Self-Regulatory Organizations; NYSE MKT LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Amending NYSE MKT Rule 13-Equities to Introduce a New “Retail” Modifier for Orders and to Make Related, Administrative Changes to Its Price List, 31368-31372 [2014-12644]

Download as PDF 31368 Federal Register / Vol. 79, No. 105 / Monday, June 2, 2014 / Notices kind distributions through the blind trust; (2) early Order Cut-Off Times for redemption; (3) cost considerations; 82 (4) the commenter’s recommendation to curtail the permitted investments of the funds; and (5) prospectus disclosures.83 III. Proceedings to Determine Whether to Approve or Disapprove SR– NYSEArca–2014–10 and Grounds for Disapproval Under Consideration The Commission is instituting proceedings pursuant to Section 19(b)(2)(B) of the Act 84 to determine whether the proposed rule change should be approved or disapproved. Institution of such proceedings is appropriate at this time in view of the legal and policy issues raised by the proposed rule change, as discussed below. Institution of proceedings does not indicate that the Commission has reached any conclusions with respect to any of the issues involved. Rather, as described below, the Commission seeks and encourages interested persons to provide comments on the proposed rule change. Pursuant to Section 19(b)(2)(B) of the Act,85 the Commission is providing notice of the grounds for disapproval under consideration. The Commission is instituting proceedings to allow for additional analysis of the proposed rule change’s consistency with Section 6(b)(5) of the Act, which requires, among other things, that the rules of a national securities exchange be ‘‘designed to prevent fraudulent and manipulative acts and practices, to promote just and equitable principles of trade,’’ and ‘‘to protect investors and the public interest.’’ 86 sroberts on DSK5SPTVN1PROD with NOTICES IV. Procedure: Request for Written Comments The Commission requests that interested persons provide written submissions of their views, data, and arguments with respect to the issues identified above, as well as any other concerns they may have with the proposal. In particular, the Commission invites the written views of interested persons concerning whether the proposal is consistent with Section 6(b)(5) or any other provision of the Act, or the rules and regulations thereunder. Although there do not appear to be any issues relevant to approval or disapproval which would be facilitated 82 The Exchange argues that limiting brokerdealer processing fees on direct purchases and redemptions of Shares would require Commission rulemaking. See id. at 4. 83 See id. at 4–5. 84 15 U.S.C. 78s(b)(2)(B). 85 Id. 86 15 U.S.C. 78f(b)(5). VerDate Mar<15>2010 18:59 May 30, 2014 Jkt 232001 by an oral presentation of views, data, and arguments, the Commission will consider, pursuant to Rule 19b–4, any request for an opportunity to make an oral presentation.87 Interested persons are invited to submit written data, views, and arguments regarding whether the proposal should be approved or disapproved by June 23, 2014. Any person who wishes to file a rebuttal to any other person’s submission must file that rebuttal by July 7, 2014. The Commission asks that commenters address the sufficiency of the Exchange’s statements in support of the proposal, in addition to any other comments they may wish to submit about the proposed rule change. In particular, the Commission seeks comment on the statements of the Exchange contained in the Notice,88 the issues raised by the opposing commenter, the Exchange’s responses to those issues, and any other issues raised by the listing and trading of an actively managed ETF that does not make daily public disclosure of its investment portfolio. Comments may be submitted by any of the following methods: Electronic Comments • Use the Commission’s Internet comment form (https://www.sec.gov/ rules/sro.shtml); or • Send an email to rule-comments@ sec.gov. Please include File Number SR– NYSEArca–2014–10 on the subject line. Paper Comments • Send paper comments in triplicate to Secretary, Securities and Exchange Commission, 100 F Street NE., Washington, DC 20549–1090. All submissions should refer to File Numbers SR–NYSEArca–2014–10. This file number should be included on the subject line if email is used. To help the Commission process and review your comments more efficiently, please use only one method. The Commission will post all comments on the Commission’s Internet Web site (https://www.sec.gov/ rules/sro.shtml). Copies of the submission, all subsequent amendments, all written statements with respect to the proposed rule 87 Section 19(b)(2) of the Act, as amended by the Securities Act Amendments of 1975, Public Law 94–29 (June 4, 1975), grants the Commission flexibility to determine what type of proceeding— either oral or notice and opportunity for written comments—is appropriate for consideration of a particular proposal by a self-regulatory organization. See Securities Act Amendments of 1975, Senate Comm. on Banking, Housing & Urban Affairs, S. Rep. No. 75, 94th Cong., 1st Sess. 30 (1975). 88 Supra, note 3. PO 00000 Frm 00086 Fmt 4703 Sfmt 4703 change that are filed with the Commission, and all written communications relating to the proposed rule change between the Commission and any person, other than those that may be withheld from the public in accordance with the provisions of 5 U.S.C. 552, will be available for Web site viewing and printing in the Commission’s Public Reference Room, 100 F Street NE., Washington, DC 20549, on official business days between the hours of 10:00 a.m. and 3:00 p.m. Copies of these filings also will be available for inspection and copying at the principal office of the Exchange. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to File Number SR– NYSEArca–2014–10 and should be submitted on or before June 23, 2014. Rebuttal comments should be submitted by July 7, 2014. For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.89 Kevin M. O’Neill, Deputy Secretary. [FR Doc. 2014–12647 Filed 5–30–14; 8:45 am] BILLING CODE 8011–01–P SECURITIES AND EXCHANGE COMMISSION [Release No. 34–72252; File No. SR– NYSEMKT–2014–46] Self-Regulatory Organizations; NYSE MKT LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Amending NYSE MKT Rule 13—Equities to Introduce a New ‘‘Retail’’ Modifier for Orders and to Make Related, Administrative Changes to Its Price List May 27, 2014. Pursuant to Section 19(b)(1) 1 of the Securities Exchange Act of 1934 (‘‘Act’’) 2 and Rule 19b–4 thereunder,3 notice is hereby given that, on May 13, 2014, NYSE MKT LLC (‘‘NYSE MKT’’ or ‘‘Exchange’’) filed with the Securities and Exchange Commission (‘‘Commission’’) the proposed rule change as described in Items I and II below, which Items have been prepared by the self-regulatory organization. The Commission is publishing this notice to 89 17 CFR 200.30–3(a)(57). U.S.C. 78s(b)(1). 2 15 U.S.C. 78a. 3 17 CFR 240.19b–4. 1 15 E:\FR\FM\02JNN1.SGM 02JNN1 Federal Register / Vol. 79, No. 105 / Monday, June 2, 2014 / Notices solicit comments on the proposed rule change from interested persons. I. Self-Regulatory Organization’s Statement of the Terms of Substance of the Proposed Rule Change The Exchange proposes to amend NYSE MKT Rule 13—Equities to introduce a new ‘‘retail’’ modifier for orders. The Exchange also proposes to make related, administrative changes to its Price List that would not impact transaction pricing on the Exchange. The text of the proposed rule change is available on the Exchange’s Web site at www.nyse.com, at the principal office of the Exchange, and at the Commission’s Public Reference Room. II. Self-Regulatory Organization’s Statement of the Purpose of, and the Statutory Basis for, the Proposed Rule Change In its filing with the Commission, the self-regulatory organization included statements concerning the purpose of, and basis for, the proposed rule change and discussed any comments it received on the proposed rule change. The text of those statements may be examined at the places specified in Item IV below. The Exchange has prepared summaries, set forth in sections A, B, and C below, of the most significant parts of such statements. sroberts on DSK5SPTVN1PROD with NOTICES A. Self-Regulatory Organization’s Statement of the Purpose of, and the Statutory Basis for, the Proposed Rule Change 1. Purpose The Exchange proposes to amend NYSE MKT Rule 13—Equities to introduce a new ‘‘retail’’ modifier for orders. The Exchange also proposes to make related, administrative changes to its Price List that would not impact transaction pricing on the Exchange. An order designated with a ‘‘retail’’ modifier would be an agency order or a riskless principal order that meets the criteria of Financial Industry Regulatory Authority, Inc. (‘‘FINRA’’) Rule 5320.03 that originates from a natural person and is submitted to the Exchange by a member organization, provided that no change is made to the terms of the order with respect to price or side of market and the order does not originate from a trading algorithm or any other computerized methodology.4 An order with a ‘‘retail’’ modifier would be 4 See paragraph (a) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which, except for the non-applicability of the Retail Member Organization (‘‘RMO’’) aspect, would be the same as the definition of ‘‘Retail Order’’ for the Retail Liquidity Program under Rule 107C(a)(3)— Equities. VerDate Mar<15>2010 18:59 May 30, 2014 Jkt 232001 separate and distinct from a ‘‘Retail Order’’ within the Retail Liquidity Program under Rule 107C—Equities, despite the characteristics being substantially the same.5 The Exchange has separately proposed transaction pricing related to orders designated as ‘‘retail’’ that add liquidity to the Book.6 A member organization that wishes to be eligible for such proposed pricing would be required to designate its orders as ‘‘retail,’’ as described herein.7 However, a member or member organization that does not wish to be eligible for the proposed pricing would be free to choose not to designate orders as ‘‘retail.’’ Both the proposed ‘‘retail’’ modifier and the existing ‘‘Retail Order’’ within the Retail Liquidity Program, along with pricing related to each, are designed to incentivize the submission of additional retail order flow to a public market, like the Exchange. A ‘‘Retail Order’’ is eligible for a credit for removing existing, price-improved liquidity from the Exchange. In contrast, 5 The Exchange currently operates the Retail Liquidity Program as a pilot program that is designed to attract additional retail order flow to the Exchange for Exchange-traded securities (including but not limited to Exchange-listed securities and securities listed on the Nasdaq Stock Market, LLC (‘‘NASDAQ’’) traded pursuant to unlisted trading privileges). See Securities Exchange Act Release No. 67347 (July 3, 2012), 77 FR 40673 (July 10, 2012) (SR–NYSEAmex–2011– 84). Retail order flow is submitted by an RMO through the Retail Liquidity Program as a distinct order type called a ‘‘Retail Order,’’ which is defined in Rule 107C(a)(3)—Equities in the same manner as the requirements under paragraph (a) of the proposed ‘‘retail’’ modifier text. RMO is defined in Rule 107C(a)(2)—Equities as a member organization (or a division thereof) that has been approved by the Exchange under Rule 107C—Equities to submit Retail Orders. A Retail Order is an Immediate or Cancel Order. See Rule 107C(a)(3)—Equities. See also Rule 107C(k)—Equities for a description of the manner in which a member or member organization may designate how a Retail Order will interact with available contra-side interest. An execution of a ‘‘Retail Order’’ is always considered to remove liquidity, whether against contra-side interest in the Retail Liquidity Program or against the Book. The proposed ‘‘retail’’ modifier is designed to identify retail order flow that adds liquidity to the Exchange. 6 See Securities Exchange Act Release No. 71878 (April 4, 2014), 79 FR 19936 (April 10, 2014) (SR– NYSEMKT–2014–25). Specifically, a credit of $0.0030 per share would be available for executions of orders designated as ‘‘retail’’ that add liquidity on the Book. Existing rates in the Price List would apply to executions of Mid-Point Passive Liquidity (‘‘MPL’’) Orders (e.g., $0.0016 per share). A Supplemental Liquidity Provider (‘‘SLP’’) market maker (‘‘SLMM’’) could designate orders as ‘‘retail’’ and be eligible for the proposed new credit. 7 The Price List currently includes references to Rule 107C—Equities with respect to the pricing applicable to orders designated as ‘‘retail.’’ The Exchange proposes to replace those references with references to the proposed ‘‘retail’’ modifier under Rule 13—Equities. These proposed changes would merely be administrative and would not impact transaction pricing on the Exchange. PO 00000 Frm 00087 Fmt 4703 Sfmt 4703 31369 an order designated with the proposed ‘‘retail’’ modifier would be eligible for a credit for adding liquidity to the Exchange. A member organization would be required to designate an order as ‘‘retail’’ in a form and/or manner prescribed by the Exchange.8 Currently, a member organization may designate an order as ‘‘retail’’ either by means of a specific tag in the order entry message, as with other order modifiers, or alternatively by designating a particular member or member organization mnemonic used at the Exchange as a ‘‘retail mnemonic.’’ 9 To submit a ‘‘retail’’ order, a member organization must also submit an attestation, in a form prescribed by the Exchange, that substantially all orders submitted as ‘‘retail’’ will qualify as such.10 A member organization must have written policies and procedures reasonably designed to assure that it will only designate orders as ‘‘retail’’ if all requirements are met.11 Such written policies and procedures must require the member organization to (i) exercise due diligence before entering a ‘‘retail’’ order to assure that entry as a ‘‘retail’’ order is in compliance with the applicable requirements, and (ii) monitor whether orders entered as ‘‘retail’’ orders meet the applicable requirements. If a member organization represents ‘‘retail’’ orders from another broker-dealer customer, the member organization’s supervisory procedures must be reasonably designed to assure that the orders it receives from such broker-dealer customer that it designates as ‘‘retail’’ orders meet the definition of a ‘‘retail’’ order. The member organization must (i) obtain an annual written representation, in a form acceptable to the Exchange, from each broker-dealer customer that sends it orders to be designated as ‘‘retail’’ orders that entry of such orders as ‘‘retail’’ orders will be in compliance with the applicable requirements; and 8 See paragraph (b) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities. 9 This would be similar to the manner in which an Exchange Trading Permit (‘‘ETP’’) Holder on NYSE Arca Equities, Inc. (‘‘NYSE Arca Equities’’) may designate orders as ‘‘retail’’ outside of the NYSE Arca Equities Retail Liquidity Program. See, e.g., Securities Exchange Act Release No. 68322 (November 29, 2012), 77 FR 72425 (December 5, 2012) (SR–NYSEArca–2012–129). 10 See paragraph (c) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be the same as the attestation requirement for the Retail Liquidity Program under Rule 107C(b)(2)(C)—Equities. 11 See paragraph (d) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be the same as the policies and procedures requirement for the Retail Liquidity Program under Rule 107C(b)(6)—Equities. E:\FR\FM\02JNN1.SGM 02JNN1 31370 Federal Register / Vol. 79, No. 105 / Monday, June 2, 2014 / Notices sroberts on DSK5SPTVN1PROD with NOTICES (ii) monitor whether its broker-dealer customer’s ‘‘retail’’ order flow meets the applicable requirements. If a member organization designates orders submitted to the Exchange as ‘‘retail’’ orders and the Exchange determines, in its sole discretion, that such orders fail to meet any of the applicable requirements, the Exchange may disqualify a member organization from submitting ‘‘retail’’ orders.12 This could occur, for example, if a member organization (i) designates greater than a de minimis quantity of orders to the Exchange as ‘‘retail’’ that fail to meet any of the applicable requirements, (ii) fails to make the required attestation to the Exchange, or (iii) fails to maintain the required policies and procedures. The Exchange would determine if and when a member organization is disqualified from submitting ‘‘retail’’ orders and, when disqualification determinations are made, the Exchange would provide a written disqualification notice to the member organization.13 A member organization that is disqualified may (A) appeal such disqualification, as provided below, and/or (B) resubmit the attestation described above 90 days after the date of the disqualification notice from the Exchange.14 If a member organization disputes the Exchange’s decision to disqualify it from submitting ‘‘retail’’ orders, the member organization may request, within five business days after notice of the decision is issued by the Exchange, that the ‘‘retail’’ order ‘‘Hearing Panel’’ review the decision to determine if it was correct.15 The Hearing Panel would consist of the Exchange’s Chief Regulatory Officer (‘‘CRO’’), or a designee of the CRO, and two officers of the Exchange designated by the Chief Executive Officer of IntercontinentalExchange Group, Inc. 12 See paragraph (e)(1) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be substantially the same as the provision for the Retail Liquidity Program under Rule 107C(h)(1)—Equities. 13 See paragraph (e)(2) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be substantially the same as the provision for the Retail Liquidity Program under Rule 107C(h)(2)—Equities. 14 See paragraph (e)(3) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be substantially the same as the provision for the Retail Liquidity Program under Rule 107C(h)(3)—Equities. Rule 107C(h)(3)—Equities currently refers to ‘‘reapplication,’’ which relates to the RMO status within the Retail Liquidity Program, but which would not be applicable to designating orders as ‘‘retail.’’ 15 See paragraph (f)(1) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be substantially the same as the provision for the Retail Liquidity Program under Rule 107C(i)(1)—Equities. VerDate Mar<15>2010 18:59 May 30, 2014 Jkt 232001 (‘‘ICE Group’’).16 The Hearing Panel would review the facts and render a decision within the time frame prescribed by the Exchange.17 The Hearing Panel may overturn or modify an action taken by the Exchange, and a determination by the Hearing Panel would constitute final action by the Exchange.18 The proposed change is not otherwise intended to address any other issues, and the Exchange is not aware of any problems that members and member organizations would have in complying with the proposed change. 2. Statutory Basis The Exchange believes that the proposed rule change is consistent with Section 6(b) of the Act,19 in general, and furthers the objectives of Sections 6(b)(5) of the Act,20 in particular, because it is designed to prevent fraudulent and manipulative acts and practices, to promote just and equitable principles of trade, to foster cooperation and coordination with persons engaged in regulating, clearing, settling, processing information with respect to, and facilitating transactions in securities, to remove impediments to, and perfect the mechanisms of, a free and open market and a national market system and, in general, to protect investors and the public interest and because it is not designed to permit unfair discrimination between customers, issuers, brokers, or dealers. The Exchange believes that the proposed change is consistent with 16 See paragraph (f)(2) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be substantially the same as the provision for the Retail Liquidity Program under Rule 107C(i)(2)—Equities. Rule 107C(i)(2)—Equities currently refers to the ‘‘Co-Head of U.S. Listings and Cash Execution,’’ which is a legacy title that predates the corporation transaction involving NYSE Euronext (‘‘NYSE Euronext’’) and IntercontinentalExchange, Inc. (‘‘ICE’’). See Securities Exchange Act Release No. 70210 (August 15, 2013), 78 FR 51758 (August 21, 2013) (SR– NYSE–2013–42; SR–NYSEMKT–2013–50; SR– NYSEArca–2013–62) (Order Granting Approval of Proposed Rule Change Relating to a Corporate Transaction in Which NYSE Euronext Will Become a Wholly-Owned Subsidiary of IntercontinentalExchange Group, Inc.). The Exchange anticipates updating the existing reference in Rule 107C(i)(2)—Equities to the ‘‘CoHead of U.S. Listings and Cash Execution’’ in a separate proposed rule change so that it similarly references the ‘‘Chief Executive Officer of ICE Group,’’ as is proposed herein. 17 See paragraph (f)(3) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be the same as the provision for the Retail Liquidity Program under Rule 107C(i)(3)—Equities. 18 See paragraph (f)(4) of the proposed ‘‘retail’’ modifier text under Rule 13—Equities, which would be the same as the provision for the Retail Liquidity Program under Rule 107C(i)(4)—Equities. 19 15 U.S.C. 78f(b). 20 15 U.S.C. 78f(b)(5). PO 00000 Frm 00088 Fmt 4703 Sfmt 4703 these principles because it would increase competition among execution venues and encourage additional liquidity by creating a process, and related transaction pricing pursuant to a separate proposal,21 that would incentivize the submission of additional retail order flow to a public market. The Exchange notes that a significant percentage of the orders of individual investors are executed over-thecounter.22 The Exchange believes that it is appropriate to create a process to bring additional retail order flow to a public market and that such a process would contribute to perfecting the mechanisms of a free and open market and a national market system. The Exchange understands that Section 6(b)(5) of the Act prohibits an exchange from establishing rules that treat market participants in an unfairly discriminatory manner. However, Section 6(b)(5) of the Act does not prohibit exchange members or other broker-dealers from discriminating, so long as their activities are otherwise consistent with the federal securities laws. While the Exchange believes that markets and price discovery optimally function through the interactions of diverse flow types, it also believes that growth in internalization has required differentiation of retail order flow from other order flow types. The differentiation proposed herein by the Exchange is not designed to permit unfair discrimination, but instead to promote a competitive process around retail executions. The Exchange operating a process like the one proposed herein on an exchange market would result in greater transparency and competitiveness surrounding executions of retail flow. 21 See SR–NYSEMKT–2014–25, supra note 6. Concept Release on Equity Market Structure, Securities Exchange Act Release No. 61358 (January 14, 2010), 75 FR 3594 (January 21, 2010) (‘‘Concept Release’’) (noting that dark pools and internalizing broker-dealers executed approximately 25.4% of share volume in September 2009). See also Mary Jo White, Focusing on Fundamentals: The Path to Address Equity Market Structure (Speech at the Security Traders Association 80th Annual Market Structure Conference, Oct. 2, 2013) (available on the Security and Exchange Commission (‘‘Commission’’) Web site) (‘‘White Speech’’); Mary L. Schapiro, Strengthening Our Equity Market Structure (Speech at the Economic Club of New York, Sept. 7, 2010) (available on the Commission’s Web site) (‘‘Schapiro Speech’’). In her speech, Chair White noted a steadily increasing percentage of trading that occurs in ‘‘dark’’ venues, which appear to execute more than half of the orders of long-term investors. Similarly, in her speech, only three years earlier, Chair Schapiro noted that nearly 30 percent of volume in U.S.-listed equities was executed in venues that do not display their liquidity or make it generally available to the public and the percentage was increasing nearly every month. 22 See E:\FR\FM\02JNN1.SGM 02JNN1 sroberts on DSK5SPTVN1PROD with NOTICES Federal Register / Vol. 79, No. 105 / Monday, June 2, 2014 / Notices The Exchange believes that the proposed change is designed to prevent fraudulent and manipulative acts and practices and to promote just and equitable principles of trade because it would contribute to maintaining or increasing the proportion of retail flow in exchange-listed securities that are executed on a registered national securities exchange (rather than relying on certain available off-exchange execution methods). The proposed change also would protect investors and the public interest because it would contribute to investors’ confidence in the fairness of their transactions and because it would benefit all investors by deepening the Exchange’s liquidity pool, supporting the quality of price discovery, promoting market transparency and improving investor protection. The Exchange also believes that the proposed change would remove impediments to, and perfect the mechanisms of, a free and open market and a national market system because it would be similar to the manner in which NASDAQ provides a process for ‘‘Designated Retail Orders’’ that provide liquidity.23 Orders designated as ‘‘retail’’ would increase the pool of robust liquidity available on the Exchange, thereby contributing to the quality of the Exchange’s market and to the Exchange’s status as a premier destination for liquidity and order execution. The Exchange believes that, because retail flow is likely to reflect long-term investment intentions, it promotes price discovery and dampens volatility. Accordingly, the presence of retail flow on the Exchange has the potential to benefit all market participants. For this reason, the Exchange believes that encouraging greater retail participation on the Exchange would facilitate transactions in securities while also protecting investors and the public interest. The Exchange believes that the process for designating orders as ‘‘retail’’ and the requirements surrounding such designations, such as attestations and procedures, are consistent with the Act because they would reasonably ensure that substantially all of those orders would satisfy the applicable requirements. These processes and requirements are also consistent with the Act because they are substantially similar to those in effect on the Exchange for the Retail Liquidity Program and on NYSE Arca Equities related to pricing for certain 23 See NASDAQ Rule 7018. VerDate Mar<15>2010 18:59 May 30, 2014 retail flow.24 More specifically, the Exchange understands that some members and member organizations represent both retail flow as well as other agency and riskless principal flow that may not meet the strict requirements proposed herein. The Exchange further understands that limitations in order management systems and routing networks used by such members and member organizations may make it infeasible for them to isolate 100% of retail flow from other agency or riskless principal, nonretail flow that they would direct to the Exchange. Unable to make the categorical attestation required by the Exchange, some members and member organizations may not attempt to utilize the proposed new modifier, notwithstanding that they have substantial retail flow. The Exchange believes that it is consistent with the Act to permit a de minimis amount of orders to be designated as ‘‘retail,’’ despite not satisfying the applicable requirements, because it would allow for enough flexibility to accommodate member and member organization system limitations while still reasonably ensuring that no more than a de minimis amount of orders submitted to the Exchange would not satisfy the applicable requirements. This is also consistent with the Act because it will reasonably ensure that similarly situated members and member organizations that have only slight differences in the capability of their systems would be able to equally utilize the modifier for orders designated as ‘‘retail.’’ The Price List currently includes references to Rule 107C—Equities with respect to the pricing applicable to orders designated as ‘‘retail.’’ The Exchange believes that it is consistent with the Act to replace those references with references to the proposed ‘‘retail’’ modifier under Rule 13—Equities because this would avoid potential confusion between orders designated as ‘‘retail’’ outside of the Retail Liquidity Program and ‘‘Retail Orders’’ within the Retail Liquidity Program. This would also be consistent with the Act because the proposed new ‘‘retail’’ modifier could be utilized by all members and member organizations to identify retail flow outside of the Retail Liquidity Program and thereby differentiate such flow from Retail Orders within the Retail Liquidity Program. Finally, the Exchange believes that it is subject to significant competitive forces, as described below in the Exchange’s statement regarding the burden on competition. 24 See Jkt 232001 PO 00000 supra note 9. Frm 00089 Fmt 4703 Sfmt 4703 31371 For these reasons, the Exchange believes that the proposal is consistent with the Act. B. Self-Regulatory Organization’s Statement on Burden on Competition In accordance with Section 6(b)(8) of the Act,25 the Exchange believes that the proposed rule change would not impose any burden on competition that is not necessary or appropriate in furtherance of the purposes of the Act. Instead, the Exchange believes that the proposed change would increase competition among execution venues and encourage additional liquidity. In this regard, the Exchange believes that the transparency and competitiveness of attracting additional executions on an exchange market would encourage competition. The proposed change would also permit the Exchange to compete with other markets, including NASDAQ, which similarly provides a process for ‘‘Designated Retail Orders’’ that provide liquidity.26 The proposal would also promote competition on the Exchange because the ability to designate an order as ‘‘retail’’ would be available to all members and member organizations that submit qualifying orders and satisfy the other related requirements. C. Self-Regulatory Organization’s Statement on Comments on the Proposed Rule Change Received From Members, Participants, or Others No written comments were solicited or received with respect to the proposed rule change. III. Date of Effectiveness of the Proposed Rule Change and Timing for Commission Action The Exchange has filed the proposed rule change pursuant to Section 19(b)(3)(A)(iii) of the Act 27 and Rule 19b–4(f)(6) thereunder.28 Because the proposed rule change does not: (i) Significantly affect the protection of investors or the public interest; (ii) impose any significant burden on competition; and (iii) become operative prior to 30 days from the date on which it was filed, or such shorter time as the Commission may designate, if consistent with the protection of 25 15 U.S.C. 78f(b)(8). supra note 233. 27 15 U.S.C. 78s(b)(3)(A)(iii). 28 17 CFR 240.19b–4(f)(6). In addition, Rule 19b– 4(f)(6) requires the Exchange to give the Commission written notice of the Exchange’s intent to file the proposed rule change, along with a brief description and text of the proposed rule change, at least five business days prior to the date of filing of the proposed rule change, or such shorter time as designated by the Commission. The Commission has waived that requirement for this proposed rule change. 26 See E:\FR\FM\02JNN1.SGM 02JNN1 31372 Federal Register / Vol. 79, No. 105 / Monday, June 2, 2014 / Notices investors and the public interest, the proposed rule change has become effective pursuant to Section 19(b)(3)(A) of the Act and Rule 19b–4(f)(6)(iii) thereunder. A proposed rule change filed under Rule 19b–4(f)(6) 29 normally does not become operative prior to 30 days after the date of the filing. However, pursuant to Rule 19b–4(f)(6)(iii),30 the Commission may designate a shorter time if such action is consistent with the protection of investors and the public interest. The Exchange has asked the Commission to waive the 30-day operative delay so that the proposal may become operative immediately upon filing. The Commission believes that waiving the 30-day operative delay is consistent with the protection of investors and the public interest because it would allow the Exchange immediately to adopt clear and transparent criteria concerning the submission of orders that are designated as ‘‘retail’’ and eligible to receive fee credits under the Exchange’s current fee schedule. Accordingly, the Commission hereby grants the Exchange’s request and designates the proposal operative upon filing.31 At any time within 60 days of the filing of this proposed rule change, the Commission summarily may temporarily suspend this rule change if it appears to the Commission that such action is necessary or appropriate in the public interest, for the protection of investors, or otherwise in furtherance of the purposes of the Act. IV. Solicitation of Comments Interested persons are invited to submit written data, views, and arguments concerning the foregoing, including whether the proposed rule change is consistent with the Act. Comments may be submitted by any of the following methods: sroberts on DSK5SPTVN1PROD with NOTICES Electronic Comments • Use the Commission’s Internet comment form (https://www.sec.gov/ rules/sro.shtml); or • Send an email to rule-comments@ sec.gov. Please include File Number SR– NYSEMKT–2014–46 on the subject line. Paper Comments • Send paper comments in triplicate to Secretary, Securities and Exchange Commission, 100 F Street NE., Washington, DC 20549–1090. 29 17 CFR 240.19b–4(f)(6). CFR 240.19b–4(f)(6)(iii). 31 For purposes only of waiving the 30-day operative delay, the Commission has considered the proposed rule’s impact on efficiency, competition, and capital formation. See 15 U.S.C. 78c(f). 30 17 VerDate Mar<15>2010 18:59 May 30, 2014 Jkt 232001 All submissions should refer to File Number SR–NYSEMKT–2014–46. This file number should be included on the subject line if email is used. To help the Commission process and review your comments more efficiently, please use only one method. The Commission will post all comments on the Commission’s Internet Web site (https://www.sec.gov/ rules/sro.shtml). Copies of the submission, all subsequent amendments, all written statements with respect to the proposed rule change that are filed with the Commission, and all written communications relating to the proposed rule change between the Commission and any person, other than those that may be withheld from the public in accordance with the provisions of 5 U.S.C. 552, will be available for Web site viewing and printing in the Commission’s Public Reference Section, 100 F Street NE., Washington, DC 20549–1090. Copies of the filing will also be available for Web site viewing and printing at the NYSE’s principal office and on its Internet Web site at www.nyse.com. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to File Number SR– NYSEMKT–2014–46 and should be submitted on or before June 23, 2014. For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.32 Kevin M. O’Neill, Deputy Secretary. [FR Doc. 2014–12644 Filed 5–30–14; 8:45 am] SECURITIES AND EXCHANGE COMMISSION [Release No. 34–72254; File No. SR–ISE– 2014–26] Self-Regulatory Organizations; International Securities Exchange, LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Regarding Complex Orders May 27, 2014. Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (the ‘‘Act’’),1 and Rule 19b–4 thereunder,2 notice is hereby given that on May 20, 2014 the International Securities Exchange, LLC (the ‘‘Exchange’’ or the 32 17 CFR 200.30–3(a)(12). U.S.C. 78s(b)(1). 2 17 CFR 240.19b–4. 1 15 Frm 00090 Fmt 4703 I. Self-Regulatory Organization’s Statement of the Terms of the Substance of the Proposed Rule Change The Exchange proposes to amend its rules to adopt additional price protections for complex orders executed on the Exchange. The text of the proposed rule change is available on the Exchange’s Web site www.ise.com, at the principal office of the Exchange, and at the Commission’s Public Reference Room. II. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change In its filing with the Commission, the Exchange included statements concerning the purpose of, and basis for, the proposed rule change and discussed any comments it received on the proposed rule change. The text of these statements may be examined at the places specified in Item IV below. The self-regulatory organization has prepared summaries, set forth in Sections A, B and C below, of the most significant aspects of such statements. A. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change 1. Purpose BILLING CODE 8011–01–P PO 00000 ‘‘ISE’’) filed with the Securities and Exchange Commission (‘‘Commission’’) the proposed rule change as described in Items I, II, and III below, which items have been prepared by the Exchange. The Commission is publishing this notice to solicit comments on the proposed rule change from interested persons. Sfmt 4703 The purpose of the proposal is to enhance the Exchange’s complex order functionality by adopting additional price protections for complex orders executed on the Exchange. The Exchange provides in its rules several complex order protections that currently exist in the trading system.3 Today, under Supplementary Material .07(b) to Rule 722, the trading system rejects any complex order strategy where all legs are to buy if it is entered at a price that is less than the minimum price, which is calculated as the sum of the ratio times $0.01 per leg.4 Further, Supplementary Material .07(c) to Rule 722 provides price protection for 3 See Rule 722, Supplementary Material .07. example, an order to buy 2 calls and buy 1 put would have a minimum price of $0.03. If such an order were entered at a price of $0.02, it would not be executable, as a price of zero would have to be assigned to one of the legs of the order. 4 For E:\FR\FM\02JNN1.SGM 02JNN1

Agencies

[Federal Register Volume 79, Number 105 (Monday, June 2, 2014)]
[Notices]
[Pages 31368-31372]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2014-12644]


-----------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-72252; File No. SR-NYSEMKT-2014-46]


Self-Regulatory Organizations; NYSE MKT LLC; Notice of Filing and 
Immediate Effectiveness of Proposed Rule Change Amending NYSE MKT Rule 
13--Equities to Introduce a New ``Retail'' Modifier for Orders and to 
Make Related, Administrative Changes to Its Price List

May 27, 2014.
    Pursuant to Section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby given 
that, on May 13, 2014, NYSE MKT LLC (``NYSE MKT'' or ``Exchange'') 
filed with the Securities and Exchange Commission (``Commission'') the 
proposed rule change as described in Items I and II below, which Items 
have been prepared by the self-regulatory organization. The Commission 
is publishing this notice to

[[Page 31369]]

solicit comments on the proposed rule change from interested persons.
---------------------------------------------------------------------------

    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
---------------------------------------------------------------------------

I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes to amend NYSE MKT Rule 13--Equities to 
introduce a new ``retail'' modifier for orders. The Exchange also 
proposes to make related, administrative changes to its Price List that 
would not impact transaction pricing on the Exchange. The text of the 
proposed rule change is available on the Exchange's Web site at 
www.nyse.com, at the principal office of the Exchange, and at the 
Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend NYSE MKT Rule 13--Equities to 
introduce a new ``retail'' modifier for orders. The Exchange also 
proposes to make related, administrative changes to its Price List that 
would not impact transaction pricing on the Exchange.
    An order designated with a ``retail'' modifier would be an agency 
order or a riskless principal order that meets the criteria of 
Financial Industry Regulatory Authority, Inc. (``FINRA'') Rule 5320.03 
that originates from a natural person and is submitted to the Exchange 
by a member organization, provided that no change is made to the terms 
of the order with respect to price or side of market and the order does 
not originate from a trading algorithm or any other computerized 
methodology.\4\ An order with a ``retail'' modifier would be separate 
and distinct from a ``Retail Order'' within the Retail Liquidity 
Program under Rule 107C--Equities, despite the characteristics being 
substantially the same.\5\
---------------------------------------------------------------------------

    \4\ See paragraph (a) of the proposed ``retail'' modifier text 
under Rule 13--Equities, which, except for the non-applicability of 
the Retail Member Organization (``RMO'') aspect, would be the same 
as the definition of ``Retail Order'' for the Retail Liquidity 
Program under Rule 107C(a)(3)--Equities.
    \5\ The Exchange currently operates the Retail Liquidity Program 
as a pilot program that is designed to attract additional retail 
order flow to the Exchange for Exchange-traded securities (including 
but not limited to Exchange-listed securities and securities listed 
on the Nasdaq Stock Market, LLC (``NASDAQ'') traded pursuant to 
unlisted trading privileges). See Securities Exchange Act Release 
No. 67347 (July 3, 2012), 77 FR 40673 (July 10, 2012) (SR-NYSEAmex-
2011-84). Retail order flow is submitted by an RMO through the 
Retail Liquidity Program as a distinct order type called a ``Retail 
Order,'' which is defined in Rule 107C(a)(3)--Equities in the same 
manner as the requirements under paragraph (a) of the proposed 
``retail'' modifier text. RMO is defined in Rule 107C(a)(2)--
Equities as a member organization (or a division thereof) that has 
been approved by the Exchange under Rule 107C--Equities to submit 
Retail Orders. A Retail Order is an Immediate or Cancel Order. See 
Rule 107C(a)(3)--Equities. See also Rule 107C(k)--Equities for a 
description of the manner in which a member or member organization 
may designate how a Retail Order will interact with available 
contra-side interest. An execution of a ``Retail Order'' is always 
considered to remove liquidity, whether against contra-side interest 
in the Retail Liquidity Program or against the Book. The proposed 
``retail'' modifier is designed to identify retail order flow that 
adds liquidity to the Exchange.
---------------------------------------------------------------------------

    The Exchange has separately proposed transaction pricing related to 
orders designated as ``retail'' that add liquidity to the Book.\6\ A 
member organization that wishes to be eligible for such proposed 
pricing would be required to designate its orders as ``retail,'' as 
described herein.\7\ However, a member or member organization that does 
not wish to be eligible for the proposed pricing would be free to 
choose not to designate orders as ``retail.'' Both the proposed 
``retail'' modifier and the existing ``Retail Order'' within the Retail 
Liquidity Program, along with pricing related to each, are designed to 
incentivize the submission of additional retail order flow to a public 
market, like the Exchange. A ``Retail Order'' is eligible for a credit 
for removing existing, price-improved liquidity from the Exchange. In 
contrast, an order designated with the proposed ``retail'' modifier 
would be eligible for a credit for adding liquidity to the Exchange.
---------------------------------------------------------------------------

    \6\ See Securities Exchange Act Release No. 71878 (April 4, 
2014), 79 FR 19936 (April 10, 2014) (SR-NYSEMKT-2014-25). 
Specifically, a credit of $0.0030 per share would be available for 
executions of orders designated as ``retail'' that add liquidity on 
the Book. Existing rates in the Price List would apply to executions 
of Mid-Point Passive Liquidity (``MPL'') Orders (e.g., $0.0016 per 
share). A Supplemental Liquidity Provider (``SLP'') market maker 
(``SLMM'') could designate orders as ``retail'' and be eligible for 
the proposed new credit.
    \7\ The Price List currently includes references to Rule 107C--
Equities with respect to the pricing applicable to orders designated 
as ``retail.'' The Exchange proposes to replace those references 
with references to the proposed ``retail'' modifier under Rule 13--
Equities. These proposed changes would merely be administrative and 
would not impact transaction pricing on the Exchange.
---------------------------------------------------------------------------

    A member organization would be required to designate an order as 
``retail'' in a form and/or manner prescribed by the Exchange.\8\ 
Currently, a member organization may designate an order as ``retail'' 
either by means of a specific tag in the order entry message, as with 
other order modifiers, or alternatively by designating a particular 
member or member organization mnemonic used at the Exchange as a 
``retail mnemonic.'' \9\ To submit a ``retail'' order, a member 
organization must also submit an attestation, in a form prescribed by 
the Exchange, that substantially all orders submitted as ``retail'' 
will qualify as such.\10\
---------------------------------------------------------------------------

    \8\ See paragraph (b) of the proposed ``retail'' modifier text 
under Rule 13--Equities.
    \9\ This would be similar to the manner in which an Exchange 
Trading Permit (``ETP'') Holder on NYSE Arca Equities, Inc. (``NYSE 
Arca Equities'') may designate orders as ``retail'' outside of the 
NYSE Arca Equities Retail Liquidity Program. See, e.g., Securities 
Exchange Act Release No. 68322 (November 29, 2012), 77 FR 72425 
(December 5, 2012) (SR-NYSEArca-2012-129).
    \10\ See paragraph (c) of the proposed ``retail'' modifier text 
under Rule 13--Equities, which would be the same as the attestation 
requirement for the Retail Liquidity Program under Rule 
107C(b)(2)(C)--Equities.
---------------------------------------------------------------------------

    A member organization must have written policies and procedures 
reasonably designed to assure that it will only designate orders as 
``retail'' if all requirements are met.\11\ Such written policies and 
procedures must require the member organization to (i) exercise due 
diligence before entering a ``retail'' order to assure that entry as a 
``retail'' order is in compliance with the applicable requirements, and 
(ii) monitor whether orders entered as ``retail'' orders meet the 
applicable requirements. If a member organization represents ``retail'' 
orders from another broker-dealer customer, the member organization's 
supervisory procedures must be reasonably designed to assure that the 
orders it receives from such broker-dealer customer that it designates 
as ``retail'' orders meet the definition of a ``retail'' order. The 
member organization must (i) obtain an annual written representation, 
in a form acceptable to the Exchange, from each broker-dealer customer 
that sends it orders to be designated as ``retail'' orders that entry 
of such orders as ``retail'' orders will be in compliance with the 
applicable requirements; and

[[Page 31370]]

(ii) monitor whether its broker-dealer customer's ``retail'' order flow 
meets the applicable requirements.
---------------------------------------------------------------------------

    \11\ See paragraph (d) of the proposed ``retail'' modifier text 
under Rule 13--Equities, which would be the same as the policies and 
procedures requirement for the Retail Liquidity Program under Rule 
107C(b)(6)--Equities.
---------------------------------------------------------------------------

    If a member organization designates orders submitted to the 
Exchange as ``retail'' orders and the Exchange determines, in its sole 
discretion, that such orders fail to meet any of the applicable 
requirements, the Exchange may disqualify a member organization from 
submitting ``retail'' orders.\12\ This could occur, for example, if a 
member organization (i) designates greater than a de minimis quantity 
of orders to the Exchange as ``retail'' that fail to meet any of the 
applicable requirements, (ii) fails to make the required attestation to 
the Exchange, or (iii) fails to maintain the required policies and 
procedures. The Exchange would determine if and when a member 
organization is disqualified from submitting ``retail'' orders and, 
when disqualification determinations are made, the Exchange would 
provide a written disqualification notice to the member 
organization.\13\ A member organization that is disqualified may (A) 
appeal such disqualification, as provided below, and/or (B) resubmit 
the attestation described above 90 days after the date of the 
disqualification notice from the Exchange.\14\
---------------------------------------------------------------------------

    \12\ See paragraph (e)(1) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be substantially the same 
as the provision for the Retail Liquidity Program under Rule 
107C(h)(1)--Equities.
    \13\ See paragraph (e)(2) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be substantially the same 
as the provision for the Retail Liquidity Program under Rule 
107C(h)(2)--Equities.
    \14\ See paragraph (e)(3) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be substantially the same 
as the provision for the Retail Liquidity Program under Rule 
107C(h)(3)--Equities. Rule 107C(h)(3)--Equities currently refers to 
``reapplication,'' which relates to the RMO status within the Retail 
Liquidity Program, but which would not be applicable to designating 
orders as ``retail.''
---------------------------------------------------------------------------

    If a member organization disputes the Exchange's decision to 
disqualify it from submitting ``retail'' orders, the member 
organization may request, within five business days after notice of the 
decision is issued by the Exchange, that the ``retail'' order ``Hearing 
Panel'' review the decision to determine if it was correct.\15\ The 
Hearing Panel would consist of the Exchange's Chief Regulatory Officer 
(``CRO''), or a designee of the CRO, and two officers of the Exchange 
designated by the Chief Executive Officer of IntercontinentalExchange 
Group, Inc. (``ICE Group'').\16\ The Hearing Panel would review the 
facts and render a decision within the time frame prescribed by the 
Exchange.\17\ The Hearing Panel may overturn or modify an action taken 
by the Exchange, and a determination by the Hearing Panel would 
constitute final action by the Exchange.\18\
---------------------------------------------------------------------------

    \15\ See paragraph (f)(1) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be substantially the same 
as the provision for the Retail Liquidity Program under Rule 
107C(i)(1)--Equities.
    \16\ See paragraph (f)(2) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be substantially the same 
as the provision for the Retail Liquidity Program under Rule 
107C(i)(2)--Equities. Rule 107C(i)(2)--Equities currently refers to 
the ``Co-Head of U.S. Listings and Cash Execution,'' which is a 
legacy title that predates the corporation transaction involving 
NYSE Euronext (``NYSE Euronext'') and IntercontinentalExchange, Inc. 
(``ICE''). See Securities Exchange Act Release No. 70210 (August 15, 
2013), 78 FR 51758 (August 21, 2013) (SR-NYSE-2013-42; SR-NYSEMKT-
2013-50; SR-NYSEArca-2013-62) (Order Granting Approval of Proposed 
Rule Change Relating to a Corporate Transaction in Which NYSE 
Euronext Will Become a Wholly-Owned Subsidiary of 
IntercontinentalExchange Group, Inc.). The Exchange anticipates 
updating the existing reference in Rule 107C(i)(2)--Equities to the 
``Co-Head of U.S. Listings and Cash Execution'' in a separate 
proposed rule change so that it similarly references the ``Chief 
Executive Officer of ICE Group,'' as is proposed herein.
    \17\ See paragraph (f)(3) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be the same as the 
provision for the Retail Liquidity Program under Rule 107C(i)(3)--
Equities.
    \18\ See paragraph (f)(4) of the proposed ``retail'' modifier 
text under Rule 13--Equities, which would be the same as the 
provision for the Retail Liquidity Program under Rule 107C(i)(4)--
Equities.
---------------------------------------------------------------------------

    The proposed change is not otherwise intended to address any other 
issues, and the Exchange is not aware of any problems that members and 
member organizations would have in complying with the proposed change.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with Section 6(b) of the Act,\19\ in general, and furthers the 
objectives of Sections 6(b)(5) of the Act,\20\ in particular, because 
it is designed to prevent fraudulent and manipulative acts and 
practices, to promote just and equitable principles of trade, to foster 
cooperation and coordination with persons engaged in regulating, 
clearing, settling, processing information with respect to, and 
facilitating transactions in securities, to remove impediments to, and 
perfect the mechanisms of, a free and open market and a national market 
system and, in general, to protect investors and the public interest 
and because it is not designed to permit unfair discrimination between 
customers, issuers, brokers, or dealers.
---------------------------------------------------------------------------

    \19\ 15 U.S.C. 78f(b).
    \20\ 15 U.S.C. 78f(b)(5).
---------------------------------------------------------------------------

    The Exchange believes that the proposed change is consistent with 
these principles because it would increase competition among execution 
venues and encourage additional liquidity by creating a process, and 
related transaction pricing pursuant to a separate proposal,\21\ that 
would incentivize the submission of additional retail order flow to a 
public market. The Exchange notes that a significant percentage of the 
orders of individual investors are executed over-the-counter.\22\ The 
Exchange believes that it is appropriate to create a process to bring 
additional retail order flow to a public market and that such a process 
would contribute to perfecting the mechanisms of a free and open market 
and a national market system.
---------------------------------------------------------------------------

    \21\ See SR-NYSEMKT-2014-25, supra note 6.
    \22\ See Concept Release on Equity Market Structure, Securities 
Exchange Act Release No. 61358 (January 14, 2010), 75 FR 3594 
(January 21, 2010) (``Concept Release'') (noting that dark pools and 
internalizing broker-dealers executed approximately 25.4% of share 
volume in September 2009). See also Mary Jo White, Focusing on 
Fundamentals: The Path to Address Equity Market Structure (Speech at 
the Security Traders Association 80th Annual Market Structure 
Conference, Oct. 2, 2013) (available on the Security and Exchange 
Commission (``Commission'') Web site) (``White Speech''); Mary L. 
Schapiro, Strengthening Our Equity Market Structure (Speech at the 
Economic Club of New York, Sept. 7, 2010) (available on the 
Commission's Web site) (``Schapiro Speech''). In her speech, Chair 
White noted a steadily increasing percentage of trading that occurs 
in ``dark'' venues, which appear to execute more than half of the 
orders of long-term investors. Similarly, in her speech, only three 
years earlier, Chair Schapiro noted that nearly 30 percent of volume 
in U.S.-listed equities was executed in venues that do not display 
their liquidity or make it generally available to the public and the 
percentage was increasing nearly every month.
---------------------------------------------------------------------------

    The Exchange understands that Section 6(b)(5) of the Act prohibits 
an exchange from establishing rules that treat market participants in 
an unfairly discriminatory manner. However, Section 6(b)(5) of the Act 
does not prohibit exchange members or other broker-dealers from 
discriminating, so long as their activities are otherwise consistent 
with the federal securities laws. While the Exchange believes that 
markets and price discovery optimally function through the interactions 
of diverse flow types, it also believes that growth in internalization 
has required differentiation of retail order flow from other order flow 
types. The differentiation proposed herein by the Exchange is not 
designed to permit unfair discrimination, but instead to promote a 
competitive process around retail executions. The Exchange operating a 
process like the one proposed herein on an exchange market would result 
in greater transparency and competitiveness surrounding executions of 
retail flow.

[[Page 31371]]

    The Exchange believes that the proposed change is designed to 
prevent fraudulent and manipulative acts and practices and to promote 
just and equitable principles of trade because it would contribute to 
maintaining or increasing the proportion of retail flow in exchange-
listed securities that are executed on a registered national securities 
exchange (rather than relying on certain available off-exchange 
execution methods). The proposed change also would protect investors 
and the public interest because it would contribute to investors' 
confidence in the fairness of their transactions and because it would 
benefit all investors by deepening the Exchange's liquidity pool, 
supporting the quality of price discovery, promoting market 
transparency and improving investor protection.
    The Exchange also believes that the proposed change would remove 
impediments to, and perfect the mechanisms of, a free and open market 
and a national market system because it would be similar to the manner 
in which NASDAQ provides a process for ``Designated Retail Orders'' 
that provide liquidity.\23\
---------------------------------------------------------------------------

    \23\ See NASDAQ Rule 7018.
---------------------------------------------------------------------------

    Orders designated as ``retail'' would increase the pool of robust 
liquidity available on the Exchange, thereby contributing to the 
quality of the Exchange's market and to the Exchange's status as a 
premier destination for liquidity and order execution. The Exchange 
believes that, because retail flow is likely to reflect long-term 
investment intentions, it promotes price discovery and dampens 
volatility. Accordingly, the presence of retail flow on the Exchange 
has the potential to benefit all market participants. For this reason, 
the Exchange believes that encouraging greater retail participation on 
the Exchange would facilitate transactions in securities while also 
protecting investors and the public interest.
    The Exchange believes that the process for designating orders as 
``retail'' and the requirements surrounding such designations, such as 
attestations and procedures, are consistent with the Act because they 
would reasonably ensure that substantially all of those orders would 
satisfy the applicable requirements. These processes and requirements 
are also consistent with the Act because they are substantially similar 
to those in effect on the Exchange for the Retail Liquidity Program and 
on NYSE Arca Equities related to pricing for certain retail flow.\24\ 
More specifically, the Exchange understands that some members and 
member organizations represent both retail flow as well as other agency 
and riskless principal flow that may not meet the strict requirements 
proposed herein. The Exchange further understands that limitations in 
order management systems and routing networks used by such members and 
member organizations may make it infeasible for them to isolate 100% of 
retail flow from other agency or riskless principal, non-retail flow 
that they would direct to the Exchange. Unable to make the categorical 
attestation required by the Exchange, some members and member 
organizations may not attempt to utilize the proposed new modifier, 
notwithstanding that they have substantial retail flow. The Exchange 
believes that it is consistent with the Act to permit a de minimis 
amount of orders to be designated as ``retail,'' despite not satisfying 
the applicable requirements, because it would allow for enough 
flexibility to accommodate member and member organization system 
limitations while still reasonably ensuring that no more than a de 
minimis amount of orders submitted to the Exchange would not satisfy 
the applicable requirements. This is also consistent with the Act 
because it will reasonably ensure that similarly situated members and 
member organizations that have only slight differences in the 
capability of their systems would be able to equally utilize the 
modifier for orders designated as ``retail.''
---------------------------------------------------------------------------

    \24\ See supra note 9.
---------------------------------------------------------------------------

    The Price List currently includes references to Rule 107C--Equities 
with respect to the pricing applicable to orders designated as 
``retail.'' The Exchange believes that it is consistent with the Act to 
replace those references with references to the proposed ``retail'' 
modifier under Rule 13--Equities because this would avoid potential 
confusion between orders designated as ``retail'' outside of the Retail 
Liquidity Program and ``Retail Orders'' within the Retail Liquidity 
Program. This would also be consistent with the Act because the 
proposed new ``retail'' modifier could be utilized by all members and 
member organizations to identify retail flow outside of the Retail 
Liquidity Program and thereby differentiate such flow from Retail 
Orders within the Retail Liquidity Program.
    Finally, the Exchange believes that it is subject to significant 
competitive forces, as described below in the Exchange's statement 
regarding the burden on competition.
    For these reasons, the Exchange believes that the proposal is 
consistent with the Act.

B. Self-Regulatory Organization's Statement on Burden on Competition

    In accordance with Section 6(b)(8) of the Act,\25\ the Exchange 
believes that the proposed rule change would not impose any burden on 
competition that is not necessary or appropriate in furtherance of the 
purposes of the Act. Instead, the Exchange believes that the proposed 
change would increase competition among execution venues and encourage 
additional liquidity. In this regard, the Exchange believes that the 
transparency and competitiveness of attracting additional executions on 
an exchange market would encourage competition. The proposed change 
would also permit the Exchange to compete with other markets, including 
NASDAQ, which similarly provides a process for ``Designated Retail 
Orders'' that provide liquidity.\26\ The proposal would also promote 
competition on the Exchange because the ability to designate an order 
as ``retail'' would be available to all members and member 
organizations that submit qualifying orders and satisfy the other 
related requirements.
---------------------------------------------------------------------------

    \25\ 15 U.S.C. 78f(b)(8).
    \26\ See supra note 233.
---------------------------------------------------------------------------

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The Exchange has filed the proposed rule change pursuant to Section 
19(b)(3)(A)(iii) of the Act \27\ and Rule 19b-4(f)(6) thereunder.\28\ 
Because the proposed rule change does not: (i) Significantly affect the 
protection of investors or the public interest; (ii) impose any 
significant burden on competition; and (iii) become operative prior to 
30 days from the date on which it was filed, or such shorter time as 
the Commission may designate, if consistent with the protection of

[[Page 31372]]

investors and the public interest, the proposed rule change has become 
effective pursuant to Section 19(b)(3)(A) of the Act and Rule 19b-
4(f)(6)(iii) thereunder.
---------------------------------------------------------------------------

    \27\ 15 U.S.C. 78s(b)(3)(A)(iii).
    \28\ 17 CFR 240.19b-4(f)(6). In addition, Rule 19b-4(f)(6) 
requires the Exchange to give the Commission written notice of the 
Exchange's intent to file the proposed rule change, along with a 
brief description and text of the proposed rule change, at least 
five business days prior to the date of filing of the proposed rule 
change, or such shorter time as designated by the Commission. The 
Commission has waived that requirement for this proposed rule 
change.
---------------------------------------------------------------------------

    A proposed rule change filed under Rule 19b-4(f)(6) \29\ normally 
does not become operative prior to 30 days after the date of the 
filing. However, pursuant to Rule 19b-4(f)(6)(iii),\30\ the Commission 
may designate a shorter time if such action is consistent with the 
protection of investors and the public interest. The Exchange has asked 
the Commission to waive the 30-day operative delay so that the proposal 
may become operative immediately upon filing. The Commission believes 
that waiving the 30-day operative delay is consistent with the 
protection of investors and the public interest because it would allow 
the Exchange immediately to adopt clear and transparent criteria 
concerning the submission of orders that are designated as ``retail'' 
and eligible to receive fee credits under the Exchange's current fee 
schedule. Accordingly, the Commission hereby grants the Exchange's 
request and designates the proposal operative upon filing.\31\
---------------------------------------------------------------------------

    \29\ 17 CFR 240.19b-4(f)(6).
    \30\ 17 CFR 240.19b-4(f)(6)(iii).
    \31\ For purposes only of waiving the 30-day operative delay, 
the Commission has considered the proposed rule's impact on 
efficiency, competition, and capital formation. See 15 U.S.C. 
78c(f).
---------------------------------------------------------------------------

    At any time within 60 days of the filing of this proposed rule 
change, the Commission summarily may temporarily suspend this rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act.

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (https://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please include 
File Number SR-NYSEMKT-2014-46 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-NYSEMKT-2014-46. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (https://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Section, 100 F Street 
NE., Washington, DC 20549-1090. Copies of the filing will also be 
available for Web site viewing and printing at the NYSE's principal 
office and on its Internet Web site at www.nyse.com. All comments 
received will be posted without change; the Commission does not edit 
personal identifying information from submissions. You should submit 
only information that you wish to make available publicly. All 
submissions should refer to File Number SR-NYSEMKT-2014-46 and should 
be submitted on or before June 23, 2014.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\32\
---------------------------------------------------------------------------

    \32\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Kevin M. O'Neill,
Deputy Secretary.
[FR Doc. 2014-12644 Filed 5-30-14; 8:45 am]
BILLING CODE 8011-01-P
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.