausible
justification.’’ Jan. 10 Order, at 7. MPAA and the
SDC filed separate sanctions motions. The Judges
subsequently denied these motions. Order Denying
MPAA and SDC Motions for Sanctions (March 12,
2019).
8 Worldwide Subsidy Group v. Hayden, 17–cv–
02643 (D. D.C. filed Dec. 8, 2017).
9 The Judges denied IPG’s motion for a stay of
proceedings on January 4, 2018. See Order Denying
Independent Producers Group’s Emergency Motion
for Stay of Proceedings (Jan. 4, 2018). IPG
voluntarily dismissed its complaint in the collateral
action in federal district court on January 11, 2017.
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MPAA and the SDC filed a joint Motion
in Limine and Motion for Summary
Disposition seeking to exclude all
exhibits proposed by IPG and to
conclude the proceeding summarily.
See Order Granting in Part Joint Motion
in Limine and Denying Joint Motion for
Summary Judgment, at 1 (Apr. 6, 2018)
(Order on Motion in Limine). The
moving parties sought to exclude the
written direct testimony 10 of Dr.
Cowan, IPG’s expert (and sole) witness,
because he would not be available to
testify in person, and would not,
therefore, be subject to crossexamination by opposing counsel.11 The
moving parties sought to exclude the
remaining IPG exhibits, which consisted
entirely of designated prior testimony of
witnesses in past distribution
proceedings, because IPG failed to
comply with the Judges’ procedural rule
governing submission of designated
prior testimony.12 Id. at 2. The Judges
excluded Dr. Cowan’s written testimony
and all of IPG’s proffered exhibits,
except to the extent that IPG might use
the testimony and exhibits in crossexamining MPAA’s and the SDC’s
witnesses. Id. at 2–3, 5; 4/9/18 Tr. 146–
47 (Barnett, C.J.).
The Judges construed the moving
parties’ request for summary disposition
as a request to conduct a paper
proceeding in accordance with 17
U.S.C. 803(b)(5)(B). The Judges denied
the request, concluding that, in light of
the failure of proofs by all parties that
necessitated the reopened proceeding, it
would be appropriate for the Judges to
take live testimony, and allow IPG to
cross-examine witnesses, in order to
determine whether the moving parties’
respective second attempts at
constructing distribution methodologies
were adequate. Order on Motion in
Limine, at 4.
The Judges held a hearing in the
reopened proceeding on April 9–10,
2018, and heard closing arguments on
May 24, 2018. The record now before
the Judges consists of the oral testimony
of the witnesses presented by MPAA
and the SDC at that hearing, together
with all exhibits admitted at the hearing
(including any properly designated
testimony from the earlier hearing or
prior proceedings). IPG did not present
any witnesses, and, pursuant to the
10 IPG did not file a timely Written Rebuttal
Statement, and thus did not seek admission of any
rebuttal testimony.
11 The moving parties alleged (and IPG did not
dispute) that IPG informed them of Dr. Cowan’s
unavailability on April 2, 2018, seven days before
the scheduled hearing. IPG did not apprise the
Judges of the reason for Dr. Cowan’s failure to
appear, ascribing it to ‘‘his own reasons.’’ Order on
Motion in Limine, at 1.
12 37 CFR 351.4(b)(2).
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Order on Motion in Limine, the Judges
admitted no IPG exhibits.
The Judges issued an Initial
Determination on January 22, 2019. No
participant filed a timely petition for
rehearing. Consequently, this Final
Determination is identical in substance
to the Initial Determination.
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B. Legal Standard for Distribution
The Copyright Act does not contain a
statutory standard for apportioning
cable and satellite royalty funds among
claimants. The Judges and their
predecessors, however, have long held
that royalties should be awarded in
accordance with the relative
marketplace value of the programming.
See Distribution of the 2000, 2001, 2002
and 2003 Cable Royalty Funds: Final
Distribution Order, 78 FR 64984, 64986
(Oct. 30, 2013) (2000–03 Cable
Determination).13 Pursuant to 17 U.S.C.
803(a)(1), the Judges act ‘‘in accordance
with’’ these prior decisions. The Judges
look to ‘‘hypothetical, simulated, or
analogous markets’’ to assess relative
marketplace value, since there is no
actual, unregulated marketplace for
retransmission of broadcast signals by
cable and satellite. 2000–03 Cable
Determination, 78 FR at 64986.
Under applicable precedent, the
Judges are not required to identify a
methodology that would allow them to
distribute cable and satellite royalties
with ‘‘mathematical precision.’’ Id.
(citing National Ass’n of Broadcasters v.
Librarian of Congress, 146 F.3d 907, 929
(D.C. Cir. 1998)). The Judges’
distribution determinations must
instead lie within a ‘‘zone of
reasonableness.’’ See National Ass’n of
Broadcasters, 146 F.3d at 929; see also
Asociacion de Compositores y Editores
de Musica Latino Americana v.
Copyright Royalty Tribunal, 854 F.2d
10, 12 (2d Cir. 1988) (recognizing ‘‘zone
of reasonableness’’ standard in Phase II
royalty distribution proceedings);
Christian Broadcasting Network, Inc. v.
Copyright Royalty Tribunal, 720 F.2d
1295, 1304 (D.C. Cir. 1983).
III. Use of Evidence of Viewership To
Determine Relative Marketplace Value
IPG vigorously attacked the use of
viewership evidence for determining
relative market value of programming.
Since both MPAA and the SDC utilize
methodologies based on viewership
evidence, the Judges consider these
13 IPG appealed certain portions of the 2000–03
Cable Determination. The U.S. Circuit Court for the
D.C. Circuit remanded for further consideration the
Judges’ determination relating to distribution of
devotional programming royalties. The remand did
not have any impact on the determination relating
to distribution of Program Suppliers’ royalties.
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arguments together, before considering
the methodologies individually.
Expert witnesses for MPAA and the
SDC testified that relative viewership is
an appropriate metric for determining
relative marketplace value in this
proceeding. See Written Direct
Testimony of Erkan Erdem, Trial Ex.
7000, at 8–9, 12 (Erdem WDT); Written
Direct Testimony of Jeffrey S. Gray,
Trial Ex. 8002, ¶¶ 17–18 (Gray WDT);
and Written Direct Testimony of John S.
Sanders, Trial Ex. 7001, at 21 (Sanders
WDT). MPAA and the SDC both argue
that the Judges have previously relied
on viewership evidence to apportion
royalties among copyright owners in
Phase II distribution proceedings. See
SDC PFF ¶ 24 (citing 2000–03 Cable
Determination and Distribution of 1998
and 1999 Cable Royalty Funds, 80 FR
13423 (Mar. 13, 2015) (1998–99 Phase II
Cable Determination)); MPAA PCOL
¶ 15 (citing 2000–03 Cable
Determination).
IPG, on the other hand, argues that the
Judges are barred by precedent from
determining relative marketplace value
based on viewership evidence. See, e.g.,
IPG PFF ¶ 132. IPG bases its argument
on the rejection of viewing evidence by
a Copyright Arbitration Royalty Panel
(CARP) in the 1998–99 Phase I cable
royalty distribution proceeding, and the
Librarian of Congress’ statement in his
opinion adopting the panel decision
that ‘‘[t]he Nielsen study was not useful
because it measured the wrong thing.’’
Final Order, Docket No. 2001–8 CARP
CD 98–99, 69 FR 3606, 3613 (Jan. 26,
2004) (1998–99 Librarian Order). IPG
has made the same argument in past
Phase II proceedings. See, e.g., IPG PFF,
Docket No. 2008–1 CRB CD 98–99
(Phase II), at 32 (Sept. 23, 2014); and
IPG PFF in connection with Program
Suppliers Category, Docket No. 2008–2
CRB CD 2000–2003 (Phase II), at 32
(June 14, 2013). The Judges have
rejected IPG’s argument on each
occasion, see, e.g., Distribution of 1998
and 1999 Cable Royalty Funds, 80 FR
13423, 13433 (Mar. 13, 2015) (1998–99
Phase II Cable Determination); 2000–03
Cable Determination, 78 FR at 64995,
and do so again in this proceeding.
The Copyright Act requires the Judges
to act ‘‘on the basis of prior
determinations and interpretations of
the Copyright Royalty Tribunal,
Librarian of Congress, the Register of
Copyrights, copyright arbitration royalty
panels . . ., and the Copyright Royalty
Judges . . . .’’ 17 U.S.C. 803(a)(1). As
the Judges have recently had occasion to
confirm, the 1998–99 Librarian Order
and the CARP report that it adopted are
in the nature of ‘‘ ‘precedent’ that the
Judges must consider . . . .’’ Initial
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16041
Determination of Royalty Allocation,
Docket No. 14–CRB–0010–CD (2010–
13), at 96 (Oct. 18, 2018) (2010–13 Cable
Allocation Determination) (footnote
omitted).14 However, the Judges
conclude, consistent with 1998–99
Phase II Cable Determination and the
2000–03 Cable Determination, that those
prior decisions in no way preclude the
Judges from accepting a distribution
methodology founded on Nielsen
viewing data.
The Judges have ruled in more recent
proceedings that measurements of
viewership are relevant to determining
relative market value. See 2010–13
Cable Allocation Determination at 97;
1998–99 Phase II Cable Determination,
80 FR at 13433; and 2000–03 Cable
Determination, 78 FR at 64995.
‘‘[V]iewership can be a reasonable and
directly measurable metric for
calculating relative market value in
cable distribution proceedings. Indeed
. . . viewership is the initial and
predominant heuristic that a
hypothetical CSO would consider in
determining whether to acquire a
bundle of programs for distant
retransmission . . ..’’ 2000–03 Cable
Determination, 78 FR at 64995. Put
another way, a CSO’s demand for
programming derives from consumers’
desire to view the programming.
Consumers subscribe to cable in order to
watch the programming carried on the
various channels provided by the cable
operator. Cable operators acquire broadcast
and cable channels that carry programming
their subscribers want to view. Broadcasters
acquire programs that will attract viewers.
Viewing is the engine that drives the entire
industry. It is an example of the economic
concept of derived demand. The demand for
programming at each step in the chain is
derived from demand further along the chain,
all the way to the television viewer.
2010–13 Cable Allocation
Determination, at 97 (footnote omitted);
see also Erdem WDT at 8–9; 4/9/18 Tr.
90–91, 94 (Erdem).
The cases that IPG cites stand for the
proposition that the Judges decline to
apportion royalties among program
categories solely based on viewership
studies. As the Judges clarified recently,
they do so, not because those studies
‘‘measure[] the wrong thing,’’ but
because, standing alone, they are
14 The Judges also noted that ‘‘[t]he decision
whether or not to accept a methodology for
determining relative market value is factuallydependent, so it is a misnomer to describe a
previous decision declining to rely on viewership
as ‘precedent’—i.e., controlling under the principle
of stare decisis. Nevertheless, it is a ‘prior
determination’ ‘on the basis of’ which Congress has
directed the Judges to act (along with the written
record and other items enumerated in the statute).’’
Id. at 96 n.165.
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‘‘inadequate’’ measures of relative value
when comparing heterogeneous
program categories. 2010–13 Cable
Allocation Determination, at 118. In the
2010–13 proceeding, the parties
presented evidence that ‘‘cable
operators will pay substantially more for
certain types of programming than for
other programming with equal or higher
viewership.’’ Id. Evidence of viewership
alone fails adequately to ‘‘explain the
premium that certain types of
programming can demand in the
marketplace.’’ Id. Consequently, the
Judges have looked to other evidence,
such as CSO surveys and fee-based
regression analyses, to inform their
allocation of funds among categories.
As the D.C. Circuit has acknowledged,
however, ‘‘different considerations
apply in Phase I and Phase II
proceedings.’’ Indep. Producers Grp. v.
Librarian of Congress, 792 F.3d 132, 142
(D.C. Cir. 2015) (IPG v. Librarian); see
also Distribution of 1993, 1994, 1995,
1996 and 1997 Cable Royalty Funds, 66
FR 66433, 66453 (Dec. 6, 2001)
(allocation methodology used in Phase I
proceeding ‘‘does not translate well to a
Phase II proceeding dealing with one
program category’’) (93–97 Librarian
Order). In a Phase II (or distribution
phase) proceeding, the Judges must
apportion royalties among relatively
homogenous programs within a program
category. The ‘‘premium’’ that some
categories of programming can demand,
irrespective of their levels of
viewership, does not enter into the
picture when all of the programs are in
the same category. Thus, in distribution
phase proceedings, the Judges have
determined and continue to determine
relative marketplace value based on
evidence of viewership.
That is not to say that viewership
evidence alone is an optimal means of
determining relative market value. The
Judges have acknowledged that
viewership evidence may be ‘‘subject to
marginal adjustments needed to
maximize subscribership.’’ 2000–03
Cable Determination, 78 FR at 64995.
Nevertheless, the Judges have found
viewership evidence to be an acceptable
alternative in the absence of evidence
‘‘by which to establish the relative
marketplace values of . . . programs in
the optimal theoretical manner.’’ 1998–
99 Phase II Cable Determination, 80 FR
at 13432. The Judges may, however,
make appropriate adjustments to
proposed allocations based on
viewership evidence, provided those
adjustments are supported by other
record evidence.
In short, the authorities on which IPG
relies—the 1998–99 Librarian Order and
the CARP report that it adopted—are not
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on point. The Judges will follow the
precedents from Phase II distribution
cases and consider viewership evidence
in apportioning royalties among
programs within programming
categories.
IV. Distribution of Royalties in the
Program Suppliers Category
A. MPAA’s Methodology
MPAA’s proposed apportionment of
royalties in the Program Suppliers
category is in proportion to the
respective number of hours that cable
and satellite subscribers viewed MPAArepresented and IPG-represented
programs on a distant basis. See Gray
WDT at 4. Generally, MPAA added the
hours of distant viewing of MPAArepresented programs and divided by
the total number of distant viewing
hours for both MPAA- and IPGrepresented programs to determine the
MPAA share. See id. ¶ 49.
MPAA’s expert, Dr. Gray, derived
levels of distant viewing from three
types of Nielsen data: Local ratings
viewing data 15 collected from meters
recording from 2000 to 2009; distant
viewing data from viewer diaries
recorded from 2000 to 2003; and distant
viewing household metered data from
2008 to 2009. See id. ¶¶ 29–31. Because
of cost considerations in obtaining the
Nielsen and Gracenote data for all
stations distantly retransmitted by CSOs
and satellite carriers in every royalty
year, for most of the royalty years, Dr.
Gray selected a sample of stations
retransmitted by CSOs and satellite
carriers based on a stratified random
sampling methodology.16 See id. ¶ 26.
Dr. Gray used data from Gracenote,
Inc.17 and program logs from the
Canadian Radio-television and
15 Local ratings are the percentage of televisionviewing households in a particular station’s
designated market area (DMA) that tune to that
station.
16 Stratified random sampling is a statistical
technique that permits oversampling of elements
with a given characteristic while still allowing for
valid statistical inferences about the universe of
elements as a whole. Items that are selected with
a lower probability of selection are given a higher
weight to adjust for the differing probability of
selection. See discussion in Initial Determination of
Royalty Allocation, Docket No. 14–CRB–0010–CD
(2010–13), at 89 (Oct. 18, 2018) (2010–13 Initial
Allocation Determination). In this proceeding, Dr.
Gray sampled stations with many distant
subscribers (which he identified using Statement of
Account (SOA) data from Cable Data Corporation
(CDC)) ‘‘with certainty’’ whereas stations with
‘‘few’’ distant subscribers were selected ‘‘with lower
probability.’’ See Gray WDT ¶ 26 & n.27; 4/10/18 Tr.
384–85 (Gray).
17 Gracenote is the successor to Tribune Media,
Inc. an entity in the business of producing a
database of television programming information. In
their testimony, the experts in this proceeding
occasionally used ‘‘Gracenote’’ and ‘‘Tribune’’
interchangeably.
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Telecommunications Commission
(CRTC) to identify compensable MPAA
and IPG programming carried on the
sample stations. See id. ¶¶ 32, 35.
MPAA did not supply Dr. Gray with
Nielsen custom analyses18 of distant
viewing for all of the years covered in
this proceeding. See Gray WDT ¶ 28
(‘‘both due to cost and time, among
other constraints, custom analyses of
certain types of Nielsen data were not
available for all royalty years’’). Because
he did not have distant household
viewing data for every year, Dr. Gray
devised a methodology to predict levels
of distant viewing using the data that
MPAA made available to him. He
‘‘establish[ed] a mathematical
relationship between local ratings and
distant viewing levels for the years the
data are available’’ and ‘‘extrapolate[d]
that mathematical relationship using a
regression analysis to estimate distant
viewing for all compensable programs
each year . . ..’’ Gray WDT ¶ 36; see
also id. ¶ 47 (regression calculates
‘‘mathematical relationship between
distant viewing and (1) local ratings for
the program, (2) the total number of
distant subscribers of that station, (3)
the time of day the program aired by
quarter hour, (4) the type of program
aired, (5) the station affiliation the
program aired on, and (6) the aggregate
total fees paid by CSOs or satellite
carriers in [sic] year the program
aired’’). Dr. Gray then replaced the
actual viewing data with the values for
distant viewership his regression model
predicted, to compute viewership (and
thus royalty) shares. See id. ¶ 49.
B. IPG’s Criticisms of MPAA’s
Methodology
1. Dr. Gray Relied on an Inadequate
Amount of Data
IPG argued that the Judges should
reject MPAA’s methodology because Dr.
Gray relied on an ‘‘unreasonably small
amount of data’’ 19 in computing royalty
18 A ‘‘custom analysis,’’ as the name suggests, is
an analysis that Nielsen conducts at a specific
client’s request, of data that Nielsen has already
collected. This is in contrast to ‘‘custom research,’’
where Nielsen collects data at a specific client’s
request. See Designated Testimony of Paul
Lindstrom, Docket No. 2008–02 CRB CD 2000–2003
(Phase II), Trial Ex. 8014, at 282–83 (Lindstrom
2000–03 Oral Testimony). Nielsen refers to reports
that it prepares for multiple clients as ‘‘syndicated
products.’’ 4/10/18 Tr. 312 (Lindstrom).
19 Elsewhere in its proposed findings IPG claimed
that Dr. Gray’s conclusions were ‘‘[b]ased on
approximately 6% of the distant retransmitted
broadcasts from 2000–2003, and 6% of distant
retransmitted broadcasts from 2008–2009 . . ..’’ Id.
¶ 25. IPG purported to reach this conclusion by
counting only broadcasts with positive viewing
measurements in the Nielsen data. Id. IPG offered
no evidence or expert analysis to support this 6%
number (which was apparently computed by IPG’s
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shares. IPG PCL ¶ 134; see id. ¶¶ 19–22.
Specifically, IPG argued that Dr. Gray
failed to supplement his original
methodology with enough additional
data to overcome the Judges’ earlier
objection 20 that his proposed royalty
shares were supported by insufficient
data. See IPG PFF ¶¶ 20–22. IPG stated
that ‘‘[i]n response to the Order
Reopening Record, the only change to
Gray’s analysis was the addition of
Nielsen 2008–2009 National People
Meter distant viewing data. No data was
added for calendar years 2004–2007.’’
Id. ¶ 20 (citations omitted). IPG asserted,
‘‘MPAA could have performed a
National People Meter distant viewing
analysis for each of the years 2000–
2009, but contended that it was
‘difficult’ but not ‘impossible’ given the
three-month timeframe afforded by the
Judges . . ..’’ Id. ¶ 21 (citations
omitted).
MPAA responded that IPG
mischaracterized the record. MPAA
noted that in addition to incorporating
an additional two years’ metered distant
viewing data (for both cable and
satellite) into his analysis, Dr. Gray
‘‘also modified his regression
specification to address the Judges’
concerns set forth in their May 4, 2016
Order.’’ MPAA Reply PFF ¶ 6 (citing 4/
10/18 Tr. 393–94 (Gray)). By adding the
additional two years of data to his cable
analysis, Dr. Gray increased the number
of distant viewing observations used in
his regression analysis from 1.68 million
to 3.86 million (the increase for satellite
was ‘‘a similar order of magnitude’’).
See 4/10/18 Tr. 395–96 (Gray). As to the
availability of additional distant
viewing data for 2004–2007, Dr. Gray
testified that it was ‘‘nearly impossible
to attain.’’ Id. at 396 (Gray).
In the Order Reopening Record, the
Judges stated that they could not rely
upon MPAA’s viewership-based
methodology without either
‘‘contemporaneous data (whether local
ratings and distant viewership data, as
Dr. Gray utilized, or other data and
analysis that might underlie a modified
methodology); or (2) competent
evidence that persuades the Judges that
such data are not needed to produce
reliable results . . ..’’ Order Reopening
Record at 4.
Dr. Gray modified his methodology in
response to the Order Reopening
Record. Most notably, he added two
years of contemporaneous distant
viewing data, increasing the number of
counsel), and Dr. Gray testified that it was incorrect.
See 4/10/18 Tr. 427–29. Nor did IPG offer any
evidence or expert analysis to support its implicit
equating of zero-measured-viewing observations
with missing data.
20 See Order Reopening Record at 2–4.
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distant viewing observations by
approximately 130%. Dr. Gray testified
that the addition of the
contemporaneous distant viewing data
resulted in little change to his
regression-based viewing estimates:
I would view the estimates as reasonably
similar. For example, in 2004 . . . the
estimate [of MPAA’s share of distant
viewing] increases from 99.59 [percent] to
99.60 [percent] when also using the
contemporaneous distant viewing data.
And then for satellite, in 2004, actually
there is no impact. The satellite estimate
remains at 99.87 with or without the
additional contemporaneous data.
4/10/18 Tr. 399 (Gray). Dr. Gray
testified further that these results
‘‘comported with’’ his expectation that
the additional data would not change
his estimates significantly: ‘‘[E]ven
based upon the 2000–2003 analysis, that
. . . estimated a relationship between
distant viewing and a host of factors,
local ratings being one of them . . . that
mathematical relationship I did not
expect to change much over time,
particularly to the advantage or
disadvantage to one party.’’ Id. at 399–
400. Dr. Gray also testified that, in his
opinion, based on the foregoing
analysis, the absence of distant viewing
data for 2004–2007 did not render his
analysis unreliable. Id. at 397.
The Judges find that Dr. Gray’s
analysis, and the reasonable proximity
of his current results to his previous
results (i.e., those without the benefit of
the 2008–09 distant viewing data),
constitute competent evidence that
persuades the Judges that further
contemporaneous distant viewing data
are not needed to produce reliable
estimates of distant viewing shares. The
Judges reject IPG’s contention that Dr.
Gray relied on an inadequate amount of
data.21
2. Dr. Gray Supplanted Viewing Data
With Regression Results
IPG criticized Dr. Gray’s analysis for
relying on a ‘‘sliver of data,’’ then
‘‘supplant[ing]’’ those data with
regression-based predictions of distant
viewing. See IPG PFF ¶¶ 25–37.
As discussed in the preceding section,
the Judges reject IPG’s contention that
21 In the Order Reopening Record, the Judges also
noted a dispute between Dr. Gray and IPG’s expert
in the original evidentiary hearing concerning Dr.
Gray’s regression specification and his use of a
‘‘base year.’’ Order Reopening Record at 4 n.5. The
Judges stated their intention of addressing the
substance of that dispute ‘‘if this issue remains
outstanding in the parties’ submissions in the
reopened proceedings . . ..’’ Id. Dr. Gray testified
that he modified his regression specification in a
manner that, in his opinion, resolved the dispute.
4/10/18 Tr. 394 (Gray). In the absence of any
contrary rebuttal evidence, the Judges find no basis
to pursue the issue further.
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Dr. Gray relied on an inadequate
amount of data. As to Dr. Gray’s use of
regression-based predictions of distant
viewing, IPG has presented no evidence
or expert analysis that even suggests
that this approach is improper or
unreliable. Moreover, the Judges have
relied on a similar approach that Dr.
Gray presented on MPAA’s behalf in an
earlier Phase II distribution proceeding.
See 2000–03 Cable Determination, 78
FR at 64994–98, 65002–03. IPG has
provided the Judges with no basis for
rejecting that approach in the instant
proceeding.
In the course of IPG’s discussion of
Dr. Gray’s ‘‘supplanting’’ of distant
viewing observations with regressionbased predictions, IPG also pointed out
that Dr. Gray used imputed values for
local ratings whenever the Nielsen data
did not include ratings measurements.
See IPG PFF ¶¶ 26–28. IPG noted that,
during the period covered by this
proceeding, Nielsen produced meterbased local ratings only in the ‘‘56
largest U.S. markets.’’ Id. ¶ 27. IPG
stated, ‘‘Gray only had local ratings data
from 56 markets, and conspicuously
failed to clarify what number of the 122
sampled cable retransmitted stations
were covered by such markets.’’
However, IPG presented no analysis that
would explain whether—much less how
and why—these observations are
problematic or diminish the reliability
of Dr. Gray’s methodology. The Judges,
therefore, give no weight to IPG’s
observations concerning Dr. Gray’s
imputation of local ratings in certain
markets.
3. The MPAA Methodology Fails To
Measure Relative Market Value
IPG argued that Dr. Gray, in his live
testimony, admitted that the MPAA
methodology failed to measure relative
market value. IPG PFF at 18. According
to IPG, ‘‘[Dr.] Gray actually constructed
his methodology on the incorrect
assumption that the willing seller is the
copyright owner and the willing buyer
is the broadcast station, i.e., not a CSO/
SSO.’’ Id. ¶ 39. IPG noted that the Judges
have previously found that, in
determining the relative market value of
programming, the seller in the
hypothetical market is the copyright
owner and the buyer is the Cable
System Operator (CSO) or Satellite
System Operator (SSO). Id. ¶ 42 (citing
Distribution of 1998 and 1999 Cable
Royalty Funds, 69 FR 3606, 3613 (Jan.
26, 2004) (1998–1999 Phase I
Determination)).
In his live testimony, Dr. Gray sought
to elaborate on the nature of the
hypothetical market for retransmission
of television programming absent the
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compulsory licenses in sections 111 and
119.22 Dr. Gray described a hypothetical
market in which broadcast stations
would, in essence, act as middlemen
between copyright owners on one hand
and cable and satellite operators on the
other. In Dr. Gray’s opinion as an
economist, broadcast stations in an
unregulated market would ‘‘pay for the
right to transmit [programming] in its
local market and then pay a surcharge
for the right to retransmit to a cable
system or satellite system.’’ 4/10/18 Tr.
456 (Gray). The broadcast station will
then ‘‘seek to recoup its surcharge in its
transactions with the cable system and
the satellite system.’’ Id. at 457.
IPG contended that, because of Dr.
Gray’s views concerning the role of
broadcasters in the hypothetical market,
he concluded, ‘‘[V]iewership ratings are
significant because they are what a
broadcaster considers significant.’’ IPG
PFF ¶ 41. That is not what Dr. Gray
actually said in his testimony. Dr. Gray
testified that in an unregulated market
cable and satellite systems would be
‘‘negotiating to retransmit the bundled
signal, and they will do that in
proportion to how much it is going to
be valued by the subscriber, as
evidenced by distant viewing.’’ 4/10/Tr.
457 (Gray). In essence, Dr. Gray was
repeating the argument that underlies
the use of viewership evidence to
determine relative market value, which
the Judges discussed, supra,23 The
Judges are not persuaded by IPG’s
further attempt to discredit viewership
evidence.
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4. Dr. Gray Injected Impermissible
Factors Into his Analysis
IPG argued that ‘‘Dr. Gray
disregard[ed] the premise of the
‘Program Suppliers’ program
categorization, and his own stated
premise, by injecting impermissible
factors into his analysis that have a
‘significant’ effect on the regression
analysis and his predicted distant
viewership.’’ IPG PFF at 21. Noting that
Dr. Gray described the Program
Suppliers category as ‘‘relatively
homogenous,’’ IPG contended that Dr.
Gray’s use of explanatory variables for,
e.g., Tribune Media program type and
station affiliation were inconsistent with
22 Dr. Gray discussed this conception of the
hypothetical market in greater detail in a recent
allocation phase cable distribution proceeding. See
Final Determination of Royalty Allocation, Docket
No. 14–CRB–0010 CD (2010–13), at 80–81 (Dec. 18,
2018). The Judges did not rely upon Dr. Gray’s
testimony in the 2010–13 allocation proceeding in
this proceeding.
23 See supra, section III (derived demand factors
transmitted through broadcast stations as buyersresellers of distant retransmission rights in
hypothetical market).
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that description and, thus, improper. Id.
¶¶ 48–53. IPG did not present any
evidence or expert analysis to support
that contention, and the Judges therefore
reject it.
5. Dr. Gray Relied on Nielsen Data That
Contain an Excessive Amount of ‘‘Zero
Viewing’’ Without Adequate
Explanation
IPG argued that the levels of ‘‘zero
viewing’’ 24 in the Nielsen data that Dr.
Gray relied on render his analysis
unreliable. See IPG PFF ¶¶ 54–67; see
also id. ¶¶ 29–31. IPG relies on the 93–
97 Librarian Order to argue that the
Judges are precluded from relying on
Nielsen’s viewing measurements.
IPG stated that MPAA’s expert
witness, Dr. Gray, ‘‘acknowledged that
for Nielsen distant diary data, only
sixteen weeks of sweeps data was
utilized, with approximately 80%
average zero viewing.’’ IPG PFF ¶ 60.
IPG then argued that ‘‘[m]athematically
. . . this constitutes 94% zero viewing
(16 weeks × .8 plus 36 weeks × 0.0
[sic] 25 /52 = 94% zero viewing).’’ Id.
IPG compares this purported zero
viewing percentage unfavorably with
levels of zero viewing that the Librarian
found unacceptable in the 93–97
Librarian Order. See id. ¶ 56.
IPG’s assertions regarding the levels of
zero viewing in the data underlying the
respective methodologies are without
evidentiary basis. IPG’s reliance on Dr.
Gray’s testimony is entirely misplaced:
Dr. Gray did not ‘‘acknowledge’’ IPG’s
estimate of 80% average zero viewing
for the sweeps periods. More
importantly, Dr. Gray testified that it is
improper to impute zero values to
periods not covered by the Nielsen data,
as IPG’s counsel attempted to do. See 4/
10/19 Tr. 428–31 (Gray).
IPG failed to demonstrate the
existence of a high incidence of zero
viewing. The Judges, therefore, need not
reach the question whether MPAA has
‘‘demonstrate[d] ‘‘the causes for the
large amounts of zero viewing and
explain[ed] in detail the effect of the
zero viewing on the reliability of the
results’’ of its methodology. 93–97
Librarian Order, 66 FR at 66450.26
24 IPG defines ‘‘zero viewing’’ as ‘‘the percentage
occurrence of unmeasured viewing on a broadcastby-broadcast basis.’’ IPG PFF ¶ 108. Although IPG
cites to the 93–97 Librarian Order for that
definition, the decision does not actually define
‘‘zero viewing,’’ or suggest that it is a term of art.
25 IPG appears to intend a value of 1.0, denoting
100% zero viewing for the non-sweeps weeks. As
written, IPG’s formula would yield 25% zero
viewing (rounded to the nearest whole number).
26 Further, the Judges previously have found
MPAA’s explanation of the levels of zero viewing
in the Nielsen data in another Phase II proceeding
to be sufficient. IPG has not provided any evidence
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6. MPAA’s Methodology Uses a Timeof-Day Indicium That the Judges
Previously Rejected
IPG argued that Dr. Gray included the
time of day, broken down into six
dayparts, as part of his methodology for
determining relative market value. Id.
¶ 70. IPG contends that the use of
dayparts was one reason the Judges
rejected IPG’s proposed methodology in
the Order Reopening Record, and
should reject MPAA’s methodology for
the same reason. See id.
Dr. Gray used local ratings as an input
in his regression analysis. In cases in
which local ratings were unavailable
because programs were broadcast
outside Nielsen metered markets, he
used imputed values. See supra, section
IV.B.2; Gray WDT ¶ 48 n.41. The
imputed values were ‘‘the average local
ratings of retransmitted programs of the
same type broadcasting during the same
time of day.’’ Id. Dr. Gray defined six
time- of-day categories, and computed
average ratings for the various Tribune
program types (e.g., ‘‘Game Show,’’
‘‘Movie,’’ or ‘‘Network Series’’). Id. ‘‘For
example, a Network Series program
broadcasting at 9 p.m. with no local
ratings information is given the average
local rating of all Network Series
programs broadcasting between 8 p.m.
and 11 p.m.’’ Id. Dr. Gray used the
imputed ratings values, together with
Nielsen metered ratings and other data
points in his regression analysis to
predict the distant viewing values that
he aggregated and used in computing
relative market value.
By contrast, in the methodology the
Judges rejected in the Order Reopening
Record, IPG used the time of day that a
program was broadcast as one of a
number of ‘‘indicia of economic value,’’
along with program length, fees paid,
and number of subscribers. See Written
Direct Testimony of Dr. Laura Robinson,
¶ 10 (Robinson WDT). Dr. Robinson’s
use of time of day was different from Dr.
Gray’s use of time of day. The Judge’s
ruling in the Order Reopening Record is
not directly on point, and IPG has
presented no evidence or expert
analysis that would lead the Judges to
conclude that the Judges should apply
their earlier criticism to cover the
present circumstances.
7. Dr. Gray Impermissibly Mixed
Nielsen Metered Data and Diary Data in
his Methodology
IPG asserted that, by using both
Nielsen meter data and diary data in his
methodology, Dr. Gray violated ‘‘a clear
edict . . . that doing so invalidated the
to call that finding into question. See 2000–03 Cable
Determination, 78 FR at 64995 & n.47.
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purported results of any analysis relying
thereon.’’ IPG PFF ¶ 76. To support its
assertion, IPG quotes a statement from a
1992 CRT decision: ‘‘Mr. Lindstrom
stated that it was invalid to mix metered
viewing with diary viewing. We accept
Mr. Lindstrom’s statement.’’ 27 1989
Cable Royalty Distribution Proceeding,
57 FR 15286, 15300 (Apr. 27, 1992); see
also id. at 15291 (referring to the same
testimony by Mr. Lindstrom).
Mr. Lindstrom’s testimony in the 1989
Cable Royalty Distribution Proceeding is
not part of the record of this proceeding.
There is no evidence before the Judges
that could give context and meaning to
the CRT’s laconic summary of Mr.
Lindstrom’s statement. The Judges note,
however, that the CRT’s earlier mention
of this same testimony was less
categorical, merely stating, ‘‘mixing
meter data with diary data could
invalidly alter the percentage viewing
shares . . ..’’ Id. at 15291 (emphasis
added).
Mr. Lindstrom did testify, however, in
the instant proceeding. Mr. Lindstrom
testified on direct examination about the
decision to use meter data for 2008–09
to supplement Dr. Gray’s earlier
analysis. See 4/10/18 Tr. 300–03
(Lindstrom). Mr. Lindstrom raised the
issue of mixing data collection
methodologies in the course of this
discussion, noting his concern regarding
the mixing of diary and meter data to
measure distant viewing for the same
time frame—i.e., 2008–09. See id. at
302. In neither his direct nor his crossexamination testimony did Mr.
Lindstrom criticize Dr. Gray’s use of
diary and meter data in his regression.
Accordingly, IPG’s counsel had the
opportunity to explore the ‘‘mixed data’’
issue when cross-examining Dr. Gray.
See 37 CFR 351.10(b) (crossexamination permitted on ‘‘matters
raised on direct examination’’).
Nonetheless, IPG’s counsel did not
conduct cross-examination on this
issue.
Further, the CRT did not—and the
Judges do not—issue ‘‘edicts,’’ clear or
otherwise. Even if it did, the CRT’s brief
statement in the 1989 Cable Royalty
Distribution Proceeding would not
qualify as one. The statement is an
evidentiary finding, based on testimony
regarding a specific study. Neither the
testimony, nor the study is in evidence.
The testimony in this proceeding
supports neither IPG’s categorical
27 Paul Lindstrom was a senior vice president in
Nielsen’s Strategic Media Research group prior to
his retirement in 2017. See 4/10/18 Tr. 282
(Lindstrom). He worked for Nielsen for nearly 40
years and testified in numerous distribution
proceedings before the Judges and their
predecessors. See id.
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statement concerning mixing of diary
and meter data, nor IPG’s application of
that statement to Dr. Gray’s study. The
Judges reject IPG’s criticism of Dr.
Gray’s use of distant viewing data in
this proceeding.28
C. Conclusions Concerning the MPAA
Methodology
The Judges find and conclude that
MPAA’s distribution methodology is
adequate on its face. IPG has presented
no evidence or expert analysis that
could serve as a basis for rejecting
MPAA’s methodology or adjusting
MPAA’s proposed royalty shares to
account for any alleged methodological
shortcomings. The Judges award royalty
shares in the Program Suppliers
category as proposed by MPAA and
detailed in Table 1.
V. Distribution of Royalties in the
Devotional Category
A. The SDC’s Methodology
Dr. Erkan Erdem, the SDC’s economic
expert, devised a methodology that
estimates relative marketplace value by
using Nielsen local ratings, scaled by
numbers of distant subscribers, as a
proxy for distant cable and satellite
viewership. See Erdem WDT at 13.
Broadly speaking, Dr. Erdem multiplied
the ratings reported in Nielsen’s Report
on Devotional Programming (RODP) 29
by the numbers of distant subscribers to
cable and satellite systems that carry the
programs reported in the RODP to
obtain what he described as a
‘‘reasonable proxy’’ for distant
viewership. See id. at 13, 15. He then
summed the resulting distant
viewership estimates for each of IPG’s
and the SDC’s programs, and allocated
the royalty shares proportionally. See
id. at 15. In this respect, the SDC’s
current methodology does not differ
from the methodology the SDC
presented prior to the Order Reopening
Record.
Dr. Erdem sought to validate his
reliance on local ratings in his
methodology by conducting three
regression analyses ‘‘to establish that
there is a positive, statistically
significant correlation between local
and distant ratings . . ..’’ Erdem WDT at
18. His initial analysis (prior to the
28 IPG also referred to a subsequent CARP
decision in which the CARP found that there were
‘‘unanswered technical questions regarding . . .
mixing diary and meter data.’’ IPG PFF ¶ 77. This
statement is no more an ‘‘edict’’ concerning the
permissible use of Nielsen data than the CRT’s 1992
statement.
29 The RODP is a syndicated report that Nielsen
produces quarterly. It provides nationwide,
annualized average ratings for regularly scheduled
Devotional programs.
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Order Reopening Record) relied only on
February 1999 data to establish this
correlation. See id. In his testimony in
the reopened proceeding, Dr. Erdem
used distant viewing data for all four
sweeps periods in 1999 through 2003.
He continued to find a positive and
statistically significant correlation in all
three regression analyses. See id. at 19.
Dr. Erdem’s analysis also showed that
‘‘after controlling for local ratings,
distant ratings appear to be consistent
and stable over 1999–2003.’’ Id. at 20.
During each of the years covered by
this proceeding, Nielsen produced
RODPs for each of four quarterly
‘‘sweeps’’ periods. When he initially
computed royalty shares, Dr. Erdem
only had RODPs for one month in each
year from 1999 through 2003.30 See
Order Reopening Record at 5. The SDC
obtained copies of page R–7 (the
summary page) from an additional eight
RODPs (May, July, and November 1999;
May and July 2000; November 2001;
July 2002; and May 2003) (the
Supplemental Nielsen RODPs). Erdem
WDT at 17. Dr. Erdem ‘‘exclude[d] the
Supplemental Nielsen RODPs from [his]
baseline royalty share calculations,’’ but
used them in four analyses to
demonstrate the validity and reliability
of those baseline calculations. Id.
First, Dr. Erdem ‘‘analyzed the
consistency of ratings for claimed
programs over all Nielsen sweep months
over 2004–2009’’ (i.e., the years for
which he had complete sets of RODPs)
by calculating how often a claimed
program that is rated in February is also
rated in the remaining three sweeps
months. Id. at 20. He found that ‘‘if a
program was rated in February, it was
also rated in all three remaining sweep
months for approximately 91 percent of
the time implying that it is highly likely
that a program is rated for the rest of the
year if it is rated in February.’’ Id. Dr.
Erdem conducted the same analysis
including 1999 (using the Supplemental
Nielsen RODPs for the remaining sweep
periods for that year) and he obtained
‘‘almost identical’’ results (91.84%
including 1999 versus 90.70%
excluding 1999). Id. at 20, 31 Ex. 4.
Second, Dr. Erdem ‘‘calculated the
change in the ratings between February
and every other sweep month for each
claimed program’’ in 2004–2009. Id. at
21 (footnote omitted). He found that
ratings for any given program were
‘‘highly stable within a year,’’ rarely
30 This shortcoming only affected the SDC’s
proposed shares of satellite royalties, since the
cable portion of this proceeding covers only 2004–
09. Dr. Erdem used RODPs for each of the four
sweeps periods in 2004–09 in computing cable and
satellite royalty shares for those years. See Erdem
WDT at 4, 7 n.8, 21.
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differing by more than 0.1 percentage
points. Id. When Dr. Erdem included
1999 in this analysis, he found ‘‘the
change was at most 0.1 percentage
points for 96.4 percent of the time
(calculated over 278 comparisons).’’ Id.
Third, Dr. Erdem ‘‘checked the impact
of using only February ratings data on
[his] royalty estimates even for years
when [he had] access to four reports,’’
reasoning that ‘‘[i]f the impact is small,
then this is further evidence that
February is representative of the whole
year.’’ Id. He found that the largest
changes in the SDC’s computed royalty
shares were 2.8 percentage points for
cable and 0.3 percentage points for
satellite. Id.
Finally, Dr. Erdem computed royalty
shares for 1999–2003 using all of the
Supplemental Nielsen RODPs. He found
‘‘the impact of using a more
comprehensive data has almost no
impact (when rounded to 1 decimal
point) on the royalty shares.’’31 Id.
B. IPG’s Criticisms
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1. Dr. Erdem had no ‘‘Foundational
Familiarity’’ with Data Used to Bolster
Methodology
IPG acknowledged that the SDC
obtained additional data that Dr. Erdem
used to bolster the analysis that he
presented before the Judges reopened
the record. See IPG PFF ¶ 83. IPG
argued, however, that Dr. Erdem was
not sufficiently familiar with one
portion of the additional data: distant
household viewing hours (HHVH) data
for 2000–2003 that Nielsen prepared for
MPAA and that the SDC received
through discovery. Id. ¶ 85. IPG
supported this conclusion only with the
fact that Dr. Erdem received the data in
discovery, instead of developing,
designing or commissioning it himself.
Id.
IPG’s criticism is unsupported by
expert analysis or record evidence.
Therefore, the Judges reject it.
2. Dr. Erdem Relied on National Average
Ratings Data instead of Station-byStation Local Ratings
IPG noted that the SDC methodology
measures distant viewership using
national average ratings set forth on the
R–7 summary page of RODPs. IPG
asserted, ‘‘there is no way to determine
if a higher rating was derived from a
station with de minimus [sic] distant
subscribers or extraordinarily high
distant subscribers.’’ IPG PFF ¶¶ 89–90.
IPG contended that the RODPs include
local ratings on a station-by-station basis
31 This had no effect on the cable royalty shares
because Dr. Erdem already had RODPs for all
sweeps months in 2004–09. See supra, note 32.
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but that Dr. Erdem failed to use that
information in the SDC methodology.
Id. ¶ 90.
In this proceeding, the Judges must
determine royalty shares on an
annualized basis. The two
methodologies presented by MPAA and
the SDC demonstrate that there are
different ways of measuring those
shares. MPAA starts with disaggregated
viewership measurements and
aggregates them up to royalty shares.
The SDC begins with data that Nielsen
has already aggregated and averaged on
an annualized basis. IPG, in spite of its
criticism of the MPAA methodology,
appears to criticize the SDC for not
using the same general approach.
In the absence of any expert analysis
supporting IPG’s assertion, the Judges
find no credible support in the record to
indicate that Dr. Erdem’s choice of a
starting place is deficient. Dr. Erdem
reasonably explained and justified his
methodological choices as part of his
expert testimony. Therefore, the Judges
accept Dr. Erdem’s testimony as
authoritative. Criticism by IPG’s counsel
is not a substitute for expert rebuttal
testimony. The Judges reject this
criticism of the SDC’s methodology
because it is unsupported by expert
analysis or record evidence.
3. The SDC Relied on Insufficient Data
to Establish Correlation between Local
Ratings and Distant Viewership
IPG argued that Dr. Erdem based his
conclusion that there is a positive and
statistically significant correlation
between local ratings and distant
viewership on a quantum of data that
the Judges previously found to be
insufficient in the Order Reopening
Record. See IPG PFF ¶ 93. Specifically,
IPG faulted Dr. Erdem for using only
1999–2003 distant HHVH data to
establish the existence of a correlation
between local ratings and distant
viewing. Id. ¶¶ 83–84, 93.32 IPG noted
that the Judges rejected MPAA’s original
methodology in this proceeding because
Dr. Gray relied on distant viewership
data from 2000–2003 to establish a
mathematical relationship between local
ratings and distant viewing that he used
32 Dr. Erdem and Mr. Sanders testified that it was
not possible for the SDC to obtain distant viewing
data for 2004–2009. See Erdem WDT at 22; Sanders
WDT at 14; 4/9/18 Tr. 62, 122 (Erdem); 4/9/18 Tr.
239 (Sanders) (‘‘there was a limitation on that data
and I just don’t recall exactly what it was’’). IPG
argued that the SDC could have acquired metered
distant viewing data as MPAA did. See IPG PFF
¶ 84; 4/9/18 Tr. 238–39 (IPG Counsel). Assuming for
the sake of argument that the SDC could have
acquired metered distant viewing data, IPG presents
no evidence that the SDC should have acquired
those data. The record does not even suggest that
those data would have changed Dr. Erdem’s
conclusions materially to IPG’s benefit.
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to predict levels of distant viewing for
the entire period covered by the
proceeding. See id. ¶ 93; Order
Reopening Record at 3.
The Judges did find the original
methodologies and data that the parties
presented in this proceeding to be
substantively insufficient. The Judges
required the parties to present
additional data ‘‘or competent
persuasive evidence that such data are
not needed to produce reliable results
. . ..’’ Id. at 5; see id. at 4. MPAA and
the SDC have done both. Specifically,
both MPAA and the SDC have now
presented a quantum of persuasive
evidence and analysis demonstrating a
positive correlation between local
ratings and distant viewing that is
consistent over time. See Erdem WDT at
19–20; 4/9/18 Tr. 63–65 (Erdem); cf.
Gray WDT ¶¶ 13–14 (additional two
years of contemporary distant viewing
data produced results ‘‘consistent with’’
earlier results without those data). That
consistency provides the Judges with
adequate assurance regarding the
reliability of the viewing data in the
record to support a consistent positive
correlation between local ratings and
distant viewing data over the years at
issue in this proceeding, particularly
when computing the royalty shares
directly from local ratings data as in Dr.
Erdem’s methodology. The Judges,
therefore, reject IPG’s argument that Dr.
Erdem used insufficient distant viewing
data.
4. Dr. Erdem ‘‘Misrepresented’’ a
Positive Correlation between Local
Ratings and Distant Viewership
IPG stated, ‘‘[f]or the first time, in his
oral testimony [Dr.] Erdem revealed that
his asserted local ratings/distant
viewership correlation is not between
broadcasts for which he has both local
ratings data and distant viewership data,
but annual averages of broadcasts for
programs.’’ IPG PFF ¶ 97.33 IPG then
argued that Dr. Erdem’s analysis does
not support a conclusion that there is a
positive correlation between local
ratings and distant viewing, because
there is no way of knowing whether the
local ratings and distant viewing
measurements relate to the same
broadcasts. See id. ¶¶ 98–99.
33 The Judges emphatically reject IPG’s
implication that Dr. Erdem ‘‘misrepresented’’ his
results or tried to conceal the nature of the data on
which he relied. Dr. Erdem was clear, both in his
written and oral testimony, that he relied on the
average nationwide ratings presented in Nielsen’s
RODPs. See, e.g., Erdem WDT at 13 (‘‘The average
ratings provided in the Nielsen Reports on
Devotional Programming . . . constitute the
primary data source to allocate royalties.’’); 4/9/18
Tr. 118–119 (Erdem).
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The Judges regard this criticism as a
particular instance of IPG’s more general
criticism of Dr. Erdem’s use of
annualized national average ratings in
his methodology. The Judges reject this
criticism for the same reasons already
articulated in this Determination. See
infra, section V.B.2.
5. Dr. Erdem failed to Account for
Number of Broadcasts of Retransmitted
Programs
IPG stated,
[t]here is no evidence or testimony to
demonstrate that [Dr.] Erdem accounted for
the number of broadcasts of a program on a
station when calculating ‘‘the number of
subscribers for channels’’ on which the
program is broadcast. That is, no evidence or
testimony demonstrates that [Dr.] Erdem
valued a program differently if it had been
retransmitted on a station 100 times versus
1,000 times.
IPG PFF ¶ 102.
Dr. Erdem’s methodology multiplies
ratings by numbers of distant
subscribers to derive a measurement of
distant viewing. Volume of
programming, whether measured by
numbers of minutes or numbers of
broadcasts, is not a part of Dr. Erdem’s
methodology, and Dr. Erdem testified
that volume is not a reliable indicium of
value. See Erdem WDT at 9. According
to Dr. Erdem, ‘‘a determination of
relative market value should not be
based on total hours or total number of
programs’’ because ‘‘‘quality’ of the
content and the time slot when a show
is broadcast . . . are significant drivers
of ‘demand’’’ and thus relative market
value. Id.
The Judges accept Dr. Erdem’s
assessment and no witness testified
otherwise. Specifically, no witness
testified that the failure to include
volume measurements renders a
viewership-based methodology
unreliable.
IPG’s criticism on this issue is
unsupported by any expert analysis or
record evidence. The Judges, therefore,
reject it.
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6. The RODP does not Measure all
Compensable Devotional Programming
IPG contended, and the SDC
confirmed, that the Nielsen RODPs do
not report ratings for all of the
Devotional programs at issue in this
proceeding. See IPG PFF ¶ 103; Erdem
WDT at 7, 13; Sanders WDT at 20–21.
Under Nielsen’s reportability standards,
the RODP only includes programs that,
inter alia, are ‘‘telecast in at least five
NSI markets on reportable commercial
TV stations and scheduled at the same
time and day in at least two of the four
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[sweeps] weeks.’’ 34 Erdem WDT at 6
(quoting Nielsen RODP for February
2004 at pp. A–B). IPG argued that, as a
result, the SDC methodology omits
‘‘significant IPG-represented
programming,’’ including programs
carried on WGNA.35 IPG PFF ¶ 103
(citing Erdem WDT at 16 n.25).
Dr. Erdem testified that it was
appropriate to exclude non-regularly
scheduled programs from an analysis of
relative market value because ‘‘from an
Operator’s perspective, with rare
exception, programs that are not
scheduled on a regular basis are less
likely to drive subscriptions than
regularly scheduled programs (such as
the ones captured by the Nielsen
reports).’’ Erdem WDT at 9 n.14. John
Sanders, the SDC’s expert on media
valuation, expressed a similar opinion:
To attract a subscriber, I would argue there
has to be some level of predictability to the
program. So if you know that a program is
going to be aired five days a week, that’s
something that someone could subscribe to
with some level of certainty.
If it is something that may or may not be
aired several times a year, as a special, there
is no way of foreseeing that.
4/9/18 Tr. 240 (Sanders). Dr. Erdem
also noted that the omitted IPG
programs that aired on WGNA had no
effect on IPG’s share of cable
programming in this proceeding because
the excluded WGNA programming that
IPG claimed comprised only a few
irregularly scheduled telecasts from
2000–2003. See Erdem WDT at 16 &
n.25.36
The Judges accept the unrebutted
testimony of the SDC’s experts that the
omitted programs were significantly less
valuable than the programs that were
included in the RODP. The Judges also
accept Dr. Erdem’s unrebutted
testimony that exclusion of nonregularly scheduled programs was an
appropriate methodological choice.37
34 NSI stands for ‘‘Nielsen Station Index,’’ and is
Nielsen’s local ratings product.
35 WGNA, the national feed for WGN Chicago, is
the most widely retransmitted television station in
the U.S., reaching over 32 million distant cable
subscribers and more than 9 million distant satellite
subscribers during each year covered by this
proceeding. See Gray WDT at 20, 36–49
(Appendices C–1 and C–2).
36 By contrast, one SDC program was aired
regularly on WGNA in 1999–2001. See Erdem WDT
at 16 n.25. Dr. Erdem did not include any WGNA
programming in his calculations of royalty shares.
Since the SDC claimed the only regularly scheduled
program on WGNA during this time period, this
methodological decision had the effect of reducing
the SDC’s royalty share. See id.
37 Mr. Sanders testified that it might be necessary
to adjust royalty shares based on RODP data to
reflect audiences attributable to programs that do
not meet Nielsen’s reporting criteria. Sanders WDT
at 21. However, in the absence of any evidence of
the value, if any, of the omitted programs, the
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16047
With respect to the exclusion of WGNA
programming, the Judges accept Dr.
Erdem’s conclusion that the exclusion
had no impact on IPG’s shares of cable
royalties. Moreover, with respect to
satellite, the exclusion of WGNA
programming from Dr. Erdem’s
methodology was intended to avoid
giving an unfair advantage to the SDC
and did not unfairly decrease IPG’s
satellite royalty shares for the years at
issue given the irregularity of the
broadcasts that IPG claims.
7. Dr. Erdem Relied on RODP Data with
Excessive ‘‘Zero Viewing’’
As it did with MPAA’s methodology,
IPG attacked the SDC’s methodology
based on the supposed levels of ‘‘zero
viewing’’ in the underlying Nielsen
data. IPG argued that the 93–97
Librarian Order, therefore, precludes the
Judges from accepting the SDC’s
methodology. See IPG PFF ¶¶ 108–116.
None of the RODPs that Dr. Erdem
used in the SDC methodology contained
zero viewing measurements. Nielsen
credits all programs that meet its
reportability standards with either a
numerical rating or the designation
‘‘LT,’’ meaning that the rating is too low
to report (less than 0.1% of households).
For programs receiving a ‘‘LT’’ rating,
Dr. Erdem computed a numeric rating
from the number of households viewing
the program and the number of
households sampled—essentially the
same computation that Nielsen performs
for higher-rated programs—and used
that value in his analysis. See Erdem
WDT, at 14–15 & n.22; 4/9/18 Tr. 113
(Erdem).
Nevertheless, IPG argued that the
SDC’s methodology suffers from a zero
viewing problem. IPG contended that
the SDC’s methodology, by relying on
sweeps data (which cover only 16 weeks
a year at most), ‘‘automatically’’ has
levels of zero viewing ranging from 69%
to more than 84%. See IPG PFF ¶ 109.
IPG reached this conclusion by
imputing zero viewing values for the
weeks of the year not covered by
available sweeps data. IPG also
endeavored to show that the Nielsen
RODP data on which the SDC rely have
high levels of zero viewing on a stationby-station basis. See id. ¶ 110.
IPG’s effort to demonstrate a zero
viewing problem with the Nielsen
RODP data employed by the SDC is not
supported by record evidence. IPG’s
zero viewing estimates appear for the
first time in IPG’s proposed findings,
without citation to the record. See IPG
Judges are unable to determine whether (and, if so,
to what extent) they should adjust the SDC’s
proposed royalty shares.
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PFF ¶ 109. IPG again improperly
imputed zero values to periods not
covered by the data to achieve this
result.38
IPG failed to demonstrate the
existence of any significant incidence of
zero viewing. The Judges, therefore,
need not evaluate whether the SDC have
‘‘demonstrate[d] the causes for the large
amounts of zero viewing and
explain[ed] in detail the effect of the
zero viewing on the reliability of the
results’’ of its methodology. 93–97
Librarian Order, 66 FR at 66450.
8. Dr. Erdem Relied on Cable Data to
Establish Viewership Correlation for
Satellite Transmissions
IPG faulted Dr. Erdem for determining
a correlation between local and distant
ratings by using HHVH data that
combined distant viewing by cable and
satellite. According to IPG,
[Dr.] Erdem testified that the MPAA distant
HHVH figures that he utilized were ‘‘an
average’’ of distant cable and satellite HHVH
Figures. No evidence or testimony exists as
to why [Dr.] Erdem would blend the distant
cable and satellite HHVH figures when
attempting to calculate and impute a distant
satellite rating.
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IPG PFF ¶ 107 (citations omitted).
Dr. Erdem computed royalty shares
based on local ratings. He used HHVH
data to demonstrate that his reliance on
local ratings was reasonable, by showing
that there is a positive and statistically
significant correlation between local
ratings and distant viewing. Dr. Erdem
testified that that stage of the analysis
‘‘is not specifically for cable or
satellite.’’ 4/9/18 Tr. 108 (Erdem). In
light of Dr. Erdem’s description of the
particular, limited use of the HHVH
data, and in the absence of any contrary
evidence or expert analysis, the Judges
find Dr. Erdem’s use of the HHVH data
to be reasonable.
C. Conclusions Concerning the SDC
Methodology
The Judges find and conclude that the
SDC’s distribution methodology is
facially adequate and an appropriate
means in the current proceeding based
on the record evidence for measuring
relative market values of Devotional
programming for the years at issue. IPG
has presented no evidence or expert
analysis that could serve as a basis for
rejecting the SDC’s methodology or
adjusting the SDC’s proposed royalty
shares to account for any alleged
shortcomings in that methodology. The
Judges award royalty shares in the
Devotional category as proposed by the
SDC and detailed in Table 2.
38 See
supra, section IV.B.5.
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VI. Conclusion
The Judges adopt the MPAA and SDC
methodologies and proposed
percentages for final distribution of
satellite royalties deposited for the years
1999 through 2009 and cable royalties
deposited for the years 2004–2009 and
allocated to the Program Suppliers and
Devotional categories, respectively. The
Judges therefore ORDER distribution of
funds in the Program Suppliers category
as set forth in Table 1 and in the
Devotional category as set forth in Table
2.
The Register of Copyrights may
review the Judges’ Determination for
legal error in resolving a material issue
of substantive copyright law. The
Librarian shall cause the Judges’
Determination, and any correction
thereto by the Register, to be published
in the Federal Register no later than the
conclusion of the 60-day review period.
When this Determination becomes final
and non-appealable, either party may or
the parties jointly may file a motion for
distribution of the funds. The Judges
will then order distribution in
accordance with this Final
Determination.
February 13, 2019.
So ordered.
Suzanne M. Barnett,
Chief United States Copyright Royalty Judge.
David R. Strickler
United States Copyright Royalty Judge.
Jesse M. Feder
United States Copyright Royalty Judge.
The Register of Copyrights closed her
review of this Determination on March 29,
2019, with no finding of legal error.
Dated: April 1, 2019.
Jesse M. Feder,
Chief United States Copyright Royalty Judge.
Approved by:
Carla B. Hayden,
Librarian of Congress.
[FR Doc. 2019–07695 Filed 4–16–19; 8:45 am]
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Average Number of Respondents per
Activity: 2300.
Annual Responses: 2300: Attendee
2100, Exhibitor 200.
AGENCY:
The National Aeronautics and
Space Administration, as part of its
continuing effort to reduce paperwork
and respondent burden, invites the
general public and other Federal
agencies to take this opportunity to
SUMMARY:
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[Federal Register Volume 84, Number 74 (Wednesday, April 17, 2019)]
[Notices]
[Pages 16038-16048]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 2019-07695]
=======================================================================
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LIBRARY OF CONGRESS
Copyright Royalty Board
[Docket Nos. 2012-6 CRB CD 2004-09 (Phase II) and 2012-7 CRB SD 1999-
2009 (Phase II)]
Distribution of 2004, 2005, 2006, 2007, 2008, and 2009 Cable
Royalty Funds; Distribution of 1999, 2000, 2001, 2002, 2003, 2004,
2005, 2006, 2007, 2008, and 2009 Satellite Royalty Funds
AGENCY: Copyright Royalty Board (CRB), Library of Congress.
ACTION: Final distribution determination.
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SUMMARY: The Copyright Royalty Judges announce their final
determination of the distribution percentages of cable and satellite
royalties in the program suppliers funds and the devotional funds for
numerous years.
DATES: Applicable date: April 17, 2019.
ADDRESSES: The final distribution order is also published in eCRB at
https://app.crb.gov/.
Docket: For access to the docket to read background documents, go
to eCRB, the Copyright Royalty Board's electronic filing and case
management system, at https://app.crb.gov/ and search for docket number
2012-6 CRB CD 2004-09.
FOR FURTHER INFORMATION CONTACT: Anita Blaine, CRB Program Specialist,
by phone at (202) 707-7658 or by email at [email protected].
SUPPLEMENTARY INFORMATION:
Final Determination of Royalty Distribution
I. Introduction
[[Page 16039]]
The Copyright Royalty Judges (Judges) initiated the captioned
proceedings to determine proper distribution of royalties deposited
with the Library of Congress for retransmission of broadcast signals by
cable and satellite during the years 2004-2009 and 1999-2009,
respectively.\1\ See 78 FR 50113 (Aug. 16, 2013) (cable
retransmissions); and 78 FR 50114 (Aug. 16, 2013) (satellite
retransmissions). In the Program Suppliers category, controversies
exist between MPAA-represented Program Suppliers (MPAA) and Worldwide
Subsidy Group LLC d/b/a Independent Producers Group (IPG). In the
Devotional category, controversies exist between the Settling
Devotional Claimants (SDC) \2\ and IPG. The Judges determine the funds
shall be distributed as follows:
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\1\ On December 22, 2015, the Judges concluded that there was no
remaining controversy with respect to the 2008 satellite fund in the
Devotional category and, therefore, ordered distribution of those
uncontroverted funds. See Order Granting Final Distribution of 2008
Satellite Royalties for the Devotional Category (Jan. 13, 2016). The
Judges had already determined and distributed 1999 satellite funds
allocated to the Program Suppliers category when they commenced this
proceeding. See 78 FR 50114, 50115 (Aug. 16, 2013).
\2\ The SDC are comprised of Amazing Facts, Inc., American
Religious Town Hall, Inc., Billy Graham Evangelistic Association,
Catholic Communications Corporation, Christian Television Network,
Inc., The Christian Broadcasting Network, Inc., Coral Ridge
Ministries Media, Inc., Cottonwood Christian Center, Crenshaw
Christian Center, Crystal Cathedral Ministries, Inc., Evangelical
Lutheran Church in America, Faith for Today, Inc., Family Worship
Center Church, Inc. (d.b.a. Jimmy Swaggart Ministries),
International Fellowship of Christians & Jews, Inc. (cable only), In
Touch Ministries, Inc., It is Written, John Hagee Ministries, Inc.
(a.k.a. Global Evangelism Television), Joyce Meyer Ministries, Inc.
(f.k.a. Life in the Word, Inc.), Kerry Shook Ministries (a.k.a.
Fellowship of the Woodlands), Lakewood Church (a.k.a. Joel Osteen
Ministries), Liberty Broadcasting Network, Inc., Messianic Vision,
Inc., New Psalmist Baptist Church, and Oral Roberts Evangelistic
Association, Inc.
Table 1--Distribution of Program Suppliers Funds
----------------------------------------------------------------------------------------------------------------
Cable Satellite
----------------------------------------------------------------------------------------------------------------
Year MPAA (percent) IPG (percent) MPAA IPG (percent)
----------------------------------------------------------------------------------------------------------------
2000.................................... ................ ................ 99.54 0.46
2001.................................... ................ ................ 99.75 0.25
2002.................................... ................ ................ 99.74 0.26
2003.................................... ................ ................ 99.65 0.35
2004.................................... 99.60 0.40 99.87 0.13
2005.................................... 99.60 0.40 99.73 0.27
2006.................................... 99.34 0.66 99.65 0.35
2007.................................... 99.44 0.56 99.77 0.23
2008.................................... 99.28 0.72 99.78 0.22
2009.................................... 99.44 0.56 99.57 0.43
----------------------------------------------------------------------------------------------------------------
Table 2--Distribution of Devotional Funds
----------------------------------------------------------------------------------------------------------------
Cable Satellite
----------------------------------------------------------------------------------------------------------------
Year SDC (percent) IPG (percent) SDC (percent) IPG (percent)
----------------------------------------------------------------------------------------------------------------
1999.................................... ................ ................ 100.0 0.0
2000.................................... ................ ................ 100.0 0.0
2001.................................... ................ ................ 98.8 1.2
2002.................................... ................ ................ 98.5 1.5
2003.................................... ................ ................ 97.2 2.8
2004.................................... 89.1 10.9 98.8 1.2
2005.................................... 89.2 10.8 98.4 1.6
2006.................................... 87.5 12.5 91.2 8.8
2007.................................... 92.4 7.6 97.1 2.9
2008.................................... 90.2 9.8 ................ ................
2009.................................... 90.0 10.0 97.9 2.1
----------------------------------------------------------------------------------------------------------------
After accounting for administrative fees, the Copyright Office
Licensing Division shall distribute remaining funds, together with
interest accrued on each fund balance, in such a way as to effect these
distribution percentages as if they had been determined on the day
following each royalty deposit and continuing until the date of each
partial distribution.
The Judges make this determination for the following reasons.
II. Background
A. Posture of the Proceeding
The Judges initiated this Phase II proceeding \3\ on August 16,
2013, and held a preliminary hearing to resolve disputes over the
validity and categorization of claims on December 8-16, 2014. The
Judges issued an order resolving claims disputes on March 13, 2015. See
Memorandum Opinion and Ruling on Validity and Categorization of Claims
(Mar. 13, 2015) (Claims Ruling).\4\ The Judges held a hearing from
April
[[Page 16040]]
13-17, 2015, in which they received evidence and expert testimony
concerning the proper distribution of royalties in the categories at
issue in this proceeding. In accordance with 37 CFR 351.12, at the
conclusion of the hearing and after closing arguments of counsel, the
Chief Judge announced the end of presentation of evidence and closed
the record, apart from allowing an exception for parties to file
corrected and redacted exhibits in accordance with the Judges' rulings
during the hearing and after the hearing based on filed and pending
evidentiary motions. See 4/17/15 Tr. at 285.
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\3\ The Judges determined the Phase I allocation of cable
royalties among the claimant categories for 2004 and 2005 after an
evidentiary hearing. See Distribution of the 2004 and 2005 Cable
Royalty Funds, 75 FR 57063 (Sept. 17, 2010). Representatives of the
claimant categories negotiated a confidential settlement of Phase I
allocation of cable royalties for the remaining years in the
proceeding and of satellite royalties for all years in the
proceeding.
\4\ IPG filed four separate motions seeking modifications to the
Claims Ruling. The Judges granted relief in response to two of them.
The Judges modified the Claims Ruling on April 9, 2015, to reinstate
IPG's claims on behalf of a claimant it represents in the Devotional
category for 2001-02 and 2004-09 and modified the Claims Ruling
again on October 27, 2016, to credit IPG with one claimant the
Judges had previously dismissed for the 2008 satellite royalty year.
See Order on IPG Motions for Modification, at 5 (Apr. 9, 2015)
(April 9 Order); Order Granting IPG Fourth Motion for Modification
of March 13, 2015 Order, at 1-2 (Oct. 27, 2016). The Judges
considered and denied the other two IPG motions to modify the Claims
Ruling. See April 9 Order, at 2-5; Order Denying IPG Third Motion
for Modification of March 13, 2015 Order (June 1, 2016). In its
proposed findings, IPG claimed that MPAA's expert, Dr. Gray,
``automatically awarded'' programs to MPAA in computing royalty
shares when there were competing claims between MPAA and IPG. IPG
PFF ] 24. IPG's criticism is misplaced. Dr. Gray testified that he
incorporated the Claims Ruling (as subsequently modified) into his
analysis. 4/10/18 Tr. 414-16 (Gray). IPG's complaint is with the
Claims Ruling, not with Dr. Gray's methodology.
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After considering the entire record in the proceeding, the Judges
found that no party had ``presented a methodology and data that,
together, are sufficient to support a final distribution in the
contested categories.'' Order Reopening Record and Scheduling Further
Proceedings, at 1 (May 4, 2016) (Order Reopening Record). The Judges
set aside the participants' evidence, reopened the record, and directed
the parties to present additional evidence and expert opinion.\5\ Id.
at 2. The Judges permitted the participants to reintroduce any
previously-introduced evidence and to designate prior testimony in
accordance with 37 CFR 351.4(b)(2). Id. at 8.
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\5\ After the parties filed corrected and redacted exhibits,
MPAA and the SDC filed a motion asking the Judges to disregard two
of IPG's hearing exhibits because IPG allegedly failed to redact
them properly. See Settling Devotional Claimants' and MPAA-
Represented Program Suppliers' Objections to Consideration of
Exhibits Submitted by IPG that were not Properly Redacted (Sept. 15,
2015). In light of the Judges' decision to set aside all of the
participants' evidence, the Judges DENY this motion as moot.
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The participants filed Written Direct Statements (WDSs) in the
reopened proceeding on August 22, 2016. Shortly thereafter, the SDC
filed a notice consenting to distribution of satellite royalties in the
Devotional category in accordance with IPG's proposed royalty shares.
See Notice of Consent to 1999-2009 Satellite Shares Proposed By
Independent Producers Group and Motion for Entry of Distribution Order
(Aug. 26, 2016) (Notice and Motion). IPG responded by opposing the
Notice and Motion and filing an Amended WDS (AWDS) in which its
economic expert, Dr. Charles Cowan, revised his written report and
changed his proposed royalty shares. In response to motions by the SDC
and MPAA, the Judges struck IPG's AWDS for failing to comply with the
Judges' procedural rules. See Order Granting MPAA and SDC Motions to
Strike IPG Amended Written Direct Statement and Denying SDC Motion for
Entry of Distribution Order (Oct. 7, 2016) (Oct. 7 Order).\6\
Specifically, the Judges determined that IPG could not file its AWDS as
of right, had failed to file a motion requesting leave to file an AWDS,
and failed to explain how its AWDS differed from its WDS. See id. at 3-
4. IPG subsequently sought leave to file an AWDS, renewing the
arguments it had made in opposition to the SDC's and MPAA's motions to
strike. The SDC and MPAA opposed IPG's motion. The Judges accepted
IPG's AWDS and granted the SDC and MPAA an additional opportunity to
conduct discovery related to the AWDS. See Order on IPG Motion for
Leave to File Amended Written Direct Statement (Jan. 10, 2017) (Jan. 10
Order).\7\
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\6\ In the filings concerning IPG's AWDS, Dr. Cowan explained,
``after preparation of the August 22nd report, IPG's counsel
immediately inquired about the produced results, and during the
course of the next week [Dr. Cowan] discovered errors in the earlier
processing of the data.'' IPG's counsel stated that he ``did not
review or consider'' his expert's report prior to submitting it to
the Judges purportedly to avoid allegations that IPG had
``straightjacketed'' its witness. IPG Opposition to MPAA Motion to
Strike IPG's Amended Direct Statement, at 3 n.4. (Sept. 12, 2016);
See Oct. 7 Order, at 4 & n.5.
\7\ Based on the totality of IPG's conduct in relation to Dr.
Cowan's report, and the apparent prejudice to the SDC and MPAA, the
Judges permitted the SDC and MPAA to file ``individual motions or a
joint motion with authoritative legal analysis addressing the
Judges' authority, if any, to impose financial or other sanctions in
this circumstance in which a party has disregarded (or negligently
or purposely misinterpreted) the Judges' procedural rules without
explanation or plausible justification.'' Jan. 10 Order, at 7. MPAA
and the SDC filed separate sanctions motions. The Judges
subsequently denied these motions. Order Denying MPAA and SDC
Motions for Sanctions (March 12, 2019).
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The SDC and MPAA filed Written Rebuttal Statements (WRSs) on
December 15, 2017, in accordance with the Judges' procedural schedule.
IPG elected not to file a WRS, filing a ``notice'' instead. IPG had
initiated a collateral attack on the Judges' interlocutory Claims
Ruling in U.S. District Court on December 8, 2017, and was seeking a
temporary restraining order to stay this proceeding.\8\ In addition,
IPG had filed a motion on December 11, 2017, with the Judges seeking a
stay of their proceeding. Neither of those motions had been resolved as
of the due date for WRSs.\9\ IPG thus did not submit or seek admission
of any rebuttal testimony in the reopened proceeding.
---------------------------------------------------------------------------
\8\ Worldwide Subsidy Group v. Hayden, 17-cv-02643 (D. D.C.
filed Dec. 8, 2017).
\9\ The Judges denied IPG's motion for a stay of proceedings on
January 4, 2018. See Order Denying Independent Producers Group's
Emergency Motion for Stay of Proceedings (Jan. 4, 2018). IPG
voluntarily dismissed its complaint in the collateral action in
federal district court on January 11, 2017.
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Shortly before the scheduled rehearing in the reopened proceeding,
MPAA and the SDC filed a joint Motion in Limine and Motion for Summary
Disposition seeking to exclude all exhibits proposed by IPG and to
conclude the proceeding summarily. See Order Granting in Part Joint
Motion in Limine and Denying Joint Motion for Summary Judgment, at 1
(Apr. 6, 2018) (Order on Motion in Limine). The moving parties sought
to exclude the written direct testimony \10\ of Dr. Cowan, IPG's expert
(and sole) witness, because he would not be available to testify in
person, and would not, therefore, be subject to cross-examination by
opposing counsel.\11\ The moving parties sought to exclude the
remaining IPG exhibits, which consisted entirely of designated prior
testimony of witnesses in past distribution proceedings, because IPG
failed to comply with the Judges' procedural rule governing submission
of designated prior testimony.\12\ Id. at 2. The Judges excluded Dr.
Cowan's written testimony and all of IPG's proffered exhibits, except
to the extent that IPG might use the testimony and exhibits in cross-
examining MPAA's and the SDC's witnesses. Id. at 2-3, 5; 4/9/18 Tr.
146-47 (Barnett, C.J.).
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\10\ IPG did not file a timely Written Rebuttal Statement, and
thus did not seek admission of any rebuttal testimony.
\11\ The moving parties alleged (and IPG did not dispute) that
IPG informed them of Dr. Cowan's unavailability on April 2, 2018,
seven days before the scheduled hearing. IPG did not apprise the
Judges of the reason for Dr. Cowan's failure to appear, ascribing it
to ``his own reasons.'' Order on Motion in Limine, at 1.
\12\ 37 CFR 351.4(b)(2).
---------------------------------------------------------------------------
The Judges construed the moving parties' request for summary
disposition as a request to conduct a paper proceeding in accordance
with 17 U.S.C. 803(b)(5)(B). The Judges denied the request, concluding
that, in light of the failure of proofs by all parties that
necessitated the reopened proceeding, it would be appropriate for the
Judges to take live testimony, and allow IPG to cross-examine
witnesses, in order to determine whether the moving parties' respective
second attempts at constructing distribution methodologies were
adequate. Order on Motion in Limine, at 4.
The Judges held a hearing in the reopened proceeding on April 9-10,
2018, and heard closing arguments on May 24, 2018. The record now
before the Judges consists of the oral testimony of the witnesses
presented by MPAA and the SDC at that hearing, together with all
exhibits admitted at the hearing (including any properly designated
testimony from the earlier hearing or prior proceedings). IPG did not
present any witnesses, and, pursuant to the
[[Page 16041]]
Order on Motion in Limine, the Judges admitted no IPG exhibits.
The Judges issued an Initial Determination on January 22, 2019. No
participant filed a timely petition for rehearing. Consequently, this
Final Determination is identical in substance to the Initial
Determination.
B. Legal Standard for Distribution
The Copyright Act does not contain a statutory standard for
apportioning cable and satellite royalty funds among claimants. The
Judges and their predecessors, however, have long held that royalties
should be awarded in accordance with the relative marketplace value of
the programming. See Distribution of the 2000, 2001, 2002 and 2003
Cable Royalty Funds: Final Distribution Order, 78 FR 64984, 64986 (Oct.
30, 2013) (2000-03 Cable Determination).\13\ Pursuant to 17 U.S.C.
803(a)(1), the Judges act ``in accordance with'' these prior decisions.
The Judges look to ``hypothetical, simulated, or analogous markets'' to
assess relative marketplace value, since there is no actual,
unregulated marketplace for retransmission of broadcast signals by
cable and satellite. 2000-03 Cable Determination, 78 FR at 64986.
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\13\ IPG appealed certain portions of the 2000-03 Cable
Determination. The U.S. Circuit Court for the D.C. Circuit remanded
for further consideration the Judges' determination relating to
distribution of devotional programming royalties. The remand did not
have any impact on the determination relating to distribution of
Program Suppliers' royalties.
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Under applicable precedent, the Judges are not required to identify
a methodology that would allow them to distribute cable and satellite
royalties with ``mathematical precision.'' Id. (citing National Ass'n
of Broadcasters v. Librarian of Congress, 146 F.3d 907, 929 (D.C. Cir.
1998)). The Judges' distribution determinations must instead lie within
a ``zone of reasonableness.'' See National Ass'n of Broadcasters, 146
F.3d at 929; see also Asociacion de Compositores y Editores de Musica
Latino Americana v. Copyright Royalty Tribunal, 854 F.2d 10, 12 (2d
Cir. 1988) (recognizing ``zone of reasonableness'' standard in Phase II
royalty distribution proceedings); Christian Broadcasting Network, Inc.
v. Copyright Royalty Tribunal, 720 F.2d 1295, 1304 (D.C. Cir. 1983).
III. Use of Evidence of Viewership To Determine Relative Marketplace
Value
IPG vigorously attacked the use of viewership evidence for
determining relative market value of programming. Since both MPAA and
the SDC utilize methodologies based on viewership evidence, the Judges
consider these arguments together, before considering the methodologies
individually.
Expert witnesses for MPAA and the SDC testified that relative
viewership is an appropriate metric for determining relative
marketplace value in this proceeding. See Written Direct Testimony of
Erkan Erdem, Trial Ex. 7000, at 8-9, 12 (Erdem WDT); Written Direct
Testimony of Jeffrey S. Gray, Trial Ex. 8002, ]] 17-18 (Gray WDT); and
Written Direct Testimony of John S. Sanders, Trial Ex. 7001, at 21
(Sanders WDT). MPAA and the SDC both argue that the Judges have
previously relied on viewership evidence to apportion royalties among
copyright owners in Phase II distribution proceedings. See SDC PFF ] 24
(citing 2000-03 Cable Determination and Distribution of 1998 and 1999
Cable Royalty Funds, 80 FR 13423 (Mar. 13, 2015) (1998-99 Phase II
Cable Determination)); MPAA PCOL ] 15 (citing 2000-03 Cable
Determination).
IPG, on the other hand, argues that the Judges are barred by
precedent from determining relative marketplace value based on
viewership evidence. See, e.g., IPG PFF ] 132. IPG bases its argument
on the rejection of viewing evidence by a Copyright Arbitration Royalty
Panel (CARP) in the 1998-99 Phase I cable royalty distribution
proceeding, and the Librarian of Congress' statement in his opinion
adopting the panel decision that ``[t]he Nielsen study was not useful
because it measured the wrong thing.'' Final Order, Docket No. 2001-8
CARP CD 98-99, 69 FR 3606, 3613 (Jan. 26, 2004) (1998-99 Librarian
Order). IPG has made the same argument in past Phase II proceedings.
See, e.g., IPG PFF, Docket No. 2008-1 CRB CD 98-99 (Phase II), at 32
(Sept. 23, 2014); and IPG PFF in connection with Program Suppliers
Category, Docket No. 2008-2 CRB CD 2000-2003 (Phase II), at 32 (June
14, 2013). The Judges have rejected IPG's argument on each occasion,
see, e.g., Distribution of 1998 and 1999 Cable Royalty Funds, 80 FR
13423, 13433 (Mar. 13, 2015) (1998-99 Phase II Cable Determination);
2000-03 Cable Determination, 78 FR at 64995, and do so again in this
proceeding.
The Copyright Act requires the Judges to act ``on the basis of
prior determinations and interpretations of the Copyright Royalty
Tribunal, Librarian of Congress, the Register of Copyrights, copyright
arbitration royalty panels . . ., and the Copyright Royalty Judges . .
. .'' 17 U.S.C. 803(a)(1). As the Judges have recently had occasion to
confirm, the 1998-99 Librarian Order and the CARP report that it
adopted are in the nature of `` `precedent' that the Judges must
consider . . . .'' Initial Determination of Royalty Allocation, Docket
No. 14-CRB-0010-CD (2010-13), at 96 (Oct. 18, 2018) (2010-13 Cable
Allocation Determination) (footnote omitted).\14\ However, the Judges
conclude, consistent with 1998-99 Phase II Cable Determination and the
2000-03 Cable Determination, that those prior decisions in no way
preclude the Judges from accepting a distribution methodology founded
on Nielsen viewing data.
---------------------------------------------------------------------------
\14\ The Judges also noted that ``[t]he decision whether or not
to accept a methodology for determining relative market value is
factually-dependent, so it is a misnomer to describe a previous
decision declining to rely on viewership as `precedent'--i.e.,
controlling under the principle of stare decisis. Nevertheless, it
is a `prior determination' `on the basis of' which Congress has
directed the Judges to act (along with the written record and other
items enumerated in the statute).'' Id. at 96 n.165.
---------------------------------------------------------------------------
The Judges have ruled in more recent proceedings that measurements
of viewership are relevant to determining relative market value. See
2010-13 Cable Allocation Determination at 97; 1998-99 Phase II Cable
Determination, 80 FR at 13433; and 2000-03 Cable Determination, 78 FR
at 64995. ``[V]iewership can be a reasonable and directly measurable
metric for calculating relative market value in cable distribution
proceedings. Indeed . . . viewership is the initial and predominant
heuristic that a hypothetical CSO would consider in determining whether
to acquire a bundle of programs for distant retransmission . . ..''
2000-03 Cable Determination, 78 FR at 64995. Put another way, a CSO's
demand for programming derives from consumers' desire to view the
programming.
Consumers subscribe to cable in order to watch the programming
carried on the various channels provided by the cable operator.
Cable operators acquire broadcast and cable channels that carry
programming their subscribers want to view. Broadcasters acquire
programs that will attract viewers. Viewing is the engine that
drives the entire industry. It is an example of the economic concept
of derived demand. The demand for programming at each step in the
chain is derived from demand further along the chain, all the way to
the television viewer.
2010-13 Cable Allocation Determination, at 97 (footnote omitted);
see also Erdem WDT at 8-9; 4/9/18 Tr. 90-91, 94 (Erdem).
The cases that IPG cites stand for the proposition that the Judges
decline to apportion royalties among program categories solely based on
viewership studies. As the Judges clarified recently, they do so, not
because those studies ``measure[] the wrong thing,'' but because,
standing alone, they are
[[Page 16042]]
``inadequate'' measures of relative value when comparing heterogeneous
program categories. 2010-13 Cable Allocation Determination, at 118. In
the 2010-13 proceeding, the parties presented evidence that ``cable
operators will pay substantially more for certain types of programming
than for other programming with equal or higher viewership.'' Id.
Evidence of viewership alone fails adequately to ``explain the premium
that certain types of programming can demand in the marketplace.'' Id.
Consequently, the Judges have looked to other evidence, such as CSO
surveys and fee-based regression analyses, to inform their allocation
of funds among categories.
As the D.C. Circuit has acknowledged, however, ``different
considerations apply in Phase I and Phase II proceedings.'' Indep.
Producers Grp. v. Librarian of Congress, 792 F.3d 132, 142 (D.C. Cir.
2015) (IPG v. Librarian); see also Distribution of 1993, 1994, 1995,
1996 and 1997 Cable Royalty Funds, 66 FR 66433, 66453 (Dec. 6, 2001)
(allocation methodology used in Phase I proceeding ``does not translate
well to a Phase II proceeding dealing with one program category'') (93-
97 Librarian Order). In a Phase II (or distribution phase) proceeding,
the Judges must apportion royalties among relatively homogenous
programs within a program category. The ``premium'' that some
categories of programming can demand, irrespective of their levels of
viewership, does not enter into the picture when all of the programs
are in the same category. Thus, in distribution phase proceedings, the
Judges have determined and continue to determine relative marketplace
value based on evidence of viewership.
That is not to say that viewership evidence alone is an optimal
means of determining relative market value. The Judges have
acknowledged that viewership evidence may be ``subject to marginal
adjustments needed to maximize subscribership.'' 2000-03 Cable
Determination, 78 FR at 64995. Nevertheless, the Judges have found
viewership evidence to be an acceptable alternative in the absence of
evidence ``by which to establish the relative marketplace values of . .
. programs in the optimal theoretical manner.'' 1998-99 Phase II Cable
Determination, 80 FR at 13432. The Judges may, however, make
appropriate adjustments to proposed allocations based on viewership
evidence, provided those adjustments are supported by other record
evidence.
In short, the authorities on which IPG relies--the 1998-99
Librarian Order and the CARP report that it adopted--are not on point.
The Judges will follow the precedents from Phase II distribution cases
and consider viewership evidence in apportioning royalties among
programs within programming categories.
IV. Distribution of Royalties in the Program Suppliers Category
A. MPAA's Methodology
MPAA's proposed apportionment of royalties in the Program Suppliers
category is in proportion to the respective number of hours that cable
and satellite subscribers viewed MPAA-represented and IPG-represented
programs on a distant basis. See Gray WDT at 4. Generally, MPAA added
the hours of distant viewing of MPAA-represented programs and divided
by the total number of distant viewing hours for both MPAA- and IPG-
represented programs to determine the MPAA share. See id. ] 49.
MPAA's expert, Dr. Gray, derived levels of distant viewing from
three types of Nielsen data: Local ratings viewing data \15\ collected
from meters recording from 2000 to 2009; distant viewing data from
viewer diaries recorded from 2000 to 2003; and distant viewing
household metered data from 2008 to 2009. See id. ]] 29-31. Because of
cost considerations in obtaining the Nielsen and Gracenote data for all
stations distantly retransmitted by CSOs and satellite carriers in
every royalty year, for most of the royalty years, Dr. Gray selected a
sample of stations retransmitted by CSOs and satellite carriers based
on a stratified random sampling methodology.\16\ See id. ] 26. Dr. Gray
used data from Gracenote, Inc.\17\ and program logs from the Canadian
Radio-television and Telecommunications Commission (CRTC) to identify
compensable MPAA and IPG programming carried on the sample stations.
See id. ]] 32, 35.
---------------------------------------------------------------------------
\15\ Local ratings are the percentage of television-viewing
households in a particular station's designated market area (DMA)
that tune to that station.
\16\ Stratified random sampling is a statistical technique that
permits oversampling of elements with a given characteristic while
still allowing for valid statistical inferences about the universe
of elements as a whole. Items that are selected with a lower
probability of selection are given a higher weight to adjust for the
differing probability of selection. See discussion in Initial
Determination of Royalty Allocation, Docket No. 14-CRB-0010-CD
(2010-13), at 89 (Oct. 18, 2018) (2010-13 Initial Allocation
Determination). In this proceeding, Dr. Gray sampled stations with
many distant subscribers (which he identified using Statement of
Account (SOA) data from Cable Data Corporation (CDC)) ``with
certainty'' whereas stations with ``few'' distant subscribers were
selected ``with lower probability.'' See Gray WDT ] 26 & n.27; 4/10/
18 Tr. 384-85 (Gray).
\17\ Gracenote is the successor to Tribune Media, Inc. an entity
in the business of producing a database of television programming
information. In their testimony, the experts in this proceeding
occasionally used ``Gracenote'' and ``Tribune'' interchangeably.
---------------------------------------------------------------------------
MPAA did not supply Dr. Gray with Nielsen custom analyses\18\ of
distant viewing for all of the years covered in this proceeding. See
Gray WDT ] 28 (``both due to cost and time, among other constraints,
custom analyses of certain types of Nielsen data were not available for
all royalty years''). Because he did not have distant household viewing
data for every year, Dr. Gray devised a methodology to predict levels
of distant viewing using the data that MPAA made available to him. He
``establish[ed] a mathematical relationship between local ratings and
distant viewing levels for the years the data are available'' and
``extrapolate[d] that mathematical relationship using a regression
analysis to estimate distant viewing for all compensable programs each
year . . ..'' Gray WDT ] 36; see also id. ] 47 (regression calculates
``mathematical relationship between distant viewing and (1) local
ratings for the program, (2) the total number of distant subscribers of
that station, (3) the time of day the program aired by quarter hour,
(4) the type of program aired, (5) the station affiliation the program
aired on, and (6) the aggregate total fees paid by CSOs or satellite
carriers in [sic] year the program aired''). Dr. Gray then replaced the
actual viewing data with the values for distant viewership his
regression model predicted, to compute viewership (and thus royalty)
shares. See id. ] 49.
---------------------------------------------------------------------------
\18\ A ``custom analysis,'' as the name suggests, is an analysis
that Nielsen conducts at a specific client's request, of data that
Nielsen has already collected. This is in contrast to ``custom
research,'' where Nielsen collects data at a specific client's
request. See Designated Testimony of Paul Lindstrom, Docket No.
2008-02 CRB CD 2000-2003 (Phase II), Trial Ex. 8014, at 282-83
(Lindstrom 2000-03 Oral Testimony). Nielsen refers to reports that
it prepares for multiple clients as ``syndicated products.'' 4/10/18
Tr. 312 (Lindstrom).
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B. IPG's Criticisms of MPAA's Methodology
1. Dr. Gray Relied on an Inadequate Amount of Data
IPG argued that the Judges should reject MPAA's methodology because
Dr. Gray relied on an ``unreasonably small amount of data'' \19\ in
computing royalty
[[Page 16043]]
shares. IPG PCL ] 134; see id. ]] 19-22. Specifically, IPG argued that
Dr. Gray failed to supplement his original methodology with enough
additional data to overcome the Judges' earlier objection \20\ that his
proposed royalty shares were supported by insufficient data. See IPG
PFF ]] 20-22. IPG stated that ``[i]n response to the Order Reopening
Record, the only change to Gray's analysis was the addition of Nielsen
2008-2009 National People Meter distant viewing data. No data was added
for calendar years 2004-2007.'' Id. ] 20 (citations omitted). IPG
asserted, ``MPAA could have performed a National People Meter distant
viewing analysis for each of the years 2000-2009, but contended that it
was `difficult' but not `impossible' given the three-month timeframe
afforded by the Judges . . ..'' Id. ] 21 (citations omitted).
---------------------------------------------------------------------------
\19\ Elsewhere in its proposed findings IPG claimed that Dr.
Gray's conclusions were ``[b]ased on approximately 6% of the distant
retransmitted broadcasts from 2000-2003, and 6% of distant
retransmitted broadcasts from 2008-2009 . . ..'' Id. ] 25. IPG
purported to reach this conclusion by counting only broadcasts with
positive viewing measurements in the Nielsen data. Id. IPG offered
no evidence or expert analysis to support this 6% number (which was
apparently computed by IPG's counsel), and Dr. Gray testified that
it was incorrect. See 4/10/18 Tr. 427-29. Nor did IPG offer any
evidence or expert analysis to support its implicit equating of
zero-measured-viewing observations with missing data.
\20\ See Order Reopening Record at 2-4.
---------------------------------------------------------------------------
MPAA responded that IPG mischaracterized the record. MPAA noted
that in addition to incorporating an additional two years' metered
distant viewing data (for both cable and satellite) into his analysis,
Dr. Gray ``also modified his regression specification to address the
Judges' concerns set forth in their May 4, 2016 Order.'' MPAA Reply PFF
] 6 (citing 4/10/18 Tr. 393-94 (Gray)). By adding the additional two
years of data to his cable analysis, Dr. Gray increased the number of
distant viewing observations used in his regression analysis from 1.68
million to 3.86 million (the increase for satellite was ``a similar
order of magnitude''). See 4/10/18 Tr. 395-96 (Gray). As to the
availability of additional distant viewing data for 2004-2007, Dr. Gray
testified that it was ``nearly impossible to attain.'' Id. at 396
(Gray).
In the Order Reopening Record, the Judges stated that they could
not rely upon MPAA's viewership-based methodology without either
``contemporaneous data (whether local ratings and distant viewership
data, as Dr. Gray utilized, or other data and analysis that might
underlie a modified methodology); or (2) competent evidence that
persuades the Judges that such data are not needed to produce reliable
results . . ..'' Order Reopening Record at 4.
Dr. Gray modified his methodology in response to the Order
Reopening Record. Most notably, he added two years of contemporaneous
distant viewing data, increasing the number of distant viewing
observations by approximately 130%. Dr. Gray testified that the
addition of the contemporaneous distant viewing data resulted in little
change to his regression-based viewing estimates:
I would view the estimates as reasonably similar. For example,
in 2004 . . . the estimate [of MPAA's share of distant viewing]
increases from 99.59 [percent] to 99.60 [percent] when also using
the contemporaneous distant viewing data.
And then for satellite, in 2004, actually there is no impact.
The satellite estimate remains at 99.87 with or without the
additional contemporaneous data.
4/10/18 Tr. 399 (Gray). Dr. Gray testified further that these
results ``comported with'' his expectation that the additional data
would not change his estimates significantly: ``[E]ven based upon the
2000-2003 analysis, that . . . estimated a relationship between distant
viewing and a host of factors, local ratings being one of them . . .
that mathematical relationship I did not expect to change much over
time, particularly to the advantage or disadvantage to one party.'' Id.
at 399-400. Dr. Gray also testified that, in his opinion, based on the
foregoing analysis, the absence of distant viewing data for 2004-2007
did not render his analysis unreliable. Id. at 397.
The Judges find that Dr. Gray's analysis, and the reasonable
proximity of his current results to his previous results (i.e., those
without the benefit of the 2008-09 distant viewing data), constitute
competent evidence that persuades the Judges that further
contemporaneous distant viewing data are not needed to produce reliable
estimates of distant viewing shares. The Judges reject IPG's contention
that Dr. Gray relied on an inadequate amount of data.\21\
---------------------------------------------------------------------------
\21\ In the Order Reopening Record, the Judges also noted a
dispute between Dr. Gray and IPG's expert in the original
evidentiary hearing concerning Dr. Gray's regression specification
and his use of a ``base year.'' Order Reopening Record at 4 n.5. The
Judges stated their intention of addressing the substance of that
dispute ``if this issue remains outstanding in the parties'
submissions in the reopened proceedings . . ..'' Id. Dr. Gray
testified that he modified his regression specification in a manner
that, in his opinion, resolved the dispute. 4/10/18 Tr. 394 (Gray).
In the absence of any contrary rebuttal evidence, the Judges find no
basis to pursue the issue further.
---------------------------------------------------------------------------
2. Dr. Gray Supplanted Viewing Data With Regression Results
IPG criticized Dr. Gray's analysis for relying on a ``sliver of
data,'' then ``supplant[ing]'' those data with regression-based
predictions of distant viewing. See IPG PFF ]] 25-37.
As discussed in the preceding section, the Judges reject IPG's
contention that Dr. Gray relied on an inadequate amount of data. As to
Dr. Gray's use of regression-based predictions of distant viewing, IPG
has presented no evidence or expert analysis that even suggests that
this approach is improper or unreliable. Moreover, the Judges have
relied on a similar approach that Dr. Gray presented on MPAA's behalf
in an earlier Phase II distribution proceeding. See 2000-03 Cable
Determination, 78 FR at 64994-98, 65002-03. IPG has provided the Judges
with no basis for rejecting that approach in the instant proceeding.
In the course of IPG's discussion of Dr. Gray's ``supplanting'' of
distant viewing observations with regression-based predictions, IPG
also pointed out that Dr. Gray used imputed values for local ratings
whenever the Nielsen data did not include ratings measurements. See IPG
PFF ]] 26-28. IPG noted that, during the period covered by this
proceeding, Nielsen produced meter-based local ratings only in the ``56
largest U.S. markets.'' Id. ] 27. IPG stated, ``Gray only had local
ratings data from 56 markets, and conspicuously failed to clarify what
number of the 122 sampled cable retransmitted stations were covered by
such markets.'' However, IPG presented no analysis that would explain
whether--much less how and why--these observations are problematic or
diminish the reliability of Dr. Gray's methodology. The Judges,
therefore, give no weight to IPG's observations concerning Dr. Gray's
imputation of local ratings in certain markets.
3. The MPAA Methodology Fails To Measure Relative Market Value
IPG argued that Dr. Gray, in his live testimony, admitted that the
MPAA methodology failed to measure relative market value. IPG PFF at
18. According to IPG, ``[Dr.] Gray actually constructed his methodology
on the incorrect assumption that the willing seller is the copyright
owner and the willing buyer is the broadcast station, i.e., not a CSO/
SSO.'' Id. ] 39. IPG noted that the Judges have previously found that,
in determining the relative market value of programming, the seller in
the hypothetical market is the copyright owner and the buyer is the
Cable System Operator (CSO) or Satellite System Operator (SSO). Id. ]
42 (citing Distribution of 1998 and 1999 Cable Royalty Funds, 69 FR
3606, 3613 (Jan. 26, 2004) (1998-1999 Phase I Determination)).
In his live testimony, Dr. Gray sought to elaborate on the nature
of the hypothetical market for retransmission of television programming
absent the
[[Page 16044]]
compulsory licenses in sections 111 and 119.\22\ Dr. Gray described a
hypothetical market in which broadcast stations would, in essence, act
as middlemen between copyright owners on one hand and cable and
satellite operators on the other. In Dr. Gray's opinion as an
economist, broadcast stations in an unregulated market would ``pay for
the right to transmit [programming] in its local market and then pay a
surcharge for the right to retransmit to a cable system or satellite
system.'' 4/10/18 Tr. 456 (Gray). The broadcast station will then
``seek to recoup its surcharge in its transactions with the cable
system and the satellite system.'' Id. at 457.
---------------------------------------------------------------------------
\22\ Dr. Gray discussed this conception of the hypothetical
market in greater detail in a recent allocation phase cable
distribution proceeding. See Final Determination of Royalty
Allocation, Docket No. 14-CRB-0010 CD (2010-13), at 80-81 (Dec. 18,
2018). The Judges did not rely upon Dr. Gray's testimony in the
2010-13 allocation proceeding in this proceeding.
---------------------------------------------------------------------------
IPG contended that, because of Dr. Gray's views concerning the role
of broadcasters in the hypothetical market, he concluded,
``[V]iewership ratings are significant because they are what a
broadcaster considers significant.'' IPG PFF ] 41. That is not what Dr.
Gray actually said in his testimony. Dr. Gray testified that in an
unregulated market cable and satellite systems would be ``negotiating
to retransmit the bundled signal, and they will do that in proportion
to how much it is going to be valued by the subscriber, as evidenced by
distant viewing.'' 4/10/Tr. 457 (Gray). In essence, Dr. Gray was
repeating the argument that underlies the use of viewership evidence to
determine relative market value, which the Judges discussed, supra,\23\
The Judges are not persuaded by IPG's further attempt to discredit
viewership evidence.
---------------------------------------------------------------------------
\23\ See supra, section III (derived demand factors transmitted
through broadcast stations as buyers-resellers of distant
retransmission rights in hypothetical market).
---------------------------------------------------------------------------
4. Dr. Gray Injected Impermissible Factors Into his Analysis
IPG argued that ``Dr. Gray disregard[ed] the premise of the
`Program Suppliers' program categorization, and his own stated premise,
by injecting impermissible factors into his analysis that have a
`significant' effect on the regression analysis and his predicted
distant viewership.'' IPG PFF at 21. Noting that Dr. Gray described the
Program Suppliers category as ``relatively homogenous,'' IPG contended
that Dr. Gray's use of explanatory variables for, e.g., Tribune Media
program type and station affiliation were inconsistent with that
description and, thus, improper. Id. ]] 48-53. IPG did not present any
evidence or expert analysis to support that contention, and the Judges
therefore reject it.
5. Dr. Gray Relied on Nielsen Data That Contain an Excessive Amount of
``Zero Viewing'' Without Adequate Explanation
IPG argued that the levels of ``zero viewing'' \24\ in the Nielsen
data that Dr. Gray relied on render his analysis unreliable. See IPG
PFF ]] 54-67; see also id. ]] 29-31. IPG relies on the 93-97 Librarian
Order to argue that the Judges are precluded from relying on Nielsen's
viewing measurements.
---------------------------------------------------------------------------
\24\ IPG defines ``zero viewing'' as ``the percentage occurrence
of unmeasured viewing on a broadcast-by-broadcast basis.'' IPG PFF ]
108. Although IPG cites to the 93-97 Librarian Order for that
definition, the decision does not actually define ``zero viewing,''
or suggest that it is a term of art.
---------------------------------------------------------------------------
IPG stated that MPAA's expert witness, Dr. Gray, ``acknowledged
that for Nielsen distant diary data, only sixteen weeks of sweeps data
was utilized, with approximately 80% average zero viewing.'' IPG PFF ]
60. IPG then argued that ``[m]athematically . . . this constitutes 94%
zero viewing (16 weeks x .8 plus 36 weeks x 0.0 [sic] \25\ /52 = 94%
zero viewing).'' Id. IPG compares this purported zero viewing
percentage unfavorably with levels of zero viewing that the Librarian
found unacceptable in the 93-97 Librarian Order. See id. ] 56.
---------------------------------------------------------------------------
\25\ IPG appears to intend a value of 1.0, denoting 100% zero
viewing for the non-sweeps weeks. As written, IPG's formula would
yield 25% zero viewing (rounded to the nearest whole number).
---------------------------------------------------------------------------
IPG's assertions regarding the levels of zero viewing in the data
underlying the respective methodologies are without evidentiary basis.
IPG's reliance on Dr. Gray's testimony is entirely misplaced: Dr. Gray
did not ``acknowledge'' IPG's estimate of 80% average zero viewing for
the sweeps periods. More importantly, Dr. Gray testified that it is
improper to impute zero values to periods not covered by the Nielsen
data, as IPG's counsel attempted to do. See 4/10/19 Tr. 428-31 (Gray).
IPG failed to demonstrate the existence of a high incidence of zero
viewing. The Judges, therefore, need not reach the question whether
MPAA has ``demonstrate[d] ``the causes for the large amounts of zero
viewing and explain[ed] in detail the effect of the zero viewing on the
reliability of the results'' of its methodology. 93-97 Librarian Order,
66 FR at 66450.\26\
---------------------------------------------------------------------------
\26\ Further, the Judges previously have found MPAA's
explanation of the levels of zero viewing in the Nielsen data in
another Phase II proceeding to be sufficient. IPG has not provided
any evidence to call that finding into question. See 2000-03 Cable
Determination, 78 FR at 64995 & n.47.
---------------------------------------------------------------------------
6. MPAA's Methodology Uses a Time-of-Day Indicium That the Judges
Previously Rejected
IPG argued that Dr. Gray included the time of day, broken down into
six dayparts, as part of his methodology for determining relative
market value. Id. ] 70. IPG contends that the use of dayparts was one
reason the Judges rejected IPG's proposed methodology in the Order
Reopening Record, and should reject MPAA's methodology for the same
reason. See id.
Dr. Gray used local ratings as an input in his regression analysis.
In cases in which local ratings were unavailable because programs were
broadcast outside Nielsen metered markets, he used imputed values. See
supra, section IV.B.2; Gray WDT ] 48 n.41. The imputed values were
``the average local ratings of retransmitted programs of the same type
broadcasting during the same time of day.'' Id. Dr. Gray defined six
time- of-day categories, and computed average ratings for the various
Tribune program types (e.g., ``Game Show,'' ``Movie,'' or ``Network
Series''). Id. ``For example, a Network Series program broadcasting at
9 p.m. with no local ratings information is given the average local
rating of all Network Series programs broadcasting between 8 p.m. and
11 p.m.'' Id. Dr. Gray used the imputed ratings values, together with
Nielsen metered ratings and other data points in his regression
analysis to predict the distant viewing values that he aggregated and
used in computing relative market value.
By contrast, in the methodology the Judges rejected in the Order
Reopening Record, IPG used the time of day that a program was broadcast
as one of a number of ``indicia of economic value,'' along with program
length, fees paid, and number of subscribers. See Written Direct
Testimony of Dr. Laura Robinson, ] 10 (Robinson WDT). Dr. Robinson's
use of time of day was different from Dr. Gray's use of time of day.
The Judge's ruling in the Order Reopening Record is not directly on
point, and IPG has presented no evidence or expert analysis that would
lead the Judges to conclude that the Judges should apply their earlier
criticism to cover the present circumstances.
7. Dr. Gray Impermissibly Mixed Nielsen Metered Data and Diary Data in
his Methodology
IPG asserted that, by using both Nielsen meter data and diary data
in his methodology, Dr. Gray violated ``a clear edict . . . that doing
so invalidated the
[[Page 16045]]
purported results of any analysis relying thereon.'' IPG PFF ] 76. To
support its assertion, IPG quotes a statement from a 1992 CRT decision:
``Mr. Lindstrom stated that it was invalid to mix metered viewing with
diary viewing. We accept Mr. Lindstrom's statement.'' \27\ 1989 Cable
Royalty Distribution Proceeding, 57 FR 15286, 15300 (Apr. 27, 1992);
see also id. at 15291 (referring to the same testimony by Mr.
Lindstrom).
---------------------------------------------------------------------------
\27\ Paul Lindstrom was a senior vice president in Nielsen's
Strategic Media Research group prior to his retirement in 2017. See
4/10/18 Tr. 282 (Lindstrom). He worked for Nielsen for nearly 40
years and testified in numerous distribution proceedings before the
Judges and their predecessors. See id.
---------------------------------------------------------------------------
Mr. Lindstrom's testimony in the 1989 Cable Royalty Distribution
Proceeding is not part of the record of this proceeding. There is no
evidence before the Judges that could give context and meaning to the
CRT's laconic summary of Mr. Lindstrom's statement. The Judges note,
however, that the CRT's earlier mention of this same testimony was less
categorical, merely stating, ``mixing meter data with diary data could
invalidly alter the percentage viewing shares . . ..'' Id. at 15291
(emphasis added).
Mr. Lindstrom did testify, however, in the instant proceeding. Mr.
Lindstrom testified on direct examination about the decision to use
meter data for 2008-09 to supplement Dr. Gray's earlier analysis. See
4/10/18 Tr. 300-03 (Lindstrom). Mr. Lindstrom raised the issue of
mixing data collection methodologies in the course of this discussion,
noting his concern regarding the mixing of diary and meter data to
measure distant viewing for the same time frame--i.e., 2008-09. See id.
at 302. In neither his direct nor his cross-examination testimony did
Mr. Lindstrom criticize Dr. Gray's use of diary and meter data in his
regression. Accordingly, IPG's counsel had the opportunity to explore
the ``mixed data'' issue when cross-examining Dr. Gray. See 37 CFR
351.10(b) (cross-examination permitted on ``matters raised on direct
examination''). Nonetheless, IPG's counsel did not conduct cross-
examination on this issue.
Further, the CRT did not--and the Judges do not--issue ``edicts,''
clear or otherwise. Even if it did, the CRT's brief statement in the
1989 Cable Royalty Distribution Proceeding would not qualify as one.
The statement is an evidentiary finding, based on testimony regarding a
specific study. Neither the testimony, nor the study is in evidence.
The testimony in this proceeding supports neither IPG's categorical
statement concerning mixing of diary and meter data, nor IPG's
application of that statement to Dr. Gray's study. The Judges reject
IPG's criticism of Dr. Gray's use of distant viewing data in this
proceeding.\28\
---------------------------------------------------------------------------
\28\ IPG also referred to a subsequent CARP decision in which
the CARP found that there were ``unanswered technical questions
regarding . . . mixing diary and meter data.'' IPG PFF ] 77. This
statement is no more an ``edict'' concerning the permissible use of
Nielsen data than the CRT's 1992 statement.
---------------------------------------------------------------------------
C. Conclusions Concerning the MPAA Methodology
The Judges find and conclude that MPAA's distribution methodology
is adequate on its face. IPG has presented no evidence or expert
analysis that could serve as a basis for rejecting MPAA's methodology
or adjusting MPAA's proposed royalty shares to account for any alleged
methodological shortcomings. The Judges award royalty shares in the
Program Suppliers category as proposed by MPAA and detailed in Table 1.
V. Distribution of Royalties in the Devotional Category
A. The SDC's Methodology
Dr. Erkan Erdem, the SDC's economic expert, devised a methodology
that estimates relative marketplace value by using Nielsen local
ratings, scaled by numbers of distant subscribers, as a proxy for
distant cable and satellite viewership. See Erdem WDT at 13. Broadly
speaking, Dr. Erdem multiplied the ratings reported in Nielsen's Report
on Devotional Programming (RODP) \29\ by the numbers of distant
subscribers to cable and satellite systems that carry the programs
reported in the RODP to obtain what he described as a ``reasonable
proxy'' for distant viewership. See id. at 13, 15. He then summed the
resulting distant viewership estimates for each of IPG's and the SDC's
programs, and allocated the royalty shares proportionally. See id. at
15. In this respect, the SDC's current methodology does not differ from
the methodology the SDC presented prior to the Order Reopening Record.
---------------------------------------------------------------------------
\29\ The RODP is a syndicated report that Nielsen produces
quarterly. It provides nationwide, annualized average ratings for
regularly scheduled Devotional programs.
---------------------------------------------------------------------------
Dr. Erdem sought to validate his reliance on local ratings in his
methodology by conducting three regression analyses ``to establish that
there is a positive, statistically significant correlation between
local and distant ratings . . ..'' Erdem WDT at 18. His initial
analysis (prior to the Order Reopening Record) relied only on February
1999 data to establish this correlation. See id. In his testimony in
the reopened proceeding, Dr. Erdem used distant viewing data for all
four sweeps periods in 1999 through 2003. He continued to find a
positive and statistically significant correlation in all three
regression analyses. See id. at 19. Dr. Erdem's analysis also showed
that ``after controlling for local ratings, distant ratings appear to
be consistent and stable over 1999-2003.'' Id. at 20.
During each of the years covered by this proceeding, Nielsen
produced RODPs for each of four quarterly ``sweeps'' periods. When he
initially computed royalty shares, Dr. Erdem only had RODPs for one
month in each year from 1999 through 2003.\30\ See Order Reopening
Record at 5. The SDC obtained copies of page R-7 (the summary page)
from an additional eight RODPs (May, July, and November 1999; May and
July 2000; November 2001; July 2002; and May 2003) (the Supplemental
Nielsen RODPs). Erdem WDT at 17. Dr. Erdem ``exclude[d] the
Supplemental Nielsen RODPs from [his] baseline royalty share
calculations,'' but used them in four analyses to demonstrate the
validity and reliability of those baseline calculations. Id.
---------------------------------------------------------------------------
\30\ This shortcoming only affected the SDC's proposed shares of
satellite royalties, since the cable portion of this proceeding
covers only 2004-09. Dr. Erdem used RODPs for each of the four
sweeps periods in 2004-09 in computing cable and satellite royalty
shares for those years. See Erdem WDT at 4, 7 n.8, 21.
---------------------------------------------------------------------------
First, Dr. Erdem ``analyzed the consistency of ratings for claimed
programs over all Nielsen sweep months over 2004-2009'' (i.e., the
years for which he had complete sets of RODPs) by calculating how often
a claimed program that is rated in February is also rated in the
remaining three sweeps months. Id. at 20. He found that ``if a program
was rated in February, it was also rated in all three remaining sweep
months for approximately 91 percent of the time implying that it is
highly likely that a program is rated for the rest of the year if it is
rated in February.'' Id. Dr. Erdem conducted the same analysis
including 1999 (using the Supplemental Nielsen RODPs for the remaining
sweep periods for that year) and he obtained ``almost identical''
results (91.84% including 1999 versus 90.70% excluding 1999). Id. at
20, 31 Ex. 4.
Second, Dr. Erdem ``calculated the change in the ratings between
February and every other sweep month for each claimed program'' in
2004-2009. Id. at 21 (footnote omitted). He found that ratings for any
given program were ``highly stable within a year,'' rarely
[[Page 16046]]
differing by more than 0.1 percentage points. Id. When Dr. Erdem
included 1999 in this analysis, he found ``the change was at most 0.1
percentage points for 96.4 percent of the time (calculated over 278
comparisons).'' Id.
Third, Dr. Erdem ``checked the impact of using only February
ratings data on [his] royalty estimates even for years when [he had]
access to four reports,'' reasoning that ``[i]f the impact is small,
then this is further evidence that February is representative of the
whole year.'' Id. He found that the largest changes in the SDC's
computed royalty shares were 2.8 percentage points for cable and 0.3
percentage points for satellite. Id.
Finally, Dr. Erdem computed royalty shares for 1999-2003 using all
of the Supplemental Nielsen RODPs. He found ``the impact of using a
more comprehensive data has almost no impact (when rounded to 1 decimal
point) on the royalty shares.''\31\ Id.
---------------------------------------------------------------------------
\31\ This had no effect on the cable royalty shares because Dr.
Erdem already had RODPs for all sweeps months in 2004-09. See supra,
note 32.
---------------------------------------------------------------------------
B. IPG's Criticisms
1. Dr. Erdem had no ``Foundational Familiarity'' with Data Used to
Bolster Methodology
IPG acknowledged that the SDC obtained additional data that Dr.
Erdem used to bolster the analysis that he presented before the Judges
reopened the record. See IPG PFF ] 83. IPG argued, however, that Dr.
Erdem was not sufficiently familiar with one portion of the additional
data: distant household viewing hours (HHVH) data for 2000-2003 that
Nielsen prepared for MPAA and that the SDC received through discovery.
Id. ] 85. IPG supported this conclusion only with the fact that Dr.
Erdem received the data in discovery, instead of developing, designing
or commissioning it himself. Id.
IPG's criticism is unsupported by expert analysis or record
evidence. Therefore, the Judges reject it.
2. Dr. Erdem Relied on National Average Ratings Data instead of
Station-by-Station Local Ratings
IPG noted that the SDC methodology measures distant viewership
using national average ratings set forth on the R-7 summary page of
RODPs. IPG asserted, ``there is no way to determine if a higher rating
was derived from a station with de minimus [sic] distant subscribers or
extraordinarily high distant subscribers.'' IPG PFF ]] 89-90. IPG
contended that the RODPs include local ratings on a station-by-station
basis but that Dr. Erdem failed to use that information in the SDC
methodology. Id. ] 90.
In this proceeding, the Judges must determine royalty shares on an
annualized basis. The two methodologies presented by MPAA and the SDC
demonstrate that there are different ways of measuring those shares.
MPAA starts with disaggregated viewership measurements and aggregates
them up to royalty shares. The SDC begins with data that Nielsen has
already aggregated and averaged on an annualized basis. IPG, in spite
of its criticism of the MPAA methodology, appears to criticize the SDC
for not using the same general approach.
In the absence of any expert analysis supporting IPG's assertion,
the Judges find no credible support in the record to indicate that Dr.
Erdem's choice of a starting place is deficient. Dr. Erdem reasonably
explained and justified his methodological choices as part of his
expert testimony. Therefore, the Judges accept Dr. Erdem's testimony as
authoritative. Criticism by IPG's counsel is not a substitute for
expert rebuttal testimony. The Judges reject this criticism of the
SDC's methodology because it is unsupported by expert analysis or
record evidence.
3. The SDC Relied on Insufficient Data to Establish Correlation between
Local Ratings and Distant Viewership
IPG argued that Dr. Erdem based his conclusion that there is a
positive and statistically significant correlation between local
ratings and distant viewership on a quantum of data that the Judges
previously found to be insufficient in the Order Reopening Record. See
IPG PFF ] 93. Specifically, IPG faulted Dr. Erdem for using only 1999-
2003 distant HHVH data to establish the existence of a correlation
between local ratings and distant viewing. Id. ]] 83-84, 93.\32\ IPG
noted that the Judges rejected MPAA's original methodology in this
proceeding because Dr. Gray relied on distant viewership data from
2000-2003 to establish a mathematical relationship between local
ratings and distant viewing that he used to predict levels of distant
viewing for the entire period covered by the proceeding. See id.
93; Order Reopening Record at 3.
---------------------------------------------------------------------------
\32\ Dr. Erdem and Mr. Sanders testified that it was not
possible for the SDC to obtain distant viewing data for 2004-2009.
See Erdem WDT at 22; Sanders WDT at 14; 4/9/18 Tr. 62, 122 (Erdem);
4/9/18 Tr. 239 (Sanders) (``there was a limitation on that data and
I just don't recall exactly what it was''). IPG argued that the SDC
could have acquired metered distant viewing data as MPAA did. See
IPG PFF ] 84; 4/9/18 Tr. 238-39 (IPG Counsel). Assuming for the sake
of argument that the SDC could have acquired metered distant viewing
data, IPG presents no evidence that the SDC should have acquired
those data. The record does not even suggest that those data would
have changed Dr. Erdem's conclusions materially to IPG's benefit.
---------------------------------------------------------------------------
The Judges did find the original methodologies and data that the
parties presented in this proceeding to be substantively insufficient.
The Judges required the parties to present additional data ``or
competent persuasive evidence that such data are not needed to produce
reliable results . . ..'' Id. at 5; see id. at 4. MPAA and the SDC have
done both. Specifically, both MPAA and the SDC have now presented a
quantum of persuasive evidence and analysis demonstrating a positive
correlation between local ratings and distant viewing that is
consistent over time. See Erdem WDT at 19-20; 4/9/18 Tr. 63-65 (Erdem);
cf. Gray WDT ]] 13-14 (additional two years of contemporary distant
viewing data produced results ``consistent with'' earlier results
without those data). That consistency provides the Judges with adequate
assurance regarding the reliability of the viewing data in the record
to support a consistent positive correlation between local ratings and
distant viewing data over the years at issue in this proceeding,
particularly when computing the royalty shares directly from local
ratings data as in Dr. Erdem's methodology. The Judges, therefore,
reject IPG's argument that Dr. Erdem used insufficient distant viewing
data.
4. Dr. Erdem ``Misrepresented'' a Positive Correlation between Local
Ratings and Distant Viewership
IPG stated, ``[f]or the first time, in his oral testimony [Dr.]
Erdem revealed that his asserted local ratings/distant viewership
correlation is not between broadcasts for which he has both local
ratings data and distant viewership data, but annual averages of
broadcasts for programs.'' IPG PFF ] 97.\33\ IPG then argued that Dr.
Erdem's analysis does not support a conclusion that there is a positive
correlation between local ratings and distant viewing, because there is
no way of knowing whether the local ratings and distant viewing
measurements relate to the same broadcasts. See id. ]] 98-99.
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\33\ The Judges emphatically reject IPG's implication that Dr.
Erdem ``misrepresented'' his results or tried to conceal the nature
of the data on which he relied. Dr. Erdem was clear, both in his
written and oral testimony, that he relied on the average nationwide
ratings presented in Nielsen's RODPs. See, e.g., Erdem WDT at 13
(``The average ratings provided in the Nielsen Reports on Devotional
Programming . . . constitute the primary data source to allocate
royalties.''); 4/9/18 Tr. 118-119 (Erdem).
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[[Page 16047]]
The Judges regard this criticism as a particular instance of IPG's
more general criticism of Dr. Erdem's use of annualized national
average ratings in his methodology. The Judges reject this criticism
for the same reasons already articulated in this Determination. See
infra, section V.B.2.
5. Dr. Erdem failed to Account for Number of Broadcasts of
Retransmitted Programs
IPG stated,
[t]here is no evidence or testimony to demonstrate that [Dr.]
Erdem accounted for the number of broadcasts of a program on a
station when calculating ``the number of subscribers for channels''
on which the program is broadcast. That is, no evidence or testimony
demonstrates that [Dr.] Erdem valued a program differently if it had
been retransmitted on a station 100 times versus 1,000 times.
IPG PFF ] 102.
Dr. Erdem's methodology multiplies ratings by numbers of distant
subscribers to derive a measurement of distant viewing. Volume of
programming, whether measured by numbers of minutes or numbers of
broadcasts, is not a part of Dr. Erdem's methodology, and Dr. Erdem
testified that volume is not a reliable indicium of value. See Erdem
WDT at 9. According to Dr. Erdem, ``a determination of relative market
value should not be based on total hours or total number of programs''
because ```quality' of the content and the time slot when a show is
broadcast . . . are significant drivers of `demand''' and thus relative
market value. Id.
The Judges accept Dr. Erdem's assessment and no witness testified
otherwise. Specifically, no witness testified that the failure to
include volume measurements renders a viewership-based methodology
unreliable.
IPG's criticism on this issue is unsupported by any expert analysis
or record evidence. The Judges, therefore, reject it.
6. The RODP does not Measure all Compensable Devotional Programming
IPG contended, and the SDC confirmed, that the Nielsen RODPs do not
report ratings for all of the Devotional programs at issue in this
proceeding. See IPG PFF ] 103; Erdem WDT at 7, 13; Sanders WDT at 20-
21. Under Nielsen's reportability standards, the RODP only includes
programs that, inter alia, are ``telecast in at least five NSI markets
on reportable commercial TV stations and scheduled at the same time and
day in at least two of the four [sweeps] weeks.'' \34\ Erdem WDT at 6
(quoting Nielsen RODP for February 2004 at pp. A-B). IPG argued that,
as a result, the SDC methodology omits ``significant IPG-represented
programming,'' including programs carried on WGNA.\35\ IPG PFF ] 103
(citing Erdem WDT at 16 n.25).
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\34\ NSI stands for ``Nielsen Station Index,'' and is Nielsen's
local ratings product.
\35\ WGNA, the national feed for WGN Chicago, is the most widely
retransmitted television station in the U.S., reaching over 32
million distant cable subscribers and more than 9 million distant
satellite subscribers during each year covered by this proceeding.
See Gray WDT at 20, 36-49 (Appendices C-1 and C-2).
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Dr. Erdem testified that it was appropriate to exclude non-
regularly scheduled programs from an analysis of relative market value
because ``from an Operator's perspective, with rare exception, programs
that are not scheduled on a regular basis are less likely to drive
subscriptions than regularly scheduled programs (such as the ones
captured by the Nielsen reports).'' Erdem WDT at 9 n.14. John Sanders,
the SDC's expert on media valuation, expressed a similar opinion:
To attract a subscriber, I would argue there has to be some
level of predictability to the program. So if you know that a
program is going to be aired five days a week, that's something that
someone could subscribe to with some level of certainty.
If it is something that may or may not be aired several times a
year, as a special, there is no way of foreseeing that.
4/9/18 Tr. 240 (Sanders). Dr. Erdem also noted that the omitted IPG
programs that aired on WGNA had no effect on IPG's share of cable
programming in this proceeding because the excluded WGNA programming
that IPG claimed comprised only a few irregularly scheduled telecasts
from 2000-2003. See Erdem WDT at 16 & n.25.\36\
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\36\ By contrast, one SDC program was aired regularly on WGNA in
1999-2001. See Erdem WDT at 16 n.25. Dr. Erdem did not include any
WGNA programming in his calculations of royalty shares. Since the
SDC claimed the only regularly scheduled program on WGNA during this
time period, this methodological decision had the effect of reducing
the SDC's royalty share. See id.
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The Judges accept the unrebutted testimony of the SDC's experts
that the omitted programs were significantly less valuable than the
programs that were included in the RODP. The Judges also accept Dr.
Erdem's unrebutted testimony that exclusion of non-regularly scheduled
programs was an appropriate methodological choice.\37\ With respect to
the exclusion of WGNA programming, the Judges accept Dr. Erdem's
conclusion that the exclusion had no impact on IPG's shares of cable
royalties. Moreover, with respect to satellite, the exclusion of WGNA
programming from Dr. Erdem's methodology was intended to avoid giving
an unfair advantage to the SDC and did not unfairly decrease IPG's
satellite royalty shares for the years at issue given the irregularity
of the broadcasts that IPG claims.
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\37\ Mr. Sanders testified that it might be necessary to adjust
royalty shares based on RODP data to reflect audiences attributable
to programs that do not meet Nielsen's reporting criteria. Sanders
WDT at 21. However, in the absence of any evidence of the value, if
any, of the omitted programs, the Judges are unable to determine
whether (and, if so, to what extent) they should adjust the SDC's
proposed royalty shares.
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7. Dr. Erdem Relied on RODP Data with Excessive ``Zero Viewing''
As it did with MPAA's methodology, IPG attacked the SDC's
methodology based on the supposed levels of ``zero viewing'' in the
underlying Nielsen data. IPG argued that the 93-97 Librarian Order,
therefore, precludes the Judges from accepting the SDC's methodology.
See IPG PFF ]] 108-116.
None of the RODPs that Dr. Erdem used in the SDC methodology
contained zero viewing measurements. Nielsen credits all programs that
meet its reportability standards with either a numerical rating or the
designation ``LT,'' meaning that the rating is too low to report (less
than 0.1% of households). For programs receiving a ``LT'' rating, Dr.
Erdem computed a numeric rating from the number of households viewing
the program and the number of households sampled--essentially the same
computation that Nielsen performs for higher-rated programs--and used
that value in his analysis. See Erdem WDT, at 14-15 & n.22; 4/9/18 Tr.
113 (Erdem).
Nevertheless, IPG argued that the SDC's methodology suffers from a
zero viewing problem. IPG contended that the SDC's methodology, by
relying on sweeps data (which cover only 16 weeks a year at most),
``automatically'' has levels of zero viewing ranging from 69% to more
than 84%. See IPG PFF ] 109. IPG reached this conclusion by imputing
zero viewing values for the weeks of the year not covered by available
sweeps data. IPG also endeavored to show that the Nielsen RODP data on
which the SDC rely have high levels of zero viewing on a station-by-
station basis. See id. ] 110.
IPG's effort to demonstrate a zero viewing problem with the Nielsen
RODP data employed by the SDC is not supported by record evidence.
IPG's zero viewing estimates appear for the first time in IPG's
proposed findings, without citation to the record. See IPG
[[Page 16048]]
PFF ] 109. IPG again improperly imputed zero values to periods not
covered by the data to achieve this result.\38\
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\38\ See supra, section IV.B.5.
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IPG failed to demonstrate the existence of any significant
incidence of zero viewing. The Judges, therefore, need not evaluate
whether the SDC have ``demonstrate[d] the causes for the large amounts
of zero viewing and explain[ed] in detail the effect of the zero
viewing on the reliability of the results'' of its methodology. 93-97
Librarian Order, 66 FR at 66450.
8. Dr. Erdem Relied on Cable Data to Establish Viewership Correlation
for Satellite Transmissions
IPG faulted Dr. Erdem for determining a correlation between local
and distant ratings by using HHVH data that combined distant viewing by
cable and satellite. According to IPG,
[Dr.] Erdem testified that the MPAA distant HHVH figures that he
utilized were ``an average'' of distant cable and satellite HHVH
Figures. No evidence or testimony exists as to why [Dr.] Erdem would
blend the distant cable and satellite HHVH figures when attempting
to calculate and impute a distant satellite rating.
IPG PFF ] 107 (citations omitted).
Dr. Erdem computed royalty shares based on local ratings. He used
HHVH data to demonstrate that his reliance on local ratings was
reasonable, by showing that there is a positive and statistically
significant correlation between local ratings and distant viewing. Dr.
Erdem testified that that stage of the analysis ``is not specifically
for cable or satellite.'' 4/9/18 Tr. 108 (Erdem). In light of Dr.
Erdem's description of the particular, limited use of the HHVH data,
and in the absence of any contrary evidence or expert analysis, the
Judges find Dr. Erdem's use of the HHVH data to be reasonable.
C. Conclusions Concerning the SDC Methodology
The Judges find and conclude that the SDC's distribution
methodology is facially adequate and an appropriate means in the
current proceeding based on the record evidence for measuring relative
market values of Devotional programming for the years at issue. IPG has
presented no evidence or expert analysis that could serve as a basis
for rejecting the SDC's methodology or adjusting the SDC's proposed
royalty shares to account for any alleged shortcomings in that
methodology. The Judges award royalty shares in the Devotional category
as proposed by the SDC and detailed in Table 2.
VI. Conclusion
The Judges adopt the MPAA and SDC methodologies and proposed
percentages for final distribution of satellite royalties deposited for
the years 1999 through 2009 and cable royalties deposited for the years
2004-2009 and allocated to the Program Suppliers and Devotional
categories, respectively. The Judges therefore ORDER distribution of
funds in the Program Suppliers category as set forth in Table 1 and in
the Devotional category as set forth in Table 2.
The Register of Copyrights may review the Judges' Determination for
legal error in resolving a material issue of substantive copyright law.
The Librarian shall cause the Judges' Determination, and any correction
thereto by the Register, to be published in the Federal Register no
later than the conclusion of the 60-day review period. When this
Determination becomes final and non-appealable, either party may or the
parties jointly may file a motion for distribution of the funds. The
Judges will then order distribution in accordance with this Final
Determination.
February 13, 2019.
So ordered.
Suzanne M. Barnett,
Chief United States Copyright Royalty Judge.
David R. Strickler
United States Copyright Royalty Judge.
Jesse M. Feder
United States Copyright Royalty Judge.
The Register of Copyrights closed her review of this
Determination on March 29, 2019, with no finding of legal error.
Dated: April 1, 2019.
Jesse M. Feder,
Chief United States Copyright Royalty Judge.
Approved by:
Carla B. Hayden,
Librarian of Congress.
[FR Doc. 2019-07695 Filed 4-16-19; 8:45 am]
BILLING CODE 1410-72-P