Self-Regulatory Organizations; National Stock Exchange, Inc.; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend Its Rules To Add Rule 3.21 Regarding Telephone Solicitation, 51076-51081 [2012-20712]

Download as PDF 51076 Federal Register / Vol. 77, No. 164 / Thursday, August 23, 2012 / Notices Comments may be submitted by any of the following methods: SECURITIES AND EXCHANGE COMMISSION Electronic Comments • Use the Commission’s Internet comment form (https://www.sec.gov/ rules/sro.shtml); or • Send an email to rulecomments@sec.gov. Please include File Number SR–Phlx–2012–106 on the subject line. Paper Comments • Send paper comments in triplicate to Elizabeth M. Murphy, Secretary, Securities and Exchange Commission, 100 F Street NE., Washington, DC 20549–1090. tkelley on DSK3SPTVN1PROD with NOTICES All submissions should refer to File Number SR–Phlx–2012–106. This file number should be included on the subject line if email is used. To help the Commission process and review your comments more efficiently, please use only one method. The Commission will post all comments on the Commission’s Internet Web site (https://www.sec.gov/ rules/sro.shtml). Copies of the submission, all subsequent amendments, all written statements with respect to the proposed rule change that are filed with the Commission, and all written communications relating to the proposed rule change between the Commission and any person, other than those that may be withheld from the public in accordance with the provisions of 5 U.S.C. 552, will be available for Web site viewing and printing in the Commission’s Public Reference Room, 100 F Street NE., Washington, DC 20549, on official business days between the hours of 10:00 a.m. and 3:00 p.m. Copies of the filing also will be available for inspection and copying at the principal office of the Exchange. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to File Number SR–Phlx– 2012–106 and should be submitted on or before September 13, 2012. For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.14 Elizabeth M. Murphy, Secretary. [FR Doc. 2012–20711 Filed 8–22–12; 8:45 am] [Release No. 34–67681; File No. SR–NSX– 2012–13] Self-Regulatory Organizations; National Stock Exchange, Inc.; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend Its Rules To Add Rule 3.21 Regarding Telephone Solicitation August 17, 2012. Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (the ‘‘Exchange Act’’) 1 and Rule 19b–4 thereunder,2 notice is hereby given that on August 13, 2012, National Stock Exchange, Inc. filed with the Securities and Exchange Commission (‘‘Commission’’) the proposed rule change, as described in Items I, II and III below, which Items have been prepared by the National Stock Exchange. The Commission is publishing this notice to solicit comment on the proposed rule change from interested persons. I. Self-Regulatory Organization’s Statement of the Terms of Substance of the Proposed Rule Change National Stock Exchange, Inc. (‘‘NSX®’’ or ‘‘Exchange’’) is proposing to add Rule 3.21, Telephone Solicitation, to its Rulebook to codify provisions that are substantially similar to Federal Trade Commission (‘‘FTC’’) rules that prohibit deceptive and other abusive telemarketing acts or practices. The text of the proposed rule change is available on the Exchange’s Web site at https://www.nsx.com, at the principal office of the Exchange, and at the Commission’s Public Reference Room. II. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change In its filing with the Commission, the Exchange included statements concerning the purpose of and basis for the proposed rule change and discussed any comments it received on the proposed rule change. The text of these statements may be examined at the places specified in Item IV below. The Exchange has prepared summaries, set forth in sections A, B and C below, of the most significant parts of such statements. BILLING CODE 8011–01–P 1 15 14 17 CFR 200.30–3(a)(12). VerDate Mar<15>2010 16:59 Aug 22, 2012 2 17 Jkt 226001 PO 00000 U.S.C. 78s(b)(1). CFR 240.19b–4. Frm 00098 Fmt 4703 Sfmt 4703 A. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change 1. Purpose The Exchange proposes to add Rule 3.21, Telephone Solicitation, to its Rulebook to codify provisions that are substantially similar to FTC rules that prohibit deceptive and other abusive telemarketing acts or practices. Rule 3.21 requires Equity Trading Permit (‘‘ETP’’) Holders to, among other things, maintain do-not-call lists, limit the hours of telephone solicitations, and not use deceptive and abusive acts and practices in connection with telemarketing. The Commission directed the Exchange to enact these telemarketing rules in accordance with the Telemarketing Consumer Fraud and Abuse Prevention Act of 1994 (‘‘Prevention Act’’).3 The Prevention Act requires the Commission to promulgate, or direct any national securities exchange or registered securities association to promulgate, rules substantially similar to the FTC rules 4 to prohibit deceptive and other abusive telemarketing acts or practices, unless the Commission determines either that the rules are not necessary or appropriate for the protection of investors or the maintenance of orderly markets, or that existing federal securities laws or Commission rules already provide for such protection.5 In 1997, the Commission determined that telemarketing rules promulgated and expected to be promulgated by selfregulatory organizations, together with the other rules of the self-regulatory organizations, the federal securities laws and the Commission’s rules thereunder, satisfied the requirements of the Prevention Act because, at the time, the applicable provisions of those laws and rules were substantially similar to the FTC’s telemarketing rules.6 Since 1997, the FTC has amended its telemarketing rules in light of changing telemarketing practices and technology.7 3 15 U.S.C. 6101—6108. CFR 310.1—.9. The FTC adopted these rules under the Prevention Act in 1995. See FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 1995). 5 15 U.S.C. 6102. 6 See Telemarketing and Consumer Fraud and Abuse Prevention Act; Determination that No Additional Rulemaking Required, Exchange Act Release No. 38480 (Apr. 7, 1997), 62 FR 18666 (Apr. 16, 1996). The Commission also determined that some provisions of the FTC’s telemarketing rules related to areas already extensively regulated by existing securities laws or activities not applicable to securities transactions. See id. 7 See, e.g., FTC, Telemarketing Sales Rule, 73 FR 51164 (Aug. 29, 2008) (amendments to the Telemarketing Sales Rule relating to prerecorded 4 16 E:\FR\FM\23AUN1.SGM 23AUN1 Federal Register / Vol. 77, No. 164 / Thursday, August 23, 2012 / Notices As mentioned above, the Prevention Act requires the Commission to promulgate, or direct any national securities exchange or registered securities association to promulgate, rules substantially similar to the FTC rules to prohibit deceptive and other abusive telemarketing acts or practices.8 In May 2011, Commission staff directed the Exchange to conduct a review of its telemarketing rule and propose rule amendments that provide protections that are at least as strong as those provided by the FTC’s telemarketing rules.9 Commission staff had concerns ‘‘that the [self-regulatory organization] rules overall have not kept pace with the FTC’s rules, and thus may no longer meet the standards of the [Prevention] Act.’’10 The proposed rule change, as directed by the Commission staff, adopts provisions in Rule 3.21 that are substantially similar to the FTC’s current rules that prohibit deceptive and other abusive telemarketing acts or practices as described below.11 tkelley on DSK3SPTVN1PROD with NOTICES Telemarketing Restrictions The proposed rule change codifies the telemarketing restrictions in Rule 3.21 to provide that no ETP Holder or person associated with an ETP Holder 12 may make an outbound telephone call 13 to: messages and call abandonments); and FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) (amendments to the Telemarketing Sales Rule establishing requirements for sellers and telemarketers to participate in the national do-notcall registry). 8 See supra note 4. 9 See Letter from Robert W. Cook, Director, Division of Trading and Markets, Securities and Exchange Commission, to Joseph Rizzello, Chief Executive Officer, National Stock Exchange (May 12, 2011). 10 Id. 11 The proposed rule change is also substantially similar to FINRA Rule 3230. See supra note 1. 12 A ‘‘person associated with an ETP Holder’’ or ‘‘associated person of an ETP Holder’’ means any partner, officer, director, or branch manager of an ETP Holder (or any person occupying a similar status or performing similar functions), any person directly or indirectly controlling, controlled by, or under common control with an ETP Holder, or any employee of an ETP Holder, except that any person associated with an ETP Holder whose functions are solely clerical or ministerial shall not be included in the meaning of such terms. See Rule 1.5(P)(1). 13 An ‘‘outbound telephone call’’ is a telephone call initiated by a telemarketer to induce the purchase of goods or services or to solicit a charitable contribution from a donor. A ‘‘telemarketer’’ is any person who, in connection with telemarketing, initiates or receives telephone calls to or from a customer or donor. A ‘‘customer’’ is any person who is or may be required to pay for goods or services through telemarketing. A ‘‘donor’’ means any person solicited to make a charitable contribution. A ‘‘person’’ is any individual, group, unincorporated association, limited or general partnership, corporation, or other business entity. ‘‘Telemarketing’’ means consisting of or relating to a plan, program, or campaign involving at least one VerDate Mar<15>2010 16:59 Aug 22, 2012 Jkt 226001 (1) Any person’s residence at any time other than between 8:00 a.m. and 9:00 p.m. local time at the called person’s locations; (2) any person that previously has stated that he or she does not wish to receive any outbound telephone calls made by or on behalf of the ETP Holder; or (3) any person who has registered his or her telephone number on the FTC’s national do-not-call registry. The proposed rule change is substantially similar to the FTC’s provisions regarding abusive telemarketing acts or practices.14 The FTC provided a discussion of the provision when it was adopted pursuant to the Prevention Act.15 Caller Disclosures The proposed rule change codifies in Rule 3.21(b) that no ETP Holder or associated person of an ETP Holder shall make an outbound telephone call to any person without disclosing truthfully, promptly and in a clear and conspicuous manner to the called person the following information: (i) the identity of the caller and the ETP Holder; (ii) the telephone number or address at which the caller may be contacted; and (iii) that the purpose of the call is to solicit the purchase of securities or related services. The proposed rule change also provides that the telephone number that a caller provides to a person as the number at which the caller may be contacted may not be a 900 number or any other number for which charges exceed local or long-distance transmission charges.16 outbound telephone call, for example cold-calling. The term does not include the solicitation of sales through the mailing of written marketing materials, when the person making the solicitation does not solicit customers by telephone but only receives calls initiated by customers in response to the marketing materials and during those calls takes orders only without further solicitation. For purposes of the previous sentence, the term ‘‘further solicitation’’ does not include providing the customer with information about, or attempting to sell, anything promoted in the same marketing materials that prompted the customer’s call. A ‘‘charitable contribution’’ means any donation or gift of money or any other thing of value, for example a transfer to a pooled income fund. See proposed Rule 3.21(n)(3), (11), (16), (17), (20), and (21); see also FINRA Rule 3230(m)(11), (14), (16), (17), and (20); and 16 CFR 310.2(f), (l), (n), (v), (w), (cc), and (dd). 14 See 16 CFR 310.4(b)(1)(iii)(A) and (B) and (c); see also FINRA Rule 3230(a). See proposed Rule 3.21(n)(16) and (21) and supra note 12. 15 See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4628; and FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 1995) at 43855. 16 See proposed Rule 3.21(b); see also FINRA Rule 3230(d)(4). The proposed rule change is substantially similar to the FCC’s regulations regarding call disclosures. See 47 CFR 64.1200(d)(4). PO 00000 Frm 00099 Fmt 4703 Sfmt 4703 51077 Exceptions The proposed rule change adds Rule 3.21 to provide that the prohibition in paragraph (a)(1) 17 does not apply to outbound telephone calls by an ETP Holder or an associated person of an ETP Holder if: (1) The ETP Holder has received that person’s express prior written consent; (2) The ETP Holder has an established business relationship 18 with the person; or (3) The person is a broker or dealer. ETP Holder’s Firm-Specific Do-Not-Call List The proposed rule change adds Rule 3.21(d) to provide that each ETP Holder must make and maintain a centralized list of persons who have informed the ETP Holder or any of its associated persons of an ETP Holder that they do not wish to receive outbound telephone calls. The proposed term ‘‘outbound telephone calls’’ is substantially similar to the FTC’s definition of that term.19 Proposed Rule 3.21(d)(2) adopts procedures that ETP Holders must institute to comply with Rule 3.21(a) 17 The Exchange believes that even if an ETP Holder satisfies the exception in paragraph (c), the ETP Holder should still make the caller disclosures required by paragraph (b) to the called person to ensure that the called person receives sufficient information regarding the purpose of the call. 18 An ‘‘established business relationship’’ is a relationship between an ETP Holder and a person if (a) the person has made a financial transaction or has a security position, a money balance, or account activity with the ETP Holder or at a clearing firm that provides clearing services to the ETP Holder within the 18 months immediately preceding the date of an outbound telephone call; (b) the ETP Holder is the broker-dealer of record for an account of the person within the 18 months immediately preceding the date of an outbound telephone call; or (c) the person has contacted the ETP Holder to inquire about a product or service offered by the ETP Holder within the three months immediately preceding the date of an outbound telephone call. A person’s established business relationship with an ETP Holder does not extend to the ETP Holder’s affiliated entities unless the person would reasonably expect them to be included. Similarly, a person’s established business relationship with an ETP Holder’s affiliate does not extend to the ETP Holder unless the person would reasonably expect the ETP Holder to be included. The term ‘‘account activity’’ includes, but is not limited to, purchases, sales, interest credits or debits, charges or credits, dividend payments, transfer activity, securities receipts or deliveries, and/or journal entries relating to securities or funds in the possession or control of the ETP Holder. The term ‘‘broker-dealer of record’’ refers to the broker or dealer identified on a customer’s account application for accounts held directly at a mutual fund or variable insurance product issuer. See proposed Rule 3.21(n)(1), (4), and (12); see also 16 CFR 310.2(o) and FINRA Rule 3230(m)(1), (4), and (12). 19 See 16 CFR 310.4(b)(1)(iii)(A) and supra note 12; see also FINRA Rule 3230(a)(2). Additionally, this proposed rule change replaces a reference to the term ‘‘member’’ with ‘‘ETP Holder,’’ which conforms to the term currently used in NSX’s Rules. E:\FR\FM\23AUN1.SGM 23AUN1 51078 Federal Register / Vol. 77, No. 164 / Thursday, August 23, 2012 / Notices and (b) prior to engaging in telemarketing. These procedures must meet the following minimum standards: (1) ETP Holders must have a written policy for maintaining their firmspecific do-not-call lists. (2) Personnel engaged in any aspect of telemarketing must be informed and trained in the existence and use of the ETP Holder’s firm-specific do-not-call list. (3) If an ETP Holder receives a request from a person not to receive calls from that ETP Holder, the ETP Holder must record the request and place the person’s name, if provided, and telephone number on its firm-specific do-not-call list at the time the request is made.20 (4) ETP Holders or associated persons of an ETP Holder making an outbound telephone call must make the caller disclosures set forth in Rule 3.21(b). (5) In the absence of a specific request by the person to the contrary, a person’s do-not-call request will apply to the ETP Holder making the call, and will not apply to affiliated entities unless the consumer reasonably would expect them to be included given the identification of the call and the product being advertised. (6) An ETP Holder making outbound telephone calls must maintain a record of a person’s request not to receive further calls. Inclusion of this requirement to adopt these procedures will not create any new obligations on ETP Holders, as they are already subject to identical provisions under FCC telemarketing regulations.21 tkelley on DSK3SPTVN1PROD with NOTICES Do-Not-Call Safe Harbors Proposed Rule 3.21(e) provides for certain exceptions to the telemarketing restriction set forth in proposed Rule 3.21(a)(3), which prohibits outbound telephone calls to persons on the FTC’s national do-not-call registry. First, proposed Rule 3.21(e)(1) provides that an ETP Holder or associated person of an ETP Holder making outbound telephone calls will not be liable for violating proposed Rule 3.21(a)(3) if: (1) The ETP Holder has an established business relationship with the called person; however, a person’s request to 20 ETP Holders must honor a person’s do-not-call request within a reasonable time from the date the request is made, which may not exceed 30 days from the date of the request. If these requests are recorded or maintained by a party other than the ETP Holder on whose behalf the outbound telephone call is made, the ETP Holder on whose behalf the outbound telephone call is made will still be liable for any failures to honor the do-notcall request. 21 See 47 CFR 64.1200(d); see also FINRA Rule 3230(d). VerDate Mar<15>2010 16:59 Aug 22, 2012 Jkt 226001 be placed on the ETP Holder’s firmspecific do-not-call list terminates the established business relationship exception to the national do-not-call registry provision for that ETP Holder even if the person continues to do business with the ETP Holder; (2) The ETP Holder has obtained the person’s prior express written consent, which must be clearly evidenced by a signed, written agreement (which may be obtained electronically under the ESign Act)22 between the person and the ETP Holder that states that the person agrees to be contacted by the ETP Holder and includes the telephone number to which the calls may be placed; or (3) The ETP Holder or associated person of an ETP Holder making the call has a personal relationship 23 with the called person. The proposed rule change is substantially similar to the FTC’s provision regarding an exception to the prohibition on making outbound telephone calls to persons on the FTC’s do-not-call registry.24 The FTC provided a discussion of the provision when it was adopted pursuant to the Prevention Act.25 Second, proposed Rule 3.21(e)(2) provides that an ETP Holder or associated person of an ETP Holder making outbound telephone calls will not be liable for violating proposed Rule 3.21(a)(3) if the ETP Holder or associated person of an ETP Holder demonstrates that the violation is the result of an error and that as part of the ETP Holder’s routine business practice: (1) The ETP Holder has established and implemented written procedures to comply with Rule 3.21(a) and (b); (2) The ETP Holder has trained its personnel, and any entity assisting in its compliance, in the procedures established pursuant to the preceding clause; (3) The ETP Holder has maintained and recorded a list of telephone numbers that it may not contact in compliance with Rule 3.21(d); and (4) The ETP Holder uses a process to prevent outbound telephone calls to any telephone number on the ETP Holder’s firm-specific do-not-call list or the national do-not-call registry, employing 22 15 U.S.C. 7001 et seq. term ‘‘personal relationship’’ means any family member, friend, or acquaintance of the person making an outbound telephone call. See proposed Rule 3.21(n)(18); see also FINRA Rule 3230(m)(18). 24 See 16 CFR 310.4(b)(1)(iii)(B); see also FINRA Rule 3230(b). 25 See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4628; and FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 1995) at 43854. 23 The PO 00000 Frm 00100 Fmt 4703 Sfmt 4703 a version of the national do-not-call registry obtained from the FTC no more than 31 days prior to the date any call is made, and maintains records documenting this process. The proposed rule change is substantially similar to the FTC’s safe harbor to the prohibition on making outbound telephone calls to persons on a firm-specific do-not-call list or on the FTC’s national do-not-call registry.26 The FTC provided a discussion of the provision when it was adopted pursuant to the Prevention Act.27 Wireless Communications Proposed Rule 3.21(f) clarifies that the provisions set forth in Rule 3.21 are applicable to ETP Holders and associated persons of an ETP Holder making outbound telephone calls to wireless telephone numbers.28 Outsourcing Telemarketing Proposed Rule 3.21(g) states that if an ETP Holder uses another entity to perform telemarketing services on its behalf, the ETP Holder remains responsible for ensuring compliance with Rule 3.21. The proposed rule change also provides that an entity or person to which an ETP Holder outsources its telemarketing services must be appropriately registered or licensed, where required.29 Billing Information The proposed Rule provides that, for any telemarketing transaction, no ETP Holder or associated person of an ETP Holder may submit billing information 30 for payment without the express informed consent of the customer. Proposed Rule 3.21(h) requires that each ETP Holder or associated person of an ETP Holder must obtain the express informed consent of the person to be charged and to be charged using the identified account. If the telemarketing transaction involves preacquired account information 31 and a free-to-pay 26 See 16 CFR 310.4(b)(3); see also FINRA Rule 3230(c). 27 See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4628; and FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 1995) at 43855. 28 See also FINRA Rule 3230(e). 29 See also FINRA Rule 3230(f). 30 The term ‘‘billing information’’ means any data that enables any person to access a customer’s or donor’s account, such as a credit or debit card number, a brokerage, checking, or savings account number, or a mortgage loan account number. See proposed Rule 3.21(n)(3). 31 The term ‘‘preacquired account information’’ means any information that enables an ETP Holder or associated person of an ETP Holder to cause a charge to be placed against a customer’s or donor’s account without obtaining the account number E:\FR\FM\23AUN1.SGM 23AUN1 Federal Register / Vol. 77, No. 164 / Thursday, August 23, 2012 / Notices conversion 32 feature, the ETP Holder or associated person of an ETP Holder must: (1) Obtain from the customer, at a minimum, the last four digits of the account number to be charged; (2) Obtain from the customer an express agreement to be charged and to be charged using the identified account number; and (3) Make and maintain an audio recording of the entire telemarketing transaction. For any other telemarketing transaction involving preacquired account information, the ETP Holder or associated person of an ETP Holder must: (1) Identify the account to be charged with sufficient specificity for the customer to understand which account will be charged; and (2) Obtain from the customer an express agreement to be charged and to be charged using the identified account number. The proposed rule change is substantially similar to the FTC’s provision regarding the submission of billing information.33 The FTC provided a discussion of the provision when it was adopted pursuant to the Prevention Act.34 tkelley on DSK3SPTVN1PROD with NOTICES Caller Identification Information Proposed Rule 3.21(i) provides that ETP Holders that engage in telemarketing must transmit caller identification information 35 and are explicitly prohibited from blocking this information. The telephone number provided must permit any person to make a do-not-call request during normal business hours. These provisions are similar to the caller identification provision in the FTC rules.36 Inclusion of these caller identification provisions in this proposed rule change will not create any new obligations on ETP Holders, as directly from the customer or donor during the telemarketing transaction pursuant to which the account will be charged. See proposed Rule 3.21(n)(19). 32 The term ‘‘free-to-pay conversion’’ means, in an offer or agreement to sell or provide any goods or services, a provision under which a customer receives a product or service for free for an initial period and will incur an obligation to pay for the product or service if he or she does not take affirmative action to cancel before the end of that period. See proposed Rule 3.21(n)(13). 33 See 16 CFR 310.4(a)(7); see also FINRA Rule 3230(i). 34 See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4616. 35 Caller identification information includes the telephone number and, when made available by the ETP Holder’s telephone carrier, the name of the ETP Holder. 36 See 16 CFR 310.4(a)(8); see also FINRA Rule 3230(g). VerDate Mar<15>2010 16:59 Aug 22, 2012 Jkt 226001 they are already subject to identical provisions under FCC telemarketing regulations.37 Unencrypted Consumer Account Numbers Proposed Rule 3.21(j) prohibits an ETP Holder or associated person of an ETP Holder from disclosing or receiving, for consideration, unencrypted consumer account numbers for use in telemarketing. The proposed rule change is substantially similar to the FTC’s provision regarding unencrypted consumer account numbers.38 The FTC provided a discussion of the provision when it was adopted pursuant to the Prevention Act.39 Additionally, the proposed rule change defines ‘‘unencrypted’’ as not only complete, visible account numbers, whether provided in lists or singly, but also encrypted information with a key to its decryption. The proposed definition is substantially similar to the view taken by the FTC.40 Abandoned Calls Proposed Rule 3.21(k) prohibits an ETP Holder or associated person of an ETP Holder from abandoning 41 any outbound telephone call. The abandoned calls prohibition is subject to a ‘‘safe harbor’’ under proposed Rule 3.21(k)(2) that requires an ETP Holder or associated person of an ETP Holder: (1) To employ technology that ensures abandonment of no more than three percent of all calls answered by a person, measured over the duration of a single calling campaign, if less than 30 days, or separately over each successive 30-day period or portion thereof that the campaign continues; (2) For each outbound telephone call placed, to allow the telephone to ring for at least 15 seconds or four rings before disconnecting an unanswered call; (3) Whenever an ETP Holder or associated person of an ETP Holder is not available to speak with the person answering the outbound telephone call within two seconds after the person’s completed greeting, promptly to play a prerecorded message stating the name and telephone number of the ETP Holder or associated person of an ETP 37 See 38 See 47 CFR 64.1601(e). 16 CFR 310.4(a)(6); see also FINRA Rule 3230(h). 39 See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4615. 40 See id. at 4616. 41 An outbound telephone call is ‘‘abandoned’’ if the called person answers it and the call is not connected to an ETP Holder or associated person of an ETP Holder within two seconds of the called person’s completed greeting. PO 00000 Frm 00101 Fmt 4703 Sfmt 4703 51079 Holder on whose behalf the call was placed; and (4) To maintain records documenting compliance with the ‘‘safe harbor.’’ The proposed rule change is substantially similar to the FTC’s provisions regarding abandoned calls.42 The FTC provided a discussion of the provisions when they are adopted pursuant to the Prevention Act.43 Prerecorded Messages Proposed Rule 3.21(l) prohibits an ETP Holder or associated person of an ETP Holder from initiating any outbound telephone call that delivers a prerecorded message without a person’s express written agreement 44 to receive such calls. The proposed rule change also requires that all prerecorded outbound telephone calls provide specified ‘‘opt-out’’ mechanisms so that a person can opt out of future calls. The prohibition does not apply to a prerecorded message permitted for compliance with the ‘‘safe harbor’’ for abandoned calls under proposed Rule 3.21(k)(2). The proposed rule change is substantially similar to the FTC’s provisions regarding prerecorded messages.45 The FTC provided a discussion of the provisions when they were adopted pursuant to the Prevention Act.46 Credit Card Laundering Proposed Rule 3.21(m) prohibits credit card laundering, the practice of depositing into the credit card system 47 a sales draft that is not the result of a credit card transaction between the 42 See 16 CFR 310.4(b)(1)(iv) and (b)(4); see also FINRA Rule 3230(j). 43 See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4641. 44 The express written agreement must: (a) Have been obtained only after a clear and conspicuous disclosure that the purpose of the agreement is to authorize the ETP Holder to place prerecorded calls to such person; (b) have been obtained without requiring, directly or indirectly, that the agreement be executed as a condition of purchasing any good or service; (c) evidence the willingness of the called person to receive calls that deliver prerecorded messages by or on behalf of the ETP Holder; and (d) include the person’s telephone number and signature (which may be obtained electronically under the E-Sign Act). 45 See 16 CFR 310.4(b)(1)(v); see also FINRA Rule 3230(k). 46 See FTC, Telemarketing Sales Rule, 73 FR 51164 (Aug. 29, 2008) at 51165. 47 The term ‘‘credit card system’’ means any method or procedure used to process credit card transactions involving credit cards issued or licensed by the operator of that system. The term ‘‘credit card’’ means any card, plate, coupon book, or other credit device existing for the purpose of obtaining money, property, labor, or services on credit. The term ‘‘credit’’ means the right granted by a creditor to a debtor to defer payment of debt or to incur debt and defer its payment. See proposed Rule 3.21(n)(7), (8), and (10). E:\FR\FM\23AUN1.SGM 23AUN1 51080 Federal Register / Vol. 77, No. 164 / Thursday, August 23, 2012 / Notices cardholder 48 and the ETP Holder. Except as expressly permitted, the proposed rule change prohibits an ETP Holder or associated person of an ETP Holder from: (1) Presenting to or depositing into the credit card system for payment, a credit card sales draft 49 generated by a telemarketing transaction that is not the result of a telemarketing credit card transaction between the cardholder and the ETP Holder; (2) Employing, soliciting, or otherwise causing a merchant,50 or an employee, representative or agent of the merchant to present to or to deposit into the credit card system for payment, a credit card sales draft generated by a telemarketing transaction that is not the result of a telemarketing credit card transaction between the cardholder and the ETP Holder; or (3) Obtaining access to the credit card system through the use of a business relationship or an affiliation with a merchant, when such access is not authorized by the merchant agreement 51 or the applicable credit card system. The proposed rule change is substantially similar to the FTC’s provision regarding credit card laundering.52 The FTC provided a discussion of the provisions when they were adopted pursuant to the Prevention Act.53 tkelley on DSK3SPTVN1PROD with NOTICES Definitions Proposed Rule 3.21(n) adopts the following definitions, which are substantially similar to the FTC’s 48 The term ‘‘cardholder’’ means a person to whom a credit card is issued or who is authorized to use a credit card on behalf of or in addition to the person to whom the credit card is issued. See proposed Rule 3.21(n)(6). 49 The term ‘‘credit card sales draft’’ means any record or evidence of a credit card transaction. See proposed Rule 3.21(n)(9). 50 The term ‘‘merchant’’ means a person who is authorized under a written contract with an acquirer to honor or accept credit cards, or to transmit or process for payment credit card payments, for the purchase of goods or services or a charitable contribution. The term ‘‘acquirer’’ means a business organization, financial institution, or an agent of a business organization or financial institution that has authority from an organization that operates or licenses a credit card system to authorize merchants to accept, transmit, or process payment by credit card through the credit card system for money, goods or services, or anything else of value. See proposed Rule 3.21(n)(2) and (14). 51 The term ‘‘merchant agreement’’ means a written contract between a merchant and an acquirer to honor or accept credit cards, or to transmit or process for payment credit card payments, for the purchase of goods or services or a charitable contribution. See proposed Rule 3.21(n)(15). 52 See 16 CFR 310.3(c); see also FINRA Rule 3230(l). 53 See FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 1995) at 43852. VerDate Mar<15>2010 16:59 Aug 22, 2012 Jkt 226001 definitions of these terms: ‘‘acquirer,’’ ‘‘billing information,’’ ‘‘caller identification service,’’ ‘‘cardholder,’’ ‘‘charitable contribution,’’ ‘‘credit,’’ ‘‘credit card,’’ ‘‘credit card sales draft,’’ ‘‘credit card system,’’ ‘‘customer,’’ ‘‘donor,’’ ‘‘established business relationship,’’ ‘‘free-to-pay conversion,’’ ‘‘merchant,’’ ‘‘merchant agreement,’’ ‘‘outbound telephone call,’’ ‘‘person,’’ ‘‘preacquired account information,’’ ‘‘telemarketer,’’ and ‘‘telemarketing.’’ 54 The FTC provided a discussion of each definition when they were adopted pursuant to the Prevention Act.55 State and Federal Laws Proposed Rule 3.21, Interpretation and Policy .01 56 reminds ETP Holders and associated persons of an ETP Holder that engage in telemarketing that they also are subject to the requirements of relevant state and federal laws and rules, including the Prevention Act, the Telephone Consumer Protection Act (‘‘TCPA’’),57 and the rules of the FCC relating to telemarketing practices and the rights of telephone consumers.58 Announcement in Regulatory Circular The Exchange will announce the implementation date of the proposed rule change in a Regulatory Circular to be published no later than 90 days following the effective date. The implementation date will be no later than 180 days following the effective date. 2. Statutory Basis The Exchange believes the proposed rule change is consistent with the Exchange Act and the rules and regulations thereunder applicable to the Exchange and, in particular, the requirements of Section 6(b) of the Exchange Act.59 Specifically, the Exchange believes the proposed rule 54 See proposed Rule 3.21(n)(2), (3), (5), (6), (7), (8), (9), (10), (11), (12), (13), (14), (15), (16), (17), (19), (20), and (21); and 16 CFR 310.2(a), (c), (d), (e), (f), (h), (i), (j), (k), (l), (n), (o), (p), (s), (t), (v), (w), (x), (cc), and (dd); see also FINRA Rule 3230(m)(2), (3), (5), (6), (7), (8), (9), (10), (11), (12), (13), (14), (15), (16), (17), (19), and (20). The proposed rule change also adopts definitions of ‘‘account activity,’’ ‘‘broker-dealer of record,’’ and ‘‘personal relationship’’ that are substantially similar to FINRA’s definitions of these terms. See proposed Rule 3.21(n)(1), (4), and (18) and FINRA Rule 3230(m)(1), (4), and (18); see also 47 CFR 64.1200(f)(14) (FCC’s definition of ‘‘personal relationship’’). 55 See FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 1995) at 43843; and FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 2003) at 4587. 56 See also FINRA Rule 3230, Supplementary Material .01, Compliance with Other Requirements. 57 See 47 U.S.C. 227. 58 See 47 CFR 64.1200. 59 15 U.S.C. 78f(b). PO 00000 Frm 00102 Fmt 4703 Sfmt 4703 change is consistent with the Section 6(b)(5) 60 requirements that the rules of an exchange be designed to promote just and equitable principles of trade, to prevent fraudulent and manipulative acts, to remove impediments to, and to perfect the mechanism for, a free and open market and a national market system, and to protect investors and the public interest generally. In particular, the proposed rule change will prevent fraudulent and manipulative acts and protect investors and the public interest by continuing to prohibit ETP Holders from engaging in deceptive and other abusive telemarketing acts or practices. Additionally, the proposed rule change removes impediments to and perfects the mechanism for a free and open market and a national market system, because it provides consistency among telemarketing rules of national securities exchanges and FINRA, therefore making it easier for investors to comply with these rules. B. Self-Regulatory Organization’s Statement on Burden on Competition The Exchange does not believe that the proposed rule change will impose any burden on competition that is not necessary or appropriate in furtherance of the purposes of the Exchange Act. C. Self-Regulatory Organization’s Statement on Comments on the Proposed Rule Change Received From Members, Participants or Others Written comments on the proposed rule change were neither solicited nor received. III. Date of Effectiveness of the Proposed Rule Change and Timing for Commission Action Because the foregoing proposed rule change does not: A. Significantly affect the protection of investors or the public interest; B. impose any significant burden on competition; and C. become operative for 30 days from the date on which it was filed, or such shorter time as the Commission may designate, it has become effective pursuant to Section 19(b)(3)(A) 61 of the Act and Rule 19b–4(f)(6) 62 thereunder. At any time within 60 days of the filing of the proposed rule change, the Commission summarily may temporarily suspend such rule change if it appears to the Commission that such action is necessary or appropriate in the public interest, for the protection of 60 15 U.S.C. 78f(b)(5). U.S.C. 78s(b)(3)(A). 62 17 CFR 240.19b-4(f)(6). 61 15 E:\FR\FM\23AUN1.SGM 23AUN1 Federal Register / Vol. 77, No. 164 / Thursday, August 23, 2012 / Notices investors or otherwise in furtherance of the purposes of the Exchange Act. IV. Solicitation of Comments Interested persons are invited to submit written data, views, and arguments concerning the foregoing, including whether the proposed rule change is consistent with the Act. Comments may be submitted by any of the following methods: Electronic Comments • Use the Commission’s Internet comment form (https://www.sec.gov/ rules/sro.shtml); or • Send an email to rulecomments@sec.gov. Please include File Number SR–NSX–2012–13 on the subject line. For the Commission by the Division of Trading and Markets, pursuant to the delegated authority.63 Elizabeth M. Murphy, Secretary. [FR Doc. 2012–20712 Filed 8–22–12; 8:45 am] SECURITIES AND EXCHANGE COMMISSION [Release No. 34–67682; File No. SR– NYSEArca–2012–82] Self-Regulatory Organizations; NYSE Arca, Inc.; Notice of Filing of Proposed Rule Change Relating to the Listing and Trading of FlexShares Ready Access Variable Income Fund Under NYSE Arca Equities Rule 8.600 tkelley on DSK3SPTVN1PROD with NOTICES August 17, 2012. • Send paper comments in triplicate to Elizabeth M. Murphy, Secretary, Securities and Exchange Commission, 100 F Street NE., Washington, DC 20549–1090. All submissions should refer to File No. SR–NSX–2012–13. This file number should be included in the subject line if email is used. To help the Commission process and review comments more efficiently, please use only one method. The Commission will post all comments on the Commission’s Internet Web site (https://www.sec.gov/ rules/sro.shtml). Copies of the submission, all subsequent amendments, all written statements with respect to the proposed rule change that are filed with the Commission, and all written communications relating to the proposed rule change between the Commission and any person, other than those that may be withheld from the public in accordance with the provisions of 5 U.S.C. 552, will be available for Web site viewing and printing in the Commission’s Public Reference Room, 100 F Street NE., Washington, DC 20549, on official business days between the hours of 10 a.m. and 3 p.m. eastern time. Copies of such filings will also be available for inspection and copying at the principal office of the Exchange. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to file number SR–NSX– 2012–13 and should be submitted on or before September 13, 2012. Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (‘‘Act’’ or ‘‘Exchange Act’’) 1 and Rule 19b–4 thereunder,2 notice is hereby given that, on August 7, 2012, NYSE Arca, Inc. (‘‘Exchange’’ or ‘‘NYSE Arca’’) filed with the Securities and Exchange Commission (‘‘Commission’’) the proposed rule change as described in Items I, II and III below, which Items have been prepared by the Exchange. The Commission is publishing this notice to solicit comments on the proposed rule change from interested persons. I. Self-Regulatory Organization’s Statement of the Terms of Substance of the Proposed Rule Change The Exchange proposes to list and trade the following under NYSE Arca Equities Rule 8.600 (‘‘Managed Fund Shares’’): FlexShares Ready Access Variable Income Fund. The text of the proposed rule change is available on the Exchange’s Web site at www.nyse.com, at the principal office of the Exchange, and at the Commission’s Public Reference Room. II. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change In its filing with the Commission, the self-regulatory organization included statements concerning the purpose of, and basis for, the proposed rule change and discussed any comments it received on the proposed rule change. The text of those statements may be examined at the places specified in Item IV below. The Exchange has prepared summaries, set forth in sections A, B, and C below, 1 15 CFR 200.30–3(a)(12). VerDate Mar<15>2010 16:59 Aug 22, 2012 2 17 Jkt 226001 of the most significant parts of such statements. A. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change BILLING CODE 8011–01–P Paper Comments 63 17 51081 PO 00000 U.S.C.78s(b)(1). CFR 240.19b–4. Frm 00103 Fmt 4703 Sfmt 4703 1. Purpose The Exchange proposes to list and trade the following Managed Fund Shares (‘‘Shares’’) 3 under NYSE Arca Equities Rule 8.600: FlexShares Ready Access Variable Income Fund (‘‘Fund’’).4 The Shares will be offered by FlexShares Trust (‘‘Trust’’), a statutory trust organized under the laws of Maryland and registered with the Commission as an open-end management investment company.5 The investment adviser to the Fund will be Northern Trust Investments, Inc. (‘‘Investment Adviser’’). Foreside Fund Services, LLC will serve as the distributor for the Fund (‘‘Distributor’’). J.P. Morgan Chase Bank, N.A. will serve as the administrator, custodian, and transfer agent for the Fund (‘‘Transfer Agent’’). Commentary .06 to Rule 8.600 provides that, if the investment adviser to the investment company issuing Managed Fund Shares is affiliated with a broker-dealer, such investment adviser shall erect a ‘‘fire wall’’ between the 3 A Managed Fund Share is a security that represents an interest in an investment company registered under the Investment Company Act of 1940 (15 U.S.C. 80a-1) (‘‘1940 Act’’) organized as an open-end investment company or similar entity that invests in a portfolio of securities selected by its investment adviser consistent with its investment objectives and policies. In contrast, an open-end investment company that issues Investment Company Units, listed and traded on the Exchange under NYSE Arca Equities Rule 5.2(j)(3), seeks to provide investment results that correspond generally to the price and yield performance of a specific foreign or domestic stock index, fixed income securities index, or combination thereof. 4 The Commission has previously approved the listing and trading on the Exchange of other actively managed funds under Rule 8.600. See, e.g., Securities Exchange Act Release Nos. 60981 (November 10, 2009), 74 FR 59594 (November 18, 2009) (SR–NYSEArca–2009–79) (order approving Exchange listing and trading of five fixed income funds of the PIMCO ETF Trust); 61365 (January 15, 2010), 75 FR 4124 (January 26, 2010) (SR– NYSEArca–2009–114) (order approving Exchange listing and trading of Grail McDonnell Fixed Income ETFs). 5 The Trust is registered under the 1940 Act. On June 28, 2012, the Trust filed with the Commission a post-effective amendment to Form N–1A under the Securities Act of 1933 (15 U.S.C. 77a) (‘‘1933 Act’’) and the 1940 Act relating to the Fund (File Nos. 333–173967 and 811–22555) (‘‘Registration Statement’’). The description of the operation of the Trust and the Fund herein is based, in part, on the Registration Statement. In addition, the Commission has issued an order granting certain exemptive relief to the Trust under the 1940 Act. See Investment Company Act Release No. 30068 (May 22, 2012) (File No. 812–13868) (‘‘Exemptive Order’’). E:\FR\FM\23AUN1.SGM 23AUN1

Agencies

SECURITIES AND EXCHANGE COMMISSION

[Federal Register Volume 77, Number 164 (Thursday, August 23, 2012)]
[Notices]
[Pages 51076-51081]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2012-20712]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-67681; File No. SR-NSX-2012-13]


Self-Regulatory Organizations; National Stock Exchange, Inc.; 
Notice of Filing and Immediate Effectiveness of Proposed Rule Change To 
Amend Its Rules To Add Rule 3.21 Regarding Telephone Solicitation

August 17, 2012.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Exchange Act'') \1\ and Rule 19b-4 thereunder,\2\ notice is 
hereby given that on August 13, 2012, National Stock Exchange, Inc. 
filed with the Securities and Exchange Commission (``Commission'') the 
proposed rule change, as described in Items I, II and III below, which 
Items have been prepared by the National Stock Exchange. The Commission 
is publishing this notice to solicit comment on the proposed rule 
change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    National Stock Exchange, Inc. (``NSX[supreg]'' or ``Exchange'') is 
proposing to add Rule 3.21, Telephone Solicitation, to its Rulebook to 
codify provisions that are substantially similar to Federal Trade 
Commission (``FTC'') rules that prohibit deceptive and other abusive 
telemarketing acts or practices.
    The text of the proposed rule change is available on the Exchange's 
Web site at https://www.nsx.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
sections A, B and C below, of the most significant parts of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to add Rule 3.21, Telephone Solicitation, to 
its Rulebook to codify provisions that are substantially similar to FTC 
rules that prohibit deceptive and other abusive telemarketing acts or 
practices. Rule 3.21 requires Equity Trading Permit (``ETP'') Holders 
to, among other things, maintain do-not-call lists, limit the hours of 
telephone solicitations, and not use deceptive and abusive acts and 
practices in connection with telemarketing. The Commission directed the 
Exchange to enact these telemarketing rules in accordance with the 
Telemarketing Consumer Fraud and Abuse Prevention Act of 1994 
(``Prevention Act'').\3\ The Prevention Act requires the Commission to 
promulgate, or direct any national securities exchange or registered 
securities association to promulgate, rules substantially similar to 
the FTC rules \4\ to prohibit deceptive and other abusive telemarketing 
acts or practices, unless the Commission determines either that the 
rules are not necessary or appropriate for the protection of investors 
or the maintenance of orderly markets, or that existing federal 
securities laws or Commission rules already provide for such 
protection.\5\
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    \3\ 15 U.S.C. 6101--6108.
    \4\ 16 CFR 310.1--.9. The FTC adopted these rules under the 
Prevention Act in 1995. See FTC, Telemarketing Sales Rule, 60 FR 
43842 (Aug. 23, 1995).
    \5\ 15 U.S.C. 6102.
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    In 1997, the Commission determined that telemarketing rules 
promulgated and expected to be promulgated by self-regulatory 
organizations, together with the other rules of the self-regulatory 
organizations, the federal securities laws and the Commission's rules 
thereunder, satisfied the requirements of the Prevention Act because, 
at the time, the applicable provisions of those laws and rules were 
substantially similar to the FTC's telemarketing rules.\6\ Since 1997, 
the FTC has amended its telemarketing rules in light of changing 
telemarketing practices and technology.\7\
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    \6\ See Telemarketing and Consumer Fraud and Abuse Prevention 
Act; Determination that No Additional Rulemaking Required, Exchange 
Act Release No. 38480 (Apr. 7, 1997), 62 FR 18666 (Apr. 16, 1996). 
The Commission also determined that some provisions of the FTC's 
telemarketing rules related to areas already extensively regulated 
by existing securities laws or activities not applicable to 
securities transactions. See id.
    \7\ See, e.g., FTC, Telemarketing Sales Rule, 73 FR 51164 (Aug. 
29, 2008) (amendments to the Telemarketing Sales Rule relating to 
prerecorded messages and call abandonments); and FTC, Telemarketing 
Sales Rule, 68 FR 4580 (Jan. 29, 2003) (amendments to the 
Telemarketing Sales Rule establishing requirements for sellers and 
telemarketers to participate in the national do-not-call registry).

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[[Page 51077]]

    As mentioned above, the Prevention Act requires the Commission to 
promulgate, or direct any national securities exchange or registered 
securities association to promulgate, rules substantially similar to 
the FTC rules to prohibit deceptive and other abusive telemarketing 
acts or practices.\8\ In May 2011, Commission staff directed the 
Exchange to conduct a review of its telemarketing rule and propose rule 
amendments that provide protections that are at least as strong as 
those provided by the FTC's telemarketing rules.\9\ Commission staff 
had concerns ``that the [self-regulatory organization] rules overall 
have not kept pace with the FTC's rules, and thus may no longer meet 
the standards of the [Prevention] Act.''\10\
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    \8\ See supra note 4.
    \9\ See Letter from Robert W. Cook, Director, Division of 
Trading and Markets, Securities and Exchange Commission, to Joseph 
Rizzello, Chief Executive Officer, National Stock Exchange (May 12, 
2011).
    \10\ Id.
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    The proposed rule change, as directed by the Commission staff, 
adopts provisions in Rule 3.21 that are substantially similar to the 
FTC's current rules that prohibit deceptive and other abusive 
telemarketing acts or practices as described below.\11\
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    \11\ The proposed rule change is also substantially similar to 
FINRA Rule 3230. See supra note 1.
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Telemarketing Restrictions
    The proposed rule change codifies the telemarketing restrictions in 
Rule 3.21 to provide that no ETP Holder or person associated with an 
ETP Holder \12\ may make an outbound telephone call \13\ to:
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    \12\ A ``person associated with an ETP Holder'' or ``associated 
person of an ETP Holder'' means any partner, officer, director, or 
branch manager of an ETP Holder (or any person occupying a similar 
status or performing similar functions), any person directly or 
indirectly controlling, controlled by, or under common control with 
an ETP Holder, or any employee of an ETP Holder, except that any 
person associated with an ETP Holder whose functions are solely 
clerical or ministerial shall not be included in the meaning of such 
terms. See Rule 1.5(P)(1).
    \13\ An ``outbound telephone call'' is a telephone call 
initiated by a telemarketer to induce the purchase of goods or 
services or to solicit a charitable contribution from a donor. A 
``telemarketer'' is any person who, in connection with 
telemarketing, initiates or receives telephone calls to or from a 
customer or donor. A ``customer'' is any person who is or may be 
required to pay for goods or services through telemarketing. A 
``donor'' means any person solicited to make a charitable 
contribution. A ``person'' is any individual, group, unincorporated 
association, limited or general partnership, corporation, or other 
business entity. ``Telemarketing'' means consisting of or relating 
to a plan, program, or campaign involving at least one outbound 
telephone call, for example cold-calling. The term does not include 
the solicitation of sales through the mailing of written marketing 
materials, when the person making the solicitation does not solicit 
customers by telephone but only receives calls initiated by 
customers in response to the marketing materials and during those 
calls takes orders only without further solicitation. For purposes 
of the previous sentence, the term ``further solicitation'' does not 
include providing the customer with information about, or attempting 
to sell, anything promoted in the same marketing materials that 
prompted the customer's call. A ``charitable contribution'' means 
any donation or gift of money or any other thing of value, for 
example a transfer to a pooled income fund. See proposed Rule 
3.21(n)(3), (11), (16), (17), (20), and (21); see also FINRA Rule 
3230(m)(11), (14), (16), (17), and (20); and 16 CFR 310.2(f), (l), 
(n), (v), (w), (cc), and (dd).
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    (1) Any person's residence at any time other than between 8:00 a.m. 
and 9:00 p.m. local time at the called person's locations;
    (2) any person that previously has stated that he or she does not 
wish to receive any outbound telephone calls made by or on behalf of 
the ETP Holder; or
    (3) any person who has registered his or her telephone number on 
the FTC's national do-not-call registry.
    The proposed rule change is substantially similar to the FTC's 
provisions regarding abusive telemarketing acts or practices.\14\ The 
FTC provided a discussion of the provision when it was adopted pursuant 
to the Prevention Act.\15\
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    \14\ See 16 CFR 310.4(b)(1)(iii)(A) and (B) and (c); see also 
FINRA Rule 3230(a). See proposed Rule 3.21(n)(16) and (21) and supra 
note 12.
    \15\ See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 
2003) at 4628; and FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 
23, 1995) at 43855.
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Caller Disclosures
    The proposed rule change codifies in Rule 3.21(b) that no ETP 
Holder or associated person of an ETP Holder shall make an outbound 
telephone call to any person without disclosing truthfully, promptly 
and in a clear and conspicuous manner to the called person the 
following information: (i) the identity of the caller and the ETP 
Holder; (ii) the telephone number or address at which the caller may be 
contacted; and (iii) that the purpose of the call is to solicit the 
purchase of securities or related services. The proposed rule change 
also provides that the telephone number that a caller provides to a 
person as the number at which the caller may be contacted may not be a 
900 number or any other number for which charges exceed local or long-
distance transmission charges.\16\
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    \16\ See proposed Rule 3.21(b); see also FINRA Rule 3230(d)(4). 
The proposed rule change is substantially similar to the FCC's 
regulations regarding call disclosures. See 47 CFR 64.1200(d)(4).
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Exceptions
    The proposed rule change adds Rule 3.21 to provide that the 
prohibition in paragraph (a)(1) \17\ does not apply to outbound 
telephone calls by an ETP Holder or an associated person of an ETP 
Holder if:
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    \17\ The Exchange believes that even if an ETP Holder satisfies 
the exception in paragraph (c), the ETP Holder should still make the 
caller disclosures required by paragraph (b) to the called person to 
ensure that the called person receives sufficient information 
regarding the purpose of the call.
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    (1) The ETP Holder has received that person's express prior written 
consent;
    (2) The ETP Holder has an established business relationship \18\ 
with the person; or
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    \18\ An ``established business relationship'' is a relationship 
between an ETP Holder and a person if (a) the person has made a 
financial transaction or has a security position, a money balance, 
or account activity with the ETP Holder or at a clearing firm that 
provides clearing services to the ETP Holder within the 18 months 
immediately preceding the date of an outbound telephone call; (b) 
the ETP Holder is the broker-dealer of record for an account of the 
person within the 18 months immediately preceding the date of an 
outbound telephone call; or (c) the person has contacted the ETP 
Holder to inquire about a product or service offered by the ETP 
Holder within the three months immediately preceding the date of an 
outbound telephone call. A person's established business 
relationship with an ETP Holder does not extend to the ETP Holder's 
affiliated entities unless the person would reasonably expect them 
to be included. Similarly, a person's established business 
relationship with an ETP Holder's affiliate does not extend to the 
ETP Holder unless the person would reasonably expect the ETP Holder 
to be included. The term ``account activity'' includes, but is not 
limited to, purchases, sales, interest credits or debits, charges or 
credits, dividend payments, transfer activity, securities receipts 
or deliveries, and/or journal entries relating to securities or 
funds in the possession or control of the ETP Holder. The term 
``broker-dealer of record'' refers to the broker or dealer 
identified on a customer's account application for accounts held 
directly at a mutual fund or variable insurance product issuer. See 
proposed Rule 3.21(n)(1), (4), and (12); see also 16 CFR 310.2(o) 
and FINRA Rule 3230(m)(1), (4), and (12).
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    (3) The person is a broker or dealer.
ETP Holder's Firm-Specific Do-Not-Call List
    The proposed rule change adds Rule 3.21(d) to provide that each ETP 
Holder must make and maintain a centralized list of persons who have 
informed the ETP Holder or any of its associated persons of an ETP 
Holder that they do not wish to receive outbound telephone calls. The 
proposed term ``outbound telephone calls'' is substantially similar to 
the FTC's definition of that term.\19\
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    \19\ See 16 CFR 310.4(b)(1)(iii)(A) and supra note 12; see also 
FINRA Rule 3230(a)(2). Additionally, this proposed rule change 
replaces a reference to the term ``member'' with ``ETP Holder,'' 
which conforms to the term currently used in NSX's Rules.
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    Proposed Rule 3.21(d)(2) adopts procedures that ETP Holders must 
institute to comply with Rule 3.21(a)

[[Page 51078]]

and (b) prior to engaging in telemarketing. These procedures must meet 
the following minimum standards:
    (1) ETP Holders must have a written policy for maintaining their 
firm-specific do-not-call lists.
    (2) Personnel engaged in any aspect of telemarketing must be 
informed and trained in the existence and use of the ETP Holder's firm-
specific do-not-call list.
    (3) If an ETP Holder receives a request from a person not to 
receive calls from that ETP Holder, the ETP Holder must record the 
request and place the person's name, if provided, and telephone number 
on its firm-specific do-not-call list at the time the request is 
made.\20\
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    \20\ ETP Holders must honor a person's do-not-call request 
within a reasonable time from the date the request is made, which 
may not exceed 30 days from the date of the request. If these 
requests are recorded or maintained by a party other than the ETP 
Holder on whose behalf the outbound telephone call is made, the ETP 
Holder on whose behalf the outbound telephone call is made will 
still be liable for any failures to honor the do-not-call request.
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    (4) ETP Holders or associated persons of an ETP Holder making an 
outbound telephone call must make the caller disclosures set forth in 
Rule 3.21(b).
    (5) In the absence of a specific request by the person to the 
contrary, a person's do-not-call request will apply to the ETP Holder 
making the call, and will not apply to affiliated entities unless the 
consumer reasonably would expect them to be included given the 
identification of the call and the product being advertised.
    (6) An ETP Holder making outbound telephone calls must maintain a 
record of a person's request not to receive further calls.

Inclusion of this requirement to adopt these procedures will not create 
any new obligations on ETP Holders, as they are already subject to 
identical provisions under FCC telemarketing regulations.\21\
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    \21\ See 47 CFR 64.1200(d); see also FINRA Rule 3230(d).
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Do-Not-Call Safe Harbors
    Proposed Rule 3.21(e) provides for certain exceptions to the 
telemarketing restriction set forth in proposed Rule 3.21(a)(3), which 
prohibits outbound telephone calls to persons on the FTC's national do-
not-call registry. First, proposed Rule 3.21(e)(1) provides that an ETP 
Holder or associated person of an ETP Holder making outbound telephone 
calls will not be liable for violating proposed Rule 3.21(a)(3) if:
    (1) The ETP Holder has an established business relationship with 
the called person; however, a person's request to be placed on the ETP 
Holder's firm-specific do-not-call list terminates the established 
business relationship exception to the national do-not-call registry 
provision for that ETP Holder even if the person continues to do 
business with the ETP Holder;
    (2) The ETP Holder has obtained the person's prior express written 
consent, which must be clearly evidenced by a signed, written agreement 
(which may be obtained electronically under the E-Sign Act)\22\ between 
the person and the ETP Holder that states that the person agrees to be 
contacted by the ETP Holder and includes the telephone number to which 
the calls may be placed; or
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    \22\ 15 U.S.C. 7001 et seq.
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    (3) The ETP Holder or associated person of an ETP Holder making the 
call has a personal relationship \23\ with the called person.
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    \23\ The term ``personal relationship'' means any family member, 
friend, or acquaintance of the person making an outbound telephone 
call. See proposed Rule 3.21(n)(18); see also FINRA Rule 
3230(m)(18).
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    The proposed rule change is substantially similar to the FTC's 
provision regarding an exception to the prohibition on making outbound 
telephone calls to persons on the FTC's do-not-call registry.\24\ The 
FTC provided a discussion of the provision when it was adopted pursuant 
to the Prevention Act.\25\
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    \24\ See 16 CFR 310.4(b)(1)(iii)(B); see also FINRA Rule 
3230(b).
    \25\ See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 
2003) at 4628; and FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 
23, 1995) at 43854.
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    Second, proposed Rule 3.21(e)(2) provides that an ETP Holder or 
associated person of an ETP Holder making outbound telephone calls will 
not be liable for violating proposed Rule 3.21(a)(3) if the ETP Holder 
or associated person of an ETP Holder demonstrates that the violation 
is the result of an error and that as part of the ETP Holder's routine 
business practice:
    (1) The ETP Holder has established and implemented written 
procedures to comply with Rule 3.21(a) and (b);
    (2) The ETP Holder has trained its personnel, and any entity 
assisting in its compliance, in the procedures established pursuant to 
the preceding clause;
    (3) The ETP Holder has maintained and recorded a list of telephone 
numbers that it may not contact in compliance with Rule 3.21(d); and
    (4) The ETP Holder uses a process to prevent outbound telephone 
calls to any telephone number on the ETP Holder's firm-specific do-not-
call list or the national do-not-call registry, employing a version of 
the national do-not-call registry obtained from the FTC no more than 31 
days prior to the date any call is made, and maintains records 
documenting this process.
    The proposed rule change is substantially similar to the FTC's safe 
harbor to the prohibition on making outbound telephone calls to persons 
on a firm-specific do-not-call list or on the FTC's national do-not-
call registry.\26\ The FTC provided a discussion of the provision when 
it was adopted pursuant to the Prevention Act.\27\
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    \26\ See 16 CFR 310.4(b)(3); see also FINRA Rule 3230(c).
    \27\ See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 
2003) at 4628; and FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 
23, 1995) at 43855.
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Wireless Communications
    Proposed Rule 3.21(f) clarifies that the provisions set forth in 
Rule 3.21 are applicable to ETP Holders and associated persons of an 
ETP Holder making outbound telephone calls to wireless telephone 
numbers.\28\
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    \28\ See also FINRA Rule 3230(e).
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Outsourcing Telemarketing
    Proposed Rule 3.21(g) states that if an ETP Holder uses another 
entity to perform telemarketing services on its behalf, the ETP Holder 
remains responsible for ensuring compliance with Rule 3.21. The 
proposed rule change also provides that an entity or person to which an 
ETP Holder outsources its telemarketing services must be appropriately 
registered or licensed, where required.\29\
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    \29\ See also FINRA Rule 3230(f).
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Billing Information
    The proposed Rule provides that, for any telemarketing transaction, 
no ETP Holder or associated person of an ETP Holder may submit billing 
information \30\ for payment without the express informed consent of 
the customer. Proposed Rule 3.21(h) requires that each ETP Holder or 
associated person of an ETP Holder must obtain the express informed 
consent of the person to be charged and to be charged using the 
identified account.
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    \30\ The term ``billing information'' means any data that 
enables any person to access a customer's or donor's account, such 
as a credit or debit card number, a brokerage, checking, or savings 
account number, or a mortgage loan account number. See proposed Rule 
3.21(n)(3).
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    If the telemarketing transaction involves preacquired account 
information \31\ and a free-to-pay

[[Page 51079]]

conversion \32\ feature, the ETP Holder or associated person of an ETP 
Holder must:
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    \31\ The term ``preacquired account information'' means any 
information that enables an ETP Holder or associated person of an 
ETP Holder to cause a charge to be placed against a customer's or 
donor's account without obtaining the account number directly from 
the customer or donor during the telemarketing transaction pursuant 
to which the account will be charged. See proposed Rule 3.21(n)(19).
    \32\ The term ``free-to-pay conversion'' means, in an offer or 
agreement to sell or provide any goods or services, a provision 
under which a customer receives a product or service for free for an 
initial period and will incur an obligation to pay for the product 
or service if he or she does not take affirmative action to cancel 
before the end of that period. See proposed Rule 3.21(n)(13).
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    (1) Obtain from the customer, at a minimum, the last four digits of 
the account number to be charged;
    (2) Obtain from the customer an express agreement to be charged and 
to be charged using the identified account number; and
    (3) Make and maintain an audio recording of the entire 
telemarketing transaction.
    For any other telemarketing transaction involving preacquired 
account information, the ETP Holder or associated person of an ETP 
Holder must:
    (1) Identify the account to be charged with sufficient specificity 
for the customer to understand which account will be charged; and
    (2) Obtain from the customer an express agreement to be charged and 
to be charged using the identified account number.
    The proposed rule change is substantially similar to the FTC's 
provision regarding the submission of billing information.\33\ The FTC 
provided a discussion of the provision when it was adopted pursuant to 
the Prevention Act.\34\
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    \33\ See 16 CFR 310.4(a)(7); see also FINRA Rule 3230(i).
    \34\ See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 
2003) at 4616.
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Caller Identification Information
    Proposed Rule 3.21(i) provides that ETP Holders that engage in 
telemarketing must transmit caller identification information \35\ and 
are explicitly prohibited from blocking this information. The telephone 
number provided must permit any person to make a do-not-call request 
during normal business hours. These provisions are similar to the 
caller identification provision in the FTC rules.\36\ Inclusion of 
these caller identification provisions in this proposed rule change 
will not create any new obligations on ETP Holders, as they are already 
subject to identical provisions under FCC telemarketing 
regulations.\37\
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    \35\ Caller identification information includes the telephone 
number and, when made available by the ETP Holder's telephone 
carrier, the name of the ETP Holder.
    \36\ See 16 CFR 310.4(a)(8); see also FINRA Rule 3230(g).
    \37\ See 47 CFR 64.1601(e).
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Unencrypted Consumer Account Numbers
    Proposed Rule 3.21(j) prohibits an ETP Holder or associated person 
of an ETP Holder from disclosing or receiving, for consideration, 
unencrypted consumer account numbers for use in telemarketing. The 
proposed rule change is substantially similar to the FTC's provision 
regarding unencrypted consumer account numbers.\38\ The FTC provided a 
discussion of the provision when it was adopted pursuant to the 
Prevention Act.\39\ Additionally, the proposed rule change defines 
``unencrypted'' as not only complete, visible account numbers, whether 
provided in lists or singly, but also encrypted information with a key 
to its decryption. The proposed definition is substantially similar to 
the view taken by the FTC.\40\
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    \38\ See 16 CFR 310.4(a)(6); see also FINRA Rule 3230(h).
    \39\ See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 
2003) at 4615.
    \40\ See id. at 4616.
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Abandoned Calls
    Proposed Rule 3.21(k) prohibits an ETP Holder or associated person 
of an ETP Holder from abandoning \41\ any outbound telephone call. The 
abandoned calls prohibition is subject to a ``safe harbor'' under 
proposed Rule 3.21(k)(2) that requires an ETP Holder or associated 
person of an ETP Holder:
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    \41\ An outbound telephone call is ``abandoned'' if the called 
person answers it and the call is not connected to an ETP Holder or 
associated person of an ETP Holder within two seconds of the called 
person's completed greeting.
---------------------------------------------------------------------------

    (1) To employ technology that ensures abandonment of no more than 
three percent of all calls answered by a person, measured over the 
duration of a single calling campaign, if less than 30 days, or 
separately over each successive 30-day period or portion thereof that 
the campaign continues;
    (2) For each outbound telephone call placed, to allow the telephone 
to ring for at least 15 seconds or four rings before disconnecting an 
unanswered call;
    (3) Whenever an ETP Holder or associated person of an ETP Holder is 
not available to speak with the person answering the outbound telephone 
call within two seconds after the person's completed greeting, promptly 
to play a prerecorded message stating the name and telephone number of 
the ETP Holder or associated person of an ETP Holder on whose behalf 
the call was placed; and
    (4) To maintain records documenting compliance with the ``safe 
harbor.'' The proposed rule change is substantially similar to the 
FTC's provisions regarding abandoned calls.\42\ The FTC provided a 
discussion of the provisions when they are adopted pursuant to the 
Prevention Act.\43\
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    \42\ See 16 CFR 310.4(b)(1)(iv) and (b)(4); see also FINRA Rule 
3230(j).
    \43\ See FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 29, 
2003) at 4641.
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Prerecorded Messages
    Proposed Rule 3.21(l) prohibits an ETP Holder or associated person 
of an ETP Holder from initiating any outbound telephone call that 
delivers a prerecorded message without a person's express written 
agreement \44\ to receive such calls. The proposed rule change also 
requires that all prerecorded outbound telephone calls provide 
specified ``opt-out'' mechanisms so that a person can opt out of future 
calls. The prohibition does not apply to a prerecorded message 
permitted for compliance with the ``safe harbor'' for abandoned calls 
under proposed Rule 3.21(k)(2). The proposed rule change is 
substantially similar to the FTC's provisions regarding prerecorded 
messages.\45\ The FTC provided a discussion of the provisions when they 
were adopted pursuant to the Prevention Act.\46\
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    \44\ The express written agreement must: (a) Have been obtained 
only after a clear and conspicuous disclosure that the purpose of 
the agreement is to authorize the ETP Holder to place prerecorded 
calls to such person; (b) have been obtained without requiring, 
directly or indirectly, that the agreement be executed as a 
condition of purchasing any good or service; (c) evidence the 
willingness of the called person to receive calls that deliver 
prerecorded messages by or on behalf of the ETP Holder; and (d) 
include the person's telephone number and signature (which may be 
obtained electronically under the E-Sign Act).
    \45\ See 16 CFR 310.4(b)(1)(v); see also FINRA Rule 3230(k).
    \46\ See FTC, Telemarketing Sales Rule, 73 FR 51164 (Aug. 29, 
2008) at 51165.
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Credit Card Laundering
    Proposed Rule 3.21(m) prohibits credit card laundering, the 
practice of depositing into the credit card system \47\ a sales draft 
that is not the result of a credit card transaction between the

[[Page 51080]]

cardholder \48\ and the ETP Holder. Except as expressly permitted, the 
proposed rule change prohibits an ETP Holder or associated person of an 
ETP Holder from:
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    \47\ The term ``credit card system'' means any method or 
procedure used to process credit card transactions involving credit 
cards issued or licensed by the operator of that system. The term 
``credit card'' means any card, plate, coupon book, or other credit 
device existing for the purpose of obtaining money, property, labor, 
or services on credit. The term ``credit'' means the right granted 
by a creditor to a debtor to defer payment of debt or to incur debt 
and defer its payment. See proposed Rule 3.21(n)(7), (8), and (10).
    \48\ The term ``cardholder'' means a person to whom a credit 
card is issued or who is authorized to use a credit card on behalf 
of or in addition to the person to whom the credit card is issued. 
See proposed Rule 3.21(n)(6).
---------------------------------------------------------------------------

    (1) Presenting to or depositing into the credit card system for 
payment, a credit card sales draft \49\ generated by a telemarketing 
transaction that is not the result of a telemarketing credit card 
transaction between the cardholder and the ETP Holder;
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    \49\ The term ``credit card sales draft'' means any record or 
evidence of a credit card transaction. See proposed Rule 3.21(n)(9).
---------------------------------------------------------------------------

    (2) Employing, soliciting, or otherwise causing a merchant,\50\ or 
an employee, representative or agent of the merchant to present to or 
to deposit into the credit card system for payment, a credit card sales 
draft generated by a telemarketing transaction that is not the result 
of a telemarketing credit card transaction between the cardholder and 
the ETP Holder; or
---------------------------------------------------------------------------

    \50\ The term ``merchant'' means a person who is authorized 
under a written contract with an acquirer to honor or accept credit 
cards, or to transmit or process for payment credit card payments, 
for the purchase of goods or services or a charitable contribution. 
The term ``acquirer'' means a business organization, financial 
institution, or an agent of a business organization or financial 
institution that has authority from an organization that operates or 
licenses a credit card system to authorize merchants to accept, 
transmit, or process payment by credit card through the credit card 
system for money, goods or services, or anything else of value. See 
proposed Rule 3.21(n)(2) and (14).
---------------------------------------------------------------------------

    (3) Obtaining access to the credit card system through the use of a 
business relationship or an affiliation with a merchant, when such 
access is not authorized by the merchant agreement \51\ or the 
applicable credit card system.
---------------------------------------------------------------------------

    \51\ The term ``merchant agreement'' means a written contract 
between a merchant and an acquirer to honor or accept credit cards, 
or to transmit or process for payment credit card payments, for the 
purchase of goods or services or a charitable contribution. See 
proposed Rule 3.21(n)(15).

The proposed rule change is substantially similar to the FTC's 
provision regarding credit card laundering.\52\ The FTC provided a 
discussion of the provisions when they were adopted pursuant to the 
Prevention Act.\53\
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    \52\ See 16 CFR 310.3(c); see also FINRA Rule 3230(l).
    \53\ See FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 
1995) at 43852.
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Definitions
    Proposed Rule 3.21(n) adopts the following definitions, which are 
substantially similar to the FTC's definitions of these terms: 
``acquirer,'' ``billing information,'' ``caller identification 
service,'' ``cardholder,'' ``charitable contribution,'' ``credit,'' 
``credit card,'' ``credit card sales draft,'' ``credit card system,'' 
``customer,'' ``donor,'' ``established business relationship,'' ``free-
to-pay conversion,'' ``merchant,'' ``merchant agreement,'' ``outbound 
telephone call,'' ``person,'' ``preacquired account information,'' 
``telemarketer,'' and ``telemarketing.'' \54\ The FTC provided a 
discussion of each definition when they were adopted pursuant to the 
Prevention Act.\55\
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    \54\ See proposed Rule 3.21(n)(2), (3), (5), (6), (7), (8), (9), 
(10), (11), (12), (13), (14), (15), (16), (17), (19), (20), and 
(21); and 16 CFR 310.2(a), (c), (d), (e), (f), (h), (i), (j), (k), 
(l), (n), (o), (p), (s), (t), (v), (w), (x), (cc), and (dd); see 
also FINRA Rule 3230(m)(2), (3), (5), (6), (7), (8), (9), (10), 
(11), (12), (13), (14), (15), (16), (17), (19), and (20). The 
proposed rule change also adopts definitions of ``account 
activity,'' ``broker-dealer of record,'' and ``personal 
relationship'' that are substantially similar to FINRA's definitions 
of these terms. See proposed Rule 3.21(n)(1), (4), and (18) and 
FINRA Rule 3230(m)(1), (4), and (18); see also 47 CFR 64.1200(f)(14) 
(FCC's definition of ``personal relationship'').
    \55\ See FTC, Telemarketing Sales Rule, 60 FR 43842 (Aug. 23, 
1995) at 43843; and FTC, Telemarketing Sales Rule, 68 FR 4580 (Jan. 
29, 2003) at 4587.
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State and Federal Laws
    Proposed Rule 3.21, Interpretation and Policy .01 \56\ reminds ETP 
Holders and associated persons of an ETP Holder that engage in 
telemarketing that they also are subject to the requirements of 
relevant state and federal laws and rules, including the Prevention 
Act, the Telephone Consumer Protection Act (``TCPA''),\57\ and the 
rules of the FCC relating to telemarketing practices and the rights of 
telephone consumers.\58\
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    \56\ See also FINRA Rule 3230, Supplementary Material .01, 
Compliance with Other Requirements.
    \57\ See 47 U.S.C. 227.
    \58\ See 47 CFR 64.1200.
---------------------------------------------------------------------------

Announcement in Regulatory Circular
    The Exchange will announce the implementation date of the proposed 
rule change in a Regulatory Circular to be published no later than 90 
days following the effective date. The implementation date will be no 
later than 180 days following the effective date.
2. Statutory Basis
    The Exchange believes the proposed rule change is consistent with 
the Exchange Act and the rules and regulations thereunder applicable to 
the Exchange and, in particular, the requirements of Section 6(b) of 
the Exchange Act.\59\ Specifically, the Exchange believes the proposed 
rule change is consistent with the Section 6(b)(5) \60\ requirements 
that the rules of an exchange be designed to promote just and equitable 
principles of trade, to prevent fraudulent and manipulative acts, to 
remove impediments to, and to perfect the mechanism for, a free and 
open market and a national market system, and to protect investors and 
the public interest generally.
---------------------------------------------------------------------------

    \59\ 15 U.S.C. 78f(b).
    \60\ 15 U.S.C. 78f(b)(5).
---------------------------------------------------------------------------

    In particular, the proposed rule change will prevent fraudulent and 
manipulative acts and protect investors and the public interest by 
continuing to prohibit ETP Holders from engaging in deceptive and other 
abusive telemarketing acts or practices. Additionally, the proposed 
rule change removes impediments to and perfects the mechanism for a 
free and open market and a national market system, because it provides 
consistency among telemarketing rules of national securities exchanges 
and FINRA, therefore making it easier for investors to comply with 
these rules.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Exchange Act.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants or Others

    Written comments on the proposed rule change were neither solicited 
nor received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    Because the foregoing proposed rule change does not:
    A. Significantly affect the protection of investors or the public 
interest;
    B. impose any significant burden on competition; and
    C. become operative for 30 days from the date on which it was 
filed, or such shorter time as the Commission may designate, it has 
become effective pursuant to Section 19(b)(3)(A) \61\ of the Act and 
Rule 19b-4(f)(6) \62\ thereunder.
---------------------------------------------------------------------------

    \61\ 15 U.S.C. 78s(b)(3)(A).
    \62\ 17 CFR 240.19b-4(f)(6).
---------------------------------------------------------------------------

    At any time within 60 days of the filing of the proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of

[[Page 51081]]

investors or otherwise in furtherance of the purposes of the Exchange 
Act.

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (https://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please include 
File Number SR-NSX-2012-13 on the subject line.

Paper Comments

     Send paper comments in triplicate to Elizabeth M. Murphy, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File No. SR-NSX-2012-13. This file 
number should be included in the subject line if email is used. To help 
the Commission process and review comments more efficiently, please use 
only one method. The Commission will post all comments on the 
Commission's Internet Web site (https://www.sec.gov/rules/sro.shtml). 
Copies of the submission, all subsequent amendments, all written 
statements with respect to the proposed rule change that are filed with 
the Commission, and all written communications relating to the proposed 
rule change between the Commission and any person, other than those 
that may be withheld from the public in accordance with the provisions 
of 5 U.S.C. 552, will be available for Web site viewing and printing in 
the Commission's Public Reference Room, 100 F Street NE., Washington, 
DC 20549, on official business days between the hours of 10 a.m. and 3 
p.m. eastern time. Copies of such filings will also be available for 
inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to file number SR-NSX-2012-13 and should be 
submitted on or before September 13, 2012.
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    \63\ 17 CFR 200.30-3(a)(12).

    For the Commission by the Division of Trading and Markets, 
pursuant to the delegated authority.\63\
Elizabeth M. Murphy,
Secretary.
[FR Doc. 2012-20712 Filed 8-22-12; 8:45 am]
BILLING CODE 8011-01-P

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