Mutual Fund Distribution Fees; Confirmations, 47064-47139 [2010-18305]
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
eliminate outdated requirements,
provide a more appropriate role for fund
directors, and allow greater competition
among funds and intermediaries in
setting sales loads and distribution fees
generally.
DATES: Comments must be received on
or before November 5, 2010.
ADDRESSES: Comments may be
submitted by any of the following
methods:
SECURITIES AND EXCHANGE
COMMISSION
17 CFR Parts 210, 239, 240, 249, 270,
and 274
[Release Nos. 33–9128; 34–62544; IC–
29367; File No. S7–15–10]
RIN 3235–AJ94
Mutual Fund Distribution Fees;
Confirmations
Securities and Exchange
Commission.
ACTION: Proposed rule.
AGENCY:
The Securities and Exchange
Commission (‘‘SEC’’ or ‘‘the
Commission’’) is proposing a new rule
and rule amendments that would
replace rule 12b–1 under the Investment
Company Act, the rule that has
permitted registered open-end
management investment companies
(‘‘mutual funds’’ or ‘‘funds’’) to use fund
assets to pay for the cost of promoting
sales of fund shares. The new rule and
amendments would continue to allow
funds to bear promotional costs within
certain limits, and would also preserve
the ability of funds to provide investors
with alternatives for paying sales
charges (e.g., at the time of purchase, at
the time of redemption, or through a
continuing fee charged to fund assets).
Unlike the current rule 12b–1
framework, the proposed rules would
limit the cumulative sales charges each
investor pays, no matter how they are
imposed. To help investors make betterinformed choices when selecting a fund
that imposes sales charges, the
Commission is also proposing to require
clearer disclosure about all sales charges
in fund prospectuses, annual and semiannual reports to shareholders, and in
investor confirmation statements.
As part of the new regulatory
framework, the Commission is
proposing to give funds and their
underwriters the option of offering
classes of shares that could be sold by
dealers with sales charges set at
competitively established rates—rates
that could better reflect the services
offered by the particular intermediary
and the value investors place on those
services. For funds electing this option,
the proposal would provide relief from
restrictions that currently limit retail
price competition for distribution
services.
The proposed rule and rule
amendments are designed to protect
individual investors from paying
disproportionate amounts of sales
charges in certain share classes, promote
investor understanding of fees,
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SUMMARY:
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Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/proposed.shtml);
• Send an e-mail to rulecomments@sec.gov. Please include File
Number S7–15–10 on the subject line;
or
• Use the Federal eRulemaking Portal
(https://www.regulations.gov). Follow the
instructions for submitting comments.
Paper Comments
• Send paper comments in triplicate
to Elizabeth Murphy, Secretary,
Securities and Exchange Commission,
100 F Street, NE., Washington, DC
20549–1090.
All submissions should refer to File
Number S7–15–10. This file number
should be included on the subject line
if e-mail is used. To help us process and
review your comments more efficiently,
please use only one method. The
Commission will post all comments on
the Commission’s Internet Web site
(https://www.sec.gov/rules/
proposed.shtml). Comments are also
available for Web site viewing and
printing in the Commission’s Public
Reference Room, 100 F Street, NE.,
Washington, DC 20549, on official
business days between the hours of 10
a.m. and 3 p.m. All comments received
will be posted without change; we do
not edit personal identifying
information from submissions. You
should submit only information that
you wish to make available publicly.
FOR FURTHER INFORMATION CONTACT:
With respect to rules and forms under
the Investment Company Act and
Securities Act, Thoreau A. Bartmann,
Senior Counsel, Daniel Chang, Attorney,
or C. Hunter Jones, Assistant Director, at
202–551–6792, Office of Regulatory
Policy, Division of Investment
Management, Securities and Exchange
Commission, 100 F Street, NE.,
Washington, DC 20549–8549.
With respect to rule 10b–10 under the
Securities Exchange Act, Daniel Fisher,
Branch Chief, or Ignacio Sandoval,
Attorney, at 202–551–5550, Office of
Chief Counsel, Division of Trading and
Markets, Securities and Exchange
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Commission, 100 F Street, NE.,
Washington, DC 20549–7010.
SUPPLEMENTARY INFORMATION: The
Commission is proposing to rescind rule
12b–1 [17 CFR 270.12b–1] under the
Investment Company Act of 1940
(‘‘Investment Company Act’’ or ‘‘Act’’).1
The Commission is also proposing for
comment: New rule 12b–2 [17 CFR
270.12b–2] under the Investment
Company Act; amendments to rules 6c–
10 [17 CFR 270.6c–10] and 11a–3 [17
CFR 270.11a–3] under the Investment
Company Act; amendments to Form
N–1A2 under the Investment Company
Act and the Securities Act of 1933
(‘‘Securities Act’’); 3 amendments to rule
6–07 [17 CFR 210.6–07] of Regulation
S–X under the Securities Act;
amendments to rule 10b–10 [17 CFR
240.10b–10] and Schedule 14A4 under
the Securities Exchange Act of 1934
(‘‘Exchange Act’’); 5 technical changes to
rule 10b–10; and technical and
conforming changes to various rules and
forms under the Investment Company
Act.
Table of Contents
I. Introduction
II. Background
A. Mutual Fund Sales Charges
B. Adoption of Rule 12b–1
C. Developments Following Rule 12b–1’s
Adoption
D. The Current Role of 12b–1 Fees
E. Additional Commission Consideration
of Rule 12b–1
III. Discussion
A. Summary of Our Proposals
B. Rescission of Rule 12b–1
C. Proposed Rule 12b–2: The Marketing
and Service Fee
D. Proposed Amendments to Rule 6c–10:
The Ongoing Sales Charge
E. Proposed Amendments to Rule 10b–10:
Transaction Confirmations
F. Shareholder Approval
G. Application to Funds of Funds
H. Application to Funds Underlying
Separate Accounts
I. Proposed Amendments to Rule 6c–10:
Account-Level Sales Charge
J. Amendments To Improve Disclosure to
Investors
K. Proposed Conforming Amendments to
Rule 11a–3
L. Other Proposed Conforming
Amendments
M. Potential Impact of Proposed Rule
Changes
N. Transition
1 15 U.S.C. 80a. Unless otherwise noted, all
references to statutory sections are to the
Investment Company Act and all references to rules
under the Investment Company Act will be to Title
17, Part 270 of the Code of Federal Regulations [17
CFR part 270].
2 17 CFR 239.15A and 274.11A.
3 15 U.S.C. 77a.
4 17 CFR 240.14a–101.
5 15 U.S.C. 78a.
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IV. Paperwork Reduction Act
V. Cost-Benefit Analysis
VI. Initial Regulatory Flexibility Analysis
VII. Consideration of Burden on Competition
and Promotion of Efficiency,
Competition and Capital Formation
VIII. Small Business Regulatory Enforcement
Fairness Act
IX. Statutory Authority
Text of Proposed Rules and Form
Amendments
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I. Introduction
More than 87 million Americans,
representing slightly less than half of all
households, own mutual funds.6 Some
investors buy fund shares directly from
mutual fund sponsors without paying a
sales charge.7 However, most fund
investors buy through intermediaries.8
These intermediaries include brokerdealers, banks, insurance companies,
financial planners, and retirement
plans. When investors use
intermediaries to buy fund shares, they
typically will pay (either directly or
indirectly) some form of sales charge or
service fees to compensate the
intermediaries for the services they
provide.9
Investors use intermediaries for a
variety of reasons. Some want help in
selecting a particular fund or building a
diversified portfolio of investments.
Others like the convenience of holding
a variety of financial assets together in
the same account and receiving a single
comprehensive account statement. A
growing number of investors use mutual
funds as a way to fund their retirement
plans, college savings accounts, annuity
or life insurance contracts, or other taxadvantaged investment vehicles, which
are often offered by an intermediary.10
6 Investment Company Institute (‘‘ICI’’), Profile of
Mutual Fund Shareholders, 2009 (2010)
(‘‘Shareholder Profile Report’’) (https://ici.org/pdf/
rpt_profile10.pdf). Mutual funds’ share of
household financial assets has grown steadily from
3 percent in 1980 to 21 percent in 2009. ICI, 2010
Investment Company Fact Book at 10 (2010)
(https://www.ici.org/pdf/2010_factbook.pdf) (‘‘2010
ICI Fact Book’’).
7 These are referred to as ‘‘no-load’’ funds because
no sales charge or ‘‘load’’ is charged in connection
with the transaction. See infra notes 16–17 and
accompanying text.
8 According to the ICI, 80 percent of U.S.
households that own mutual funds outside of
retirement plans hold some portion of their fund
shares through financial professionals (including
brokers, financial planners, insurance agents, bank
representatives, and accountants). 2010 ICI Fact
Book, supra note 6, at 85.
9 Although the use of the term ‘‘intermediary’’ in
this Release is not limited to registered brokerdealers, receipt of the fees addressed in this Release
may, depending on the services provided, require
the recipient to register as a broker-dealer or rely
on an exception or exemption from broker-dealer
registration. See also note 168, infra, and
accompanying text.
10 See 2010 ICI Fact Book, supra note 6, at 97,
118. According to the ICI, U.S. retirement plan
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In some cases, investors use an
intermediary (and pay sales charges) not
necessarily for the services they obtain
from the intermediary, but simply to be
able to invest in shares of a particular
fund that they cannot buy directly (i.e.,
that are sold only through
intermediaries).
There are over 9,000 funds available
to investors, offering a variety of
investment strategies to suit different
investment needs.11 Investors can select
among many types of intermediaries
from which they can purchase fund
shares, and have choices as to how they
pay for the services of those
intermediaries. They may pay a ‘‘sales
load’’ at the time they purchase shares,
or a deferred sales load when they
redeem shares, or they may invest in a
fund that pays ongoing sales charges on
behalf of investors from fund assets,
otherwise known as 12b–1 fees.12 As an
alternative, they may choose to invest
through an intermediary that deducts
fees directly from the investor’s account
by a separate agreement (e.g., ‘‘wrap fee
programs’’). Whether an investor pays
sales charges depends upon the fee
structure of the fund in which the
investor chooses to invest, and how
those sales charges are paid depends
upon the ‘‘class’’ of fund shares that the
investor selects.13
These sales charge arrangements are
disclosed in fund prospectuses, and are
governed by a combination of statutory
provisions and rules adopted by the
Commission and the Financial Industry
Regulatory Authority, Inc. (‘‘FINRA’’), a
self-regulatory organization for brokerdealers.14 These rules have been in
place for many years and, as discussed
in more detail below, we believe that
they may no longer fully reflect the
current economic realities of the mutual
assets totaled $16 trillion in 2009. Id. The largest
individual components were Individual Retirement
Accounts (‘‘IRAs’’) and employer-sponsored defined
contribution plans, holding assets of $4.2 trillion
and $4.1 trillion, respectively. Mutual funds’ share
of the IRA market has increased from 22 percent in
1990 to 46 percent in 2009. Id. at 98–99. Assets in
section 529 college savings plans have grown from
$2.6 billion in 2000 to $111 billion in 2009. Id. at
118.
11 2010 ICI Fact Book, supra note 6, at 16. This
figure represents the total number of registered
open-end funds, and includes separate series of a
fund and ETFs.
12 We will use the term ‘‘12b–1 fees’’ generally to
describe fees that are paid out of fund assets
pursuant to a plan adopted under rule 12b–1 (‘‘12b–
1 plan’’).
13 See infra Section II.C.3 of this Release.
14 FINRA rules do not apply directly to mutual
funds, but to registered broker-dealers that are
FINRA members, including the principal
underwriters of most funds. Most funds therefore
structure their sales loads to meet FINRA rules in
order for their shares to be distributed and sold by
registered broker-dealers in the United States.
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fund marketplace or best serve the
interests of fund investors. In this
Release, we first review how these rules
developed, our experience in
administering them, changes we have
observed in how funds distribute their
shares, and the evolving needs of
shareholders. We then propose a new
framework that would continue to allow
funds to give investors choices as to
how and when to pay for sales charges,
improve disclosure designed to enhance
investor understanding of those charges,
limit the cumulative sales charges each
investor pays, and eliminate
uncertainties associated with current
requirements while providing a more
appropriate role for fund directors.
Finally, the proposal would offer funds
and their underwriters the option of
offering a class of shares that could be
sold by intermediaries subject to
competition in establishing sales charge
rates.
II. Background
A. Mutual Fund Sales Charges
When the Investment Company Act
was enacted in 1940, investors paid
most of the costs of selling and
promoting fund shares in the form of a
sales charge or sales ‘‘load’’ deducted
from the purchase price at the time of
sale by the fund’s principal underwriter
(typically the fund’s adviser or a close
affiliate).15 The sales load financed
brokers’ commissions, advertisements,
and other sales and promotional
activities. Only a limited number of
funds, called ‘‘no-load’’ funds, marketed
their shares directly to investors without
the assistance of a retail broker, and did
not charge sales loads.16 The selling
costs of no-load funds (primarily
advertising) typically were subsidized
by the funds’ investment advisers out of
their profits.17
In the past, fund sales charges
generally were much higher than those
15 See SEC, Investment Trusts and Investment
Companies, H.R. Doc. No. 279, 76th Cong., 1st
Sess., pt. 3, at 813, 823 (1939) (‘‘Investment Trust
Study’’). Principal underwriters typically confine
themselves to wholesale transactions and leave the
public selling to independent retail dealers under
sales agreements, although some underwriters have
their own ‘‘captive’’ retail sales organizations. See
Tamar Frankel, The Regulation of Money Managers,
§ 27.01 (2009 supplement) (‘‘The Regulation of
Money Managers’’). See also Division of Investment
Management, U.S. Securities and Exchange
Commission, Protecting Investors: A Half Century
of Investment Company Regulation 291 (1992)
(‘‘1992 Study’’). Although the principal underwriter
collects the sales load, for convenience, throughout
this Release, we will simply refer to ‘‘funds’’ as
imposing sales loads or determining the amount of
sales load payable.
16 See Investment Trust Study, supra note 15, at
817–18. Some funds also charged low sales loads
of one to two percent. Id.
17 See 1992 Study, supra note 15, at 292.
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customarily charged today and raised
concerns for Congress and the
Commission.18 The Commission
submitted a report to Congress in 1966
concluding that mutual fund sales
charges should be lowered.19 Following
this report, Congress amended the Act
in 1970 to give rulemaking authority to
the National Association of Securities
Dealers, Inc. (‘‘NASD’’) (now FINRA) to
prescribe limits to prevent excessive
sales loads.20 Under this authority, in
1975, the NASD adopted a rule placing
a ceiling of 8.5 percent on the front-end
sales load that a fund distributed by
NASD members could charge.21 Today,
few funds impose sales loads that
approach the maximum limit, in part
because of investor resistance to paying
high front-end loads, but also because of
the availability of other sources of
revenue to pay distribution costs.22
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B. Adoption of Rule 12b–1
The most significant of these
alternative revenue sources came about
when the Commission adopted rule
12b–1 in 1980.23 As described in more
detail below, rule 12b–1 permits a fund
to use fund assets to pay broker-dealers
and others for providing services that
18 During the period of 1927–1935, sales loads for
broker-sold funds ranged from five to 10 percent,
but by 1935 they were often as high as nine to 10
percent. See Investment Trust Study, supra note 15,
pt. 2, 216–17. See also Investment Trusts and
Investment Companies: Hearings on S. 3580 Before
a Subcomm. of the Senate Comm. on Banking and
Currency, 76th Cong., 3d Sess. 799 (1940)
(statement of L.M.C. Smith, Associate Counsel,
Investment Trust Study, SEC, discussing the
‘‘problem’’ of high sales loads).
19 The Commission recommended that sales loads
be limited to a statutory maximum of five percent
from the prevailing typical load of 9.3 percent. See
SEC, Report on the Public Policy Implications of
Investment Company Growth, H.R. REP. No. 2337,
89th Cong., 2d Sess. at 205, 223 (‘‘PPI Report’’).
20 Investment Company Act Amendments of
1970, Public Law 91–547, § 12(a), 84 Stat. 1413,
1422 (1970) (codified as amended at section 22(b)
of the Act). Section 22(b) vested this rulemaking
authority in a securities association registered
under section 15A of the Exchange Act. The NASD
(now FINRA) was and is the only such registered
securities association. The Commission supported
the amendment. See Investment Company
Amendments Act of 1970: Hearings on S. 34 and
S. 296 Before a Subcomm. of the Senate Comm. on
Banking and Currency, 91st Cong., 1st Sess. 6–8
(1969) (statement of Hugh Owens, SEC
Commissioner).
21 Order Approving Proposed Rule Change by
NASD, Investment Company Act Release No. 8980
(Oct. 10, 1975) (approving predecessor rule to
NASD Conduct Rule 2830).
22 See The Regulation of Money Managers, supra
note 15, at § 27.03; ICI, Trends in the Fees and
Expenses of Mutual Funds, 2009 (Apr. 2010)
(https://www.ici.org/pdf/fm-v19n2.pdf) (‘‘Fee Trends
Report’’) (noting that in 2009 the average maximum
front-end load on stock funds was 5.3 percent).
23 Bearing of Distribution Expenses by Mutual
Funds, Investment Company Act Release No. 11414
(Oct. 28, 1980) [45 FR 73898 (Nov. 7, 1980)] (‘‘1980
Adopting Release’’).
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are primarily intended to result in the
sale of the fund’s shares. The
Commission adopted rule 12b–1 under
its authority in section 12(b) of the
Investment Company Act,24 which
authorizes the Commission to regulate
the distribution activities of funds that
act as distributors of their own
securities.25 Section 12(b) was designed
to protect funds from being charged
excessive sales and promotional
expenses.26 The requirements of the rule
are intended, in part, to address the
conflicts of interest between a fund and
its investment adviser that arise when a
fund bears its own distribution
expenses.27
The Commission’s adoption of rule
12b–1 arose in the context of two
significant developments in the mutual
fund market that occurred during the
1970s.28 First, many funds experienced
a prolonged period of net redemptions
(i.e., redemptions exceeded new sales),
which reduced the amount of fund
assets.29 Fund company representatives
asserted that using fund assets to fuel
the sale of fund shares could benefit
fund shareholders by increasing
economies of scale and reducing fund
expense ratios.30 The second was the
development of money market funds
and no-load fund groups, including
internally managed funds, which did
24 Rule 12b–1 was also adopted pursuant to
section 38(a) of the Act. Id.
25 Section 12(b) makes it unlawful, with certain
exceptions, for any mutual fund ‘‘to act as a
distributor’’ of its own shares in contravention of
any rules the Commission adopts as ‘‘necessary or
appropriate in the public interest or for the
protection of investors.’’
26 See Investment Trusts and Investment
Companies: Hearings on H.R. 10065 Before a
Subcomm. of the House Comm. on Interstate and
Foreign Commerce, 76th Cong., 3d Sess. 112 (1940)
(‘‘House Hearings’’) (statement of David Schenker,
Chief Counsel, Investment Trust Study, SEC) (The
purpose of section 12(b) is to prevent mutual funds
from incurring ‘‘excessive sales, promotion
expenses, and so forth.’’).
27 When a fund pays promotional costs, the fund’s
investment adviser or distributor is relieved from
bearing the expense itself, and the adviser benefits
further if the fund’s expenditures result in the
growth of the fund’s assets and a related increase
in advisory fees (because an adviser’s fees typically
are based on a percentage of fund assets). However,
commentators have noted that the benefits to
existing fund shareholders from these expenditures
may be ‘‘speculative at best.’’ See Bearing of
Distribution Expenses by Mutual Funds, Investment
Company Act Release No. 10252 (May 23, 1978) [43
FR 23589 (May 31, 1978)] (‘‘Advance Notice of
Proposed Rulemaking’’) at text following n. 3.
28 See Payment of Asset-Based Sales Loads by
Registered Open-End Management Investment
Companies, Investment Company Act Release No.
16431 (June 13, 1988) [53 FR 23258 (June 21, 1988)]
(‘‘1988 Release’’) at n.14 and accompanying text.
29 Total redemptions exceeded new sales for six
of the seven years between 1971 and 1977. 2010 ICI
Fact Book, supra note 6, at 125.
30 See Advance Notice of Proposed Rulemaking,
supra note 27, at n.3 and accompanying text.
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not charge sales loads but required a
source of revenue to support their direct
selling efforts.31 By offering a less
expensive way for many investors to
become fund shareholders, no-load
funds promised to introduce greater
price competition in the sale of mutual
funds to retail investors, which might
lower sales loads for all investors.
Before the rule’s adoption, the
Commission generally had opposed the
use of fund assets for the purpose of
financing the distribution of mutual
fund shares, noting that existing
shareholders of a fund ‘‘often derive
little or no benefit from the sale of new
shares.’’ 32 After engaging in a thorough
review of the public policy and legal
implications of permitting funds to bear
these types of expenses, which included
a public hearing and two requests for
public comment,33 the Commission
ultimately decided that there may be
circumstances in which it would be
appropriate for a fund to bear its own
distribution expenses.34
31 See, e.g., Valuation of Debt Instruments and
Computation of Current Price per Share by Certain
Open-End Investment Companies (Money Market
Funds), Investment Company Act Release No.
13380 (July 11, 1983) [48 FR 32555 (July 18, 1983)].
An investment company is said to have internalized
its management functions when most or all of the
services traditionally provided by the investment
adviser or third parties are performed at cost by
salaried employees of the fund or by subsidiaries
of the fund. See 1988 Release, supra note 28, at n.8.
When the Commission proposed rule 12b–1, an
application was pending from The Vanguard Group
for exemptions from the Act to permit Vanguard
funds to internalize their marketing and
distribution functions and to bear distribution costs
through a wholly owned subsidiary of the funds.
See In the Matter of the Vanguard Group, et al.,
Opinion of the Commission, Investment Company
Act Release No. 11645 (Feb. 25, 1981). The
Commission discussed the Vanguard application in
the release and asked commenters to address other
possible methods whereby funds might be
permitted to bear distribution expenses. See
Advance Notice of Proposed Rulemaking, supra
note 27, at n.5. The Commission previously had
allowed other funds with internalized management
functions to pay distribution expenses out of fund
assets because it believed these arrangements would
significantly reduce the conflicts of interest that
otherwise are present when fund assets are used to
pay for distributions. See 1988 Release, supra note
28, at nn.8–10 and accompanying text.
32 See Bearing of Distribution Expenses by Mutual
Funds: Statutory Interpretation, Investment
Company Act Release No. 9915 (Aug. 31, 1977) [42
FR 44810 (Sept. 7, 1977)] (quoting SEC, Future
Structure of the Securities Markets (Feb. 2, 1972)
[37 FR 5286 (Mar. 14, 1972)]).
33 See Investment Company Act Release No. 9470
(Oct. 4, 1976) [41 FR 44770 (Oct. 12, 1976)]
(announcement of hearings); Advance Notice of
Proposed Rulemaking, supra note 27; Bearing of
Distribution Expenses by Mutual Funds, Investment
Company Act Release No. 10862 (Sept. 7, 1979) [44
FR 54014 (Sept. 17, 1979)] (‘‘1979 Proposing
Release’’).
34 The Commission noted, however, that it and its
staff would ‘‘monitor the operation of the rules
closely and will be prepared to adjust the rules in
light of experience to make the restrictions on use
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The Commission remained
concerned, however, about the inherent
conflicts of interest on the part of the
fund adviser.35 Therefore, in crafting the
conditions of the rule, we sought to
minimize the role of the adviser and its
affiliates in establishing both the
amount and uses of fund assets to
support distribution.36 As adopted, the
rule required the fund’s board of
directors, and in particular its
independent directors, to play a key role
in deciding the level of the fund’s
distribution charges and how the
revenue would be spent.37
Rule 12b–1 requires that, before using
fund assets to pay for distribution
expenses, a fund must adopt a written
plan (a ‘‘rule 12b–1 plan’’) describing all
material aspects of the proposed
financing of distribution,38 which must
contain provisions similar to several of
those the Act requires for advisory
contracts between the fund and its
investment adviser.39 The rule 12b–1
plan must be approved initially by the
fund’s board of directors as a whole, and
separately by the ‘‘independent’’
directors.40 If the plan is adopted after
the sale of fund shares to the general
public, it also must be approved
initially by a vote of at least a majority
of the fund’s voting securities.41
of fund assets for distribution either more or less
strict.’’ See 1980 Adopting Release, supra note 23,
at section titled ‘‘Discussion.’’
35 See id.
36 See id. at section titled ‘‘Independence of
Directors.’’ See also 1988 Release, supra note 28, at
section titled ‘‘The Development and Use of
‘Compensation’ Plans’’ (‘‘The directors’
responsibilities under the rule were designed to
provide that the directors, not advisers or
underwriters, make the fundamental decisions
regarding distribution spending.’’).
37 See 1980 Adopting Release, supra note 23, at
section titled ‘‘Independence of Directors’’ (‘‘Since
rule 12b–1 does not restrict the kinds or amounts
of payments which could be made, the role of the
disinterested directors in approving such
expenditures is crucial.’’).
38 Rule 12b–1(b). The plan must cover indirect as
well as direct payments for distribution. See rule
12b–1(a)(2).
39 See 1980 Adopting Release, supra note 23, at
section titled ‘‘Summary’’ (‘‘The procedures in the
rule by which shareholders and directors would
approve a plan to use assets for distribution are
generally similar to those prescribed by statute for
approval of investment advisory contracts.’’). See
also sections 15(a) and 15(c) of the Act.
40 We generally refer to directors who are not
‘‘interested persons’’ of the fund as ‘‘independent
directors’’ or ‘‘disinterested directors.’’ The term
‘‘interested person’’ is defined in section 2(a)(19) of
the Act. However, rule 12b–1 requires directors to
meet an additional test. In order to be considered
independent for purposes of voting on a rule 12b–
1 plan, directors must also have no direct or
indirect economic interest in the operation of the
plan or in any agreements related to the plan. Rule
12b–1(b)(2). In this Release, when we discuss the
role of independent directors, the applicable
standard for independence depends on the context.
41 Rule 12b–1(b)(1). When we originally adopted
rule 12b–1 in 1980, shareholders were required to
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The rule does not restrict the amounts
of the fees that may be approved under
the plan.42 It also does not specify all of
the activities that are ‘‘primarily
intended to result in the sale of shares’’
and therefore may be paid by a fund
only according to a rule 12b–1 plan. Nor
does it specifically prohibit a fund from
paying for non-distribution expenses
under a rule 12b–1 plan.43 Instead of
limits or restrictions, the rule requires
directors (including a majority of the
independent directors) to conclude, in
exercising their reasonable business
judgment and in light of their fiduciary
duties, that there is a reasonable
likelihood that the plan will benefit
both the fund and its shareholders.44
The directors have a duty to request and
evaluate as much information as is
reasonably necessary for the directors to
make an informed business decision.45
The rule also requires any person
authorized to direct payments under the
plan or any related agreement (such as
the fund’s underwriter) to provide
quarterly reports to the board of
directors of all amounts expended under
the plan and the purposes for which the
expenditures were made.46 The fund’s
board of directors (including a majority
of the independent directors) must
decide each year whether to re-approve
the plan based on the same
considerations as required initially to
adopt the plan.47 Any material increases
vote whenever a rule 12b–1 plan was instituted,
regardless of whether a public offering of fund
shares had occurred. See 1980 Adopting Release,
supra note 23, at section titled ‘‘Procedural
Requirements.’’ However, if a rule 12b–1 plan is
adopted prior to the public offering of shares, a
shareholder vote would be a mere procedural
formality and approval would be almost automatic
because all shareholders voting would typically be
the fund’s organizers. Any investor who purchased
shares in a public offering after the initial adoption
of the plan would be on notice that the fund charges
12b–1 fees. Therefore, in 1996 we amended the rule
to permit funds to adopt a 12b–1 plan prior to a
public offering of shares without a shareholder vote.
See Technical Amendments to Rule Relating to
Payments for the Distribution of Shares by a
Registered Open-End Management Investment
Company, Investment Company Release No. 22201
(Sept. 9, 1996) [61 FR 49010 (Sept. 17, 1996)].
42 However, as discussed in more detail in
Section II.C.1 of this Release, rules adopted by the
NASD (now FINRA) prohibit broker-dealers from
selling funds that pay more than 0.25 percent (25
basis points) per year of fund assets as ‘‘service
fees,’’ and more than 0.75 percent (75 basis points)
per year of fund assets as ‘‘asset-based sales
charges,’’ effectively setting the maximum 12b–1
fees at those amounts or less. NASD Conduct Rule
2830(d)(5) and (d)(2)(E).
43 See 1988 Release, supra note 28, at n.129.
44 Rule 12b–1(e). The rule requires that the fund
set forth and preserve in the corporate minutes the
factors that the directors considered, together with
the basis for the decision to use fund assets for
distribution. Rule 12b–1(d).
45 Rule 12b–1(d).
46 Rule 12b–1(b)(3)(ii).
47 Rule 12b–1(b)(3)(i).
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in the amounts paid under the plan
must be approved by the fund’s board,
the fund’s independent directors, and
the fund’s shareholders.48
In the 1980 Adopting Release, the
Commission provided a list of nine
factors that were intended to provide
guidance to directors in considering
whether the use of fund assets for
distribution would benefit the fund and
its shareholders.49 The factors included:
(i) The need for independent counsel or
experts to assist the board; (ii) the
‘‘problems’’ or ‘‘circumstances’’ that
make the plan necessary or appropriate;
(iii) the causes of such problems or
circumstances; (iv) how the plan would
address the problems; (v) the merits of
possible alternatives; (vi) the
interrelationships between the plan and
distributors; (vii) the possible benefits of
the plan to other persons relative to the
benefits to the fund; (viii) the effect of
the plan on existing shareholders; and
(ix) in deciding whether to continue a
plan, whether the plan has produced the
anticipated benefits to the fund and its
shareholders.50
The rule was intended to allow fund
boards some latitude to exercise their
reasonable business judgment to
authorize the distribution arrangements
and continue them from year to year as
circumstances warranted.51 The annual
re-approval requirement and the factors
enumerated in our adopting release
reflected an expectation that a fund
would use the rule in order to address
particular distribution problems, such
48 Rule 12b–1(b)(4). Any other material changes to
the plan must be approved by the fund’s board and
the fund’s independent directors. Rule 12b–1(b)(2).
49 We originally included the factors in the text
of the rule when we proposed it for public
comment. See 1979 Proposing Release, supra note
33. In order to avoid the appearance of either
unduly constricting the directors’ decision-making
process or of creating a mechanical checklist, we
deleted the list of factors from rule 12b–1 at its
adoption. Although we decided not to require the
directors to consider any particular factors, the
adopting release noted that the enumerated factors
‘‘would normally be relevant to a determination of
whether to use fund assets for distribution.’’ See
1980 Adopting Release, supra note 23, at section
titled ‘‘Factors.’’
50 See 1980 Adopting Release, supra note 23, at
section titled ‘‘Factors.’’
51 Id. at sections titled ‘‘Discussion’’ and
‘‘Independence of Directors.’’ See also rule 12b–1(e)
(providing that funds may implement or continue
12b–1 plans ‘‘only if the directors who vote to
approve such implementation or continuation
conclude, in the exercise of reasonable business
judgment * * * that there is a reasonable
likelihood that the plan will benefit the company
and its shareholders’’); rule 12b–1(b)(3) (requiring
that a 12b–1 plan provide in substance that ‘‘it shall
continue in effect for a period of more than one year
from the date of its execution or adoption only so
long as such continuance is specifically approved
at least annually’’ by the fund’s board of directors
as a whole, and separately by the independent
directors).
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as periods of net redemption.52 The rule
was also designed to allow distribution
arrangements to evolve.53 However, the
rule ultimately resulted in distribution
practices that we did not originally
anticipate, as described below.54
jdjones on DSK8KYBLC1PROD with PROPOSALS2
C. Developments Following Rule 12b–1’s
Adoption
Initially, some funds adopted limited
12b–1 plans and used the revenue to
pay for advertising and sales
materials.55 In time, however, funds
began to adopt 12b–1 plans with higher
fees and used the revenue to
compensate fund intermediaries for
sales efforts, rather than simply
defraying promotional costs.56 These
12b–1 plans often were coupled with
contingent deferred sales loads, or
‘‘CDSLs,’’ as part of a ‘‘spread load’’
arrangement, and served as an
alternative to a front-end sales load.57
Unlike a traditional load, which is
commonly referred to as a ‘‘front-end’’
load because it is paid at the time of
52 See 1980 Adopting Release, supra note 23, at
section titled ‘‘Factors.’’ See also Div. of Inv. Mgmt.,
SEC, Report on Mutual Fund Fees and Expenses
(2000) (https://www.sec.gov/news/studies/
feestudy.htm); Joel H. Goldberg and Gregory N.
Bressler, Revisiting Rule 12b–1 under the
Investment Company Act, 31 Sec. & Commodities
Reg. Rev. 147, 151 (1998) (‘‘Goldberg and Bressler’’)
(factors ‘‘presuppose that the 12b–1 plan is designed
to solve a particular distribution ‘problem’ or to
respond to specific ‘circumstances,’ e.g., net
redemptions’’); Lee R. Burgunder and Karl O.
Hartmann, The Mutual Fund Industry and Rule
12b–1 Plans: An Assessment, 15 Sec. Reg. L.J. 364
(1988) (‘‘although the rule does not state this
directly, the historical circumstances surrounding
its preparation as well as its legislative history
strongly [indicate] that the rule is aimed at the
possible problems associated with periods of
stagnant growth or net redemptions, especially for
relatively small mutual funds’’).
53 See 1980 Adopting Release, supra note 23, at
section titled ‘‘General Requirements’’ (‘‘Recognizing
that new distribution activities may continuously
evolve in the future, and in view of the
impracticability of developing an all-inclusive list,
the Commission maintains that the better approach
is to define distribution expenses in conceptual
terms * * *.’’).
54 See 1988 Release, supra note 28, at paragraph
preceding n.46 (‘‘The use of the rule by the fund
industry has resulted in many distribution practices
that could not have been anticipated when the rule
was adopted.’’).
55 See Goldberg and Bressler, supra note 52, at
150. The first 12b–1 plans provided for payments
of 0.25 percent or less of average annual net assets
and generally were used only to reimburse advisers
and underwriters for advertising expenses and the
printing and mailing of prospectuses and sales
literature. Id.
56 See 1992 Study, supra note 15, at 322.
57 See Exemptions for Certain Registered OpenEnd Management Investment Companies to Impose
Contingent Deferred Sales Loads, Investment
Company Act Release No. 16619 (Nov. 2, 1988) [53
FR 45275 (Nov. 9, 1988)] (‘‘Rule 6c–10 Proposing
Release’’) (proposing to permit funds to impose
CDSLs, which were often used in combination with
12b–1 plans ‘‘as a substitute for charging investors
a front-end sales load’’).
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purchase, fund investors pay a CDSL
from their proceeds when they redeem
shares.58 The load is ‘‘contingent’’
because the amount payable reduces
over time and usually disappears at the
end of a stated period. When combined
with the payment of 12b–1 fees, a CDSL
operates as a deferred payment plan for
sales charges.59 Instead of paying a sales
load at the time of purchase, a greater
portion of the investor’s money is
invested in the fund at the outset, and
the investor pays sales charges over
time, albeit indirectly through charges
against fund assets. An investor who
redeems early compensates the fund
underwriter (which has already
advanced payments to intermediaries)
by paying the CDSL in place of
uncollected revenues from 12b–1 fees
attributable to the investor’s assets.
These spread load arrangements
raised a number of concerns for the
Commission. First, the 12b–1 fees were
higher than expected 60 and seemed
inconsistent with one of the original
arguments that fund managers had
advanced in support of rule 12b–1,
which was to facilitate the creation of
economies of scale that would lower
expenses for fund shareholders.61
58 Rule 22c–1 under the Act requires mutual
funds to redeem shares at a price based on their net
asset value. In order to impose CDSLs, funds sought
and we granted exemptions from this and other
provisions to permit shareholders to defer their
payment of sales charges until redemption. See,
e.g., E.F. Hutton Investment Series, Inc., Investment
Company Act Release Nos. 12079 (Dec. 4, 1981) [46
FR 60703 (Dec. 11, 1981)] (notice) and 12135 (Jan.
4, 1982) (order). After issuing numerous
exemptions, we codified them in rule 6c–10, which
permits funds complying with the rule to impose
CDSLs without first having to obtain individual
exemptions. Exemption for Certain Open-End
Management Investment Companies to Impose
Contingent Deferred Sales Loads, Investment
Company Act Release No. 20916 (Feb. 23, 1995) [60
FR 11890 (Mar. 1, 1995)]. We later amended the
rule to permit other types of deferred sales loads,
including a form of account-level sales charge we
referred to as an ‘‘installment load.’’ Exemption for
Certain Open-End Management Investment
Companies to Impose Contingent Deferred Sales
Loads, Investment Company Act Release No. 22202
(Sept. 9, 1996) [61 FR 49011 (Sept. 17, 1996)] (‘‘1996
Rule 6c–10 Amendments’’).
59 See 1988 Release, supra note 28, at n.69 and
accompanying text.
60 Id. at nn.116–23 and accompanying text. See
also Goldberg and Bressler, supra note 52, at nn.22–
24 and accompanying text.
61 See Advance Notice of Proposed Rulemaking,
supra note 27, at n.3 and accompanying text
(‘‘Commentators also argued that the use of fund
assets to finance distribution activities could lead
to increased sales of shares, thereby alleviating the
difficulties perceived to result from net
redemptions or small asset size,’’ such as higher
expense ratios.). The Commission’s concern about
the changing uses of 12b–1 fees was later reflected
in the 1988 proposal to amend rule 12b–1. The
amendments would have required annual
shareholder approval of 12b–1 plans, because
‘‘while shareholders may see good reason to
approve a plan in the early years of a fund to
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Moreover, these plans took on the
appearance of more permanent
arrangements, which threatened to
undermine the role of fund directors in
managing the use of fund assets for
distribution because the arrangements
created multi-year business obligations
on the part of distributors. As a practical
matter, the arrangements limited the
ability of fund directors to terminate the
plan because ending the plan would
deny distributors their future
payments.62
The Commission responded to these
developments by proposing
amendments to rule 12b–1 in 1988,
which effectively would have
prohibited spread load arrangements.63
Many commenters opposed the
proposed amendments, arguing that
spread load plans benefited investors by
permitting them to defer their
distribution costs and avoid high frontend loads.64 The Commission never
adopted those amendments. Instead,
over the years, the Commission sought
to address the developing concerns
raised by rule 12b–1 by other means, as
discussed below.65
stimulate growth to a sufficient level for economies
of scale to be achieved, they may have a quite
different opinion of the utility of a 12b–1 plan once
a fund has matured.’’ 1988 Release, supra note 28,
at text following n.187.
62 1988 Release, supra note 28 at section titled
‘‘The Development and Use of ‘Reimbursement’
Plans.’’ See also Goldberg and Bressler, supra note
52 (‘‘It would be economic folly * * * for a mutual
fund underwriter continually to advance sales
commissions to selling dealers as part of a CDSL
arrangement if it were not virtually certain that the
12b–1 plan would continue in effect indefinitely.’’).
63 See 1988 Release, supra note 28, at nn.144–50
and accompanying text. Among other things, the
1988 proposed amendments would have required
that payments under a 12b–1 plan be made on a
‘‘current basis,’’ which would have restricted the
ability of a fund to pay for distribution expenses
incurred on the fund’s behalf in prior years (such
as when the underwriter advances payment of the
sales load to the broker after completion of the sale).
In addition, the proposed amendments would have
required payments made under a rule 12b–1 plan
to be tied to specific distribution services actually
provided to the fund and its shareholders. See also
1992 Study, supra note 15, at 323.
64 See, e.g., Comment Letter of the ICI at 9–12
(Sept. 19, 1988) (File No. S7–10–88).
65 Another concern relates to the recent growth in
the frequency and amount of payments made by
fund advisers to broker-dealers and others
distributing fund shares, a practice commonly
known as ‘‘revenue sharing.’’ Because fund advisers
derive their earnings from sources including
advisory fees paid by the fund, the payment of
distribution expenses by advisers could involve the
indirect use of fund assets to pay for distribution.
Rule 12b–1 explicitly applies to direct and indirect
financing of distribution activities. Thus, revenue
sharing payments could be construed as an indirect
use of fund assets for distribution that is unlawful
unless made pursuant to a rule 12b–1 plan. See
supra note 38. The Commission has historically
taken the position that an adviser’s financing of
distribution activities would not necessarily involve
an indirect use of fund assets if the payments are
made from profits that are ‘‘legitimate’’ or ‘‘not
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1. Imposition of Sales Load Caps
In 1992, the Commission approved
amendments to NASD Conduct Rule
2830 (the ‘‘NASD sales charge rule’’),
which had the effect of limiting the
maximum amount of 12b–1 fees that
many funds could deduct from fund
assets pursuant to a rule 12b–1 plan,
based roughly on the then-existing
NASD limits on sales loads.66 While it
does not directly regulate what funds
can charge, the NASD (now FINRA)
sales charge rule bars registered brokerdealers who are members from selling
funds that impose combined sales
charges that exceed certain limits. The
limits vary based on whether the fund
has a 12b–1 fee, a ‘‘service fee,’’ 67 rights
of accumulation,68 and other features.
excessive,’’ i.e., profits that are ‘‘derived from an
advisory contract which does not result in a breach
of fiduciary duty under section 36 of the Act.’’ See
1980 Adopting Release, supra note 23, at section
titled ‘‘General Requirements.’’ In contrast, for
example, an indirect use of fund assets may result
if advisory fees were increased in contemplation of
distribution payments by the adviser. We are not
addressing revenue sharing practices in connection
with these proposals. However, we remain
concerned that revenue sharing payments may give
broker-dealers and other recipients incentives to
market particular funds or fund classes, through
‘‘preferred lists’’ or otherwise, and that such
incentives create conflicts of interest (e.g., between
a broker-dealer’s suitability obligation to its
customers and its self-interest in maximizing
revenue) that may be inadequately disclosed. We
proposed new requirements regarding disclosure of
revenue sharing payments in 2004 in connection
with our ‘‘Point of Sale’’ proposals. See
Confirmation Requirements and Point of Sale
Requirements for Transactions in Certain Mutual
Funds and Other Securities, and Other
Confirmation Requirement Amendments, and
Amendments to the Registration Form for Mutual
Funds, Investment Company Act Release No. 26341
(Jan. 24, 2004) [69 FR 6438 (Feb. 10, 2004)]. See also
Point of Sale Disclosure Requirements and
Confirmation Requirements for Transactions in
Mutual Funds, College Savings Plans, and Certain
Other Securities, and Amendments to the
Registration Form for Mutual Funds, Investment
Company Act Release No. 26778 (Feb. 28, 2005) [70
FR 10521 (Mar. 4, 2005)] (reopening of comment
period and supplemental request for comment). We
are continuing to consider further rule amendments
related to revenue sharing.
66 NASD Conduct Rule 2830(d). The NASD sales
charge rule is currently administered by FINRA.
FINRA derives its authority to regulate the level of
mutual fund sales charges from section 22(b)(1) of
the Act. See supra note 20. See Order Approving
Proposed Rule Change Relating to the Limitation of
Asset-Based Sales Charges as Imposed by
Investment Companies, Exchange Act Release No.
30897 (July 7, 1992) [57 FR 30985 (July 13, 1992)]
(‘‘1992 NASD Rule Release’’). In 2009, FINRA
proposed to re-codify the rule, in conjunction with
its consolidation of rules issued by the NASD and
by the New York Stock Exchange, and to revise the
rule with regard to the disclosure of cash
compensation. See FINRA, Investment Company
Securities: FINRA Requests Comment on Proposed
Consolidated FINRA Rule Governing Investment
Company Securities, Regulatory Notice 09–34 (June
2009).
67 See infra note 152 and accompanying text for
additional information on service fees.
68 Rights of accumulation allow investors to
qualify for a reduced sales charge (or ‘‘breakpoint’’)
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Prior to 1992, the NASD sales charge
rule had not been applied to rule 12b–
1 fees that funds deducted from assets
as a substitute for a front-end sales load.
In 1992, the NASD determined that it
was appropriate to amend the rule
specifically to encompass all forms of
mutual fund sales compensation,
including these ‘‘asset-based sales
charges.’’ 69
As amended, the rule caps the annual
amount of asset-based sales charges that
a fund may deduct at 75 basis points.70
In addition, a fund with an asset-based
sales charge is subject to an aggregate
cap of 6.25 percent of new gross sales
(rising to 7.25 percent of new gross sales
if the fund does not pay a service fee),
plus interest, on the total sales charges
levied (e.g., asset-based, front-end, and
deferred).71 This aggregate cap requires
a fund with an asset-based sales charge
to keep a running balance from which
all sales charges imposed by the fund
are deducted.72 Because it is calculated
at the fund level based on the amount
of aggregate new fund shares sold, the
aggregate cap does not limit the actual
amount of sales charges that a particular
investor may pay.73 Thus, it is possible
for a long-term shareholder in a fund
with an asset-based sales charge to pay
more in total sales charges than would
based on the aggregate value of shares previously
purchased or owned plus the securities being
purchased. NASD Conduct Rule 2830(b)(7).
69 The NASD explained that the changes were
necessary to: (i) Assure a level playing field among
all members selling mutual fund shares; and (ii)
prevent the circumvention of its sales charge caps
through the use of rule 12b–1 plans, because it had
become possible for funds to use 12b–1 plans to
charge investors more for distribution than could
have been charged as a front-end sales load under
the existing sales charge rule. See NASD Notice to
Members 92–41; 1992 NASD Rule Release, supra
note 66. In its comment letter, the ICI agreed that
the proposed expansion of the NASD rule to
include asset-based sales charges ‘‘appropriately
recognizes that Rule 12b–1 fees * * * alone or in
combination with [CDSLs], generally serve as the
functional equivalent of traditional front-end sales
loads.’’ Comment Letter of the ICI (May 10, 1991)
(File No. SR–NASD–90–69).
70 NASD Conduct Rule 2830(d)(2)(E)(i).
71 New gross sales excludes sales from the
reinvestment of distributions and exchanges of
shares between investment companies in a single
complex, between classes of an investment
company with multiple classes of shares, or
between series of a series investment company.
NASD Conduct Rule 2830(d)(2)(A) and (B).
72 In effect, so long as a fund with asset-based
sales charges continues to have new sales, it may
never exceed the aggregate cap.
73 For convenience, in this Release we refer to the
aggregate cap as a fund-level cap, but FINRA
members may treat each class of shares and each
series of a fund as a separate investment company
for purposes of the sales charge rule and these
calculations. See NASD Notice to Members 93–12
at n.1 (1993) (‘‘NASD Sales Charge Rule Q&A’’).
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have been the case if that investor had
paid a traditional front-end load.74
As amended, the NASD rule also
places a cap of 25 basis points on the
amount of a service fee that a fund may
deduct annually from fund assets in
order to pay intermediaries for
providing follow-up information and
account services to clients over the
course of their investment in the fund.75
Unlike the asset-based sales charge, the
service fee is not limited by an aggregate
cap and, as a result, is almost always
paid for an indefinite period (i.e., for as
long as the investor holds the shares).76
2. Enhanced Disclosure
Over the years, the Commission has
taken several steps designed to improve
investor understanding of 12b–1 fees
and the impact they have on fund
expenses and investor returns. We
required funds to include a fee table in
the prospectus identifying, among other
things, the amount of any 12b–1 fee
paid.77 As part of the 1992 amendments
to the NASD sales charge rule, we also
approved a new provision prohibiting
registered broker-dealers from
describing funds as ‘‘no-load’’ funds if
the funds charged 12b–1 fees greater
than 25 basis points.78 We amended our
proxy rules to require funds to better
describe material facts to shareholders
when requesting approval of a rule 12b–
1 plan or an amendment to the plan.79
74 In our statement on the proposed rule change,
we acknowledged this possibility. See 1992 NASD
Rule Release, supra note 66, at discussion following
n.16 (‘‘Because the proposed rule change
contemplates a minimum standard of fund-level
accounting rather than individual shareholder
accounting, it is possible that long-term
shareholders in a mutual fund that has an assetbased sales charge may pay more in total sales
[charges] than they would have paid if the mutual
fund did not have an asset-based sales charge.’’).
However, we also noted that individual shareholder
accounting would be permitted under the rule
amendment, and encouraged its use. See Notice of
Proposed Rule Change by National Association of
Securities Dealers, Inc. Relating to the Limitation of
Asset-Based Sales Charges as Imposed by
Investment Companies, Exchange Act Release No.
29070 (April 12, 1991) [56 FR 16137 (Apr. 19,
1991)] (‘‘NASD Notice of Proposed Rule Change’’) at
section titled ‘‘Method of Calculating the Total Sales
Charges’’ (‘‘It is the NASD’s intention that fund-level
accounting be required at a minimum, thereby not
precluding the use of more protective methods. A
fund, based upon its particular circumstances and
economic perspective, may choose the option of
individual shareholder accounting.’’).
75 NASD Conduct Rule 2830(d)(5).
76 See 1992 NASD Rule Release, supra note 66,
at section III.A.
77 See Consolidated Disclosure of Mutual Fund
Expenses, Investment Company Act Release No.
16244 (Feb. 1, 1988) [53 FR 3192 (Feb. 8, 1988)].
78 See 1992 NASD Rule Release, supra note 66.
See also NASD Conduct Rule 2830(d)(4).
79 Amendments to Proxy Rules for Registered
Investment Companies, Investment Company Act
Release No. 20614 (Oct. 13, 1994) [59 FR 52689
(Oct. 19, 1994)].
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Through our Web site, we have also
provided investors with information
and tools designed to enhance their
understanding of the fees and
distribution expenses they pay as a
consequence of owning mutual funds.80
jdjones on DSK8KYBLC1PROD with PROPOSALS2
3. Multiple Classes
We also permitted funds to offer
multiple ‘‘classes’’ of shares, each with
its own arrangement for the payment of
distribution costs and related
shareholder services.81 These multiple
class arrangements were designed to
give investors a choice of ways to pay
for sales charges.82 Investors in one
class of shares have the same
investment experience as investors in
the other classes, except for expenses
related to distribution and shareholder
services. These multiple class
arrangements have been adopted by
most fund groups that sell through
intermediaries.83
Class designations are not
standardized by law, although funds
often use similar nomenclature.84 Class
‘‘A’’ shares generally are sold with a
front-end sales load, and also often have
a 12b–1 fee of about 25 basis points.85
Class ‘‘B’’ shares typically are sold
80 See Mutual Fund Cost Calculator (https://
www.sec.gov/investor/tools/mfcc/mfcc-intsec.htm).
81 See Exemption for Open-End Management
Investment Companies Issuing Multiple Classes of
Shares; Disclosure by Multiple Class and MasterFeeder Funds; Class Voting on Distribution Plans,
Investment Company Act Release No. 20915 (Feb.
23, 1995) [60 FR 11876 (Mar. 2, 1995)] (adopting
rule 18f–3). Rule 18f–3 contains requirements that
protect the rights and obligations of each class as
against all other classes, particularly with regard to
shareholder voting rights, and prescribes methods
for allocating income, expenses, realized gains and
losses, and unrealized appreciation and
depreciation among classes in a multi-class fund.
82 See Exemption for Open-End Management
Investment Companies Issuing Multiple Classes of
Shares; Disclosure by Multiple Class and MasterFeeder Funds, Investment Company Act Release
No. 19955, at section titled ‘‘Background’’ (Dec. 15,
1993) [58 FR 68074 (Dec. 23, 1993)] (stating that
some funds use different classes ‘‘to offer investors
a choice of methods for paying for the costs of
selling fund shares’’). See also Z. Jay. Wang, Vikram
K. Nanda & Lu Zheng, The ABCs of Mutual Funds:
On the Introduction of Multiple Share Classes, EFA
2005 Moscow Meetings Paper (Feb. 2005) (https://
ssrn.com/abstract=676246); Vance P. Lesseig, D.
Michael Long & Thomas I. Smythe, Gains to Mutual
Fund Sponsors Offering Multiple Share Class
Funds, 25 J. Fin. Res. 81 (2002).
83 See ICI, Mutual Fund Distribution Channels
and Distribution Costs (July 2, 2003) (https://
www.ici.org/pdf/per09-03.pdf).
84 The Commission staff has prepared information
on mutual fund share classes, available on the
Commission’s Web site. SEC, Mutual Fund Classes
(https://www.sec.gov/answers/mfclass.htm). While
there are many variations, for convenience,
throughout this Release we use the terms ‘‘A
shares,’’ ‘‘B shares,’’ and ‘‘C shares’’ to refer to the
typical share class structures, as described in the
text above.
85 Class A shares may also be sold with the load
waived. See infra note 93 and accompanying text.
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without a front-end load but charge a
spread load consisting of a 12b–1 fee of
100 basis points (the maximum rate
under NASD Conduct Rule 2830,
including a service fee) and a declining
CDSL. Class B shares usually convert
automatically to class A shares after a
fixed period of time has elapsed
(commonly six to eight years from the
date of purchase).86 Class ‘‘C’’ shares
typically charge a ‘‘level load’’ consisting
of a 100 basis point 12b–1 fee that is
imposed for as long as the investor owns
the shares, and also may charge a small
CDSL of one percent if a shareholder
redeems within the first year, but
seldom convert to class A shares with
lower 12b–1 fees.87 Other classes may
be available only to certain types of
investors, such as those who invest in
retirement plans, are institutional
investors, or purchase through a
particular intermediary or type of
intermediary, such as a financial
planner.88
D. The Current Role of 12b–1 Fees
Rule 12b–1 plans continue to play a
significant role in paying for fund
distribution costs. The majority of funds
have adopted rule 12b–1 plans, which
paid a total of $9.5 billion in 12b–1 fees
in 2009 (down from a high of $13.3
billion in 12b–1 fees in 2007).89
There has been a trend in fund class
share ownership away from those that
impose the highest sales loads and 12b–
1 fees. In recent years, no-load share
classes have attracted more net new
cash flow than load share classes.90
According to Investment Company
Institute (‘‘ICI’’) figures, in 2009, $323
86 See 2010 ICI Fact Book, supra note 6, at 74.
While there is no legal requirement for conversion,
funds typically provide it. The conversion feature
reflects the underlying economics of class B shares.
When the underwriter recoups the commission it
has advanced to the selling broker, the shareholder
is considered to have paid his share of distribution
costs. (If the underwriter has advanced a
commission to the intermediary, it would retain 75
basis points of the 100 basis points it collects in
12b–1 fees and forward only the 25 basis points to
the intermediary.)
87 See supra note 84.
88 Id.
89 See 2010 ICI Fact Book, supra note 6, at 75.
This figure excludes 12b–1 fees deducted from
assets of funds underlying insurance company
separate accounts offering variable annuities and
mutual funds that invest primarily in other mutual
funds. See also Comment Letter of the ICI at
Appendix I (July 19, 2007) (File No. 4–538). Unless
otherwise noted, references to comment letters in
this Release are to letters submitted in response to
the Commission’s request for comments in
connection with a 2007 Commission roundtable on
rule 12b–1. See SEC Press Release, Commission
Announces Roundtable Discussion Regarding Rule
12b–1 (May 29, 2007) (https://www.sec.gov/news/
press/2007/2007-106.htm). These comment letters
are available in File No. 4–538 (https://www.sec.gov/
comments/4-538/4-538.shtml).
90 See 2010 ICI Fact Book, supra note 6, at 76.
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billion flowed into no-load share classes
of long-term mutual funds, while in
comparison, load share classes only
received $39 billion in net new cash
flow.91 In 2009, class B shares
experienced net outflow for a seventh
consecutive year, with total net outflow
of approximately $24 billion.92 In
contrast, net new investment in class A
shares was approximately $19 billion,
and net new investment in class C
shares was approximately $37 billion.93
Although more investors appear to be
investing in no-load funds and share
classes, these statistics do not reflect a
trend away from using intermediaries.94
According to the ICI, 80 percent of
investors who own funds outside of a
retirement plan use an intermediary that
provides professional financial
assistance (‘‘financial advisor’’).95 Of
those investors, almost half own funds
purchased solely through financial
advisors, while the rest own funds
purchased through financial advisors as
well as directly from fund companies,
mutual fund supermarkets, or discount
brokers.96 The data suggest a growing
91 Id.
at 76.
at 76. Net outflow from B share classes can
result from purchases being exceeded by: (i)
Redemptions; and (ii) shares converting to another
class after a certain period of time. As a result of
their (typically) automatic conversion feature, B
shares generally are self-limiting as a class unless
they continue to be sold at the same rate as they
were sold previously.
93 Id. at 76. Many class A shares today are sold
with the load waived or substantially reduced. For
example, many funds permit broker-dealers to sell
their shares with the front-end load waived or
substantially reduced, for use in wrap fee programs.
In wrap fee programs, instead of paying a one-time
sales charge for each investment purchase, a
customer pays the broker an annual percentage of
the assets held through that broker in exchange for
the ability to buy and redeem securities without
additional sales charges. According to one study, in
2008, 60 percent of class A shares were sold at NAV
with the load waived. Strategic Insight Mutual
Fund Research and Consulting, LLC, Perspectives
on Intermediary Sales: Trends in Fund Sales by
Distribution Channel and Share Class (May 2009).
The ICI found that, although the average maximum
front-end sales load on stock funds in 2009 was 5.3
percent, the average sales load actually paid by
investors was only 1.0 percent, due to the impact
of load-waived class A shares. See 2010 ICI Fact
Book, supra note 6, at 65.
94 Among households owning mutual funds, only
20 percent of these investors purchased directly
from mutual funds in 2009. See Shareholder Profile
Report, supra note 6, at 27. The prevalence of
mutual fund ‘‘supermarkets’’ (described in note 96,
infra), employer-sponsored retirement plans, and
fee-based financial advisers (advisers who charge
investors separately for their services rather than
through a load or fee assessed at the fund level) has
provided investors alternative means of purchasing
no-load funds. See 2010 ICI Fact Book, supra note
6, at 65. Many investors now purchase no-load
funds through these intermediaries.
95 See 2010 ICI Fact Book, supra note 6, at 85.
96 Id. at 85. Mutual fund supermarkets, which are
sponsored by brokerage firms, ‘‘permit investors to
purchase and hold a broad range of funds from
many different fund sponsors through a single
92 Id.
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predominance of no-load or loadwaived classes in funds that
traditionally were sold with a load.97 In
these circumstances, investors do not
pay a sales load, but pay distribution
expenses through a separate fee
arranged between the intermediary and
the investor, and/or through the
payment of ongoing ‘‘service fees.’’ 98
A significant use of 12b–1 fees today
is for what is typically characterized as
‘‘services’’ provided to investors after the
sale by the broker-dealers and other
intermediaries who sell the fund.
According to the Investment Company
Institute, more than half of all 12b–1
fees paid by funds are used for this
purpose,99 with broker-dealers and bank
trust departments being the primary
recipients. Under the NASD sales charge
rule discussed above, up to 25 basis
points of fund assets annually may be
paid to members as a ‘‘service fee.’’ 100
Amounts deducted from assets in
excess of a service fee are typically
charged to support the fund’s
distribution efforts and operate as an
alternative to a front-end sales load.101
These 12b–1 fees, which are used to pay
the selling costs of B and C share
brokerage account.’’ Robert C. Pozen, The Mutual
Fund Business (2d Ed., 2002), at 304. The primary
benefit of this ‘‘one-stop shopping venue’’ is
simplicity: An investor can buy funds from
different fund families and receive all of their
statements in a single report. Discount brokers
allow investors to trade securities at a lower
commission rate but provide less individualized
service.
97 See 2010 ICI Fact Book, supra note 6, at 76.
98 See generally Carol Gehl, et al., Mutual Fund
Regulation § 18:6.1 (May 2008); Fee Trends Report,
supra note 22, at 6 (noting that although in the
1980s and 1990s sales loads were a primary means
of compensating brokers for services provided to
investors, in recent years brokers have increasingly
been compensated through ‘‘asset-based’’ fees).
99 See 2010 ICI Fact Book, supra note 6, at 73.
100 NASD Conduct Rule 2830(d)(5). The NASD
rule defines ‘‘service fees’’ as ‘‘payments by [a fund]
for personal service and/or the maintenance of
shareholder accounts.’’ NASD Conduct Rule
2830(b)(9). These services could include responding
to customer inquiries, providing information on
investments, and reviewing customer holdings on a
regular basis, but would not include sub-transfer
agency services, sub-accounting services, or
administrative services. See NASD Sales Charge
Rule Q&A, supra note 73, at Question #17. The
NASD rule does not address whether ‘‘service fees’’
are required to be included in 12b–1 plans. Id. at
Question #25. However, we understand that funds
continue to include ‘‘service fees’’ as distribution
expenses under rule 12b–1, presumably because the
stream of payments (often called ‘‘trail
commissions’’) may act as an inducement to
intermediaries’ sales personnel to sell fund shares
and, arguably, because fund intermediaries would
provide these services in the ordinary course of
business regardless of whether they receive
compensation from the fund (which may be just one
of many other investments held by the
intermediary’s clients).
101 According to the ICI, approximately 40
percent of 12b–1 fees are used for this purpose. See
2010 ICI Fact Book, supra note 6, at 73.
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classes, are ‘‘asset-based sales charges’’
under the NASD sales charge caps and
are limited to a maximum of 75 basis
points of fund assets, annually, as
discussed above.
A common use of 12b–1 fees is to pay
for the fund to be included on thirdparty platforms for purchasing mutual
funds, such as employer-sponsored
retirement plans and fund
supermarkets. Supermarkets and
retirement plans have become major
avenues by which investors purchase
mutual funds. They have assumed many
of the recordkeeping and ongoing
servicing and support functions for
shareholders that funds otherwise
would perform, and these are often paid
for, at least partially, through 12b–1
fees.102 Under the NASD sales charge
rule, no-load funds are able to
compensate discount brokers and
supermarkets for the costs of servicing
shareholders in those channels through
asset-based fees of up to 25 basis points
annually of the value of fund shares that
are held in the intermediary’s client
accounts.103 Funds that are offered as
investment options in defined
contribution retirement plans also may
pay 12b–1 fees (often 50 basis points or
more annually) to the plan
administrator to offset some of the costs
of servicing shareholders (and perhaps
other participants) who invest through
those plans.104
A minor use of 12b–1 fees is to pay
expenses of the fund’s principal
underwriter and for advertising and
promotions. Although this was one of
the main purposes for which 12b–1
plans originally were intended, in
102 See infra note 153. A representative of a large
fund supermarket commented at our roundtable on
rule 12b–1 that some fund advisers also pay
supermarket fees through revenue sharing
arrangements. See Roundtable Transcript, infra note
109, at 84–87 (John Morris, Charles Schwab & Co.).
See also supra note 65; infra paragraph following
note 286 (requesting comment whether investors in
omnibus accounts receive equivalent levels of
service relative to investors in retail accounts with
similar 12b–1 fees).
103 See NASD Conduct Rule 2830(d)(4). Discount
brokers and fund supermarkets typically hold one
account with the fund in the name of the broker,
and then provide sub-accounting for individual
shareholder holdings of fund shares. See Mutual
Fund Redemption Fees, Investment Company Act
Release No. 26782 (Mar. 11, 2005) [70 FR 13328
(Mar. 18, 2005)] at text following n.10 (‘‘Rule 22c–
2 Adopting Release’’).
104 See Comment Letter of Charles P. Nelson (June
19, 2007). Employers sponsoring defined
contribution plans typically hire third-party
administrators to advise them in selecting the
investment options offered to employees, perform
recordkeeping and administrative functions (e.g.,
producing account statements and recording
transactions), provide educational materials and
seminars, and maintain call centers and Internet
Web sites for use by plan participants. See ICI,
Mutual Fund Distribution Channels and
Distribution Costs, supra note 83.
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recent years, only about two percent of
12b–1 fees have been used to pay these
types of expenses.105
E. Additional Commission
Consideration of Rule 12b–1
In 2004, the Commission amended
rule 12b–1 to prohibit fund advisers
from directing fund brokerage to
compensate broker-dealers for selling
fund shares.106 When we proposed
those amendments, we invited comment
on whether the Commission should
consider additional changes to the rule,
including potentially rescinding it.107
We made this request after observing
that the current practice of using 12b–
1 fees as a substitute for a sales load was
a departure from the rule as envisioned
in 1980.108
To further explore the available
options for reforming the rule, we held
a roundtable on rule 12b–1 on June 19,
2007, to solicit the views of investor
advocates, fund industry
representatives, independent directors,
current and former regulators,
representatives from broker-dealers and
other intermediaries who sell fund
shares, and interested observers.109 The
participants responded to
Commissioners’ questions regarding the
costs and benefits of 12b–1 plans, the
role of 12b–1 plans in current fund
distribution practices, and options for
reform. The roundtable discussions and
the nearly 1,500 comment letters we
105 See
2010 ICI Fact Book, supra note 6, at 73.
on the Use of Brokerage
Commissions to Finance Distribution, Investment
Company Act Release No. 26591 (Sept. 2, 2004) [69
FR 54728 (Sept. 9, 2004)] (‘‘2004 Rule 12b–1
Amendments Adopting Release’’). Although fund
advisers may choose which brokers will execute the
fund’s transactions when buying and selling
portfolio securities, fund brokerage is an asset of the
fund. We prohibited the practice of using brokerage
to reward sales of fund shares because it produces
powerful incentives for advisers, is potentially
harmful to fund investors, and ‘‘reliance on fund
directors to police the use of fund brokerage to
promote the sale of fund sales is not sufficient.’’ Id.
at text following n.16.
107 See Prohibition on the Use of Brokerage
Commissions to Finance Distribution, Investment
Company Act Release No. 26356 at section IV (Feb.
24, 2004) [69 FR 9726 (Mar. 1, 2004)] (‘‘2004 Rule
12b–1 Amendments Proposing Release’’). Comments
are available in File No. S7–09–04, at https://
www.sec.gov/rules/proposed/s70904.shtml.
108 Id. See also John A. Haslem, Investor Learning
and Mutual Fund Advertising and Distribution
Fees, J. Investing 53 (Winter 2009) (‘‘Haslem’’)
(noting ‘‘the transformation of 12b–1 fees from their
original primary use for advertising and promotion’’
and concluding that ‘‘Rule 12b–1 fees are now used
primarily to reward brokers for sales of adviser
mutual fund shares’’).
109 See https://www.sec.gov/spotlight/rule12b1.htm (which provides links to various materials
relating to the rule 12b–1 roundtable). An unofficial
transcript of the June 19, 2007 Rule 12b–1
Roundtable is available at https://www.sec.gov/news/
openmeetings/2007/12b1transcript-061907.pdf
(‘‘Roundtable Transcript’’).
106 Prohibition
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received on the topic greatly informed
our understanding of the operation of
rule 12b–1 and the role it plays in the
distribution of mutual funds today.
Many of the panelists and
commenters representing fund
management companies and
intermediaries contended that the rule
had benefited both funds and investors
in substantial ways, and that the central
problem lay with the rule’s outdated
requirements.110 Some of these
commenters asserted that rule 12b–1
provides a cost-efficient way of paying
for services that investors want and
need (i.e., by ‘‘mutualizing’’ them),
including ongoing services from
financial professionals and access to
funds through fund supermarkets and
retirement platforms.111 Several
participants thought that investors
preferred paying rule 12b–1 fees to
paying front-end loads, and equated a
decision to invest in a class of shares
with a 12b–1 fee with a decision to pay
a sales load over time.112 They asserted
that rule 12b–1 fees were, at least in
part, responsible for bringing down the
overall cost of investing in funds.113
Many of these panelists emphasized
the importance of 12b–1 fees to pay for
services that matter to investors.114
They noted that platforms such as
supermarkets and retirement plans use
12b–1 fees to support their service
infrastructures, including interactive
Web sites, investment allocation tools,
and other educational materials that are
currently made available to, and benefit,
fund investors in those channels.115
Several roundtable participants and
commenters also noted that 12b–1 fees
paid to platforms have enabled small
funds and no-load funds to compete
successfully for a broader segment of the
investing population in many
distribution channels, which is critical
110 See, e.g., Roundtable Transcript, supra note
109, at 172 (Michael Sharp, Citi Global Wealth
Management); Comment Letter of the Independent
Directors Council (July 19, 2007) (‘‘IDC supports
retaining the framework of Rule 12b–1 and believes
that changes to the rule should take the form of
enhancements and clarifications to adapt the rule
to the modern world of fund distribution.’’).
111 See, e.g., Roundtable Transcript, supra note
109, at 111–113 (Paul Haaga, Capital Research
Management).
112 See, e.g., id. at 64 (Martin Byrne, Merrill
Lynch).
113 See, e.g., id. at 171 (Michael Sharp, Citi Global
Wealth Management).
114 See, e.g., id. at 118–19 (Joseph Russo,
Advantage Financial Group); id. at 180 (Barbara
Roper, Consumer Federation of America).
Commenters also emphasized the importance of
12b–1 fees for investor servicing. See, e.g.,
Comment Letter of the National Association of
Insurance and Financial Advisors (July 13, 2007);
Comment Letter of the ICI (July 19, 2007).
115 See, e.g., Roundtable Transcript, supra note
109, at 218 (Don Phillips, Morningstar).
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to their distribution strategies.116 This
development, they contended, has been
beneficial because it increases
competition and helps spur
innovation.117
Other panelists were not as sanguine
about rule 12b–1. They argued that even
though 12b–1 fees may pay for
worthwhile services to investors, the
costs of those services are obscured in
the fund’s expense ratio in a way that
makes the costs less transparent and the
services less likely to be priced
competitively.118 They questioned the
necessity of having these types of
distribution charges embedded as a fund
expense. In addition, they questioned
whether investors are aware of and
making informed choices about the
services they pay for through the 12b–
1 fee, which many panelists agreed
lacks the prominence of a front-end
load.119 Most commenters believed that
better disclosure and more effective
communication of 12b–1 fees, and the
manner in which they are used, would
be useful to investors.120
One panelist argued that 12b–1 fees
have the effect of increasing expense
ratios and decreasing investment returns
for investors.121 Some suggested that the
Commission encourage (or require) that
fees to compensate distributors be paid
by investors as an account charge
(through ‘‘demutualization’’ or
‘‘externalization’’).122 They argued that
116 See, e.g., id. at 67 (Mellody Hobson, Ariel
Capital Management) (‘‘We could not exist without
the 12b–1 fee to grow the funds.’’).
117 See, e.g., Comment Letter of the ICI (July 19,
2007); Comment Letter of the Securities Industry
and Financial Markets Association (July 19, 2007).
118 See, e.g., Roundtable Transcript, supra note
109, at 181 (Barbara Roper, Consumer Federation of
America) and 185 (Richard Phillips, K&L Gates).
See also Comment Letter of Bridgeway Funds, Inc.
and Bridgeway Capital Management, Inc. (July 19,
2007); Comment Letter of Andrew Reyburn (July 20,
2007).
119 See, e.g., Roundtable Transcript, supra note
109, at 121 (Brad Barber, Univ. of Cal., Davis) (‘‘And
I think what you hear from the industry—and the
message I hear over and over again—is that
investors do not like front-end loads. There is a
simple psychological reason for that. It’s an in-yourface fee. When you pay a load fee, it comes
immediately out and off the top. Whereas, if you
pay a spread fee over time, it’s less obvious and less
salient.’’). See also Comment Letter of Michael R.
Clancy (June 13, 2007) (‘‘Very few if any clients
actually understand the [12b–1] fee, or even know
that they are paying it. Of the few who actually
understand a front-end load, the overwhelming
majority of those clients don’t know that there is an
ongoing fee as well.’’).
120 See, e.g., Comment Letter of National
Association of Personal Financial Advisors (July 17,
2007); Comment Letter of Donald H. Pratt (July 19,
2007); Comment Letter of the ICI (July 19, 2007).
121 See Roundtable Transcript, supra note 109, at
119–120 (Shannon Zimmerman, Motley Fool).
122 See, e.g., id. at 103 (Thomas Selman, FINRA).
See also Comment Letter of Michael R. Clancy (June
13, 2007); Comment Letter of Neil J. McCarthy, Jr.
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externalizing these ‘‘bundled costs’’
would make them more visible to
shareholders and that unbundling costs
and services promotes more efficient
pricing of those services.123
Representatives of fund management
companies and others countered that
such a fee structure already exists in the
form of a mutual fund ‘‘wrap’’ account
and other types of fee-based service
arrangements that charge fees
comparable to the maximum 100 basis
point 12b–1 fee. They argued that it is
more cost-effective and tax-efficient for
funds to collect 12b–1 fees and credit
the intermediaries, than it is for the
intermediaries to charge their clients
directly through wrap accounts.124 As
discussed above, although more
investors today invest in no-load funds
and share classes, this trend does not
reflect the decreasing use of
intermediaries, but rather the growing
use of wrap accounts and other
arrangements between intermediaries
and investors that entail separate
fees.125
Several participants suggested that the
term ‘‘12b–1 fee’’ causes confusion
because it encompasses so many
different activities.126 Most roundtable
participants agreed that greater
transparency and better communication
of what 12b–1 fees are and how they are
used are vital to enabling investors to
make optimal choices among the
alternatives offered to them.127 Some
panelists were troubled that, according
to academic studies, many investors do
(June 19, 2007); Comment Letter of Michael Murray
(June 21, 2007).
123 See, e.g., Roundtable Transcript, supra note
109, at 132 (Shannon Zimmerman, Motley Fool);
204–07 (Richard M. Phillips, K&L Gates). See also
Comment Letter of Bridgeway Funds, Inc. and
Bridgeway Capital Management, Inc. (July 19, 2007)
(‘‘Mutualization of [12b–1] fees inhibits an investor
from having the necessary information on price vs.
value to make economic choices across service
providers. This distorts fundamental, free-market
economics and restricts valuable competition in the
intermediary channel.’’).
124 See, e.g., Roundtable Transcript, supra note
109, at 170–72 (Michael Sharp, Citi Global Wealth
Management). See also Comment Letter of the ICI
(July 19, 2007) (‘‘There are significant tax and
operational disadvantages to imposing 12b–1 fees at
the account-level that likely would outweigh the
benefits of this approach.’’).
125 See supra text accompanying notes 97 and 98.
126 See, e.g., Roundtable Transcript, supra note
109, at 58 (Paul Haaga, Capital Research
Management). See also Comment Letter of the
Independent Directors Council (July 19, 2007) (‘‘IDC
recognizes that one term may not be sufficient given
the wide variety of usage of 12b–1 fees * * *.’’).
127 See, e.g., Roundtable Transcript, supra note
109, at 141–54 (multiple commenters). See also
Comment Letter of the ICI (July 19, 2007) (‘‘Many
commentators * * * questioned the extent to
which investors are aware of the nature and
purpose of 12b–1 fees and suggested that disclosure
of the fees and other distribution related costs can
and should be improved. We agree.’’).
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not appear to have a strong
understanding of fund fees and
expenses or their impact on investment
returns. In particular, some participants
were concerned that, because 12b–1 fees
are paid automatically in small
increments over time, they are much
less obvious to investors than front-end
sales loads.128 Unlike traditional loads,
12b–1 fees are deducted from fund
assets, and are reflected in lower
investment returns, rather than
deducted directly from shareholder
accounts.129 As a result, they may not be
fully appreciated as a sales charge.130 In
addition, the expanding number of
share classes and the overall complexity
of fund load structures can further
overwhelm and confuse investors.131
Many roundtable participants and
commenters agreed that rule 12b–1
would benefit from revision, but they
differed on the best course for going
forward. Many participants and
commenters suggested that the
Commission merely revise the factors
for board consideration, or refashion the
128 See, e.g., Roundtable Transcript, supra note
109, at 121–22 (Brad Barber, Univ. of Cal., Davis).
129 One panelist remarked that the spread load
exists because ‘‘it provided a distribution channel
for brokers, one that was an alternative and has
many positive characteristics, but also makes the
costs quite non-transparent. And I don’t think that
is a coincidence. The growth and use of these
funds, at a time when there was a lot of press
around no-load funds, I think there was a reason
brokers wanted to receive their compensation for
the services they provided in a way that did not
allow investors to easily put a price tag on those
services.’’ Id. at 180–81 (Barbara Roper, Consumer
Federation of America). See also Comment Letter of
the National Association of Personal Financial
Advisors (July 17, 2007) (‘‘We believe that
individual investors are confused about the purpose
of 12b–1 fees and their impact upon their own
returns.’’).
130 See General Accounting Office (‘‘GAO’’),
Mutual Fund Fees: Additional Disclosure Could
Encourage Price Competition 75 (June 2000)
(observing that investors are more aware of sales
loads than operating expense fees, and are
increasingly resistant to paying the higher front-end
loads). See also Todd Houge and Jay Wellman, The
Use and Abuse of Mutual Fund Expenses (Jan. 31,
2006) (academic working paper) (https://
papers.ssrn.com/sol3/
papers.cfm?abstract_id=880463) (‘‘While mutual
fund investors are often aware of up-front charges
like sales loads, research shows they are often less
cognizant of annual operating expenses, even
though both types of fees are deadweight costs.’’).
131 See, e.g., Comment Letter of Mark Freeland
(June 19, 2007) (‘‘The complexity of pricing
structures makes it more difficult for the small
investor to compare prices and services of different
advisers.’’). One commenter expressed concern that
the proliferation of share classes may increase costs
to funds and thereby hinder shareholder returns.
See Comment Letter of Bridgeway Funds, Inc. and
Bridgeway Capital Management, Inc. (July 19, 2007)
(‘‘[T]his increase in share classes increases the
fund’s cost of accounting, filings, shareholder
servicing (e.g., prospectus review, drafting, printing,
mailing), blue sky registration, transfer agency,
board review, etc. These costs are a drain to
shareholder returns.’’).
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role of the board in overseeing 12b–1
fees, to better reflect the economic
realities of fund distribution in today’s
market.132 Others recommended that the
Commission improve disclosure of 12b–
1 fees by changing the name of the fees
or, more significantly, by requiring
individualized account statement
disclosure of the amount of 12b–1 fees
actually paid by individual
shareholders.133 Some suggested, as
discussed above, that 12b–1 fees should
be ‘‘externalized,’’ that is, deducted
directly from shareholder accounts
rather than fund assets.134 Finally, some
commenters argued that rule 12b–1 has
outlived its original purpose, and
should be substantially revised or
repealed.135
Roundtable participants generally
agreed that 12b–1 fees currently are
used to an extent and in ways that are
different than originally envisioned.136
This has caused a ‘‘disconnect’’ to
develop between the requirements of
the rule and its application. For
example, roundtable participants were
in general agreement that the nine
132 See, e.g., Roundtable Transcript, supra note
109, at 50–51 (Joel Goldberg, Willkie Farr &
Gallagher) and 201–02 (Mark Fetting, Legg Mason,
Inc.).
133 See, e.g., id. at 222–23 (Avi Nachmany,
Strategic Insight) and 154 (John A. Hill, Putnam
Funds); Comment Letter of Access Data Corp. (July
19, 2007) (account-level disclosure of 12b–1 fees is
not cost-prohibitive, and would ‘‘ensure that
shareholders have full disclosure and fee
transparency so that they can make an informed
decision related to the fees they pay versus the
services they receive.’’). See also GAO, Mutual
Funds: Greater transparency needed in disclosures
to investors at 54 (GAO–03–763) (June 9, 2003)
(providing investors with specific dollar amounts of
expenses paid or placing fee-related disclosure in
quarterly account statements could increase fee
transparency). But see Comment Letter of W. Hardy
Callcott (June 18, 2007) (individualized disclosure
of 12b–1 fees would entail significant costs and
would not, standing alone, be meaningful to
investors). We discuss the costs associated with rule
12b–1 and our proposed amendments in the Cost
Benefit Analysis Section of this Release. See infra
Section V.
134 See, e.g., Roundtable Transcript, supra note
109, at 204–06 (Richard Phillips, K&L Gates);
Comment Letter of CFA Institute (Aug. 9, 2004)
(File No. S7–09–04) (‘‘We also recommend that
funds be required to deduct distribution-related
costs directly from shareholder accounts as a
separate line item, rather than from fund assets.’’).
135 See, e.g., Comment Letter of Bridgeway Funds,
Inc. and Bridgeway Capital Management, Inc. (July
19, 2007); Comment Letter of Lauren Garland (June
2, 2007); Comment Letter of Andrew Gross (June 9,
2007); Comment Letter of Melvyn H. Mark (June 17,
2007); Comment Letter of Michael Murray (June 21,
2007). See also Comment Letter of JoNell
Hermanson (July 9, 2007) (stating that variable
insurance products should not be permitted to
charge 12b–1 fees); Comment Letter of Steve
Wiands (Aug. 6, 2007) (stating that funds closed to
new investors should not be permitted to charge
12b–1 fees).
136 See, e.g., Roundtable Transcript, supra note
109, at 192 (Richard Phillips, K&L Gates) and 194
(Mark Fetting, Legg Mason, Inc.).
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‘‘factors’’ that the Commission provided
as guidance to the board are no longer
as relevant to the current uses of 12b–
1 fees. They stated that the ensuing legal
uncertainties have made it more
difficult for directors to perform their
duties and make their required findings
under the rule.137 They also said that,
although directors complete the
required analysis, they tend to view
12b–1 fees as a necessity—either to
recoup outlays already made or to pay
intermediaries at a rate already decided
by the intermediary or the
marketplace—to the point that 12b–1
plans tend always to be continued from
year to year.138
Fund directors also observed that, in
many instances, they and their funds
lack the bargaining power to effectively
negotiate the level of fees that are paid
to financial intermediaries through 12b–
1 plans and other sources.139 This is
particularly true in the case of fund
supermarkets, where the sponsor may
charge all participating funds according
to the same rate schedule. These and
other statements made at the roundtable
and in the comment letters suggest that
one of the fundamental premises of rule
12b–1—that independent directors
would play an active part in setting
distribution fees—does not reflect the
current economic realities of fund
distribution and the role 12b–1 fees play
in it.
III. Discussion
We have carefully considered these
and other views that emerged from the
roundtable discussion and the many
comment letters we subsequently
received. Many of the letters highlighted
issues that have arisen with the current
operation of the rule.140 We heard
137 See, e.g., id. at 105 (Robert Uek, MFS Funds)
and 158 (John Hill, Putnam Funds). One panelist
did not view the factors as posing a significant
obstacle to current distribution arrangements,
however. Id. at 33–34 (Matthew Fink, Former
President, ICI) (‘‘The rule expressly says these
factors are suggestions * * *. So the fact that you
may be approving a plan that the purported or
suggested factors don’t fit, it’s totally irrelevant.’’).
138 See, e.g., id. at 140 (Jeffrey Keil, Keil Fiduciary
Strategies).
139 Cf. Comment Letter of the Independent
Directors Council (July 19, 2007) (‘‘We are not aware
of any board that has failed to renew a 12b–1 plan
(or is likely to do so) * * *.’’).
140 See supra note 89. Of the nearly 1500
comment letters we received, over 1400 were sent
by financial planners and registered broker-dealers
who opposed substantive reform of rule 12b–1. Of
these 1400 letters, almost 1000 were form letters.
See Comment Letter Type A; Comment Letter Type
B. We received approximately 25 letters from
mutual funds, large broker-dealer firms, insurance
companies, industry associations, and law firms.
The majority of these letters also opposed
significant rule reform, but expressed various levels
of support for changing the name of the fee,
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arguments advocating substantial
change in how investors pay
distribution costs, most of which are, at
their core, arguments for greater
transparency. We also heard concerns
that significant changes could disrupt
arrangements that are today deeply
embedded in mutual fund sales and
distribution networks, including those
that finance the operation of fund
supermarkets, retirement plan
platforms, and financial planning. These
arguments supported the preservation of
business models that were developed
around an existing regulatory
framework, but tended to discount some
of the more troubling aspects of
distribution arrangements that affect
millions of American investors. We
have evaluated all of these views in
developing this proposal, which is
designed, as discussed further below, to
enhance transparency and fairness to
the benefit of investors.
We do not believe that it would
benefit fund investors to return to the
era in which they paid a substantial
front-end sales load and did not have
access to various alternative forms of
distribution payment arrangements.
Denying investors the ability to select
alternate distribution methods or to pay
for distribution services over time is not
a goal of this rulemaking. Thus, we are
not proposing in this rulemaking to
prohibit the use of fund assets to pay
sales costs. We remain concerned,
however, about the conflicts of interest
that arise when fund assets are used for
distribution, and that fund directors
monitor those conflicts. We also do not
believe that merely modifying the
‘‘factors’’ for director consideration in
order to accommodate existing industry
practices would sufficiently address the
issues we have identified with the use
of fund assets to pay for distribution
under rule 12b–1.
Therefore, we are proposing a new
approach to asset-based distribution fees
(i.e., 12b–1 fees) that is designed to
benefit fund shareholders while
minimizing disruption of current
arrangements. Specifically, our proposal
would explicitly recognize that a
portion of asset-based distribution fees
(i.e., asset-based sales charges) functions
like a sales load that is paid over time,
and thus should be subject to the
requirements and limitations that apply
to traditional sales loads.141 Limits on
requiring additional disclosure, and revising the
role of the fund board in approving the plan. We
received approximately 10 letters from investors,
most of whom supported substantive reform or
repeal of the rule.
141 We acknowledged this, at least implicitly,
when we approved the NASD sales charge rule
amendments in 1992. We observed that the
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asset-based sales charges would be
applied to the amounts paid by each
investor (rather than amounts paid by
the fund) in order to assure that each
shareholder would pay only his or her
proportionate share of distribution
related costs. In addition, we propose to
require funds to identify for
shareholders that portion of asset-based
distribution fees (today’s 12b–1 fees)
that operates as a substitute for a sales
load and thus facilitate comparison with
the distribution related costs of other
funds or classes of shares. The proposed
new rule and rule amendments would
replace current rule 12b–1.
We describe the details of our
proposals in the next sections of this
Release. In Section III.M of this Release,
we describe the anticipated impact of
these proposals on investors, fund
managers and directors, broker-dealers,
and other intermediaries.
A. Summary of Our Proposals
The new approach we propose would,
like NASD Conduct Rule 2830,
differentiate between the two
constituent parts of current 12b–1 fees
(asset-based sales charges and service
fees). Under proposed new rule 12b–2,
funds could continue to use a limited
amount of fund assets to pay for
distribution related expenses.142 The
maximum amount of this ‘‘marketing
and service fee’’ would be tied to the
service fee limit imposed by the NASD
sales charge rule (currently 25 basis
points per year).143 Unlike the service
fee, however, funds could use this
portion of fund assets for any
distribution related expenses. This
approach would serve the interests of
investors and other members of the fund
marketplace by providing a means of
paying for participation in fund
supermarkets and the maintenance of
shareholder accounts, among other
things, and allowing funds to support
their own marketing and distribution
strategies.
We also propose to permit funds to
deduct from fund assets amounts in
excess of the marketing and service fee,
and we would treat these amounts as an
alternative means to pay a front-end
sales load. To accomplish this, we
‘‘purpose of the revised maximum sales charge rule
is to create ‘approximate economic equivalency’ as
to the maximum sales charges for different types of
mutual funds.’’ See 1992 NASD Rule Release, supra
note 66, at section V. The Commission believed the
amendments would, among other things, promote
fairness by assuring ‘‘some degree of parity’’
between the sales and sales-promotion expenses
charged by traditional load classes and classes that
assess 12b–1 fees. Id.
142 Proposed rule 12b–2(b).
143 Proposed rule 12b–2(b)(1); NASD Conduct
Rule 2830(d)(5).
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propose to amend rule 6c–10 (which
permits funds to charge deferred loads)
to permit this asset-based sales charge,
which we would call an ‘‘ongoing sales
charge.’’ The proposed amendments in
effect would treat ongoing sales charges
as another form of sales load.
Our proposed amendment to rule 6c–
10 would not require any special board
findings (such as those required by rule
12b–1), a written plan, annual renewal,
or automatic termination provisions, or
impose fund governance requirements.
Instead, we would apply limits on assetbased sales charges by referencing the
front-end load imposed by the fund or,
if none, by referencing the aggregate
sales load cap imposed under the NASD
sales charge rule for funds with an assetbased sales charge and service fee
(currently 6.25 percent).144
These limits would be based on the
cumulative amount of sales charges that
an investor pays in any form (front-end,
deferred, or asset-based). Under the
proposed rule amendment, a fund
imposing an ongoing sales charge would
be required to automatically convert
fund shares to a class of shares without
an ongoing sales charge no later than
when the investor has paid cumulative
charges that approximate the amount
the investor otherwise would have paid
through a traditional front-end load (or,
if none, the NASD rule 6.25 percent
cap).145 The proposed amendment
would shift the focus of the limits from
how much fund underwriters may
collect in asset-based sales charges (a
fund-level cap) to how much individual
shareholders will pay either directly or
indirectly (a shareholder account-level
cap).
We are also proposing to amend rule
6c–10 to permit an alternative, elective
distribution model. In this new model,
intermediaries of funds could impose
charges for sales of the fund’s shares at
negotiated rates, much like they charge
commissions on sales of exchangetraded funds (ETFs) 146 and other equity
securities. The proposed rule would
permit fund intermediaries to charge
sales loads other than those established
by the fund underwriter and disclosed
in the fund prospectus.
144 NASD
Conduct Rule 2830(d)(2)(A).
infra note 171 and accompanying text.
146 ETFs are registered investment companies that
offer public investors an undivided interest in a
pool of securities. They are similar in many ways
to traditional mutual funds, except that shares in an
ETF can be bought and sold throughout the day
through a broker-dealer, like stocks traded on an
exchange.
145 See
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B. Rescission of Rule 12b–1
We propose, first, to rescind rule 12b–
1 in its entirety.147 As we discussed in
detail above, rule 12b–1 was adopted in
response to a set of problems identified
by the Commission in the late 1970s.
But many of the assumptions
underlying the rule appear to no longer
reflect current marketplace realities,
including the role that 12b–1 fees play
in the distribution of fund shares and
the tasks that directors should be
required to undertake in considering
whether to approve 12b-1 fees.
Moreover, the rule has confounded
many investors who remain unsure
what a ‘‘12b–1 fee’’ is, how it impacts
their account, and whether they should
be willing to invest in a fund that
imposes such a fee. Finally, the
application of rule 12b–1 today reflects
the confusion that has accumulated over
the years as lawyers have sought to
provide answers to questions that have
arisen in the course of the rule’s
evolution.
Therefore, we have decided not to
propose to amend existing rule 12b–1,
but to propose a new regulatory
framework to address how fund assets
may be used to finance distribution
costs.148 We believe the proposed rules,
as described in more detail below,
would better address current investor
protection concerns raised by the use of
fund assets as alternatives to sales loads
and as a means of financing other types
of distribution costs.
We note that Regulation R under the
Exchange Act,149 which provides banks
exceptions and exemptions from brokerdealer registration, specifically
references fees that banks and their
employees receive pursuant to plans
under rule 12b–1.150
• We have not intended that the
proposed rule affect those exceptions
and exemptions, and we request
comment on whether further
rulemaking, clarification, or interpretive
147 As discussed in more detail in Section III.N of
this Release, we are proposing a grandfathering
provision that would permit funds to deduct
existing 12b–1 fees with respect to shares issued
prior to the compliance date for the proposed new
rule and rule amendments, which we anticipate
would be at least 18 months from the effective date
in the adopting release.
148 Although we propose to rescind rule 12b–1,
proposed rule 12b–2 retains the section in rule 12b–
1 that restricts certain directed brokerage practices.
See 2004 Rule 12b–1 Amendments Adopting
Release, supra note 106. We believe that the
concerns we discussed in that adopting release
regarding using directed brokerage to finance the
distribution of fund shares continue to apply under
our new proposal, and we propose to retain the
section we adopted in 2004 unchanged. See
proposed rule 12b–2(c).
149 17 CFR Part 247.
150 17 CFR 247.721(a)(4)(iii)(A), 247.760(c).
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guidance is necessary or appropriate in
this regard.
C. Proposed Rule 12b–2: The Marketing
and Service Fee
We propose a new rule 12b–2, which
would permit funds, with respect to any
class of fund shares, to deduct a fee of
up to the NASD service fee limit (which
is 25 basis points or 0.25 percent
annually) from fund assets to pay for
distribution activities, without being
subject to the limitations on sales loads
that we describe in the next section of
this Release.151 Although the fee could
be used for any type of distribution cost,
we anticipate it primarily would be
used to pay for servicing fees of the type
currently permitted by the NASD sales
charge rule,152 trail commissions to
broker-dealers selling fund shares, and
other expenses, such as fees paid to
fund supermarkets, that may in part be
distribution related.153 This proposed
151 Proposed
rule 12b–2(b).
NASD Sales Charge Rule Q&A, supra note
73, at question 17 (explaining the types of activities
for which services fees may be used).
153 As discussed above, we have previously stated
that funds may pay for non-distribution expenses
under rule 12b–1 plans. See supra note 43 and
accompanying text. Fund expenditures under
current 12b–1 plans often pay for a mixture of
distribution and administrative services. For
example, some funds may pay their entire fund
supermarket fee under a rule 12b–1 plan, even
though portions of the fee may pay for
administrative services that are not distribution
related. A fund need not determine which portion
of the fee is primarily for distribution services or
which portion is primarily for administrative
services, and it may be impractical and burdensome
to require funds to allocate expenses. See Martin G.
Byrne, The Payment of Fund Supermarket Fees By
Investment Companies, 3 Investment Law. 2 (1996)
(‘‘[B]ecause the services that are provided to a fund
in a supermarket are a combination of distribution,
subaccounting, administrative, account
maintenance, and other shareholder services, some
portion of [a supermarket fee] may be considered
a payment ‘primarily intended’ to result in sales of
a fund’s shares pursuant to Rule 12b–1 .* * *
Because a fund with a Rule 12b–1 plan is expressly
permitted to pay for distribution services, it is not
critical to determine whether a particular service it
pays for in connection with [a supermarket fee] is
or is not for distribution.’’). Similarly, proposed rule
12b–2 would not preclude funds from paying for
these types of mixed expenses under rule 12b–2.
However, to the extent that funds need not rely on
proposed rule 12b–2 to charge expenses that can
clearly be identified as not distribution related (e.g.,
sub-transfer agency fees), funds could instead
characterize those expenses as administrative
expenses and thus keep total asset-based
distribution fees within the 25 basis point limit of
the marketing and service fee. See 1988 Release,
supra note 28, at n.126 (‘‘[T]o the extent a fund is
paying for legitimate non-distribution services, such
payments need not be made under a 12b–1 plan,
even if the recipient of the payments is also
involved in the distribution of fund shares.’’). See
also supra Section III.C of this Release. Conversely,
simply characterizing an activity as
‘‘administrative’’ would not permit a fund to pay for
it entirely outside of proposed rule 12b–2 if all or
a portion of the fee is distribution related. See, e.g.,
In the Matter of BISYS Fund Services, Inc.,
152 See
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rule would permit funds to bear
expenses similar to those that fund
boards generally approved shortly after
our adoption of rule 12b–1 in 1980.154
Unlike rule 12b–1, rule 12b–2 would
not require directors to adopt or renew
a ‘‘plan’’ or make any special findings.155
Rather, fund boards would have the
ability to authorize the use of fund
assets to finance distribution activities
consistent with the limits of the rule
and their fiduciary obligations to the
fund and fund shareholders.156 A plan
would not be required under our
proposal because the proposed rules
and rule amendments are structured to
impose limits and safeguards on the use
of fund assets for distribution, without
the need for board approval of a plan.
We intend that the board (including the
independent directors) would oversee
the amount and uses of these fees in the
same manner that it oversees the use of
fund assets to pay any other fund
operating expenses, particularly those
that create a potential conflict of interest
for the fund’s investment adviser or
other affiliated persons.157 The rule
Investment Company Act Release No. 27500 (Sept.
26, 2006) (Commission order instituting settled
administrative and cease-and-desist proceedings
arising out of the improper use of fund assets for
marketing and other expenses).
154 See supra note 55.
155 Some funds and fund boards have adopted socalled ‘‘defensive’’ rule 12b–1 plans that do not
impose distribution fees on the fund, but are
designed to ensure that the board and the fund do
not violate the Act if fund expenditures are
subsequently determined to be primarily intended
to result in the sale of fund shares. See ICI, Report
of the Working Group on Rule 12b–1 at n.71 (May
2007) (https://www.ici.org/pdf/rpt_07_12b-1.pdf).
Although 12b–1 plans (including ‘‘defensive’’ ones)
would no longer be required to be entered into
under our proposed amendments, the exemption
provided by rule 12b–2 could serve the same
purpose as a defensive plan to the extent that the
amount of assets permitted to be used for
distribution under rule 12b–2 has not otherwise
been fully utilized.
156 Section 36(a) of the Act ‘‘establish[es] a federal
standard of fiduciary duty’’ in dealings between a
mutual fund and certain other persons, including
its adviser, principal underwriter, officers and
directors, among others. See Tannenbaum v. Zeller,
552 F.2d 402, 416 (2d Cir.), cert. denied, 434 U.S.
934 (1977). Section 36(a) applies to acts or practices
constituting a breach of fiduciary duty involving
‘‘personal misconduct’’ on the part of the person
acting for or serving the fund in the enumerated
capacities. This federal standard is at least as
stringent as standards of care prescribed for
fiduciaries under common law, such as the duty of
care and the duty of loyalty. See id. at n.20. See also
Commission Guidance Regarding the Duties and
Responsibilities of Investment Company Boards of
Directors with Respect to Investment Adviser
Portfolio Trading Practices, Investment Company
Act Release No. 28345 (July 30, 2008) [73 FR 45646
(Aug. 6, 2008)] at section titled ‘‘Summary of Law
Regarding Fiduciary Responsibilities of Investment
Company Directors’’ (discussing state and federal
law fiduciary obligations of fund directors).
157 Congress intended that independent directors
play a critical role in overseeing fund operations
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would recognize that funds bear
ongoing expenses that, although they
are distribution related, may benefit the
fund and existing fund shareholders in
a variety of ways. The marketing and
service fee would be specifically
identified and fully disclosed in the
fund prospectus fee table as a type of
operating expense.158
Funds may use the proceeds of the
marketing and service fee to pay for, for
example, the ongoing cost of
participation on a distribution platform
such as a fund supermarket, giving
investors a convenient way of buying
shares; for paying trail commissions to
broker-dealers in recognition of the
ongoing services they provide to fund
investors; or for paying retirement plan
administrators for the services they
provide participants (and which relieve
the fund from providing such services).
In addition, funds (including no-load
funds) may use the marketing and
service fee to pay for shareholder call
centers, compensation of underwriters,
advertising, printing and mailing of
prospectuses to other than current (i.e.,
prospective) shareholders, and other
traditional distribution activities.159
Under the proposed rule, the
marketing and service fee could not, on
an annual basis, exceed the limits on
service fees prescribed by the NASD
sales charge rule (currently 0.25 percent
of fund net assets annually). Any charge
in excess of 0.25 percent per year would
be considered an asset-based sales
charge and subject to the overall sales
load limitations established by the
NASD sales charge rule and other
requirements, as discussed in the next
section of this Release. We chose to
propose this limit because it would
permit, without change, the
continuation of many important uses of
12b–1 fees that may benefit investors. It
also represents the line the NASD sales
and protecting the interests of shareholders in view
of the substantial conflicts of interest that exist
between a fund and its investment adviser. See
House Hearings, supra note 26, at 109; Burks v.
Lasker, 441 U.S. 471 (1979). When possible
conflicts are present, fund management is under a
duty to fully and effectively disclose information
sufficient for the independent directors to exercise
informed discretion on the matters put before them.
See, e.g., Tannenbaum, 522 F.2d at 417, citing Fogel
v. Chestnutt, 533 F.2d 731, 745 (2d Cir. 1975), cert.
denied, 429 U.S. 824 (1976) and Moses v. Burgin,
445 F.2d 369 (1st Cir.), cert. denied, 404 U.S. 994
(1971).
158 We are proposing amendments to the
prospectus fee table, which are discussed in Section
III.J of this Release, infra. We are also proposing to
require funds imposing a new marketing and
service fee, or increasing the rate of an existing 12b–
1 fee that would be used as a marketing and service
fee, to obtain the approval of their shareholders.
This requirement is discussed in Section III.F of
this Release, infra.
159 See proposed rule 12b–2(b), (e).
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charge rule draws between a limited
distribution fee and a sales charge—25
basis points currently is the limit that a
fund may deduct and still call itself a
‘‘no-load’’ fund.160 The NASD drew
upon its knowledge and expertise as the
self-regulatory organization of the
brokerage industry to develop these
limits, which we approved as an
appropriate exercise of the NASD’s
congressional mandate to prevent
excessive sales charges on mutual fund
shares.161 Accordingly, we have used
the NASD limit on service fees in
formulating our proposal to distinguish
a limited distribution fee from a sales
charge.
We request comment on the proposal
to limit the marketing and service fee to
the maximum service fee permitted
under the NASD sales charge rule.
• Would a different term, such as
‘‘sales/service fee,’’ be more appropriate?
If so, why? Would a different limit be
more appropriate? Should the limit be
higher (e.g., 30 or 50 basis points) or
lower (e.g., 10 or 20 basis points)? If so,
why? Should the limit be set with
reference to the NASD rule, which
would allow the NASD (now FINRA) to
change the level, pending approval by
the Commission?
We understand that many share
classes either do not currently charge
12b–1 fees in an amount that exceeds 25
basis points, or charge none at all.162
Many funds use these fees to
compensate intermediaries for
providing customers with follow-up
information and account maintenance
services pursuant to the NASD sales
charge rule. In such cases, the
shareholder service fees may in fact
have a significant distribution
component, which is why funds often
pay them pursuant to a rule 12b–1
plan.163 We do not propose, however, to
160 Specifically, NASD Conduct Rule 2830(d)(4)
prohibits any member from describing a fund as
‘‘no-load’’ if the fund has combined asset-based sales
charges and services fees of more than 0.25 percent
of average annual net assets. This provision is
intended to help investors distinguish between
funds that use relatively small 12b–1 fees to finance
advertising and other sales promotion activities,
similar to traditional no-load funds, and funds that
use larger 12b–1 fees as alternatives to front-end
sales loads. See 1992 NASD Rule Release, supra
note 66. See also The Vanguard Group, supra note
31 (order permitting the Vanguard Group to call its
funds no-load even though they made small
distribution payments of 0.20% of average annual
net assets).
161 See 1992 NASD Rule Release, supra note 66,
at section V; 15 U.S.C. 80a–22(b).
162 See infra Section III.M.2 of this Release.
163 See SEC, Mutual Fund Fees and Expenses
(2007) (https://www.sec.gov/answers/mffees.htm).
Funds may decide that the stream of payments to
a broker-dealer for providing client services (that it
would have provided anyway) could be viewed as
an incentive for the broker-dealer to continue
selling the fund.
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limit the use of the marketing and
service fee to these types of services
(i.e., those described in the NASD sales
charge rule), so that funds may continue
to use fund assets to pay for
promotional and advertising expenses.
• Should we limit the marketing and
service fee to expenses incurred for
‘‘shareholder services’’ as defined in the
NASD sales charge rule? More generally,
do investors in omnibus accounts
receive equivalent levels of service
relative to investors who invest directly
and pay similar 12b–1 fees? Is there a
disparity in service, and if so, why?
What implications does this have for
our proposal?
Under the proposal, ‘‘distribution
activity’’ would be defined as ‘‘any
activity that is primarily intended to
result in the sale of shares issued by the
fund, including, but not necessarily
limited to, advertising, compensation of
underwriters, dealers, and sales
personnel, the printing and mailing of
prospectuses to other than current
shareholders, and the printing and
mailing of sales literature.’’ 164 The
proposed rule does not attempt to
delineate permissible distribution
expenses because our experience with
rule 12b–1 has shown that new
distribution methods continually
evolve.
• Are the identified activities
appropriately considered ‘‘distribution
activities’’? Should we provide more
guidance regarding specific
expenditures that are distribution
expenses and others that are not, as
some commenters have suggested? 165
Should we define ‘‘distribution activity’’
differently? If so, how should we define
it? Should funds be permitted to classify
only certain expenses as marketing and
service fees? 166 If so, what types of
expenses?
164 Proposed rule 12b–2(e)(2). The proposed
definition of ‘‘distribution activity’’ is identical to
the description of distribution in rule 12b–1. See
rule 12b–1(a)(2). Because funds continually market
themselves to investors, many types of activities
may potentially be construed as ‘‘primarily
intended’’ to result in fund sales. Although the
definition provides flexibility, similar to rule 12b–
1, distribution activities paid for through assetbased distribution fees under proposed rule 12b–2
and the proposed amendment to rule 6c–10 (as
under rule 12b–1) must represent legitimate
expenses of the fund. See, e.g., Exemptions for
Certain Registered Open-End Management
Investment Companies to Impose Deferred Sales
Loads, Investment Company Act Release No. 16619
at n. 3 (Nov. 2, 1988) [53 FR 45275 (Nov. 9, 1988)].
165 See, e.g., Roundtable Transcript, supra note
109, at 167 (Jeffrey Keil, Keil Fiduciary Strategies)
(‘‘[D]istribution expenditures should be defined in
some way, shape, or form, or [the rule should] say
what’s not a distribution expenditure.’’).
166 See, e.g., 2004 Rule 12b–1 Amendments
Adopting Release, supra note 106.
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D. Proposed Amendments to Rule 6c–
10: The Ongoing Sales Charge
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The proposed amendments to rule 6c–
10 would permit funds to deduct assetbased distribution fees in excess of the
amount permitted under rule 12b–2
(i.e., 25 basis points annually), provided
that the excess amount is considered an
‘‘ongoing sales charge’’ subject to the
sales charge restrictions described
below, including an automatic
conversion feature.167 Funds would not
have to adopt a ‘‘plan’’ in order to
impose an ongoing sales charge, and
fund boards would not be required to
make any special findings. In short, the
proposed rule would treat ongoing sales
charges as another form of deferred sales
load.168
Under the proposed provision, a fund
could deduct an ongoing sales charge to
finance distribution activities at a rate
established by the fund, provided that
the cumulative amount of sales charges
the investor pays on any purchase of
fund shares does not exceed the amount
of the highest front-end load that the
investor would have paid had the
investor invested in another class of
shares of the same fund.169 For example,
if a fund has class A shares with a six
percent front-end sales load, the fund
could pay as much as six percent in
total ongoing sales charges in class B
shares. If another class of shares charges
a front-end sales load of, for example,
two percent, a total ongoing sales charge
of as much as four percent could also be
charged (six percent minus the two
percent front-end load) with respect to
that class.
We seek comment on whether the
Commission should treat ongoing sales
charges as a form of deferred sales load
subject to the NASD sales charge
limitations. We also seek comment on
whether the proposed amendments to
rule 6c–10, as described in more detail
below, accomplish this goal.
167 Proposed rule 6c–10(b). We would title this
section of the rule ‘‘Fund-Level Sales Charge’’ to
distinguish it from a current provision of rule 6c–
10 that provides an exemption to permit funds to
deduct a ‘‘Deferred Sales Load’’ (e.g., CDSL) (rule
6c–10(a) from shareholder accounts, and a proposed
alternative that would provide an exemption from
section 22(d) of the Act to permit broker-dealers to
deduct ‘‘Account-Level Sales Charges’’ (proposed
rule 6c–10(c)).
168 As a form of deferred sales load, all payments
of ongoing sales charges to intermediaries would
constitute transaction-based compensation.
Intermediaries receiving those payments thus
would need to register as broker-dealers under
section 15 of the Exchange Act unless they can avail
themselves of an exception or exemption from
registration. Marketing and service fees paid to an
intermediary may similarly require the
intermediary to register under the Exchange Act.
169 Proposed rule 6c–10(b)(1).
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• Do the sales charge limitations, as
we propose to apply them, adequately
protect investors from excessive sales
loads in accordance with the objectives
of section 22(b) of the Act? Would any
aspect of these proposed sales charge
limitations encourage broker-dealers to
recommend ‘‘switching’’ between fund
families once an investor has reached
the ongoing sale charge limits? If so,
does this proposal raise any issues (that
do not already exist with regard to other
classes) that would encourage such
switching, in light of current NASD
sales charge limits? What effect could
the proposed rule have on the various
types of share classes currently offered
by funds? For example, would funds or
distributors reduce, eliminate, or
increase the offering of share classes
with asset-based sales charges? To the
extent that broker-dealers rely on
ongoing sales charges as compensation
for ongoing services to investors, could
the quantity or quality of the services
provided change if the rule results in
limits on cumulative ongoing sales
charges?
1. Automatic Conversion
Under the proposed amendments,
funds or fund intermediaries would not
be required to keep track of the actual
dollar amount of ongoing sales charges
paid by each individual shareholder
account (although they may choose to
do so) to avoid exceeding the rule’s
maximum sales charge limitation.170 A
fund could satisfy the maximum sales
charge limitation by providing that the
shares purchased would automatically
convert to another class of shares
without an ongoing sales charge no later
than the end of the month during which
the fund would have paid on behalf of
the investor the maximum amount of
permitted sales load based on the
cumulative rates charged each year.171
170 We understand that many funds lack the
ability to track dollar amounts of distribution
expenses charged to purchases by individual
investors.
171 Proposed rule 6c–10(b)(1)(i) (providing that a
fund may comply with the maximum sales charge
limits by converting shares on or before the end of
the conversion period); proposed rule 6c–10(d)(2)
(defining ‘‘conversion period’’ as ‘‘the period
beginning on the day that shares are purchased and
ending on the last day of the calendar month during
which the cumulative ongoing sales charge rates
exceed the shareholder’s maximum sales load
rate’’). The rule would permit conversion periods to
be computed as of the end of the calendar month
because that would conform to the way most funds
presently compute conversion periods with respect
to class B shares.
Thus, for example, the provision would operate
as follows: Assume that a fund offers a class A share
with a 6% front-end load and no ongoing sales
charge. The same fund could also offer a class of
C shares with an annual ongoing sales charge of
0.75%, provided that: (i) The class C shares convert
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In addition, a fund could impose a
CDSL in combination with an ongoing
sales charge, but total sales charges
could not exceed the maximum sales
charge limitation.172
The maximum number of months a
shareholder could remain invested in a
class of shares paying an ongoing sales
charge would depend both on the
maximum sales load and the rate of the
ongoing sales charge. Thus, for example,
if the maximum sales load for the fund
is three percent, the ongoing sales
charge could be 50 basis points annually
for six years. Alternatively, the fund
could collect 25 basis points annually
for 12 years, 75 basis points annually for
four years, 150 basis points annually for
two years, and so on.
We have designed the conversion
provisions of the rule so that the
maximum conversion date is easily
determinable at the time the investor
purchases fund shares (as is a front-end
sales load).173 As a result, the fund or
intermediary would be able to provide
this information to an investor or a
prospective investor at the time he or
she makes or is considering making an
investment in the fund.174 We propose
monthly conversions because they
reflect the current practices of many
funds and fund transfer agents, which
we anticipate would reduce costs
associated with complying with the
proposed rules.
• We request comment on
alternatives, such as daily, weekly, or
quarterly conversions.
to class A shares in 96 months or earlier ([6.0% ÷
0.75%] × 12 = 96 months or 8 years); and (ii) the
class C shares do not impose any other loads.
172 Using the example in note 171, supra, a fund
offering a class A share with a 6% front-end load
could also offer a class B share that is subject to an
annual ongoing sales charge of 0.75% with a
declining CDSL. The maximum CDSL that the fund
could charge on a purchase of class B shares would
be 5.25% in the first year, 4.5% in the second year,
3.75% in the third year, and so on. At the end of
the eighth year following the purchase, the fund
would be required to convert the class B shares to
a share class that does not charge an ongoing sales
charge. Thus, regardless of when the shareholder
redeems shares, the shareholder’s total sales load
rate would never exceed 6%, the maximum class
A front-end load rate.
173 Funds could sell shares subject to a shorter
conversion period than the maximum conversion
period as defined under the proposed rule. In
addition, funds could offer scheduled variations in
the conversion period to a particular class of
shareholders or transactions if the fund has satisfied
the conditions in rule 22d–1. Proposed rule 6c–
10(b)(1)(iii). Nothing in the rule would prevent a
fund from offering to existing shareholders a new
scheduled variation that would reduce the
conversion period. Proposed rule 6c–10(b)(2). These
provisions are similar to provisions that currently
apply to deferred sales loads under rule 6c–10, and
which are included in proposed rule 6c–10(a). See
proposed rule 6c–10(a)(1)(iii) and (a)(2).
174 See infra Section III.D.1.b of this Release.
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a. Differences From NASD Cap
Our proposed shareholder accountlevel cap would effectively replace the
NASD fund-level cap on asset-based
sales charges.175 In proposing a fundlevel cap in 1991, the NASD explained
that it had considered a shareholder
account-level cap but, at the time, it
believed that an account-level cap
would require individual shareholder
accounting, and in light of the
difficulties involved with individual
shareholder accounting, concluded that
an account-level cap was not feasible.176
The NASD acknowledged, however, that
while its’ approach ‘‘protects a majority
of shareholders,’’ it also ‘‘may result in
a minority of long-term shareholders
paying more than the maximum sales
charge.’’ 177 To illustrate, a fund
shareholder paying a five percent frontend load on an investment of $10,000 in
a fund will pay a $500 sales load, but
the same investor investing in a fund
with a (not uncommon) 12b–1 fee of 100
basis points, over a period of 10 years,
could pay more than $800 in
distribution related sales charges
(resulting from the 75 basis point assetbased sales charge component).178 After
20 years, the difference becomes more
significant: The shareholder would have
paid $2,292 in asset-based sales charges
compared with the $500 front-end load.
The NASD’s Mutual Fund Task Force,
in its report on mutual fund distribution
issues, expressed similar concerns when
it identified limitations on the length of
B share conversion periods as a
potential area for regulatory reform.179
Our proposal would address both the
fairness concerns raised by the NASD
175 See
supra Section II.C.1 of this Release.
NASD Notice of Proposed Rule Change,
supra note 74, at section titled ‘‘Method of
Calculating the Total Sales Charges’’ (‘‘Requiring the
individual shareholder accounting method would
mandate extensive and expensive changes in the
recordkeeping methods and procedures utilized by
mutual funds, would disrupt current processing of
sales and redemptions, and would take several
years for the industry to achieve.’’).
177 Id. The NASD considered fund-level
accounting to be the ‘‘best alternative as a minimum
standard at [the] time.’’ Id. The NASD also noted
that the industry as a whole would not be prevented
from adopting ‘‘more protective methods’’ in the
future. Id.
178 Assuming a $10,000 initial investment and an
annual return of five percent, the front-end load
shareholder would have an account balance after
ten years of $15,474; the shareholder in the fund
with the 12b–1 fee would have an account balance
of $15,162—a deficit of $312 that is attributable to
the 75 basis point asset-based sales charge
component of the 12b–1 fee. Put another way,
rather than paying a $500 sales load, the
shareholder has paid over $800 in asset-based sales
charges.
179 See NASD, Report of the Mutual Fund Task
Force: Mutual Fund Distribution at 18 (2005)
(https://www.finra.org/web/roups/rules-regs/
documents/rules-regs?p013690.pdf).
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176 See
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Task Force in 2005 and the operational
concerns raised in 1991 by avoiding the
need for individual shareholder
accounting. We view our proposal in
many respects as the further
development of the NASD sales charge
rule, which was intended to bring total
12b–1 fees into ‘‘approximate economic
equivalency’’ with traditional loads,
although this equivalency would not be
exact, as a result of potential varying
volume discounts between share classes
and differing market returns.180
b. Implications on Fund Operations
Our proposed account-level cap
would build upon innovations of fund
management companies that have
developed the operational capacity to
issue, track the aging of, and convert
class B shares. As a result, we expect
that funds and intermediaries will be
able to utilize existing transfer agency
and other recordkeeping systems that
administer funds issuing class B shares,
which we believe operate in a manner
similar to the proposed conversion
provision or could be easily adjusted to
do so.181 In addition, we have sought to
provide funds the flexibility to design
different sales load structures that meet
the needs of fund investors, funds, and
their distribution systems. Accordingly,
we do not propose to specify the annual
maximum rate at which a fund could
deduct annual ongoing sales charges.182
We request comment on the
operational implications of the
proposed automatic conversion.
• Can existing fund and intermediary
systems be adapted so that conversion
periods could be readily determined
and implemented at the time of
purchase? How easy or difficult would
this adaptation be? How difficult would
it be for funds that don’t currently offer
B shares to develop such systems? Is the
flexibility we propose advantageous, or
would a more standardized approach be
more easily understood by, and in the
interest of, investors? How would a
more standardized approach work?
180 See NASD Notice of Proposed Rule Change,
supra note 74.
181 As discussed above, funds today are selling
many fewer B class shares than just a few years ago.
Because systems must remain in place to meet the
operational requirements of a single outstanding B
class share, this trend should not affect the ability
of fund management companies or their service
providers to make use of existing systems to convert
existing class C shares or other classes.
182 The NASD sales charge rule currently caps
these fees at 75 basis points annually. However, if
our proposed rule changes are adopted, the annual
cap may be unnecessary because the cumulative
amount of ongoing sales charges would be capped.
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c. Implications on Transferability of
Shareholder Accounts
The proposed automatic conversion
feature, and its attendant requirement to
track fund shares, may present
additional issues when shareholder
accounts are transferred between
different intermediaries. We understand
that, in some cases, tracking fund shares
is a responsibility assumed by the fund
transfer agent, in which case the
portability of fund shares (i.e., the
ability of an investor to move his
account from one intermediary to
another) should not be affected. In other
cases (e.g., where the shares are held in
omnibus accounts), fund intermediaries
track share lots and would need to
provide share lot histories to the new
intermediary for the new intermediary
to be able to determine the remaining
maximum sales charge for transferred
shares.183 We understand that fund
intermediaries today have the ability to
transfer share lot histories in order to: (i)
Service class B shares or classes with
contingent deferred sales loads, and (ii)
meet tax reporting requirements. Thus,
we do not believe that our proposals
would interfere with the ability of a
shareholder to transfer shares from one
intermediary to another.
We request comment on our
assumptions in this area.
• Would the proposed rule’s
conversion requirement present any
special problems when shares are
transferred between customer accounts
held at different intermediaries? Are
there different implications with respect
to different types of intermediaries and,
if so, what are they? Is there any reason
that some intermediaries would not be
capable of transferring share lot
history?184 Are there other provisions
that we should consider that would
facilitate transferability?
2. The Maximum Load
a. The Reference Load
We propose that the maximum sales
load that would apply to any purchase
of shares in a fund class subject to an
ongoing sales charge would be the
highest front-end load of another class
of that fund that does not charge an
183 Such a transfer is unlikely to be an ‘‘offer of
exchange’’ under section 11 of the Act, which
applies only to offers by a fund or a principal
underwriter of a fund. Accordingly, the ‘‘tacking’’
provisions of rule 11a–3 would not apply, and any
aging of fund shares that a new intermediary might
do would not be done to satisfy any requirement
of the Act. See infra Section III.K of this Release.
184 We understand that some intermediaries, such
as retirement plans and insurance companies, may
not even track share lot history. Those situations
present additional issues, which are discussed in
Sections III.H and III.M.5 of this Release, infra.
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ongoing sales charge, and which would
act as a ‘‘reference load.’’ 185 If a fund
offers a class of A shares, the maximum
amount of sales charges it could collect
from an investor in B or C share classes
would be the amount the investor
would have paid had the investor
invested in A shares with the maximum
front-end load.186 By setting the
maximum front-end load, the fund, its
board, and the principal underwriter
would also establish the maximum
amount of the cumulative ongoing sales
charge.187
As we noted above, sales loads rarely
approach the maximum of 8.5 percent
permitted under the NASD sales charge
rule,188 yet we understand that rule
12b–1 fees often are charged at the
maximum rate permitted, currently 100
basis points annually.189 One reason
may be that 12b–1 fees are deducted in
smaller amounts, over longer periods of
time, and indirectly from fund assets,
and thus, to investors, they may be less
salient and not as well understood when
compared to front-end sales loads, and
the fees themselves appear to be subject
to less market pressure.190 Thus, some
185 Proposed rule 6c–10(d)(14)(i). In the case of
shares exchanged within the same fund group, the
proposed rule provides that the reference load is the
highest applicable sales load of the exchanged or
acquired security. Proposed rule 6c–10(d)(14)(ii).
186 Under the proposed rule, the shareholder’s
maximum sales load would be reduced if the
shareholder previously paid a sales load on fund
shares that the shareholder subsequently exchanged
for shares of the current fund. Fund shareholders
would also be credited for any other sales loads
they paid on a particular share purchase. Thus, the
maximum sales load rate that an investor could be
charged would be defined under the proposed rule
as the reference load minus the sum of the rates of:
(i) Any sales load incurred by the shareholder in
connection with the purchase of fund shares, and
(ii) any other sales loads or ongoing sales charges
attributable to exchanged shares. Proposed rule
6c–10(d)(10). This approach is consistent with the
approach the Commission has taken in
implementing section 11 of the Act. Specifically,
rule 11a–3 governs sales loads and other charges
that may be imposed on an exchange between funds
within the same fund group, and is intended to help
ensure that shareholders receive credit for all sales
charges incurred on a particular purchase of fund
shares and are protected from the sales practice
abuse of switching, i.e., the practice of inducing
shareholders of one fund to exchange their shares
for those of a different fund solely for the purpose
of exacting additional sales charges. See Offers of
Exchange Involving Registered Open-End
Investment Companies, Investment Company Act
Release No. 17097 (Aug. 3, 1989) [54 FR 35177
(Aug. 24, 1989)] (‘‘Rule 11a–3 Adopting Release’’).
We have also proposed conforming changes to rule
11a–3, as discussed in Section III.K of this Release,
infra.
187 See also infra Section III.D.2.d.4.
188 See NASD Conduct Rule 2830(d)(1)(A).
189 See supra note 42. According to statistics
compiled by our staff, 27 percent of funds that
impose 12b–1 fees charge a rate of exactly 100 basis
points.
190 See Brad M. Barber, Terrance Odean, and Lu
Zheng, Out of Sight, Out of Mind: The Effects of
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of our roundtable panelists and
commenters urged that the Commission
‘‘externalize’’ asset-based sales charges
(i.e., require that such charges be paid
directly from a shareholder’s account,
rather than indirectly from fund assets)
so that the amounts investors are paying
would be more noticeable and
transparent.191 Our proposed approach
in rule 6c–10(b) would, instead, tie the
maximum amount of the ongoing sales
charge to the front-end load. To the
extent that competitive pressures result
in funds imposing lower front-end
loads, these pressures should transfer to
ongoing sales charges and could result
in lower charges or charges that more
accurately reflect the value of the
distribution services provided. In
addition, this proposed approach is
designed to reduce the potential that
some long-term shareholders will pay a
significantly disproportionate share of
the distribution costs of a fund.
We request comment on the definition
and function of the reference load.
• Should we establish a maximum
limit on the amount of ongoing sales
charge that may be deducted? Could this
approach encourage funds to offer a
share class with a high front-end sales
load in order to charge a higher
cumulative ongoing sales charge on
other classes? Are the NASD rule’s
limits on sales charges a sufficient or
appropriate guide for the reference load?
The NASD sales charge limits apply at
the fund level on an aggregate basis,
whereas the ongoing sales charge limits
of our rule proposal would apply at the
level of individual accounts to limit the
cumulative asset-based sales charge
paid by any single investor. Should the
proposed rule’s reliance on the NASD
sales charge limits be adjusted to take
into account the difference in
application? For example, would the
proposal’s cap have a more constraining
effect on the amount of cumulative
ongoing sales charges deducted by a
fund? If so, should the proposal’s cap be
increased above the NASD cap to
compensate for this? If not, what should
the limits be?
• Alternatively, should we assign
fund boards the responsibility of
establishing the maximum amount of
ongoing sales charges that a fund may
deduct? If so, what standards or factors
Expenses on Mutual Fund Flows, 78 J. Bus. 2095
(Dec. 2003) (mutual fund investors are less willing
to pay higher front-end loads because they are more
obvious and salient, but are less sensitive to annual
operating expenses, including rule 12b–1 fees).
191 See, e.g., Roundtable Transcript, supra note
109, at 184–85 (Richard Phillips, K&L Gates). See
infra Section III.I of this Release regarding an
alternative approach we are proposing that would
permit externalized sales charges at the election of
funds and their underwriters.
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would be relevant to their
determination?
b. Funds Without a Front-End Load
Class
Some funds, of course, might not offer
a class of shares with a front-end load,
or might offer the front-end load class
with asset-based distribution fees of
more than 25 basis points (thus
disqualifying the front-end load from
acting as a reference load). We are
proposing that, in these circumstances,
the reference load would be the
maximum sales charge permitted under
NASD Conduct Rule 2830(d)(2) for
funds with an asset-based sales charge
and a service fee, which currently is
6.25 percent of the amount invested.192
We chose this rate because it is the
current limit for funds with this type of
sales charge structure under the NASD
rule, which we approved in 1992 as not
being excessive.193 We believe linking
the reference load to the NASD limits
may minimize operational burdens of
the amendment because funds, their
underwriters, and broker-dealers are
already familiar with the NASD sales
charge rule limits and have structured
their systems accordingly.194 Under our
proposal, funds could provide for lower
sales loads (through shorter conversion
periods) if they wish.195
• We request comment on whether
the rule should permit the NASD
maximum sales charge of 6.25 percent
to serve as a default reference load for
funds that do not offer a class of shares
without an ongoing sales charge. If the
rule should not permit this limit, what
should be the limit? We are not
proposing to use the limits in the NASD
sales charge rule for investment
companies without an asset-based sales
charge (as much as 8.5 percent).196 This
is because, under our proposed rule,
each fund charging an ongoing sales
charge by definition charges an assetbased sales charge of more than 25 basis
points. Would there be any reason to
designate these higher limits as a default
reference load under our proposed rule
amendment? We note that doing so may
192 Proposed rule 6c–10(d)(14)(iii). Some funds,
for example, offer only a single class of C shares.
See also Section II.C.1 of this Release, supra, for a
discussion of the caps under the NASD sales charge
rule.
193 See supra Section II.C.1 of this Release.
194 See supra note 161 and accompanying text.
195 The rule requires that, at a minimum, shares
must convert on or before the end of the maximum
conversion period. Proposed rule 6c–10(b)(1)(i). See
also supra notes 171–173 and accompanying text.
196 NASD Conduct Rule 2830(d)(1)–(2)
(describing the different sales load limits, ranging
between 8.5% and 6.25%, depending on whether
the fund charges an asset-based distribution fee and
offers rights of accumulation and quantity
discounts).
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further extend conversion periods and,
thus, the period of time that some
investors may pay ongoing sales
charges.
• Under our proposal, funds would
be permitted to deduct total sales
charges up to the maximum sales charge
permitted under the NASD sales charge
rule. Would our proposed use of the
6.25 percent NASD limit as a default
reference load give an advantage to
funds that do not offer a class of A
shares? To avoid this result, should the
Commission identify a ‘‘typical’’
maximum front-end sales load that more
closely tracks current industry practice
(e.g., four, five or six percent) and rely
on such a sales load as a default
reference load when a fund does not
offer a class of A shares? If so, what
should that default reference load be?
• We note that in recent years, the
costs of trading equity securities have
declined significantly.197 In this regard,
should the Commission consider
proposing a rule that would establish a
new limit on sales charges, in light of
changes in technology and the markets?
• As an alternative, should we treat
the NASD sales charge limit of 6.25
percent as the reference load for
purposes of determining the maximum
amount of ongoing sales charge in all
cases, even if a fund has a front-end
load class of shares that can serve as the
reference load? Such an approach
would provide economically equivalent
treatment of funds that offer a class of
A shares and those that do not. It would
not, however, provide equivalent
treatment of investors who choose to
pay a front-end sales load with those
that pay an ongoing sales charge. If the
maximum front-end sales load is lower
than 6.25 percent, shareholders in
classes with an ongoing sales charge
may bear a disproportionate amount of
distribution costs (compared to
shareholders in class A shares).
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c. Treatment of Scheduled Variations
The proposed amendments to rule 6c–
10 would not require (but would permit)
funds to apply any quantity discounts or
scheduled variations in the front-end
load for which the investor may qualify
when determining the reference load for
an ongoing sales charge. Investors who
pay asset-based sales charges today as a
substitute for a front-end load generally
197 See United States Government Accountability
Office, Securities Markets: Decimal Pricing Has
Contributed to Lower Trading Costs and a More
Challenging Trading Environment, 8–29 (May 2005)
(https://www.gao.gov/new.items/d05535.pdf); see
also James Angel, Lawrence Harris & Chester S.
Spatt, Equity Trading in the 21st Century, 8–13
(USC Marshall School of Business May 18, 2010)
(https://ssrn.com/abstract=1584026).
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are not offered any discounts or
variations in the amount of fees they
pay indirectly through their investment
in the fund.198 We are concerned that
requiring funds and their intermediaries
to calculate a different reference load for
each purchase of fund shares would
introduce greater cost and complexity
and could affect the willingness of
funds and their underwriters to offer
quantity discounts or scheduled
variations on front-end sales loads to
investors.
We request comment on whether
funds should be required to incorporate
scheduled variations in the front-end
load when determining a shareholder’s
reference load.
• How would funds likely react to
this requirement if we adopted it?
Would this requirement discourage
funds from offering scheduled
variations in the front-end load? Would
it cause some funds to discontinue
front-end load share classes entirely?
Would it encourage funds to offer share
classes with high front-end sales loads
that effectively operate to increase the
amount of ongoing sales charges the
fund collects in other share classes? 199
How would investors react? Would this
requirement affect the number of fund
investors selecting the ongoing sales
charge class?
d. Sales Load on Asset Growth
Proposed rule 6c–10(b) would operate
so that a fund and its investors could
determine the conversion period at the
time the investor makes a purchase of
shares. Each purchase (or each ‘‘lot’’)
would have a separate conversion
period, and the shares associated with
each lot would be programmed to
convert on a particular date. The
maximum length of the conversion
period would be unaffected by any
subsequent increase or decrease in the
value of the shares purchased. As a
result, the fund underwriter would
collect more ongoing sales charges if the
value of the fund shares increased and
198 Investors nevertheless may prefer to defer the
payment of sales charges rather than paying a frontend sales load in some circumstances, because a
greater portion of their money is invested
immediately in the fund. See Rule 6c–10 Proposing
Release, supra note 57, at section titled
‘‘Discussion.’’
199 This could occur, for example, if a fund
offered a share class with a front-end load of 8.5
percent but with scheduled variations at low
investment thresholds for investors actually
purchasing that class. This result may be unlikely,
however, because funds would have to disclose the
maximum front-end load in fund performance
advertisements and use it to compute the fund’s
performance. See, e.g., Rule 482 under the
Securities Act [17 CFR 230.482], Rule 34b–1 under
the Investment Company Act, and Item 26(b) of
Form N–1A. See also NASD Conduct Rule 2210.
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collect less if the value decreased.200
Shareholders would also benefit from
the growth (or bear the losses) in the
value of the fund shares that would not
have otherwise been purchased had the
shareholder paid a front-end sales load.
We believe that this approach is
straightforward, is easy for investors to
understand, is easy to administer,
protects shareholders’ interests in the
allocation of risks and benefits between
the shareholder and the fund’s principal
underwriter, and permits funds to
deduct fees for distribution in the same
manner that they currently deduct 12b–
1 fees. This approach is different,
however, from the approach currently
taken by rule 6c–10 with respect to
determining the maximum amount of a
deferred sales load such as a CDSL.201
Rule 6c–10(a)(1) limits the maximum
amount of a deferred sales load to an
amount specified at the time the shares
were purchased.202 Thus, in the case of
deferred sales loads, investors never pay
a higher amount as a result of fund
performance.
• Given that our goal is to treat assetbased sales charges the same as other
deferred sales loads, should we use the
same approach for both? If so, which
method should be used? If we require
that ongoing sales charges be based on
an amount determined at the time of
purchase, would funds in effect be
required to track each individual
shareholder dollar paid in ongoing sales
charges? Should we instead propose to
amend rule 6c–10 (proposed rule 6c–
10(a)) to permit underwriters to collect
200 For example, assume that an investor
purchased $10,000 of a class of shares with no
front-end sales load and an ongoing sales charge of
0.75% with an eight-year conversion period. If the
investor obtained an annual rate of return of 5%,
he or she would pay $697 in ongoing sales charges
over eight years and have an account balance of
$13,951. If the investor received an annual return
of 10%, he or she would pay $835 in ongoing sales
charges and have an account balance of $20,294. If
the investor received a negative annual return of
¥5%, he or she would pay $492 in ongoing sales
charges and have an account balance of $6,227 after
eight years.
201 We are also proposing to make certain nonsubstantive changes to the heading of current rule
6c–10, and parts of 6c–10(a), designed to clarify the
names and use of the type of sales load practice
discussed, including deferred, fund level, and
account-level sales loads.
202 See 1996 Rule 6c–10 Amendments, supra note
58. Prior to the amendment, rule 6c–10 had
required that CDSLs be based on the lesser of the
NAV of the shares at the time of purchase or the
NAV at the time of redemption. We eliminated this
requirement, deferring to the NASD to address such
matters in its sales charge rule. At the same time,
we required that the amount of a deferred sales load
not exceed a specified percentage of the NAV of the
fund’s shares at the time of purchase so that
investors ‘‘be given the benefit, if any, of deferring
the load payment should there be an increase in the
shares’ NAV.’’ Id. at n.16 and accompanying text.
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3. Reinvestment of Dividends and Other
Distributions
The proposal would permit funds to
offer to invest shares acquired pursuant
to a reinvestment of dividends or other
distribution in the same share class as
the shares on which the dividend or
distribution was declared. If the share
class has an ongoing sales charge,
however, the reinvested shares would
have the same conversion period as the
shares on which the dividend or
distribution was declared.203 As a
result, reinvested shares may incur an
ongoing sales charge, but would convert
to a share class without an ongoing sales
charge no later than the conversion date
of the shares on which the dividend or
distribution was declared.204 This
approach would directly benefit
investors, compared to the current
approach under the NASD sales charge
rule (which does not limit asset-based
distribution fees from being charged on
reinvested dividends indefinitely),
because any ongoing sales charge
deducted on reinvested dividends
would no longer be charged after the
conversion date of the original shares.
This approach also reflects what we
understand to be the practice most fund
groups use to account for reinvestment
of distributions on class B shares, and
thus would permit them to avoid
incurring costs associated with revising
current fund systems—costs that may
ultimately be borne by fund
shareholders.
Our proposed approach would be
different, however, from the NASD sales
charge rule, which prohibits funds from
imposing front-end sales loads and
CDSLs on reinvested dividends.205 The
reinvestment of dividends does not
involve the expenditure of sales-related
efforts, and the NASD viewed such
loads as ‘‘duplicative.’’ 206
• In view of the NASD rule and our
intention to treat ongoing sales charges
as another form of sales load, should we
instead require funds to reinvest
dividends and other distributions in a
share class that does not have any
ongoing sales charge? 207
• We request comment on whether
we should adopt the proposed approach
or, alternatively, that of the NASD sales
203 See
proposed rule 6c–10(b)(1)(ii).
204 Id.
205 Proposed rule 6c–10(b)(1)(ii) would address
the terms under which a fund with an ongoing sales
charge could reinvest dividends and other
distributions in shares of a class with an ongoing
sale charge.
206 NASD Notice to Members 97–48 (Aug. 1997).
207 See NASD Conduct Rule 2830(d)(6)(B).
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charge rule. Would there be significant
costs associated with reinvesting small
amounts of retail investor accounts in a
different share class? If we adopt the
proposed approach, should shares
acquired through a dividend
reinvestment plan be required to
convert before, after, or at the same time
as, the shares on which the dividend or
distribution was declared?
• More generally, what are the
prevailing market practices with regard
to reinvested dividends and other
distributions? What is the annual
volume of dividends and distributions
offered by funds, and reinvested by
shareholders? What is the magnitude of
fees currently paid by investors on
reinvested dividends? Do funds
currently offer the option for investors
to reinvest dividends in other share
classes?
4. Role of Directors—Proposed
Guidance
Unlike rule 12b–1, the proposed
amendments to rule 6c–10 would not
impose any explicit responsibilities on
fund boards of directors to approve (or
re-approve) asset-based sales charges
under the proposed rule, although we
fully expect fund boards would
continue to play an important role in
protecting fund investors, as discussed
more fully below. Directors would
continue to have fiduciary duties with
respect to the oversight of the use of
fund assets under state law and under
section 36(a) of the Act.208 When the
Commission adopted rule 12b–1 in
1980, we sought to address statutory
concerns about the conflict of interest
between fund advisers (who benefit
from an increase in the amount of fund
assets) and fund investors (who may
not).209 We were concerned about
whether a fund and its shareholders
would benefit from a decision to pay
distribution costs from fund assets, and
viewed such a decision as ‘‘a
particularly difficult business judgment’’
that is complicated by the conflicts of
interest which are present.210 Therefore,
we made these arrangements subject to
the careful scrutiny of fund directors.211
Under our proposed approach, each
shareholder would pay indirectly
through the deduction of ongoing sales
charges by the fund only the
proportionate expenses associated with
the sale of his or her fund shares. When
those costs are paid, the shares
purchased would automatically convert
208 See
supra note 156.
1980 Adopting Release, supra note 23, at
section titled ‘‘Discussion.’’
210 Id. at section titled ‘‘Independence of
Directors.’’
211 See rule 12b–1(e).
209 See
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to a class of shares not paying an
ongoing sales charge. The fund paying
an ongoing sales charge would, in a
sense, operate merely as the vehicle by
which the fund shareholder pays the
underwriter what the investor would
have paid in the form of a front-end load
at the time shares were purchased.
Funds and fund underwriters would
have little incentive to collect ongoing
sales charges at excessive rates—a class
of shares paying a higher rate of ongoing
sales charge would simply convert
earlier to a class that does not pay an
ongoing sales charge.
We view the treatment of the ongoing
sales charge as another form of sales
load (together with the automatic
conversion requirement) as critical in
our decision not to propose a specific
role for the board of directors, while
addressing the underlying concerns of
section 12(b) of the Act. Directors will,
however, continue to have fiduciary
obligations under state law and section
36(a) of the Act to consider whether use
of the fund’s assets to pay ongoing sales
charges, within the proposed caps, is in
the best interest of the fund and fund
investors.212 We expect to provide
guidance in our adopting release for this
proposal, to assist fund directors in
satisfying their fiduciary duties.
• We request comment on the
following proposed guidance.
We believe that fund directors should
consider the amount of the ongoing
sales charge and the purposes for which
it is used according to the same
procedures they use to consider and
approve the amount of the fund’s other
sales charges in the underwriting
contract under section 15(c) of the
Act.213 We further believe that directors
can and should view these asset-based
distribution fees as integral parts of the
fund’s sales load structure to which they
give their assent when they annually
approve the fund’s underwriting
contract. In determining whether to
approve (or re-approve) the
underwriting contract, the directors
must exercise their reasonable business
judgment to decide, among other things,
whether the terms of the contract benefit
the fund (or its relevant class) and its
shareholders, whether the underwriter’s
compensation is fair and reasonable
212 See
also supra note 156.
15(c) provides, in relevant part, that ‘‘it
shall be unlawful for any registered investment
company * * * to enter into, renew, or perform any
contract or agreement * * * whereby a person
undertakes regularly to serve or act as * * *
principal underwriter for such company unless the
terms of such contract or agreement and any
renewal thereof have been approved by the vote of
a majority of directors, who are not parties to such
contract or agreement or interested persons of any
such party * * *.’’
213 Section
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(considering the nature, scope and
quality of the underwriting services
rendered), and whether the sales loads
(including the ongoing sales charge) are
fair and reasonable in light of the usual
and customary charges made by others
for services of similar nature and
quality. In evaluating the ‘‘fairness and
reasonableness’’ of the contract, the
directors should consider any factors
that may be relevant, including whether
the fund’s distribution networks and
overall structure are effective in
promoting and selling fund shares given
current economic and industry trends,
any available breakpoints on advisory
fees that may be attained from future
growth in fund assets, and any
economies or diseconomies of scale that
may arise from continued growth of
fund assets.214
• Is this proposed guidance
appropriate? Does it provide assistance
to fund directors in evaluating ongoing
sales charges? Are there other factors
that would be relevant to the guidance
we propose to provide? Should the
guidance link board approval of the
principal underwriting contract to board
oversight of the use of fund assets for an
ongoing sales charge? If not, what
standard or requirements should apply
to board oversight of ongoing sales
charges?
• We request comment on our
proposed overall approach to
refashioning the role of the board of
directors in overseeing asset-based
distribution fees.215 Is there a better
approach we could take? Should we
retain a formal role for directors in any
rule permitting funds to pay for
distribution expenses from fund assets?
If so, what should that role be? Should
we retain the current rule 12b–1, but
update the suggested factors for director
consideration in order to provide
directors with additional guidance? For
example, should the factors specifically
recognize that directors may consider
that ongoing sales charges provide an
alternative to a front-end sales load and,
in that sense, benefit shareholders who
choose to invest in a share class that has
an ongoing sales charge? Should
directors, in addition, consider whether
these arrangements are structured so
that individual shareholders do not bear
a disproportionate share of distribution
expenses? In this regard, we are
214 We understand that many fund boards
currently consider these, or similar, factors when
evaluating funds’ underwriting contracts.
215 Throughout this proposal we use the term
‘‘Asset-Based Distribution Fee’’ to mean any fee
deducted from fund assets to finance distribution
activities pursuant to rule 12b–2(b) (Marketing and
Service Fee), rule 12b–2(d) (Grandfathered 12b–1
Shares), or rule 6c–10(b) (Ongoing Sales Charge).
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particularly interested in the views of
fund directors.216
E. Proposed Amendments to Rule
10b–10: Transaction Confirmations
Rule 10b–10 under the Securities
Exchange Act requires broker-dealers to
disclose specific information to their
customers about securities transactions,
including the price at which the
transaction was effected, remuneration
such as sales charges paid by the
customer to the broker-dealer (if it is
acting in an agency capacity), and in
certain circumstances remuneration
received by the broker-dealer from third
parties such as a mutual fund or its
affiliates.217 The Commission and its
staff have taken the position, with
respect to mutual fund transactions, that
a broker-dealer may satisfy its rule 10b–
10 obligations without providing
customers with a transaction-specific
document that discloses information
about sales charges or third-party
216 Our
proposed approach was informed by
input from independent director representatives.
See Comment Letter of the Independent Directors
Council (July 19, 2007) (‘‘IDC believes that the role
of directors in overseeing 12b–1 plans should be
consistent with the role of directors in overseeing
front-end sales loads and fund distribution
practices generally.’’); Letter from the Mutual Fund
Directors Forum to Andrew J. Donohue, Director of
the Division of Investment Management, Securities
and Exchange Commission (May 2, 2008) (https://
www.mfdf.com/images/uploads/resources_files/
Director_Duties_MFDF_Letter_May_2_2008.pdf)
(‘‘the quarterly review of expenditures under a
fund’s 12b–1 plan by directors serves little purpose,
particularly since directors can have little impact in
the first place on 12b–1 costs incurred by funds’’).
217 17 CFR 240.10b–10. Rule 10b–10 generally
requires broker-dealers that effect transactions for
customers in securities, other than U.S. savings
bonds or municipal securities, which are covered
by Municipal Securities Rulemaking Board
(‘‘MSRB’’) rule G–15 (which applies to all municipal
securities brokers and dealers) to provide customers
with written notification, at or before the
completion of each transaction, of certain basic
transaction terms. This transaction confirmation
must disclose, among other information: The date
of the transaction; the identity, price and number
of shares bought or sold (see 17 CFR 240.10b–
10(a)(1) (the confirmation must also include either
the time of the transaction or the fact that it will
be furnished upon written request)); the capacity of
the broker-dealer (see 17 CFR 240.10b–10(a)(2)); the
net dollar price and yield of a debt security (see 17
CFR 240.10b–10(a)(5) and (6)); and, under specified
circumstances, the amount of compensation paid by
the customer to the broker-dealer, whether the
broker-dealer is receiving any other remuneration in
connection with the transaction, and whether the
broker-dealer receives payment for order flow (see,
e.g., 17 CFR 240.10b–10(a)(2)(i)(B), (C), and (D)).
The rule’s requirements, portions of which have
been in effect for over 60 years, provide basic
investor protections by conveying information that
allows investors to verify the terms of their
transactions, alerts investors to potential conflicts of
interest with their broker-dealers, acts as a
safeguard against fraud, and provides investors a
means to evaluate the costs of their transactions and
the execution quality. See Exchange Act Release
No. 34962 (Nov. 10, 1994) [59 FR 59612, 59613
(Nov. 17, 1994)].
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remuneration, so long as the customer
receives a fund prospectus that
adequately discloses that
information.218 Today, in connection
with the other amendments we are
proposing to limit cumulative sales
charges and help investors make better
choices when selecting a fund that
imposes sales charges, we are also
proposing amendments to rule 10b–10
to require disclosure of additional
information on transaction
confirmations in connection with
transactions involving securities issued
by mutual funds.219 In addition, we are
proposing to amend rule 10b–10 to
require disclosures related to callable
debt securities, and to eliminate
outdated transition provisions.220
1. Confirmation Disclosure of Sales
Charges and Fees
We are proposing to amend rule 10b–
10 to require confirmations to set forth
218 See Exchange Act Release No. 49148 (Jan. 29,
2004) [69 FR 6438 (Feb. 10, 2004)] at section IV.A.2.
See also Investment Company Institute, SEC Staff
No-Action Letter (pub. avail. Apr. 18, 1979) (‘‘ICI
Letter’’). In this letter, the staff of the Commission’s
Division of Market Regulation (now known as the
Division of Trading and Markets) stated that it
would not recommend enforcement action against
broker-dealers that did not provide transactionspecific disclosure about mutual fund loads and
related charges, so long as the customer received a
prospectus that ‘‘disclosed the precise amount of the
sales load or other charges or a formula that would
enable the customer to calculate the precise amount
of those fees.’’ This letter reflected a position that
the Commission took when it adopted rule 10b–10,
when it articulated the view that, in the case of
registered securities offerings, separate confirmation
disclosure of third-party remuneration would be
redundant if the customer received a final
prospectus disclosing that information. See
Exchange Act Release No. 13508 at n.41 (May 5,
1977) [42 FR 25318 (May 17, 1977)].
219 We proposed more comprehensive changes to
the broker-dealer confirmation requirements in
2004 through proposed Exchange Act rule 15c2–2
as part of a broader initiative regarding disclosures
made to investors at the time an investment
decision is made. See Securities Exchange Act
Release No. 49148, (Jan. 29, 2004) [69 FR 6438 (Feb.
10, 2004)]. See also Securities Exchange Act Release
No. 51274 (Feb. 28, 2005) [70 FR 10521 (Mar. 1,
2005)] (reopening of comment period). Proposed
rule 15c2–2 would have governed transactions in
mutual funds, unit investment trust (‘‘UIT’’)
interests and 529 college savings plans, and in
contrast to rule 10b–10, would have prescribed a
specific form to be used for confirmation disclosure.
The more targeted confirmation changes we are
proposing today, unlike our earlier proposal,
involve amendments to rule 10b–10 rather than a
new confirmation rule and confirmation form. This
in part reflects comments we received on the rule
15c2–2 proposal, including commenters’ concerns
as to the cost of requiring a separate confirmation
rule and confirmation form for certain securities.
See, e.g., Comment Letter of Securities Industry
Association (Apr. 12, 2004) (File No. S7–06–04)
(‘‘brokerage firms would have to bifurcate what is
now a single stream of confirmations, and create an
entirely new stream of information for mutual fund
confirmations and a different stream for all other
securities transactions’’).
220 See infra Section III.E.2 of this Release.
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information regarding front-end and
deferred sales charges, as well as
ongoing sales charges and marketing
and service fees (as defined in proposed
Investment Company Act rules 6c–10
and 12b–2) associated with transactions
involving mutual fund securities.221
In making this proposal, we are
mindful that while improving
confirmation disclosure of such fees can
be expected to make the confirmation a
more complete record of the transaction
and to promote investor understanding
of the fees, customers do not receive
confirmations until after completing
their purchases of mutual funds;
accordingly, providing for improved
disclosure of cost information prior to
the sale may be an additional step that
we could consider to help investors
make better informed investment
decisions.222
Under the proposal, transaction
confirmations for purchases of those
securities would disclose the amount of
any sales charge that the customer
incurred at the time of purchase, in
percentage and dollar terms, along with
the net dollar amount invested in the
security and the amount of any
applicable breakpoint or similar
threshold used to calculate the sales
charge.223 This information would be
expected to help make the confirmation
a more complete record of the
transaction and promote investor
understanding of associated costs, as
well as helping customers identify any
errors associated with the front-end
sales charges they incur; inclusion of
breakpoint information on the
confirmation particularly should assist
investors in conveniently identifying
any breakpoint-related errors in the
sales charges they incurred.224
Also, if the customer may pay a
deferred sales charge upon redemption
of the shares (such as a contingent
deferred sales charge), a transaction
confirmation provided to the customer
at the time of purchase would disclose
the maximum amount of any deferred
sales charge that the customer may pay
in the future.225 The amount would be
expressed as a percentage of the net
asset value at the time of purchase or at
the time of redemption or sale, as
applicable.226 This proposed
requirement is designed to provide a
customer more complete information
about the deferred sales charge (which
may serve as an economic substitute for
the front-end sales charge) that the
customer may be obligated to pay in the
future.
In addition, if, after the time of
purchase, the customer will incur any
ongoing sales charge or marketing and
service fee, purchase confirmations
would disclose the following
information: The annual amount of that
charge or fee, expressed as a percentage
of net asset value; the aggregate amount
of the ongoing sales charge that may be
incurred over time, expressed as a
percentage of net asset value; and the
maximum number of months or years
that the customer will incur the ongoing
sales charge. We anticipate that this
disclosure could be made relatively
simply, for example: ‘‘You will pay a
maximum total ongoing sales charge of
5%, deducted from the assets of the
fund in which you are investing at an
annual rate of 1% over the next 5 years.
You also will pay marketing and service
fees of 0.25% for as long as you own the
fund.’’ 227
221 The term ‘‘mutual fund security’’ would be
defined by reference to the definition of ‘‘open-end
company’’ in section 5(a)(1) of the Investment
Company Act (15 U.S.C. 80a–5(a)(1)). While
exchange-traded funds are typically organized as
open-end companies, we understand that exchangetraded funds do not typically impose the sales
charges or other fees that would be subject to these
disclosure requirements.
222 In this regard, the staff is considering
recommendations for our future consideration to
enhance the information provided at the point of
sale. We also note that Section 919 of the DoddFrank Wall Street Reform and Consumer Protection
Act states ‘‘[n]otwithstanding any other provision of
the securities laws, the Commission may issue rules
designating documents or information that shall be
provided by a broker or dealer to a retail investor
before the purchase of an investment product or
service by the retail investor.’’
223 See proposed new paragraph (a)(10)(i) of rule
10b–10. For purposes of these rule 10b–10
amendments, the term ‘‘sales charge’’ is intended to
be comparable to the term ‘‘sales load,’’ which the
Investment Company Act generally defines to mean
the difference between the public price of a security
and the portion that is invested (less deductions for
certain fees). See section 2(a)(35) of the Act.
224 See Report of the Joint NASD/Industry Task
Force on Breakpoints (July 2003) (‘‘Breakpoint
Report’’)
(https://www.finra.org/web/groups/industry/@ip/
@issues/@bp/documents/industry/p006434.pdf)
(‘‘Confirmations should reflect the entire percentage
sales load charged to each front-end load mutual
fund purchase transaction. This information would
enable investors to verify that the proper charge was
applied.’’).
225 See proposed rule 10b–10(a)(10)(ii).
226 Id. A mutual fund could decide to calculate
the deferred sales load as the lower of the net asset
value at the time of purchase or at the time of
redemption. Under rule 6c–10 under the Investment
Company Act, a deferred sales charge may not
exceed ‘‘a specified percentage of the net asset value
or the offering price at the time of purchase.’’ Rule
6c–10(a)(1).
227 To the extent that the rate of the marketing
and service fee associated with a particular mutual
fund were to increase or decrease following the
customer’s purchase, rule 10b–10 would not require
the broker-dealer to provide an updated
confirmation statement to the customer. This
information is typically disclosed in a supplement
to a fund’s prospectus filed under rule 497 under
the Securities Act.
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Confirmations further would include
the following statement (which may be
revised to reflect the particular charge or
fee at issue): ‘‘In addition to ongoing
sales charges and marketing and service
fees, you will also incur additional fees
and expenses in connection with
owning this mutual fund, as set forth in
the fee table in the mutual fund
prospectus; these typically will include
management fees and other expenses.
Such fees and expenses are generally
paid from the assets of the mutual fund
in which you are investing. Therefore,
these costs are indirectly paid by
you.’’ 228 This proposal generally is
intended to help make transaction
disclosure more complete by helping to
ensure that customers are informed
about the use of ongoing sales charges
that serve as a substitute for front-end
sales charges, as well as additional uses
of mutual fund assets to pay for
distribution. The statement about the
presence of additional charges is
intended to help address the risk that
confirmation disclosure of some
ongoing charges or fees may cause some
customers to wrongly infer that those
charges or fees are all the ongoing costs
that the customers would incur in
connection with owning a mutual fund
security.229
Finally, confirmations for transactions
in which a customer redeems or sells a
mutual fund security the customer owns
would disclose the amount of any
deferred sales charge the customer has
incurred or will incur, expressed in
dollars and as a percentage of the net
asset value at the time of purchase or at
the time of redemption or sale, as
applicable.230 This information also
would be expected to help make the
confirmation a more complete record of
the transaction and help customers
identify any errors.
We are proposing corresponding
changes to the alternative periodic
reporting provisions of rule 10b–10(b),
which in part permit quarterly reporting
228 See proposed new paragraph (a)(10)(iii)(B) of
rule 10b–10. As discussed above, the term ‘‘ongoing
sales charge’’ would be defined in proposed rule 6c–
10 under the Investment Company Act of 1940, 17
CFR 270.6c–10, and the term ‘‘marketing and
service fee’’ would be defined in proposed rule 12b–
2 under that Act, 17 CFR 270.12b–2.
229 We are not proposing to require that purchase
confirmations disclose management fees or other
operating expenses, as those costs are disclosed in
the prospectus fee table and are not directly
implicated by the transaction. We also are not
proposing to specifically require that purchase
confirmations disclose other categories of
compensation that the broker-dealer receives in
connection with the particular mutual fund being
purchased, such as ‘‘revenue sharing’’ received from
a fund’s adviser.
230 See proposed new paragraph (a)(11) of rule
10b–10.
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for transactions involving investment
company plans.231 As revised, such
periodic statements involving mutual
fund security transactions would
include disclosure of sales charges
consistent with the proposed
requirements for other confirmations.232
In sum, these proposed requirements
are intended to help make the
confirmation a more complete record of
the transaction, help investors in mutual
fund securities be more fully aware of
the sales charges they pay, and assist
investors in verifying whether they paid
the correct sales charge set forth in the
prospectus. In that regard, these
proposed requirements seek to take into
account support that commenters
previously have expressed for improved
confirmation disclosure of sales charges,
while also taking into account
commenters’ concerns regarding the
costs that would be associated with
more extensive changes to confirmation
disclosure requirements.233 We
231 See rule 10b–10(b) (permitting the disclosure
of transaction-related information in periodic
account statements rather than in confirmations for
securities purchased or sold on a periodic basis
through ‘‘investment company plans’’); rule 10b–
10(d)(6) (defining ‘‘investment company plan’’ to
include individual retirement or pension plans and
individual contractual arrangements that provide
for periodic purchases or redemptions of
investment company securities).
232 In particular, paragraph (b)(2) of rule 10b–10,
as revised, would require disclosure of ‘‘any
ongoing sales charges or marketing and service fees
incurred in connection with the purchase or
redemption of a mutual fund security.’’ Consistent
with the proposed requirements of paragraphs
(a)(10) and (a)(11), this would encompass disclosure
of front-end, deferred, and ongoing sales charges.
233 Investor advocates who commented on
proposed rule 15c2–2 generally supported
confirmation disclosure of costs. See Comment
Letter of the Consumer Federation of America,
Fund Democracy, Consumer Action, and the
Consumers Union (Apr. 21, 2004) (File No. S7–06–
04) (‘‘Confirmation and other post-sale disclosure
should quantify the costs incurred as a result of the
transaction, including any costs or payments that
may have been estimated in pre-sale disclosures.’’).
More generally, the Commission also received a
number of comments from the public that
supported our proposals for improving disclosure.
See, e.g., Comment Letter of T. Booy (Mar. 16, 2004)
(File No. S7–06–04); Comment Letter of R. Barndt
(Mar. 15, 2004).
While securities-industry commenters generally
opposed expanding the scope of confirmation
disclosures in other ways (and, as noted above,
stated that extensive changes to existing brokerdealer confirmation systems would be particularly
expensive), a number of those commenters
supported confirmation disclosure of front-end
sales charges, while not supporting confirmation
disclosure of ongoing costs of ownership. In the
view of those commenters, confirmations
fundamentally are records of transactions that are
provided too late to assist investors in making
decisions. See, e.g., Commenter Letter of Securities
Industry Association (Apr. 4, 2005) (File No. S7–
06–04) (supporting confirmation disclosure of sales
charges in dollar and percentage terms, which
would help investors determine whether they
received correct breakpoint discounts; opposing
confirmation disclosure of information about
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understand that some broker-dealers
may already provide disclosures about
front-end sales charges in their mutual
fund confirmations, in part in response
to the recommendations of the Joint
NASD/Industry Task Force on
Breakpoints.234
In the event we adopt these
amendments to provide for confirmation
disclosure of such sales charges, we
intend to withdraw a no-action letter
that the Commission’s staff issued to the
Investment Company Institute in 1979,
related to confirmation disclosure of
mutual fund sales loads and related
fees, as that letter would no longer be
consistent with the rule.235
We request comment on all aspects of
these proposals, including the
following:
• Would the information we propose
to include in transaction confirmations
be useful to investors? Would
confirmation disclosure of quantified
information about ongoing sales charges
and marketing and service fees, without
quantified information of other ongoing
costs associated with owning mutual
funds, imply that no other ongoing fees
would be associated with their
purchase? Would it imply that other
ongoing fees are smaller or otherwise
less important? If so, should
confirmations also set forth the
percentage amount of other ongoing
expenses, including, but not limited to:
(a) Other shareholder fees, as disclosed
in the mutual fund prospectus fee table
pursuant to Item 3 of Form N–1A; (b)
management fees, as disclosed in the
mutual fund prospectus fee table
pursuant to Item 3 of Form N–1A; and
(c) any other expenses, disclosed in the
mutual fund prospectus fee table
pursuant to Item 3 of Form N–1A?
• Conversely, given that marketing
and service fees (unlike ongoing sales
ongoing fees and conflicts of interest as costly,
repetitive and too late to be useful); Comment Letter
of Legg Mason Wood Walker Inc (Apr. 4, 2005) (File
No. S7–06–04) (opposing addition of items other
than sales charge information on confirmations as
duplicative and as providing information too late to
be useful for investors; based on their experience,
investors look to the confirmation for information
about the date, amount and price of their mutual
fund investments); Comment Letter of Charles
Schwab & Co., Inc. (Apr. 4, 2005) (File No. S7–06–
04) (supporting confirmation disclosure of
transaction-specific sales fees in dollar and
percentage terms; opposing disclosure on purchase
confirmations of disclosure of contingent deferred
sales charges, and strongly opposing confirmation
disclosure of comprehensive annual costs and of
conflict of interest information).
234 See Breakpoint Report, supra note 224.
235 See ICI Letter, supra note 218; see also
Breakpoint Report, supra note 224 (‘‘In connection
with this recommendation, the Task Force also
recommends that the SEC staff revisit its April 18,
1979 No-Action Letter, which permits the omission
of sales charge information from confirmations.’’)
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charges) would not act as economic
substitutes for front-end sales charges,
should we amend rule 10b–10 to require
disclosure of quantified information
about marketing and service fees? Could
requiring confirmation disclosure of
marketing and service fees lead to
disparate disclosure to the extent that
mutual funds follow disparate practices
with regard to whether they use the
proceeds of marketing and service fees
to pay for certain types of services?
• Would the statement set forth in
proposed rule 10b–10(a)(10)(iii)(B) be
sufficient to put investors on notice that
they will be subject to additional costs
over and above the disclosed front-end,
deferred and ongoing charges and fees?
Alternatively, should such ongoing fees
be disclosed in some document other
than the transaction confirmation? For
example, would the account statement
required by self-regulatory organization
(‘‘SRO’’) rules 236 be a more appropriate
document for disclosures of ongoing
costs, or for information about the
source and amount of broker-dealer
remuneration in connection with the
mutual fund?
• Would it be helpful to investors to
require disclosure of front-end and
deferred sales charges in dollar terms?
Would limiting the disclosure to
percentage terms be a cost-effective way
of permitting customers to check the
terms of the transaction? Would it be
helpful to investors to require that
confirmations for mutual fund purchase
transactions set forth the maximum
amount of any deferred sales charge that
the customer may incur upon redeeming
the mutual fund? 237
• Should rule 10b–10 also specify the
format and presentation of how such
cost and fee information should be
disclosed (e.g., specifically requiring
that such information be highlighted on
the confirmation, or placed in the front
of a confirmation if a paper-based
confirmation is used, or be subject to a
minimum font size)?
• Should transaction confirmations—
or some other document—seek to
quantify the total amount of front-end,
ongoing and deferred fees the specific
investor may expect to incur over time
under reasonable assumptions; if so,
how could such an ‘‘all in’’ fee be
presented most effectively?
• Should purchase confirmations for
mutual funds also be specifically
236 See NASD Conduct Rule 2340 (Customer
Account Statements).
237 FINRA rules currently require broker-dealers
to include the following disclosure in transaction
confirmations for investment company purchases:
‘‘On selling your shares, you may pay a sales charge.
For the charge and other fees, see the prospectus.’’
See NASD Conduct Rule 2830(n).
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required to set forth quantified
information about the source and
amount of all remuneration that the
broker-dealer directly or indirectly
receives in connection with the mutual
fund, including, for example, ‘‘revenue
sharing’’ received from a fund’s adviser?
• In addition, we request comment on
whether the proposed disclosures
should be applicable to transactions in
other securities that may carry sales
charges, such as UIT interests, real
estate investment trust interests or
direct participation plan interests.
Commenters particularly are asked to
address any disclosure issues that are
particular to each of those products; UIT
interests, for example, may carry a
combination of initial sales charges,
deferred sales charges (deducted in
periodic installments) and so-called
‘‘creation and development’’ fees. To the
extent these amendments are applicable
to UIT interests, would special
provisions be needed to address
transactions involving variable
insurance products?
• We further request comment on
whether the proposed requirement for
disclosure of front-end sales charges
also should require disclosure of
equivalent costs (i.e., the difference
between the public price and the
resulting amount invested) incurred in
connection with purchases made during
primary offerings of closed-end funds.
In addition, we request comment on
whether the confirmation requirements
of rule 10b–10 should be revised to
encompass transactions in 529 college
savings plan interests, which, as
municipal securities, currently are
excluded from the application of rule
10b–10.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
2. Additional Changes to the
Confirmation Rule
In addition to proposing confirmation
rule changes in connection with our
proposed replacement of rule 12b–1
with a new regulatory scheme, we are
also proposing to amend rule 10b–10 to
require disclosure of the first date on
which certain debt securities may be
called.238 Disclosure of the first date
upon which a debt security may be
called will provide customers with
238 This proposal is consistent with proposed
amendments to rule 10b–10 that we made in 2004
in conjunction with proposed rule 15c2–12. See
note 219, supra. We received no comments on this
aspect of the proposal. At that time, we also
proposed to amend rule 10b–10 to require brokerdealers that effect transactions in callable preferred
stock to disclose to their customers that the stock
may be repurchased at the election of the issuer and
that additional information is available upon
request. We are not reproposing that amendment at
this time, but will continue to consider the need for
such a requirement.
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meaningful information that is intended
to help avoid any confusion for
investors who are not otherwise aware
that a bond may be called on a date
earlier than the one specified on the
confirmation. In particular, the rule as
revised would require disclosure of the
first date on which the security may be
called when a broker-dealer effects a
transaction in a debt security on the
basis of yield-to-call.239 Currently, the
rule requires a broker-dealer that had
effected a transaction in a debt security
on the basis of yield-to-call to disclose,
among other information, the type of
call, the call date, and the call price. A
bond may be subject to call on a series
of dates; as a result, although a
confirmation may have stated what the
bond’s yield-to-call would be if the
bond is called on one of those dates, the
confirmation may not have informed a
customer about the first possible date on
which a bond is subject to call. That
may confuse investors who are not
otherwise aware that a bond may be
called on a date earlier than the one
specified on the confirmation. The
possibility of earlier call can subject the
investor to additional reinvestment risk,
because the investor may have worse
alternatives for reinvesting the proceeds
if the issuer calls the security when
prevailing interest rates decline.
• We request comment on whether
this proposal would provide useful
information to investors.
Finally, we propose to delete
paragraph (e)(2) of rule 10b–10, which
sets forth transitional provisions related
to confirmation requirements for
security futures products, and which
expired in 2003.240
• We request comment on this
technical amendment.
F. Shareholder Approval
Marketing and Service Fee. Under
proposed new rule 12b–2, a fund would
be required to obtain the approval of a
majority of its shareholders before it
could institute, or increase the rate of,
a marketing and service fee.241
However, shareholder approval would
not be required for a fund to institute a
marketing and service fee with respect
to a new class of fund shares, allowing
a fund to institute (or increase) a
marketing and service fee and apply it
only to investments in the new class
239 See
proposed paragraph (a)(6)(i) of rule 10b–
10.
240 Consistent with that deletion, we also propose
to redesignate paragraphs (e)(1)(i) through (e)(1)(iv)
as paragraphs (e)(1) through (e)(4).
241 See proposed rule 12b–2(b)(2).
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and avoid the cost of soliciting proxies
to obtain shareholder approval.242
An existing shareholder in a share
class that institutes a marketing and
service fee may have invested in
reliance on disclosure that the fund
does not charge such fees or charges
them at a lower rate. In order to avoid
paying new marketing and service fees,
the shareholder’s only recourse would
be to redeem his shares and risk
incurring significant additional costs,
including potential capital gains taxes.
Less vigilant investors may only
discover new marketing and service fees
after paying them for some time. Thus,
we believe that these charges should not
be imposed or increased without
shareholder approval.243
For similar reasons, rule 12b–1
currently requires shareholder approval
when a 12b–1 plan is adopted or is
amended to increase materially the
amount to be spent for distribution,244
and thus in this regard our proposal
would not significantly change the
rights of fund shareholders or the
obligations of funds and fund
underwriters. Fund directors would not
(as discussed above) be specifically
required by the rule to approve the fees,
although fund directors may determine
to solicit proxies in support of (or in
opposition to) the imposition of the fee
or an increase in the fee.
Ongoing Sales Charge. Ongoing sales
charges would be treated differently,
however. Under the proposed
amendments to rule 6c–10, a fund
would not be permitted to institute, or
increase the rate of, an ongoing sales
charge, or lengthen the period before
shares automatically convert to another
class of shares that does not incur an
ongoing sales charge, after any public
offering of the fund’s voting shares or
the sale of such shares to persons who
are not organizers of the fund.245 A new
fund (i.e., a fund that has not made a
public offering), or an existing fund
with respect to a new class of shares,
would not need to obtain shareholder
approval before instituting a marketing
and service fee or an ongoing sales
charge (because no shareholders that are
not affiliated with the fund’s sponsor
242 Under the proposed rule, shareholder
approval would only be necessary with respect to
the class or series affected by the fee increase.
243 See section 1(b)(1) of the Act, which provides,
in relevant part, that ‘‘the national public interest
and the interest of investors are adversely affected—
(1) when investors purchase * * * securities issued
by investment companies without adequate,
accurate, and explicit information, fairly presented,
concerning the character of such securities. * * *’’
244 Rules 12b–1(b)(1) and (b)(4).
245 See proposed rule 6c–10(b)(3).
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would be affected).246 However, after
the fund or class has been sold to the
public, an ongoing sales charge would
not be permitted to be instituted or
raised with regard to that fund or class.
We believe that ongoing sales charges
should not be instituted or increased in
existing funds, or lengthened in
duration, regardless of shareholder
approval. The current regulatory
framework does not allow for sales
charges to be retroactively imposed or
increased with regard to prior
investments, and we believe that
permitting increases in ongoing sales
charges in existing share classes would
negatively impact investors.
Shareholders may select a fund in part
based on the level of the ongoing sales
charge, if any, and the level of services
they received from the intermediary
receiving the ongoing sales charge.
Under the proposed rules, an institution
or increase of an ongoing sales charge
after a shareholder has agreed to pay a
defined cumulative ongoing sales charge
would be akin to retroactively
renegotiating the terms of the contract
without the explicit consent of the
particular shareholder affected.
We request comment on the
shareholder approval requirements.
• Should we require shareholder
approval to institute or increase a
marketing and service fee? Would
permitting funds to institute, increase,
or lengthen the period of ongoing sales
charges negatively impact investors?
Should we permit shareholder approval
to institute, or increase the rate of, an
ongoing sales charge, or lengthen the
period before shares automatically
convert to another class of shares that
does not incur an ongoing sales charge?
Should the rule specify who should bear
the cost of soliciting shareholder proxies
to approve or increase the rate of an
asset-based distribution fee? If so,
should the fund or the fund underwriter
bear the cost?
G. Application to Funds of Funds
We propose provisions in both rules
12b–2 and 6c–10 that would address
asset-based distribution fees that could
be deducted when one fund (the
‘‘acquiring fund’’) invests in shares of
another (the ‘‘acquired fund’’). Section
12(d)(1)(A) of the Act, our rules, and the
NASD sales charge rule currently
include provisions that restrict the
layering of sales loads, asset-based sales
charges and service fees in so called
246 Similar to rule 12b–1, a fund would not be
required to obtain shareholder approval for
marketing and service fees or ongoing sales charges
that are implemented prior to the sale of fund
shares to the public. Rule 12b–1(b)(1). See also
supra note 41.
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fund of funds arrangements, in which
one investment company invests in the
shares of another.247 As described
247 Section 12(d)(1)(A) of the Act prohibits a
registered investment company (and any
investment companies it controls) from: (i)
Acquiring more than 3 percent of the outstanding
voting securities of any other investment company;
(ii) investing more than 5 percent of its total assets
in any one acquired investment company; or (iii)
investing more than 10 percent of its total assets in
all acquired investment companies. Section
12(d)(1)(B) prohibits a registered open-end
investment company (i.e. an acquired fund) from:
selling securities to any acquiring investment
company if, after the sale the acquiring investment
company (together with investment companies it
controls) would (i) own more than 3 percent of the
acquired fund’s outstanding voting securities or (ii)
together with other acquiring investment companies
(and investment companies they control) own more
than 10 percent of the acquired fund’s outstanding
voting securities. Section 12(d)(1)(F) of the Act
provides an exemption from the limitations of
section 12(d)(1) that allows a registered investment
company to invest all its assets in other investment
companies if, among other things, the sales load
charged on the acquiring investment company’s
shares is no greater than 1.5 percent. Rule 12d1–3
allows acquiring investment companies relying on
section 12(d)(1)(F) to charge sales loads greater than
1.5 percent provided that the sales charges and
service fees charged with respect to the acquiring
investment company’s securities do not exceed the
limits of the NASD sales charge rule applicable to
funds of funds. Rule 12d1–3(a). The NASD sales
charge rule requires funds of funds to aggregate
sales charges and services fees paid by both the
acquiring and acquired funds in complying with its
limits. See NASD Conduct Rule 2830(d)(3).
Section 12(d)(1)(G) provides a similar exemption
that permits a registered open-end fund or UIT to
acquire an unlimited amount of shares of registered
open-end funds and UITs that are part of the same
‘‘group of investment companies’’ as the acquiring
fund. The provision is available only if either: (i)
The acquiring fund does not pay (and is not
assessed) sales loads or distribution related fees on
securities of the acquired fund (unless the acquiring
fund does not itself charge sales loads or
distribution related fees); or (ii) the aggregate sales
loads or distribution related fees charged by the
acquiring fund on its securities, when aggregated
with any sales load and distribution related fees
paid by the acquiring fund on acquired fund
securities, are not excessive under rules adopted
under section 22(b) or 22(c) of the Act by a
securities association registered under section 15A
of the Exchange Act, or the Commission. The NASD
has adopted limits on sales loads and distribution
related fees applicable to funds as well as to funds
of funds. See NASD Conduct Rule 2830. See also
Section II.C.1 of this Release.
Under the NASD sales charge rule’s provision for
funds of funds, if neither the acquiring nor acquired
investment company has an asset-based sales
charge (12b–1 fee), the maximum aggregate sales
load that can be charged on sales of acquiring
investment company and acquired investment
company shares cannot exceed 8.5 percent (or 7.25
percent if the company pays a service fee). See
NASD Sales Charge Rule 2830(d)(3)(A). Any
acquiring or acquired investment company that has
an asset-based sales charge must individually
comply with the sales charge limitations on
investment companies with an asset-based sales
charge, provided, among other conditions, that if
both companies have an asset-based sales charge,
the maximum aggregate asset-based sales charge
cannot exceed 75 basis points per year of the
average annual net assets of both companies; and
the maximum aggregate sales load may not exceed
7.25 percent of the amount invested (or 6.25 percent
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further below, we would include similar
provisions to restrict the layering of
marketing and service fees and ongoing
sales charges in the amendments we are
today proposing.
1. Marketing and Service Fee
Proposed rule 12b–2 would permit
both an acquiring fund and an acquired
fund in a fund of funds arrangement to
charge a marketing and service fee, as
long as the total of the fees charged by
the funds together does not exceed the
NASD service fee limit (25 basis
points).248 Thus, under proposed rule
12b–2(b)(2), if an acquiring fund
deducts a marketing and service fee of
10 basis points, it would be limited to
investing in other funds that deduct a
marketing and service fee of no more
than 15 basis points. This is the same
approach as that taken by the NASD
sales charge rule, which limits a fund of
funds to a combined service fee of 25
basis points, and which limits a fund of
funds that wishes to hold itself out as
a no-load fund to combined service fees
and asset-based sales charges (12b–1
fees) of 25 basis points.249
We request comment on our approach
to applying rule 12b–2 to fund of funds
arrangements.
• Should we, instead, preclude either
acquiring funds or acquired funds from
charging a marketing and service fee
rather than cumulating the amounts? In
the case of an acquiring fund investing
in multiple acquired funds charging
different marketing and service fee rates,
should the rule’s limits apply to the
weighted average of the marketing and
service fees rather than the maximum
fee? 250 Would this be feasible? If so,
how often should the acquiring fund
determine such a weighted average for
purposes of complying with the limits
on marketing and service fees in
proposed rule 12b–2? What other
methods could be used to ensure that
if either company pays a service fee). See NASD
Conduct Rule 2830(d)(3)(B). The rule is designed so
that cumulative charges for sales related expenses,
no matter how they are imposed, are subject to
equivalent limitations. See 1992 NASD Rule
Release, supra note 66, at text accompanying n.9.
See also NASD Notice to Members 99–103 (Dec.
1999) (https://www.finra.org/RulesRegulation/
NoticestoMembers/1999NoticestoMembers/
P004026) (‘‘We have amended the [sales charge rule]
to ensure that, if both levels of funds in a fund of
funds structure impose sales charges, the combined
sales charges do not exceed the maximum
percentage limits currently contained in the rule.’’).
248 Proposed rule 12b–2(b)(2).
249 NASD Conduct Rule 2830(d)(3)(C).
250 See proposed rule 12b–2(b)(2). We understand
that the NASD sales charge rule’s limits on
cumulative service fees and asset-based sales
charges (for no-load funds) does not permit
weighted averaging, and thus applies the maximum
rate as would our proposed rule. See NASD
Conduct Rule 2830(d)(3).
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shareholders in funds of funds do not
pay excessive fees under proposed rule
12b–2?
jdjones on DSK8KYBLC1PROD with PROPOSALS2
2. Ongoing Sales Charges
We are also proposing that an
acquiring fund and an acquired fund
could not both charge an ongoing sales
charge. Under proposed rule 6c–
10(b)(1)(iv), an acquiring fund that relies
on the rule to deduct an ongoing sales
charge could not acquire the securities
of another fund that imposed an
ongoing sales charge.251 An acquiring
fund that did not charge an ongoing
sales charge would not be subject to this
restriction and would therefore be free
to invest in funds imposing an ongoing
sales charge.
We understand that the classes of
shares of most acquired funds do not
carry 12b–1 fees or, if they do, carry a
12b–1 fee of less than 25 basis points.
We also understand that when funds do
acquire shares of other funds with a
sales load or 12b–1 fee, they often do
not charge loads or 12b–1 fees
themselves.252 Thus, if our proposal
were adopted, we do not expect that it
would affect the structure or operation
of most funds of funds.
• We request comment on our
understanding, and how our proposal
would affect funds of funds.
Our approach to applying proposed
rule 6c–10(b) to funds of funds is not
the same as the approach taken by the
NASD sales charge rule, which permits
asset-based sales charges at both levels
but requires the rates to be accumulated
in determining compliance with the
relevant limits.253 We have not taken
this approach because it would involve
substantial complexities when an
acquiring fund invests in (and over time
purchases and sells) multiple acquired
funds (with different ongoing sales
charges) that would have to be factored
into the length of conversion periods
that would be required by proposed rule
6c–10(b).
• We request comment on this
proposed approach. We request that
commenters who favor an approach that
would require accumulating of ongoing
sales charges (rather than restricting
251 An acquiring fund would determine its
ongoing sales charge as the amount it deducts from
fund assets in excess of its marketing and service
fee, without regard to any acquired fund’s
marketing and service fee. Proposed rule 6c–
10(d)(11).
252 See, e.g., New Century Portfolios, Prospectus
at 18 (https://www.newcenturyportfolios.com/
Documents/Prospectus%203.01.09%20%20New%20Century%20Portfolios%20Final.pdf)
(acquiring funds do not charge a sales load, and
12b–1 fees for the five series range from 0.10% to
0.22%).
253 NASD Rule 2830(d)(3)(B)(ii).
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ongoing sales charges on either the
acquiring or acquired fund), address
how accumulation might work in a way
that is not unduly complicated.
H. Application to Funds Underlying
Separate Accounts
Our proposed rule and rule
amendments would apply to funds that
serve as investment vehicles for
insurance company separate accounts
that offer variable annuities or life
insurance contracts.254 Separate
accounts are typically organized as unit
investment trusts.255 They invest the
proceeds of premium payments made by
contract owners in one or more mutual
funds (underlying funds) that manage
the assets that support the insurance
contracts.
Owners of variable insurance
contracts may pay substantial
distribution costs 256 in the form of a
front-end load, a contingent deferred
load, or ongoing charges that are
deducted from the assets held by the
separate account, or a combination of
these charges.257 In addition, directors
of some underlying funds have
approved adoption of rule 12b–1 plans
to support various distribution and
shareholder servicing activities.258 We
254 See section 2(a)(37) of the Act (defining
‘‘separate account’’).
255 See section (4)(2) of the Act (defining ‘‘unit
investment trust’’). See, e.g., Wendell M. Faria,
Variable Annuities & Variable Life Ins. Reg. § 3:4.2
(Dec. 2009) (‘‘[P]ractically all separate accounts are
organized as unit investment trusts under a two-tier
structure in which the separate account invests in
an affiliated or unaffiliated underlying fund (or
funds) organized as an open-end management
investment company.’’).
256 The FINRA sales charge rules do not place a
maximum sales charge limitation on variable
contracts. See NASD Notice to Members 99–103;
Order Granting Approval of and Notice of Filing
and Order Granting Accelerated Approval of
Amendments Nos. 4, 5, and 6 to the Proposed Rule
Change Relating to Sales Charges and Prospectus
Disclosure for Mutual Funds and Variable
Contracts, Exchange Act Release No. 42043 (Oct. 20,
1999) [64 FR 58112 (Oct. 28, 1999)] (approving
NASD rule change eliminating maximum sales
charge limitations on variable contracts). Until
1996, section 27 of the Act effectively limited the
amount of the sales load that could be charged on
a variable contract. When Congress enacted the
National Securities Market Improvement Act of
1996, it amended section 27 to provide an
exemption for variable contracts. Public Law 104–
290 (1996).
257 See Goldberg and Bressler, supra note 52, at
n.28 (‘‘While variable insurance products, like
mutual funds, did not pay distribution fees prior to
the adoption of rule 12b–1, they paid mortality and
expense charges. These provided a source of
revenue to reimburse the insurance company for the
portion of the sales commission not covered by a
CDSL.’’).
258 See Comment Letter of Sutherland, Asbill &
Brennan, on behalf of the Committee of Annuity
Insurers (July 19, 2007) (similar to traditional
mutual funds, underlying funds charge 12b–1 fees
to support activities such as promoting underlying
funds to prospective contract owners, printing
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47087
understand that in most cases these
charges do not exceed 25 basis points
annually.
Under our proposed rule changes,
underlying funds would be treated like
other mutual funds. Thus, an
underlying fund could charge a
marketing and service fee up to the
NASD sales charge rule limit on service
fees. Asset-based distribution fees in
excess of the marketing and service fee
would be deemed ongoing sales charges
and subject to the requirements of the
proposed amendments to rule 6c–10.
Like other mutual funds, in order to
impose an ongoing sales charge under
proposed rule 6c–10(b), an underlying
fund (or the insurance company
sponsor) would have to keep track of
share lots attributable to contract owner
purchase payments, and provide for the
automatic conversion of shares by the
end of the conversion period. We
understand that insurance company
separate accounts may not currently
track and age shares because they
generally do not offer underlying funds
with contingent deferred sales loads.
Under our proposal, insurance
companies would either have to develop
this capability or offer only shares of
classes that do not impose an ongoing
sales charge.259
We request comment on whether we
should treat underlying funds
differently than other funds.
• Given that most distribution
activities occur at the separate accountlevel, is it appropriate to permit
underlying funds to impose the
marketing and service fee or ongoing
sales charges? 260 How would these fees
be used? Should we limit underlying
funds to the marketing and service fee?
Should we consider some other
structure for limiting fees charged by
underlying funds?
I. Proposed Amendments to Rule 6c–10:
Account-Level Sales Charge
We are also proposing to amend rule
6c–10 to provide funds with an
alternative approach to distributing
fund shares through dealers if the fund
so chooses.261 Under the proposed
underlying fund prospectuses, and training and
educating agents).
259 We discuss this issue as it arises in the context
of retirement plans in Section III.M.5 of this
Release, infra. We discuss the potential costs of
implementing a conversion feature in Section IV of
this Release, infra.
260 See, e.g., Comment Letter of JoNell Hermanson
(July 9, 2007) (urging elimination of 12b–1 fees for
variable products because ‘‘12b–1 fees have become
a ‘shell game’ for insurance companies and have
allowed them to camouflage their profit margin as
investment management fees.’’).
261 Proposed rule 6c–10(c).
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elective provision, a fund (or a class of
the fund) could issue shares at net asset
value (i.e., without a sales load) and
dealers could impose their own sales
charges based on their own schedules
and in light of the value investors place
on the dealer’s services. In effect, this
exemption would allow the unbundling
of the sales charge components of
distribution from the price of fund
shares, similar to the existing ETF
distribution model. The proposed rule
amendment is, among other things,
designed to provide flexibility to fund
underwriters and dealers, encourage
price competition among dealers
offering mutual funds and, ultimately,
benefit fund investors.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
1. Section 22(d): Retail Price
Maintenance
Section 22(d) of the Investment
Company Act prohibits mutual funds,
their principal underwriters, and
dealers from selling mutual fund shares
to the public except at a current public
offering price as described in their
prospectus. Because mutual fund sales
loads are part of the selling price of the
shares,262 this provision essentially
fixes the price at which mutual fund
shares may be sold because all dealers
in a fund’s shares must sell shares at the
same sales load disclosed in the
prospectus.263 By requiring that all
dealers sell shares of a particular fund
to the public only at uniform prices as
established by the fund, section 22(d)
effectively prohibits competition in
sales loads on mutual fund shares at the
retail level.264
262 See also section 2(a)(35) of the Act (defining
‘‘sales load’’ to mean ‘‘the difference between the
price of a security to the public and that portion of
the proceeds from its sale which is received and
invested or held for investment by the issuer (or in
the case of a unit investment trust, by the depositor
or trustee), less any portion of such difference
deducted for trustee’s or custodian’s fees, insurance
premiums, issue taxes, or administrative expenses
or fees which are not properly chargeable to sales
or promotional activities’’).
263 See Exemption from Section 22(d) to Permit
the Sale of Redeemable Securities at Prices that
Reflect Different Sales Loads, Investment Company
Act Release No. 13183 (Apr. 22, 1983) [48 FR 19887
(May 3, 1983)] (‘‘Rule 22d–1 Proposing Release’’)
(‘‘This section effectively prohibits price
competition in sales loads on mutual fund shares
at the retail level.’’).
264 By its terms, section 22(d) only applies to
principal underwriters and dealers in fund shares
and does not apply to brokers. See United States v.
National Ass’n of Sec. Dealers, Inc., 422 U.S. 694,
715 (1975). The securities laws draw a distinction
between dealers and brokers. Generally, a dealer
buys and sells securities for its own account as part
of a regular business; a broker acts as an agent by
matching buy and sell orders between other
investors. The same intermediary may act as either
a broker or a dealer, depending upon the
transaction. See 15 U.S.C. 78a–3(a)(4), (a)(5); 15
U.S.C. 80a–2(a)(6), (a)(11). Although section 22(d)
only applies to principal underwriters and dealers
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Our rules have provided limited
exemptions from this provision, for
example, by permitting funds to
establish ‘‘scheduled variations’’ in sales
loads that allow for volume discounts,
although the amount and terms of these
discounts must be uniform and set forth
in their prospectuses.265 Section 22(d)
continues, however, to preclude dealers
from competing with each other by
establishing their own pricing schedules
or negotiating different terms with their
customers. Dealers may offer their
customers a choice of alternate funds
with differing sales loads; they may not,
however, offer discounts on sales loads
established by the funds whose shares
they sell.
In enacting section 22(d) as part of the
original Act in 1940, Congress gave
funds authority to control their
distribution to a degree denied most
commercial enterprises by the federal
antitrust laws.266 The reasons Congress
might have had to achieve such a result
are unclear, due to the paucity of
legislative history or other clear
indications about Congress’s intent
when it adopted the provision.267
Section 22(d) has been the subject of
considerable debate because it tends to
restrict rather than foster competition.
Some, including roundtable participants
and commenters, have identified section
22(d) as inhibiting competition and
contributing to high distribution
charges.268
in fund shares, funds also are able to maintain
control over their distribution networks through
share transfer restrictions permitted under section
22(f) of the Act. See National Ass’n of Sec. Dealers,
Inc., 422 U.S. at 729.
265 See rule 22d–1; Exemption from Section 22(d)
to Permit the Sale of Redeemable Securities at
Prices that Reflect Different Sales Loads, Investment
Company Act Release No. 14390 (Feb. 22, 1985) [50
FR 7909 (Feb. 27, 1985)]. We have also provided an
exemption from section 22(d) for certain insurance
company separate accounts, and in other
circumstances. See, e.g., rule 22d–2 under the Act.
266 See the Sherman and Clayton Acts, 15 U.S.C.
1–7; 15 U.S.C. 12–27; 29 U.S.C. 52, 53. Although
such restrictions on price competition would
normally be a violation of the antitrust laws, section
22(d) provides antitrust immunity for such
restrictions. See National Ass’n of Sec. Dealers,
Inc., 422 U.S. at 701 (‘‘* * * § 22(d) of the
Investment Company Act requires broker-dealers to
maintain a uniform price in sales in this primary
market to all purchasers except the fund, its
underwriter, and other dealers. And in view of this
express requirement, no question exists that
antitrust immunity must be afforded these sales.’’).
267 See, e.g., Rule 22d–1 Proposing Release, supra
note 263 (‘‘[T]here is relatively little in the Act’s
legislative history to explain the purpose of section
22(d) * * *.’’).
268 See, e.g., Comment Letter of the Consumer
Federation of America, et al., (May 10, 2004) (File
No. S7–09–04) (‘‘The reality, however, is that while
competition flourishes, that competition does not
necessarily serve to benefit investors. In fact, in the
broker-sold portion of the market, funds compete to
be sold, not bought. When funds compete to be
bought, they compete by offering a good product
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Commenters have suggested a number
of rationales for the enactment of
section 22(d), including: (i) Eliminating
certain ‘‘riskless’’ trading practices by
fund insiders; (ii) preserving an orderly
distribution of mutual fund shares; and
(iii) protecting shareholders from price
discrimination.269 Regulatory and
marketplace developments that have
occurred since 1940, however, have
addressed the rationales that have been
attributed to section 22(d). The
Commission addressed the harms of
riskless trading abuse in 1968 when it
adopted rule 22c–1, which requires the
‘‘forward pricing’’ of mutual fund
shares.270 The Supreme Court also
found in 1975 that section 22(f) of the
Act permits funds to manage any
secondary market in fund shares and
preserve an orderly distribution
system.271 Finally, as we noted in 1983
in connection with a rule proposal
under section 22(d), the concern of
unjust price discrimination among
purchasers has been substantially
dispelled by the results achieved from
the unfixing of brokerage commission
rates in 1975 after our adoption of rule
19b–3 under the Securities Exchange
Act of 1934.272 That rule prohibits
and good service at a reasonable price. When funds
compete to be sold, they do so by offering generous
financial incentives to the sales force. Far from
benefiting investors, this reverse competition tends
to drive costs up, not down, and it allows mediocre
high-cost funds to survive, and even thrive. The
primary reason investors are being denied the
benefits of competition is the legal requirement that
funds set the compensation that brokers are paid for
the services that those brokers provide to the
investor.’’); Roundtable Transcript, supra note 109,
at 103 (Thomas Selman, FINRA) (‘‘One [area in need
of revisiting] is 22(d), the retail price maintenance
provision in the ‘40 Act, which, for example,
prohibits a broker-dealer from simply charging its
own commission for the sale of a fund at NAV, like
they would a stock. There is no reason, really, why
that restriction still should be in place.’’).
269 See Rule 22d–1 Proposing Release, supra note
263 at text accompanying nn.5–8.
270 See id., at section 1.b; Adoption of Rule 22c–
1 under the Investment Company Act of 1940
Prescribing the Time of Pricing Redeemable
Securities for Distribution, Redemption, and
Repurchase, and Amendment of Rule 17a–3(a)(7)
under the Securities Exchange Act of 1934
Requiring Dealers to Time-Stamp Orders,
Investment Company Act Release No. 5519 (Oct. 16,
1968) [33 FR 16331 (Nov. 7, 1968)]. Rule 22c–1
requires that mutual fund purchases and
redemptions be executed at the price next
computed after receipt of the order. See rule 22c–
1(a). The execution of transactions at prices
previously computed (which had been permitted in
the past) thus would violate rule 22c–1, in addition
to other applicable provisions such as anti-fraud
provisions. See, e.g., In the Matter of Charles
Schwab & Co., Inc., Investment Company Act
Release No. 26595 (Sept. 14, 2004) (settlement of a
case where a broker-dealer permitted certain
favored clients to submit ‘‘substitute’’ mutual fund
trades past the 4 pm fund pricing deadline).
271 See United States v. National Ass’n of Sec.
Dealers, Inc., 422 U.S. 694 (1975).
272 See Rule 22d–1 Proposing Release, supra note
263, at section 1.b of Discussion.
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national securities exchanges from
requiring members to charge fixed
brokerage commissions, and market
experience after the rule showed that
commission rates fell into rational
patterns that reflect the sales costs
involved and the services provided.273
As discussed in detail below, we are
proposing an elective account-level
sales charge alternative that would
exempt certain funds from the
requirements of section 22(d). We are
proposing this account-level sales
charge alternative pursuant to section
6(c) of the Act, which provides broad
authority for the Commission to exempt
any class of persons, securities, or
transactions from the Act to the extent
that such an exemption is ‘‘necessary or
appropriate in the public interest and
consistent with the protection of
investors and the purposes fairly
intended by the policy and provisions of
this title.’’ 274 For the reasons discussed
in this section and below, we anticipate
that this proposed approach would
expand the range of distribution models
available to mutual funds, enhance
transparency of costs to investors,
promote greater price competition, and
provide a new alternative means for
investors to purchase fund shares at
potentially lower costs. Thus, we
believe that the account-level sales
charge approach we are proposing today
would be necessary and appropriate in
the public interest, and is consistent
with the protection of investors and the
purposes fairly intended by the policy
and provisions of the Act.
2. Account-Level Sales Charges
jdjones on DSK8KYBLC1PROD with PROPOSALS2
Proposed rule 6c–10(c) would permit
a fund in certain circumstances to offer
its shares or a class of its shares at a
price other than the current public
offering price stated in the prospectus.
A fund class could offer shares to
dealers who would then be free to
establish and collect their own
commissions or other types of sales
charges to pay for distribution. The
amount of these fees (and the times at
which they would be collected) would
273 See id.; Charles M. Jones & Paul J. Seguin,
Transaction Costs and Price Volatility: Evidence
from Commission Deregulation, 87 Amer. Econ.
Rev. 728, 730 (1997) (‘‘Evidence from Commission
Deregulation’’).
274 15 U.S.C 80a–6(c). In addition to the authority
granted us by section 6(c), section 22(d)(iii) of the
Act provides an exception from retail price
maintenance for sales made ‘‘in accordance with
rules and regulations of the Commission made
pursuant to subsection (b) of section 12.’’ We are
also proposing the account-level sales charge
alternative pursuant to our authority in section
22(d)(iii), although for ease of reference we have
included the proposed provision in rule 6c–10.
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not be governed by the Act.275 Thus, for
example, this fee could be paid directly
by the investor or could be charged to
the investor’s brokerage account,
depending on the arrangement between
the intermediary and investor. The
intermediary could charge this fee at the
time of sale, over time, or upon
redemption.
This type of sales load arrangement
would be similar to the ‘‘externalized
sales charge’’ concept on which we
requested comment in 2004,276 and
which was discussed extensively at our
2007 12b–1 roundtable.277 In light of the
many concerns raised by commenters,
we are not proposing to require funds to
externalize their distribution
expenses.278 Rather, we propose to
make this available as an option for
funds that so elect. The commissions or
fees charged by the dealers to their
customers could be determined in the
same manner as commissions and fees
charged on other types of financial
products.279
275 Intermediaries registered with FINRA would
continue to be subject to existing limits on
excessive compensation under NASD Conduct
Rules 2830 and 2440.
276 See 2004 Rule 12b–1 Amendments Proposing
Release, supra note 107. In particular, we asked
comment on one approach of refashioning rule 12b–
1 to provide that funds deduct distribution related
costs directly from shareholder accounts rather than
from fund assets. We received over 1700 comment
letters in response to the release’s request for
comment, many of which presented alternatives
and suggestions that warranted additional review.
We deferred proposing any further changes at that
time. See 2004 Rule 12b–1 Amendments Adopting
Release, supra note 106, at section II.C.
277 See, e.g., Roundtable Transcript, supra note
109, at 103 (Thomas Selman, FINRA), 157, 165
(John Hill, Putnam Funds), 204–07 (Richard
Phillips, K&L Gates), and 207–13 (Avi Nachmany,
Strategic Insight; Barbara Roper, Consumer
Federation of America).
278 Among other issues, commenters were
concerned that requiring all funds to externalize
their distribution systems would result in high
transition costs, significant disruptions to current
distribution systems, higher distribution costs for
small investors, and adverse tax consequences. See,
e.g., Comment Letter of the ICI (May 10, 2004) (File
No. S7–09–04); Comment Letter of the Financial
Planning Association (May 10, 2004) (File No. S7–
09–04). See also Roundtable Transcript, supra note
109, at 207–209 (Avi Nachmany, Strategic Insight).
But see id. at 207 (Richard Phillips, K&L Gates).
Some commenters objected to our requiring
externalized distribution fees because they assumed
that externalization would force shareholders to
liquidate fund shares to pay the fees, which would
cause investors to realize capital gains (or losses).
See, e.g., Comment Letter of Terry Curnes (May 3,
2004) (File No. S7–09–04); Comment Letter of Legg
Mason, Inc. (May 10, 2004) (File No. S7–09–04). In
most cases, however, intermediary-sold funds are
held in accounts that have alternative sources of
cash to pay distribution fees, e.g., interests in a
money market fund, the use of which would not
result in adverse tax consequences to investors. See
Egon Guttman, 28 Modern Securities Transfers
§ 4:15 (3d ed. 2009).
279 The antitrust immunity provided by section
22(d) for the fund’s other distribution channels, if
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We believe this alternative approach
to distribution may be attractive to
dealers, funds, and fund shareholders.
Dealers offering an array of funds from
different fund groups could sell each
fund to their customers according to a
single price schedule, which could take
into consideration the volume of
transactions with that dealer (rather
than the size of the purchase of shares
of the particular fund), the level and
type of services provided, and the type
of fund offered. Currently, investors pay
the same costs for distribution when
purchasing a fund, regardless of the
quality or type of services provided by
a dealer. Under our proposal, if the
dealer and the fund elect to permit it,
investors would be able to choose the
level of dealer services they want and
pay only for their chosen services.
Investors might, for example, choose
low-cost, low-service plans; high-cost,
high-service plans; or something in
between that better matches their
preferences.
Such an approach could also simplify
the operations of the dealer, which
could process transactions based on a
single, uniform fee structure. Such a
structure could eliminate or reduce the
need to educate employees (e.g., brokerdealer representatives) on the myriad
distribution arrangements offered in
today’s market, and help avoid mistakes
that may harm customers and expose
the dealer to liability when employees
make errors.280 And it could eliminate
(or at least ameliorate) dealer conflicts
any, would not be disturbed by this proposed
exemption. See, e.g., Rule 22d–1 Proposing Release,
supra note 263 (‘‘Since the proposed rule would
exempt investment companies, principal
underwriters, and dealers only to the extent and
under such conditions as determined by the
Commission to be consistent with the protection of
investors, in the Commission’s view, existing
antitrust immunity afforded by section 22(d) would
not be affected by the proposed rule.’’).
280 On occasion, the complexity and variety of
sales load arrangements has contributed to the
failure of some intermediaries to provide their
customers with the breakpoints to which they were
entitled. Report of the Joint NASD/Industry Task
Force on Breakpoints at 7 (July 2003) (https://
www.finra.org/web/groups/rules_regs/documents/
rules_regs/p006434.pdf) (‘‘Thus, a broker-dealer that
sells funds offered by multiple mutual fund families
must understand the aggregation opportunities
offered by each fund family in order to deliver all
appropriate breakpoint discounts to its customers.
As broker-dealers increase the number of fund
families whose funds they offer, fulfilling the
obligation to understand the aggregation
opportunities becomes an increasingly complex and
burdensome task.’’). Another example of the
difficulties that can arise from a multiplicity of
differing fund policies and fees was brought to our
attention when a number of intermediaries
commenting on the redemption fee rule supported
a uniform redemption fee as a means of eliminating
the complexity associated with these fees. See Rule
22c-2 Adopting Release, supra note 103, at text
following n.93.
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that may lead them (or their employees)
to recommend funds to customers based
on the amount of the compensation
received from selling the funds, rather
than on the customer’s needs.281
An externalized fee structure may
appeal to some fund groups as well,
including small funds and new entrants
to the market that are eager to attract
dealers that wish to sell shares based on
their own fee schedules. Funds that
choose to sell their shares only through
an externalized fee structure could
significantly simplify their operations
and shorten their prospectuses by
eliminating the need for multiple
classes of shares.
Fund investors may benefit from
buying funds through dealers that
entered into these distribution
arrangements in several ways. By
reducing conflicts for dealers, these
arrangements would reduce the risk that
investors would be placed in funds that
are not suitable for their particular
circumstances. Sales charges would be
more transparent and could be imposed
or deducted in a manner and at a time
that is most attractive to the investor.282
Investors may be able to negotiate lower
loads with their dealers by, for example,
forgoing some of the services that they
would otherwise pay for with the
distribution charges, or by engaging in
a substantial amount of business with
the dealer (although not necessarily
with the particular fund or fund family).
Moreover, externalized fee structures
may permit investors to invest in dealersold funds without purchasing
associated (and unwanted) services. If
negotiable account-level sales charges
are accepted by market participants,
increased competition among dealers
may result in lower overall distribution
costs or more attractive services for
investors.283
281 See, e.g., Report of the Committee on
Compensation Practices at 7 (Apr. 10, 1995)
(https://www.sec.gov/news/studies/bkrcomp.txt)
(‘‘Some product sales or transactions offer much
higher commission payouts to [registered
representatives] than others. $10,000 invested in the
typical front-end ‘load’ stock mutual fund, for
instance, produces over twice as much immediate
commission revenue to the registered representative
as an equal amount invested in exchange-listed
stocks.’’). See also Ruth Simon, Why Good Brokers
Sell Bad Funds, Money, July 1991 (https://
money.cnn.com/magazines/moneymag/
moneymag_archive/1991/07/01/86657/index.htm).
282 Some participants in our roundtable identified
disadvantageous tax consequences as a reason for
retaining asset-based sales charges rather than
externalized sales charges. See, e.g., Roundtable
Transcript, supra note 109, 208–09 (Avi Nachmany,
Strategic Insight). Under the proposed approach,
however, investors purchasing through
intermediaries could select a method of payment
that would yield the best after-tax result for them.
283 See Comment Letter of Bridgeway Funds, Inc.,
and Bridgeway Capital Management (July 19, 2007);
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Externalized fee arrangements are
currently used in a number of other
contexts and thus appear to be
operationally feasible. For example,
separately managed accounts and wrap
accounts operate on an externalized
distribution model.284 In each case, at
least part of the distribution costs is
paid out of the assets of the account. As
discussed above, recent years have seen
the growing predominance of wrap
accounts and other arrangements that
entail separate fees paid by investors to
intermediaries.285 Some of the
roundtable participants expressed
concern that current externalized fee
arrangements in other contexts (e.g.
separately managed accounts and wrap
accounts) tended to have higher rather
than lower fees than mutual funds and
thus may be disadvantageous to smaller
investors.286
• Should this be of concern to us as
we consider this rulemaking? Are those
higher charges related to additional
services and features that these products
and accounts provide, and therefore not
comparable to the externalized sales
charge alternative we are proposing?
We request comment on the
advantages and disadvantages of
allowing an externalized alternative
distribution model.
• Would fund investors benefit from
this distribution model? If so, how
would they benefit or otherwise be
affected? Are there significant
drawbacks to investors to permitting
this distribution model and, if so, what
are they? What competitive or anticompetitive effects could result from
such a model? Would our proposed
alternative distribution model allow
investors to effectively choose among
dealers for the right balance of price and
service when buying mutual funds?
How else might the availability of this
distribution model affect investor
see also Hannah Glover, Schwab Slashes ETF
Expenses in Challenge to Vanguard, BlackRock,
Ignites (June 15, 2010) (noting that ETF distribution
model, which similarly permits the unbundling of
the sales charge components of distribution from
fund shares, has seen steady decreases in fees and
commissions).
284 See, e.g., Roundtable Transcript, supra note
109, at 76–78 (Martin Byrne, Merrill Lynch).
285 See supra text preceding notes 97 and 98.
286 See, e.g., Roundtable Transcript, supra note
109. at 207–13 (Avi Nachmany, Strategic Insight;
Barbara Roper, Consumer Federation of America).
See also Comment Letter of the ICI (July 19, 2007);
Comment Letter of Gary Roth (June 13, 2007);
Comment Letter of Rick Sany (June 13, 2007). But
see Comment Letter of Mark Freeland (June 19,
2007) (‘‘But why should a mutual fund wrap
account cost more if it is only providing the same
level of service? Moreover, if the levels of service
are indeed different, couldn’t advisers create
another tier of service for a lower fee, much as
mutual fund wrap accounts typically charge less
than equity wrap accounts?’’).
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behavior? We are interested in hearing
from retirement plan administrators and
trustees whether this distribution
alternative might offer the beneficiaries
of the plans increased transparency.
• We request comment on whether
the availability of a class of fund shares
that does not carry fixed distribution
charges would increase competition
among dealers and lead to lower sales
charges for investors. Since 1975, when
we abolished fixed brokerage
commission rates, the cost of brokerage
has decreased significantly for both
institutional and retail brokerage
customers.287 Could we expect a similar
result for fund investors if we permit
retail price competition for at least some
classes of shares of mutual funds?
• How would other market
participants react to our proposed
exemption? Would fund managers take
advantage of this distribution model?
Would competition among funds for the
interest of dealers induce fund managers
to offer a class of shares permitting
dealers to control distribution pricing?
Would discount broker-dealers begin
offering funds that had previously been
sold only through ‘‘full-service’’ brokers?
Would ‘‘full-service’’ broker-dealers
begin offering a class of the same shares
at lower cost to their customers who, for
example, bought and sold funds without
the assistance of their representatives?
Would dealers view our proposed
exemption as providing an alternative
that would help them reduce
complexities and conflicts in selling
fund shares? Would the exemption help
reduce conflicts of interest by
permitting dealers to eliminate
differences in compensation and thus
encouraging recommendations based
solely on the best interests of their
customers? If many funds rely on the
proposed rule, what would be the
effects on distribution arrangements,
and on distributors that do not rely
upon the rule?
3. Account-Level Sales Charges: Terms
of Proposed Rule 6c–10(c)
The account-level sales charge
alternative would be available to any
fund with respect to all of its shares, or
any class of its shares.288 As we
discussed above, the exemption is
optional, and funds may choose not to
take advantage of it and continue to
distribute their shares only with sales
charges established by the fund.
In order for a fund to rely on the
section 22(d) exemption provided in
proposed rule 6c–10(c), it would have to
287 See, e.g., Evidence from Commission
Deregulation, supra note 273.
288 Proposed rule 6c–10(c).
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meet two conditions. First, the fund
(with respect to that share class) would
not be permitted to impose an ongoing
sales charge as defined in proposed
amendments to rule 6c–10.289 We are
proposing the account-level sales charge
as an alternative to an ongoing sales
charge rather than as a supplement to it.
The fund could, however, charge a
marketing and service fee pursuant to
proposed rule 12b–2.290 Second, the
fund would have to disclose in its
registration statement that it has elected
to rely on the exemption, which would
allow interested investors the ability to
better understand the distribution
structure of the fund.291 A fund relying
on proposed rule 6c–10(c) would be
permitted to use the marketing and
service fee to support the fund’s
marketing and sales efforts, including
advertising, sales material, and call
centers, while permitting dealers to
collect loads, fees, and other accountbased charges to support the dealers’
sales assistance and other services
provided to its customers.
We request comment on all aspects of
proposed rule 6c–10(c).
• Should we require that each fund
class charge a marketing and service fee
in order to rely on proposed rule 6c–
10(c), or should a fund instead be able
to offer a class of its shares in reliance
on rule 6c–10(c) without charging such
a fee? Alternatively, as we have
proposed, should proposed rule 6c–
10(c) be available to all funds, regardless
of whether they use fund assets to
finance distribution pursuant to
proposed rule 12b–2? We also request
comment on the condition that the fund
class not deduct an ongoing sales charge
pursuant to proposed rule 6c–10(b). Are
there any circumstances under which a
fund should be permitted to rely on the
exemption under proposed rule 6c–
10(b) and charge an ongoing sales
charge under proposed rule 6c–10(c)?
• We request specific comment on
whether the fund’s election to rely on
proposed rule 6c–10(c) should be
disclosed anywhere other than the
registration statement. We also request
comment on where the fund’s election
should appear in the registration
statement. As proposed, the election
would be disclosed in the fund’s
Statement of Additional Information.292
Should it appear in the fund’s
prospectus or summary prospectus?
Should the fund’s board be required to
289 Proposed
rule 6c–10(c)(1).
proposed rule 12b–2(b).
291 See proposed rule 6c–10(c)(2). The disclosure
would appear in the fund’s Statement of Additional
Information (‘‘SAI’’). See proposed Item 25(d) of
Form N–1A.
292 Proposed Item 25(d) of Form N–1A.
290 See
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make or specifically approve the
election?
• Are any other conditions
appropriate? Should we limit the
exemption to funds that sell their shares
to dealers at net asset value? Are there
any additional benefits or problems
associated with proposed rule 6c–10(c)?
• We also request comment on the
interaction between proposed rule 6c–
10(c) and the other amendments we are
proposing in this Release. For example,
if the Commission does not adopt
proposed rule 12b–2, proposed rule 6c–
10(b) or the proposed rescission of rule
12b–1, should it nevertheless adopt
proposed rule 6c–10(c)? Is any of the
rationale that supports the
Commission’s adoption of rule 6c–10(c)
diminished (or augmented) if the
Commission does not adopt any of the
other amendments it is today
proposing?
J. Amendments To Improve Disclosure
to Investors
We are proposing several
amendments to our disclosure
requirements to improve the
transparency of sales loads and assetbased distribution fees. The
amendments, which reflect the new
approach we are proposing with respect
to asset-based distribution fees, are
designed to improve investors’
understanding of the distribution
related charges they would directly and
indirectly incur as a result of investing
in a fund.
1. Amendments to Form N–1A
Form N–1A is the registration form
used by funds to register with the
Commission under the Securities Act
and the Investment Company Act. Item
3 of Form N–1A sets forth the
requirements for the prospectus ‘‘fee
table,’’ which lists all fund expenses.293
293 We recently amended Form N–1A to require
key information to appear in plain English in a
standardized order in mutual fund prospectuses,
including information about the fund’s investment
objectives and strategies, risks, costs, and
performance. In the same release, we also amended
rule 498 under the Securities Act to allow a fund
to satisfy its prospectus delivery obligations under
section 5(b)(2) of the Securities Act by providing
the summary prospectus, if the full statutory
prospectus is available on an Internet Web site. See
Enhanced Disclosure and New Prospectus for
Registered Open-End Management Investment
Companies, Investment Company Act Release No.
28584 (Jan. 13, 2009) [74 FR 4546 (Jan. 26, 2009)]
(‘‘Summary Prospectus Adopting Release’’). In the
proposing release for the summary prospectus, we
requested comment as to whether we should
consider other revisions to the headings in the fee
table to make them more understandable to
investors, including eliminating the term 12b–1.
See Enhanced Disclosure and New Prospectus
Delivery Option for Registered Open-End
Management Investment Companies, Investment
Company Act Release No. 28064 (Nov. 21, 2007) [72
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Rule 12b–1 fees currently are disclosed
as a fund operating expense under the
heading ‘‘Distribution [and/or Service]
(12b–1) Fees.’’ 294
The reference in the current fee table
to ‘‘12b–1 fees’’ is not, of course,
consistent with the new regulatory
approach we are proposing for assetbased distribution fees. Moreover, the
current fee table may not present the fee
most effectively. Many of our
roundtable panelists, as well as a
number of commenters on our summary
prospectus rule, agreed that reference to
an SEC rule number is not
informative.295
To address these concerns, we are
proposing to amend the fee table
requirements to separate asset-based
distribution fees into two component
fees. Specifically, we propose to delete
the current heading, and replace it with
the heading ‘‘Ongoing Sales Charge,’’
which would be the ongoing sales
charge we are proposing today. This line
item would continue to appear in the
lower portion of the fee table which
relates to the expenses that shareholders
pay indirectly as a result of holding an
investment in the fund, expressed as a
percentage of net asset value.296 We
would also add a new subheading to the
‘‘Other Expenses’’ category called
‘‘Marketing and Service Fee.’’ 297 Funds
would include each of these line items
in their fee tables only if they charge the
relevant fee.298
The new heading and subheading
correspond to our treatment of these
charges under the new rule and rule
FR 67790 (Nov. 30, 2007)] (‘‘Summary Prospectus
Proposing Release’’). However, in the Summary
Prospectus Adopting Release, we concluded that it
was more appropriate to consider these changes in
the context of a full reconsideration of sales charges
and rule 12b–1. See Summary Prospectus Adopting
Release at text accompanying n.126.
294 See Item 3 of Form N–1A.
295 See, e.g., Roundtable Transcript, supra note
109, at 106 (Bob Uek, MFS Funds). See also
Comment Letter of The Honorable Donald Manzullo
(Feb. 28, 2006) (File No. S7–28–07) (‘‘In keeping
with the idea of simplified disclosures, a
preferential way to begin would be by re-naming
the fees altogether, as the name ‘12b–1’ is esoteric,
at best.’’).
296 The percentage of the maximum front-end and
deferred sales loads would continue to be presented
in the upper part of the fee table related to fees that
are paid directly by shareholders upon entry to or
exit from the fund.
297 The fee table currently requires funds to
disclose separately only two types of operating
expenses—management fees (the fee paid to the
investment adviser) and 12b–1 fees. The rest of a
fund’s operating expenses are included under the
caption ‘‘other expenses.’’ The instructions permit
funds to subdivide this caption into no more than
three sub-captions that identify the largest expense
or expenses comprising ‘‘other expenses,’’ but the
fund must include a total of all ‘‘other expenses.’’
See Instruction 3(c) to Item 3 of Form N–1A.
298 Instruction 1(c) to Item 3 of Form N–1A.
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amendments we are proposing today,299
and are designed to more clearly
describe the fees to investors.300 In
particular, the ‘‘Ongoing Sales Charge’’
heading should better convey to
investors that this portion of the assetbased distribution fee operates as a
substitute for a sales load. When this
heading is used in a prospectus offering
multiple classes with adjacent fee
tables, investors may be more likely to
understand the nature of the alternatives
available to them. We view greater
investor understanding of this fee as an
important goal of this rulemaking, and
expect that it would lead to more
informed decisions by investors when
selecting among funds and fund share
classes.
Today, some funds may pay for
certain services (e.g., sub-accounting
fees to a retirement plan administrator)
in the form of a ‘‘rule 12b–1 fee,’’ while
others pay for the same service as an
ordinary fund operating expense and
account for the expense as ‘‘other
expenses’’ in the operating expenses
portion of the current fee table.301
Similarly, under our proposed
approach, some funds are likely to treat
expenses for the same service as a
‘‘marketing and service fee’’ or ‘‘other
expenses.’’ Different approaches to the
same fees do not affect the
comparability of fund expense ratios,
but will affect the subcategories of the
fee table. Because of the various uses
and purposes of the charges that may be
included as marketing and service fees
under our proposal, we believe
disclosure of this fee would fit best as
a subheading to the ‘‘other expenses’’
category. We believe that it is important
for investors to know whether a fund
charges a marketing and service fee, but
do not believe it requires its own
heading in the fee table.
We request comment on the proposed
location for the marketing and service
fee disclosure in the fee table.
299 See supra Sections III.C and III.D of this
Release.
300 A recent opinion issued by the Second Circuit
emphasizes the importance of accurate description
and categorization of fund fees to investors. The
court noted that the full and accurate description
of both the amount and use of fees charged by a
fund is an important part of the ‘‘total mix’’ of
information in an investor’s decision to purchase
shares. See Operating Local 649 v. Smith Barney
Fund Management LLC, 595 F.3d 86 (2d Cir. 2010)
(‘‘Few facts would likely constitute more important
ingredients in investors’ ‘total mix’ of information
than the fact that, in violation of these disclosure
requirements the expenses categorized as transfer
agent fees were not transfer agent fees at all * * *.
The importance of the accurate reporting of
categories of fees in prospectuses is obvious: A
‘‘comparative’’ fee table is not useful to an investor
if the information in the table is incomplete or
otherwise misleading * * *.’’).
301 See Item 3 of Form N–1A.
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• Does including the marketing and
service fee in the ‘‘other expenses’’
category raise any concerns that it may
obscure the fact that all or a portion of
the marketing and service fee is or may
be used for distribution purposes? If so,
would it matter to most investors?
• We request comment on the two
headings and the names that we have
proposed for them.302 Would they help
investors better understand the nature of
the fees? Are there better names we
could use? Should we require the
disclosure of additional categories of
fees? Should we require that additional
fee information be provided in the fee
table? For example, should the fee table
indicate fees paid initially, annually,
and upon redemption? Should we also
require that the conversion period for
the ongoing sales charge be included in
the fee table (or a footnote to the table),
to provide investors with an immediate
reference for how long the fee would be
charged?
• We also request comment on our
proposed use of the term ‘‘marketing and
service fee.’’ Is it too general a term to
provide useful disclosure to investors?
We are proposing this term instead of
only the term ‘‘service fee’’ because
funds could use the marketing and
service fee for different activities than
the ‘‘service fee’’ defined by the NASD,
and because we are concerned that use
of only the term ‘‘service fee’’ in some
circumstances could mislead
investors.303 Should we permit funds
that do not use the fees for distribution
related purposes to use the term ‘‘service
fee’’ in lieu of ‘‘marketing and service
fee’’? Would such an alternative
diminish the comparability of fund fee
tables and thus their usefulness to
investors in comparing expenses among
different funds? Would a different term,
302 The Commission has long sought to find a
descriptive term that both informs investors and
accurately describes the fees deducted pursuant to
a 12b–1 plan. In 1988, when we began requiring
funds to disclose certain fee information in the form
of a uniform fee table, fees deducted pursuant to a
12b–1 plan were simply listed as an annual
operating expense called ‘‘12b–1 Fees.’’
Consolidated Disclosure of Mutual Fund Expenses,
Investment Company Act Release No. 16244 (Feb.
1, 1988) [53 FR 3192 (Feb. 4, 1988)]. This
description of 12b–1 expenses was criticized as
being uninformative, and in 1998 we made a
number of amendments to Form N–1A, including
renaming the ‘‘12b–1 Fee’’ heading as ‘‘Distribution
[and/or Service] (12b–1) Fees.’’ Registration Form
Used by Open-End Management Investment
Companies, Investment Company Act Release No.
23064, at text accompanying n.79 (Mar. 13 1998)
[63 FR 13916 (Mar. 23, 1998)]. Similar to the
approach we are proposing today, the hypothetical
illustrative example that was a part of our summary
prospectus proposal used separate headings
(Distribution Fee and Service Fee) in the fee table.
See Summary Prospectus Proposing Release, supra
note 293.
303 See supra note 100 and accompanying text.
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such as ‘‘sales and service fee’’ or
‘‘distribution and service fee’’ be more
descriptive or informative to
investors? 304
• Finally, we request comment on fee
table disclosure of asset-based
distribution fees charged under existing
12b–1 plans, as permitted by proposed
rule 12b–2(d).305 Should Item 3
continue to require disclosure of ‘‘12b–
1 fees’’ that are charged in the future? 306
Alternatively, should the 12b–1 fees be
disclosed as marketing and service fees
and ongoing sales charges, as
appropriate? Should another term be
used?
We also propose to amend Item 12(b)
of Form N–1A, which currently requires
funds that have adopted 12b–1 plans to
disclose information about the operation
of the plan in the prospectus.307
Because funds would no longer be
required to have a ‘‘plan,’’ we are
proposing to eliminate this requirement.
Instead, we would require funds to
disclose whether they charge a
marketing and service fee or an ongoing
sales charge and, if they do, to disclose
the rates of the fees and the purposes for
which they are used.308 In addition, if
the fund deducts an asset-based
distribution fee for services provided to
fund investors, it would need to
describe the nature and extent of the
services provided.309 We would also
require a fund that imposes an ongoing
sales charge to disclose the number of
months (or years) when the shares will
automatically convert (to another class
without the charge) and after which the
shareholder would cease paying the
charge.310
We would also require a fund offering
multiple classes of shares in a single
prospectus (each with its own method
of paying distribution expenses) to
describe generally the circumstances
under which an investment in one class
may be more advantageous than another
class.311 We understand investors often
face difficulties when deciding which
share class they should purchase
because the advantages and
disadvantages of each class are not
304 See
supra text following note 161.
infra Section III.N.3 (treatment of
‘‘grandfathered’’ shares).
306 See Item 3 of Form N–1A (requiring disclosure
of ‘‘Distribution [and/or Service] 12b–1 Fees’’).
307 This disclosure complements the information
presented in tabular form in the fee table.
308 Proposed Item 12(b) of Form N–1A.
309 Id.
310 For funds that choose the account-level sales
charge alternative, existing regulatory provisions
would generally require the delivery of similar
information to investors in their confirmation
statements. See rule 10b–10 under the Exchange
Act [17 CFR 240.10b–10].
311 Proposed Item 12(b)(2) to Form N–1A.
305 See
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always clearly presented in the
prospectus.312 Although the differing
fees and terms of each class currently
are readily available, the actual
consequences of the decision to
purchase a particular class (in terms of
overall loads paid, appropriate holding
periods, etc.) may not be readily
apparent. We believe that requiring
funds to provide a clear description of
the situations in which one class may be
more advantageous than another would
reduce shareholder confusion and
simplify the investment decision
making process, and we understand that
some funds currently provide this type
of disclosure.
We request comment on these
proposed amendments to Item 12(b).
• Would the disclosure be useful to
investors in identifying the appropriate
class to purchase? Should we provide
more specific disclosure requirements?
If so, what should they be? Would funds
have difficulties in providing this
information?
We are also proposing to amend Item
19(g) of Form N–1A, which currently
requires a fund to describe in detail the
material aspects of its 12b–1 plans and
related agreements, in the Statement of
Additional Information (SAI). Under our
proposals, funds would no longer be
required to have written ‘‘plans’’ that are
approved by the board of directors, and
thus much of this item would no longer
serve any purpose. We therefore
propose to eliminate paragraphs 2
through 6 of Item 19(g).313 Because
these items relate to the specific
operation of a 12b–1 plan that would no
longer be required under our proposal,
we believe that they should be removed.
312 FINRA has addressed, on numerous occasions,
the responsibilities of its members in helping
investors understand and evaluate the sales
structures of different classes of funds. See, e.g.,
Special Notice to Members 95–80 (Sept. 1995)
(https://finra.complinet.com/finra/display/display_
content.html?rbid=1189&element_id=1159003637).
See also FINRA, Understanding Mutual Fund
Classes (Jan. 14, 2003) (https://www.finra.org/
Investors/protectyourself/InvestorAlerts/
MutualFunds/p006022).
313 Item 19(g)(2) requires a fund to disclose the
relationship between the amounts paid to the
distributor under a 12b–1 plan and the expenses it
incurs. Item 19(g)(3) requires disclosure of any
unreimbursed expenses incurred by the plan and
carried over to future years. Item 19(g)(4) requires
disclosure of any joint distribution activities with
another fund and the method of allocating
distribution costs (any joint arrangement between
funds that implicates section 17(d) and rule
17d–1 would require the funds to apply for and
obtain an exemption from the Commission prior to
implementing the arrangement). Item 19(g)(5)
requires disclosure of whether any interested
person or director has a financial interest in the
operation of the 12b–1 plan. Item 19(g)(6) requires
disclosure of the anticipated benefits of the plan to
the fund.
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• We request comment as to whether
we should retain any of these parts of
Item 19(g).
We believe that some of the other
information required to be disclosed
under Item 19(g) may continue to be
useful to investors and the Commission.
In particular, Item 19(g)(1) which
includes a list of the principal activities
paid for under the plan and the dollar
amounts spent on each activity over the
last year as a material aspect of a 12b–
1 plan, may help investors to more
clearly understand how the asset-based
distribution fees they pay are used. We
propose to amend Item 19(g) to
eliminate references to the 12b–1 plan,
and instead require disclosure of the
principal activities paid for through
asset-based distribution fees (both
ongoing sales charges and marketing
and service fees). As proposed, the
amendment would not require
disclosure of dollar amounts.314
We request comment on the proposed
amendments to Item 19(g).
• Specifically, we request comment
whether we should retain the
disclosures required by Item 19(g)(1) as
it currently exists, including the dollar
amounts spent on each activity. Our
proposal would remove this disclosure
because we believe that the information
is unlikely to be important to investors.
Should these disclosure requirements be
eliminated or retained? Should we
require funds to disclose the percentage
of fees spent on each type of activity
instead? Are there any other activities
that are not disclosed in Item 19(g) that
should be disclosed under our proposal?
Finally, we propose to: (i) Amend
Item 25 of Form N–1A to add a
paragraph (d) requiring funds electing to
rely on the exemption to section 22(d)
of the Act provided by rule 6c–10(c) to
state that the fund has made this
election; and (ii) eliminate existing Item
28(m) of Form N–1A, which requires a
registered fund to attach its rule 12b–1
plan and any related agreements as an
exhibit to its registration statement. The
exhibit would be unnecessary because
proposed rule 12b–2 would not require
a written plan, and funds that charge
grandfathered fees would not be
required to have a written plan.315
314 We do not believe that disclosure of the actual
dollar amount spent on these activities would be
useful to investors because that figure would
depend primarily on the size of the fund, and not
the services purchased.
315 See infra Section III.N.3 for a discussion of
grandfathering funds and share classes. We also are
proposing additional conforming, technical changes
to other items of Form N–1A, including: Instruction
3(b) to Item 3; Item 26(b)(4); and Item 27(d)(1) (and
Instruction 2(a)(i) to Item 27(d)(1)). These changes
are necessary to delete references to rule 12b–1 and
rule 12b–1 plans and add references to rules
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• We request comment on these
proposed changes to Item 25 and Item
28(m) of Form N–1A.
2. Amendments to Schedule 14A
Our proposal would require funds to
obtain shareholder approval before
instituting or increasing the rate of
marketing and service fees deducted
from fund assets in existing share
classes.316 To obtain shareholder
approval, funds generally have to solicit
proxies from their shareholders, and
those proxy solicitations must include
sufficient information to allow
shareholders to make an informed
decision. Item 22(d) of Schedule 14A
under the Exchange Act 317 requires
funds to disclose information regarding
any distribution plan adopted under
rule 12b–1 and the fees paid under the
plan when soliciting proxy votes for
approval of any material change in that
plan. This disclosure is designed to
provide shareholders with relevant
information regarding the distribution
costs of the fund when they are voting
on issues that impact their
investment.318 Our proposal would
eliminate the need for a distribution
plan as currently required by rule
12b–1, which would make much of the
disclosure required in Item 22(d) of
Schedule 14A no longer relevant.
Therefore, we propose to amend Item
22(d) of Schedule 14A, as well as
replace the term ‘‘distribution plan’’
used in Schedule 14A with the new
defined term ‘‘Marketing and Service
Fee.’’ 319
Although our proposal would not
require a distribution plan, it would
permit funds to continue to use fund
assets for distribution related purposes.
In addition, it would require fund
shareholders to approve any institution
of, or increase in the rate of, marketing
12b–2(b) and (d) and to 6c–10(b) as the operative
rules regarding asset-based distribution fees.
316 Generally, as allowed by rule 12b–1 (and as
our proposal would allow), most funds institute a
marketing and service fee or an ongoing sales
charge before a fund is offered for sale to the public.
See rule 12b–1(b)(1); Section III.F of this Release.
If a fund wishes to institute a new marketing and
service fee after a public offering, or increase those
fees, the fund would be required to disclose in the
proxy the information discussed in this section of
the Release. As discussed in Section III.F, funds
may not increase or impose an ongoing sales charge
in a share class of a fund after any public offering
of the fund’s voting shares or the sale of such shares
to persons who are not organizers of the fund.
317 17 CFR 240.14a–101.
318 See Amendments to Proxy Rules for
Registered Investment Companies, Investment
Company Act Release No. 19957 (Dec. 16, 1993) [58
FR 67720 (Dec. 22, 1993)] at section II.F.
319 Proposed Item 22(a)(iii) of Schedule 14A
would define ‘‘Marketing and Service Fee’’ to mean
‘‘a fee deducted from Fund assets to finance
distribution activities pursuant to rule 12b–2(b).’’
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and service fees charged by the fund.320
In order for fund shareholders to make
appropriate and informed decisions, we
believe that shareholders would
continue to find information regarding
the rate of marketing and service fees,
the purposes of the fees, the reasons for
any proposed increase, and the identity
of certain affiliated recipients relevant
to their voting decisions. Thus, we
propose to leave these disclosures,
which are currently required under Item
22(d), substantially unchanged.321
Because our proposal would not
require any special action by the board
of directors in approving marketing and
service fees, we do not believe that
information regarding the board of
directors’ consideration of these fees
would be relevant to the shareholder
voting decision. Therefore, we propose
to eliminate the disclosure requirements
in Item 22(d) regarding director
involvement in approving asset-based
distribution fees.322
We also propose to eliminate the
current requirement that funds disclose
in Item 22(d) the aggregate dollar
amount of distribution fees paid by the
fund in the previous year. When we
initially discussed such disclosure in
1979, we envisioned that the disclosure
of aggregate dollar amounts could be
useful for shareholders who were being
asked to renew a 12b–1 plan.323 This
information may have been useful for
shareholders who were evaluating
whether the expenditure of dollar
amounts was helpful to address certain
problems or circumstances that the
12b–1 plan addressed. In light of our
current proposal to eliminate 12b–1
plans, however, and the fact that the
aggregate dollar amount of marketing
and service fees primarily reflects the
rate of the fee and the size of the fund
(information that is readily available
elsewhere), we believe this information
is unlikely to affect a shareholder’s
decision to approve an increase in a
marketing and service fee. Thus, we
propose to eliminate the requirement to
disclose information regarding assetbased distribution fees in Item 22(d).324
320 See
proposed rule 12b–2(b)(2).
Item 22(d)(1)–(3) of Schedule 14A;
proposed Item 22(d)(1), (2) of Schedule 14A.
322 See Item 22(d)(4) of Schedule 14A.
323 See 1979 Proposing Release, supra note 33, at
text accompanying n.37 (‘‘If shareholders were
being asked to vote on the renewal of a plan, it
would appear appropriate to include as well the
amount spent by the fund in the previous fiscal
year, as a total dollar amount and as a percentage
of average net assets during that period, and the
benefits to the fund from such expenditures.’’).
324 See Item 22(d)(2)(iii) of Schedule 14A. This
information will continue to be available to
investors in the financial statements that are
included in annual and semi-annual shareholder
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321 See
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We request comment on our proposed
changes to Schedule 14A.
• Should we require disclosure of any
other aspects of marketing and service
fees in the proxy statement? Is
information about the aggregate amount
of marketing and service fees collected
relevant and meaningful to investors?
Should we include any requirement for
disclosure of director involvement in
the setting of marketing and service
fees?
3. Request for Comment on Account
Statement Alternative
The GAO previously suggested that
the Commission consider requiring
funds to disclose in account statements
the actual dollar amount of fees and
expenses that each shareholder directly
or indirectly has paid as an investor in
the fund.325 Many commenters argued,
however, that such an approach would
be unduly costly and may not be helpful
to shareholders.326 We believe that our
proposed amendments would improve
transparency of distribution related
expenses without requiring funds and
intermediaries to incur the costs that
these commenters have asserted are
associated with account statement
disclosures.327
• Is our assumption correct? Or
should we pursue the recommendations
made by the GAO and require account
statement disclosure of the actual dollar
amount of asset-based distribution fees?
Would such account statement
disclosure be helpful or useful to
reports. See Item 27 of Form N–1A (requiring the
inclusion of financial statements required by
Regulation S–X); 17 CFR 210.6–07 (Regulation
S–X requirement that the statement of operations
separately state management and service fees);
proposed amendment to 17 CFR 210.6–07
(proposed requirement that Regulation S–X require
the separate statement of ‘‘all fees deducted from
fund assets to finance distribution activities’’
pursuant to rules 12b–2(b), (d) or 6c–10(b) under
the Investment Company Act). In addition, directors
will continue to review the amounts charged to
funds in the course of their oversight of fund
expenses.
325 See GAO, Mutual Fund Fees: Additional
Disclosure Could Encourage Price Competition,
supra note 130. See also Roundtable Transcript,
supra note 109, at 221 (Richard Phillips, K&L Gates)
(‘‘[I]f you had [disclosure of 12b–1 fees] in dollars
and cents terms, if you had it in the account
statements * * * I think you would get a mutual
fund investing public that is more sensitive to the
issue of sales charge. And, over the long run, it
would have a competitive effect of a more informed
investing public.’’).
326 See, e.g., Comment Letter of the ICI (July 19,
2007); Comment Letter of W. Hardy Callcott (June
18, 2007). However, another commenter argued that
account statement disclosure could provide useful
information to shareholders. See Comment Letter of
Access Data Corp. (July 19, 2007).
327 We note that we have addressed this issue in
part by requiring that prospectuses include an
example of the costs an investor would pay on a
hypothetical $10,000 investment in the fund. See
Item 3 of N–1A.
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investors? Have technological advances
permitted account statement disclosure
to be provided to investors without
undue costs?
K. Proposed Conforming Amendments
to Rule 11a–3
Section 11(a) of the Act requires
exchanges between funds to be based on
the relative net asset values of the shares
to be exchanged.328 Rule 11a–3 provides
a conditional exemption permitting
funds and fund underwriters to charge
a sales load on shares acquired in
certain exchanges between funds within
the same fund group. Among other
things, the rule limits the total
combined sales load that may be
charged on shares that have been subject
to an exchange (i.e., all sales loads
incurred on both the exchanged and
acquired shares) to the highest sales
load rate applicable to those shares
(exchanged or acquired) in the absence
of an exchange.329 This provision is
designed to give shareholders credit for
all sales loads paid in connection with
a purchase of fund shares, regardless of
whether the sales load was paid with
respect to the exchanged or acquired
shares.330
As discussed above, our proposed
amendments to rule 6c–10 would treat
traditional sales loads and the sales
charge component of existing 12b–1
fees, (i.e., the ongoing sales charge)
similarly under the Act.331 Accordingly,
we propose two changes to rule 11a–3
that would conform that rule with our
general approach.
1. Credit for Ongoing Sales Charges Paid
Paragraph (b)(4) of rule 11a–3 requires
that funds, in determining any sales
load due upon an exchange, give
shareholders credit (i.e., reduce the
amount of sales load charged on the
purchase of new shares) for their
previous payment of sales loads on the
shares exchanged, but does not require
funds to give shareholders credit for the
payment of any rule 12b–1 fees. In order
to ensure that shareholders are credited
for all sales charges previously paid in
connection with a purchase of fund
328 Section 11(a) of the Act makes it unlawful for
a fund or its principal underwriter to make an
exchange offer to the fund’s shareholders or to
shareholders of another fund on any basis other
than the relative net asset values of the shares to
be exchanged, unless the terms of the offer are
approved by the Commission or comply with
Commission rules governing exchanges.
329 Rule 11a–3(b)(4).
330 Offers of Exchange Involving Open-End
Investment Companies and Unit Investment Trusts,
Investment Company Act Release No. 15494, at text
following n.28 (Dec. 23, 1986) [51 FR 47260 (Dec.
31, 1986)].
331 See supra note 141 and accompanying text.
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shares, we propose to amend rule 11a–
3(b)(4) to require funds to also give
shareholders credit for the payment of
ongoing sales charges.
We request comment on our proposed
treatment of ongoing sales charges in
rule 11a–3.
• Are there reasons not to treat a sales
load and an ongoing sales charge in the
same way when determining the
amount of sales load due upon an
exchange? Should we require funds to
also give credit for any marketing and
service fee paid under rule 12b–2 when
calculating the sales load due upon an
exchange? Should we require funds to
also give credit for any 12b–1 fees
previously paid on the exchanged
shares? If so, should we limit the credit
to fees paid in excess of 25 basis points
(i.e., the asset-based sales charge
component of 12b–1 fees)? Would our
proposed amendments to rule 11a–3
result in significant operational
difficulties? Is there a simpler or less
costly method of accomplishing the goal
of ensuring that investors receive credit
for ongoing sales charges during rule
11a–3 exchanges than the approach we
are proposing?
jdjones on DSK8KYBLC1PROD with PROPOSALS2
2. Deferred Sales Loads Upon Exchange
Rule 11a–3 prohibits funds from
imposing a deferred sales load at the
time of an exchange.332 The provision
was designed to remove the incentive
for fund underwriters to induce
shareholders to make exchanges in
order to accelerate its collection of a
deferred sales load.333 Under the rule, a
fund may not treat an exchange as a
redemption for purposes of assessing a
deferred sales load, and thus may
impose a deferred sales load only when
the acquired shares are ultimately
redeemed.334 When the deferred load is
imposed, the fund must determine the
amount of the deferred load by ‘‘tacking’’
(i.e., adding) the time the shareholder
held shares of the exchanged fund to the
time the shareholder held shares of the
acquired fund.335 However, in
determining the amount of the deferred
load, a fund may toll (i.e., exclude) the
time the acquired shares are held if a
new sales load is not charged upon the
exchange and credit is given to the
investor for any 12b–1 fees paid with
respect to the acquired shares.336
332 Rule
11a–3(b)(3).
Rule 11a–3 Adopting Release, supra note
186, at text following n.28.
334 Rule 11a–3(b)(5).
335 Id.
336 Rule 11a–3(b)(5)(i). The rule provides an
analogous provision for acquired shares that have
a CDSL. Rule 11a–3(b)(5)(ii). The rule recognizes
that CDSLs typically are reduced over time to
reflect amounts paid by investors indirectly through
333 See
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We propose to modify the ‘‘tolling’’
provision of rule 11a–3 to permit funds,
in determining the amount of deferred
sales load due upon ultimate
redemption, to provide credit only for
the sales charge component of any assetbased distribution fee, i.e., the ongoing
sales charge. Because the marketing and
service fee is not considered to be an
alternative sales charge under our
proposal, we would not require funds to
give credit for such fees when
determining the sales load payable upon
an exchange. In addition, we propose to
modify the rule to clarify that funds
must provide credit for ongoing sales
charges in terms of the cumulative rate
of the ongoing sales charge previously
paid rather than the amount of fees
paid. As discussed previously, we
understand that funds generally do not
have the ability to track dollar amounts
of 12b–1 fees that are attributable to
individual shareholder accounts.337 In
addition, requiring that credit be given
in terms of rates rather than dollar
amounts would make rule 11a–3
consistent with the method of
calculating maximum sales loads under
rule 6c–10(b).338
• Should rule 11a–3 require funds to
give shareholders credit for the payment
of any marketing and service fee when
relying on the tolling provisions? We
request comment on any aspect of our
proposed changes to rule 11a–3. Should
rule 11a–3 operate in terms of dollar
amounts instead of rates? Would it be
difficult or costly for funds to comply
with the new requirements? Is it
difficult or costly for funds today to
comply with the tolling provisions of
rule 11a–3? Is our understanding correct
that funds generally do not have the
ability to track dollar amounts of 12b–
1 fees? Would it be difficult or costly for
funds to track these amounts?
a 12b–1 plan. We reasoned that ‘‘if a shareholder is
making any payments for distributions through a
12b–1 plan, those payments should be reflected in
a commensurate reduction of the CDSL owed, [but]
* * * tolling would prevent a shareholder from
receiving credit for the 12b–1 payments made while
holding the acquired shares. * * *’’ See Offers of
Exchange Involving Registered Open-End
Investment Companies and Unit Investment Trusts,
Investment Company Act Release No. 16504, at text
following n.35 (July 29, 1988) [53 FR 30299 (Aug.
11, 1988)] (revised proposal of rule 11a–3). Thus,
rule 11a–3 permits tolling of the time the acquired
shares are held only if ‘‘a credit is given to investors
for any 12b–1 fees with respect to the acquired
shares. * * *’’ Rule 11a–3 Adopting Release, supra
note 186, at text accompanying n.35.
337 See supra note 170 and accompanying text.
338 See supra Section III.D.1 of this Release.
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L. Other Proposed Conforming
Amendments
1. Rule 17a–8
Rule 17a–8 provides an exemption
from section 17(a) of the Act to permit
mergers of funds with certain of their
affiliated persons, including other funds
(affiliated funds), subject to certain
conditions.339 Among other
requirements, the rule requires the
board of the merging fund to have made
certain determinations, the surviving
fund to keep certain records, and the
shareholders of the merging fund to
approve of the merger.340 The rule
allows for affiliated funds to merge in
the absence of a shareholder vote, if,
among other conditions, the 12b–1 fees
of the surviving company are no greater
than the 12b–1 fees of the merging
company.341 This condition prevents
12b–1 fees from being instituted or
increased as a result of a merger on
which the acquired fund’s shareholders
have not had an opportunity to vote.342
We propose to preserve this protection
by amending rule 17a–8 to replace
references to rule 12b–1 with references
to rule 12b–2(b) or (d) and rule 6c–
10(b).343
• We request comment on this
proposed revision. Should we continue
to permit affiliated funds to merge in
reliance on this provision in light of our
new approach to asset-based
distribution fees and the different role
that fund directors would have in
overseeing these fees under our
proposal? Is there another approach we
should take in amending rule 17a–8 to
conform with our proposal?
2. Rule 17d–3
When the Commission adopted rule
12b–1 in 1980, it also adopted rule 17d–
3 because a fund’s payments for
distribution under a rule 12b–1 plan
may involve it in a ‘‘joint enterprise’’
with an affiliated person that otherwise
would be prohibited by section 17(d) of
the Act and rule 17d–1 unless an
application regarding the joint
arrangement was filed with the
Commission and granted by order.344
339 ‘‘Affiliated person’’ is defined in section 2(a)(3)
of the Act.
340 See rule 17a–8(a)(2), (a)(5), and (a)(3),
respectively.
341 Rule 17a–8(a)(3)(iv).
342 Investment Company Mergers, Investment
Company Act Release No. 25666 (July 18, 2002) [67
FR 48512 (July 24, 2002)].
343 See proposed amendments to rule 17a–
8(a)(3)(iv).
344 See 1980 Adopting Release, supra note 23, at
section titled ‘‘Proposed Rule 17d–3’’ (rule 17d–3
was adopted in the same release as rule 12b–1).
Section 17(d) of the Act and rule 17d–1, in general,
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The rule grants an exemption for funds
to enter into agreements with certain
affiliated persons and the fund’s
principal underwriter in connection
with the distribution of its shares,
provided that such an agreement is in
compliance with rule 12b–1, among
other requirements.345
We believe that under our proposed
new rules, funds should continue to be
afforded the exemption provided by rule
17d–3 with respect to distribution
payments made to certain affiliated
persons and the principal underwriter,
so long as those payments are consistent
with the conditions set forth in
proposed rule 12b–2 and amended rule
6c–10.346 We therefore propose to revise
rule 17d–3(a) to replace the reference to
12b–1 with references to rule 12b–2(b),
rule 12b–2(d) and rule 6c–10(b) in order
to permit a fund to enter into an assetbased distribution fee arrangement with
an affiliated underwriter.347
• We request comment on any aspect
of this proposed revision. Would the
revised role of directors in approving
asset-based distribution fees under our
proposal make this type of exemption
less warranted? Is there another
approach we should take in revising
rule 17d–3 to conform with our
proposal?
jdjones on DSK8KYBLC1PROD with PROPOSALS2
3. Rule 18f–3
Rule 18f–3 permits funds to offer
multiple classes of fund shares. Section
(f) of the rule permits funds to convert
shares of one class to shares of another
class after a specified period of time,
provided that, among other things, the
expenses (including 12b–1 fees) charged
to the converted class are no higher than
the expenses of the original share class.
We believe that, under our proposed
amendments, funds should continue to
be able to convert shares under the same
conditions. We believe that expenses
attributable to proposed rule 12b–2 and
prohibit an investment company from entering into
a ‘‘joint enterprise or other joint arrangement or
profit-sharing plan’’ (as defined in the rule) with
any affiliated person or principal underwriter (or
their affiliated persons) unless the Commission by
order grants an exemption before the agreement
goes into effect.
345 The Commission stated that prior review and
approval as required by rule 17d–1 would not be
necessary if the safeguards of rule 12b–1 have
already been applied to the arrangement. 1979
Proposing Release, supra note 33. The exemption
does not extend to arrangements for the joint
sharing of distribution costs by funds that are
affiliates (or affiliates of affiliates) of each other
(e.g., mutual funds in the same fund complex). 1980
Adopting Release, supra note 23, at section titled
‘‘Proposed Rule 17d–3.’’
346 We note that fund boards would continue to
review and scrutinize arrangements involving assetbased distribution fees and ongoing sales charges,
as discussed above. See supra section III.D.4.
347 See proposed amendments to rule 17d–3(a).
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proposed amendments to rule 6c–10
should be taken into account when
making these conversions, much like
rule 12b–1 expenses are today. We
therefore propose that rule 18f–3(f)(ii)
be amended to delete the reference to
12b–1 fees and replace it with
references to fees under rule 12b–2(b),
rule 12b–2(d) and rule 6c–10(b).348
• We request comment on any aspect
of this revision. Is there another
approach we should take in revising
rule 18f–3 to conform with our
proposal?
4. Forms N–3, N–4, and N–6
Form N–3 is the registration form
used by insurance company separate
accounts registered as management
investment companies that offer
variable annuity contracts. Instruction 2
to Item 7(a) requires separate accounts
to disclose, among other things, the
principal activities for which 12b–1
payments are made and the total
amount spent under a 12b–1 plan in the
most recent fiscal year, as a percentage
of net assets. We believe that most of the
information required to be disclosed by
Instruction 2 to Item 7(a) would
continue to be useful to investors and
the Commission, and thus we propose
to amend Instruction 2 to Item 7(a) to
replace references to rule 12b–1 and
12b–1 plans with references to assetbased distribution expenses incurred
under rule 12b–2(b), rule 12b–2(d) and
rule 6c–10(b). The proposal would
eliminate the requirement that
registrants disclose the total amount
spent in the most recent fiscal year
(although this information would
continue to be available in funds’
financial statements), and would instead
require registrants to provide a
description of asset-based distribution
fees. As discussed above, disclosure of
the aggregate total of asset-based
distribution fees may not be helpful to
investors because it primarily reflects
the size of the fund and not the
distribution activities that are paid for
with these amounts.349 The proposal
would retain the requirement that
registrants list the principal types of
activities for which asset-based
distribution fees are charged.
As discussed above, under our
proposals funds would not be required
to have written ‘‘plans’’ that are
supervised and approved by the board
of directors. We therefore propose to
eliminate paragraphs (ii) and (iii) of
Item 21(f) because these items relate to
the specific operation of a 12b–1 plan
348 See
349 See
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that would no longer exist under our
proposal.350
• We request comment whether we
should retain any of these parts of Item
21(f).
We believe, however, that the
information required to be disclosed in
paragraph (i) of Item 21(f), which
requires registrants to disclose the
manner in which amounts paid by the
registrant under a 12b–1 plan were
spent, would continue to be useful to
investors and the Commission. This
information may be relevant to an
investor making an investment decision
because it discloses the types of services
the fund (and its investors) may receive
in exchange for these fees. We propose
to amend Item 21(f) to eliminate
references to the 12b–1 plan, and
instead require disclosure of the
principal activities paid for through
asset-based distribution expenses
incurred under rule 12b–2(b), rule 12b–
2(d) and rule 6c–10(b). For the reasons
discussed above, we also propose to
amend Instruction 5 to Item 26(b)(ii) 351
to delete any references to 12b–1
plans.352 However, registrants would be
required to provide the same
information with respect to expenses
and reimbursements accrued pursuant
to rule 12b–2(b), rule 12b–2(d) and rule
6c–10(b).
• We request comment on any aspect
of these proposed revisions to Form N–
3.
We are also proposing to amend the
fee tables in Forms N–4 and N–6, the
registration forms used by insurance
company separate accounts registered as
unit investment trusts that offer variable
annuity contracts and variable life
insurance contracts, respectively. We
propose to replace existing references to
‘‘distribution [and/or service] (12b–1)
fees’’ with a new defined term, ‘‘assetbased distribution fees.’’ We also
propose to add new instructions that
would define the term ‘‘asset-based
distribution fee’’ as ‘‘all asset-based
distribution fees paid under rule 12b–
2(b), rule 12b–2(d), and rule 6c–10(b).’’
• We request comment on these
proposed revisions to Forms N–4 and
N–6.
5. Form N–SAR
We are proposing to amend the
instructions to Form N–SAR, the
350 Item 21(f)(ii) requires a registrant to disclose
whether any interested person or director has a
financial interest in the operation of the 12b–1 plan.
Item 21(f)(iii) requires disclosure of the anticipated
benefits of the plan to the fund.
351 Instruction 5 to Item 26(b)(ii) explains how
registrants should include expenses related to 12b–
1 fees in the calculation of their performance data.
352 See proposed amendments to Instruction 5 to
Item 26(b)(ii).
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reporting form that is used by mutual
funds for filing annual and semi-annual
reports with the Commission.353 Form
N–SAR currently requires funds to
answer a series of five questions about
their 12b–1 plans in a yes/no or fill-inthe-blank format, which provides the
Commission information regarding the
use and amount of 12b–1 fees. The first
of these questions asks a fund to state
whether it has adopted a rule 12b–1
plan, and if the answer is ‘‘no,’’ the fund
need not answer the next four
questions.354 Because under our new
approach funds would no longer be
required to have 12b–1 plans, funds
would answer ‘‘no’’ to the first question,
and would not be required to respond
to the remaining four questions. Under
the proposed amended instructions,
funds with share classes subject to a
grandfathered 12b–1 plan (as discussed
in Section N.3 below) would respond
‘‘yes’’ to the first question, and provide
the information required in the
remaining questions. Funds that do not
have grandfathered 12b–1 plans would
answer ‘‘no’’ to the first question, and
would not be required to respond to the
remaining four questions.
Although the operation of
grandfathered 12b–1 fees would differ
in certain ways from current 12b–1 fees
if the proposal is adopted (primarily
because there would no longer be board
approval of a 12b–1 plan), those
differences should not affect the
disclosures required under Form N–
SAR, and this information could
continue to be useful to the Commission
and investors.
• We request comment on our
proposed changes to Form N–SAR.
Should we delete the Form N–SAR
questions related to 12b–1 plans entirely
and not require funds with
grandfathered share classes to answer
the questions? Or should we amend the
questions so that they apply not only to
funds with a 12b–1 plan, but also to any
fund with asset-based distribution fees
pursuant to our proposed new rule 12b–
2 and amended rule 6c–10? Is there a
continuing need for the information to
be disclosed in the questions related to
12b–1 plans in Form N–SAR if our
proposal is adopted?
jdjones on DSK8KYBLC1PROD with PROPOSALS2
6. Regulation S–X
Mutual funds must include in their
registration statements and shareholder
reports the financial statements required
353 Mutual funds that have effective registrations
statements for their shares under the Securities Act
are required to file annual and semi-annual reports
with the Commission on Form N–SAR under
section 30(b) of the Act and rule 30b1–1.
354 Item 40 of Form N–SAR.
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by Regulation S–X.355 As part of this
requirement, mutual funds file a
statement of operations listing their
income and expenses.356 Under the
expense category, funds currently must
state separately all amounts paid in
accordance with a plan adopted under
rule 12b–1.357 We propose to delete the
reference to rule 12b–1 and replace it
with a requirement that funds list
separately, in two line items in the
statement of operations, the portion of
this expense that represents marketing
and service fees under proposed rule
12b–2(b), and the portion of this
expense that represents ongoing sales
charges under proposed amendments to
rule 6c–10(b) or other fees under rule
12b–2(d).358 Multiple-class funds would
be permitted to disclose the marketing
and service fees and ongoing sales
charges incurred by each class either in
the statement of operations or in a note
to the financial statements, so that
investors in each class would have an
understanding of the expenses paid by
their particular distribution
arrangement. This change is designed to
provide investors with information
about marketing and service fees and
ongoing sales charges in a fund’s
financial statements and is consistent
with the proposed changes to the
prospectus fee table.359 In addition,
funds that receive reimbursements
relating to distribution would continue
to report these reimbursements as a
negative amount and deduct them from
current 6c–10(b), 12b–2(b) or (d)
expenses in the statement of operations.
• We request comment on the
proposed amendments. Would listing
ongoing sales charges in the statement
of operations help investors understand
that they are paying a sales charge as
part of their investment in the fund?
Should this information be presented in
the statement of operations separately
for each class of the fund? Is a note to
the financial statement the appropriate
place to provide this information? If not,
where should we require disclosure of
class-specific information? Should we
355 Item 27 of Form N–1A. Article 6 of Regulation
S–X contains special rules applicable to the
financial statements of registered investment
companies. 17 CFR 210.6–01 et seq.
356 Rule 6–07 of Regulation S–X contains the
requirements for an investment company’s
statement of operations. 17 CFR 210.6–07. The
statement of operations reports changes in a fund’s
net assets resulting from the amount of net
investment income, net realized gains and losses on
investments, and net unrealized appreciation or
depreciation of investments.
357 17 CFR 210.6–07.2(f).
358 Shares subject to grandfathering under
proposed rule 12b–2(d) would continue to list assetbased fees as a single line item, as under current
practices.
359 See supra Section III.J of this Release.
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also require that the conversion period
for the ongoing sales charge be included
in shareholder reports to provide
investors with a regular reminder and
reference for how long the fee would be
charged?
M. Potential Impact of Proposed Rule
Changes
Our rule proposals are designed to
resolve many of the difficulties that
investors, as well as fund directors,
managers, underwriters, and
intermediaries, have experienced with
rule 12b–1 and 12b–1 fees over the
years. We also recognize that, if
adopted, our proposals would affect
how some fund groups and their
distributors conduct business. The
benefits and potential impacts of the
proposed rule changes on various
market participants, which we
summarize below, are also discussed
further in the Cost-Benefit Analysis
contained in Section V of this Release.
1. Fund Investors
Our proposals are designed to make it
easier for fund investors to understand
fund expenses. As a result, investors
would be better able to select the fund
or fund class that offers the combination
of costs and services that is most
advantageous for them. In addition, our
proposals would provide for equivalent
limitations on sales charges for
shareholders who invest in a fund
through a class of shares that charges
front-end sales loads and those who
choose to invest in a class of shares that
bears an ongoing sales charge. We
believe the proposals would yield
investors two benefits. First, they would
protect investors from the imposition of
excessive sales loads, in furtherance of
the goals of section 22(b) of the Act,360
by limiting the cumulative amount of
sales charges that an investor could bear
directly or indirectly.361 Second, they
would promote a fairer allocation of
distribution costs among investors who
invest through different share classes by
limiting the extent to which one class of
shares (e.g., class C shares) may bear
these costs. In addition, the proposed
rule amendments may lead to lower
distribution costs if greater retail price
competition develops.
Some investors wrote to us urging the
elimination of rule 12b–1 as a way of
reducing the cost of owning mutual
funds.362 Although one consequence of
360 See
supra note 20.
infra Section III.N.3 (discussing
grandfathered share classes).
362 See, e.g., Comment Letter of Melvyn H. Mark
(June 17, 2007); Comment Letter of Jack Thomas
361 See
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the proposed rule amendments may be
to reduce distribution costs, the
elimination of asset-based sales charges
would not eliminate the need to
compensate fund intermediaries for
fund distribution and for the other
services they provide. Investors who do
not want to pay 12b–1 fees have
available to them a range of funds that
do not charge these fees, although
investors in these funds may pay
distribution costs through other means.
In recent years, expenses of funds as a
group have begun to decline as more
investors have sought funds with lower
expenses, and as index funds and
exchange-traded funds have become
more popular with investors.363 We
believe that more transparent disclosure
of fund expenses may help investors to
better evaluate different fund options.
This transparency also may lead to
greater competition among funds and
ultimately downward pressure on fund
costs.
2. Fund Intermediaries and Distributors
jdjones on DSK8KYBLC1PROD with PROPOSALS2
We received comments from a large
number of financial planners, brokerdealer representatives, and brokerage
firm managers who expressed concern
that the ‘‘trail commissions’’ or ‘‘service
fees’’ they receive from the proceeds of
12b–1 fees might be cut off as a result
of this rulemaking, and they could no
longer provide ongoing services to their
customers.364 These proposals should
address these concerns.365
Approximately 80 percent of fund assets
that are subject to 12b–1 fees are
charged 12b–1 fees of 25 basis points or
less. They therefore would not be
subject to the portion of our rule
proposals related to ongoing sales
charges.366
Intermediaries that may be affected by
our proposed rules are primarily brokerdealers that currently receive payments
from the sale of classes of fund shares
that pay 12b–1 fees that exceed 25 basis
(June 19, 2007); Comment Letter of Weiwan Ng
(June 19, 2007).
363 See, e.g., Fee Trends Report, supra note 22
(discussing the decline in expense ratios during the
past 20 years, but noting that the expense ratios of
stock funds and bond funds increased in 2009).
364 See, e.g., Comment Letter of Jill Shannon
(Aug. 6, 2007); Comment Letter of Bernard Smit
(Oct. 9, 2007); Comment Letter of Eric Connors
(June 19, 2007)). See also Comment Letter Type A
and Comment Letter Type B.
365 But see supra notes 100 and 168 of this
Release.
366 According to industry statistics derived from
Lipper’s LANA Database analyzed by our staff,
funds that charge 12b–1 fees have aggregate assets
of $4.86 trillion, which we assume is the source of
payments for trail commissions or services fees (or
a combination) to intermediaries. 12b–1 fees of 25
basis points or less are charged on approximately
82 percent of these assets ($4.0 trillion).
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points (e.g., class C shares). Under our
rule proposals, funds could continue to
pay broker-dealers 12b–1 fees at
previously approved levels for
grandfathered shares.367 For shares
issued after the compliance date, fund
underwriters would likely reduce the
stream of payments when the shares
convert to a class that pays no more
than 25 basis points of asset-based
distribution expenses (e.g., class A
shares) or else find a different source of
revenue to fund the payments. The
amount of time before conversion would
depend on the amount of sales load
charged on the class A shares, i.e., the
reference load, and the rate of the
ongoing sales charge (the amount of
asset-based distribution fees that
exceeds 25 basis points). Thus, for
example, if a fund offers class A shares
with a 5.25 percent front-end load and
class C shares with an ongoing sales
charge of 75 basis points, then the class
C shares would have to convert no later
than seven years from the time of
purchase.368 This consequence flows
from the premise (discussed above) that
amounts paid by funds in excess of the
marketing and service fee are charged as
an alternative to sales loads, and thus
are properly limited by the NASD sales
load caps.
Some commenters and roundtable
participants described ‘‘level load’’
classes of shares as providing for an
alternative to front-end or spread-load
arrangements, and thus acknowledged
them as a form of sales load designed to
support distribution of fund shares.369
Others, however, have asserted that the
12b–1 fees associated with level load
funds (often 100 basis points) pay for
valuable ongoing investment advice
provided by the intermediary, and are
an alternative to mutual fund wrap fee
programs, which often charge a 100
basis point (or greater) wrap fee.370 The
367 See
infra Section III.N of this Release.
calculated the length of the conversion
period by dividing the rate of the front-end load
(5.25%) by the rate of the ongoing sales charge
(0.75%).
369 See, e.g., Roundtable Transcript, supra note
109, at 198–99 (Richard Phillips, K&L Gates) (‘‘I
think you have got to separate the 25 basis point
service fee from the 75 basis point sales
compensation fee, or broker’s compensation fee.
* * * The 75 basis point substitute for the frontend load * * * is pure sales compensation.’’).
370 See, e.g., Comment Letter of Gregory A. Keil
(June 1, 2007) (‘‘The current ‘Class C’ share is really
the next step toward a more ‘advice driven’ model
* * * removing a ‘transaction cost’ from the
equation—and applying an ‘‘always-on’’ Advisory
Fee to a DISCRETIONARY investment vehicle—the
mutual fund. * * *’’); Comment Letter of Daryl
Nitkowski (July 19, 2007) (‘‘In fact, I believe the
typical 1% fee charged on class C shares represents
the best option for clients who want continuing
advice, but do not want to have a fee based
account.’’).
368 We
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use of fund assets to finance personal
advisory services (rather than support
fund distribution), however, raises
issues regarding whether those advisory
services provided by an intermediary to
a customer years after the sale ought to
be payable from fund assets. Such
expenditures arguably do not relate to
the operation of the fund or to the
distribution of its shares.
• We request comment on these
matters. Are asset-based distribution
fees associated with level load share
classes an efficient means to pay for
ongoing investment advice?
With respect to level load share class
arrangements, roundtable panelists and
commenters raised questions regarding
the applicability of the Investment
Advisers Act of 1940 (‘‘Advisers
Act’’) 371 to intermediaries that receive
those ongoing fees.372
• We request comment on these
matters, and whether the conversion
provisions of our proposed rules would
appropriately address them by requiring
a nexus between the sale of a share of
a mutual fund and the amount of
ongoing sales charges an intermediary’s
customer pays through the fund.
Finally, we note that our proposed
relaxation of restrictions on retail price
competition could provide fund
intermediaries with greater control over
the pricing of fund shares sold to their
customers by permitting intermediaries
to establish their own sales loads
specifically tailored for their customers.
This may result in greater competition
371 15
U.S.C. 80b.
372 Intermediaries
that are broker-dealers are
excluded from the definition of investment adviser
under the Advisers Act with respect to advice they
provide that is ‘‘solely incidental to the conduct of
[their] business as a broker or dealer’’ and for which
they receive ‘‘no special compensation.’’ Section
202(a)(11)(C) of the Advisers Act [15 U.S.C. 80b–
2(a)(11)(C)]. Some commenters asserted that brokerdealers receiving 12b–1 fees are ineligible for this
exclusion. See, e.g., Comment Letter of Ron A.
Rhoades (June 18, 2007) (‘‘It is clear from various
comments recently submitted by broker-dealer firm
registered representatives, as well as * * * industry
representatives and the ICI, that 12b–1 fees are
being utilized as ‘special compensation’ for advice
which is ongoing * * * and which clearly cannot
be considered incidental to the mutual fund sales
transaction * * *. I would submit that the payment
of 12b–1 fees for such purposes violates the
Investment Advisers Act, when such fees are paid
in connection with brokerage (not investment
advisory) accounts.’’); Comment Letter of Harold
Evensky (June 26, 2007). See also Roundtable
Transcript, supra note 109, at 203 (Barbara Roper)
(‘‘The other thing I would just like to point out,
having listened to today’s discussion, this advice
we’re getting doesn’t sound remotely like anything
I would call solely incidental to product sales. And
these fees sound a lot like special compensation for
advice.’’). See also Beagan Wilcox Volz, Class
Action Firm Mounts Legal Attack on 12b–1 Fees,
Ignites (Apr. 9, 2010) (discussing recent lawsuits
alleging that broker-dealers may not properly
receive 12b–1 fees without registration as
investment advisers).
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among intermediaries and in particular
may impact smaller broker-dealers that
lack the distribution capacity and
negotiating ability of larger brokerdealers. However, some smaller brokerdealers may use this alternative to create
new pricing structures that permit them
to better compete with larger brokerdealers.
• We request comment on the likely
effects on competition that may result
from our proposal, including the effects
with regard to smaller broker-dealers.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
3. Fund Managers and Principal
Underwriters
Our proposals would largely preserve
existing distribution arrangements, and
should provide fund managers,
directors, etc., with greater legal
certainty regarding many distribution
financing practices that have developed
over the years.373 In this regard, our
proposals would respond to the many
calls we have received from mutual
fund managers and others to revise rule
12b–1 in a way that recognizes that 12b–
1 fees are today a substitute for sales
loads, and to eliminate the procedural
requirements of the rule that they view
as outdated.374
Today’s proposals are designed to
address the criticism of funds and fund
managers expressed by investors, the
academic community, and the financial
press who argue that rule 12b–1 fees
may not collectively benefit fund
shareholders because they do not
produce economies of scale and, in fact,
operate to increase fund expense
ratios.375 We anticipate that the
proposed rules, if adopted, would shift
the focus from whether fund expenses
are increased by a 12b–1 fee to whether
the sales charges imposed by a
particular fund are appropriate in light
of the services provided by the
intermediary. This is the issue we
373 One of the uncertainties involves whether
fund boards can appropriately approve
continuation of 12b–1 fees for funds that are no
longer selling shares. See Standard & Poor’s, Closed
Funds and 12b–1 Fees (Aug. 2008) (https://
www2.standardandpoors.com/spf/pdf/index/
concept_12B1-Fess&ClosedFunds.pdf) (the
existence of 12b–1 fees in funds closed to new
investments may seem ‘‘counter-intuitive,’’ but may
be appropriate when viewed as a substitute for a
sales load).
374 See supra Section II.E.
375 See, e.g., Haslem, supra note 108; William
Dukes et al., Mutual Fund Mortality, 12b–1 Fees,
and the Net Expense Ratio, 29 J. Fin. Res. 235
(2006); Charles Trzcinka & Robert Zweig, An
Economic Analysis of the Cost and Benefits of SEC
Rule 12b–1, Monograph Series in Finance and
Economics 67 (Leonard N. Stern School of
Business, NYU) (1990). See also William P. Dukes
& James B. Wilcox, The Difference Between
Application and Interpretation of the Law as It
Applies to SEC Rule 12b–1 Under the Investment
Company Act of 1940, 27 New Eng. L. Rev. 9 (1992).
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believe investors should be exploring
before they decide to invest in a fund
and pay sales charges.
4. Small Fund Groups
Some fund and broker-dealer industry
participants expressed concern about
the possible effects of changes to rule
12b–1 on smaller fund groups. Several
asserted that use of fund assets to pay
for distribution has played an important
role in permitting smaller fund groups
to compete with larger fund groups for
the attention of intermediaries by
permitting them to access a wide array
of distribution networks.376 Of
particular importance to small funds is
their continued ability to use fund
assets to pay for participation in fund
supermarkets,377 which are an
important means by which investors
find smaller fund groups.378 A number
of studies of the role of brokers and fund
supermarkets in selling shares of mutual
funds offered by smaller fund groups
appear to support these assertions.379
In developing our proposals, we have
considered their potential effect on
smaller fund groups. A representative of
a smaller fund group participated in our
roundtable discussion, and our staff met
with representatives from other small
fund groups to listen to their concerns
376 See, e.g., Roundtable Transcript, supra note
109, at 67–68 (Mellody Hobson, Ariel Capital
Management). See also Comment Letter of
Thornburg Investment Management (July 19, 2007)
(‘‘[L]arge brokerage firms have increasingly become
more open to using funds managed by independent
advisors, rather than relying entirely on in-house
managed products’’ because of compensation from
12b–1 fees); Comment Letter of the Securities
Industry and Financial Markets Association (July
19, 2007) (‘‘[A]vailability of 12b–1 fees makes
smaller funds more attractive to larger
intermediaries, and correspondingly smaller
intermediaries, that do not enjoy the same
economies of scale as larger ones, are able to
support and offer a broader choice of funds for their
clients’’); Comment Letter of the ICI (July 19, 2007)
(‘‘[T]he ability of small funds to assess asset-based
distribution fees has enabled these funds to remain
competitive by allowing them to gain access to a
wider array of distribution channels * * *’’).
377 See supra note 96.
378 See Comment Letter of Charles Schwab & Co.,
Inc. (July 16, 2007) (‘‘Repeal of rule 12b–1 would
undoubtedly restrict a fund’s ability to rely on
supermarkets and their superior infrastructure, and,
in particular, we believe it would have a
disproportionate impact on smaller and new funds
that lack the resources outside of fund assets to pay
for shareholder servicing.’’).
379 Conrad S. Ciccotello et al., Supermarket
Distribution and Brand Recognition of Open-End
Mutual Funds, 16 Fin. Servs. Rev. 309 (Winter
2007) (https://findarticles.com/p/articles/
mi_qa3743/is_200701/ai_n25499878) (fund families
that are focused and smaller in size are more likely
to rely on fund supermarkets for distribution);
Xinge Zhao, The Role of Brokers and Financial
Advisors Behind Investments Into Load Funds
(August 2003) (https://ssrn.com/abstract=438700)
(brokers and financial advisors are more likely than
self-directed investors to allocate investment dollars
to smaller funds).
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47099
and explore ways in which we might
address them.
We believe that our proposal reflects
consideration of the concerns small
fund groups shared with us, and would
preserve their ability to compete with
larger fund groups. Based on an analysis
of data collected from the Lipper LANA
Database by our staff, we estimated that
approximately 108 ‘‘small fund groups,’’
offered 189 classes of fund shares to the
public.380 Our analysis found that of
these classes, 166 (88 percent) either
charged no 12b–1 fee or charged a 12b–
1 fee of 25 basis points or less.381 The
remaining 23 classes (12 percent), under
our proposal, would be required to
comply with the limits on ongoing sales
charges, reduce their distribution
expenditures, or otherwise change their
distribution arrangements.
Alternatively, as discussed above, where
non-distribution related expenses are
now paid under 12b–1 plans, many
funds may be able to allocate that
portion of their existing 12b–1 fees to
administrative expenses, and thus
ensure that their asset-based
distribution expenses fall within the
limits of the 25 basis points marketing
and service fee.382
Only 11 of the small fund groups (6
percent) offered class C shares, and fund
assets attributable to these classes
amounted to only $60 million of assets
(0.2 percent of small fund group assets).
Based on this data, we do not believe
that our proposals would require many
small funds to restructure their fund
classes.383
• We request comment on the impact
of our proposals on small fund groups.
In particular, we request comment on
the competitive impact of our rule
proposals on smaller fund groups. Is
380 We are using, for purposes of our estimates,
the definition of ‘‘small business’’ or ‘‘small entity’’
that we use for purposes of the Regulatory
Flexibility Act [5 U.S.C. 601, et seq.]. Rule 0–10
under the Act defines a ‘‘small entity’’ for purposes
of the Act as a group of related management
companies (funds) that has net assets of $50 million
or less as of the end of its most recent fiscal year.
381 111 classes (59 percent) do not have a 12b–
1 plan in effect.
382 See supra Section III.C of this Release. See
also Roundtable Transcript, supra note 109, at 89
(Mellody Hobson, Ariel Capital Management)
(explaining that Ariel funds may treat 15 basis
points of a 40 basis point fund supermarket fee as
a sub-transfer agent fee.).
383 Our staff also evaluated the potential impact
of our proposal on somewhat larger fund groups—
those with less than $250 million of assets under
management—and obtained similar results. This
group consisted of 191 fund groups that offered 497
share classes. Of these classes, 397 (79.9 percent)
carried no 12b–1 fee or a fee of 25 basis points or
less. Only 22 of the 191 fund groups offered class
C shares (11.5 percent), with total assets of
approximately $400 million (3.5 percent of the
assets of these fund groups). See also Section V.B
of this Release.
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this data correct? Should our rules treat
small fund groups differently than larger
fund groups?
jdjones on DSK8KYBLC1PROD with PROPOSALS2
5. Retirement Plans
Many investors invest in mutual
funds through tax-advantaged
retirement plans, such as 401(k)
plans.384 Some of these funds use fund
assets to compensate plan
administrators for services provided to
plans and plan participants, including
recordkeeping, sub-accounting,
transaction processing, account
maintenance services, and participant
education.385 Many of these payments
essentially reimburse plan
administrators for costs they incurred to
provide services (such as shareholder
recordkeeping) that typically funds
would have to bear as operational
expenses for direct accounts.386 Other
payments, in whole or in part, may be
distribution related, and thus many
funds today make them to plan
administrators and financial
intermediaries pursuant to a rule 12b–
1 plan.387 Different funds take different
approaches to paying these expenses.
Some funds may specifically identify
operational costs and pay them outside
of rule 12b–1.388 Other funds might, for
convenience, use 12b–1 fees to pay all
of these expenses to avoid the need to
determine exactly which of the
expenses contribute to fund
distribution.389
384 According to data compiled by the ICI, 36
percent of long-term mutual fund assets were held
in tax-advantaged retirement plans as of the end of
2009. See 2010 ICI Fact Book, supra note 6, at 112.
385 See Comment Letter of The Spark Institute,
Inc. (July 17, 2007).
386 See Roundtable Transcript, supra note 109, at
79 (Charles P. Nelson, Great-West Retirement
Services).
387 See Deloitte Consulting LLP, Inside the
Structure of Defined Contribution/401(k) Plan Fees:
A Study Assessing the Mechanics of What Drives
the ‘All-In’ Fee (Spring 2009—updated June 2009)
(conducted by Deloitte Consulting LLP for the ICI)
(https://www.ici.org/pdf/
rpt_09_dc_401k_fee_study.pdf) (noting portions of
the distribution fee may be used to compensate
financial intermediaries and service providers for
services provided to the plan and its participants
and to offset recordkeeping and administration
costs). To the extent that plan administrators
receive these fees as compensation for the sale of
fund shares, broker-dealer registration may be
required unless an exemption is available. See
supra note 168. As discussed previously, brokerdealer registration would be required if a plan
administrator received the proceeds of an ‘‘ongoing
sales charge’’ under the proposal.
388 See Thomas P. Lemke & Gerald T. Lins,
Mutual Funds Sales Practices § 5:1 (Aug. 2009)
(noting that third-party services in retirement plans
may be paid by employer subsidies, direct charges
to employees, or fees included in mutual fund
expenses, such as rule 12b–1 fees and service fees).
389 See Paul G. Haaga, Jr. & Michele Y. Yang,
Practicing Law Institute, Distribution of Mutual
Fund Shares: Rule 12b–1, Corporate Law and
Practice Course Handbook Series (June 1998)
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According to the Investment
Company Institute, retirement plan
assets are typically invested in low cost
funds.390 Approximately 80 percent of
401(k) plan assets are held in mutual
fund share classes that pay no 12b–1
fees or 12b–1 fees of 25 basis points or
less.391 If our proposals are adopted, we
would therefore expect that funds could
continue to make the payments from the
proceeds of the marketing and service
fee.
Some funds with higher 12b–1 fees
may identify a portion of those
expenditures as not distribution related
and treat them accordingly, and may
thus be able to reduce their distribution
related payments so that they do not
exceed the limits of the marketing and
service fee. As a result, these funds
would not be subject to the ongoing
sales charge limits discussed above.
Other funds, however, may be required
by our rule proposals to treat a portion
of their 12b–1 fee as an ongoing sales
charge and provide for a conversion
period. We understand that many plan
administrators currently do not track
and age shares both because plan
beneficiaries do not pay taxes on capital
gains realized on sales of shares in
retirement plans and because many (or
most) plans do not offer share classes
that impose CDSLs.392 Plan
administrators would have to either
develop this capability, which most
other intermediaries have, or offer only
classes of shares that do not impose an
ongoing sales charge, i.e., classes of
shares that carry an asset-based
distribution fee of only 25 basis points
or less.393
A small number of funds today issue
a class of shares created especially for
retirement plans, often called ‘‘R
(indicating that rule 12b–1 fees may cover things
that are not purely ‘‘sales’’ or ‘‘distribution’’ and
pointing out that many fund groups subsidize the
cost of 401(k) recordkeeping).
390 See ICI, The Economics of Providing 401(k)
Plans: Services, Fees and Expenses, 2008 (Aug.
2009) (https://www.ici.org/pdf/fm-v18n6.pdf).
391 See id. at 9.
392 See Comment Letter of Charles P. Nelson (June
19, 2007) (‘‘B and C shares usually aren’t used by
group retirement plan platforms due to the backend loads that are assessed, which cause
recordkeeping problems at the participant level.’’).
Some retirement plans do, however, invest in share
classes that require the tracking of share lots. See
The Economics of Providing 401(k) Plans: Services,
Fees, and Expenses, supra note 390 at Appendix
(the ICI estimates that approximately one percent of
401(k) assets invested in mutual funds are invested
in class B shares). We also understand that in light
of rule 22c–2, some plan administrators now track
the holding periods of fund shares to ensure that
redemption fees are properly assessed.
393 This issue is also raised in the context of
insurance company separate accounts, as discussed
in Section III.H of this Release, supra. We discuss
the potential costs of implementing a conversion
feature in Section V of this Release, infra.
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shares.’’ R type shares typically carry a
12b–1 fee of 50 to 100 basis points that
generates sufficient revenue to pay for a
substantial amount of plan expenses.
The Commission staff estimates that less
than two percent of plan assets are
invested in R shares.394 Treating
amounts deducted in excess of 25 basis
points as an ongoing sales charge and
eventually converting these shares may
not be a viable option for retirement
plans with R share classes because plan
expenses are ongoing. Thus, our
proposal would likely make R shares a
less attractive investment option for
plans to offer.
We request comment on the potential
consequences of our rule proposals on
R shares, and whether investors would
be harmed.395 We also note that public
policy, as embodied in the securities
laws we administer and the laws
administered by other agencies, favors
transparency of expenses.396
• Do R share classes subsidize
significant plan expenses or obscure
plan costs by bundling them with
mutual fund costs? Are R shares most
attractive to plan sponsors that either
are unable or choose not to bear plan
expenses as an employee benefit? Does
this tend to obscure that plan
participants are paying the costs
themselves through their investments?
Do payments to plan administrators
from the proceeds of 12b–1 fees on R
shares pay for services that may not be
exclusively attributable to the funds in
which those assets are invested? If so,
then are fund assets potentially being
used to pay for services to non-fund
investors (i.e., not for exclusive benefit
of fund investors)? 397
394 The staff’s estimate is based in part on
information obtained from Lipper’s LANA
Database.
395 We believe that our proposal will complement
disclosure initiatives proposed by the Department
of Labor (‘‘DOL’’), which were designed to ensure
that retirement plan participants and beneficiaries
could make informed investment decisions about
their retirement savings. Fiduciary Requirements
for Disclosure in Participant-Directed Individual
Account Plans, 73 FR 43014 (July 23, 2008). The
proposed DOL regulation would require, among
other things, enhanced disclosure of the fees and
expenses of certain retirement plans and their
investment options. Id.
396 See, e.g., Employee Retirement Income
Security Act of 1974 (29 U.S.C. 1001, et seq.); U.S.
Dept. of Labor, Reasonable Contract or Arrangement
Under Section 408(b)(2)—Fee Disclosure (Dec. 7,
2007) [72 FR 70988, 70995 (Dec. 13, 2007)]. See also
U.S. Dept. of Labor, Reasonable Contract or
Arrangement Under Section 408(b)(2)—Fee
Disclosure (July 6, 2010) [75 FR 41600 (July 16,
2010)] (interim final rule).
397 We understand that representatives from the
fund industry have asserted that because the plan
rather than plan participants is the legal owner of
the fund shares, the use of plan assets will
exclusively benefit the fund shareholder. This
reliance on legal ownership is, however,
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N. Transition
If we adopt the rule and amendments
we are proposing today, we expect to
provide for a transition period in order
to minimize disruption and costs to
funds, fund shareholders, and those
who participate in the distribution of
fund shares.
1. Effective Date
We would expect to provide for an
effective date within 60 days of issuing
a release adopting the proposed
amendments, which would permit (but
not require) funds to take advantage of
the new rules quickly.
• We request comment on the
effective date.
2. Compliance Period
We would anticipate providing a
compliance period of at least 18 months
after the effective date in the adopting
release for funds to come into
compliance with rule 12b–2, amended
rule 6c–10, and the other amendments,
for new shares sold. Although we want
to provide fund shareholders with the
benefits we believe will be afforded by
the rule amendments as soon as
possible, we are sensitive to the
operational consequences of the changes
we are proposing, and the potential
complexities of altering existing fund
distribution arrangements. We believe a
period of 18 months should be sufficient
for funds and fund managers to make
the necessary changes to their operating
systems, distribution and other
agreements, and registration statements.
• We request comment on the length
of the compliance period, particularly in
light of the ‘‘grandfathering’’ provisions
we describe below.
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3. Grandfathering
a. Grandfathered Classes and Shares
Five-year grandfathering period.
Under our proposal, funds would be
required to comply with the changes
discussed above with respect to all
shares issued after the compliance date
of the new rules. We would provide a
five-year grandfathering period after the
compliance date for share classes issued
prior to the compliance date, and that
deduct fees pursuant to rule 12b–1 as it
exists today, after which those shares
would be required to be converted or
exchanged into a class that does not
deduct an ongoing sales charge.398 New
inconsistent with the justifications given for the use
of fund assets to pay for sub-accounting, transfer
agency and other plan expenses. If the plan is the
owner for purpose of this analysis, then only the
cost of effecting plan transactions and maintaining
records (and not transactions of plan beneficiaries)
would be legitimate fund expenses.
398 Proposed rule 12b–2(d).
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sales would not be permitted in
grandfathered share classes after the
compliance date of the new rules.399
We are proposing this five-year
grandfathering period so that investors,
including those in classes currently
subject to rule 12b–1 plans, would
benefit from the protections provided by
the proposed new rules. The
grandfathering period is also designed
to avoid unnecessarily disrupting
existing distribution arrangements
under which fund underwriters may
have advanced commissions to pay
dealers who have sold fund shares, and
who may depend upon cash flow from
existing rule 12b–1 fees. The five-year
grandfathering period would provide
time for funds and dealers to revisit and
revise existing arrangements to reflect
the approach to asset-based distribution
fees we are proposing today. This period
could allow the existing 12b–1 classes
to wind down in an orderly manner.
The five-year period is designed to
allow sufficient time for funds and their
boards to institute any necessary
conversion or exchange procedures, and
prepare to transition all remaining
assets out of grandfathered 12b–1
classes.
We request comment on the proposed
grandfathering period for the transition
of existing shares into shares that
comply with any new rules we adopt.
• Does this approach make sense in
light of the compelling need for the
regulatory changes we have discussed in
this Release? Should we not provide a
grandfathering period and instead
require compliance immediately?
Should we provide a shorter or longer
period than five years (e.g., one, three,
eight, or ten years)? Instead of a fiveyear grandfathering period, should we
permit the grandfathering of 12b–1
share classes to continue indefinitely?
• Should the proposed grandfathering
period apply only to certain types of
classes, such as ‘‘level load’’ share
classes, and not apply to other classes,
permitting them to convert on their own
schedules? What benefits might result
from such an approach? Should the
proposed grandfathering period apply
only to classes that charge a certain
level of 12b–1 fees (e.g., 12b–1 fees
greater than 50 or 75 basis points)?
399 Dividends or other distributions on the old
shares, however, could be reinvested in the same
share class as the shares on which the dividend or
distribution was declared. These investments are
not considered ‘‘sales’’ of securities for purpose of
the Securities Act and this grandfathering
provision. See Interpretation of the Division of
Corporation Finance Relating to Dividend
Reinvestment and Similar Plans, Securities Act
Release No. 5515 (July 22, 1974), 4 SEC Docket 623
(Aug. 6, 1974).
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47101
Alternative transition approaches. We
also request comment on alternative
approaches to carrying out the transition
of existing share classes into classes that
comply with any new rules we adopt.
• Should we adopt a ‘‘sunset’’
provision requiring that, by a certain
date in the future, all share classes that
do not conform to the new rules must
be converted or exchanged into share
classes that do conform to the new rule?
Should we require, in connection with
this approach, that shares in an existing
fund class that are charged 12b–1 fees
at a certain rate per annum be converted
or exchanged into shares of a class that
are charged a total of marketing and
service fees and ongoing sales charges at
the same or lower rate per annum? For
example, under this approach, shares in
an existing class that are currently
charged a 12b–1 fee of 100 basis points
would have to be converted or
exchanged into a class that charges a
marketing and service fee of no more
than 25 basis points, and an ongoing
sales charge of no more than 75 basis
points for a limited time period. Should
such an approach also take into account
the existence of contingent deferred
sales loads in existing classes or classes
into which shareholders may be
converted or exchanged?
• In addition, if we were to adopt this
approach, when should we require that
all fund shares be converted or
exchanged into shares that comply with
the new rules? By the compliance date
of the rules (i.e., 18 months), or within
a shorter period (e.g., six months or one
year) or longer period (e.g., two, three,
five or seven years) of time? Should we
exclude from the sunset provision any
shares (such as certain B shares) that by
their terms already convert
automatically into shares with no
ongoing sales charge?
• We request comment whether
certain share classes would encounter
special difficulty in complying with the
proposed five-year transition period. For
example, R share classes (which often
charge a 50 basis point asset-based
distribution fee for an indefinite period)
may not be designed to convert to
another class, and are often structured
to pay certain costs that might otherwise
be paid by the plan provider or the plan
participants. If these classes are required
to transition into a class that does not
charge an ongoing sales charge after five
years, this may result in a situation in
which fees used to pay for these services
may no longer be available. However, as
discussed previously, this situation
could also arise after the conversion
period of an ongoing sales charge R
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share class under our proposal.400 Does
the proposed grandfathering period pose
any special issues for certain share
classes? If so what type of issues, and
how should we deal with them? Should
we exempt any funds or share classes
from the requirement to eventually end
existing 12b–1 share classes? Should we
provide different grandfathering periods
for different funds or classes? If so, how
should we identify and define those
funds or classes?
• Should we take another approach to
dealing with the problem of old 12b–1
share classes other than grandfathering
or a sunset provision, and if so what
should that approach require? Should
we instead require funds to make
special exchange offers to shareholders
of old classes?
Funds could comply with the new
rules by adding a conversion feature to
newly issued shares. These funds would
disclose in their prospectuses that
shares issued before a specified date
(the compliance date or earlier) will not
convert on the same schedule as new
shares would convert.
• Would this approach confuse
shareholders? If so, should we require
that shares offered under the new rules
be issued in a separate class from
grandfathered shares?
b. Operation of Grandfathered Classes
During the grandfathering period,
under proposed rule 12b–2(d), funds
could continue to charge 12b–1 fees on
grandfathered share classes at the same
(or lower) rate as was approved in the
fund’s 12b–1 plan.401 A fund that wants
to increase the rate of distribution fees,
as a result, would have to comply with
the proposed new rules. Because the
level of fees charged on old share
classes could not be increased, we do
not believe any investor protection
purpose would be served by requiring
these funds to continue to have a formal
12b–1 plan, if we adopt these proposed
rules. Thus, directors could eliminate
mandatory provisions of 12b–1 plans
that require board annual approval,
quarterly reports, and allow for board or
shareholder termination of plans.402
Directors would continue to exercise
responsibility over the 12b–1 plans in
accordance with their general oversight
responsibilities. In addition, pursuant to
their broad authority, directors could
terminate the plan at any time.
After the expiration of the proposed
grandfathering period, grandfathered
shares would be required to be
converted or exchanged into a class of
400 See
supra Section III.M.5.
rule 12b–2(d)(2).
402 Proposed rule 12b–2(d)(1).
401 Proposed
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shares that does not charge an ongoing
sales charge. We are concerned that
permitting the deduction of an ongoing
sales charge on grandfathered fund
shares could continue to result in
shareholders overpaying for
distribution. In addition, it may lead to
operational and administrative
difficulties in identifying the assetbased distribution fees that the
shareholders may have already paid and
providing proper credit for these fees.
Not permitting the deduction of ongoing
sales charges on grandfathered shares
that have been exchanged or converted
is likely to reduce investor confusion
and provides equal treatment to
investors.
Because under both rule 12b–1 and
our proposal a shareholder vote is
required to materially increase the rate
of a 12b–1 fee, we would also require
that the marketing and service fee of the
class that the grandfathered shares are
exchanged or converted into not be
higher than the 12b–1 fee charged on
the shares in the last fiscal year. This is
designed to ensure that shareholders are
not transitioned into a class that charges
higher asset-based distribution fees than
they agreed to when they originally
bought the fund.
We request comment on any aspect of
the proposed grandfathering provision.
• Should we require that directors
continue to have specific, annual
approval duties pursuant to existing
rule 12b–1 until those fees are no longer
collected? Should the rule provide
further flexibility in addition to what we
propose? We request comment on how
grandfathered 12b–1 fees should be
presented in the prospectus fee table.
Should classes with grandfathered 12b–
1 fees be required to separate and label
their distribution fees just as they would
under our proposed amendment to the
fee table (i.e., by assigning the first 25
basis points charged as a marketing and
service fee and the remainder as an
ongoing sales charge)? Is there another
label for grandfathered 12b–1 fees that
would be descriptive without a
reference to ‘‘12b–1’’?
• Instead of providing requirements
regarding which class grandfathered
shares would need to be transitioned
into after the expiration of the
grandfathering period, should we
instead leave the decision to the
discretion of the board? If so, should we
provide any guidance to the board, and
what should that guidance provide? For
example, should we require that the
board take into account the length of
time that the grandfathered shares have
already paid 12b–1 fees, the rate of the
ongoing sales charge that might be
charged, the technical capabilities of the
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fund and its service providers, or other
factors?
4. Shareholder Voting
For funds that decide to convert
current 12b–1 share classes to conform
with the proposed rules, proposed rule
12b–2 would prohibit a fund from
instituting a marketing and service fee
unless the fee has been approved by a
vote of at least a majority of outstanding
voting securities.403 A shareholder vote
would not be required if the fund: (i)
Currently deducts from fund assets
annual 12b–1 fees of 25 basis points or
less, and does not increase the rate of
the fee; or (ii) reduces the amount of the
12b–1 fees it currently deducts to an
annual rate of 25 basis points or less,
and renames the 12b–1 fee a ‘‘marketing
and service fee.’’ We understand that
approximately two-thirds of fund
classes either do not deduct a 12b–1 fee,
or deduct a 12b–1 fee of 25 basis points
or less annually. The proposed rule also
would not require funds that currently
impose a 12b–1 fee to obtain
shareholder approval if the combined
ongoing sales charge and marketing and
service fee would not exceed amounts
that could be deducted under a 12b–1
plan in effect at the time the proposed
amendments, if adopted, become
effective. In those instances, funds only
would be required to separate the 12b–
1 fee into a marketing and service fee
and an ongoing sales charge, and treat
each fee in conformity with the new
rule and rule amendments.
We believe that, in the circumstances
described above, a shareholder vote
would serve no useful purpose because
shareholders have already implicitly
approved the fee, and a shareholder vote
would thus impose unnecessary costs
on funds and their shareholders.
• We request comment on whether a
shareholder vote would serve any
purpose in either of these situations.
IV. Paperwork Reduction Act
Certain provisions of our proposal
would result in new or altered
‘‘collection of information’’ requirements
within the meaning of the Paperwork
Reduction Act of 1995 (‘‘PRA’’).404 The
Commission is therefore submitting
proposed rule 12b–2 and proposed
amendments to rule 6c–10 and Form N–
SAR under the Act; proposed
amendments to Forms N–1A and N–3
under the Act and the Securities Act;
and proposed amendments to Schedule
14A and rule 10b–10 under the
Exchange Act to the Office of
Management and Budget (‘‘OMB’’) for
403 See
404 44
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proposed rule 12b–2(b)(3).
U.S.C. 3501–3520.
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
review in accordance with 44 U.S.C.
3507(d) and 5 CFR 1320.11. Responses
to the collection of information
requirements of our proposals would
not be kept confidential.
The proposed amendments to rule 6c–
10 would result in a new collection of
information requirement within the
meaning of the PRA. The title for the
collection of information requirement is
‘‘Rule 6c–10 under the Investment
Company Act of 1940, ‘Exemptions for
Certain Open-End Management
Investment Companies to Impose
Deferred Sales Loads and Other Sales
Charges.’ ’’ If adopted, this collection
would not be mandatory, but would be
required in order for a fund to deduct
asset-based distribution fees in excess of
the proposed limits in rule 12b–2.
Proposed rule 12b–2 would result in
a new collection of information
requirement within the meaning of the
PRA. The title for the collection of
information requirement is ‘‘Rule 12b–2
under the Investment Company Act of
1940, ‘Investment Company Distribution
Fees.’ ’’ If adopted, this collection would
not be mandatory, but would be
required in order for funds to deduct
certain asset-based distribution fees. In
addition, our proposal would rescind
rule 12b–1 and its associated collection
of information requirement. We are
submitting to OMB the proposed
rescission of rule 12b–1’s collection of
information requirement.
The Commission is also proposing
amendments to existing collection of
information requirements titled ‘‘Form
N–1A under the Investment Company
Act of 1940 and Securities Act of 1933,
‘Registration Statement of Open-End
Management Companies.’ ’’ Compliance
with the disclosure requirements of
Form N–1A is mandatory. The
Commission is also proposing
amendments to existing collection of
information requirements titled ‘‘Form
N–3 under the Investment Company Act
of 1940 and Securities Act of 1933,
‘Registration Statement of Separate
Accounts Registered as Management
Investment Companies.’ ’’ Compliance
with the disclosure requirements of
Form N–3 is mandatory. The
Commission is also proposing
amendments to existing collection of
information requirements titled ‘‘Form
N–SAR under the Investment Company
Act of 1940, ‘Semi-Annual Report for
Registered Investment Companies.’ ’’
Compliance with the disclosure
requirements of Form N–SAR is
mandatory. The Commission is further
proposing amendments to existing
collection of information requirements
titled ‘‘Regulation 14A under the
Securities Exchange Act of 1934 and the
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Investment Company Act of 1940,
‘Commission Rules 14a–1 through 14a–
16 and Schedule 14A.’’ Compliance with
the disclosure requirements of
Regulation 14A is mandatory. The
Commission is also proposing
amendments to existing collection of
information requirements titled ‘‘Rule
10b–10.’’ Compliance with the
disclosure requirements of rule 10b–10
is mandatory.
Finally, the Commission is also
proposing a number of technical and
conforming amendments that would not
amend the existing collection of
information burdens for rules 11a–3,
17a–8, 17d–3, and 18f–3 under the
Investment Company Act, and Forms
N–4 and N–6, and Regulation S–X
under the Securities Act and the
Investment Company Act. These
technical and conforming amendments
would not constitute new or altered
collections of information because they
would not alter the legal requirements
of these rules and forms.405 We estimate
that the approved burdens for these
rules and forms would not change if our
proposal is adopted.
An agency may not conduct or
sponsor, and a person is not required to
respond to, a collection of information
unless it displays a currently valid
control number. OMB has not yet
assigned control numbers to the new
collections for proposed rule 12b–2 and
amended rule 6c–10. The approved
collection of information associated
with Form N–1A, which would be
revised by the proposed amendments,
displays control number 3235–0307.
The approved collection of information
associated with Form N–SAR, which
would be revised by the proposed
amendments, displays control number
3235–0330. The approved collection of
information associated with Form N–3,
which would be revised by the
proposed amendments, displays control
number 3235–0316. The approved
collection of information associated
with Schedule 14A, which would be
revised by the proposed amendments,
displays control number 3235–0059.
405 As discussed in the cost-benefit analysis in
Section V of this Release, infra, we have estimated
that complying with these amended rules and forms
would take the same amount of time and cost the
same amount of money as complying with the
existing rules and forms, with the exception of rule
11a–3. The additional costs that the staff has
estimated that funds may incur as a result of our
proposed amendments to rule 11a–3 are not related
to collections of information in the rule (certain
disclosure, recordkeeping, and notice
requirements), but are instead a result of system
changes that funds may undertake. As a result, we
do not expect that these proposed technical and
conforming rule and form amendments would
change existing approved collection of information
burdens for any of these rules and forms.
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The approved collection of information
associated with rule 10b–10, which
would be revised by the proposed
amendments, displays control number
3235–0444.
A. Rule 6c–10
Proposed rule 6c–10(c) would give
funds and their underwriters the option
of offering classes of shares that could
be sold by dealers subject to
competition in establishing sales charge
rates. A fund could rely on this
provision if it discloses its election on
Form N–1A. This disclosure would be a
collection of information within the
meaning of the PRA. The collection of
information for rule 6c–10(c), however,
is incorporated into the total collection
of information burden for our
amendments to Form N–1A, discussed
below. As a result, the collection of
information burden for proposed rule
6c–10(c) is not a separate collection of
information within the meaning of the
PRA.
B. Rescission of Rule 12b–1
We are proposing to rescind rule 12b–
1. If adopted, the rescission would
eliminate the current collection of
information requirement for rule 12b–1
in its entirety. Therefore, there would
no longer be a collection of information
burden for rule 12b–1.
C. Rule 12b–2
Proposed rule 12b–2(b) would permit
funds to deduct a ‘‘marketing and
service fee’’ from fund assets that is
limited to the maximum rate permitted
by NASD Conduct Rule 2830 for
‘‘service fees.’’ In order to institute or
increase the rate of a marketing and
service fee after the initial public sale of
class shares, proposed rule 12b–2(b)(3)
would require a fund to obtain approval
from a majority of the class’s
shareholders. As under proposed rule
6c–10(b)(3), funds would obtain
shareholder approval by soliciting
proxies from shareholders, which would
be a collection of information under the
PRA on Schedule 14A under the
Exchange Act. As noted above,
Schedule 14A has an approved
collection of information which our
proposed amendments would change.
As a result, the collection of information
burden for proposed rule 12b–2(b)(3) is
not a separate collection of information,
but is incorporated into the estimated
paperwork burden for Schedule 14A.
Proposed rule 12b–2(c) would
maintain the restrictions in current rule
12b–1(h) that prohibit funds from using
brokerage commissions to finance
distribution. Among other things,
proposed rule 12b–2(c) would maintain
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the requirement that a fund (and its
board of directors) approve policies and
procedures designed to prevent: (i) The
persons responsible for selecting brokers
and dealers to effect the fund’s portfolio
securities transactions from taking into
account the brokers’ and dealers’
promotion or sale of shares issued by
the fund or any other registered
investment company; and (ii) the fund,
or any investment adviser or principal
underwriter of the fund, from entering
into any agreement or other
understanding under which the fund
directs portfolio securities transactions
to a broker or dealer to pay for the
distribution of fund shares. The
requirement to adopt these policies and
procedures would be a collection of
information under the PRA, and would
be mandatory in order to direct
brokerage transactions to a broker or
dealer that distributes fund shares. The
Commission has determined that these
collections of information would
continue to be necessary to protect
against the inappropriate use of fund
assets to finance distribution, and
would continue to be used by the
Commission and its examination staff to
monitor these activities.
As discussed in the most recent PRA
update to rule 12b–1, we understand
that funds (if they intend to pay
brokerage commissions to brokers and
dealers who distribute their shares)
generally adopt these policies and
procedures when the fund is created,
and incur any burden associated with
this collection of information at that
time. We assume that all funds that are
currently operating have already
adopted these policies and procedures
(if relevant), and therefore only new
funds that begin to operate in the future
will incur this burden. As previously
estimated in the most recent update to
the rule 12b–1 PRA, the staff estimates
that approximately 300 new funds
would begin operations annually that
would comply with proposed rule 12b–
2(c) and adopt these policies and
procedures. Based on information
received during conversations with fund
representatives, the staff estimates that
adopting these policies and procedures
would take a total of approximately 1
hour of the board of directors’ time as
a whole, at an internal time cost
equivalent rate of $4500 per hour.406
The staff further estimates that
preparing these policies and procedures
for adoption would take approximately
3 hours of internal fund counsel time,
406 The staff has estimated the average cost of
board of director time as $4500 per hour for the
board as a whole, based on information received
from funds, intermediaries, and their counsel.
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at an internal time cost equivalent rate
of $316 per hour.407 Finally, the staff
estimates that it would cost funds
approximately $800 in outside counsel
time (2 hours multiplied by an
estimated $400 per hour for outside
counsel time)408 to adopt these policies
and procedures.
Therefore, the collection of
information related to adopting directed
brokerage policies and procedures
pursuant to proposed rule 12b–2(c)
would require a total annual burden of
300 hours of director time (at a total
internal time cost equivalent of
$1,350,000),409 900 hours of inside
counsel time (at a total internal time
cost equivalent of $284,400),410 and
$240,000 in outside counsel
expenses.411 The total annual number of
respondents would be 300, the total
number of responses would also be 300,
and the annual burden per respondent
would be 4 hours and $800 in costs.
• We request comment on these
estimates and assumptions. If
commenters believe these estimates and
assumptions are not accurate, we
request they provide specific data that
would allow us to make a more accurate
estimate.
D. Form N–1A
Form N–1A is the form that funds use
to register with the Commission under
the Investment Company Act and to
offer their shares under the Securities
Act.412 As discussed previously, the
407 The
staff estimates that the internal time cost
equivalent for time spent by internal counsel is
$316 per hour. This estimate, as well as all other
internal time cost estimates made in this analysis
(unless otherwise noted) is derived from SIFMA’s
Management & Professional Earnings in the
Securities Industry 2009, modified by Commission
staff to account for an 1800-hour work-year and
multiplied by 5.35 to account for bonuses, firm size,
employee benefits and overhead or from SIFMA’s
Office Salaries in the Securities Industry 2009,
modified by Commission staff to account for an
1800-hour work-year and multiplied by 2.93 to
account for bonuses, firm size, employee benefits
and overhead.
408 The staff has estimated the average cost of
outside counsel as $400 per hour based on
information received from funds, intermediaries,
and their counsel.
409 This estimate is based on the following
calculations: (1 hour of directors time × 300 newly
formed funds = 300 hours); (300 hours × $4500 per
hour = $1,350,000).
410 This estimate is based on the following
calculation: (3 hours of inside counsel time × 300
newly formed funds = 900 hours); (900 hours ×
$316 per hour = $284,400).
411 This estimate is based on the following
calculation: ($800 cost of outside counsel time ×
300 newly formed funds = $240,000).
412 There are two types of Form N–1A filings: (i)
Initial filings; and (ii) annual post-effective
amendments. Funds usually incur significantly
more time and incur greater costs when first
registering a fund under their initial N–1A filings
than when filing their annual post-effective
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proposed amendments would require
funds that file Form N–1A to: (i)
Eliminate the line item currently titled
‘‘Distribution and/or Service (12b–1)
Fee’’ and include two new line items (as
relevant) titled ‘‘Marketing and Service
Fee’’ and ‘‘Ongoing Sales Charge;’’ (ii)
revise prospectus narrative disclosure
on asset-based distribution fees; and (iii)
revise the SAI disclosure regarding
asset-based distribution fees. The
Commission believes that these changes
in the collection of information should
better enable fund investors to
understand the purpose and use of the
asset-based distribution fees that they
may pay. These changes will be used to
better monitor and oversee the use of
asset-based distribution fees by funds,
and assist investors in obtaining
information about the use of fund assets.
Preparing Form N–1A is a collection of
information under the PRA and is
mandatory.
1. New Defined Term
The proposed amendments would
add the defined term ‘‘Asset-Based
Distribution Fee’’ to the general
instructions of Form N–1A.413 This term
would be used in other parts of our
proposed amendments to the form. The
additional definition would not affect
the form’s collection of information
requirements and therefore would not
change current paperwork burden
estimates.
2. Revised Fee Table
The proposed amendments would
require funds, in the fee table of Form
N–1A, to replace the current line item
titled ‘‘Distribution and/or Service (12b–
1) Fees’’ with two line items titled
‘‘Marketing and Service Fee’’ and
‘‘Ongoing Sales Charge,’’ as relevant.
Only funds that charge asset-based
distribution fees would be affected by
these proposed amendments. Funds
would be able to refer to the same
information about asset-based
distribution fees that they use to
complete the 12b–1 line item currently
in the fee table. All information
necessary to disclose these fees in the
fee table would be readily available, and
the staff estimates that funds would not
require any additional resources to
disclose the fees on two lines, instead of
one. Therefore, the staff estimates that
updates. Therefore, we separately estimate the
burden for each type of filing.
413 The proposal would define an ‘‘Asset-Based
Distribution Fee’’ as ‘‘a fee deducted from Fund
assets to finance distribution activities pursuant to
rule 12b–2(b) (‘‘Marketing and Service Fee’’), rule
12b–2(d), or rule 6c–10(b) (‘‘Ongoing Sales
Charge’’).’’ Proposed General Instructions to Form
N–1A.
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funds would not incur any additional
hourly burdens or costs to complete the
fee table as we propose to amend it. As
a result, the staff estimates that the
proposed amendments to the fee table
would not change the collection of
information currently approved by OMB
to complete the fee table in Form N–1A,
either initially or when submitting a
post-effective amendment.
• We request comment on these
assumptions. If commenters believe
these assumptions are not accurate, we
request they provide specific data that
would allow us to make a more accurate
estimate.
3. Prospectus Revisions
The proposal would amend Item 12(b)
of Form N–1A, which currently requires
funds that have adopted 12b–1 plans to
disclose information about the operation
of the plan in the prospectus. The
proposal would eliminate this
requirement, and instead require funds
to disclose whether they charge a
marketing and service fee or an ongoing
sales charge, and if they do, to disclose
the rate of the fees and the purposes for
which they are used. A fund that
imposes an ongoing sales charge would
be required to disclose the number of
months (or years) before the shares
would automatically convert to another
class without an ongoing sales charge.
In addition, we would require a fund
offering multiple classes of shares in a
single prospectus (each with its own
method of paying distribution expenses)
to describe generally the circumstances
under which an investment in one class
may be more advantageous than an
investment in another class.
Based on information received during
conversations with fund representatives,
the staff estimates that funds filing
initial Form N–1A registrations would
expend approximately the same amount
of time and costs to provide the
narrative prospectus disclosure on assetbased distribution fees under our
proposal as they expend under the
current disclosure requirements.
The proposed amendments would
also require funds that deduct assetbased distribution fees to revise their
narrative prospectus disclosure in posteffective amendments. The staff further
estimates that the funds would need to
incur a one-time cost and time
expenditure to revise and update
existing narrative prospectus disclosure
to comply with the proposal. After this
one-time revision and update is
complete, the staff estimates that
ongoing costs and time expenditures
would remain the same as current
estimates because we expect the revised
disclosures to be of similar length and
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complexity as the previous disclosure.
The staff expects that the revised
narrative prospectus disclosure would
be similar in length to the current
narrative, and thus would not change
the number of pages in the prospectus
or change printing costs of the
prospectus.414 The staff estimates that
funds would use outside legal resources
to prepare this one-time amendment to
reflect the proposed new framework.
The staff expects that all funds in a fund
family would engage in this one-time
update at the same time, and therefore
the costs for revising a series prospectus
would be shared among all funds in the
family, thereby reducing the cost for
each post-effective update filer. Based
on an analysis of data received on Form
N–SAR and information received from
fund representatives, the staff estimates
that there are approximately 379 fund
families that may be affected by this
proposed change. The staff further
estimates that, on average, each of these
fund families would incur
approximately $2000 in one-time costs
(for outside legal counsel drafting and
review) and expend 10 hours in internal
personnel time (at an internal time cost
equivalent rate of $316 per hour) to
revise item 12(b) of Form N–1A to
comply with the proposed changes. The
staff therefore estimates that funds will
incur a one-time burden of 3710 hours
(at an internal cost equivalent of
$1,197,640) and $758,000 in outside
costs associated with this proposed
revision to Item 12(b) of Form N–1A.415
The staff estimates that the proposed
amendments would not change the
ongoing currently approved collection
of information for Item 12(b) of Form N–
1A.
• We request comment on these
estimates and assumptions. If
commenters believe these estimates and
assumptions are not accurate, we
request they provide specific data that
would allow us to make a more accurate
estimate.
4. Statement of Additional Information
The proposal would amend a number
of items contained in the SAI portion of
Form N–1A. Item 19(g) currently
requires funds to describe in detail the
material aspects of their 12b–1 plans,
and related agreements, in the SAI.
Under the proposal, 12b–1 plans would
no longer be required, and
grandfathered funds would no longer be
required to have written ‘‘plans’’ that are
supervised and approved by the board
of directors; therefore, the proposal
would eliminate paragraphs 2 through 6
of Item 19(g).416 However, Item 19(g)(1)
(which requires disclosure of the
material aspects of a 12b–1 plan,
including a list of the principal
activities paid for under the plan and
the dollar amounts spent on each
activity over the last year), may help
investors to better understand how the
fund uses asset-based distribution fees,
and the proposal would retain it in
substance. The proposal would amend
Item 19(g)(1) to eliminate references to
a 12b–1 plan, and instead require
disclosure of the principal activities
paid for through asset-based distribution
fees (both ongoing sales charges and
marketing and service fees).
The proposal would add new
paragraph (d) to Item 25, which would
require funds that have elected to
externalize the sales charge pursuant to
proposed rule 6c–10(c) to disclose this
election on Form N–1A. This disclosure
is designed to inform interested
investors of the fund’s election. The
proposal would also make technical
conforming changes to Instruction 3(b)
to Item 3; Instruction 5 to Item 26(b)(4);
and Item 27(d)(1) (and Instruction 2(a)(i)
to Item 27(d)(1)) to replace references to
12b–1 fees and plans with references to
the appropriate types of asset-based
distribution fee under the proposal.
Finally, the proposal would eliminate
existing Item 28(m) of Form N–1A,
which requires a fund to attach its rule
12b–1 plan and any related agreements
as an exhibit to its registration
statement. The exhibit would be
unnecessary because proposed rule
12b–2 does not require a written plan.
The staff estimates that the proposed
amendments to the SAI would result in
overall time and cost savings for funds.
Funds would incur savings because of
the reduced time required and lower
costs to prepare disclosure materials for
Item 19(g).417 The staff further estimates
that responding to proposed paragraph
(d) of Item 27 would entail little
additional time and no costs, as it
would only require a fund to make a
single affirmative statement (if
416 See
414 Based
on conversations with fund
representatives, the staff understands that, in
general, unless the page count of a prospectus is
changed by at least 4 pages, the printing costs
would remain the same.
415 These estimates are based on the following
calculations: (379 × 10 hours = 3790 hours); (3790
hours × $316 per hour = $1,197,640); (379 × $2000
= $758,000).
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supra note 313 and accompanying text.
most SAIs are not printed in
advance, but are instead printed on demand when
requested. The staff estimates that the proposal
would not result in a change in printing costs
because the staff does not expect that the number
of pages of the SAI would be reduced as a result
of the proposal, and if there were any reduction;
any savings would be minimal due to the few
occasions on which the SAI is printed.
417 Generally,
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applicable) that the fund has taken the
election. The staff estimates that the
other proposed technical and
conforming amendments to the SAI
would not result in changes in the
hourly burdens or cost because they
would not change the legal or disclosure
obligations of funds.
Therefore, based on conversations
with fund representatives, the staff
estimates that the proposed
amendments to the SAI would result in
a net time savings of approximately 10
hours for each fund’s initial filing and
of 1 hour for each post-effective
amendment (all of which time would be
spent by fund counsel at a time cost
equivalent rate of $316 per hour). Based
on a review of information filed with
the Commission on Form N–SAR, the
staff estimates that there are
approximately 300 funds with a 12b–1
plan that newly file each year and 7367
funds that have adopted a 12b–1 plan
that file post-effective amendments. The
staff further estimates that the
amendments would reduce costs
incurred for outside counsel associated
with completing the SAI, by $500 for
each initial filing and $150 for each
post-effective amendment. Therefore,
the staff estimates that all funds
submitting their initial SAI filing would
experience a reduction of 3000 hours (at
an internal cost equivalent of $948,000)
and a cost savings of $150,000.418 The
staff also estimates that all funds filing
post-effective amendments will
experience a reduction of 7367 hours (at
an internal cost equivalent of
$2,327,972) and cost savings of
$1,105,050.419
5. Change in Burden
In the most recent Paperwork
Reduction Act submission for Form N–
1A, the staff estimated that for each
fund portfolio or series, the initial filing
burden is approximately 830.47 hours at
a cost of $20,300, and the post-effective
amendment burden is approximately
111 hours at a cost of $8894. This
hourly burden includes time spent by
in-house counsel, back office personnel,
compliance professionals, and others in
preparing the form. The costs include
that of outside counsel to prepare and
review these filings.
As discussed above, in total the staff
estimates that our proposed
amendments to Form N–1A would
418 These estimates are based on the following
calculations: (300 × 10 hours = 3000 hours); (3000
hours × $316 per hour = $948,000); (300 × $500 =
$150,000).
419 These estimates are based on the following
calculations: (7367 × 1 hour = 7367 hours); (7367
hours × $316 per hour = $2,327,972); (7367 × $150
= $1,105,050).
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result in net time savings of
approximately 10 hours for each fund’s
initial filing (for a new total estimate of
820.47 hours) and of 1 hour for each
post-effective amendment (for a new
total estimate of 110 hours).420 The staff
further estimates that the proposed
amendments would reduce costs spent
on outside counsel associated with
completing Form N–1A, by $500 for
each initial filing (for a new total
estimate of $19,800) and $150 for each
post-effective amendment (for a new
total estimate of $8744). The staff also
estimates that the proposed
amendments would require each fund
family with any funds that would file a
post-effective amendment to incur
approximately $2000 in one-time costs
and expend 10 hours in internal
personnel time.
The staff assumes that only funds that
charge asset-based distribution fees
would be affected by our proposed
amendments to Form N–1A and would
realize these reduced burdens and cost
savings. The staff estimates that, each
year, there are approximately 7367
funds with 12b–1 plans that file posteffective amendments, and would
therefore be affected by our proposed
amendments. The staff estimates that an
additional 300 funds with asset-based
distribution fees would file an initial
Form N–1A each year after our
proposed amendments would go into
effect. Based on these estimates, the staff
estimates that funds would save a total
of 3000 hours and $150,000 when
submitting initial Form N–1A filings
each year.421 In addition, the staff
anticipates that funds would save
approximately 7367 hours, and
$1,105,050 annually when preparing
post-effective updates to Form N–1A.422
Finally, as discussed above, the staff
further estimates that all fund families
that file post-effective amendments and
have adopted 12b–1 plans would incur
a one-time burden of 3790 hours (at an
internal cost equivalent of $1,197,640)
and $758,000 in outside costs when
preparing post-effective amendments to
comply with the proposed amendments
for the first time.423
420 This is based on the estimates made
previously in this section that there would be no
burden change as a result of our proposed
amendments to the prospectus portion of N–1A and
that the proposed changes to the SAI portion would
result in the savings indicated.
421 This is based on the following calculations:
(300 new filers × 10 hours savings = 3000 hours in
total savings); (300 new filers × $500 savings =
$150,000 total savings).
422 This estimate is based on the following
calculations: (7367 amendments × 1 hour savings =
7367 hours in total savings); (7367 amendments ×
$150 savings = $1,105,050 total savings).
423 These estimates are based on the following
calculations: (379 × 10 hours = 3790 hours); (3790
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• We request comment on any of
these estimates or assumptions.
E. Form N–SAR
Form N–SAR is the form that
registered investment companies use to
make periodic reports to the
Commission. Completing Form N–SAR
is a collection of information under the
PRA and is mandatory. Our proposed
amendments would add an instruction
to Form N–SAR to disregard, for funds
that no longer have 12b–1 plans, four
questions (Items 41–44) that relate to the
operation of rule 12b–1 plans (because
they would be irrelevant in light of our
proposed new framework for assetbased distribution fees). However, funds
that maintain grandfathered fund
classes would continue to respond to
these items.
The total annual hour paperwork
burden estimate for Form N–SAR is
107,213 hours. The current approved
total number of respondents is 4142,
and the total annual number of
responses is 7461.424 The staff estimates
that there are approximately 1292
management investment companies that
respond to Items 40–44 of Form N–SAR.
The staff estimates that our proposed
amendments would reduce the time it
takes funds that do not have
grandfathered share classes to complete
Form N–SAR by 0.25 hours, and that
there would be no change for funds that
maintain grandfathered share classes.
The staff estimates that, if these
amendments are adopted, in the first
three years after adoption,
approximately 20% of these 1292
management investment companies (or
258) will no longer maintain
grandfathered share classes and
experience the estimated savings, while
the remaining 80% (or 1034) will
continue to have grandfathered share
classes and respond to these items.
Because Form N–SAR is completed
twice a year, the staff estimates that
each filer that no longer responds to
these items would save approximately
0.5 hour annually (at an internal time
cost equivalent rate of $316 per hour).
The staff therefore estimates that our
proposed amendments to Form N–SAR
would result in an aggregate
incremental time savings of
approximately 129 hours (with a total
internal time equivalent cost savings of
hours × $316 per hour = $1,197,640); (379 × $2000
= $758,000).
424 The staff estimates the number of filers and
filings based on the actual number of EDGAR filings
and on other Commission records.
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$40,764) 425 annually compared to the
current approved hour burden.
• We request comment on these
estimates and assumptions.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
F. Schedule 14A
Funds must comply with the
requirements of Schedule 14A when
they solicit proxies from their
shareholders. Our proposal would
amend the required disclosures under
Schedule 14A when a fund seeks
approvals from its shareholders to
institute or increase the rate of a
marketing and service fee after shares
have been offered to the public. The
proposed amendments would remove
items regarding asset-based distribution
fees that would be superfluous in light
of our proposed rescission of rule 12b–
1 and new rule and rule amendments on
asset-based distribution fees, and would
amend certain other items.
Based on conversations with fund
representatives and the most recent PRA
update to Schedule 14A, the staff
estimates that 75% of the burden of
preparing Schedule 14A filings is
undertaken by the fund internally and
that 25% of the burden is undertaken by
outside counsel retained by the fund at
an average cost of $400 per hour.426 The
staff estimates that 3 funds would solicit
proxies each year for the purposes of
seeking approval to implement or
increase a fee as required under
proposed rules 6c–10(b)(3) and 12b–
2(b)(3) (the same number that the staff
has estimated would solicit proxies
under rule 12b–1) because the staff
believes the proposed amendments are
unlikely to affect the number of funds
that seek proxy approval from their
shareholders. For each of these 3 funds,
the staff estimates that our proposed
amendments to Schedule 14A would
create an incremental reduction in
burden of 3 hours of fund personnel
time (at an internal time cost equivalent
rate of $316 per hour) and reduced costs
of $400 for the services of outside
counsel, as a result of the proposed
amended disclosures relating to
marketing and service fees on Schedule
14A. The staff therefore estimates that
these amendments would reduce the
total annual paperwork burden of
Schedule 14A by approximately 9 hours
of fund personnel time (3 funds × 3
hours) at an internal time cost
425 This estimate is based on the following
calculation: (258 × 0.5 hour = 129 hours); (129
hours × $316 per hour = $40,764).
426 This cost estimate is based on consultations
with several registrants and law firms and other
persons who regularly assist registrants in preparing
and filing proxies with the Commission.
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equivalent of $2844,427 and by
approximately $1200 (3 funds × $400)
for the services of outside counsel.
In our most recent PRA submission
for Regulation 14A (which includes
Schedule 14A), the staff estimated that
there are a total of 7300 respondents
who use Schedule 14A, each of whom
responds once a year, for a total of 7300
responses annually. The staff estimates
that this number of respondents would
remain the same under the proposed
amendments because the staff does not
expect our proposed amendments to
affect the number of funds that seek
approval from their shareholders to
institute or increase marketing and
service fees. The current approved
aggregate time burden for these
respondents is 669,026 hours and the
cost burden is $78,822,387. The staff
estimates that the proposed
amendments would reduce this time
burden by a total of 9 hours (3 hours
times the 3 respondents affected by our
proposed amendments) for a new total
of 669,017 hours, and would reduce the
cost burden by a total of $1200, for a
new aggregate total of $78,821,187. This
would represent an average per
respondent time burden of 92 hours,
and a cost burden of $10,797.428
• We request comment on these
estimates and assumptions. If
commenters believe these estimates and
assumptions are not accurate, we
request they provide specific data that
would allow us to make a more accurate
estimate.
G. Form N–3
Form N–3 is the registration form
used by insurance company separate
accounts registered as management
investment companies that offer
variable annuity contracts.429 The
proposed amendments would require
separate accounts that file Form N–3 to:
(i) Revise prospectus narrative
disclosure on asset-based distribution
fees; and (ii) revise the SAI disclosure
regarding asset-based distribution fees.
Preparing Form N–3 is a collection of
information under the PRA and is
mandatory.
The proposal would amend
Instruction 2 to Item 7(a) of Form N–3,
427 This estimate is based on the following
calculation: (9 hours × $316 per hour = $2844).
428 This is based on the following calculations:
(669,017 hours ÷ 7300 respondents = 92 hours);
($78,821,187 ÷ 7300 respondents = $10,797).
429 There are two types of Form N–3 filings: (i)
Initial filings; and (ii) annual post-effective
amendments. Funds usually incur significantly
more time and incur greater costs when first
registering a fund under their initial N–3 filings
than when filing their annual post-effective
updates. Therefore, the staff separately estimates
the burden for each type of filing.
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which currently requires registrants to
list the principal types of activities for
which 12b–1 payments are made and
the total amount spent in the most
recent fiscal year, as a percentage of net
assets (or, if the plan has not been in
effect for a full fiscal year, a description
of the payments). The proposal would
eliminate the requirement that
registrants disclose the total amount
spent in the most recent fiscal year, and
instead require registrants to provide a
description of asset-based distribution
fees, as defined in the new proposed
rule. The proposal would retain the
requirement that registrants list the
principal types of activities for which
asset-based distribution fees are
deducted.
As discussed above, funds would no
longer be required to have written plans
that are supervised and approved by the
board of directors under our proposed
rule amendments. Therefore, the
proposal would eliminate paragraphs
(ii) and (iii) of Item 21(f), which relate
to the specific operation of a 12b–1
plan.430 Paragraph (i) of Item 21(f)
requires registrants to disclose the
manner in which amounts paid by the
registrant under a 12b–1 plan were
spent. We believe that the information
required to be disclosed in paragraph (i)
of Item 21(f) would continue to be
useful to investors and the Commission.
Therefore, we are proposing to amend
Item 21(f) to require disclosure of the
principal activities paid for through
asset-based distribution expenses
incurred under rule 12b–2(b) and (d)
and rule 6c–10(b), deleting references to
12b–1 plans. For the reasons discussed
above, we are also proposing to amend
Instruction 5 to Item 26(b)(ii) to delete
any references to 12b–1 plans. However,
registrants would be required to provide
the same information with respect to
expenses and reimbursements accrued
pursuant to rule 12b–2(b), rule 12b–2(d),
and rule 6c–10(b).
The current approved aggregate time
burden to comply with the collection of
information requirements in Form N–3
is 13,024 hours. The current approved
aggregate cost burden is $601,400.
Only registrants that charge assetbased distribution fees would be
affected by our proposed amendments
to Form N–3. Based upon a review of
filings with the Commission, the staff
estimates that 1 registrant that currently
files on Form N–3 charges asset-based
distribution fees, and would file a post
effective amendment. Based upon
430 Item 21(f)(ii) requires a registrant to disclose
whether any interested person or director has a
financial interest in the operation of the 12b–1 plan.
Item 21(f)(iii) requires disclosure of the anticipated
benefits of the plan to the fund.
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conversations with fund representatives,
the staff estimates that it would cost this
registrant approximately $2,000 in onetime costs (for outside legal counsel
drafting and review) and require an
expenditure of 10 hours in internal
personnel time (at an internal time cost
equivalent rate of $316 per hour) to
revise its prospectus to comply with the
proposed amendments. The staff further
estimates, based on those conversations,
that the proposed amendments to Item
21 and Instruction 5 of Item 26 would
result in time savings when completing
a post-effective amendment of a Form
N–3 filing. The staff estimates that this
registrant would save approximately 1
hour (at an internal time cost equivalent
of $316 per hour) annually as a result
of the proposed amendments.
The staff further estimates that no
new registrants that file on Form N–3
are likely to charge asset-based
distribution fees under proposed rule
12b–2 and the proposed amendments to
rule 6c–10. Accordingly, the staff
estimates that there will be no other
changes in burden hours or costs for
Form N–3 as a result of the proposed
rule and rule amendments.
• We request comment on these
estimates and assumptions.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
H. Rule 10b–10
Rule 10b–10 requires broker-dealers
to convey basic trade information to
customers regarding their securities
transactions. The proposed amendments
would revise rule 10b–10 by requiring
disclosure of additional information
related to sales charges in connection
with transactions involving mutual
funds, requiring disclosure of certain
additional information in connection
with callable debt securities, and
removing certain outdated transitional
provisions from the rule. This collection
of information would be mandatory.
The information would be used by
broker-dealer customers to evaluate the
terms of their own securities
transactions. In addition, the
information contained in the
confirmations may be used by the
Commission, self-regulatory
organizations, and other securities
regulatory authorities in the course of
examinations, investigations, and
enforcement proceedings. No
governmental agency regularly would
receive any of this information.431
The proposed amendments to rule
10b–10, in part, would require
transaction confirmations to disclose
431 Exchange Act Rule 17a–4(b)(1), 17 CFR
240.17a–4(b)(1), requires broker-dealers to preserve
confirmations for three years, the first two years in
an accessible place.
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additional information about sales
charges associated with purchases and
redemptions of mutual fund shares. The
purpose of these changes is to help
make the confirmation a more complete
record of the transaction, help mutual
fund investors more fully understand
the sales charges they pay, and assist
investors in verifying whether they paid
the correct sales charge as set forth in
the prospectus. The proposed
amendments to rule 10b–10 also would
require confirmation disclosure of
certain additional information about
callable debt securities. The purpose of
these proposed amendments is to
provide investors with information
necessary to evaluate their transactions
involving callable debt securities, by
helping to alert investors to
misunderstandings, avoid confusion,
promote the timely resolution of
problems, and better enable investors to
evaluate potential future transactions.432
The rule would apply to the
approximately 5,035 broker-dealers
registered with the Commission. The
Commission staff understands, however,
that under the current industry practice
confirmations are customarily generated
and sent by clearing broker-dealers
(‘‘clearing firms’’) subject to agreements
(‘‘clearing agreements’’) with introducing
broker-dealers (‘‘introducing firms’’).
Under this industry practice, the
Commission staff understands that
clearing firms would bear most of the
costs associated with updating backoffice operations to accommodate the
proposed changes to rule 10b–10.433
Based on filings with the
Commission, the staff estimates that of
the 5,035 broker-dealers registered with
the Commission, approximately 530 are
clearing firms. The Commission staff
understands that approximately 30% of
clearing firms, or 160 firms, have
developed their own proprietary
systems for generating and inputting the
information necessary to generate and
deliver a confirmation. The staff further
understands that the other
approximately 70% of clearing firms, or
370 firms,434 license platforms from
432 The proposal also would delete certain
expired transitional provisions of rule 10b–10
related to securities futures products; there would
be no burden associated with this deletion.
433 For purposes of this analysis, the staff assumes
that all registered broker-dealers effect transactions
in mutual fund shares. To the extent that some
broker-dealers may not effect transactions in mutual
fund shares, the paperwork burdens and costs may
be overstated. Furthermore, for the purposes of this
analysis, broker-dealers that have not entered into
clearing agreements with introducing firms yet
generate and send confirmations, are included as
clearing firms in the staff’s estimates.
434 The staff’s understanding is that these firms
are usually small and medium-sized clearing firms,
but may also include some larger firms as well.
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third-party service providers (or
vendors) that, among other things,
generate the data necessary to produce
and send confirmations.435
Based on the industry’s current
practices, the staff understands that the
160 clearing firms with proprietary
systems would have a one-time burden
associated with reprogramming software
and otherwise updating back-office
systems and platforms to enable
confirmation delivery systems to
generate the information required under
the proposed amendments.436 The
Commission staff further estimates,
based on discussions with industry
representatives, that this one-time
programming burden for clearing firms
with proprietary back-office systems
would amount to, on average,
approximately 4,500 hours per clearing
firm, for a total of 720,000 burden
hours.437
With respect to clearing firms that
license vendor platforms (‘‘clearing firm
licensees’’), the staff estimates that these
vendors will incur costs similar to those
incurred by clearing firms with
proprietary systems to reprogram and
update their platform. Thus, staff
estimates that the burden to vendors
would be approximately 4,500 burden
hours per vendor, resulting in one-time
costs to these vendors of approximately
$3.4 million dollars.438 Based on
discussions with industry
representatives, the staff also
understands that clearing firm licensees
would still incur approximately 800
burden hours per firm to adopt the
changes to a vendor’s platform and
determine that the output satisfies the
requirements of the proposed
amendments to the rule. The staff
estimates that the total burden for
clearing firm licensees would be
approximately 296,000 total hours.439
When we sum the labor hours borne by
clearing firms with proprietary systems
with those borne by clearing firm
435 The staff’s understanding is that there are
three primary vendors that license platforms used
by clearing firms to generate and send
confirmations. In addition to licensing platforms,
many clearing firms may also use vendors to
separately print and mail confirmations to
investors.
436 The staff notes that these estimates are based
on the assumption that ongoing sales charges and
marketing and service fees commonly will not
change over time for any particular mutual fund.
The staff also assumes that the information
necessary to comply with the proposed changes to
rule 10b–10 will be readily available to clearing
firms from various third-party service providers.
437 160 clearing firms with proprietary systems ×
4,500 burden hours = 720,000 burden hours.
438 3 vendors × 4,500 burden hours × $251 dollars
per hour = $3,388,500. The staff estimates per hour
costs to be $251.
439 370 clearing firm licensees × 800 burden hours
= 296,000 total burden hours.
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licensees, we estimate that the total onetime hour burden as a whole for entities
registered with the Commission will be
1,016,000 burden hours.440
The Commission staff understands
that once completed, this
reprogramming and systems updating
should permit clearing firms to have
automated access to the additional
information that would be disclosed in
confirmations. Accordingly, the staff
does not believe that there will be a
material increase in the ongoing costs
associated with producing and sending
confirmations once the initial one-time
reprogramming costs are completed.
I. Request for Comments
We request comment on whether the
estimates provided in this PRA are
accurate. Pursuant to 44 U.S.C.
3506(c)(2)(B), the Commission solicits
comments in order to: (i) Evaluate
whether the proposed collections of
information are necessary for the proper
performance of the functions of the
Commission, including whether the
information will have practical utility;
(ii) evaluate the accuracy of the
Commission’s estimate of the burden of
the proposed collections of information;
(iii) determine whether there are ways
to enhance the quality, utility, and
clarity of the information to be
collected; and (iv) minimize the burden
of the collections of information on
those who are to respond, including
through the use of automated collection
techniques or other forms of information
technology.
Persons wishing to submit comments
on the collection of information
requirements of the proposed
amendments should direct them to the
Office of Management and Budget,
Attention Desk Officer for the Securities
and Exchange Commission, Office of
Information and Regulatory Affairs,
Room 10102, New Executive Office
Building, Washington, DC 20503, and
should send a copy to Elizabeth M.
Murphy, Secretary, Securities and
Exchange Commission, 100 F Street,
NE., Washington, DC 20549–1090, with
reference to File No. S7–15–10. OMB is
required to make a decision concerning
the collections of information between
30 and 60 days after publication of this
Release; therefore a comment to OMB is
best assured of having its full effect if
OMB receives it within 30 days after
publication of this Release. Requests for
materials submitted to OMB by the
Commission with regard to these
collections of information should be in
440 (160 clearing firms with proprietary systems ×
4,500 burden hours) + (370 clearing firm licensees
× 800 burden hours) = 1,016,000 total burden hours.
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writing, refer to File No. S7–15–10, and
be submitted to the Securities and
Exchange Commission, Office of
Investor Education and Advocacy, 100 F
Street, NE., Washington, DC 20549–
0213.
V. Cost-Benefit Analysis
A. Background
The Commission is sensitive to the
costs and benefits imposed by its rules.
We recognize that if adopted, the
proposed new rule and rule
amendments would result in costs for
some funds and other marketplace
participants.441 We have identified
certain costs and benefits of the
proposed rule and rule amendments and
request comment on all aspects of this
cost-benefit analysis, including
identification and assessment of any
costs and benefits not discussed in this
analysis. We seek comment and data on
our estimates of the costs and benefits
identified. We also welcome comments
on the accuracy of the cost estimates in
each section of this analysis, and
request that commenters provide data
that may be relevant to these cost
estimates. In addition, we seek estimates
and views regarding these costs and
benefits for funds and their
intermediaries, including small entities,
and for investors, as well as any other
costs or benefits that may result from
the adoption of the proposed rule and
rule and form amendments.
The proposal is designed to protect
individual investors from paying
disproportionate amounts of sales
charges in certain share classes, promote
investor understanding of fees,
eliminate outdated requirements,
provide a more appropriate role for fund
directors, and introduce greater
competition among funds in setting
sales loads and distribution fees
generally. As discussed in greater detail
above, we are proposing to: (i) Rescind
rule 12b–1 under the Act; (ii) adopt new
rule 12b–2 under the Act, which would
permit funds to deduct a marketing and
service fee at a rate no greater than the
maximum rate permitted as a service fee
under the NASD sales charge rule
(currently 25 basis points) annually; (iii)
adopt amendments to rule 6c–10, which
would permit funds to deduct assetbased sales charges in excess of the
marketing and service fee in the form of
an ‘‘ongoing sales charge’’ (up to certain
limits); (iv) as an alternative to the
ongoing sales charge, provide an
441 Although we discuss many of these costs in
terms of the fund, the preparation of these reports
is most likely done by employees of the fund’s
adviser, because most funds do not have any
employees of their own.
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elective alternative that would allow
funds to sell their shares through
intermediaries subject to competition in
establishing sales charge rates; (v)
amend Form N–1A and N–3 under the
Securities Act and the Investment
Company Act, and Schedule 14A under
the Exchange Act to reflect the proposed
rule and rule amendments, (vi) make
conforming amendments to rule 11a–3
under the Investment Company Act; and
(vii) make technical amendments to
rules 17a–8, 17d–3, and 18f–3, and
Forms N–SAR, N–4 and N–6 under the
Investment Company Act, and rule 6–07
of Regulation S–X under the Securities
Act.
In general, for each aspect of the
proposal, we have attempted to estimate
the potential costs and benefits in
dollars for each entity that may be
affected. Some of the expected costs and
benefits from our proposals cannot be
measured in dollars, but are effects
nonetheless, such as the benefits of
improved investor understanding of
distribution charges and the costs and
benefits of greater equity in the
cumulative amount of sales charges paid
by individual investors. When actual
dollar costs and benefits would likely
result (such as from the elimination of
certain disclosure requirements that
would be eliminated under the
proposal, such as descriptions of 12b–1
plans) we have estimated the relevant
costs and savings.442
In this analysis, Commission staff has
estimated the percentage of funds or
other parties that are likely to change
their operations in response to our
proposal. These and other estimates and
assumptions are based on interviews
with representatives of funds, their
intermediaries, investor advocates, and
the experience of Commission staff. In
addition, in preparing this cost-benefit
analysis, Commission staff reviewed
fund prospectuses, periodic reports
made to the Commission pursuant to
Form N–SAR and other fund filings, and
a commercial database of information
on funds.443 Throughout this analysis,
unless otherwise stated, the estimates
are based on these interviews, reviews,
and examinations.
B. Impact of the Proposal
We have designed our proposal to
minimize the cost impact on funds,
442 We have discussed many of the benefits of this
proposal previously in this Release, and therefore,
we will focus more on the proposal’s costs in this
section, and will refer back to previous discussions
of our proposal’s anticipated benefits when
appropriate.
443 The Commission staff’s review is based in part
on information obtained from Lipper’s LANA
Database.
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intermediaries, and service providers
while maximizing the investor
protection and other benefits. As further
discussed below, the staff anticipates
that funds representing approximately
93% of all assets under management
will incur minor or no expenses in
complying with our proposal. This
section contains some basic estimates
about the size of the fund marketplace
and its use of 12b–1 fees, and a general
outline of what we believe our
proposal’s impact will be on certain
market segments. Much of the
information described in this section is
included in two tables at the end of this
section. The information is based on an
analysis of data received on Form N–
SAR and other filings and a review of
a Lipper database.
The staff estimates that as of the end
of 2009, there were approximately 9427
funds (consisting of 8611 traditional
mutual funds and 816 ETFs) sponsored
by 682 investment advisers.444
Approximately 7367 of these funds have
adopted a 12b–1 plan for one or more
of their share classes.445 Assets managed
by all funds, as of the end of 2009,
totaled approximately $12.2 trillion.446
The number of sponsors is roughly
equivalent to the number of ‘‘fund
families,’’ which are groups of funds that
share the same investment adviser or
principal underwriter and hold
themselves out to investors as related
companies. Therefore, on average, each
fund family has approximately 14
funds.447 Of the 682 fund families, the
staff estimates that approximately 379
(or 56%) have at least one fund in the
family that currently has a 12b–1 plan.
These fund families may be affected in
some way by our proposal. The staff
estimates that 172 of these 379 fund
families (or 45%) only have funds that
charge no more than 25 basis points in
12b–1 fees, and the remaining 207 (or
55%) have at least one fund that charges
12b–1 fees in excess of 25 basis points.
The 207 fund families that have at least
one fund that charges 12b–1 fees in
excess of 25 basis points average 37
funds per fund family, a significantly
higher average number of funds per
family than the typical fund family.448
As discussed previously, and in more
detail below, we anticipate that funds
that charge 25 basis points or less in
12b–1 fees would incur minimal costs
under our proposal, while those that
charge more than 25 basis points may be
more significantly affected by our
proposal.
The staff estimates that, as of the end
of 2009, there were approximately
26,788 fund share classes. On average,
the staff estimates that each mutual fund
has approximately 3 share classes.449
However, some funds only have one
share class (including many no-load
funds), while others may have ten or
more classes to support a variety of
distribution arrangements.450 Generally,
funds that charge 12b–1 fees tend to
have more share classes, because they
offer multiple methods of paying for
distribution (e.g., at the time of
purchase, at the time of redemption, or
over time through the 12b–1 fee charged
on fund assets) for investors with
different needs and goals.451 Thus, for
purposes of estimating costs per fund in
this analysis, the staff will assume that
a typical fund that charges 12b–1 fees
would have 4 classes: An A, B, and C
share class, as well as an institutional or
retirement share class.452
Of the 26,788 existing fund share
classes, 12,646 (or 47% of all classes) do
not charge a 12b–1 fee. These classes
hold approximately $7.3 trillion in
assets.453 The remaining 14,142 classes
(or 53% of all classes) that do charge a
12b–1 fee hold approximately $4.9
trillion in assets. The staff believes that
47% of fund classes (those that do not
charge 12b–1 fees) are unlikely to incur
any costs as a result of our rule
proposal.454 Thus, the staff believes that
funds managing approximately $7.3
trillion in assets, representing 60% of all
assets under management, would not
have to change their operations or
disclosures as a result of our
proposal.455
A total of 6,482 share classes (or 46%
of classes that charge 12b–1 fees) charge
a 12b–1 fee of 25 basis points or less. As
discussed further below, although our
proposal would affect these classes, we
anticipate that the funds with these
classes are likely to incur minimal costs
associated with complying with our
proposal. As a result, the staff
anticipates that of all 26,788 fund share
classes, 19,128 (which hold $11.3
trillion in assets, representing
approximately 93% of all assets under
management) would incur only minor,
if any, costs if our rule proposals are
adopted.456
Approximately 7,660 (or 54%) of the
share classes that have 12b–1 fees
charge 12b–1 fees of greater than 25
basis points. All of these classes would
be affected in some way by our rule
proposals. These share classes hold
approximately $855 billion in assets, or
17% of the assets managed by classes
that charge 12b–1 fees, and 7% of all
assets under management.
• We request comment on these
estimates.
444 Like mutual funds, most ETFs are registered
open-end management investment companies (a
small number of ETFs are UITs). However, ETFs are
counted separately from mutual funds in ICI
statistics. The number of funds above reflects each
separate series of a fund (many funds consist of
more than one series or portfolio). Costs incurred
in complying with the proposal may often be
incurred at the fund ‘‘complex’’ or ‘‘family’’ level,
and not at the series or class level, and, when
appropriate, the staff has based its estimates on the
number of sponsors or families affected rather than
the number of series or classes.
445 A fund may have a 12b–1 plan, but not charge
12b–1 fees on one or more particular share classes
of the fund.
446 This figure is based on staff examination of
industry data, and includes traditional mutual
funds, funds of funds, ETFs, and funds underlying
insurance company separate accounts.
447 This is based on the following calculation:
(9427 funds ÷ 682 advisers = 14 funds per adviser).
This number can and does vary widely, with some
advisers managing only a single fund, and others
managing hundreds of funds.
448 The 207 advisers that advise at least one fund
with a 12b–1 fee in excess of 25 bps advise a total
of 7660 funds, for an average of 37 funds per family.
449 This is based on the following calculation:
(26,788 classes ÷ 8611 funds = 3 classes per fund).
The staff excludes ETFs from this calculation
because most ETFs offer only one class of shares,
and therefore have reduced both the total fund and
class number by the number of ETFs in this
calculation. An ETF that is offered as a share class
in a fund would be included in this estimate of
average share classes per fund.
450 See, e.g., Prospectus for The Growth Fund of
America (Nov 1, 2009) (https://
www.americanfunds.com/pdf/mfgepr-905_
gfap.pdf).
451 Not all funds that charge 12b–1 fees offer
multiple retail classes. For example, the Legg
Mason Funds only offer a single retail class of
shares for their funds, a C share equivalent that
charges 12b–1 fees without a front-end load. See,
e.g., Prospectus for Legg Mason American Leading
Companies Value Trust (Aug 1, 2009), (https://
prospectus-express.newriver.com/get_
template.asp?clientid=legg&fundid=52465Q101&
level=4&doctype=pros).
452 See supra note 84. We do not expect that
institutional classes would be affected by our
proposal because funds do not typically charges
12b–1 fees on these classes.
453 This figure is based on a staff examination of
industry data and includes mutual funds, funds of
funds, ETFs, and funds underlying insurance
company separate accounts.
454 If our proposal is adopted, we do not expect
that fund classes that do not currently charge 12b–
1 fees would begin charging asset-based distribution
fees, because the fund would have already
established a distribution structure and in light of
the necessity of obtaining shareholder approval to
institute such a fee.
455 This figure is based on the following
calculation: ($7.3 trillion (assets not subject to a
12b–1 fee) ÷ $12.2 trillion (total assets under
management) = 60% of assets under management
not subject to a 12b–1 fee).
456 As discussed further below, we recognize that
the cost impact of our proposal would not be
distributed evenly across all funds, but rather that
certain funds and fund families are likely to bear
a greater share of the expenses that may result due
to the nature of their distribution and operational
models.
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C. Marketing and Service Fee
Proposed rule 12b–2 would allow
funds to deduct from fund assets a
marketing and service fee of up to the
maximum rate of the service fee
permitted under NASD Conduct Rule
2830 (currently 0.25% or 25 basis points
of net fund assets annually).457 The
proposed 25 basis point marketing and
service fee could be used for any
legitimate distribution related activity
including, but not limited to, the
continuing shareholder account services
encompassed by the NASD service fee.
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1. Benefits
We anticipate that proposed rule 12b–
2 would benefit investors by permitting
funds to continue to pay for: (i) Followup services provided to investors by
brokers and other intermediaries after
the sale has been made; and (ii) a fund’s
participation in distribution channels
that offer investors a convenient way of
457 Proposed rule 12b–2(b); NASD Conduct Rule
2830(d)(5).
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buying shares, such as fund
supermarkets 458 and retirement
plans.459
We anticipate that our proposal
would also benefit funds and their
directors, and ultimately fund
shareholders, by eliminating the
procedural requirements of rule 12b–1.
Under proposed rule 12b–2, boards of
directors of funds that deduct a
marketing and service fee would not be
required to adopt a 12b–1 plan or
annually approve it. As a result, funds
and their advisers would no longer
incur many of the costs of creating a
12b–1 plan, preparing quarterly and
fiscal year reports of plan expenditures,
or preparing materials that support the
458 See
supra Section III.C.
these payments represent an integral
part of many funds’ distribution strategies, we
believe that significantly restricting the ability of
funds to continue to pay for these ongoing services
through fund assets would likely disrupt existing
distribution systems, impose significant costs on
funds and intermediaries, and may have other
unintended consequences that could adversely
affect funds and fund shareholders.
459 Because
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47111
specific findings that fund boards are
required to make annually in order to
approve a 12b–1 plan, as discussed in
more detail in Section I of this analysis.
As discussed above, fund boards
would have discretion to use fund assets
to finance distribution activities within
the limits of the rule and their fiduciary
obligations to the fund and fund
shareholders. Therefore, we anticipate
that funds would still incur some costs
stemming from director review of
arrangements paid for through the
marketing and service fee. Our
understanding is that, in general, funds
pay their directors on an annual or per
meeting basis, and we do not expect that
the directors will reduce the frequency
of their meetings as a result of the
proposed marketing and service fee.
Based on this assumption, we estimate
that funds that currently charge a 12b–
1 fee of 25 basis points or less will likely
not realize significant cost savings as a
benefit deriving from our proposal.
However, the directors of funds that
impose a marketing and service fee
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under proposed rule 12b–2 might spend
less time on reviews and plan
approvals, and instead be able to focus
more of their time on other pressing
concerns related to the fund’s
operations.460
2. Costs
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We anticipate that funds that
currently charge a 12b–1 fee of 25 basis
points or less would not change the
amount that they currently charge under
proposed rule 12b–2. The proposed
maximum amount of the marketing and
service fee would be the same as the
current NASD limit on service fees, and
would also be the same as the current
NASD limit on the amount of assetbased distribution fees that may be
charged by funds describing themselves
as ‘‘no-load.’’ Thus, we expect that funds
that currently use 12b–1 fees for these
purposes would continue to charge the
same level of fees. Because under the
proposal, funds that currently charge
12b–1 fees of 25 basis points or less
could charge marketing and service fees
of the same or smaller amount without
holding a shareholder vote, we expect
that funds that currently charge 12b–1
fees of 25 basis points or less would
incur only the costs of updating their
disclosure documents as a result of our
proposed rulemaking.461
As discussed above, we do not
anticipate that funds that currently
charge 25 basis points or less in 12b–1
fees would have to implement any
significant systems changes or incur
other additional operational costs in
order to impose a marketing and service
fee under proposed rule 12b–2 because
there should be no significant impact on
operational expenses due to a transition
from a 12b–1 fee of that level to a
marketing and service fee. Nevertheless,
directors and legal counsel to these
funds and their advisers may require
some time and training to review and
understand the permissible uses and
limits of marketing and service fees,
compared to current practices.
Commission staff estimates that for each
fund family with one or more funds that
charge a 12b–1 fee of 25 basis points or
less, inside fund counsel would
460 We discuss the cost savings that might result
from the proposed rescission of rule 12b–1 and its
attendant director duties in Section V.I of this
Release, infra.
461 We estimate the costs of such disclosure
changes in Section V.G of this Release, infra.
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spend 462 approximately 20 hours 463 to
review and understand the proposal and
the board of directors would spend
approximately 3 hours 464 to review and
understand their responsibilities under
the proposal. Because inside counsel
and directors are typically not paid on
an hourly basis, and the staff does not
expect that funds would hire additional
personnel or increase the frequency of
meetings as a result of this proposal, the
staff does not anticipate that this
process would have any specific dollar
costs for funds or advisers. However, we
recognize that this represents time that
directors and counsel would otherwise
have spent on other fund business.
Based on these estimates, other than
the costs of revising their disclosure
documents which we analyze later in
the section on the disclosure
amendments, the staff expects that the
6482 fund classes that currently charge
12b–1 fees of 25 basis points or less
would incur no new costs in complying
with proposed rule 12b–2. The assets
under management of these classes
represent approximately 82% of the
total assets under management that are
currently subject to 12b–1 fees.
We request comment on these
estimates and assumptions regarding the
costs of compliance with our proposal
for funds that currently charge 12b–1
fees of 25 basis points or less.
• Is the staff correct in estimating
that, other than costs to amend
disclosure documents, these funds
would incur no new dollar costs in
complying with this part of our
462 Throughout this analysis we will estimate the
cost of the time spent by internal personnel in
complying with the proposal, because the time
spent represents time that would otherwise be
available for other activities of the fund (or relevant
entity). Although these costs may be an economic
cost of the proposal, it would not result in new
monetary costs for funds, and would not result in
the hiring of more staff by advisers or funds.
463 The staff estimates that the internal time cost
equivalent for time spent by internal counsel is
$316 per hour, for a total cost per fund family of
$6320 (20 hours × 316 per hour = $6230). This
estimate of $316 per hour, as well as all other
internal time cost estimates made in this analysis
(unless otherwise noted) is derived from SIFMA’s
Management & Professional Earnings in the
Securities Industry 2009, modified by Commission
staff to account for an 1800-hour work-year and
multiplied by 5.35 to account for bonuses, firm size,
employee benefits and overhead or from SIFMA’s
Office Salaries in the Securities Industry 2009,
modified by Commission staff to account for an
1800-hour work-year and multiplied by 2.93 to
account for bonuses, firm size, employee benefits
and overhead.
464 The staff estimates that the internal time cost
equivalent for time spent by the boards of directors
as a whole is $4500 per hour, for a total cost per
fund family of $13,500 (3 hours × $4500 per hour
= $13,500). The staff has estimated the average cost
of board of director time as $4500 per hour for the
board as a whole, based on information received
from funds, intermediaries, and their counsel.
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proposal? Is the estimate regarding time
spent by inside counsel and directors
reasonable? Would funds hire
additional personnel, or otherwise incur
additional or different costs or benefits
than what we have estimated here?
D. Ongoing Sales Charge: Funds
The proposed amendments to rule 6c–
10 would permit funds to deduct assetbased distribution fees in excess of the
marketing and service fee in the form of
an ongoing sales charge.465 Proposed
rule 6c–10(b) would limit ongoing sales
charges to an amount that does not
exceed the amount of the highest frontend load that the investor would have
paid if he or she had invested in another
class of shares in the same fund. Funds
could also comply with the proposed
rule amendments by deducting the
ongoing sales charge only until the
cumulative rates imposed on each share
purchase matches the maximum frontend load, or in some circumstances, the
maximum sales charge limit set forth in
NASD Conduct Rule 2830(d)(2)(A)
(currently 6.25% of the amount
invested). In effect, the proposal would
treat asset-based distribution fees in
excess of the marketing and service fee
as a type of deferred sales load.
1. Benefits
We believe that the ongoing sales
charge proposal would create a number
of benefits, many of which are discussed
above.466 The proposed amendment
would limit the cumulative ongoing
sales charges that may be imposed on a
purchase of fund shares to a set
‘‘reference load’’ (generally the highest
front-end load charged on the fund’s
class A shares). As a result, investors
would have the benefit of knowing, at
the time of their purchase, either the
maximum amount that they would pay
for distribution, or the maximum length
of time ongoing sales charges would be
deducted. As a result, long-term
shareholders would be protected from
paying disproportionate amounts of
sales charges in certain share classes, as
is currently possible under rule 12b–
1.467 Finally, the ongoing sales charge
would also be clearly identified and
described in the fund prospectus and
fee table, which should increase
465 For a complete discussion of the proposed
ongoing sales charge, see Section III.D, supra. All
funds that charge an ongoing sales charge would
also incur the costs of implementing a marketing
and service fee pursuant to proposed rule 12b–2 as
well, as discussed in Section C above.
466 See supra Section III.M.
467 See, e.g., Comment Letter of Bridgeway Funds,
Inc. and Bridgeway Capital Management, Inc. (July
19, 2007).
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transparency and improve investor
understanding of fees.
We believe that the ongoing sales
charge proposal would also result in
benefits for funds and fund directors.
Under our proposal, funds would not
have to adopt a ‘‘plan’’ in order to
impose an ongoing sales charge, and
fund directors would not be required to
undertake time-consuming formal
reviews and approvals of 12b–1 plans.
Instead, funds and their boards would
consider ongoing sales charges as
integral parts of a fund’s sales load
structure and would review them under
the same procedures under which
boards currently review and approve the
fund’s underwriting contract. Boards
could benefit from this to the extent it
permits them to focus more on the
fund’s distribution system as a whole.
As a result of our proposal, funds may
eventually incur lower compliance costs
in tracking the sales charge limits
established by NASD Conduct Rule
2830. As discussed previously, NASD
Conduct Rule 2830(d)(2) imposes a
complex, fund-level cap on the
aggregate amount of sales charges,
including asset-based sales charges, that
may be imposed by funds sold by
broker-dealer members. The investorlevel cap on ongoing sales charges
created by our proposal would provide
an alternative means of ensuring that
the NASD sales charge rule’s maximum
sales charge limits are not circumvented
through the use of asset-based sales
charges. If our proposal is adopted,
FINRA may consider amending (or
interpreting), this provision to eliminate
the need for funds to track aggregate
sales charges at the fund level.468
If FINRA were to amend (or interpret)
this provision of Rule 2830, it could
reduce compliance costs for these
funds.469 The staff estimates that funds
currently spend $2000 in costs and 5
hours of internal staff time tracking
these caps annually for each class that
charges a 12b–1 fee in excess of 25 basis
points. The costs are for computer and
software resources, outside accountants,
and other compliance costs. The 5 hours
of internal time spent by these funds
include 4 hours of time spent by
accountants (at a cost of $153 per hour)
and 1 hour spent by an assistant
compliance director (at a cost of $326
per hour), for a total internal time cost
468 See note 74 supra (discussing how rule 2830
provides a ‘‘minimum standard,’’ and does not
prevent a fund from developing a better method of
tracking the loads paid by shareholders and
ensuring that they do not overpay).
469 Funds that continue to have shares in classes
with grandfathered 12b–1 fees pursuant to proposed
rule 12b–2(d) would continue to incur these costs,
however, during the grandfathering period.
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equivalent of $938 per fund class.470 As
discussed above, approximately 7660
classes charge a 12b–1 fee in excess of
25 basis points, and we estimate that
approximately 50% of these (or 3830
classes) may no longer need to incur
these expenses. Therefore, the staff
estimates a potential total annual cost
savings of $7,660,000 and a time savings
of 19,150 hours (representing an
internal time cost equivalent of
$3,592,540) 471 for this portion of the
proposal for all funds.
• We request comment on these
estimates and assumptions.
We considered several alternative
methods of achieving the goals of this
rulemaking, including potentially
requiring individual shareholder level
accounting of asset-based distribution
fees, and prohibiting the deduction of
asset-based distribution fees entirely.
Although these alternatives might result
in some of the benefits of the ongoing
sales charge proposal, we expect they
would come at a significant cost. Our
proposal for an ongoing sales charge
instead is designed to provide many of
these benefits to investors, without
significantly disrupting current
distribution models or requiring most
funds and intermediaries to develop
costly new operating systems.
2. Costs
If adopted, the limitations on ongoing
sales charges contained in proposed rule
6c–10(b) would require funds that
currently charge 12b–1 fees in excess of
25 basis points to amend their share
classes and/or alter their operations in
one of several ways. First, some funds
may choose to amend their share classes
so that they conform to the new
requirements (e.g., by reducing their
fees to a level that would not implicate
the ongoing sales charge limitations).
Second, other funds might restructure
their expenses and separate nondistribution related expenses from their
asset-based distribution fees in order to
keep total fees from exceeding 25 basis
points. Third, some funds might keep
their present share classes, but issue
new shares that comply with the
proposed rule amendments after a
certain date (i.e., ‘‘old’’ and ‘‘new’’ shares
would be mixed in the same class).
Fourth, other funds might create new
share classes on or before the
compliance date that meet the
proposal’s requirements. The chosen
470 This estimate is based on the following
calculations: ($153 × 4 hours = $612; $612 + $326
= $938).
471 This is based on the following calculation:
($938 × 3830 classes = $3,592,540 time savings
value; 5 hours × 3830 classes = 19,150; $2,000 ×
3830 classes = $7,660,000 cost savings).
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method of complying with the new
requirements would likely be driven by
the fund’s business model and the costeffectiveness of each option given the
fund’s particular circumstances. In
general, the staff assumes that either
funds or their advisers or other service
providers would bear the costs of
implementing these changes.472 The
costs of each of these potential
compliance options are discussed
below.
a. Fee Reductions
Funds with classes that currently
charge 12b–1 fees of more than 25 basis
points might determine that it would be
cost effective to reduce their asset-based
distribution fees to the 25 basis point
cap of the marketing and service fee.
Funds could accomplish this by either
reducing their distribution expenses or
shifting a portion of the costs to their
adviser or another party. These funds
could continue offering their existing
share classes without having to provide
for a conversion period under proposed
rule 6c–10(b).
We anticipate that, out of the funds
that charge a 12b–1 fee of more than 25
basis points, only those funds that
charge up to 30 basis points would
likely reduce their asset-based
distribution fee to 25 basis points or
less. We expect that funds that charge
more than 30 basis points would be
unlikely to find the reduction to 25
basis points or less to be the most cost
effective means of complying with our
proposal, and therefore would be
unlikely to pursue this alternative.
Commission staff estimates that there
are approximately 471 fund classes that
charge 12b–1 fees of more than 25 up to
and including 30 basis points
(representing $143 billion in assets), and
that 40% of these classes (188) may
reduce their fees to 25 basis points or
less in response to our proposal. The
average class that charges 12b–1 fees in
this range has approximately $304
million in assets. If a class with $304
million in assets that charged 30 basis
472 Fund families are organized in many ways,
with some having affiliated transfer agents,
underwriters and other service providers, and
others contracting these services out to unaffiliated
third parties. The staff understands that some
contracts obligate the fund to reimburse the transfer
agent for system costs related to regulatory changes,
while other contracts require the transfer agent to
bear these expenses. Because of the variability in
these contract terms, throughout this analysis, when
the staff estimates costs, the staff generally assumes
that the estimated costs would be borne directly by
the affiliated service providers and the fund family,
or indirectly through increased expenses charged by
unaffiliated service providers. Except in the case of
retirement plan record keepers, who may face
unique issues in responding to this proposal, the
staff does not break these costs out separately.
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points reduced its 12b–1 fees to 25 basis
points, investors in that class would see
their 12b–1 fees reduced by
approximately $152,000 annually. If all
of the classes that chose to reduce their
fees charged the full 30 basis points, the
maximum fee reduction would be
approximately $28,576,000 a year.473
These reductions in fees could be
viewed as a cost to these funds or their
advisers. Nonetheless, investors in the
funds would experience a
corresponding and offsetting dollar-fordollar benefit due to lower expenses. In
any event, a fund likely would only
elect this alternative if it determined
that the reduction would be cost
effective. We request comment as to the
likelihood that funds would respond to
our proposal with fee reductions.
• Are we correct in assuming that
only funds that charge between 25 and
30 basis points are likely to reduce their
fees? How many funds would choose
this option? What kind of costs would
they or their affiliates bear to reduce
their current 12b–1 fee, if any?
b. Fee Restructuring
Many funds currently pay for
expenses that are not distribution
related with 12b–1 fees (such as
administrative, sub-transfer agency, or
other fees). As a result, we expect that
some funds with classes that impose
12b–1 fees of more than 25 basis points,
up to and including 50 basis points (e.g.,
some A and R share classes), might
instead be able to treat the amount
greater than 25 basis points as a fund
operating expense. These funds would
have to carefully examine their 12b–1
fees and identify which, if any,
expenses could be properly classified as
non-distribution expenses. If nondistribution expenses paid through 12b–
1 plans are significant enough, these
funds might be able to reduce their
asset-based distribution fees to the 25
basis point cap and avoid being subject
to the ongoing sales charge limits and
conversion periods in proposed rule 6c10(b).
The staff estimates that there are
approximately 2168 fund classes that
charge 12b–1 fees of more than 25 up to
and including 50 basis points. The staff
previously estimated that approximately
188 of these classes may respond by
reducing their fees, leaving a total of
1980 classes that fall into this category.
Of those classes, the staff estimates that
approximately 50% (or 990 classes) may
be able, and find it cost effective, to recharacterize a portion of their current
12b–1 fee.
473 This estimate is based on the following
calculation: ($152,000 × 188 classes = $28,576,000).
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We expect that funds that choose this
course of action would incur the costs
of: (i) Conducting an internal review of
the fees and expenses charged by the
affected share classes; (ii) amending
fund prospectuses and disclosure
documents to reflect the fee restructuring (as discussed in greater
detail below); and (iii) modifying
operational and accounting systems to
reflect the restructured fees. The staff
estimates that it would take
approximately 20 hours of inside
counsel time (at an internal time cost
equivalent of $316 per hour), and 1 hour
of time for each board as a whole (at an
internal time cost equivalent of $4500
per hour), for a total internal time cost
equivalent of $10,820 to complete these
tasks for each class.474 The staff
estimates that funds may incur an
additional $5,000 in outside counsel
expenses associated with the internal
review and disclosure changes.475
Therefore, we estimate that it would
cost the 990 fund classes that might
perform this internal review and reassessment of expenses approximately
$4,950,000 in outside expenses and
$10,711,800 in internal time cost
equivalent to comply with our
proposal.476 We assume that the other
990 fund classes that charge between 25
and 50 basis points in 12b–1 fees, but
do not re-assess these fees or otherwise
reduce their fees to 25 basis points or
less, would impose an ongoing sales
charge in compliance with proposed
rule 6c–10(b). Their costs are discussed
below.
We request comment on these
estimates and assumptions.
• Is the staff’s estimate of $5,000 per
fund class for outside counsel expenses,
20 hours of inside counsel time, and 1
hour of board time reasonable for the
internal review and disclosure
amendment process? If not, what would
be a better estimate? Are there other
costs that might be associated with such
a review?
c. Ongoing Sales Charge: Conversion
and Modified Share Classes
Under our proposed amendments to
rule 6c–10, funds with asset-based
distribution fees in excess of 25 basis
points (i.e. with ongoing sales charges)
474 This
is based on the following calculations:
($316 × 20 = $6320); ($6320 + $4500 = $10,820).
475 Any operational and accounting system costs
would be likely made at the fund family level, and
are included in the staff’s estimated costs for fund
families complying with the ongoing sales charge
proposal, as discussed below.
476 This estimate is based on the following
calculations: ($5000 per class × 990 classes =
$4,950,000 total expenses); ($10,820 per class × 990
classes = $10,711,800 total internal time cost
equivalent).
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that issue new shares after the
compliance date, must have, or create,
a share class that does not impose an
ongoing sales charge (such as a typical
class A) into which shares with the
ongoing sales charge would convert
after a set period of time (a ‘‘target
class’’).477 We anticipate that there
would be two primary sets of costs that
these fund families may incur related to
our proposed amendments to rule 6c–
10: (i) Updating or creating a conversion
system, and (ii) amending or creating
new share classes. Both sets of costs
would include expenses related to
building or enhancing systems and back
office technology and operations.
(i) Conversion System
As a preliminary matter, the staff
estimates that approximately 90% (or
186) of the 207 fund families 478 that
may be affected by our proposed
amendments to rule 6c–10 have at least
one fund with a class of B shares and,
as a result, have a conversion system in
place that they could use to convert
shares with ongoing sales charges. The
staff estimates that it may cost a fund
family $100,000 in one time initial
costs, and $50,000 annually, to modify
an existing B share conversion system to
manage the conversions of funds with
ongoing sales charges. These costs
would include: (i) Computer hardware
needed to store an increased volume of
transaction activity; (ii) computer
software to expand and update the
systems’ ability to track share lots and
convert the shares based on the new
aging schedules; and (iii) expanding
back office and accounting operations
and hiring and training additional back
office personnel.
The other 10% or 21 fund families
that do not have conversion systems
may incur additional costs to create a
conversion system, or contract for one
through an external service provider.
The staff estimates that it would cost a
fund family (or its affiliated transfer
agent) approximately $250,000 in initial
costs and $100,000 in annual costs to
purchase or create a conversion system,
integrate existing computers, software,
and networks, train personnel, and
477 See supra Section III.D for a further discussion
of the operation of the proposed rule.
478 As we have discussed previously, a number of
funds may avoid these costs by reducing their assetbased distribution fees or by re-characterizing
expenses. Although some funds in a family may be
able to avoid such costs, it may be that only a few
funds in the family could do so, and therefore the
fund family as a whole would still incur these costs
of complying with this part of our proposal. The
staff has therefore chosen to be conservative and
include all fund families that might be affected by
the ongoing sales charge proposal in the cost
estimates below.
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update records. The staff estimates it
would cost approximately the same
amount to outsource this type of system
to an outside vendor. Because a fund
family’s class structure generally is
intimately tied to its conversion system,
as discussed below, we expect that the
decision to amend or create new share
classes would be made in coordination
with any changes to the conversion
system.
(ii) Operational Changes and Modified
Share Classes
Next, we describe four potential
routes that we believe fund families
could use to come into compliance with
our proposed amendments to rule 6c-10.
In addition, we describe the staff’s
estimates of the number of fund families
that may use each route and the
potential costs. These routes include: (1)
Retaining existing share class structures
and conversion systems; (2) updating
the fund family’s existing conversion
system and amending the class
structure; (3) updating the fund family’s
existing conversion system, amending
the class structure, and creating new
share classes; and (4) creating/
purchasing a new conversion system,
amending the class structure, and
creating new share classes. Because
these routes are general paths to
compliance with our proposed
amendments to rule 6c-10, we expect
that the experience of each fund family
would likely vary significantly from the
average costs outlined below. In
addition, some fund families may need
to ‘‘mix and match’’ parts of these
outlined routes to meet the particular
needs of each fund within the fund
family. However, we would expect that
affected fund families would generally
comply with the proposed amendments
in one of the ways described above.
Funds would also have a variety of
choices in managing shares with 12b–1
fees that have been grandfathered
pursuant to proposed rule 12b–2(d).
Some fund families may choose to
retain grandfathered 12b–1 share classes
for the period allowed, and amend those
classes so that future share purchases
comply with the proposed amendment
to rule 6c–10 (essentially mixing shares
with differing conversion dates in the
same class), and then converting or
exchanging the grandfathered shares
into the amended classes after five
years. Other fund families may decide
not to grandfather 12b–1 shares and
instead amend their existing classes to
fully comply with the proposed
amendments to rule 6c–10 for both new
and existing shareholders (effectively
applying the requirements of the
proposal to existing shares and not
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taking advantage of the grandfathering
provisions of proposed rule 12b–2(d)).
Finally, some funds may choose to
manage grandfathered shares by leaving
those assets in existing classes for the
period allowed, and creating new share
classes for all future share purchases,
and then converting or exchanging the
grandfathered shares into the new
classes after five years. In any event, we
anticipate that fund families would
choose the method that is most costeffective and is in the best interest of the
fund family and its shareholders. The
method of managing share classes with
grandfathered 12b–1 fees selected by the
fund family is likely to influence the
route that the fund family would select
in complying with our proposed
amendments to rule 6c–10(b), and we
have included the costs of managing
share classes with grandfathered fees in
the staff’s estimates below.479
Route 1: Retain Existing Share Class
Structure and Conversion Systems
A fund family that sells funds with an
existing class structure that already
generally complies with our proposed
amendments to rule 6c–10 might only
need to make minor changes to its
operations in response to our proposal.
A fund family that does not sell C
shares, sells B shares that convert at a
time that is consistent with proposed
rule 6c–10(b), and has a target class for
converted shares (i.e., a class that
deducts 25 basis points or less in assetbased distribution fees), would be
included in this category.480 The costs
and time expended by such a fund
family to comply with the proposed
amendments to rule 6c–10 would
include: Reviewing the requirements of
the rule (if adopted); updating fund
prospectuses, SAIs, and shareholder
reports to reflect the changed
terminology and function of the two
new types of asset-based distribution
fees; reviewing and making any
necessary updates to compliance
479 Funds that amend or update existing share
classes as a result of our proposal would provide
notification to their existing shareholders. If the
proposal is adopted, we anticipate providing a
transition period of at least 18 months, which
should allow most funds to provide this notification
in their next regularly scheduled prospectus
update, or in an annual or semi-annual report. In
some cases, due to timing constraints, a fund may
determine that it needs to ‘‘sticker’’ its registration
statement and inform its shareholders of the share
class changes in a separate and unscheduled
communication. These funds would incur
additional costs.
480 Such a fund would be unlikely to incur any
costs relating to managing shares with
grandfathered 12b–1 fees because its existing class
structure would already be in compliance with our
proposed amendments and, thus, it would not need
to maintain separate classes for shares with
grandfathered 12b–1 fees.
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47115
policies and procedures; hiring outside
counsel to perform these reviews and
updates; and providing training to
relevant internal personnel (i.e., staff
from the fund, adviser, or underwriter).
The staff estimates that approximately
15% (or 28) of the 186 fund families that
may be affected would be able to
comply with the proposal by making
these minor changes to their operations.
The staff estimates that fund families
that would make these operational
changes would incur approximately
$20,000 in one-time costs, and 100
hours of time expended by internal
personnel to implement these changes
for the entire fund family. The staff
estimates that the 100 hours spent by
internal personnel would break down as
follows: 50 hours spent by accountants
and other back office personnel at $153
per hour; 30 hours spent by
programmers and other IT personnel at
$190 per hour; 18 hours spent by
internal counsel at $316 per hour; and
2 hours spent by the board of directors
at $4500 per hour, for a total internal
time cost equivalent of $28,038.481 The
staff therefore estimates that the total
costs for all affected fund families that
use this route would be $560,000 in
one-time costs and 2800 hours of
internal personnel time expended at a
total internal time cost equivalent of
$785,064.482
• We request comment on these
estimates and assumptions.
Route 2: Update Conversion System and
Make Amendments to Class Structure
Alternatively, funds might need to
make amendments to their existing
share classes to comply with our
proposal.483 These funds may need to
change the conversion period of their
class B shares, institute a conversion
period for class C shares, or make other
changes to their class structure.
However, the staff assumes that fund
families that choose this route would
not need to create new share classes,
because they would already have a
target class for conversions that meets
the requirements of proposed rule 6c–
10(b) (e.g., an existing share class with
481 These figures are based on the following
calculations: (50 hours × $153 = $7650); (30 hours
× $190 = $5700); (18 hours × $316 = $5688); (2
hours × $4500 = $9000); ($7650 + $5700 + $5688
+ $9000 = $28,038 total internal time cost
equivalent).
482 These figures are based on the following
calculations: ($20,000 costs × 28 fund families =
$560,000); (100 hours × 28 fund families = 2800);
($28,038 × 28 fund families = $785,064).
483 Pursuant to rule 18f–3, fund share classes are
required to be organized according to a written plan
that is approved by the fund’s directors, and thus
this plan must be amended when changes are made
to a share class.
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12b–1 fees of 25 basis points or less).
The staff expects that these fund
families would not choose to create new
share classes for purchases made after
the compliance date of the proposal (if
adopted), but would instead amend
their existing classes.484 These fund
families would also have to update their
conversion systems, at a previously
estimated one-time cost of $100,000 and
$50,000 annually. The staff estimates
that approximately 50% (or 93) of the
186 fund families that may be affected
would need to amend their existing
share classes as a result of our proposal.
The staff estimates that, on average,
each fund that amends its share classes
would need to amend an average of two
share classes. The staff estimates that it
would typically cost approximately
$10,000 and 25 hours of internal
personnel time to amend a share class
to meet the requirements of our
proposed amendments to rule 6c–10.
However, the staff expects that most
fund families would amend all of the
relevant share classes at the same time
as part of a coordinated plan for
compliance with the proposed rules,
and therefore should be able to achieve
significant economies of scale. Much of
the work involved in amending one
share class is similar to that involved in
amending other classes, and if all
amendments are undertaken at the same
time, significant efficiencies and
elimination of duplicative effort should
result. The staff therefore estimates that
a fund family with 35 funds (the average
for fund families that have at least one
fund with 12b–1 fees in excess of 25
basis points) would incur a total of
$100,000 in outside expenses and 250
hours of internal personnel time
expended. The time would represent
approximately 140 hours spent by
accountants and other back office
personnel at a rate of $153 per hour, 100
hours spent by inside counsel at a rate
of $316 per hour, and 10 hours spent by
the board of directors as a whole, at a
rate of $4500 per hour, for a total
internal time cost equivalent of
$98,020.485
These costs and time expenditures
would include internal staffing and
484 Instead, they would either amend existing
classes to mix grandfathered 12b–1 fee shares with
new purchases with differing conversion dates, or
would not grandfather existing 12b–1 fees. In either
case, these funds would amend existing share
classes, but would not create new ones. The costs
for funds that choose to create new share classes as
a means of managing share classes with
grandfathered 12b–1 fees or in response to our
proposed amendments to rule 6c–10 are described
in our discussion of route 3, below.
485 These figures are based on the following
calculations: ($153 × 140 hours = $21,420); ($316
× 100 hours = $31,600); ($4500 × 10 hours =
$45,000); ($21,420 + $31,600 + $45,000 = $98,020).
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outside counsel review to establish the
amended terms of the class, creating
and/or amending relevant disclosure
documents, amending the written plan
setting forth the terms of the funds’ class
structure, holding a director vote on the
class plan if necessary, any training
expenses, costs related to amending
distribution or underwriting
agreements, and any costs related to
altering the terms of the class on the
fund or its transfer agent’s systems, the
costs of exchanging or converting
remaining grandfathered shares into
appropriate share classes after the
expiration of the grandfathering period,
as well as the costs of updating the fund
family’s operations discussed above.486
The staff assumes that the costs of
maintaining these amended share
classes would be the same as the cost of
maintaining current share classes, and
therefore the staff estimates that funds
that choose this option would incur no
additional ongoing annual cost burden.
Therefore, the staff estimates that each
fund family would incur $100,000 in
costs and 250 hours in internal
personnel time (at an internal time cost
equivalent of $98,020) to amend their
share classes, and an additional
$100,000 in one-time costs and $50,000
in annual costs to update their
conversion systems, for a total one-time
cost of $200,000, annual costs of
$50,000, and 250 hours of time
expended for each of these fund families
to comply with the ongoing sales charge
portion of our proposal. Based on these
estimates, the staff further estimates that
all 93 potentially affected fund families
that may choose this option would incur
a total of $18,600,000 in one-time costs,
$4,650,000 annually, and 23,250 hours
in one-time internal personnel time
expended at an internal time cost
equivalent of $9,115,860.487
• We request comment on these
estimates and assumptions.
Route 3: Update Conversion System,
Make Significant Changes to Class
Structure, and Create New Share Classes
Other fund families may need to
create new share classes to comply with
our proposed amendments to rule 6c-10.
These fund families might need to
create new share classes either because
they do not have an appropriate target
class for conversions (for example, if
486 The costs of amending the fund family’s
operations, as discussed above under route 1, is
included in this estimate.
487 These figures are based on the following
calculations: ($200,000 one-time costs × 93 fund
families = $18,600,000); ($50,000 annually × 93
fund families = $4,650,000); (250 hours × 93 fund
families = 23,250 hours); ($98,020 × 93 fund
families = $9,115,860).
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their class A shares deduct more than 25
basis points in asset-based distribution
fees), or if they chose to maintain
grandfathered 12b–1 assets in existing
share classes and create new share
classes for all future share purchases
after the compliance date of the rule (if
adopted).488 In addition to creating new
share classes, these fund families would
also likely need to amend their existing
share classes. These fund families
would also need to update their
conversion systems, at a previously
estimated one-time cost of $100,000,
and $50,000 annually.489
The staff estimates that the remaining
35% (or 65) of 186 potentially affected
fund families with conversion systems
would create new share classes in
response to our proposed amendments
to rule 6c–10. The staff estimates that it
would cost each fund approximately
$100,000 and 100 hours of internal
personnel time to create a new share
class.490 These expenses would include
internal staffing and outside counsel
involvement to establish the terms of
the new class, create and/or amend
relevant disclosure documents, amend
the written plan setting forth the terms
of the funds’ class structure, hold a
director vote if necessary, any training
expenses, the costs of amending
distribution and underwriting
agreements, the costs of exchanging or
converting remaining grandfathered
shares into appropriate share classes
after the expiration of the grandfathering
period, any costs related to
implementing the new class on the
fund’s or transfer agent’s systems, and
any costs related to updating the fund’s
operations discussed above. The staff’s
estimate assumes that the costs of
maintaining these new share classes
would be the same as the costs of
maintaining current share classes, and
the staff estimates that funds that choose
488 For example, a fund might have a class A that
deducts 35 basis points in asset-based distribution
fees, class B shares that convert at a date later than
the proposal would require, and class C shares that
do not convert. This fund might need to create a
new class A that deducts 25 basis points or less as
a target class for conversions, and if the fund chose
to maintain grandfathered assets in the existing A
and C shares classes, might also create a new class
A and C that meets the terms of the proposal. In
addition, the fund may choose to amend the
conversion requirements of the class B shares to
comply with the requirements of the proposal for
both new and existing shareholders (‘‘mixing’’
conversion dates in the same class). This fund
would be creating three new share classes and
amending one other class.
489 See supra Section V.D.2.c.(i).
490 As discussed below, funds that choose this
option would likely achieve significant cost savings
and economies of scale by creating all new classes
simultaneously. To be conservative, however,
Commission staff has also estimated the costs of
creating each class individually.
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this option would incur no additional
ongoing annual cost burden related to
the class structure changes. The staff
estimates that, on average, each fund
that creates new share classes would
need to create two new share classes
and amend one additional share class
(at the same cost as amending share
classes discussed above).
However, as discussed previously, the
staff expects that most fund families
would make all necessary changes to
their distribution structure as part of a
coordinated plan for compliance with
the proposed rules, and therefore should
be able to achieve significant economies
of scale and costs savings over the costs
of amending or creating a single share
class. For example, often, a number of
funds in a family share a single
prospectus, which could be amended at
a single time, and the class structure
could be amended with a single director
vote. In light of these expected
economies of scale, the staff estimates
that a typical fund family would incur
$800,000 in costs and 500 hours in
internal personnel time to create new
share classes, and $50,000 in costs and
100 hours in internal personnel time
expended to amend existing share
classes, for a total of $850,000 in outside
costs and 600 hours of internal
personnel time expended. The internal
personnel time expended would include
approximately 200 hours spent by
programmers and other back office IT
staff at a rate of $190 per hour, 200
hours spent by accountants at a rate of
$153 per hour, 190 hours spent by
inside counsel at a rate of $316 per
hour, and 10 hours spent by the board
of directors as a whole at $4500 per
hour, for a total internal time cost
equivalent of $173,640.491 Including
$100,000 in one-time costs and $50,000
in annual costs to update their
conversion systems, the total cost for
each fund family would be $950,000 in
one-time costs, $50,000 in annual costs
and 600 hours expended.
Based on these staff estimates, the 65
potentially affected fund families would
incur a total of $61,750,000 in one-time
costs, $3,250,000 in annual costs, and
39,000 hours in one-time internal
personnel time expended (at an internal
time cost equivalent of $11,286,600) to
comply with our proposal.492
491 These
figures are based on the following
calculations: ($190 × 200 hours = $38,000); ($153
× 200 hours = $30,600); ($316 × 190 hours =
$60,040); ($4500 × 10 hours = $45,000); ($38,000 +
$30,600 + $60,040 + $45,000 = $173,640).
492 These figures are based on the following
calculations: ($950,000 one-time costs × 65 fund
families = $61,750,000); ($50,000 annually × 65
fund families = $3,250,000); (600 hours × 65 fund
families = 39,000 hours); ($173,640 × 65 fund
families = $11,286,600).
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• We request comment on these
estimates and assumptions.
Route 4: Purchase New Conversion
System, Make Significant Changes to
Class Structure, and Create New Share
Classes
Finally, if our proposed amendments
to rule 6c–10 are adopted, some funds
would have to purchase or create a
conversion system. As previously
discussed, the staff estimates that 10%
or 21 fund families that may be affected
by our proposed amendments to rule
6c–10 currently do not have a
conversion system, either because they
only sell a single class of shares, or if
they sell multiple classes of shares,
none of their share classes has a
conversion feature. The staff has
previously estimated that it would cost
approximately $250,000 in initial costs
and $100,000 in annual costs to
purchase or create a conversion system.
In addition to purchasing a new
conversion system, these fund families
would also need to create a new target
class for converted shares and amend
existing share classes to meet the
requirements of our proposed
amendments to rule 6c–10. For
example, if a fund sold only class C
shares that deducted asset-based
distribution fees in excess of 25 basis
points, the fund would need to create a
new target class for converted shares. In
addition, if the fund chose to maintain
grandfathered 12b–1 assets in the
existing class, the fund may need to
create a second class of shares for future
purchases. On the other hand, if the
fund chose to dispense with
grandfathering 12b–1 fees, it might
amend the existing C class so that it
complied with our proposed
amendments to rule 6c–10 for both
existing and new shareholders.
The staff has previously estimated
that it may cost each fund
approximately $100,000 and 100 hours
of internal personnel time to create a
new share class and $10,000 and 25
hours to amend a share class. The staff
assumes that each affected fund that
does not currently convert shares would
have to create two new share classes
and amend one additional share class to
meet the requirements of the proposed
amendments to rule 6c–10.
However, as discussed previously, the
staff expects that most fund families
would make all necessary changes to
their distribution structure as part of a
coordinated plan for compliance with
the proposed rules, and therefore should
be able to achieve significant economies
of scale and costs savings over the costs
of amending or creating a single share
class. In light of these expected
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47117
economies of scale, the staff estimates
that each fund family would incur
$800,000 in costs and 500 hours in
internal personnel time to create new
share classes, and $50,000 in costs and
100 hours in internal personnel time
expended to amend existing share
classes, for a total of $850,000 in outside
costs and 600 hours of internal
personnel time expended. The internal
personnel time expended would include
approximately 200 hours spent by
programmers and other back office IT
staff at a rate of $190 per hour, 200
hours spent by accountants at a rate of
$153 per hour, 190 hours spent by
inside counsel at a rate of $316 per
hour, and 10 hours spent by the board
of directors as a whole at $4500 per
hour, for a total internal time cost
equivalent of $173,640.493 Including
$250,000 in one-time costs and
$100,000 in annual costs to purchase or
build a conversion system, the total cost
for each fund family would be
$1,100,000 in one-time costs, $100,000
in annual costs and 600 hours
expended.
Based on these staff estimates, the 21
potentially affected fund families would
incur a total of $23,100,000 in one-time
costs, $2,100,000 in annual costs, and
12,600 hours in one-time internal
personnel time expended (at an internal
time cost equivalent of $3,646,440) to
comply with our proposal.494
• We request comment on these
estimates and assumptions.
E. Ongoing Sales Charge: Investors
Investors currently appear to have
difficulty understanding 12b–1 fees and
the activities and services for which
they are used.495 Our proposal would
differentiate between the two
constituent parts of current 12b–1 fees
(asset-based sales charges and service
fees). It would allow funds to use a
limited amount of assets as a marketing
and service fee, and deduct any excess
amounts over the marketing and service
fee as an ongoing sales charge. The
renamed fees would appear separately
in an amended fee table in the
prospectus under the headings
‘‘marketing and service fees’’ and
‘‘ongoing sales charge.’’
493 These figures are based on the following
calculations: ($190 × 200 hours = $38,000); ($153
× 200 hours = $30,600); ($316 × 190 hours =
$60,040); ($4500 × 10 hours = $45,000); ($38,000 +
$30,600 + $60,040 + $45,000 = $173,640).
494 These figures are based on the following
calculations: ($1,100,000 one-time costs × 21 fund
families = $23,100,000); ($100,000 annually × 21
fund families = $2,100,000); (600 hours × 21 fund
families = 12,600 hours); ($173,640 × 21 fund
families = $3,646,440).
495 See supra Section II.E.
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By more clearly identifying the two
types of asset-based distribution fees,
we expect that the proposal would make
it easier for investors to understand
when they are paying a sales charge. In
addition, these proposed changes to the
fee table and the revised narrative
disclosure in the prospectus should also
help investors better understand the
services they are paying for through the
marketing and service fee and the
ongoing sales charge. This improved
understanding should help investors
more easily compare sales charges in
alternative share classes and competing
funds and, therefore, choose the sales
charge option that best meets their
investment needs. We anticipate that
this would lead investors to choose
lower priced offerings of funds or share
classes that offer comparable services,
which should lead to greater price
competition among funds and lower
sales charges.
Investors empowered with this
information may invest differently.
Although we cannot predict investor
behavior, we assume that if offered
lower prices for the same services, or
provided with better information
regarding the distribution services
received, many investors would choose
to move their investments to, or make
new investments in, a fund or share
class with lower asset-based distribution
fees or loads. Conversely, investors may
decide to avoid funds that charge high
asset-based distribution fees if they
believe that they would not get, or want,
commensurate levels of service. We
expect that investors who choose to
shift invested assets would only move
assets that are not subject to a CDSL, or
on which they had not already paid a
front-end load. Thus, we do not
anticipate that investors would shift
assets invested in class A or B shares if
our proposal were adopted. In addition,
our proposal would require that assets
held for long periods of time in level
load classes (for example, class C
shares) eventually convert to classes
that do not deduct an ongoing sales
charge, which would result in a net
movement of assets out of these level
load classes into lower cost classes.
Commission staff estimates that
approximately $686 billion in total net
assets currently are invested in level
load share classes, and that
approximately $3.4 billion in 12b–1 fees
are deducted from these assets fees
annually, for an average 12b–1 fee as a
percentage of total net assets in these
classes of 50 basis points.496 The staff
496 We recognize that some portion of the 50 basis
points may represent service fees and that an
investor who shifts their assets from a level load
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further estimates that if our proposed
rule and disclosure amendments are
adopted, improved investor
understanding of distribution related
charges would result in an aggregate
total of between five and ten percent of
assets currently invested in level load
classes (for example, C shares) moving
to share classes (within the same fund
or in a different fund) that do not deduct
an asset-based distribution fee. If five
percent of the $686 billion in assets in
these classes (or $34 billion) were
moved to share classes without assetbased distribution fees, at an annual
12b–1 fee rate of 50 basis points,
investors would save approximately
$170 million annually.497 If ten percent
of the $686 billion in assets in these
classes (or $68 billion) were moved to
share classes without asset-based
distribution fees, investors would save
approximately $340 million
annually.498 Over a ten-year period, this
would represent a potential savings of
between $1.7 billion and $3.4 billion to
investors in asset-based distribution fees
that they would otherwise have paid,
but would avoid because of better
informed decision making.
If our proposal is adopted, we would
provide a grandfathering provision for
current 12b–1 share classes for a fiveyear period. However, at the end of that
five-year period, all shares that are
currently subject to a 12b–1 plan would
need to be converted or exchanged into
a class that does not deduct an ongoing
sales charge and with a marketing and
service fee that is no higher than the
12b–1 fee in effect in the previous fiscal
year. This expiration of the
grandfathering period would effectively
time limit level load share classes as
they exist today. All assets that remain
in level load share classes after the
expiration of the grandfathering period
would need to be converted to a class
that does not deduct an ongoing sales
charge; effectively a class that charges
25 basis points or less in asset-based
distribution fees. This conversion or
exchange would benefit investors who
remained in these level load classes at
the end of the grandfathering period to
the extent that the asset-based
distribution fees on the share class they
fund class may still select a fund class that charges
a service fee or a reduced ongoing sales charge.
However, for purposes of this analysis, the result of
the staff’s estimates represent the total cumulative
effect of all asset movement from level load funds
to no-load or lower load funds.
497 This estimate is based on the following
calculation: ($34,000,000,000 × 0.005 =
$170,000,000).
498 This estimate is based on the following
calculation: ($68,000,000,000 × 0.005 =
$340,000,000).
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are converted into is lower than the
current 12b–1 fee.
The staff estimated above that the
average 12b–1 fee on level load share
classes is 50 basis points. Because no
ongoing sales charge could be charged
on the converted or exchanged shares
and the highest marketing and service
fee allowed under the proposal is 25
basis points, the staff estimates that
investors who remain in the
grandfathered 12b–1 share class would
save 25 basis points a year after the
expiration of the grandfathering period.
However, as discussed above, the staff
estimates that some investors may move
their existing level load assets to lower
load classes as a result of this proposal,
and further reductions in the assets of
existing level load share classes may
occur through redemptions or reduced
investment. The staff estimates that at
the expiration of the grandfathering
period in five years, approximately 50%
of the $686 billion (or $343 billion) in
existing level load share class assets will
remain. Upon the conversion or
exchange of these assets into share
classes that do not deduct an ongoing
sales charge, the staff estimates that
investors in these classes will save 25
basis points a year (the asset-based
distribution fees charged in excess of
the amount permitted as a marketing
and service fee), or a total of
$857,500,000 annually.499
In addition, if our proposal is
adopted, we estimate that net new
investments in level load fund classes
would decline as investors choose share
classes with no or lower sales charges,
whether in the form of an asset-based
distribution fee, front-end load or CDSL,
and as a result of requirements in the
proposal to eventually convert shares
that charge an ongoing sales charge into
a class that does not deduct such a fee
at a set time. The staff estimates net new
investments in level load fund classes
may decline between ten and twenty
percent as a result of our proposal (with
a commensurate increase in net new
investments in no or low load funds).
Based on a review of Lipper’s LANA
Database and data filed with the
Commission, the staff estimates that
approximately $52 billion in net new
cash flowed to level load classes in
2009, with those level load classes
charging an average asset-based
distribution fee of approximately 50
basis points. Assuming that there would
be similar net cash flow to these classes
in future years, if ten percent of the net
new cash flow to level load classes (or
499 This estimate is based on the following
calculation: ($343,000,000,000 × 0.0025 =
$857,500,000).
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$5.2 billion) is invested in classes that
do not charge asset-based distribution
fees, Commission staff estimates that
investors would save approximately $26
million annually.500 If twenty percent of
the net new cash flow to these classes
(or $10.4 billion) is instead invested in
classes that do not charge asset-based
distribution fees, Commission staff
estimates that investors would save
approximately $52 million annually.501
Over a ten-year period, this represents
potential savings of between $260
million and $520 million for investors
who might be better served in other
classes with a more appropriate level of
service for their needs or wants.
As discussed above, we expect that
one result of our proposal would be a
net shift by investors to lower load share
classes. As part of this net shift, we
would expect that some investors might
determine that they need or want
continuing high levels of service, and
may choose to move their assets out of
level load share classes and into feebased or wrap fee accounts, which may
have higher expenses than the level load
share classes the investor had
previously owned.502 These investors
may pay higher expenses as a result of
this choice, but would presumably also
receive higher levels of service, and the
ability to trade between funds in
different fund families without paying
additional loads. The proposal would
provide investors with better
information regarding the asset-based
distribution fees they pay, which should
enhance the ability of investors to select
the type of account or method of paying
distribution fees that is best for them,
even if some investors choose to invest
through more costly methods as a result.
There is some question as to whether
a reduction in asset-based distribution
fees paid by investors would be purely
a benefit of the proposal resulting from
markets that are more efficient and
investors making better-informed
investment choices, or whether it would
represent a transfer of assets from
investment managers or broker-dealers
to investors. The goals of this
rulemaking include providing better and
more transparent information to
investors regarding the asset-based
500 This estimate is based on the following
calculation: ($5,200,000,000 × .005 = $26,000,000).
501 This estimate is based on the following
calculation: ($10,400,000,000 × .005 = $52,000,000).
502 Other investors, however, would move their
assets into lower cost funds, as discussed
previously. Level-load share classes typically
deduct 100 basis points or less in asset-based
distribution fees annually. Fee-based or wrap
accounts often charge higher fees (between 100 and
200 basis points annually) but the broker-dealers
that offer wrap accounts also provide additional
services and transaction options for their clients.
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distribution fees they pay, enabling
investors to more efficiently allocate
their investments and meet their
investment goals, and promoting
competitive markets. In light of these
goals, we believe that any reduction in
asset-based distribution fees paid by
investors that is due to better-informed
investment decisions made as a result of
this proposal should be counted as a
benefit.
• Do commenters agree that the
estimated reductions in sales charges
investors would pay are a benefit of this
proposal? We further request comment
on the estimates and assumptions we
have made in this section regarding the
benefits of our proposal to investors and
the likelihood that a certain portion
would invest in funds with lower sales
charges. In particular, we request
comment on the quantitative estimates
the staff has made and request that
commenters provide any quantitative
data they may have on the likely
behavior of investors in response to our
proposals.
Currently, funds with class C shares
typically do not charge a CDSL after the
first year, which allows the potential for
some short-term shareholders in C share
classes to redeem soon after purchase
and pay less asset-based distribution
fees compared to longer-term
shareholders in the same share class.
Essentially, the longer-term C class
shareholders subsidize some of the
distribution expenses of the shorterterm shareholders. Funds typically
structure their C shares in this manner
to attract investors who may not want to
be committed to a long-term investment
in a fund, and who may pay
significantly more or less in distribution
costs depending on how long they
remain invested in the fund. Funds also
take the risk that the distribution
expenses associated with short-term
investments in C shares will not be
balanced out by long-term C class
shareholders who may pay significantly
more in asset-based distribution fees
than if they had instead invested in
some other class.
Proposed new rule 12b–2 and
amended rule 6c–10 would have the
effect of limiting the total asset-based
distribution fees that long-term
shareholders would pay, and may
thereby alter the economic incentives
involved in structuring a C share class
without a CDSL. If the proposal is
adopted, some funds may reconsider the
economics of C share classes, and could
restructure those classes, perhaps
imposing a CDSL similar to B share
classes. If this occurs, this could
effectively eliminate the opportunity for
some short-term C class shareholders to
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avoid paying a portion of the
distribution expenses associated with
their investment. However, it would
also effectively eliminate the potential
for some longer-term shareholders in C
classes to subsidize those costs by
paying significantly more in asset-based
distribution fees over time. One of the
goals of this rulemaking is to help
ensure more equity between
shareholders in the payment of fund
distribution expenses. However, we
acknowledge that achieving this more
equitable treatment between
shareholders may come at a cost to
certain short-term shareholders whose
distribution expenses would no longer
be subsidized by long-term C class
shareholders.
We request comment on the
likelihood of funds restructuring their C
share classes as discussed above, and
any potential impact such a
restructuring might have on both longand short-term investors in those
classes.
• In particular, we request comment
on any quantitative estimates of the
amount of additional asset-based
distribution fees that short-term
investors may pay and the amount of
such fees that long-term shareholders
may save as a result of this proposal.
F. Ongoing Sales Charge: Intermediaries
Broker-dealers and other
intermediaries may also be affected by
the proposed limitations on ongoing
sales charges. Currently, FINRA rules do
not limit the total amount of asset-based
sales charges that an individual fund
investor may pay. NASD Conduct Rule
2830 limits the aggregate amount of
these fees and other sales loads that a
fund may pay to its distributor, to a
percentage of the amount of gross new
sales of fund shares. Because most funds
continually sell new shares (and thus
have new sales), we understand that
most funds do not reach this limit. As
a result, broker-dealers generally may
receive asset-based sales charges on an
investment in fund shares for as long as
the investor holds the shares (or, in the
case of B shares, until the shares
convert). The conversion requirements
of our ongoing sales charge proposal
would limit the amount of asset-based
distribution fees that an individual
investor would pay to an amount that is
tied to the front-end load of the fund, or
the NASD sales charge limits.
Our proposed amendments to rule 6c–
10 may have the effect of reducing the
total compensation that intermediaries
receive from the sale of certain types of
shares (such as B, C, or R shares).
However, as discussed previously, any
reduction in compensation would be
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experienced as reduced costs for
investors because distribution charges
that are not deducted from fund assets
would be retained by shareholders.
The amount of any reduction in
intermediary compensation that might
result is speculative.503 For example,
many class B shares currently convert
on a schedule that generally meets, or
come close to meeting, the requirements
we propose today. Therefore, we
anticipate that complying with the
proposal’s requirements with respect to
class B shares would result in, at most,
a minor reduction in compensation to
broker-dealers. Class C shares (which
are generally described in fund
prospectuses as being suitable for shortterm investments) do not convert, but if
they are sold as short-term investments,
we believe they generally would not be
held long-term. Based on average
holding periods for funds generally, we
expect that only a limited portion of
outstanding class C shares would be
held long enough for any asset-based
distribution fees on class C shares to
exceed the proposed ongoing sales
charge limit.504
Funds with class R shares or similar
classes (which typically are sold in taxadvantaged accounts and are intended
as long-term investments) may charge
12b–1 fees in amounts exceeding 25
basis points that would become subject
to the limitations on ongoing sales
charges. These share classes often use
12b–1 fees to pay for associated
recordkeeping and shareholder services,
as well as for distribution expenses. As
we have discussed above, some funds
may be in a position to identify those
non-distribution expenses and recharacterize them as administrative fees,
thereby avoiding the need to impose an
ongoing sales charge without reducing
distribution payments to intermediaries.
To the extent that any portion of 12b–
1 fees currently charged on class R
shares must be considered to be an
ongoing sales charge, any estimate
reduction in compensation resulting
from our proposal would be speculative,
because as discussed above, we
503 The staff has estimated some potential effects
of our rulemaking on investor behavior (and
consequent reduction in intermediary
compensation) in Section V.E of this Release, supra.
504 Comprehensive data on the typical retention
period for C shares is not available, but the typical
fund shareholder only holds fund shares for
approximately 3–4 years. Based on a front-end load
equal to 6%, a C share investor could pay an
ongoing sales charge of 75 basis points for
approximately 8 years before reaching the ongoing
sales charge limits we propose today. This holding
period would be more than double the typical
holding period for all fund shares, and particularly
long for C shares, which funds disclose as
appropriate for short-term holding periods.
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anticipate that the lost revenue may be
recovered through other sources.505
If intermediaries experience a
significant reduction in distribution
compensation, would they be likely to
renegotiate revenue sharing agreements
and recover some or all of the lost
compensation through these sources?
Would intermediaries be likely to
receive less compensation based on the
ongoing sales charge limits of our
proposal? How much less? Would they
make up any or all of any such loss
through revenue sharing agreements? Do
commenters believe that this reduction
in compensation should be treated as a
cost of the proposal, considering that
any reduction would come with a
corresponding increase in the assets
held by investors?
Intermediaries such as broker-dealers,
banks, and insurance companies may
also incur costs in connection with our
proposals.506 For example, these
intermediaries may need to enter into
new or amended distribution
agreements with the funds that they sell,
enhance their recordkeeping systems,
update sales literature, and provide
additional training to their sales
representatives regarding the new
regulatory framework for mutual fund
asset-based distribution fees and the
suitability of different share classes for
their clients. The staff estimates that
there are approximately 4,770 of these
types of intermediaries, and that
approximately 40% of these
intermediaries (or 1,908) receive 12b–1
fees, and therefore would be affected by
our proposal.507 The staff estimates that,
on average, each affected intermediary
would expend $50,000 in costs and 100
hours of internal personnel time in
response to our proposals.508 This
505 As discussed above, broker-dealers often
receive payments from fund advisers known as
‘‘revenue sharing,’’ which supplements the
compensation they receive for distributing fund
shares. See supra note 65.
506 The costs for retirement plan record keepers
are discussed below, and the costs for transfer
agents are included in the previously discussed
costs for mutual funds above.
507 This number consists of the following: 2,203
broker-dealers classified as specialists in fund
shares, 167 insurance companies sponsoring
registered separate accounts organized as unit
investment trusts, approximately 2,400 banks that
sell funds or variable annuities (the number of
banks is likely over inclusive because it may
include a number of banks that do not sell
registered variable annuities or funds, or banks that
do their business through a registered broker-dealer
on the same premises). This number may be over
or under inclusive, because the actual number of
intermediaries that would be affected would vary
based on the intermediary’s business model and
whether the intermediary sells funds that deduct
12b–1 fees.
508 We recognize that this average will likely vary
significantly, with large intermediaries incurring
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internal time would include
approximately 75 hours spent by
professionals such as compliance
personnel at a rate of $210 509 per hour
and 25 hours spent by inside counsel at
a rate of $316 per hour, at a total
internal time cost equivalent of
$23,650.510 Therefore, the staff estimates
that all intermediaries may incur
approximately $95,400,000 in one-time
costs and 190,800 hours (at an internal
time cost equivalent of $45,124,200 as a
result of the proposed new rule and rule
amendments).511
In addition, our proposal may require
intermediaries such as retirement plan
administrators or other omnibus
account record-keepers to begin tracking
share lots and managing share
conversions. This change may require
these intermediaries to invest in new
systems or enhance their current
recordkeeping and back office systems.
If a retirement plan offers fund classes
that deduct an ongoing sales charge, the
proposal would require such shares
purchased by plan participants to
eventually be converted to a class that
does not deduct an ongoing sales
charge. This conversion requirement
would create costs for retirement plan
record-keepers because we understand
that currently, most record-keepers do
not maintain individual participant
share histories. Record-keepers for plans
that offer shares classes with an ongoing
sales charge would need to begin
tracking the date of purchase of each
share lot for each participant, and tie
that share history to the appropriate
conversion date. In addition, plans
currently usually only have a single
class of shares for each fund offered
within the plan. If our proposal is
adopted, however, if the single class
that is offered within the plan deducts
an ongoing sales charge, a second class
of shares for each fund (i.e. a target class
for converted shares) would have to be
added to the record-keeper’s systems,
effectively adding more complexity and
costs to their operations. For example,
as a result of this increase in the number
of shares classes, record-keepers might
many times this cost estimate and small
intermediaries likely incurring far less.
509 The staff has based the hourly cost estimates
for time spent by intermediaries in this section on
SIFMA’s Management & Professional Earnings in
the Securities Industry 2009, supra note 407,
because the staff believes the hourly costs are
comparable.
510 These figures are based on the following
calculations: ($210 × 75 hours = $15,750); ($316 ×
25 hours = $7,900); ($15,750 + $7,900 = $23,650).
511 These estimates are based on the following
calculations: (1,908 intermediaries × $50,000 =
$95,400,000 in costs); (1,908 intermediaries × 100
hours = 190,800 hours expended); (1,908
intermediaries × $23,650 = $45,124,200).
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need to increase the size of their
participant statements, spend more time
answering participant questions,
process more trades, and manage
operational complexities related to
multiple share classes (such as
allocating withdrawals between share
classes for participant loans and
rebalancings, identifying the correct
conversion date for reinvested
dividends, and other issues).
Only record-keepers that provide
services to retirement plans that offer
fund share classes with 12b–1 fees in
excess of 25 basis points would be
affected by our proposal.512 The staff
estimates that there are approximately
2,025 intermediaries that provide
recordkeeping for retirement plans, and
that approximately 25% (or 506) of
those record-keepers provide services to
plans that offer fund share classes with
12b–1 fees in excess of 25 basis
points.513 The staff estimates that
approximately 35% (or 177) of the 506
affected record-keepers would choose to
upgrade their systems to manage
ongoing sales charges, while the other
65% (or 329) would choose to do
business only with plans that offer
funds without an ongoing sales charge,
and thus avoid the costs discussed
below.514 The staff estimates that it
would cost a record-keeper
approximately $1,000,000 in one-time
costs and $1,500,000 annually to
manage ongoing sales charges for the
plans they service.515 These expenses
512 Record-keepers for plans that only offer funds
with 12b–1 fees of 25 basis points or less would be
generally unaffected by our proposal, because they
would not need to change their systems to manage
the ongoing sales charge and its related multiple
share classes and conversions.
513 This includes 225 bank, mutual fund, and
insurance record-keepers, and an additional 1,800
third party administrators that provide some
recordkeeping for the plans they administer. The
number of participant accounts serviced by these
record-keepers varies widely, with some servicing
more than ten million accounts, and others only
providing service to a few hundred or thousand
accounts. The costs we provide here are estimates
for the average record-keeper, and we acknowledge
that the larger firms will likely incur significantly
higher costs, while the smaller firms may incur far
less.
514 These funds might include funds that have reassessed the asset-based distribution fees they
charge and restructured their fees to identify nondistribution services that could be paid separately
from the asset-based distribution fee limits of our
proposal, in the manner discussed in Section
V.D.2.b of this Release, supra.
515 The staff assumes that record-keepers would
continue to receive approximately the same amount
of compensation for the services they provide.
Record-keepers currently often receive some or all
of their compensation from 12b–1 fees deducted
from participant funds. The staff expects that much
of the compensation that is currently paid to recordkeepers through a 12b–1 fee in excess of the
marketing and service fee (which would be an
ongoing sales charge that would eventually end and
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would include, but not be limited to,
expenses related to enhancing computer
software to begin tracking and aging
share histories and multiple share
classes, additional computer hardware
and storage costs for the increased
volume of information related to
participant positions, larger participant
statements (and higher mailing costs),
increased time spent providing service
to participants, and costs related to
managing the operational complexities
discussed above. Therefore, the staff
estimates that intermediaries that
provide recordkeeping services to
retirement plans may incur a total onetime cost of $177,000,000 and an annual
cost of $265,500,000 in complying with
our proposal.516
As discussed previously, under our
proposed rulemaking, ongoing sales
charges would qualify as transaction
based compensation, and intermediaries
who receive the ongoing sales charge
may need to register as broker-dealers
under section 15 of the Exchange Act
unless they can avail themselves of an
exception or exemption from
registration.517 The proposed
rulemaking could potentially lead to
some intermediaries who are currently
receiving 12b–1 fees but that are not
registered as broker-dealers under
section 15 of the Exchange Act to either
no longer receive asset-based
distribution fees or to register as brokerdealers. However, we understand that
virtually all advisers and other
intermediaries that currently receive
12b–1 fees in excess of 25 basis points
(thus qualifying as an ongoing sales
charge) already associate themselves
with registered broker-dealers, either by
registering themselves, or by becoming
an independent contractor registered
representative of a registered brokerdealer. Therefore, we do not anticipate
that, if our proposal is adopted, any
intermediaries who are currently
receiving 12b–1 fees would newly
register as broker-dealers, and thus
incur the costs associated with
registration.
We request comment on all of the
estimates and assumptions made in this
section.
• Is our understanding correct?
Would the proposed rulemaking in fact
require any intermediaries who are
no longer be able to pay for recordkeeping services)
may be re-assessed and paid as an ordinary fund
expense, and not be subject to the limits on assetbased distribution fees contained within our
proposal.
516 These estimates are based on the following
calculations: (177 record-keepers × $1,000,000 onetime costs = $177,000,000 in one-time costs); (177
record-keepers × $1,500,000 in annual costs =
$265,500,000 in annual costs).
517 See supra note 168.
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47121
currently receiving 12b–1 fees to register
as a broker-dealer? In particular, we
request comment on what types of
intermediaries, if any would be affected,
and if they are affected, how many
would be required to register or no
longer receive ongoing sales charges. If
intermediaries are required to register,
what kind of costs would they incur?
We currently estimate that any new
entities registering as broker-dealers
would incur a time burden of 2.75 hours
to complete Form BD.518 Are there other
costs that would be implicated by
broker-dealer registration? Would other
burdens be incurred and, if so, what are
those burdens? What one-time and ongoing costs, if any, would be incurred?
We request comment on the estimates
and assumptions we have made in this
section.
G. Disclosure
The proposal would make the
following changes to the disclosure
requirements:
• Amend Form N–1A to replace the
current line item for 12b–1 fees in the
fee table and statement of operations
with two new line items (‘‘Marketing
and Service Fee’’ and ‘‘Ongoing Sales
Charge’’) and revise most of the current
disclosure in the prospectus and SAI
related to the discussion of 12b–1 plans
(which would no longer exist) and the
dollar amounts spent under the plans
for different distribution activities;
• Eliminate the periodic reporting
requirement related to 12b–1 plans in
Form N–SAR, the annual and semiannual reporting form used by mutual
funds;
• Amend the statement of operations
for fund income and expenses in
Regulation S–X to conform to our
proposal;
• Amend Forms N–3, N–4, and N–6
to conform to our proposed changes;
and
• Provide better proxy disclosures for
shareholder votes on asset-based
distribution fees.
These proposed disclosure changes
would provide a number of benefits,
including providing more descriptive
disclosure of the use and amount of
asset-based distribution fees deducted
by funds in prospectuses and SAIs,
providing greater transparency of these
fees to investors, removing requirements
that would become outdated, and
conforming disclosure requirements to
our proposal. We have discussed these
518 Form BD is the application form used by
entities to apply to the Commission for registration
as a broker-dealer. See Proposed Collection;
Comment Request (Apr. 20, 2010) [75 FR 22638
(Apr. 29, 2010)] (providing estimates of and seeking
comments on compliance burden of Form BD).
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benefits in detail previously in this
Release in Sections III.I and III.M above.
These benefits include providing clearer
disclosure of the amount and use of
asset-based distribution fees,
eliminating potentially confusing or
unnecessary disclosure, and providing
better descriptions of the fees. The
amendments would provide investors
access to more relevant and transparent
information that could help guide their
investment making decision when
considering whether to invest in a fund
that deducts asset-based distribution
fees. As discussed below, the staff
estimates that there would be no
additional ongoing costs as a result of
these disclosure changes, and in fact,
those ongoing costs may decrease.
1. Revised Fee Table, Prospectus, and
SAI Disclosure
The proposal would require funds to
eliminate the current line item titled
‘‘Distribution and/or Service (12b–1)
Fees’’ and add, as necessary, two items
for the fees permitted under the
proposal—‘‘Marketing and Service Fee’’
and ‘‘Ongoing Sales Charge.’’ Funds that
do not currently charge asset-based
distribution fees would not be affected
by these proposed amendments. The
staff estimates that funds that charge
asset-based distribution fees would be
able to complete the revised fee table in
the same amount of time, and for the
same cost because the revised fee table
only includes data that is readily
available when the fund regularly
updates the fee table, and does not
include any new information. The
revised fee table would not be
significantly longer, and would instead
simply include a new line item, which
is a breakdown of an existing line item,
that was already known when the fee
was instituted.519 Therefore, the staff
estimates that the proposed new line
items in the fee table would not increase
costs or the amount of time required to
complete Form N–1A, either initially or
when submitting a post-effective
amendment.
The proposal would also significantly
revise the disclosure required for funds
with 12b–1 fees in the prospectus
narrative and in the SAI. These
proposed amendments would eliminate
many disclosures that would become
outdated or irrelevant based on our
proposed rule changes, including some
519 There are two types of Form N–1A filings; (i)
Initial filings, and (ii) annual post-effective
amendments. Funds usually incur significantly
more time and incur greater costs when first
registering a fund under their initial N–1A filings
than when filing their annual post-effective
updates. Therefore, the staff separately estimates
the burden for each type of filing.
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of the most detailed disclosures of the
dollar amount the fund spends on each
distribution activity. However, some of
the other disclosure requirements
regarding asset-based distribution fees
currently in Form N–1A would be
retained in the same or similar form.520
Thus, we anticipate that the proposed
amendments would reduce the amount
of time needed to provide disclosure on
asset-based distribution fees on an
ongoing basis, although some one-time
costs may be incurred to initially revise
and update the prospectus to conform
its description regarding asset-based
distribution fees to the proposed new
framework.
In our most recent Paperwork
Reduction Act submission for Form N–
1A, the staff estimated that for each
fund portfolio or series, the initial filing
burden is approximately 830.47 hours at
a cost of $20,300, and the post-effective
amendment burden is approximately
111 hours at a cost of $8894. This
includes time spent by inside counsel,
back office personnel, compliance
professionals, and others in filling out
the form. The costs include that of
outside counsel to prepare and review
these filings. We assume that only funds
that charge asset-based distribution fees
would be affected by our proposed
amendments to Form N–1A. The staff
estimates that, each year, there are
approximately 7367 funds with 12b–1
plans that file post-effective
amendments.
The staff estimates that our proposed
amendments would result in time
savings of approximately 10 hours for
each portfolio’s initial filing (for a new
total estimate of 820.47 hours) and of 1
hour for each post-effective amendment
(for a new total estimate of 110 hours).
The staff further estimates that the
amendments would reduce costs spent
on outside counsel, and other costs
associated with completing Form N–1A,
by $500 for each initial filing (for a new
total estimate of $19,800) and $150 for
each post-effective amendment (for a
new total estimate of $8744). In
addition, the staff estimates that each
fund would incur a total one-time cost
of $2000 and a one-time time
expenditure of 10 hours of attorney time
at a rate of $316 per hour to initially
revise their post effective amendments
to Form N–1A to meet the requirements
of the proposed amendments for the
first time.
The staff estimates that, in each year
following the effective date of the
proposed amendments, 300 additional
funds with asset-based distribution fees
would file an initial Form N–1A. Based
520 See
PO 00000
Section III.J, supra.
Frm 00060
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on these estimates, the staff estimates
that funds would save a total of 3000
hours (at an internal time cost
equivalent of $948,000) 521 and
$150,000 when submitting initial Form
N–1A filings each year.522 In addition,
the staff anticipates that funds would
save approximately 7367 hours (at an
internal time cost equivalent of
$2,327,972)523, and $1,050,050 annually
when preparing post-effective updates
to Form N–1A.524 Finally, the staff
estimates that all funds with asset-based
distribution fees would incur a total
one-time expenditure of 73,670 hours
(at an internal time cost equivalent of
$23,279,720) and a cost of $14,734,000
when preparing post-effective
amendments to comply with the
proposed amendments for the first
time.525
• We request comment on these
estimates and assumptions.
2. N–SAR Periodic Reporting
Our proposal would amend the
instructions to Form N–SAR, which
currently requires funds to respond to a
series of questions regarding their 12b–
1 plans. Form N–SAR is the form that
registered investment companies use to
make periodic reports to the
Commission. Our proposed
amendments would add an instruction
to Form N–SAR to disregard, for funds
that no longer have 12b–1 plans, four
questions (Items 41–44) that relate to the
operation of rule 12b–1 plans (because
they would be irrelevant in light of our
proposed new framework for assetbased distribution fees). However, funds
that maintain grandfathered fund
classes would continue to respond to
these items.
The staff estimates that there are
approximately 1292 management
investment companies that respond to
Items 41–44 of Form N–SAR. The staff
estimates that our proposed
amendments would reduce the time it
takes funds that do not have
grandfathered share classes to complete
521 This estimate is based on the following
calculation: (300 new filers × 10 hours savings =
3,000 hours in total savings); (3,000 hours × $316
per hour = $948,000).
522 This estimate is based on the following
calculations: (300 new filers × $500 savings =
$150,000 total savings).
523 This estimate is based on the following
calculation: (7,367 amendments × 1 hour savings =
7,367 hours in total savings); (7,367 hours × $316
per hour = $2,327,972).
524 This estimate is based on the following
calculations: (7,367 amendments × $150 savings =
$1,105,050 total savings).
525 This estimate is based on the following
calculations: (7,367 amendments × 10 hours
expended = 73,670 hours); (73,670 hours × 316 per
hour = $23,279,720); (7,367 amendments × $2,000
costs = $14,734,000 total one-time costs).
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Form N–SAR by 0.25 hours, and that
there would be no change for funds that
maintain grandfathered share classes.
The staff estimates that, if these
amendments are adopted, in the first
three years after adoption,
approximately 20% of these 1292
management investment companies (or
258) would no longer maintain
grandfathered share classes and would
then experience the estimated savings,
while the remaining 80% (or 1034)
would continue to have grandfathered
share classes and respond to these
items. Because Form N–SAR is
completed twice a year, the staff
estimates that each respondent would
save approximately 0.5 hour annually
(at an internal time cost equivalent rate
of $316 per hour). The staff therefore
estimates that our proposed
amendments to Form N–SAR would
result in total incremental time savings
of approximately 129 hours (with a total
internal time equivalent cost savings of
$40,764) 526 annually.
• We request comment on these
estimates and assumptions.
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3. Regulation S–X
As discussed in Section III.L of this
Release, we are proposing changes to
rule 6–07 of Regulation S–X, which
requires funds to file a statement of
operations listing income and expenses,
and state separately all amounts paid in
accordance with a 12b–1 plan. Our
proposal would conform the disclosure
requirement to the terms of our
proposed new rule and rule
amendments regarding asset-based
distribution fees, by requiring that funds
state separately amounts charged for
marketing and service fees and ongoing
sales charges.
Our understanding is that funds
already have information on asset-based
distribution fees available in order to
prepare the statement of operations as
we have proposed. Funds analyze this
information as a matter of course for
ordinary business and tax reasons, and
therefore our proposed changes to
Regulation S–X would not require the
preparation of new information.
Accordingly, the staff estimates that our
proposed changes to Regulation S–X
would not change the amount of time or
the costs required for funds to prepare
their statements of operations under the
regulation.
• We request comment on these
estimates and assumptions.
526 This estimate is based on the following
calculation: (258 × 0.5 hours = 129 hours); (129
hours × $316 per hour = $40,764).
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4. Form N–3, N–4, and N–6
The proposal would revise the
currently required disclosure for 12b–1
plans in the prospectus narrative and in
the SAI of Form N–3. These proposed
amendments would eliminate
disclosures that would become outdated
or irrelevant based on our proposed rule
changes, including some of the most
detailed disclosures of the exact dollar
amount the registrant spends on each
distribution activity. However, much of
the general disclosures regarding assetbased distribution fees currently in
Form N–3 would be retained in the
same or similar form.527
In our most recent Paperwork
Reduction Act submission for Form N–
3, the staff estimated that for each
portfolio, the initial filing burden is
approximately 922.7 hours at a cost of
$20,300, and the post-effective
amendment burden is approximately
154.7 hours at a cost of $7650. This
hourly burden includes time spent by
in-house counsel, back office personnel,
compliance professionals, and others in
preparing the form. The costs include
that of outside counsel to prepare and
review these filings.
The staff assumes that only registrants
that charge asset-based distribution fees
would be affected by our proposed
amendments to Form N–3. Based upon
a review of filings with the Commission,
the staff estimates that 1 registrant that
currently files on Form N–3 charges
asset-based distribution fees, and would
file a post effective amendment. The
staff estimates that it would cost this
registrant approximately $2000 in onetime costs (for outside legal counsel
drafting and review) and require an
expenditure of 10 hours in internal
personnel time (at an internal time cost
equivalent rate of $316 per hour) to
revise its prospectus to comply with the
proposed amendments. The staff further
estimates that the proposed
amendments to Item 21 and instruction
5 of Item 26 would result in time
savings when completing a posteffective amendment of Form N–3. The
staff estimates that this registrant would
save approximately 1 hour (at an
internal time cost equivalent of $316 per
hour) annually as a result of the
proposed amendments.
The staff further estimates that no
new registrants that file on Form N–3
are likely to charge asset-based
distribution fees under proposed rule
12b–2 and the proposed amendments to
rule 6c–10. Accordingly, the staff
estimates that there will be no other
changes in burden hours or costs as a
527 See
PO 00000
supra Section III.L.
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47123
result of the proposed rule and rule
amendments.
• We request comment on any of
these estimates or assumptions.
Our proposal would also amend
Forms N–4 and N–6 to conform them to
the new rule and rule amendments that
we are proposing today.528 The
proposed form amendments would
replace references to rule 12b–1 with
references to proposed rules 6c–10(b),
12b–2(b) or 12b–12(d), as appropriate.
We expect this would benefit investors
because it would more accurately
describe these fees.
The staff estimates that the proposed
amendments to these forms would not
change current estimates of the amount
of time or costs associated with
completing the forms because they are
primarily technical and only conform
the disclosure to the proposal.
Therefore, we estimate no costs will
result from these proposed Form N–4
and N–6 changes.
• We request comment on these
estimates and assumptions.
5. Streamlined Proxy Procedure
Our proposal would eliminate a
number of disclosures in Schedule 14A
(the form for proxy statements) that
would become irrelevant in light of the
proposed rule and rule amendments.529
We anticipate that the proposed
amendments would result in cost
savings to funds that prepare such
proxies when obtaining shareholder
consent to increase or implement
marketing and service fees.
Funds that rely on proposed rule 12b–
2(d) would not be permitted to institute
new 12b–1 plans or increase the rate of
a 12b–1 fee under an existing plan after
the rule’s compliance date, and
therefore they would no longer solicit
proxies in relation to their 12b–1 plans.
Proposed rule 12b–2(b) would require a
shareholder vote and attendant proxy
solicitation when a fund institutes or
increases a marketing and service fee in
existing share classes.530
Commission staff estimates that
approximately 3 funds would solicit
proxies each year for the purposes of
implementing or increasing a fee under
528 Form N–3 is used by separate accounts
offering variable annuity contracts that are
registered as management investment companies.
Form N–4 is used by separate accounts offering
variable annuity contracts and are registered as unit
investment trusts. Form N–6 is used by separate
accounts offering variable life insurance contracts
and are registered as unit investment trusts.
529 See proposed Item 22 of Schedule 14A.
530 As discussed in Section III.N.4 of this Release,
supra, we would not require a shareholder vote if
a 12b–1 fee is relabeled a marketing and service fee,
provided the fee is 25 basis points or less and is
not increased.
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
proposed rule 12b–2(b) (the same
number that we have previously
estimated would solicit proxies under
rule 12b–1). Funds typically hire
outside legal counsel and proxy
solicitation firms to prepare, print, and
mail these proxies. For each of these 3
funds, the staff estimates that our
proposed amendments to Schedule 14A
would result in an incremental burden
reduction of 3 hours of internal
personnel time (at an internal time cost
equivalent rate of $316 per hour) and
reduced costs of $400 for the services of
outside professionals. The staff therefore
estimates that these amendments will
reduce the total annual costs of
soliciting proxies and completing
Schedule 14A by approximately 9 hours
of internal personnel time (3 funds × 3
hours) at a internal time cost equivalent
of $2,844 531 and approximately $1200
(3 funds × $400) for the services of
outside professionals.
H. Account-Level Sales Charge
Alternative
Proposed rule 6c–10(c) would provide
funds the option of offering a class of
fund shares that could be sold by
dealers with sales charges set at
negotiated rates. The sales charge could
vary in amount, or time of payment, and
could better reflect services provided by
the broker. We assume that a limited
number of funds would choose to rely
on this exemption immediately, and
that reliance on the exemption may
increase over time as funds and dealers
better understand the costs and benefits
associated with a different business
model.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
1. Benefits
Some of the benefits that may derive
from this exemption include enhanced
competition in fund distribution, greater
transparency of distribution charges for
fund investors, and reduced conflicts for
broker-dealers selling funds with
different compensation structures.532
Other benefits include less complicated
distribution structures and reduced
training required for registered
representatives of broker-dealers. This
part of the proposal could also prompt
new innovative fund distribution
systems and allow the development of
new business models. We discuss the
many other potential benefits of this
531 This estimate is based on the following
calculation: (9 hours × $316 per hour = $2844).
532 We have not received any applications for an
exemption from section 22(d) that are similar to our
proposal, so we assume the proposal would not
result in cost savings related to reduced preparation
and processing of exemptive applications.
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proposal in detail in Sections III.I and
III.M above.
2. Costs
Proposed rule 6c–10(c) is elective,
and thus only funds or dealers that
choose to rely on it would incur the
costs of complying with its conditions.
Proposed rule 6c–10(c) requires a fund
that chooses to rely on the exemption to
meet the following two conditions: (i)
The fund must not deduct an ongoing
sales charge pursuant to proposed rule
6c–10(b); and (ii) the fund must disclose
that it has elected to rely on the
exemption in its registration statement.
The first condition (prohibiting funds
from deducting an ongoing sales charge)
should not impose any costs on funds.
We expect that any fund that relies on
proposed rule 6c–10(c) would do so as
part of the creation of a new fund or
fund class, and that therefore no funds
with ongoing sales charges would incur
costs in eliminating these charges.
We estimate that funds may incur
some minor costs in complying with the
second condition, the requirement to
disclose the election to rely on proposed
rule 6c–10(c) in their registration
statement. The staff estimates that to
make the required disclosure on the
registration statement it would require
one hour of time spent by outside
counsel, charged at the rate of $400 per
hour. Once the disclosure has been
initially made on the registration
statement, the staff estimates that there
would be no further costs or time to
update or revise the election, and
therefore there would be no annual
costs. Thus, the staff estimates that the
cost of complying with the conditions in
relying on rule 6c–10(c) would be a onetime initial cost of $400 per fund. The
staff estimates that between 10 and 100
new funds might rely on proposed 6c–
10(c) for the first time each year, and
therefore estimate that the total costs for
all funds to comply with the proposed
exemption would be between $4000 and
$40,000 533 in one-time costs (to newly
formed funds) each year.
We anticipate that funds that rely on
proposed rule 6c–10(c) would do so as
part of a decision to provide competitive
alternatives to other distribution
models, and that any other costs not
imposed by the conditions of the rule to
establish the structure would be
justified by the anticipated benefits
accruing to the fund. Other such costs
to establish the new distribution
structure might include setting up new
classes of the fund, negotiating new
533 This estimate is based on the following
calculations: (10 funds × $400 = $4000; 100 funds
× $400 = $40,000).
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distribution agreements with brokerdealers, and educating investors and
financial representatives about the new
fee structure.534 The decision to rely on
the proposed rule would be driven by
business factors, and the potential for
new markets and customers. Funds and
broker-dealers that do not choose to rely
on this exemption would not bear any
costs related to the proposed rule.535
We request comment on the
discussion of the costs and benefits of
our proposed rule 6c–10(c).
• Are there any costs that this
exemption would impose on funds or
others? What other benefits might it
provide? What should we assume about
the compensation structure that brokers
would design? How many funds are
likely to take advantage of this
exemption, and what kind of factors
would drive this choice? What kind of
costs would these funds incur? Are our
estimates of the cost of complying with
the conditions of the exemptions
reasonable?
As discussed previously, our
experience with unfixing commission
rates leads us to expect that when sales
loads are subject to market pressure,
sales loads will go down for all
investors. However, we acknowledge
the potential that some investors
(perhaps due to a lack of bargaining
power) may pay higher sales loads
under proposed rule 6c–10(c) than they
might have under the fixed sales load
regime of section 22(d). We request
comment as to whether investors are
likely to pay lower (or higher) sales
loads if they purchase fund shares from
a fund taking advantage of the proposed
exemption.
• Are investors likely to experience
any other costs or benefits as a
consequence of the proposed
exemption? If the exemption is widely
relied upon, what might be the effect on
distribution arrangements, and on
distributors that do not rely on the rule?
534 Based on discussions with one fund, that fund
suggested that these and similar efforts could
include one-time costs of $550,000 and ongoing
costs of $250,000 annually per fund family.
535 Broker-dealers could face certain difficulties
related to ‘‘investor portability’’ or account transfers
for investors in classes that rely on the proposed
rule. Broker-dealers may encounter recordkeeping
or other issues when an investor account that holds
fund shares in such a class is transferred to a
broker-dealer that only sells shares of the fund with
asset-based distribution fees. Broker-dealers
currently face this issue when transferring investor
accounts today (if, for example, the transferred
account includes shares of a fund that the new
broker-dealer does not sell), although it may be
exacerbated by the different fee structure the
exemption offers.
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
I. Director Responsibilities
Board of directors’ responsibilities
would change under the proposal
because we would not require directors
to adopt and annually renew a 12b-1
plan or make any special findings.536
The proposal would not impose other
procedural requirements currently in
rule 12b–1, including the requirements
for quarterly review. Although the
proposal would eliminate director
specific oversight requirements,
directors would still have a fiduciary
obligation to consider whether the assetbased distribution fees are in the best
interest of the fund and fund
shareholders.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
1. Benefits
We expect that the proposed
reduction in formal requirements
regarding the approval of asset-based
distribution fees would result in
significant cost and time savings for
funds and their investors. The staff has
estimated in our most recent Paperwork
Reduction Act analysis for rule 12b–1
that, for each fund family that has at
least one fund with a 12b–1 plan, it
takes approximately 425 hours for the
fund’s directors, counsel, accountants,
and other staff to maintain the plan,
prepare and evaluate quarterly reports,
make the necessary findings, and hold
director votes, at an internal time cost
of $99,811 per fund family. The staff
estimates that there are approximately
379 fund families with at least one fund
that charges 12b–1 fees. Therefore, the
staff estimates that for all fund families
with a 12b–1 plan, funds expend a total
of 161,075 hours at an internal time cost
of $37,828,369.537
The staff estimates that our proposal
would reduce this burden by
approximately 75% (proportionately for
all fund employees) for an annual hour
reduction for each fund family of 319
hours, and a $74,858 reduction in
internal costs.538 If our proposal is
adopted, we estimate that funds, their
536 Our proposed rescission of rule 12b–1 would
also eliminate the recordkeeping requirements in
rule 12b–1(f) to maintain copies of the plan, reports
or any other agreements related to the plan.
Although our proposal would not impose
recordkeeping requirements, we do not anticipate
that funds would realize any cost savings as a result
of this amendment, because they would continue to
maintain records regarding their asset-based
distribution fees to prepare their financial
statements.
537 These estimates are based on the following
calculations: (425 hours × 379 fund families =
161,075 hours; $99,811 × 379 fund families =
$37,828,369).
538 This estimate applies to both funds that
deduct asset-based distribution fees under proposed
rules 12b–2(b) and 6c–10, and to funds that deduct
grandfathered 12b–1 fees pursuant to proposed rule
12b–2(d).
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employees (or the employees of the
adviser), and directors would only need
to spend 106 hours instead of 425 hours
annually on asset-based distribution fee
matters pursuant to rules 12b–2 and 6c–
10, at an internal cost of $24,953 instead
of $99,811.539 Therefore, the staff
estimates that our proposed
amendments to director responsibilities
and the proposed removal of rule 12b–
1 would reduce this total time from a
total of 161,075 hours per year at an
internal cost of $37,828,369, to 40,269
hours at an annual cost of $9,457,092 540
resulting in an annual savings of
120,806 hours and $28,371,277
dollars.541
• We request comment on these
estimates and assumptions.
2. Costs
Other than the time expenditures we
have outlined previously in this
analysis, we do not expect that there
will be any costs associated with our
proposed removal of rule 12b–1 and
clarification of director responsibilities
in our proposal. As discussed above, we
anticipate that the proposed changes
would simplify the requirements for
imposing asset-based distribution fees
compared to the current requirements of
rule 12b–1. Costs that a fund might
incur in connection with revising
disclosures regarding asset-based
distribution fees are discussed above.542
• We request comment on these
estimates and assumptions.
J. 11a–3 Amendments
We are also proposing to amend rule
11a–3 (which governs sales loads on
offers of exchange within a fund family)
to bring it into conformity with the
proposed treatment of ongoing sales
charges we describe in this Release. The
proposed amendments would require
funds to give shareholders ‘‘credit’’
against the rate of any sales load owed
for ongoing sales charges paid by
investors who exchange fund shares
within a fund group.543
1. Benefits
We anticipate that the proposed
amendments to rule 11a-3 would
provide a number of benefits. Some of
539 These estimates are based on the following
calculations: (425 hours × 25% = 106 hours;
$99,811 × 25% = $24,953).
540 These estimates are based on the following
calculations: (161,075 hours × 25% = 40,269 hours;
$37,828,369 × 25% = $9,457,092).
541 These estimates are based on the following
calculations: (161,075 hours × 75% = 120,806
hours; $37,828,369 × 25% = $28,371,277).
542 See supra Section V.G of this Release.
543 A more detailed description of these
amendments is included in Section III.K of this
Release, supra.
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47125
the principal benefits include more
equitable treatment of investors who
pay sales charges, whether with the
initial investment, or over time, and
greater transparency in sales charges
paid.
2. Costs
Based on conversations with industry
representatives, the staff understands
that most funds that currently rely on
the exemptive relief provided by rule
11a–3 have systems that can credit
ongoing sales charges in the way the
proposed amendments would require.
In order to process credits for CDSLs
(and other purposes), funds (or their
transfer agents) use a bucketing system
that allows them to track the history of
fund shares. The staff understands that
these existing systems can track the
length of time shares subject to an
ongoing sales charges have been held,
determine the charges that have been
paid, and credit those charges against
any load imposed on the new shares
acquired in an exchange. The staff
understands that most funds generally
limit exchanges to shares of the same
class in other funds within the fund
group. As a result, when transferred, the
ongoing sales charge and conversion
date of both the exchanged and acquired
shares would generally be the same, if
the maximum sales load remains the
same. In those circumstances, no action
would be required on the part of the
fund or its transfer agent. Alternatively,
the conversion date may need to be
changed (if, for example, the maximum
sales loads of the two funds are
different). We expect that most funds
should be able to comply with our
proposed 11a–3 amendments with little
difficulty.
Funds may still need to update their
systems for share exchanges and
enhance their capacity to include shares
with ongoing sales charges. The staff
therefore estimates that a typical fund
family with funds that deduct ongoing
sales charges (or the fund’s transfer
agent) would incur $25,000 in one-time
costs to update its systems to comply
with our proposed amendments. For
purposes of this analysis, the staff
assumes that all 196 fund families that
may be affected by our ongoing sales
charge proposal would incur this cost,
for a total cost of $4,900,000.544
• We request comment on these
estimates and assumptions.
544 This estimate is based on the following
calculation: (196 fund families × $25,000 =
$4,900,000).
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
K. Other Technical Amendments
Our proposal would make a number
of technical amendments to Investment
Company Act rules and forms, removing
current references to rule 12b–1 and
adding references to the appropriate
proposed rule.545 We do not expect
these changes to materially affect funds,
intermediaries, or others, because they
are technical changes that should not
affect fund operations. Therefore, we do
not believe that there would be any
costs associated with these
amendments. We request comment on
this assumption.
• Would there be any costs associated
with making the technical changes
described in Section III.L above?
L. Rule 10b–10
The proposed amendments to
Exchange Act rule 10b–10 would
provide broker-dealer customers with
additional information related to mutual
fund costs and callable securities.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
1. Benefits
The improved disclosure related to
mutual fund costs could be expected to
help make the confirmation a more
complete record of the transaction and
help mutual fund investors more fully
understand the sales charges they incur.
Those improved disclosures could be
expected to promote decision making by
investors that more appropriately takes
those costs into account. Those
improved disclosures also could be
expected to assist investors in verifying
whether they paid the correct sales
charge set forth in the prospectus. The
improved disclosure related to callable
debt securities could be expected to
help alert investors to
misunderstandings, avoid confusion,
promote the timely resolution of
problems, and better enable investors to
evaluate potential future transactions.
2. Costs
These proposed amendments to rule
10b–10 would require brokers-dealers to
include additional information in
confirmations that are currently sent to
investors. The costs of adding this new
information into confirmation
disclosures would largely be expected to
be one-time programming-related costs,
borne primarily by clearing firms and
third-party service providers, which are
included in the estimates of the
Paperwork Reduction Act burden. For
purposes of the Paperwork Reduction
Act, the Commission staff has estimated
545 These proposed technical amendments would
affect rules 17a–8, 17d–3, 18f–3, and Regulation S–
X under the Act. For a complete discussion of the
changes, see Section III.L of this Release, supra.
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that the one-time burden to clearing
firms with proprietary systems to
reprogram software and otherwise
update their systems to enable them to
generate confirmations meeting the
requirements of the proposed
amendments would be approximately
720,000 hours.546 The staff estimates
that this one-time burden would equal
total internal costs of approximately
$180.7 million dollars,547 or $1.1
million per vendor.548 The staff also
estimates that vendor licensors of
platforms would incur costs equivalent
to those incurred by clearing firms with
proprietary systems, resulting in onetime burden of 13,500 hours and costs
of approximately $3.4 million
dollars,549 or $1.1 million per
vendor.550 In addition, the staff
understands that clearing firm licensees
would incur an additional 800 burden
hours each, or 296,000 total, for a total
cost of approximately $74.3 million,551
or $200,800 per clearing firm
licensee.552
When we include the costs borne by
vendors and clearing firm licensees, we
estimate that total one-time burden as a
546 4,500 burden hours × 160 clearing firms with
proprietary systems = 720,000 burden hours. See
note 437 supra and accompanying text.
547 720,000 hours × $251 dollars per hour =
$180,720,000. These figures are based on an
estimated hourly wage rate of $251. The estimated
wage figure is based on published compensation for
compliance attorneys ($291) and the average costs
of a senior computer programmer ($285) and a
computer programmer analyst ($190) (($190 + $285)
÷ 2 = $238). See Securities Industry and Financial
Markets Association, Management and Professional
Earnings in the Securities Industry (Sept. 2009). The
staff estimates that programmers would utilize 75%
of the burden hours to implement system changes
while attorneys would utilize 25% of the burden
hours to review the output, yielding a weighted
wage rate of $251 dollars per hour (($291 × .25) +
($238 × .75)) = $251).
548 4,500 burden hours × $251 dollars per hour =
$1,129,500.
549 3 vendors × 4,500 burden hours × $251 dollars
per hour = $3,388,500. For purposes of this
analysis, the staff assumes that vendors would incur
the same per hour costs and burden hours incurred
by clearing firms with proprietary systems. See note
438 supra.
550 4500 burden hours per vendor × $251 dollars
per hour = $1,129,500.
551 370 clearing firm licensees × 800 burden hours
× $251 dollars per hour = $74,296,000. For purposes
of this analysis, the staff also assumes that vendors
or other third-parties would perform the work
needed to adapt each of these clearing firms’
systems to the changes made to its vendor’s
platform. The staff further assumes the hourly costs
to clearing firms to outsource these additional
burdens to third-parties would be equivalent to the
hourly costs incurred by vendors and by clearing
firms with proprietary systems. This hourly cost is
estimated at approximately $251 per hour. See note
438 supra.
552 800 burden hours per clearing firm licensee ×
$251 per hour = $200,800.
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whole would be approximately $258.4
million dollars.553
• We request comment on these
estimates and assumptions.
M. Total Costs and Benefits
As discussed above, we have designed
our proposal to minimize the cost
impact on funds, intermediaries, and
service providers while maximizing the
investor protection and other benefits.
The staff anticipates that funds
representing approximately 93% of all
assets under management will incur
minor or no expenses in complying with
our proposal.554
The staff estimates that the total onetime costs of compliance with our
proposed amendments would be
$400,994,000 in outside expenses and
$362,348,000 in internal time cost
equivalents. The staff further estimates
the total annual costs of compliance
would be $304,076,000. The staff also
estimates that the total annual benefits
of compliance with our proposed
amendments would be between
$1,062,361,000 to $1,258,361,000 in cost
savings and $31,963,000 in internal time
cost equivalents. This does not reflect
our full expectation of the costs and
benefits of the proposed amendments
because many of the expected costs and
benefits are qualitative in nature.
• We request comment on these
estimates.
N. Request for Comment
We request comments on all aspects
of this cost-benefit analysis, including
identification of any additional costs or
benefits of, or suggested alternatives to,
the proposed amendments. Commenters
are requested to provide empirical data
and other factual support for their views
to the extent possible. In particular, we
request comment on the quantitative
estimates made within this section and
any other costs or benefits that were not
discussed here that might result from
the amendments. We encourage
commenters to identify, discuss,
analyze, and supply relevant data
regarding any additional costs and
benefits.
VI. Initial Regulatory Flexibility
Analysis
This Initial Regulatory Flexibility
Analysis (‘‘IRFA’’) has been prepared in
accordance with 5 U.S.C. 603. It relates
to the Commission’s proposed removal
553 ((3 vendors × 4,500 burden hours) + (370
clearing firm licensees × 800 burden hours) + (160
clearing firms with proprietary systems × 4,500
burden hours)) × $251 per hour = $258,404,500. As
discussed above, the staff believes that all parties
would incur costs of $251 per hour.
554 See supra Section V.B of this Release.
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
jdjones on DSK8KYBLC1PROD with PROPOSALS2
of rule 12b–1, new rule 12b–2, and
amendments to rules 6c–10, 10b–10,
11a–3, 17a–8, 17d–3, and 18f–3, and
amendments to Forms N–1A, N–3, N–4,
N–6, N–SAR and Regulation S–X and
Schedule 14A, under the Securities Act,
the Securities Exchange Act, and the
Investment Company Act.
A. Reasons for, and Objectives of, the
Proposed Actions
As more fully described in Sections I,
II, and III of this Release, we are
proposing a new rule and rule and form
amendments designed to address funds’
use of asset-based distribution fees, to
amend our current regulations to reflect
current economic realities and the role
of directors regarding these charges, and
to enhance transparency and equity of
these fees for investors. Rule 12b–1, the
current rule that governs the use of
asset-based distribution fees, relies on
fund directors to oversee the level and
use of these fees. Asset-based
distribution fees have evolved into a
substitute for front-end loads, and have
also enabled the development of new
models of fund distribution that could
not have been anticipated when the rule
was adopted. Small funds, in particular,
often rely on asset-based distribution
fees as a means of gaining access to
distribution channels that would not
otherwise be available to them.555
The proposal is also designed to
improve investor understanding of these
fees and their purposes, as well as to
enhance equity in the amount of
distribution costs all fund shareholders
pay, regardless of the method of
payment. Currently, investors may not
understand that asset-based distribution
fees are the equivalent of sales loads,
and some investors may believe that
they have avoided a sales load entirely
by purchasing a share class that charges
an asset-based distribution fee. In
addition, under current distribution
practices, certain long-term
shareholders that pay asset-based
distribution fees may subsidize the
distribution expenses of other
shareholders in the fund. As a result,
some fund shareholders may pay a
disproportionate amount of the fund’s
distribution expenses.
Our proposed new rule, and rule and
form amendments, would significantly
revise our current regulations regarding
asset-based distribution fees by
eliminating the specific requirements
for the board of directors. The proposal
would recognize that funds bear
555 See, e.g., Roundtable Transcript, supra note
109, at 67–68 (statement of Mellody Hobson, Ariel
Capital Management, LLC), and discussion of the
impact of the proposal on small funds, Section
III.M, supra.
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ongoing expenses that, although they
are distribution related, may benefit the
fund and fund shareholders, and would
replace the specific formal requirements
for the board with other regulatory
protections. In particular, the proposal
would recognize that asset-based
distribution fees may be used as a
substitute for a sales load, and would
regulate them in a similar manner. We
expect that this would give directors
more time to focus on other important
fund matters. In order to provide greater
equity among shareholders who bear
distribution fees, the proposal would
limit the amount of asset-based
distribution fees that may be charged to
each investor. Funds would be required
to convert shares that have an ongoing
sales charge to a class that does not
impose an ongoing sales charge no later
than when the cumulative charges equal
the amount of the highest front-end load
that the investor would have paid had
the investor invested in another class of
shares in the same fund, or after a set
conversion period based on the rate of
the front-end load and the rate of the
ongoing sales charge imposed.
In addition, the proposal would allow
funds that deduct a marketing and
service fee pursuant to rule 12b–2 to sell
their shares at other than the public
offering price as disclosed in their
prospectus. This would enable funds to
offer new choices to investors in paying
for the costs of distribution; enhance
competition in pricing between brokerdealers in the sale of fund shares; and
present new business opportunities to
funds that choose to use this exemption.
We believe small funds may be the
funds that are more likely to so
experiment and use this exemption to
expand their market opportunities.
Finally, the proposal would also make
a number of changes to current
disclosure requirements designed to
enhance investor understanding of these
fees. In particular, the proposal would
require the prospectus fee table to state
separately (i) the amount of asset-based
distribution fees that pays for services
received by shareholders in the fund
and for other general distribution
purposes (the marketing and service
fee), and (ii) the amount of asset-based
distribution fees that are a substitute for
a sales load (the ongoing sales charge).
This disclosure is designed to allow
fund shareholders to understand better
the purpose of these fees, and the
amounts they are paying. The proposal
would also make a number of
conforming changes to other rules and
forms that are intended to update
current references to rule 12b–1 to
reflect the regulations we are proposing
today, as well as eliminating or
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47127
updating requirements that would
become irrelevant if our proposal were
adopted. The proposal further would
make changes to rule 10b–10 to improve
disclosure on broker-dealer
confirmations of costs related to mutual
funds and to make other improvements.
B. Legal Basis
The Commission is proposing
amendments to Schedule 14A under the
authority set forth in sections 3(b), 10,
13, 14, 15, 23(a), and 36 of the Exchange
Act [15 U.S.C. 78c(b), 78j, 78m, 78n,
78o, 78w(a), and 78mm], and sections
20(a), 30(a), and 38(a) of the Investment
Company Act [15 U.S.C. 80a–20(a), 80a–
29(a), and 80a–37(a)]. The Commission
is proposing amendments to rule 6–07
of Regulation S–X under the authority
set forth in section 7 of the Securities
Act [15 U.S.C. 77g] and sections 8 and
38(a) of the Investment Company Act
[15 U.S.C. 80a–8, 80a–37(a)].
The Commission is proposing to
remove rule 12b–1 under the authority
set forth in sections 12(b) and 38(a) of
the Investment Company Act [15 U.S.C.
80a–12(b) and 80a–37(a)]. The
Commission is proposing new rule 12b–
2 under the authority set forth in
sections 12(b) and 38(a) of the
Investment Company Act [15 U.S.C.
80a–12(b) and 80a–37(a)]. The
Commission is proposing amendments
to rule 6c–10 under the authority set
forth in sections 6(c), 12(b), 22(d)(iii),
and 38(a) of the Investment Company
Act [15 U.S.C. 80a–6(c), 80a–12(b), 80a–
22(d)(iii) and 80a–37(a)]. The
Commission is proposing amendments
to rules 11a–3, 17a–8, 17d–3, and 18f–
3 under the authority set forth in
sections 6(c), 11(a), 17(d), 18(i), and
38(a) of the Investment Company Act
[15 U.S.C. 80a–6(c), 80a–11(a), 80a–
17(d), 80a–18(i) and 80a–37(a)].
The Commission is proposing
amendments to Form N–SAR under the
authority set forth in sections 10(b), 13,
15(d), 23(a), and 36 of the Securities
Exchange Act [15 U.S.C. 78j(b), 78m,
78o(d), 78w(a), and 78mm], and sections
8, 13(c), 24(a), 30, and 38 of the
Investment Company Act [15 U.S.C.
80a–8, 80a–13(c), 80a–24(a), 80a–29,
and 80a–37]. The Commission is
proposing amendments to registration
Forms N–1A, N–3, N–4, and N–6, under
the authority set forth in sections 6, 7(a),
10, and 19(a) of the Securities Act [15
U.S.C. 77f, 77g(a), 77j, 77s(a)], and
sections 8(b), 24(a), and 30 of the
Investment Company Act [15 U.S.C.
80a–8(b), 80a–24(a), and 80a–29]. The
Commission is proposing amendments
to Exchange Act rule 10b–10 pursuant
to the authority conferred by the
Exchange Act, including sections 10, 17,
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23(a), and 36(a)(1) [15 U.S.C. 78j, 78q,
78w(a), and 78mm(a)(1)].
C. Small Entities Subject to the Rule
For purposes of the Regulatory
Flexibility Act, an investment company
is a small entity if it, together with other
investment companies in the same
group of related investment companies,
has net assets of $50 million or less as
of the end of its most recent fiscal year.
Based on a review of filings submitted
to the Commission, approximately 108
investment companies registered on
Form N–1A meet this definition. These
funds have approximately 189 classes.
Commission staff estimates that 40 of
these investment companies have at
least one class that charges 12b–1 fees,
with approximately 78 classes that
deduct 12b–1 fees. Of those 78 classes,
23 charge 12b–1 fees in excess of 25
basis points, while the remaining 55
classes charge 12b–1 fees of less than 25
basis points.
For purposes of the Regulatory
Flexibility Act, a broker-dealer is a
small business if it had total capital (net
worth plus subordinated liabilities) of
less than $500,000 on the date in the
prior fiscal year as of which its audited
financial statements were prepared
pursuant to rule 17a–5(d) of the
Exchange Act or, if not required to file
such statements, a broker-dealer that
had total capital (net worth plus
subordinated liabilities) of less than
$500,000 on the last business day of the
preceding fiscal year (or in the time that
it has been in business, if shorter) and
if it is not an affiliate of an entity that
is not a small business.556 The
Commission staff estimates that
approximately 862 broker-dealers meet
this definition.557 Of these, however,
only 17 clearing firms can be classified
as small entities that would likely incur
the costs of adopting the proposed
amendments to rule 10b–10.558
D. Reporting, Recordkeeping, and Other
Compliance Requirements
Our proposal would amend the
reporting, recordkeeping, and other
compliance requirements for all funds
556 17
CFR 240.0–10.
estimate is based on information
provided in FOCUS Reports filed with the
Commission in 2009.
558 As discussed above, although there are
approximately 5035 broker-dealers registered with
the Commission to whom the rule would apply, the
staff believes that the costs of implementing the
proposed changes to rule 10b–10 would be
primarily borne by clearing firms. Also as discussed
above, the staff estimates that there are
approximately 530 clearing firms. Based on FOCUS
Reports filed with the Commission in 2009, the staff
believes that of these 530 clearing firms,
approximately 17 come within the definition of a
small entity.
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(including small entities) that comply
with rule 12b–1, or would comply with
proposed rule 12b–2, proposed
amendments to rules 6c–10, 11a–3, 17a–
8, 17d–3, and 18f–3, or that would
respond to amended Forms N–1A, N–3,
N–4, N–6, N–SAR, Schedule 14A and
Regulation S–X.559 We have estimated
the costs of these amendments for all
marketplace participants previously in
the cost-benefit analysis in Section V.
above. No new classes of skills would be
required to comply with our proposed
new rule, or rule and form amendments.
1. Rule 6c–10
The proposed amendments to rule 6c–
10(b) would allow a fund to deduct
asset-based distribution fees from fund
assets in excess of asset-based fees
permitted under proposed rule 12b–2
(an ‘‘ongoing sales charge’’), provided
shares sold subject to such an ongoing
sales charge convert to another class of
shares without an ongoing sales charge
when the shareholder has paid
cumulative charges or rates of fees that
are equivalent to what he or she would
have paid for shares subject to a frontend sales load. Rule 6c–10(c) would
allow funds to sell shares at a price
other than described in the prospectus.
This provision is an exemption, and
thus would not create any new
recordkeeping, reporting, or compliance
requirements for small entities unless
they chose to rely on the exemption.
The proposed amendments would not
impose any new reporting obligations
on small entities. However, small
entities that charge an ongoing sales
charge would be required to keep
certain new records regarding the length
of time that a shareholder holds shares
and would be required to comply with
the new requirement for conversion of
those shares. Commission staff has
estimated the costs of these
requirements for all funds (including
small entities) in the cost-benefit
analysis in Section V above. We do not
anticipate that small funds would face
unique or special burdens when
complying with the proposed
amendments to rule 6c–10.
2. Removal of Rule 12b–1
We are proposing to remove rule 12b–
1. As discussed above, Commission staff
has estimated that the proposed removal
would reduce costs significantly for
affected funds, including the 40 small
funds that the Commission staff
estimates have at least one class that
currently charges 12b–1 fees. The
559 For a complete discussion of the specifics of
the new rule and rule and form amendments, see
Section III, supra.
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proposal would eliminate existing
recordkeeping, reporting, and
compliance requirements, and would
not create any new ones.
3. Rule 12b–2
The proposal would include new rule
12b–2, which would permit funds to
deduct a ‘‘marketing and service fee’’
from fund assets, limited to the amount
established in the NASD sales charge
rule for ‘‘service fees.’’ Any assets a fund
deducts in excess of the marketing and
service fee would be regulated under
rule 6c–10 as an ongoing sales charge.
The proposal would also permit funds
to continue to charge 12b–1 fees on
shares sold prior to the compliance date
of the rule and rule amendments, if they
are adopted, and would continue to
regulate the use of fund assets to pay for
brokerage as under rule 12b–1(h) (by
including a similar provision in
proposed rule 12b–2). We have
previously estimated that almost all
funds (including small funds) that
currently charge 25 basis points or less
in asset-based distribution fees under
rule 12b–1 would incur no additional
reporting, recordkeeping, or compliance
requirements under proposed rule
12b–2.
4. Rule 11a–3
As previously discussed, our proposal
would amend rule 11a–3 to ensure that
funds give credit for ongoing sales
charges when an investor exchanges
fund shares within a fund family. The
proposed amendments would expand
current recordkeeping responsibilities
for funds that charge an ongoing sales
charge, including small funds.
Commission staff has estimated the
costs of these changes for all funds in
the cost-benefit analysis in Section V
above. The staff estimates that 40 funds
qualify as small entities for purposes of
the Regulatory Flexibility Act, and that
they would incur the same costs of
compliance ($25,000, as estimated in
section V.K above) to comply with the
proposed amendments to rule 11a–3 as
larger funds, because these funds use
similar computer systems and/or
transfer agents to track share exchanges.
Although the volume of rule 11a–3
share exchanges may be less for small
funds, with comparably lower costs of
expanding the systems to handle
exchanges as compared to larger funds,
the staff estimates that any expenses
incurred in upgrading these systems to
meet the compliance requirements of
our proposal would be comparable, due
to a lack of bargaining power and
economies of scale for the smaller
funds. Therefore, the Commission staff
estimates that each small fund family
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that charges 12b–1 fees high enough to
qualify as ongoing sales charges, would
incur $25,000 in expenses related to the
proposed amendments to the reporting,
recordkeeping, and compliance
requirements of rule 11a–3.
5. Rules 17a–8, 17d–3, and 18f–3
Our proposal would make technical
conforming changes to these rules as
discussed in Section III.L above.
Commission staff estimates that the
proposed changes would create no
change in the reporting, recordkeeping,
or compliance requirements for funds
(including small funds).
6. Form N–1A
Form N–1A is the form that open-end
mutual funds use to register with the
Commission. The proposed
amendments would require funds that
file Form N–1A to: (i) Eliminate the line
item currently titled ‘‘Distribution and/
or service (12b–1) fee’’ and include two
line items, (if relevant) titled ‘‘Marketing
and Service Fee’’ and ‘‘Ongoing Sales
Charge’’; (ii) revise and streamline
prospectus narrative disclosure on assetbased distribution fees; and (iii) revise
and streamline SAI disclosure regarding
asset-based distribution fees. The staff
estimates that the proposed changes
would reduce costs for all funds,
including small entities, by reducing the
amount of time and costs funds incur in
preparing the forms, and would not
impose new reporting or recordkeeping
requirements.
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7. Form N–3, Form N–4, and Form
N–6
The proposed amendments to Forms
N–3, N–4, and N–6 would conform
disclosures in these forms to our
proposals.560 The proposed
amendments would replace references
to rule 12b–1 with references to
proposed rules 6c–10(b) or 12b–2(b) and
(d). Form N–3 is the registration form
used by insurance company separate
accounts registered as management
investment companies that offer
variable annuity contracts. The
proposed amendments to Form N–3
would: (i) Revise and streamline
prospectus narrative disclosure on assetbased distribution fees; and (ii) revise
and streamline Statement of Additional
Information disclosure regarding assetbased distribution fees. The proposed
560 Form N–3 is used by separate accounts
offering variable annuity contracts and registered as
management investment companies. Form N–4 is
used by separate accounts offering variable annuity
contracts and registered as unit investment trusts.
Form N–6 is used by separate accounts offering
variable life insurance contracts and registered as
unit investment trusts.
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changes would not impose new
reporting or recordkeeping requirements
for Form N–3.
The proposed changes to Forms N–4
and N–6 are technical and designed to
update references to 12b–1 plans to the
new terminology used in our proposal.
These proposed changes would not
change the reporting or recordkeeping
requirements of these forms. In the costbenefit analysis above, we explained
that we do not anticipate that these
amendments would result in new costs
or burdens associated with preparing
the forms. We do not believe that these
amendments will impose any new
recordkeeping, reporting, or compliance
requirements.
8. Form N–SAR
Our proposal would amend the
instructions to Form N–SAR, which
currently requires funds to respond to a
series of questions regarding their 12b–
1 plans. Form N–SAR is the form that
registered investment companies use to
make periodic reports to the
Commission. Our proposed
amendments would add an instruction
to Form N–SAR to disregard, for funds
that no longer have 12b–1 plans, four
questions (Items 41–44) that relate to the
operation of rule 12b–1 plans (because
they would be irrelevant in light of our
proposed new framework for assetbased distribution fees). However, funds
that maintain grandfathered fund
classes would continue to respond to
these items. The proposal would impose
no new recordkeeping, reporting, or
compliance requirements, and would
instead reduce these burdens for
respondents that do not have
grandfathered 12b–1 plans.
9. Schedule 14A
Funds comply with the requirements
of Schedule 14A when they solicit
proxies from their shareholders. Our
proposal would amend the required
disclosures under section 14A when a
fund institutes or materially increases a
marketing and service fee after shares
have been offered to the public. The
proposed amendments would
streamline proxy disclosures, removing
items that would be superfluous if our
proposed new rules and rule
amendments on marketing and service
fees were adopted. As discussed above,
we have previously estimated that our
changes to Schedule 14A would not
create any new reporting,
recordkeeping, or compliance burdens
for funds that solicit proxies, and would
instead reduce the existing burden.
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10. Regulation S–X
Regulation S–X requires funds to file
a statement of operations listing their
income and expenses, and to state
separately all amounts paid in
accordance with a plan adopted under
rule 12b–1. Our proposal would
conform this requirement to the terms of
our proposed new rules and rule
amendments regarding asset-based
distribution fees. The proposed
amendments to regulation S–X would
require that funds state asset-based
distribution fees paid, and state
separately amounts paid pursuant to our
proposed rules on marketing and service
fees and ongoing sales charges. Our
understanding is that funds, as a matter
of good business practice, already keep
the information on asset-based
distribution fees in the proper form,
because that information is used to
prepare information on 12b–1 fees, and
is a component of the overall statement
of expenses. The staff estimates that our
proposed changes to regulation S–X
would not change the amount of time or
the costs required for funds (including
small funds) to prepare their statements
of operations. Therefore, we do not
expect that these amendments will
impose any new recordkeeping,
reporting, or compliance requirements.
11. Rule 10b–10
Exchange Act rule 10b–10 requires
broker-dealers to provide transaction
confirmations to customers. The
proposed amendments to this rule
would require disclosure of additional
information related to sales charges in
connection with transactions involving
mutual funds, and certain additional
information in connection with callable
debt securities. The proposed
amendments would expand current
recordkeeping responsibilities for
broker-dealers, including small brokerdealers. As discussed above, the
Commission staff estimates that the onetime burden for clearing firms with
proprietary systems associated with
these proposed amendments would
equal total internal costs of
approximately $180.7 million dollars 561
or approximately $1.1 million per
clearing firm with a proprietary
system.562 Also as discussed above, as a
general matter, medium-sized and
smaller clearing firms, and also some
larger ones, use platforms licensed from
vendors to generate the data necessary
to send confirmations. As discussed
561 (4,500 burden hours × 160 clearing firms with
proprietary systems) × $251 dollars per hour =
$180,720,000.
562 4,500 hours × $251 dollars per hour =
$1,129,500. See note 548 supra.
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above, the staff understands that there
are three primary vendors that license
the majority of platforms to clearing
firms that do not have proprietary
systems. In addition, clearing firms may
also use vendors to send physical
confirmations to investors. Therefore,
these vendors would have to reprogram
their software and update these
platforms to generate the data that
would allow their clients to comply
with these proposed amendments to
rule 10b–10. Based on discussions with
industry representatives, the staff is of
the view that the cost and burdens to
vendors to update the platforms that
they license to clearing firms would be
equivalent to the costs and burdens that
would be incurred by clearing firms
who would have to reprogram and
update their proprietary systems,
resulting in a cost to these vendors of
approximately $3.4 million dollars 563 or
$1.1 million per vendor.564 In addition,
the staff understands that clearing firm
licensees of these platforms would still
incur a one-time cost of approximately
$74.3 million dollars 565 or $200,800 566
per clearing firm licensee, to adopt the
changes made to vendor platforms and
to determine whether the output
satisfies the requirements of the
proposed amendments.
As discussed above, of the
approximately 530 clearing firms that
would incur upgrade costs, 17 of those
are small entities. The staff believes that
these small entity clearing firms would
likely license their platforms from
vendors. Accordingly, the staff estimates
that these firms would incur costs of
approximately $200,800 each to adapt to
the changes in vendor platforms, or
approximately $3.4 million total.567
These figures are already included in
the total burden costs that clearing
firms, and in particular, clearing firm
licensees, would incur to implement the
proposed amendments to rule 10b–10.
In addition, as discussed above,568 the
staff believes that clearing firms will
bear most of the costs associated with
updating back-office operations to
accommodate the proposed changes to
rule 10b–10. Accordingly, the staff does
not believe that small introducing firms
will incur these costs.
563 (3 vendors × 4500 burden hours) × $251
dollars per hour = $3,388,500. See note 549 supra.
564 4500 hours × $251 dollars per hour =
$1,129,500. See note 550 supra.
565 (800 burden hours × 370 clearing firms that
use vendor licensed platforms) × $251 per hour =
$74,296,000. See note 551 supra.
566 800 hours × $251 dollars per hour = $200,800.
See note 552 supra.
567 (800 burden hours × 17 small entity clearing
firms) × $251 per hour = $3,413,600.
568 See Section IV.H supra.
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12. Request for Comment
• The Commission solicits comment
on these estimates and the anticipated
effect the proposed amendments would
have on small entities subject to the
proposed rule and rule and form
amendments.
E. Duplicative, Overlapping, or
Conflicting Federal Rules
We have not identified any federal
rules that duplicate, overlap, or conflict
with the proposed rule or rule or form
amendments.
F. Significant Alternatives
The Regulatory Flexibility Act directs
us to consider significant alternatives
that would accomplish our stated
objective, while minimizing any
significant adverse impact on small
issuers. In connection with the
proposed amendments, the Commission
considered the following alternatives: (i)
The establishment of differing
compliance or reporting requirements or
timetables that take into account the
resources available to small entities; (ii)
the clarification, consolidation, or
simplification of compliance and
reporting requirements under the
proposed amendments for small
entities; (iii) the use of performance
rather than design standards; and (iv) an
exemption from coverage of the
proposed amendments, or any part
thereof, for small entities.
Investors in small funds face the same
issues as investors in larger funds when
paying asset-based distribution fees.
Small funds use asset-based distribution
fees as a means of growing their funds
and accessing alternate distribution
channels, and our rule proposal is
designed to allow funds to continue to
use asset-based distribution fees for
these purposes. We have endeavored
through the proposed amendments to
minimize the regulatory burden on all
funds, including small entities, while
meeting our regulatory objectives. We
have tried to design our proposal so that
small entities would not be
disadvantaged, and we anticipate that
the potential impact of the proposed
rule and amendments on small entities
would not be significant. Small entities
should experience the same benefits
from the proposal as other funds. We
have endeavored to clarify, consolidate,
and simplify disclosure for all funds,
which should be beneficial for all funds,
including those that are small entities.
Moreover, with respect to the proposed
revisions to the broker-dealer
confirmation requirements of rule 10b–
10, we also believe that special
compliance or reporting requirements
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for small broker-dealers would not be
appropriate or consistent with investor
protection, because distinguishing such
requirements based on the size of the
broker-dealer may be accompanied by
disparate treatment of investors and
could lead to investor confusion.
For these reasons, we have not
proposed alternatives to the proposed
rule and rule and form amendments.
G. Request for Comments
We encourage the submission of
comments with respect to any aspect of
the IRFA.
• We particularly request comments
on the number of, and the likely impact
on, small entities that would be subject
to the proposed rule, and rule and form
amendments. Commenters are asked to
describe the nature of any impact and
provide empirical data supporting its
extent. These comments will be
considered in connection with any
adoption of the proposed rule and
amendments, and reflected in a Final
Regulatory Flexibility Analysis.
Comments should be submitted in
triplicate to Elizabeth M. Murphy,
Secretary, Securities and Exchange
Commission, 100 F Street, NE.,
Washington, DC 20549–1090.
Comments also may be submitted
electronically to the following e-mail
address: rule-comments@sec.gov. All
comment letters should refer to File No.
S7–15–10, and this file number should
be included on the subject line if e-mail
is used.569 Comment letters will be
available for Web site viewing and
printing in the Commission’s Public
Reference Room, 100 F Street, NE.,
Washington, DC 20549–1520, on official
business days between the hours of 10
a.m. and 3 p.m. Electronically submitted
comment letters also will be posted on
the Commission’s Internet Web site
(https://www.sec.gov).
VII. Consideration of Burden on
Competition and Promotion of
Efficiency, Competition and Capital
Formation
Section 23(a)(2) of the Exchange Act
requires the Commission, in adopting
rules under the Exchange Act, to
consider the impact that any new rule
would have on competition, and
prohibits the Commission from adopting
any rule that would impose a burden on
competition not necessary or
appropriate in furtherance of the
purposes of the Exchange Act.570
Section 2(b) of the Securities Act and
569 Comments on the IRFA will be placed in the
same public file that contains comments on the
proposed rule and amendments.
570 15 U.S.C. 78w(a)(2).
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section 3(f) of the Exchange Act require
the Commission, when engaging in
rulemaking that requires it to consider
or determine whether an action is
necessary or appropriate in the public
interest to consider, in addition to the
protection of investors, whether the
action will promote efficiency,
competition, and capital formation.571
Further, section 2(c) of the Investment
Company Act requires the Commission,
when engaging in rulemaking that
requires it to consider or determine
whether an action is consistent with the
public interest, to consider, in addition
to the protection of investors, whether
the action will promote efficiency,
competition, and capital formation.572
As discussed below, we expect that the
proposed rule, and rule and form
amendments, may promote efficiency,
competition, and capital formation.
A. Removal of Rule 12b–1
Our proposal would remove rule 12b–
1, and in so doing, would eliminate the
explicit requirements in the rule for
board approval and annual review of
asset-based distribution fees and written
12b–1 plans. By eliminating these
formal requirements in rule 12b–1, our
proposal is designed to modify the
regulations governing these fees to
reflect current economic realities. As
discussed in Section V above, funds
may realize significant time and
expense savings when managing assetbased distribution fees under our
proposal, compared to the current
requirements of rule 12b–1. Thus, we
expect that the proposed removal of rule
12b–1 would enhance the efficiency of
funds in managing and overseeing the
operation and use of asset-based
distribution fees.
Many funds use asset-based
distribution fees to pay for distribution
costs in a cost-effective manner that
allows them to compete with other
investment products. We expect that, in
combination with the rest of our
proposal, our proposed removal of rule
12b–1, if adopted, would not prevent
funds from continuing to access the
competitive benefits of paying for
distribution through asset-based fees.
Small funds often use asset-based
distribution fees as a means of building
their funds and participating in
distribution channels that they might
not otherwise be able to access. We have
designed our proposals to allow funds
to continue to grow through these
means. In addition, our proposal would
allow funds that currently charge 12b–
1 fees to continue to deduct these fees
571 15
572 15
U.S.C. 77b(b); 15 U.S.C. 78c(f).
U.S.C. 80a–2(c).
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on outstanding shares without
significant disruption. Therefore, we do
not anticipate that our proposal to
remove rule 12b–1 would affect capital
formation or competition.
B. Rule 12b–2
We are proposing to adopt rule 12b–
2 (in combination with the rest of our
proposal) to replace rule 12b–1.
Proposed rule 12b–2 would allow funds
to deduct a ‘‘marketing and service fee’’
from fund assets, up to the amount
permitted for service fees under NASD
Conduct Rule 2830. The proposed
amendments would consider any assetbased distribution fee that exceeds this
amount to be an ‘‘ongoing sales charge’’
that would be separately regulated
under our proposed amendments to rule
6c–10, as discussed below. Proposed
rule 12b–2 would not require a ‘‘plan’’ or
impose other special board
requirements to deduct a marketing and
service fee. As discussed above, we
expect that the marketing and service
fee under proposed rule 12b–2 would
allow funds to continue to experience
the competitive and capital formation
benefits resulting from a 25 basis point
asset-based distribution fee. The limited
conditions associated with the proposed
rule should allow funds to impose these
fees in a more efficient way. Because all
funds would be able to rely on the
proposed rule, and because we do not
expect that the rule would affect the
ability of funds to create distribution
structures that fit their competitive
model, we do not believe that the
proposed rulemaking would impact
competition significantly. We also do
not anticipate that the proposed rule
would significantly encourage or
discourage assets being invested in the
capital markets, or in particular funds,
and thus do not expect that there would
be a significant impact on capital
formation.
C. Amended Rule 6c–10
Proposed rule 6c–10(b) would treat
asset-based distribution fees deducted
in excess of the marketing and service
fee as ‘‘ongoing sales charges.’’ The
proposal would require that funds
convert shares subject to an ongoing
sales charge to a share class without the
fee after the investor has paid
cumulative amounts or rates of ongoing
sales charges that equal the fund’s frontend load.
We expect that the ongoing sales
charge may allow investors to better
understand the costs of distribution they
pay, and would reduce the potential for
some long-time investors to subsidize
the distribution costs of other investors
in the same fund. Our proposal
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47131
therefore may allow investors who are
better informed to allocate their
investments more efficiently. The
proposed amendments should also
reduce fund intermediary conflicts of
interest when advising investors
regarding fund classes that provide
different levels of intermediary
compensation based on the period or
method for payment of distribution fees.
This might allow fund intermediaries to
spend less time managing these
conflicts and instead allocate their
resources more efficiently towards
providing better services to investors
and increasing competition among
intermediaries. Because all funds would
be able to rely on the proposed rule, and
because we do not expect that the rule
would affect the ability of funds to
create distribution structures that fit
their competitive model, we do not
believe that the proposed rulemaking
would impact competition significantly.
We also do not anticipate that the
proposed rule would significantly
encourage or discourage assets being
invested in the capital markets, or in
particular funds, and thus do not expect
that there would be a significant impact
on capital formation.
In addition, the proposed
amendments to rule 6c–10(c) would
permit funds to sell their shares at a
price other than a current public
offering price as described in the
prospectus, which is otherwise required
by section 22(d). Section 22(d) imposes
a significant restriction on competition
and the efficient setting of sales loads
for mutual fund distribution, because it
effectively requires dealers to sell fund
shares at the same sales load, regardless
of the services provided or the actual
cost of distribution. Currently, all
investors in a particular fund class pay
the same costs for distribution when
purchasing shares through a fund
intermediary, regardless of the quality
or type of services provided by the
intermediary. Our proposal would allow
funds to make available a class of shares
that ‘‘unbundles’’ the costs of
distribution from the fund’s operating
expenses. This is designed to give funds
and intermediaries new avenues for
competition, by permitting funds and
intermediaries to break out the costs of
distribution from other services they
provide, and letting investors choose
different levels of service based on their
needs, considering among other things,
cost and quality of the services offered.
Under our proposal, investors would
be able to seek out intermediaries that
provide a high level of service, provide
simple execution of fund trades, or
provide services that fall somewhere in
the middle. Sales charges would be
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transparent and could be imposed or
deducted in a manner and at any time
selected by the investor. We expect that
this would enhance efficiency of capital
allocation as well as competition among
fund intermediaries by allowing
investors to shop for the pricing
structure that best suits the investor’s
needs and the marketing choices of the
fund or intermediary.573
Funds that take advantage of the
exemption would be able to effectively
externalize the distribution of their
shares, an approach that may encourage
small funds and new entrants to the
market that are eager to attract dealers
that wish to sell shares based on their
own fee schedules. It may also permit
these funds to compete better by
reducing their expense ratios (because it
would eliminate, at least with respect to
the particular class, ongoing sales
charges), while still charging low or no
front-end sales loads. In addition,
innovative distribution models may
encourage additional investors to invest
in the capital markets, enhancing capital
formation.
An externalized approach could
simplify the operations of
intermediaries, allowing them to
process transactions more efficiently
based on a single, uniform fee structure.
In some cases, it could also simplify
fund operations and fund prospectuses
by eliminating the need to offer multiple
classes of shares, further reducing fund
expenses, enhancing the efficiency of
distribution, and reducing investor
confusion. This type of structure may
also help traditional mutual funds better
compete with other investments, such
as exchange-traded funds (ETFs), which
have externalized distribution costs and
have been growing in popularity.574
The proposed exemption is designed
to foster price competition among fund
intermediaries that charge for the sale of
mutual funds, and enhance the
efficiency of fund operations and
investor choice. Therefore, as discussed
above, we expect that the proposed rule
amendments are likely to enhance
efficiency, competition, and capital
formation in the fund marketplace.
573 Some roundtable commenters agreed that the
externalization of asset-based distribution fees
could improve competition among mutual funds.
See Comment Letter of Bridgeway Funds, Inc. and
Bridgeway Capital Management, Inc. (July 19, 2007)
(‘‘Mutualization of [12b–1] fees * * * distorts
fundamental, free-market economics and restricts
valuable competition in the intermediary
channel.’’).
574 In 2009, ETF assets grew 46 percent (from
$531 billion to $777 billion) while traditional
equity and bond mutual fund assets grew 16
percent (from $9.6 trillion to $11.1 trillion). See
2010 ICI Fact Book, supra note 6, at 9 and 41.
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D. Disclosure Amendments
Our proposal would amend Forms N–
1A, N–SAR, N–3, N–4, and N–6 and
Regulation S–X, to conform them to our
proposed treatment of asset-based
distribution fees.575 The proposed
amendments would improve disclosure
by separately identifying the ‘‘marketing
and service fee’’ and ‘‘ongoing sales
charge’’ as individual line items in the
fee table and income statement. The
proposed amendments would also
streamline current disclosure regarding
asset-based distribution fees by
replacing disclosure made irrelevant by
our proposal with more narrowly
focused and precise information
regarding asset-based distribution fees.
The proposed disclosure amendments
would also replace references to 12b–1
fees in these forms with references to
the appropriate rule in our proposal.
These proposed changes may allow
investors to more efficiently obtain and
manage information about their
investments, as well as reduce the time
and cost burdens funds bear in
preparing this information. These
proposed amendments may lead to
increased efficiency by enhancing the
ability of investors to more specifically
identify the costs of distribution they
pay when investing in funds. This
information should promote more
efficient allocation of investments by
investors among funds because they
may compare and choose funds based
on their costs of distribution and the
services provided for these fees more
easily. To the extent that these create
efficiencies, this may result in new
investors investing in funds (or existing
investors adding additional capital), and
could enhance capital formation, and
the efficiency of investors selecting
among funds. Because these disclosure
amendments would apply to all funds,
we do not expect that they would have
an impact on competition in the fund
marketplace.
E. Rule 11a–3 and Technical
Amendments
Our proposal would also make
amendments to rule 11a–3 (which
governs the payment of sales loads
when making share exchanges within a
fund family) to conform to our proposed
treatment of asset-based distribution
fees as sales loads. The proposed
amendments would require funds to
credit ongoing sales charges an investor
has paid against any other load owed
when the investor exchanges shares
within a fund family. We do not
anticipate that these amendments would
575 See
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affect capital formation or competition,
nor would they reduce the efficiency of
these exchanges because they apply to
all funds and should not encourage or
discourage investors to invest in the
capital markets. We expect that the
proposed amendments may reassure
investors that they would not pay
excessive distribution costs when
making exchanges within a fund family,
regardless of whether they chose to pay
the costs of distribution front-end, over
time, or upon redemption.
Our proposal would also make
technical conforming amendments to
rules 17a–8, 17d–3, and 18f–3, to
replace references to rule 12b–1 with
references to the appropriate rule
regulating asset-based distribution fees
in our proposal. We do not expect that
these changes would affect the
operation of funds, or the behavior of
investors, fund intermediaries, or
service providers. Therefore, we do not
anticipate that these proposed
amendments would impact competition,
efficiency, or capital formation.
F. Rule 10b–10 Amendments
Our proposal further would amend
rule 10b–10 to provide broker-dealer
customers with improved information
in transaction confirmations about
mutual fund sales charges and about
information regarding callable
securities. These proposed amendments
may lead to increased efficiency and
competitiveness by enhancing the
ability of investors to more specifically
understand information related to their
transactions in these securities, which
not only would allow them to correct
any associated errors, but also would
help inform their future purchases of
securities of this type and promote
investment into securities that bear
lower distribution-related costs.
G. Request for Comment
• We request comment on whether
the proposed rule and rule and form
amendments, if adopted, would
promote efficiency, competition, and
capital formation. We also request
comment on any anti-competitive
effects of the proposed amendments.
Commenters are requested to provide
empirical data and other factual support
for their views, if possible.
VIII. Small Business Regulatory
Enforcement Fairness Act
For purposes of the Small Business
Regulatory Enforcement Fairness Act of
1996 (‘‘SBREFA’’), a rule is ‘‘major’’ if it
results or is likely to result in:
• An annual effect on the economy of
$100 million or more;
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• A major increase in costs or prices
for consumers or individual industries;
or
• Significant adverse effects on
competition, investment, or innovation.
If a rule is ‘‘major,’’ its effectiveness
will generally be delayed for 60 days
pending Congressional review.
• We request comment on the
potential impact of the proposed rules
and rule amendments on the economy
on an annual basis. Commenters are
requested to provide empirical data and
other factual support for their views to
the extent possible.
Investment Company Act [15 U.S.C.
80a–8(b), 80a–24(a), and 80a–29]. The
Commission is proposing amendments
to Form N–SAR pursuant to authority
set forth in sections 10(b), 13, 15(d),
23(a), and 36 of the Securities Exchange
Act [15 U.S.C. 78j(b), 78m, 78o(d),
78w(a), and 78mm], and sections 8,
13(c), 24(a), 30, and 38 of the
Investment Company Act [15 U.S.C.
80a–8, 80a–13(c), 80a–24(a), 80a–29,
and 80a–37].
IX. Statutory Authority
The Commission is proposing
amendments to rule 6–07 of Regulation
S–X under the authority set forth in
section 7 of the Securities Act [15 U.S.C.
77g] and sections 8 and 38(a) of the
Investment Company Act [15 U.S.C.
80a–8 and 80a–37(a)]. The Commission
is proposing amendments to Schedule
14A under the authority set forth in
sections 3(b), 10, 13, 14, 15, 23(a), and
36 of the Securities Exchange Act [15
U.S.C. 78c(b), 78j, 78m, 78n, 78o,
78w(a), and 78mm], and sections 20(a),
30(a), and 38(a) of the Investment
Company Act [15 U.S.C. 80a–20(a), 80a–
29(a), and 80a–37(a)].
The Commission is proposing to
rescind rule 12b–1 under the authority
set forth in sections 12(b) and 38(a) of
the Investment Company Act [15 U.S.C.
80a–12(b) and 80a–37(a)]. The
Commission is proposing new rule 12b–
2 under the authority set forth in
sections 12(b) and 38(a) of the
Investment Company Act [15 U.S.C.
80a–12(b) and 80a–37(a)]. The
Commission is proposing amendments
to rule 6c–10 under the authority set
forth in sections 6(c), 12(b), 22(d)(iii),
and 38(a) of the Investment Company
Act [15 U.S.C. 80a–6(c), 80a–12(b), 80a–
22(d)(iii), and 80a–37(a)]. The
Commission is proposing amendments
to rules 11a–3, 17a–8, 17d–3, and 18f–
3 under the authority set forth in
sections 6(c), 11(a), 17(d), 18(i), and
38(a) of the Investment Company Act
[15 U.S.C. 80a–6(c), 80a–11(a), 80a–
17(d), 80a–18(i), and 80a–37(a)]. The
Commission is proposing amendments
to Exchange Act rule 10b–10 pursuant
to the authority conferred by the
Exchange Act, including Sections 10,
17, 23(a), and 36(a)(1) [15 U.S.C. 78j,
78q, 78w(a), and 78mm(a)(1)].
The Commission is proposing
amendments to registration Forms N–
1A, N–3, N–4, and N–6 under the
authority set forth in sections 6, 7(a), 10,
and 19(a) of the Securities Act [15
U.S.C. 77f, 77g(a), 77j, and 77s(a)], and
sections 8(b), 24(a), and 30 of the
Accounting, Reporting, and
recordkeeping requirements, Securities.
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List of Subjects
17 CFR Part 210
17 CFR Parts 239, 240, and 249
47133
2(b), (d) and 270.6c–10(b) expenses. If
§§ 270.12b–2(b) and 270.6c–10(b)
expense reimbursements exceed current
§§ 270.12b–2(b) and 270.6c–10(b)
expenses, such excess shall be used in
the calculation of total expenses under
this caption.
*
*
*
*
*
PART 239—FORMS PRESCRIBED
UNDER THE SECURITIES ACT OF 1933
4. The authority citation for Part 239
continues to read, in part, as follows:
Authority: 15 U.S.C. 77f, 77g, 77h, 77j,
77s, 77z–2, 77z–3, 77sss, 78c, 78l, 78m, 78n,
78o(d), 78u–5, 78w(a), 78ll, 78mm, 80a–2(a),
80a–3, 80a–8, 80a–9, 80a–10, 80a–13, 80a–
24, 80a–26, 80a–29, 80a–30, and 80a–37,
unless otherwise noted.
Reporting and recordkeeping
requirements, Securities.
*
17 CFR Parts 270 and 274
PART 240—GENERAL RULES AND
REGULATIONS, SECURITIES
EXCHANGE ACT OF 1934
Investment companies, Reporting and
recordkeeping requirements, Securities.
Text of Proposed Rules and Form
Amendments
For reasons set forth in the preamble,
Title 17, Chapter II of the Code of
Federal Regulations is proposed to be
amended as follows:
PART 210—FORM AND CONTENT OF
AND REQUIREMENTS FOR FINANCIAL
STATEMENTS, SECURITIES ACT OF
1933, SECURITIES EXCHANGE ACT
OF 1934, INVESTMENT COMPANY ACT
OF 1940, INVESTMENT ADVISERS ACT
OF 1940, AND ENERGY POLICY AND
CONSERVATION ACT OF 1975
1. The authority citation for Part 210
continues to read in part as follows:
Authority: 15 U.S.C. 77f, 77g, 77h, 77j, 77s,
77z–2, 77z–3, 77aa(25), 77aa(26), 77nn(25),
77nn(26), 78(c), 78j–1, 78l, 78m, 78n, 78o(d),
78q, 78u–5, 78w, 78ll, 78mm, 80a–8, 80a–20,
80a–29, 80a–30, 80a–31, 80a–37(a), 80b–3,
80b–11, 7202 and 7262, unless otherwise
noted.
2. The Part 210 heading is revised as
set forth above.
3. Section 210.6–07 is amended by
revising paragraph 2(f) to read as
follows:
§ 210.6–07
Statements of operations.
*
*
*
*
*
2. Expenses. * * *
(f) State separately all fees deducted
from fund assets to finance distribution
activities pursuant to §§ 270.12b–2(b),
(d) or 270.6c–10(b) of this chapter.
Reimbursement to the fund of expenses
deducted from fund assets pursuant to
§§ 270.12b–2(b), (d) and 270.6c–10(b)
shall be shown as a negative amount
and deducted from current §§ 270.12b–
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*
*
*
*
5. The general authority citation for
Part 240 is revised to read as follows:
Authority: 15 U.S.C. 77c, 77d, 77g, 77j,
77s, 77z–2, 77z–3, 77eee, 77ggg, 77nnn,
77sss, 77ttt, 78c, 78d, 78e, 78f, 78g, 78i, 78j,
78j–1, 78k, 78k–1, 78l, 78m, 78n, 78o, 78p,
78q, 78s, 78u–5, 78w, 78x, 78ll, 78mm, 80a–
20, 80a–23, 80a–29, 80a–37, 80b–3, 80b–4,
80b–11, and 7201 et seq.; and 18 U.S.C. 1350,
unless otherwise noted.
6. Section 240.10b–10 is amended by:
a. Revising paragraph (a)(6)(i);
b. Removing from paragraph (a)(9)(ii)
the period at the end of the paragraph
and adding in its place ‘‘; and’’
c. Adding paragraphs (a)(10) and
(a)(11);
d. Revising paragraph (b)(2);
e. Adding paragraph (d)(10);
f. Removing from paragraph (e)
introductory text ‘‘, Provided that:’’ at
the end and adding in its place ‘‘;
provided that the broker or dealer that
effects any transaction for a customer in
security futures products in a futures
account gives or sends to the customer
no later than the next business day after
execution of any futures securities
product transaction, written notification
disclosing:’’
g. Removing paragraph (e)(1)
introductory text and redesignating
paragraphs (e)(1)(i), (ii), (iii) and (iv) as
paragraphs (e)(1), (2), (3), and (4),
respectively; and
h. Removing paragraph (e)(2).
The revisions and additions read as
follows.
§ 240.10b–10
*
Confirmation of transactions.
*
*
*
*
(a) * * *
(6) * * *
(i) The yield at which the transaction
was effected, including the percentage
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amount and its characterization (e.g.,
current yield, yield to maturity, or yield
to call) and if effected at yield to call,
the type of call, the call date and, if
different, the first date upon which the
security may be called, and call price;
and
*
*
*
*
*
(10) In the case of a purchase of a
mutual fund security:
(i) The amount of any sales charge
that the customer incurred at the time
of purchase, expressed in dollars and as
a percentage of the public offering price,
the net dollar amount invested in the
security, and the amount of any
applicable breakpoint or similar
threshold used to calculate the sales
charge;
(ii) The maximum amount of any
deferred sales charge that the customer
may incur in connection with the
subsequent redemption or sale of the
securities purchased, expressed as a
percentage of the net asset value at the
time of purchase or at the time of
redemption or sale, as applicable;
(iii) If the customer will incur any
ongoing sales charge (as defined in
§ 270.6c–10) or any marketing and
service fee (as defined in § 270.12b–2)
after the time of purchase:
(A) The annual amount of the charge
or fee, expressed as a percentage of net
asset value; the aggregate amount of the
ongoing sales charge that may be
incurred over time, expressed as a
percentage of net asset value; and the
maximum number of months or years
that the customer will incur ongoing
sales charge; and
(B) The following statement (which
may be revised to reflect the particular
charge or fee at issue): ‘‘In addition to
ongoing sales charges and marketing
and service fees, you will also incur
additional fees and expenses in
connection with owning this mutual
fund, as set forth in the fee table in the
mutual fund prospectus; these typically
will include management fees and other
expenses. Such fees and expenses are
generally paid from the assets of the
mutual fund in which you are investing.
Therefore, these costs are indirectly
paid by you.’’; and
(11) In the case of a redemption or
sale of a mutual fund security, the
amount of any deferred sales charge that
the customer has paid in connection
with the redemption or sale, expressed
in dollars and as a percentage of the net
asset value at the time of purchase or at
the time of redemption or sale, as
applicable.
(b) * * *
(2) Such broker or dealer gives or
sends to such customer within five
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business days after the end of each
quarterly period, for transactions
involving investment company and
periodic plans, and after the end of each
monthly period, for other transactions
described in paragraph (b)(1) of this
section, a written statement disclosing
each purchase or redemption, effected
for or with, and each dividend or
distribution credited to or reinvested
for, the account of such customer during
the month; the date of such transaction;
the identity, number, and price of any
securities purchased or redeemed by
such customer in each such transaction;
the total number of shares of such
securities in such customer’s account;
any remuneration received or to be
received by the broker or dealer in
connection therewith; any ongoing sales
charges or marketing and service fees
incurred in connection with the
purchase or redemption of a mutual
fund security; and that any other
information required by paragraph (a) of
this section will be furnished upon
written request: Provided, however, that
the written statement may be delivered
to some other person designated by the
customer for distribution to the
customer; and
*
*
*
*
*
(d) * * *
(10) Mutual fund security means any
security issued by an open-end
company, as defined by section 5(a)(1)
of the Investment Company Act of 1940
(15 U.S.C. 80a–5(a)(1)), that is registered
or required to register under section 8 of
that Act, including any series of such
company.
*
*
*
*
*
7. Schedule 14A (referenced in
§ 240.14a–101) is amended by revising
paragraphs (a)(1)(iii) and (d) in Item 22
to read as follows:
(1) A description of the nature of the
action to be taken and the reasons
therefore, the rate of the Marketing and
Service Fee as it is proposed to be
deducted and the purposes for which
such fee may be used, and, if the action
to be taken is an increase in the rate of
an existing Marketing and Service Fee,
the reasons for the increase.
(2) If the Fund currently deducts a
Marketing and Service Fee:
(i) Provide the date that the Marketing
and Service Fee was first instituted and
the date of the last increase, if any;
(ii) Disclose the rate of the Marketing
and Service Fee and the purposes for
which such fee may be used; and
(iii) Disclose the name of, and the
amount of any Marketing and Service
Fee paid by the Fund during its most
recent fiscal year to, any person who is
an affiliated person of the Fund, its
investment adviser, principal
underwriter, or Administrator, an
affiliated person of such person, or a
person that during the most recent fiscal
year received 10% or more of the
aggregate amount of Marketing and
Service Fees paid by the Fund.
*
*
*
*
*
§ 240.14a–101 Schedule 14A Information
required in a proxy statement.
Authority: 15 U.S.C. 80a–1 et seq., 80a–
34(d), 80a–37, and 80a–39, unless otherwise
noted.
*
*
*
*
*
Item 22. Information Required in
Investment Company Proxy Statement
(a) * * *
(1) * * *
(iii) Marketing and Service Fee. The
term ‘‘Marketing and Service Fee’’ shall
mean a fee deducted from Fund assets
to finance distribution activities
pursuant to rule 12b–2(b) (§ 270.12b–
2(b)).
*
*
*
*
*
(d) Marketing and Service Fees. If
action is to be taken to institute a
Marketing and Service Fee or increase
the rate of an existing Marketing and
Service Fee, include the following
information in the proxy statement:
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PART 249—FORMS, SECURITIES
EXCHANGE ACT OF 1934
8. The authority citation for Part 249
continues to read, in part, as follows:
Authority: 15 U.S.C. 78a et seq. and 7201
et seq.; and 18 U.S.C. 1350, unless otherwise
noted.
*
*
*
*
*
PART 270—RULES AND
REGULATIONS, INVESTMENT
COMPANY ACT OF 1940
9. The general authority citation for
Part 270 continues to read in part as
follows:
10. The authority citation for
§ 270.6c–10 is revised to read as follows:
Authority: * * *
Section 270.6c–10 is also issued under 15
U.S.C. 80a–6(c), 15 U.S.C. 80a–12(b), 15
U.S.C. 80a–22(d) and 80a–37(a).
*
*
*
*
*
11. The authority citation for
§ 270.12b–2 is added to read as follows:
Authority: * * *
*
*
*
*
*
Section 270.12b–2 is also issued under 15
U.S.C. 80a–6(c), 15 U.S.C. 80a–12(b), and
80a–37(a).
*
*
*
*
*
12. The authority citation for
§ 270.17a–8 continues to read as
follows:
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Authority: * * *
*
*
*
*
*
Section 270.17a–8 is also issued under 15
U.S.C. 80a–6(c) and 80a–37(a).
*
*
*
*
*
13. Section 270.6c–10 is revised to
read as follows:
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§ 270.6c–10 Exemptions for certain openend management investment companies to
impose deferred sales loads and other
sales charges.
(a) Deferred Sales Load. (1)
Exemption. Notwithstanding sections
2(a)(32), 2(a)(35), and 22(d) of the Act
[15 U.S.C. 80a–2(a)(32), 80a–2(a)(35),
and 80a–22(d), respectively] and
§ 270.22c–1, a fund, other than a
registered separate account, and any
exempted person may impose a deferred
sales load on fund shares, if:
(i) The amount of the deferred sales
load does not exceed a specified
percentage of the net asset value or the
offering price at the time of purchase;
and
(ii) The terms of the deferred sales
load are covered by the provisions of
Rule 2830 of the Conduct Rules of the
NASD; and
(iii) The same deferred sales load is
imposed on all shareholders, except that
a fund may offer scheduled variations in
or elimination of a deferred sales load
to a particular class of shareholders or
transactions if the fund has satisfied the
conditions in § 270.22d–1.
(2) Load Reductions. Nothing in this
paragraph (a) prevents a fund from
offering to existing shareholders a new
scheduled variation that would waive or
reduce the amount of a deferred sales
load not yet paid.
(b) Fund-Level Sales Charge. (1)
Exemption. Notwithstanding § 270.12b–
2(b)(1), a fund may deduct an ongoing
sales charge from fund assets if the
cumulative ongoing sales charges
imposed on a purchase of fund shares
do not exceed the shareholder’s
maximum sales load, provided that:
(i) A fund may satisfy the
requirements of this paragraph (b) if
shares subject to an ongoing sales charge
convert (without any shareholder action
and in accordance with § 270.18f–
3(f)(2)) to a fund share class without an
ongoing sales charge, on or before the
end of the conversion period;
(ii) Shares acquired by reinvestment
of dividends or other distributions may
be invested in a fund share class with
an ongoing sales charge only if the
reinvested shares convert to a share
class without an ongoing sales charge no
later than when the shares on which the
dividend or distribution was declared
convert;
(iii) A fund may offer scheduled
variations in the conversion period to a
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15:16 Aug 03, 2010
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particular class of shareholders or
transactions if the fund has satisfied the
conditions in § 270.22d–1; and
(iv) The fund does not acquire shares
of another fund that, with respect to the
class of shares acquired, deducts an
ongoing sales charge.
(2) Sales Charge Reductions. Nothing
in this paragraph (b) prevents a fund
from offering to existing shareholders a
new scheduled variation that would
reduce the conversion period.
(3) Changes to Ongoing Sales Charge.
No fund may:
(i) Institute or increase the rate of an
ongoing sales charge applied to a fund
share class or series after any public
offering of the fund’s voting shares or
the sale of such shares to persons who
are not organizers of the fund; or
(ii) Increase the amount of time after
which a share class will automatically
convert to a class of shares that does not
have an ongoing sales charge, if it would
increase the cumulative amount of
ongoing sales charges imposed.
(c) Account-Level Sales Charge.
Notwithstanding section 22(d) of the
Act [15 U.S.C. 80a-22(d)], any fund class
and any exempted person may offer or
sell fund shares at a price other than the
current public offering price described
in the prospectus, if:
(1) The class does not impose an
ongoing sales charge pursuant to
§ 270.6c–10(b), although it may impose
a marketing and service fee pursuant to
§ 270.12b–2(b); and
(2) The fund discloses in its
registration statement that it has elected
to rely on this paragraph (c) for an
exemption from section 22(d) of the Act
[15 U.S.C. 80a–22(d)].
(d) Definitions. For purposes of this
section:
(1) Acquired security has the same
meaning as in § 270.11a–3(a)(1).
(2) Conversion period is the period
beginning on the day that shares are
purchased and ending on the last day of
the calendar month during which the
cumulative ongoing sales charge rates
exceed the shareholder’s maximum
sales load rate. The maximum number
of months in a conversion period is
determined by dividing the
shareholder’s maximum sales load rate
by the ongoing sales charge rate and
multiplying the result by 12.
(3) Deferred sales load means any
amount properly chargeable to sales or
promotional expenses that is paid
directly by a shareholder to a fund after
purchase but before or upon
redemption.
(4) Distribution activity means any
‘‘Distribution activity,’’ as defined in
§ 270.12b–2(e)(2).
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47135
(5) Exchanged security has the same
meaning as in § 270.11a–3(a)(4).
(6) Exempted person means any
principal underwriter of, dealer in, and
any other person authorized to effect
transactions in, shares of a fund.
(7) Fund means a registered open-end
management investment company, and
includes a separate series of a fund.
(8) Group of investment companies
has the same meaning as in § 270.11a–
3(a)(5).
(9) Maximum sales load means the
maximum sales load rate multiplied by
the total dollar amount paid.
(10) Maximum sales load rate means
the reference load minus the sum of the
rates of:
(i) Any sales load (including a
deferred sales load) incurred in
connection with the purchase of fund
shares; and
(ii) Any sales loads or ongoing sales
charges previously paid with respect to
an exchanged security within the same
group of investment companies.
(11) Ongoing sales charge means any
charges or fees deducted from fund
assets to finance distribution activity in
excess of the maximum rate permitted
under § 270.12b–2(b). In the case of a
fund (‘‘the acquiring fund’’) that acquires
shares of another fund (the ‘‘acquired
fund’’), ongoing sales charge means any
charges or fees deducted from fund
assets to finance distribution activity in
excess of the acquiring fund’s marketing
and service fee (as defined in § 270.12b–
2(e)(3)), without regard to any acquired
fund’s marketing and service fee.
(12) Ongoing sales charge rate is the
annual ongoing sales charge, expressed
as a percentage of net asset value.
(13) Organizers of a fund means any
affiliated person of the fund, any
affiliated person of such person, any
promoter of the fund, and any affiliated
person of such promoter.
(14) Reference load means:
(i) The highest sales load rate that the
shareholder would have paid if, at the
time of the purchase of fund shares, the
shareholder had purchased a class
offered by the fund that does not have
an ongoing sales charge and for which
the shareholder qualifies according to
the fund’s registration statement;
(ii) In the case of shares exchanged
within the same group of investment
companies, the highest applicable sales
load rate of the acquired security or the
exchanged security; or
(iii) If no reference load can be
determined under paragraphs (d)(14)(i)
or (d)(14)(ii) of this section, the
reference load is the maximum sales
charge rate permitted a fund that
deducts an asset-based sales charge and
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a service fee under Rule 2830(d)(2)(A) of
the Conduct Rules of the NASD.
(15) Sales load rate is the sales load
expressed as a percentage of the fund
share offering price.
14. Section 270.11a–3 is amended by
revising paragraphs (b)(4) and
(b)(5)(i)(A) and (b)(5)(ii)(A) to read as
follows:
§ 270.11a–3 Offers of exchange by openend investment companies other than
separate accounts.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
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(b) * * *
(4) Any sales load charged with
respect to the acquired security is a
percentage that is no greater than the
excess, if any, of the rate of the sales
load applicable to that security in the
absence of an exchange over the sum of
the rates of all sales loads and ongoing
sales charges (as permitted under
§ 270.6c–10(b)), previously paid on the
exchanged security, Provided that:
(i) The percentage rate of any sales
load charged when the acquired security
is redeemed, that is solely the result of
a deferred sales load imposed on the
exchanged security, may be no greater
than the excess, if any, of the applicable
rate of such sales load, calculated in
accordance with paragraph (b)(5) of this
section, over the sum of the rates of all
ongoing sales charges and sales loads
previously paid on the acquired
security, and
(ii) In no event may the sum of the
rates of all ongoing sales charges and
sales loads imposed prior to and at the
time the acquired security is redeemed,
including any ongoing sales charges and
sales load paid or to be paid with
respect to the exchanged security,
exceed the maximum sales load rate,
calculated in accordance with paragraph
(b)(5) of this section, that would be
applicable in the absence of an
exchange to the security (exchanged or
acquired) with the highest such rate;
(5) * * *
(i) * * *
(A) Reduced by the sum of the rates
of all ongoing sales charges collected on
the acquired security pursuant to
§ 270.6c–10(b), and
*
*
*
*
*
(ii) * * *
(A) The deferred sales load is reduced
by the sum of the rates of all ongoing
sales charges previously collected on
the exchanged security pursuant to
§ 270.6c–10(b), and
*
*
*
*
*
§ 270.12b–1
[Removed]
15. Section 270.12b–1 is removed.
16. Section 270.12b–2 is added to
read as follows:
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§ 270.12b–2 Investment company
distribution fees.
(a) Preliminary Matters. (1) Except as
provided in this section, it is unlawful
for any fund (other than a fund
complying with the provisions of
section 10(d) of the Act [15 U.S.C. 80a–
10(d)]) to act as a distributor of
securities of which it is the issuer,
except through an underwriter.
(2) For purposes of this section, a
fund will be deemed to be acting as a
distributor of securities of which it is
the issuer, other than through an
underwriter, if it directly or indirectly
uses fund assets to finance any
distribution activity.
(b) Marketing and Service Fee. A fund
may use fund assets to finance
distribution activity, provided that, with
regard to any class of the fund:
(1) All charges and fees deducted
from fund assets to finance distribution
activity do not exceed the maximum
rate of the service fee allowed under
Rule 2830 of the NASD Conduct Rules,
except as permitted by § 270.6c–10(b);
(2) If a fund (the ‘‘acquiring fund’’)
acquires shares of another fund (the
‘‘acquired fund’’), the combined rate of
the marketing and service fees of the
acquiring fund and any acquired fund to
finance distribution activities does not
exceed the maximum rate permitted in
paragraph (b)(1) of this section.
(3) The marketing and service fee (or
any increase in the rate of such a fee)
has been approved by a vote of at least
a majority of the fund’s outstanding
voting securities if the fee is instituted
or increased after any public offering of
the fund’s voting securities or the sale
of such securities to persons who are
not affiliated persons of the company,
affiliated persons of such persons,
promoters of the fund, or affiliated
persons of such promoters.
(c) Directed Brokerage.
Notwithstanding any other provision of
this section, a fund may not:
(1) Compensate a broker or dealer for
any promotion or sale of shares issued
by that fund by directing to the broker
or dealer:
(i) The fund’s portfolio securities
transactions; or
(ii) Any remuneration, including but
not limited to any commission, markup, mark-down, or other fee (or portion
thereof) received or to be received from
the fund’s portfolio transactions effected
through any other broker (including a
government securities broker) or dealer
(including a municipal securities dealer
or a government securities dealer); and
(2) Direct its portfolio securities
transactions to a broker or dealer that
promotes or sells shares issued by the
PO 00000
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Fmt 4701
Sfmt 4702
fund, unless the fund (or its investment
adviser):
(i) Is in compliance with the
provisions of paragraph (c)(1) of this
section with respect to that broker or
dealer; and
(ii) Has implemented, and the fund’s
board of directors (including a majority
of directors who are not interested
persons of the fund) has approved,
policies and procedures reasonably
designed to prevent:
(A) The persons responsible for
selecting brokers and dealers to effect
the fund’s portfolio securities
transactions from taking into account
the brokers’ and dealers’ promotion or
sale of shares issued by the fund or any
other registered investment company;
and
(B) The fund, and any investment
adviser and principal underwriter of the
fund, from entering into any agreement
(whether oral or written) or other
understanding under which the fund
directs, or is expected to direct,
portfolio securities transactions, or any
remuneration described in paragraph
(c)(1)(ii) of this section, to a broker
(including a government securities
broker) or dealer (including a municipal
securities dealer or a government
securities dealer) in consideration for
the promotion or sale of shares issued
by the fund or any other registered
investment company.
(d) Grandfathered Rule 12b–1 Fees.
Until [date 5 years after compliance date
of the rule], notwithstanding any other
provision in this section, a fund may act
as a distributor of securities sold prior
to [the compliance date of rule 12b–2]
subject to a rule 12b–1 plan approved
under § 270.12b–1 (2010 version) as in
effect prior to [the compliance date of
rule 12b–2], provided that:
(1) The fund’s board of directors may
vote to eliminate the provisions in the
fund’s rule 12b–1 plan that were
required by paragraphs (b)(3)(i) (annual
approval), (b)(3)(ii) (quarterly reports)
and (b)(3)(iii) (termination) of
§ 270.12b–1 (2010 version);
(2) With regard to any class of the
fund, the fund does not increase the
annual rate of the fee paid under its rule
12b–1 plan in the most recent fiscal
year, and
(3) As of [date 5 years after
compliance date of the final rule] all
securities subject to paragraph (d) of this
section must be exchanged or converted
into securities of a class that does not
deduct an ongoing sales charge as
defined in § 270.6c–10(d)(11) and that
does not charge a marketing and service
fee in excess of the annual rate of the
fee paid under its rule 12b–1 plan in the
most recent fiscal year.
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
(e) Definitions. For purposes of this
section:
(1) Fund means a registered open-end
management investment company, and
includes a separate series of the fund.
(2) Distribution activity means any
activity which is primarily intended to
result in the sale of shares issued by a
fund, including, but not necessarily
limited to, advertising, compensation of
underwriters, dealers, and sales
personnel, the printing and mailing of
prospectuses to other than current
shareholders, and the printing and
mailing of sales literature.
(3) Marketing and Service Fee means
any charges or fees deducted from fund
assets under paragraph (b)(1) of this
section.
17. Section 270.17a–8 is amended by
revising paragraph (a)(3)(iv) to read as
follows:
§ 270.17a–8 Mergers of affiliated
companies.
(a) * * *
(3) * * *
(iv) Any distribution fees (as a
percentage of the fund’s average net
assets) authorized to be paid by the
surviving company pursuant to
provisions of § 270.12b–2(b) or (d) or
§ 270.6c–10(b), are no greater than the
distribution fees (as a percentage of the
fund’s average net assets) authorized to
be paid by the merging company.
*
*
*
*
*
18. Section 270.17d–3 is amended by
revising paragraph (a) to read as follows:
§ 270.17d–3 Exemption relating to certain
joint enterprises or arrangements
concerning payment for distribution of
shares of a registered open-end
management investment company.
*
*
*
*
*
(a) Such agreement is made in
compliance with the provisions of
§ 270.12b–2(b) or (d) or § 270.6c–10(b);
and
*
*
*
*
*
19. Section 270.18f–3 is amended by
revising paragraph (f)(2)(ii) to read as
follows:
§ 270.18f–3
Multiple class companies.
jdjones on DSK8KYBLC1PROD with PROPOSALS2
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(f) * * *
(2) * * *
(ii) The expenses, including
distribution payments authorized under
§ 270.12b–2(b) or (d) or § 270.6c–10(b),
for the target class are not higher than
the expenses, including distribution
payments authorized under § 270.12b–
2(b) or (d) or § 270.6c–10(b), for the
purchase class; and
*
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PART 274—FORMS PRESCRIBED
UNDER THE INVESTMENT COMPANY
ACT OF 1940
20. The authority citation for Part 274
continues to read in part as follows:
Authority: 15 U.S.C. 77f, 77g, 77h, 77j,
77s, 78c(b), 78l, 78m, 78n, 78o(d), 80a–8,
80a–24, 80a–26, and 80a–29, unless
otherwise noted.
*
*
*
*
*
21. Form N–1A (referenced in
§§ 239.15A and 274.11A) is amended
by:
a. Adding the definition ‘‘asset-based
distribution fee’’ in alphabetical order to
General Instructions A;
b. Revising the ‘‘Annual Fund
Operating Expenses’’ fee table and
Instruction 3(b) to Item 3;
c. Revising paragraph b and removing
the Instruction to paragraph b of Item
12;
d. Revising paragraph g and adding an
Instruction to paragraph g of Item 19;
e. Adding paragraph d to item 25;
f. Revising Instruction 5 to paragraph
(b)(4) of Item 26;
g. In the expense example in
paragraph (d)(1) of Item 27, removing
the reference to ‘‘distribution [and/or
service](12b–1) fees’’ and adding in its
place ‘‘asset-based distribution fees’’;
h. In Instruction 2(a)(i) following
paragraph (d)(1) to Item 27, removing
the reference to ‘‘Distribution [and/or
service](12b–1) fees’’ and adding in its
place ‘‘asset-based distribution fees’’;
and
i. Removing and reserving paragraph
(m) of Item 28.
The revisions read as follows:
Note: The text of Form N–1A does not, and
this amendment will not, appear in the Code
of Federal Regulations.
Form N–1A
*
*
*
*
*
General Instructions
A. Definitions
*
*
*
*
*
lll‘‘Asset-Based Distribution Fee’’
means a fee deducted from Fund assets
to finance distribution activities
pursuant to rule 12b–2(b) (17 CFR
270.12b–2(b)) (‘‘Marketing and Service
Fee’’), rule 12b–2(d) (17 CFR 270.12b–
2(d)), and/or rule 6c–10(b) (17 CFR
270.6c–10(b)) (‘‘Ongoing Sales Charge’’).
*
*
*
*
*
Item 3. Risk/Return Summary: Fee
Table
*
*
*
*
*
Annual Fund Operating Expenses
(expenses that you pay each year as a
percentage of the value of your
investment).
PO 00000
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47137
Management Fees ..................
Ongoing Sales Charge ...........
Other Expenses ......................
Marketing and Service Fee
Total Annual Fund Operating
Expenses ............................
*
*
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*
Instructions.
*
*
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*
ll%
ll%
ll%
ll%
ll%
ll%
ll%
*
*
3. Annual Fund Operating Expenses
*
*
*
*
*
(b) ‘‘Ongoing Sales Charge’’ includes
all expenses incurred during the most
recent fiscal year pursuant to rule 6c–
10(b) (17 CFR 270.6c–10(b)). ‘‘Marketing
and Service Fee’’ includes all expenses
incurred during the most recent fiscal
year pursuant to rule 12b–2(b) (17 CFR
270.12b–2(b)).
*
*
*
*
*
Item 12. Distribution Arrangements
*
*
*
*
*
(b) Asset-Based Distribution Fees. If
the Fund deducts an Asset-Based
Distribution Fee, state separately the
rate of Ongoing Sales Charges,
Marketing and Service Fees, or fees
charged pursuant to rule 12b–2(d) (17
CFR 270.12b–2(d)), as applicable, and
state each one’s purpose and general
terms, and provide disclosure to the
following effect:
(1) The Fund deducts a fee for the sale
and distribution of its shares and, if
applicable, for services provided to fund
investors. If the Fund deducts a fee for
such services, describe the nature and
extent of services provided to fund
investors.
(2) For Multiple Class Funds that offer
more than one Class in the prospectus,
discuss the general circumstances under
which an investment in a Class that
deducts an Asset-Based Distribution Fee
may be more or less advantageous than
an investment in a Class that either does
not deduct an Asset-Based Distribution
Fee or a Class that deducts a different
Asset-Based Distribution Fee. Include
the effect of different holding periods
and investment amounts in this
description.
(3) For Funds that deduct an Ongoing
Sales Charge, the number of months/
years that an investor’s shares would be
subject to the charge before
automatically converting to a Class
without such a deduction.
*
*
*
*
*
Item 19. Investment Advisory and
Other Services
*
*
*
*
*
(g) Asset-Based Distribution Fees. If
the Fund deducts an Asset-Based
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Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
Distribution Fee, provide a description
of the fee(s) and how they are used,
including a list of the principal types of
activities for which payments are or will
be made (e.g., advertising; printing and
mailing of prospectuses to other than
current shareholders; compensation to
underwriters, compensation to brokerdealers, shareholder servicing fees, etc.).
Instruction. If a Fund offers a Class
that deducts both an Ongoing Sales
Charge and a Marketing and Service
Fee, separate the list of activities
according to type of fee.
*
*
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*
*
Item 25. Underwriters
*
*
*
*
*
(d) If the fund has elected to rely on
rule 6c–10(c) (17 CFR § 270.6c–10(c)) to
permit the fund or its underwriter to
distribute shares at a price other than a
current public offering price described
in the prospectus, state that the fund has
made this election.
*
*
*
*
*
Item 26. Calculation of Performance
Data
*
*
*
*
*
(b) * * *
(4) * * *
Instructions.
*
*
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*
*
5. Include expenses accrued due to
any Asset-Based Distribution Fees owed
in the expenses accrued for the period.
Reimbursement accrued may reduce the
accrued expenses, but only to the extent
the reimbursement does not exceed
expenses accrued for the period.
*
*
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*
*
Item 28. Exhibits
*
*
*
*
*
(m) Reserved.
*
*
*
*
*
22. Form N–3 (referenced in
§§ 239.17a and 274.11b) is amended by:
a. Revising Instruction 2 to Item 7(a);
b. Revising paragraph (f) and the
Instruction to paragraph (f) of Item 21;
c. Revising Instruction 5 to Item
26(b)(ii).
The revisions read as follows:
jdjones on DSK8KYBLC1PROD with PROPOSALS2
Note: The text of Form N–3 does not, and
this amendment will not, appear in the Code
of Federal Regulations.
Form N–3
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*
*
Item 7. Deductions and Expenses
(a) * * *
Instructions.
*
*
*
*
*
2. If proceeds from explicit sales loads
will not cover the expected costs of
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Jkt 220001
distributing the contracts, identify from
what source the shortfall, if any, will be
paid. If any shortfall is to be made up
from assets from the Insurance
Company’s general account, disclose, if
applicable, that any amounts paid by
the Insurance Company may consist,
among other things, of proceeds derived
from mortality and expense risk charges
deducted from the account. If Registrant
directly or indirectly pays any assetbased distribution expenses under rule
12b–2(b) (17 CFR 270.12b–2(b)), rule
12b–2(d) (17 CFR 270.12b–2(d)), or rule
6c–10(b) (17 CFR 270.6c–10(b)), provide
a description of the expenses and list
the principal types of activities for
which payments are made.
*
*
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*
*
Item 21. Investment Advisory and
Other Services
*
*
*
*
*
(f) If the Registrant deducts any assetbased distribution fees under rule 12b–
2(b) (§ 270.12b–2(b)), rule 12b–2(d) (17
CFR 270.12b–2(d)), or rule 6c–10(b) (17
CFR 270.6c–10(b)), provide a
description of the fee(s) and how they
are used, including a list of the
principal types of activities for which
payments are or will be made (e.g.,
advertising; printing and mailing of
prospectuses to other than current
shareholders; compensation to
underwriters, compensation to brokerdealers, shareholder servicing fees, etc.).
Instruction. If a Registrant deducts
both an ongoing sales charge and a
marketing and service fee, separate the
list of activities according to type of fee.
*
*
*
*
*
Item 26. Calculation of Performance
Data
*
*
*
*
*
(b) * * *
(ii) * * *
*
*
*
*
*
Instructions.
*
*
*
*
*
5. Include all asset-based distribution
expenses accrued under rule 12b–2(b)
(17 CFR 270.12b–2(b)), rule 12b–2(d) (17
CFR 270.12b–2(d)), and rule 6c–10(b)
(17 CFR 270.6c–10(b)) among the
expenses accrued for the period.
Reimbursement of expenses deducted
from fund assets pursuant to rule12b–
2(b) (17 CFR 270.12b–2(b)), rule 12b–
2(d) (17 CFR 270.12b–2(d)), and rule 6c–
10(b) (17 CFR 270.6c–10(b)) may reduce
the accrued expenses, but only to the
extent the reimbursement does not
exceed expenses accrued for the period.
*
*
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*
*
23. Form N–4 (referenced in
§§ 239.17b and 274.11c) is amended by:
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a. In the ‘‘Total Annual [Portfolio
Company] Operating Expenses’’ table in
Item 3(a), removing the reference to
‘‘distribution [and/or service](12b–1)
fees’’ and adding in its place ‘‘assetbased distribution fees.’’
b. In Instruction 16 to Item 3 adding
a definition of ‘‘asset-based distribution
fees.’’
The addition reads as follows:
Note: the text of Form N–4 does not, and
these amendments will not, appear in the
Code of Federal Regulations.
Form N–4
*
*
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*
*
Item 3. Synopsis
*
*
*
*
*
16. ‘‘Management Fees’’ include
investment advisory fees (including any
component thereof based on the
performance of the portfolio company),
any other management fees payable by
the portfolio company to the investment
adviser or its affiliates, and
administrative fees payable to the
investment adviser or its affiliates not
included as ‘‘Other Expenses.’’ ‘‘Assetbased distribution fee’’ includes all
asset-based distribution expenses paid
under rule 12b–2(b) (17 CFR 270.12b–
2(b)), rule 12b–2(d) (17 CFR 270.12b–
2(d)), and rule 6c–10(b) (17 CFR 270.6c–
10(b)).
*
*
*
*
*
24. Form N–6 (referenced in
§§ 239.17c and 274.11d) is amended by:
a. In the ‘‘Total Annual [Portfolio
Company] Operating Expenses’’ table in
Item 3, removing the reference to
‘‘distribution [and/or service](12b–1)
fees’’ and adding in its place ‘‘assetbased distribution fees.’’
b. Adding paragraph (g) to Instruction
4 of Item 3.
The addition reads as follows:
Note: The text of Form N–6 does not, and
these amendments will not, appear in the
Code of Federal Regulations.
Form N–6
*
*
*
*
*
Item 3. Risk/Benefit Summary: Fee
Table
*
*
*
*
*
Instructions.
*
*
*
*
*
(4) * * *
(g) ‘‘Asset-based distribution fee’’
includes all asset-based distribution
expenses paid under rule 12b–2(b) (17
CFR 270.12b–2(b)), rule 12b–2(d) (17
CFR 270.12b–2(d)), and rule 6c–10(b)
(17 CFR 270.6c–10(b)).
*
*
*
*
*
E:\FR\FM\04AUP2.SGM
04AUP2
Federal Register / Vol. 75, No. 149 / Wednesday, August 4, 2010 / Proposed Rules
25. Form N–SAR (referenced in
§§ 249.330 and 274.101) is amended by:
a. Revising Item 40 in Instructions to
Specific Items;
b. Removing Items 41–44 in
Instructions to Specific Items; and
c. Removing the last sentence in the
Instruction to Sub-Item 72DD2 in
Instructions to Specific Items.
The revision reads as follows:
jdjones on DSK8KYBLC1PROD with PROPOSALS2
Note: The text of Form N–6 does not, and
these amendments will not, appear in the
Code of Federal Regulations.
VerDate Mar<15>2010
15:16 Aug 03, 2010
Jkt 220001
answer this question ‘‘Yes.’’ Registrants
that do not have grandfathered 12b–1
share classes pursuant to rule 12b–2(d)
under the Act should answer this
question ‘‘No.’’
Form N–SAR
*
*
*
*
*
Instructions to Specific Items
*
*
*
*
*
Item 40: Plans Adopted Pursuant to
Former Rule 12b–1
Rule 12b–1 under the Act (17 CFR
270.12b–1), has been rescinded.
Registrants that have grandfathered
12b–1 share classes pursuant to rule
12b–2(d) (17 CFR 270.12b–2(d)), should
PO 00000
Frm 00077
Fmt 4701
Sfmt 9990
47139
Dated: July 21, 2010.
By the Commission.
Elizabeth M. Murphy,
Secretary.
[FR Doc. 2010–18305 Filed 8–3–10; 8:45 am]
BILLING CODE 8010–01–P
E:\FR\FM\04AUP2.SGM
04AUP2
Agencies
[Federal Register Volume 75, Number 149 (Wednesday, August 4, 2010)]
[Proposed Rules]
[Pages 47064-47139]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-18305]
[[Page 47063]]
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Part II
Securities and Exchange Commission
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17 CFR Parts 210, 239, 240 et al.
Mutual Fund Distribution Fees; Confirmations; Proposed Rule
Federal Register / Vol. 75 , No. 149 / Wednesday, August 4, 2010 /
Proposed Rules
[[Page 47064]]
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SECURITIES AND EXCHANGE COMMISSION
17 CFR Parts 210, 239, 240, 249, 270, and 274
[Release Nos. 33-9128; 34-62544; IC-29367; File No. S7-15-10]
RIN 3235-AJ94
Mutual Fund Distribution Fees; Confirmations
AGENCY: Securities and Exchange Commission.
ACTION: Proposed rule.
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SUMMARY: The Securities and Exchange Commission (``SEC'' or ``the
Commission'') is proposing a new rule and rule amendments that would
replace rule 12b-1 under the Investment Company Act, the rule that has
permitted registered open-end management investment companies (``mutual
funds'' or ``funds'') to use fund assets to pay for the cost of
promoting sales of fund shares. The new rule and amendments would
continue to allow funds to bear promotional costs within certain
limits, and would also preserve the ability of funds to provide
investors with alternatives for paying sales charges (e.g., at the time
of purchase, at the time of redemption, or through a continuing fee
charged to fund assets). Unlike the current rule 12b-1 framework, the
proposed rules would limit the cumulative sales charges each investor
pays, no matter how they are imposed. To help investors make better-
informed choices when selecting a fund that imposes sales charges, the
Commission is also proposing to require clearer disclosure about all
sales charges in fund prospectuses, annual and semi-annual reports to
shareholders, and in investor confirmation statements.
As part of the new regulatory framework, the Commission is
proposing to give funds and their underwriters the option of offering
classes of shares that could be sold by dealers with sales charges set
at competitively established rates--rates that could better reflect the
services offered by the particular intermediary and the value investors
place on those services. For funds electing this option, the proposal
would provide relief from restrictions that currently limit retail
price competition for distribution services.
The proposed rule and rule amendments are designed to protect
individual investors from paying disproportionate amounts of sales
charges in certain share classes, promote investor understanding of
fees, eliminate outdated requirements, provide a more appropriate role
for fund directors, and allow greater competition among funds and
intermediaries in setting sales loads and distribution fees generally.
DATES: Comments must be received on or before November 5, 2010.
ADDRESSES: Comments may be submitted by any of the following methods:
Electronic Comments
Use the Commission's Internet comment form (https://www.sec.gov/rules/proposed.shtml);
Send an e-mail to rule-comments@sec.gov. Please include
File Number S7-15-10 on the subject line; or
Use the Federal eRulemaking Portal (https://www.regulations.gov). Follow the instructions for submitting comments.
Paper Comments
Send paper comments in triplicate to Elizabeth Murphy,
Secretary, Securities and Exchange Commission, 100 F Street, NE.,
Washington, DC 20549-1090.
All submissions should refer to File Number S7-15-10. This file number
should be included on the subject line if e-mail is used. To help us
process and review your comments more efficiently, please use only one
method. The Commission will post all comments on the Commission's
Internet Web site (https://www.sec.gov/rules/proposed.shtml). Comments
are also available for Web site viewing and printing in the
Commission's Public Reference Room, 100 F Street, NE., Washington, DC
20549, on official business days between the hours of 10 a.m. and 3
p.m. All comments received will be posted without change; we do not
edit personal identifying information from submissions. You should
submit only information that you wish to make available publicly.
FOR FURTHER INFORMATION CONTACT: With respect to rules and forms under
the Investment Company Act and Securities Act, Thoreau A. Bartmann,
Senior Counsel, Daniel Chang, Attorney, or C. Hunter Jones, Assistant
Director, at 202-551-6792, Office of Regulatory Policy, Division of
Investment Management, Securities and Exchange Commission, 100 F
Street, NE., Washington, DC 20549-8549.
With respect to rule 10b-10 under the Securities Exchange Act,
Daniel Fisher, Branch Chief, or Ignacio Sandoval, Attorney, at 202-551-
5550, Office of Chief Counsel, Division of Trading and Markets,
Securities and Exchange Commission, 100 F Street, NE., Washington, DC
20549-7010.
SUPPLEMENTARY INFORMATION: The Commission is proposing to rescind rule
12b-1 [17 CFR 270.12b-1] under the Investment Company Act of 1940
(``Investment Company Act'' or ``Act'').\1\ The Commission is also
proposing for comment: New rule 12b-2 [17 CFR 270.12b-2] under the
Investment Company Act; amendments to rules 6c-10 [17 CFR 270.6c-10]
and 11a-3 [17 CFR 270.11a-3] under the Investment Company Act;
amendments to Form N-1A\2\ under the Investment Company Act and the
Securities Act of 1933 (``Securities Act''); \3\ amendments to rule 6-
07 [17 CFR 210.6-07] of Regulation S-X under the Securities Act;
amendments to rule 10b-10 [17 CFR 240.10b-10] and Schedule 14A\4\ under
the Securities Exchange Act of 1934 (``Exchange Act''); \5\ technical
changes to rule 10b-10; and technical and conforming changes to various
rules and forms under the Investment Company Act.
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\1\ 15 U.S.C. 80a. Unless otherwise noted, all references to
statutory sections are to the Investment Company Act and all
references to rules under the Investment Company Act will be to
Title 17, Part 270 of the Code of Federal Regulations [17 CFR part
270].
\2\ 17 CFR 239.15A and 274.11A.
\3\ 15 U.S.C. 77a.
\4\ 17 CFR 240.14a-101.
\5\ 15 U.S.C. 78a.
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Table of Contents
I. Introduction
II. Background
A. Mutual Fund Sales Charges
B. Adoption of Rule 12b-1
C. Developments Following Rule 12b-1's Adoption
D. The Current Role of 12b-1 Fees
E. Additional Commission Consideration of Rule 12b-1
III. Discussion
A. Summary of Our Proposals
B. Rescission of Rule 12b-1
C. Proposed Rule 12b-2: The Marketing and Service Fee
D. Proposed Amendments to Rule 6c-10: The Ongoing Sales Charge
E. Proposed Amendments to Rule 10b-10: Transaction Confirmations
F. Shareholder Approval
G. Application to Funds of Funds
H. Application to Funds Underlying Separate Accounts
I. Proposed Amendments to Rule 6c-10: Account-Level Sales Charge
J. Amendments To Improve Disclosure to Investors
K. Proposed Conforming Amendments to Rule 11a-3
L. Other Proposed Conforming Amendments
M. Potential Impact of Proposed Rule Changes
N. Transition
[[Page 47065]]
IV. Paperwork Reduction Act
V. Cost-Benefit Analysis
VI. Initial Regulatory Flexibility Analysis
VII. Consideration of Burden on Competition and Promotion of
Efficiency, Competition and Capital Formation
VIII. Small Business Regulatory Enforcement Fairness Act
IX. Statutory Authority
Text of Proposed Rules and Form Amendments
I. Introduction
More than 87 million Americans, representing slightly less than
half of all households, own mutual funds.\6\ Some investors buy fund
shares directly from mutual fund sponsors without paying a sales
charge.\7\ However, most fund investors buy through intermediaries.\8\
These intermediaries include broker-dealers, banks, insurance
companies, financial planners, and retirement plans. When investors use
intermediaries to buy fund shares, they typically will pay (either
directly or indirectly) some form of sales charge or service fees to
compensate the intermediaries for the services they provide.\9\
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\6\ Investment Company Institute (``ICI''), Profile of Mutual
Fund Shareholders, 2009 (2010) (``Shareholder Profile Report'')
(https://ici.org/pdf/rpt_profile10.pdf). Mutual funds' share of
household financial assets has grown steadily from 3 percent in 1980
to 21 percent in 2009. ICI, 2010 Investment Company Fact Book at 10
(2010) (https://www.ici.org/pdf/2010_factbook.pdf) (``2010 ICI Fact
Book'').
\7\ These are referred to as ``no-load'' funds because no sales
charge or ``load'' is charged in connection with the transaction.
See infra notes 16-17 and accompanying text.
\8\ According to the ICI, 80 percent of U.S. households that own
mutual funds outside of retirement plans hold some portion of their
fund shares through financial professionals (including brokers,
financial planners, insurance agents, bank representatives, and
accountants). 2010 ICI Fact Book, supra note 6, at 85.
\9\ Although the use of the term ``intermediary'' in this
Release is not limited to registered broker-dealers, receipt of the
fees addressed in this Release may, depending on the services
provided, require the recipient to register as a broker-dealer or
rely on an exception or exemption from broker-dealer registration.
See also note 168, infra, and accompanying text.
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Investors use intermediaries for a variety of reasons. Some want
help in selecting a particular fund or building a diversified portfolio
of investments. Others like the convenience of holding a variety of
financial assets together in the same account and receiving a single
comprehensive account statement. A growing number of investors use
mutual funds as a way to fund their retirement plans, college savings
accounts, annuity or life insurance contracts, or other tax-advantaged
investment vehicles, which are often offered by an intermediary.\10\ In
some cases, investors use an intermediary (and pay sales charges) not
necessarily for the services they obtain from the intermediary, but
simply to be able to invest in shares of a particular fund that they
cannot buy directly (i.e., that are sold only through intermediaries).
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\10\ See 2010 ICI Fact Book, supra note 6, at 97, 118. According
to the ICI, U.S. retirement plan assets totaled $16 trillion in
2009. Id. The largest individual components were Individual
Retirement Accounts (``IRAs'') and employer-sponsored defined
contribution plans, holding assets of $4.2 trillion and $4.1
trillion, respectively. Mutual funds' share of the IRA market has
increased from 22 percent in 1990 to 46 percent in 2009. Id. at 98-
99. Assets in section 529 college savings plans have grown from $2.6
billion in 2000 to $111 billion in 2009. Id. at 118.
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There are over 9,000 funds available to investors, offering a
variety of investment strategies to suit different investment
needs.\11\ Investors can select among many types of intermediaries from
which they can purchase fund shares, and have choices as to how they
pay for the services of those intermediaries. They may pay a ``sales
load'' at the time they purchase shares, or a deferred sales load when
they redeem shares, or they may invest in a fund that pays ongoing
sales charges on behalf of investors from fund assets, otherwise known
as 12b-1 fees.\12\ As an alternative, they may choose to invest through
an intermediary that deducts fees directly from the investor's account
by a separate agreement (e.g., ``wrap fee programs''). Whether an
investor pays sales charges depends upon the fee structure of the fund
in which the investor chooses to invest, and how those sales charges
are paid depends upon the ``class'' of fund shares that the investor
selects.\13\
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\11\ 2010 ICI Fact Book, supra note 6, at 16. This figure
represents the total number of registered open-end funds, and
includes separate series of a fund and ETFs.
\12\ We will use the term ``12b-1 fees'' generally to describe
fees that are paid out of fund assets pursuant to a plan adopted
under rule 12b-1 (``12b-1 plan'').
\13\ See infra Section II.C.3 of this Release.
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These sales charge arrangements are disclosed in fund prospectuses,
and are governed by a combination of statutory provisions and rules
adopted by the Commission and the Financial Industry Regulatory
Authority, Inc. (``FINRA''), a self-regulatory organization for broker-
dealers.\14\ These rules have been in place for many years and, as
discussed in more detail below, we believe that they may no longer
fully reflect the current economic realities of the mutual fund
marketplace or best serve the interests of fund investors. In this
Release, we first review how these rules developed, our experience in
administering them, changes we have observed in how funds distribute
their shares, and the evolving needs of shareholders. We then propose a
new framework that would continue to allow funds to give investors
choices as to how and when to pay for sales charges, improve disclosure
designed to enhance investor understanding of those charges, limit the
cumulative sales charges each investor pays, and eliminate
uncertainties associated with current requirements while providing a
more appropriate role for fund directors. Finally, the proposal would
offer funds and their underwriters the option of offering a class of
shares that could be sold by intermediaries subject to competition in
establishing sales charge rates.
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\14\ FINRA rules do not apply directly to mutual funds, but to
registered broker-dealers that are FINRA members, including the
principal underwriters of most funds. Most funds therefore structure
their sales loads to meet FINRA rules in order for their shares to
be distributed and sold by registered broker-dealers in the United
States.
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II. Background
A. Mutual Fund Sales Charges
When the Investment Company Act was enacted in 1940, investors paid
most of the costs of selling and promoting fund shares in the form of a
sales charge or sales ``load'' deducted from the purchase price at the
time of sale by the fund's principal underwriter (typically the fund's
adviser or a close affiliate).\15\ The sales load financed brokers'
commissions, advertisements, and other sales and promotional
activities. Only a limited number of funds, called ``no-load'' funds,
marketed their shares directly to investors without the assistance of a
retail broker, and did not charge sales loads.\16\ The selling costs of
no-load funds (primarily advertising) typically were subsidized by the
funds' investment advisers out of their profits.\17\
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\15\ See SEC, Investment Trusts and Investment Companies, H.R.
Doc. No. 279, 76th Cong., 1st Sess., pt. 3, at 813, 823 (1939)
(``Investment Trust Study''). Principal underwriters typically
confine themselves to wholesale transactions and leave the public
selling to independent retail dealers under sales agreements,
although some underwriters have their own ``captive'' retail sales
organizations. See Tamar Frankel, The Regulation of Money Managers,
Sec. 27.01 (2009 supplement) (``The Regulation of Money
Managers''). See also Division of Investment Management, U.S.
Securities and Exchange Commission, Protecting Investors: A Half
Century of Investment Company Regulation 291 (1992) (``1992
Study''). Although the principal underwriter collects the sales
load, for convenience, throughout this Release, we will simply refer
to ``funds'' as imposing sales loads or determining the amount of
sales load payable.
\16\ See Investment Trust Study, supra note 15, at 817-18. Some
funds also charged low sales loads of one to two percent. Id.
\17\ See 1992 Study, supra note 15, at 292.
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In the past, fund sales charges generally were much higher than
those
[[Page 47066]]
customarily charged today and raised concerns for Congress and the
Commission.\18\ The Commission submitted a report to Congress in 1966
concluding that mutual fund sales charges should be lowered.\19\
Following this report, Congress amended the Act in 1970 to give
rulemaking authority to the National Association of Securities Dealers,
Inc. (``NASD'') (now FINRA) to prescribe limits to prevent excessive
sales loads.\20\ Under this authority, in 1975, the NASD adopted a rule
placing a ceiling of 8.5 percent on the front-end sales load that a
fund distributed by NASD members could charge.\21\ Today, few funds
impose sales loads that approach the maximum limit, in part because of
investor resistance to paying high front-end loads, but also because of
the availability of other sources of revenue to pay distribution
costs.\22\
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\18\ During the period of 1927-1935, sales loads for broker-sold
funds ranged from five to 10 percent, but by 1935 they were often as
high as nine to 10 percent. See Investment Trust Study, supra note
15, pt. 2, 216-17. See also Investment Trusts and Investment
Companies: Hearings on S. 3580 Before a Subcomm. of the Senate Comm.
on Banking and Currency, 76th Cong., 3d Sess. 799 (1940) (statement
of L.M.C. Smith, Associate Counsel, Investment Trust Study, SEC,
discussing the ``problem'' of high sales loads).
\19\ The Commission recommended that sales loads be limited to a
statutory maximum of five percent from the prevailing typical load
of 9.3 percent. See SEC, Report on the Public Policy Implications of
Investment Company Growth, H.R. REP. No. 2337, 89th Cong., 2d Sess.
at 205, 223 (``PPI Report'').
\20\ Investment Company Act Amendments of 1970, Public Law 91-
547, Sec. 12(a), 84 Stat. 1413, 1422 (1970) (codified as amended at
section 22(b) of the Act). Section 22(b) vested this rulemaking
authority in a securities association registered under section 15A
of the Exchange Act. The NASD (now FINRA) was and is the only such
registered securities association. The Commission supported the
amendment. See Investment Company Amendments Act of 1970: Hearings
on S. 34 and S. 296 Before a Subcomm. of the Senate Comm. on Banking
and Currency, 91st Cong., 1st Sess. 6-8 (1969) (statement of Hugh
Owens, SEC Commissioner).
\21\ Order Approving Proposed Rule Change by NASD, Investment
Company Act Release No. 8980 (Oct. 10, 1975) (approving predecessor
rule to NASD Conduct Rule 2830).
\22\ See The Regulation of Money Managers, supra note 15, at
Sec. 27.03; ICI, Trends in the Fees and Expenses of Mutual Funds,
2009 (Apr. 2010) (https://www.ici.org/pdf/fm-v19n2.pdf) (``Fee Trends
Report'') (noting that in 2009 the average maximum front-end load on
stock funds was 5.3 percent).
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B. Adoption of Rule 12b-1
The most significant of these alternative revenue sources came
about when the Commission adopted rule 12b-1 in 1980.\23\ As described
in more detail below, rule 12b-1 permits a fund to use fund assets to
pay broker-dealers and others for providing services that are primarily
intended to result in the sale of the fund's shares. The Commission
adopted rule 12b-1 under its authority in section 12(b) of the
Investment Company Act,\24\ which authorizes the Commission to regulate
the distribution activities of funds that act as distributors of their
own securities.\25\ Section 12(b) was designed to protect funds from
being charged excessive sales and promotional expenses.\26\ The
requirements of the rule are intended, in part, to address the
conflicts of interest between a fund and its investment adviser that
arise when a fund bears its own distribution expenses.\27\
The Commission's adoption of rule 12b-1 arose in the context of two
significant developments in the mutual fund market that occurred during
the 1970s.\28\ First, many funds experienced a prolonged period of net
redemptions (i.e., redemptions exceeded new sales), which reduced the
amount of fund assets.\29\ Fund company representatives asserted that
using fund assets to fuel the sale of fund shares could benefit fund
shareholders by increasing economies of scale and reducing fund expense
ratios.\30\ The second was the development of money market funds and
no-load fund groups, including internally managed funds, which did not
charge sales loads but required a source of revenue to support their
direct selling efforts.\31\ By offering a less expensive way for many
investors to become fund shareholders, no-load funds promised to
introduce greater price competition in the sale of mutual funds to
retail investors, which might lower sales loads for all investors.
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\23\ Bearing of Distribution Expenses by Mutual Funds,
Investment Company Act Release No. 11414 (Oct. 28, 1980) [45 FR
73898 (Nov. 7, 1980)] (``1980 Adopting Release'').
\24\ Rule 12b-1 was also adopted pursuant to section 38(a) of
the Act. Id.
\25\ Section 12(b) makes it unlawful, with certain exceptions,
for any mutual fund ``to act as a distributor'' of its own shares in
contravention of any rules the Commission adopts as ``necessary or
appropriate in the public interest or for the protection of
investors.''
\26\ See Investment Trusts and Investment Companies: Hearings on
H.R. 10065 Before a Subcomm. of the House Comm. on Interstate and
Foreign Commerce, 76th Cong., 3d Sess. 112 (1940) (``House
Hearings'') (statement of David Schenker, Chief Counsel, Investment
Trust Study, SEC) (The purpose of section 12(b) is to prevent mutual
funds from incurring ``excessive sales, promotion expenses, and so
forth.'').
\27\ When a fund pays promotional costs, the fund's investment
adviser or distributor is relieved from bearing the expense itself,
and the adviser benefits further if the fund's expenditures result
in the growth of the fund's assets and a related increase in
advisory fees (because an adviser's fees typically are based on a
percentage of fund assets). However, commentators have noted that
the benefits to existing fund shareholders from these expenditures
may be ``speculative at best.'' See Bearing of Distribution Expenses
by Mutual Funds, Investment Company Act Release No. 10252 (May 23,
1978) [43 FR 23589 (May 31, 1978)] (``Advance Notice of Proposed
Rulemaking'') at text following n. 3.
\28\ See Payment of Asset-Based Sales Loads by Registered Open-
End Management Investment Companies, Investment Company Act Release
No. 16431 (June 13, 1988) [53 FR 23258 (June 21, 1988)] (``1988
Release'') at n.14 and accompanying text.
\29\ Total redemptions exceeded new sales for six of the seven
years between 1971 and 1977. 2010 ICI Fact Book, supra note 6, at
125.
\30\ See Advance Notice of Proposed Rulemaking, supra note 27,
at n.3 and accompanying text.
\31\ See, e.g., Valuation of Debt Instruments and Computation of
Current Price per Share by Certain Open-End Investment Companies
(Money Market Funds), Investment Company Act Release No. 13380 (July
11, 1983) [48 FR 32555 (July 18, 1983)]. An investment company is
said to have internalized its management functions when most or all
of the services traditionally provided by the investment adviser or
third parties are performed at cost by salaried employees of the
fund or by subsidiaries of the fund. See 1988 Release, supra note
28, at n.8. When the Commission proposed rule 12b-1, an application
was pending from The Vanguard Group for exemptions from the Act to
permit Vanguard funds to internalize their marketing and
distribution functions and to bear distribution costs through a
wholly owned subsidiary of the funds. See In the Matter of the
Vanguard Group, et al., Opinion of the Commission, Investment
Company Act Release No. 11645 (Feb. 25, 1981). The Commission
discussed the Vanguard application in the release and asked
commenters to address other possible methods whereby funds might be
permitted to bear distribution expenses. See Advance Notice of
Proposed Rulemaking, supra note 27, at n.5. The Commission
previously had allowed other funds with internalized management
functions to pay distribution expenses out of fund assets because it
believed these arrangements would significantly reduce the conflicts
of interest that otherwise are present when fund assets are used to
pay for distributions. See 1988 Release, supra note 28, at nn.8-10
and accompanying text.
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Before the rule's adoption, the Commission generally had opposed
the use of fund assets for the purpose of financing the distribution of
mutual fund shares, noting that existing shareholders of a fund ``often
derive little or no benefit from the sale of new shares.'' \32\ After
engaging in a thorough review of the public policy and legal
implications of permitting funds to bear these types of expenses, which
included a public hearing and two requests for public comment,\33\ the
Commission ultimately decided that there may be circumstances in which
it would be appropriate for a fund to bear its own distribution
expenses.\34\
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\32\ See Bearing of Distribution Expenses by Mutual Funds:
Statutory Interpretation, Investment Company Act Release No. 9915
(Aug. 31, 1977) [42 FR 44810 (Sept. 7, 1977)] (quoting SEC, Future
Structure of the Securities Markets (Feb. 2, 1972) [37 FR 5286 (Mar.
14, 1972)]).
\33\ See Investment Company Act Release No. 9470 (Oct. 4, 1976)
[41 FR 44770 (Oct. 12, 1976)] (announcement of hearings); Advance
Notice of Proposed Rulemaking, supra note 27; Bearing of
Distribution Expenses by Mutual Funds, Investment Company Act
Release No. 10862 (Sept. 7, 1979) [44 FR 54014 (Sept. 17, 1979)]
(``1979 Proposing Release'').
\34\ The Commission noted, however, that it and its staff would
``monitor the operation of the rules closely and will be prepared to
adjust the rules in light of experience to make the restrictions on
use of fund assets for distribution either more or less strict.''
See 1980 Adopting Release, supra note 23, at section titled
``Discussion.''
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[[Page 47067]]
The Commission remained concerned, however, about the inherent
conflicts of interest on the part of the fund adviser.\35\ Therefore,
in crafting the conditions of the rule, we sought to minimize the role
of the adviser and its affiliates in establishing both the amount and
uses of fund assets to support distribution.\36\ As adopted, the rule
required the fund's board of directors, and in particular its
independent directors, to play a key role in deciding the level of the
fund's distribution charges and how the revenue would be spent.\37\
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\35\ See id.
\36\ See id. at section titled ``Independence of Directors.''
See also 1988 Release, supra note 28, at section titled ``The
Development and Use of `Compensation' Plans'' (``The directors'
responsibilities under the rule were designed to provide that the
directors, not advisers or underwriters, make the fundamental
decisions regarding distribution spending.'').
\37\ See 1980 Adopting Release, supra note 23, at section titled
``Independence of Directors'' (``Since rule 12b-1 does not restrict
the kinds or amounts of payments which could be made, the role of
the disinterested directors in approving such expenditures is
crucial.'').
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Rule 12b-1 requires that, before using fund assets to pay for
distribution expenses, a fund must adopt a written plan (a ``rule 12b-1
plan'') describing all material aspects of the proposed financing of
distribution,\38\ which must contain provisions similar to several of
those the Act requires for advisory contracts between the fund and its
investment adviser.\39\ The rule 12b-1 plan must be approved initially
by the fund's board of directors as a whole, and separately by the
``independent'' directors.\40\ If the plan is adopted after the sale of
fund shares to the general public, it also must be approved initially
by a vote of at least a majority of the fund's voting securities.\41\
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\38\ Rule 12b-1(b). The plan must cover indirect as well as
direct payments for distribution. See rule 12b-1(a)(2).
\39\ See 1980 Adopting Release, supra note 23, at section
titled ``Summary'' (``The procedures in the rule by which
shareholders and directors would approve a plan to use assets for
distribution are generally similar to those prescribed by statute
for approval of investment advisory contracts.''). See also sections
15(a) and 15(c) of the Act.
\40\ We generally refer to directors who are not ``interested
persons'' of the fund as ``independent directors'' or
``disinterested directors.'' The term ``interested person'' is
defined in section 2(a)(19) of the Act. However, rule 12b-1 requires
directors to meet an additional test. In order to be considered
independent for purposes of voting on a rule 12b-1 plan, directors
must also have no direct or indirect economic interest in the
operation of the plan or in any agreements related to the plan. Rule
12b-1(b)(2). In this Release, when we discuss the role of
independent directors, the applicable standard for independence
depends on the context.
\41\ Rule 12b-1(b)(1). When we originally adopted rule 12b-1 in
1980, shareholders were required to vote whenever a rule 12b-1 plan
was instituted, regardless of whether a public offering of fund
shares had occurred. See 1980 Adopting Release, supra note 23, at
section titled ``Procedural Requirements.'' However, if a rule 12b-1
plan is adopted prior to the public offering of shares, a
shareholder vote would be a mere procedural formality and approval
would be almost automatic because all shareholders voting would
typically be the fund's organizers. Any investor who purchased
shares in a public offering after the initial adoption of the plan
would be on notice that the fund charges 12b-1 fees. Therefore, in
1996 we amended the rule to permit funds to adopt a 12b-1 plan prior
to a public offering of shares without a shareholder vote. See
Technical Amendments to Rule Relating to Payments for the
Distribution of Shares by a Registered Open-End Management
Investment Company, Investment Company Release No. 22201 (Sept. 9,
1996) [61 FR 49010 (Sept. 17, 1996)].
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The rule does not restrict the amounts of the fees that may be
approved under the plan.\42\ It also does not specify all of the
activities that are ``primarily intended to result in the sale of
shares'' and therefore may be paid by a fund only according to a rule
12b-1 plan. Nor does it specifically prohibit a fund from paying for
non-distribution expenses under a rule 12b-1 plan.\43\ Instead of
limits or restrictions, the rule requires directors (including a
majority of the independent directors) to conclude, in exercising their
reasonable business judgment and in light of their fiduciary duties,
that there is a reasonable likelihood that the plan will benefit both
the fund and its shareholders.\44\ The directors have a duty to request
and evaluate as much information as is reasonably necessary for the
directors to make an informed business decision.\45\ The rule also
requires any person authorized to direct payments under the plan or any
related agreement (such as the fund's underwriter) to provide quarterly
reports to the board of directors of all amounts expended under the
plan and the purposes for which the expenditures were made.\46\ The
fund's board of directors (including a majority of the independent
directors) must decide each year whether to re-approve the plan based
on the same considerations as required initially to adopt the plan.\47\
Any material increases in the amounts paid under the plan must be
approved by the fund's board, the fund's independent directors, and the
fund's shareholders.\48\
In the 1980 Adopting Release, the Commission provided a list of
nine factors that were intended to provide guidance to directors in
considering whether the use of fund assets for distribution would
benefit the fund and its shareholders.\49\ The factors included: (i)
The need for independent counsel or experts to assist the board; (ii)
the ``problems'' or ``circumstances'' that make the plan necessary or
appropriate; (iii) the causes of such problems or circumstances; (iv)
how the plan would address the problems; (v) the merits of possible
alternatives; (vi) the interrelationships between the plan and
distributors; (vii) the possible benefits of the plan to other persons
relative to the benefits to the fund; (viii) the effect of the plan on
existing shareholders; and (ix) in deciding whether to continue a plan,
whether the plan has produced the anticipated benefits to the fund and
its shareholders.\50\
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\42\ However, as discussed in more detail in Section II.C.1 of
this Release, rules adopted by the NASD (now FINRA) prohibit broker-
dealers from selling funds that pay more than 0.25 percent (25 basis
points) per year of fund assets as ``service fees,'' and more than
0.75 percent (75 basis points) per year of fund assets as ``asset-
based sales charges,'' effectively setting the maximum 12b-1 fees at
those amounts or less. NASD Conduct Rule 2830(d)(5) and (d)(2)(E).
\43\ See 1988 Release, supra note 28, at n.129.
\44\ Rule 12b-1(e). The rule requires that the fund set forth
and preserve in the corporate minutes the factors that the directors
considered, together with the basis for the decision to use fund
assets for distribution. Rule 12b-1(d).
\45\ Rule 12b-1(d).
\46\ Rule 12b-1(b)(3)(ii).
\47\ Rule 12b-1(b)(3)(i).
\48\ Rule 12b-1(b)(4). Any other material changes to the plan
must be approved by the fund's board and the fund's independent
directors. Rule 12b-1(b)(2).
\49\ We originally included the factors in the text of the rule
when we proposed it for public comment. See 1979 Proposing Release,
supra note 33. In order to avoid the appearance of either unduly
constricting the directors' decision-making process or of creating a
mechanical checklist, we deleted the list of factors from rule 12b-1
at its adoption. Although we decided not to require the directors to
consider any particular factors, the adopting release noted that the
enumerated factors ``would normally be relevant to a determination
of whether to use fund assets for distribution.'' See 1980 Adopting
Release, supra note 23, at section titled ``Factors.''
\50\ See 1980 Adopting Release, supra note 23, at section titled
``Factors.''
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The rule was intended to allow fund boards some latitude to
exercise their reasonable business judgment to authorize the
distribution arrangements and continue them from year to year as
circumstances warranted.\51\ The annual re-approval requirement and the
factors enumerated in our adopting release reflected an expectation
that a fund would use the rule in order to address particular
distribution problems, such
[[Page 47068]]
as periods of net redemption.\52\ The rule was also designed to allow
distribution arrangements to evolve.\53\ However, the rule ultimately
resulted in distribution practices that we did not originally
anticipate, as described below.\54\
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\51\ Id. at sections titled ``Discussion'' and ``Independence of
Directors.'' See also rule 12b-1(e) (providing that funds may
implement or continue 12b-1 plans ``only if the directors who vote
to approve such implementation or continuation conclude, in the
exercise of reasonable business judgment * * * that there is a
reasonable likelihood that the plan will benefit the company and its
shareholders''); rule 12b-1(b)(3) (requiring that a 12b-1 plan
provide in substance that ``it shall continue in effect for a period
of more than one year from the date of its execution or adoption
only so long as such continuance is specifically approved at least
annually'' by the fund's board of directors as a whole, and
separately by the independent directors).
\52\ See 1980 Adopting Release, supra note 23, at section titled
``Factors.'' See also Div. of Inv. Mgmt., SEC, Report on Mutual Fund
Fees and Expenses (2000) (https://www.sec.gov/news/studies/feestudy.htm); Joel H. Goldberg and Gregory N. Bressler, Revisiting
Rule 12b-1 under the Investment Company Act, 31 Sec. & Commodities
Reg. Rev. 147, 151 (1998) (``Goldberg and Bressler'') (factors
``presuppose that the 12b-1 plan is designed to solve a particular
distribution `problem' or to respond to specific `circumstances,'
e.g., net redemptions''); Lee R. Burgunder and Karl O. Hartmann, The
Mutual Fund Industry and Rule 12b-1 Plans: An Assessment, 15 Sec.
Reg. L.J. 364 (1988) (``although the rule does not state this
directly, the historical circumstances surrounding its preparation
as well as its legislative history strongly [indicate] that the rule
is aimed at the possible problems associated with periods of
stagnant growth or net redemptions, especially for relatively small
mutual funds'').
\53\ See 1980 Adopting Release, supra note 23, at section titled
``General Requirements'' (``Recognizing that new distribution
activities may continuously evolve in the future, and in view of the
impracticability of developing an all-inclusive list, the Commission
maintains that the better approach is to define distribution
expenses in conceptual terms * * *.'').
\54\ See 1988 Release, supra note 28, at paragraph preceding
n.46 (``The use of the rule by the fund industry has resulted in
many distribution practices that could not have been anticipated
when the rule was adopted.'').
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C. Developments Following Rule 12b-1's Adoption
Initially, some funds adopted limited 12b-1 plans and used the
revenue to pay for advertising and sales materials.\55\ In time,
however, funds began to adopt 12b-1 plans with higher fees and used the
revenue to compensate fund intermediaries for sales efforts, rather
than simply defraying promotional costs.\56\ These 12b-1 plans often
were coupled with contingent deferred sales loads, or ``CDSLs,'' as
part of a ``spread load'' arrangement, and served as an alternative to
a front-end sales load.\57\
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\55\ See Goldberg and Bressler, supra note 52, at 150. The first
12b-1 plans provided for payments of 0.25 percent or less of average
annual net assets and generally were used only to reimburse advisers
and underwriters for advertising expenses and the printing and
mailing of prospectuses and sales literature. Id.
\56\ See 1992 Study, supra note 15, at 322.
\57\ See Exemptions for Certain Registered Open-End Management
Investment Companies to Impose Contingent Deferred Sales Loads,
Investment Company Act Release No. 16619 (Nov. 2, 1988) [53 FR 45275
(Nov. 9, 1988)] (``Rule 6c-10 Proposing Release'') (proposing to
permit funds to impose CDSLs, which were often used in combination
with 12b-1 plans ``as a substitute for charging investors a front-
end sales load'').
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Unlike a traditional load, which is commonly referred to as a
``front-end'' load because it is paid at the time of purchase, fund
investors pay a CDSL from their proceeds when they redeem shares.\58\
The load is ``contingent'' because the amount payable reduces over time
and usually disappears at the end of a stated period. When combined
with the payment of 12b-1 fees, a CDSL operates as a deferred payment
plan for sales charges.\59\ Instead of paying a sales load at the time
of purchase, a greater portion of the investor's money is invested in
the fund at the outset, and the investor pays sales charges over time,
albeit indirectly through charges against fund assets. An investor who
redeems early compensates the fund underwriter (which has already
advanced payments to intermediaries) by paying the CDSL in place of
uncollected revenues from 12b-1 fees attributable to the investor's
assets.
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\58\ Rule 22c-1 under the Act requires mutual funds to redeem
shares at a price based on their net asset value. In order to impose
CDSLs, funds sought and we granted exemptions from this and other
provisions to permit shareholders to defer their payment of sales
charges until redemption. See, e.g., E.F. Hutton Investment Series,
Inc., Investment Company Act Release Nos. 12079 (Dec. 4, 1981) [46
FR 60703 (Dec. 11, 1981)] (notice) and 12135 (Jan. 4, 1982) (order).
After issuing numerous exemptions, we codified them in rule 6c-10,
which permits funds complying with the rule to impose CDSLs without
first having to obtain individual exemptions. Exemption for Certain
Open-End Management Investment Companies to Impose Contingent
Deferred Sales Loads, Investment Company Act Release No. 20916 (Feb.
23, 1995) [60 FR 11890 (Mar. 1, 1995)]. We later amended the rule to
permit other types of deferred sales loads, including a form of
account-level sales charge we referred to as an ``installment
load.'' Exemption for Certain Open-End Management Investment
Companies to Impose Contingent Deferred Sales Loads, Investment
Company Act Release No. 22202 (Sept. 9, 1996) [61 FR 49011 (Sept.
17, 1996)] (``1996 Rule 6c-10 Amendments'').
\59\ See 1988 Release, supra note 28, at n.69 and accompanying
text.
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These spread load arrangements raised a number of concerns for the
Commission. First, the 12b-1 fees were higher than expected \60\ and
seemed inconsistent with one of the original arguments that fund
managers had advanced in support of rule 12b-1, which was to facilitate
the creation of economies of scale that would lower expenses for fund
shareholders.\61\ Moreover, these plans took on the appearance of more
permanent arrangements, which threatened to undermine the role of fund
directors in managing the use of fund assets for distribution because
the arrangements created multi-year business obligations on the part of
distributors. As a practical matter, the arrangements limited the
ability of fund directors to terminate the plan because ending the plan
would deny distributors their future payments.\62\
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\60\ Id. at nn.116-23 and accompanying text. See also Goldberg
and Bressler, supra note 52, at nn.22-24 and accompanying text.
\61\ See Advance Notice of Proposed Rulemaking, supra note 27,
at n.3 and accompanying text (``Commentators also argued that the
use of fund assets to finance distribution activities could lead to
increased sales of shares, thereby alleviating the difficulties
perceived to result from net redemptions or small asset size,'' such
as higher expense ratios.). The Commission's concern about the
changing uses of 12b-1 fees was later reflected in the 1988 proposal
to amend rule 12b-1. The amendments would have required annual
shareholder approval of 12b-1 plans, because ``while shareholders
may see good reason to approve a plan in the early years of a fund
to stimulate growth to a sufficient level for economies of scale to
be achieved, they may have a quite different opinion of the utility
of a 12b-1 plan once a fund has matured.'' 1988 Release, supra note
28, at text following n.187.
\62\ 1988 Release, supra note 28 at section titled ``The
Development and Use of `Reimbursement' Plans.'' See also Goldberg
and Bressler, supra note 52 (``It would be economic folly * * * for
a mutual fund underwriter continually to advance sales commissions
to selling dealers as part of a CDSL arrangement if it were not
virtually certain that the 12b-1 plan would continue in effect
indefinitely.'').
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The Commission responded to these developments by proposing
amendments to rule 12b-1 in 1988, which effectively would have
prohibited spread load arrangements.\63\ Many commenters opposed the
proposed amendments, arguing that spread load plans benefited investors
by permitting them to defer their distribution costs and avoid high
front-end loads.\64\ The Commission never adopted those amendments.
Instead, over the years, the Commission sought to address the
developing concerns raised by rule 12b-1 by other means, as discussed
below.\65\
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\63\ See 1988 Release, supra note 28, at nn.144-50 and
accompanying text. Among other things, the 1988 proposed amendments
would have required that payments under a 12b-1 plan be made on a
``current basis,'' which would have restricted the ability of a fund
to pay for distribution expenses incurred on the fund's behalf in
prior years (such as when the underwriter advances payment of the
sales load to the broker after completion of the sale). In addition,
the proposed amendments would have required payments made under a
rule 12b-1 plan to be tied to specific distribution services
actually provided to the fund and its shareholders. See also 1992
Study, supra note 15, at 323.
\64\ See, e.g., Comment Letter of the ICI at 9-12 (Sept. 19,
1988) (File No. S7-10-88).
\65\ Another concern relates to the recent growth in the
frequency and amount of payments made by fund advisers to broker-
dealers and others distributing fund shares, a practice commonly
known as ``revenue sharing.'' Because fund advisers derive their
earnings from sources including advisory fees paid by the fund, the
payment of distribution expenses by advisers could involve the
indirect use of fund assets to pay for distribution. Rule 12b-1
explicitly applies to direct and indirect financing of distribution
activities. Thus, revenue sharing payments could be construed as an
indirect use of fund assets for distribution that is unlawful unless
made pursuant to a rule 12b-1 plan. See supra note 38. The
Commission has historically taken the position that an adviser's
financing of distribution activities would not necessarily involve
an indirect use of fund assets if the payments are made from profits
that are ``legitimate'' or ``not excessive,'' i.e., profits that are
``derived from an advisory contract which does not result in a
breach of fiduciary duty under section 36 of the Act.'' See 1980
Adopting Release, supra note 23, at section titled ``General
Requirements.'' In contrast, for example, an indirect use of fund
assets may result if advisory fees were increased in contemplation
of distribution payments by the adviser. We are not addressing
revenue sharing practices in connection with these proposals.
However, we remain concerned that revenue sharing payments may give
broker-dealers and other recipients incentives to market particular
funds or fund classes, through ``preferred lists'' or otherwise, and
that such incentives create conflicts of interest (e.g., between a
broker-dealer's suitability obligation to its customers and its
self-interest in maximizing revenue) that may be inadequately
disclosed. We proposed new requirements regarding disclosure of
revenue sharing payments in 2004 in connection with our ``Point of
Sale'' proposals. See Confirmation Requirements and Point of Sale
Requirements for Transactions in Certain Mutual Funds and Other
Securities, and Other Confirmation Requirement Amendments, and
Amendments to the Registration Form for Mutual Funds, Investment
Company Act Release No. 26341 (Jan. 24, 2004) [69 FR 6438 (Feb. 10,
2004)]. See also Point of Sale Disclosure Requirements and
Confirmation Requirements for Transactions in Mutual Funds, College
Savings Plans, and Certain Other Securities, and Amendments to the
Registration Form for Mutual Funds, Investment Company Act Release
No. 26778 (Feb. 28, 2005) [70 FR 10521 (Mar. 4, 2005)] (reopening of
comment period and supplemental request for comment). We are
continuing to consider further rule amendments related to revenue
sharing.
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[[Page 47069]]
1. Imposition of Sales Load Caps
In 1992, the Commission approved amendments to NASD Conduct Rule
2830 (the ``NASD sales charge rule''), which had the effect of limiting
the maximum amount of 12b-1 fees that many funds could deduct from fund
assets pursuant to a rule 12b-1 plan, based roughly on the then-
existing NASD limits on sales loads.\66\ While it does not directly
regulate what funds can charge, the NASD (now FINRA) sales charge rule
bars registered broker-dealers who are members from selling funds that
impose combined sales charges that exceed certain limits. The limits
vary based on whether the fund has a 12b-1 fee, a ``service fee,'' \67\
rights of accumulation,\68\ and other features.
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\66\ NASD Conduct Rule 2830(d). The NASD sales charge rule is
currently administered by FINRA. FINRA derives its authority to
regulate the level of mutual fund sales charges from section
22(b)(1) of the Act. See supra note 20. See Order Approving Proposed
Rule Change Relating to the Limitation of Asset-Based Sales Charges
as Imposed by Investment Companies, Exchange Act Release No. 30897
(July 7, 1992) [57 FR 30985 (July 13, 1992)] (``1992 NASD Rule
Release''). In 2009, FINRA proposed to re-codify the rule, in
conjunction with its consolidation of rules issued by the NASD and
by the New York Stock Exchange, and to revise the rule with regard
to the disclosure of cash compensation. See FINRA, Investment
Company Securities: FINRA Requests Comment on Proposed Consolidated
FINRA Rule Governing Investment Company Securities, Regulatory
Notice 09-34 (June 2009).
\67\ See infra note 152 and accompanying text for additional
information on service fees.
\68\ Rights of accumulation allow investors to qualify for a
reduced sales charge (or ``breakpoint'') based on the aggregate
value of shares previously purchased or owned plus the securities
being purchased. NASD Conduct Rule 2830(b)(7).
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Prior to 1992, the NASD sales charge rule had not been applied to
rule 12b-1 fees that funds deducted from assets as a substitute for a
front-end sales load. In 1992, the NASD determined that it was
appropriate to amend the rule specifically to encompass all forms of
mutual fund sales compensation, including these ``asset-based sales
charges.'' \69\
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\69\ The NASD explained that the changes were necessary to: (i)
Assure a level playing field among all members selling mutual fund
shares; and (ii) prevent the circumvention of its sales charge caps
through the use of rule 12b-1 plans, because it had become possible
for funds to use 12b-1 plans to charge investors more for
distribution than could have been charged as a front-end sales load
under the existing sales charge rule. See NASD Notice to Members 92-
41; 1992 NASD Rule Release, supra note 66. In its comment letter,
the ICI agreed that the proposed expansion of the NASD rule to
include asset-based sales charges ``appropriately recognizes that
Rule 12b-1 fees * * * alone or in combination with [CDSLs],
generally serve as the functional equivalent of traditional front-
end sales loads.'' Comment Letter of the ICI (May 10, 1991) (File
No. SR-NASD-90-69).
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As amended, the rule caps the annual amount of asset-based sales
charges that a fund may deduct at 75 basis points.\70\ In addition, a
fund with an asset-based sales charge is subject to an aggregate cap of
6.25 percent of new gross sales (rising to 7.25 percent of new gross
sales if the fund does not pay a service fee), plus interest, on the
total sales charges levied (e.g., asset-based, front-end, and
deferred).\71\ This aggregate cap requires a fund with an asset-based
sales charge to keep a running balance from which all sales charges
imposed by the fund are deducted.\72\ Because it is calculated at the
fund level based on the amount of aggregate new fund shares sold, the
aggregate cap does not limit the actual amount of sales charges that a
particular investor may pay.\73\ Thus, it is possible for a long-term
shareholder in a fund with an asset-based sales charge to pay more in
total sales charges than would have been the case if that investor had
paid a traditional front-end load.\74\
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\70\ NASD Conduct Rule 2830(d)(2)(E)(i).
\71\ New gross sales excludes sales from the reinvestment of
distributions and exchanges of shares between investment companies
in a single complex, between classes of an investment company with
multiple classes of shares, or between series of a series investment
company. NASD Conduct Rule 2830(d)(2)(A) and (B).
\72\ In effect, so long as a fund with asset-based sales charges
continues to have new sales, it may never exceed the aggregate cap.
\73\ For convenience, in this Release we refer to the aggregate
cap as a fund-level cap, but FINRA members may treat each class of
shares and each series of a fund as a separate investment company
for purposes of the sales charge rule and these calculations. See
NASD Notice to Members 93-12 at n.1 (1993) (``NASD Sales Charge Rule
Q&A'').
\74\ In our statement on the proposed rule change, we
acknowledged this possibility. See 1992 NASD Rule Release, supra
note 66, at discussion following n.16 (``Because the proposed rule
change contemplates a minimum standard of fund-level accounting
rather than individual shareholder accounting, it is possible that
long-term shareholders in a mutual fund that has an asset-based
sales charge may pay more in total sales [charges] than they would
have paid if the mutual fund did not have an asset-based sales
charge.''). However, we also noted that individual shareholder
accounting would be permitted under the rule amendment, and
encouraged its use. See Notice of Proposed Rule Change by National
Association of Securities Dealers, Inc. Relating to the Limitation
of Asset-Based Sales Charges as Imposed by Investment Companies,
Exchange Act Release No. 29070 (April 12, 1991) [56 FR 16137 (Apr.
19, 1991)] (``NASD Notice of Proposed Rule Change'') at section
titled ``Method of Calculating the Total Sales Charges'' (``It is
the NASD's intention that fund-level accounting be required at a
minimum, thereby not precluding the use of more protective methods.
A fund, based upon its particular circumstances and economic
perspective, may choose the option of individual shareholder
accounting.'').
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As amended, the NASD rule also places a cap of 25 basis points on
the amount of a service fee that a fund may deduct annually from fund
assets in order to pay intermediaries for providing follow-up
information and account services to clients over the course of their
investment in the fund.\75\ Unlike the asset-based sales charge, the
service fee is not limited by an aggregate cap and, as a result, is
almost always paid for an indefinite period (i.e., for as long as the
investor holds the shares).\76\
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\75\ NASD Conduct Rule 2830(d)(5).
\76\ See 1992 NASD Rule Release, supra note 66, at section
III.A.
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2. Enhanced Disclosure
Over the years, the Commission has taken several steps designed to
improve investor understanding of 12b-1 fees and the impact they have
on fund expenses and investor returns. We required funds to include a
fee table in the prospectus identifying, among other things, the amount
of any 12b-1 fee paid.\77\ As part of the 1992 amendments to the NASD
sales charge rule, we also approved a new provision prohibiting
registered broker-dealers from describing funds as ``no-load'' funds if
the funds charged 12b-1 fees greater than 25 basis points.\78\ We
amended our proxy rules to require funds to better describe material
facts to shareholders when requesting approval of a rule 12b-1 plan or
an amendment to the plan.\79\
[[Page 47070]]
Through our Web site, we have also provided investors with information
and tools designed to enhance their understanding of the fees and
distribution expenses they pay as a consequence of owning mutual
funds.\80\
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\77\ See Consolidated Disclosure of Mutual Fund Expenses,
Investment Company Act Release No. 16244 (Feb. 1, 1988) [53 FR 3192
(Feb. 8, 1988)].
\78\ See 1992 NASD Rule Release, supra note 66. See also NASD
Conduct Rule 2830(d)(4).
\79\ Amendments to Proxy Rules for Registered Investment
Companies, Investment Company Act Release No. 20614 (Oct. 13, 1994)
[59 FR 52689 (Oct. 19, 1994)].
\80\ See Mutual Fund Cost Calculator (https://www.sec.gov/investor/tools/mfcc/mfcc-intsec.htm).
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3. Multiple Classes
We also permitted funds to offer multiple ``classes'' of shares,
each with its own arrangement for the payment of distribution costs and
related shareholder services.\81\ These multiple class arrangements
were designed to give investors a choice of ways to pay for sales
charges.\82\ Investors in one class of shares have the same investment
experience as investors in the other classes, except for expenses
related to distribution and shareholder services. These multiple class
arrangements have been adopted by most fund groups that sell through
intermediaries.\83\
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\81\ See Exemption for Open-End Management Investment Companies
Issuing Multiple Classes of Shares; Disclosure by Multiple Class and
Master-Feeder Funds; Class Voting on Distribution Plans, Investment
Company Act Release No. 20915 (Feb. 23, 1995) [60 FR 11876 (Mar. 2,
1995)] (adopting rule 18f-3). Rule 18f-3 contains requirements that
protect the rights and obligations of each class as against all
other classes, particularly with regard to shareholder voting
rights, and prescribes methods for allocating income, expenses,
realized gains and losses, and unrealized appreciation and
depreciation among classes in a multi-class fund.
\82\ See Exemption for Open-End Management Investment Companies
Issuing Multiple Classes of Shares; Disclosure by Multiple Class and
Master-Feeder Funds, Investment Company Act Release No. 19955, at
section titled ``Background'' (Dec. 15, 1993) [58 FR 68074 (Dec. 23,
1993)] (stating that some funds use different classes ``to offer
investors a choice of methods for paying for the costs of selling
fund shares''). See also Z. Jay. Wang, Vikram K. Nanda & Lu Zheng,
The ABCs of Mutual Funds: On the Introduction of Multiple Share
Classes, EFA 2005 Moscow Meetings Paper (Feb. 2005) (https://ssrn.com/abstract=676246); Vance P. Lesseig, D. Michael Long &
Thomas I. Smythe, Gains to Mutual Fund Sponsors Offering Multiple
Share Class Funds, 25 J. Fin. Res. 81 (2002).
\83\ See ICI, Mutual Fund Distribution Channels and Distribution
Costs (July 2, 2003) (https://www.ici.org/pdf/per09-03.pdf).
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Class designations are not standardized by law, although funds
often use similar nomenclature.\84\ Class ``A'' shares generally are
sold with a front-end sales load, and also often have a 12b-1 fee of
about 25 basis points.\85\ Class ``B'' shares typically are sold
without a front-end load but charge a spread load consisting of a 12b-1
fee of 100 basis points (the maximum rate under NASD Conduct Rule 2830,
including a service fee) and a declining CDSL. Class B shares usually
convert automatically to class A shares after a fixed period of time
has elapsed (commonly six to eight years from the date of
purchase).\86\ Class ``C'' shares typically charge a ``level load''
consisting of a 100 basis point 12b-1 fee that is imposed for as long
as the investor owns the shares, and also may charge a small CDSL of
one percent if a shareholder redeems within the first year, but seldom
convert to class A shares with lower 12b-1 fees.\87\ Other classes may
be available only to certain types of investors, such as those who
invest in retirement plans, are institutional investors, or purchase
through a particular intermediary or type of intermediary, such as a
financial planner.\88\
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\84\ The Commission staff has prepared information on mutual
fund share classes, available on the Commission's Web site. SEC,
Mutual Fund Classes (https://www.sec.gov/answers/mfclass.htm). While
there are many variations, for convenience, throughout this Release
we use the terms ``A shares,'' ``B shares,'' and ``C shares'' to
refer to the typical share class structures, as described in the
text above.
\85\ Class A shares may also be sold with the load waived. See
infra note 93 and accompanying text.
\86\ See 2010 ICI Fact Book, supra note 6, at 74. While there is
no legal requirement for conversion, funds typically provide it. The
conversion feature reflects the underlying economics of class B
shares. When the underwriter recoups the commission it has advanced
to the selling broker, the shareholder is considered to have paid
his share of distribution costs. (If the underwriter has advanced a
commission to the intermediary, it would retain 75 basis points of
the 100 basis points it collects in 12b-1 fees and forward only the
25 basis points to the intermediary.)
\87\ See supra note 84.
\88\ Id.
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D. The Current Role of 12b-1 Fees
Rule 12b-1 plans continue to play a significant role in paying