Political Contributions by Certain Investment Advisers, 41018-41071 [2010-16559]
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Federal Register / Vol. 75, No. 134 / Wednesday, July 14, 2010 / Rules and Regulations
SECURITIES AND EXCHANGE
COMMISSION
17 CFR Part 275
[Release No. IA–3043; File No. S7–18–09]
RIN 3235–AK39
Political Contributions by Certain
Investment Advisers
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AGENCY: Securities and Exchange
Commission.
ACTION: Final rule.
SUMMARY: The Securities and Exchange
Commission is adopting a new rule
under the Investment Advisers Act of
1940 that prohibits an investment
adviser from providing advisory
services for compensation to a
government client for two years after the
adviser or certain of its executives or
employees make a contribution to
certain elected officials or candidates.
The new rule also prohibits an adviser
from providing or agreeing to provide,
directly or indirectly, payment to any
third party for a solicitation of advisory
business from any government entity on
behalf of such adviser, unless such third
parties are registered broker-dealers or
registered investment advisers, in each
case themselves subject to pay to play
restrictions. Additionally, the new rule
prevents an adviser from soliciting from
others, or coordinating, contributions to
certain elected officials or candidates or
payments to political parties where the
adviser is providing or seeking
government business. The Commission
also is adopting rule amendments that
require a registered adviser to maintain
certain records of the political
contributions made by the adviser or
certain of its executives or employees.
The new rule and rule amendments
address ‘‘pay to play’’ practices by
investment advisers.
DATES: Effective Date: September 13,
2010.
Compliance Dates: Investment
advisers subject to rule 206(4)–5 must
be in compliance with the rule on
March 14, 2011. Investment advisers
may no longer use third parties to solicit
government business except in
compliance with the rule on September
13, 2011. Advisers to registered
investment companies that are covered
investment pools must comply with the
rule by September 13, 2011. Advisers
subject to rule 204–2 must comply with
amended rule 204–2 on March 14, 2011.
However, if they advise registered
investment companies that are covered
investment pools, they have until
September 13, 2011 to comply with the
amended recordkeeping rule with
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respect to those registered investment
companies. See section III of this
Release for further discussion of
compliance dates.
FOR FURTHER INFORMATION CONTACT:
Melissa A. Roverts, Senior Counsel,
Matthew N. Goldin, Branch Chief,
Daniel S. Kahl, Branch Chief, or Sarah
A. Bessin, Assistant Director, at (202)
551–6787 or IArules@sec.gov, Office of
Investment Adviser Regulation, Division
of Investment Management, U.S.
Securities and Exchange Commission,
100 F Street, NE., Washington, DC
20549–8549.
SUPPLEMENTARY INFORMATION: The
Commission is adopting rule 206(4)–5
[17 CFR 275.206(4)–5] and amendments
to rules 204–2 [17 CFR 275.204–2] and
206(4)–3 [17 CFR 275.206(4)–3] under
the Investment Advisers Act of 1940 [15
U.S.C. 80b] (‘‘Advisers Act’’ or ‘‘Act’’).1
Table of Contents
I. Background
II. Discussion
A. First Amendment Considerations
B. Rule 206(4)–5
1. Advisers Subject to the Rule
2. Pay to Play Restrictions
(a) Two-Year ‘‘Time Out’’ for Contributions
(1) Prohibition on Compensation
(2) Officials of a Government Entity
(3) Contributions
(4) Covered Associates
(5) ‘‘Look Back’’
(6) Exceptions for De Minimis
Contributions
(7) Exception for Certain Returned
Contributions
(b) Ban on Using Third Parties to Solicit
Government Business
(1) Registered Broker-Dealers
(2) Registered Investment Advisers
(c) Restrictions on Soliciting and
Coordinating Contributions and
Payments
(d) Direct and Indirect Contributions or
Solicitations
(e) Covered Investment Pools
(1) Definition of ‘‘Covered Investment Pool’’
(2) Application of the Rule
(3) Subadvisory Arrangements
(f) Exemptions
D. Recordkeeping
E. Amendment to Cash Solicitation Rule
III. Effective and Compliance Dates
A. Two-Year Time Out and Prohibition on
Soliciting or Coordinating Contributions
B. Prohibition on Using Third Parties to
Solicit Government Business and Cash
Solicitation Rule Amendment
1 15 U.S.C. 80b. Unless otherwise noted, when we
refer to the Advisers Act, or any paragraph of the
Advisers Act, we are referring to 15 U.S.C. 80b of
the United States Code, at which the Advisers Act
is codified, and when we refer to rule 206(4)–5, rule
204–2, rule 204A–1, rule 206(4)–3, or any paragraph
of these rules, we are referring to 17 CFR
275.206(4)–5, 17 CFR 275.204–2, 17 CFR 275.204A–
1 and 17 CFR 275.206(4)–3, respectively, of the
Code of Federal Regulations, in which these rules
are published.
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C. Recordkeeping
D. Registered Investment Companies
IV. Cost-Benefit Analysis
A. Benefits
B. Costs
1. Compliance Costs Related to Rule
206(4)–5
2. Other Costs Related to Rule 206(4)–5
(a) Two-Year Time Out
(b) Third-Party Solicitor Ban
3. Costs Related to the Amendments to
Rule 204–2
V. Paperwork Reduction Act
A. Rule 204–2
B. Rule 206(4)–3
C. Rule 206(4)–7
D. Rule 0–4
VI. Final Regulatory Flexibility Analysis
A. Need for the Rule
B. Significant Issues Raised by Public
Comment
C. Small Entities Subject to Rule
D. Projected Reporting, Recordkeeping, and
Other Compliance Requirements
E. Agency Action to Minimize Effect on
Small Entities
VII. Effects on Competition, Efficiency and
Capital Formation
VIII. Statutory Authority
I. Background
Investment advisers provide a wide
variety of advisory services to State and
local governments,2 including managing
their public pension plans.3 These
pension plans have over $2.6 trillion of
assets and represent one-third of all U.S.
pension assets.4 They are among the
largest and most active institutional
investors in the United States;5 the
management of these funds affects
2 See Sofia Anastopoulos, An Introduction to
Investment Advisers for State and Local
Governments (2d ed. 2007); Werner Paul Zorn,
Public Employee Retirement Systems and Benefits,
Local Government Finance, Concepts and Practices
376 (John E. Peterson & Dennis R. Strachota eds.,
1st ed. 1991) (discussing the services investment
advisers provide for public funds).
3 To simplify the discussion, we use the term
‘‘public pension plan’’ interchangeably with
‘‘government client’’ and ‘‘government entity’’ in this
Release. However, our rule applies broadly to
investment advisory activities for government
clients, such as those mentioned here in this
Section of the Release, regardless of whether they
are retirement funds. For a discussion of how the
proposed rule would apply with respect to
investment programs or plans sponsored or
established by government entities, such as
‘‘qualified tuition plans’’ authorized by section 529
of the Internal Revenue Code [26 U.S.C. 529] and
retirement plans authorized by section 403(b) or
457 of the Internal Revenue Code [26 U.S.C. 403(b)
or 457], see section II.B.2(e) of this Release.
4 Board of Governors of the Federal Reserve
System, Flow of Funds Accounts of the United
States, Flows and Outstandings, Fourth Quarter
2009 78 tbl.L.119 (Mar. 11, 2010). Since 2002, total
financial assets of public pension funds have grown
by 28%. Id.
5 According to a recent survey, seven of the ten
largest pension funds were sponsored by State and
municipal governments. The Top 200 Pension
Funds/Sponsors, Pens. & Inv. (Sept. 30, 2008),
available at https://www.pionline.com/article/
20090126/CHART/901209995.
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publicly held companies 6 and the
securities markets.7 But most
significantly, their management affects
taxpayers and the beneficiaries of these
funds, including the millions of present
and future State and municipal retirees 8
who rely on the funds for their pensions
and other benefits.9 Public pension plan
assets are held, administered and
managed by government officials who
often are responsible for selecting
investment advisers to manage the
funds they oversee.
Elected officials who allow political
contributions to play a role in the
management of these assets and who
use these assets to reward contributors
violate the public trust. Moreover, they
undermine the fairness of the process by
which public contracts are awarded.
Similarly, investment advisers that seek
to influence government officials’
awards of advisory contracts by making
or soliciting political contributions to
those officials compromise their
fiduciary duties to the pension plans
they advise and defraud prospective
clients. These practices, known as ‘‘pay
to play,’’ distort the process by which
advisers are selected.10 They can harm
pension plans that may subsequently
receive inferior advisory services and
pay higher fees. Ultimately, these
violations of trust can harm the millions
of retirees that rely on the plan or the
taxpayers of the State and municipal
governments that must honor those
obligations.11
6 See Stephen J. Choi & Jill E. Fisch, On Beyond
CalPERS: Survey Evidence on the Developing Role
of Public Pension Funds in Corporate Governance,
61 Vand. L. Rev. 315 (2008) (‘‘Collectively, public
pension funds have the potential to be a powerful
shareholder force, and the example of CalPERS and
its activities have spurred many to advocate greater
institutional activism.’’).
7 Federal Reserve reports indicate that, of the $2.6
trillion in non-Federal government plans, $1.5
trillion is invested in corporate equities. Board of
Governors of the Federal Reserve System, supra
note 4, at 78 tbl.L.119.
8 See Paul Zorn, 1997 Survey of State and Local
Government Employee Retirement Systems 61
(1997) (hereinafter ‘‘1997 Survey’’) (‘‘[t]he
investment of plan assets is an issue of immense
consequence to plan participants, taxpayers, and to
the economy as a whole’’ as a low rate of return will
require additional funding from the sponsoring
government, which ‘‘can place an additional strain
on the sponsoring government and may require tax
increases’’).
9 The most current census data reports that public
pension funds have 18.6 million beneficiaries. 2007
Census of Governments, U.S. Bureau of Census,
Number and Membership of State and Local
Government Employee-Retirement Systems by
State: 2006–2007 (2007) (at Table 5), available at
https://www.census.gov/govs/retire/2007ret05.html.
10 Among other things, pay to play practices may
manipulate the market for advisory services by
creating an uneven playing field among investment
advisers. These practices also may hurt smaller
advisers that cannot afford the required
contributions.
11 See 1997 Survey, supra note 8.
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Pay to play practices are rarely
explicit: participants do not typically let
it be publicly known that contributions
or payments are made or accepted for
the purpose of influencing the selection
of an adviser. As one court noted,
‘‘[w]hile the risk of corruption is obvious
and substantial, actors in this field are
presumably shrewd enough to structure
their relations rather indirectly.’’ 12 Pay
to play practices may take a variety of
forms, including an adviser’s direct
contributions to government officials, an
adviser’s solicitation of third parties to
make contributions or payments to
government officials or political parties
in the State or locality where the adviser
seeks to provide services, or an adviser’s
payments to third parties to solicit (or
as a condition of obtaining) government
business. As a result, the full extent of
pay to play practice remains hidden and
is often hard to prove.
Public pension plans are particularly
vulnerable to pay to play practices.
Management decisions over these
investment pools, some of which are
quite large, are typically made by one or
more trustees who are (or are appointed
by) elected officials. And the elected
officials or appointed trustees that
govern the funds are also often
involved, directly or indirectly, in
selecting advisers to manage the public
pension funds’ assets. These officials
may have the sole authority to select
advisers,13 may be members of a
governing board that selects advisers,14
or may appoint some or all of the board
members who make the selection.15
Numerous developments in recent
years have led us to conclude that the
selection of advisers, whom we regulate
under the Investment Advisers Act, has
been influenced by political
contributions and that, as a result, the
quality of management service provided
to public funds may be negatively
affected. We have been particularly
concerned that these contributions have
12 Blount v. SEC, 61 F.3d 938, 945 (D.C. Cir.
1995), cert. denied, 517 U.S. 1119 (1996).
13 See, e.g., 2 N.Y. Comp. Codes R. & Regs. tit. 2
§ 320.2 (2009) (placement of State and local
government retirement systems assets (valued at
$109 billion as of March 2009) is under the sole
custodianship of the New York State Comptroller).
14 See, e.g., S.C. Code Ann. §§ 9–1–20, 1–11–10
(2008) (board consists of all elected officials); Cal.
Gov’t Code § 20090 (Deering 2008) (board consists
of some elected officials, some appointed members,
and some representatives of interest groups chosen
by the members of those groups); Md. Code Ann.,
State Pers. & Pens. § 21–104 (2008) (pension board
consists of some elected officials, some appointed
members, and some representatives of interest
groups chosen by the members of those groups).
15 See, e.g., Ariz. Rev. Stat. Ann. § 38–713 (2008)
(governor appoints all nine members); Hawaii Rev.
Stat. § 88–24 (2008) (governor appoints three of
eight members); Idaho Code Ann. § 59–1304 (2008)
(governor appoints all five members).
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been funneled through ‘‘solicitors’’ and
‘‘placement agents’’ that advisers engage
(or believe they must engage) in order to
secure a client relationship with a
public pension plan or an investment
from one.16 As we will discuss in more
detail below, in such an arrangement
the contribution may be made in the
form of a substantial fee for what may
constitute no more than an introduction
service by a ‘‘well connected’’ individual
who may use the proceeds of the fee to
make (or reimburse himself for having
made) political contributions or provide
some form of a ‘‘kickback’’ to an official
or his or her family or friends.17
The details of pay to play
arrangements have been widely reported
as a consequence of the growing number
of actions that we and State authorities
have brought involving investment
advisers seeking to manage the
considerable assets of the New York
State Common Retirement Fund.18 In
16 For example, in one recent action we alleged
that, in connection with a pay to play scheme in
New York State, investment advisers paid sham
‘‘placement agent’’ fees, portions of which were
funneled to public officials, as a means of obtaining
public pension fund investments in the funds those
advisers managed and that participants, in some
instances, concealed the third-party solicitor’s role
in transactions from the investment management
firms that paid fees to the solicitor by making
misrepresentations about the solicitor’s
involvement and covertly using one of the
solicitor’s legal entities as an intermediary to funnel
payments to the solicitor. SEC v. Henry Morris, et
al., Litigation Release No. 20963 (Mar. 19, 2009).
17 See id. (along with the Commission’s complaint
in the action, available by way of a hyperlink from
the litigation release). See also, e.g., In the Matter
of Quadrangle Group LLC, AGNY Investigation No.
2010–044 (Apr. 15, 2010) (finding that ‘‘private
equity firms and hedge funds frequently use
placement agents, finders, lobbyists, and other
intermediaries * * * to obtain investments from
public pension funds * * *, that these placement
agents are frequently politically connected
individuals selling access to public money* * *’’);
Complaint, Cal. v. Villalobos, et al., No. SC107850
(Cal. Super. Ct., W. Dist. of L.A. County, May 5,
2010), available at https://ag.ca.gov/
cms_attachments/press/pdfs/
n1915_filed_complaint_for_civil_penalties.pdf
(alleging, inter alia, that a top executive and a board
member at CalPERS accepted various gifts from a
former CalPERS board member, ‘‘known among
private equity firms as a person who attempts to
exert pressure on CalPERS’ representatives,’’ who
was acting as a placement agent trying to secure
investments from the California public pension
fund).
18 See SEC v. Henry Morris, et al., Litigation
Release No. 21036 (May 12, 2009); In the Matter of
Quadrangle Group LLC, AGNY Investigation No.
2010–044 (Apr. 15, 2010); In the Matter of GKM
Newport Generation Capital Servs., LLC, AGNY
Investigation No. 2010–017 (Apr. 14, 2010); In the
Matter of Kevin McCabe, AGNY Investigation No.
2009–152 (Apr. 14, 2010); In the Matter of Darius
Anderson Platinum Advisors LLC, AGNY
Investigation No. 2009–153 (Apr. 14, 2010); In the
Matter of Global Strategy Group, AGNY
Investigation No. 2009–161 (Apr. 14, 2010); In the
Matter of Freeman Spogli & Co., AGNY
Investigation No. 2009–174 (Feb. 1, 2010); In the
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addition, we have brought enforcement
actions against the former treasurer of
the State of Connecticut and other
parties in which we alleged that the
former treasurer awarded State pension
fund investments to private equity fund
managers in exchange for payments,
including political contributions,
funneled through the former treasurer’s
friends and political associates.19
Criminal authorities have in recent
years brought cases in New York,20 New
Matter of Falconhead Capital, LLC, AGNY
Investigation No. 2009–125 (Sept. 17, 2009); In the
Matter of HM Capital Partners I, LP, AGNY
Investigation No. 2009–117 (Sept. 17, 2009); In the
Matter of Ares Management LLC, AGNY
Investigation No. 2009–173 (Feb. 17, 2010); In the
Matter of Levine Leichtman Capital Partners, AGNY
Investigation No. 2009–124 (Sept. 17, 2009); In the
Matter of Access Capital Partners, AGNY
Investigation No. 09–135 (Sept. 17, 2009); In the
Matter of The Markstone Group, AGNY
Investigation No. 10–012 (Feb. 28, 2010); In the
Matter of Wetherly Capital Group, LLC and DAV/
Wetherly Financial, L.P., AGNY Investigation No.
2009–172 (Feb. 8, 2010) (in each case, banning the
use of third-party placement agents pursuant to a
‘‘Pension Reform Code of Conduct’’).
19 See SEC v. Paul J. Silvester, et al., Litigation
Release No. 16759 (Oct. 10, 2000); Litigation
Release No. 20027 (Mar. 2, 2007); Litigation Release
No. 19583 (Mar. 1, 2006); Litigation Release No.
18461 (Nov. 17, 2003); Litigation Release No. 16834
(Dec. 19, 2000); SEC v. William A. DiBella et al.,
Litigation Release No. 20498 (Mar. 14, 2008) (2007
U.S. Dist. LEXIS 73850 (D. Conn., May 8, 2007),
aff’d 587 F.3d 553 (2nd Cir. 2009)). See also U.S.
v. Ben F. Andrews, Litigation Release No. 19566
(Feb. 15, 2006); In the Matter of Thayer Capital
Partners, TC Equity Partners IV, L.L.C., TC
Management Partners IV, L.L.C., and Frederick V.
Malek, Investment Advisers Act Release No. 2276
(Aug. 12, 2004); In the Matter of Frederick W.
McCarthy, Investment Advisers Act Release No.
2218 (Mar. 5, 2004); In the Matter of Lisa A.
Thiesfield, Investment Advisers Act Release No.
2186 (Oct. 29, 2003).
20 See New York v. Henry ‘‘Hank’’ Morris and
David Loglisci, Indictment No. 25/2009 (NY Mar.
19, 2009) (alleging that the deputy comptroller and
a ‘‘placement agent’’ engaged in enterprise
corruption and State securities fraud for selling
access to management of public funds in return for
kickbacks and other payments for personal and
political gain).
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Mexico,21 Illinois,22 Ohio,23
Connecticut,24 and Florida,25 charging
defendants with the same or similar
conduct.
Allegations of pay to play activity
involving State and municipal pension
plans in other jurisdictions continue to
be reported.26 In the course of this
21 See U.S. v. Montoya, Criminal No. 05–2050 JP
(D.N.M. Nov. 8, 2005) (the former treasurer of New
Mexico pleaded guilty); U.S. v. Kent Nelson,
Criminal Information No. 05–2021 JP, (D.N.M.
2007) (defendant pleaded guilty to one count of
mail fraud); U.S. v. Vigil, 523 F.3d 1258 (10th Cir.
2008) (affirming the conviction for attempted
extortion of the former treasurer of New Mexico for
requiring that a friend be hired by an investment
manager at a high salary in return for the former
treasurer’s willingness to accept a proposal from the
manager for government business).
22 See Jeff Coen, et al., State’s Ultimate Insider
Indicted, Chi. Trib., Oct. 31, 2008, available at
https://www.chicagotribune.com/news/local/chicellini-31-oct31,0,6465036.story (describing the
thirteenth indictment in an Illinois pay to play
probe); Ellen Almer, Oct. 27, 2000, available at
https://www.chicagobusiness.com/cgi-bin/
news.pl?id=775 (discussing the guilty plea of
Miriam Santos, the former treasurer of the City of
Chicago, who told representatives of financial
services firms seeking city business that they were
required to raise specified campaign contributions
for her and personally make up any shortfall in the
amounts they raised). See also SEC v. Miriam
Santos, et al., Litigation Release No. 17839 (Nov.
14, 2002); Litigation Release No. 19269 (June 14,
2005) (355 F. Supp. 2d 917 (N.D. Ill. 2003)).
23 See Reginald Fields, Four More Convicted in
Pension Case: Ex-Board Members Took Gifts from
Firm, Cleveland Plain Dealer, Sept. 20, 2006
(addressing pay to play activities of members of the
Ohio Teachers Retirement System).
24 See U.S. v. Joseph P. Ganim, 2007 U.S. App.
LEXIS 29367 (2d Cir. 2007) (affirming the district
court’s decision to uphold an indictment of the
former mayor of Bridgeport, Connecticut, in
connection with his conviction for, among other
things, requiring payment from an investment
adviser in return for city business); U.S. v. Triumph
Capital Group, et al., No. 300CR217 JBA (D. Conn.
2000) (the former treasurer, along with certain
others, pleaded guilty—while others were
ultimately convicted). One of the defendants, who
had been convicted at trial, recently won a new
trial. U.S. v. Triumph Capital Group, et al., 544 F.3d
149 (2d Cir. 2008).
25 United States v. Poirier, 321 F.3d 1024 (11th
Cir.), cert. denied sub nom. deVegter v. United
States, 540 U.S. 874 (2003) (partner at Lazard Freres
& Co., a municipal services firm, was convicted for
conspiracy and wire fraud for fraudulently paying
$40,000 through an intermediary to Fulton County’s
independent financial adviser to secure an
assurance that Lazard would be selected for the
Fulton County underwriting contract).
26 See, e.g., Aaron Lester, et al., Cahill Taps Firms
Tied to State Pension Investor, Boston.com, Mar.
21, 2010 (suggesting that an investment adviser may
have bundled out-of-State donations to the
Massachusetts State Treasurer’s campaign in return
for a State pension fund investment management
contract); Kevin McCoy, Do Campaign
Contributions Help Win Pension Fund Deals, USA
Today, Aug. 28, 2009; Ted Sherman, Pay to Play
Alive and Well in New Jersey, NJ.com, Nov. 28,
2009 (noting more generally that pay to play
continues to occur with government contracts of all
kinds in New Jersey); Imogen Rose-Smith and Ed
Leefeldt, Pension Pay to Play Casts Shadow
Nationwide, Institutional Investor, Oct. 1, 2009
(suggesting connections between a private equity
fund principal’s fundraising activities and pension
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rulemaking we received a letter from
one public official detailing the role of
pay to play arrangements in the
selection of public pension fund
managers and the harms it can inflict on
the affected plans.27 In addition, other
public officials wrote to express support
for a Commission rule to prohibit
investment advisers from participating
in pay to play arrangements.28
On August 3, 2009, we proposed a
new antifraud rule under the Advisers
Act designed to prevent investment
advisers from obtaining business from
government entities in return for
political contributions or fund raising—
i.e., from participating in pay to play
practices.29 We modeled our proposed
rule on those adopted by the Municipal
Securities Rulemaking Board, or MSRB,
which since 1994 has prohibited
municipal securities dealers from
participating in pay to play practices.30
We believe these rules have
significantly curbed pay to play
practices in the municipal securities
market.31
investments in the fund). See also sources cited
supra note 17.
27 Comment Letter of Suzanne R. Weber, Erie
County Controller (Oct. 6, 2009) (‘‘Weber Letter’’) (‘‘I
have seen money managers awarded contracts with
our fund which involved payments to individuals
who served as middlemen, creating needless
expense for the fund. These middlemen were
political contributors to the campaigns of board
members who voted to contract for money
management services with the companies who paid
them as middlemen.’’). See also Comment Letter of
David R. Pohndorf (Aug. 4, 2009) (‘‘Pohndorf
Letter’’) (noting that when the sole trustee of a major
pension fund changed several years ago, a firm
managing some of the fund’s assets ‘‘began to
receive invitations to fundraising events for the new
trustee with suggested donation amounts.’’).
28 See, e.g., Comment Letter of New York State
Comptroller Thomas P. DiNapoli (Oct. 2, 2009)
(‘‘DiNapoli Letter’’); Comment Letter of New York
City Mayor Michael R. Bloomberg (Sept. 9, 2009)
(‘‘Bloomberg Letter’’). See also Comment Letter of
Kentucky Retirement Systems Trustee Chris Tobe
(Sept. 18, 2009) (‘‘Tobe Letter’’) (suggesting the
negative effects of pay to play activities on the
Kentucky Retirement System’s investment
performance).
29 Political Contributions by Certain Investment
Advisers, Investment Advisers Act Release No. 2910
(Aug. 3, 2009) [74 FR 39840 (Aug. 7, 2009)] (the
‘‘Proposing Release’’).
30 MSRB rule G–37 was approved by the
Commission and adopted in 1994. See In the Matter
of Self-Regulatory Organizations; Order Approving
Proposed Rule Change by the Municipal Securities
Rulemaking Board Relating to Political
Contributions and Prohibitions on Municipal
Securities Business and Notice of Filing and Order
Approving on an Accelerated Basis Amendment
No. 1 Relating to the Effective Date and
Contribution Date of the Proposed Rule, Exchange
Act Release No. 33868 (Apr. 7, 1994) [59 FR 17621
(Apr. 13, 1994)]. The MSRB’s pay to play rules
include MSRB rules G–37 and G–38. They are
available on the MSRB’s Web site at https://
www.msrb.org/msrb1/rules/ruleg37.htm and https://
www.msrb.org/msrb1/rules/ruleg38.htm,
respectively.
31 See Proposing Release, at n.23. See also infra
note 101; Comment Letter of the Municipal
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Along the lines of MSRB rule G–37,32
our proposed rule would have
prohibited an investment adviser from
providing advisory services for
compensation to a government client for
two years after the adviser or certain of
its executives or employees make a
contribution to certain elected officials
or candidates.33 It also would have
prohibited an adviser and certain of its
executives and employees from
soliciting from others, or coordinating,
contributions to certain elected officials
or candidates or payments to political
parties where the adviser is providing or
seeking government business.34 In
addition, similar to MSRB rule G–38,35
our proposed rule would have
prohibited the use of third parties to
solicit government business.36 We also
proposed amendments to rule 204–2
under the Advisers Act that would have
required registered advisers to maintain
certain records regarding political
contributions and government clients.
As discussed in more detail below, our
proposed rule departed in some respects
from the MSRB rules to reflect
differences between advisers and
broker-dealers and the scope of the
statutory authority we have sought to
exercise.
We received some 250 comment
letters on our proposal, many of which
were from advisers, third-party
solicitors, placement agents, and their
representatives.37 Public pension plans
and their officials were divided—some
embraced the rule, including one that
stated that the rule is an important
means to ‘‘increase transparency and
public confidence in the investment
activities of all public pension funds,’’ 38
while others were critical, arguing, for
Securities Rulemaking Board (Oct. 23, 2009)
(‘‘MSRB Letter’’); Comment Letter of Common Cause
(Oct. 6, 2009) (‘‘Common Cause Letter’’).
32 See MSRB rule G–37(b). Our proposal, like
MSRB rule G–37, was designed to address our
concern that pay to play activities were
‘‘undermining the integrity’’ of the relevant market,
in particular the market for the provision of
investment advisory services to government entity
clients. See Blount, 61 F.3d at 939 (referring to the
MSRB’s concerns that pay to play practices were
‘‘undermining the integrity of the $250 billion
municipal securities market’’ as its motivation for
proposing MSRB rule G–37).
33 Proposed rule 206(4)–5(a)(1). See also MSRB
rule G–37(b).
34 Proposed rule 206(4)–5(a)(2)(ii). See also MSRB
rule G–37(c).
35 See MSRB rule G–38(a).
36 Proposed rule 206(4)–5(a)(2)(i).
37 Other commenters included pension plans and
their officials, trade associations, law firms, and
public interest groups. Comments letters submitted
in File No. S7–25–06 are available on the
Commission’s Web site at: https://www.sec.gov/
comments/s7-18-09/s71809.shtml.
38 Comment Letter of New York City Comptroller
William C. Thompson, Jr. (Oct. 6, 2009)
(‘‘Thompson Letter’’).
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example, that our proposal ‘‘may result
in unintended hardships being placed
upon public pension funds.’’ 39 We
received no letters from plan
beneficiaries whom we sought to protect
with the proposed rule,40 although two
public interest groups supported it
strongly.41 Advisers, third-party
solicitors and placement agents, fund
sponsors, and others whose business
arrangements could be affected by the
rule generally supported our goal of
eliminating advisers’ participation in
pay to play practices involving public
plans.42 Nonetheless, most of them
objected to our adoption under the
Advisers Act of a rule similar to MSRB
rules G–37 and G–38.43 Most
39 Comment Letter of Executive Director and
Secretary to the Board of Trustees of the State
Retirement and Pension System of Maryland R.
Dean Kenderdine (Oct. 5, 2009).
40 We note, however, that subsequent to our
proposal, AFSCME, which represents 1.6 million
State and local employees and retirees, issued a
report that strongly endorses sanctions to prevent
pay to play activities. AFSCME, Enhancing Public
Retiree Pension Plan Security: Best Practice Policies
for Trustees and Pension Systems (2010), available
at https://www.afscme.org/docs/AFSCME-reportpension-best-practices.pdf.
41 See, e.g., Common Cause Letter; Comment
Letter of Fund Democracy/Consumer Federation of
America (Oct. 6, 2009) (‘‘Fund Democracy/
Consumer Federation Letter’’).
42 See, e.g., Comment Letter of the Investment
Adviser Association (Oct. 5, 2009) (‘‘IAA Letter’’)
(noting ‘‘support [for] measures to combat pay to
play activities, i.e., the practice of investment
advisers or their employees making political
contributions intended to influence the selection or
retention of advisers by government entities. Pay to
play practices undermine the principle that
advisers are selected on the basis of competence,
qualifications, expertise, and experience. The
practice is unethical and undermines the integrity
of the public pension plan system and the process
of selecting investment advisers.’’); Comment Letter
of John R. Dempsey (Aug. 8, 2009) (‘‘Dempsey
Letter’’) (noting applause for efforts ‘‘to stop the
‘pay-to-play’ practice which only serves to
undermine public trust in investment advisors and
regulators.’’); Comment Letter of Barry M. Gleicher
(Sept. 7, 2009) (noting strong support for the
proposal ‘‘with no modifications. * * * The Rule is
necessary to curb elaborated practices that would
deprive taxpayers and beneficiaries of cost effective
and honest administration of pension funds’’); Tobe
Letter.
43 See, e.g., IAA Letter (‘‘We respectfully submit,
however, that the structure of the MSRB rules is not
appropriately tailored to the investment advisory
business. * * * We believe the Commission should
make significant changes to the Proposal, which
would permit it to accomplish its important
goals.’’); Comment Letter of Wesley Ogburn (Aug. 4,
2009) (‘‘Ogburn Letter’’); Comment Letter of the
Third Party Marketers Association (Aug. 27, 2009)
(‘‘3PM Letter’’); Comment Letter of Preqin (Aug. 28,
2009) (‘‘Preqin Letter I’’) (suggesting that
institutional private equity investors polled favored
a private equity specific proposal rather than
relying on the framework from the municipal
securities industry); Comment Letter of Dechert LLP
(Oct. 22, 2009) (‘‘Dechert Letter’’); Comment Letter
of the Committee on Federal Regulation of
Securities of the Section of Business Law of the
American Bar Association (Oct. 13, 2009) (‘‘ABA
Letter’’); Comment Letter of Fidelity Investments
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41021
particularly opposed the proposed
prohibition on payments to third parties
for soliciting or marketing to
government entities modeled on MSRB
rule G–38.44 Several urged that, if we
were to adopt a rule based on the
approach taken in our proposal, we
should broaden exceptions and
exemptions under the rule to
accommodate certain business
arrangements.45 We respond to these
comments below.46
II. Discussion
As discussed in more detail below, we
have decided to adopt rule 206(4)–5,
which we have revised to reflect
comments we received. For the reasons
we discuss above and in the Proposing
Release, we believe rule 206(4)–5 is a
proper exercise of our rulemaking
authority under the Advisers Act to
prevent fraudulent and manipulative
conduct.
The Commission regulates investment
advisers under the Investment Advisers
Act of 1940. Section 206(1) of the
Advisers Act prohibits an investment
adviser from employ[ing] any device,
scheme or artifice to defraud any client
(Oct. 7, 2009) (‘‘Fidelity Letter’’); Comment Letter of
Sutherland Asbill & Brennan LLP (Oct. 6, 2009)
(‘‘Sutherland Letter’’); Comment Letter of the
Investment Company Institute (Oct. 6, 2009) (‘‘ICI
Letter’’); Comment Letter of the Massachusetts
Mutual Life Insurance Company (Oct. 6, 2009)
(‘‘MassMutual Letter’’); Comment Letter of Skadden,
Arps, Slate, Meagher & Flom LLP (Oct. 6, 2009)
(‘‘Skadden Letter’’); Comment Letter of the Managed
Funds Association (Oct. 6, 2009) (‘‘MFA Letter’’).
44 See, e.g., Comment Letter of Ounavarra Capital,
LLC (Aug. 28, 2009) (‘‘Ounavarra Letter’’) (noting
that banning third-party marketers in the municipal
securities industry did not adversely affect most
bankers’ ability to conduct basic marketing whereas
banning third-party marketers for small advisers
could have a stronger impact on advisers that have
either no or very limited marketing capability of
their own); Comment Letter of MVision Private
Equity Advisers USA LLC (Sept. 2, 2009) (‘‘MVision
Letter’’) (arguing that, whereas placement agents for
municipal bond offerings are usually regulated
entities, the restrictions in the municipal securities
arena were targeted at consultants who offer only
their contacts and influence with government
officials and provided no valuable services to the
financial services industry or investors); Comment
Letter of Kalorama Capital (Sept. 8, 2009) (arguing
that a better analogy, at least with respect to the
operation of third-party marketers, is to the licensed
professional presenting an IPO to a pension fund).
For further discussion of these comments, see
section II.B.2(b) of this Release.
45 See, e.g., Comment Letter of the Committee on
Investment Management Regulation and the
Committee on Private Investment Funds of the
Association of the Bar of the City of New York (Oct.
26, 2009) (‘‘NY City Bar Letter’’) (arguing that
broker-dealer rules have sufficient safeguards and
that adopting the proposed pay to play rule will
interfere with traditional distribution
arrangements); Dechert Letter; Sutherland Letter;
MFA Letter.
46 Particular comments on the various aspects of
our proposal are summarized in the corresponding
sub-sections of section II of this Release.
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or prospective client.’’ 47 Section 206(2)
prohibits an investment adviser from
engaging in ‘‘any transaction, practice,
or course of business which operates as
a fraud or deceit upon any client or
prospective client.’’ 48 The Supreme
Court has construed section 206 as
establishing a Federal fiduciary
standard governing the conduct of
advisers.49
We believe that pay to play is
inconsistent with the high standards of
ethical conduct required of fiduciaries
under the Advisers Act. We have
authority under section 206(4) of the
Act to adopt rules ‘‘reasonably designed
to prevent, such acts, practices, and
courses of business as are fraudulent,
deceptive or manipulative.’’ 50 Congress
gave us this authority to prohibit
‘‘specific evils’’ that the broad antifraud
provisions may be incapable of
covering.51 The provision thus permits
the Commission to adopt prophylactic
rules that may prohibit acts that are not
themselves fraudulent.52
47 15
U.S.C. 80b–6(1).
U.S.C. 80b–6(2).
49 Transamerica Mortgage Advisors, Inc. v. Lewis,
444 U.S. 11, 17 (1979); SEC v. Capital Gains
Research Bureau, Inc., 375 U.S. 180, 191–192
(1963).
50 15 U.S.C. 80b–6(4).
51 S. Rep. No. 1760, 86th Cong., 2d Sess. 4, 8
(1960). The Commission has used this authority to
adopt seven rules addressing abusive advertising
practices, custodial arrangements, the use of
solicitors, required disclosures regarding advisers’
financial conditions and disciplinary histories,
proxy voting, compliance procedures and practices,
and deterring fraud with respect to pooled
investment vehicles. 17 CFR 275.206(4)–1;
275.206(4)–2; 275.206(4)–3; 275.206(4)–4;
275.206(4)–6; 275.206(4)–7; and 275.206(4)–8.
52 Section 206(4) was added to the Advisers Act
in Public Law 86–750, 74 Stat. 885, at sec. 9 (1960).
See H.R. Rep. No. 2197, 86th Cong., 2d Sess., at 7–
8 (1960) (‘‘Because of the general language of section
206 and the absence of express rulemaking power
in that section, there has always been a question as
to the scope of the fraudulent and deceptive
activities which are prohibited and the extent to
which the Commission is limited in this area by
common law concepts of fraud and deceit . . .
[Section 206(4)] would empower the Commission,
by rules and regulations to define, and prescribe
means reasonably designed to prevent, acts,
practices, and courses of business which are
fraudulent, deceptive, or manipulative. This is
comparable to Section 15(c)(2) of the Securities
Exchange Act [15 U.S.C. 78o(c)(2)] which applies to
brokers and dealers.’’). See also S. Rep. No. 1760,
86th Cong., 2d Sess., at 8 (1960) (‘‘This [section
206(4) language] is almost the identical wording of
section 15(c)(2) of the Securities Exchange Act of
1934 in regard to brokers and dealers.’’). The
Supreme Court, in United States v. O’Hagan,
interpreted nearly identical language in section
14(e) of the Securities Exchange Act [15 U.S.C.
78n(e)] as providing the Commission with authority
to adopt rules that are ‘‘definitional and
prophylactic’’ and that may prohibit acts that are
‘‘not themselves fraudulent * * * if the prohibition
is ‘reasonably designed to prevent * * * acts and
practices [that] are fraudulent.’ ’’ United States v.
O’Hagan, 521 U.S. 642, 667, 673 (1997). The
wording of the rulemaking authority in section
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Investment advisers that seek to
influence the award of advisory
contracts by public pension plans, by
making political contributions to, or
soliciting them for, those officials who
are in a position to influence the
awards, compromise their fiduciary
obligations to the public pension plans
they advise and defraud prospective
clients.53 In making such contributions,
the adviser hopes to benefit from
officials who ‘‘award the contracts on
the basis of benefit to their campaign
chests rather than to the governmental
entity’’ 54 or by retaining a contract that
might otherwise not be renewed. If pay
to play is a factor in the selection or
retention process, the public pension
plan can be harmed in several ways.
The most qualified adviser may not be
selected or retained, potentially leading
to inferior management or performance.
The pension plan may pay higher fees
because advisers must recoup the
contributions, or because contract
negotiations may not occur on an arm’slength basis. The absence of arm’slength negotiations may enable advisers
to obtain greater ancillary benefits, such
as ‘‘soft dollars,’’ from the advisory
relationship, which might be used for
the benefit of the adviser, potentially at
206(4) remains substantially similar to that of
section 14(e) and section 15(c)(2) of the Securities
Exchange Act. See also Prohibition of Fraud by
Advisers to Certain Pooled Investment Vehicles,
Investment Advisers Act Release No. 2628 (Aug. 3,
2007) [72 FR 44756 (Aug. 9, 2007)] (stating, in
connection with the suggestion by commenters that
section 206(4) provides us authority only to adopt
prophylactic rules that explicitly identify conduct
that would be fraudulent under a particular rule,
‘‘We believe our authority is broader. We do not
believe that the commenters’ suggested approach
would be consistent with the purposes of the
Advisers Act or the protection of investors.’’).
53 See Proposing Release, at section I; Political
Contributions by Certain Investment Advisers,
Investment Advisers Act Release No. 1812 (Aug. 4,
1999) [64 FR 43556 (Aug. 10, 1999)] (‘‘1999
Proposing Release’’). As a fiduciary, an adviser has
a duty to deal fairly with clients and prospective
clients, and must make full disclosure of any
material conflict or potential conflict. See, e.g.,
Capital Gains Research Bureau, 375 U.S. at 189,
191–92; Applicability of the Investment Advisers
Act of 1940 to Financial Planners, Pension
Consultants, and Other Persons Who Provide
Others with Investment Advice as a Component of
Other Financial Services, Investment Advisers Act
Release No. 1092 (Oct. 8, 1987) [52 FR 38400 (Oct.
16, 1987)]. Most public pension plans establish
procedures for hiring investment advisers, the
purpose of which is to obtain the best possible
management services. When an adviser makes
political contributions for the purpose of
influencing the selection of the adviser to advise a
public pension plan, the adviser seeks to interfere
with the merit-based selection process established
by its prospective clients—the public pension plan.
The contribution creates a conflict of interest
between the adviser (whose interest is in being
selected) and its prospective client (whose interest
is in obtaining the best possible management
services).
54 See Blount, 61 F.3d at 944–45.
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the expense of the pension plan, thereby
using the pension plan’s assets for the
adviser’s own purposes.55
As we discuss above, pay to play
practices are rarely explicit and often
hard to prove.56 In particular, when pay
to play involves granting of government
advisory business in exchange for
political contributions, it may be
difficult to prove that an adviser (or one
of its executives or employees) made
political contributions for the purpose
of obtaining the government business, or
that it engaged a solicitor for his or her
political influence rather than
substantive expertise.57 Pay to play
practices by advisers to public pension
plans, which may generate significant
contributions for elected officials and
yield lucrative management contracts
for advisers, will not stop through
voluntary efforts. This is, in part,
because these activities create a
‘‘collective action’’ problem in two
respects.58 First, government officials
who participate may have an incentive
to continue to accept contributions to
support their campaigns for fear of being
disadvantaged relative to their
opponents. Second, advisers may have
an incentive to participate out of
concern that they may be overlooked if
they fail to make contributions.59 Both
the stealth in which these practices
occur and the inability of markets to
properly address them argue strongly for
the need for us to adopt the type of
55 Cf. In re Performance Analytics, et al.,
Investment Advisers Act Release No. 2036 (June 17,
2002) (settled enforcement action in which an
investment consultant for a union pension fund
entered into a $100,000 brokerage arrangement with
a soft dollar component in which the investment
consultant would continue to recommend the
investment adviser to the pension fund as long as
the investment adviser sent its trades to one
particular broker-dealer).
56 Cf. Blount, 61 F.3d at 945 (‘‘no smoking gun is
needed where, as here, the conflict of interest is
apparent, the likelihood of stealth great, and the
legislative purpose prophylactic’’).
57 See id. at 944 (‘‘actors in this field are
presumably shrewd enough to structure their
relations rather indirectly’’).
58 Collective action problems exist, for example,
where participants may prefer to abstain from an
unsavory practice (such as pay to play), but
nonetheless participate out of concern that, even if
they abstain, their competitors will continue to
engage in the practice profitably and without
adverse consequences. As a result, collective action
problems, such as those raised by pay to play
practices, call for a regulatory response. For further
discussion, see infra note 459 and accompanying
text.
59 In our view, the collective action problem we
are trying to address is analogous to the one noted
in the case upholding MSRB rule G–37. See Blount,
61 F.3d at 945 (‘‘Moreover, there appears to be a
collective action problem tending to make the
misallocation of resources persist’’). For a
discussion of concerns raised regarding our
proposed rule that are similar to those raised
regarding MSRB rule G–37, see section II.A of this
Release.
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prophylactic rule that section 206(4) of
the Advisers Act authorizes.
A. First Amendment Considerations
The Commission believes that rule
206(4)–5 is a necessary and appropriate
measure to prevent fraudulent acts and
practices in the market for the provision
of investment advisory services to
government entities by prohibiting
investment advisers from engaging in
pay to play practices. We have
examined a range of alternatives to our
proposal, carefully considered some 250
comments we received on the proposal
and made revisions to the proposed rule
where we concluded it was appropriate.
We believe the rule represents a
balanced response to the developments
we discuss above regarding pay to play
activities occurring in the market for
government investment advisory
services. The rule provides specific
prohibitions to help ensure that adviser
selection is based on the merits, not on
the amount of money given to a
particular candidate for office, while
respecting the rights of industry
participants to participate in the
political process. The rule is not unique;
Congress, for instance, has barred
Federal contractors from making
contributions to public officials.60
Before we address particular aspects
of the rule, we would like to respond to
commenters’ assertions that the fact that
the rule’s limitations on compensation
are triggered by political contributions
represents an infringement on the First
Amendment guarantees of freedom of
speech and association.61 These
commenters acknowledge that selection
of an investment adviser by a
government entity should not be a ‘‘pay
back’’ for political contributions, but
argue that the rule impermissibly
restricts the ability of advisers and
certain of their employees to
demonstrate support for State and local
officials.
The Commission is sensitive to, and
has carefully considered, these
constitutional concerns in adopting the
rule. Though it is not a ban on political
contributions or an attempt to regulate
State and local elections, we
60 2
U.S.C. 441c.
e.g., Comment Letter of W. Hardy Callcott
(Aug. 3, 2009) (‘‘Callcott Letter I’’); Comment Letter
of W. Hardy Callcott (Jan. 21, 2010) (‘‘Callcott Letter
II’’); Comment Letter of the National Association of
Securities Professionals, Inc. (Oct. 6, 2009) (‘‘NASP
Letter’’); Comment Letter of Caplin & Drysdale,
Chartered (Oct. 6, 2009) (‘‘Caplin & Drysdale
Letter’’); Comment Letter of the Securities Industry
and Financial Markets Association (Oct. 5, 2009)
(‘‘SIFMA Letter’’); ABA Letter; Sutherland Letter;
Comment Letter of IM Compliance LLC (Oct. 6,
2009) (‘‘IM Compliance Letter’’); Comment Letter of
the American Bankers Association (Oct. 6, 2009)
(‘‘American Bankers Letter’’).
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acknowledge that the two-year time out
provision may affect the propensity of
investment advisers to make political
contributions. Although political
contributions involve both speech and
associational rights protected by the
First Amendment, a ‘‘limitation upon
the amount that any one person or
group may contribute to a candidate or
political committee entails only a
marginal restriction upon the
contributor’s ability to engage in free
communication.’’62 Limitations on
contributions are permissible if justified
by a sufficiently important government
interest that is closely drawn to avoid
unnecessary abridgment of protected
rights.63
Prevention of fraud is a sufficiently
important government interest.64 We
believe that payments to State officials
as a quid pro quo for obtaining advisory
business as well as other forms of ‘‘pay
to play’’ violate the antifraud provisions
of section 206 of the Advisers Act. As
discussed in our Proposing Release,
‘‘pay to play’’ arrangements are
inconsistent with an adviser’s fiduciary
obligations, distort the process by which
investment advisers are selected, can
harm advisers’ public pension plan
clients and the beneficiaries of those
plans, and can have detrimental effects
on the market for investment advisory
services.65 The restrictions inherent in
62 Buckley v. Valeo, 424 U.S. 1, 20 (1976). See
also SpeechNow.org, et al. v. FEC, 599 F.3d 686
(D.C. Cir. 2010); McConnell v. FEC, 540 U.S. 93,
135–36 (2003).
63 Buckley, 424 U.S. at 25. See also FEC v.
Wisconsin Right to Life, Inc., 551 U.S. 449 (2007);
Republican Nat’l Comm. v. FEC, No. 08–1953, 2010
U.S. Dist. LEXIS 29163 (D.D.C. Mar. 26, 2010) (three
judge panel). This standard is lower than the strict
scrutiny standard employed in reviewing such
forms of expression as independent expenditures.
Under the higher level of scrutiny, a restriction
must be narrowly tailored to serve a compelling
governmental interest. Blount, 61 F.3d at 943. See
also Citizens United v. FEC, 130 S. Ct. 876 (2010)
(distinguishing restrictions on ‘‘independent
expenditures’’ from restrictions on ‘‘direct
contributions’’ and leaving restrictions on direct
contributions untouched while striking down a
restriction on independent expenditures as
unconstitutional). We note that in Blount, 61 F.3d
at 949, the court upheld MSRB rule G–37 even
assuming that strict scrutiny applied. For the
reasons stated by the court in that decision, we
believe that Rule 206(4)–5 would be upheld under
a strict scrutiny standard as well as under the
standard the Supreme Court has applied to
contribution restrictions.
64 Blount, 61 F.3d at 944.
65 See Proposing Release, at section I. The
prohibitions on solicitation and coordination of
campaign contributions are justified by the same
overriding purposes which support the two-year
time out provisions. The provisions are intended to
prevent circumvention of the time out provisions in
cases where an investment adviser has or is seeking
to establish a business relationship with a
government entity. Absent these restrictions,
solicitation and coordination of contributions could
be used as effectively as political contributions to
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rule 206(4)–5 are in the nature of
conflict of interest limitations which are
particularly appropriate in cases of
government contracting and highly
regulated industries.66 Pursuant to our
authority under section 206(4) of the
Advisers Act, which we discuss above,
we may adopt rules that are reasonably
designed to prevent such acts, practices
and courses of business.
As detailed in the following pages, we
have closely drawn rule 206(4)–5 to
accomplish its goal of preventing quid
pro quo arrangements while avoiding
unnecessary burdens on the protected
speech and associational rights of
investment advisers and their covered
employees. The rule is therefore closely
drawn in terms of the conduct it
prohibits, the persons who are subject to
its restrictions, and the circumstances in
which it is triggered. The United States
Court of Appeals for the District of
Columbia Circuit upheld the similarly
designed MSRB rule G–37 in Blount v.
SEC.67 Indeed, the Blount opinion has
served as an important guidepost in
helping us shape our rule.68
distort the adviser selection process. The
solicitation and coordination restrictions relate only
to fundraising activities and would not prevent
advisers and their covered employees from
expressing support for candidates in other ways,
such as volunteering their time.
66 See In the Matter of Self-Regulatory
Organizations; Order Approving Proposed Rule
Change by the Municipal Securities Rulemaking
Board Relating to Political Contributions and
Prohibitions on Municipal Securities Business and
Notice of Filing and Order Approving on an
Accelerated Basis Amendment No. 1 Relating to the
Effective Date and Contribution Date of the
Proposed Rule, Exchange Act Release No. 33868
(Apr. 7, 1994) [59 FR 17621 (Apr. 13, 1994)] (noting,
in connection with the Commission’s approval of
MSRB rule G–37, that the restrictions inherent in
that pay to play rule ‘‘are in the nature of conflict
of interest limitations which are particularly
appropriate in cases of government contracting and
highly regulated industries.’’).
67 61 F.3d at 947–48.
68 Notwithstanding the Blount decision, some
commenters asserted that subsequent Supreme
Court jurisprudence, including Randall v. Sorrell,
548 U.S. 230 (2006), and Citizens United, 130 S. Ct.
876 (decided following the closing of the comment
period for rule 206(4)–5), would result in the
proposed rule being found unconstitutional because
it is not narrowly tailored to advance the
Commission’s interests in addressing pay to play by
investment advisers. See, e.g., Callcott Letter I;
Callcott Letter II; NASP Letter; American Bankers
Letter. We disagree. The cases cited by commenters
are distinguishable. Citizens United deals with
certain independent expenditures (rather than
contributions to candidates), which are not
implicated by our rule. Randall involved a
generally applicable State campaign finance law
limiting overall contributions (and expenditures),
which the Court feared would disrupt the electoral
process by limiting a candidate’s ability to amass
sufficient resources and mount a successful
campaign. Randall, 548 U.S. at 248–49. By contrast,
our rule is not a general prohibition or limitation,
but rather is a focused effort to combat quid pro quo
payments by investment advisers seeking
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First, the rule is limited to
contributions to officials of government
entities who can influence the hiring of
an investment adviser in connection
with money management mandates.69
These restrictions are triggered only in
situations where a business relationship
exists or will be established in the near
future between the investment adviser
and a government entity.70
Second, the rule does not in any way
impinge on a wide range of expressive
conduct in connection with elections.
For example, the rule imposes no
restrictions on activities such as making
independent expenditures to express
support for candidates, volunteering,
making speeches, and other conduct.71
Third, it does not prevent anyone
from making a contribution to any
candidate, as covered employees may
contribute $350 to candidates for whom
they may vote, and $150 to other
candidates. A limitation on the amount
of a contribution involves little direct
restraint on political communication,
because a person may still engage in the
symbolic expression of support
governmental business. Comparable restrictions
targeted at a particular industry have been upheld
under Randall because the loss of contributions
from such a small segment of the electorate ‘‘would
not significantly diminish the universe of funds
available to a candidate to a non-viable level.’’
Green Party of Conn. v. Garfield, 590 F. Supp. 2d
288, 316 (D. Conn. 2008). See also Preston v. Leake,
629 F. Supp. 2d 517, 524 (E.D.N.C. 2009)
(differentiating the ‘‘broad sweep of the Vermont
statute’’ that ‘‘restricted essentially any potential
campaign contribution’’ from a statute that ‘‘only
applies to lobbyists’’); In re Earle Asphalt Co., 950
A.2d 918, 927 (N.J. Super. Ct. App. Div. 2008), aff’d
957 A.2d 1173 (N.J. 2008) (holding that a limitation
on campaign contributions by government
contractors and their principals did not have the
same capacity to prevent candidates from amassing
the resources necessary for effective campaigning as
the statute in Randall). One commenter expressly
dismissed arguments that Randall would have
implications for the Commission’s proposed rule.
Fund Democracy/Consumer Federation Letter.
69 See section II.B.2(a)(2) of this Release
(discussing the definition of ‘‘official’’ of a
government entity for purposes of rule 206(4)–5).
70 See section II.B.2(a)(1) of this Release
(discussing the prohibition on compensation for
providing advisory services to the client during rule
206(4)–5’s two-year time out).
71 See Citizens United, 130 S. Ct. at 908–09
(noting that a government interest cannot be
sufficiently compelling to limit independent
expenditures by corporate entities). See also
SpeechNow.org, 599 F.3d at 692 (spelling out the
different standards of constitutional review
established by the Supreme Court for restrictions on
independent expenditures and direct
contributions). Some commenters expressed
concern, for example, that rule 206(4)–5 may quell
volunteer activities, deter employees of investment
advisers from running for office, or chill charitable
contributions. See, e.g., Caplin & Drysdale Letter;
NASP Letter. We have expressly clarified that
volunteer activities and charitable contributions
generally would not trigger the rule’s time out
provision and that employees running for office
would not be subject to the contribution limitation.
See infra notes 157 and 139, respectively.
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evidenced by a contribution.72
Furthermore, the rule takes the form of
a restriction on providing compensated
advisory business following the making
of contributions rather than a
prohibition on making contributions in
excess of the relevant ceilings.73
Fourth, the rule only applies to
investment advisers that are registered
with us,74 or unregistered in reliance on
section 203(b)(3) of the Advisers Act,
that have (or that are seeking)
government clients.75 It applies only to
the subset of the significantly broader
set of advisers over which we have
antifraud authority that we believe are
most likely to be engaged by
government clients to manage public
assets either directly or though
investment pools.76
Finally, the rule is not a restriction on
contributions that is applicable to the
public and is not intended to eliminate
corruption in the electoral process.
Rather, it is focused exclusively on
conduct by professionals subject to
fiduciary duties, seeking profitable
business from governmental entities.
The rule is targeted at those employees
of an adviser whose contributions raise
the greatest danger of quid pro quo
exchanges,77 and it covers only
contributions to those governmental
officials who would be the most likely
targets of pay to play arrangements
72 Buckley, 424 U.S. at 21. See also section
II.B.2(a)(6) of this Release (discussing the de
minimis exceptions to covered associates’
contributions triggering the two-year time out).
Some commenters raised constitutional concerns
regarding the levels of the de minimis exception in
our proposal. See, e.g., Callcott Letter I; Callcott
Letter II; Caplin & Drysdale Letter; IM Compliance
Letter; Sutherland Letter. As discussed below, we
have both raised the amount of the de minimis
exception in line with inflation and added an
additional exception.
73 See section II.B.2(a)(1) of this Release
(discussing the two-year time out on receiving
compensation for advisory services).
74 Unless indicated expressly otherwise, each
time we refer to a ‘‘registered’’ investment adviser
in this Release, we mean an adviser registered with
the Commission.
75 See section II.B.1 of this Release (discussing
advisers covered by the rule). One commenter
raised constitutional concerns by arguing that the
rule would apply beyond the advisory business of
an adviser that solicits government clients, no
matter how separate the other product or service
offerings of the adviser are from the governmental
business. ABA Letter. But we believe we have made
clear that the rule’s time out provisions, which are
designed to eliminate quid pro quo arrangements
and ameliorate market distortions, apply only with
respect to the provision of advisory services to
government clients, which is consistent with our
authority under the Advisers Act. See section
II.B.2(a)(1) of this Release.
76 See section II.B.1 of this Release.
77 See section II.B.2(a)(4) of this Release
(discussing the definition of ‘‘covered associates,’’
whose contributions could trigger the two-year time
out).
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because of their authority to influence
the award of advisory business.78
B. Rule 206(4)–5
We are today adopting new rule
206(4)–5 under the Advisers Act that is
designed to protect public pension
plans and other government investors
from the consequences of pay to play
practices by deterring advisers’
participation in such practices.79 As we
noted in the Proposing Release, advisers
and government officials might, in order
to circumvent our rule, attempt to
structure their transactions in a manner
intended to hide the true purpose of a
contribution or payment.80 Therefore,
our pay to play restrictions are intended
to capture not only direct political
contributions by advisers, but also other
ways that advisers may engage in pay to
play arrangements. Rule 206(4)–5
prohibits several principal avenues for
pay to play activities.
First, the rule makes it unlawful for
an adviser to receive compensation for
providing advisory services to a
government entity for a two-year period
after the adviser or any of its covered
associates makes a political contribution
to a public official of a government
entity or candidate for such office who
is or will be in a position to influence
the award of advisory business.81
78 See section II.B.2(a)(2) of this Release
(discussing the definition of ‘‘official’’ of a
government entity for purposes of the rule 206(4)–
(5)). Some commenters argued that the definition of
‘‘official’’ we included in our proposal was
ambiguous. See, e.g., Caplin & Drysdale Letter. In
response, we have provided additional guidance.
See section II.B.2(a)(2) of this Release.
79 Rule 206(4)–5 is targeted to a concrete business
relationship between contributors and candidates’
governmental entities. It is not intended to restrict
the voices of persons and interest groups, reduce
the overall scope of election campaigns, or equalize
the relative ability of all votes to affect electoral
outcomes. Indeed, if investment advisers do not
seek government business from those to whom they
and their covered associates make contributions or
for whom they solicit contributions, the rule’s
limitations will not be triggered. Rather, the rule is
intended to prevent direct quid pro quo
arrangements, fraudulent and manipulative acts and
practices, and improve the mechanism of a free and
open market for investment advisory services for
government entity clients. With pay to play
activities, the conflict of interest is apparent, the
likelihood of stealth in the arrangements is great,
and our regulatory purpose is prophylactic. See
Blount, 61 F.3d at 945 (describing the court’s
similar characterization of MSRB rule G–37).
80 Proposing Release, at section II.A.
81 Rule 206(4)–5(a)(1) makes it unlawful for any
investment adviser covered by the rule to provide
investment advisory services for compensation to a
government entity within two years after a
contribution to an official of the government entity
is made by the investment adviser or any covered
associate, as defined in the rule, of the investment
adviser (including a person who becomes a covered
associate within two years after the contribution is
made). As noted below, an ‘‘official’’ includes an
incumbent, candidate or successful candidate for
elective office of a government entity if the office
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Importantly, as we noted in the
Proposing Release, rule 206(4)–5 would
not ban or limit the amount of political
contributions an adviser or its covered
associates could make; rather, it would
impose a two-year time out on
conducting compensated advisory
business with a government client after
a contribution is made.82 This first
prohibition is substantially similar to
our proposal. However, as discussed
below, we have made certain
modifications to some of the definitions
of terms in this prohibition.83
Second, the rule generally prohibits
advisers from paying third parties to
solicit government entities for advisory
business unless such third parties are
registered broker-dealers or registered
investment advisers, in each case
themselves subject to pay to play
restrictions.84 That is, an adviser is
prohibited from providing or agreeing to
provide, directly or indirectly, payment
to any person for solicitation of
government advisory business on behalf
of such adviser unless that person is
registered with us and subject to pay to
play restrictions either under our rule or
the rules of a registered national
securities association.85 This represents
a modification from our proposal, which
included a flat ban without an exception
for any brokers or investment
is directly or indirectly responsible for, or can
influence the outcome of, the hiring of an
investment adviser or has the authority to appoint
any person who is directly or indirectly responsible
for or can influence the outcome of the hiring of an
investment adviser. See section II.B.2(a)(2) of this
Release.
82 Proposing Release, at section II.A.
83 See generally section II.B.2(a) of this Release.
84 Rule 206(4)–5(a)(2)(i) makes it unlawful for any
investment adviser covered by the rule and its
covered associates (as defined in the rule) to
provide or agree to provide, directly or indirectly,
payment to any person to solicit a government
entity for investment advisory services on behalf of
such investment adviser unless such person is a
regulated person or is an executive officer, general
partner, managing member (or, in each case, a
person with a similar status or function), or
employee of the investment adviser. ‘‘Regulated
person’’ is defined in rule 206(4)–5(f)(9). See section
II.B.2(b) of this Release for a discussion of this
definition.
85 See section II.B.2(b) of this Release. While our
rule would apply to any registered national
securities association, the Financial Industry
Regulatory Authority, or FINRA, is currently the
only registered national securities association under
section 19(a) of the Exchange Act [15 U.S.C. 78s(b)].
As such, for convenience, we will refer directly to
FINRA in this Release when describing the
exception for certain broker-dealers from the rule’s
ban on advisers paying third parties to solicit
government business on their behalf. The
Commission’s authority to consider rules proposed
by a registered national securities association is
governed by section 19(b) of the Exchange Act [15
U.S.C. 78s(b)] (‘‘No proposed rule change shall take
effect unless approved by the Commission or
otherwise permitted in accordance with the
provisions of this subsection.’’).
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advisers.86 As discussed below,
commenters persuaded us that the
objective of the rule in eliminating pay
to play activities of advisers could be
preserved if the third parties they hire
are themselves registered investment
advisers subject to Commission
oversight or are broker-dealers subject to
pay to play restrictions imposed by a
registered national securities association
that the Commission must approve.
Third, the rule makes it unlawful for
an adviser itself or any of its covered
associates to solicit or to coordinate: (i)
Contributions to an official of a
government entity to which the
investment adviser is seeking to provide
investment advisory services; or (ii)
payments to a political party of a State
or locality where the investment adviser
is providing or seeking to provide
investment advisory services to a
government entity.87 We are adopting
this aspect of the rule as proposed.
Fourth, as it is not possible for us to
anticipate all of the ways advisers and
government officials may structure pay
to play arrangements to attempt to evade
the prohibitions of our rule, the rule
includes a provision that makes it
unlawful for an adviser or any of its
covered associates to do anything
indirectly which, if done directly,
would result in a violation of the rule.88
This provision in the rule we are
adopting today is identical to our
proposal.89
Finally, for purposes of our rule, an
investment adviser to certain pooled
investment vehicles in which a
government entity invests or is solicited
to invest will be treated as though the
adviser were providing or seeking to
provide investment advisory services
directly to the government entity.90 This
provision is substantially similar to our
Proposing Release, at section II.A.3(b).
206(4)–5(a)(2)(ii) makes it unlawful for
any investment adviser covered by the rule and its
covered associates to coordinate, or to solicit any
person [including a political action committee] to
make, any: (A) contribution to an official of a
government entity to which the investment adviser
is providing or seeking to provide investment
advisory services; or (B) payment to a political party
of a State or locality where the investment adviser
is providing or seeking to provide investment
advisory services to a government entity. See
section II.A.2.(c) of this Release.
88 Rule 206(4)–5(d) makes it unlawful for any
investment adviser covered by the rule and its
covered associates to do anything indirectly which,
if done directly, would result in a violation of this
section. See section II.B.2(d) of this Release.
89 See Proposing Release, at section II.A.3(d).
90 Rule 206(4)–5(c) states that, for purposes of rule
206(4)–5, an investment adviser to a covered
investment pool in which a government entity
invests or is solicited to invest, shall be treated as
though that investment adviser were providing or
seeking to provide investment advisory services
directly to the government entity. See section
II.B.2(e) of this Release.
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87 Rule
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proposal, although we have made
certain modifications described
below.91
1. Advisers Subject to the Rule
Rule 206(4)–5 applies to registered
investment advisers and certain advisers
exempt from registration. In particular,
it applies to any investment adviser
registered (or required to be registered)
with the Commission, or unregistered in
reliance on the exemption available
under section 203(b)(3) of the Advisers
Act (15 U.S.C. 80b–3(b)(3)).92 The rule
would not, however, apply to most
small advisers that are registered with
State securities authorities instead of the
Commission,93 or advisers that are
unregistered in reliance on exemptions
other than section 203(b)(3) of the
Advisers Act.94
We received limited comment on this
aspect of the rule. One commenter
explicitly agreed with the scope of our
proposed rule, noting that it would
capture most, if not all, advisers that
provide discretionary management with
respect to public pension fund assets,
regardless of whether they are
registered.95 Other commenters
recommended that the rule apply more
91 See
section II.B.2(e) of this Release.
206(4)–5(a)(1) and (2). Section 203(b)(3)
[15 U.S.C. 80b–3(b)(3)] exempts from registration
any investment adviser that is not holding itself out
to the public as an investment adviser and had
fewer than 15 clients during the last 12 months. We
are including this category of exempt advisers
within the scope of the rule in order to make the
rule applicable to the many advisers to private
investment companies that are not registered under
the Advisers Act.
93 Advisers with less than $25 million of assets
under management are prohibited from registering
with the Commission by section 203A of the
Advisers Act [15 U.S.C. 80b–3A].
94 The rule would also not apply to certain other
advisers that are exempt from registration with the
Commission. See, e.g., section 203(b)(1) of the
Advisers Act [15 U.S.C. 8b–3(b)(1)] (exempting from
registration intrastate investment advisers). As
explained in the Proposing Release, we believe
these advisers are unlikely to advise public pension
plans. See Proposing Release, at n.64 and
accompanying text. The rule would also not apply
to persons who are excepted from the definition of
investment adviser under section 202(a)(11) of the
Advisers Act [15 U.S.C. 80b–2(a)(11)]. For a
discussion, in particular, of the exclusion of banks
and bank holding companies which are not
investment companies from the Advisers Act’s
definition of ‘‘investment adviser,’’ see infra note
274.
95 Comment Letter of the California Public
Employees’ Retirement System (Oct. 6, 2009)
(‘‘CalPERS Letter’’) (‘‘CalPERS agrees that the scope
of the proposed rule would capture most if not all
external managers who have discretion over the
investment of public pension fund assets, including
hedge fund managers, real estate managers, private
equity managers, traditional long-only managers,
money managers, and others, regardless of whether
the managers are registered investment advisors.
CalPERS supports application of the rule to
investment advisers, as defined in the proposed
rule.’’).
92 Rule
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broadly to all advisers that may manage
assets of government entities.96 The
primary effect of such an expansion of
the rule would be to apply it to smaller
firms, the regulatory responsibility for
which Congress has previously
allocated to the State securities
authorities.97 It is our understanding
that few of these firms manage public
pension plans or other public funds.98
Accordingly, we have decided to adopt
this provision as proposed.
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2. Pay to Play Restrictions
(a) Two-Year ‘‘Time Out’’ for
Contributions
Rule 206(4)–5(a)(1) prohibits
investment advisers from receiving
compensation for providing advice to a
‘‘government entity’’ within two years
after a ‘‘contribution’’ to an ‘‘official’’ of
the government entity has been made by
the investment adviser or by any of its
‘‘covered associates.’’ 99 The rule does
not ban political contributions and does
not limit the amount of any political
contribution. Instead, the rule imposes a
ban—a ‘‘time out’’—on receiving
compensation for conducting advisory
business with a government client for
two years after certain contributions are
made. The two-year time out is intended
to discourage advisers from
participating in pay to play practices by
requiring a ‘‘cooling-off period’’ during
which the effects of a political
contribution on the selection process
can be expected to dissipate.
Rule 206(4)–5(a)(1) is based largely on
MSRB rule G–37 under which a brokerdealer is prohibited from engaging in
the municipal securities business for
two years after making a political
contribution.100 As noted above and as
explained in the Proposing Release, we
modeled the rule on the MSRB rules
because we believe that they have
96 These suggestions included applying the rule to
all registered (including SEC-registered and Stateregistered) and unregistered advisers (see, e.g., 3PM
Letter (arguing that selective application of the rule
could lead to convoluted organizational structures
designed to bypass its reach and that the proposal
represents the kind of patchwork regulation that
will lead to the kind of inconsistency the
Commission is seeking to correct), and extending
the rule to State-registered advisers (see, e.g.,
Comment Letter of the Cornell Securities Law
Clinic (Oct. 6, 2009) (‘‘Cornell Law Letter’’)).
97 Amendments to the Advisers Act in 1996
placed the regulatory responsibility for these
advisers in the hands of State regulators. See
section 203A of the Advisers Act [15 U.S.C. 80b–
3a] enacted as part of Title III of the National
Securities Markets Improvement Act of 1996, Public
Law 104–290, 110 Stat. 3416 (1996) (codified in
scattered sections of the United States Code).
98 See Proposing Release, at n.64. We did not
receive any comment challenging our
understanding.
99 Rule 206(4)–5(a)(1).
100 Proposing Release, at section II.A.2.
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significantly curbed pay to play
practices in the municipal securities
market.101 We also pointed out that our
approach would minimize the
compliance burdens on firms that
would be subject to both rule regimes.
But we requested comment on our
proposed approach and whether
alternative models might be appropriate.
Several commenters supporting the
rule explicitly addressed the
appropriateness of the MSRB approach.
One, for example, asserted that the
proposed rule ‘‘appropriately expands
upon MSRB G–37 and G–38.’’ 102
Another agreed that the MSRB rules
‘‘provide an appropriate regulatory
analogy for addressing [pay to play]
101 See id. at n.23 (citing others, including the
MSRB, who agree that the MSRB rules have been
effective: MSRB, MSRB Notice 2009–62,
Amendments Filed to Rule G–37 Regarding
Contributions to Bond Ballot Campaigns (Dec. 4,
2009), available at https://msrb.org/msrb1/archive/
2009/2009-62.asp (‘‘Rule G–37, in effect since 1994,
has provided substantial benefits to the industry
and the investing public by greatly reducing the
direct connection between political contributions
given to issuer officials and the awarding of
municipal securities business to brokers, dealers
and municipal securities dealers (‘‘dealers’’), thereby
effectively assisting with eliminating pay-to-play
practices in the new issue municipal securities
market.’’); MSRB, MSRB Notice 2009–35, Request
for Comment: Rule G–37 on Political Contributions
and Prohibitions on Municipal Securities
Business—Bond Ballot Campaign Committee
Contributions (June 22, 2009) (‘‘The MSRB believes
the rule has provided substantial benefits to the
industry and the investing public by greatly
reducing the direct connection between political
contributions given to issuer officials and the
awarding of municipal securities business to
dealers, thereby effectively eliminating pay-to-play
practices in the new issue municipal securities
market.’’ [footnote omitted]); MSRB, MSRB Notice
2003–32, Notice Concerning Indirect Rule
Violations: Rules G–37 and G–38 (Aug. 6, 2003)
(‘‘The impact of Rules G–37 and G–38 has been very
positive. The rules have altered the political
contribution practices of municipal securities
dealers and opened discussion about the political
contribution practices of the entire municipal
industry.’’); Letter from Darrick L. Hills and Linda
L. Rittenhouse of the CFA Institute to Jill C. Finder,
Asst. Gen. Counsel of the MSRB (Oct. 19, 2001),
available at https://www.cfainstitute.org/
Comment%20Letters/20011019.pdf (stating, ‘‘We
generally believe that the existing [MSRB] pay-toplay prohibitions have been effective in stemming
practices that compromise the integrity of the
[municipal securities] market by using political
contributions to curry favor with politicians in
positions of influence.’’); Comm. on Capital Mkts.
Regulation, Interim Report of the Committee on
Capital Markets Regulation (Nov. 30, 2006),
available at https://www.capmktsreg.org/pdfs/
11.30Committee_Interim_ReportREV2.pdf (stating,
upon describing MSRB Rule G–37 and the 2005
amendments to MSRB Rule G–38, ‘‘Taken together,
the MSRB’s rules have largely put an end to the old
‘‘pay to play’’ practices in municipal
underwriting.’’)). See also Comment letter of
Professors Alexander W. Butler, Larry Fauver and
Sandra Mortal (Sept. 30, 2009) (‘‘Butler Letter’’)
(citing Alexander W. Butler, Larry Fauver & Sandra
Mortal, Corruption, Political Integrity, and
Municipal Finance, 22 R. of Fin. Stud. 2673–705
(2009)).
102 Common Cause Letter.
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issues.’’ 103 Many other commenters,
however, sought to distinguish advisers
and municipal securities dealers, and
asserted that, because of the differences
between the two, MSRB rule G–37 is an
inappropriate model on which to base
an investment adviser pay to play
rule.104 Some argued that the long-term
nature of advisory relationships is
fundamentally different from discrete
municipal underwriting transactions,
and consequently, the two-year time out
is more disruptive and severe for
advisers and the governments that retain
them than for municipal securities
dealers who are simply banned from
obtaining ‘‘new’’ business as opposed to
terminating a long-term relationship.105
Some commenters asserted that the
relationships are different because
advisers provide ongoing and
continuous advice as a fiduciary, rather
than a one-time transaction such as an
underwriting, and that advisory services
are typically subject to an open
competitive bid process instead of
through negotiated transactions that are
typical of municipal underwritings.106
We disagree that the differences
between municipal securities
underwriting and money management
are sufficient to warrant an alternative
approach. Commenters are correct that
municipal securities underwriters
provide episodic services rather than
ongoing services often provided by
money managers. But underwriters seek
to provide repeated, if not ongoing,
services, and the imposition of a twoyear time out can have considerable
103 Comment Letter of Credit Suisse Securities
(USA) LLC (Sept. 14, 2009) (‘‘Credit Suisse Letter’’).
104 See, e.g., IAA Letter; ICI Letter; SIFMA Letter;
ABA Letter; Dechert Letter; Skadden Letter;
Comment Letter of Jones Day (Oct. 5, 2009) (‘‘Jones
Day Letter’’); Comment Letter of Simpson Thacher
& Bartlett LLP on behalf of Park Hill Group LLC and
its affiliates (Sept. 21, 2009) (‘‘Park Hill Letter’’);
Comment Letter of Monument Group, Inc. (Sept. 18,
2009) (‘‘Monument Group Letter’’). One commenter
suggested, in particular, that the rule’s two-year
time out provision is outside of our authority
because it imposes an ‘‘automatic penalty, subject
only to discretionary post facto review.’’ Comment
Letter of Edwin C. Laurenson (Dec. 31, 2009). We
disagree. The two-year time out is not a penalty.
Rather, it is a ‘‘cooling-off period’’ to dissipate any
effects of a quid pro quo. A violation of the
provision would result from receiving, or
continuing to receive, payment after making the
contribution, not from the making of the
contribution itself.
105 See, e.g., IAA Letter; ABA Letter; Dechert
Letter; Skadden Letter; Jones Day Letter; Park Hill
Letter; Monument Group Letter. But see Credit
Suisse Letter (‘‘G–37 and G–38 provide an
appropriate regulatory analogy’’); Butler Letter
(‘‘This practice [municipal underwriting pay to
play] was analogous to the type of pay to play
currently under consideration by the Commission’’).
106 See, e.g., IAA Letter; ICI Letter; SIFMA Letter;
ABA Letter; Dechert Letter; Skadden Letter; Jones
Day Letter; Park Hill Letter; Monument Group
Letter.
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competitive consequences to a brokerdealer whose government client must
employ the services of a competitor
whose services it may continue to
employ after MSRB rule G–37’s twoyear time out has run its course. That
advisers are in a fiduciary relationship
with their public pension plan clients
argues for at least as significant
consequences for participation in pay to
play practices that can harm these
clients.
Our decision to adopt a rule based on
the MSRB model is influenced primarily
by our judgment that the MSRB rules
have significantly curbed pay to play
practices in the municipal securities
market107 and that alternative
approaches, including those suggested
by commenters, would fail to provide an
adequate deterrent to pay to play
activities. We considered each of the
principal suggestions offered by
commenters.
Some commenters suggested requiring
advisers to disclose their contributions
to State and local officials.108 Statutes
requiring disclosure of political
contributions are, in part, designed to
inform voters about a candidate’s
financial supporters; an informed
electorate can then use the information
to vote for or against a candidate.109 But
voters’ possible reactions, if any, to such
disclosure would not necessarily resolve
the concerns we are trying to address in
this rulemaking. Our concern is
protecting advisory clients and investors
whom we have the responsibility to
protect under the Advisers Act—
namely, the public pension plans and
their beneficiaries who are affected by
pay to play practices.110 Disclosure to a
plan’s trustees might be insufficient
where the trustee (particularly a sole
trustee) has received the contributions
and is presumably well aware of the
conflicts involved. Moreover, and as we
pointed out in the Proposing Release,
requiring advisers to disclose political
contributions to beneficiaries would be
107 See
supra notes 31 and 101 and accompanying
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text.
108 See, e.g., SIFMA Letter; Preqin Letter I;
Comment Letter of Triton Pacific Capital, LLC
(Sept. 1, 2009) (‘‘Triton Pacific Letter’’); Comment
Letter of the State Association of County Retirement
Systems (Sept. 8, 2009); Comment Letter of CapLink
Partners (Sept. 9, 2009) (‘‘CapLink Letter’’);
Comment Letter of Parenteau Associates, LLC (Aug.
7, 2009) (‘‘Parenteau Letter’’).
109 See Buckley, 424 U.S. at 67 (1976) (noting that
campaign financing disclosure requirements ‘‘deter
actual corruption and avoid the appearance of
corruption by exposing large contributions and
expenditures to the light of publicity’’).
110 As discussed above, our purposes in this
rulemaking are preventing fraud, protecting
investors and maintaining the integrity of the
adviser selection process, not campaign finance
reform. See section I of this Release.
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unlikely to protect them since most
cannot act on the information by
moving their pension assets to a
different plan or by reversing the plan
trustees’ adviser hiring decisions.111 Not
all beneficiaries may be entitled to vote
(or withhold their vote) for the official
to whom a contribution was made, and
those that are may need to wait a
substantial period of time until a future
election to exercise their vote. Further,
as beneficiaries may constitute only a
small proportion of the electorate, they
may not be able to influence an election;
therefore, reliance on the electoral
process may be insufficient to protect
government plans and their
beneficiaries from pay to play. In
addition, even if the fact of a
contribution is disclosed (which is
required in many states), the
contribution’s true purpose is unlikely
to be disclosed.
Several commenters suggested that
the Commission adopt a requirement
that an adviser include in its code of
ethics112 a policy that prohibits
contributions made for the purpose of
influencing the selection of the
adviser.113 Several commenters
recommended, similarly, that we
require advisers to adopt policies and
procedures 114reasonably designed to
prevent and detect contributions
designed to influence the selection of an
adviser.115 Many of these commenters
suggested that preclearance of employee
contributions could be required under
an adviser’s code of ethics or
compliance policies and procedures.116
One commenter asserted that an
advantage of this approach is that it
would allow an adviser to customize
111 See Proposing Release, at section II.A.2. Some
commenters made the same points. See, e.g., NY
City Bar Letter; Cornell Law Letter; 3PM Letter. See
also Blount, 61 F.3d at 947 (explaining, in the
context of the municipal securities industry, the
potential inadequacy of disclosure to address pay
to play concerns, that ‘‘disclosure would not likely
cause market forces to erode ‘pay to play * * *’’’
because the ‘‘* * * purpose of protecting the
integrity of the market [would] * * * ‘be achieved
less effectively.’’’).
112 Registered investment advisers are required to
have codes of ethics under the Advisers Act. See
Advisers Act rule 204A–1.
113 See, e.g., IAA Letter; ABA Letter; Comment
letter of the National Society of Compliance
Professionals, Inc. (Oct. 6, 2009) (‘‘NSCP Letter’’);
NY City Bar Letter; Fidelity Letter.
114 Registered investment advisers are required to
adopt and implement policies and procedures
reasonably designed to prevent violation by the
adviser or its supervised persons of the Advisers
Act and the rules the Commission has adopted
thereunder. See Advisers Act rule 206(4)–7.
115 See, e.g., ABA Letter; NY City Bar Letter; IAA
Letter; ICI Letter; NSCP Letter.
116 See, e.g., IAA Letter; NY City Bar Letter; ABA
Letter.
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sanctions based on the severity of the
violation.117
We do not, however, believe that
codes of ethics or compliance
procedures alone would be adequate to
stop pay to play practices, particularly
when the adviser or senior officers of
the adviser are involved either directly
or indirectly. First, it is those senior
officers who, as noted below, have the
greatest incentives to engage in pay to
play and therefore are most likely to
make contributions, who would
themselves ultimately be responsible for
enforcing their own compliance with
the firm’s ethics code or compliance
procedures. Second, violations of codes
of ethics or compliance procedures do
not themselves establish violations of
the Federal securities laws. Moreover,
the comments suggesting these
alternatives would have us require the
codes or procedures be designed to
prevent or detect contributions intended
to influence the selection of the adviser
by a government entity. As discussed
extensively above and in our Proposing
Release, pay to play is an area in which
intent is often very difficult to prove,
and is often hidden in the guise of
legitimate conduct.118 Political
contributions are made ostensibly to
support a candidate; the burden on a
regulator or prosecutor of proving a
different intent presents substantial
challenges absent unusual evidence.
Commenters would thus have us give
the adviser, which stands to benefit
from the contribution, the discretion to
determine whether contributions were
intended to influence its selection by
the government entity. We do not
believe codes of ethics or policies and
procedures alone, without a rule
providing for specific, prophylactic
prohibitions, are adequate to address
this type of conduct.119
On balance, we believe that adopting
a two-year time out for investment
advisers similar to the two-year time out
applicable to broker-dealers
underwriting municipal securities is
appropriate. Our years of experience
with MSRB rule G–37 suggests that the
‘‘strong medicine’’ provided by that rule
has both significantly curbed
participation in pay to play and
provides a reasonable cooling-off period
to mitigate the effect of a political
contribution. We are sensitive about
117 ABA
Letter.
e.g., Proposing Release, at n.16 and
accompanying text.
119 We note that, under our rules, an adviser’s
code of ethics must require compliance with the
rule we are today adopting (rule 204A–1(a)(2)) and
the adviser must adopt policies and procedures
designed to prevent violation of the rule (rule
206(4)–7(a)).
118 See,
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potential implications of the operation
of the rule on public pension funds,
which could lose the services of an
investment adviser subject to a time out.
While we have designed the rule to
reduce its impact,120 investment
advisers are best positioned to protect
these clients by developing and
enforcing robust compliance programs
designed to prevent contributions from
triggering the two-year time out.
(1) Prohibition on Compensation
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As noted above, investment advisers
subject to new rule 206(4)–5 are not
prohibited from providing advisory
services to a government client, even
after triggering the two-year time out.
Instead, an adviser is prohibited from
receiving compensation for providing
advisory services to the government
client during the time out.121 We have
taken this approach to enable an adviser
to act consistently with its fiduciary
obligations so it will not have to
abandon a government client after
making a triggering contribution, but
rather may provide uncompensated
advisory services for a reasonable period
of time to allow the government client
to replace the adviser.122 We are
adopting this element of the rule as
proposed.
One commenter supported the
prohibition on compensation as the
least disruptive option to government
clients,123 while others argued that the
prohibition on compensation was
unreasonable and, in some cases,
difficult or near impossible to
120 See, e.g., section II.B.2(a)(6) of this Release
(discussing the de minimis exceptions to the twoyear time out); section II.B.2(f) of this Release
(discussing the rule’s exemptive provision).
121 Rule 206(4)–5(a)(1) makes it unlawful for
investment advisers covered by the rule to provide
investment advisory services for compensation to a
government entity within two years after a
triggering contribution. Under the rule, the two-year
time out begins to run once the contribution is
made and not when the contribution is discovered
either by our examination staff or by the adviser.
The adviser, therefore, should return all such
compensation promptly upon discovering the
triggering contribution. For the application of the
rule to investments by government entities in
pooled investment vehicles, see section II.B.2(e) of
this Release.
122 Proposing Release, at section II.A.3(a)(1). An
investment adviser’s fiduciary duties may require it
to continue providing advisory services for a
reasonable period of time under these
circumstances. For another instance in which an
adviser’s fiduciary duties may require its continued
provision of services, see Temporary Exemption for
Certain Investment Advisers, Investment Advisers
Act Release No. 1736 (July 22, 1998) [63 FR 40231,
40232 (July 28, 1998)] (describing an investment
adviser’s fiduciary duties to an investment
company in the case of an assignment of the
advisory contract).
123 Cornell Law Letter.
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implement.124 A coalition of
commenters representing State and local
governments asserted that, due to
restrictions on accepting
uncompensated services under State
and local law, it was unlikely that
government entities would accept
uncompensated services even if an
adviser were willing or required to
provide them.125 Commenters
representing advisers took the opposite
view, expressing concern that they
would be locked into providing
uncompensated services for extended
periods of time as a result, and wanted
the Commission to provide guidelines
as to what a reasonable amount of time
is for a government client to claim or
move its assets.126 One asserted that it
would be unreasonable to require
advisers to provide uncompensated
services altogether.127
124 See, e.g., ICI Letter; Jones Day Letter. Some
commenters argued for more flexibility in sanctions
(Skadden Letter; ABA Letter; Fidelity Letter; ICI
Letter; MassMutual Letter; Comment Letter of Wells
Fargo Advisors (Oct. 6, 2009) (‘‘Wells Fargo Letter’’);
IAA Letter).
125 Comment Letter of the National Conference of
State Legislatures, National Association of Counties,
National League of Cities, International City/County
Management Association, National Association of
State Auditors, Comptrollers and Treasurers,
Government Finance Officers Association, National
Association of State Retirement Administrators,
National Conference on Public Employee
Retirement Systems, and National Council on
Teacher Retirement (Oct. 6, 2009) (‘‘National
Organizations Letter’’). With respect to direct
advisory relationships, because restrictions on
governments receiving services without payment
would be a function of particular State or local
laws, we believe government entities and their
advisers are in the best position to work out
arrangements that are consistent with both State
and local law and the compensation prohibition of
our rule. With respect to investments by
government entities in pooled investment vehicles,
in particular, such restrictions could be avoided.
See section II.B.2(e)(2) of this Release (describing
possible arrangements for continued payment to
investment pools even after a time out is triggered).
126 See, e.g., Comment Letter of Davis Polk &
Wardwell LLP (Oct. 6, 2009) (‘‘Davis Polk Letter’’)
(recommending that three months would be
reasonable); ICI Letter (suggesting 30 days). Other
commenters raised concern regarding the potential
harm of a time out to government investors for
whom identifying new managers may be a lengthy
process. See, e.g., NASP Letter. We believe,
however, that, on balance, pension funds and their
beneficiaries are best served by the rule’s deterrent
effect against engaging in pay to play activities. An
adviser’s fiduciary obligations to continue to
provide services for a reasonable amount of time,
combined with the extended compliance dates
described in section III of this Release which should
afford the ability of market participants to organize
themselves in a way to adapt to the rule’s
requirements, should be sufficient to minimize the
impact on pension plans to the extent they need to
prepare to transition to a new money manager after
a two-year time out is triggered.
127 Jones Day Letter. Other commenters argued
that the specter of a two-year time out might cause
some firms to ban or require pre-clearance of all
employees’ contributions. See, e.g., Caplin &
Drysdale Letter. Although the rule does not require
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Few of the commenters who opposed
this provision appeared to favor its
elimination, which would require the
adviser to immediately cease providing
advisory services upon making a
triggering contribution.128 Rather, they
appeared to oppose the two-year time
out more generally.129
We are not persuaded by their
arguments. We believe the prohibition
on compensation is both appropriate
and administrable. The incentives to
engage in pay to play may be significant,
precisely because of the long-term
nature of many advisory relationships
from which the adviser could benefit for
several years. As a result, the
consequences of engaging in pay to play
need to be commensurate with these
incentives for the prophylactic rule to
have a meaningful deterrent effect.130
We acknowledge that the rule will
involve compliance costs and could
adversely affect an adviser’s business.131
On the other hand, a political
contribution would not affect the ability
of an adviser to provide compensated
services to other clients, including other
government clients. Moreover, the
fiduciary obligations of an adviser
would not require it to provide
uncompensated advice indefinitely—
rather, the adviser may need to continue
to provide advice for only a reasonable
period of time during which its client
can seek to obtain advisory services
from others.132
this approach, as a result of commenters’ assertions,
we address this possibility in our cost-benefit
analysis. See section IV of this Release.
128 See, e.g., Davis Polk Letter; ICI Letter.
129 See, e.g., National Organizations Letter; ICI
Letter; Jones Day Letter; Dechert Letter.
130 This deterrent effect is the basis for our view
that the two-year time out should not apply only
to ‘‘new business’’ and that advisers should not be
able to ‘‘negotiate’’ for lesser consequences. See
supra note 124 (pointing to commenters who called
for more flexibility regarding the two-year time out).
As we point out above, our concerns extend to
contributions designed to enable advisers to retain
contracts that might not otherwise be renewed.
131 For a discussion of costs and other burdens
that may be imposed by our rule, see generally
sections IV–V of this Release.
132 See supra note 122 and accompanying text.
The amount of time a client might need in good
faith to find and engage a successor to the adviser
would, in our view, be the primary consideration
of the length of a reasonable period, which may
depend in part on such matters as applicable law,
the client’s customary process of finding and
engaging advisers and the types of assets managed
by the adviser that is subject to the time out. In
some cases, a client may be able to quickly engage
a ‘‘transition adviser’’ to manage its assets until a
permanent successor is found. See, e.g., Illinois
State Board Sets Transition Manager RFP, Pensions
& Investments, Feb. 8, 2010 available at https://
www.pionline.com/article/20100208/PRINTSUB/
302089976. In other cases, the client may be
required by the law under which it operates to
undertake a specified process to obtain a new
manager, such as a solicitation for proposals from
potential managers.
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Some commenters urged us to permit
advisers to continue to receive
compensation during the two-year time
out for services provided pursuant to an
existing management contract,133
without distinguishing whether the
contract was acquired as a result of
political contributions. One commenter
further suggested specifically that we
permit advisory services to continue to
be provided by the adviser at cost
during the time out to remove the profit
motive of pay to play.134 We are also not
persuaded by their suggestions.
Allowing contracts acquired as a result
of political contributions to continue
uninterrupted would eviscerate the rule.
Were a ‘‘free pass’’ available for contracts
merely because they were entered into
prior to discovery of a contribution,
advisers would be strongly incentivized
against ‘‘discovering’’ contributions.135
Because no new business from a
government client may even be
available to the adviser until the twoyear period has run its course, advisers
whose contributions succeeded in
acquiring a management contract for
two years or more could escape any
consequences under such an
exception.136 Further, in our judgment,
the potential loss of profits will not
operate as an adequate deterrent. It is
our understanding that being selected to
manage public pension plan assets has
a reputational value that itself
contributes to advisory profits by
attracting additional assets under
management regardless of the profits
133 See, e.g., Dechert Letter; Fidelity Letter; ICI
Letter; Jones Day Letter (in some instances, pointing
to the MSRB’s approach of not necessarily applying
MSRB rule G–37’s two-year time out when a
contribution is made after a business contract is
signed). See MSRB, Interpretation on the Effect of
a Ban on Municipal Securities Business under Rule
G–37 Arising During a Pre-Existing Engagement
Related to Municipal Fund Securities, MSRB Rule
G–37 Interpretive Notice (April 2, 2002), available
at https://msrb.org/msrb1/archive/
ContributionsNotice.htm). As we explain above,
due to the long-term nature of typical advisory
contracts and our belief that the consequences of
giving a contribution need to be commensurate with
the potential benefits obtained, we are not taking
this approach.
134 Dechert Letter.
135 An approach that applied the two-year time
out only to new business would preclude the
adviser from receiving compensation only from
additional contracts that might be awarded by the
government entity during the two-year period. In
our judgment, the risk of the potential loss of
additional advisory contracts for a two-year period
would provide an inadequate deterrent to
contributions designed to influence the award of
such additional advisory contracts.
136 We are concerned that limiting application of
the rule to new business could invite abuse. For
example, pension officials seeking contributions
after a contract has been awarded could attempt to
offer an adviser additional assets to manage under
the existing contract with the condition that the
adviser subsequently make political contributions.
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derived directly from the management
of government client assets.137
(2) Officials of a Government Entity
The rule’s two-year time out is
triggered by a contribution to an
‘‘official’’ of a ‘‘government entity.’’ 138
An official includes an incumbent,
candidate or successful candidate for
elective office of a government entity if
the office is directly or indirectly
responsible for, or can influence the
outcome of, the hiring of an investment
adviser or has authority to appoint any
person who is directly or indirectly
responsible for, or can influence the
outcome of, the hiring of an investment
adviser.139 Government entities include
all State and local governments, their
agencies and instrumentalities, and all
public pension plans and other
collective government funds, including
participant-directed plans such as
403(b), 457, and 529 plans.140
The two-year time out is thus
triggered by contributions, not only to
elected officials who have legal
authority to hire the adviser, but also to
elected officials (such as persons with
appointment authority) who can
influence the hiring of the adviser. We
have not modified this approach from
our proposal.141 As we noted in the
Proposing Release, a person appointed
by an elected official is likely to be
subject to that official’s influences and
137 See, e.g., Kevin McCoy, Do Campaign
Contributions Help Win Pension Fund Deals, USA
Today, Aug. 28, 2009, available at https://
www.usatoday.com/money/perfi/funds/2009-08-26pension-fund-political-donations_N.htm (referring
to advisory firms winning management mandates
from pension funds, stating: ‘‘The awards generate
lucrative fees and lend prestige that could help lure
new clients.’’); Louise Story, Quadrangle Facing
Questions Over Pension Funds, N.Y. Times, Apr.
21, 2009, available at https://www.nytimes.com/
2009/04/22/business/22quadrangle.html
(highlighting an indirect benefit of a pension fund
investment, stating: ‘‘the prestige associated with it
helped the firm lure other big investors.’’).
138 Rule 206(4)–5(a)(1) makes it unlawful for
covered investment advisers to provide investment
advisory services for compensation to a government
entity within two years after a contribution to an
official of the government entity is made by the
investment adviser or any of its covered associates.
139 Rule 206(4)–5(f)(6). For purposes of the rule,
we would not interpret the definition of ‘‘official’’
as covering an individual who is also a ‘‘covered
associate’’ of the adviser. Accordingly, under the
rule, a covered associate who is an incumbent or
candidate for office is not limited to contributing
the de minimis amount to his or her own campaign.
The MSRB takes a similar view with respect to its
rule G–37. MSRB, Questions and Answers
Concerning Political Contributions and Prohibitions
on Municipal Securities Business: Rule G–37, MSRB
rule G–37 Interpretive Notice, available at https://
www.msrb.org/Rules-and-Interpretations/MSRBRules/General/Rule-G37-Frequently-AskedQuestions.aspx (‘‘MSRB Rule G–37 Q&A’’), Question
II.10 (May 24, 1994).
140 Rule 206(4)–5(f)(5).
141 See Proposing Release, at section II.A.3(a)(2).
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recommendations.142 It is the scope of
authority of the particular office of an
official, not the influence actually
exercised by the individual, that would
determine whether the individual has
influence over the awarding of an
investment advisory contract under the
definition.143 We are adopting these
provisions as proposed.144
Some commenters asserted that the
rule should be more specific as to which
public officials to whom a contribution
is made would trigger application of the
rule in order to reduce uncertainty and
compliance burdens.145 But State and
municipal statutes vary substantially
with respect to whom they entrust with
the management of public funds, and
any effort we make in a rule of general
application to identify specific officials
who are in a position to influence the
selection of an adviser would certainly
be over-inclusive in some circumstances
and under-inclusive in others.146 Others
142 Id.
143 As such, executive officers or legislators
whose official position gives them the authority to
influence the hiring of an investment adviser
generally would be ‘‘government officials’’ under the
rule. For example, a State may have a pension fund
whose board of directors, which has authority to
hire an investment adviser, is constituted, at least
in part, by appointees of the governor and members
of the State legislature. See, e.g., The
Commonwealth of Pennsylvania Public School
Employees’ Retirement Board, Statement of
Organization, By-Laws and Other Procedures (rev.
Jun. 11, 2009), art. II, sec. 2.1, available at https://
www.psers.state.pa.us/org/board/policies/
201001_bylaws.pdf (noting that the board shall be
composed of, inter alia, two persons appointed by
the Pennsylvania State Governor, two Pennsylvania
State senators and two members of the
Pennsylvania State house of representatives). In
such circumstances, the governor and the members
of the State legislature serving on the board would
be officials of the government entity. Conversely, a
public official who is tasked with performing an
audit of the selection process but has no influence
over hiring outcomes would not be an official of a
government entity for purposes of the rule.
144 These definitions and their application are
substantively the same as those in MSRB rule G–
37. See MSRB rule G–37(g)(ii) and (g)(vi).
145 See, e.g., IAA Letter; NSCP Letter; Comment
Letter of T. Rowe Price Associates, Inc. (Oct. 6,
2009) (‘‘T. Rowe Letter’’); MFA Letter; Davis Polk
Letter. For a discussion of the potential costs
involved in identifying officials to whom
contributions could trigger the rule’s prohibitions,
see section IV of this Release (presenting our costbenefit analysis). Another commenter suggested
that advisers should be able to rely on certifications
from candidates and officials regarding whether
their office would render them an ‘‘official’’ for
purposes of the rule—i.e., identifying the range, if
any, of public investment vehicles over which the
relevant office directly or indirectly influences the
selection of investment advisers or appoints
individuals who do). Caplin & Drysdale Letter. We
are concerned that such a safe harbor would
undercut the purposes of the rule, not least because
officials will be incentivized to offer such
certifications liberally (and will presumably
sometimes do so inappropriately) to encourage
contributions.
146 Like us, the MSRB does not specify which
officials have the authority to influence the granting
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urged that triggering contributions
should be limited to contributions to
officials directly responsible for the
selection of advisers.147 Excluding from
the application of the rule contributions
to those who are in a position to
indirectly influence the selection of an
investment adviser could simply lead
officials to re-structure their
relationships to avoid application of the
rule to advisers that may contribute to
those officials.
Two commenters argued that the rule
should not cover contributions to
candidates for Federal office,148 while
another contended that it should.149
Under our rule, as proposed, a
candidate for Federal office could be an
‘‘official’’ under the rule not because of
the office he or she is running for, but
as a result of an office he or she
currently holds.150 So long as an official
has influence over the hiring of
investment advisers as a function of his
or her current office, contributions by an
adviser could have the same effect,
regardless to which of the official’s
campaigns the adviser contributes. For
that reason, we are not persuaded that
an incumbent State or local official
should be excluded from the definition
solely because he or she is running for
Federal office.151
(3) Contributions
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The rule’s time out provisions are
triggered by contributions made by an
adviser or any of its covered
of government business for purposes of its rule G–
37. See MSRB, Campaign for Federal Office, MSRB
Rule G–37 Interpretive Notice (May 31, 1995),
available at https://msrb.org/msrb1/rules/
interpg37.htm (‘‘The Board does not make
determinations concerning whether a particular
individual meets the definition of ‘‘official of an
issuer.’’).
147 See, e.g., IAA Letter; NASP Letter; NY City Bar
Letter; Davis Polk Letter.
148 See, e.g., NSCP Letter; Dechert Letter.
149 Fund Democracy/Consumer Federation Letter.
150 As a result, if a State or municipal official
were, for example, a candidate for the U.S. Senate,
House of Representatives, or presidency, an
adviser’s contributions to that official would be
covered by the rule. MSRB rule G–37’s time out
provision is also triggered by contributions to State
and local officials running for Federal office. See
MSRB Rule G–37 Q&A, Questions IV.2–3.
151 Under certain circumstances, a State or
municipal official running for Federal office could
remove herself from being an ‘‘official’’ for purposes
of rule 206(4)–5 by eliminating her ability to
influence the outcome of the hiring of an
investment adviser. This might occur, for example,
if she were to: (i) Formally withdraw from
participation in or influencing adviser hiring
decisions; (ii) be leaving office, so that he or she
could not participate in subsequent decisionmaking; and (iii) have held direct influence over the
adviser hiring process (as opposed to, for example,
having designated an appointee with such influence
who would remain in a position to influence such
hiring).
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associates.152 A contribution is defined
to include a gift, subscription, loan,
advance, deposit of money, or anything
of value made for the purpose of
influencing an election for a Federal,
State or local office, including any
payments for debts incurred in such an
election.153 It also includes transition or
inaugural expenses incurred by a
successful candidate for State or local
office.154 The definition is the same as
we proposed and as the one used in
MSRB rule G–37.155
We received requests that we clarify
the application of the rule to some
common circumstances that may arise
in the course of an adviser’s relationship
with a government client.156 We would
not consider a donation of time by an
individual to be a contribution,
provided the adviser has not solicited
the individual’s efforts and the adviser’s
152 Rule 206(4)–5(a)(1) makes it unlawful for
covered investment advisers to provide investment
advisory services for compensation to a government
entity within two years after a contribution to an
official of the government entity is made by the
investment adviser or any of its covered associates.
As suggested above, we are concerned that
contributions may be used ‘‘as the cover for what
is much like a bribe: a payment that accrues to the
private advantage of the official and is intended to
induce him to exercise his discretion in the donor’s
favor, potentially at the expense of the polity he
serves.’’ Blount, 61 F.3d at 942 (describing the
Commission’s approval of MSRB rule G–37 as based
on a wish to curtail this function).
153 Rule 206(4)–5(f)(1).
154 MSRB rule G–37 also covers payment of
transition or inaugural expenses as contributions for
purposes of its time out provision. See MSRB Rule
G–37 Q&A, Question II.6. However, under neither
rule does a contribution include the transition or
inaugural expenses of a successful candidate for
Federal office. Contributions to political parties are
not specifically covered by the definition and thus
would not trigger the rule’s two-year time out
unless they are a means to do indirectly what the
rule prohibits if done directly (for example, the
contributions are earmarked or known to be
provided for the benefit of a particular political
official). We also note that ‘‘contributions’’ are not
intended to include independent ‘‘expenditures,’’ as
that term is defined in 2 U.S.C. 431 & 441b (the
Federal statutory provisions limiting contributions
and expenditures by national banks, corporations,
or labor organizations invalidated by Citizens
United v. Federal Election Commission, 130 S. Ct.
876 (2010) (holding that corporate funding of
independent political broadcasts in candidate
elections cannot be limited under the First
Amendment)). Indeed, it is our intent that, under
the rule, advisers and their covered associates ‘‘are
not in any way restricted from engaging in the vast
majority of political activities, including making
direct expenditures for the expression of their
views, giving speeches, soliciting votes, writing
books, or appearing at fundraising events.’’ Blount,
61 F.3d at 948.
155 MSRB rule G–37(g)(i).
156 See, e.g., Caplin & Drysdale Letter; Callcott
Letter I (volunteer activities); NASP Letter
(charitable contributions); Sutherland Letter; IAA
Letter (entertainment expenses and conference
expenses). We address entertainment and
conference expenses in section II.B.2(c) of this
Release (which discusses the prohibition on
soliciting or coordinating contributions from
others).
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resources, such as office space and
telephones, are not used.157 Similarly,
we would not consider a charitable
donation made by an investment adviser
to an organization that qualifies for an
exemption from Federal taxation under
the Internal Revenue Code,158 or its
equivalent in a foreign jurisdiction, at
the request of an official of a
government entity to be a contribution
for purposes of rule 206(4)–5.159
The few commenters that addressed
the definition of ‘‘contribution’’
generally urged us to adopt a narrower
version. Some, for example,
recommended that contributions be
expressly limited to political
contributions and more explicitly
exclude expenditures not clearly made
for the purpose of influencing an
election.160 We are not narrowing our
definition. We are instead adopting our
definition as proposed due to our
concern that ‘‘contributions’’ may also
take the form of payment of electionrelated debts and transition or inaugural
expenses. Further, our definition of
‘‘contribution’’ already requires that the
payment be made for the purpose of
influencing an election for a Federal,
State or local office.161 We believe that
the scope of our proposed definition is
appropriate in light of the conduct we
are seeking to address.
Commenters were divided as to
whether contributions to PACs or local
political parties should trigger the twoyear time out.162 Such contributions
were not explicitly covered by the
proposed rule and do not necessarily
157 See Proposing Release, at n.91. A covered
associate’s donation of his or her time generally
would not be viewed as a contribution if such
volunteering were to occur during non-work hours,
if the covered associate were using vacation time,
or if the adviser is not otherwise paying the
employee’s salary (e.g., an unpaid leave of absence).
But see rule 206(4)–5(d) (prohibiting an adviser
from doing indirectly what the rule would prohibit
if done directly). The MSRB deals similarly with
this issue. See MSRB Rule G–37 Q&A, Question
II.19.
158 Section 501(c)(3) of the Internal Revenue Code
(26 U.S.C. 501(c)(3)) contains a list of charitable
organizations that are exempt from Federal income
taxation.
159 The MSRB deals similarly with this issue. See
MSRB Rule G–37 Q&A, Question II.18. But see rule
206(4)–5(d) (prohibiting an adviser from doing
indirectly what the rule would prohibit if done
directly).
160 See, e.g., National Organizations Letter; NASP
Letter.
161 Rule 206(4)–5(f)(1).
162 See, e.g., CalPERS Letter; NSCP Letter (should
not apply to contributions to PACs or State or local
parties, unless a particular candidate directly
solicits contributions for those entities); Comment
Letter of James J. Reilly (Aug. 24, 2009) (‘‘Reilly
Letter’’) (contributions to political parties should be
included because in State and local elections
contributions to political parties may effectively
amount to contributions to an individual
candidate); SIFMA Letter.
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trigger the two-year time out in MSRB
rule G–37.163 In some cases, such
contributions may effectively operate as
a funnel to the campaigns of the
government officials.164 In other cases,
however, they may fund general party
political activities or the campaigns of
other candidates.165 Therefore, we have
decided not to explicitly include all
such contributions among those that
trigger the time out, although they may
violate the provision of the rule,
discussed below, which prohibits an
adviser or any of its covered persons
from indirect actions that would result
in a violation of the rule if done
directly.166
The MSRB rule G–37 definition of
‘‘contribution’’ has, in our view, proved
to be workable. The types of
contributions relevant to money
managers and elected officials are
unlikely to be different than those made
to influence the awarding of municipal
securities business by broker-dealers.
On balance, we believe that the MSRB’s
definition of ‘‘contribution,’’ which we
mirrored in our proposal, achieves the
goals of this rulemaking. Therefore, we
are adopting the definition as proposed.
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(4) Covered Associates
Contributions made to influence the
selection process are typically made not
by the firm itself, but by officers and
employees of the firm who have a direct
economic stake in the business
relationship with the government
client.167 Accordingly, under the rule,
163 See, e.g., MSRB, Payments to Non-Political
Accounts of Political Organizations, MSRB rule G–
37 Interpretive Letter (Sept. 25, 2007), available at
https://msrb.org/msrb1/rules/interpg37.htm
(explaining that not all payments to political
organizations that, in turn, make contributions to
officials trigger Rule G–37’s time out). With regard
to solicitations from a PAC or a political party with
no indication of how the collected funds will be
disbursed, advisers should inquire how any funds
received from the adviser or its covered associates
would be used. For example, if the PAC or political
party is soliciting funds for the purpose of
supporting a limited number of government
officials, then, depending upon the facts and
circumstances, contributions to the PAC or
payments to the political party might well result in
the same prohibition on compensation for
providing investment advisory services to a
government entity as would a contribution made
directly to the official. Our approach is consistent
with the MSRB’s. See MSRB Rule G–37 Q&A,
Question III.5.
164 See, e.g., Reilly Letter.
165 See, e.g., Caplin & Drysdale Letter (explaining
that ‘‘leadership PACs,’’ for example, are commonly
established by officeholders to donate to other
candidates and issues).
166 See section II.B.2(d) of this Release. For the
MSRB’s approach to this issue, see MSRB Rule G–
37 Q&A, Question III.4. But see rule 206(4)–5(d)
(noting that the rule’s definition of ‘‘official’’ of a
government entity includes any election committee
for that person).
167 Proposing Release, at section II.A.3(a)(4).
Based on enforcement actions, we believe that such
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contributions by each of these persons,
which the rule defines as ‘‘covered
associates,’’ trigger the two-year time
out.168 A ‘‘covered associate’’ of an
investment adviser is defined as: (i) Any
general partner, managing member or
executive officer, or other individual
with a similar status or function; (ii) any
employee who solicits a government
entity for the investment adviser and
any person who supervises, directly or
indirectly, such employee; and (iii) any
political action committee controlled by
the investment adviser or by any of its
covered associates.169
Owners. Contributions by sole
proprietors are contributions by the
adviser itself.170 If the adviser is a
partnership, the rule covers
contributions by the adviser’s general
partners.171 If the adviser is a limited
liability company, the rule covers
contributions made by managing
members.172 A contribution by an
owner that is a limited partner or nonmanaging member (of a limited liability
company) is not covered, however,
unless the limited partner or nonmanaging member is also an executive
officer or solicitor (or person who
supervises a solicitor) covered by the
rule, or unless the contribution is an
indirect contribution by the adviser,
executive officer, solicitor, or
supervisor.173 Similarly, if the adviser is
a corporation, shareholder contributions
are not covered unless the shareholder
is also an executive officer or solicitor
covered by the rule, or unless the
contribution is an indirect contribution
by the adviser, executive officer,
solicitor, or supervisor.174
Executive Officers. Contributions by
an executive officer of an investment
adviser trigger the two-year time out.175
Executive officers include: (i) The
president; (ii) any vice president in
charge of a principal business unit,
division or function (such as sales,
administration or finance); (iii) any
other officer of the investment adviser
who performs a policy-making function;
or (iv) any other person who performs
persons are more likely to have an economic
incentive to make contributions to influence the
advisory firm’s selection. See id.
168 Rule 206(4)–5(a)(1).
169 Rule 206(4)–5(f)(2).
170 We note, however, that a sole proprietor may,
in a personal capacity, avail herself or himself of
the de minimis exceptions described in section
II.B.2(a)(6) of this Release.
171 Rule 206(4)–5(f)(2)(i).
172 Id.
173 See rule 206(4)–5(a)(1), (d) and (f)(2)(i)–(ii).
174 Id.
175 The definition of ‘‘covered associate’’ includes,
among others, any executive officer or other
individual with a similar status or function. Rule
206(4)–5(f)(2)(i).
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41031
similar policy-making functions for the
investment adviser.176 Whether a person
is an executive officer depends on his or
her function, not title; for example, an
officer who is the chief executive of an
advisory firm but whose title does not
include ‘‘president’’ is nonetheless an
executive officer for purposes of the
rule.
The definition reflects changes we
have made from our proposal that are
designed to clarify the rule and to tailor
it to apply to those officers of an
investment adviser whose position in
the organization is more likely to
incentivize them to obtain or retain
clients for the investment adviser (and,
therefore, to engage in pay to play
practices) while still achieving our
objectives. We have clarified that ‘‘other
executive officers’’ under the rule—i.e.,
those other than the president and vice
presidents in charge of principal
business units or functions—include
only those officers or other persons who
perform a policy-making function for
the investment adviser.177 This
limitation, which was recommended by
commenters,178 excludes persons who
enjoy certain titles as a formal matter
but do not engage in the kinds of
activities that we believe should trigger
the prohibitions in the rule.179 We have
176 Rule
206(4)–5(f)(4).
206(4)–2(f)(4). This modification also
aligns the definition more closely with the
definition of ‘‘executive officer’’ in our other rules.
See, e.g., rule 205–3(d)(4) under the Advisers Act
[17 CFR 275.205–3(d)(4)] (defining executive officer
for purposes of determinations of who is a qualified
client exempting an adviser from the prohibition on
entering into, performing, renewing or extending an
investment advisory contract that provides for
compensation on the basis of a share of the capital
gains upon, or the capital appreciation of, the
funds, or any portion of the funds, under the
Advisers Act) and rule 3c–5(a)(3) [17 CFR 270.3c–
5(a)(3)] under the Investment Company Act of 1940
[15 U.S.C. 80a] (‘‘Investment Company Act’’)
(defining executive officer for purposes of
determinations of the number of beneficial owners
of a company excluded from the definition of
‘‘investment company’’ by section 3(c)(1) of the
Investment Company Act, and whether the
outstanding securities of a company excluded from
the definition of ‘‘investment company’’ by section
3(c)(7) of the Investment Company Act are owned
exclusively by qualified purchasers, as defined in
that Act). It also more closely aligns the definition
to the MSRB approach. See MSRB rule G–37(g)(v).
178 See, e.g., Sutherland Letter.
179 Several commenters urged us expressly to
exclude from the definition the CEO, officers and
employees of a parent company. See, e.g., SIFMA
Letter; ICI Letter; MFA Letter; Skadden Letter.
Depending on facts and circumstances, there may
be instances in which a supervisor of an adviser’s
covered associate (who, for example, engages in
solicitation of government entity clients for the
adviser) formally resides at a parent company, but
whose contributions should trigger the two-year
time out because they raise the same conflict of
interest issues that we are concerned about,
irrespective of that person’s location or title. In
other words, whether a person is a covered
177 Rule
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also modified the definition to remove
the limitation that the officer, as part of
his or her regular duties, performs or
supervises any person who performs
advisory services for the adviser, or
solicits or supervises any person who
solicits for the adviser. We agree with
the commenter who asserted that ‘‘* * *
all of the adviser’s executive officers
should be included because the nature
of their status alone creates a strong
incentive to engage in pay to play
practices.’’ 180 Even if these senior
officers are not directly involved in
advisory or solicitation activities, as part
of senior management, their success
within the advisory firm is likely to be
tied to the firm’s success in obtaining
clients.181
Employees who Solicit Government
Clients. Contributions by any employee
who solicits a government entity for the
adviser would trigger the two-year time
out.182 An employee need not be
associate ultimately depends on the activities of the
individual and not his or her title. We recently
considered a similar issue in a report addressing
whether MSRB rule G–37 could include
contributions by employees of parent companies as
triggering that rule’s time out provision, see Report
of Investigation Pursuant to Section 21(a) of the
Securities Exchange Act of 1934: JP Morgan
Securities, Inc., Exchange Act Release No. 61734
(Mar. 18, 2010), available at https://www.sec.gov/
litigation/investreport/34-61734.htm (‘‘This Report
serves to remind the financial community that
placing an executive who supervises the activities
of a broker, dealer or municipal securities dealer
outside of the corporate governance structure of
such broker, dealer or municipal securities dealer
does not prevent the application of MSRB Rule G–
37 to that individual’s conduct.’’). The MSRB also
takes the view that it is an individual’s activities
and not his or her title that may render his or her
contributions a trigger for that rule’s time out
provision. See MSRB Rule G–37 Q&A, Question
IV.18.
180 See Fund Democracy Letter.
181 Commenters also suggested that our definition
exclude vice presidents in charge of business units,
divisions or functions whose function is unrelated
to investment advisory or solicitation activities.
See, e.g., IAA Letter. For the reasons described
above, we do not believe such an exclusion is
appropriate.
182 We are not adopting the suggestion of several
commenters that we treat third-party solicitors the
same way as employees. See, e.g., 3PM Letter;
Triton Pacific Letter; Comment Letter of Arrow
Partners, Inc. Partner Ken Rogers (Sept. 2, 2009)
(‘‘Arrow Letter’’). We explained in the Proposing
Release that we determined not to propose this
approach out of concern for the difficulties that
advisers may have when monitoring the activities
of their third-party solicitors. See Proposing
Release, at nn.135 and accompanying text.
Commenters did not persuade us that these
concerns can reasonably be expected to be
overcome. Therefore, whereas contributions by
covered associates of the adviser trigger the twoyear compensation time out, an adviser is
prohibited from hiring third parties to solicit
government business on its behalf unless the third
party is a ‘‘regulated person.’’ See section II.B.2(b)
of this Release. Our approach is similar to MSRB’s
rule G–38, which restricts third-party solicitation
activities differently from the two-year time out. See
MSRB rule G–38.
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primarily engaged in solicitation
activities to be a ‘‘covered associate’’
under the rule.183 We are also including
persons who supervise employees who
solicit government entities because we
believe these persons are strongly
incentivized to engage in pay to play
activities to obtain government entity
clients.184 We have revised this aspect
of the definition to include all
supervisors of those solicitors that
solicit government entities because we
believe the incentives to engage in pay
to play exist for all such supervisors, not
just those that have a certain level of
seniority.
Rule 206(4)–5 defines ‘‘solicit’’ to
mean, with respect to investment
advisory services, to communicate,
directly or indirectly, for the purpose of
obtaining or retaining a client for, or
referring a client to, an investment
adviser.185 Commenters asked us to
provide further guidance on what we
mean by ‘‘solicit.’’ 186 The determination
of whether a particular communication
is a solicitation is dependent upon the
specific facts and circumstances relating
to such communication. As a general
proposition any communication made
under circumstances reasonably
calculated to obtain or retain an
advisory client would be considered a
solicitation unless the circumstances
otherwise indicate that the
communication does not have the
purpose of obtaining or retaining an
advisory client. For example, if a
government official asks an employee of
an advisory firm whether the adviser
has pension fund advisory capabilities,
such employee generally would not be
viewed as having solicited advisory
business if he or she provides a limited
affirmative response, together with
either providing the government official
with contact information for a covered
associate of the adviser or informing the
government official that advisory
personnel who handle government
advisory business will contact him or
her.187
183 The MSRB also takes the approach that an
associated person need not be ‘‘primarily engaged’’
in activities that would make his or her
contributions trigger rule G–37’s time out provision,
particularly where he or she engages in soliciting
business. See MSRB Rule G–37 Q&A, Question IV.8.
184 Rule 206(4)–5(f)(2)(ii). The proposed rule
would only have applied to senior officers who
supervise employee solicitors. See proposed rule
206(4)–5(f)(4)(ii). MSRB rule G–37 also applies to
supervisors of persons who solicit relevant business
from government entities. See MSRB Rule G–37
Q&A, Question IV.14.
185 Rule 206(4)–5(f)(10)(i). We are adopting this
definition as proposed.
186 See, e.g., Skadden Letter.
187 Similarly, if a government official is
discussing governmental asset management issues
with an employee of an adviser, the employee
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Political Action Committees. A
covered associate includes a political
action committee controlled by the
investment adviser or by any of its
covered associates.188 Under the rule,
we would regard an adviser or its
covered associate to have ‘‘control’’ over
a political action committee if the
adviser or its covered associate has the
ability to direct or cause the direction of
the governance or operations of the
PAC.189
Two commenters asserted that we
should narrow the definition of
‘‘covered associate’’ with respect to
political action committees.190
Specifically, they asserted that the
definition should only include PACs
controlled by the adviser and not those
controlled by other covered associates,
which could be a separate legal entity
over which the adviser may have little
influence.191 We are not adopting this
suggestion. As we discussed in the
Proposing Release, PACs are often used
to make political contributions.192 The
generally would not be viewed as having solicited
business if he or she provides a limited
communication to the government official that such
alternative may be appropriate, together with either
providing the government official with contact
information for a covered associate or informing the
government official that advisory personnel who
handle asset management for government clients
will contact him or her. In these examples,
however, if the adviser’s employee receives
compensation such as a finder’s or referral fee for
such business or if the employee engages in other
activities that could be deemed a solicitation with
respect to such business, the employee generally
would be viewed as having solicited the advisory
business. Our interpretation of what it means to
‘‘solicit’’ government business is consistent with the
MSRB’s. See MSRB, Interpretive Notice on the
Definition of Solicitation under Rules G–37 and G–
38 (June 8, 2006), available at https://msrb.org/
msrb1/rules/notg38.htm.
188 Rule 206(4)–5(f)(2)(iii) (which we are adopting
as proposed). One commenter suggested that we
define a ‘‘political action committee,’’ or PAC, as
any organization required to register as a political
committee under Federal, State or local law. Caplin
& Drysdale Letter. But we have not included this
definition of PAC because we do not believe a
definition linked to the registration status of a
political committee would serve our purpose of
deterring evasion of the rule as registration
requirements vary among election laws. We note,
however, that we would construe the term PAC to
include (but not necessarily be limited to) those
political committees generally referred to as PACs,
such as separate segregated funds or non-connected
committees within the meaning of the Federal
Election Campaign Act, or any State or local law
equivalent. See Federal Election Commission,
Quick Answers to PAC Questions, available at
https://www.fec.gov/ans/answers_pac.shtml#pac.
Determination of whether an entity is a PAC
covered by our rule would not, in our view, turn
on whether the PAC was, or was required to be,
registered under relevant law.
189 One commenter suggested a similar
interpretation of ‘‘control.’’ Caplin & Drysdale Letter.
For the MSRB’s approach to this definition, see
MSRB Rule G–37 Q&A, Question IV.24.
190 SIFMA Letter; Sutherland Letter.
191 Id.
192 Proposing Release, at n.101.
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recommended changes would permit an
executive of the adviser or another
covered person of the adviser to use a
PAC he or she controls to evade the
rule. Even where the adviser itself does
not control such PACs directly, we are
concerned about their use to evade our
rule where they are controlled by
covered associates (whose positions in
the organization, as we note above, are
more likely to incentivize them to
obtain or retain clients for the
investment adviser).193
Other Persons. Several commenters
urged that our definitions be broadened
to encompass other persons whose
contributions should trigger the twoyear time out.194 One urged that in some
cases all employees should be covered
associates because of the likelihood they
could directly benefit from engaging in
pay to play.195 Another urged that the
definition of covered associate include
affiliates of the adviser that solicit
government business on the adviser’s
behalf, any director of the adviser, and
any significant owner of the adviser.196
These suggestions would expand the
rule to a range of persons that could
engage in pay to play activities.197 In
our judgment, however, contributions
from these types of persons are less
likely to involve pay to play unless the
contributions were made by these
persons for the purpose of avoiding
application of the rule, which could
result in the adviser’s violation of a
separate provision of the rule.198 We do
not believe that the incremental benefits
of capturing conduct of other
193 Advisers are responsible for supervising their
supervised persons, including their covered
associates. We have the authority to seek sanctions
where an investment adviser, or an associated
person, has failed reasonably to supervise, with a
view to preventing violations of the Federal
securities laws or rules, a person who is subject to
the adviser’s (or its associated person’s) supervision
and who commits such violations. Sections
203(e)(6) and 203(f) of the Advisers Act [15 U.S.C.
80b–3(e)(6) and (f)].
194 See, e.g., Fund Democracy/Consumer
Federation Letter; DiNapoli Letter (suggesting the
rule also cover contributions from family members);
Ounavarra Letter.
195 Ounavarra Letter.
196 Fund Democracy/Consumer Federation Letter.
197 See, e.g., supra note 179 (discussing why we
have chosen not to limit the definition of ‘‘executive
officer’’ in other ways as suggested by some
commenters).
198 See Rule 206(4)–5(d). We also note that the
MSRB takes a similar approach. See, e.g., MSRB
Rule G–37 Q&A, Question IV.9 (noting that the
universe of those whose contributions above the de
minimis level per se trigger the two-year time out
is limited and does not include their consultants,
lawyers or spouses). The MSRB also leaves
contributions by affiliates and personnel beyond
those identified as triggering the two-year time out
to be addressed by a provision prohibiting
municipal securities dealers from doing indirectly
what they are prohibited from doing directly under
rule G–37. See MSRB Rule G–37(d).
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individuals less likely to engage in pay
to play based on the record before us
today outweigh the additional burden
such an expansion would impose.199
Thus, we are not expanding the
definition as these commenters have
suggested.
Other commenters urged us to narrow
our definition of ‘‘covered associate’’ to
include fewer persons.200 For example,
one commenter recommended that the
definition of ‘‘covered associate’’
expressly exclude all ‘‘support
personnel.’’ 201 Another suggested that
we limit the definition to those who
solicit government clients with a ‘‘major
purpose’’ of obtaining that government
client.202 Expressly excluding all
‘‘support personnel’’ is unnecessary
because, in almost all cases, such
persons would not be ‘‘covered
associates,’’ as that term is defined in the
rule. We have not limited the definition
to those who solicit government clients
with a ‘‘major purpose’’ of obtaining that
government client because we believe
that our rule’s definition of ‘‘solicit,’’ as
discussed above, adequately takes into
account the purpose of the
communication and adding an
additional element of intent may
exclude employees who have an
incentive to engage in pay to play
practices.
(5) ‘‘Look Back’’
The rule attributes to an adviser
contributions made by a person within
two years (or, in some cases, six
months) of becoming a covered
associate of that adviser.203 In other
words, when an employee becomes a
covered associate, the adviser must
‘‘look back’’ in time to that employee’s
contributions to determine whether the
time out applies to the adviser.204 If, for
199 In this instance, as in others, we are sensitive
to First Amendment concerns that further
expansion of the scope of covered associates could
broaden the rule’s scope beyond what is necessary
to accomplish its purposes.
200 See, e.g., T. Rowe Price Letter; NSCP Letter;
Skadden Letter.
201 T. Rowe Price Letter.
202 Skadden Letter.
203 Rule 206(4)–5(a)(1). The ‘‘look back’’ applies to
any person who becomes a covered associate,
including a current employee who has been
transferred or promoted to a position covered by the
rule. A person becomes a covered associate for
purposes of the rule’s look-back provision at the
time he or she is hired or promoted to a position
that meets the definition of ‘‘covered associate’’ in
rule 206(4)–5(f)(2). For a discussion of the
definition of ‘‘covered associate,’’ see section
II.B.2(a)(4) of this Release.
204 Rule 206(4)–5(a)(1) (including among those
covered associates whose contributions can trigger
the two-year time out a person who becomes a
covered associate within two years after the
contribution is made); Rule 206(4)–5(b)(2)
(excepting from the two-year look back those
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example, the contributions were made
more than two years (or, pursuant to the
exception described below for nonsolicitors, six months) prior to the
employee becoming a covered associate,
the time out has run; if the contribution
was made less than two years (or six
months) from the time the person
becomes a covered associate, the rule
prohibits the adviser that hires or
promotes the contributing covered
associate from receiving compensation
for providing advisory services from the
hiring or promotion date until the twoyear period has run.205 The look-back
provision, which is similar to that in
MSRB rule G–37, is designed to prevent
advisers from circumventing the rule by
influencing the selection process by
hiring persons who have made political
contributions.206
We received many comments on our
proposed look-back provision,207 which
would have applied the two-year look
back with respect to all contributions of
new covered associates.208 One
commenter asserted that such a
provision is necessary to prevent
advisers from circumventing the
contributions made by a natural person more than
six months prior to becoming a covered associate
of the investment adviser unless such person, after
becoming a covered associate, solicits clients on
behalf of the investment adviser).
205 In no case would the prohibition imposed by
the rule be longer than two years from the date the
covered associate makes a covered contribution. If,
for example, a covered associate becomes employed
by an investment adviser (and engages in
solicitation activity for it) one year and six months
after making a contribution, the new employer
would be subject to the proposed rule’s prohibition
for the remaining six months of the two-year period.
We also note that the rule’s exemptive process may
be available in instances where an adviser believes
application of the look-back provision would yield
an unintended result. Rule 206(4)–5(e). For a
discussion of the rule’s exemptive provision, see
section II.B.2(f) of this Release.
206 Similarly, to prevent advisers from channeling
contributions through departing employees,
advisers must ‘‘look forward’’ with respect to
covered associates who cease to qualify as covered
associates or leave the firm. The covered associate’s
employer at the time of the contribution would be
subject to the proposed rule’s prohibition for the
entire two-year period, regardless of whether the
covered associate remains a covered associate or
remains employed by the adviser. Thus, dismissing
a covered associate would not relieve the adviser
from the two-year time out. MSRB rule G–37 also
includes a ‘‘look-forward provision.’’ See MSRB
Rule G–37 Q&A, Question IV.17 (‘‘ * * * any
contributions by [an] associated person [who leaves
the dealer’s employ] (other than those that qualify
for the de minimis exception under Rule G–37(b))
will subject the dealer to the rule’s ban on
municipal securities business for two years from the
date of the contribution’’).
207 See, e.g., Fund Democracy/Consumer
Federation Letter; ICI Letter; Davis Polk Letter; NY
City Bar Letter; Fidelity Letter; Wells Fargo Letter;
MFA Letter; IAA Letter; NASP Letter; American
Bankers Letter; Comment Letter of Seward & Kissel
LLP (Oct. 6. 2009) (‘‘Seward & Kissel Letter’’); Park
Hill Letter; Dechert Letter; Skadden Letter.
208 See Proposing Release, at section II.A.3(a)(5).
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prohibitions on pay to play.209 Most
commenters, however, argued that the
rule should not contain a look-back
provision or should contain a shorter
one because it could prevent advisers
from hiring qualified individuals who
have made unrelated political
contributions,210 or it could be
disruptive to public pension plans
seeking to hire qualified managers.211
While some urged that we eliminate the
look-back provision altogether,212 most
asked us to shorten the period to three
to six months.213 Others suggested
alternative approaches to the look back,
including adopting a higher
contribution threshold to trigger the
look-back provision 214 or permitting
advisers to hire and promote persons to
be covered associates who have made
prohibited contributions, but not
permitting them to solicit government
clients or otherwise create firewalls
between them and government
clients.215
Upon consideration of the comments,
we believe that applying the full twoyear look back to all new covered
associates may be unnecessary to
achieve the goals of the rulemaking. We
are adopting a suggestion offered by
several commenters to shorten the lookback period with respect to certain new
covered associates whose contributions
are less likely to be involved in pay to
play.216 Under an exception to the rule,
the two-year time out is not triggered by
a contribution made by a natural person
more than six months prior to becoming
a covered associate, unless he or she,
209 Fund
Democracy/Consumer Federation Letter.
e.g., ICI Letter; Davis Polk Letter; NY City
Bar Letter; Fidelity Letter; Wells Fargo Letter; MFA
Letter.
211 See, e.g., Comment Letter of Connecticut
Treasurer Denise L. Nappier (Sept. 10, 2009) (‘‘CT
Treasurer Letter’’); CalPERS Letter.
212 See, e.g., IAA Letter; ICI Letter; Wells Fargo
Letter; NASP Letter; American Bankers Letter; MFA
Letter; Seward & Kissel Letter.
213 See, e.g., ICI Letter (three-month look back);
IAA Letter (six-month look back); Park Hill Letter
(six-month look back); Wells Fargo Letter (sixmonth look back); Davis Polk Letter (six-month look
back); Dechert Letter (six-month look back); MFA
Letter (six-month look back).
214 See, e.g., Wells Fargo Letter; NSCP Letter.
215 See, e.g., Comment Letter of Strategic Capital
Partners (Oct. 1, 2009) (‘‘Strategic Capital Letter’’);
Comment Letter of B. Jack Miller (Oct. 3, 2009);
Comment Letter of RP Realty Partners, LLC Chief
Financial Officer Jerry Gold (Oct. 2, 2009); SIFMA
Letter.
216 See, e.g., MFA Letter; Fidelity Letter; Dechert
Letter; Wells Fargo Letter; Skadden Letter. The
MSRB shortened the look-back period under MSRB
rule G–37 to six months for certain municipal
finance professionals in response to similar
industry concerns about the impact on hiring. See
MSRB, Amendments Filed to Rule G–37 Concerning
the Exemption Process and the Definition of
Municipal Finance Professional (Sept. 26, 2002),
available at https://www.msrb.org/msrb1/archive/
g%2D37902notice.htm.
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210 See,
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after becoming a covered associate,
solicits clients.217 As a result, the twoyear look back applies only to covered
associates who solicit for the investment
adviser.218
The potential link between obtaining
advisory business and contributions
made by an individual prior to his or
her becoming a covered associate that is
uninvolved in solicitation activities is
likely more attenuated and therefore, in
our judgment, should be subject to a
shorter look back. We have modeled this
shortened look-back period 219 on the
MSRB’s six-month look back for certain
personnel, which it implemented as a
result of feedback it received from
dealers that indicated the two-year look
back was negatively affecting in-firm
transfers and promotions and
‘‘preclud[ing] them from hiring
individuals who had made
contributions, even though the
contributions (which may have been
relatively small) were made at a time
when the individuals had no reason to
be familiar with Rule G–37.’’ 220 This
217 Rule 206(4)–5(b)(2). An adviser is subject to
the two-year time out regardless of whether it is
‘‘aware’’ of the political contributions. Thus,
statements by prospective employees regarding
whether they have made relevant contributions are
insufficient to inoculate the adviser, as some
commenters urged (see, e.g., IAA Letter; ICI Letter;
NSCP Letter; Caplin & Drysdale Letter), to ensure
that investment advisers are not encouraged to relax
their efforts to promote compliance with the rule’s
prohibitions. Nonetheless, advisers who advise or
are considering advising any government entity
should consider requiring full disclosure of any
relevant political contributions from covered
associates or potential covered associates to ensure
compliance with rule 206(4)–5. Advisers are
required to request similar reports about securities
holdings by Advisers Act rule 204A–1(b)(1)(ii) [17
CFR 275.204A–1(b)(1)(ii)], which requires each of a
firm’s ‘‘access persons’’ to submit an initial
‘‘holdings report’’ of securities he or she beneficially
owns at the time he or she becomes an access
person, even though the securities would likely
have been acquired in transactions prior to
becoming an access person. For a discussion of an
adviser’s recordkeeping obligations with regard to
records of contributions by a new covered associate
during that new covered associate’s look-back
period, see infra note 428.
218 See rule 206(4)–5(f)(2) (defining covered
associate of an investment adviser as: (i) Any
general partner, managing member or executive
officer, or other individual with a similar status or
function; (ii) any employee who solicits a
government entity for the investment adviser and
any person who supervises, directly or indirectly,
such employee).
219 See rule 206(4)–5(b)(2).
220 MSRB, Self-Regulatory Organizations; Notice
of Filing of Proposed Rule Change by the Municipal
Securities Rulemaking Board Relating to
Amendments to Rules G–37, on Political
Contributions and Prohibitions on Municipal
Securities Business, G–8, on Books and Records,
Revisions to Form G–37/G–38 and the Withdrawal
of Certain Rule G–37 Questions and Answers,
Exchange Act Release No. 47609 (April 1, 2003) [67
FR 17122 (Apr. 8, 2003)]. See also MSRB, SelfRegulatory Organizations; Order Granting Approval
of a Proposed Rule Change and Amendment No. 1
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approach balances commenters’
concerns about the implications for
their hiring decisions with the need to
protect against individuals marketing to
prospective investment adviser
employers their connections to, or
influence over, government entities
those advisers might be seeking as
clients.221
(6) Exceptions for De Minimis
Contributions
Rule 206(4)–5 permits individuals to
make aggregate contributions without
triggering the two-year time out of up to
$350, per election, to an elected official
or candidate for whom the individual is
entitled to vote,222 and up to $150, per
election, to an elected official or
candidate for whom the individual is
not entitled to vote.223 These de
minimis exceptions are available only
for contributions by individual covered
associates, not the investment adviser
itself.224 Under both exceptions,
Thereto by the Municipal Securities Rulemaking
Board Relating to Amendments to Rules G–37, on
Political Contributions and Prohibitions on
Municipal Securities Business, G–8, on Books and
Records, Revisions to Form G–37/G–38 and the
Withdrawal of Certain Rule G–37 Questions and
Answers, Exchange Act Release No. 47814 (May 8,
2003) [68 FR 25917 (May 14, 2003)] (Commission
order approving amendments to MSRB rule G–37);
MSRB rule G–37(b)(iii).
221 We are not adopting the suggestion of
commenters to exclude from the look-back
provision contributions made before a merger or
acquisition by an adviser by not attributing the
contributions of the acquired adviser to the
acquiring adviser. See, e.g., Dechert Letter; ICI
Letter. We believe that an acquisition of another
adviser could raise identical concerns where the
acquired adviser has made political contributions
designed to benefit the acquiring adviser. Rule
206(4)–5 is not intended to prevent mergers in the
investment advisory industry or, once a merger is
consummated, to hinder the surviving adviser’s
government advisory business unless the merger
was an attempt to circumvent rule 206(4)–5. Thus,
the adviser may wish to seek an exemption from the
ban on receiving compensation pursuant to rule
206(4)–5(a) from the Commission. The MSRB takes
the same approach to this issue. See MSRB Rule G–
37 Q&A, Question II.16.
222 For purposes of rule 206(4)–5, a person would
be ‘‘entitled to vote’’ for an official if the person’s
principal residence is in the locality in which the
official seeks election. For example, if a government
official is a State governor running for re-election,
any covered associate of an adviser who resides in
that State may make a de minimis contribution to
the official without causing a ban on that adviser
being compensated for providing advisory services
for that government entity. In the example of a
government official running for President, any
covered associate in the country can contribute the
de minimis amount to the official’s Presidential
campaign. The MSRB has issued a similar
interpretation of what it means to be ‘‘entitled to
vote’’ for purposes of MSRB rule G–37. See MSRB
Reports, Vol. 16. No. 1 (January 1996) at 31–34.
223 See Rule 206(4)–5(b)(1) (excepting ‘‘de
minimis’’ contributions to ‘‘officials’’ (see supra note
139 and accompanying text) from the rule’s twoyear time out provision).
224 Id. Under the rule, each covered associate,
taken separately, would be subject to the de
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primary and general elections would be
considered separate elections.225
We proposed a $250 de minimis
exception for contributions to
candidates for whom a covered
associate is entitled to vote,226 which
reflects the current de minimis
exception in MSRB rule G–37.227 Many
commenters urged us to increase the de
minimis amount (either to a larger
number or by indexing it to inflation),
arguing that a contribution as large as
$1,000 would be unlikely to influence
the award of an advisory contract by a
public pension plan.228
The $1,000 amount suggested by some
commenters strikes us as a rather large
contribution that could influence the
hiring decisions, depending upon the
size of the jurisdiction, the amount of
campaign contributions to opposing
candidates, and the competitiveness of
the primary or prospective election.
Instead, we are taking the suggestion of
several commenters 229 that we should
increase the de minimis amount to
reflect the effects of inflation since the
MSRB first established its $250 de
minimis exceptions. In other words, the limit
applies per covered associate and is not an
aggregate limit for all of an adviser’s covered
associates. But see supra note 170 (pointing out that
a sole proprietor may, in a personal capacity, avail
herself or himself of the de minimis exceptions
even though his or her contributions are otherwise
considered contributions of the adviser itself).
225 Accordingly, a covered person of an
investment adviser could, without triggering the
prohibitions of the rule, contribute up to the limit
in both the primary election campaign and the
general election campaign of each official for whom
the person making the contribution would be
entitled to vote. The MSRB takes the same approach
of excepting from rule G–37’s time out trigger
contributions up to the rule’s de minimis amount
for each election (including a primary and general
election). See MSRB Rule G–37 Q&A, Question II.8.
See also In the Matter of Pryor, McClendon, Counts
& Co., Inc., et al., Exchange Act Release No. 48095
(June 26, 2003) (noting that contributions must be
limited to MSRB rule G–37’s de minimis amount
before the primary, with the same de minimis
amount allowed after the primary for the general
election).
226 See Proposing Release, at section II.A.3(a)(6).
227 See MSRB rule G–37(b)(i).
228 See, e.g., SIFMA Letter; NASP Letter;
Comment Letter of Philip K. Holl (Oct. 5, 2009)
(‘‘Holl Letter’’); NSCP Letter; Caplin & Drysdale
Letter; Cornell Law Letter; ICI Letter; MFA Letter;
Seward & Kissel Letter; Callcott Letter II; Comment
Letter of the California State Teachers’ Retirement
System (Oct. 6, 2009) (adopted policies that limit
contributions to board members by those seeking
investment relationships with the fund to $1,000).
Several commenters suggested our proposed de
minimis limit could be subject to a challenge on
constitutional grounds. For a discussion of, and
response to, these comments, see supra note 72 and
accompanying text.
229 See, e.g., Caplin & Drysdale Letter
(recommending that we index the de minimis
threshold for inflation); Cornell Law Letter
(recommending that we index the de minimis
threshold for inflation). See also Callcott Letter I.
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minimis amount in 1994.230 We may
consider increasing the $350 amount in
the future if, for example, the value of
it decreases materially as a result of
further inflation.
Commenters also urged us to
eliminate the condition that a covered
associate must be able to vote for the
candidate.231 They asserted that persons
can have a legitimate interest in
contributing to campaigns of people for
whom they are unable to vote.232 We
acknowledge that persons can have such
an interest, such as in large
metropolitan areas where a covered
associate may work and live in different
jurisdictions. But commenters did not
confine their recommendations to such
circumstances and we remain
concerned that contributions by
executives of advisers living in distant
jurisdictions may be less likely to be
made for purely civic purposes.
Accordingly, we have added a de
minimis exception for contributions of
up to $150 to officials for whom a
covered associate is not entitled to vote,
which is lower than the de minimis
exception of $350 for candidates for
whom a covered associate is entitled to
vote. We believe that $150 is a
reasonable amount for the additional de
minimis exception we are adopting
because of the more remote interest a
covered associate is likely to have in
contributing to a person for whom he or
she is not entitled to vote.
(7) Exception for Certain Returned
Contributions
We are adopting, largely as proposed,
an exception that will provide an
adviser with a limited ability to cure the
consequences of an inadvertent political
contribution to an official for whom the
covered associate making it is not
entitled to vote.233 The exception is
available for contributions that, in the
aggregate, do not exceed $350 to any
one official, per election.234 The adviser
must have discovered the contribution
230 We multiplied the $250 de minimis amount
that we proposed (which was adopted by the MSRB
in 1994) by the annual consumer price index (a
measure of inflation) change since 1994, as reported
by the Bureau of Labor Statistics (available at
https://www.bls.gov/data/). The result was
approximately $365 in 2009; we rounded it down
to $350 for administrative convenience.
231 See, e.g., T. Rowe Price Letter; Dechert Letter;
MFA Letter; NASP Letter; Callcott Letter I; Cornell
Law Letter; IAA Letter.
232 See, e.g., T. Rowe Price Letter; Dechert Letter;
MFA Letter; NASP Letter; Callcott Letter I; Cornell
Law Letter.
233 Rule 206(4)–5(b)(3).
234 Rule 206(4)–5(b)(3)(i). We note that a
contribution would not trigger the two-year ban at
all to the extent it falls within the de minimis
exception described in rule 206(4)–5(b)(1). See
section II.B.2(a)(6) of this Release for a discussion
of this exception.
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which resulted in the prohibition within
four months of the date of such
contribution 235 and, within 60 days
after learning of the triggering
contribution, the contributor must
obtain the return of the contribution.236
The scope of this exception is limited
to the types of contributions that we
believe are less likely to raise pay to
play concerns. The prompt return of the
contribution provides an indication that
the contribution would not affect an
official of a government entity’s
decision to award an advisory
contract.237 The relatively small amount
of the contribution, in conjunction with
the other conditions of the exception,
suggests that it was unlikely to be made
for the purpose of influencing the award
of an advisory contract. Repeated
triggering contributions suggest
otherwise or that the adviser has not
implemented effective compliance
controls. Therefore, the rule limits an
adviser’s reliance on the exception to no
more than two or three per 12-month
period (based on the size of the
adviser),238 and no more than once for
235 Id.
236 Rule
206(4)–5(b)(3)(i).
60-day limit is designed to give
contributors sufficient time to seek its return, but
still require that they do so in a timely manner.
Also, this provision is consistent with MSRB rule
G–37(j)(i). If the recipient will not return the
contribution, the adviser would still have available
the opportunity to apply for an exemption under
paragraph (e) of the rule. Paragraph (e), which sets
forth factors we would consider in determining
whether to grant an exemption, includes as a factor
whether the adviser has taken all available steps to
cause the contributor involved in making the
contribution which resulted in such prohibition to
obtain a return of the contribution.
238 Rule 206(4)–5(b)(3)(ii). The approach we have
taken will generally create some flexibility to
accommodate a limited number of contributions by
covered associates that would otherwise trigger the
two-year time out. In a modification from our
proposal that we believe is responsive to certain
commenters’ concerns (see note 251 and
accompanying text below), ‘‘larger’’ advisers may
avail themselves of three automatic exceptions,
instead of two, in any calendar year. Rule 206(4)–
5(b)(3)(ii). In contrast, our proposal would have
permitted each adviser, regardless of its size, to rely
on the automatic exception twice each year. The
rule identifies a ‘‘larger’’ adviser for these purposes
as any adviser who has reported in response to Item
5.A on its most recently filed Form ADV, Part 1A
[17 CFR 279.1] that it has more than 50 employees.
Id. Investment Adviser Registration Depository
(IARD) data as of April 1, 2010 indicate that
approximately 10 percent of registered advisers
have more than 50 employees (and would therefore
be limited to three ‘‘automatic’’ exceptions per
calendar year instead of two). In particular, the data
indicate that there are 11,607 registered investment
advisers. Of those, 1,072 advisers (9.2% of the total)
have indicated in their responses to Item 5.A of Part
1A of Form ADV that they have more than 50
employees. We chose the 50 employee cut-off
because the number of employees is independently
reported on Form ADV (and therefore crossverifiable)—each adviser filing Form ADV must
check a box indicating an approximation of the
237 The
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each covered associate,239 regardless of
the time period.240
Commenters who addressed it
generally supported our inclusion of an
automatic exception provision,241
although several suggested
modifications.242 Some urged us to
eliminate the requirement that the
contributor succeed in obtaining the
return of the contribution.243 We are not
making this change, which could
undermine our goals in adopting the
rule if it led to contributors asking for
the return of a contribution where such
requests were expected to be refused by
the government official. We would have
to discern whether the contributor itself,
who may (or whose employer may) be
seeking to influence government
officials, has tried ‘‘hard enough’’ to get
the contribution back.
Other commenters recommended an
alternative exception for inadvertent
contributions that would not require
that an otherwise-triggering contribution
be returned.244 They contended that
such an exception should be available to
advisers with policies and procedures in
place to prevent pay to play that include
sanctions for employees violating the
policies.245 Such an approach excludes
any objective indication that the
contribution was inadvertent. As noted
number of employees it has, choosing among 1–5,
6–10, 11–50, 51–250, 251–500, 501–1,000, or more
than 1,000—and because we believe that
inadvertent violations of the rule are more likely at
advisers with greater numbers of employees. We
think that the twice per year limit is appropriate for
small advisers and the three times per year limit is
appropriate for larger advisers. We do not believe
it is appropriate for there to be greater variation in
the number of times advisers may rely on the
exception than that based either on their size or on
other characteristics. We are seeking to encourage
robust monitoring and compliance.
239 Rule 206(4)–5(b)(3)(iii). Once a covered
associate has been made aware of an ‘‘inadvertent’’
violation, a justification for a second violation
would be more questionable.
240 Although we have included different
allowances for larger and smaller advisers (based on
the number of employees they report on Form
ADV), our approach otherwise generally tracks
MSRB rule G–37’s ‘‘automatic exemption’’
provision. See MSRB rule G–37(j).
241 See, e.g., T. Rowe Price Letter; NSCP Letter;
CT Treasurer Letter; Skadden Letter; ICI Letter; IAA
Letter.
242 See, e.g., NY City Bar Letter; Dechert Letter;
IAA Letter.
243 See, e.g., T. Rowe Price Letter; NSCP Letter;
CT Treasurer Letter.
244 See, e.g., IAA Letter (suggesting that we
require, as a condition for such an exception, that
‘‘such contribution resulted in an inadvertent
violation, meaning violations that are not
reasonably known or condoned by the investment
adviser and where the contributor lacked intent to
influence the award of the advisory contract or
violate the rule in making the contribution, as
evidenced by the facts and circumstances
surrounding such contribution’’).
245 See, e,g., IAA Letter; Dechert Letter; NY City
Bar Letter.
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above, policies and procedures are
required to ensure compliance with our
rule. But policies and procedures alone,
without critical objective criteria, such
as obtaining a return of the contribution,
are insufficient in our view to justify an
exception to our prophylactic rule.
Some commenters urged us to modify
or eliminate the requirement that the
contribution be discovered by the
adviser within four months.246 We
believe, however, that four months is
the appropriate timeframe. We believe
advisers should have a reasonable
amount of time to discover
contributions made by covered
associates if, for example, their covered
associates disclose their contributions to
the adviser on a quarterly basis.247 The
absence of such a time limitation would
encourage advisers not to seek to
discover such contributions if they
believed they could simply rely on the
exception any time a contribution
happened to come to light.
A number of commenters suggested
the exception be allowed for all
contributions regardless of dollar
amount, while a few recommended
raising the dollar amount to $1,000.248
As we noted above, we view the
limitation on the amount of such a
contribution, in conjunction with the
other conditions of the exception,
important to the rule because it is more
likely that the contribution was, in fact,
inadvertent. We have modified this
‘‘automatic’’ exception from our
proposal by raising the limit on
contributions eligible for the exception
to $350, the same amount we have
adopted as a de minimis threshold for
contributions to an official for whom a
covered associate is entitled to vote.249
246 See, e.g., T. Rowe Price Letter (arguing that, if
an adviser has in place procedures to require
covered associates to report all contributions no less
frequently than quarterly, and an associate fails to
report a contribution in violation of the procedures,
the discovery of a prohibited contribution outside
this four-month window should not preclude the
use of this exception.). But see Fund Democracy/
Consumer Federation Letter (urging us to consider
shortening the time in which a contribution must
be discovered for the exception to be available to
one month).
247 Quarterly compliance reporting is familiar to
advisory personnel. See, e.g., rule 204A–1 under the
Advisers Act (requiring that, under an adviser’s
code of ethics, personnel report personal securities
trading activity at least quarterly). We do not
believe the exception should be available where it
takes longer for advisers to discover contributions
made by covered associates because they might
enjoy the benefits of a contribution’s potential
influence for too long a period of time. The
condition that the contribution be discovered
within four months is consistent with the MSRB’s
approach. See MSRB rule G–37(j)(i).
248 See, e.g., SIFMA Letter; NASP Letter; Holl
Letter; NSCP Letter; ICI Letter; MFA Letter.
249 Rule 206(4)–5(3)(i)(B). No automatic exception
is available for any contributions to an official for
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In addition, at the suggestion of
commenters who argued that our
proposed limitation on the annual use
of such exception failed to take into
consideration the different size of
advisers,250 we have modified our
proposal to permit use of the exception
three times in any year by an adviser
that has reported on its Form ADV
registration statement that it had more
than 50 employees who perform
investment advisory functions.251
The exception is intended to provide
advisers with the ability to undo certain
mistakes. Because it operates
automatically,252 we believe it should
be subject to conditions that are
objective and limited in order to capture
only those contributions that are
unlikely to raise pay to play
concerns.253
(b) Ban on Using Third Parties To
Solicit Government Business
Rule 206(4)–5 makes it unlawful for
any investment adviser subject to the
rule or any of the adviser’s covered
associates to provide or agree to
provide, directly or indirectly,
whom the covered associate is entitled to vote that
exceed the de minimis $350 amount. As explained
above, we believe that $350 is the appropriate de
minimis threshold for contributions to officials for
whom a covered associate is entitled to vote and
$150 is the appropriate de minimis threshold for
contributions to officials for whom a covered
associate it not entitled to vote. See section II.B(6)
of this Release. Because these thresholds are
different, we anticipate that covered associates
could mistakenly make contributions up to the
higher threshold under the mistaken belief that they
are entitled to vote for an official when in fact they
are not entitled to do so. So long as those
contributions are returned and the other conditions
of the exception are met, we believe they should be
eligible for the automatic exception.
250 See, e.g., Skadden Letter; T. Rowe Price Letter;
NSCP Letter; ICI Letter; IAA Letter.
251 See supra note 238.
252 The exception is ‘‘automatic’’ in the sense that
an adviser relying on it may do so without notifying
the Commission or its staff. However, we note that
the recordkeeping obligations for registered advisers
mandate specifically that an adviser maintain
records regarding contributions with respect to
which the adviser has invoked this exception. Rule
204–2(a)(18)(ii)(D). See also section II.D of this
Release.
253 As discussed below in section II.B.2(f) of this
Release, in other circumstances, advisers can apply
to the Commission for an exemption from the rule’s
two-year time out. See rule 206(4)–5(e).
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payment 254 to any person to solicit 255
government clients for investment
advisory services on its behalf.256 The
prohibition is limited to third-party
solicitors. Thus, the prohibition does
not apply to any of the adviser’s
employees, general partners, managing
members, or executive officers.257
Contributions by these persons,
however, may trigger the two-year time
out. As discussed in more detail below,
the prohibition also does not apply to
certain ‘‘regulated persons’’ that
themselves are subject to prohibitions
against engaging in pay to play
practices.258
We proposed to prohibit advisers
from paying third parties in order to
prevent advisers from circumventing the
rule.259 We observed in the Proposing
Release that solicitors or ‘‘placement
agents’’ have played a central role in
actions that we and other authorities
have brought involving pay to play
schemes; 260 in several instances,
254 The term ‘‘payment’’ is defined in rule 206(4)–
5(5)(f) as any gift, subscription, loan, advance, or
deposit of money or anything of value. Depending
on the specific facts and circumstances, payment
can include quid pro quo arrangements whereby a
non-affiliated person solicits advisory business for
the adviser in exchange for being hired by the
adviser to provide other unrelated services. This
approach is consistent with the MSRB’s with regard
to MSRB rule G–38’s third-party solicitor ban. See
MSRB, Interpretive Notice on the Definition of
Solicitation under Rules G–37 and G–38 (June 8,
2006), available at https://msrb.org/msrb1/rules/
notg38.htm. But see infra note 257 (discussing the
provision of professional services by third parties).
255 For the definition of what it means to ‘‘solicit’’
a client or prospective client to provide investment
advisory services, which we are adopting as
proposed, see text accompanying note 185. This
definition is consistent with the definition the
MSRB employs for similar purposes in rule G–38,
the MSRB’s rule that restricts third-party
solicitation activity. MSRB rule G–38(b)(i).
256 Rule 206(4)–5(a)(2)(i). See also Proposing
Release, at section II.A.3(b).
257 Rule 206(4)–5(a)(2)(i). We note that, so long as
non-affiliated persons providing legal, accounting,
or other professional services in connection with
specific investment advisory business are not being
paid directly or indirectly by an investment adviser
for communicating with a government entity (or its
representatives) for the purpose of obtaining or
retaining investment advisory business for the
adviser—i.e., they are paid solely for their provision
of legal, accounting, or other professional services
with respect to the business—they would not
become subject to the ban on payments by advisers
to third-party solicitors. This approach is similar to
the MSRB’s with regard to MSRB rule G–38’s thirdparty solicitor ban. See MSRB, Interpretive Notice
on the Definition of Solicitation under Rules G–37
and G–38 (June 8, 2006), available at https://
msrb.org/msrb1/rules/notg38.htm.
258 This exception, which is responsive to
commenters’ concerns, is a modification of our
proposal. As discussed below, we also eliminated
an exception in our proposal that would have
applied to ‘‘related persons’’ of the adviser and, if
such ‘‘related person’’ were a company, an employee
of the ‘‘related person.’’ See Proposing Release, at
section II.A.3(b).
259 See Proposing Release, at section II.A.3(b).
260 Id. at sections I and II.A.3(b).
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advisers allegedly made significant
payments to placement agents and other
intermediaries in order to influence the
award of advisory contracts.261 We
noted that government authorities in
New York and other jurisdictions have
prohibited or are considering limiting or
prohibiting the use of consultants,
solicitors, or placement agents by
investment advisers to solicit
government business.262 We considered
the MSRB’s experience with solicitors,
which ultimately led it to ban municipal
securities dealers from hiring
consultants to solicit government clients
after concluding that less restrictive
approaches were ineffective to prevent
circumvention of MSRB rule G–37.263
We recalled comment letters we
received in 1999 from advisers asserting
that they should not be held
at section II.A.3(b).
Since our proposal, a few State and local
governments have undertaken actions to prohibit or
regulate pay to play practices involving placement
agents in response to concerns about to pay to play
activities in their jurisdictions. For example, New
York City Comptroller John C. Liu announced
reforms relating to how the New York City pension
funds make investments (including prohibitions on
gifts and campaign contributions, strict rules on
employees of the Office of New York City
Comptroller, employees and trustees of the New
York City pension systems, fund managers, and
placement agents, and an expansion of the ban on
private equity placement agents to include
placement agents to other types of funds while
providing an exclusion for legitimate placement
agents who provide value-added services). See
Office of the New York City Comptroller,
Comptroller Liu Announces Major Reforms to
Pension Fund Investments, Press Release, Feb. 18,
2010, available at https://www.comptroller.nyc.gov/
press/2010_releases/pr10-02-022.shtm. A bill was
introduced in California that would treat placement
agents soliciting government entity clients as
lobbyists and therefore restrict them from charging
contingency fees. See Assem. B. 1743, 2009–10
Leg., Reg. Sess. (Cal. 2010), available at https://
info.sen.ca.gov/pub/09-10/bill/asm/ab_1701-1750/
ab_1743_bill_20100208_introduced.html. See also
Cal. Gov’t. Code § 86205(f) (Deering 2010). Another
law was passed in California on an emergency basis
imposing new disclosure obligations and
prohibitions regarding placement agents. See
Assem. B. 1854, 2009–10 Leg., Reg. Sess. (Cal. 2010)
available at https://info.sen.ca.gov/pub/09-10/
statute/ch_0301-0350/ch_301_st_2009_ab_1584.
See also CalPERS, CalPERS Releases Placement
Agent Disclosures, Press Release, Jan. 14, 2010,
available at https://www.calpers.ca.gov/
index.jsp?bc=/about/press/pr-2010/jan/agentdisclosures.xml. (discussing recent actions by
CalPERS to make public more than 600 placement
agent disclosures from the fund’s external
managers).
263 See Proposing Release, at n.130 and
accompanying text. See also MSRB Letter (‘‘Due to
concerns regarding questionable practices by some
consultants and a determination by the MSRB that
it would be in the public interest to make the
process of soliciting municipal securities business
fully subject to the MSRB rules of fair practice and
professionalism, the MSRB rescinded its original
rule in 2005 and adopted new Rule G–38, on
solicitation of municipal securities business, to
prohibit dealers from using paid third-party
consultants to obtain municipal securities business
on their behalf.’’).
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262 Id.
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41037
accountable for the political
contributions of their third-party
solicitors whom, they asserted, advisers
lacked the ability to control.264
The record before us raised deeply
troubling concerns about advisers’ use
of third-party solicitors to engage in pay
to play activities.265 We were concerned
that a rule that failed to address the use
of these solicitors would be ineffective
were advisers simply to begin using
solicitors and placement agents that
have made political contributions or
payments funded in part or in whole by
the fees they receive from advisers.266
Therefore, we proposed to prohibit
advisers from engaging third parties to
solicit government clients on their
behalf.267 In doing so, we requested
comments on alternative approaches we
could take.268 We wanted to know
whether there might be a more effective
means to accomplish our objectives, or
means that would be less restrictive.
We received a large number of
comments on this question. We received
letters from the New York State
Comptroller and New York City
Comptroller that expressed strong
support for the ban on using third
264 In 1999, the Commission proposed a similar
rule, which also would have been codified as rule
206(4)–5 under the Advisers Act, had it been
adopted. See Political Contributions by Certain
Investment Advisers, Investment Advisers Act
Release No. 1812 (Aug. 4, 1999) [64 FR 43556 (Aug.
10, 1999)] (‘‘1999 Proposing Release’’). Comments
on that proposal received electronically (comment
file S7–19–99) are available at https://www.sec.gov/
rules/proposed/s71999.shtml. Among the
commenters on the 1999 Proposing Release who
argued that advisers should not be held accountable
for the political contributions of their third-party
solicitors are: Comment Letter of Davis Polk (Nov.
1, 1999); Comment Letter of Legg Mason (Nov. 1,
1999); Comment Letter of MSDW (Nov. 1, 1999). At
least one commenter on our 2009 proposal,
although opposing the proposed third-party
solicitor ban, took the same view. See MFA Letter
(‘‘We strongly agree with the SEC’s comment in the
Release that ‘‘covered associates’’ should not
include employees of entities unaffiliated with an
investment adviser, such as the employees of a
third-party placement agent. An investment adviser
would not have the authority or capability to
monitor and restrict political contributions made by
individuals not employed by the adviser.’’).
265 See Proposing Release, at section I; section I
of this Release. Moreover, ‘‘no smoking gun is
needed where, as here, the conflict of interest is
apparent, the likelihood of stealth great, and the
legislative purpose prophylactic.’’ Blount, 61 F.3d at
945.
266 See Proposing Release, at section II.A.3(b).
Some commenters have supported this approach.
See, e.g., Fund Democracy/Consumer Federation
Letter (‘‘Permitting advisers to circumvent pay-toplay restrictions by hiring solicitors would
eviscerate the heart of the direct prohibition against
advisers’ bribing politicians in return for money
management contracts.’’). We also noted
commenters’ concerns regarding the difficulties
advisers face in monitoring the activities of their
third-party solicitors. See Proposing Release, at
section II.A.3(b).
267 See Proposing Release, at section II.A.3(b).
268 See id.
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parties to solicit government plans.269
One commenter supporting the ban
pointed out the key role that placement
agents have played in pay to play
practices.270 It expressed concern that
adopting the rule without the ban would
exacerbate the problem by placing more
pressure on advisers to pay ‘‘wellconnected’’ placement agents for access
since the advisers will be limited in
their contributions.271 Another
commenter expressed the view that ‘‘the
most egregious violations of the public
trust in this area have come from
placement agents and those seeking
finder’s fees. The outright ban on their
use to deter pay-to-play schemes is
entirely appropriate.’’ 272
Most commenters, including many
representing advisers, broker-dealers,
placement agents and solicitors, and
some government officials, however,
strongly opposed the ban. Many
asserted that solicitors, consultants and
placement agents provide valuable
services both for advisers seeking clients
and for the public pension plans that
employ them and that banning their use
would have several deleterious
effects.273 Several claimed that the rule
would favor banks because banks are
excluded from the definition of
‘‘investment adviser’’ under the Advisers
Act and therefore are not subject to the
Commission’s rules, including rule
206(4)–5.274 Others claimed the rule
269 DiNapoli Letter; Thompson Letter (as
indicated in note 262 above, NYC Comptroller Liu
recently announced his office’s approach to thirdparty solicitors).
270 Fund Democracy/Consumer Federation Letter.
271 Id.
272 Common Cause Letter. See also Cornell Law
Letter (generally supporting the prohibition on
using third-party solicitors ‘‘given that third-party
solicitors have played a central role in each of the
enforcement actions against investment advisors
that the Commission has brought in the past several
years involving pay-to-play schemes.’’).
273 See, e.g., Comment Letter of Senator
Christopher J. Dodd (Feb. 2, 2010) (‘‘Dodd Letter’’);
NY City Bar Letter; Dechert Letter; ABA Letter;
Comment Letter of Teacher Retirement System of
Texas (Oct. 12, 2009); Comment Letter of Bryant
Law (Oct. 9, 2009) (‘‘Bryant Law Letter’’); Comment
Letter of Probitas Partners (Oct. 6, 2009) (‘‘Probitas
Letter’’); Comment Letter of Larry Simon (Oct. 6,
2009) (‘‘Simon Letter’’); Comment Letter of
MarketCounsel, LLC (Oct. 6, 2009); ICI Letter;
Comment Letter of Colorado Public Employees’
Retirement Association (Oct. 6, 2009); Skadden
Letter.
274 See Advisers Act section 202(a)(11)(A) [15
U.S.C. 80b–2(a)(11)(A)] (excepting from the
definition of ‘‘investment adviser,’’ and therefore
from regulation under the Advisers Act, ‘‘a bank, or
any bank holding company as defined in the Bank
Holding Company Act of 1956, which is not an
investment company * * *.’’). We discuss possible
competitive effects of our rule’s inapplicability to
banks in section VI of this Release. We believe that
the concerns the rule is designed to address, as
discussed throughout this Release, warrant its
adoption, notwithstanding these potential
competitive effects.
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would favor larger investment advisers
(which have internal marketing
departments) over smaller firms.275
Other commenters asserted the ban
would harm smaller pension funds that
do not have the resources to conduct a
search for advisers on their own, and
harm advisers that rely on the services
that placement agents provide.276 A
number of commenters argued that the
275 See, e.g., SIFMA Letter; IAA Letter; MFA
Letter; Comment Letter of National Conference on
Public Employee Retirement Systems (Oct. 6, 2009)
(‘‘NCPERS Letter’’); Comment Letter of European
Private Equity & Venture Capital Association (Sept.
9, 2009) (‘‘EVCA Letter’’); Seward & Kissel Letter;
Comment Letter of Sadis & Goldberg LLP (Oct. 2,
2009) (‘‘Sadis & Goldberg Letter’’); Comment Letter
of State of Wisconsin Investment Board (Aug. 31,
2009) (‘‘WI Board Letter’’); Comment Letter of the
Executive Director of Georgia Firefighters’ Pension
Fund, James R. Meynard, (Sept. 3, 2009) (‘‘GA
Firefighters Letter’’); Comment Letter of Minnesota
State Board of Investment (Sept. 8, 2009) (‘‘MN
Board Letter’’); Comment Letter of Illinois Public
Pension Fund Association (Sept. 29, 2009) (‘‘IL
Fund Association Letter’’); Comment Letter of
Melvyn Aaronson, Sandra March and Mona
Romain, Trustees of the Teachers’ Retirement
System of the City of New York (Oct. 1, 2009)
(‘‘NYC Teachers Letter’’); Comment Letter of the
Texas Association of Public Employee Retirement
Systems (Oct. 6, 2009) (‘‘TX Public Retirement
Letter’’); Comment Letter of the Pennsylvania Public
School Employees’ Retirement Board (Oct. 6, 2009)
(‘‘PA Public School Retirement Letter’’); Comment
Letter of the California State Association of County
Retirement Systems (Sept. 8, 2009) (‘‘CA Assoc. of
County Retirement Letter’’); Caplin & Drysdale
Letter; Comment Letter of Paul Ehrmann (Aug. 10,
2009) (‘‘Ehrmann Letter’’); Comment Letter of Joseph
Finn (Aug. 10, 2009) (‘‘Finn Letter’’); Comment
Letter of the Managing Partner of The Savanna Real
Estate Fund I, LLP, Nicholas Bienstock (Aug. 11,
2009) (‘‘Savanna Letter’’); Comment Letter of
Atlantic-Pacific Capital, Inc. (Aug. 12, 2009)
(‘‘Atlantic-Pacific Letter’’); Comment Letter of Tricia
Peterson (Aug. 14, 2009) (‘‘Peterson Letter’’);
Comment Letter of Devon Self Storage Holdings
(US) LLC (Aug. 21, 2009) (‘‘Devon Letter’’);
Comment Letter of Thomas Capital Group, Inc.
(Aug. 24, 2009) (‘‘Thomas Letter’’); Comment Letter
of Stephen R. Myers (Aug. 26, 2009) (‘‘Myers
Letter’’); Comment Letter of Chaldon Associates LLC
(Aug. 26, 2009) (‘‘Chaldon Letter’’); Comment Letter
of The Meridian Group (Aug. 26, 2009) (‘‘Meridian
Letter’’); Comment Letter of Benedetto, Gartland &
Company, Inc. (Sept. 30, 2009) (‘‘Benedetto Letter’’);
Comment Letter of the Partners of CSP Securities,
LP and Capstone Partners, LP (Sept. 17, 2009)
(‘‘Capstone Letter’’); Comment Letter of Presidio
Partners LLC Managing Partner Alan R. Braxton
(Sept. 21, 2009) (‘‘Braxton Letter’’); Comment Letter
of Littlejohn & Co., LLC (Sept. 14, 2009) (‘‘Littlejohn
Letter’’); Comment Letter of Alta Communications
(Sept. 18, 2009) (‘‘Alta Letter’’); Comment Letter of
Charles River Realty Investors LLC (Sept. 23, 2009)
(‘‘Charles River Letter’’); Comment Letter of W.
Allen Reed (Sept. 19, 2009) (‘‘Reed Letter’’);
Comment Letter of Glovista Investments LLC (Sept.
23, 2009) (‘‘Glovista Letter’’); Comment Letter of The
Blackstone Group (Sept. 14, 2009) (‘‘Blackstone
Letter’’); Park Hill Letter. Two commenters noted
that the ban would result in less transparency as
these services go ‘‘in-house.’’ CalPERS Letter; Bryant
Law Letter. Others commented on the effects on
minority and women-owned firms. See, e.g., NYC
Teachers Letter, Myers Letter; GA Firefighters
Letter; MN Board Letter; Blackstone Letter.
276 See, e.g., Dodd Letter; NY City Bar Letter;
Dechert Letter; ABA Letter; Probitas Letter; Seward
& Kissel Letter; MFA Letter.
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prohibition would reduce competition
by reducing the number of advisers
competing for government business,277
and limit the universe of investment
opportunities presented to public
pension funds.278
Many of these commenters conceded
that there is a problem with placement
agents and other intermediaries, but
asserted it is caused by a few bad actors,
for which an entire industry should not
be penalized.279 A common theme
among many commenters was that the
rule failed to distinguish ‘‘illegitimate’’
consultants and placement agents from
the ‘‘legitimate’’ ones who provide an
important service.280
We believe that many of the
comments overstate the likely
consequences of adoption of the rule.
First, the rule will not prevent public
pension plans from hiring their own
consultants—i.e., using their own
resources—to assist them in their search
for an investment adviser.281 These
consultants would have access to
information about smaller advisers
whose services may be appropriate for
the plan. Many public pension plans
already make—or are required to
make—specific accommodations for socalled ‘‘emerging money managers’’ that
otherwise may have difficulty getting
noticed by public pension plans.282
277 See, e.g., Seward & Kissel Letter; Meridian
Letter; NY City Bar Letter; Probitas Letter; Simon
Letter; MFA Letter.
278 See, e.g., SIFMA Letter; IAA Letter; Strategic
Capital Letter; Alta Letter; Benedetto Letter;
Comment Letter of Jim Glantz (Sept. 24, 2009)
(‘‘Glantz Letter’’); Comment Letter of Venera
Kurmanaliyeva (Sept. 15, 2009) (‘‘Kurmanaliyeva
Letter’’); Park Hill Letter.
279 See, e.g., Comment Letters of Brady Pyeatt
(Aug. 4, 2009) & (Oct. 6, 2009); Comment Letter of
Andrew Wang (Aug. 10, 2009); Comment Letter of
Monomoy Capital Management, LLC (Aug. 25,
2009) (‘‘Monomoy Letter’’); Comment Letter of Ted
Carroll (Aug. 4, 2009); Comment Letter of James C.
George (Sept. 10, 2009) (‘‘George Letter’’); Comment
Letter of Ariane Capital Partners LLC (Sept. 17,
2009); Blackstone Letter; Comment Letter of Nancy
Fossland (Sept. 16, 2009); Comment Letter of
Steven A. Friedmann (Sept. 14, 2009); Comment
Letter of Keith P. Harney (Sept. 15, 2009); Comment
Letter of Robert F. Muhlhauser III (Sept. 14, 2009);
Comment Letter of XT Capital Partners, LLC (Sept.
30, 2009); CapLink Letter.
280 See, e.g., Bryant Law Letter; Comment Letter
of Hedgeforce (Oct. 6, 2009) (‘‘Hedgeforce Letter’’).
281 See Fund Democracy/Consumer Federation
Letter (‘‘The proposed ban would ‘‘deny access’’ to
nothing. There is nothing [in the proposed rule]
preventing pension funds from retaining their own
consultants whose sole responsibility is to the
pension fund and its beneficiaries.’’).
282 See, e.g., Randy Diamond, CalPERS CIO Joe
Dear says Emerging Managers Don’t Need
Placement Agents, Pensions & Investments, Feb. 24,
2010, available at https://www.pionline.com/article/
20100224/REG/100229965; Michael Marois,
CalPERS, Blackstone Clash over Placement Agent
‘‘Jackpot’’ Fees, Bloomberg (Apr. 7, 2010), available
at https://www.bloomberg.com/apps/
news?pid=newsarchive&sid=acPNrTn1q7pw
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Second, these commenters failed to
consider the potentially significant costs
of hiring consultants and placement
agents,283 which already may make
them unavailable to smaller advisers.
Eliminating the cost of pay to play may,
in fact, provide greater access to pension
plans by those advisers which are
unable to afford the costs of direct or
indirect political contributions or
placement agent fees.284 We expect that
prohibiting pay to play may reduce the
costs to plans and their beneficiaries of
inferior asset management services
arising from adviser selection based on
political contributions rather than
(quoting CalPERS CIO Joe Dear, ‘‘There’s clear
evidence in past practice that it’s possible to
develop an investment relationship with us by
making a normal approach, without the assistance
of a contingent-paid placement agent.’’); Ohio Pub.
Employees Ret. Sys., Ohio-Qualified and Minority
Manager Policy (May 2006), available at https://
www.opers.org/pdf/investments/policies/
Ohio-Qualified-Minority-Manager-Policy.pdf;
Teachers’ Ret. Sys. of the State of Ill., Fiscal Year
2009 Annual Report on the use of Women, Minority
and Disabled-Owned (W/MBE) Investment Advisors
and Broker/Dealers (Aug. 31, 2009), available at
https://trs.illinois.gov/subsections/investments/
minorityrpt.pdf; Md. State Ret. and Pension Sys.,
Terra Maria: The Maryland Developing Manager
Program, available at https://www.sra.state.md.us/
Agency/Investment/Downloads/
TerraMariaDevelopingManagerProgramDescription.pdf; Thurman V. White, Jr., Progress
Inv. Mgmt. Co., Successful Emerging Manager
Strategies for the 21st Century, 3 (2008), available
at https://www.progressinvestment.com/content/
files/successful_emerging_manager_strategies.pdf
(containing a ‘‘representative list of known U.S.
Pension Plans that have committed assets to
emerging manager strategies’’).
283 One commenter made a similar point: ‘‘The
proposed ban would simply replace the indirect
cost of placement agents incurred by pension plan
sponsors with the direct cost of hiring their own
placement agents—without the conflict of interest
and potential for abuse that relying on advisers’
placement agents creates. It is not the cost of
independent advice that the Commission has not
accounted for in its proposal, but the cost of
conflicts that critics have failed to acknowledge in
their analysis.’’ Fund Democracy/Consumer
Federation Letter.
284 At least one commenter agreed. See Butler
Letter (‘‘[W]e find some evidence that the pay to
play practices by underwriters [before rule G–37
was adopted] distorted not only the fees, but which
firms were allocated business. The current proposal
mentions that pay to play practices may create an
uneven playing field among investment advisers by
hurting smaller advisers that cannot afford to make
political contributions. We find evidence that is
consistent with this view [in our research on pay
to play by municipal underwriters]. During the pay
to play era, municipal bonds were underwritten by
investment banks with larger underwriting market
shares compared to afterward. One interpretation of
this result is that smaller underwriters were passed
over in favor of larger underwriters (who
presumably had deeper pockets for political
contributions).’’). As we indicated in the Proposing
Release, pay to play practices may hurt smaller
advisers that cannot afford the required
contributions. Curtailing pay to play arrangements
enables advisory firms, particularly smaller
advisory firms, to compete on merit, rather than
their ability or willingness to make contributions.
See Proposing Release, at sections I and IV.
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investment considerations.285 Finally,
commenters failed to identify any
meaningful way in which our rule might
distinguish ‘‘legitimate’’ from
‘‘illegitimate’’ solicitors or placement
agents. Even solicitors and placement
agents that engage in pay to play may
appear to operate ‘‘legitimately.’’ 286
Some commenters suggested
alternatives to our proposed ban to
address our concern that pay to play
activities are often carried out through
or with the assistance of third parties.287
Several commenters, for example,
suggested that we instead require greater
disclosure by advisers of payments to
solicitors.288 Such an approach could be
285 See Tobe Letter (describing an underperforming money manager that was fired after the
commenter, a pension official, began to inquire into
how it was selected); Weber Letter (‘‘I have seen
money managers awarded contracts with our fund
which involved payments to individuals who
served as middlemen, creating needless expense for
the fund. These middlemen were political
contributors to the campaigns of board members
who voted to contract for money management
services with the companies who paid them as
middlemen.’’).
286 See Blount, 61 F.3d at 944 (‘‘actors in this field
are presumably shrewd enough to structure their
relations rather indirectly’’).
287 We note that, in addition to the alternatives
discussed below, some commenters called for
approaches outside the scope of our authority, such
as an outright ban on all political contributions by
third-party solicitors, the imposition of criminal
penalties, or modification of the structure of
pension boards. See, e.g., Monomoy Letter (arguing
that the Commission or the appropriate criminal
authority should mandate jail time for public
officials and intermediaries where the official gets
a benefit from a public fund investment in a
particular fund, that all managers of intermediaries
who receive fees in such transactions should be
banned from the financial services industry for life,
and that all members of the general partner
(manager) of the fund in which the investment is
made be banned from the financial services
industry for life); NCPERS Letter (arguing that the
most effective method of eliminating pay to play is
by having multiple trustees on public pension
boards); Thomas Letter (suggesting that stronger
internal control procedures, segregation of duties
and dispersed or committee approval of granting
pension business could help prevent pay to play
activities, each of which historically has involved
a complicit senior public plan fund official);
Comment Letter of the Massachusetts Pension
Reserves Investment Management Board (Aug. 26,
2009) (‘‘PRIM Board Letter’’); Preqin Letter I
(acknowledging that it is outside the remit of the
Commission, but arguing that there should be better
oversight of public pension funds, and investment
committees should consist of a minimum number
of members in order to prevent a sole official being
responsible for the investment-decision process);
Triton Pacific Letter (arguing that the Commission
should adopt regulation of pension officials who are
often responsible for initiating pay to play
arrangements).
288 Several commenters urged us to require
advisers to disclose to clients their payments to
third-party solicitors and placement agents. See,
e.g., ABA Letter; 3PM Letter; ICI Letter; NY City Bar
Letter; Comment Letter of Forum Capital Securities,
LLC (Oct. 5, 2009) (‘‘Forum Letter’’); Jones Day
Letter; CapLink Letter. Some asserted that existing
disclosure requirements, such as those included in
the Commission’s investment adviser cash
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helpful to give plan fiduciaries
information necessary for them to
satisfy their legal obligations and
uncover abuses,289 but it would not be
useful when plan fiduciaries themselves
are participants in the pay to play
activities.290 In addition, as one
commenter pointed out, the MSRB had
already sought unsuccessfully to
address the problem of placement
agents and consultants engaging in pay
to play activities on their principals’
behalf through mandating greater
disclosure.291
solicitation rule, are sufficient to address pay to
play. See, e.g., Comment Letter of Steven
Rubenstein (Aug. 17, 2009) (‘‘Rubenstein Letter’’)
(noting that Advisers Act rule 206(4)–3 [17 CFR
275.206(4)–3], the ‘‘cash solicitation rule,’’ is
adequate as is, but ‘‘just needs to be followed’’);
Thomas Letter (supporting ‘‘enforcement of existing
disclosure rules’’); Chaldon Letter (arguing that, in
the scandals that have recently occurred, if the fee
sharing arrangements had been disclosed to pension
fund boards, no law or regulation would have been
violated, and that third-party marketers should
adhere to current law instead of banning a
legitimate business practice); Comment Letter of
Ray Wirta (Sept. 4, 2009) (arguing that all that is
necessary is that penalties should be heightened,
enforcement stepped up and results highly
publicized); Arrow Letter (arguing that enforcement
of the Advisers Act and FINRA requirements have
ensured lawful and ethical business practices for
decades); 3PM Letter (arguing that the rule’s scope
could be extended to include various additional
disclosures). But we do not believe, for the reasons
described above, that enforcement of existing
obligations alone is sufficient to deter pay to play
activities.
289 Some public pension plans have adopted
policies requiring advisers they hire to disclose
information about placement agents, including their
political connections. See, e.g., Cal. Pub. Employees
Ret. Sys., CalPERS Adopts Placement Agent
Policy—Requires Disclosure of Agents, Fees, Press
Release (May 11, 2009), available at https://
www.calpers.ca.gov/index.jsp?bc=/about/press/
pr-2009/may/adopts-placement-agent-policy.xml.
290 For examples of cases in which plan
fiduciaries themselves have allegedly participated
in pay to play activities involving placement agents,
see New York v. Henry ‘‘Hank’’ Morris and David
Loglisci, Indictment No. 25/2009 (NY Mar. 19, 2009)
(a public official was alleged to be a beneficiary of
the pay to play activities); SEC v. Paul J. Silvester,
et al., Litigation Release No. 16759, Civil Action No.
3:00–CV–19411 DJS (D. Conn. 2000) (former
Connecticut State Treasurer was alleged to be a
beneficiary of a pay to play scheme in which an
investment adviser to a private equity fund had
paid third-party solicitors to obtain public pension
fund investments in the fund). See also Proposing
Release, at n.49 (discussing additional reasons why
we believe a disclosure approach would not
effectively address our concerns regarding pay to
play activities).
291 Cornell Law Letter (‘‘For example, after
concluding that required disclosure was neither
adequate to prevent circumvention nor consistently
being made, the [MSRB] amended its own rules on
pay-to-play practices in the municipal securities
markets to impose a complete ban on the use of
third-party consultants to solicit government
clients.’’ (citations omitted)). See also 3PM Letter
(acknowledging that, although increased
transparency by all parties involved in the
investment process who might have the ability to
exert influence, including advisers, third-party
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Other commenters recommended that
we rely on voluntary industry codes of
conduct.292 But we believe, in light of
the growing body of evidence of
advisers’ use of third-party solicitors to
engage in pay to play activities we
describe above, that voluntary actions
are insufficient to deter pay to play,
which may yield lucrative management
contracts.293 As we discuss above, pay
to play involves a ‘‘collective action’’
problem that is unlikely to be resolved
by voluntary actions.294 Elected officials
who accept contributions from State
contractors may believe they have an
advantage over their opponents who
foreswear the contributions, and firms
that do not ‘‘pay’’ may fear that they will
lose government business to those that
do.295
Other commenters recommended that
we amend our rules to require that
advisers amend their codes of ethics to
monitor contributions by third-party
solicitors.296 But advisers using thirdparty solicitors to circumvent pay to
play restrictions are well aware of these
payments, and are unlikely to be
deterred by a monitoring requirement.
In addition, adviser codes of ethics are
unlikely to be a sufficient means to
induce third-party solicitors to be
marketers, public officials or other trustees, etc., is
necessary to minimize the adverse effects of pay to
play, the issue will not be completely solved by
disclosure).
292 See, e.g., MVision Letter (arguing that selfregulatory initiatives such as the EVCA’s Code of
Conduct for Placement Agents are working and that
many public pension plans’ own anti-pay to play
policies have been successful); EVCA Letter
(describing its Code of Conduct that prohibits pay
to play and is supported by various stakeholders
and arguing that it, along with strong punishment
of wrongdoers, should restore confidence in the
process). Another commenter suggested a code of
conduct enforceable by regulators. Comment Letter
of Charlie Eaton on behalf of a Coalition of
Professional Institutional Placement Agents (Sept.
9, 2009) (proposing an industry Code of Conduct
that could be enforced by FINRA and the
Commission, which should ban firms that do not
adhere from doing business with all potential
investors, public and private). In our view, the rule
we are adopting today not only essentially serves
this purpose, but more appropriately reflects
prohibitions we, instead of others, have determined
appropriately address our concerns.
293 See Proposing Release, at sections I and
II.A.3(b). See also section I of this Release.
294 See supra note 58 and accompanying text.
295 See Blount, 61 F.3d at 945–46 (describing the
parallel dynamics applicable in municipal
underwriting, ‘‘As beneficiaries of the practice,
politicians vying for State or local office may be
reluctant to stop it legislatively; some, of course,
may seek to exploit their rivals’ cozy relation with
bond dealers as a campaign issue, but if they refuse
to enter into similar relations, their campaigns will
be financially handicapped. Bond dealers are in a
still worse position to initiate reform: Individual
firms that decline to pay will have less chance to
play, and may even be the object of explicit boycott
if they do.’’).
296 See, e.g., ABA Letter; 3PM Letter; ICI Letter;
NY City Bar Letter; Forum Letter; Jones Day Letter.
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transparent about their own pay to play
activities.
Instead of suggesting alternative
approaches, other commenters urged us
to apply the rule more narrowly by
exempting from the ban solicitors that
are registered broker-dealers or
associated persons of broker-dealers.297
Some were concerned that the rule
would interfere with traditional
distribution arrangements of mutual
funds and private funds, which are
usually distributed by registered brokerdealers that may be compensated by the
adviser in some form.298 Many argued
that registration as a broker-dealer
generally differentiates placement
agents that provide ‘‘legitimate’’ services
from those that merely offer political
influence.299 Others expressed concern
that some broker-dealer firms that rely
on placement agent business could be
harmed.300 We recognize that services
that commenters have identified as
beneficial would typically require
broker-dealer registration. But
registration under the Exchange Act
does not preclude a broker-dealer from
participating in pay to play practices—
MSRB rules G–37 and G–38 do not
297 See, e.g., Davis Polk Letter; Comment Letter of
UBS Securities LLC (Oct. 2, 2009) (‘‘UBS Letter’’).
298 See, e.g., SIFMA Letter; NY City Bar Letter;
Monomoy Letter; IAA Letter. Mutual fund
distribution fees are typically paid by the fund
pursuant to a 12b–1 plan, and therefore generally
would not constitute payment by the fund’s adviser.
As a result, such payments would not be prohibited
by rule 206(4)–5 by its terms. Where an adviser
pays for the fund’s distribution out of its ‘‘legitimate
profits,’’ however, the rule would generally be
implicated. For a discussion of a mutual fund
adviser’s ability to use ‘‘legitimate profits’’ for fund
distribution, see Bearing of Distribution Expenses
by Mutual Funds, Investment Company Act Release
No. 11414 (Oct. 28, 1980) [45 FR 73898 (Nov. 7,
1980)] (explaining, in the context of the prohibition
on the indirect use of fund assets for distribution,
unless pursuant to a 12b–1 plan, ‘‘[h]owever, under
the rule there is no indirect use of fund assets if
an adviser makes distribution related payments out
of its own resources * * *. Profits which are
legitimate or not excessive are simply those which
are derived from an advisory contract which does
not result in a breach of fiduciary duty under
section 36 of the [Investment Company] Act.’’). For
private funds, third parties are often compensated
by the adviser or its affiliated general partner and,
therefore, those payments are subject to the rule.
Structuring such a payment to come from the
private fund for the purpose of evading the rule
would violate the rule. See Rule 206(4)–5(d).
299 See, e.g., Bryant Law Letter; Hedgeforce Letter;
Comment Letter of Girard Miller (Aug. 8, 2009);
Comment Letter of Frank Schmitz (Aug. 11, 2009)
(‘‘Schmitz Letter’’); Atlantic-Pacific Letter;
Rubenstein Letter; Thomas Letter; Monomoy Letter;
MVision Letter; Comment Letter of Lime Rock
Management (Sept. 28, 2009); Benedetto Letter;
Strategic Capital Letter; Comment Letter of Portfolio
Advisors, LLC (Oct. 2, 2009) (‘‘Portfolio Advisors
Letter’’); UBS Letter; Comment Letter of Brian
Fitzgibbon (Oct. 5, 2009); Comment Letter of
GenNx360 Capital Partners, L.P. (Oct. 5, 2009).
300 Comment Letter of the National Association of
Independent Broker-Dealers (Oct. 5, 2009).
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apply, for example, to broker-dealers
soliciting investments on behalf of
investment companies or private
funds.301 Thus, amending our rule to
limit third parties soliciting
governments to broker-dealers registered
under the Exchange Act would not
achieve the prophylactic purpose of this
rulemaking. We believe that our
approach is appropriate in light of the
concerns we are seeking to address.302
Several commenters proposed that we
achieve our goals by permitting advisers
to engage solicitors and placement
agents that are registered broker-dealers
and subject to rules similar to those
adopted by the MSRB.303 One asserted
that such rules would be ‘‘a logical
extension of the already-existing
regulatory scheme governing brokerdealers.’’ 304 Another agreed, arguing
that such rules would be consistent with
the approach the MSRB took when it
adopted MSRB rule G–38, the effect of
which was to sweep ‘‘all solicitors of
municipal business (underwriting, sales
and advisory) into the broker-dealer
registration regime’’ where they would
be subject to oversight of a registered
broker-dealer and are required to
conform their municipal securities
activities to applicable MSRB rules,
301 At least one commenter suggested that there
are ‘‘inherent’’ safeguards in the broker-dealer
regulatory regime sufficient to protect against pay
to play practices. See, e.g., ABA Letter. But the
broker-dealer regulatory regime does not
specifically address pay to play activities, as
demonstrated by the MSRB’s adoption of rules G–
37 and G–38.
302 We acknowledge that there are costs
associated with our rule. For further analysis of
these, along with the benefits, see sections I and IV
of this Release.
303 Skadden Letter (‘‘The Commission and FINRA
could directly impose and enforce restrictions on
such broker-dealers.’’); Davis Polk Letter
(‘‘Registered broker-dealers that provide legitimate
placement agent services could be required by the
Commission to comply with ‘‘pay-to-play’’
restrictions’’); Credit Suisse Letter (preclude an
investment adviser from using a placement agent
that is not subject to pay to play restrictions
analogous to rule G–37); Comment Letter of the
President of M Advisory Group J. Daniel Vogelzang
(Sept. 18, 2009) (‘‘M Advisory Letter’’) (treat ‘‘[a]ll
placement agents, investment advisers and
consultants * * * exactly the same regarding
prohibited political contributions; i.e., a two-year
ban on doing business with any governmental
agency to which a prohibited political contribution
is made.’’). See also Comment Letter of Hudson
Capital Management (NY), L.P. (Oct. 5, 2009)
(suggesting Commission take measures to properly
license and regulate third-party solicitors); SIFMA
Letter (‘‘The pay-to-play and political activity of
registered placement agents involved in soliciting
government investment could * * * be directly
regulated under the Exchange Act.’’). We believe our
rule, as adopted, which allows advisers to pay
certain regulated third parties to solicit government
clients on their behalf, addresses these concerns.
See infra notes 312–26 and accompanying text.
304 Davis Polk Letter.
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including MSRB rule G–37.305 Others
suggested we could similarly achieve
our goals by permitting advisers to
engage as solicitors registered
investment advisers that are themselves
subject to pay to play restrictions under
an Advisers Act rule.306
We are persuaded by these comments
and have decided to revise the proposed
rule to permit advisers to make
payments to certain ‘‘regulated persons’’
to solicit government clients on their
behalf.307 As described in more detail
below, ‘‘regulated persons’’ include
certain broker-dealers and registered
investment advisers that are themselves
subject to prohibitions against
participating in pay to play practices
and are subject to our oversight and, in
the case of broker-dealers, the oversight
of a registered national securities
association, such as FINRA.308 As one
commenter observed, ‘‘the Commission
would have the direct authority to
determine these restrictions as well as
the oversight, control and enforcement
of penalties over any violations. The
restrictions could be tailored to operate
with the same underlying purpose and
effect on [solicitors] as the ‘‘pay-to-play’’
restrictions imposed on investment
305 SIFMA Letter (‘‘Although Rule G–38(a)
specifically prohibits a municipal dealer from
paying a fee to a nonaffiliated person for solicitation
of municipal securities business, the policies
underlying Rule G–38 were to bring solicitors
within the purview of the Federal securities laws—
not to exclude the involvement of registered brokerdealers, including those registered broker-dealers
not affiliated with advisers and private funds.’’). See
also Monument Group Letter (‘‘We believe that
MSRB Rule G–38 is not analogous to the proposed
rule. Rule G–38 permits a broker-dealer that is
unaffiliated with an issuer to market that issuer’s
securities to a public pension plan or any other
investor. Proposed Rule 206(4)–5(a)(2)(i) prevents
this and seeks to entirely disintermediate the
process between the issuer of a security and the
ultimate investor.’’); Credit Suisse Letter (‘‘[W]e
strongly believe that a more complete analogy to the
MSRB Pay-to-Play Rules would not preclude
regulated broker-dealers from performing placement
agent services in the context of municipal investors,
as the Proposed Rule would do. Notably, the MSRB
Pay-to-Play Rules do not preclude SEC-registered
broker-dealers from acting as placement agents to
municipal issuers. Instead, the MSRB Pay-to-Play
Rules subject such placement agents to ‘‘pay-toplay’’ restrictions and requirements and preclude
them from retaining unregulated third-party finders
and solicitors.’’).
306 See, e.g., IAA Letter.
307 See Rule 206(4)–5(a)(2)(i).
308 Rule 206(4)–5(f)(9). See supra note 85 (noting
that, in this Release, we will refer directly to
FINRA, currently the only registered national
securities association). As noted below, under the
definition of ‘‘regulated persons’’ as it applies to
brokers, the Commission must find, by order, that
a registered national securities association’s pay to
play rule applicable to such brokers imposes
substantially equivalent or more stringent
restrictions on them than rule 206(4)–5 imposes on
investment advisers and that such rule is consistent
with the objectives of rule 206(4)–5. Rule 206(4)–
5(f)(9)(ii)(B).
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advisers.’’ 309 We believe that the
application of such rules would provide
an effective deterrent to these solicitors
or placement agents from participating
in pay to play arrangements because
political contributions or payments
would subject solicitors to similar
consequences, as discussed below.310
Because rule 206(4)–5 prohibits an
adviser from compensating a registered
adviser solicitor for solicitation
activities if that adviser solicitor does
not meet the definition of ‘‘regulated
person,’’ the adviser that hired the
solicitor must immediately cease
compensating a solicitor that no longer
meets these conditions.311
In light of our decision to permit
advisers to make payments to certain
‘‘regulated persons,’’ described below, to
solicit government clients on their
behalf, we no longer believe that our
proposed exception from the
prohibition on advisers paying thirdparty solicitors for payments to related
persons and employees of related
person companies of the adviser is
necessary.312 We had proposed the
exception to enable advisers to
compensate these persons for
government entity solicitation activities
because we recognized there may be
efficiencies in allowing advisers to rely
Polk Letter.
group of commenters argued that
third-party solicitors should be treated as covered
associates—that is, their contributions should
trigger the two-year ban for advisers that hire them.
See, e.g., ABA Letter; 3PM Letter; ICI Letter; NY
City Bar Letter; Forum Letter; Jones Day Letter. In
explaining our rejection of this approach in the
Proposing Release, we noted that this approach—
which we included in our 1999 pay to play
proposal—was criticized by commenters at that
time. See Proposing Release, at section II.A.3(b).
They primarily argued that it was unfair to impute
the activities of third parties to advisers, especially
given what they perceived as the harsh
consequences caused by a triggering contribution—
i.e., a two-year time out imposed on the adviser. See
id. They further argued that an approach in which
contributions by third-party solicitors triggered a
two-year time out for an adviser would create overburdensome compliance challenges because the
adviser could not meaningfully control the
contribution activities of such third parties. See id.
We continue to be sympathetic to these concerns
and believe that an approach in which a
contribution by a third party triggered a two-year
time out for the adviser that hires the third party
as a solicitor could lead to unfair consequences.
See, e.g., Capstone Letter; Monument Group Letter;
Park Hill Letter. For example, if a solicitor gives a
triggering contribution in order to assist one client,
we are concerned about the harsh result that such
a contribution could have on all of the solicitor’s
other clients seeking business with the same
prospective government entity client.
311 It would be a violation of the rule for an
adviser to compensate a third party for solicitation
of government entity clients at any time that third
party did not meet the definition of ‘‘regulated
person,’’ regardless of whether the ‘‘regulated
person’’ failed to meet the definition at the time it
was hired or subsequently.
312 See Proposing Release, at section II.A.3(b).
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309 Davis
310 Another
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41041
on these particular types of persons to
assist them in seeking clients. We
requested comment regarding whether
the exception would undermine the
rule’s efficacy by allowing advisers to
compensate certain employees of related
person companies whose contributions
would not have triggered the two-year
time out. Although we did not receive
comment specifically addressing our
concern,313 we believe the approach we
are adopting that allows advisers to pay
‘‘regulated persons’’ to solicit
government entities on their behalf will
still allow advisers to use employees of
certain related companies—i.e., of those
related companies that qualify as
‘‘regulated persons’’—as solicitors.314
(1) Registered Broker-Dealers
Registered national securities
association rules of similar scope and
consequence as the rule we are today
adopting could sufficiently satisfy the
concerns that led us to propose to
prohibit advisers from paying brokers to
solicit potential government clients.
Advisers could not easily use placement
agents covered by such rules to
circumvent rule 206(4)–5. Under this
approach, placement agents would be
deterred from engaging in pay to play
directly on account of the registered
national securities association’s rules.
There would be no need for the
Commission to prove in an enforcement
action that a contribution by a
placement agent amounted to an
indirect contribution by the investment
adviser because the placement agent
itself could be charged with violating
the registered national securities
association’s rules. Therefore, as
adopted, rule 206(4)–5 allows an adviser
to compensate ‘‘regulated persons,’’
which includes registered brokers
subject to a registered national securities
313 One commenter asked that we clarify the
proposed exception for related parties (Sutherland
Letter) and another recommended a case-by-case
determination of whether independent contractors
may be eligible for the exception, due to concern
for life insurance agents who may not technically
have qualified as ‘‘employees’’ for purposes of the
exception (Skadden Letter). As noted, however, we
have eliminated this exception in favor of allowing
advisers to pay ‘‘regulated persons,’’ affiliated or not,
to solicit government clients on their behalf.
314 We acknowledge that some advisers may have
to bear certain additional costs of hiring outside
parties as a result of our elimination of our
proposal’s ‘‘related person’’ exception, which would
have allowed advisers to compensate related
persons that are not registered broker-dealers or
advisers for solicitation activities. For a discussion
of costs relating to the rule, see section IV of this
Release. But, we also note that the rule, as adopted,
does not favor an adviser with affiliates (which our
proposal would have allowed an adviser to use to
solicit on its behalf) over another adviser without
affiliates. Instead, our rule, as adopted, allows an
adviser to pay a ‘‘regulated person’’ affiliated or not,
to solicit on its behalf.
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association’s rules, for soliciting
government clients on its behalf.315 An
adviser may engage a registered broker
to solicit government clients on its
behalf so long as the broker continues to
meet the definition of ‘‘regulated
person’’ throughout its engagement as a
solicitor by the adviser.
For a broker-dealer to be a ‘‘regulated
person’’ under rule 206(4)–5, the brokerdealer must be registered with the
Commission and be a member of a
registered national securities association
that has a rule: (i) That prohibits
members from engaging in distribution
or solicitation activities if certain
political contributions have been made;
and (ii) that the Commission finds both
to impose substantially equivalent or
more stringent restrictions on brokerdealers than rule 206(4)–5 imposes on
investment advisers and to be consistent
with the objectives of rule 206(4)–5.316
We have included the requirement that
a broker-dealer, in order to qualify as a
regulated person, be subject to a pay to
play rule of a registered national
securities association of which it is a
member so that brokers seeking to act as
placement agents for investment
advisers are, in turn, adequately
deterred from engaging in pay to play
activities on behalf of those advisers by
such a rule.
FINRA has informed us that it is
preparing rules for consideration that
would prohibit its members from
soliciting advisory business from a
government entity on behalf of an
adviser unless they comply with
requirements prohibiting pay to play
activities.317 FINRA has said its rule
315 Rule 206(4)–5(a)(2)(i) (which prohibits
advisers and their covered associates from
providing or agreeing to provide, directly or
indirectly, payment to any third party other than a
regulated person to solicit a government entity for
investment advisory services on behalf of such
investment adviser). Rule 206(4)–5 defines a
‘‘regulated person’’ to include a ‘‘broker,’’ as defined
in section 3(a)(4) of the Securities Exchange Act of
1934 [15 U.S.C. 78c(a)(4)] or a ‘‘dealer,’’ as defined
in section 3(a)(5) of that Act [15 U.S.C. 78c(a)(5)],
that is registered with the Commission, and is a
member of a registered national securities
association registered under section 15A of that Act
[15 U.S.C. 78o–3], provided that (A) the rules of the
association prohibit members from engaging in
distribution or solicitation activities if certain
political contributions have been made; and (B) the
Commission finds that such rules impose
substantially equivalent or more stringent
restrictions on broker-dealers than [rule 206(4)–5]
imposes on investment advisers and that such rules
are consistent with the objectives of [rule 206(4)–
5]. The rule’s definition of ‘‘regulated person’’ also
includes certain investment advisers. See infra text
accompanying note 323.
316 Rule 206(4)–5(f)(9)(ii).
317 See Letter from Richard G. Ketchum,
Chairman & Chief Executive Officer, FINRA, to
Andrew J. Donohue, Director, Division of
Investment Management, U.S. Securities and
Exchange Commission (Mar. 15, 2010), available at
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would impose regulatory requirements
on member brokers 318 ‘‘as rigorous and
as expansive’’ as would be imposed on
investment advisers by rule 206(4)–5,
and that in developing its proposal it
intends to ‘‘draw closely upon all the
substantive and technical elements of
the SEC’s proposal as well as our
regulatory expertise in examining and
enforcing the MSRB rules upon which
the SEC’s proposal is based.’’ 319 The
rules, including any recordkeeping
requirements, would be enforced by
FINRA, which has substantial
experience enforcing MSRB rules G–37
and G–38.320
For the Commission to adopt a rule
prohibiting advisers from using
placement agents until FINRA adopts a
rule could impose substantial hardships
on a significant number of advisers and
solicitors that wrote to us. It could also
disrupt pension funds’ investment
opportunities. Therefore, as we discuss
in more detail below, we are delaying
application of the prohibition on
compensating third-party solicitors for
one year from the effective date of this
rule, in part to give FINRA time to
propose such a rule.321
(2) Registered Investment Advisers
We are also permitting advisers
covered by the rule to pay solicitors for
government clients that are registered
investment advisers subject to similar
limitations.322 Under the rule, a
‘‘regulated person’’ includes (in addition
https://www.sec.gov/comments/s7-18-09/s71809252.pdf (‘‘Ketchum Letter’’) (‘‘[w]e believe that a
regulatory scheme targeting improper pay to play
practices by broker-dealers acting on behalf of
investment advisers is * * * a viable solution to a
ban on certain private placement agents serving a
legitimate function’’). See also Letter from Andrew
J. Donohue, Director, Division of Investment
Management, U.S. Securities and Exchange
Commission, to Richard G. Ketchum, Chairman &
Chief Executive Officer, FINRA (Dec. 18, 2009),
available at https://www.sec.gov/comments/s7-1809/s71809-252.pdf.
318 As used in this Section, ‘‘broker’’ means a
‘‘broker’’ or ‘‘dealer,’’ as each term is defined in
section 3(a) of the Securities Exchange Act of 1934
[15 U.S.C. 78c(a)].
319 Ketchum Letter.
320 See MSRB, About the MSRB: Enforcement of
Board Rules, available at https://msrb.org/msrb1/
whatsnew/default.asp (‘‘Responsibility for
examination and enforcement of Board rules is
delegated to the Financial Industry Regulatory
Authority for all securities firms, and to the Federal
Deposit Insurance Corporation, the Federal Reserve
Board, the Comptroller of the Currency, and the
Office of Thrift Supervision for banks.’’).
321 For a discussion of transition issues, see
section III of this Release.
322 Rule 206(4)–5(a)(2)(i) (which prohibits
advisers and their covered associates from
providing or agreeing to provide, directly or
indirectly, payment to any third party other than a
regulated person to solicit a government entity for
investment advisory services on behalf of such
investment adviser).
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to a registered broker subject to the
conditions described above), an
investment adviser that is registered
with the Commission under the
Advisers Act, provided that the solicitor
and its covered associates have not,
within two years of soliciting a
government entity: (i) Made a
contribution to an official of that
government entity (other than a de
minimis contribution, as permitted by
the rule); or (ii) coordinated, or solicited
any person (including a PAC) to make,
any contribution to an official of a
government entity to which the
investment adviser that hired the
solicitor is providing or seeking to
provide investment advisory services, or
payment to a political party of a State
or locality where the investment adviser
that hired the solicitor is providing or
seeking to provide investment advisory
services to a government entity.323
We received comments urging us to
permit advisers to compensate
registered investment advisers for
soliciting government officials, subject
to rules or rule amendments the
Commission could adopt under the
Advisers Act.324 We believe such an
allowance is appropriate for similar
reasons to those for permitting advisers
to compensate broker-dealers subject to
pay to play rules we have determined
meet our objectives under rule 206(4)–
5. We have direct oversight authority
over investment advisers registered with
us. Accordingly, we believe it is
appropriate to allow them to act as
third-party solicitors for other advisers.
Therefore, the rule, as adopted, limits
the advisers that another adviser may
pay to solicit government entities on its
behalf to those advisers that are
registered with the Commission 325 and
that have neither made the types of
political contributions that would
trigger the two-year time out nor
otherwise engaged in activities (e.g.,
bundling of contributions) that the
adviser could not engage in under the
rule.326
323 Rule
206(4)–5(f)(9)(i).
e.g., IAA Letter.
325 We are not including within the definition of
‘‘regulated person’’ investment advisers registered
solely with State securities authorities as some
commenters suggested. See id. We do not have
regulatory authority over those advisers as we do
over advisers who are registered with us (and as we
do over FINRA in connection with its oversight of
brokers and dealers and enforcement of its own
rules). In fact, such advisers are subject neither to
our oversight nor to the recordkeeping rules we are
adopting today.
326 Importantly, a person that is registered under
the Exchange Act as a broker-dealer and under the
Advisers Act as an investment adviser could
potentially be a ‘‘regulated person’’ under the rule
if it met the conditions for either prong of the
definition. Such a regulated person should follow
324 See,
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Advisers compensating other advisers
that qualify as ‘‘regulated persons’’ for
soliciting government entities must
adopt policies and procedures
reasonably designed to prevent a
violation of the rule.327 Such policies
and procedures should include, among
other things, a careful vetting of
candidates and ongoing review of
‘‘regulated person’’ investment advisers
acting as solicitors currently being used.
Such review would need to determine
whether the adviser (and its covered
persons) acting as a solicitor has made
political contributions or otherwise
engaged in conduct that would
disqualify it from the definition of
‘‘regulated person’’ and thereby preclude
the hiring adviser from paying it for the
solicitation activity.
(c) Restrictions on Soliciting and
Coordinating Contributions and
Payments
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Rule 206(4)–5 prohibits advisers and
covered persons from coordinating or
soliciting 328 any person or PAC to make
the rules that apply to the services it is performing,
rather than complying with both investment adviser
and broker-dealer pay to play requirements. The
Exchange Act generally requires brokers and dealers
to register with the Commission and become
members of at least one self-regulatory organization.
Exchange Act sections 15(a), 15(b)(8) [15 U.S.C.
78o(a), (b)(8)]. Section 3(a)(4)(A) of the Exchange
Act generally defines a ‘‘broker’’ as any person
engaged in the business of effecting transactions in
securities for the account of others [15 U.S.C.
78c(a)(4)(A)]. See, e.g., Definition of Terms in and
Specific Exemptions for Banks, Savings
Associations, and Savings Banks Under Sections
3(a)(4) and 3(a)(5) of the Securities Exchange Act
of 1934, Exchange Act Release No. 44291, at n.124
(May 11, 2001) [66 FR 27759 (May 18, 2001)]
(‘‘Solicitation is one of the most relevant factors in
determining whether a person is effecting
transactions.’’); Strengthening the Commission’s
Requirements Regarding Auditor Independence,
Exchange Act Release No. 47265, at n.82 (Jan. 28,
2003) [68 FR 6006 (Feb. 5, 2003)] (noting that a
person may be ‘‘engaged in the business,’’ among
other ways, by receiving compensation tied to the
successful completion of a securities transaction).
See also Persons Deemed Not to Be Brokers,
Exchange Act Release No. 22172, at sec. II.A (Jun.
27, 1985) [50 FR 27940 (Jul. 9, 1985)] (noting that
attorneys, accountants, insurance brokers, financial
service organizations and financial consultants are
engaged in the business of effecting transactions in
securities for the account of others if they are
retained by an issuer specifically for the purpose of
selling securities to the public and receive
transaction based-compensation for their services).
327 See Advisers Act rule 206(4)–7 [17 CFR
275.206(4)–7] (requiring advisers to adopt and
implement compliance policies and procedures).
328 Rule 206(4)–5(f)(10)(ii) (defining ‘‘solicit,’’ with
respect to a contribution or payment, as
communicating, directly or indirectly, for the
purpose of obtaining or arranging a contribution or
payment). Some commenters requested that we
provide guidance regarding when an adviser would
be deemed to be soliciting contributions for
purposes of the rule. See, e.g., Caplin & Drysdale
Letter. An adviser that consents to the use of its
name on fundraising literature for a candidate
would be soliciting contributions for that candidate.
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(i) any contribution 329 to an official of
a government entity to which the
adviser is providing or seeking to
provide investment advisory
services,330 or (ii) any payment 331 to a
political party of a State or locality
where the investment adviser is
providing or seeking to provide
investment advisory services to a
government entity.332 These restrictions
Similarly, an adviser that sponsors a meeting or
conference which features a government official as
an attendee or guest speaker and which involves
fundraising for the government official would be
soliciting contributions for that government official.
Whether a particular activity involves a solicitation
or coordination of a contribution or payment for
purposes of the rule will depend on the facts and
circumstances, thus we have not attempted to draw
a bright line. The MSRB takes a similar approach.
See MSRB, Solicitation of Contributions, MSRB
Interpretive Letter (May 21, 1999), available at
https://msrb.org/msrb1/rules/interpg37.htm
(determination of whether activity constitutes
‘‘soliciting’’ under rule G–37 is a facts and
circumstances analysis). See also supra note 255.
329 In the case of the fundraising meeting or
conference described as an example in note 328,
expenses incurred by the adviser for hosting the
event would be a contribution by the adviser,
thereby triggering the two-year ban on the adviser
receiving compensation for providing advisory
services to the government entity over which that
official has influence. See section II.B.2(a) of this
Release. Such expenses may include, but are not
limited to, the cost of the facility, the cost of
refreshments, any expenses paid for administrative
staff, and the payment or reimbursement of any of
the government official’s expenses for the event.
The de minimis exception under rule 206(4)–5(b)(1)
would not be available with respect to these
expenses because they would have been incurred
by the firm, not by a natural person. See MSRB,
Supervision When Sponsoring Meetings and
Conferences Involving Issuer Officials, MSRB Rule
G–37 Interpretive Notice (Mar. 26, 2007), available
at https://www.msrb.org/msrb1/rules/notg37.htm
(rather than addressing meetings and conferences in
its rules directly, the MSRB applies a facts and
circumstances test on a case-by-case basis).
330 Rule 206(4)–5(a)(2)(ii). An investment adviser
would be seeking to provide advisory services to a
government entity when it responds to a request for
proposal, communicates with a government entity
regarding that entity’s formal selection process for
investment advisers, or engages in some other
solicitation of investment advisory business of the
government entity. A violation of paragraph
(a)(2)(ii) of the rule would not trigger a two-year ban
on the provision of investment advisory services for
compensation, but would be a violation of the rule.
331 A payment is defined as any gift, subscription,
loan, advance, or deposit of money or anything of
value. Rule 206(4)–5(f)(7). This definition is similar
to the definition of ‘‘contribution,’’ but broader, in
the sense that it does not include limitations on the
purposes for which such money is given (e.g., it
does not have to be made for the purpose of
influencing an election). We are including the
broader term ‘‘payments,’’ as opposed to
‘‘contributions,’’ here to deter an adviser from
circumventing the rule’s prohibitions by
coordinating indirect contributions to government
officials by making payments to political parties.
332 Rule 206(4)–5(a)(2)(ii). This provision
prohibits, for example, an adviser from soliciting a
payment to the political party of a State if the
adviser is providing or seeking to provide advisory
services to the State, but would not preclude that
adviser from soliciting a payment to a local political
party (as long as the adviser is not also providing
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41043
are intended to prevent advisers from
circumventing the rule’s prohibition on
direct contributions to certain elected
officials such as by ‘‘bundling’’ a large
number of small employee contributions
to influence an election, or making
contributions (or payments) indirectly
through a State or local political
party.333
We received only a few comments on
this provision. One supporter of our
proposal asserted that it ‘‘would close an
important gap in which contributions
might be made indirectly to government
officials for the purpose of influencing
their choice of investment advisers.’’ 334
Most commenters that addressed the
provision focused on the prohibition
relating to contributions and payments
to State and local political parties where
the adviser is providing, or seeking to
provide, advisory services. One State
official suggested that this prohibition
would unfairly affect states with strict
limitations on individual contributions
to candidates as they are now more
reliant on party money for
campaigns.335 Another State official,
however, explained the importance of
the provision by pointing out that it is
often difficult or impossible to
differentiate between individuals
seeking an office and the political party,
which often merely passes contributions
it receives on to the candidate, and may
direct successful candidates to place
pension business with contributors.336
We are adopting this provision, as
proposed. These restrictions on
soliciting and coordinating
or seeking to provide advisory services to a
government entity in that locality). In these
circumstances, the rule would, however, prohibit
an adviser from soliciting the payment to a local
political party as a means to indirectly make
payments to the State party. See rule 206(4)–5(d).
333 We note that this provision is not limited to
the bundling of employee contributions. Another
example of conduct that would be prohibited by
this section would be an adviser or its covered
associates soliciting contributions from professional
service providers.
334 Cornell Law Letter.
335 CT Treasurer Letter. In upholding restrictions
targeted at a particular industry, courts have found
that the loss of contributions from a small segment
of the electorate ‘‘would not significantly diminish
the universe of funds available to a candidate to a
non-viable level.’’ Green Party of Conn. v. Garfield,
590 F. Supp. 2d 288, 316 (D. Conn. 2008); see also
Preston v. Leake, 629 F. Supp. 2d 517, 524 (E.D.N.C.
2009) (differentiating the ‘‘broad sweep of the
Vermont statute’’ that ‘‘restricted essentially any
potential campaign contribution’’ from a statute that
‘‘only applies to lobbyists’’); In re Earle Asphalt Co.,
950 A.2d 918, 927 (N.J. Super. Ct. App. Div. 2008),
aff’d 957 A.2d 1173 (N.J. 2008) (holding that a
limitation on campaign contributions by
government contractors and their principals did not
have the same capacity to prevent candidates from
amassing the resources necessary for effective
campaigning as the statute in Randall). See supra
note 68.
336 Reilly Letter.
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contributions and payments close what
would otherwise be a potential gap in
the rule as advisers could circumvent its
limitations on direct contributions
through soliciting and coordinating
others to make contributions to
influence an election or a government
official’s investment adviser selection
process.337 We disagree that this
prohibition would unfairly affect
candidates in states that limit individual
contributions, because the rule is nondiscriminatory and would affect
contributions (and payments) to all
candidates equally that were being
bundled or made through a gatekeeper
for the benefit of an investment adviser
seeking or doing business with the State
or local government.
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(d) Direct and Indirect Contributions or
Solicitations
Rule 206(4)–5(d) prohibits acts done
indirectly, which, if done directly,
would violate the rule.338 As a result, an
337 We note that a direct contribution to a
political party by an adviser or its covered
associates would not violate the rule, unless the
contribution was a means for the adviser to do
indirectly what the rule would prohibit if done
directly (for example, if the contribution was
earmarked or known to be provided for the benefit
of a particular government official). See section
II.B.2(d) of this Release. The MSRB amended rule
G–37 in 2005 to expand its prohibition on soliciting
others to make, and on coordinating, payments to
State and local political parties to close what the
MSRB identified as a gap in which contributions
were being made indirectly to officials through
payments to political parties for the purposes of
influencing their choice of municipal securities
dealers. The MSRB had not previously been able to
deter this misconduct, despite issuing informal
guidance in both 1996 and 2003. See Rule G–37:
Request for Comments on Draft Amendments to
Rule G–37(c), Relating to Prohibiting Solicitation
and Coordination of Payments to Political Parties,
and Draft Question and Answer Guidance
Concerning Indirect Rule Violations, MSRB Notice
2005–11 (Feb. 15, 2005), available at https://
www.msrb.org/msrb1/archive/2005/2005–11.asp
(‘‘Both the 1996 Q&A guidance and the 2003 Notice
were intended to alert dealers and [municipal
finance professionals] to the realities of political
fundraising and guide them toward developing
procedures that would lead to compliance with
both the letter and the spirit of the rule. The MSRB
continues to be concerned, however, that dealer,
[municipal finance professional], and affiliated
persons’ payments to political parties, including
‘‘housekeeping’’, ‘‘conference’’ or ‘‘overhead’’ type
accounts, and PACs give rise to at least the
appearance that dealers may be circumventing the
intent of Rule G–37.’’); Self-Regulatory
Organizations; Municipal Securities Rulemaking
Board; Order Approving Proposed Rule Change
Concerning Solicitation and Coordination of
Payments to Political Parties and Question and
Answer Guidance on Supervisory Procedures
Related to Rule G–37(d) on Indirect Violations,
Exchange Act Release No. 52496 (Sept. 22, 2005)
(SEC order approving change to MSRB G–37 to
prohibit soliciting or coordinating payments to
political parties).
338 Paragraph (d) of the rule is substantially
similar to section 208(d) of the Advisers Act [15
U.S.C. 80b–8(d)], which states, ‘‘It shall be unlawful
for any person indirectly, or through or by any other
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adviser and its covered associates could
not funnel payments through third
parties, including, for example,
consultants, attorneys, family members,
friends or companies affiliated with the
adviser as a means to circumvent the
rule.339 We emphasize, however, that
contributions by these other persons
would not otherwise trigger the rule’s
two-year time out.340 We received no
comments on this aspect of the
proposed rule and are adopting it as
proposed.
(e) Covered Investment Pools
Rule 206(4)–5 includes a provision
that applies each of the prohibitions of
rule 206(4)–5 to an investment adviser
that manages assets of a government
entity through a hedge fund or other
type of pooled investment vehicle
(‘‘covered investment pool’’).341 For
example, a political contribution to a
government official that would, under
the rule, trigger the two-year time out
from providing advice for compensation
person, to do any act or thing which it would be
unlawful for such person to do directly under the
provisions of this title or any rule or regulation
thereunder.’’ MSRB rule G–37 contains a similar
provision. See MSRB rule G–37(d).
339 This provision would also cover, for example,
situations in which contributions by an adviser are
made, directed or funded through a third party with
an expectation that, as a result of the contributions,
another contribution is likely to be made by a third
party to an ‘‘official of the government entity,’’ for
the benefit of the adviser. Contributions made
through gatekeepers thus would be considered to be
made ‘‘indirectly’’ for purposes of the rule. In
approving MSRB rule G–37, the Commission stated:
‘‘[rule G–37(d)] is intended to prevent dealers from
funneling funds or payments through other persons
or entities to circumvent the [rule]’s requirements.
For example, a dealer would violate the [rule] if it
does business with an issuer after contributions
were made to an issuer official from or by
associated persons, family members of associated
persons, consultants, lobbyists, attorneys, other
dealer affiliates, their employees or PACs, or other
persons or entities as a means to circumvent the
rule. A dealer also would violate the rule by doing
business with an issuer after providing money to
any person or entity when the dealer knows that the
money will be given to an official of an issuer who
could not receive the contribution directly from the
dealer without triggering the rule’s prohibition on
business.’’ Self-Regulatory Organizations; Order
Approving Proposed Rule Change by the Municipal
Securities Rulemaking Board Relating to Political
Contributions and Prohibitions on Municipal
Securities Business and Notice of Filing and Order
Approving on an Accelerated Basis Amendment
No. 1 Relating to the Effective Date and
Contribution Date of the Proposed Rule, Exchange
Act Release No. 33868 (Apr. 7, 1994) [59 FR 17621
(Apr. 13, 1994)].
340 Like MSRB rule G–37(d), rule 206(4)–5(d)
requires a showing of intent to circumvent the rule
in order for such persons to trigger the time out. See
Blount, 61 F.3d at 948 (‘‘In short, according to the
SEC, the rule restricts such gifts and contributions
only when they are intended as end-runs around
the direct contribution limitations.’’).
341 See rule 206(4)–5(c). We discuss the types of
pooled investment vehicles that are ‘‘covered
investment pools’’ below at section II.B.2.(e)(1) of
this release.
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to the government entity would also
trigger a two-year time out from the
receipt of compensation for the
management of those assets through a
covered investment pool. This provision
extends the protection of the rule to
public pension plans that increasingly
access the services of investment
advisers through hedge funds and other
types of pooled investment vehicles
they sponsor or advise.
This provision will generally affect
two common types of arrangements in
which a government official is in a
position to influence investment of
funds in pooled investment vehicles.
The first is the investment of public
funds in a hedge fund or other type of
pooled investment vehicle. The other is
the selection of a pooled investment
vehicle sponsored or advised by an
investment adviser as a funding vehicle
or investment option in a governmentsponsored plan, such as a ‘‘529 plan.’’ 342
An adviser that makes political
contributions to steer assets to a pooled
investment vehicle it manages facilitates
fraud by implementing a government
official’s quid pro quo scheme.343 Public
pension plan beneficiaries are harmed
when a government official violates the
public trust, for example, by failing to
disclose that the government official has
directed the investment of the plan’s
assets in a pooled investment vehicle
not because of the vehicle’s financial
merits but rather because the official has
received a political contribution.344 By
engaging in such conduct, the adviser
engages in a scheme to defraud the
beneficiaries of the government plan or
program.345 Additionally, an investment
adviser to a pooled investment vehicle
that is an investment option in a
government plan or program may
prepare information about the pooled
investment vehicle that may be used by
plan officials to evaluate the vehicle and
by pension plan beneficiaries to decide
whether to allocate assets to the vehicle.
Such an adviser engages in or facilitates
an act, practice, or course of business
which is fraudulent, deceptive, or
manipulative when the adviser does not
disclose that it made a contribution for
the purpose of inducing an investment
by the government officials and that the
342 We note that if an adviser is selected by a
government entity to advise a governmentsponsored plan (regardless of whether the plan
selects one of the pools the adviser offers or
manages as an option available under its plan), the
prohibitions of the rule directly apply. See rule
206(4)–5(a)(1) and (a)(2).
343 SEC v. DiBella, 587 F.3d 553, 568 (2d Cir.
2009).
344 Id. at 566.
345 See id. at 568–69; section 206(4) of the
Advisers Act. See also Exchange Act rule 10b–5 [17
CFR 240.10b–5].
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government officials sponsoring the
plan chose the vehicle as an investment
option for beneficiaries not solely on the
basis of its merits, but rather as the
consequence of improper quid pro quo
payments.346 The rule also operates to
prevent an adviser from engaging in pay
to play practices indirectly through an
investment pool that it would not be
permitted to do if it directly managed
(or sought to directly manage) the assets
of a government entity.347
Although a few commenters asserted
that the rule or parts of it should not
apply to pooled investment vehicles,348
none made a persuasive argument that
the problems the rule is designed to
address are not present in the
management of public pension plan and
other public monies invested in pooled
investment vehicles. As we discussed in
the Proposing Release,349 when a
decision to invest public funds in a
pooled investment vehicle is based on
campaign contributions, the public
pension plan may make inferior
investment choices and may pay higher
fees. And such pension plans may
invest in pooled investment vehicles
that pay substantially higher advisory
fees and assume significantly greater
risks than other investment
alternatives.350
We find nothing in the structure of
pooled investment vehicles or the
variety of investment strategies they
employ that suggests a reason for
treating advisers to pooled investment
vehicles differently from advisers to
separately managed advisory accounts,
except, as we discuss below, registered
investment companies to which we
346 See, e.g., Oran v. Stafford, 226 F.3d 275, 285–
86 (3d Cir. 2000) (‘‘a duty to disclose may arise
when there is * * * an inaccurate, incomplete or
misleading prior disclosure’’); Glazer v. Formica
Corp., 964 F.2d 149, 157 (2d Cir. 1992) (‘‘when a
corporation does make a disclosure—whether it be
voluntary or required—there is a duty to make it
complete and accurate’’) (quoting Roeder v. Alpha
Industries, Inc., 814 F.2d 22, 26 (1st Cir. 1987). See
also Exchange Act Rule 10b–5(b).
347 See rule 206(4)–5(d). See also section 208(d)
of the Act.
348 See, e.g., Comment Letter of Abbott Capital
Management, LLC (Oct. 6, 2009) (‘‘Abbott Letter’’);
ICI Letter; NY City Bar Letter; SIFMA Letter;
Skadden Letter; Sutherland Letter.
349 See Proposing Release, at section II.A.3.(e)(2).
350 See, e.g., Nanette Burns, Can Retirees Afford
This Much Risk? Business Week (Sept. 17, 2007),
available at https://www.businessweek.com/
magazine/content/07_38/b4050048.htm (asserting
that public pension plan assets are increasingly
being invested in higher risk alternative
investments, including hedge funds); Hannah M.
Terhune, Accounts Training, Money Science (Dec.
11, 2006), available at https://www.moneyscience.
com/Hedge_Fund_Tutorials/Hedge_Fund_
Management_and_Performance_Fees.html (noting
an ‘‘enormous difference in rewards for the
managers of hedge funds versus those of mutual
funds’’ because hedge fund managers are entitled to
performance fees).
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apply a more limited version of the rule.
That an investment in a pooled
investment vehicle may not involve a
direct advisory relationship with a
government sponsored plan does not
change the nature of the fraud or the
harm that may be inflicted as a
consequence of the adviser’s pay to play
activity.
Indeed, many of our recent
enforcement cases alleged political
contributions or kickbacks designed to
induce public officials to invest public
pension plan assets in pooled
investment vehicles.351 We are
concerned that our failure to apply the
rule to advisers who manage assets
through these vehicles would ignore an
area where there has been considerable
growth, both in the amount of public
assets invested in such pooled
investment vehicles and allegations of
pay to play activity involving public
pension plans.352 We believe a failure to
351 See, e.g., SEC v. Paul J. Silvester, et al.,
Litigation Release No. 16759, Civil Action No. 3:00–
CV–19411 DJS (D. Conn.) (Oct. 10, 2000) (action in
which investment adviser allegedly paid third-party
solicitors who kicked back a portion of the money
to the former Connecticut State Treasurer in order
to obtain public pension fund investments in a
hedge fund managed by the adviser); SEC v.
William A. DiBella, et al., Litigation Release No.
20498, Civil Action No. 3:04 CV 1342 (EBB) (D.
Conn.) (Mar. 14, 2008) (consultant was found to
have aided and abetted the former Connecticut
State Treasurer in a pay to play scheme involving
an investment adviser to a private equity fund who
had paid third-party solicitors to obtain public
pension fund investments in the fund). There are
examples of pay to play activity in the context of
pooled investment vehicles in other jurisdictions as
well. See, e.g., supra note 18 (listing various actions
relating to the recent pay to play allegations
surrounding the New York Common Retirement
Fund). See also Guilty Plea in Fraud Case Tied to
New York Pension, Associated Press (Dec. 4, 2009),
available at hhttps://www.nytimes.com/2009/12/04/
nyregion/04pension.html (describing the guilty plea
of an adviser to a venture capital fund to charges
that he helped his company land a lucrative deal
with New York’s public pension fund by giving
nearly $1 million worth of illegal gifts to State
officials).
352 See, e.g., Investment Company Institute, 529
Plan Program Statistics, Mar. 2009 (Feb. 5, 2010),
available at https://www.ici.org/research/stats/529s/
529s_03-09 (indicating that 529 plan assets have
increased from $8.6 billion in 2000 to $100.3 billion
in the first quarter of 2009, and that 529 plan
accounts have increased from 1.3 million in 2000
to 11.2 million in the first quarter of 2009);
Investment Company Institute, The U.S. Retirement
Market, 2008, 18 Research Fundamentals, No. 5
(June 2009), available at https://www.ici.org/pdf/fmv18n5.pdf (indicating that 403(b) plan and 457 plan
assets have increased from $627 billion in 2000 to
$712 billion in the fourth quarter of 2008); SEI,
Collective Investment Trusts: The New Wave in
Retirement Investing (May 2008), available at
https://longjump.com/networking/RepositoryPublic
DocDownload?id=80031025axe139509557&
docname=SEI%20CIT%20White%20Paper%
205.08.pdf&cid=80031025&encode=application/pdf
(citing Morningstar data indicating that collective
investment trust assets nearly tripled from 2004 to
2007 and grew by more than 150 percent between
2005 and 2007 alone). See also Michael Marois,
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41045
apply the rule in this area could, in
some cases, even encourage the use of
covered investment pools as a means of
avoiding application of the rule.
Nonetheless, as described in more
detail below, we have made several
changes from the proposal to more
narrowly tailor the applicability of the
rule to pooled investment vehicles in
order to achieve our regulatory purpose
while reducing compliance burdens that
commenters brought to our attention. In
addition, we have made certain
clarifying changes to the rule, as
described below.
(1) Definition of ‘‘Covered Investment
Pool’’
Under the rule, a ‘‘covered investment
pool’’ 353 includes: (i) Any investment
company registered under the
Investment Company Act of 1940 that is
an investment option of a plan or
program of a government entity; or (ii)
any company that would be an
investment company under section 3(a)
of that Act but for the exclusion
provided from that definition by section
3(c)(1), section 3(c)(7) or section 3(c)(11)
of that Act.354 Accordingly, it includes
such unregistered pooled investment
vehicles as hedge funds, private equity
funds, venture capital funds and
collective investment trusts.355 It also
CalPERS, Blackstone Clash over Placement Agent
‘Jackpot’ Fees, Bloomberg (Apr. 7, 2010), available
at https://www.bloomberg.com/apps/news?pid=news
archive&sid=acPNrTn1q7pw (noting that placement
agents working for private equity, hedge funds,
venture capital and real estate firms typically earn
the equivalent of 0.5 percent to 3 percent of the
money they place under the management of their
client, quoting California State Treasurer Bill
Lockyer, a member of the CalPERS board, ‘‘[t]he
contingency fees are too much of a jackpot for the
placement agents * * * [they] invite corrupt
practices’’).
353 Rule 206(4)–5(f)(3).
354 15 U.S.C. 80a–3(c)(1), (7) or (11). We note that
a bank maintaining a collective investment trust
would not be subject to the rule if the bank falls
within the exclusion from the definition of
‘‘investment adviser’’ in section 202(a)(11)(A) of the
Advisers Act [15 U.S.C. 80b–2(a)(11)(A)]. A nonbank adviser that provides advisory services with
respect to a collective investment trust in which a
government entity invests, however, would be
subject to the rule’s prohibitions with respect to all
of its government entity clients, including the
collective investment trust in which a government
entity invests, unless another exemption is
available.
355 One commenter questioned the Commission’s
authority to apply the rule in the context of covered
investment pools in light of the opinion of the Court
of Appeals for the District of Columbia Circuit in
Goldstein v. SEC, 451 F.3d 873 (D.C. Cir. 2006).
Sutherland Letter. That case created some
uncertainty regarding the application of sections
206(1) and 206(2) of the Advisers Act in certain
cases where investors in a pool are defrauded by
an investment adviser to that pool. See Prohibition
of Fraud by Advisers to Certain Pooled Investment
Vehicles, Investment Advisers Act Release No. 2628
(Aug. 3, 2007) [72 FR 44756 (Aug. 9, 2007)],
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includes registered pooled investment
vehicles, such as mutual funds, but only
if those registered pools are an
investment option of a participantdirected plan or program of a
government entity.356 These plans or
programs may include college savings
plans like ‘‘529 plans’’ 357 and retirement
plans like ‘‘403(b) plans’’ 358 and ‘‘457
plans’’ 359 that typically allow
participants to select among preestablished investment ‘‘options,’’ or
particular investment pools (often
invested in registered investment
companies or funds of funds, such as
target date funds), that a government
official has directly or indirectly
selected to include as investment
choices for participants.360
(adopting rule 206(4)–8 [17 CFR 275.206(4)–8]). In
addressing the scope of the exemption from
registration in section 203(b)(3) of the Advisers Act
and the meaning of ‘‘client’’ as used in that section,
the Court of Appeals expressed the view that, for
purposes of sections 206(1) and (2), the ‘‘client’’ of
an investment adviser managing a pool is the pool
itself, not an investor in the pool. In its opinion, the
Court of Appeals distinguished sections 206(1) and
(2) from section 206(4) of the Advisers Act, which
applies to persons other than clients. Id. at n.6. See
also United States v. Elliott, 62 F.3d 1304, 1311
(11th Cir. 1995). Section 206(4) permits us to adopt
rules proscribing fraudulent conduct that is
potentially harmful to investors in pooled
investment vehicles. We are adopting rule 206(4)–
5 under this authority.
356 Rule 206(4)–5(f)(8).
357 A 529 plan is a ‘‘qualified tuition plan’’
established under section 529 of the Internal
Revenue Code of 1986 [26 U.S.C. 529]. States
generally establish 529 plans as State trusts which
are considered instrumentalities of States for
Federal securities law purposes. As a result, the
plans themselves are generally not regulated under
the Federal securities laws and many of the
protections of the Federal securities laws do not
apply to investors in them. See section 2(b) of the
Investment Company Act [15 U.S.C. 80a–2(b)] and
section 202(b) of the Advisers Act [15 U.S.C. 80b–
2(b)] (exempting State-owned entities from those
statutes). However, the Federal securities laws do
generally apply to, and the Commission does
generally regulate, the brokers, dealers, and
municipal securities dealers that effect transactions
in interests in 529 plans. See generally sections
15(a)(1) and 15B of the Exchange Act [15 U.S.C.
78a–15(a)(1) and 15B]. A bank effecting transactions
in 529 plan interests may be exempt from the
definition of ‘‘broker’’ or ‘‘municipal securities
dealer’’ under the Exchange Act if it can rely on an
exception from the definition of broker in the
Exchange Act. In addition, State sponsors of 529
plans may hire third-party investment advisers
either to manage 529 plan assets on their behalf or
to act as investment consultants to the agency
responsible for managing plan assets. These
investment advisers, unless they qualify for a
specific exemption from registration under the
Advisers Act, are generally required to be registered
with the Commission as investment advisers and
would therefore be subject to our rule.
358 A 403(b) plan is a tax-deferred employee
benefit retirement plan established under section
403(b) of the Internal Revenue Code of 1986 [26
U.S.C. 403(b)].
359 A 457 plan is a tax-deferred employee benefit
retirement plan established under section 457 of the
Internal Revenue Code of 1986 [26 U.S.C. 457].
360 We would consider a registered investment
company to be an investment option of a plan or
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We proposed to include in the
definition of ‘‘covered investment pool’’
the types of pooled investment vehicles
that are likely to be used as funding
vehicles for, or investments of,
government-sponsored savings and
retirement plans. We explained that we
included registered investment
companies because of the significant
growth in government-sponsored
savings plans in recent years, which
increasingly use these funds as
investment options,361 and the
increased competition among advisers
for selection of their fund as an
investment option for these plans.362
We were concerned that advisers to
pooled investment vehicles, including
registered investment companies, may
make political contributions to
influence the decision by government
officials to include their funds as
options in such plans.
We recognized in our proposal,
however, that an adviser to a registered
investment company might have
difficulty in identifying when or if a
government investor was a fund
shareholder for purposes of preventing
the adviser (or its covered associates)
from making contributions that would
trigger a two-year time out.363 Therefore,
we proposed to only include publicly
offered registered investment companies
in the definition of covered investment
pool for purposes of the two-year time
out provision to the extent they were
investments or investment options of a
program of a government entity where the
participant selects a model fund or portfolio (such
as an age-based investment option of a 529 plan)
and the government entity selects the specific
underlying registered investment company or
companies in which the portfolio’s assets are
invested.
361 See supra note 352 and accompanying text.
362 See, e.g., Charles Paikert, TIAA–CREF Stages
Comeback in College Savings Plans, Crain’s New
York Bus., Apr. 23, 2007 (depicting TIAA–CREF’s
struggle to remain a major player in managing State
529 plans because of increasing competition from
the industry’s heavyweights); Beth Healy,
Investment Giants Battle for Share of Exploding
College-Savings Market, Boston Globe, Oct. 29,
2000, at F1 (describing the increasing competition
between investment firms for State 529 plans and
increasing competition to market their plans
nationally). See also AnnaMaria Andriotis, 529 Plan
Fees are Dropping, SmartMoney, Dec. 16, 2009,
available at https://www.smartmoney.com/personalfinance/college-planning/529-plan-fees-aredropping-but-for-how-long/?hpadref=1 (‘‘Costs on
these plans are falling for a few reasons, and the
biggest one has little to do with the State of the
economy: The nature of their contracts creates
competition. When a contract for a State 529 plan
expires, program managers compete against each
other and may lower their fees to try to secure the
new contract.’’).
363 See Proposing Release, at nn. 185–87 and
accompanying text.
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plan or program of a government
entity.364
Several commenters asserted that an
adviser to a publicly offered investment
company would have similar difficulties
in identifying government investors in
registered investment companies for
purposes of complying with other
provisions of the rule.365 One opposed
application of the rule to registered
investment companies ‘‘even if the
[company] is not included in a plan or
program of a government entity,’’ 366
although several generally urged us to
exclude registered investment
companies from the rule altogether.367
Another commenter urged us to apply
the rule’s recordkeeping requirements
(discussed below) prospectively and
after a period of time that would be
adequate to enable funds to redesign
their processes and systems to capture
information about whether an investor
is a ‘‘government entity,’’ which would
be necessary to comply with the rule
and our proposed amendment to the
Act’s recordkeeping rule.368 Some noted
that identifying government investors
would be particularly challenging when
shares were held through an
intermediary.369
We continue to believe for the reasons
discussed above 370 and in the
Proposing Release, that advisers to
registered investment companies should
be subject to the rule. In response to
comments, we have modified our
364 See proposed rule 206(4)–5(f)(3) (‘‘Covered
investment pool means any investment company, as
defined in section 3(a) of the Investment Company
Act of 1940 (15 U.S.C. 80a–3(a)) * * * except that
for purposes of paragraph (a)(1) of this section, an
investment company registered under the
Investment Company Act of 1940 (15 U.S.C. 80a),
the shares of which are registered under the
Securities Act of 1933 (15 U.S.C. 77a), shall be a
covered investment pool only if it is an investment
or an investment option of a plan or program of a
government entity.’’).
365 See Davis Polk Letter; Fidelity Letter; ICI
Letter; NSCP Letter; Comment Letter of Standard &
Poor’s Investment Advisory Services LLC and
Standard & Poor’s Securities Evaluations, Inc. (Oct.
5, 2009) (‘‘S&P Letter’’); SIFMA Letter; T. Rowe Price
Letter.
366 T. Rowe Price Letter.
367 Fidelity Letter; ICI Letter; NSCP Letter; SIFMA
Letter. We disagree that registered investment
companies should be excluded from our rule. Pay
to play activity is fraudulent, regardless of whether
it occurs in the context of a pooled investment
vehicle or a separately managed account. One
commenter asserted that the existence of a
regulatory regime applicable to investment
companies precludes the need for pay to play
prohibitions with respect to these pools. See ICI
Letter. However, existing laws and regulations
applicable to investment companies do not
specifically address pay to play practices.
368 ICI Letter. See also section II.D of this Release.
369 See T. Rowe Price Letter; ICI Letter, Fidelity
Letter.
370 See supra notes 361–362 and accompanying
text.
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proposal to include a registered
investment company in the definition of
covered investment pool, for purposes
of all three of the rule’s pay to play
prohibitions, but only if it is an
investment option of a plan or program
of a government entity.371 We believe
this approach strikes the right balance
between applying the rule in those
contexts, discussed in the Proposing
Release,372 in which advisers to
registered investment companies may be
more likely to engage in pay to play
conduct, while recognizing the
compliance challenges relating to
identifying government investors in
registered investment companies 373 that
may result from a broader application of
the rule. When an adviser’s investment
company is an investment option in a
participant-directed government plan or
program, we believe it is reasonable to
expect the adviser will know (or can
reasonably be expected to acquire
information about) the identity of the
government plan.374 We recognize that
when shares are held through an
intermediary, an adviser may have to
take additional steps to identify a
government entity.375 Therefore, we
371 Rule
206(4)–5(f)(3).
Release, at nn.185–87 and
accompanying text. See also supra notes 352 and
362 and accompanying text (describing the growth
in government-sponsored savings plans in recent
years and the increased competition for an adviser’s
fund to be selected as an investment option of such
a plan).
373 Identifying government investors in other
types of covered investment pools does not
generally present similar compliance challenges.
See, e.g., rule 2(a)(51) under the Investment
Company Act [17 CFR 270.2(a)(51)] (defining
‘‘qualified purchaser,’’ as that term is used in section
3(c)(7) of that Act); Rule 501(a) of Regulation D
under the Securities Act of 1933 (‘‘Securities Act’’)
[17 CFR 230.501(a)] (defining ‘‘accredited investor’’
for purposes of limited offerings without
registration under the Securities Act of 1933); and
Advisers Act rule 205–3 (creating an exception from
the prohibition against an adviser receiving
performance-based compensation from clients that
are not ‘‘qualified clients,’’ and which is relied on
by many advisers to funds that are exempt from
Investment Company Act registration under section
3(c)(1) of that Act).
374 With respect to a 529 plan, for example, an
adviser would know that its investment company
is an investment option of the plan and will know
the identity of the government entity investor
because a 529 plan can only be established by a
State, which generally establishes a trust to serve
as the direct investor in the investment company,
while plan participants invest in various options
offered by the 529 trust. The rule does not require
an adviser to identify plan participants, only the
government plan or program. See rule 206(4)–
5(f)(5)(iii) (defining a ‘‘government entity’’ to
include a plan or program of a government entity.
The definition does not include the participants in
those plans or programs).
375 For example, while 403(b) plans and 457 plans
are generally associated with retirement plans for
government employees, they are not used
exclusively for this purpose. For instance, certain
non-profit or tax-exempt entities can establish these
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372 Proposing
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have provided advisers to registered
investment companies with additional
time to modify current systems and
processes.376
We have also made several minor
changes from our proposal intended to
clarify and simplify application of the
rule. First, at the suggestion of
commenters,377 we are clarifying that an
adviser to a registered investment
company is only subject to the rule—
i.e., the investment company is only
considered a covered investment pool—
if the investment company is an
investment option of a plan or program
of a government entity that is
participant-directed.378 This change
reflects our intent, as demonstrated by
the examples we give in the definition
(i.e., 529 plans, 403(b) plans, and 457
plans) that the definition is intended to
encompass those covered investment
pools that have been pre-selected by the
government sponsoring or establishing
the plan or program as part of a limited
menu of investment options from which
participants in the plan or program may
allocate their account. We have also
added, as additional examples to the
definition of ‘‘government entity,’’ a
defined benefit plan and a State general
fund to better distinguish these pools of
assets from a plan or program of a
government entity.379 We have also
made minor organizational changes
within the definition of government
entity from our proposal to make clear
that such pools are not ‘‘plans or
programs of a government entity.’’
Finally, we have simplified the
definition of ‘‘covered investment pool’’
as it applies to registered investment
companies. The definition as adopted
includes investment companies
registered under the Investment
Company Act that are an option of a
plan or program of a government entity,
regardless of whether, as proposed, their
shares are registered under the
Securities Act of 1933 (‘‘1933 Act’’). As
discussed above, under the rule as
adopted an adviser to a registered
investment company is only subject to
the rule if the company is an investment
option of a plan or program. As a result,
we believe it is unnecessary to
distinguish between registered
types of plans. We also understand that it is not
uncommon for contributions of 403(b) and 457
plans to be commingled into an omnibus position
that is forwarded to the fund, making it more
challenging for an adviser to distinguish
government entity investors from others.
376 See section III.D of this Release. We received
several letters addressing this concern. ICI Letter; T.
Rowe Price Letter; Fidelity Letter.
377 See, e.g., ICI Letter; Davis Polk Letter; SIFMA
Letter.
378 Rule 206(4)–5(f)(8).
379 Rule 206(4)–5(f)(5).
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41047
investment companies based on
whether their shares are registered
under the 1933 Act, although we
understand that those shares will
typically be registered where the fund is
an option in a plan or program of a
government entity.
(2) Application of the Rule
Under rule 206(4)–5 (and as
proposed) an investment adviser is
subject to the two-year time out if it
manages a covered investment pool in
which the assets of a government entity
are invested.380 The rule does not
require a government entity’s
withdrawal of its investment or
cancellation of any commitment it has
made. Indeed, the rule prohibits
advisers not from providing advice
subsequent to a triggering political
contribution, but rather from receiving
compensation for providing advice. If a
government entity is an investor in a
covered investment pool at the time a
contribution triggering a two-year ‘‘time
out’’ is made, the adviser must forgo any
compensation related to the assets
invested or committed by that
government entity.381
Application of the two-year time out
may present different issues for covered
investment pools than for separately
managed accounts due to various
structural and legal differences. Having
made a contribution triggering the twoyear time out, the adviser may have
multiple options available to comply
with the rule in light of its fiduciary
obligations and the disclosure it has
made to investors. For instance, in the
case of a private pool, the adviser could
seek to cause the pool to redeem the
investment of the government entity.382
380 Rule
206(4)–5(c).
we noted above and in the Proposing
Release, the phrase ‘‘for compensation’’ includes
both profits and the recouping of costs, so an
adviser is not permitted to continue to manage
assets at cost after a disqualifying contribution is
made. Proposing Release, at n.191. See also supra
note 137 and accompanying text. As we discussed
above in section II.B.2(a)(1) of this Release, we are
not persuaded by commenters who suggested
permitting the adviser to be compensated at cost
following payment of a triggering contribution or
payment. See, e.g., Dechert Letter; NY City Bar
Letter. In our judgment, the potential loss of profits
from the government client alone may be
insufficient to deter pay to play activities. However,
costs specifically attributable to the covered
investment pool and not normally incurred in
connection with a separately managed account,
such as costs attributable to an annual audit of the
pool’s assets and delivery of its audited financial
statements, would not be considered compensation
to the adviser for these purposes.
382 To the extent the adviser may seek to cause
the private pool to redeem the investment of a
government entity investor under these
circumstances, it should consider disclosing this as
an investment risk in a private placement
381 As
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Such redemptions may be relatively
simple matters in the case of, for
example, a highly liquid private pool.383
Commenters pointed out to us that, for
some private pools, such as venture
capital and private equity funds, a
government entity’s withdrawal of its
capital or cancellation of its
commitment may have adverse
implications for other investors in the
fund.384 In such cases, the adviser could
instead comply with the rule by waiving
or rebating the portion of its fees or any
performance allocation or carried
interest attributable to assets of the
government client.385
For registered investment companies,
the options for restricting compensation
involving government investors are
more limited, due to both Investment
Company Act provisions and potential
tax consequences.386 In our proposal,
we suggested one approach that would
meet the requirements of the rule—an
adviser of a registered investment
company could waive its advisory fee
for the fund as a whole in an amount
approximately equal to fees attributable
to the government entity.387 One
commenter agreed with our
memorandum, prospectus or other disclosure
document to current and prospective investors in
such a fund. See, e.g., Rule 502 of Regulation D
under the Securities Act [17 CFR 230.502]
(addressing disclosure obligations for nonaccredited investors who purchase securities in a
limited offering pursuant to rules 505 or 506 of
Regulation D under the Securities Act [17 CFR
230.505 or 17 CFR 230.506].
383 We understand that other types of pooled
investment vehicles, including private equity and
venture capital funds, already have special
withdrawal and transfer provisions related to the
regulatory and tax considerations applicable to
certain types of investors, such as those regulated
by the Employee Retirement Income Security Act of
1974 (‘‘ERISA’’) [29 U.S.C. 18]. See generally James
M. Schell, Private Equity Funds—Business
Structure and Operations (Law Journal Press 2000)
(2010).
384 See Abbott Letter; ICI Letter; NY City Bar
Letter.
385 As we noted in the Proposing Release, some
commenters to our 1999 Proposal asserted that a
performance fee waiver raises various calculation
issues. See Proposing Release, at n.192. An adviser
making a disqualifying contribution could comply
with rule 206(4)–5 by waiving a performance fee or
carried interest determined on the same basis as the
fee or carried interest is normally calculated—e.g.,
on a mark-to-market basis. For arrangements like
those typically found in private equity and venture
capital funds where the fee or carry is calculated
based on realized gains and losses and mark-tomarket calculations are not feasible, advisers could
use a straight-line method of calculation which
assumes that the realized gains and losses were
earned over the life of the investment.
386 See Proposing Release, at n.193 and
accompanying text. See, e.g., rule 18f–3 under the
Investment Company Act [17 CFR 270.18f–3].
Moreover, other regulatory considerations, such as
those under ERISA, may impact these arrangements
with respect to collective investment trusts.
387 This may also be done at the class level or
series level for private funds organized as
corporations.
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approach,388 while another commenter
suggested we could, alternatively,
permit the government entity to
continue to pay its portion of the
advisory fee, but require the adviser to
rebate that portion of the fee to the fund
as a whole.389 We believe either
approach would meet the requirements
of the rule we are adopting today.
(3) Subadvisory Arrangements
A number of commenters urged that
we exclude from the rule subadvisers to
covered investment pools because,
being in a subordinate role to the
adviser, they may have no involvement
in the adviser’s solicitation activities
including no ability to identify
government entities being solicited, and
therefore should not be held
accountable for the adviser’s actions.390
None of these commenters, however,
indicated that a subadviser could not
obtain from the adviser the information
necessary to comply with the rule.
Additionally, no commenter provided
us with a basis to distinguish advisers
from subadvisers that would be
adequate to avoid undermining the
prophylactic nature of our rule.
‘‘Subadviser’’ is not defined under the
Act,391 and significant variation exists
in subadvisory relationships.392 There is
no readily available way to draw
meaningful distinctions between
advisers and subadvisers by, for
example, looking at who controls
marketing and solicitation activities,393
who has an advisory contract directly
Letter.
389 NY City Bar Letter.
390 See, e.g., IAA Letter; S&P Letter; Skadden
Letter; Davis Polk Letter.
391 ‘‘Subadviser’’ also is not defined under the
Investment Company Act, which requires that both
advisory and subadvisory contracts (‘‘which
contract, whether with such registered company or
with an investment adviser of such registered
company * * * ’’) be approved by a vote of a
majority of the outstanding voting securities of the
registered investment company. See section 15(a) of
the Investment Company Act [15 U.S.C. 80a–15(a)].
392 See, e.g., Investment Company Institute, Board
Oversight of Subadvisers (Jan. 2010), available at
https://www.ici.org/pdf/idc_10_subadvisers.pdf
(providing guidance to mutual fund boards of
directors with respect to overseeing subadvisory
arrangements and recognizing that ‘‘there is no one
‘correct’ approach to effective subadvisory oversight
by fund boards’’ because there are a wide variety of
potential subadvisory arrangements).
393 See, e.g., Davis Polk Letter (suggesting that we
limit the application of the prohibitions to a
subadviser to a covered investment pool that has
the ability to control the soliciting, marketing or
acceptance of government clients); S&P Letter
(suggesting that we limit the application of the
prohibitions to a subadviser to a covered
investment pool that: (1) Has the ability to control
the soliciting, marketing or acceptance of
government clients; and (2) is not a related person
of the investment adviser or distributor or other
investment pool).
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Frm 00032
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with the government client,394 or other
factors. In addition, subadvisers
generally have the same economic
incentives as advisers to obtain new
business and increase assets under
management. We are concerned that
under the approaches suggested by
commenters, an adviser that sought to
avoid compliance with the prophylactic
provisions of our rule and engage in pay
to play could organize itself to operate
as a subadviser in such an arrangement.
We therefore believe it is not
appropriate to exclude subadvisers from
the rule.
We are, however, providing some
guidance that may assist advisers in
subadvisory and fund of funds
arrangements in complying with the
rule.395 First, by the terms of the rule,
if an adviser or subadviser makes a
contribution that triggers the two-year
time out from receiving compensation,
the subadviser or adviser, as applicable,
that did not make the triggering
contribution could continue to receive
compensation from the government
entity,396 unless the arrangement were a
means to do indirectly what the adviser
or subadviser could not do directly
under the rule.397 Second, advisers to
underlying funds in a fund of funds
arrangement are not required to look
through the investing fund to determine
whether a government entity is an
investor in the investing fund unless the
investment were made in that manner as
a means for the adviser to do indirectly
394 See, e.g., IAA Letter; Skadden Letter. See also
sections 2(a)(20) and 15(a) of the Investment
Company Act (treating a subadviser as an adviser
to a registered investment company even in the
absence of a direct contractual relationship with the
investment company).
395 See, e.g., IAA Letter (requesting clarification as
to how the rule would apply when an adviser
becomes subject to the compensation ban after
hiring a subadviser or vice versa). See also Fidelity
Letter; MFA Letter; SIFMA Letter (each expressing
concern about how the rule would apply in the
fund of funds context).
396 We understand that, under some advisory
arrangements, the government entity has a contract
only with the adviser and not the subadviser. Under
those circumstances, it would be consistent with
the rule for an adviser that has triggered the twoyear time out to pass through to the subadviser that
portion of the fee to which the subadviser is
entitled, as long as the adviser retains no
compensation from the government entity and the
subadviser (and its own covered associates) has not
triggered a time out as well.
397 See Rule 206(4)–5(d). For instance, an adviser
that hires an affiliated subadviser to manage a
covered investment pool in which a government
entity invests so that the adviser could make
contributions to that government entity would be
doing indirectly what it would be prohibited from
doing directly under the rule. A subadviser would
be providing ‘‘investment advisory services for
compensation to a government entity’’ regardless of
whether the subadviser is paid directly by the
government entity or by the adviser.
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what it could not do directly under the
rule.398
(f) Exemptions
An adviser may apply to the
Commission for an order exempting it
from the two-year compensation ban.399
Under this provision, which we are
adopting as proposed, we can exempt
advisers from the rule’s time out
requirement where the adviser discovers
contributions that trigger the
compensation ban only after they have
been made, and when imposition of the
prohibition is unnecessary to achieve
the rule’s intended purpose. This
provision will provide advisers with an
additional avenue by which to seek to
cure the consequences of an inadvertent
violation by the adviser that falls
outside the limits of the rule’s de
minimis exception and exception for
returned contributions,400 such as when
a disgruntled employee makes a greater
than $350 contribution as he or she exits
the firm. In determining whether to
grant an exemption, we will take into
account the varying facts and
circumstances that each application
presents. Among other factors, we will
consider: (i) whether the exemption is
necessary or appropriate in the public
interest and consistent with the
protection of investors and the purposes
fairly intended by the policy and
provisions of the Advisers Act; (ii)
whether the investment adviser, (A)
before the contribution resulting in the
prohibition was made, adopted and
implemented policies and procedures
reasonably designed to prevent
violations of rule 206(4)–5; (B) prior to
or at the time the contribution which
resulted in such prohibition was made,
had no actual knowledge of the
contribution; and (C) after learning of
the contribution, (1) has taken all
available steps to cause the contributor
involved in making the contribution
which resulted in such prohibition to
obtain a return of the contribution; and
(2) has taken such other remedial or
preventive measures as may be
appropriate under the circumstances;
(iii) whether, at the time of the
contribution, the contributor was a
covered associate or otherwise an
employee of the investment adviser, or
was seeking such employment; (iv) the
timing and amount of the contribution
which resulted in the prohibition; (v)
the nature of the election (e.g., Federal,
398 See
rule 206(4)–5(d).
0–4, 0–5, and 0–6 under the Advisers
Act [17 CFR 275.0–4, 0–5, and 0–6] provide
procedures for filing applications under the Act,
including applications under the rule 206(4)–5.
400 See sections II.B.2(a)(6) and (7) of this Release,
describing exceptions to the two-year time out
prohibition of the rule.
399 Rules
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State or local); and (vi) the contributor’s
apparent intent or motive in making the
contribution which resulted in the
prohibition, as evidenced by the facts
and circumstances surrounding such
contribution.401 We intend to apply
these factors with sufficient flexibility to
avoid consequences disproportionate to
the violation, while effecting the
policies underlying the rule.
We received limited comment on this
provision. A few commenters suggested
that the operation of the rule should toll
until a decision is made about an
applicant’s request.402 We are
concerned that such an approach could
encourage frivolous applications and
encourage applicants to delay the
disposition of their applications. As we
explained in the Proposing Release, an
adviser seeking an exemption could
place into an escrow account any
advisory fees earned between the date of
the contribution triggering the
prohibition and the date on which we
determine whether to grant an
exemption.403 Some commenters
recommended the rule build in a
specified length of time for the
Commission to respond to requests for
relief.404 We recognize that applications
for an exemptive order will be timesensitive and will consider such
applications expeditiously. We note that
the escrow arrangements discussed
above may lessen the hardship on
advisers.
D. Recordkeeping
We are adopting amendments to rule
204–2 to require registered investment
advisers that have government clients,
or that provide investment advisory
services to a covered investment pool in
which a government entity investor
invests, to make and keep certain
records that will allow us to examine for
compliance with new rule 206(4)–5.405
401 See Rule 206(4)–5(e). These factors are similar
to those considered by FINRA and the appropriate
bank regulators in determining whether to grant an
exemption under MSRB rule G–37(i).
402 ICI Letter; Skadden Letter.
403 See Proposing Release, at n.199. The escrow
account would be payable to the adviser if the
Commission grants the exemption. If the
Commission does not grant the exemption, the fees
contained in the account would be returned to the
government entity client. In contrast, MSRB rule G–
37, on which rule 206(4)–5 is based, does not
permit a municipal securities dealer to continue to
engage in municipal securities business with an
issuer while an application is pending. See MSRB
Rule G–37 Q&A, Question V.1.
404 IAA Letter; ICI Letter; NASP Letter (each
suggesting all applications be granted if they are not
acted upon in 30 days); Skadden Letter (suggesting
a 45-day deadline).
405 Rule 204–2(a)(18) and (h)(1). An adviser is
required to make and keep these records only if it
provides investment advisory services to a
government entity or if a government entity is an
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41049
The rule amendments reflect several
changes from our proposal, which are
discussed below. These requirements
are similar to the MSRB recordkeeping
requirements for brokers, dealers and
municipal securities dealers.406
Amended rule 204–2 requires
registered advisers that provide
investment advisory services to a
government entity, or to a covered
investment pool in which a government
entity is an investor, to make and keep
records of contributions made by the
adviser and covered associates to
government officials (including
candidates), and of payments to State or
local political parties and PACs.407 The
adviser’s records of contributions and
payments must be listed in
chronological order identifying each
contributor and recipient, the amounts
and dates of each contribution or
payment and whether a contribution
was subject to rule 206(4)–5’s exception
for certain returned contributions.408
The rule also requires an adviser that
has government clients to make and
keep a list of its covered associates,409
and the government entities to which
the adviser has provided advisory
services in the past five years.410
Similarly, advisers to covered
investment pools must make and keep
a list of government entities that invest,
or have invested in the past five years,
in a covered investment pool, including
any government entity that selects a
covered investment pool to be an option
of a plan or program of a government
entity, such as a 529, 457 or 403(b)
investor in any covered investment pool to which
the investment adviser provides investment
advisory services. Advisers that solicit government
clients on behalf of other advisers are also subject
to the amended recordkeeping requirements.
Advisers that are exempt from Commission
registration under section 203(b)(3) of the Advisers
Act, however, are not subject to the recordkeeping
requirements under amended 204–2 unless they do
register with us, although as discussed earlier,
supra note 92 and accompanying text, they are
subject to rule 206(4)–5. Advisers keeping
substantially the same records under rules adopted
by the MSRB are not required to keep duplicate
records. Rule 204–2(h)(1).
406 MSRB rule G–8(a)(xvi). The MSRB also
requires certain records to be made and kept in
accordance with disclosure requirements that our
rule does not contain.
407 Contributions and payments by PACs
controlled by the adviser or a covered associate
would also have to be recorded as these PACs are
‘‘covered associates’’ under the rule. Rule 206(4)–
5(f)(2)(iii). See section II.B.2(a)(4) of this Release.
408 Rule 204–2(a)(18)(ii).
409 The adviser must record the name, title(s), and
business and residence addresses of each covered
associate. Rule 204–2(a)(18)(i)(A).
410 Advisers do not have to maintain a record of
government entities that were clients before the
effective date. For additional information regarding
the implementation of rule 206(4)–5, see section III
of this Release.
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plan.411 An investment adviser,
regardless of whether it currently has a
government client, must also keep a list
of the names and business addresses of
each regulated person to whom the
adviser provides or agrees to provide,
directly or indirectly, payment to solicit
a government entity on its behalf.412
The amended rule reflects several
changes from our proposal, which we
describe below.
First, in response to comments,413 we
have limited the rule to provide that
only records of contributions,414 not
payments,415 to government officials
and candidates are required to be kept
under the rule.416 We have made this
change because, unlike contributions,
which are one type of payment, all
payments do not trigger the two-year
time out. As a result of this change, the
recordkeeping obligations better reflect
the activities of an adviser or a covered
associate that could result in the adviser
being subject to the two-year time out.
Commenters also argued that we should
not require, as proposed, advisers to
maintain records of payments to
PACs.417 Although those payments do
not trigger application of the two-year
time out, payments to PACs can be a
means for an adviser or covered
associate to funnel contributions to a
government official without directly
contributing. We are, therefore, adopting
the amendment to require advisers to
keep records of payments to PACs as
these records will allow our staff to
identify situations that might suggest an
intent to circumvent the rule.418
Second, an investment adviser to a
registered investment company must
411 Amended rule 204–2 does not require an
adviser to a covered investment pool that is an
option of a government plan or program to make
and keep records of participants in the plan or
program, but only the government entity. See supra
note 374. Consistent with changes we have made
to the definition of covered investment pool, we
note that an adviser’s recordkeeping obligations
with respect to a registered investment company
apply only if such an investment company is an
option of a plan or program of a government entity.
See section II.B.2(e) of this Release.
412 Rule 204–2(a)(18)(i)(D).
413 Fidelity Letter; IAA Letter; SIFMA Letter.
414 See supra note 153 and accompanying text
(defining ‘‘contribution’’).
415 See supra note 331 (defining ‘‘payment’’).
416 Rule 204–2(a)(18)(i)(C).
417 See, e.g., IAA Letter; SIFMA Letter.
418 Accordingly, as part of a strong compliance
program, an adviser or covered associate that
receives a general solicitation to make a
contribution to a PAC should consider inquiring
about how the collected funds would be used to
determine whether the PAC is closely associated
with a government official to whom a direct
contribution would subject the adviser to the twoyear time out. See section II.B.2(d) of this Release
and rule 206(4)–5(d). The MSRB takes a similar
approach regarding whether a payment to a PAC is
an indirect contribution to a government official.
See MSRB Rule G–37 Q&A, Questions III.4 and III.5.
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maintain records identifying
government entity investors only if the
investments are made as part of a plan
or program of a government entity or
provide participants in the plan or
program with the option of investing in
the fund.419 This change would narrow
the records required to those necessary
to support the rule as modified from our
proposal, and we believe addresses
commenters’ concerns regarding the
ability of advisers to registered
investment companies to identify
government entity investors.420 As
discussed above, we believe it is
reasonable to expect advisers to know
the identity of the government entity
when a registered fund they advise is
part of a plan or program. In addition,
as commenters suggested, we are
providing a substantial transition period
for advisers to registered investment
companies that should allow these
advisers to make the necessary changes
to account documents and systems to
allow them to identify government
entities that provide one or more of the
investment companies they advise as an
investment option.421
Third, the amended rule requires an
adviser to maintain a list of only those
government entities to which it
provides, or has provided in the past
five years, investment advisory
services.422 We are not requiring, as
proposed, a list of government entities
the adviser solicited for advisory
business.423 Some commenters
expressed concerns about the potential
scope of this requirement and noted that
solicitation does not trigger rule 206(4)–
5’s two-year time out, rather it is
providing advice for compensation that
does so.424 In light of these concerns,
and the record before us today, we are
not requiring advisers to maintain lists
419 Rule 204–2(a)(18)(i)(B). Amended rule 204–2
does not require an adviser to a covered investment
pool that is an option of a government plan or
program to make and keep records of participants
in the plan or program, but only the government
entity. For a discussion of the application of the
rule to a covered investment pool that is an option
of a government plan or program, see supra note
371 and accompanying text. Consistent with
changes we have made to the definition of covered
investment pool, we note that an adviser’s
recordkeeping obligations with respect to a
registered investment company apply only if such
an investment company is an option of a plan or
program of a government entity. See section
II.B.2(e) of this Release.
420 Advisers to covered investment pools that are
relying on Investment Company Act exclusions in
sections 3(c)(1), 3(c)(7) and 3(c)(11) must identify
government entity investors regardless of whether
they are an investment option of a plan or program
of a government entity. Rule 204–2(a)(18)(i)(B).
421 See section III of this Release.
422 See rule 204–2(a)(18)(i)(B).
423 See proposed rule 204–2(a)(18)(i)(B).
424 Dechert Letter; SIFMA Letter; Skadden Letter.
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of government entities solicited that do
not become clients.
Fourth, as discussed above, rule
206(4)–5 permits an adviser to use
certain third parties to solicit on its
behalf. We are, therefore, requiring that
advisers that provide or agree to
provide, directly or indirectly, payment
to advisers or broker-dealers registered
with the Commission that act as
regulated persons under rule 206(4)–5 to
maintain a list of the names and
business addresses of each such
regulated person.425 These records will
enable the Commission’s staff to review
and compare the regulated person’s
records to those of the adviser that hired
the regulated person.
Finally, the amendments require
advisers to make and keep records of
their covered associates, and their own
and their covered associates’
contributions, only if they provide
advisory services to a government
client.426 Commenters had expressed
concerns that requiring advisers with no
government business to make and keep
these records could be unnecessarily
intrusive to employees and burdensome
on advisers.427 In light of those
concerns, and the record before us
today, we are not requiring advisers
with no government business to make
and keep these records.428 As a
consequence, an adviser with no
government clients would not have to
require employees to report their
political contributions.
E. Amendment to Cash Solicitation Rule
We are adopting, as proposed, a
technical amendment to rule 206(4)–3
under the Advisers Act, the ‘‘cash
solicitation rule.’’ That rule makes it
425 Rule 204–2(a)(18)(i)(D). If an adviser does not
specify which types of clients the regulated person
should solicit on its behalf (e.g., that it should only
solicit government entities), the adviser could
satisfy this requirement by maintaining a list of all
of its regulated person solicitors. Supra note 412.
426 Rule 204–2(a)(18)(iii).
427 IAA Letter; Dechert Letter; SIFMA Letter.
428 Although advisers that do not have
government entity clients are not required to
maintain records under the amendments, the lookback requirements of rule 206(4)–5 continue to
apply. As a result, an adviser that has not
maintained records of the firm’s and its covered
associates’ contributions would have to determine
whether any contributions by the adviser, its
covered associates, and any former covered
associates would subject the firm to the two-year
time out prior to accepting compensation from a
new government entity client. The same applies to
newly-formed advisers. The records an adviser
develops during this determination process, would
fall under the adviser’s obligation to maintain
records of all direct or indirect contributions made
by the investment adviser or its covered associates
to an official of a government entity, or payments
to a political party of a State or political subdivision
thereof, or to a political action committee. Rule
204–2(a)(18)(i)(C).
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unlawful, except under specified
circumstances and subject to certain
conditions, for an investment adviser to
make a cash payment to a person who
directly or indirectly solicits any client
for, or refers any client to, an investment
adviser.429
Paragraph (iii) of the cash solicitation
rule contains general restrictions on
third-party solicitors that cover
solicitation activities directed at any
client, regardless of whether it is a
government entity client. New
paragraph (e) to rule 206(4)–3 alerts
advisers and others that special
prohibitions apply to solicitation
activities involving government entity
clients under rule 206(4)–5.430
III. Effective and Compliance Dates
Rule 206(4)–5 and the amendments to
rules 204–2 and 206(4)–3 are effective
on September 13, 2010. Investment
advisers subject to rule 206(4)–5 must
be in compliance with the rule on
March 14, 2011. Investment advisers
may no longer use third parties to solicit
government business except in
compliance with the rule on September
13, 2011.431 Advisers to registered
investment companies that are covered
investment pools must comply with the
rule by September 13, 2011.432 Advisers
subject to rule 204–2 must comply with
amended rule 204–2 on March 14, 2011.
However, if they advise registered
investment companies that are covered
investment pools, they have until
September 13, 2011 to comply with the
amended recordkeeping rule with
respect to those registered investment
companies.
A. Two-Year Time Out and Prohibition
on Soliciting or Coordinating
Contributions
We are providing advisers with a six
month transition period to give them
time to identify their covered associates
and current government entity clients
and to modify their compliance
programs to address new compliance
obligations under the rule.433
Accordingly, rule 206(4)–5’s prohibition
on providing advisory services for
compensation within two years of a
contribution will not apply to, and the
rule’s prohibition on soliciting or
coordinating contributions will not be
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429 17
CFR 275.206(4)–3.
206(4)–3(e). We received no comments
on this proposed amendment.
431 Rule 206(4)–5(a)(2).
432 Rule 206(4)–5(f)(3).
433 Section III.D of this Release addresses when
advisers to ‘‘covered investment pools’’ that are
registered investment companies must comply with
the rule; section III.E of this Release addresses
transition considerations specific to certain other
pooled investment vehicles.
430 Rule
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triggered by contributions made before
March 14, 2011.434 We believe that the
length of the transition period should
address commenters’ concerns that
advisers have sufficient time to
implement policies and procedures
regarding contributions to avoid
violations of the rule and that the rule
not affect the 2010 elections for which
some advisory personnel may already
have committed to make political
contributions.435
B. Prohibition on Using Third Parties To
Solicit Government Business and Cash
Solicitation Rule Amendment
Advisers must comply with the new
rule’s prohibition on making payments
to third parties to solicit government
entities for investment advisory services
on September 13, 2011.436 Before this
compliance date, advisers are not
prohibited by the rule from making
payments to third-party solicitors
regardless of whether they are registered
as broker-dealers or investment
advisers.437
We have provided an extended
transition period to provide advisers
and third-party solicitors with sufficient
time to conform their business practices
to the new rule, and to revise their
compliance policies and procedures to
prevent violation of the new rule. In
addition, the transition period will
provide an opportunity for a registered
national securities association to
propose a rule that would meet the
requirements of rule 206(4)–5(f)(9)(ii)(B)
and for the Commission to consider
such a rule. If, after one year, a
registered national securities association
has not adopted such rules, advisers
would be prohibited from making
payments to broker-dealers for
distribution or solicitation activities
with respect to government entities, but
434 Likewise, these prohibitions do not apply to
contributions made before March 14, 2011 by new
covered associates to which the look back applies.
See section II.B.2(a)(5) of this Release for a
discussion of the rule’s look-back provision. For
example, if an individual who becomes a covered
associate of an adviser on or after March 14, 2011
made a contribution before March 14, 2011, that
new covered associate’s contribution would not
trigger the two-year time out for the adviser. On the
other hand, if an individual who later becomes a
covered associate made the contribution on or after
March 14, 2011, the contribution would trigger the
two-year time out for the adviser if it were made
less than, as applicable, six months or two years
before the individual became a covered associate.
435 Commenters recommended that we provide
advisers with six months to one year as a transition
for rule 206(4)–5. See Davis Polk Letter; MFA
Letter; ICI Letter; IAA Letter; NASP Letter; Skadden
Letter.
436 Rule 206(4)–5(a)(2).
437 We note, however, that the antifraud
provisions of the Federal securities laws continue
to apply during the transition period.
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41051
would be permitted to make payments
to registered investment advisers that
meet the definition of ‘‘regulated
person’’ under the rule.438 We
understand from our staff, however, that
FINRA plans to act within the
timeframe; if they do not, we will
consider whether we should take further
action.
Finally, the compliance date for the
technical amendment to the cash
solicitation rule, rule 206(4)–3, which is
intended to alert advisers that rule
206(4)–5 is applicable to solicitations of
a government entity, is one year from
the effective date, as the amendment to
the cash solicitation rule need only be
operative when rule 206(4)–5’s thirdparty solicitor provisions are in effect.
C. Recordkeeping
As discussed above, the amendments
to rule 204–2 apply only to investment
advisers with clients who are
government entities. Such advisers must
comply with the amended rule on
March 14, 2011 except as noted below.
By March 14, 2011, these advisers must
begin to maintain records of all persons
who are covered associates under the
rule and keep records of political
contributions they make on and after
that date. Advisers must also make and
keep a record of all government entities
that they provide advisory services to on
and after March 14, 2011. Advisers are
not, however, required to look back for
the five years prior to the effective date
to identify former government clients.
Advisers that pay regulated persons to
solicit government entities for advisory
services on their behalf must make and
keep a list of those persons beginning on
and after September 13, 2011.439
D. Registered Investment Companies
Advisers to registered investment
companies that are ‘‘covered investment
pools’’ under the rule 440 must comply
with rule 205(4)–5 with respect to those
covered pools September 13, 2011.
During the transition period,
contributions by the adviser or its
employees to government entity clients
that have selected an adviser’s
registered investment company as an
investment option of a plan or program
will not trigger the prohibitions of rule
206(4)–5.441
438 See
rule 206(4)–5(f)(9)(i).
204–2(a)(18)(i)(D).
440 A registered investment company is only a
covered investment pool if it is an investment
option of a plan or program of a government entity,
such as a 529 plan, 403(b) plan or 457 plan. See
rule 206(4)–5(f)(3).
441 Advisers to covered investment pools other
than registered investment companies—i.e.,
439 Rule
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We have provided for an extended
compliance date to respond to concerns
expressed by commenters that an
adviser to a registered investment
company may require additional time to
identify government entities that have
selected that registered investment
company as an investment option when
shares of the fund are held through
omnibus arrangements such that the
identity of the fund investor is not
readily available to the adviser.442 The
changes we have made to the proposed
rule that limit the application of the
two-year time out with respect to
registered investment companies to
those that are options in a plan or
program of a government entity,443
together with this extended compliance
date should provide advisers to
registered investment companies
sufficient time to put into place those
system enhancements or business
arrangements, such as those with
intermediaries, that may be necessary to
identify those government plans or
programs in which the funds serve as
investment options.444
As noted above, we are providing for
an extended compliance date for
advisers that manage registered
investment companies that are covered
investment pools under the rule, which
we are applying, for the same reasons,
to recordkeeping obligations that arise
as a result of those covered investment
pools. Thus, advisers to these covered
investment pools must make and keep
a record of all government entity
investors on and after September 13,
2011.445
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IV. Cost-Benefit Analysis
We are sensitive to the costs and
benefits imposed by our rules, and
companies that would be investment companies
under section 3(a) of the Investment Company Act
but for the exclusion provided from that definition
by either section 3(c)(1), section 3(c)(7) or section
3(c)(11)—are subject to the six-month transition
period. We believe advisers to these types of funds,
because the interests in them are typically held in
the name of the investor, should be able to identify
government entities without significant difficulty.
442 See ICI Letter; T. Rowe Price Letter.
443 See section II.B.2(a) of this Release.
444 A few commenters recommended that the rule
apply only to new government investors in
registered investment companies after the effective
date of the rule. See ICI Letter; T. Rowe Price Letter.
We do not believe this would be appropriate
because pay to play can be just as troubling in the
context of an adviser renewing an advisory contract
(or including a registered investment company as
an investment option in a plan or program) as one
that is endeavoring to obtain business for the first
time.
445 Amended rule 204–2 does not require an
adviser to a covered investment pool that is an
option of a government plan or program to make
and keep records of participants in the plan or
program, but only the government entity. See supra
note 411.
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understand that there will be costs
associated with compliance with rule
206(4)–5 and the amendments to rule
204–2.446 We recognize that the rule and
amendments will place burdens on
advisers that provide or seek to provide
advisory services to government
entities, and that advisers may in turn
choose to limit the ability of certain
persons associated with an adviser to
make contributions to candidates for
certain offices and to solicit
contributions for certain candidates and
payments to political parties. We
believe there are practical, cost-effective
means to comply with the rule without
an adviser imposing a blanket ban on
political contributions by its covered
associates. We have closely drawn the
rule, and modified it based on
comments received, to achieve our goal
of addressing adviser participation in
pay to play practices, while seeking to
limit the burdens imposed by the rule.
The rule and rule amendments are
designed to address pay to play
practices by investment advisers that
provide advisory services to government
entity clients and to certain covered
investment pools in which a
government entity invests. The rule
prohibits an investment adviser from
providing advisory services for
compensation to a government client for
two years after the adviser or certain of
its executives or employees make a
contribution to certain elected officials
or candidates. The rule also prohibits an
adviser from providing or agreeing to
provide, directly or indirectly, payment
to any third party that is not a ‘‘regulated
person’’ for a solicitation of advisory
business from any government entity, or
for a solicitation of a government entity
to invest in certain covered investment
pools, on behalf of such adviser.
Additionally, the rule prevents an
adviser from coordinating or soliciting
from others contributions to certain
elected officials or candidates or
payments to certain political parties.
The rule applies both to advisers
registered with us (or required to be
registered) and those that are
unregistered in reliance on the
exemption available under section
203(b)(3) of the Advisers Act (15 U.S.C.
80b–3(b)(3)). Our amendment to rule
204–2 requires a registered adviser to
maintain certain records of the political
contributions made by the adviser or
certain of its executives or employees,
as well as records of the regulated
persons the adviser pays or agrees to
pay to solicit government entities on the
adviser’s behalf.
In the Proposing Release, we
requested comment on the effects of the
proposed rule and rule amendments on
pension plan beneficiaries, participants
in government plans or programs,
investors in pooled investment vehicles,
investment advisers, the advisory
profession as a whole, government
entities, third party solicitors, and
political action committees.447 We
requested that commenters provide
analysis and empirical data to support
their views on the costs and benefits
associated with the proposal. For
example, we requested comment on the
costs of establishing compliance
procedures to comply with the proposed
rule, both on an initial and ongoing
basis and on the costs of using
compliance procedures of an affiliated
broker-dealer that the broker-dealer
established as a result of MSRB rules G–
37 and G–38. In addition, we requested
data regarding our assumptions about
the number of unregistered advisers that
would be subject to the proposed rule,
and the number of covered associates of
these exempt advisers. Finally, in the
context of the objectives of this
rulemaking, we sought comments that
address whether these rules will
promote efficiency, competition and
capital formation, and what effect the
rule would have on the market for
investment advisory services and thirdparty solicitation services.
We received approximately 250
comment letters on the proposal.
Almost all of the commenters agreed
that pay to play is a serious issue that
should be addressed. One commenter
stated that ‘‘the benefits derived from
the application of pay to play
limitations to public sector advisory
services will far outweigh any
temporary dislocations that may occur
as private and public sector
professionals make the necessary
adjustments to their activities to
transition to the Commission’s new
standards.’’ 448 Many, however,
expressed concern about costs,449
particularly those related to the
proposed ban on payments to third
parties. Some suggested that the
447 Proposing
proposed, we are also making a conforming
technical amendment to rule 206(4)–3 to address
potential areas of conflict with proposed rule
206(4)–5. We do not believe that this technical
amendment affects the costs associated with the
rulemaking. It will benefit advisers because it
provides clarity about the application of our rules
when they potentially overlap.
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Release, at section III.C.
Letter. See also Thompson Letter;
Common Cause Letter; Fund Democracy/Consumer
Federation Letter (each identifying benefits of the
rule).
449 See, e.g., Davis Polk Letter (generally
commenting that any benefits of the proposed rule
were outweighed by its likely costs). See also ICI
Letter; Monument Group Letter.
448 MSRB
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Commission underestimated the costs of
compliance with the rule and rule
amendments.450 As discussed below,
many of the commenters that did
comment specifically on the costs and
benefits of the proposal did not provide
empirical data to support their views.
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A. Benefits
As we discuss extensively throughout
this Release, we expect that rule 206(4)5 will yield several important direct and
indirect benefits. Overall, the rule is
intended to address pay to play
relationships that interfere with the
legitimate process by which advisers are
chosen based on the merits rather than
on their contributions to political
officials. The potential for fraud to
invade the various, intertwined
relationships created by pay to play
arrangements is without question. We
believe that rule 206(4)-5 will reduce
the occurrence of fraudulent conduct
resulting from pay to play and thus will
achieve its goals of protecting public
pension plans, beneficiaries, and other
investors from the resulting harms. One
commenter who agreed with us
commended the proposed rule as a
‘‘strong start in controlling corruption,
balancing the rights of the advisors and
their executives with the very real
detriment to the public which the
numerous cases of pay-to-play involving
public pension funds and other public
entities have caused.’’ 451
Addressing pay to play practices will
help protect public pension plans and
investments of the public in
government-sponsored savings and
retirement plans and programs by
addressing situations in which a more
qualified adviser may not be selected,
potentially leading to inferior
management, diminished returns or
greater losses. One commenter who
agreed, observed, ‘‘[w]hen lucrative
450 See, e.g., SIFMA Letter (‘‘While SIFMA
believes that addressing practices that potentially
undermine the merit-based selection of investment
advisers is an important and laudable effort, the
SEC appears to have underestimated the
compliance costs the Proposed Rule will impose on
covered parties.’’); ICI Letter ([I]n relying on the
estimates for compliance with the MSRB rules, the
Commission significantly underestimates the
compliance and recordkeeping burdens associated
with the proposed rule.’’); Davis Polk Letter (‘‘We
believe that the Commission may have substantially
underestimated the number of investment advisers
that will be affected by the Proposed Rule and its
costs and market effects in concluding that many
of the aspects of the Rule would impose only
minimal additional costs and burdens on investors
and investment advisers.’’). The commenters who
addressed our estimates, however, did so in general
terms and did not provide specific suggestions as
to how they should be modified. See the discussion
below regarding changes from the proposed rule
that we believe mitigate some of the costs.
451 Common Cause Letter.
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investment contracts are awarded to
those who pay to play, public pension
funds may end up receiving
substandard services and higher fees,
resulting in lower earnings.’’ 452 One
public official commenter detailed the
role of pay to play arrangements in the
selection of public pension fund
managers and the harm it can inflict on
the affected plans,453 while other
officials wrote to us explicitly
expressing support for a Commission
rule.454 By addressing pay to play
practices, we will help level the playing
field so that the advisers selected to
manage retirement funds and other
investments for the public are more
likely to be selected based on the quality
of their advisory services. These
benefits, although difficult to quantify,
could result in substantial savings and
better performance for the public
pension plans, their beneficiaries, and
participants.455 Two commenters noted
that the rule would promote the
interests of plan beneficiaries.456
By leveling the playing field among
advisers competing for State and local
government business, the rule will help
minimize or eliminate manipulation of
the market for advisory services
provided to State and local
governments.457 For example, direct
political contributions or payments
made to third-party solicitors as part of
pay to play practices create artificial
Letter.
Letter (‘‘I have seen money managers
awarded contracts with our fund which involved
payments to individuals who served as middlemen,
creating needless expense for the fund. These
middlemen were political contributors to the
campaigns of board members who voted to contract
for money management services with the
companies who paid them as middlemen.’’). See
also Pohndorf Letter (noting that when the sole
trustee of a major pension fund changed several
years ago, a firm managing some of the fund’s assets
‘‘began to receive invitations to fundraising events
for the new trustee with suggested donation
amounts’’); Tobe Letter (suggesting the negative
effects of pay to play activities on the Kentucky
Retirement System’s investment performance).
454 See, e.g., DiNapoli Letter; Bloomberg Letter.
455 According to the most recently available US
census data, as of 2008, there are 2,550 State and
local government employee retirement systems.
https://www.census.gov/govs/retire/. See also Fund
Democracy/Consumer Federation Letter (‘‘These
practices adversely affect the economic interests of
millions of America’s public servants.’’).
456 Comment Letter of John C. Emmel (Sept. 18,
2009) (‘‘one more step to foster a level playing field
for investors * * * where advisors’ priorities trump
those of the investing public’’); Comment Letter of
George E. Kozel (Aug. 31, 2009) (‘‘Kozel Letter’’)
(‘‘Their interests lie in obtaining the highest fees not
in producing benefits for the pensioners. * * *’’).
457 See DiNapoli Letter (advocating for a ‘‘level
playing field for investors and investment advisers
that protects the integrity of the decision-making
process [for hiring an investment adviser]’’);
Bloomberg Letter (‘‘Pay to play practices clearly
undermine the open competitive process by which
government contracts are to be awarded.’’).
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453 Weber
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barriers to competition for firms that
cannot, or will not, make those
contributions or payments.458 They also
increase costs for firms that may feel
they have no alternative but to pay to
play. The rule addresses a collective
action problem created by this dynamic
analogous to the one identified in the
Blount opinion.459 One commenter
emphasized the importance of restoring
public confidence in the investment
activities of all public pension funds.460
Indeed, at its core, the rulemaking
addresses practices that undermine the
integrity of the market for advisory
services, as underscored by another
commenter.461
Allocative efficiency is enhanced
when government clients award
advisory business to advisers that
compete based on price, performance
and service and not the influence of pay
to play, which in turn enables advisory
firms, particularly smaller advisory
firms, to compete on merit, rather than
their ability or willingness to make
contributions.462 In addition, taking into
account the effects of analogous
practices in the underwriting of
municipal securities prior to MSRB rule
G–37,463 we believe a merit-based
competitive process may result in the
allocation of public pension monies to
different advisers who may well deliver
better investment performance and
lower advisory fees than those advisers
458 See
supra note 453.
Blount, 61 F.3d at 945–46 (discussing the
harms of pay to play: ‘‘Moreover, there appears to
be a collective action problem tending to make the
misallocation of resources persist.’’). See also text
accompanying notes 291–294 of this release.
Collective action problems are a class of market
failures calling for a regulatory response, and exist,
for example, where participants may prefer to
abstain from an unsavory practice (such as pay to
play), but nonetheless participate out of concern
that, even if they abstain, their competitors will
continue to engage in the practice profitably and
without adverse consequences.
460 Thompson Letter. See also Bloomberg Letter.
461 Common Cause Letter (‘‘Pay-to-play has not
only the potential to compromise an investment
adviser’s ethical and legal duties under the
Investment Advisers Act of 1940, but in several
high profile cases across the nation, has already
done so, negatively impacting the public perception
of government decision making and, in some cases,
costing the taxpayer millions of dollars and placing
billions of dollars in pension funds at risk.’’). See
also Dempsey Letter (noting applause for efforts ‘‘to
stop the ‘pay-to-play’ practice which only serves to
undermine public trust in investment advisors and
regulators’’).
462 See Comment Letter of Budge Collins (Sept.
30, 2009) (the rule would ‘‘level the playing field
for the rest of us who have never made
contributions to elected officials who sit on
investment management committees’’).
463 One commenter cited a study containing
evidence that before rule G–37 was adopted,
underwriters’ pay to play practices distorted
underwriting fees as well as which firms were hired
by government issuers. See Butler Letter.
459 See
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whose selection was influenced by pay
to play.
As adopted, the rule contains a
prohibition against advisers directly or
indirectly compensating a third party to
solicit government entities on its behalf,
unless the third-party solicitor is a
‘‘regulated person’’ subject to pay to play
restrictions. This exception enables
advisers and pension plans (and their
beneficiaries) to continue to benefit
from the services of third-party
solicitors, such as the placement of
interests in private funds, while at the
same time benefitting from a
Commission rule that prohibits pay to
play practices.464
Our rule may also benefit pension
plans by preventing harms that can
result when an adviser is not negotiating
at arm’s length with a government
official. For example, as a result of pay
to play, an adviser may obtain greater
ancillary benefits, such as ‘‘soft dollars,’’
from the advisory relationship, which
may be directed for the benefit of the
adviser, potentially at the expense of the
pension plan, thereby using a pension
plan asset for the adviser’s own
purposes.465 Additionally, taxpayers
may benefit from our rule because they
might otherwise bear the financial
burden of bailing out a government
pension fund that has ended up with a
shortfall due to poor performance or
excessive fees that might result from pay
to play.466
In addition to the general benefits of
addressing pay to play practices by
investment advisers noted above, we
believe the specific provisions of the
rule, including the two-year time out,
the ban on using third parties to solicit
government business, and the
restrictions on soliciting and
coordinating contributions and
payments will likely result in similar
benefits to those that have resulted from
MSRB rules G–37 and G–38, on which
464 Commenters, both on the Proposing Release
and our 1999 proposal, argued that treating thirdparty solicitors as covered associates would create
significant compliance challenges because these
solicitors were not controlled by advisers. See supra
note 264 and accompanying text.
465 See supra note 55 and accompanying text.
466 See Kozel Letter (supporting the Commission’s
proposal and asserting that the persons who engage
in pay to play practices know that any shortfalls
would be covered by taxpayers); Bloomberg Letter
(‘‘Because the City is legally obligated to make up
any short fall in the pension system assets to ensure
full payment of pension benefits, pay to play
practices can potentially harm all New Yorkers.’’).
See also Common Cause Letter; 1997 Survey, supra
note 8 (‘‘[t]he investment of plan assets is an issue
of immense consequence to plan participants,
taxpayers, and to the economy as a whole’’ as a low
rate of return will require additional funding from
the sponsoring government, which ‘‘can place an
additional strain on the sponsoring government and
may require tax increases’’).
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our rule is closely modeled. The MSRB
rules have prohibited municipal
securities dealers from participating in
pay to play practices since 1994.467 As
we have stated previously, we believe
these rules have significantly curbed
pay to play practices in the municipal
securities market, and are likely to be
similarly effective in deterring pay to
play activities by investment
advisers.468
Applying the rule to government
entity investments in certain pooled
investment vehicles or where a pooled
investment vehicle is an investment
option in a government-sponsored plan
or program will extend the same
benefits regardless of whether an
adviser subject to the rule is providing
advice directly to the government entity
or is managing assets for the government
entity indirectly through a pooled
investment vehicle. By addressing
distortions in the process by which
investment decisions are made
regarding public investments, we are
providing important protections to
public pension plans and their
beneficiaries, as well as participants in
other important plans or programs
sponsored by government entities. Other
investors in a pooled investment vehicle
also will be better protected from,
among other things, the effects of fraud
that may result from an adviser’s
participation in pay to play activities,
such as higher advisory fees.
Finally, the amendments to rule 204–
2 will benefit the public plans and their
beneficiaries and participants in State
plans or programs as well as investment
advisers that keep the required records.
The public pension plans, beneficiaries,
and participants will benefit from these
amendments because the records
required to be kept will provide
Commission staff with information to
review an adviser’s compliance with
rule 206(4)-5 and thereby may promote
improved compliance. Advisers will
benefit from the amendments to the
recordkeeping rule as these records will
assist the Commission in enforcing the
rule against, for example, a competitor
whose pay to play activities, if not
uncovered, could adversely affect the
competitive position of a compliant
adviser.
B. Costs
We acknowledge that the rule and
rule amendments will impose costs on
advisers that provide or seek to provide
advisory services to government clients
467 MSRB rule G–37 was approved by the
Commission and adopted by the MSRB in 1994. See
supra note 66.
468 See supra notes 101–107 and accompanying
text.
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directly, or indirectly through pooled
investment vehicles. We discuss these
costs below, along with a number of
modifications we have made to the
proposed rule and proposed
amendments that will reduce costs.
1. Compliance Costs Related to Rule
206(4)–5
Rule 206(4)–5 requires an adviser
with government clients to incur costs
to monitor contributions made by the
adviser and its covered associates and to
establish procedures to comply with the
rule. The initial and ongoing
compliance costs imposed by the rule
will vary significantly among firms,
depending on a number of factors. Our
estimated compliance costs, discussed
below, take into account different ways
a firm might comply with the rule.
These factors include the number of
covered associates of the adviser, the
degree to which compliance procedures
are automated (including policies and
procedures that could require preclearance), the extent to which an
adviser has a pre-existing policy under
its code of ethics or compliance
program,469 and whether the adviser is
affiliated with a broker-dealer firm that
is subject to MSRB rules G–37 and G–
38. A smaller adviser, for example, will
likely have a small number of covered
associates, and thus expend less
resources to comply with the rule and
rule amendments than a larger adviser.
Although a larger adviser is likely to
spend more resources to comply with
the rule, based on staff observations, a
larger adviser is more likely to have an
affiliated broker-dealer that is required
to comply with MSRB rules G–37 and
G–38.470 As we learned from a broker469 One commenter stated that many investment
advisers already have pay to play policies and
procedures in place within the framework of their
codes of ethics. See IAA Letter (advocating for
regulation that would address pay to play practices
through an adviser’s code of ethics, as an alternative
to the approach taken in proposed rule 206(4)-5).
470 According to registration information available
from Investment Adviser Registration Depository
(‘‘IARD’’) as of April 1, 2010, there are 1,332 SECregistered investment advisers (or 11.48% of the
total 11,607 registered advisers) that indicate in
Item 5.D.(9) of Form ADV that they have State or
municipal government clients. Of those 1,332
advisers, 113 (or 85.0%) of the largest 10% have
one or more affiliated broker-dealers or are,
themselves, also registered as a broker-dealer. 204
of the largest 20% (or 76.7%) have one or more
affiliated broker-dealers or are, themselves, also
registered as a broker-dealer. Conversely, only 40
(or 30.1%) of the smallest 10% have one or more
affiliated broker-dealers or are, themselves, also
registered as a broker-dealer; and only 67 of the
smallest 20% (or 25.2%) have one or more affiliated
broker-dealers or are, themselves, also registered as
a broker-dealer. With respect to broker-dealer
affiliates, however, we note that our IARD data does
not indicate whether the affiliated broker-dealer is
a municipal securities dealer subject to MSRB rules
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dealer with an investment adviser
affiliate that commented on our 1999
proposal, ‘‘the more the Rule mirrors G–
37, the more firms can borrow from or
build upon compliance procedures
already in place. * * *’’471 Accordingly,
we believe some advisers with brokerdealer affiliates may spend fewer
resources to comply with the rule and
rule amendments. We recognize, as
some commenters pointed out, that
MSRB rules G–37 and G–38 compliance
systems may not be easily extensible in
all cases, and we acknowledge that the
range of efficiencies created in these
circumstances will vary.472 A prominent
concern of these commenters related to
a proposed recordkeeping amendment
which would have required advisers to
keep records of solicitations—
something that is not required under
MSRB recordkeeping rule G–8. As
previously discussed, we are not
adopting that proposed amendment,
which may address the concern noted
by commenters.
We anticipate that advisory firms
subject to rule 206(4)-5 will develop
compliance procedures to monitor the
political contributions made by the
adviser and its covered associates.473
We estimate that the costs imposed by
the rule will be higher initially, as firms
establish and implement procedures
and systems to comply with the rule
and rule amendments. We expect that
compliance expenses would then
decline to a relatively constant amount
in future years, and annual expenses are
likely to be lower for small advisers as
the systems and processes should be
less complex than for a large adviser.
We estimate that approximately 1,697
investment advisers registered with the
G–37 and G–38. Also, as one commenter asserted,
private fund managers may be among the larger
advisers, based on assets under management, but
they are unlikely to have an affiliated broker-dealer
that has already adopted similar procedures to
comply with MSRB rules G–37 and G–38 because
most private fund managers are not involved in
municipal underwriting. MFA Letter. We
acknowledge that a private fund manager generally
would be less likely to have an affiliated brokerdealer from which it can borrow or build upon
compliance procedures; however, we also expect
that a private fund manager would use less
resources than other large registered advisers to
comply with the rule because a private fund
manager is not subject to rule 206(4)–7, the
Advisers Act compliance rule, and would likely
have fewer employees and covered associates than
a larger organization.
471 Comment Letter of US Bancorp Piper Jaffray
Inc. (now, ‘‘Piper Jaffray & Co.’’) (Nov. 15, 1999).
472 SIFMA Letter. See also ICI Letter.
473 Investment advisers registered with the
Commission are required to adopt and implement
policies and procedures reasonably designed to
prevent violation by the adviser or its supervised
persons of the Advisers Act and the rules the
Commission has adopted thereunder. See rule
206(4)–7.
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Commission may be affected by the rule
and rule amendments.474 Of the 1,697
advisers, we estimate that
approximately 1,271 advisers have
fewer than five covered associates that
would be subject to the rule (each, a
‘‘smaller firm’’); approximately 304
advisers have between five and 15
covered associates (each, a ‘‘medium
firm’’); and approximately 122 advisers
have more than 15 covered associates
that would be subject to the prohibitions
of the rule (each, a ‘‘larger firm’’).475
474 This estimate is based on registration
information from IARD as of April 1, 2010, applying
the same methodology as in the Proposing Release.
As previously noted, according to responses to Item
5.D(9) of Part 1 of Form ADV, 1,332 advisers have
clients that are State or municipal government
entities, which represents 11.48% of all advisers
registered with us. 10,275 advisers have not
responded that they have clients that are State or
municipal government entities. Of those, however,
responses to Item 5.D(6) of Part 1 of Form ADV
indicate that 2,486 advisers have some clients that
are other pooled investment vehicles. Estimating
that the same percentage of these advisers advise
pools with government entity investors as advisers
that have direct government entity clients—
i.e.,11.48%. 285 of these advisers would be subject
to the rule (2,486 × 11.48% = 285). Out of the
10,275 that have not responded that they have
clients that are State or municipal government
entities, after backing out the 2,486 which have
clients that are other pooled investment vehicles,
responses to Item 5.D(4) of Part 1 of Form ADV
indicate that 699 advisers have some clients that are
registered investment companies. Estimating that
roughly the same percentage of these advisers
advise pools with government entity investors as
advisers that have direct government entity
clients—i.e.,11.48%. 80 of these advisers would be
subject to the rule (699 × 11.48% = 80). Although
we limited the application of rule 206(4)–5 with
respect to registered investment companies to those
that are investment options of a plan or program of
a government entity, we continue to estimate that
80 advisers would have to comply with the
recordkeeping provisions because of the difficulty
in further delineating this estimated number.
Therefore, we estimate that the total number of
advisers subject to the rule would be: 1,332 advisers
with State or municipal clients + 285 advisers with
other pooled investment vehicle clients + 80
advisers with registered investment company
clients = 1,697 advisers subject to rule. We expect
certain additional advisers may incur compliance
costs associated with rule 206(4)–5. We anticipate
some advisers may be subject to the rule because
they solicit government entities on behalf of other
investment advisers. Additionally, some advisers
that do not currently have government clients may
seek to obtain them in the future. In doing so, they
likely would conduct due diligence to confirm they
would not be prohibited from receiving
compensation for providing investment advisory
services to the government client.
475 This estimate is based on registration
information from IARD as of April 1, 2010. These
estimates are based on IARD data, specifically the
responses to Item 5.B.(1) of Form ADV, that 997 (or
74.9%) of the 1,332 registered investment advisers
that have government clients have fewer than five
employees who perform investment advisory
functions, 239 (or 17.9%) have five to 15 such
employees, and 96 (or 7.2%) have more than 15
such employees. We then applied those percentages
to the 1,697 advisers we believe will be subject to
the proposed rule for a total of 1,271 smaller, 304
medium and 122 larger firms.
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41055
One commenter disagreed with us
basing our cost estimates on an
assumption that most registered
advisers would have fewer than five
covered associates because the
commenter expects most advisers to
require all or most of their employees to
receive approval prior to making any
political contributions in order to avoid
inadvertently triggering the rule.476
Although the rule does not require this
approach and the changes we have
made to the rule (e.g., modified
definition of covered associate) should
help address the concerns of this
commenter that led to the assertion, we
recognize that some advisers may
voluntarily restrict all of their
employees’ political contributions in
such a manner. This type of prescreening process could be perceived by
the individuals subject to them as costs
imposed on their ability to express their
support for certain candidates for
elected office and government officials.
We also received a comment that our
estimates should take into account
turnover of personnel.477 Our cost
estimate assumes a certain level of
turnover; although these categories are
based on an adviser’s number of covered
associates, we have not calculated percovered associate costs associated with
this rulemaking. The categories of
smaller, medium and larger advisers are
based on an estimated number of
covered associates, but are not intended
to represent a static population of
covered associates within each category.
For instance, in estimating the ongoing
burdens on advisers to comply with the
rule, we implicitly incorporated a
greater degree of turnover at larger
advisers in estimating that they would
incur 1,000 hours annually as compared
to the estimated 10 hours for a small
adviser.
Advisers that are unregistered in
reliance on the exemption available
under section 203(b)(3) of the Advisers
Act [15 U.S.C. 80b–3(b)(3)] would be
subject to rule 206(4)–5.478 Based on our
review of registration information on
IARD and outside sources and reports,
we estimate that there are
approximately 2,000 advisers that are
unregistered in reliance on section
203(b)(3).479 Applying the same
476 See
MFA Letter.
Letter.
478 The amendments to rules 204–2 and 206(4)–
3, however, only apply to advisers that are
registered, or required to be registered, with the
Commission.
479 This number is based on our review of
registration information on IARD as of April 1,
2010, IARD data from the peak of hedge fund
adviser registration in 2005, and a distillation of
477 ICI
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principles we used with respect to
registered investment advisers, we
estimate that 230 of those advisers
manage pooled investment vehicles in
which government client assets are
invested and would therefore be subject
to the rule.480 For purposes of this
analysis, it is assumed that each
unregistered advisory firm that would
be subject to the rule would either be a
smaller firm or a medium firm in terms
of number of covered associates because
it is unlikely that an adviser that
operates outside of public view and is
limited to fewer than 15 clients 481
would have a large number of advisory
personnel that would be covered
associates. One commenter agreed that
most of these unregistered advisers
would be small, although the
commenter based its assessment on
assets under management, not on the
adviser’s likely number of covered
associates.482
Some commenters asserted that our
estimated number of advisers subject to
the proposed rule was too low.483 One
claimed that the number of advisory
firms exempted from registration in
reliance on Section 203(b)(3) may be
‘‘over two times our estimate,’’ but
provided statistics about the number of
unregistered pooled investment
vehicles, not the number of advisers to
those pools.484 Other commenters did
not provide empirical data or suggest
alternative formulas by which to
recalculate our estimate. Additionally,
another seemed to misunderstand our
estimates.485
As we stated in the Proposing
Release,486 although the time needed to
comply with the rule will vary
significantly from adviser to adviser, as
discussed in detail below, the
Commission staff estimates that firms
with government clients will spend
between 8 hours and 250 hours to
establish policies and procedures to
comply with the rule. Commission staff
further estimates that ongoing
numerous third-party sources including news
organizations and industry trade groups.
480 11.48% of 2000 is 230. See supra note 474.
481 See section 203(b)(3) of the Advisers Act [15
U.S.C. 80b–3(b)(3)] (advisers who rely on this
exception from registration must have fewer than 15
clients in a 12-month period) .
482 3PM Letter.
483 See Davis Polk Letter; MFA Letter; 3PM Letter.
484 3PM Letter. See also Davis Polk Letter (citing
to 3PM Letter on this proposition).
485 Davis Polk Letter (suggesting that we failed to
take into account the costs likely to be borne by
unregistered investment advisers). See supra notes
479 and 480 and accompanying text; Proposing
Release, nn.219–20 and accompanying text
(providing an estimate of the number of
unregistered advisers we expect to be subject to this
rule, and that must develop compliance systems).
486 See Proposing Release, at section III.B.
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compliance with the rule will require
between 10 and 1,000 hours annually.
In addition, advisory firms may incur
one-time costs to establish or enhance
current systems to assist in their
compliance with the rule. These costs
would vary widely among firms. Small
advisers may not incur any system costs
if they determine a system is
unnecessary due to the limited number
of employees they have or the limited
number of government entity clients
they have. Large firms likely already
have devoted significant resources into
automating compliance and reporting
and the new rule could result in
enhancements to these existing systems.
We believe such system costs could
range from the tens of thousands of
dollars for simple reporting systems, to
hundreds of thousands of dollars for
complex systems used by the large
advisers.
Initial compliance procedures would
likely be designed, and ongoing
administration of them performed, by
compliance managers and compliance
clerks. We estimate that the hourly wage
rate for compliance managers is $294,
including benefits, and for compliance
clerks, $59 per hour, including
benefits.487 To establish and implement
adequate compliance procedures, we
estimate that the rule would impose
initial compliance costs of
approximately $2,352 per smaller
firm,488 approximately $29,407 per
medium firm,489 and approximately
$58,813 per larger firm.490 It is
estimated that the rule would impose
annual, ongoing compliance expenses of
approximately $2,940 per smaller
firm,491 $117,625 per medium firm,492
and $235,250 per larger firm.493
In establishing these estimates, which
are calculated in the same manner as
those we included in the Proposing
Release, we took into consideration
comments in 1999 that suggested our
cost estimates were too low.494 Our
staff, in developing the estimates
contained in the Proposing Release, also
engaged in conversations with industry
professionals regarding broker-dealer
compliance with rules G–37 and G–38
and representatives of investment
advisers that have pay to play policies
in place.495 We significantly increased
our cost estimates from the 1999
proposal as a result. Some commenters
on the proposed rule asserted that our
projected costs are too low, but did not
provide empirical data or formulas for
us to review.496 One commenter
indicated that, ‘‘as a practical matter,
although there may be significant
differences in the number of hours
dedicated to ongoing annual compliance
between firms of different sizes, the
estimated number of hours needed to
develop initial compliance procedures
will be similar for all firms, regardless
of size. The initial effort of designing
and implementing new policies and
procedures and educating personnel
will require similar effort and upfront
fixed costs.’’ 497 We disagree. Although
there are some aspects of implementing
487 Our hourly wage rate estimate for a
compliance manager and compliance clerk is based
on data from the Securities Industry Financial
Markets Association’s Management & Professional
Earnings in the Securities Industry 2009, modified
by Commission staff to account for an 1800-hour
work-year and multiplied by 5.35 (in the case of
compliance managers) or 2.93 (in the case of
compliance clerks) to account for bonuses, firm
size, employee benefits and overhead. The
calculations discussed in this release are updated
from those included in the Proposing Release to
incorporate data from the most recently updated
version of this publication.
488 The per firm cost estimate is based on our
estimate that development of initial compliance
procedures for smaller firms would take 8 hours of
compliance manager time (at $294 per hour).
Accordingly, the per firm cost estimate is $2,352 (8
× $294).
489 With respect to our estimated range of 8–250
hours, we assume a medium firm would take 125
hours to develop initial compliance procedures,
and such a firm would likely have support staff. We
also anticipate that a compliance manager would do
approximately 75% of the work because he or she
is responsible for implementing the policy for the
entire firm. Accordingly, the per firm cost estimate
is based on our estimate that development of initial
compliance procedures for medium firms would
take 93.75 hours of compliance manager time, at
$294 per hour (or $27,563), and 31.25 hours of
clerical time, at $59 per hour (or $1,844), for a total
estimated cost of $29,407.
490 With respect to our estimated range of 8–250
hours, we assume a larger firm would take 250
hours to develop initial compliance procedures,
and such a firm would likely have support staff. We
also anticipate that a compliance manager would do
approximately 75% of the work because he/she is
responsible for implementing the policy for the
entire firm. Accordingly, the per firm cost estimate
is based on our estimate that development of initial
compliance procedures for larger firms would take
187.50 hours of compliance manager time, at $294
per hour (or $55,125), and 62.5 hours of clerical
time, at $59 per hour (or $3,688), for a total
estimated cost of $58,813.
491 The per firm cost estimate is based on our
estimate that ongoing compliance procedures for
smaller firms would take 10 hours of compliance
manager time, at $294 per hour, for a total estimated
cost of $2,940 per year.
492 The per firm cost estimate is based on our
estimate that ongoing compliance procedures for
medium firms would take 375 hours of compliance
manager time, at $294 per hour (or $110,250), and
125 hours of clerical time, at $59 per hour (or
$7,375), for a total estimated cost of $117,625 per
year.
493 The per firm cost estimate is based on our
estimate that ongoing compliance procedures for
larger firms would take 750 hours of compliance
manager time, at $294 per hour (or $220,500) and
250 hours of clerical time, at $59 per hour (or
$14,750), for a total cost of $235,250 per year.
494 See Proposing Release, at n.226 and
accompanying text.
495 Id. at section III.B.
496 See, e.g., ICI Letter; MFA Letter; SIFMA Letter.
497 See Davis Polk Letter.
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a compliance program that would be
similar among all firms regardless of
their number of covered associates, we
expect most costs will vary significantly
among firms of different sizes as they
engage in such activities as developing
and monitoring reporting mechanisms
to track covered associate contributions,
revising their codes of ethics, training
their employees, and performing routine
quality control tests.
In the Proposing Release, we
estimated that 75% of larger advisory
firms, 50% of medium firms, and 25%
of smaller firms that are subject to the
rule may also engage outside legal
services to assist in drafting policies and
procedures, based on staff observations.
In addition, we also estimated the cost
associated with such an engagement
would include fees for approximately
three hours of outside legal review for
a smaller firm, 10 hours for a medium
firm, and 30 hours for a larger firm. One
commenter suggested that we had
underestimated both the percentage of
advisers that would engage outside
counsel and the number of hours that
outside counsel would spend lending
their assistance, but did not provide
alternative estimates.498 Based on our
staff’s experience administering the
compliance program rule, we continue
to believe that our estimates for the
number of firms that will retain outside
counsel for review of policies and
procedures are appropriate. Based on
this comment, however, we have
revisited the number of hours we
estimated outside counsel would spend
reviewing policies and procedures and
have increased these estimates. We now
estimate the cost associated with such
an engagement would include fees for
approximately eight hours of outside
legal review for a smaller firm, 16 hours
for a medium firm, and 40 hours for a
larger firm, at a rate of $400 per hour.499
Consequently, for a smaller firm we
estimate a total of $3,200 in outside
legal fees for each of the estimated 318
advisers that would seek assistance, for
a medium firm we estimate a total of
$6,400 for the estimated 152 advisers
that would seek assistance, and for each
of the 92 larger firms we estimate a total
of $16,000. Thus, we estimate that
approximately 562 investment advisers
will incur these additional costs, for a
498 Id.
499 In the Proposing Release we estimated the
hourly cost of outside counsel to be $400 based on
our consultation with advisers and law firms who
regularly assist them in compliance matters. We did
not receive comment on this estimate and continue
to believe that it is an accurate estimate.
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total cost of $3,462,400 500 among
advisers affected by the rule
amendments.501
One commenter suggested that, due to
the complexity of, and variation among,
State and local laws, it might be more
difficult than we had accounted for in
the proposal for an adviser to determine
with certainty who could be a covered
official, and as a result, a greater number
of advisers would seek the help of
outside counsel to make this
determination than we estimated.502
Although the commenter did not
provide an estimate of how many firms
might seek such assistance, we believe
that the additional guidance we have
provided in the discussion of officials
will address this commenter’s concerns
and result in fewer consultations with
outside counsel than anticipated. In
addition, it is our understanding from
discussions with those involved in
advising on compliance with MSRB
rules G–37 and G–38 that a small
percentage of persons subject to the rule
seek legal assistance to make these
determinations. Our rule uses
substantially similar definitions of
‘‘official’’ of a ‘‘government entity’’ to
those used in the MSRB rules; therefore
we expect that the percentage of
advisory firms that would retain legal
counsel to make these determinations
would be similarly small. Moreover, we
anticipate that the advisers that are most
likely to need assistance identifying
officials of government entities are
larger advisers, whose businesses tend
to be national in scope and whose
clients are located throughout the
country. If all 122 of the larger advisory
firms we estimate are subject to the rule
retain legal counsel at a rate of $400 per
hour, for approximately 20 hours per
year, those advisers would incur an
estimated total of $976,000 in legal
fees.503
In the Proposing Release, we
estimated that approximately five
advisers annually would apply to the
Commission for an exemption from the
rule, based on staff discussions with the
FINRA staff responsible for reviewing
exemptive applications submitted under
MSRB rule G–37, and that outside
counsel would spend 16 hours
preparing and submitting an
500 (318 × $3,200 = $1,017,600) + (152 × $6,400
= $972,800) + (92 × $16,000 = $1,472,000) =
$3,462,400.
501 One commenter asserted that a greater number
of firms would seek assistance of counsel,
regardless of size, but did not provide data to
support its assertion. Davis Polk Letter.
502 Caplin & Drysdale Letter. See also IAA Letter;
MFA Letter.
503 $400 × 20 = $8,000, and $8,000 × 122 =
$976,000.
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41057
application. We received criticism that
these approximations were too low.504
Given that the advisory industry is
much larger than the municipal
securities industry, and in light of the
number of comment letters we received
that expressed concern about
inadvertent violations of the rule that
would not qualify for the exception for
returned contributions, our staff
estimates that approximately seven
advisers annually would apply to the
Commission for an exemption from the
rule. Although we may initially receive
more than seven applications a year for
an exemption, over time, we expect the
number of applications we receive will
significantly decline to an average of
approximately seven annually. We
continue to believe that a firm that
applies for an exemption will hire
outside counsel to prepare an exemptive
request, but based on commenters
concerns have raised the number of
hours counsel will spend preparing and
submitting an application from 16 hours
to 32 hours, at a rate of $400 per
hour.505 As a result, each application
will cost approximately $12,800, and
the total estimated cost for seven
applications annually will be $89,600.
2. Other Costs Related to Rule 206(4)–
5
The prohibitions of the rule may also
impose other costs on advisers, covered
associates, third-party solicitors, and
political officials.
(a) Two-Year Time Out
An adviser that becomes subject to the
prohibitions of the rule would no longer
be eligible to receive advisory fees from
its government client. This would result
in a direct loss to the adviser of
revenues and profits relating to that
government client, although another
adviser that the government client
subsequently chose to retain would see
an increase in revenues and profits. The
two-year time out could also limit the
number of advisers able to provide
services to potential government entity
clients. An adviser that triggers the twoyear time out may be obligated to
provide (uncompensated) advisory
services for a reasonable period of time
until the government client finds a
successor to ensure its withdrawal did
not harm the client, or the contractual
arrangement between the adviser and
the government client might obligate the
adviser to continue to perform under the
contract at no fee. An adviser that
504 See
Davis Polk Letter; ICI Letter.
hourly cost estimate of $400 is based on
our consultation with advisers and law firms who
regularly assist them in compliance matters.
505 The
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provides uncompensated advisory
services to a government client would,
at a minimum, incur the direct cost of
providing uncompensated services, and
may incur opportunity costs if the
adviser is unable to pursue other
business opportunities for a period of
time.
Advisers to government clients, as
well as covered associates of the
adviser, also may be less likely to make
contributions to government officials,
including candidates, potentially
resulting in less funding for these
officials. Under the rule, advisers and
covered associates will be subject to
new limitations on the amounts and to
whom they can contribute without
triggering the rule’s time out provision.
In addition, these same persons will be
prohibited from soliciting others to
contribute or from coordinating
contributions to government officials,
including candidates, or payments to
political parties in certain
circumstances. These limitations and
prohibitions, including if a firm chooses
to adopt policies or procedures that are
more restrictive than the rule, could be
perceived by the individuals subject to
them as costs imposed on their ability
to express their support for certain
candidates for elected office and
government officials.506 In addition to
these costs, the rule’s impact on
advisers’ and employees’ contributions
will introduce some inefficiency into
the allocation of contributions to
candidates and officials as the rule
impacts contributions regardless of
whether they are being made for the
purpose of engaging in pay to play.
We have made several modifications
to the rule from the proposal that will
reduce these costs or burdens. We are
creating a new exception to the two-year
time out for contributions made by a
natural person more than six months
prior to becoming a covered associate
unless he or she, after becoming a
covered associate, solicits clients on
behalf of the investment adviser.507 This
modification will decrease the burdens
on both employees and employers in
terms of tracking and limiting employee
contributions prior to becoming
employed or promoted by an investment
adviser. In terms of narrowing the scope
of ‘‘covered investment pools,’’ we
506 One commenter suggested that the proposed
rule would inhibit individuals who work for an
investment adviser from running for office because,
if they were successful, it may cost their former
employer business. Caplin & Drysdale Letter. We
have addressed this comment by making it clear
that an individual can contribute to his or her own
campaign without triggering the rule. See supra
note 139.
507 Rule 206(4)–5(b)(2).
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included a registered investment
company in the definition of covered
investment pool, for purposes of all
three of the rule’s pay to play
prohibitions, only if it is an investment
option of a plan or program of a
government entity.508 As noted above,
we believe this approach strikes the
right balance between applying the rule
in those contexts in which advisers to
registered investment companies are
more likely to engage in pay to play
conduct while recognizing the
compliance challenges and costs that
may result from a broader application of
the rule. We are also broadening the
exception to the rule’s time out
provision in several respects that should
further decrease the compliance costs
associated with the two-year time out
and will lower any perceived costs on
covered associates’ ability to express
their support for candidates. We are
increasing the aggregate contribution
amount eligible for the exception for
certain returned contributions from
$250 to $350 to any one official per
election,509 and we are increasing the
number of times an adviser is permitted
to rely on the returned contributions
exception from two to three per
calendar year for advisers with more
than 50 employees.510 Furthermore, we
are making the same adjustment from
$250 to $350 for contributions eligible
for the de minimis exception,511 and we
are adopting a de minimis exception for
contributions not exceeding $150 made
by individuals who are not entitled to
vote for the candidate.512
Several commenters highlighted the
costs of the two-year time out to the
adviser and government entity client, as
well as pension fund beneficiaries,
stating that the time out could force
termination of long-standing
relationships and may result in a
permanent termination of the advisory
relationship.513 We acknowledge that
advisers subject to the time out may lose
508 Rule
509 Rule
206(4)–5(f)(3) and (f)(8).
206(4)–5(b)(3).
510 Id.
206(4)–5(b)(1).
id.
513 See, e.g., ICI Letter (‘‘[E]xisting State and local
government clients may be harmed by the forced
termination of a mutually beneficial business
relationship, despite receiving free services for a
period of time, because the government client is
subject to the costs associated with selecting a new
adviser, and plan beneficiaries are subject to the
costs associated with portfolio commissions and
other restructuring costs. Consequently, our
members believe that the two-year ban will operate
as a permanent ban because a government entity
will be unlikely to go through the process of
identifying and hiring a replacement adviser, and
then return to the original adviser after the ban
ends.’’). See also IAA Letter; NASP Letter; SIFMA
Letter.
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512 See
Frm 00042
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a government client’s business beyond
the two-year period and are sensitive to
the concerns of commenters regarding
the operation of the rule on public
pension funds, including the burdens
they may face in replacing managers
and the possibility that some managers
may no longer seek to manage public
plan assets as a result of the rule. We
believe that these costs are necessary to
accomplish our goal of addressing pay
to play and are justified by the benefits
of rule 206(4)–5. As discussed above,
rule 206(4)–5 is modeled on the pay to
play rules adopted by the MSRB, which
have significantly curbed pay to play
practices in the municipal securities
market. We believe that adopting a twoyear time out similar to the time out
applicable under the MSRB rules is
appropriate, and that the fiduciary
relationship advisers have with public
pension plans argues for a strong
prophylactic rule. Finally, while we
have designed the rule to reduce its
impact,514 investment advisers are best
positioned to protect government clients
by developing and enforcing robust
compliance programs designed to
prevent contributions from triggering
the two-year time out.
Commenters also noted, particularly,
the potential harm of the two-year time
out to government clients and to other
investors in a fund that holds illiquid
securities when a government investor
redeems its interests in the fund as a
result of the fund adviser’s triggering
contribution.515 As we note above,
however, our rule does not require an
adviser that has triggered the time out
to redeem the interests of a government
investor or cancel its commitment. The
adviser may have multiple options
available from which to select to comply
with the rule in light of its fiduciary
obligations and the disclosure it has
made to investors. The adviser could
instead comply with the rule by waiving
or rebating the portion of its fees or any
performance allocation or carried
interest attributable to the government
client.516
Most of the comments we received
about the costs of this aspect of the
proposed rule, however, focused on the
costs of an inadvertent violation.517 We
understand that there will be costs,
sometimes quite significant, as a result
514 See, e.g., section II.B.2(a)(6) of this Release
(discussing the de minimis exceptions to the twoyear time out); section II.B.2(f) of this Release
(discussing the rule’s exemptive provision).
515 CT Treasurer Letter; NY City Bar Letter.
516 See supra note 385 and accompanying text.
517 See, e.g., IAA Letter (‘‘We are concerned that
the Commission has not considered the significance
of the sanctions imposed as a result of an adviser’s
inadvertent violation of the rule.’’).
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of inadvertent violations. However, with
these potential costs in mind, we have
taken additional steps to decrease the
likelihood of inadvertent violations of
the rule. First, as discussed above, we
shortened the look back with respect to
most covered associates. We expect this
new exception will provide an
additional mechanism for advisers to
avoid the cost of a time out as a result
of an inadvertent violation and will
largely address commenters’ concerns
about the screening burdens for new or
promoted employees that this aspect of
the proposal would have imposed on
advisers.518 Second, as discussed above,
we are increasing to $350 the amount
eligible for an exception for certain
returned contributions from what we
had proposed, we are increasing the
number of times an adviser is permitted
to rely on the returned contributions
exception, and we are also adopting an
additional de minimis exception for
certain contributions not exceeding
$150. Last, we note that an adviser’s
implementation of a strong compliance
program will reduce the likelihood, and
therefore costs, of inadvertent
violations.
One commenter asserted that the
proposed rule would put advisers at a
competitive disadvantage to other
providers of advisory services to
government plans that would not be
subject to it, such as banks and
insurance companies.519 As we stated
earlier, we believe that the concerns that
we are trying to address with the rule
justify its adoption, notwithstanding the
potential competitive effects that
advisers may face as a result of the
limits on our jurisdiction. We also do
not view competition by means of
engaging in practices such as pay to
play as an interest that we need to
protect.
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(b) Third-Party Solicitor Ban
Under our proposal, advisers would
have been prohibited from
compensating any third party to solicit
government entities for advisory
services, other than ‘‘related
518 IAA Letter (‘‘Under the Proposal, investment
advisers would be required to screen for and
eliminate potential employment candidates based
upon contributions made for a period of up to
twenty-four months before the person would begin
employment with the adviser. This requirement
* * * would be extremely costly and burdensome
to implement.’’); Wells Fargo Letter (‘‘The ‘‘look
back’’ provision is too draconian. * * * [A]
compliance system [will be] costly to develop and
arduous to implement * * * [and] it would also
impose severe limitations on the career
opportunities of those newly entering the
investment advisory world who are weighed down
by political contributions that were completely
innocuous when made.’’).
519 NY City Bar Letter.
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persons.’’ 520 As a result, advisers that
rely on third-party solicitors to obtain
government clients would have had to
bear the expense of hiring and training
in-house staff in order to continue their
solicitation activities,521 a result that
commenters said would be particularly
costly for small and new investment
advisers.522 In addition, third-party
solicitors might also have experienced
substantial negative consequences
under the proposed rule.523 We heard
from many commenters on this issue,
offering various perspectives on how the
costs would outweigh the benefits of the
proposed prohibition.524 A few
rule 206(4)–5(a)(2)(i)(a).
e.g., Comment Letter of Greenhill & Co.,
LLC (Oct. 2, 2009) (‘‘The elimination of placement
agents would add a significant administrative and
cost burden to fund sponsors seeking investors.’’).
See also Alta Letter; Atlantic-Pacific Letter; Braxton
Letter; Benedetto Letter; CA Assoc. of County
Retirement Letter; Capstone Letter; EVCA Letter;
GA Firefighters Letter; Glovista Letter; IL Fund
Association Letter; MN Board Letter; Myers Letter;
NCPERS Letter; NYC Teachers Letter; PA Public
School Retirement Letter; Reed Letter; Myers Letter;
TX Public Retirement Letter; WI Board Letter;
Credit Suisse Letter (‘‘Moreover, by performing
these functions, placement agents enable
investment advisers to focus on their core expertise,
investment management, and to avoid the necessity
of developing the costly in-house resources
necessary to raise capital directly.’’).
522 See, e.g., MFA Letter (‘‘[M]anagers that engage
placement agents, particularly small and offshore
managers, would lose the ability to market their
services to government clients or incur significantly
higher costs to hire internal marketing personnel;
and managers that hire internal personnel could
spend substantial amounts to register as a brokerdealer.’’). See also SIFMA Letter; IAA Letter;
Seward & Kissel Letter; Sadis & Goldberg Letter; WI
Board Letter; GA Firefighters Letter; MN Board
Letter; IL Fund Association Letter; NYC Teachers
Letter; TX Public Retirement Letter; PA Public
School Retirement Letter; Ehrmann Letter; Finn
Letter; Savanna Letter; Atlantic-Pacific Letter;
Peterson Letter; Devon Letter; Chaldon Letter;
Meridian Letter; Benedetto Letter; Capstone Letter;
Braxton Letter; Littlejohn Letter; Alta Letter; Charles
River Letter; Reed Letter; Glovista Letter; Blackstone
Letter; Park Hill Letter.
523 Proposing Release, at 89. See also Thomas
Letter (‘‘The ban would very likely cripple many
legitimate placement agents—most of whom are
currently regulated by the SEC and FINRA—as the
public pension plans are the largest source of
capital for alternative investments.’’); Comment
Letter of the Managing Partner of Bridge 1 Advisors,
LLC Robert G. McGroarty (Sept. 24, 2009) (‘‘Bridge
1 Letter’’); SIFMA Letter.
524 See, e.g., Davis Polk Letter (‘‘While we strongly
support the underlying purpose of the Proposed
Rule, we believe that this ban on all third-party
solicitors is overly expansive and the costs inflicted
on both investment advisers and government clients
from lack of access to the valuable services
provided by most third-party solicitors outweigh
any expected benefits to be gained from its
adoption.’’); Capstone Letter (suggesting that many
placement agent firms are small businesses helping
investment managers that are, themselves, minorityor women-owned small businesses, and that,
together, they are creating jobs and helping other
businesses by efficiently directing capital);
Monument Letter (making a similar comment
regarding the minority and female ownership of
placement agents); Glantz Letter; Comment Letter of
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521 See,
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commenters asserted that this proposal
would have a significant adverse effect
on efficient capital formation in that it
would make it more difficult for private
equity and venture capital managers to
obtain funding that they in turn can
invest in portfolio companies.525 As
other commenters pointed out, this
aspect of our proposed rule might also
have placed a significant burden on
public pension plans,526 particularly
smaller plans because third-party
solicitors provide services that plans
may value, including serving as
placement agent for alternative
investments and serving a screening
function with respect to those
investments presented to the pension
plan.527
Indian Harbor Partner Robert W. Stone (Aug. 13,
2009) (‘‘Indian Harbor Letter’’); Kurmanaliyeva
Letter; M Advisory Letter (adding that the
investment management industry as a whole will
incur ‘‘dramatic job losses’’); Parenteau Letter.
525 Alta Letter; Benedetto Letter; Comment Letter
of Berkshire Property Advisors, LLC (Sept. 29,
2009) (‘‘Berkshire Letter’’); Bridge 1 Letter; Comment
Letter of Hampshire Real Estate Companies (Sept.
29, 2009); Comment Letter of Thomas J. Mizo on
behalf of HFF Securities L.P. (Sept. 24, 2009); M
Advisory Letter; Monument Group Letter; Comment
Letter of Psilos Group Managers, LLC (Sept. 28,
2009).
526 See, e.g., Park Hill Letter (‘‘The Commission
has commented that if the Placement Agent Ban is
adopted, Public Pension Investors can seek to
engage placement agents themselves in order to
continue to have access to their services in helping
to find the best Fund Sponsors. However, that
would impose costs on Public Pension Investors
that they do not currently incur. Moreover, as the
Commission has acknowledged in its cost-benefit
analysis, if the Placement Agent Ban were adopted,
Fund Sponsors who do not have in-house
marketing staffs would be disproportionately
disadvantaged relative to larger firms that have
those internal resources in the competition for
obtaining access to Public Pension Investors and
other institutional investors.’’); Thomas Letter (‘‘A
ban on placement agents would have significant
unintended consequences for public pension plans.
* * * [For instance, the] incremental effort by
investment staffs to perform due diligence on
promising but possibly ill-prepared investment
managers will raise the cost and lessen the overall
pension fund portfolio performance.’’); Comment
Letter of Austin F. Whitman (Sept. 21, 2009)
(‘‘Without access to placement agents, government
pensions would be significantly disadvantaged
relative to their private sector peers, with limited
access (and benefit from) the services described
above.’’); ABA Letter. But see Fund Democracy/
Consumer Federation Letter (‘‘The proposed ban
would simply replace the indirect cost of placement
agents incurred by pension plan sponsors with the
direct cost of hiring their own placement agents—
without the conflict of interest and potential for
abuse that relying on advisers’ placement agents
creates.’’).
527 See, e.g., Ogburn Letter; Schmitz Letter
(highlighting the valuable ‘‘pre-vetting’’ function of
placement agents, especially in light of pension
funds’ budgetary pressures and lean staffs); Savanna
Letter (discussing the ‘‘pre-screening’’ effect that
reputable placement agent client selection provides
for pension professionals); Atlantic-Pacific Letter;
Indian Harbor Letter; Peterson Letter; Rubenstein
´
Letter; Comment Letter of Real Desrochers (Aug. 20,
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Others argued, for similar reasons as
those expressed above, that it would
also harm public pension plans to ban
payments to third parties because it
would decrease competition by
reducing the number of advisers
competing for government business 528
and limit the universe of investment
opportunities presented to public
pension funds.529
We believe our decision to modify the
proposed rule to permit advisers to
make payments to certain ‘‘regulated
persons’’ to solicit government clients
on their behalf,530 as described in more
detail above, should alleviate many of
these concerns, including those from
private equity and venture capital
managers on capital formation.531 In
2009) (noting that from the perspective of a former
pension fund investment officer, ‘‘[t]he skill sets of
certain placement agents streamlined what they
brought to our attention and made our internal
process much more efficient.’’); Devon Letter;
Thomas Letter; Myers Letter; PRIM Board Letter
(‘‘[T]he Commission should strongly resist the
politically expedient suggestion that an outright ban
on the use of placement agents is somehow good
for plan sponsors; nothing could be further than the
truth.’’); Meridian Letter; Comment Letter of
Norman G. Benedict (Sept. 30, 2009) (indicating
that, from the perspective of a retired public
pension chief investment officer, placement agents
provide an essential and invaluable service,
particularly with providing access to private equity
fund investments, which often yielded higher
returns than more traditional, publicly traded
securities); Berkshire Letter; Comment Letter of The
British Private Equity and Venture Capital
Association (Sept. 18, 2009) (‘‘BVCA Letter’’)
(‘‘Placement agents are not just a crude middleman
in the fundraising process’’); CT Treasurer Letter;
Credit Suisse Letter (describing four key functions
its placement agent group performs); Portfolio
Advisors Letter (noting that among the valuable
services provided are: ‘‘(1) Helping new fund
sponsors to become more established among the
institutional investor community; (ii) helping
sponsors to complete RFPs, provide information
and respond to questions, which, in turn, gives the
public pension plans and other investors a broader
pool of investment options; and (iii) serving as
intermediaries in uniting capital with fund
sponsors who can put the money to work by
investing in businesses and creating value’’); George
Letter; Comment Letter of Rahul Mehta (Sept. 11,
2009); Touchstone Letter; SIFMA Letter.
528 See, e.g., Seward & Kissel Letter; Meridian
Letter; SIFMA Letter; Comment Letter of Oakpoint
Advisors (Aug. 26, 2009); Comment Letter of
SeaCrest Investment Management, LLC (Sept. 25,
2009).
529 See, e.g., Braxton Letter (stressing not only the
increased costs that public pension funds will
likely face, but also the likely reduction in creative
investment strategies and opportunities available as
a result of smaller and emerging funds being forced
out of the market); BVCA Letter; CT Treasurer
Letter; SIFMA Letter; IAA Letter; Strategic Capital
Letter; Alta Letter; Benedetto Letter; Glantz Letter;
Kurmanaliyeva Letter; Park Hill Letter.
530 See Rule 206(4)–5(a)(2)(i).
531 Our decision not to adopt the ‘‘related person’’
exception contained in the proposed rule does not
diminish our belief. As we noted above, we believe
our modification of the ban to allow advisers to pay
‘‘regulated persons’’ to solicit government entities
on their behalf will still allow advisers to use
employees of certain related companies—i.e., of
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particular, we believe the concerns
expressed by private equity and venture
capital managers regarding the effects of
the rule on capital formation have been
substantially addressed by the
modification for payments to ‘‘regulated
persons.’’ We expect advisers that
engage the services of regulated person
solicitors will incur limited costs to
initially confirm and subsequently
monitor the solicitor’s eligibility to be a
‘‘regulated person.’’ Nevertheless, we
expect this exception to the third-party
solicitor ban will substantially reduce
the costs commenters associated with
this aspect of the proposal.
We acknowledge, however, that the
third-party solicitor ban will
nonetheless have a substantial negative
impact on persons who provide thirdparty solicitation services that are not
regulated persons, including Stateregistered advisers.532 If their businesses
consist solely of soliciting government
entities on behalf of investment
advisers, the rule could result in these
persons instead being employed directly
by regulated persons, shifting the focus
of their solicitation activities, seeking to
change their business model to shift
their source of payment from
investment advisers to pension plans, or
going out of business.533 In addition, we
acknowledge that the third-party
solicitor ban may adversely affect both
competition and allocative efficiency in
the market for advisory services where
third-party solicitors that are not
regulated persons participate. We have
carefully considered these effects. As
discussed above, however, we do not
have regulatory authority to oversee the
activities of State-registered advisers
through examination and our
recordkeeping rules. Nor do we have
authority over the states to oversee their
enforcement of their rules, as we do
with FINRA. As a result, we have not
included State-registered advisers in the
definition of regulated person.534
In addition, some commenters
suggested that the third-party
prohibition could have a negative
impact on the efficient allocation of
capital for government plans,
particularly small ones, and advisers
that seek to manage these assets directly
(not through a covered investment
pool).535These small government plans
may, as a result of the rule’s ban on
payments to third parties, have fewer
those related companies that qualify as ‘‘regulated
persons’’—as solicitors.
532 As we note above, State-registered advisers are
subject neither to our oversight nor to the
recordkeeping rules we are adopting today.
533 See supra note 523.
534 See supra note 325 and accompanying text.
535 See, e.g., 3PM Letter; Bryant Law Letter.
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managers to select from to the extent
that larger advisers choose not to
participate in this market. In addition,
both government plans and advisers that
seek these government clients may have
to hire internal staff, respectively, to
identify potential advisers and potential
government clients to the extent these
functions are not internalized. However,
these commenters did not discuss the
potentially significant costs that exist
today of hiring third-party solicitors,
and that eliminating the cost of pay to
play may, in fact, provide greater access
to pension plans by those advisers that
are currently unable to afford the costs
of direct or indirect political
contributions or third-party solicitor
fees.536 We expect that prohibiting pay
to play will reduce the costs to plans
and their beneficiaries that may result
when adviser selection is based on
political contributions rather than
investment considerations.537
3. Costs Related to the Amendments to
Rule 204–2
The amendments to rule 204–2
require SEC-registered advisers with
government clients to maintain certain
records of campaign contributions by
certain advisory personnel and records
of the regulated persons the adviser
pays or agrees to pay to solicit
government entities on its behalf.538
Records are a critical complement to
rule 206(4)–5. In particular, such
records are necessary for examiners to
inspect advisers for compliance with the
terms of the rule.
As described below, for purposes of
the Paperwork Reduction Act of 1995
(‘‘PRA’’),539 we have estimated that
Commission-registered advisers would
incur approximately 3,394 additional
hours annually to comply with the
536 At least one commenter agreed. See Butler
Letter (‘‘[W]e find some evidence that the pay to
play practices by underwriters [before rule G–37
was adopted] distorted not only the fees, but which
firms were allocated business. The current proposal
mentions that pay to play practices may create an
uneven playing field among investment advisers by
hurting smaller advisers that cannot afford to make
political contributions. We find evidence that is
consistent with this view [in our research on pay
to play by municipal underwriters]. During the pay
to play era, municipal bonds were underwritten by
investment banks with larger underwriting market
shares compared to afterward. One interpretation of
this result is that smaller underwriters were passed
over in favor of larger underwriters (who
presumably had deeper pockets for political
contributions).’’).
537 See supra notes 452 & 453 and accompanying
text (describing commenters’ observations about
some of the pay to play costs to plans and their
beneficiaries).
538 Unregistered advisers that would be subject to
rule 206(4)–5 would not be subject to the
amendments to rule 204–2.
539 44 U.S.C. 3501.
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amendments to rule 204–2.540 Based on
this estimate, we anticipate that advisers
would incur an aggregate cost of
approximately $200,246 per year for the
total hours advisory personnel would
spend in complying with the
recordkeeping requirements.541 In
addition, we expect advisory firms may
incur one-time costs to establish or
enhance current systems to assist in
their compliance with the amendments
to rule 204–2. For purposes of the PRA,
we have estimated that some small and
medium firms will incur start-up costs,
on average, of $10,000, and larger firms
will incur, on average, $100,000. As a
result, the amendments to rule 204–2
are estimated to increase the PRA nonlabor cost burden by $20,080,000.542
We received a number of specific
comments on this aspect of the
proposal, many of which included
assertions about cost burdens associated
with maintaining records related to
unsuccessful solicitations, and urged us
to reconsider the benefits to be gained
from such a requirement in light of the
costs.543 We were persuaded by these
commenters to eliminate provisions of
the proposed amendments to the
recordkeeping rule that would have
required advisers to maintain a list of
government entities that the adviser
solicits.544 Instead, an adviser must only
retain records of existing government
entity clients and investors as well as
records of regulated persons that the
adviser pays or agrees to pay to solicit
government entities on its behalf for a
five-year period. Additionally, we have
narrowed the scope of the amended rule
to apply only to advisers with
government entity clients; an adviser is
only required to make and keep these
records if it provides investment
advisory services to a government entity
540 See
infra note 559 and accompanying text.
expect that the function of recording and
maintaining records of political contributions
would be performed by a compliance clerk at a cost
of $59 per hour. See supra note 487. Therefore, the
total costs would be $200,246 (3,394 hours × $59
per/hour).
542 ($10,000 × 788) + ($100,000 × 122) =
$7,880,000 + $12,200,000 = $20,080,000.
543 MassMutual Letter (‘‘[T]he requirement to
maintain records of each governmental entity being
solicited would require a diverse financial services
company like MassMutual to undertake significant
legacy software system modifications or build an
entirely new system to track each instance of a
‘‘solicitation,’’ which could include phone calls,
meetings, or responses to governmental requests.
This system would then need to aggregate data
across multiple business lines, many with existing
systems that may not have the ability to share this
data in a useful format. All of these are costly and
time consuming activities to meet a requirement
that appears to add little value to the Commission’s
efforts to ensure compliance with the Proposed
Rule.’’). See also Davis Polk Letter; Dechert Letter;
Holl Letter; SIFMA Letter; Skadden Letter.
544 See proposed rule 204–2(a)(18)(i)(B).
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541 We
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or a government entity is an investor in
any covered investment pool to which
the investment adviser provides
investment advisory services.545 We
have also limited the rule to provide
that only records of contributions, not
payments, to government officials and
candidates are required to be kept under
the rule. Additionally, because rule
206(4)–5 applies to an adviser to a
registered investment company only if it
is an investment option of a participantdirected plan or program of a
government entity,546 such investment
advisers will only have to identify
government entities that provide plan or
program participants the option of
investing in the fund, which addresses
many commenters’ concerns about
recordkeeping burdens that would have
been imposed on advisers to registered
investment companies under the
proposed rule.547
We anticipate that commenters’
general concerns that we may have
underestimated the burdens we
presented in our proposal will be offset
by what we believe will be a reduction
in burdens as a result of the various
modifications from our proposal
described above. In addition, we have
revised the rule to require advisers to
maintain a list of regulated persons that
solicit on an adviser’s behalf, but expect
advisers to already have this
information in the normal course of
business, including in some instances,
to comply with existing requirements of
rule 206(4)–3.
V. Paperwork Reduction Act
A. Rule 204–2
The amendment to rule 204–2
contains a ‘‘collection of information’’
requirement within the meaning of the
PRA. In the Proposing Release, the
Commission solicited comment on the
proposed amendment to the collection
of information requirement.548 The
Commission also submitted the
proposed amendment’s collection of
information requirement to the Office of
Management and Budget (‘‘OMB’’) for
review in accordance with 44 U.S.C.
3507(d) and 5 CFR 1320.11 under
control number 3235–0278. The title for
the collection of information is ‘‘Rule
204–2 under the Investment Advisers
Act of 1940.’’ Rule 204–2 contains a
currently approved collection of
545 Rule 204–2(a)(18)(iii). See NASP Letter
(‘‘Many advisers do not have governmental clients
but will still have to collect the information or
attestations which would increase compliance costs
while providing no public benefit at all.’’)
546 See supra note 353 and accompanying text.
547 See, e.g., ICI Letter.
548 See Proposing Release, at section IV.
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41061
information number under OMB control
number 3235–0278. An agency may not
sponsor, or conduct, and a person is not
required to respond to, a collection of
information unless it displays a
currently valid OMB control number.
Section 204 of the Advisers Act
provides that investment advisers
registered or required to be registered
with the Commission must make and
keep certain records for prescribed
periods, and make and disseminate
certain reports. Rule 204–2 sets forth the
requirements for maintaining and
preserving specified books and records.
This collection of information is
mandatory. The collection of
information under rule 204–2 is
necessary for the Commission staff to
use in its examination and oversight
program, and the information generally
is kept confidential.549 The respondents
are investment advisers registered or
required to be registered with us.
Today’s amendments to rule 204–2
require every investment adviser
registered or required to be registered
that provides advisory services to (or
pays or agrees to pay regulated persons
to solicit) government entities to
maintain certain records of
contributions made by the adviser or
any of its covered associates and
regarding regulated persons the adviser
pays or agrees to pay for soliciting
government entities on its behalf. The
amendments require such an adviser to
make and keep the following records: (i)
The names, titles, and business and
residence addresses of all covered
associates of the investment adviser; (ii)
all government entities to which the
investment adviser provides or has
provided investment advisory services,
or which are or were investors in any
covered investment pool to which the
investment adviser provides or has
provided investment advisory services,
as applicable, in the past five years, but
not prior to the effective date of the rule;
(iii) all direct or indirect contributions
made by the investment adviser or any
of its covered associates to an official of
a government entity, or payments to a
political party of a State or political
subdivision thereof, or to a political
action committee; and (iv) the name and
business address of each regulated
person to whom the investment adviser
provides or agrees to provide, directly or
indirectly, payment to solicit a
government entity for investment
advisory services on its behalf, in
accordance with rule 206(4)–5(a)(2)(i).
The adviser’s records of contributions
and payments are required to be listed
549 See section 210(b) of the Advisers Act [15
U.S.C. 80b–10(b)].
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Federal Register / Vol. 75, No. 134 / Wednesday, July 14, 2010 / Rules and Regulations
in chronological order identifying each
contributor and recipient, the amounts
and dates of each contribution or
payment, and whether such
contribution or payment was subject to
the exception for certain returned
contributions pursuant to rule 206(4)–
5(b)(2). An investment adviser is only
required to make and keep current the
records referred to in (i) and (iii) above
if it provides investment advisory
services to a government entity or a
government entity is an investor in any
covered investment pool to which the
adviser provides investment advisory
services. The records required by
amended rule 204–2 are required to be
maintained in the same manner, and for
the same period of time, as other books
and records under rule 204–2(a). This
collection of information will be found
at 17 CFR 275.204–2. Advisers that are
exempt from Commission registration
under section 203(b)(3) of the Advisers
Act are not subject to the recordkeeping
requirements.
The amendments to rule 204–2 that
we are adopting today differ from our
proposed amendments in several
respects. We have tailored certain of the
requirements from our proposal. First,
we have limited the rule to provide that
only records of contributions, not
payments, to government officials,
including candidates, are required to be
kept under the rule. Second, investment
advisers to registered investment
companies only have to identify—and
keep records regarding—government
entities that invest in a fund as part of
a plan or program of a government
entity, including any government entity
that selects the fund as an investment
option for participants in the plan or
program.550 Third, we are not adopting
provisions of the proposed amendments
to the recordkeeping rule that would
have required advisers to maintain a list
of all government entities that they have
solicited. In addition, we have revised
the rule so that only those advisers that
have government entity clients must
make and keep certain required records,
unlike the proposal, which would have
required all registered advisers to
maintain records of contributions and
covered associates. We are also adopting
a requirement that advisers maintain
records of regulated persons they pay to
solicit government entities on their
behalf, to reflect that rule 206(4)-5
550 Under our proposal, investment advisers to
registered investment companies would have had to
identify and keep records regarding government
entities that invest in the funds regardless of
whether they were part of a plan or program of a
government entity. For a discussion of this
modification, see section II.B. of this Release.
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permits advisers to compensate these
solicitors.
As noted above, we requested
comment on the PRA analysis contained
in the Proposing Release. Although a
few commenters expressed general
concerns that the paperwork burdens
associated with our proposed
amendments to rule 204–2 might be
understated, commenters representing
advisers to registered investment
companies suggested that the proposal
significantly underestimated the burden
attributed to these covered investment
pools.551 With respect to registered
investment companies, commenters
noted that the proposed recordkeeping
requirements required advisers to
identify government investors in
registered investment companies
regardless of whether the fund was part
of a plan or program of a government
entity, and as a result the proposed
amendments to the recordkeeping rule
would have been difficult to comply
with as fund shareholder records do not
necessarily identify government
investors.
As a result of these comments, we
recognize that we may have
underestimated the recordkeeping
burden for advisers to registered
investment companies that would have
been subject to proposed rule 206(4)-5.
However, we believe that our change to
the definition of ‘‘covered investment
pool’’ from the proposal to only include
those registered investment companies
that are an investment option of a plan
or program of a government entity
addresses the recordkeeping concerns
commenters expressed regarding these
covered investment pools and lowers
recordkeeping burdens by limiting the
records relating to registered investment
companies that an investment adviser
must keep under the rule.552 In
addition, the other changes we highlight
above—other than the requirement to
keep records regarding regulated
persons—would lessen the
recordkeeping requirements relative to
our proposal and thereby diminish our
burden estimates. We anticipate that
commenters’ general concerns that we
may have underestimated the burdens
we presented in our proposal, as well as
the burden associated with the
additional requirement to maintain a list
of regulated persons that solicit on an
adviser’s behalf, will be offset by what
we believe will be a reduction in
burdens as a result of the various
551 See ICI Letter (‘‘[I]n relying on the estimates for
compliance with the MSRB rules, the Commission
significantly underestimates the compliance and
recordkeeping burdens associated with the
proposed rule.’’).
552 See Rule 204–2(a)(18)(i)(B).
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modifications from proposed
amendments to the recordkeeping rule,
as described above. Moreover,
notwithstanding the fact that the
amendments we are adopting reduce
advisers’ recordkeeping obligations
relative to our proposal, we are
increasing our estimates to address the
additional investment advisers who
have registered with us since our
proposal was issued.
Prior to today’s amendments, the
approved collection of information for
rule 204–2, set to expire on March 31,
2011, was based on an average of 181.15
burden hours each year, per
Commission-registered adviser, for a
total of 1,954,109 burden hours. In
addition, the currently-approved
collection of information for Rule 204–
2 includes a non-labor cost estimate of
$13,551,390. The total burden is based
on an estimate of 10,787 registered
advisers.
Commission records indicate that
currently there are approximately
11,607 registered investment advisers
subject to the collection of information
imposed by rule 204–2.553 As a result of
the increase in the number of advisers
registered with the Commission since
the current total burden was approved,
the total burden has increased by
148,543 hours.554 In addition, the total
non-labor cost burden has increased to
$14,581,509 as a result of this increase
in the number of registered advisers.555
In our Proposing Release, we
estimated that approximately 1,764
Commission-registered advisers
provide, or seek to provide, advisory
services to government clients and to
certain pooled investment vehicles in
which government entities invest, and
would thus be affected by the rule
amendments.556 One commenter argued
that this estimate was too low because
it underestimates the number of
investment advisers unregistered in
reliance on Section 203(b)(3) of the
Advisers Act and estimated to be subject
to the Proposed Rule.557 Unregistered
553 This figure is based on registration
information from IARD as of April 1, 2010. The
figures we relied on in our Proposing Release were
based on registration information from IARD as of
July 1, 2009. See Proposing Release, at section IV.
554 11,607 ¥ 10,787 = 820. 820 additional
advisers × 181.15 hours = 148,543 hours.
555 We estimate that non-labor costs attributed to
rule 204–2 will increase in the same proportion as
the increase in the estimated hour burden for the
rule. (2,102,652 hours/1,954,109 hours) ×
$13,551,390 currently approved non-labor cost
estimate = $14,581,509.
556 See Proposing Release, at section IV.
557 Davis Polk Letter (‘‘The cost benefit analysis is
based solely on an estimated 1,764 registered
investment advisers and does not account for the
costs and burdens of compliance attributable to
investment advisers exempt from registration. The
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advisers are not subject to rule 204–2’s
recordkeeping requirements. As a result,
they are not included in our estimates
for purposes of this analysis. We
continue to believe our estimates are
appropriate, although we have revised
this number for purposes of both our
cost-benefit analysis above and our PRA
analysis to reflect both an increase in
the number of registered advisers since
the proposal and the modification from
our proposal to not require records of
unsuccessful solicitations. We now
estimate that approximately 1,697
registered advisers provide advisory
services to government clients and to
certain pooled investment vehicles in
which government entities invest, and
would thus be affected by the rule
amendments.558
estimated number of investment advisers
unregistered in reliance on section 203(b)(3) of the
Advisers Act (2,000) and estimated to be subject to
the Proposed Rule (231), appears to be low. In its
comment letter, the Third Party Marketers
Association notes that the number of advisory firms
exempted from registration may be ‘over two times
the estimate of the Commission. * * *’’’ (citations
omitted)). The Davis Polk Letter does not offer any
of its own estimates for the number of unregistered
advisers, and the 3PM Letter references statistics
regarding the number of funds, not the number of
advisers.
558 This estimate is based on registration
information from IARD as of April 1, 2010, applying
the same methodology as in the Proposing Release.
As previously noted, according to responses to Item
5.D(9) of Part 1 of Form ADV, 1,332 advisers have
clients that are State or municipal government
entities, which represents 11.48% of all advisers
registered with us. 10,275 advisers have not
responded that they have clients that are State or
municipal government entities. Of those, however,
responses to Item 5.D(6) of Part 1 of Form ADV
indicate that 2,486 advisers have some clients that
are other pooled investment vehicles. Estimating
that the same percentage of these advisers advise
pools with government entity investors as advisers
that have direct government entity clients—
i.e.,11.48%. 285 of these advisers would be subject
to the rule (2,486 × 11.48% = 285). Out of the
10,275 that have not responded that they have
clients that are State or municipal government
entities, after backing out the 2,486 which have
clients that are other pooled investment vehicles,
responses to Item 5.D(4) of Part 1 of Form ADV
indicate that 699 advisers have some clients that are
registered investment companies. Estimating that
roughly the same percentage of these advisers
advise pools with government entity investors as
advisers that have direct government entity
clients—i.e.,11.48%. 80 of these advisers would be
subject to the rule (699 × 11.48% = 80). Although
we limited the application of rule 206(4)–5 with
respect to registered investment companies to those
that are investment options of a plan or program of
a government entity, we continue to estimate that
80 advisers would have to comply with the
recordkeeping provisions because of the difficulty
in further delineating this estimated number.
Therefore, we estimate that the total number of
advisers subject to the rule would be: 1,332 advisers
with State or municipal clients + 285 advisers with
other pooled investment vehicle clients + 80
advisers with registered investment company
clients = 1,697 advisers subject to rule. We expect
certain additional advisers may incur compliance
costs associated with rule 206(4)–5. We anticipate
some advisers may be subject to the rule because
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Under the amendments, each
respondent is required to retain the
records in the same manner and for the
same period of time as currently
required under rule 204–2. The
amendments to rule 204–2 are estimated
to increase the burden by approximately
2 hours per Commission-registered
adviser with government clients
annually for a total increase of 3,394
hours.559 The revised annual aggregate
burden for all respondents to the
recordkeeping requirements under rule
204–2 thus would be 2,106,046
hours.560 The revised average burden
per Commission-registered adviser
would be 181.45 hours.561
Additionally, as we noted in the
Proposing Release and reiterate above,
we expect advisory firms may incur
one-time costs to establish or enhance
current systems to assist in their
compliance with the amendments to
rule 204–2. These costs would vary
widely among firms. Small advisers may
not incur any system costs if they
determine a system is unnecessary due
to the limited number of employees they
have or the limited number of
government entity clients they have.
Large firms likely already have devoted
significant resources into automating
compliance and reporting and the new
rule could result in enhancements to
these existing systems.
As a result of these one-time costs, we
estimate that there will be an increase
to the total non-labor cost burden. We
estimated above that the non-labor cost
burden has increased to $14,581,509 as
a result of the increase in the number of
registered advisers since the collection
was last approved.562 We believe the
one-time costs could vary substantially
among smaller, medium, and larger
firms as smaller and medium firms may
be able to use non-specialized software,
such as a spreadsheet, or off-the-shelf
compliance software to keep track of the
information required by the rule while
larger firms are more likely to have
proprietary systems. Based on IARD
data we estimate that there are
they solicit government entities on behalf of other
investment advisers. In the Proposing Release, our
estimates included an estimated burden attributable
to advisers that do not currently have government
clients but that may begin to seek them. The
revision to the recordkeeping rule that eliminated
the requirement to maintain records of government
entities that an adviser solicits has eliminated the
need for this additional burden estimate.
559 2 × 1,697 = 3,394.
560 1,954,109 (current approved burden) +
148,543 (burden for additional registrants) + 3,394
(burden for proposed amendments) = 2,106,046
hours.
561 2,106,046 (revised annual aggregate burden)
divided by 11,607 (total number of registrants) =
181.45.
562 See supra note 555.
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approximately 1,271 smaller firms, 304
medium firms, and 122 larger firms.563
We estimate that one half of the smaller
and medium firms will not incur these
one-time start up costs because they will
use existing tools for compliance. We
expect the other half of smaller and
medium firms will incur one-time start
up costs on average of $10,000, in the
event they have a greater number of
employees and government clients, and
larger firms, that likely have the most
employees and government clients, will
incur one-time start up costs on average
of $100,000. As a result, the
amendments to rule 204–2 are estimated
to increase the non-labor cost burden by
$20,080,000.564 Due to this increase, we
now estimate the revised total non-labor
cost burden for rule 204–2 to be
$34,661,509.
B. Rule 206(4)–3
The amendment to rule 206(4)–3
contains a revised collection of
information requirement within the
meaning of the PRA. In the Proposing
Release, the Commission published
notice soliciting comment on the
collection of information
requirement.565 The Commission
submitted the revised collection of
information requirement to OMB for
review in accordance with 44 U.S.C.
3507(d) and 5 CFR 1320.11. Rule
206(4)–3 contains a currently approved
collection of information under OMB
control number 3235–0242. The title for
the collection of information is ‘‘Rule
206(4)–3—Cash Payments for Client
Solicitations.’’ As noted above, an
agency may not sponsor, or conduct,
and a person is not required to respond
to, a collection of information unless it
displays a currently valid OMB control
number.
Section 206(4) of the Advisers Act
provides that it shall be unlawful for
any investment adviser to engage in any
act, practice, or course of business
which is fraudulent, deceptive, or
manipulative. Rule 206(4)–3 generally
prohibits investment advisers from
paying cash fees to solicitors for client
referrals unless certain conditions are
563 This estimate is based on registration
information from IARD as of April 1, 2010. These
estimates are based on IARD data, specifically the
responses to Item 5.B.(1) of Form ADV, that 997 (or
74.9%) of the 1,332 registered investment advisers
that have government clients have fewer than five
employees who perform investment advisory
functions, 239 (or 17.9%) have five to 15 such
employees, and 96 (or 7.2%) have more than 15
such employees. We then applied those percentages
to the 1,697 advisers we believe will be subject to
the proposed rule for a total of 1,271 smaller, 304
medium and 122 larger firms.
564 [$10,000 × 788] + [$100,000 × 122] =
$7,880,000 + $12,200,000 = $20,080,000.
565 See Proposing Release, at section IV.
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met. The rule requires that an adviser
pay all solicitors’ fees pursuant to a
written agreement that the adviser is
required to retain. This collection of
information is mandatory. The
Commission staff uses this collection of
information in its examination and
oversight program, and the information
generally is kept confidential.566
The Commission is adopting
amendments to rule 206(4)–3 under the
Advisers Act. The amendments to rule
206(4)–3, which are identical to our
proposed amendments, require every
investment adviser that relies on the
rule and that provides or seeks to
provide advisory services to government
entities to also abide by the limitations
provided in rule 206(4)–5. This
collection of information is found at 17
CFR 275.206(4)–3. Advisers that are
exempt from Commission registration
under section 203(b)(3) of the Advisers
Act would not be subject to rule
206(4)–3.
We requested comment on the PRA
analysis contained in Proposing Release.
We received no comment on this
portion of our analysis. In addition, we
have not modified our amendments to
rule 206(4)–3 relative to our proposal.
The current approved collection of
information for rule 206(4)–3, set to
expire on March 31, 2011, is based on
an estimate that 20 percent of the 10,817
Commission-registered advisers (or
2,163 advisers) rely on the rule, at an
average of 7.04 burden hours each year,
per respondent, for a total of 15,228
burden hours (7.04 × 2,163).
Commission records indicate that
currently there are approximately
11,607 registered investment
advisers,567 20 percent of which (or
2,321) are likely subject to the collection
of information imposed by rule
206(4)–3. As a result of the increase in
the number of advisers registered with
the Commission since the current total
burden was approved, the total burden
has increased by 1,112.32 hours (158
additional advisers 568 × 7.04 hours). We
estimate that approximately 20 percent
of the Commission-registered advisers
that use rule 206(4)–3 (or 464
advisers) 569 provide, or seek to provide,
advisory services to government
566 Section 210(b) of the Advisers Act [15 U.S.C.
80b–10(b)].
567 This figure is based on registration
information from IARD as of April 1, 2010. The
figures we relied on in our Proposing Release were
based on registration information from IARD as of
July 1, 2009.
568 2,321 (20% of current registered investment
advisers)—2,163 (20% of registered investment
advisers when burden estimate was last approved
by OMB) = 158.
569 2,321 × 20 percent = 464.
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clients.570 Under the amendments, each
respondent would be prohibited from
certain solicitation activities, subject to
the exception for ‘‘regulated persons,’’
with respect to government clients,
activities that otherwise would have
been covered by rule 206(4)–3.571 Thus,
they would not need to enter into and
retain the written agreement required
under rule 206(4)–3 with respect to
those third parties they are prohibited
from paying to solicit government
entities.
In the Proposing Release, we
estimated a decrease to the burden due
to the prohibition on paying third party
solicitors to be 20% of the annual
burden. As a result of the revised ban
on using third parties, we now estimate
that the amendments to rule 206(4)–3
will only decrease the burden by 15
percent,572 or approximately 1.06
hour,573 per Commission-registered
adviser that uses the rule and has or is
seeking government clients annually, for
a total decrease of 491.84 hours.574 The
revised annual aggregate burden for all
respondents to the recordkeeping
requirements under rule 206(4)–3 thus
would be 15,848.48 hours.575 The
revised average burden per
Commission-registered adviser would
be 6.83 hours.576
C. Rule 206(4)–7
As a result of the adoption of rule
206(4)–5, rule 206(4)–7 contains a
revised collection of information
requirement within the meaning of the
PRA. In the Proposing Release, the
Commission estimated that registered
advisers would spend between 8 hours
and 250 hours to establish policies and
570 In light of the 11.48% of registered investment
advisers that indicate they have State or municipal
government clients, we conservatively estimate that
20% of the advisers who rely on rule 206(4)–3 are
soliciting government entities to be advisory clients
or to invest in covered investment pools those
advisers manage. See supra note 558.
571 Rule 206(4)–3(a).
572 In our proposal, which would have banned the
use of third-party solicitors altogether, we estimated
a 20 percent decrease in the burden under rule
206(4)–3. But, to account for the regulated persons
exception to the third-party solicitor ban in adopted
rule 206(4)–5, we have modified our estimate to
only a 15 percent decrease. That is because our staff
estimates that one quarter (or 5 percent) of the
proposal’s estimated burden reduction relating to
entering into and retaining the written agreement
required under rule 206(4)–3 will be retained as
investment advisers engage third parties that are
regulated persons to solicit on their behalf.
573 7.04 × 15 percent = 1.06.
574 464 × 1.06 = 491.84.
575 15,228 (current approved burden) + 1,112.32
(burden for additional registrants)—491.84
(reduction in burden for amendments) = 15,848.48
hours.
576 15,848.48 (revised annual aggregate burden)
divided by 2,321 (total number of registrants who
rely on rule) = 6.83.
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procedures to comply with rule
206(4)–5.577 Rule 206(4)–7 contains a
currently approved collection of
information under OMB control number
3235–0585. The title for the collection
of information is ‘‘Investment Advisers
Act Rule 206(4)–7, Compliance
procedures and practices.’’ As noted
above, an agency may not sponsor, or
conduct, and a person is not required to
respond to, a collection of information
unless it displays a currently valid OMB
control number.
Section 206(4) of the Advisers Act
provides that it shall be unlawful for
any investment adviser to engage in any
act, practice, or course of business
which is fraudulent, deceptive, or
manipulative. Rule 206(4)–7, in part,
requires registered investment advisers
to adopt and implement written policies
and procedures reasonably designed to
prevent violation of the Federal
securities laws. This collection of
information is mandatory. The purpose
of the information collection
requirement is to ensure that registered
advisers maintain comprehensive,
written internal compliance programs. It
also assists the Commission’s staff in its
examination and oversight program.
Information obtained in our
examination and oversight program
generally is kept confidential.578
As we previously noted, we expect
that registered investment advisers
subject to rule 206(4)–5 will modify
their compliance programs to address
new obligations under that rule. The
current approved collection of
information for rule 206(4)–7, set to
expire on March 31, 2011, is based on
10,817 registered advisers that were
subject to the rule at an average burden
of 80 hours each year per respondent for
a total of 865,360 burden hours.
Commission records indicate that
currently there are approximately
11,607 registered investment
advisers.579 As a result of the increase
in the number of advisers registered
with the Commission since the current
total burden was approved, the total
burden has increased by 63,200 hours
(790 × 80 hours). In addition, although
the time needed to comply with rule
206(4)–5 will vary significantly from
adviser to adviser, as discussed in detail
below, the Commission staff estimates
that firms with government clients will
spend between 8 hours and 250 hours
to implement policies and procedures to
comply with the rule, depending on the
577 See
Proposing Release, at section III.B.
210(b) of the Advisers Act [15 U.S.C.
80b–10(b)].
579 This figure is based on registration
information from IARD as of April 1, 2010.
578 Section
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firm’s number of covered associates.580
Of the 1,697 registered advisers that we
estimate may be affected by rule
206(4)–5,581 we estimate that
approximately 1,271 are smaller firms,
304 are medium firms, and 122 are
larger firms.582 We anticipate that
smaller firms will spend 8 hours,
medium firms will spend 125 hours,
and larger firms will spend 250
hours,583 for a total of 78,668 hours,584
to implement policies and procedures.
Our estimates take into account our
staff’s observation that some registered
advisers have established policies
regarding political contributions, which
can be revised to reflect the new
requirements. The revised annual
aggregate burden for all respondents to
comply with rule 206(4)–7 thus would
be 1,007,228 hours.585
D. Rule 0–4
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Rule 0–4 under the Advisers Act,586
entitled ‘‘General Requirements of
Papers and Applications,’’ prescribes
general instructions for filing an
application seeking exemptive relief
with the Commission. The requirements
of rule 0–4 are designed to provide the
Commission with the necessary
information to assess whether granting
the orders of exemption is necessary
and appropriate, in the public interest
and consistent with the protection of
investors and the intended purposes of
the Act. In light of the adoption of rule
206(4)–5, which contains a provision for
seeking an exemptive order from the
Commission, we are revising the
collection of information requirement
for rule 0–4. Rule 0–4 contains a
currently approved collection of
information under OMB control number
3235–0633. As noted above, an agency
may not sponsor, or conduct, and a
person is not required to respond to, a
collection of information unless it
displays a currently valid OMB control
number.
The current approved collection of
information contains an estimated total
annual hour burden of one hour for
580 See section IV.B.1. of this Release (describing
the cost estimates associated with compliance with
rule 206(4)–5).
581 See supra note 558. Advisers that are
unregistered in reliance on the exemption available
under section 203(b)(3) of the Advisers Act [15
U.S.C. 80b–3(b)(3)] are not subject to rule 206(4)–
7 and, therefore, are not reflected in this burden
estimate pursuant to the PRA.
582 See supra note 475.
583 See supra notes 489–491.
584 (1,271 × 8 = 10,168) + (304 × 125 = 38,000)
+ (122 × 250 = 30,500) = 78,668.
585 865,360 (current approved burden) + 63,200
(burden for additional registrants) + 78,668 (burden
attributable to rule 206(4)–5) = 1,007,228 hours.
586 17 CFR 275.0–4.
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administrative purposes because most of
the work of preparing an application is
performed by outside counsel and,
therefore, imposes minimal, if any,
hourly burden on respondents. Because
we expect that all, or substantially all,
of the work of preparing an application
for an exemptive order under rule
206(4)–5 will also be performed by
outside counsel, we continue to believe
that the current estimate of one hour, in
the unlikely event the adviser does
perform an administrative role, is
sufficient. As a result, we are not
increasing our estimated hourly burden
in connection with the adoption of rule
206(4)–5.
The current approved collection of
information also contains an estimated
total annual cost burden of $355,000,
which is attributed to outside counsel
legal fees. In the Proposing Release, we
estimated that approximately five
advisers annually would apply to the
Commission for an exemption from rule
206(4)–5.587 We also estimated that an
advisory firm that applies for an
exemption would hire outside counsel
to prepare their exemptive requests, and
that counsel would spend 16 hours
preparing and submitting an application
for review at a rate of $400 per hour, for
a per application cost of $6,400 and a
total estimated cost for five applications
annually of $32,000.
The Commission requested public
comment on these estimates in the
Proposing Release, and we received
comments indicating that our estimate
of five exemptive application
submissions per year is too low.588 We
did not receive comments on our cost
estimates. Given that the advisory
industry is much larger than the
municipal securities industry, and in
light of the number of comment letters
we received that expressed concern
about inadvertent violations of the rule
that would not qualify for the exception
for returned contributions, our staff
estimates that approximately seven
advisers annually would apply to the
Commission for an exemption from the
rule. Although we may initially receive
more than seven applications a year for
an exemption, over time, we expect the
number of applications we receive will
significantly decline to an average of
approximately seven annually. We
continue to believe that a firm that
applies for an exemption will hire
outside counsel to prepare an exemptive
request, but based on commenters’
concerns have raised the number of
hours counsel will spend preparing and
submitting an application from 16 hours
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588 See
Proposing Release, at Section III.B.
Davis Polk Letter; ICI Letter.
Frm 00049
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41065
to 32 hours, at a rate of $400 per
hour.589 As a result, each application
will cost approximately $12,800, and
the total estimated cost for seven
applications annually will be $89,600.
The total estimated annual cost burden
to applicants of filing all applications
has therefore increased to $444,600.590
VI. Final Regulatory Flexibility
Analysis
The Commission has prepared the
following Final Regulatory Flexibility
Analysis regarding rule 206(4)–5 and
the amendments to rules 204–2 and
206(4)–3 in accordance with section 3(a)
of the Regulatory Flexibility Act.591 We
prepared an Initial Regulatory
Flexibility Analysis (‘‘IRFA’’) in
conjunction with the Proposing Release
in August 2009.592 The Proposing
Release included, and solicited
comment, on the IRFA.
A. Need for the Rule
Investment advisers that seek to
influence the award of advisory
contracts by government entities, by
making or soliciting political
contributions to those officials who are
in a position to influence the awards,
violate their fiduciary obligations. These
practices—known as ‘‘pay to play’’—
distort the process by which investment
advisers are selected and, as discussed
in greater detail above, can harm
advisers’ public pension plan clients,
and thereby beneficiaries of those plans,
which may receive inferior advisory
services and pay higher fees.593 In
addition, the most qualified adviser may
not be selected, potentially leading to
inferior management, diminished
returns, or greater losses for the public
pension plan. Pay to play is a significant
problem in the management of public
funds by investment advisers. Moreover,
we believe that advisers’ participation
in pay to play is inconsistent with the
high standards of ethical conduct
required of them under the Advisers
Act. The rule and rule amendments we
are adopting today are designed to
prevent fraud, deception, and
manipulation by reducing or
eliminating adviser participation in pay
to play practices.
Rule 206(4)–5, the ‘‘pay to play’’ rule,
prohibits an investment adviser
registered (or required to be registered)
589 The hourly cost estimate of $400 is based on
our consultation with advisers and law firms who
regularly assist them in compliance matters.
590 $355,000 + $89,600 = $444,600.
591 5 U.S.C. 604(b).
592 See Proposing Release, at section V.
593 See section I of this Release, for more
information about the need for the Commission to
take action to prevent pay to play practices.
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with the Commission, or unregistered in
reliance on the exemption available
under section 203(b)(3) of the Advisers
Act, from providing advisory services
for compensation to a government client
for two years after the adviser, or any of
its covered associates, makes a
contribution to public officials (and
candidates) such as State treasurers,
comptrollers, or other elected executives
or administrators who can influence the
selection of the adviser.594 In addition,
the rule we are adopting prohibits an
adviser and its covered associates from
soliciting contributions for an elected
official or candidate or payments to a
political party of a State or locality
where the adviser is providing or
seeking to provide advisory services to
a government entity,595 and from
providing or agreeing to provide,
directly or indirectly, payment to any
third party, other than a ‘‘regulated
person,’’ engaged to solicit advisory
business from any government entity on
behalf of the adviser.596 Further, the
prohibitions in the rule also apply to
advisers to certain investment pools in
which a government entity invests or
that are investment options of a plan or
program of a government entity.597 The
amendment we are adopting to rule
204–2 is designed to provide
Commission staff with records to review
compliance with rule 206(4)–5, and the
amendment to rule 206(4)–3 clarifies the
application of the cash solicitation rule
as a result of the adoption of rule
206(4)–5.598
B. Significant Issues Raised by Public
Comment
In the Proposing Release, we
requested comment on the IRFA, in
particular, on the number of small
entities, particularly small advisers, to
which the rule and rule amendments
would apply and the effect on those
entities, including whether the effects
would be economically significant; and
how to quantify the number of small
advisers, including those that are
unregistered, that would be subject to
the proposed rule and rule amendments.
We received a number of comments
related to the impact of our proposal on
small advisers. The commenters argued
that the proposed rule, particularly the
provision that would have prohibited
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594 Rule
206(4)–5(a)(1).
206(4)–5(a)(2)(ii).
596 Rule 206(4)–5(a)(2)(i). ‘‘Regulated person’’ is
defined in rule 206(4)–5(f)(9).
597 Rule 206(4)–5(c).
598 For a more detailed discussion of the
prohibitions contained in rule 206(4)–5, see section
II.B.2 of this Release. For a more detailed discussion
of the amendments to rules 204–2 and 206(4)–3, see
sections II.D and II.E, respectively, of this Release.
595 Rule
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advisers from directly or indirectly
compensating any third party to solicit
government business on its behalf,
would be disproportionately expensive
for, and would impose an undue
regulatory burden on, smaller firms.599
C. Small Entities Subject to Rule
Under Commission rules, for the
purposes of the Advisers Act and the
Regulatory Flexibility Act, an
investment adviser generally is a small
entity if it: (i) Has assets under
management having a total value of less
than $25 million; (ii) did not have total
assets of $5 million or more on the last
day of its most recent fiscal year; and
(iii) does not control, is not controlled
by, and is not under common control
with another investment adviser that
has assets under management of $25
million or more, or any person (other
than a natural person) that had $5
million or more on the last day of its
most recent fiscal year.600
The Commission estimates that as of
April 2010 there are approximately 708
small SEC-registered investment
advisers.601 Of these 708 advisers, 61
indicate on Form ADV that they have
State or local government clients, and
would, therefore, be affected by the
rule.602 The rule also applies to those
advisers that are exempt from
registration with the Commission in
reliance on section 203(b)(3) of the
Advisers Act. As noted above, based on
our review of registration information
on IARD and outside sources and
reports, we estimate that there are
approximately 2,000 advisers that are
unregistered in reliance on section
203(b)(3).603 Applying the same
principles we used with respect to
registered investment advisers, we
estimate that 230 of those advisers
manage pooled investment vehicles in
which government client assets are
invested and would therefore be subject
to the rule.604 Based on the current
number of registered advisers subject to
the rule that are small entities, we
supra note 522.
CFR 275.0–7(a).
601 This estimate is based on registration
information from IARD as of April 1, 2010. We have
estimated the number of small advisers by reference
to advisers’ responses to Item 12.A, B and C of Part
1 of Form ADV.
602 This estimate is based on registration
information from IARD as of April 1, 2010. We have
estimated the number of small advisers with State
or local government clients by reference to advisers’
responses to Item 5.D(9) of Part 1 of Form ADV.
603 This number is based on our review of
registration information on IARD as of April 1,
2010, IARD data from the peak of hedge fund
adviser registration in 2005, and a distillation of
numerous third-party sources including news
organizations and industry trade groups.
604 11.48% of 2000 is 230. See supra note 474.
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600 17
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estimate that approximately 4 percent of
unregistered advisers,605 or nine, would
be subject to the rule are small
entities.606
D. Projected Reporting, Recordkeeping,
and Other Compliance Requirements
The rule imposes certain reporting,
recordkeeping and compliance
requirements on advisers, including
small advisers. The rule imposes a new
compliance requirement by: (i)
Prohibiting an adviser from providing
investment advisory services for
compensation to government clients for
two years after the adviser or any of its
covered associates makes a contribution
to certain elected officials or candidates;
(ii) prohibiting an adviser from
providing or agreeing to provide,
directly or indirectly, payment to any
third party, other than a ‘‘regulated
person,’’ engaged to solicit advisory
business from any government entity on
behalf of the adviser; and (iii)
prohibiting an adviser or any of its
covered associates from soliciting
contributions for an elected official or
candidate or payments to a political
party of a State or locality where the
adviser is providing or seeking to
provide advisory services to a
government entity.
The rule amendments impose new
recordkeeping requirements by
requiring an adviser to maintain certain
records about its covered associates, its
advisory clients, government entities
invested in certain pooled investment
vehicles managed by the adviser, its
solicitors, and its political
contributions, as well as the political
contributions of its covered
associates.607 An investment adviser
that does not provide or seek to provide
advisory services to a government
entity, or to a covered investment pool
605 61 registered small entities subject to the rule/
1,697 registered advisers subject to the rule = 3.6%.
606 230 × 4% = 9.2. Because these advisers are not
registered with us, we do not have more precise
data about them, and we are not aware of any
databases that compile information regarding how
many advisers that are exempt from registration
with the Commission in reliance on section
203(b)(3) of the Advisers Act have State or local
government clients, and how many of these
advisers would be small entities for purposes of this
analysis. We sought comments on this issue, but
none of the comments we received provided any
estimates or empirical data. However, we address
above commenters who generally questioned our
estimates. See supra notes 482–484 and
accompanying text. We expect certain additional
advisers may incur compliance costs associated
with rule 206(4)–5. Some advisers may be subject
to the rule because they solicit government entities
on behalf of other investment advisers.
607 See supra notes 559–564 and accompanying
text (providing the revised estimated hour burden
and non-labor cost burden to comply with amended
rule 204–2, for purposes of the PRA).
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in which a government entity invests, is
not subject to rule 206(4)–5 and certain
recordkeeping requirements under
amended rule 204–2.
As noted above, we believe that a
limited number of small advisers 608
will have to comply with rule 206(4)–
5 and the amendments to rules 204–2
and 206(4)–3. To the extent small
advisers tend to have fewer clients and
fewer employees that would be covered
associates for purposes of the rule, the
rule should impose lower costs on small
advisers as compared to large advisers
because variable costs, such as the
requirement to make and keep records
relating to contributions, should be
lower due to the likelihood that there
would be fewer records to make and
keep.609 Moreover, as discussed above,
the rule and amendments were modified
from what we had proposed in several
ways that we expect will substantially
minimize compliance burdens on small
advisers.
E. Agency Action To Minimize Effect on
Small Entities
The Regulatory Flexibility Act directs
the Commission to consider significant
alternatives that would accomplish the
stated objective, while minimizing any
significant impact on small entities.610
In considering whether to adopt rule
206(4)–5 and the amendments to rules
204–2 and 206(4)–3, the Commission
considered the following alternatives: (i)
The establishment of differing
compliance or reporting requirements or
timetables that take into account the
resources available to small entities; (ii)
the clarification, consolidation, or
simplification of compliance and
reporting requirements under the rule
and rule amendments for such small
entities; (iii) the use of performance
rather than design standards; and (iv) an
exemption from coverage of the rule and
rule amendments, or any part thereof,
for such small entities.
Regarding the first alternative, the
Commission is not adopting different
compliance or reporting requirements
for small advisers as it may be
608 See
section VI.C of this Release.
as noted above, many larger advisers
with broker-dealer affiliates may spend fewer
resources to comply with the proposed rule and
rule amendments because they may be able to rely
on compliance procedures and systems that the
broker-dealer already has in place to comply with
MSRB rules G–37 and G–38. See supra section IV.B.
610 As noted above, we considered two
alternatives to certain aspects of proposed rule
206(4)–5: A disclosure obligation and a two-year
time out for third-party solicitors. We do not believe
either alternative would accomplish our stated
objective of curtailing pay to play activities and
thereby address potential harms from those
activities. See Proposing Release, at section II.A.2,
including nn.133 and 134 and accompanying text.
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609 However,
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inappropriate to do so under the
circumstances. The proposal is designed
to reduce or eliminate adviser
participation in pay to play, a practice
that can distort the process by which
investment advisers are selected to
manage public pension plans that can
harm public pension plan clients and
cause advisers to violate their fiduciary
obligations. To establish different
requirements for small advisers could
diminish the protections the rule and
rule amendments would provide to
public pension plan clients and their
beneficiaries.
Regarding the second alternative, we
considered whether further clarification,
consolidation, or simplification of the
compliance requirements would be
feasible or necessary, and would reduce
compliance requirements. As a result,
we have simplified the compliance
requirements by limiting the
recordkeeping obligations to better
reflect the activities of an adviser or a
covered associate that could result in
the adviser being subject to the two-year
time out, including not requiring
advisers to maintain records of
unsuccessful solicitations of
government entities and payments (as
opposed to contributions) by advisers or
covered associates to government
officials.611 Moreover, we are amending
rule 206(4)–3, the cash solicitation rule,
to clarify that the requirements of new
rule 206(4)–5 apply to solicitation
activities involving government
clients.612
Regarding the third alternative, we
considered using performance rather
than design standards with respect to
pay to play practices of investment
advisers to be neither consistent with
the objectives for this rulemaking nor
sufficient to protect investors in
accordance with our statutory mandate
of investor protection. Design standards,
which we have employed, provide a
baseline for advisory conduct as it
relates to contributions and other pay to
play activities, which is consistent with
a rule designed to prohibit pay to play.
The use of design standards also is
important to ensure consistent
application of the rule among
investment advisers to which the rule
and rule amendments will apply.
Regarding the fourth alternative,
exempting small entities could
compromise the overall effectiveness of
the rule and related rule amendments.
Banning pay to play practices benefits
clients of both small and large advisers,
and it would be inconsistent to specify
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612 See
supra note 423 and accompanying text.
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different requirements for small
advisers.
As discussed above, several
commenters suggested alternative
approaches to our rule.613 Such
alternatives include, for example: (i)
That we require advisers to disclose
their contributions to State and local
officials; (ii) that we require advisers to
include in their codes of ethics a policy
that prohibits contributions made for
the purpose of influencing the selection
of the adviser; (iii) that we require
advisers to adopt policies and
procedures reasonably designed to
prevent and detect contributions
designed to influence the selection of an
adviser; (iv) that we mandate
preclearance of employee contributions;
and (v) that we allow an adviser to
customize sanctions based on the
severity of the violation.614 While it may
be true that some of these approaches
could diminish the compliance burdens
on advisers, including small advisers, as
we explain above, we considered these
alternative approaches and do not
believe they would appropriately
address the kind of conduct at which
our rule is directed.615
We are sensitive to the burdens our
rule amendments will have on small
advisers. We believe that the rule we are
adopting today contains a number of
modifications from what we had
proposed that will alleviate many of the
commenters’ concerns regarding small
advisers. Most notably, as described
above, we have created an exception to
the third-party solicitor ban for
‘‘regulated persons,’’ which will, for
instance, allow advisers to continue to
use third party placement agents to sell
interests in covered investment pools
they manage instead of incurring
additional costs to hire internal
marketing staff, a result that could have
disproportionally affected small
advisers.616 Moreover, as discussed
above, we have modified the exceptions
to the rule’s two-year time out
provisions in certain respects to reduce
the likelihood of an inadvertent or
minor violation of the rule, including a
shortened look back of six months for
certain new covered associates whose
contributions are less likely to involve
pay to play and a new de minimis
exception for contributions to officials
for whom a covered associate is not
entitled to vote.617 We have also limited
certain recordkeeping requirements we
had proposed in order to achieve our
613 See
generally section II.B.2(a) of this Release.
id.
615 See id.
616 See section II.B.2(b) of this Release.
617 See sections II.B.2(a)(5) and (6) of this Release.
614 See
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goals in a way that balances the costs
and benefits of the rule, including not
requiring records of unsuccessful
solicitations or payments (that are not
contributions) by advisers or covered
associates to government officials.618
VII. Effects on Competition, Efficiency
and Capital Formation
We are adopting amendments to rule
204–2 pursuant to our authority under
sections 204 and 211. Section 204
requires the Commission, when
engaging in rulemaking pursuant to that
authority, to consider whether the rule
is ‘‘necessary or appropriate in the
public interest or for the protection of
investors.’’ 619 Section 202(c) of the
Advisers Act requires the Commission,
when engaging in rulemaking that
requires it to consider or determine
whether an action is necessary or
appropriate in the public interest, to
consider, in addition to the protection of
investors, whether the action will
promote efficiency, competition, and
capital formation.620
In the Proposing Release, we solicited
comment on whether, if adopted, the
proposed amendments to rule 204–2
would promote efficiency, competition
and capital formation. We further
encouraged commenters to provide
empirical data to support their views on
any burdens on efficiency, competition
or capital formation that might result
from adoption of the proposed
amendments. We did not receive any
empirical data in this regard concerning
the proposed amendments. We received
some general comments, addressed
below, asserting that the proposed
amendments to require registered
advisers to maintain books and records
relating to investment advisory services
they provide to government entities
would have an adverse impact on
competition.
We are amending rule 204–2 to
require a registered adviser to make and
keep a list of its covered associates, the
government entities to which the
adviser directly or indirectly provides
advisory services, the ‘‘regulated person’’
solicitors the adviser retains, and the
contributions made by the firm and its
covered associates, as applicable, to
government officials and candidates.621
The amendments are designed to
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618 See
sections II.D and III.B.3. of this Release.
U.S.C. 80b–4.
620 15 U.S.C. 80b–2(c). In contrast, we are
adopting rule 206(4)–5 and amendments to rule
206(4)–3 pursuant to our authority set forth in
sections 206(4) and 211. For a discussion of the
effects of these amendments on competition,
efficiency and capital formation, see sections IV, V,
and VI of this Release.
621 Rule 204–2(a)(18)(i).
619 15
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provide our examiners important
information about the adviser and its
covered associates’ contributions to
government officials, the government
entities to which the adviser directly or
indirectly provides advisory services,
and the solicitors it retains. These
amendments may also benefit advisers
as records required under the amended
rule will assist the Commission in
enforcing the rule against, for example,
an adviser whose pay to play activities,
if not uncovered, could adversely affect
the competitive position of a compliant
adviser.
Although we believe that the
amendments to the Advisers Act
recordkeeping rule will require advisers
to incur both one-time costs to establish
and enhance current systems to assist in
their compliance with the amendments
and ongoing costs to maintain records,
these costs will be borne by all
registered advisers that have
government entity clients or that pay
regulated entities to solicit government
clients on their behalf. As the
amendments to the recordkeeping rule
do not disproportionally affect any
particular group of advisers with
government entity clients and do not
materially increase the compliance
burden on advisers under rule 204–2,
we do not believe that they will affect
competition across registered
investment advisers. Some commenters
asserted that certain asset managers that
provide advice to government entities
but are not subject to the Advisers Act
recordkeeping rule, such as banks and
advisers that are exempt from
registration under the Act, may be at a
competitive advantage to registered
advisers that must incur the costs of
keeping records under the rule.622
While we acknowledge these entities
could potentially obtain a competitive
advantage for this reason, we do not
believe the costs attributable to the
amendments to rule 204–2 will have a
significant impact on registered advisers
such that the advantage gained by asset
managers not subject to the Advisers
Act recordkeeping rule will be
substantial.623 Moreover, exempt
advisers or persons that do not meet the
622 SIFMA Letter (‘‘The books and records
requirement under the Proposed Rule are under
inclusive. * * * As an initial matter, the books and
records requirements apply only to some of the
advisers covered by the Proposed Rule—although
the Proposed Rule applies to a substantial number
of entities who are exempt from registration under
the Advisers Act, the Proposed Rule’s additional
books and records only modify the rules that apply
to registered investment advisers.’’).
623 In addition, we note that advisers not subject
to the amendments to rule 204–2 may nonetheless
maintain some of the required records as part of a
strong compliance program.
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definition of investment adviser are not
subject to rule 204–2.624 Finally, we also
note that banks may be subject to laws
and rules that do not apply to registered
advisers.
We believe that the amendments to
rule 204–2 may, to a limited extent,
affect efficiency and capital formation
with respect to the allocation of public
pension plan assets. The amendments to
rule 204–2 will allow our staff to
examine for compliance with rule
206(4)–5. Authority to examine records
may improve registered investment
advisers’ compliance with rule 206(4)–
5, which may reduce the adverse effects
of political contributions on the
selection of investment advisers. While
the amendments to the rule will not
affect the aggregate amount of pension
fund assets available for investment,
limiting the effects of political
contributions on the investment adviser
selection process should improve the
mechanism by which capital is formed
and allocated to investment
opportunities.
VIII. Statutory Authority
The Commission is adopting new rule
206(4)–5 and amending rule 206(4)–3 of
the Advisers Act pursuant to the
authority set forth in sections 206(4) and
211(a) of the Investment Advisers Act of
1940 [15 U.S.C. 80b–6(4), 80b–11(a)].
The Commission is amending rule
204–2 of the Advisers Act pursuant to
the authority set forth in sections 204
and 211(a) of the Advisers Act [15
U.S.C. 80b–4 and 80b–11(a)].
List of Subjects in 17 CFR Part 275
Reporting and recordkeeping
requirements; Securities.
For the reasons set out in the
preamble, Title 17 Chapter II of the
Code of Federal Regulations is amended
as follows.
■
PART 275—RULES AND
REGULATIONS, INVESTMENT
ADVISERS ACT OF 1940
1. The authority citation for Part 275
continues to read in part as follows:
■
Authority: 15 U.S.C. 80b–2(a)(11)(G), 80b–
2(a)(17), 80b–3, 80b–4, 80b–4a, 80b–6(4),
80b–6a, and 80b–11, unless otherwise noted.
*
*
*
*
*
2. Section 275.204–2 is amended by
adding paragraph (a)(18) and by revising
paragraph (h)(1) to read as follows:
■
624 See section 204 of the Advisers Act, 15 U.S.C.
80b–4 (that provides the Commission authority to
prescribe recordkeeping for advisers, other than
those specifically exempted from registration).
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§ 275.204–2 Books and records to be
maintained by investment advisers.
(a) * * *
(18)(i) Books and records that pertain
to § 275.206(4)–5 containing a list or
other record of:
(A) The names, titles and business
and residence addresses of all covered
associates of the investment adviser;
(B) All government entities to which
the investment adviser provides or has
provided investment advisory services,
or which are or were investors in any
covered investment pool to which the
investment adviser provides or has
provided investment advisory services,
as applicable, in the past five years, but
not prior to September 13, 2010;
(C) All direct or indirect contributions
made by the investment adviser or any
of its covered associates to an official of
a government entity, or direct or
indirect payments to a political party of
a State or political subdivision thereof,
or to a political action committee; and
(D) The name and business address of
each regulated person to whom the
investment adviser provides or agrees to
provide, directly or indirectly, payment
to solicit a government entity for
investment advisory services on its
behalf, in accordance with § 275.206(4)–
5(a)(2).
(ii) Records relating to the
contributions and payments referred to
in paragraph (a)(18)(i)(C) of this section
must be listed in chronological order
and indicate:
(A) The name and title of each
contributor;
(B) The name and title (including any
city/county/State or other political
subdivision) of each recipient of a
contribution or payment;
(C) The amount and date of each
contribution or payment; and
(D) Whether any such contribution
was the subject of the exception for
certain returned contributions pursuant
to § 275.206(4)–5(b)(2).
(iii) An investment adviser is only
required to make and keep current the
records referred to in paragraphs
(a)(18)(i)(A) and (C) of this section if it
provides investment advisory services
to a government entity or a government
entity is an investor in any covered
investment pool to which the
investment adviser provides investment
advisory services.
(iv) For purposes of this section, the
terms ‘‘contribution,’’ ‘‘covered
associate,’’ ‘‘covered investment pool,’’
‘‘government entity,’’ ‘‘official,’’
‘‘payment,’’ ‘‘regulated person,’’ and
‘‘solicit’’ have the same meanings as set
forth in § 275.206(4)–5.
*
*
*
*
*
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(h)(1) Any book or other record made,
kept, maintained and preserved in
compliance with §§ 240.17a–3 and
240.17a–4 of this chapter under the
Securities Exchange Act of 1934, or with
rules adopted by the Municipal
Securities Rulemaking Board, which is
substantially the same as the book or
other record required to be made, kept,
maintained and preserved under this
section, shall be deemed to be made,
kept, maintained and preserved in
compliance with this section.
*
*
*
*
*
■ 3. Section 275.206(4)–3 is amended by
adding paragraph (e) and removing the
authority citation at the end of the
section to read as follows:
§ 275.206(4)–3
solicitations.
Cash payments for client
*
*
*
*
*
(e) Special rule for solicitation of
government entity clients. Solicitation
activities involving a government entity,
as defined in § 275.206(4)–5, shall be
subject to the additional limitations set
forth in that section.
■ 4. Section 275.206(4)–5 is added to
read as follows:
§ 275.206(4)–5 Political contributions by
certain investment advisers.
(a) Prohibitions. As a means
reasonably designed to prevent
fraudulent, deceptive or manipulative
acts, practices, or courses of business
within the meaning of section 206(4) of
the Act (15 U.S.C. 80b–6(4)), it shall be
unlawful:
(1) For any investment adviser
registered (or required to be registered)
with the Commission, or unregistered in
reliance on the exemption available
under section 203(b)(3) of the Advisers
Act (15 U.S.C. 80b–3(b)(3)) to provide
investment advisory services for
compensation to a government entity
within two years after a contribution to
an official of the government entity is
made by the investment adviser or any
covered associate of the investment
adviser (including a person who
becomes a covered associate within two
years after the contribution is made);
and
(2) For any investment adviser
registered (or required to be registered)
with the Commission, or unregistered in
reliance on the exemption available
under section 203(b)(3) of the Advisers
Act (15 U.S.C. 80b–3(b)(3)) or any of the
investment adviser’s covered associates:
(i) To provide or agree to provide,
directly or indirectly, payment to any
person to solicit a government entity for
investment advisory services on behalf
of such investment adviser unless such
person is a regulated person or is an
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executive officer, general partner,
managing member (or, in each case, a
person with a similar status or
function), or employee of the
investment adviser; and
(ii) To coordinate, or to solicit any
person or political action committee to
make, any:
(A) Contribution to an official of a
government entity to which the
investment adviser is providing or
seeking to provide investment advisory
services; or
(B) Payment to a political party of a
State or locality where the investment
adviser is providing or seeking to
provide investment advisory services to
a government entity.
(b) Exceptions.
(1) De minimis exception. Paragraph
(a)(1) of this section does not apply to
contributions made by a covered
associate, if a natural person, to officials
for whom the covered associate was
entitled to vote at the time of the
contributions and which in the
aggregate do not exceed $350 to any one
official, per election, or to officials for
whom the covered associate was not
entitled to vote at the time of the
contributions and which in the
aggregate do not exceed $150 to any one
official, per election.
(2) Exception for certain new covered
associates. The prohibitions of
paragraph (a)(1) of this section shall not
apply to an investment adviser as a
result of a contribution made by a
natural person more than six months
prior to becoming a covered associate of
the investment adviser unless such
person, after becoming a covered
associate, solicits clients on behalf of
the investment adviser.
(3) Exception for certain returned
contributions.
(i) An investment adviser that is
prohibited from providing investment
advisory services for compensation
pursuant to paragraph (a)(1) of this
section as a result of a contribution
made by a covered associate of the
investment adviser is excepted from
such prohibition, subject to paragraphs
(b)(3)(ii) and (b)(3)(iii) of this section,
upon satisfaction of the following
requirements:
(A) The investment adviser must have
discovered the contribution which
resulted in the prohibition within four
months of the date of such contribution;
(B) Such contribution must not have
exceeded $350; and
(C) The contributor must obtain a
return of the contribution within 60
calendar days of the date of discovery of
such contribution by the investment
adviser.
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(ii) In any calendar year, an
investment adviser that has reported on
its annual updating amendment to Form
ADV (17 CFR 279.1) that it has more
than 50 employees is entitled to no
more than three exceptions pursuant to
paragraph (b)(3)(i) of this section, and
an investment adviser that has reported
on its annual updating amendment to
Form ADV that it has 50 or fewer
employees is entitled to no more than
two exceptions pursuant to paragraph
(b)(3)(i) of this section.
(iii) An investment adviser may not
rely on the exception provided in
paragraph (b)(3)(i) of this section more
than once with respect to contributions
by the same covered associate of the
investment adviser regardless of the
time period.
(c) Prohibitions as applied to covered
investment pools. For purposes of this
section, an investment adviser to a
covered investment pool in which a
government entity invests or is solicited
to invest shall be treated as though that
investment adviser were providing or
seeking to provide investment advisory
services directly to the government
entity.
(d) Further prohibition. As a means
reasonably designed to prevent
fraudulent, deceptive or manipulative
acts, practices, or courses of business
within the meaning of section 206(4) of
Advisers Act (15 U.S.C. 80b–6(4)), it
shall be unlawful for any investment
adviser registered (or required to be
registered) with the Commission, or
unregistered in reliance on the
exemption available under section
203(b)(3) of the Advisers Act (15 U.S.C.
80b–3(b)(3)), or any of the investment
adviser’s covered associates to do
anything indirectly which, if done
directly, would result in a violation of
this section.
(e) Exemptions. The Commission,
upon application, may conditionally or
unconditionally exempt an investment
adviser from the prohibition under
paragraph (a)(1) of this section. In
determining whether to grant an
exemption, the Commission will
consider, among other factors:
(1) Whether the exemption is
necessary or appropriate in the public
interest and consistent with the
protection of investors and the purposes
fairly intended by the policy and
provisions of the Advisers Act (15
U.S.C. 80b);
(2) Whether the investment adviser:
(i) Before the contribution resulting in
the prohibition was made, adopted and
implemented policies and procedures
reasonably designed to prevent
violations of this section; and
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15:31 Jul 13, 2010
Jkt 220001
(ii) Prior to or at the time the
contribution which resulted in such
prohibition was made, had no actual
knowledge of the contribution; and
(iii) After learning of the contribution:
(A) Has taken all available steps to
cause the contributor involved in
making the contribution which resulted
in such prohibition to obtain a return of
the contribution; and
(B) Has taken such other remedial or
preventive measures as may be
appropriate under the circumstances;
(3) Whether, at the time of the
contribution, the contributor was a
covered associate or otherwise an
employee of the investment adviser, or
was seeking such employment;
(4) The timing and amount of the
contribution which resulted in the
prohibition;
(5) The nature of the election (e.g,
Federal, State or local); and
(6) The contributor’s apparent intent
or motive in making the contribution
which resulted in the prohibition, as
evidenced by the facts and
circumstances surrounding such
contribution.
(f) Definitions. For purposes of this
section:
(1) Contribution means any gift,
subscription, loan, advance, or deposit
of money or anything of value made for:
(i) The purpose of influencing any
election for Federal, State or local office;
(ii) Payment of debt incurred in
connection with any such election; or
(iii) Transition or inaugural expenses
of the successful candidate for State or
local office.
(2) Covered associate of an investment
adviser means:
(i) Any general partner, managing
member or executive officer, or other
individual with a similar status or
function;
(ii) Any employee who solicits a
government entity for the investment
adviser and any person who supervises,
directly or indirectly, such employee;
and
(iii) Any political action committee
controlled by the investment adviser or
by any person described in paragraphs
(f)(2)(i) and (f)(2)(ii) of this section.
(3) Covered investment pool means:
(i) An investment company registered
under the Investment Company Act of
1940 (15 U.S.C. 80a) that is an
investment option of a plan or program
of a government entity; or
(ii) Any company that would be an
investment company under section 3(a)
of the Investment Company Act of 1940
(15 U.S.C. 80a–3(a)), but for the
exclusion provided from that definition
by either section 3(c)(1), section 3(c)(7)
or section 3(c)(11) of that Act (15 U.S.C.
80a–3(c)(1), (c)(7) or (c)(11)).
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Fmt 4701
Sfmt 4700
(4) Executive officer of an investment
adviser means:
(i) The president;
(ii) Any vice president in charge of a
principal business unit, division or
function (such as sales, administration
or finance);
(iii) Any other officer of the
investment adviser who performs a
policy-making function; or
(iv) Any other person who performs
similar policy-making functions for the
investment adviser.
(5) Government entity means any
State or political subdivision of a State,
including:
(i) Any agency, authority, or
instrumentality of the State or political
subdivision;
(ii) A pool of assets sponsored or
established by the State or political
subdivision or any agency, authority or
instrumentality thereof, including, but
not limited to a ‘‘defined benefit plan’’
as defined in section 414(j) of the
Internal Revenue Code (26 U.S.C.
414(j)), or a State general fund;
(iii) A plan or program of a
government entity; and
(iv) Officers, agents, or employees of
the State or political subdivision or any
agency, authority or instrumentality
thereof, acting in their official capacity.
(6) Official means any person
(including any election committee for
the person) who was, at the time of the
contribution, an incumbent, candidate
or successful candidate for elective
office of a government entity, if the
office:
(i) Is directly or indirectly responsible
for, or can influence the outcome of, the
hiring of an investment adviser by a
government entity; or
(ii) Has authority to appoint any
person who is directly or indirectly
responsible for, or can influence the
outcome of, the hiring of an investment
adviser by a government entity.
(7) Payment means any gift,
subscription, loan, advance, or deposit
of money or anything of value.
(8) Plan or program of a government
entity means any participant-directed
investment program or plan sponsored
or established by a State or political
subdivision or any agency, authority or
instrumentality thereof, including, but
not limited to, a ‘‘qualified tuition plan’’
authorized by section 529 of the Internal
Revenue Code (26 U.S.C. 529), a
retirement plan authorized by section
403(b) or 457 of the Internal Revenue
Code (26 U.S.C. 403(b) or 457), or any
similar program or plan.
(9) Regulated person means:
(i) An investment adviser registered
with the Commission that has not, and
whose covered associates have not,
E:\FR\FM\14JYR2.SGM
14JYR2
Federal Register / Vol. 75, No. 134 / Wednesday, July 14, 2010 / Rules and Regulations
wwoods2 on DSK1DXX6B1PROD with RULES2
within two years of soliciting a
government entity:
(A) Made a contribution to an official
of that government entity, other than as
described in paragraph (b)(1) of this
section; and
(B) Coordinated or solicited any
person or political action committee to
make any contribution or payment
described in paragraphs (a)(2)(ii)(A) and
(B) of this section; or
(ii) A ‘‘broker,’’ as defined in section
3(a)(4) of the Securities Exchange Act of
1934 (15 U.S.C. 78c(a)(4)) or a ‘‘dealer,’’
as defined in section 3(a)(5) of that Act
(15 U.S.C. 78c(a)(5)), that is registered
with the Commission, and is a member
VerDate Mar<15>2010
15:31 Jul 13, 2010
Jkt 220001
of a national securities association
registered under section 15A of that Act
(15 U.S.C. 78o–3), provided that:
(A) The rules of the association
prohibit members from engaging in
distribution or solicitation activities if
certain political contributions have been
made; and
(B) The Commission, by order, finds
that such rules impose substantially
equivalent or more stringent restrictions
on broker-dealers than this section
imposes on investment advisers and
that such rules are consistent with the
objectives of this section.
(10) Solicit means:
PO 00000
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Sfmt 9990
41071
(i) With respect to investment
advisory services, to communicate,
directly or indirectly, for the purpose of
obtaining or retaining a client for, or
referring a client to, an investment
adviser; and
(ii) With respect to a contribution or
payment, to communicate, directly or
indirectly, for the purpose of obtaining
or arranging a contribution or payment.
By the Commission.
Dated: July 1, 2010.
Elizabeth M. Murphy,
Secretary.
[FR Doc. 2010–16559 Filed 7–13–10; 8:45 am]
BILLING CODE 8010–01–P
E:\FR\FM\14JYR2.SGM
14JYR2
Agencies
[Federal Register Volume 75, Number 134 (Wednesday, July 14, 2010)]
[Rules and Regulations]
[Pages 41018-41071]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: 2010-16559]
[[Page 41017]]
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Part IV
Securities and Exchange Commission
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17 CFR Part 275
Political Contributions by Certain Investment Advisers; Final Rule
Federal Register / Vol. 75, No. 134 / Wednesday, July 14, 2010 /
Rules and Regulations
[[Page 41018]]
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SECURITIES AND EXCHANGE COMMISSION
17 CFR Part 275
[Release No. IA-3043; File No. S7-18-09]
RIN 3235-AK39
Political Contributions by Certain Investment Advisers
AGENCY: Securities and Exchange Commission.
ACTION: Final rule.
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SUMMARY: The Securities and Exchange Commission is adopting a new rule
under the Investment Advisers Act of 1940 that prohibits an investment
adviser from providing advisory services for compensation to a
government client for two years after the adviser or certain of its
executives or employees make a contribution to certain elected
officials or candidates. The new rule also prohibits an adviser from
providing or agreeing to provide, directly or indirectly, payment to
any third party for a solicitation of advisory business from any
government entity on behalf of such adviser, unless such third parties
are registered broker-dealers or registered investment advisers, in
each case themselves subject to pay to play restrictions. Additionally,
the new rule prevents an adviser from soliciting from others, or
coordinating, contributions to certain elected officials or candidates
or payments to political parties where the adviser is providing or
seeking government business. The Commission also is adopting rule
amendments that require a registered adviser to maintain certain
records of the political contributions made by the adviser or certain
of its executives or employees. The new rule and rule amendments
address ``pay to play'' practices by investment advisers.
DATES: Effective Date: September 13, 2010.
Compliance Dates: Investment advisers subject to rule 206(4)-5 must
be in compliance with the rule on March 14, 2011. Investment advisers
may no longer use third parties to solicit government business except
in compliance with the rule on September 13, 2011. Advisers to
registered investment companies that are covered investment pools must
comply with the rule by September 13, 2011. Advisers subject to rule
204-2 must comply with amended rule 204-2 on March 14, 2011. However,
if they advise registered investment companies that are covered
investment pools, they have until September 13, 2011 to comply with the
amended recordkeeping rule with respect to those registered investment
companies. See section III of this Release for further discussion of
compliance dates.
FOR FURTHER INFORMATION CONTACT: Melissa A. Roverts, Senior Counsel,
Matthew N. Goldin, Branch Chief, Daniel S. Kahl, Branch Chief, or Sarah
A. Bessin, Assistant Director, at (202) 551-6787 or IArules@sec.gov,
Office of Investment Adviser Regulation, Division of Investment
Management, U.S. Securities and Exchange Commission, 100 F Street, NE.,
Washington, DC 20549-8549.
SUPPLEMENTARY INFORMATION: The Commission is adopting rule 206(4)-5 [17
CFR 275.206(4)-5] and amendments to rules 204-2 [17 CFR 275.204-2] and
206(4)-3 [17 CFR 275.206(4)-3] under the Investment Advisers Act of
1940 [15 U.S.C. 80b] (``Advisers Act'' or ``Act'').\1\
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\1\ 15 U.S.C. 80b. Unless otherwise noted, when we refer to the
Advisers Act, or any paragraph of the Advisers Act, we are referring
to 15 U.S.C. 80b of the United States Code, at which the Advisers
Act is codified, and when we refer to rule 206(4)-5, rule 204-2,
rule 204A-1, rule 206(4)-3, or any paragraph of these rules, we are
referring to 17 CFR 275.206(4)-5, 17 CFR 275.204-2, 17 CFR 275.204A-
1 and 17 CFR 275.206(4)-3, respectively, of the Code of Federal
Regulations, in which these rules are published.
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Table of Contents
I. Background
II. Discussion
A. First Amendment Considerations
B. Rule 206(4)-5
1. Advisers Subject to the Rule
2. Pay to Play Restrictions
(a) Two-Year ``Time Out'' for Contributions
(1) Prohibition on Compensation
(2) Officials of a Government Entity
(3) Contributions
(4) Covered Associates
(5) ``Look Back''
(6) Exceptions for De Minimis Contributions
(7) Exception for Certain Returned Contributions
(b) Ban on Using Third Parties to Solicit Government Business
(1) Registered Broker-Dealers
(2) Registered Investment Advisers
(c) Restrictions on Soliciting and Coordinating Contributions
and Payments
(d) Direct and Indirect Contributions or Solicitations
(e) Covered Investment Pools
(1) Definition of ``Covered Investment Pool''
(2) Application of the Rule
(3) Subadvisory Arrangements
(f) Exemptions
D. Recordkeeping
E. Amendment to Cash Solicitation Rule
III. Effective and Compliance Dates
A. Two-Year Time Out and Prohibition on Soliciting or
Coordinating Contributions
B. Prohibition on Using Third Parties to Solicit Government
Business and Cash Solicitation Rule Amendment
C. Recordkeeping
D. Registered Investment Companies
IV. Cost-Benefit Analysis
A. Benefits
B. Costs
1. Compliance Costs Related to Rule 206(4)-5
2. Other Costs Related to Rule 206(4)-5
(a) Two-Year Time Out
(b) Third-Party Solicitor Ban
3. Costs Related to the Amendments to Rule 204-2
V. Paperwork Reduction Act
A. Rule 204-2
B. Rule 206(4)-3
C. Rule 206(4)-7
D. Rule 0-4
VI. Final Regulatory Flexibility Analysis
A. Need for the Rule
B. Significant Issues Raised by Public Comment
C. Small Entities Subject to Rule
D. Projected Reporting, Recordkeeping, and Other Compliance
Requirements
E. Agency Action to Minimize Effect on Small Entities
VII. Effects on Competition, Efficiency and Capital Formation
VIII. Statutory Authority
I. Background
Investment advisers provide a wide variety of advisory services to
State and local governments,\2\ including managing their public pension
plans.\3\ These pension plans have over $2.6 trillion of assets and
represent one-third of all U.S. pension assets.\4\ They are among the
largest and most active institutional investors in the United
States;\5\ the management of these funds affects
[[Page 41019]]
publicly held companies \6\ and the securities markets.\7\ But most
significantly, their management affects taxpayers and the beneficiaries
of these funds, including the millions of present and future State and
municipal retirees \8\ who rely on the funds for their pensions and
other benefits.\9\ Public pension plan assets are held, administered
and managed by government officials who often are responsible for
selecting investment advisers to manage the funds they oversee.
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\2\ See Sofia Anastopoulos, An Introduction to Investment
Advisers for State and Local Governments (2d ed. 2007); Werner Paul
Zorn, Public Employee Retirement Systems and Benefits, Local
Government Finance, Concepts and Practices 376 (John E. Peterson &
Dennis R. Strachota eds., 1st ed. 1991) (discussing the services
investment advisers provide for public funds).
\3\ To simplify the discussion, we use the term ``public pension
plan'' interchangeably with ``government client'' and ``government
entity'' in this Release. However, our rule applies broadly to
investment advisory activities for government clients, such as those
mentioned here in this Section of the Release, regardless of whether
they are retirement funds. For a discussion of how the proposed rule
would apply with respect to investment programs or plans sponsored
or established by government entities, such as ``qualified tuition
plans'' authorized by section 529 of the Internal Revenue Code [26
U.S.C. 529] and retirement plans authorized by section 403(b) or 457
of the Internal Revenue Code [26 U.S.C. 403(b) or 457], see section
II.B.2(e) of this Release.
\4\ Board of Governors of the Federal Reserve System, Flow of
Funds Accounts of the United States, Flows and Outstandings, Fourth
Quarter 2009 78 tbl.L.119 (Mar. 11, 2010). Since 2002, total
financial assets of public pension funds have grown by 28%. Id.
\5\ According to a recent survey, seven of the ten largest
pension funds were sponsored by State and municipal governments. The
Top 200 Pension Funds/Sponsors, Pens. & Inv. (Sept. 30, 2008),
available at https://www.pionline.com/article/20090126/CHART/901209995.
\6\ See Stephen J. Choi & Jill E. Fisch, On Beyond CalPERS:
Survey Evidence on the Developing Role of Public Pension Funds in
Corporate Governance, 61 Vand. L. Rev. 315 (2008) (``Collectively,
public pension funds have the potential to be a powerful shareholder
force, and the example of CalPERS and its activities have spurred
many to advocate greater institutional activism.'').
\7\ Federal Reserve reports indicate that, of the $2.6 trillion
in non-Federal government plans, $1.5 trillion is invested in
corporate equities. Board of Governors of the Federal Reserve
System, supra note 4, at 78 tbl.L.119.
\8\ See Paul Zorn, 1997 Survey of State and Local Government
Employee Retirement Systems 61 (1997) (hereinafter ``1997 Survey'')
(``[t]he investment of plan assets is an issue of immense
consequence to plan participants, taxpayers, and to the economy as a
whole'' as a low rate of return will require additional funding from
the sponsoring government, which ``can place an additional strain on
the sponsoring government and may require tax increases'').
\9\ The most current census data reports that public pension
funds have 18.6 million beneficiaries. 2007 Census of Governments,
U.S. Bureau of Census, Number and Membership of State and Local
Government Employee-Retirement Systems by State: 2006-2007 (2007)
(at Table 5), available at https://www.census.gov/govs/retire/2007ret05.html.
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Elected officials who allow political contributions to play a role
in the management of these assets and who use these assets to reward
contributors violate the public trust. Moreover, they undermine the
fairness of the process by which public contracts are awarded.
Similarly, investment advisers that seek to influence government
officials' awards of advisory contracts by making or soliciting
political contributions to those officials compromise their fiduciary
duties to the pension plans they advise and defraud prospective
clients. These practices, known as ``pay to play,'' distort the process
by which advisers are selected.\10\ They can harm pension plans that
may subsequently receive inferior advisory services and pay higher
fees. Ultimately, these violations of trust can harm the millions of
retirees that rely on the plan or the taxpayers of the State and
municipal governments that must honor those obligations.\11\
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\10\ Among other things, pay to play practices may manipulate
the market for advisory services by creating an uneven playing field
among investment advisers. These practices also may hurt smaller
advisers that cannot afford the required contributions.
\11\ See 1997 Survey, supra note 8.
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Pay to play practices are rarely explicit: participants do not
typically let it be publicly known that contributions or payments are
made or accepted for the purpose of influencing the selection of an
adviser. As one court noted, ``[w]hile the risk of corruption is
obvious and substantial, actors in this field are presumably shrewd
enough to structure their relations rather indirectly.'' \12\ Pay to
play practices may take a variety of forms, including an adviser's
direct contributions to government officials, an adviser's solicitation
of third parties to make contributions or payments to government
officials or political parties in the State or locality where the
adviser seeks to provide services, or an adviser's payments to third
parties to solicit (or as a condition of obtaining) government
business. As a result, the full extent of pay to play practice remains
hidden and is often hard to prove.
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\12\ Blount v. SEC, 61 F.3d 938, 945 (D.C. Cir. 1995), cert.
denied, 517 U.S. 1119 (1996).
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Public pension plans are particularly vulnerable to pay to play
practices. Management decisions over these investment pools, some of
which are quite large, are typically made by one or more trustees who
are (or are appointed by) elected officials. And the elected officials
or appointed trustees that govern the funds are also often involved,
directly or indirectly, in selecting advisers to manage the public
pension funds' assets. These officials may have the sole authority to
select advisers,\13\ may be members of a governing board that selects
advisers,\14\ or may appoint some or all of the board members who make
the selection.\15\
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\13\ See, e.g., 2 N.Y. Comp. Codes R. & Regs. tit. 2 Sec. 320.2
(2009) (placement of State and local government retirement systems
assets (valued at $109 billion as of March 2009) is under the sole
custodianship of the New York State Comptroller).
\14\ See, e.g., S.C. Code Ann. Sec. Sec. 9-1-20, 1-11-10 (2008)
(board consists of all elected officials); Cal. Gov't Code Sec.
20090 (Deering 2008) (board consists of some elected officials, some
appointed members, and some representatives of interest groups
chosen by the members of those groups); Md. Code Ann., State Pers. &
Pens. Sec. 21-104 (2008) (pension board consists of some elected
officials, some appointed members, and some representatives of
interest groups chosen by the members of those groups).
\15\ See, e.g., Ariz. Rev. Stat. Ann. Sec. 38-713 (2008)
(governor appoints all nine members); Hawaii Rev. Stat. Sec. 88-24
(2008) (governor appoints three of eight members); Idaho Code Ann.
Sec. 59-1304 (2008) (governor appoints all five members).
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Numerous developments in recent years have led us to conclude that
the selection of advisers, whom we regulate under the Investment
Advisers Act, has been influenced by political contributions and that,
as a result, the quality of management service provided to public funds
may be negatively affected. We have been particularly concerned that
these contributions have been funneled through ``solicitors'' and
``placement agents'' that advisers engage (or believe they must engage)
in order to secure a client relationship with a public pension plan or
an investment from one.\16\ As we will discuss in more detail below, in
such an arrangement the contribution may be made in the form of a
substantial fee for what may constitute no more than an introduction
service by a ``well connected'' individual who may use the proceeds of
the fee to make (or reimburse himself for having made) political
contributions or provide some form of a ``kickback'' to an official or
his or her family or friends.\17\
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\16\ For example, in one recent action we alleged that, in
connection with a pay to play scheme in New York State, investment
advisers paid sham ``placement agent'' fees, portions of which were
funneled to public officials, as a means of obtaining public pension
fund investments in the funds those advisers managed and that
participants, in some instances, concealed the third-party
solicitor's role in transactions from the investment management
firms that paid fees to the solicitor by making misrepresentations
about the solicitor's involvement and covertly using one of the
solicitor's legal entities as an intermediary to funnel payments to
the solicitor. SEC v. Henry Morris, et al., Litigation Release No.
20963 (Mar. 19, 2009).
\17\ See id. (along with the Commission's complaint in the
action, available by way of a hyperlink from the litigation
release). See also, e.g., In the Matter of Quadrangle Group LLC,
AGNY Investigation No. 2010-044 (Apr. 15, 2010) (finding that
``private equity firms and hedge funds frequently use placement
agents, finders, lobbyists, and other intermediaries * * * to obtain
investments from public pension funds * * *, that these placement
agents are frequently politically connected individuals selling
access to public money* * *''); Complaint, Cal. v. Villalobos, et
al., No. SC107850 (Cal. Super. Ct., W. Dist. of L.A. County, May 5,
2010), available at https://ag.ca.gov/cms_attachments/press/pdfs/n1915_filed_complaint_for_civil_penalties.pdf (alleging, inter
alia, that a top executive and a board member at CalPERS accepted
various gifts from a former CalPERS board member, ``known among
private equity firms as a person who attempts to exert pressure on
CalPERS' representatives,'' who was acting as a placement agent
trying to secure investments from the California public pension
fund).
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The details of pay to play arrangements have been widely reported
as a consequence of the growing number of actions that we and State
authorities have brought involving investment advisers seeking to
manage the considerable assets of the New York State Common Retirement
Fund.\18\ In
[[Page 41020]]
addition, we have brought enforcement actions against the former
treasurer of the State of Connecticut and other parties in which we
alleged that the former treasurer awarded State pension fund
investments to private equity fund managers in exchange for payments,
including political contributions, funneled through the former
treasurer's friends and political associates.\19\ Criminal authorities
have in recent years brought cases in New York,\20\ New Mexico,\21\
Illinois,\22\ Ohio,\23\ Connecticut,\24\ and Florida,\25\ charging
defendants with the same or similar conduct.
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\18\ See SEC v. Henry Morris, et al., Litigation Release No.
21036 (May 12, 2009); In the Matter of Quadrangle Group LLC, AGNY
Investigation No. 2010-044 (Apr. 15, 2010); In the Matter of GKM
Newport Generation Capital Servs., LLC, AGNY Investigation No. 2010-
017 (Apr. 14, 2010); In the Matter of Kevin McCabe, AGNY
Investigation No. 2009-152 (Apr. 14, 2010); In the Matter of Darius
Anderson Platinum Advisors LLC, AGNY Investigation No. 2009-153
(Apr. 14, 2010); In the Matter of Global Strategy Group, AGNY
Investigation No. 2009-161 (Apr. 14, 2010); In the Matter of Freeman
Spogli & Co., AGNY Investigation No. 2009-174 (Feb. 1, 2010); In the
Matter of Falconhead Capital, LLC, AGNY Investigation No. 2009-125
(Sept. 17, 2009); In the Matter of HM Capital Partners I, LP, AGNY
Investigation No. 2009-117 (Sept. 17, 2009); In the Matter of Ares
Management LLC, AGNY Investigation No. 2009-173 (Feb. 17, 2010); In
the Matter of Levine Leichtman Capital Partners, AGNY Investigation
No. 2009-124 (Sept. 17, 2009); In the Matter of Access Capital
Partners, AGNY Investigation No. 09-135 (Sept. 17, 2009); In the
Matter of The Markstone Group, AGNY Investigation No. 10-012 (Feb.
28, 2010); In the Matter of Wetherly Capital Group, LLC and DAV/
Wetherly Financial, L.P., AGNY Investigation No. 2009-172 (Feb. 8,
2010) (in each case, banning the use of third-party placement agents
pursuant to a ``Pension Reform Code of Conduct'').
\19\ See SEC v. Paul J. Silvester, et al., Litigation Release
No. 16759 (Oct. 10, 2000); Litigation Release No. 20027 (Mar. 2,
2007); Litigation Release No. 19583 (Mar. 1, 2006); Litigation
Release No. 18461 (Nov. 17, 2003); Litigation Release No. 16834
(Dec. 19, 2000); SEC v. William A. DiBella et al., Litigation
Release No. 20498 (Mar. 14, 2008) (2007 U.S. Dist. LEXIS 73850 (D.
Conn., May 8, 2007), aff'd 587 F.3d 553 (2nd Cir. 2009)). See also
U.S. v. Ben F. Andrews, Litigation Release No. 19566 (Feb. 15,
2006); In the Matter of Thayer Capital Partners, TC Equity Partners
IV, L.L.C., TC Management Partners IV, L.L.C., and Frederick V.
Malek, Investment Advisers Act Release No. 2276 (Aug. 12, 2004); In
the Matter of Frederick W. McCarthy, Investment Advisers Act Release
No. 2218 (Mar. 5, 2004); In the Matter of Lisa A. Thiesfield,
Investment Advisers Act Release No. 2186 (Oct. 29, 2003).
\20\ See New York v. Henry ``Hank'' Morris and David Loglisci,
Indictment No. 25/2009 (NY Mar. 19, 2009) (alleging that the deputy
comptroller and a ``placement agent'' engaged in enterprise
corruption and State securities fraud for selling access to
management of public funds in return for kickbacks and other
payments for personal and political gain).
\21\ See U.S. v. Montoya, Criminal No. 05-2050 JP (D.N.M. Nov.
8, 2005) (the former treasurer of New Mexico pleaded guilty); U.S.
v. Kent Nelson, Criminal Information No. 05-2021 JP, (D.N.M. 2007)
(defendant pleaded guilty to one count of mail fraud); U.S. v.
Vigil, 523 F.3d 1258 (10th Cir. 2008) (affirming the conviction for
attempted extortion of the former treasurer of New Mexico for
requiring that a friend be hired by an investment manager at a high
salary in return for the former treasurer's willingness to accept a
proposal from the manager for government business).
\22\ See Jeff Coen, et al., State's Ultimate Insider Indicted,
Chi. Trib., Oct. 31, 2008, available at https://www.chicagotribune.com/news/local/chi-cellini-31-oct31,0,6465036.story (describing the thirteenth indictment in an
Illinois pay to play probe); Ellen Almer, Oct. 27, 2000, available
at https://www.chicagobusiness.com/cgi-bin/news.pl?id=775 (discussing
the guilty plea of Miriam Santos, the former treasurer of the City
of Chicago, who told representatives of financial services firms
seeking city business that they were required to raise specified
campaign contributions for her and personally make up any shortfall
in the amounts they raised). See also SEC v. Miriam Santos, et al.,
Litigation Release No. 17839 (Nov. 14, 2002); Litigation Release No.
19269 (June 14, 2005) (355 F. Supp. 2d 917 (N.D. Ill. 2003)).
\23\ See Reginald Fields, Four More Convicted in Pension Case:
Ex-Board Members Took Gifts from Firm, Cleveland Plain Dealer, Sept.
20, 2006 (addressing pay to play activities of members of the Ohio
Teachers Retirement System).
\24\ See U.S. v. Joseph P. Ganim, 2007 U.S. App. LEXIS 29367 (2d
Cir. 2007) (affirming the district court's decision to uphold an
indictment of the former mayor of Bridgeport, Connecticut, in
connection with his conviction for, among other things, requiring
payment from an investment adviser in return for city business);
U.S. v. Triumph Capital Group, et al., No. 300CR217 JBA (D. Conn.
2000) (the former treasurer, along with certain others, pleaded
guilty--while others were ultimately convicted). One of the
defendants, who had been convicted at trial, recently won a new
trial. U.S. v. Triumph Capital Group, et al., 544 F.3d 149 (2d Cir.
2008).
\25\ United States v. Poirier, 321 F.3d 1024 (11th Cir.), cert.
denied sub nom. deVegter v. United States, 540 U.S. 874 (2003)
(partner at Lazard Freres & Co., a municipal services firm, was
convicted for conspiracy and wire fraud for fraudulently paying
$40,000 through an intermediary to Fulton County's independent
financial adviser to secure an assurance that Lazard would be
selected for the Fulton County underwriting contract).
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Allegations of pay to play activity involving State and municipal
pension plans in other jurisdictions continue to be reported.\26\ In
the course of this rulemaking we received a letter from one public
official detailing the role of pay to play arrangements in the
selection of public pension fund managers and the harms it can inflict
on the affected plans.\27\ In addition, other public officials wrote to
express support for a Commission rule to prohibit investment advisers
from participating in pay to play arrangements.\28\
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\26\ See, e.g., Aaron Lester, et al., Cahill Taps Firms Tied to
State Pension Investor, Boston.com, Mar. 21, 2010 (suggesting that
an investment adviser may have bundled out-of-State donations to the
Massachusetts State Treasurer's campaign in return for a State
pension fund investment management contract); Kevin McCoy, Do
Campaign Contributions Help Win Pension Fund Deals, USA Today, Aug.
28, 2009; Ted Sherman, Pay to Play Alive and Well in New Jersey,
NJ.com, Nov. 28, 2009 (noting more generally that pay to play
continues to occur with government contracts of all kinds in New
Jersey); Imogen Rose-Smith and Ed Leefeldt, Pension Pay to Play
Casts Shadow Nationwide, Institutional Investor, Oct. 1, 2009
(suggesting connections between a private equity fund principal's
fundraising activities and pension investments in the fund). See
also sources cited supra note 17.
\27\ Comment Letter of Suzanne R. Weber, Erie County Controller
(Oct. 6, 2009) (``Weber Letter'') (``I have seen money managers
awarded contracts with our fund which involved payments to
individuals who served as middlemen, creating needless expense for
the fund. These middlemen were political contributors to the
campaigns of board members who voted to contract for money
management services with the companies who paid them as
middlemen.''). See also Comment Letter of David R. Pohndorf (Aug. 4,
2009) (``Pohndorf Letter'') (noting that when the sole trustee of a
major pension fund changed several years ago, a firm managing some
of the fund's assets ``began to receive invitations to fundraising
events for the new trustee with suggested donation amounts.'').
\28\ See, e.g., Comment Letter of New York State Comptroller
Thomas P. DiNapoli (Oct. 2, 2009) (``DiNapoli Letter''); Comment
Letter of New York City Mayor Michael R. Bloomberg (Sept. 9, 2009)
(``Bloomberg Letter''). See also Comment Letter of Kentucky
Retirement Systems Trustee Chris Tobe (Sept. 18, 2009) (``Tobe
Letter'') (suggesting the negative effects of pay to play activities
on the Kentucky Retirement System's investment performance).
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On August 3, 2009, we proposed a new antifraud rule under the
Advisers Act designed to prevent investment advisers from obtaining
business from government entities in return for political contributions
or fund raising--i.e., from participating in pay to play practices.\29\
We modeled our proposed rule on those adopted by the Municipal
Securities Rulemaking Board, or MSRB, which since 1994 has prohibited
municipal securities dealers from participating in pay to play
practices.\30\ We believe these rules have significantly curbed pay to
play practices in the municipal securities market.\31\
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\29\ Political Contributions by Certain Investment Advisers,
Investment Advisers Act Release No. 2910 (Aug. 3, 2009) [74 FR 39840
(Aug. 7, 2009)] (the ``Proposing Release'').
\30\ MSRB rule G-37 was approved by the Commission and adopted
in 1994. See In the Matter of Self-Regulatory Organizations; Order
Approving Proposed Rule Change by the Municipal Securities
Rulemaking Board Relating to Political Contributions and
Prohibitions on Municipal Securities Business and Notice of Filing
and Order Approving on an Accelerated Basis Amendment No. 1 Relating
to the Effective Date and Contribution Date of the Proposed Rule,
Exchange Act Release No. 33868 (Apr. 7, 1994) [59 FR 17621 (Apr. 13,
1994)]. The MSRB's pay to play rules include MSRB rules G-37 and G-
38. They are available on the MSRB's Web site at https://www.msrb.org/msrb1/rules/ruleg37.htm and https://www.msrb.org/msrb1/rules/ruleg38.htm, respectively.
\31\ See Proposing Release, at n.23. See also infra note 101;
Comment Letter of the Municipal Securities Rulemaking Board (Oct.
23, 2009) (``MSRB Letter''); Comment Letter of Common Cause (Oct. 6,
2009) (``Common Cause Letter'').
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[[Page 41021]]
Along the lines of MSRB rule G-37,\32\ our proposed rule would have
prohibited an investment adviser from providing advisory services for
compensation to a government client for two years after the adviser or
certain of its executives or employees make a contribution to certain
elected officials or candidates.\33\ It also would have prohibited an
adviser and certain of its executives and employees from soliciting
from others, or coordinating, contributions to certain elected
officials or candidates or payments to political parties where the
adviser is providing or seeking government business.\34\ In addition,
similar to MSRB rule G-38,\35\ our proposed rule would have prohibited
the use of third parties to solicit government business.\36\ We also
proposed amendments to rule 204-2 under the Advisers Act that would
have required registered advisers to maintain certain records regarding
political contributions and government clients. As discussed in more
detail below, our proposed rule departed in some respects from the MSRB
rules to reflect differences between advisers and broker-dealers and
the scope of the statutory authority we have sought to exercise.
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\32\ See MSRB rule G-37(b). Our proposal, like MSRB rule G-37,
was designed to address our concern that pay to play activities were
``undermining the integrity'' of the relevant market, in particular
the market for the provision of investment advisory services to
government entity clients. See Blount, 61 F.3d at 939 (referring to
the MSRB's concerns that pay to play practices were ``undermining
the integrity of the $250 billion municipal securities market'' as
its motivation for proposing MSRB rule G-37).
\33\ Proposed rule 206(4)-5(a)(1). See also MSRB rule G-37(b).
\34\ Proposed rule 206(4)-5(a)(2)(ii). See also MSRB rule G-
37(c).
\35\ See MSRB rule G-38(a).
\36\ Proposed rule 206(4)-5(a)(2)(i).
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We received some 250 comment letters on our proposal, many of which
were from advisers, third-party solicitors, placement agents, and their
representatives.\37\ Public pension plans and their officials were
divided--some embraced the rule, including one that stated that the
rule is an important means to ``increase transparency and public
confidence in the investment activities of all public pension funds,''
\38\ while others were critical, arguing, for example, that our
proposal ``may result in unintended hardships being placed upon public
pension funds.'' \39\ We received no letters from plan beneficiaries
whom we sought to protect with the proposed rule,\40\ although two
public interest groups supported it strongly.\41\ Advisers, third-party
solicitors and placement agents, fund sponsors, and others whose
business arrangements could be affected by the rule generally supported
our goal of eliminating advisers' participation in pay to play
practices involving public plans.\42\ Nonetheless, most of them
objected to our adoption under the Advisers Act of a rule similar to
MSRB rules G-37 and G-38.\43\ Most particularly opposed the proposed
prohibition on payments to third parties for soliciting or marketing to
government entities modeled on MSRB rule G-38.\44\ Several urged that,
if we were to adopt a rule based on the approach taken in our proposal,
we should broaden exceptions and exemptions under the rule to
accommodate certain business arrangements.\45\ We respond to these
comments below.\46\
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\37\ Other commenters included pension plans and their
officials, trade associations, law firms, and public interest
groups. Comments letters submitted in File No. S7-25-06 are
available on the Commission's Web site at: https://www.sec.gov/comments/s7-18-09/s71809.shtml.
\38\ Comment Letter of New York City Comptroller William C.
Thompson, Jr. (Oct. 6, 2009) (``Thompson Letter'').
\39\ Comment Letter of Executive Director and Secretary to the
Board of Trustees of the State Retirement and Pension System of
Maryland R. Dean Kenderdine (Oct. 5, 2009).
\40\ We note, however, that subsequent to our proposal, AFSCME,
which represents 1.6 million State and local employees and retirees,
issued a report that strongly endorses sanctions to prevent pay to
play activities. AFSCME, Enhancing Public Retiree Pension Plan
Security: Best Practice Policies for Trustees and Pension Systems
(2010), available at https://www.afscme.org/docs/AFSCME-report-pension-best-practices.pdf.
\41\ See, e.g., Common Cause Letter; Comment Letter of Fund
Democracy/Consumer Federation of America (Oct. 6, 2009) (``Fund
Democracy/Consumer Federation Letter'').
\42\ See, e.g., Comment Letter of the Investment Adviser
Association (Oct. 5, 2009) (``IAA Letter'') (noting ``support [for]
measures to combat pay to play activities, i.e., the practice of
investment advisers or their employees making political
contributions intended to influence the selection or retention of
advisers by government entities. Pay to play practices undermine the
principle that advisers are selected on the basis of competence,
qualifications, expertise, and experience. The practice is unethical
and undermines the integrity of the public pension plan system and
the process of selecting investment advisers.''); Comment Letter of
John R. Dempsey (Aug. 8, 2009) (``Dempsey Letter'') (noting applause
for efforts ``to stop the `pay-to-play' practice which only serves
to undermine public trust in investment advisors and regulators.'');
Comment Letter of Barry M. Gleicher (Sept. 7, 2009) (noting strong
support for the proposal ``with no modifications. * * * The Rule is
necessary to curb elaborated practices that would deprive taxpayers
and beneficiaries of cost effective and honest administration of
pension funds''); Tobe Letter.
\43\ See, e.g., IAA Letter (``We respectfully submit, however,
that the structure of the MSRB rules is not appropriately tailored
to the investment advisory business. * * * We believe the Commission
should make significant changes to the Proposal, which would permit
it to accomplish its important goals.''); Comment Letter of Wesley
Ogburn (Aug. 4, 2009) (``Ogburn Letter''); Comment Letter of the
Third Party Marketers Association (Aug. 27, 2009) (``3PM Letter'');
Comment Letter of Preqin (Aug. 28, 2009) (``Preqin Letter I'')
(suggesting that institutional private equity investors polled
favored a private equity specific proposal rather than relying on
the framework from the municipal securities industry); Comment
Letter of Dechert LLP (Oct. 22, 2009) (``Dechert Letter''); Comment
Letter of the Committee on Federal Regulation of Securities of the
Section of Business Law of the American Bar Association (Oct. 13,
2009) (``ABA Letter''); Comment Letter of Fidelity Investments (Oct.
7, 2009) (``Fidelity Letter''); Comment Letter of Sutherland Asbill
& Brennan LLP (Oct. 6, 2009) (``Sutherland Letter''); Comment Letter
of the Investment Company Institute (Oct. 6, 2009) (``ICI Letter'');
Comment Letter of the Massachusetts Mutual Life Insurance Company
(Oct. 6, 2009) (``MassMutual Letter''); Comment Letter of Skadden,
Arps, Slate, Meagher & Flom LLP (Oct. 6, 2009) (``Skadden Letter'');
Comment Letter of the Managed Funds Association (Oct. 6, 2009)
(``MFA Letter'').
\44\ See, e.g., Comment Letter of Ounavarra Capital, LLC (Aug.
28, 2009) (``Ounavarra Letter'') (noting that banning third-party
marketers in the municipal securities industry did not adversely
affect most bankers' ability to conduct basic marketing whereas
banning third-party marketers for small advisers could have a
stronger impact on advisers that have either no or very limited
marketing capability of their own); Comment Letter of MVision
Private Equity Advisers USA LLC (Sept. 2, 2009) (``MVision Letter'')
(arguing that, whereas placement agents for municipal bond offerings
are usually regulated entities, the restrictions in the municipal
securities arena were targeted at consultants who offer only their
contacts and influence with government officials and provided no
valuable services to the financial services industry or investors);
Comment Letter of Kalorama Capital (Sept. 8, 2009) (arguing that a
better analogy, at least with respect to the operation of third-
party marketers, is to the licensed professional presenting an IPO
to a pension fund). For further discussion of these comments, see
section II.B.2(b) of this Release.
\45\ See, e.g., Comment Letter of the Committee on Investment
Management Regulation and the Committee on Private Investment Funds
of the Association of the Bar of the City of New York (Oct. 26,
2009) (``NY City Bar Letter'') (arguing that broker-dealer rules
have sufficient safeguards and that adopting the proposed pay to
play rule will interfere with traditional distribution
arrangements); Dechert Letter; Sutherland Letter; MFA Letter.
\46\ Particular comments on the various aspects of our proposal
are summarized in the corresponding sub-sections of section II of
this Release.
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II. Discussion
As discussed in more detail below, we have decided to adopt rule
206(4)-5, which we have revised to reflect comments we received. For
the reasons we discuss above and in the Proposing Release, we believe
rule 206(4)-5 is a proper exercise of our rulemaking authority under
the Advisers Act to prevent fraudulent and manipulative conduct.
The Commission regulates investment advisers under the Investment
Advisers Act of 1940. Section 206(1) of the Advisers Act prohibits an
investment adviser from employ[ing] any device, scheme or artifice to
defraud any client
[[Page 41022]]
or prospective client.'' \47\ Section 206(2) prohibits an investment
adviser from engaging in ``any transaction, practice, or course of
business which operates as a fraud or deceit upon any client or
prospective client.'' \48\ The Supreme Court has construed section 206
as establishing a Federal fiduciary standard governing the conduct of
advisers.\49\
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\47\ 15 U.S.C. 80b-6(1).
\48\ 15 U.S.C. 80b-6(2).
\49\ Transamerica Mortgage Advisors, Inc. v. Lewis, 444 U.S. 11,
17 (1979); SEC v. Capital Gains Research Bureau, Inc., 375 U.S. 180,
191-192 (1963).
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We believe that pay to play is inconsistent with the high standards
of ethical conduct required of fiduciaries under the Advisers Act. We
have authority under section 206(4) of the Act to adopt rules
``reasonably designed to prevent, such acts, practices, and courses of
business as are fraudulent, deceptive or manipulative.'' \50\ Congress
gave us this authority to prohibit ``specific evils'' that the broad
antifraud provisions may be incapable of covering.\51\ The provision
thus permits the Commission to adopt prophylactic rules that may
prohibit acts that are not themselves fraudulent.\52\
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\50\ 15 U.S.C. 80b-6(4).
\51\ S. Rep. No. 1760, 86th Cong., 2d Sess. 4, 8 (1960). The
Commission has used this authority to adopt seven rules addressing
abusive advertising practices, custodial arrangements, the use of
solicitors, required disclosures regarding advisers' financial
conditions and disciplinary histories, proxy voting, compliance
procedures and practices, and deterring fraud with respect to pooled
investment vehicles. 17 CFR 275.206(4)-1; 275.206(4)-2; 275.206(4)-
3; 275.206(4)-4; 275.206(4)-6; 275.206(4)-7; and 275.206(4)-8.
\52\ Section 206(4) was added to the Advisers Act in Public Law
86-750, 74 Stat. 885, at sec. 9 (1960). See H.R. Rep. No. 2197, 86th
Cong., 2d Sess., at 7-8 (1960) (``Because of the general language of
section 206 and the absence of express rulemaking power in that
section, there has always been a question as to the scope of the
fraudulent and deceptive activities which are prohibited and the
extent to which the Commission is limited in this area by common law
concepts of fraud and deceit . . . [Section 206(4)] would empower
the Commission, by rules and regulations to define, and prescribe
means reasonably designed to prevent, acts, practices, and courses
of business which are fraudulent, deceptive, or manipulative. This
is comparable to Section 15(c)(2) of the Securities Exchange Act [15
U.S.C. 78o(c)(2)] which applies to brokers and dealers.''). See also
S. Rep. No. 1760, 86th Cong., 2d Sess., at 8 (1960) (``This [section
206(4) language] is almost the identical wording of section 15(c)(2)
of the Securities Exchange Act of 1934 in regard to brokers and
dealers.''). The Supreme Court, in United States v. O'Hagan,
interpreted nearly identical language in section 14(e) of the
Securities Exchange Act [15 U.S.C. 78n(e)] as providing the
Commission with authority to adopt rules that are ``definitional and
prophylactic'' and that may prohibit acts that are ``not themselves
fraudulent * * * if the prohibition is `reasonably designed to
prevent * * * acts and practices [that] are fraudulent.' '' United
States v. O'Hagan, 521 U.S. 642, 667, 673 (1997). The wording of the
rulemaking authority in section 206(4) remains substantially similar
to that of section 14(e) and section 15(c)(2) of the Securities
Exchange Act. See also Prohibition of Fraud by Advisers to Certain
Pooled Investment Vehicles, Investment Advisers Act Release No. 2628
(Aug. 3, 2007) [72 FR 44756 (Aug. 9, 2007)] (stating, in connection
with the suggestion by commenters that section 206(4) provides us
authority only to adopt prophylactic rules that explicitly identify
conduct that would be fraudulent under a particular rule, ``We
believe our authority is broader. We do not believe that the
commenters' suggested approach would be consistent with the purposes
of the Advisers Act or the protection of investors.'').
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Investment advisers that seek to influence the award of advisory
contracts by public pension plans, by making political contributions
to, or soliciting them for, those officials who are in a position to
influence the awards, compromise their fiduciary obligations to the
public pension plans they advise and defraud prospective clients.\53\
In making such contributions, the adviser hopes to benefit from
officials who ``award the contracts on the basis of benefit to their
campaign chests rather than to the governmental entity'' \54\ or by
retaining a contract that might otherwise not be renewed. If pay to
play is a factor in the selection or retention process, the public
pension plan can be harmed in several ways. The most qualified adviser
may not be selected or retained, potentially leading to inferior
management or performance. The pension plan may pay higher fees because
advisers must recoup the contributions, or because contract
negotiations may not occur on an arm's-length basis. The absence of
arm's-length negotiations may enable advisers to obtain greater
ancillary benefits, such as ``soft dollars,'' from the advisory
relationship, which might be used for the benefit of the adviser,
potentially at the expense of the pension plan, thereby using the
pension plan's assets for the adviser's own purposes.\55\
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\53\ See Proposing Release, at section I; Political
Contributions by Certain Investment Advisers, Investment Advisers
Act Release No. 1812 (Aug. 4, 1999) [64 FR 43556 (Aug. 10, 1999)]
(``1999 Proposing Release''). As a fiduciary, an adviser has a duty
to deal fairly with clients and prospective clients, and must make
full disclosure of any material conflict or potential conflict. See,
e.g., Capital Gains Research Bureau, 375 U.S. at 189, 191-92;
Applicability of the Investment Advisers Act of 1940 to Financial
Planners, Pension Consultants, and Other Persons Who Provide Others
with Investment Advice as a Component of Other Financial Services,
Investment Advisers Act Release No. 1092 (Oct. 8, 1987) [52 FR 38400
(Oct. 16, 1987)]. Most public pension plans establish procedures for
hiring investment advisers, the purpose of which is to obtain the
best possible management services. When an adviser makes political
contributions for the purpose of influencing the selection of the
adviser to advise a public pension plan, the adviser seeks to
interfere with the merit-based selection process established by its
prospective clients--the public pension plan. The contribution
creates a conflict of interest between the adviser (whose interest
is in being selected) and its prospective client (whose interest is
in obtaining the best possible management services).
\54\ See Blount, 61 F.3d at 944-45.
\55\ Cf. In re Performance Analytics, et al., Investment
Advisers Act Release No. 2036 (June 17, 2002) (settled enforcement
action in which an investment consultant for a union pension fund
entered into a $100,000 brokerage arrangement with a soft dollar
component in which the investment consultant would continue to
recommend the investment adviser to the pension fund as long as the
investment adviser sent its trades to one particular broker-dealer).
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As we discuss above, pay to play practices are rarely explicit and
often hard to prove.\56\ In particular, when pay to play involves
granting of government advisory business in exchange for political
contributions, it may be difficult to prove that an adviser (or one of
its executives or employees) made political contributions for the
purpose of obtaining the government business, or that it engaged a
solicitor for his or her political influence rather than substantive
expertise.\57\ Pay to play practices by advisers to public pension
plans, which may generate significant contributions for elected
officials and yield lucrative management contracts for advisers, will
not stop through voluntary efforts. This is, in part, because these
activities create a ``collective action'' problem in two respects.\58\
First, government officials who participate may have an incentive to
continue to accept contributions to support their campaigns for fear of
being disadvantaged relative to their opponents. Second, advisers may
have an incentive to participate out of concern that they may be
overlooked if they fail to make contributions.\59\ Both the stealth in
which these practices occur and the inability of markets to properly
address them argue strongly for the need for us to adopt the type of
[[Page 41023]]
prophylactic rule that section 206(4) of the Advisers Act authorizes.
---------------------------------------------------------------------------
\56\ Cf. Blount, 61 F.3d at 945 (``no smoking gun is needed
where, as here, the conflict of interest is apparent, the likelihood
of stealth great, and the legislative purpose prophylactic'').
\57\ See id. at 944 (``actors in this field are presumably
shrewd enough to structure their relations rather indirectly'').
\58\ Collective action problems exist, for example, where
participants may prefer to abstain from an unsavory practice (such
as pay to play), but nonetheless participate out of concern that,
even if they abstain, their competitors will continue to engage in
the practice profitably and without adverse consequences. As a
result, collective action problems, such as those raised by pay to
play practices, call for a regulatory response. For further
discussion, see infra note 459 and accompanying text.
\59\ In our view, the collective action problem we are trying to
address is analogous to the one noted in the case upholding MSRB
rule G-37. See Blount, 61 F.3d at 945 (``Moreover, there appears to
be a collective action problem tending to make the misallocation of
resources persist''). For a discussion of concerns raised regarding
our proposed rule that are similar to those raised regarding MSRB
rule G-37, see section II.A of this Release.
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A. First Amendment Considerations
The Commission believes that rule 206(4)-5 is a necessary and
appropriate measure to prevent fraudulent acts and practices in the
market for the provision of investment advisory services to government
entities by prohibiting investment advisers from engaging in pay to
play practices. We have examined a range of alternatives to our
proposal, carefully considered some 250 comments we received on the
proposal and made revisions to the proposed rule where we concluded it
was appropriate. We believe the rule represents a balanced response to
the developments we discuss above regarding pay to play activities
occurring in the market for government investment advisory services.
The rule provides specific prohibitions to help ensure that adviser
selection is based on the merits, not on the amount of money given to a
particular candidate for office, while respecting the rights of
industry participants to participate in the political process. The rule
is not unique; Congress, for instance, has barred Federal contractors
from making contributions to public officials.\60\
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\60\ 2 U.S.C. 441c.
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Before we address particular aspects of the rule, we would like to
respond to commenters' assertions that the fact that the rule's
limitations on compensation are triggered by political contributions
represents an infringement on the First Amendment guarantees of freedom
of speech and association.\61\ These commenters acknowledge that
selection of an investment adviser by a government entity should not be
a ``pay back'' for political contributions, but argue that the rule
impermissibly restricts the ability of advisers and certain of their
employees to demonstrate support for State and local officials.
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\61\ See, e.g., Comment Letter of W. Hardy Callcott (Aug. 3,
2009) (``Callcott Letter I''); Comment Letter of W. Hardy Callcott
(Jan. 21, 2010) (``Callcott Letter II''); Comment Letter of the
National Association of Securities Professionals, Inc. (Oct. 6,
2009) (``NASP Letter''); Comment Letter of Caplin & Drysdale,
Chartered (Oct. 6, 2009) (``Caplin & Drysdale Letter''); Comment
Letter of the Securities Industry and Financial Markets Association
(Oct. 5, 2009) (``SIFMA Letter''); ABA Letter; Sutherland Letter;
Comment Letter of IM Compliance LLC (Oct. 6, 2009) (``IM Compliance
Letter''); Comment Letter of the American Bankers Association (Oct.
6, 2009) (``American Bankers Letter'').
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The Commission is sensitive to, and has carefully considered, these
constitutional concerns in adopting the rule. Though it is not a ban on
political contributions or an attempt to regulate State and local
elections, we acknowledge that the two-year time out provision may
affect the propensity of investment advisers to make political
contributions. Although political contributions involve both speech and
associational rights protected by the First Amendment, a ``limitation
upon the amount that any one person or group may contribute to a
candidate or political committee entails only a marginal restriction
upon the contributor's ability to engage in free communication.''\62\
Limitations on contributions are permissible if justified by a
sufficiently important government interest that is closely drawn to
avoid unnecessary abridgment of protected rights.\63\
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\62\ Buckley v. Valeo, 424 U.S. 1, 20 (1976). See also
SpeechNow.org, et al. v. FEC, 599 F.3d 686 (D.C. Cir. 2010);
McConnell v. FEC, 540 U.S. 93, 135-36 (2003).
\63\ Buckley, 424 U.S. at 25. See also FEC v. Wisconsin Right to
Life, Inc., 551 U.S. 449 (2007); Republican Nat'l Comm. v. FEC, No.
08-1953, 2010 U.S. Dist. LEXIS 29163 (D.D.C. Mar. 26, 2010) (three
judge panel). This standard is lower than the strict scrutiny
standard employed in reviewing such forms of expression as
independent expenditures. Under the higher level of scrutiny, a
restriction must be narrowly tailored to serve a compelling
governmental interest. Blount, 61 F.3d at 943. See also Citizens
United v. FEC, 130 S. Ct. 876 (2010) (distinguishing restrictions on
``independent expenditures'' from restrictions on ``direct
contributions'' and leaving restrictions on direct contributions
untouched while striking down a restriction on independent
expenditures as unconstitutional). We note that in Blount, 61 F.3d
at 949, the court upheld MSRB rule G-37 even assuming that strict
scrutiny applied. For the reasons stated by the court in that
decision, we believe that Rule 206(4)-5 would be upheld under a
strict scrutiny standard as well as under the standard the Supreme
Court has applied to contribution restrictions.
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Prevention of fraud is a sufficiently important government
interest.\64\ We believe that payments to State officials as a quid pro
quo for obtaining advisory business as well as other forms of ``pay to
play'' violate the antifraud provisions of section 206 of the Advisers
Act. As discussed in our Proposing Release, ``pay to play''
arrangements are inconsistent with an adviser's fiduciary obligations,
distort the process by which investment advisers are selected, can harm
advisers' public pension plan clients and the beneficiaries of those
plans, and can have detrimental effects on the market for investment
advisory services.\65\ The restrictions inherent in rule 206(4)-5 are
in the nature of conflict of interest limitations which are
particularly appropriate in cases of government contracting and highly
regulated industries.\66\ Pursuant to our authority under section
206(4) of the Advisers Act, which we discuss above, we may adopt rules
that are reasonably designed to prevent such acts, practices and
courses of business.
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\64\ Blount, 61 F.3d at 944.
\65\ See Proposing Release, at section I. The prohibitions on
solicitation and coordination of campaign contributions are
justified by the same overriding purposes which support the two-year
time out provisions. The provisions are intended to prevent
circumvention of the time out provisions in cases where an
investment adviser has or is seeking to establish a business
relationship with a government entity. Absent these restrictions,
solicitation and coordination of contributions could be used as
effectively as political contributions to distort the adviser
selection process. The solicitation and coordination restrictions
relate only to fundraising activities and would not prevent advisers
and their covered employees from expressing support for candidates
in other ways, such as volunteering their time.
\66\ See In the Matter of Self-Regulatory Organizations; Order
Approving Proposed Rule Change by the Municipal Securities
Rulemaking Board Relating to Political Contributions and
Prohibitions on Municipal Securities Business and Notice of Filing
and Order Approving on an Accelerated Basis Amendment No. 1 Relating
to the Effective Date and Contribution Date of the Proposed Rule,
Exchange Act Release No. 33868 (Apr. 7, 1994) [59 FR 17621 (Apr. 13,
1994)] (noting, in connection with the Commission's approval of MSRB
rule G-37, that the restrictions inherent in that pay to play rule
``are in the nature of conflict of interest limitations which are
particularly appropriate in cases of government contracting and
highly regulated industries.'').
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As detailed in the following pages, we have closely drawn rule
206(4)-5 to accomplish its goal of preventing quid pro quo arrangements
while avoiding unnecessary burdens on the protected speech and
associational rights of investment advisers and their covered
employees. The rule is therefore closely drawn in terms of the conduct
it prohibits, the persons who are subject to its restrictions, and the
circumstances in which it is triggered. The United States Court of
Appeals for the District of Columbia Circuit upheld the similarly
designed MSRB rule G-37 in Blount v. SEC.\67\ Indeed, the Blount
opinion has served as an important guidepost in helping us shape our
rule.\68\
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\67\ 61 F.3d at 947-48.
\68\ Notwithstanding the Blount decision, some commenters
asserted that subsequent Supreme Court jurisprudence, including
Randall v. Sorrell, 548 U.S. 230 (2006), and Citizens United, 130 S.
Ct. 876 (decided following the closing of the comment period for
rule 206(4)-5), would result in the proposed rule being found
unconstitutional because it is not narrowly tailored to advance the
Commission's interests in addressing pay to play by investment
advisers. See, e.g., Callcott Letter I; Callcott Letter II; NASP
Letter; American Bankers Letter. We disagree. The cases cited by
commenters are distinguishable. Citizens United deals with certain
independent expenditures (rather than contributions to candidates),
which are not implicated by our rule. Randall involved a generally
applicable State campaign finance law limiting overall contributions
(and expenditures), which the Court feared would disrupt the
electoral process by limiting a candidate's ability to amass
sufficient resources and mount a successful campaign. Randall, 548
U.S. at 248-49. By contrast, our rule is not a general prohibition
or limitation, but rather is a focused effort to combat quid pro quo
payments by investment advisers seeking governmental business.
Comparable restrictions targeted at a particular industry have been
upheld under Randall because the loss of contributions from such a
small segment of the electorate ``would not significantly diminish
the universe of funds available to a candidate to a non-viable
level.'' Green Party of Conn. v. Garfield, 590 F. Supp. 2d 288, 316
(D. Conn. 2008). See also Preston v. Leake, 629 F. Supp. 2d 517, 524
(E.D.N.C. 2009) (differentiating the ``broad sweep of the Vermont
statute'' that ``restricted essentially any potential campaign
contribution'' from a statute that ``only applies to lobbyists'');
In re Earle Asphalt Co., 950 A.2d 918, 927 (N.J. Super. Ct. App.
Div. 2008), aff'd 957 A.2d 1173 (N.J. 2008) (holding that a
limitation on campaign contributions by government contractors and
their principals did not have the same capacity to prevent
candidates from amassing the resources necessary for effective
campaigning as the statute in Randall). One commenter expressly
dismissed arguments that Randall would have implications for the
Commission's proposed rule. Fund Democracy/Consumer Federation
Letter.
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First, the rule is limited to contributions to officials of
government entities who can influence the hiring of an investment
adviser in connection with money management mandates.\69\ These
restrictions are triggered only in situations where a business
relationship exists or will be established in the near future between
the investment adviser and a government entity.\70\
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\69\ See section II.B.2(a)(2) of this Release (discussing the
definition of ``official'' of a government entity for purposes of
rule 206(4)-5).
\70\ See section II.B.2(a)(1) of this Release (discussing the
prohibition on compensation for providing advisory services to the
client during rule 206(4)-5's two-year time out).
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Second, the rule does not in any way impinge on a wide range of
expressive conduct in connection with elections. For example, the rule
imposes no restrictions on activities such as making independent
expenditures to express support for candidates, volunteering, making
speeches, and other conduct.\71\
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\71\ See Citizens United, 130 S. Ct. at 908-09 (noting that a
government interest cannot be sufficiently compelling to limit
independent expenditures by corporate entities). See also
SpeechNow.org, 599 F.3d at 692 (spelling out the different standards
of constitutional review established by the Supreme Court for
restrictions on independent expenditures and direct contributions).
Some commenters expressed concern, for example, that rule 206(4)-5
may quell volunteer activities, deter employees of investment
advisers from running for office, or chill charitable contributions.
See, e.g., Caplin & Drysdale Letter; NASP Letter. We have expressly
clarified that volunteer activities and charitable contributions
generally would not trigger the rule's time out provision and that
employees running for office would not be subject to the
contribution limitation. See infra notes 157 and 139, respectively.
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Third, it does not prevent anyone from making a contribution to any
candidate, as covered employees may contribute $350 to candidates for
whom they may vote, and $150 to other candidates. A limitation on the
amount of a contribution involves little direct restraint on political
communication, because a person may still engage in the symbolic
expression of support evidenced by a contribution.\72\ Furthermore, the
rule takes the form of a restriction on providing compensated advisory
business following the making of contributions rather than a
prohibition on making contributions in excess of the relevant
ceilings.\73\
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\72\ Buckley, 424 U.S. at 21. See also section II.B.2(a)(6) of
this Release (discussing the de minimis exceptions to covered
associates' contributions triggering the two-