U.S. Healthcare Trade Mission to Turkey, 18318-18321 [2013-06797]

Download as PDF 18318 Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices season, it has been determined that an additional time is needed to allow for additional recruitment and marketing in support of the mission. Applications will be now be accepted through March 29, 2013 (and after that date if space remains and scheduling constraints permit), interested U.S. healthcare firms and trade organizations which have not already submitted an application are encouraged to do so as soon as possible. Amendments 1. For the reasons stated above, the Timeframe for Recruitment and Applications section of the Notice of the U.S. Healthcare Trade Mission to Russia published at 77 FR 77032, December 31, 2012, is amended to read as follows: Timeframe for Recruitment and Applications Mission recruitment will be conducted in an open and public manner, including publication in the Federal Register (http:// www.gpoaccess.gov/fr), posting on ITA’s trade mission calendar—http:// export.gov/trademissions—and other Internet web sites, press releases to general and trade media, direct mail, broadcast fax, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows. Recruitment will conclude no later than Friday, March 29, 2013. The U.S. Department of Commerce will review applications and make selection decisions on a rolling basis until the maximum of fifteen participants is reached. We will inform all applicants of selection decisions as soon as possible after the applications are reviewed. Applications received after the March 29nd deadline will be considered only if space and scheduling constraints permit FOR FURTHER INFORMATION CONTACT: Jessica Arnold, Commercial Service Trade Missions Program, Tel: 202–482– 2026, Fax: 202–482–9000, Email: jessica.arnold@trade.gov. Elnora Moye, Trade Program Assistant. srobinson on DSK4SPTVN1PROD with NOTICES [FR Doc. 2013–06796 Filed 3–25–13; 8:45 am] BILLING CODE 3510–FP–P VerDate Mar<15>2010 19:07 Mar 25, 2013 DEPARTMENT OF COMMERCE International Trade Administration U.S. Healthcare Trade Mission to Turkey International Trade Administration, Department of Commerce. ACTION: Notice. AGENCY: SUMMARY: The United States Department of Commerce, International Trade Administration. Mission Description The United States Department of Commerce, International Trade Administration, U.S. and Foreign Commercial Service (CS) is organizing an Executive-Led U.S.—Turkey Healthcare Trade Mission to Ankara, Istanbul, and Izmir on May 4–8, 2014. The trade mission to this Departmentpriority market follows successful Renewable Energy/Energy Efficiency and Aerospace/Defense trade missions in December 2011 and December 2012 respectively. Turkey has a compelling economic success story to tell and its healthcare sector has followed suit. 2011 was a record year for U.S. exports to Turkey and 2012 is expected to be a close second. Moreover, the Government of Turkey has set an ambitious goal of becoming a top ten economy by 2023; Turkey is currently at number 17. The U.S.—Turkey Healthcare Trade Mission is intended support growing healthcare services and technologies demand in Turkey. The Mission will focus on highpotential healthcare sub-sectors and opportunities identified through our market research. We expect the trade mission delegation to include representatives from a variety of U.S. medical equipment and device manufacturers and healthcare services providers. The mission will introduce these suppliers to end-users and prospective partners whose needs and capabilities are targeted to each U.S. participant’s strengths. Trade mission participants will have the opportunity to interact extensively with Commercial Service (CS) Turkey officers and specialists and key players in the industry to discuss industry developments, opportunities, and sales strategies. Commercial Setting Turkey is at the crossroads of Europe, the Middle East, and North Africa. With a population close to 80 million people, it has a significantly higher population growth rate compared than the U.K., Jkt 229001 PO 00000 Frm 00014 Fmt 4703 Sfmt 4703 France, Italy, and Germany. Median age is 29 years with 67% of the population between the ages of 15 to 64. Average life expectancy is 75 years. It has a fastgrowing middle class that is willing to spend more on quality goods and services, and a democratically elected government which has historically invested in raising living standards. Turkey’s GDP tripled in the last decade and is widely considered as one of the fastest growing economies in the world today. Turkey has a public healthcare system with a $20 billion federal budget for 2013—an increase of 19% over 2012. Healthcare budget allocation in the national budget jumped from 2.25% in 2002 to 4.4% in 2012 while per capita healthcare spending grew from $330 to $780 in the same period. With the OECD per capita spending average at $2,386 in 2012, there is significant growth potential in this market thanks to Turkey’s growing income and government programs. The Turkish government has made healthcare access and quality a priority. To improve healthcare access for its citizens, Turkey, in the last decade, invested $4.7 billion in healthcare construction. This resulted in a 172% increase in the number of hospital visits since 2002. Now the focus has evolved to quality care as state hospitals compete with privately run institutions. The government has unveiled a PPP (Public Private Partnership) initiative where 29 integrated health campuses will be built. A total of 45,000 beds will be integrated into the Turkish healthcare system through this model. Sixty percent of these projects have either been tendered or contracted, however equipment/services packages will only be finalized in 2014–2015. Specific Opportunities for Trade Mission Delegates Today, the medical equipment and supplies market is a $2.2 billion industry, placing Turkey in the worldwide marketplace for healthcare goods. By 2015, the medical equipment and supplies market in Turkey is projected to reach $3 billion as the above-mentioned integrated health campuses are built. These projects lend opportunities to healthcare architectural and engineering firms, medical device and supplies manufacturers as well as hospital operators. The Ministry of Health is the largest purchaser in the healthcare market in Turkey. The Table below shows the distribution of healthcare facilities by type of ownership: E:\FR\FM\26MRN1.SGM 26MRN1 18319 Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices 2002 Type Number of hospitals Percent 2011 Number of hospital beds Number of hospitals Percent Percent Growth percent Number of hospital beds Percent Number of hospitals Number of hospital beds Ministry of Health University .... Private .. Other .... 774 67 107,394 65 840 58 121,297 62 8.5 12 50 271 61 4 23 6 26,341 12,387 18,349 16 8 12 65 503 45 4 35 3 34,802 31,648 6,757 18 16 4 30 85 -26 32 155 -63 Total ..... 1,156 .................. 164,471 .................. 1,453 .................. 194,504 .................. 26 19 The growth in the number of healthcare facilities, the patients accessing healthcare services, and the renewed focus on quality care has resulted in higher demand for advanced medical devices like MRI, CT, ECHO, Ultrasound and Doppler Ultrasonography. U.S. firms are particularly competitive in these sectors, thus our trade mission focus. Growth in the number of devices in Turkey’s in-patient healthcare facilities from 2002 to 2011 is impressive: Type of device 2002 srobinson on DSK4SPTVN1PROD with NOTICES MRI ...................................................................................................................................................................... CT ........................................................................................................................................................................ ECHO ................................................................................................................................................................... Ultrasound ............................................................................................................................................................ Doppler Ultrasonography ..................................................................................................................................... Medical services for foreign patients, also sustains growth in the Turkish medical equipment and healthcare markets. It is estimated that Turkish private and public establishments will serve one million foreign patients by 2015. Turkey attracts a lot of patients from the Middle East, North Africa and Europe. These patients mainly visit Turkish hospitals for bone marrow transplantation, cardiovascular surgery, cyber knife and gamma knife treatments, ophthalmology, plastic surgery, dental services and oncology. Again, U.S. exporters are highly competitive in these sectors. As a result of this externally and internally driven transformation in the Turkish health sector, we believe there are opportunities for U.S. manufacturers for the following medical devices – • Advanced pre-screening and diagnostics devices, • Advanced point-of-care devices, • Advanced surgical devices, • Remote patient monitoring devices, • Cancer treatment devices, • Clinical chemistry and laboratory devices, • Dental devices, • Implants used in orthopedics and traumatology • Ultrasound and Imaging equipment • E-health and Mhealth systems and • Telemedicine systems Mission Goals Our mission goal is to leverage our detailed understanding of the Turkish healthcare market and match its demand with select U.S. suppliers to generate sales on an immediate or shortterm basis. For the medium and longer term, the goal is to educate participants on the healthcare-related commercial, political and regulatory environment in Turkey in order to arm them with the ability to sustain and expand their business in Turkey and around the region. Mission Scenario The trade mission will go to Ankara, Istanbul, and Izmir May 4–8, 2014. Recognizing Turkey’s regional importance, CS Bulgaria and State Partner Posts, Azerbaijan, Georgia, Uzbekistan and Turkmenistan will join the mission on the last day to meet with Monday, May 5 .................... VerDate Mar<15>2010 19:07 Mar 25, 2013 • Trade Mission Participants Arrive in Ankara. • Sponsored reception. • Welcome Briefing by U.S. Ambassador and U.S. Embassy Country Team. Jkt 229001 PO 00000 Frm 00015 Fmt 4703 Sfmt 4703 781 1,088 1,181 3,775 2,091 Growth (percent) 1,247 237 356 276 207 U.S. participants looking for regional opportunities. Trade mission members will meet with officials from the Ministry of Health and Social Security Agency, and will take part in business matchmaking appointments with private-sector entities. In addition, they will attend an Embassy briefing and networking events with industry and business associations, and participate in two site visits. Participation in the mission will include the following: • Pre-travel briefings/webinar on subjects ranging from business practices in Turkey to industry opportunities; • Pre-screened, targeted 1–1 meetings with potential partners, distributors, or local industry contacts in Ankara, Izmir and Istanbul; • Briefing by the U.S. Embassy Country Team; • Transportation to/from Ambassador residence and all official networking events. • Participation in industry networking receptions; • Optional add-on for meetings with potential customers from Bulgaria, Caucasus and Central Asia. PROPOSED TIMETABLE Sunday, May 4 ..................... 58 323 259 1,005 681 2011 E:\FR\FM\26MRN1.SGM 26MRN1 18320 Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices PROPOSED TIMETABLE—Continued Tuesday, May 6 ................... Wednesday, May 7 .............. Thursday, May 8 .................. Friday, May 9 (Optional) ...... • Presentation by the Ministry of Health on Turkish healthcare system and Social Security Agency on healthcare reimbursement system; • Delegation splits into groups. Customized briefing by Ministry of Health officials for each group’s specific line of business; • Hosted Lunch for mission participants. • One-on-one business matchmaking appointments. • Ambassador’s Reception. • Morning flight to Izmir. • No-host lunch. • One-on-one business matchmaking appointments. • Sponsored dinner—Bay Cruise. • Morning flight to Istanbul. • Site visit of a Turkish private hospital (includes sponsored lunch at hospital). • Site visit at a Turkish public hospital. • No-host dinner. • Full-day one-on-one business matchmaking appointments. • Evening networking event dinner. • One-on-one business matchmaking appointments with delegations from Partner Posts (as needed). • Trade Mission ends. Participation Requirements All parties interested in participating in the Executive-Led U.S.—Turkey Healthcare Trade Mission must complete and submit an application for consideration by the Department of Commerce. All applicants will be evaluated on their ability to meet certain conditions and best satisfy the selection criteria as outlined below. The mission is open on a first come first served basis up to 18–22 qualified U.S. companies. Post can host a maximum of 22 individual firms, as such, we will vet applicants on the basis of their consistency with the selection criteria listed below. Fees and Expenses After a company has been selected to participate on the mission, a payment to the Department of Commerce in the form of a participation fee is required. The participation fee for one principal representative will be $ 4,665 for large firms and $3,553 for a small or mediumsized enterprise (SME).* The fee for each additional firm representative (large firm or SME) is $ 750. Expenses for lodging, some meals, incidentals, and travel to/from Turkey and flights in Turkey will be the responsibility of each mission participant. srobinson on DSK4SPTVN1PROD with NOTICES Conditions for Participation • An applicant must submit a completed and signed mission * An SME is defined as a firm with 500 or fewer employees or that otherwise qualifies as a small business under SBA regulations (see http:// www.sba.gov/services/contracting opportunities/ sizestandardstopics/index.html). Parent companies, affiliates, and subsidiaries will be considered when determining business size. The dual pricing schedule reflects the Commercial Service’s user fee schedule that became effective May 1, 2008 (for additional information see http://www.export.gov/ newsletter/march2008/initiatives.html). VerDate Mar<15>2010 19:07 Mar 25, 2013 Jkt 229001 application and supplemental application materials, including adequate information on the company’s products and/or services, primary market objectives, and goals for participation. • Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, marketed under the name of a U.S. firm and have at least fifty-one percent U.S. content. Selection Criteria for Participation Selection will be based on the following criteria: • Suitability of a company’s products or services to the mission’s goals. • Applicant’s potential for business in Turkey, including likelihood of exports resulting from the trade mission. • Consistency of the applicant’s goals and objectives with the stated scope of the trade mission. Any partisan political activities (including political contributions) of an applicant are entirely irrelevant to the selection process. Referrals from political organizations and any information, including on the application, containing references to political contributions or other partisan political activities will be excluded from the application and will not be considered during the selection process. Timeframe for Recruitment and Applications Mission recruitment will be conducted in an open and public manner, including publication in the Federal Register (https:// www.federalregister.gov/), posting on ITA’s business development mission calendar (http://export.gov/ trademissions) and other Internet web sites, press releases to general and trade PO 00000 Frm 00016 Fmt 4703 Sfmt 4703 media, direct mail, broadcast fax, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows. Recruitment will begin immediately and conclude no later than Monday, December 16, 2013. The Department of Commerce will evaluate applications and inform applicants of selection in three group vettings, Group A, Group B, and Group C respectively. We will vet all of the applications that are eligible at the time of each vetting as a group on the three dates listed below: Group A—August 15, 2013 Group B—October 14, 2013 Group C—December 16, 2013 Applications received after the December 16 deadline will be considered only if space and scheduling constraints permit. How To Apply Applications can be downloaded from the business development mission Web site (http://export.gov/trademissions/ turkeyhealthcare2014) or can be obtained by contacting the list of contacts (below). Completed applications should be submitted to Global Trade Programs at (email: turkeyhealthcare2014@trade.gov or fax: 202–482–9000). Contacts U.S. Commercial Service, Trade Events Program Ms. Jessica Arnold, International Trade Specialist, Tel: 202–482–2026, Email: Jessica.Arnold@trade.gov. U.S. Commercial Service Turkey Mr. Manoj Desai, Commercial Officer, Email: Manoj.Desai@trade.gov. E:\FR\FM\26MRN1.SGM 26MRN1 Federal Register / Vol. 78, No. 58 / Tuesday, March 26, 2013 / Notices Ms. Ebru Olcay, Commercial Specialist, Email: Ebru.Olcay@trade.gov. U.S. Commercial Service Turkey 55 New Sudbury Street, Suite 1826A, Boston, MA 02203, Tel: 617 565– 4301, Fax: 617 565–4313, Email: Michelle.Ouellette@trade.gov. American Consulate General Ucsehitler Sok. Kaplicalar Mevkii No: 2, 34460 Istinye, Istanbul, Turkey, Tel: (90) 212 335–9000, Fax: (90) 212 335– 9223. U.S. Commercial Service Medical Technologies Team Michelle Ouellette, Senior International Trade Specialist, U.S. Department of Commerce, U.S. Export Assistance Center—Massachusetts. Elnora Moye, Trade Program Assistant. [FR Doc. 2013–06797 Filed 3–25–13; 8:45 am] BILLING CODE 3510–FP–P DEPARTMENT OF COMMERCE National Institute of Standards and Technology International Code Council: The Update Process for the International Codes and Standards National Institute of Standards and Technology, Commerce. ACTION: Notice. srobinson on DSK4SPTVN1PROD with NOTICES AGENCY: SUMMARY: The International Code Council (ICC), promulgator of the International Codes and Standards, maintains a process for updating the entire family of International Codes based on receipt of proposals from interested individuals and organizations involved in the construction industry as well as the general public. The codes are updated every three years. The purpose of this notice is to increase public participation in the system used by ICC to develop and maintain its codes and standards. The publication of this notice by the National Institute of Standards and Technology (NIST) on behalf of ICC is being undertaken as a public service; NIST does not necessarily endorse, approve, or recommend any of the codes or standards referenced in the notice. DATES: The date of the next Committee Action Hearings is April 21–30, 2013 in Dallas, TX at the Sheraton Dallas Hotel. This will be followed by the Public Comment Hearings October 2, 2013 in Atlantic City, New Jersey at the Atlantic City Convention Center. VerDate Mar<15>2010 19:07 Mar 25, 2013 Jkt 229001 Committee Action Hearings in Dallas, TX at the Sheraton Dallas Hotel and the Public Comment Hearings in Atlantic City, New Jersey at the Atlantic City Convention Center. FOR FURTHER INFORMATION CONTACT: Mike Pfeiffer, PE, Deputy SVP, Technical Services,4051 West Flossmoor Road, Country Club Hills, Illinois 60478; Telephone 888–ICC– SAFE, Extension 4338. David F. Alderman, NIST, 100 Bureau Drive, MS 2100, Gaithersburg, MD 20899, email: david.alderman@nist.gov or by phone at 301–975–4019. SUPPLEMENTARY INFORMATION: ADDRESSES: Background ICC produces the only family of Codes and Standards that are comprehensive, coordinated, and necessary to regulate the built environment. Federal agencies frequently use these codes and standards as the basis for developing Federal regulations concerning new and existing construction. This is the second year of ICC’s three year cycle. The fifteen International Codes are updated on a three year cycle where each code is updated in a specific year. In this current three year cycle, 5 codes were updated in 2012, 9 will be updated in 2013 and one will be updated in 2014. Completion of this cycle results in the 2015 edition of the International Codes which are scheduled to be published in the first half of 2014. For detailed information on the 2012/2013/2014 Cycle, including a list of codes to be updated and in which cycle, go to: http://www.iccsafe. org/cs/codes/Web pages/cycle.aspx. The Code Development Process is initiated when proposals from interested persons, supported by written data, views, or arguments are solicited and published in the Code Change Agenda document. This document is posted a minimum of 30 days in advance of the Committee Action Hearing serves as the agenda. At the Committee Action Hearing, the ICC Code Development Committee considers testimony on every proposal and acts on each one individually (Approval, Disapproval, or Approval as Modified). The results are published in a report entitled the Report of the Committee Action Hearing, which identifies the disposition of each proposal and the reason for the committee’s action. Anyone wishing to submit a comment on the committee’s action, expressing support or opposition to the action, is provided the opportunity to do so. Comments received are published and distributed in a document called the Public PO 00000 Frm 00017 Fmt 4703 Sfmt 4703 18321 Comment Agenda which serves as the agenda for the second hearing called the Public Comment Hearing. As part of ICC’s Governmental Consensus Process, at the Public Comment Hearing, only ICC’s Governmental Members are permitted to vote as they have no vested interest other than health, safety and welfare in the enforcement of the code. Proposals which are approved at the Public Comment Hearing are incorporated in the subsequent Edition, with the next cycle starting with the submittal deadline for proposals. International Code Council, 4051 W Flossmoor Road, Country Club Hills, Illinois 60478; or download a copy from the ICC Web site noted previously. The International Codes and Standards consist of the following: ICC Codes International Building Code. International Energy Conservation Code. International Existing Building Code. International Fire Code. International Fuel Gas Code. International Green Construction Code. International Mechanical Code. ICC Performance Code for Buildings and Facilities. International Plumbing Code. International Private Sewage Disposal Code. International Property Maintenance Code. International Residential Code. International Swimming Pool and Spa Code International Wildland-Urban Interface Code. International Zoning Code. ICC Standards ICC A 117.1: Accessible and Usable Buildings and Facilities. ICC 300: Standard on Bleachers, Folding and Telescopic Seating and Grandstands. ICC 400: Standard on the Design and Construction of Log Structures. ICC 500: ICC/NSSA Standard on the Design and Construction of Storm Shelters. ICC 600: Standard for Residential Construction in High Wind Regions. ICC 700: National Green Building Standard The maintenance process for ICC Standards such as ICC A117.1 follows a similar process of soliciting proposals, committee action, public comment and ultimately the update and publication of the standard. ICC’s Standard development process meets ANSI requirements for standard’s development. E:\FR\FM\26MRN1.SGM 26MRN1

Agencies

[Federal Register Volume 78, Number 58 (Tuesday, March 26, 2013)]
[Notices]
[Pages 18318-18321]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-06797]


-----------------------------------------------------------------------

DEPARTMENT OF COMMERCE

International Trade Administration


U.S. Healthcare Trade Mission to Turkey

AGENCY: International Trade Administration, Department of Commerce.

ACTION: Notice.

-----------------------------------------------------------------------

SUMMARY: The United States Department of Commerce, International Trade 
Administration.

Mission Description

    The United States Department of Commerce, International Trade 
Administration, U.S. and Foreign Commercial Service (CS) is organizing 
an Executive-Led U.S.--Turkey Healthcare Trade Mission to Ankara, 
Istanbul, and Izmir on May 4-8, 2014.
    The trade mission to this Department-priority market follows 
successful Renewable Energy/Energy Efficiency and Aerospace/Defense 
trade missions in December 2011 and December 2012 respectively.
    Turkey has a compelling economic success story to tell and its 
healthcare sector has followed suit. 2011 was a record year for U.S. 
exports to Turkey and 2012 is expected to be a close second. Moreover, 
the Government of Turkey has set an ambitious goal of becoming a top 
ten economy by 2023; Turkey is currently at number 17. The U.S.--Turkey 
Healthcare Trade Mission is intended support growing healthcare 
services and technologies demand in Turkey. The Mission will focus on 
high-potential healthcare sub-sectors and opportunities identified 
through our market research. We expect the trade mission delegation to 
include representatives from a variety of U.S. medical equipment and 
device manufacturers and healthcare services providers. The mission 
will introduce these suppliers to end-users and prospective partners 
whose needs and capabilities are targeted to each U.S. participant's 
strengths. Trade mission participants will have the opportunity to 
interact extensively with Commercial Service (CS) Turkey officers and 
specialists and key players in the industry to discuss industry 
developments, opportunities, and sales strategies.

Commercial Setting

    Turkey is at the crossroads of Europe, the Middle East, and North 
Africa. With a population close to 80 million people, it has a 
significantly higher population growth rate compared than the U.K., 
France, Italy, and Germany. Median age is 29 years with 67% of the 
population between the ages of 15 to 64. Average life expectancy is 75 
years. It has a fast-growing middle class that is willing to spend more 
on quality goods and services, and a democratically elected government 
which has historically invested in raising living standards. Turkey's 
GDP tripled in the last decade and is widely considered as one of the 
fastest growing economies in the world today.
    Turkey has a public healthcare system with a $20 billion federal 
budget for 2013--an increase of 19% over 2012. Healthcare budget 
allocation in the national budget jumped from 2.25% in 2002 to 4.4% in 
2012 while per capita healthcare spending grew from $330 to $780 in the 
same period. With the OECD per capita spending average at $2,386 in 
2012, there is significant growth potential in this market thanks to 
Turkey's growing income and government programs. The Turkish government 
has made healthcare access and quality a priority. To improve 
healthcare access for its citizens, Turkey, in the last decade, 
invested $4.7 billion in healthcare construction. This resulted in a 
172% increase in the number of hospital visits since 2002. Now the 
focus has evolved to quality care as state hospitals compete with 
privately run institutions. The government has unveiled a PPP (Public 
Private Partnership) initiative where 29 integrated health campuses 
will be built. A total of 45,000 beds will be integrated into the 
Turkish healthcare system through this model. Sixty percent of these 
projects have either been tendered or contracted, however equipment/
services packages will only be finalized in 2014-2015.

Specific Opportunities for Trade Mission Delegates

    Today, the medical equipment and supplies market is a $2.2 billion 
industry, placing Turkey in the worldwide marketplace for healthcare 
goods. By 2015, the medical equipment and supplies market in Turkey is 
projected to reach $3 billion as the above-mentioned integrated health 
campuses are built. These projects lend opportunities to healthcare 
architectural and engineering firms, medical device and supplies 
manufacturers as well as hospital operators.
    The Ministry of Health is the largest purchaser in the healthcare 
market in Turkey. The Table below shows the distribution of healthcare 
facilities by type of ownership:

[[Page 18319]]



--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                       2002                                            2011                           Growth percent
                                 -----------------------------------------------------------------------------------------------------------------------
              Type                                         Number of                                       Number of                           Number of
                                   Number of    Percent    hospital     Percent    Number of    Percent    hospital     Percent    Number of   hospital
                                   hospitals                 beds                  hospitals                 beds                  hospitals     beds
--------------------------------------------------------------------------------------------------------------------------------------------------------
Ministry of Health..............         774          67     107,394          65         840          58     121,297          62         8.5          12
University......................          50           4      26,341          16          65           4      34,802          18          30          32
Private.........................         271          23      12,387           8         503          35      31,648          16          85         155
Other...........................          61           6      18,349          12          45           3       6,757           4         -26         -63
���������������������������������
        Total...................       1,156  ..........     164,471  ..........       1,453  ..........     194,504  ..........          26          19
--------------------------------------------------------------------------------------------------------------------------------------------------------

    The growth in the number of healthcare facilities, the patients 
accessing healthcare services, and the renewed focus on quality care 
has resulted in higher demand for advanced medical devices like MRI, 
CT, ECHO, Ultrasound and Doppler Ultrasonography. U.S. firms are 
particularly competitive in these sectors, thus our trade mission 
focus. Growth in the number of devices in Turkey's in-patient 
healthcare facilities from 2002 to 2011 is impressive:

------------------------------------------------------------------------
                                                                 Growth
            Type of  device                 2002       2011    (percent)
------------------------------------------------------------------------
MRI....................................         58        781      1,247
CT.....................................        323      1,088        237
ECHO...................................        259      1,181        356
Ultrasound.............................      1,005      3,775        276
Doppler Ultrasonography................        681      2,091        207
------------------------------------------------------------------------

    Medical services for foreign patients, also sustains growth in the 
Turkish medical equipment and healthcare markets. It is estimated that 
Turkish private and public establishments will serve one million 
foreign patients by 2015. Turkey attracts a lot of patients from the 
Middle East, North Africa and Europe. These patients mainly visit 
Turkish hospitals for bone marrow transplantation, cardiovascular 
surgery, cyber knife and gamma knife treatments, ophthalmology, plastic 
surgery, dental services and oncology. Again, U.S. exporters are highly 
competitive in these sectors.
    As a result of this externally and internally driven transformation 
in the Turkish health sector, we believe there are opportunities for 
U.S. manufacturers for the following medical devices -
     Advanced pre-screening and diagnostics devices,
     Advanced point-of-care devices,
     Advanced surgical devices,
     Remote patient monitoring devices,
     Cancer treatment devices,
     Clinical chemistry and laboratory devices,
     Dental devices,
     Implants used in orthopedics and traumatology
     Ultrasound and Imaging equipment
     E-health and Mhealth systems and
     Telemedicine systems

Mission Goals

    Our mission goal is to leverage our detailed understanding of the 
Turkish healthcare market and match its demand with select U.S. 
suppliers to generate sales on an immediate or short-term basis. For 
the medium and longer term, the goal is to educate participants on the 
healthcare-related commercial, political and regulatory environment in 
Turkey in order to arm them with the ability to sustain and expand 
their business in Turkey and around the region.

Mission Scenario

    The trade mission will go to Ankara, Istanbul, and Izmir May 4-8, 
2014. Recognizing Turkey's regional importance, CS Bulgaria and State 
Partner Posts, Azerbaijan, Georgia, Uzbekistan and Turkmenistan will 
join the mission on the last day to meet with U.S. participants looking 
for regional opportunities.
    Trade mission members will meet with officials from the Ministry of 
Health and Social Security Agency, and will take part in business 
matchmaking appointments with private-sector entities. In addition, 
they will attend an Embassy briefing and networking events with 
industry and business associations, and participate in two site visits.
    Participation in the mission will include the following:
     Pre-travel briefings/webinar on subjects ranging from 
business practices in Turkey to industry opportunities;
     Pre-screened, targeted 1-1 meetings with potential 
partners, distributors, or local industry contacts in Ankara, Izmir and 
Istanbul;
     Briefing by the U.S. Embassy Country Team;
     Transportation to/from Ambassador residence and all 
official networking events.
     Participation in industry networking receptions;
     Optional add-on for meetings with potential customers from 
Bulgaria, Caucasus and Central Asia.

                           Proposed Timetable
------------------------------------------------------------------------
 
------------------------------------------------------------------------
Sunday, May 4................   Trade Mission Participants
                                Arrive in Ankara.
                                Sponsored reception.
Monday, May 5................   Welcome Briefing by U.S.
                                Ambassador and U.S. Embassy Country
                                Team.

[[Page 18320]]

 
                                Presentation by the Ministry of
                                Health on Turkish healthcare system and
                                Social Security Agency on healthcare
                                reimbursement system;
                                Delegation splits into groups.
                                Customized briefing by Ministry of
                                Health officials for each group's
                                specific line of business;
                                Hosted Lunch for mission
                                participants.
                                One-on-one business matchmaking
                                appointments.
                                Ambassador's Reception.
Tuesday, May 6...............   Morning flight to Izmir.
                                No-host lunch.
                                One-on-one business matchmaking
                                appointments.
                                Sponsored dinner--Bay Cruise.
Wednesday, May 7.............   Morning flight to Istanbul.
                                Site visit of a Turkish private
                                hospital (includes sponsored lunch at
                                hospital).
                                Site visit at a Turkish public
                                hospital.
                                No-host dinner.
Thursday, May 8..............   Full-day one-on-one business
                                matchmaking appointments.
                                Evening networking event dinner.
Friday, May 9 (Optional).....   One-on-one business matchmaking
                                appointments with delegations from
                                Partner Posts (as needed).
                                Trade Mission ends.
------------------------------------------------------------------------

Participation Requirements

    All parties interested in participating in the Executive-Led U.S.--
Turkey Healthcare Trade Mission must complete and submit an application 
for consideration by the Department of Commerce. All applicants will be 
evaluated on their ability to meet certain conditions and best satisfy 
the selection criteria as outlined below. The mission is open on a 
first come first served basis up to 18-22 qualified U.S. companies. 
Post can host a maximum of 22 individual firms, as such, we will vet 
applicants on the basis of their consistency with the selection 
criteria listed below.

Fees and Expenses

    After a company has been selected to participate on the mission, a 
payment to the Department of Commerce in the form of a participation 
fee is required. The participation fee for one principal representative 
will be $ 4,665 for large firms and $3,553 for a small or medium-sized 
enterprise (SME).\*\ The fee for each additional firm representative 
(large firm or SME) is $ 750. Expenses for lodging, some meals, 
incidentals, and travel to/from Turkey and flights in Turkey will be 
the responsibility of each mission participant.
---------------------------------------------------------------------------

    \*\ An SME is defined as a firm with 500 or fewer employees or 
that otherwise qualifies as a small business under SBA regulations 
(see http://www.sba.gov/services/contracting opportunities/
sizestandardstopics/index.html). Parent companies, affiliates, and 
subsidiaries will be considered when determining business size. The 
dual pricing schedule reflects the Commercial Service's user fee 
schedule that became effective May 1, 2008 (for additional 
information see http://www.export.gov/newsletter/march2008/initiatives.html).
---------------------------------------------------------------------------

Conditions for Participation

     An applicant must submit a completed and signed mission 
application and supplemental application materials, including adequate 
information on the company's products and/or services, primary market 
objectives, and goals for participation.
     Each applicant must also certify that the products and 
services it seeks to export through the mission are either produced in 
the United States, or, if not, marketed under the name of a U.S. firm 
and have at least fifty-one percent U.S. content.

Selection Criteria for Participation

    Selection will be based on the following criteria:
     Suitability of a company's products or services to the 
mission's goals.
     Applicant's potential for business in Turkey, including 
likelihood of exports resulting from the trade mission.
     Consistency of the applicant's goals and objectives with 
the stated scope of the trade mission.
    Any partisan political activities (including political 
contributions) of an applicant are entirely irrelevant to the selection 
process. Referrals from political organizations and any information, 
including on the application, containing references to political 
contributions or other partisan political activities will be excluded 
from the application and will not be considered during the selection 
process.

Timeframe for Recruitment and Applications

    Mission recruitment will be conducted in an open and public manner, 
including publication in the Federal Register (https://www.federalregister.gov/), posting on ITA's business development 
mission calendar (http://export.gov/trademissions) and other Internet 
web sites, press releases to general and trade media, direct mail, 
broadcast fax, notices by industry trade associations and other 
multiplier groups, and publicity at industry meetings, symposia, 
conferences, and trade shows.
    Recruitment will begin immediately and conclude no later than 
Monday, December 16, 2013. The Department of Commerce will evaluate 
applications and inform applicants of selection in three group 
vettings, Group A, Group B, and Group C respectively.
    We will vet all of the applications that are eligible at the time 
of each vetting as a group on the three dates listed below:

Group A--August 15, 2013
Group B--October 14, 2013
Group C--December 16, 2013

    Applications received after the December 16 deadline will be 
considered only if space and scheduling constraints permit.

How To Apply

    Applications can be downloaded from the business development 
mission Web site (http://export.gov/trademissions/turkeyhealthcare2014) 
or can be obtained by contacting the list of contacts (below). 
Completed applications should be submitted to Global Trade Programs at 
(email: turkeyhealthcare2014@trade.gov or fax: 202-482-9000).

Contacts

U.S. Commercial Service, Trade Events Program

Ms. Jessica Arnold, International Trade Specialist, Tel: 202-482-2026, 
Email: Jessica.Arnold@trade.gov.

U.S. Commercial Service Turkey

Mr. Manoj Desai, Commercial Officer, Email: Manoj.Desai@trade.gov.

[[Page 18321]]

Ms. Ebru Olcay, Commercial Specialist, Email: Ebru.Olcay@trade.gov.

U.S. Commercial Service Turkey

55 New Sudbury Street, Suite 1826A, Boston, MA 02203, Tel: 617 565-
4301, Fax: 617 565-4313, Email: Michelle.Ouellette@trade.gov.

American Consulate General

Ucsehitler Sok. Kaplicalar Mevkii No: 2, 34460 Istinye, Istanbul, 
Turkey, Tel: (90) 212 335-9000, Fax: (90) 212 335-9223.

U.S. Commercial Service Medical Technologies Team

Michelle Ouellette, Senior International Trade Specialist, U.S. 
Department of Commerce, U.S. Export Assistance Center--Massachusetts.

Elnora Moye,
Trade Program Assistant.
[FR Doc. 2013-06797 Filed 3-25-13; 8:45 am]
BILLING CODE 3510-FP-P