Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Order Approving Proposed Rule Change as Modified by Amendment No. 2 Thereto To Establish a Pilot Program for NASDAQ Basic Data Feeds, 12423-12426 [E9-6398]

Download as PDF Federal Register / Vol. 74, No. 55 / Tuesday, March 24, 2009 / Notices available for inspection and copying in the Commission’s Public Reference Room, 100 F Street, NE., Washington, DC 20549, on official business days between the hours of 10 a.m. and 3 p.m. Copies of the filing will also be available for inspection and copying at the principal office of the self-regulatory organization. All comments received will be posted without change; the Commission does not edit personal identifying information from submissions. You should submit only information that you wish to make available publicly. All submissions should refer to File Number NYSEALTR–2009–28 and should be submitted on or before April 14, 2009. For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.17 Florence E. Harmon, Deputy Secretary. [FR Doc. E9–6405 Filed 3–23–09; 8:45 am] BILLING CODE 8010–01–P SECURITIES AND EXCHANGE COMMISSION [Release No. 34–59582; File No. SR– NASDAQ–2008–102] Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Order Approving Proposed Rule Change as Modified by Amendment No. 2 Thereto To Establish a Pilot Program for NASDAQ Basic Data Feeds March 16, 2009. mstockstill on PROD1PC66 with NOTICES I. Introduction On December 23, 2008, The NASDAQ Stock Market LLC (‘‘NASDAQ’’ or ‘‘Exchange’’) filed with the Securities and Exchange Commission (‘‘Commission’’), pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (‘‘Act’’) 1 and Rule 19b–4 thereunder,2 a proposed rule change to establish a five-month pilot to offer a real-time data feed combining both NASDAQ’s Best Bid and Offer (‘‘QBBO’’) and the ‘‘NASDAQ Last Sale’’ (collectively, ‘‘NASDAQ Basic’’). On January 8, 2009, NASDAQ filed Amendment No. 1 to the proposed rule change. On January 12, 2009, NASDAQ replaced the original filing and Amendment No. 1 by filing Amendment No. 2 to the proposed rule change. The proposed rule change, as amended, was published for comment in the Federal 17 17 CFR 200.30–3(a)(12). U.S.C. 78s(b)(1). 2 17 CFR 240.19b–4. 1 15 VerDate Nov<24>2008 01:06 Mar 24, 2009 Jkt 217001 Register on January 22, 2009.3 The Commission received one comment letter on the proposal.4 NASDAQ responded to the comment letter on March 3, 2009.5 This order approves the proposed rule change, as modified by Amendment No 2. II. Description of the Proposal NASDAQ proposes to establish NASDAQ Basic, a five-month pilot to offer real-time quotation data in combination with last sale data solely from the NASDAQ Market Center. There will be no fees for NASDAQ Basic for the first month of the pilot. NASDAQ Basic is a ‘‘Level 1’’ product containing two data elements: (1) Quotation information from the NASDAQ Market Center and (2) last sale data from the NASDAQ Market Center. NASDAQ Basic will be available in three forms, NASDAQ Basic for NASDAQ, NASDAQ Basic for NYSE, and NASDAQ Basic for Alternext. NASDAQ stated that it designed NASDAQ Basic to meet the needs of current and prospective subscribers that do not need or are unwilling to pay for the consolidated data provided by the consolidated Level 1 products. NASDAQ proposes to charge each professional user of the NASDAQ Basic product, a per subscriber monthly charge of $10 for NASDAQ-listed stocks, $5 for NYSE-listed stocks, and $5 for Alternext-listed stocks, and charge each non-professional subscriber a per subscriber monthly charge of $0.50 for NASDAQ-listed stocks, $0.25 for NYSElisted stocks, and $0.25 for Alternextlisted stocks. For users that do not require a monthly subscription, there will be a per query option available for NASDAQ Basic, with a fee of $0.0025 for NASDAQ-listed stocks, $0.0015 for NYSE-listed stocks, and $0.0015 for Alternext-listed stocks. Vendors that report per query usage to NASDAQ are permitted to convert to monthly subscriptions when the cost of individual users’ queries exceeds the cost of the monthly subscription. As with the distribution of other NASDAQ proprietary products, all distributors of NASDAQ Basic will be assessed a monthly Distributor Fee in addition to any applicable usage fees. 3 See Securities Exchange Act Release No. 59244 (January 13, 2009), 74 FR 4065 (January 22, 2009) (‘‘Notice’’). 4 See Letter from Ira D. Hammerman, Senior Managing Director and General Counsel, Securities Industry and Financial Markets Association, to Elizabeth Murphy, Secretary, Commission, dated February 12, 2009 (‘‘SIFMA Letter’’). 5 See Letter from Jeffrey S. Davis, Vice President and Deputy General Counsel, NASDAQ, to Elizabeth Murphy, Secretary, Commission, dated March 3, 2009 (‘‘NASDAQ Response’’). PO 00000 Frm 00121 Fmt 4703 Sfmt 4703 12423 Each Distributor of NASDAQ Basic for NASDAQ-listed stocks shall pay a monthly fee of $1,500 for either internal or external distribution or both. Each Distributor of NASDAQ Basic for NYSElisted stocks will pay a fee of $250 per month for internal distribution or $625 per month external distribution. Each Distributor of NASDAQ Basic for Alternext-listed stocks will pay a fee of $250 per month for internal distribution or $625 per month external distribution. Distributors that pay the fee for external distribution of NASDAQ Basic for NYSE and Alternext may distribute the same data internally for no additional fee. In addition, each Distributor that receives Direct Access to the NASDAQ Basic will also pay a monthly fee of $2,000 for NASDAQ-listed stocks, $1,000 for NYSE-listed stocks, and $1,000 for Alternext-listed stocks. III. Summary of Comments Received and NASDAQ’s Responses The Commission received one comment letter from the Market Data Subcommittee of the Securities Industry and Financial Markets Association (‘‘SIFMA’’) opposing NASDAQ’s proposed rule change.6 As an initial matter, SIFMA objects to NASDAQ’s application of the ‘‘fair and reasonable’’ test announced in the NYSE Arca Order 7 to NASDAQ Basic’s fees.8 NASDAQ notes that the NYSE Arca Order is a valid agency action; therefore, NASDAQ believes it is proper to apply the ‘‘fair and reasonable’’ test to the NASDAQ Basic proposal.9 SIFMA notes that SIFMA members that sign up for NASDAQ’s new market data feeds will still be required to purchase the consolidated data for trading purposes,10 and, if the other exchanges also repackage their own best bids and offers and last sale prices, adding together all of these fees could result in firms paying more, not less, for overall market data, and could potentially cause considerable technological and administrative burdens.11 NASDAQ agrees that NASDAQ Basic is not a substitute for consolidated data when trading and order routing decisions can be implemented,12 but rather a less expensive alternative to consolidated data when consolidated data is not required to be displayed, including portfolio measurement, back-office 6 Id. 7 See infra note 27. SIFMA Letter at 2. 9 See NASDAQ Response at 1. 10 17 CFR 242.603(c). 11 See SIFMA Letter at 2. 12 17 CFR 242.603(c). 8 See E:\FR\FM\24MRN1.SGM 24MRN1 12424 Federal Register / Vol. 74, No. 55 / Tuesday, March 24, 2009 / Notices operations, and certain communications with the public.13 SIFMA also argues that NASDAQ’s classification of this data as ‘‘non-core’’ is inaccurate and that the resulting application of the ‘‘subject to significant competitive forces’’ test announced in the NYSE Arca Order for meeting the fair and reasonable requirements of the Act is misplaced. SIFMA argues that best bids and offers and last sale prices—whether offered directly by an exchange or through a consolidating processor—should be classified as ‘‘core data.’’ 14 NASDAQ notes that in the NYSE Arca Order the Commission states that core data is only the data that Commission rules require to be consolidated and distributed to the public by a single central processor. NASDAQ notes that it produces NASDAQ Basic data voluntarily, and while NASDAQ Basic contains a subset of core data that overlap does not transform it into core data.15 In addition, SIFMA disagrees with NASDAQ’s assertion that this is a new and innovative market data product resulting from ‘‘competitive’’ forces.16 NASDAQ notes that even though the price of consolidated data is not subject to competitive forces, NASDAQ Basic is nevertheless competitively constrained by the price of consolidated data.17 SIFMA finally notes that, in contrast with the NYSE OpenBook Ultra filing,18 NASDAQ has not attempted to simplify administrative burdens by modernizing its unit of count for assessing fees, nor has it adopted enterprise pricing for NASDAQ Basic that would address longstanding issues that SIFMA identifies, such as the ‘‘onerous’’ application of the ‘‘professional’’ definition to online investors seeking per query (non-streaming) quotes. SIFMA urges the Commission, the Consolidated Tape Association, the NASDAQ UTP Plan, NASDAQ, and the other individual exchanges to implement a uniform unit of count working in cooperation with its committee to avoid the administrative burdens of different exchanges applying different units of count.19 NASDAQ acknowledges SIFMA’s suggestion to decrease the administrative burden of purchasing NASDAQ market data, but notes that the issue is unrelated to the mstockstill on PROD1PC66 with NOTICES 13 See NASDAQ Response at 1–2. SIFMA Letter at 2–3. 15 See NASDAQ Response at 2. 16 See SIFMA Letter at 3. 17 See NASDAQ Response at 2. 18 See Securities Exchange Act Release No. 59198 (January 5, 2009), 74 FR 1268 (January 12, 2009) (SR–NYSE–2008–131). 19 See SIFMA Letter at 3. 14 See VerDate Nov<24>2008 01:06 Mar 24, 2009 Jkt 217001 Commission’s review of the NASDAQ Basic proposal.20 IV. Discussion The Commission finds that the proposed rule change is consistent with the requirements of the Act and the rules and regulations thereunder applicable to a national securities exchange.21 In particular, it is consistent with Section 6(b)(4) of the Act,22 which requires that the rules of a national securities exchange provide for the equitable allocation of reasonable dues, fees, and other charges among its members and issuers and other parties using its facilities, and Section 6(b)(5) of the Act,23 which requires, among other things, that the rules of a national securities exchange be designed to promote just and equitable principles of trade, to remove impediments to and perfect the mechanism of a free and open market and a national market system and, in general, to protect investors and the public interest, and not be designed to permit unfair discrimination between customers, issuers, brokers, or dealers. The Commission also finds that the proposed rule change is consistent with the provisions of Section 6(b)(8) of the Act,24 which requires that the rules of an exchange not impose any burden on competition not necessary or appropriate in furtherance of the purposes of the Act. Finally, the Commission finds that the proposed rule change is consistent with Rule 603(a) of Regulation NMS,25 adopted under Section 11A(c)(1) of the Act, which requires an exclusive processor that distributes information with respect to quotations for or transactions in an NMS stock to do so on terms that are fair and reasonable and that are not unreasonably discriminatory.26 The Commission has reviewed the proposal using the approach set forth in the NYSE Arca Order for non-core market data fees.27 In the NYSE Arca NASDAQ Response at 2. approving this proposed rule change, the Commission has considered the proposed rule’s impact on efficiency, competition, and capital formation. See 15 U.S.C. 78c(f). 22 15 U.S.C. 78f(b)(4). 23 15 U.S.C. 78f(b)(5). 24 15 U.S.C. 78f(b)(6). 25 17 CFR 242.603(a). 26 NASDAQ is an exclusive processor of NASDAQ Basic data under Section 3(a)(22)(B) of the Act, 15 U.S.C. 78c(a)(22)(B), which defines an exclusive processor as, among other things, an exchange that distributes information with respect to quotations or transactions on an exclusive basis on its own behalf. 27 Securities Exchange Act Release No. 59039 (December 2, 2008), 73 FR 74770 (December 9, 2008) (SR–NYSEArca–2006–21) (‘‘NYSE Arca Order’’). In the NYSE Arca Order, the Commission Order, the Commission stated that ‘‘when possible, reliance on competitive forces is the most appropriate and effective means to assess whether the terms for the distribution of non-core data are equitable, fair and reasonable, and not unreasonably discriminatory.’’ 28 It noted that the ‘‘existence of significant competition provides a substantial basis for finding that the terms of an exchange’s fee proposal are equitable, fair, reasonable, and not unreasonably or unfairly discriminatory.’’ 29 If an exchange ‘‘was subject to significant competitive forces in setting the terms of a proposal,’’ the Commission will approve a proposal unless it determines that ‘‘there is a substantial countervailing basis to find that the terms nevertheless fail to meet an applicable requirement of the Exchange Act or the rules thereunder.’’ 30 As noted in the NYSE Arca Order, the standards in Section 6 of the Act and Rule 603 of Regulation NMS do not differentiate between types of data and therefore apply to exchange proposals to distribute both core data and non-core data. Core data is the best-priced quotations and comprehensive last-sale reports of all markets that the Commission, pursuant to Rule 603(b), requires a central processor to consolidate and distribute to the public pursuant to joint-SRO plans.31 In contrast, individual exchanges and other market participants distribute non-core data voluntarily. The mandatory nature of the core data disclosure regime leaves little room for competitive forces to determine products and fees. Non-core data products and their fees are, by contrast, much more sensitive to competitive forces. The Commission therefore is able to use competitive forces in its determination of whether an exchange’s proposal to distribute non-core data meets the standards of Section 6 and Rule 603. Because NASDAQ’s instant proposal relates to the distribution of 20 See 21 In PO 00000 Frm 00122 Fmt 4703 Sfmt 4703 describes in great detail the competitive factors that apply to depth-of-book market data products. The Commission hereby incorporates by reference the data and analysis from the NYSE Arca Order into this order. 28 Id. at 74771. 29 Id. at 74782. 30 Id. at 74781. 31 See 17 CFR 242.603(b). (‘‘Every national securities exchange on which an NMS stock is traded and national securities association shall act jointly pursuant to one or more effective national market system plans to disseminate consolidated information, including a national best bid and national best offer, on quotations for and transactions in NMS stocks. Such plan or plans shall provide for the dissemination of all consolidated information for an individual NMS stock through a single plan processor.’’) E:\FR\FM\24MRN1.SGM 24MRN1 12425 Federal Register / Vol. 74, No. 55 / Tuesday, March 24, 2009 / Notices non-core data, the Commission will apply the market-based approach set forth in the NYSE Arca Order. In the NYSE Arca Order, the Commission discussed two broad types of competitive forces that generally apply to exchanges in their distribution of a non-core data product—the need to attract order flow and the availability of data alternatives. These forces also applied to NASDAQ in setting the terms of this proposal for the NASDAQ Basic data product: (i) NASDAQ’s compelling need to attract order flow from market participants; and (ii) the availability to market participants of alternatives to purchasing NASDAQ ’s data. Table 1 below provides a recent snapshot of the state of competition in the U.S. equity markets in the month of January 2009: 32 TABLE 1—REPORTED SHARE VOLUME IN U.S. Listed Equities during January 2009 (percent) Trading venue All stocks NASDAQ .................................................................................................................... All Non-Exchange ...................................................................................................... NYSE Arca ................................................................................................................. NYSE ......................................................................................................................... BATS .......................................................................................................................... International Stock Exchange .................................................................................... National Stock Exchange .......................................................................................... Chicago Stock Exchange .......................................................................................... CBOE Stock Exchange ............................................................................................. NYSE Alternext .......................................................................................................... NASDAQ OMX BX .................................................................................................... NYSE-Listed 27.1 26.7 17.9 14.8 10.7 1.3 0.6 0.4 0.2 0.1 0.0 20.5 26.2 15.7 26.2 9.0 1.4 0.7 0.4 0.0 0.0 0.0 NASDAQ-Listed 39.9 31.0 15.8 0.0 10.8 1.4 0.7 0.3 0.1 0.0 0.0 competition in non-core data products. As Table 1 illustrates, share volume in U.S.-listed equities is widely dispersed among trading venues, and these venues are able to offer competitive data products as alternatives to NASDAQ Basic. The Commission believes that the availability of those alternatives, as well as the NASDAQ’s compelling need to attract order flow, imposed significant competitive pressure on the NASDAQ to act equitably, fairly, and reasonably in setting the terms of its proposal. Because NASDAQ was subject to significant competitive forces in setting the terms of the proposal, the Commission will approve the proposal in the absence of a substantial countervailing basis to find that its terms nevertheless fail to meet an applicable requirement of the Act or the rules thereunder. An analysis of the proposal and the comment letter does not provide such a basis. mstockstill on PROD1PC66 with NOTICES The market share percentages in Table 1 strongly indicate that NASDAQ must compete vigorously for order flow to maintain its share of trading volume. The need to attract order flow imposes significant pressure on NASDAQ to act reasonably in setting its fees for NASDAQ market data, particularly given that the market participants that must pay such fees often will be the same market participants from whom NASDAQ must attract order flow. These market participants particularly include the large broker-dealer firms that control the handling of a large volume of customer and proprietary order flow. Given the portability of order flow from one trading venue to another, any exchange that sought to charge unreasonably high data fees would risk alienating many of the same customers on whose orders it depends for competitive survival. Moreover, distributing data widely among investors, and thereby promoting familiarity with the exchange and its services, is an important exchange strategy for attracting order flow.33 In addition to the need to attract order flow, the availability of alternatives to NASDAQ Basic significantly affect the terms on which NASDAQ can distribute this market data.34 In setting the fees for its NASDAQ Basic service, NASDAQ must consider the extent to which market participants would choose one or more alternatives instead of purchasing the exchange’s data. For example, although the NASDAQ Basic data feed is separate from the core data feed made available pursuant to the joint-SRO plans,35 all the information available in NASDAQ Basic is included in the core data feed. This core data must be provided to customers when trading and order-routing decisions can be implemented.36 Data users will have a choice of purchasing NASDAQ Basic data for those contexts where core data is not required to be displayed, such as portfolio management, or simply providing core data in all contexts. The various self-regulatory organizations, the several Trade Reporting Facilities of FINRA, and ECNs that produce proprietary data, as well as the core data feed, are all sources of It is therefore ordered, pursuant to Section 19(b)(2) of the Act,37 that the proposed rule change (SR–NASDAQ– 32 Source: ArcaVision (available at www.arcavision.com). 33 See NYSE Arca Order, 73 FR at 74784 nn. 218– 219 and accompanying text (noting exchange strategy of offering data for free as a means to gain visibility in the market place). 34 See Richard Posner, Economic Analysis of Law § 9.1 (5th ed. 1998) (discussing the theory of monopolies and pricing). See also U.S. Dep’t of Justice & Fed’l Trade Comm’n, Horizontal Merger Guidelines § 1.11 (1992), as revised (1997) (explaining the importance of alternatives to the presence of competition and the definition of markets and market power). Courts frequently refer to the Department of Justice and Federal Trade Commission merger guidelines to define product markets and evaluate market power. See, e.g., FTC v. Whole Foods Market, Inc., 502 F. Supp. 2d 1 (D.D.C. 2007); FTC v. Arch Coal, Inc., 329 F. Supp. 2d 109 (D.D.C. 2004). In considering antitrust issues, courts have recognized the value of competition in producing lower prices. See, e.g., Leegin Creative Leather Products v. PSKS, Inc., 127 S. Ct. 2705 (2007); Atlanta Richfield Co. v. United States Petroleum Co., 495 U.S. 328 (1990); Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574 (1986); State Oil Co. v. Khan, 522 U.S. 3 (1997); Northern Pacific Railway Co. v. U.S., 356 U.S. 1 (1958). 35 The three joint-industry plans are (1) the CTA Plan, which disseminates transaction information for securities primarily listed on an exchange other than Nasdaq, (2) the CQ Plan, which disseminates consolidated quotation information for securities primarily listed on an exchange other than Nasdaq, and (3) the Nasdaq UTP Plan, which disseminates consolidated transaction and quotation information for securities primarily listed on Nasdaq. 36 Rule 603(c) of Regulation NMS requires brokerdealers, if they provide any data to customers, also to provide core data in a context in which a trading or order-routing decision can be implemented. 17 CFR 242.603(c). The Commission emphasizes that NASDAQ Basic may not be used as a substitute for the distribution of core data that is required under Rule 603(c). 37 15 U.S.C. 78s(b)(2). VerDate Nov<24>2008 01:06 Mar 24, 2009 Jkt 217001 PO 00000 Frm 00123 Fmt 4703 Sfmt 4703 V. Conclusion E:\FR\FM\24MRN1.SGM 24MRN1 12426 Federal Register / Vol. 74, No. 55 / Tuesday, March 24, 2009 / Notices 2008–102), as modified by Amendment No. 2, be, and it hereby is, approved on a five month pilot basis. For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.38 Florence E. Harmon, Deputy Secretary. [FR Doc. E9–6398 Filed 3–23–09; 8:45 am] BILLING CODE 8010–01–P SECURITIES AND EXCHANGE COMMISSION [Release No. 34–59591; File No. SR–NSX– 2009–01] Self-Regulatory Organizations; National Stock Exchange, Inc.; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend NSX Fee Schedule To Implement a Program To Award Rebates for Liquidity Adding Zero Display Orders and Clarify the Definition of ‘‘Liquidity Adding Average Daily Volume’’ March 17, 2009. Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (‘‘Act’’) 1 and Rule 19b–4 thereunder,2 notice is hereby given that on February 27, 2009, National Stock Exchange, Inc. filed with the Securities and Exchange Commission (‘‘Commission’’) the proposed rule change, as described in Items I, II and III below, which Items have been prepared by the Exchange. The Commission is publishing this notice to solicit comments on the proposed rule change from interested persons. mstockstill on PROD1PC66 with NOTICES I. Self-Regulatory Organization’s Statement of the Terms of Substance of the Proposed Rule Change National Stock Exchange, Inc. (‘‘NSX® ’’ or ‘‘Exchange’’) is proposing to amend the Fee and Rebate Schedule (the ‘‘Fee Schedule’’) issued pursuant to Exchange Rule 16.1(c) in order to (i) provide a rebate for adding liquidity in Zero Display Orders at one dollar or above in the Automatic Execution Mode of order interaction in the event that certain volume thresholds are achieved, (ii) provide a rebate for adding liquidity in Zero Display Orders at one dollar or above in the Order Delivery Mode of order interaction in the event that certain volume thresholds are achieved,3 and (iii) clarify the definition 38 17 CFR 200.30–3(a)(12). U.S.C. 78s(b)(1). 2 17 CFR 240.19b–4. 3 The Exchange has represented that it will submit a similar proposed rule change to adopt a corresponding rebate for displayed orders in Order 1 15 VerDate Nov<24>2008 01:06 Mar 24, 2009 Jkt 217001 of ‘‘Liquidity Adding Average Daily Volume’’ to account for partial calendar months. The text of the proposed rule change is available on the Exchange’s Web site at https://www.nsx.com, at the principal office of the Exchange, and at the Commission’s Public Reference Room. II. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change In its filing with the Commission, the Exchange included statements concerning the purpose of and basis for the proposed rule change and discussed any comments it received on the proposed rule change. The text of these statements may be examined at the places specified in Item IV below. The Exchange has prepared summaries, set forth in Sections A, B, and C below, of the most significant aspects of such statements. A. Self-Regulatory Organization’s Statement of the Purpose of, and Statutory Basis for, the Proposed Rule Change 1. Purpose With this rule change, the Exchange is proposing to provide a liquidity provider rebate for Zero Display (or ‘‘Dark’’) Orders 4 entered in each of the Automatic Execution Mode of order interaction (‘‘AutoEx’’) and the Order Delivery Mode of order interaction (‘‘Order Delivery’’ or ‘‘O/D’’).5 In each case, the rebates apply only to securities priced one dollar and higher, and only after certain volume thresholds are achieved. AutoEx Liquidity Adding Zero Display Order Rebate For securities trading at one dollar or higher in AutoEx, this rule change proposes to provide a progressively higher rebate applicable to shares executed as liquidity providing Zero Display Orders of ETP Holders who achieve both a ‘‘Liquidity Adding Average Daily Volume’’ (‘‘Liquidity Adding ADV’’) of at least 50,000 and, in the same period, achieve ‘‘Total Average Daily Trading Volumes’’ (‘‘Total ADV’’) Delivery Mode. The rebate on displayed orders will be the same as the rebate contained in this proposed rule change. Telephone conversation on March 12, 2009 between Richard Holley III, Senior Special Counsel, Division of Trading and Markets (‘‘Division’’), Commission; David Michehl, Special Counsel, Division, Commission; Sara Hawkins, Special Counsel, Division, Commission; James Yong, Chief Regulatory Officer, NSX; and Phil Pinc, Vice President and Counsel, NSX. 4 As specified in Rule 11.11(c)(2)(A). 5 The Exchange’s two modes of order interaction are described in NSX Rule 11.13(b). PO 00000 Frm 00124 Fmt 4703 Sfmt 4703 of 1 million,6 15 million 7 and 30 million 8 shares (any such rebate hereinafter referred to as an ‘‘AutoEx Liquidity Adding Zero Display Order Rebate’’). An ETP Holder needs to achieve two volume eligibility thresholds before receiving the proposed AutoEx Liquidity Adding Zero Display Order Rebate. First, an ETP Holder must achieve at least 50,000 shares of Liquidity Adding ADV in the applicable time period. Liquidity Adding ADV means, with respect to an ETP Holder, ‘‘the number of shares such ETP Holder has executed as a liquidity provider on average per trading day (excluding partial trading days and securities under one dollar) across all tapes on NSX for the calendar month (or partial month, as applicable) in which the executions occurred’’ (see the Explanatory Endnotes to the Fee Schedule). Second, and only after the first threshold is met, an ETP Holder must achieve a Total ADV of at least 1 million shares. Total ADV means, with respect to an ETP Holder, ‘‘the number of shares such ETP Holder has executed as a liquidity provider, liquidity taker and router of executed trades on average per trading day (excluding partial trading days and securities under one dollar) across all tapes on NSX for the calendar month (or partial month, as applicable) in which the executions occurred’’ (see the Explanatory Endnotes to the Fee Schedule). If both the foregoing eligibility thresholds are achieved, an ETP Holder will be entitled to progressively higher rebates ($0.0022, $0.0023 and $0.0025) on its shares executed in AutoEx as liquidity adding Zero Display Orders depending on the Total ADV volumes achieved (at least 1 million but less than 15 million, at least 15 million but less than 30 million, and at least 30 million, respectively). For purposes of clarity, if an ETP Holder fails to achieve Liquidity Adding ADV of at least 50,000 shares, or fails to achieve Total ADV of at least 1 million shares, in the same month (or partial month, as applicable), then no AutoEx Liquidity Adding Zero Display Order Rebate applies. In addition, for purposes of calculating an ETP Holder’s Total ADV, all such ETP Holder’s orders 6 The first tier is $0.0022 per share (applicable to shares executed in AutoEx which added liquidity as Zero Display Orders), where Total ADV is greater than or equal to 1 million and less than 15 million. 7 The second tier is $0.0023 per share (applicable to shares executed in AutoEx which added liquidity as Zero Display Orders), where Total ADV is greater than or equal to 15 million and less than 30 million. 8 The third tier is $0.0025 per share (applicable to shares executed in AutoEx which added liquidity as Zero Display Orders), where Total ADV is greater than or equal to 30 million. E:\FR\FM\24MRN1.SGM 24MRN1

Agencies

[Federal Register Volume 74, Number 55 (Tuesday, March 24, 2009)]
[Notices]
[Pages 12423-12426]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E9-6398]


-----------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-59582; File No. SR-NASDAQ-2008-102]


 Self-Regulatory Organizations; The NASDAQ Stock Market LLC; 
Order Approving Proposed Rule Change as Modified by Amendment No. 2 
Thereto To Establish a Pilot Program for NASDAQ Basic Data Feeds

March 16, 2009.

I. Introduction

    On December 23, 2008, The NASDAQ Stock Market LLC (``NASDAQ'' or 
``Exchange'') filed with the Securities and Exchange Commission 
(``Commission''), pursuant to Section 19(b)(1) of the Securities 
Exchange Act of 1934 (``Act'') \1\ and Rule 19b-4 thereunder,\2\ a 
proposed rule change to establish a five-month pilot to offer a real-
time data feed combining both NASDAQ's Best Bid and Offer (``QBBO'') 
and the ``NASDAQ Last Sale'' (collectively, ``NASDAQ Basic''). On 
January 8, 2009, NASDAQ filed Amendment No. 1 to the proposed rule 
change. On January 12, 2009, NASDAQ replaced the original filing and 
Amendment No. 1 by filing Amendment No. 2 to the proposed rule change. 
The proposed rule change, as amended, was published for comment in the 
Federal Register on January 22, 2009.\3\ The Commission received one 
comment letter on the proposal.\4\ NASDAQ responded to the comment 
letter on March 3, 2009.\5\ This order approves the proposed rule 
change, as modified by Amendment No 2.
---------------------------------------------------------------------------

    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ See Securities Exchange Act Release No. 59244 (January 13, 
2009), 74 FR 4065 (January 22, 2009) (``Notice'').
    \4\ See Letter from Ira D. Hammerman, Senior Managing Director 
and General Counsel, Securities Industry and Financial Markets 
Association, to Elizabeth Murphy, Secretary, Commission, dated 
February 12, 2009 (``SIFMA Letter'').
    \5\ See Letter from Jeffrey S. Davis, Vice President and Deputy 
General Counsel, NASDAQ, to Elizabeth Murphy, Secretary, Commission, 
dated March 3, 2009 (``NASDAQ Response'').
---------------------------------------------------------------------------

II. Description of the Proposal

    NASDAQ proposes to establish NASDAQ Basic, a five-month pilot to 
offer real-time quotation data in combination with last sale data 
solely from the NASDAQ Market Center. There will be no fees for NASDAQ 
Basic for the first month of the pilot.
    NASDAQ Basic is a ``Level 1'' product containing two data elements: 
(1) Quotation information from the NASDAQ Market Center and (2) last 
sale data from the NASDAQ Market Center. NASDAQ Basic will be available 
in three forms, NASDAQ Basic for NASDAQ, NASDAQ Basic for NYSE, and 
NASDAQ Basic for Alternext. NASDAQ stated that it designed NASDAQ Basic 
to meet the needs of current and prospective subscribers that do not 
need or are unwilling to pay for the consolidated data provided by the 
consolidated Level 1 products.
    NASDAQ proposes to charge each professional user of the NASDAQ 
Basic product, a per subscriber monthly charge of $10 for NASDAQ-listed 
stocks, $5 for NYSE-listed stocks, and $5 for Alternext-listed stocks, 
and charge each non-professional subscriber a per subscriber monthly 
charge of $0.50 for NASDAQ-listed stocks, $0.25 for NYSE-listed stocks, 
and $0.25 for Alternext-listed stocks. For users that do not require a 
monthly subscription, there will be a per query option available for 
NASDAQ Basic, with a fee of $0.0025 for NASDAQ-listed stocks, $0.0015 
for NYSE-listed stocks, and $0.0015 for Alternext-listed stocks. 
Vendors that report per query usage to NASDAQ are permitted to convert 
to monthly subscriptions when the cost of individual users' queries 
exceeds the cost of the monthly subscription.
    As with the distribution of other NASDAQ proprietary products, all 
distributors of NASDAQ Basic will be assessed a monthly Distributor Fee 
in addition to any applicable usage fees. Each Distributor of NASDAQ 
Basic for NASDAQ-listed stocks shall pay a monthly fee of $1,500 for 
either internal or external distribution or both. Each Distributor of 
NASDAQ Basic for NYSE-listed stocks will pay a fee of $250 per month 
for internal distribution or $625 per month external distribution. Each 
Distributor of NASDAQ Basic for Alternext-listed stocks will pay a fee 
of $250 per month for internal distribution or $625 per month external 
distribution. Distributors that pay the fee for external distribution 
of NASDAQ Basic for NYSE and Alternext may distribute the same data 
internally for no additional fee. In addition, each Distributor that 
receives Direct Access to the NASDAQ Basic will also pay a monthly fee 
of $2,000 for NASDAQ-listed stocks, $1,000 for NYSE-listed stocks, and 
$1,000 for Alternext-listed stocks.

III. Summary of Comments Received and NASDAQ's Responses

    The Commission received one comment letter from the Market Data 
Subcommittee of the Securities Industry and Financial Markets 
Association (``SIFMA'') opposing NASDAQ's proposed rule change.\6\ As 
an initial matter, SIFMA objects to NASDAQ's application of the ``fair 
and reasonable'' test announced in the NYSE Arca Order \7\ to NASDAQ 
Basic's fees.\8\ NASDAQ notes that the NYSE Arca Order is a valid 
agency action; therefore, NASDAQ believes it is proper to apply the 
``fair and reasonable'' test to the NASDAQ Basic proposal.\9\ SIFMA 
notes that SIFMA members that sign up for NASDAQ's new market data 
feeds will still be required to purchase the consolidated data for 
trading purposes,\10\ and, if the other exchanges also repackage their 
own best bids and offers and last sale prices, adding together all of 
these fees could result in firms paying more, not less, for overall 
market data, and could potentially cause considerable technological and 
administrative burdens.\11\ NASDAQ agrees that NASDAQ Basic is not a 
substitute for consolidated data when trading and order routing 
decisions can be implemented,\12\ but rather a less expensive 
alternative to consolidated data when consolidated data is not required 
to be displayed, including portfolio measurement, back-office

[[Page 12424]]

operations, and certain communications with the public.\13\
---------------------------------------------------------------------------

    \6\ Id.
    \7\ See infra note 27.
    \8\ See SIFMA Letter at 2.
    \9\ See NASDAQ Response at 1.
    \10\ 17 CFR 242.603(c).
    \11\ See SIFMA Letter at 2.
    \12\ 17 CFR 242.603(c).
    \13\ See NASDAQ Response at 1-2.
---------------------------------------------------------------------------

    SIFMA also argues that NASDAQ's classification of this data as 
``non-core'' is inaccurate and that the resulting application of the 
``subject to significant competitive forces'' test announced in the 
NYSE Arca Order for meeting the fair and reasonable requirements of the 
Act is misplaced. SIFMA argues that best bids and offers and last sale 
prices--whether offered directly by an exchange or through a 
consolidating processor--should be classified as ``core data.'' \14\ 
NASDAQ notes that in the NYSE Arca Order the Commission states that 
core data is only the data that Commission rules require to be 
consolidated and distributed to the public by a single central 
processor. NASDAQ notes that it produces NASDAQ Basic data voluntarily, 
and while NASDAQ Basic contains a subset of core data that overlap does 
not transform it into core data.\15\ In addition, SIFMA disagrees with 
NASDAQ's assertion that this is a new and innovative market data 
product resulting from ``competitive'' forces.\16\ NASDAQ notes that 
even though the price of consolidated data is not subject to 
competitive forces, NASDAQ Basic is nevertheless competitively 
constrained by the price of consolidated data.\17\
---------------------------------------------------------------------------

    \14\ See SIFMA Letter at 2-3.
    \15\ See NASDAQ Response at 2.
    \16\ See SIFMA Letter at 3.
    \17\ See NASDAQ Response at 2.
---------------------------------------------------------------------------

    SIFMA finally notes that, in contrast with the NYSE OpenBook Ultra 
filing,\18\ NASDAQ has not attempted to simplify administrative burdens 
by modernizing its unit of count for assessing fees, nor has it adopted 
enterprise pricing for NASDAQ Basic that would address longstanding 
issues that SIFMA identifies, such as the ``onerous'' application of 
the ``professional'' definition to online investors seeking per query 
(non-streaming) quotes. SIFMA urges the Commission, the Consolidated 
Tape Association, the NASDAQ UTP Plan, NASDAQ, and the other individual 
exchanges to implement a uniform unit of count working in cooperation 
with its committee to avoid the administrative burdens of different 
exchanges applying different units of count.\19\ NASDAQ acknowledges 
SIFMA's suggestion to decrease the administrative burden of purchasing 
NASDAQ market data, but notes that the issue is unrelated to the 
Commission's review of the NASDAQ Basic proposal.\20\
---------------------------------------------------------------------------

    \18\ See Securities Exchange Act Release No. 59198 (January 5, 
2009), 74 FR 1268 (January 12, 2009) (SR-NYSE-2008-131).
    \19\ See SIFMA Letter at 3.
    \20\ See NASDAQ Response at 2.
---------------------------------------------------------------------------

IV. Discussion

    The Commission finds that the proposed rule change is consistent 
with the requirements of the Act and the rules and regulations 
thereunder applicable to a national securities exchange.\21\ In 
particular, it is consistent with Section 6(b)(4) of the Act,\22\ which 
requires that the rules of a national securities exchange provide for 
the equitable allocation of reasonable dues, fees, and other charges 
among its members and issuers and other parties using its facilities, 
and Section 6(b)(5) of the Act,\23\ which requires, among other things, 
that the rules of a national securities exchange be designed to promote 
just and equitable principles of trade, to remove impediments to and 
perfect the mechanism of a free and open market and a national market 
system and, in general, to protect investors and the public interest, 
and not be designed to permit unfair discrimination between customers, 
issuers, brokers, or dealers.
---------------------------------------------------------------------------

    \21\ In approving this proposed rule change, the Commission has 
considered the proposed rule's impact on efficiency, competition, 
and capital formation. See 15 U.S.C. 78c(f).
    \22\ 15 U.S.C. 78f(b)(4).
    \23\ 15 U.S.C. 78f(b)(5).
---------------------------------------------------------------------------

    The Commission also finds that the proposed rule change is 
consistent with the provisions of Section 6(b)(8) of the Act,\24\ which 
requires that the rules of an exchange not impose any burden on 
competition not necessary or appropriate in furtherance of the purposes 
of the Act. Finally, the Commission finds that the proposed rule change 
is consistent with Rule 603(a) of Regulation NMS,\25\ adopted under 
Section 11A(c)(1) of the Act, which requires an exclusive processor 
that distributes information with respect to quotations for or 
transactions in an NMS stock to do so on terms that are fair and 
reasonable and that are not unreasonably discriminatory.\26\
---------------------------------------------------------------------------

    \24\ 15 U.S.C. 78f(b)(6).
    \25\ 17 CFR 242.603(a).
    \26\ NASDAQ is an exclusive processor of NASDAQ Basic data under 
Section 3(a)(22)(B) of the Act, 15 U.S.C. 78c(a)(22)(B), which 
defines an exclusive processor as, among other things, an exchange 
that distributes information with respect to quotations or 
transactions on an exclusive basis on its own behalf.
---------------------------------------------------------------------------

    The Commission has reviewed the proposal using the approach set 
forth in the NYSE Arca Order for non-core market data fees.\27\ In the 
NYSE Arca Order, the Commission stated that ``when possible, reliance 
on competitive forces is the most appropriate and effective means to 
assess whether the terms for the distribution of non-core data are 
equitable, fair and reasonable, and not unreasonably discriminatory.'' 
\28\ It noted that the ``existence of significant competition provides 
a substantial basis for finding that the terms of an exchange's fee 
proposal are equitable, fair, reasonable, and not unreasonably or 
unfairly discriminatory.'' \29\ If an exchange ``was subject to 
significant competitive forces in setting the terms of a proposal,'' 
the Commission will approve a proposal unless it determines that 
``there is a substantial countervailing basis to find that the terms 
nevertheless fail to meet an applicable requirement of the Exchange Act 
or the rules thereunder.'' \30\
---------------------------------------------------------------------------

    \27\ Securities Exchange Act Release No. 59039 (December 2, 
2008), 73 FR 74770 (December 9, 2008) (SR-NYSEArca-2006-21) (``NYSE 
Arca Order''). In the NYSE Arca Order, the Commission describes in 
great detail the competitive factors that apply to depth-of-book 
market data products. The Commission hereby incorporates by 
reference the data and analysis from the NYSE Arca Order into this 
order.
    \28\ Id. at 74771.
    \29\ Id. at 74782.
    \30\ Id. at 74781.
---------------------------------------------------------------------------

    As noted in the NYSE Arca Order, the standards in Section 6 of the 
Act and Rule 603 of Regulation NMS do not differentiate between types 
of data and therefore apply to exchange proposals to distribute both 
core data and non-core data. Core data is the best-priced quotations 
and comprehensive last-sale reports of all markets that the Commission, 
pursuant to Rule 603(b), requires a central processor to consolidate 
and distribute to the public pursuant to joint-SRO plans.\31\ In 
contrast, individual exchanges and other market participants distribute 
non-core data voluntarily. The mandatory nature of the core data 
disclosure regime leaves little room for competitive forces to 
determine products and fees. Non-core data products and their fees are, 
by contrast, much more sensitive to competitive forces. The Commission 
therefore is able to use competitive forces in its determination of 
whether an exchange's proposal to distribute non-core data meets the 
standards of Section 6 and Rule 603. Because NASDAQ's instant proposal 
relates to the distribution of

[[Page 12425]]

non-core data, the Commission will apply the market-based approach set 
forth in the NYSE Arca Order.
---------------------------------------------------------------------------

    \31\ See 17 CFR 242.603(b). (``Every national securities 
exchange on which an NMS stock is traded and national securities 
association shall act jointly pursuant to one or more effective 
national market system plans to disseminate consolidated 
information, including a national best bid and national best offer, 
on quotations for and transactions in NMS stocks. Such plan or plans 
shall provide for the dissemination of all consolidated information 
for an individual NMS stock through a single plan processor.'')
---------------------------------------------------------------------------

    In the NYSE Arca Order, the Commission discussed two broad types of 
competitive forces that generally apply to exchanges in their 
distribution of a non-core data product--the need to attract order flow 
and the availability of data alternatives. These forces also applied to 
NASDAQ in setting the terms of this proposal for the NASDAQ Basic data 
product: (i) NASDAQ's compelling need to attract order flow from market 
participants; and (ii) the availability to market participants of 
alternatives to purchasing NASDAQ 's data.
    Table 1 below provides a recent snapshot of the state of 
competition in the U.S. equity markets in the month of January 2009: 
\32\
---------------------------------------------------------------------------

    \32\ Source: ArcaVision (available at www.arcavision.com).

                                     Table 1--Reported Share Volume in U.S.
                                  Listed Equities during January 2009 (percent)
----------------------------------------------------------------------------------------------------------------
                     Trading venue                           All stocks        NYSE-Listed       NASDAQ-Listed
----------------------------------------------------------------------------------------------------------------
NASDAQ.................................................               27.1               20.5               39.9
All Non-Exchange.......................................               26.7               26.2               31.0
NYSE Arca..............................................               17.9               15.7               15.8
NYSE...................................................               14.8               26.2                0.0
BATS...................................................               10.7                9.0               10.8
International Stock Exchange...........................                1.3                1.4                1.4
National Stock Exchange................................                0.6                0.7                0.7
Chicago Stock Exchange.................................                0.4                0.4                0.3
CBOE Stock Exchange....................................                0.2                0.0                0.1
NYSE Alternext.........................................                0.1                0.0                0.0
NASDAQ OMX BX..........................................                0.0                0.0                0.0
----------------------------------------------------------------------------------------------------------------

    The market share percentages in Table 1 strongly indicate that 
NASDAQ must compete vigorously for order flow to maintain its share of 
trading volume. The need to attract order flow imposes significant 
pressure on NASDAQ to act reasonably in setting its fees for NASDAQ 
market data, particularly given that the market participants that must 
pay such fees often will be the same market participants from whom 
NASDAQ must attract order flow. These market participants particularly 
include the large broker-dealer firms that control the handling of a 
large volume of customer and proprietary order flow. Given the 
portability of order flow from one trading venue to another, any 
exchange that sought to charge unreasonably high data fees would risk 
alienating many of the same customers on whose orders it depends for 
competitive survival. Moreover, distributing data widely among 
investors, and thereby promoting familiarity with the exchange and its 
services, is an important exchange strategy for attracting order 
flow.\33\
---------------------------------------------------------------------------

    \33\ See NYSE Arca Order, 73 FR at 74784 nn. 218-219 and 
accompanying text (noting exchange strategy of offering data for 
free as a means to gain visibility in the market place).
---------------------------------------------------------------------------

    In addition to the need to attract order flow, the availability of 
alternatives to NASDAQ Basic significantly affect the terms on which 
NASDAQ can distribute this market data.\34\ In setting the fees for its 
NASDAQ Basic service, NASDAQ must consider the extent to which market 
participants would choose one or more alternatives instead of 
purchasing the exchange's data. For example, although the NASDAQ Basic 
data feed is separate from the core data feed made available pursuant 
to the joint-SRO plans,\35\ all the information available in NASDAQ 
Basic is included in the core data feed. This core data must be 
provided to customers when trading and order-routing decisions can be 
implemented.\36\ Data users will have a choice of purchasing NASDAQ 
Basic data for those contexts where core data is not required to be 
displayed, such as portfolio management, or simply providing core data 
in all contexts.
---------------------------------------------------------------------------

    \34\ See Richard Posner, Economic Analysis of Law Sec.  9.1 (5th 
ed. 1998) (discussing the theory of monopolies and pricing). See 
also U.S. Dep't of Justice & Fed'l Trade Comm'n, Horizontal Merger 
Guidelines Sec.  1.11 (1992), as revised (1997) (explaining the 
importance of alternatives to the presence of competition and the 
definition of markets and market power). Courts frequently refer to 
the Department of Justice and Federal Trade Commission merger 
guidelines to define product markets and evaluate market power. See, 
e.g., FTC v. Whole Foods Market, Inc., 502 F. Supp. 2d 1 (D.D.C. 
2007); FTC v. Arch Coal, Inc., 329 F. Supp. 2d 109 (D.D.C. 2004). In 
considering antitrust issues, courts have recognized the value of 
competition in producing lower prices. See, e.g., Leegin Creative 
Leather Products v. PSKS, Inc., 127 S. Ct. 2705 (2007); Atlanta 
Richfield Co. v. United States Petroleum Co., 495 U.S. 328 (1990); 
Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574 
(1986); State Oil Co. v. Khan, 522 U.S. 3 (1997); Northern Pacific 
Railway Co. v. U.S., 356 U.S. 1 (1958).
    \35\ The three joint-industry plans are (1) the CTA Plan, which 
disseminates transaction information for securities primarily listed 
on an exchange other than Nasdaq, (2) the CQ Plan, which 
disseminates consolidated quotation information for securities 
primarily listed on an exchange other than Nasdaq, and (3) the 
Nasdaq UTP Plan, which disseminates consolidated transaction and 
quotation information for securities primarily listed on Nasdaq.
    \36\ Rule 603(c) of Regulation NMS requires broker-dealers, if 
they provide any data to customers, also to provide core data in a 
context in which a trading or order-routing decision can be 
implemented. 17 CFR 242.603(c). The Commission emphasizes that 
NASDAQ Basic may not be used as a substitute for the distribution of 
core data that is required under Rule 603(c).
---------------------------------------------------------------------------

    The various self-regulatory organizations, the several Trade 
Reporting Facilities of FINRA, and ECNs that produce proprietary data, 
as well as the core data feed, are all sources of competition in non-
core data products. As Table 1 illustrates, share volume in U.S.-listed 
equities is widely dispersed among trading venues, and these venues are 
able to offer competitive data products as alternatives to NASDAQ 
Basic. The Commission believes that the availability of those 
alternatives, as well as the NASDAQ's compelling need to attract order 
flow, imposed significant competitive pressure on the NASDAQ to act 
equitably, fairly, and reasonably in setting the terms of its proposal.
    Because NASDAQ was subject to significant competitive forces in 
setting the terms of the proposal, the Commission will approve the 
proposal in the absence of a substantial countervailing basis to find 
that its terms nevertheless fail to meet an applicable requirement of 
the Act or the rules thereunder. An analysis of the proposal and the 
comment letter does not provide such a basis.

V. Conclusion

    It is therefore ordered, pursuant to Section 19(b)(2) of the 
Act,\37\ that the proposed rule change (SR-NASDAQ-

[[Page 12426]]

2008-102), as modified by Amendment No. 2, be, and it hereby is, 
approved on a five month pilot basis.
---------------------------------------------------------------------------

    \37\ 15 U.S.C. 78s(b)(2).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\38\
---------------------------------------------------------------------------

    \38\ 17 CFR 200.30-3(a)(12).
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Florence E. Harmon,
Deputy Secretary.
[FR Doc. E9-6398 Filed 3-23-09; 8:45 am]
BILLING CODE 8010-01-P
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