U.S. Healthcare Trade Mission to Turkey, 18318-18321 [2013-06797]
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18318
Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices
season, it has been determined that an
additional time is needed to allow for
additional recruitment and marketing in
support of the mission. Applications
will be now be accepted through March
29, 2013 (and after that date if space
remains and scheduling constraints
permit), interested U.S. healthcare firms
and trade organizations which have not
already submitted an application are
encouraged to do so as soon as possible.
Amendments
1. For the reasons stated above, the
Timeframe for Recruitment and
Applications section of the Notice of the
U.S. Healthcare Trade Mission to Russia
published at 77 FR 77032, December 31,
2012, is amended to read as follows:
Timeframe for Recruitment and
Applications
Mission recruitment will be
conducted in an open and public
manner, including publication in the
Federal Register (https://
www.gpoaccess.gov/fr), posting on ITA’s
trade mission calendar—https://
export.gov/trademissions—and other
Internet web sites, press releases to
general and trade media, direct mail,
broadcast fax, notices by industry trade
associations and other multiplier
groups, and publicity at industry
meetings, symposia, conferences, and
trade shows. Recruitment will conclude
no later than Friday, March 29, 2013.
The U.S. Department of Commerce will
review applications and make selection
decisions on a rolling basis until the
maximum of fifteen participants is
reached. We will inform all applicants
of selection decisions as soon as
possible after the applications are
reviewed. Applications received after
the March 29nd deadline will be
considered only if space and scheduling
constraints permit
FOR FURTHER INFORMATION CONTACT:
Jessica Arnold, Commercial Service
Trade Missions Program, Tel: 202–482–
2026, Fax: 202–482–9000, Email:
jessica.arnold@trade.gov.
Elnora Moye,
Trade Program Assistant.
srobinson on DSK4SPTVN1PROD with NOTICES
[FR Doc. 2013–06796 Filed 3–25–13; 8:45 am]
BILLING CODE 3510–FP–P
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19:07 Mar 25, 2013
DEPARTMENT OF COMMERCE
International Trade Administration
U.S. Healthcare Trade Mission to
Turkey
International Trade
Administration, Department of
Commerce.
ACTION: Notice.
AGENCY:
SUMMARY: The United States Department
of Commerce, International Trade
Administration.
Mission Description
The United States Department of
Commerce, International Trade
Administration, U.S. and Foreign
Commercial Service (CS) is organizing
an Executive-Led U.S.—Turkey
Healthcare Trade Mission to Ankara,
Istanbul, and Izmir on May 4–8, 2014.
The trade mission to this Departmentpriority market follows successful
Renewable Energy/Energy Efficiency
and Aerospace/Defense trade missions
in December 2011 and December 2012
respectively.
Turkey has a compelling economic
success story to tell and its healthcare
sector has followed suit. 2011 was a
record year for U.S. exports to Turkey
and 2012 is expected to be a close
second. Moreover, the Government of
Turkey has set an ambitious goal of
becoming a top ten economy by 2023;
Turkey is currently at number 17. The
U.S.—Turkey Healthcare Trade Mission
is intended support growing healthcare
services and technologies demand in
Turkey. The Mission will focus on highpotential healthcare sub-sectors and
opportunities identified through our
market research. We expect the trade
mission delegation to include
representatives from a variety of U.S.
medical equipment and device
manufacturers and healthcare services
providers. The mission will introduce
these suppliers to end-users and
prospective partners whose needs and
capabilities are targeted to each U.S.
participant’s strengths. Trade mission
participants will have the opportunity
to interact extensively with Commercial
Service (CS) Turkey officers and
specialists and key players in the
industry to discuss industry
developments, opportunities, and sales
strategies.
Commercial Setting
Turkey is at the crossroads of Europe,
the Middle East, and North Africa. With
a population close to 80 million people,
it has a significantly higher population
growth rate compared than the U.K.,
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Fmt 4703
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France, Italy, and Germany. Median age
is 29 years with 67% of the population
between the ages of 15 to 64. Average
life expectancy is 75 years. It has a fastgrowing middle class that is willing to
spend more on quality goods and
services, and a democratically elected
government which has historically
invested in raising living standards.
Turkey’s GDP tripled in the last decade
and is widely considered as one of the
fastest growing economies in the world
today.
Turkey has a public healthcare system
with a $20 billion federal budget for
2013—an increase of 19% over 2012.
Healthcare budget allocation in the
national budget jumped from 2.25% in
2002 to 4.4% in 2012 while per capita
healthcare spending grew from $330 to
$780 in the same period. With the OECD
per capita spending average at $2,386 in
2012, there is significant growth
potential in this market thanks to
Turkey’s growing income and
government programs. The Turkish
government has made healthcare access
and quality a priority. To improve
healthcare access for its citizens,
Turkey, in the last decade, invested $4.7
billion in healthcare construction. This
resulted in a 172% increase in the
number of hospital visits since 2002.
Now the focus has evolved to quality
care as state hospitals compete with
privately run institutions. The
government has unveiled a PPP (Public
Private Partnership) initiative where 29
integrated health campuses will be
built. A total of 45,000 beds will be
integrated into the Turkish healthcare
system through this model. Sixty
percent of these projects have either
been tendered or contracted, however
equipment/services packages will only
be finalized in 2014–2015.
Specific Opportunities for Trade
Mission Delegates
Today, the medical equipment and
supplies market is a $2.2 billion
industry, placing Turkey in the
worldwide marketplace for healthcare
goods. By 2015, the medical equipment
and supplies market in Turkey is
projected to reach $3 billion as the
above-mentioned integrated health
campuses are built. These projects lend
opportunities to healthcare architectural
and engineering firms, medical device
and supplies manufacturers as well as
hospital operators.
The Ministry of Health is the largest
purchaser in the healthcare market in
Turkey. The Table below shows the
distribution of healthcare facilities by
type of ownership:
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Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices
2002
Type
Number of
hospitals
Percent
2011
Number of
hospital
beds
Number of
hospitals
Percent
Percent
Growth percent
Number of
hospital
beds
Percent
Number of
hospitals
Number of
hospital
beds
Ministry
of
Health
University ....
Private ..
Other ....
774
67
107,394
65
840
58
121,297
62
8.5
12
50
271
61
4
23
6
26,341
12,387
18,349
16
8
12
65
503
45
4
35
3
34,802
31,648
6,757
18
16
4
30
85
-26
32
155
-63
Total .....
1,156
..................
164,471
..................
1,453
..................
194,504
..................
26
19
The growth in the number of
healthcare facilities, the patients
accessing healthcare services, and the
renewed focus on quality care has
resulted in higher demand for advanced
medical devices like MRI, CT, ECHO,
Ultrasound and Doppler
Ultrasonography. U.S. firms are
particularly competitive in these
sectors, thus our trade mission focus.
Growth in the number of devices in
Turkey’s in-patient healthcare facilities
from 2002 to 2011 is impressive:
Type of
device
2002
srobinson on DSK4SPTVN1PROD with NOTICES
MRI ......................................................................................................................................................................
CT ........................................................................................................................................................................
ECHO ...................................................................................................................................................................
Ultrasound ............................................................................................................................................................
Doppler Ultrasonography .....................................................................................................................................
Medical services for foreign patients,
also sustains growth in the Turkish
medical equipment and healthcare
markets. It is estimated that Turkish
private and public establishments will
serve one million foreign patients by
2015. Turkey attracts a lot of patients
from the Middle East, North Africa and
Europe. These patients mainly visit
Turkish hospitals for bone marrow
transplantation, cardiovascular surgery,
cyber knife and gamma knife treatments,
ophthalmology, plastic surgery, dental
services and oncology. Again, U.S.
exporters are highly competitive in
these sectors.
As a result of this externally and
internally driven transformation in the
Turkish health sector, we believe there
are opportunities for U.S. manufacturers
for the following medical devices –
• Advanced pre-screening and
diagnostics devices,
• Advanced point-of-care devices,
• Advanced surgical devices,
• Remote patient monitoring devices,
• Cancer treatment devices,
• Clinical chemistry and laboratory
devices,
• Dental devices,
• Implants used in orthopedics and
traumatology
• Ultrasound and Imaging equipment
• E-health and Mhealth systems and
• Telemedicine systems
Mission Goals
Our mission goal is to leverage our
detailed understanding of the Turkish
healthcare market and match its
demand with select U.S. suppliers to
generate sales on an immediate or shortterm basis. For the medium and longer
term, the goal is to educate participants
on the healthcare-related commercial,
political and regulatory environment in
Turkey in order to arm them with the
ability to sustain and expand their
business in Turkey and around the
region.
Mission Scenario
The trade mission will go to Ankara,
Istanbul, and Izmir May 4–8, 2014.
Recognizing Turkey’s regional
importance, CS Bulgaria and State
Partner Posts, Azerbaijan, Georgia,
Uzbekistan and Turkmenistan will join
the mission on the last day to meet with
Monday, May 5 ....................
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19:07 Mar 25, 2013
• Trade Mission Participants Arrive in Ankara.
• Sponsored reception.
• Welcome Briefing by U.S. Ambassador and U.S. Embassy Country Team.
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781
1,088
1,181
3,775
2,091
Growth
(percent)
1,247
237
356
276
207
U.S. participants looking for regional
opportunities.
Trade mission members will meet
with officials from the Ministry of
Health and Social Security Agency, and
will take part in business matchmaking
appointments with private-sector
entities. In addition, they will attend an
Embassy briefing and networking events
with industry and business associations,
and participate in two site visits.
Participation in the mission will
include the following:
• Pre-travel briefings/webinar on
subjects ranging from business practices
in Turkey to industry opportunities;
• Pre-screened, targeted 1–1 meetings
with potential partners, distributors, or
local industry contacts in Ankara, Izmir
and Istanbul;
• Briefing by the U.S. Embassy
Country Team;
• Transportation to/from Ambassador
residence and all official networking
events.
• Participation in industry
networking receptions;
• Optional add-on for meetings with
potential customers from Bulgaria,
Caucasus and Central Asia.
PROPOSED TIMETABLE
Sunday, May 4 .....................
58
323
259
1,005
681
2011
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Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices
PROPOSED TIMETABLE—Continued
Tuesday, May 6 ...................
Wednesday, May 7 ..............
Thursday, May 8 ..................
Friday, May 9 (Optional) ......
• Presentation by the Ministry of Health on Turkish healthcare system and Social Security Agency on healthcare
reimbursement system;
• Delegation splits into groups. Customized briefing by Ministry of Health officials for each group’s specific line of
business;
• Hosted Lunch for mission participants.
• One-on-one business matchmaking appointments.
• Ambassador’s Reception.
• Morning flight to Izmir.
• No-host lunch.
• One-on-one business matchmaking appointments.
• Sponsored dinner—Bay Cruise.
• Morning flight to Istanbul.
• Site visit of a Turkish private hospital (includes sponsored lunch at hospital).
• Site visit at a Turkish public hospital.
• No-host dinner.
• Full-day one-on-one business matchmaking appointments.
• Evening networking event dinner.
• One-on-one business matchmaking appointments with delegations from Partner Posts (as needed).
• Trade Mission ends.
Participation Requirements
All parties interested in participating
in the Executive-Led U.S.—Turkey
Healthcare Trade Mission must
complete and submit an application for
consideration by the Department of
Commerce. All applicants will be
evaluated on their ability to meet certain
conditions and best satisfy the selection
criteria as outlined below. The mission
is open on a first come first served basis
up to 18–22 qualified U.S. companies.
Post can host a maximum of 22
individual firms, as such, we will vet
applicants on the basis of their
consistency with the selection criteria
listed below.
Fees and Expenses
After a company has been selected to
participate on the mission, a payment to
the Department of Commerce in the
form of a participation fee is required.
The participation fee for one principal
representative will be $ 4,665 for large
firms and $3,553 for a small or mediumsized enterprise (SME).* The fee for
each additional firm representative
(large firm or SME) is $ 750. Expenses
for lodging, some meals, incidentals,
and travel to/from Turkey and flights in
Turkey will be the responsibility of each
mission participant.
srobinson on DSK4SPTVN1PROD with NOTICES
Conditions for Participation
• An applicant must submit a
completed and signed mission
* An SME is defined as a firm with 500 or fewer
employees or that otherwise qualifies as a small
business under SBA regulations (see https://
www.sba.gov/services/contracting opportunities/
sizestandardstopics/). Parent companies,
affiliates, and subsidiaries will be considered when
determining business size. The dual pricing
schedule reflects the Commercial Service’s user fee
schedule that became effective May 1, 2008 (for
additional information see https://www.export.gov/
newsletter/march2008/initiatives.html).
VerDate Mar<15>2010
19:07 Mar 25, 2013
Jkt 229001
application and supplemental
application materials, including
adequate information on the company’s
products and/or services, primary
market objectives, and goals for
participation.
• Each applicant must also certify
that the products and services it seeks
to export through the mission are either
produced in the United States, or, if not,
marketed under the name of a U.S. firm
and have at least fifty-one percent U.S.
content.
Selection Criteria for Participation
Selection will be based on the
following criteria:
• Suitability of a company’s products
or services to the mission’s goals.
• Applicant’s potential for business
in Turkey, including likelihood of
exports resulting from the trade mission.
• Consistency of the applicant’s goals
and objectives with the stated scope of
the trade mission.
Any partisan political activities
(including political contributions) of an
applicant are entirely irrelevant to the
selection process. Referrals from
political organizations and any
information, including on the
application, containing references to
political contributions or other partisan
political activities will be excluded from
the application and will not be
considered during the selection process.
Timeframe for Recruitment and
Applications
Mission recruitment will be
conducted in an open and public
manner, including publication in the
Federal Register (https://
www.federalregister.gov/), posting on
ITA’s business development mission
calendar (https://export.gov/
trademissions) and other Internet web
sites, press releases to general and trade
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media, direct mail, broadcast fax,
notices by industry trade associations
and other multiplier groups, and
publicity at industry meetings,
symposia, conferences, and trade shows.
Recruitment will begin immediately
and conclude no later than Monday,
December 16, 2013. The Department of
Commerce will evaluate applications
and inform applicants of selection in
three group vettings, Group A, Group B,
and Group C respectively.
We will vet all of the applications that
are eligible at the time of each vetting
as a group on the three dates listed
below:
Group A—August 15, 2013
Group B—October 14, 2013
Group C—December 16, 2013
Applications received after the
December 16 deadline will be
considered only if space and scheduling
constraints permit.
How To Apply
Applications can be downloaded from
the business development mission Web
site (https://export.gov/trademissions/
turkeyhealthcare2014) or can be
obtained by contacting the list of
contacts (below). Completed
applications should be submitted to
Global Trade Programs at (email:
turkeyhealthcare2014@trade.gov or fax:
202–482–9000).
Contacts
U.S. Commercial Service, Trade Events
Program
Ms. Jessica Arnold, International Trade
Specialist, Tel: 202–482–2026, Email:
Jessica.Arnold@trade.gov.
U.S. Commercial Service Turkey
Mr. Manoj Desai, Commercial Officer,
Email: Manoj.Desai@trade.gov.
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Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices
Ms. Ebru Olcay, Commercial Specialist,
Email: Ebru.Olcay@trade.gov.
U.S. Commercial Service Turkey
55 New Sudbury Street, Suite 1826A,
Boston, MA 02203, Tel: 617 565–
4301, Fax: 617 565–4313, Email:
Michelle.Ouellette@trade.gov.
American Consulate General
Ucsehitler Sok. Kaplicalar Mevkii No: 2,
34460 Istinye, Istanbul, Turkey, Tel:
(90) 212 335–9000, Fax: (90) 212 335–
9223.
U.S. Commercial Service Medical
Technologies Team
Michelle Ouellette, Senior International
Trade Specialist, U.S. Department of
Commerce, U.S. Export Assistance
Center—Massachusetts.
Elnora Moye,
Trade Program Assistant.
[FR Doc. 2013–06797 Filed 3–25–13; 8:45 am]
BILLING CODE 3510–FP–P
DEPARTMENT OF COMMERCE
National Institute of Standards and
Technology
International Code Council: The
Update Process for the International
Codes and Standards
National Institute of Standards
and Technology, Commerce.
ACTION: Notice.
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AGENCY:
SUMMARY: The International Code
Council (ICC), promulgator of the
International Codes and Standards,
maintains a process for updating the
entire family of International Codes
based on receipt of proposals from
interested individuals and organizations
involved in the construction industry as
well as the general public. The codes are
updated every three years.
The purpose of this notice is to
increase public participation in the
system used by ICC to develop and
maintain its codes and standards. The
publication of this notice by the
National Institute of Standards and
Technology (NIST) on behalf of ICC is
being undertaken as a public service;
NIST does not necessarily endorse,
approve, or recommend any of the codes
or standards referenced in the notice.
DATES: The date of the next Committee
Action Hearings is April 21–30, 2013 in
Dallas, TX at the Sheraton Dallas Hotel.
This will be followed by the Public
Comment Hearings October 2, 2013 in
Atlantic City, New Jersey at the Atlantic
City Convention Center.
VerDate Mar<15>2010
19:07 Mar 25, 2013
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Committee Action Hearings
in Dallas, TX at the Sheraton Dallas
Hotel and the Public Comment Hearings
in Atlantic City, New Jersey at the
Atlantic City Convention Center.
FOR FURTHER INFORMATION CONTACT:
Mike Pfeiffer, PE, Deputy SVP,
Technical Services,4051 West
Flossmoor Road, Country Club Hills,
Illinois 60478; Telephone 888–ICC–
SAFE, Extension 4338. David F.
Alderman, NIST, 100 Bureau Drive, MS
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david.alderman@nist.gov or by phone at
301–975–4019.
SUPPLEMENTARY INFORMATION:
ADDRESSES:
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and Standards that are comprehensive,
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frequently use these codes and
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This is the second year of ICC’s three
year cycle. The fifteen International
Codes are updated on a three year cycle
where each code is updated in a specific
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codes were updated in 2012, 9 will be
updated in 2013 and one will be
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scheduled to be published in the first
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org/cs/codes/Web pages/cycle.aspx.
The Code Development Process is
initiated when proposals from
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advance of the Committee Action
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At the Committee Action Hearing, the
ICC Code Development Committee
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18321
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Proposals which are approved at the
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incorporated in the subsequent Edition,
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International Code Council, 4051 W
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Illinois 60478; or download a copy from
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The International Codes and
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]]>Agencies
[Federal Register Volume 78, Number 58 (Tuesday, March 26, 2013)]
[Notices]
[Pages 18318-18321]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-06797]
-----------------------------------------------------------------------
DEPARTMENT OF COMMERCE
International Trade Administration
U.S. Healthcare Trade Mission to Turkey
AGENCY: International Trade Administration, Department of Commerce.
ACTION: Notice.
-----------------------------------------------------------------------
SUMMARY: The United States Department of Commerce, International Trade
Administration.
Mission Description
The United States Department of Commerce, International Trade
Administration, U.S. and Foreign Commercial Service (CS) is organizing
an Executive-Led U.S.--Turkey Healthcare Trade Mission to Ankara,
Istanbul, and Izmir on May 4-8, 2014.
The trade mission to this Department-priority market follows
successful Renewable Energy/Energy Efficiency and Aerospace/Defense
trade missions in December 2011 and December 2012 respectively.
Turkey has a compelling economic success story to tell and its
healthcare sector has followed suit. 2011 was a record year for U.S.
exports to Turkey and 2012 is expected to be a close second. Moreover,
the Government of Turkey has set an ambitious goal of becoming a top
ten economy by 2023; Turkey is currently at number 17. The U.S.--Turkey
Healthcare Trade Mission is intended support growing healthcare
services and technologies demand in Turkey. The Mission will focus on
high-potential healthcare sub-sectors and opportunities identified
through our market research. We expect the trade mission delegation to
include representatives from a variety of U.S. medical equipment and
device manufacturers and healthcare services providers. The mission
will introduce these suppliers to end-users and prospective partners
whose needs and capabilities are targeted to each U.S. participant's
strengths. Trade mission participants will have the opportunity to
interact extensively with Commercial Service (CS) Turkey officers and
specialists and key players in the industry to discuss industry
developments, opportunities, and sales strategies.
Commercial Setting
Turkey is at the crossroads of Europe, the Middle East, and North
Africa. With a population close to 80 million people, it has a
significantly higher population growth rate compared than the U.K.,
France, Italy, and Germany. Median age is 29 years with 67% of the
population between the ages of 15 to 64. Average life expectancy is 75
years. It has a fast-growing middle class that is willing to spend more
on quality goods and services, and a democratically elected government
which has historically invested in raising living standards. Turkey's
GDP tripled in the last decade and is widely considered as one of the
fastest growing economies in the world today.
Turkey has a public healthcare system with a $20 billion federal
budget for 2013--an increase of 19% over 2012. Healthcare budget
allocation in the national budget jumped from 2.25% in 2002 to 4.4% in
2012 while per capita healthcare spending grew from $330 to $780 in the
same period. With the OECD per capita spending average at $2,386 in
2012, there is significant growth potential in this market thanks to
Turkey's growing income and government programs. The Turkish government
has made healthcare access and quality a priority. To improve
healthcare access for its citizens, Turkey, in the last decade,
invested $4.7 billion in healthcare construction. This resulted in a
172% increase in the number of hospital visits since 2002. Now the
focus has evolved to quality care as state hospitals compete with
privately run institutions. The government has unveiled a PPP (Public
Private Partnership) initiative where 29 integrated health campuses
will be built. A total of 45,000 beds will be integrated into the
Turkish healthcare system through this model. Sixty percent of these
projects have either been tendered or contracted, however equipment/
services packages will only be finalized in 2014-2015.
Specific Opportunities for Trade Mission Delegates
Today, the medical equipment and supplies market is a $2.2 billion
industry, placing Turkey in the worldwide marketplace for healthcare
goods. By 2015, the medical equipment and supplies market in Turkey is
projected to reach $3 billion as the above-mentioned integrated health
campuses are built. These projects lend opportunities to healthcare
architectural and engineering firms, medical device and supplies
manufacturers as well as hospital operators.
The Ministry of Health is the largest purchaser in the healthcare
market in Turkey. The Table below shows the distribution of healthcare
facilities by type of ownership:
[[Page 18319]]
--------------------------------------------------------------------------------------------------------------------------------------------------------
2002 2011 Growth percent
-----------------------------------------------------------------------------------------------------------------------
Type Number of Number of Number of
Number of Percent hospital Percent Number of Percent hospital Percent Number of hospital
hospitals beds hospitals beds hospitals beds
--------------------------------------------------------------------------------------------------------------------------------------------------------
Ministry of Health.............. 774 67 107,394 65 840 58 121,297 62 8.5 12
University...................... 50 4 26,341 16 65 4 34,802 18 30 32
Private......................... 271 23 12,387 8 503 35 31,648 16 85 155
Other........................... 61 6 18,349 12 45 3 6,757 4 -26 -63
���������������������������������
Total................... 1,156 .......... 164,471 .......... 1,453 .......... 194,504 .......... 26 19
--------------------------------------------------------------------------------------------------------------------------------------------------------
The growth in the number of healthcare facilities, the patients
accessing healthcare services, and the renewed focus on quality care
has resulted in higher demand for advanced medical devices like MRI,
CT, ECHO, Ultrasound and Doppler Ultrasonography. U.S. firms are
particularly competitive in these sectors, thus our trade mission
focus. Growth in the number of devices in Turkey's in-patient
healthcare facilities from 2002 to 2011 is impressive:
------------------------------------------------------------------------
Growth
Type of device 2002 2011 (percent)
------------------------------------------------------------------------
MRI.................................... 58 781 1,247
CT..................................... 323 1,088 237
ECHO................................... 259 1,181 356
Ultrasound............................. 1,005 3,775 276
Doppler Ultrasonography................ 681 2,091 207
------------------------------------------------------------------------
Medical services for foreign patients, also sustains growth in the
Turkish medical equipment and healthcare markets. It is estimated that
Turkish private and public establishments will serve one million
foreign patients by 2015. Turkey attracts a lot of patients from the
Middle East, North Africa and Europe. These patients mainly visit
Turkish hospitals for bone marrow transplantation, cardiovascular
surgery, cyber knife and gamma knife treatments, ophthalmology, plastic
surgery, dental services and oncology. Again, U.S. exporters are highly
competitive in these sectors.
As a result of this externally and internally driven transformation
in the Turkish health sector, we believe there are opportunities for
U.S. manufacturers for the following medical devices -
Advanced pre-screening and diagnostics devices,
Advanced point-of-care devices,
Advanced surgical devices,
Remote patient monitoring devices,
Cancer treatment devices,
Clinical chemistry and laboratory devices,
Dental devices,
Implants used in orthopedics and traumatology
Ultrasound and Imaging equipment
E-health and Mhealth systems and
Telemedicine systems
Mission Goals
Our mission goal is to leverage our detailed understanding of the
Turkish healthcare market and match its demand with select U.S.
suppliers to generate sales on an immediate or short-term basis. For
the medium and longer term, the goal is to educate participants on the
healthcare-related commercial, political and regulatory environment in
Turkey in order to arm them with the ability to sustain and expand
their business in Turkey and around the region.
Mission Scenario
The trade mission will go to Ankara, Istanbul, and Izmir May 4-8,
2014. Recognizing Turkey's regional importance, CS Bulgaria and State
Partner Posts, Azerbaijan, Georgia, Uzbekistan and Turkmenistan will
join the mission on the last day to meet with U.S. participants looking
for regional opportunities.
Trade mission members will meet with officials from the Ministry of
Health and Social Security Agency, and will take part in business
matchmaking appointments with private-sector entities. In addition,
they will attend an Embassy briefing and networking events with
industry and business associations, and participate in two site visits.
Participation in the mission will include the following:
Pre-travel briefings/webinar on subjects ranging from
business practices in Turkey to industry opportunities;
Pre-screened, targeted 1-1 meetings with potential
partners, distributors, or local industry contacts in Ankara, Izmir and
Istanbul;
Briefing by the U.S. Embassy Country Team;
Transportation to/from Ambassador residence and all
official networking events.
Participation in industry networking receptions;
Optional add-on for meetings with potential customers from
Bulgaria, Caucasus and Central Asia.
Proposed Timetable
------------------------------------------------------------------------
------------------------------------------------------------------------
Sunday, May 4................ Trade Mission Participants
Arrive in Ankara.
Sponsored reception.
Monday, May 5................ Welcome Briefing by U.S.
Ambassador and U.S. Embassy Country
Team.
[[Page 18320]]
Presentation by the Ministry of
Health on Turkish healthcare system and
Social Security Agency on healthcare
reimbursement system;
Delegation splits into groups.
Customized briefing by Ministry of
Health officials for each group's
specific line of business;
Hosted Lunch for mission
participants.
One-on-one business matchmaking
appointments.
Ambassador's Reception.
Tuesday, May 6............... Morning flight to Izmir.
No-host lunch.
One-on-one business matchmaking
appointments.
Sponsored dinner--Bay Cruise.
Wednesday, May 7............. Morning flight to Istanbul.
Site visit of a Turkish private
hospital (includes sponsored lunch at
hospital).
Site visit at a Turkish public
hospital.
No-host dinner.
Thursday, May 8.............. Full-day one-on-one business
matchmaking appointments.
Evening networking event dinner.
Friday, May 9 (Optional)..... One-on-one business matchmaking
appointments with delegations from
Partner Posts (as needed).
Trade Mission ends.
------------------------------------------------------------------------
Participation Requirements
All parties interested in participating in the Executive-Led U.S.--
Turkey Healthcare Trade Mission must complete and submit an application
for consideration by the Department of Commerce. All applicants will be
evaluated on their ability to meet certain conditions and best satisfy
the selection criteria as outlined below. The mission is open on a
first come first served basis up to 18-22 qualified U.S. companies.
Post can host a maximum of 22 individual firms, as such, we will vet
applicants on the basis of their consistency with the selection
criteria listed below.
Fees and Expenses
After a company has been selected to participate on the mission, a
payment to the Department of Commerce in the form of a participation
fee is required. The participation fee for one principal representative
will be $ 4,665 for large firms and $3,553 for a small or medium-sized
enterprise (SME).\*\ The fee for each additional firm representative
(large firm or SME) is $ 750. Expenses for lodging, some meals,
incidentals, and travel to/from Turkey and flights in Turkey will be
the responsibility of each mission participant.
---------------------------------------------------------------------------
\*\ An SME is defined as a firm with 500 or fewer employees or
that otherwise qualifies as a small business under SBA regulations
(see https://www.sba.gov/services/contracting opportunities/
sizestandardstopics/). Parent companies, affiliates, and
subsidiaries will be considered when determining business size. The
dual pricing schedule reflects the Commercial Service's user fee
schedule that became effective May 1, 2008 (for additional
information see https://www.export.gov/newsletter/march2008/initiatives.html).
---------------------------------------------------------------------------
Conditions for Participation
An applicant must submit a completed and signed mission
application and supplemental application materials, including adequate
information on the company's products and/or services, primary market
objectives, and goals for participation.
Each applicant must also certify that the products and
services it seeks to export through the mission are either produced in
the United States, or, if not, marketed under the name of a U.S. firm
and have at least fifty-one percent U.S. content.
Selection Criteria for Participation
Selection will be based on the following criteria:
Suitability of a company's products or services to the
mission's goals.
Applicant's potential for business in Turkey, including
likelihood of exports resulting from the trade mission.
Consistency of the applicant's goals and objectives with
the stated scope of the trade mission.
Any partisan political activities (including political
contributions) of an applicant are entirely irrelevant to the selection
process. Referrals from political organizations and any information,
including on the application, containing references to political
contributions or other partisan political activities will be excluded
from the application and will not be considered during the selection
process.
Timeframe for Recruitment and Applications
Mission recruitment will be conducted in an open and public manner,
including publication in the Federal Register (https://www.federalregister.gov/), posting on ITA's business development
mission calendar (https://export.gov/trademissions) and other Internet
web sites, press releases to general and trade media, direct mail,
broadcast fax, notices by industry trade associations and other
multiplier groups, and publicity at industry meetings, symposia,
conferences, and trade shows.
Recruitment will begin immediately and conclude no later than
Monday, December 16, 2013. The Department of Commerce will evaluate
applications and inform applicants of selection in three group
vettings, Group A, Group B, and Group C respectively.
We will vet all of the applications that are eligible at the time
of each vetting as a group on the three dates listed below:
Group A--August 15, 2013
Group B--October 14, 2013
Group C--December 16, 2013
Applications received after the December 16 deadline will be
considered only if space and scheduling constraints permit.
How To Apply
Applications can be downloaded from the business development
mission Web site (https://export.gov/trademissions/turkeyhealthcare2014)
or can be obtained by contacting the list of contacts (below).
Completed applications should be submitted to Global Trade Programs at
(email: turkeyhealthcare2014@trade.gov or fax: 202-482-9000).
Contacts
U.S. Commercial Service, Trade Events Program
Ms. Jessica Arnold, International Trade Specialist, Tel: 202-482-2026,
Email: Jessica.Arnold@trade.gov.
U.S. Commercial Service Turkey
Mr. Manoj Desai, Commercial Officer, Email: Manoj.Desai@trade.gov.
[[Page 18321]]
Ms. Ebru Olcay, Commercial Specialist, Email: Ebru.Olcay@trade.gov.
U.S. Commercial Service Turkey
55 New Sudbury Street, Suite 1826A, Boston, MA 02203, Tel: 617 565-
4301, Fax: 617 565-4313, Email: Michelle.Ouellette@trade.gov.
American Consulate General
Ucsehitler Sok. Kaplicalar Mevkii No: 2, 34460 Istinye, Istanbul,
Turkey, Tel: (90) 212 335-9000, Fax: (90) 212 335-9223.
U.S. Commercial Service Medical Technologies Team
Michelle Ouellette, Senior International Trade Specialist, U.S.
Department of Commerce, U.S. Export Assistance Center--Massachusetts.
Elnora Moye,
Trade Program Assistant.
[FR Doc. 2013-06797 Filed 3-25-13; 8:45 am]
BILLING CODE 3510-FP-P
