Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Relating to the General Securities Sales Supervisor (Series 9/10) Registration Category, 11925-11927 [2013-03818]
Download as PDF
Federal Register / Vol. 78, No. 34 / Wednesday, February 20, 2013 / Notices
At any time within 60 days of the
filing of such proposed rule change, the
Commission summarily may
temporarily suspend such rule change if
it appears to the Commission that such
action is necessary or appropriate in the
public interest, for the protection of
investors, or otherwise in furtherance of
the purposes of the Act.
the Plan. Thus, the proposed changes
will not impose any burden on
competition while providing trading
pause requirements specified in the
Plan.
C. Self-Regulatory Organization’s
Statement on Comments on the
Proposed Rule Change Received From
Members, Participants, or Others
Written comments were neither
solicited nor received.
III. Date of Effectiveness of the
Proposed Rule Change and Timing for
Commission Action
The Exchange has filed the proposed
rule change pursuant to Section
19(b)(3)(A)(iii) of the Act 15 and Rule
19b–4(f)(6) thereunder.16 Because the
proposed rule change does not: (i)
Significantly affect the protection of
investors or the public interest; (ii)
impose any significant burden on
competition; and (iii) become operative
prior to 30 days from the date on which
it was filed, or such shorter time as the
Commission may designate, if
consistent with the protection of
investors and the public interest, the
proposed rule change has become
effective pursuant to Section 19(b)(3)(A)
of the Act and Rule 19b–4(f)(6)(iii)
thereunder.
A proposed rule change filed under
Rule 19b–4(f)(6) 17 normally does not
become operative prior to 30 days after
the date of the filing. However, pursuant
to Rule 19b–4(f)(6)(iii),18 the
Commission may designate a shorter
time if such action is consistent with the
protection of investors and the public
interest. The Exchange has asked the
Commission to waive the 30-day
operative delay so that the proposal may
become operative immediately upon
filing. The Commission believes that
waiving the 30-day operative delay is
consistent with the protection of
investors and the public interest
because such waiver would allow the
pilot program to continue
uninterrupted. Accordingly, the
Commission hereby grants the
Exchange’s request and designates the
proposal operative upon filing.19
15 15
U.S.C. 78s(b)(3)(A)(iii).
CFR 240.19b–4(f)(6). In addition, Rule 19b–
4(f)(6) requires the Exchange to give the
Commission written notice of the Exchange’s intent
to file the proposed rule change, along with a brief
description and text of the proposed rule change,
at least five business days prior to the date of filing
of the proposed rule change, or such shorter time
as designated by the Commission. The Exchange
has satisfied this requirement.
17 17 CFR 240.19b-4(f)(6).
18 17 CFR 240.19b-4(f)(6)(iii).
19 For purposes only of waiving the 30-day
operative delay, the Commission has considered the
srobinson on DSK4SPTVN1PROD with NOTICES
16 17
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IV. Solicitation of Comments
Interested persons are invited to
submit written data, views, and
arguments concerning the foregoing,
including whether the proposed rule
change is consistent with the Act.
Comments may be submitted by any of
the following methods:
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an email to rulecomments@sec.gov. Please include File
Number SR–NASDAQ–2013–026 on the
subject line.
Paper Comments
• Send paper comments in triplicate
to Elizabeth M. Murphy, Secretary,
Securities and Exchange Commission,
100 F Street NE., Washington, DC
20549–1090.
All submissions should refer to File
Number SR–NASDAQ–2013–026. This
file number should be included on the
subject line if email is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for Web site viewing and
printing in the Commission’s Public
Reference Room, 100 F Street NE.,
Washington, DC 20549, on official
business days between the hours of
10:00 a.m. and 3:00 p.m. Copies of such
filing also will be available for
inspection and copying at the principal
office of the Exchange. All comments
received will be posted without change;
the Commission does not edit personal
identifying information from
submissions. You should submit only
information that you wish to make
publicly available. All submissions
should refer to File Number SR–
NASDAQ–2013–026 and should be
submitted on or before March 13, 2013.
For the Commission, by the Division of
Trading and Markets, pursuant to delegated
authority.20
Kevin M. O’Neill,
Deputy Secretary.
[FR Doc. 2013–03817 Filed 2–19–13; 8:45 am]
BILLING CODE 8011–01–P
SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–68918; File No. SR–FINRA–
2013–014]
Self-Regulatory Organizations;
Financial Industry Regulatory
Authority, Inc.; Notice of Filing and
Immediate Effectiveness of a Proposed
Rule Change Relating to the General
Securities Sales Supervisor (Series 9/
10) Registration Category
February 13, 2013.
Pursuant to Section 19(b)(1) of the
Securities Exchange Act of 1934 (‘‘Act’’
or ‘‘SEA’’) 1 and Rule 19b–4
thereunder,2 notice is hereby given that
on February 1, 2013, Financial Industry
Regulatory Authority, Inc. (‘‘FINRA’’)
filed with the Securities and Exchange
Commission (‘‘SEC’’ or ‘‘Commission’’)
the proposed rule change as described
in Items I and II below, which Items
have been prepared by FINRA. FINRA
has designated the proposed rule change
as constituting a ‘‘non-controversial’’
rule change under paragraph (f)(6) of
Rule 19b–4 under the Act,3 which
renders the proposal effective upon
filing with the Commission. The
Commission is publishing this notice to
solicit comments on the proposed rule
change from interested persons.
I. Self-Regulatory Organization’s
Statement of the Terms of Substance of
the Proposed Rule Change
FINRA is proposing to amend NASD
Rule 1022(g) (Limited Principal—
General Securities Sales Supervisor) and
NASD IM–1022–2 (Limited Principal—
General Securities Sales Supervisor) to
remove the restriction on General
Securities Sales Supervisors from
approving advertisements as defined in
NASD Rule 2210 (Communications with
the Public).
20 17
CFR 200.30–3(a)(12).
U.S.C. 78s(b)(1).
2 17 CFR 240.19b–4.
3 17 CFR 240.19b–4(f)(6).
1 15
proposed rule’s impact on efficiency, competition,
and capital formation. See 15 U.S.C. 78c(f).
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11925
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11926
Federal Register / Vol. 78, No. 34 / Wednesday, February 20, 2013 / Notices
The text of the proposed rule change
is available on FINRA’s Web site at
https://www.finra.org, at the principal
office of FINRA and at the
Commission’s Public Reference Room.
II. Self-Regulatory Organization’s
Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule
Change
In its filing with the Commission,
FINRA included statements concerning
the purpose of and basis for the
proposed rule change and discussed any
comments it received on the proposed
rule change. The text of these statements
may be examined at the places specified
in Item IV below. FINRA has prepared
summaries, set forth in sections A, B,
and C below, of the most significant
aspects of such statements.
A. Self-Regulatory Organization’s
Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule
Change
srobinson on DSK4SPTVN1PROD with NOTICES
1. Purpose
Pursuant to NASD Rule 1022(g), if a
principal’s supervisory activities are
limited solely to securities sales
activities, the principal may register and
qualify as a General Securities Sales
Supervisor (Series 9/10) rather than
separately register and qualify in
multiple principal registration
categories as may be applicable, such as
registering and qualifying as a General
Securities Principal (Series 24) and
Registered Options Principal (Series 4)
to supervise sales of corporate securities
and options, respectively. A person
registering as a General Securities Sales
Supervisor must satisfy the General
Securities Representative (Series 7)
prerequisite registration and pass the
appropriate qualification examinations
for General Securities Sales Supervisors.
In addition, General Securities Sales
Supervisors are eligible to supervise
security futures activities if they
complete a firm-element continuing
education program that addresses
security futures products.4 NASD IM–
1022–2 explains the purpose of the
General Securities Sales Supervisor
registration category.
NASD Rule 1022(g) expressly
prohibits a General Securities Sales
Supervisor from performing any of the
following activities: (1) Supervision of
the origination and structuring of
underwritings; (2) supervision of market
making commitments; (3) final approval
of advertisements as defined in NASD
Rule 2210; (4) supervision of the
custody of firm or customer funds or
4 See
NASD Rule 1022(g)(3).
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Jkt 229001
securities for purposes of SEA Rule
15c3–3 (Customer Protection—Reserves
and Custody of Securities); 5 or (5)
supervision of overall compliance with
financial responsibility rules.6
While General Securities Sales
Supervisors are currently prohibited
from approving ‘‘advertisements’’ as
defined in NASD Rule 2210, they may
approve ‘‘sales literature’’ 7 relating to
most types of securities.8
As part of the process of developing
a new consolidated rulebook
(‘‘Consolidated FINRA Rulebook’’),9
5 17
CFR 240.15c3–3.
addition, General Securities Sales
Supervisors cannot be included for purposes of
satisfying the two-principal requirement under
NASD Rule 1021(e)(1). See NASD Rule
1022(g)(2)(B).
7 NASD Rule 2210 currently defines the term
‘‘advertisement’’ as any material, other than an
independently prepared reprint and institutional
sales material, that is published, or used in any
electronic or other public media, including any
Web site, newspaper, magazine or other periodical,
radio, television, telephone or tape recording,
videotape display, signs or billboards, motion
pictures, or telephone directories (other than
routine listings). See NASD Rule 2210(a)(1). NASD
Rule 2210 currently defines the term ‘‘sales
literature’’ as any written or electronic
communication, other than an advertisement,
independently prepared reprint, institutional sales
material and correspondence, that is generally
distributed or made generally available to
customers or the public, including circulars,
research reports, performance reports or summaries,
form letters, telemarketing scripts, seminar texts,
reprints (that are not independently prepared
reprints) or excerpts of any other advertisement,
sales literature or published article, and press
releases concerning a member’s products or
services. See NASD Rule 2210(a)(2). The
Commission notes that NASD Rule 2210 was
replaced by FINRA Rule 2210 (Communications
with the Public), effective February 4, 2013. See
infra note 10.
8 General Securities Sales Supervisors may not
approve sales literature relating to options and
security futures unless they have additional
registrations or qualifications. A Registered Options
Principal must approve sales literature relating to
options. See FINRA Rule 2220(b)(1) (Options
Communications) (currently in effect). Further, as
discussed above, General Securities Sales
Supervisors must complete a firm-element
continuing education program that addresses
security futures products to approve sales literature
relating to security futures. See NASD Rule
1022(g)(3). In addition, the content of any equity
research report that constitutes sales literature must
be approved by a Research Principal or a
Supervisory Analyst. See Notices to Members 04–
81 (November 2004) and 07–04 (January 2007).
9 The current FINRA rulebook consists of (1)
FINRA Rules; (2) NASD Rules; and (3) rules
incorporated from NYSE (‘‘Incorporated NYSE
Rules’’) (together, the NASD Rules and Incorporated
NYSE Rules are referred to as the ‘‘Transitional
Rulebook’’). While the NASD Rules generally apply
to all FINRA members, the Incorporated NYSE
Rules apply only to those members of FINRA that
are also members of the NYSE (‘‘Dual Members’’).
The FINRA Rules apply to all FINRA members,
unless such rules have a more limited application
by their terms. For more information about the
rulebook consolidation process, see Information
Notice, March 12, 2008 (Rulebook Consolidation
Process).
6 In
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FINRA adopted NASD Rule 2210 as
FINRA Rule 2210 (Communications
with the Public).10 Among other
changes from NASD Rule 2210, FINRA
Rule 2210 combines the definitions of
advertisement, sales literature and
independently prepared reprint into a
single category—retail
communications,11 and it no longer
defines advertisements as a separate
category of communications. FINRA
made this change because modes of
communication have largely rendered
obsolete the distinction between sales
literature and advertisements. For
example, information in a blast email
sent to a thousand prospective
customers currently would be
considered sales literature, but the same
information posted to a firm’s Web site
would be considered an advertisement.
Sales literature and advertisements
generally are subject to the same content
standards under NASD Rule 2210.
Because FINRA has removed the
distinction between advertisements and
sales literature in FINRA Rule 2210,
FINRA is proposing to amend NASD
Rule 1022(g) and NASD IM–1022–2 to
remove the restriction on approving
advertisements.12 Thus, the proposed
rule change will allow General
Securities Sales Supervisors to approve
most types of retail communications.13
FINRA has filed the proposed rule
change for immediate effectiveness. The
10 FINRA Rule 2210 was approved by the
Commission, but it is not yet effective. See
Securities Exchange Act Release No. 66681 (March
29, 2012), 77 FR 20452 (April 4, 2012) (Notice of
Filing of Amendment No. 3 and Order Granting
Accelerated Approval of Proposed Rule Change;
File No. SR–FINRA–2011–035). FINRA Rule 2210
will become effective on February 4, 2013. See
Regulatory Notice 12–29 (June 2012).
11 The term ‘‘retail communication’’ is defined as
any written (including electronic) communication
that is distributed or made available to more than
25 retail investors within any 30 calendar-day
period. See FINRA Rule 2210(a)(5).
12 FINRA had originally proposed to make these
changes as part of the proposed consolidated
registration and qualification rules. See Regulatory
Notice 09–70 (December 2009).
13 General Securities Sales Supervisors may not
approve retail communications relating to options
or security futures unless they have additional
registrations or qualifications. A Registered Options
Principal must approve retail communications
relating to options. See FINRA Rule 2220(b)(1)
(Options Communications) (effective February 4,
2013). Further, as discussed above, General
Securities Sales Supervisors must complete a firmelement continuing education program that
addresses security futures products to approve
retail communications relating to security futures.
See NASD Rule 1022(g)(3). In addition, the content
of any equity research report that constitutes a retail
communication must be approved by a Research
Principal or a Supervisory Analyst. See Notices to
Members 04–81 (November 2004) and 07–04
(January 2007). Finally, pursuant to MSRB Rule G–
21 (Advertising), advertisements relating to
municipal securities must be approved by a
Municipal Securities Principal or a General
Securities Principal.
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20FEN1
Federal Register / Vol. 78, No. 34 / Wednesday, February 20, 2013 / Notices
implementation date will be February 4,
2013.
2. Statutory Basis
FINRA believes that the proposed rule
change is consistent with the provisions
of Section 15A(b)(6) of the Act,14 which
requires, among other things, that
FINRA rules must be designed to
prevent fraudulent and manipulative
acts and practices, to promote just and
equitable principles of trade, and, in
general, to protect investors and the
public interest. FINRA believes that the
proposed rule change is also consistent
with the provisions of Section 15A(g)(3)
of the Act,15 which authorizes FINRA to
prescribe standards of training,
experience, and competence for persons
associated with FINRA members.
FINRA believes that the proposed rule
change will further these purposes by
maintaining consistency between the
communications with the public rules
and the registration and qualification
rules, which will assist members and
their associated persons in complying
with these rules.
B. Self-Regulatory Organization’s
Statement on Burden on Competition
FINRA does not believe that the
proposed rule change will result in any
burden on competition that is not
necessary or appropriate in furtherance
of the purposes of the Act.
The proposed rule change will reduce
the burden on firms that may employ a
General Securities Sales Supervisor by
allowing such firms to more efficiently
review and approve retail
communications that do not require a
specialized registration. The proposed
rule change further will streamline the
approval process by eliminating any
need for a General Securities Principal
to review some or all of a retail
communication that a General
Securities Sales Supervisor is competent
to review.
srobinson on DSK4SPTVN1PROD with NOTICES
C. Self-Regulatory Organization’s
Statement on Comments on the
Proposed Rule Change Received From
Members, Participants, or Others
Written comments were neither
solicited nor received.
15 15
U.S.C. 78o–3(b)(6).
U.S.C. 78o–3(g)(3).
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16:13 Feb 19, 2013
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IV. Solicitation of Comments
Interested persons are invited to
submit written data, views and
arguments concerning the foregoing,
including whether the proposed rule
change is consistent with the Act.
Comments may be submitted by any of
the following methods:
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an email to rulecomments@sec.gov. Please include File
Number SR–FINRA–2013–014 on the
subject line.
All submissions should refer to File
Number SR–FINRA–2013–014. This file
number should be included on the
subject line if email is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for Web site viewing and
printing in the Commission’s Public
Reference Room, 100 F Street NE.,
Washington, DC 20549, on official
business days between the hours of
10:00 a.m. and 3:00 p.m. Copies of such
filing also will be available for
inspection and copying at the principal
office of FINRA. All comments received
will be posted without change; the
Commission does not edit personal
identifying information from
submissions. You should submit only
information that you wish to make
available publicly. All submissions
should refer to File Number SR–FINRA–
2013–014 and should be submitted on
or before March 13, 2013.
For the Commission, by the Division of
Trading and Markets, pursuant to delegated
authority.19
Kevin M. O’Neill,
Deputy Secretary.
[FR Doc. 2013–03818 Filed 2–19–13; 8:45 am]
BILLING CODE 8011–01–P
Paper Comments
• Send paper comments in triplicate
to Elizabeth M. Murphy, Secretary,
Securities and Exchange Commission,
100 F Street NE., Washington, DC
20549–1090.
III. Date of Effectiveness of the
Proposed Rule Change and Timing for
Commission Action
Because the foregoing proposed rule
change does not: (i) significantly affect
the protection of investors or the public
interest; (ii) impose any significant
burden on competition; and (iii) become
14 15
operative for 30 days from the date on
which it was filed, or such shorter time
as the Commission may designate, it has
become effective pursuant to Section
19(b)(3)(A) of the Act 16 and Rule 19b–
4(f)(6) thereunder.17
FINRA has requested that the
Commission waive the 30-day operative
delay. The Commission believes that
waiving the 30-day operative delay is
consistent with the protection of
investors and the public interest. Doing
so will allow FINRA to implement the
proposed rule change on February 4,
2013, the same date that FINRA Rule
2210 became effective. Therefore, the
Commission hereby waives the 30-day
operative delay and designates the
proposal operative upon filing.18
At any time within 60 days of the
filing of the proposed rule change, the
Commission summarily may
temporarily suspend such rule change if
it appears to the Commission that such
action is necessary or appropriate in the
public interest, for the protection of
investors, or otherwise in furtherance of
the purposes of the Act. If the
Commission takes such action, the
Commission shall institute proceedings
to determine whether the proposed rule
should be approved or disapproved.
U.S.C. 78s(b)(3)(A).
CFR 240.19b–4(f)(6). In addition, Rule 19b–
4(f)(6) requires a self-regulatory organization to give
the Commission written notice of its intent to file
the proposed rule change at least five business days
prior to the date of filing of the proposed rule
change, or such shorter time as designated by the
Commission. FINRA has satisfied this requirement.
18 For purposes only of waiving the 30-day
operative delay, the Commission has considered the
proposed rule’s impact on efficiency, competition,
and capital formation. See 15 U.S.C. 78c(f).
16 15
17 17
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19 17
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CFR 200.30–3(a)(12).
20FEN1
Agencies
[Federal Register Volume 78, Number 34 (Wednesday, February 20, 2013)]
[Notices]
[Pages 11925-11927]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2013-03818]
-----------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
[Release No. 34-68918; File No. SR-FINRA-2013-014]
Self-Regulatory Organizations; Financial Industry Regulatory
Authority, Inc.; Notice of Filing and Immediate Effectiveness of a
Proposed Rule Change Relating to the General Securities Sales
Supervisor (Series 9/10) Registration Category
February 13, 2013.
Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934
(``Act'' or ``SEA'') \1\ and Rule 19b-4 thereunder,\2\ notice is hereby
given that on February 1, 2013, Financial Industry Regulatory
Authority, Inc. (``FINRA'') filed with the Securities and Exchange
Commission (``SEC'' or ``Commission'') the proposed rule change as
described in Items I and II below, which Items have been prepared by
FINRA. FINRA has designated the proposed rule change as constituting a
``non-controversial'' rule change under paragraph (f)(6) of Rule 19b-4
under the Act,\3\ which renders the proposal effective upon filing with
the Commission. The Commission is publishing this notice to solicit
comments on the proposed rule change from interested persons.
---------------------------------------------------------------------------
\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
\3\ 17 CFR 240.19b-4(f)(6).
---------------------------------------------------------------------------
I. Self-Regulatory Organization's Statement of the Terms of Substance
of the Proposed Rule Change
FINRA is proposing to amend NASD Rule 1022(g) (Limited Principal--
General Securities Sales Supervisor) and NASD IM-1022-2 (Limited
Principal--General Securities Sales Supervisor) to remove the
restriction on General Securities Sales Supervisors from approving
advertisements as defined in NASD Rule 2210 (Communications with the
Public).
[[Page 11926]]
The text of the proposed rule change is available on FINRA's Web
site at https://www.finra.org, at the principal office of FINRA and at
the Commission's Public Reference Room.
II. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change
In its filing with the Commission, FINRA included statements
concerning the purpose of and basis for the proposed rule change and
discussed any comments it received on the proposed rule change. The
text of these statements may be examined at the places specified in
Item IV below. FINRA has prepared summaries, set forth in sections A,
B, and C below, of the most significant aspects of such statements.
A. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change
1. Purpose
Pursuant to NASD Rule 1022(g), if a principal's supervisory
activities are limited solely to securities sales activities, the
principal may register and qualify as a General Securities Sales
Supervisor (Series 9/10) rather than separately register and qualify in
multiple principal registration categories as may be applicable, such
as registering and qualifying as a General Securities Principal (Series
24) and Registered Options Principal (Series 4) to supervise sales of
corporate securities and options, respectively. A person registering as
a General Securities Sales Supervisor must satisfy the General
Securities Representative (Series 7) prerequisite registration and pass
the appropriate qualification examinations for General Securities Sales
Supervisors. In addition, General Securities Sales Supervisors are
eligible to supervise security futures activities if they complete a
firm-element continuing education program that addresses security
futures products.\4\ NASD IM-1022-2 explains the purpose of the General
Securities Sales Supervisor registration category.
---------------------------------------------------------------------------
\4\ See NASD Rule 1022(g)(3).
---------------------------------------------------------------------------
NASD Rule 1022(g) expressly prohibits a General Securities Sales
Supervisor from performing any of the following activities: (1)
Supervision of the origination and structuring of underwritings; (2)
supervision of market making commitments; (3) final approval of
advertisements as defined in NASD Rule 2210; (4) supervision of the
custody of firm or customer funds or securities for purposes of SEA
Rule 15c3-3 (Customer Protection--Reserves and Custody of Securities);
\5\ or (5) supervision of overall compliance with financial
responsibility rules.\6\
---------------------------------------------------------------------------
\5\ 17 CFR 240.15c3-3.
\6\ In addition, General Securities Sales Supervisors cannot be
included for purposes of satisfying the two-principal requirement
under NASD Rule 1021(e)(1). See NASD Rule 1022(g)(2)(B).
---------------------------------------------------------------------------
While General Securities Sales Supervisors are currently prohibited
from approving ``advertisements'' as defined in NASD Rule 2210, they
may approve ``sales literature'' \7\ relating to most types of
securities.\8\
---------------------------------------------------------------------------
\7\ NASD Rule 2210 currently defines the term ``advertisement''
as any material, other than an independently prepared reprint and
institutional sales material, that is published, or used in any
electronic or other public media, including any Web site, newspaper,
magazine or other periodical, radio, television, telephone or tape
recording, videotape display, signs or billboards, motion pictures,
or telephone directories (other than routine listings). See NASD
Rule 2210(a)(1). NASD Rule 2210 currently defines the term ``sales
literature'' as any written or electronic communication, other than
an advertisement, independently prepared reprint, institutional
sales material and correspondence, that is generally distributed or
made generally available to customers or the public, including
circulars, research reports, performance reports or summaries, form
letters, telemarketing scripts, seminar texts, reprints (that are
not independently prepared reprints) or excerpts of any other
advertisement, sales literature or published article, and press
releases concerning a member's products or services. See NASD Rule
2210(a)(2). The Commission notes that NASD Rule 2210 was replaced by
FINRA Rule 2210 (Communications with the Public), effective February
4, 2013. See infra note 10.
\8\ General Securities Sales Supervisors may not approve sales
literature relating to options and security futures unless they have
additional registrations or qualifications. A Registered Options
Principal must approve sales literature relating to options. See
FINRA Rule 2220(b)(1) (Options Communications) (currently in
effect). Further, as discussed above, General Securities Sales
Supervisors must complete a firm-element continuing education
program that addresses security futures products to approve sales
literature relating to security futures. See NASD Rule 1022(g)(3).
In addition, the content of any equity research report that
constitutes sales literature must be approved by a Research
Principal or a Supervisory Analyst. See Notices to Members 04-81
(November 2004) and 07-04 (January 2007).
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As part of the process of developing a new consolidated rulebook
(``Consolidated FINRA Rulebook''),\9\ FINRA adopted NASD Rule 2210 as
FINRA Rule 2210 (Communications with the Public).\10\ Among other
changes from NASD Rule 2210, FINRA Rule 2210 combines the definitions
of advertisement, sales literature and independently prepared reprint
into a single category--retail communications,\11\ and it no longer
defines advertisements as a separate category of communications. FINRA
made this change because modes of communication have largely rendered
obsolete the distinction between sales literature and advertisements.
For example, information in a blast email sent to a thousand
prospective customers currently would be considered sales literature,
but the same information posted to a firm's Web site would be
considered an advertisement. Sales literature and advertisements
generally are subject to the same content standards under NASD Rule
2210. Because FINRA has removed the distinction between advertisements
and sales literature in FINRA Rule 2210, FINRA is proposing to amend
NASD Rule 1022(g) and NASD IM-1022-2 to remove the restriction on
approving advertisements.\12\ Thus, the proposed rule change will allow
General Securities Sales Supervisors to approve most types of retail
communications.\13\
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\9\ The current FINRA rulebook consists of (1) FINRA Rules; (2)
NASD Rules; and (3) rules incorporated from NYSE (``Incorporated
NYSE Rules'') (together, the NASD Rules and Incorporated NYSE Rules
are referred to as the ``Transitional Rulebook''). While the NASD
Rules generally apply to all FINRA members, the Incorporated NYSE
Rules apply only to those members of FINRA that are also members of
the NYSE (``Dual Members''). The FINRA Rules apply to all FINRA
members, unless such rules have a more limited application by their
terms. For more information about the rulebook consolidation
process, see Information Notice, March 12, 2008 (Rulebook
Consolidation Process).
\10\ FINRA Rule 2210 was approved by the Commission, but it is
not yet effective. See Securities Exchange Act Release No. 66681
(March 29, 2012), 77 FR 20452 (April 4, 2012) (Notice of Filing of
Amendment No. 3 and Order Granting Accelerated Approval of Proposed
Rule Change; File No. SR-FINRA-2011-035). FINRA Rule 2210 will
become effective on February 4, 2013. See Regulatory Notice 12-29
(June 2012).
\11\ The term ``retail communication'' is defined as any written
(including electronic) communication that is distributed or made
available to more than 25 retail investors within any 30 calendar-
day period. See FINRA Rule 2210(a)(5).
\12\ FINRA had originally proposed to make these changes as part
of the proposed consolidated registration and qualification rules.
See Regulatory Notice 09-70 (December 2009).
\13\ General Securities Sales Supervisors may not approve retail
communications relating to options or security futures unless they
have additional registrations or qualifications. A Registered
Options Principal must approve retail communications relating to
options. See FINRA Rule 2220(b)(1) (Options Communications)
(effective February 4, 2013). Further, as discussed above, General
Securities Sales Supervisors must complete a firm-element continuing
education program that addresses security futures products to
approve retail communications relating to security futures. See NASD
Rule 1022(g)(3). In addition, the content of any equity research
report that constitutes a retail communication must be approved by a
Research Principal or a Supervisory Analyst. See Notices to Members
04-81 (November 2004) and 07-04 (January 2007). Finally, pursuant to
MSRB Rule G-21 (Advertising), advertisements relating to municipal
securities must be approved by a Municipal Securities Principal or a
General Securities Principal.
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FINRA has filed the proposed rule change for immediate
effectiveness. The
[[Page 11927]]
implementation date will be February 4, 2013.
2. Statutory Basis
FINRA believes that the proposed rule change is consistent with the
provisions of Section 15A(b)(6) of the Act,\14\ which requires, among
other things, that FINRA rules must be designed to prevent fraudulent
and manipulative acts and practices, to promote just and equitable
principles of trade, and, in general, to protect investors and the
public interest. FINRA believes that the proposed rule change is also
consistent with the provisions of Section 15A(g)(3) of the Act,\15\
which authorizes FINRA to prescribe standards of training, experience,
and competence for persons associated with FINRA members. FINRA
believes that the proposed rule change will further these purposes by
maintaining consistency between the communications with the public
rules and the registration and qualification rules, which will assist
members and their associated persons in complying with these rules.
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\14\ 15 U.S.C. 78o-3(b)(6).
\15\ 15 U.S.C. 78o-3(g)(3).
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B. Self-Regulatory Organization's Statement on Burden on Competition
FINRA does not believe that the proposed rule change will result in
any burden on competition that is not necessary or appropriate in
furtherance of the purposes of the Act.
The proposed rule change will reduce the burden on firms that may
employ a General Securities Sales Supervisor by allowing such firms to
more efficiently review and approve retail communications that do not
require a specialized registration. The proposed rule change further
will streamline the approval process by eliminating any need for a
General Securities Principal to review some or all of a retail
communication that a General Securities Sales Supervisor is competent
to review.
C. Self-Regulatory Organization's Statement on Comments on the Proposed
Rule Change Received From Members, Participants, or Others
Written comments were neither solicited nor received.
III. Date of Effectiveness of the Proposed Rule Change and Timing for
Commission Action
Because the foregoing proposed rule change does not: (i)
significantly affect the protection of investors or the public
interest; (ii) impose any significant burden on competition; and (iii)
become operative for 30 days from the date on which it was filed, or
such shorter time as the Commission may designate, it has become
effective pursuant to Section 19(b)(3)(A) of the Act \16\ and Rule 19b-
4(f)(6) thereunder.\17\
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\16\ 15 U.S.C. 78s(b)(3)(A).
\17\ 17 CFR 240.19b-4(f)(6). In addition, Rule 19b-4(f)(6)
requires a self-regulatory organization to give the Commission
written notice of its intent to file the proposed rule change at
least five business days prior to the date of filing of the proposed
rule change, or such shorter time as designated by the Commission.
FINRA has satisfied this requirement.
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FINRA has requested that the Commission waive the 30-day operative
delay. The Commission believes that waiving the 30-day operative delay
is consistent with the protection of investors and the public interest.
Doing so will allow FINRA to implement the proposed rule change on
February 4, 2013, the same date that FINRA Rule 2210 became effective.
Therefore, the Commission hereby waives the 30-day operative delay and
designates the proposal operative upon filing.\18\
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\18\ For purposes only of waiving the 30-day operative delay,
the Commission has considered the proposed rule's impact on
efficiency, competition, and capital formation. See 15 U.S.C.
78c(f).
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At any time within 60 days of the filing of the proposed rule
change, the Commission summarily may temporarily suspend such rule
change if it appears to the Commission that such action is necessary or
appropriate in the public interest, for the protection of investors, or
otherwise in furtherance of the purposes of the Act. If the Commission
takes such action, the Commission shall institute proceedings to
determine whether the proposed rule should be approved or disapproved.
IV. Solicitation of Comments
Interested persons are invited to submit written data, views and
arguments concerning the foregoing, including whether the proposed rule
change is consistent with the Act. Comments may be submitted by any of
the following methods:
Electronic Comments
Use the Commission's Internet comment form (https://www.sec.gov/rules/sro.shtml); or
Send an email to rule-comments@sec.gov. Please include
File Number SR-FINRA-2013-014 on the subject line.
Paper Comments
Send paper comments in triplicate to Elizabeth M. Murphy,
Secretary, Securities and Exchange Commission, 100 F Street NE.,
Washington, DC 20549-1090.
All submissions should refer to File Number SR-FINRA-2013-014. This
file number should be included on the subject line if email is used. To
help the Commission process and review your comments more efficiently,
please use only one method. The Commission will post all comments on
the Commission's Internet Web site (https://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all
written statements with respect to the proposed rule change that are
filed with the Commission, and all written communications relating to
the proposed rule change between the Commission and any person, other
than those that may be withheld from the public in accordance with the
provisions of 5 U.S.C. 552, will be available for Web site viewing and
printing in the Commission's Public Reference Room, 100 F Street NE.,
Washington, DC 20549, on official business days between the hours of
10:00 a.m. and 3:00 p.m. Copies of such filing also will be available
for inspection and copying at the principal office of FINRA. All
comments received will be posted without change; the Commission does
not edit personal identifying information from submissions. You should
submit only information that you wish to make available publicly. All
submissions should refer to File Number SR-FINRA-2013-014 and should be
submitted on or before March 13, 2013.
For the Commission, by the Division of Trading and Markets,
pursuant to delegated authority.\19\
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\19\ 17 CFR 200.30-3(a)(12).
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Kevin M. O'Neill,
Deputy Secretary.
[FR Doc. 2013-03818 Filed 2-19-13; 8:45 am]
BILLING CODE 8011-01-P