Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Notice of Filing of Amendment No. 1 and Order Granting Accelerated Approval of Proposed Rule Change as Modified by Amendment No. 1 Relating to Amending NASD Rule 2220 (Options Communications With the Public), 60371-60375 [E8-24121]
Download as PDF
Federal Register / Vol. 73, No. 198 / Friday, October 10, 2008 / Notices
Temporary Member access fee and the
proposed Temporary Member access fee
itself are appropriate for the same
reasons set forth in CBOE rule filing SR–
CBOE–2008–12 with respect to the
original Temporary Member access fee.7
Similarly, the Exchange believes that
the process used to set the proposed ITP
access fee and the proposed ITP access
fee itself are appropriate for the same
reasons set forth in CBOE rule filing SR–
CBOE–2008–77 with respect to the
original ITP access fee.8
Each of the proposed access fees will
remain in effect until such time either
that the Exchange submits a further rule
filing pursuant to Section 19(b)(3)(A)(ii)
of the Act 9 to modify the applicable
access fee or the applicable status (i.e.,
the Temporary Membership status or
the ITP status) is terminated.
Accordingly, the Exchange may, and
likely will, further adjust the proposed
access fees in the future if the Exchange
determines that it would be appropriate
to do so taking into consideration lease
rates for transferable CBOE
memberships prevailing at that time.
The procedural provisions of the
CBOE Fee Schedule related to the
assessment of each proposed access fee
are not proposed to be changed and will
remain the same as the current
procedural provisions relating to the
assessment of that access fee.
2. Statutory Basis
The Exchange believes that the
proposed rule change is consistent with
Section 6(b) of the Act,10 in general, and
furthers the objectives of Section 6(b)(4)
of the Act,11 in particular, in that it is
designed to provide for the equitable
allocation of reasonable dues, fees, and
other charges among persons using its
facilities.
B. Self-Regulatory Organization’s
Statement on Burden on Competition
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CBOE does not believe that the
proposed rule change will impose any
7 See Securities Exchange Act Release No. 57293
(February 8, 2008), 73 FR 8729 (February 14, 2008)
(SR–CBOE–2008–12), which established the
original Temporary Member access fee, for detail
regarding the rationale in support of the original
Temporary Member access fee and the process used
to set that fee, which is also applicable to this
proposed change to the Temporary Member access
fee as well.
8 See Securities Exchange Act Release No. 58200
(July 21, 2008), 73 FR 43805 (July 28, 2008) (SR–
CBOE–2008–77), which established the original ITP
access fee, for detail regarding the rationale in
support of the original ITP access fee and the
process used to set that fee, which is also applicable
to this proposed change to the ITP access fee as
well.
9 15 U.S.C. 78s(b)(3)(A)(ii).
10 15 U.S.C. 78f(b).
11 15 U.S.C. 78f(b)(4).
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burden on competition that is not
necessary or appropriate in furtherance
of the purposes of the Act.
C. Self-Regulatory Organization’s
Statement on Comments on the
Proposed Rule Change Received From
Members, Participants or Others
No written comments were solicited
or received with respect to the proposed
rule change.
III. Date of Effectiveness of the
Proposed Rule Change and Timing for
Commission Action
Because the foregoing rule change
establishes or changes a due, fee, or
other charge imposed by the Exchange,
it has become effective pursuant to
Section 19(b)(3)(A) of the Act 12 and
subparagraph (f)(2) of Rule 19b–4 13
thereunder. At any time within 60 days
of the filing of the proposed rule change,
the Commission may summarily
abrogate such rule change if it appears
to the Commission that such action is
necessary or appropriate in the public
interest, for the protection of investors,
or otherwise in furtherance of the
purposes of the Act.
IV. Solicitation of Comments
Interested persons are invited to
submit written data, views, and
arguments concerning the foregoing,
including whether the proposed rule
change is consistent with the Act.
Comments may be submitted by any of
the following methods:
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an e-mail to rulecomments@sec.gov. Please include File
Number SR–CBOE–2008–104 on the
subject line.
Paper Comments
• Send paper comments in triplicate
to Secretary, Securities and Exchange
Commission, 100 F Street, NE.,
Washington DC 20549–1090.
All submissions should refer to File
Number SR–CBOE–2008–104. This file
number should be included on the
subject line if e-mail is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for inspection and copying in
the Commission’s Public Reference
Room, 100 F Street, NE., Washington,
DC 20549, on official business days
between the hours of 10 a.m. and 3 p.m.
Copies of such filing also will be
available for inspection and copying at
the principal office of the Exchange. All
comments received will be posted
without change; the Commission does
not edit personal identifying
information from submissions. You
should submit only information that
you wish to make available publicly. All
submissions should refer to File No.
SR–CBOE–2008–104 and should be
submitted on or before October 31,
2008.
For the Commission, by the Division of
Trading and Markets, pursuant to delegated
authority.14
Florence E. Harmon,
Acting Secretary.
[FR Doc. E8–24120 Filed 10–9–08; 8:45 am]
BILLING CODE 8011–01–P
SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–58738; File No. SR–FINRA–
2008–013]
Self-Regulatory Organizations;
Financial Industry Regulatory
Authority, Inc.; Notice of Filing of
Amendment No. 1 and Order Granting
Accelerated Approval of Proposed
Rule Change as Modified by
Amendment No. 1 Relating to
Amending NASD Rule 2220 (Options
Communications With the Public)
October 6, 2008.
I. Introduction
On April 7, 2008, the Financial
Industry Regulatory Authority, Inc.
(‘‘FINRA’’) (f/k/a National Association
of Securities Dealers, Inc. (‘‘NASD’’))
filed with the Securities and Exchange
Commission (‘‘SEC’’ or ‘‘Commission’’)
a proposed rule change pursuant to
Section 19(b)(1) of the Securities
Exchange Act of 1934 (‘‘Act’’) 1 and Rule
19b–4 thereunder.2 Notice of the
14 17
12 15
U.S.C. 78s(b)(3)(A).
13 17 CFR 240.19b–4(f)(2).
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60371
CFR 200.30–3(a)(12).
U.S.C. 78s(b)(1).
2 17 CFR 240.19b–4.
1 15
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proposal was published for comment in
the Federal Register on May 2, 2008. 3
The Commission received one comment
letter in response to the proposed rule
change.4 On September 16, 2008, FINRA
filed Amendment No. 1 to the proposed
rule change (‘‘Amendment No. 1’’).5
This order provides notice of the
proposed rule change, as modified by
Amendment No. 1, and approves the
proposed rule change, as amended, on
an accelerated basis.
II. Description
Background
FINRA and other SROs have sought to
modernize their rules concerning
options communications with the
public. One of the goals of this rule
modernization is to make the rules on
options communications consistent
with the general rules on
communications with the public. To
this end, FINRA proposes to: (1) Use, to
the extent appropriate, the same
terminology and definitions as in its
general communications rules; (2) make
the requirements for principal review of
correspondence concerning options the
same as for correspondence generally;
and (3) update the standards on the
content of communications that precede
the delivery of the options disclosure
document (‘‘ODD’’). A discussion of the
specific changes is provided below.
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NASD Rule 2220(a) Definitions
The proposed rule change would
amend the definitions in NASD Rule
2220(a) to adopt (and classify
collectively as ‘‘options
communications’’) definitions of
‘‘advertisement,’’ ‘‘sales literature,’’
‘‘independently prepared reprint,’’
‘‘correspondence,’’ ‘‘institutional sales
material,’’ and ‘‘public appearance’’ 6
that are consistent with those terms as
they are defined in FINRA’s general
3 See Securities Exchange Act Release No. 57720
(April 25, 2008), 73 FR 24332 (May 2, 2008) (SR–
FINRA–2008–013) (notice).
4 See letter from Melissa MacGregor, Vice
President and Assistant General Counsel, Securities
Industry and Financial Markets Association
(‘‘SIFMA’’), dated May 22, 2008.
5 Amendment No. 1 responds to the issues raised
in the comment letter and proposes to amend the
rule text to reflect certain rule changes that have
already taken effect, and to change the term
‘‘Registered Options and Security Futures
Principal’’ to ‘‘Registered Options Principal,’’ as
discussed in further detail in the section titled
‘‘Amended Proposal’’ below.
6 Options communications that qualify as public
appearances (e.g., seminars, radio, forums) may also
qualify as other forms of options communications
(e.g., advertisements, sales literature). For example,
the writing of a print media article would generally
qualify as both an advertisement and a public
appearance. Seminar scripts, handouts, slides, or
other visual presentations would also generally be
deemed to be sales literature.
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advertising rules—NASD Rule 2210
(Communications with the Public) and
NASD Rule 2211 (Institutional Sales
Material and Correspondence).7 With
respect to the definition of ‘‘sales
literature,’’ the proposed rule change
also would make clear that worksheet
templates, which are commonly used in
the marketing of options, are included
within the definition of sales literature.8
The proposed rule change also would
adopt the definition of ‘‘existing retail
customer’’ set forth in NASD Rule
2211.9
In addition, the proposed rule change
would eliminate NASD Rule 2220’s
current definition of ‘‘educational
material,’’ which is a term unique to
options communications.
Communications that would previously
have been considered ‘‘educational
material’’ would now be classified as
either ‘‘advertisements’’ or ‘‘sales
literature.’’ This approach also would
allow FINRA members to continue to
create educational material concerning
options, while at the same time
providing members with greater
flexibility in designing such materials.
The proposed rule change would also
adopt the definition of ‘‘options’’ as
defined in NASD Rule 2860(a)
(Options), FINRA’s general rule
governing members’ conduct when
engaging in options activity. NASD Rule
2220 currently does not have a
definition for the term ‘‘options.’’
Adopting NASD Rule 2860’s definition
of that term would not only clarify the
meaning of ‘‘options’’ as it is used in
NASD Rule 2220, it would also promote
consistency between the two rules.
Additionally, the proposed rule
change would define the term
‘‘standardized option’’ for purposes of
NASD Rule 2220 to mean any option
contract issued, or subject to issuance,
by The Options Clearing Corporation
(‘‘OCC’’), that has standardized terms for
the strike price, expiration date, and
amount of the underlying security, and
is traded on a national securities
exchange registered pursuant to Section
6(a) of the Act. FINRA proposed this
definition to help members understand
the meaning of this term as it is used in
proposed NASD Rule 2220(d)(1), which
details the standards applicable to
communications regarding standardized
7 See NASD Rule 2210(a)(1), (2), (5) & (6)(A);
NASD Rule 2211(a)(1), and (2).
8 The definition of ‘‘sales literature’’ in NASD
Rule 2210(a)(2) includes many examples but does
not include worksheets. In view of that fact that
other SROs’ definitions of ‘‘sales literature’’ include
‘‘worksheets,’’ FINRA has expressly included
‘‘worksheet templates’’ in the definition of sales
literature in proposed Rule 2220(a)(1)(B) to ensure
consistency and avoid any ambiguity.
9 See Rule NASD 2211(a)(4).
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options exempted under SEC Rule 238
under the Securities Act of 1933
(‘‘Securities Act’’) that are used prior to
delivery of the ODD, and to
communications regarding options not
exempted under SEC Rule 238 that are
used prior to delivery of a prospectus
that meets the requirements of Section
10(a) of the Securities Act.
Finally, the proposed rule change
would define ‘‘options disclosure
document’’ as having the same meaning
as the definition of the term ‘‘disclosure
document’’ defined in NASD Rule
2860.10 FINRA believes that having a
specific definition of ‘‘options
disclosure document’’ would assist
members in correctly understanding and
applying the proposed rule changes.
NASD Rule 2220(b) Approval by
Registered Options Principal 11 and
Recordkeeping
The proposed rule change would
remove the outdated term ‘‘educational
material’’ in the requirement in NASD
Rule 2220(b) to have an options
principal approve prior to use certain
options communications and would add
‘‘independently prepared reprints’’ to
the types of options communications
that require pre-use approval by an
options principal. The proposed rule
change would also exclude ‘‘completed
worksheets’’ from those materials
requiring approval of an options
principal. Because the definition of
‘‘sales literature’’ includes ‘‘worksheet
templates’’ this exclusion would clarify
that only the templates, and not each
subsequent worksheet with data, is
required to be approved by an options
principal.
In addition, the proposed rule change
would include new requirements for
principal review of correspondence in
NASD Rule 2220(b) that are consistent
with recently amended correspondence
principal approval requirements in
NASD Rule 2211.12 As noted
previously, because Rule NASD 2220
currently does not have a definition of
correspondence, the proposed rule
change would incorporate NASD Rule
2211’s definition of ‘‘correspondence,’’
which classifies correspondence as any
written letter or electronic mail message
distributed by a member to one or more
of its existing retail customer and to
fewer than 25 prospective retail
customers within any 30 calendar-day
10 See
NASD Rule 2860(b)(2)(T).
discussed in the section titled ‘‘Amended
Proposal’’ below, FINRA is proposing to change the
term ‘‘Registered Options and Security Futures
Principal’’ to ‘‘Registered Options Principal.’’
12 See Securities Exchange Act Release No. 54217
(July 26, 2006), 71 F.R. 43831 (August 2, 2006) (SR–
NASD–2006–011) (approval order).
11 As
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period.13 Pursuant to the proposed rule
change, correspondence would not need
to be approved by a Registered Options
Principal prior to use, unless such
correspondence is distributed to 25 or
more existing retail customers within
any 30 calendar-day period and makes
any financial or investment
recommendation or otherwise promotes
a product or service of the member. Also
consistent with NASD Rule 2210, any
written letters, emails, or instant
messages to 25 or more prospective
retail customers within any 30 calendarday period would be deemed sales
literature, which would have to be
approved prior to use by a Registered
Options Principal.14 Finally, as with
NASD Rule 2210, the proposed rule
change would make clear that all
correspondence concerning options is
subject to NASD Rule 3010(d)’s
supervision and review requirements.
The proposed rule change would also
include new requirements for principal
review of institutional sales material in
NASD Rule 2220(b)(3) that are
consistent with the principal review
requirements for general institutional
sales material in NASD Rule 2211. As
noted previously, because NASD Rule
2220 does not have a definition of
institutional sales material, the
proposed rule change would incorporate
NASD Rule 2211’s definition of
‘‘institutional sales material,’’ which
classifies institutional sales material as
any communication that is distributed
or made available only to institutional
customers.15 Pursuant to the proposed
rule change, each member would be
required to establish written procedures
that are appropriate for its business size,
structure, and customers for the review
by a Registered Options Principal of
institutional sales material used by the
member and its registered
representatives as described in NASD
Rule 2211(b)(1)(B).16
13 Previously, such material would have been
examined to determine whether it should be
considered an advertisement, sales literature, or
educational material.
14 See NASD Notice to Members 06–45 (August
2006). FINRA anticipates that other SROs will
adopt similar standards to FINRA.
15 Previously, such material would have been
examined to determine whether it should be
considered an advertisement, sales literature or
educational material.
16 NASD Rule 2211(b)(1)(B) requires such
procedures to be in writing and be designed to
reasonably supervise each registered representative.
Where such procedures do not require review of all
institutional sales material prior to use or
distribution, they must include provision for the
education and training of associated persons as to
the firm’s procedures governing institutional sales
material, documentation of such education and
training, and surveillance and follow-up to ensure
that such procedures are implemented and adhered
to. Evidence that these supervisory procedures have
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The proposed rule change also would
require that a member retain copies of
the options communications in
accordance with Rule 17a–4 under the
Act. Additionally, a member would be
required to retain the names of the
persons who prepared the
communications and the source of any
recommendations contained in the
communications and keep them in the
form and for the time period required
for options communications required in
Rule 17a–4 under the Act.
NASD Rule 2220(c) FINRA Approval
Requirements and Review Procedures
Currently, NASD Rule 2220(c)(1)
requires members to submit all options
advertisements and educational material
to FINRA’s Advertising Regulation
Department (the ‘‘Department’’) for
approval at least ten days prior to use
(or such shorter period as FINRA may
allow) but does not require members to
submit sales literature. The effect has
been that widely disseminated
communications (i.e., advertisements
and educational material) used prior to
delivery of the ODD are filed for
approval while more targeted
communications (i.e., sales literature, as
previously defined) that must be
preceded or accompanied by the ODD
are exempted from filing. FINRA
intends to follow a similar approach in
the proposed rule change.
Communications concerning
standardized options that are likely to
be widely disseminated such as
advertisements, sales literature (as
newly defined), and independently
prepared reprints would be subject to
filing under the proposed rule change.
In contrast, more targeted
communications—generally
correspondence—that will be used once
the applicable ODD or prospectus has
been delivered would continue to be
exempt from the filing requirements. In
addition, as discussed below,
communications used prior to the
delivery of the ODD or prospectus
would be subject to the more stringent
content standards in subparagraph
(d)(1). The proposed rule change would
also modify existing rule text to clarify
that the filing must occur at least ten
calendar days prior to use (or such
shorter period as the Department may
allow in particular instances).
The proposed rule change would
delete NASD Rule 2220(c)(5), which
prohibits the distribution of any written
material, except as described in
subparagraphs (d)(2)(B) and (C),
been implemented and carried out must be
maintained and made available to FINRA upon
request.
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60373
respecting options to any person who
had not previously or
contemporaneously received one or
more current options disclosure
documents. This requirement would be
subsumed into proposed NASD Rule
2220(d)(1) which would establish the
standards for communications that may
be used prior to delivery of the options
disclosure document or prospectus.
NASD Rule 2220(d) Standards
Applicable to Communications
The proposed rule change would
make several amendments to the
standards applicable to options
communications contained in NASD
Rule 2220(d). First, new NASD Rule
2220(d)(1) would clarify and update the
standards limiting the content of
communications regarding standardized
options, as that term is defined and
discussed earlier in the proposed rule
change. Specifically, proposed new
NASD Rule 2220(d)(1)(A) would
provide that communications regarding
standardized options exempted under
SEC Rule 238 under the Securities Act
that are used prior to delivery of the
ODD must be limited to general
descriptions of the options being
discussed. This could include a brief
description of options, including a
statement that identifies registered
clearing agencies for options and a brief
description of the general attributes and
method of operation of the exchanges on
which such options are traded,
including a discussion of how an option
is priced. In addition, such options
communications would be required to
include contact information for
obtaining a copy of the ODD, but could
not contain recommendations or past or
projected performance figures,
including annualized rates of return, or
names of specific securities. These
options communications could also
include any statement required by any
state law and administrative authority
as well as any advertising designs and
devices, provided such material is not
misleading.
Second, proposed new NASD Rule
2220(d)(1)(B) would provide that
options communications regarding
options not exempted under SEC Rule
238 that are used prior to delivery of a
prospectus that meets the requirements
of the Securities Act Section 10(a) must
conform to SEC Rule 134 or 134a under
the Securities Act, as applicable.
Third, the proposed rule change
would broaden NASD Rule 2220(d)(2),
which prohibits hedge clauses or
disclaimers that are not legible, attempt
to disclaim responsibility, or are
otherwise inconsistent, by deleting
references to disclaimers and the
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outdated term ‘‘hedge clauses’’ and
instead generally prohibiting the use of
illegible, misleading, or inconsistent
cautionary statements or caveats.
Fourth, the proposed rule change
would require all options
communications, with the exception of
institutional sales material, to include a
statement that supporting
documentation for any claims
(including any claims made on behalf of
options programs or the options
expertise of sales persons), comparison,
recommendations, statistics, or other
technical data, will be supplied upon
request. Currently, NASD Rule
2220(d)(2)(D) only requires sales
literature to include this statement.
Fifth, the proposed rule change would
except institutional sales materials from
being required to include the existing
required disclosure that options are not
suitable for all investors. This
disclaimer appears unnecessary in
institutional sales material because, for
purposes of this provision, institutions
are viewed to be sufficiently
sophisticated to be aware that options
are not suitable for all investors.
Sixth, proposed changes to NASD
Rules 2220(d)(3) and (d)(4) would
permit projected and historical
performance figures in any options
communications. Currently, only
communications defined as sales
literature may contain this
information.17 The proposed rule
change also would require all such
communications regarding standardized
options to be preceded or accompanied
by the ODD. In addition, all relevant
costs would be required to be disclosed
and reflected in the projections.
Seventh, the proposed rule change
would amend Rule NASD 2220(d)(6) to
provide that any violation by a member
or associated person of any rule or
requirement of the SEC or any rule of
the Securities Investor Protection
Corporation applicable to member
communications regarding options will
be deemed a violation of NASD Rule
2220. This approach is consistent with
NASD Rule 2210.18
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General Technical Amendments to
NASD Rule 2220
The proposed rule change also would
delete and update outdated rule
language identified by the Options Self
Regulatory Council and the
subcommittee assigned to update the
SROs’ options communications rules. In
particular, the proposed rule change
would replace references throughout
17 See
18 See
Rule NASD 2220(d)(2)(D)(ii).
Rule 2210(e).
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NASD Rule 2220 to ‘‘material’’ with the
term ‘‘communications.’’
FINRA believes that the proposed rule
change will better address the needs for
regulating current options
communications practices and promote
consistency across SROs. After these
proposed changes are filed with the
SEC, FINRA and other SROs will begin
work on updating the Guidelines for
Options Communications.19
Amendment No. 1
In addition, FINRA is proposing
several technical changes to reflect
recently approved changes in the
current rule text and to change the term
‘‘Registered Options and Security
Futures Principal’’ to ‘‘Registered
Options Principal.’’ The term Registered
Options Principal (‘‘ROP’’) was recently
changed to Registered Options and
Security Futures Principal (‘‘ROSFP’’).20
However, FINRA believes that the
change to ROSFP has generated
confusion among the members and
believes that reverting to ROP will
alleviate these issues. In addition,
FINRA believes that using the term ROP
would promote consistency with the
rules of options exchanges, all of which
use the term ROP.21
III. Comment Letter
The Commission received one
comment letter from SIFMA in response
to the proposed rule change.22 FINRA
responded to this comment letter in
Amendment No. 1.
In general, SIFMA supported the
proposed rule change noting, among
other things, that it was better aligned
with the other FINRA communications
rules.23 Most of SIFMA’s substantive
comments addressed the requirements
in NASD Rule 2860 (Options) to deliver
the Options Disclosure Document
(‘‘ODD’’) and recent supplements
thereto.24 FINRA stated that these
comments, which include a request to
consider a ‘‘notice-equals-delivery’’
standard for ODD supplements, are
outside the scope of the proposed rule
19 The Guidelines for Options Communications is
an industry-wide publication prepared by FINRA
and the options exchanges. The Guidelines explain
the SROs’ options communications rules and
interpretations, address frequently asked questions
and common problems, and provide a framework
for informative and effective communications with
the public.
20 See Securities Exchange Act Release No. 57775
(May 5, 2008), 73 FR 26453 (May 9, 2008) (SRFINRA–2007–035).
21 See Securities Exchange Act Release No. 58333
(August 8, 2008); 73 FR 47991 (August 15, 2008)
(SR-FINRA–2008–032) (proposing the same term
change for related options rules).
22 See supra, note 4.
23 See SIFMA letter.
24 Id.
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change, which is limited to NASD Rule
2220, and therefore, are not addressed
in this filing.
With respect to the proposed rule
change, SIFMA opposed limitations on
the types of options communications
that can be made prior to delivery of the
ODD because all customers must receive
the ODD at or prior to the time an
options account is opened.25 SIFMA
stated that the requirement to distribute
the ODD prior to certain types of
options communications is unnecessary
and duplicative, and limits firms to
sending prospective customers
generalized materials that do not
provide the necessary information for
analyzing potential options
investments.26
FINRA stated in its response, that this
issue was considered by FINRA and
other SROs governing options prior to
filing the proposed rule change. FINRA
indicated that the subsequent delivery
of the ODD would not aid an investor
in understanding or evaluating options
communications, and therefore decided
to maintain the existing limitations on
the types of options communications
that may precede delivery of the ODD.
FINRA noted that delivery of the ODD
can be effected by a hyperlink to the
ODD, so the requirement that the ODD
either precede or accompany these
options communications poses virtually
no burden with respect to electronic
communications that would be
considered sales literature or
advertisements.27
SIFMA also opposed the requirement
to deliver the full text of the ODD to
prospective customers during a seminar
25 Id.
26 Id.
27 The SEC’s 1995 and 1996 releases on the use
of electronic media for delivery of information
provide that a hyperlink contained in sales
literature is sufficient for electronic delivery of a
prospectus (or other required information) as it is
analogous to an investor’s selecting an envelope
containing a paper prospectus and sales literature
from a display at an office of a broker-dealer. See
Securities Act Release No. 7233 (October 6, 1995);
60 FR 53458 (October 13, 1995); see also Securities
Act Release No. 7288 (May 9, 1996); 61 FR 24644,
n.16 (May 15, 1996) (recognizing that the ability to
jump via hyperlink from the sales literature to view
and download the prospectus would be sufficient
to comply with Securities Act Section 5(b) requiring
sales literature to be preceded or accompanied by
a final prospectus).
Delivery of the ODD for purposes of NASD Rule
2860(b)(11) also can be satisfied by a hyperlink to
the ODD, subject to the limitations set forth in the
SEC’s 1995 and 1996 releases. See Notice to
Members 98–03 (January 1998) (members may
electronically transmit documents that they are
required or permitted to furnish to customers under
NASD Rules, including the delivery of the ODD
required by NASD Rule 2860(b)(11)); see also
Securities Exchange Act Release No. 39356
(November 25, 1997); 62 FR 64421 (December 5,
1997) (order approving Notice to Members 98–03).
E:\FR\FM\10OCN1.SGM
10OCN1
Federal Register / Vol. 73, No. 198 / Friday, October 10, 2008 / Notices
or a similar in-person meeting.28 SIFMA
suggested that instead of providing the
full ODD, firms should provide
information on how to access the
ODD.29 FINRA responded by stating that
the requirement to deliver the ODD to
prospective customers during a seminar
or in-person meeting should be
maintained as it also poses virtually no
burden and makes the disclosures to a
prospective customer as accessible as
other forms of options communications.
mstockstill on PROD1PC66 with NOTICES
IV. Discussion and Findings
After careful review of the proposed
rule change, the comment letter and
FINRA’s response to the comment letter,
the Commission finds that the proposed
rule change is consistent with the
requirements of the Act, and the rules
and regulations thereunder that are
applicable to a national securities
association.30 In particular, the
Commission believes that the proposed
rule change is consistent with the
provisions of Section 15A(b)(6) of the
Act,31 which requires, among other
things, that FINRA rules be designed to
prevent fraudulent and manipulative
acts and practices, to promote just and
equitable principles of trade, and, in
general, to protect investors and the
public interest. The Commission
believes that the proposed rule change
would provide the investing public with
options communications rules that are
designed to provide appropriate
safeguards and greater clarity by
promoting harmonization between
FINRA’s and other SROs’ options
communications rules.
The Commission also finds good
cause to approve the proposed rule
change, as modified by Amendment No.
1, prior to the thirtieth day after the date
of publication of notice of filing of the
amendment in the Federal Register. The
proposed rule change was published in
the Federal Register on May 2, 2008.32
FINRA submitted Amendment No. 1 in
response to comments received on the
proposed rule change and to reflect
recently approved changes to the rule
text. Amendment No. 1 does not
materially modify the scope of the
proposed rule change as published in
the Federal Register. The Commission
believes that approving Amendment No.
1 will simplify firms’ compliance, and
is consistent with the public interest
and the investor protection goals of the
28 See
SIFMA letter.
29 Id.
30 In
approving this proposal, the Commission has
considered the proposed rule’s impact on
efficiency, competition and capital formation. See
15 U.S.C. 78c(f).
31 15 U.S.C. 78o–3(b)(6).
32 See supra note 3.
VerDate Aug<31>2005
20:11 Oct 09, 2008
Jkt 217001
Act. Finally, the Commission finds that
it is in the public interest to approve the
proposed rule change as soon as
possible to expedite its implementation.
Accordingly, the Commission believes
good cause exists, consistent with
Section 19(b)(2) of the Act 33 to approve
the proposed rule change, as modified
by Amendment No. 1, on an accelerated
basis.
VI. Solicitation of Comments
Interested persons are invited to
submit written data, views and
arguments concerning the foregoing,
including whether the proposed rule
change is consistent with the Act.
Comments may be submitted by any of
the following methods:
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an e-mail to rulecomments@sec.gov. Please include File
Number SR–FINRA–2008–013 on the
subject line.
Paper Comments
• Send paper comments in triplicate
to Secretary, Securities and Exchange
Commission, 100 F Street, NE.,
Washington, DC 20549–1090.
All submissions should refer to File
Number SR–FINRA–2008–013. This file
number should be included on the
subject line if e-mail is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for inspection and copying in
the Commission’s Public Reference
Room,100 F Street, NE., Washington, DC
20549, on official business days
between the hours of 10 a.m. and 3 p.m.
Copies of such filing also will be
available for inspection and copying at
the principal office of FINRA. All
comments received will be posted
without change; the Commission does
not edit personal identifying
information from submissions. You
33 15
PO 00000
U.S.C. 78s(b)(2).
Frm 00148
Fmt 4703
Sfmt 4703
60375
should submit only information that
you wish to make available publicly. All
submissions should refer to File
Number SR–FINRA–2008–013 and
should be submitted on or before
October 31, 2008.
V. Conclusion
It is therefore ordered, pursuant to
Section 19(b)(2) of the Act,34 that the
proposed rule change (SR–FINRA–
2008–013), as modified by Amendment
No. 1, be, and hereby is, approved on an
accelerated basis.
For the Commission, by the Division of
Trading and Markets, pursuant to delegated
authority.35
Florence E. Harmon,
Acting Secretary.
[FR Doc. E8–24121 Filed 10–9–08; 8:45 am]
BILLING CODE 8011–01–P
SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–58733; File No. SR–Phlx–
2008–67]
Self-Regulatory Organizations; Notice
of Filing and Immediate Effectiveness
of Proposed Rule Change by the
NASDAQ OMX PHLX, Inc. Relating to
Clarification Regarding CapitalizationWeighting of Indexes
October 3, 2008.
Pursuant to Section 19(b)(1) of the
Securities Exchange Act of 1934
(‘‘Act’’)1 and Rule 19b–4 thereunder,2
notice is hereby given that on
September 29, 2008, the NASDAQ OMX
PHLX, Inc. (‘‘Phlx’’ or ‘‘Exchange’’),
filed with the Securities and Exchange
Commission (‘‘Commission’’) the
proposed rule change as described in
Items I and II below, which Items have
been prepared by the Exchange. Phlx
filed the proposal pursuant to Section
19(b)(3)(A) of the Act3 and Rule 19b–
4(f)(6) thereunder,4 which renders the
proposal effective upon filing with the
Commission. The Commission is
publishing this notice to solicit
comments on the proposed rule change
from interested persons.
I. Self-Regulatory Organization’s
Statement of the Terms of Substance of
the Proposed Rule Change
The Exchange, pursuant to Section
19(b)(1) of the Act5 and Rule 19b–4
34 15
U.S.C. 78s(b)(2).
CFR 200.30–3(a)(12).
1 15 U.S.C. 78s(b)(1).
2 17 CFR 240.19b–4.
3 15 U.S.C. 78s(b)(3)(A).
4 17 CFR 240.19b–4(f)(6).
5 15 U.S.C. 78s(b)(1).
35 17
E:\FR\FM\10OCN1.SGM
10OCN1
Agencies
[Federal Register Volume 73, Number 198 (Friday, October 10, 2008)]
[Notices]
[Pages 60371-60375]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E8-24121]
-----------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
[Release No. 34-58738; File No. SR-FINRA-2008-013]
Self-Regulatory Organizations; Financial Industry Regulatory
Authority, Inc.; Notice of Filing of Amendment No. 1 and Order Granting
Accelerated Approval of Proposed Rule Change as Modified by Amendment
No. 1 Relating to Amending NASD Rule 2220 (Options Communications With
the Public)
October 6, 2008.
I. Introduction
On April 7, 2008, the Financial Industry Regulatory Authority, Inc.
(``FINRA'') (f/k/a National Association of Securities Dealers, Inc.
(``NASD'')) filed with the Securities and Exchange Commission (``SEC''
or ``Commission'') a proposed rule change pursuant to Section 19(b)(1)
of the Securities Exchange Act of 1934 (``Act'') \1\ and Rule 19b-4
thereunder.\2\ Notice of the
[[Page 60372]]
proposal was published for comment in the Federal Register on May 2,
2008. \3\ The Commission received one comment letter in response to the
proposed rule change.\4\ On September 16, 2008, FINRA filed Amendment
No. 1 to the proposed rule change (``Amendment No. 1'').\5\ This order
provides notice of the proposed rule change, as modified by Amendment
No. 1, and approves the proposed rule change, as amended, on an
accelerated basis.
---------------------------------------------------------------------------
\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
\3\ See Securities Exchange Act Release No. 57720 (April 25,
2008), 73 FR 24332 (May 2, 2008) (SR-FINRA-2008-013) (notice).
\4\ See letter from Melissa MacGregor, Vice President and
Assistant General Counsel, Securities Industry and Financial Markets
Association (``SIFMA''), dated May 22, 2008.
\5\ Amendment No. 1 responds to the issues raised in the comment
letter and proposes to amend the rule text to reflect certain rule
changes that have already taken effect, and to change the term
``Registered Options and Security Futures Principal'' to
``Registered Options Principal,'' as discussed in further detail in
the section titled ``Amended Proposal'' below.
---------------------------------------------------------------------------
II. Description
Background
FINRA and other SROs have sought to modernize their rules
concerning options communications with the public. One of the goals of
this rule modernization is to make the rules on options communications
consistent with the general rules on communications with the public. To
this end, FINRA proposes to: (1) Use, to the extent appropriate, the
same terminology and definitions as in its general communications
rules; (2) make the requirements for principal review of correspondence
concerning options the same as for correspondence generally; and (3)
update the standards on the content of communications that precede the
delivery of the options disclosure document (``ODD''). A discussion of
the specific changes is provided below.
NASD Rule 2220(a) Definitions
The proposed rule change would amend the definitions in NASD Rule
2220(a) to adopt (and classify collectively as ``options
communications'') definitions of ``advertisement,'' ``sales
literature,'' ``independently prepared reprint,'' ``correspondence,''
``institutional sales material,'' and ``public appearance'' \6\ that
are consistent with those terms as they are defined in FINRA's general
advertising rules--NASD Rule 2210 (Communications with the Public) and
NASD Rule 2211 (Institutional Sales Material and Correspondence).\7\
With respect to the definition of ``sales literature,'' the proposed
rule change also would make clear that worksheet templates, which are
commonly used in the marketing of options, are included within the
definition of sales literature.\8\ The proposed rule change also would
adopt the definition of ``existing retail customer'' set forth in NASD
Rule 2211.\9\
---------------------------------------------------------------------------
\6\ Options communications that qualify as public appearances
(e.g., seminars, radio, forums) may also qualify as other forms of
options communications (e.g., advertisements, sales literature). For
example, the writing of a print media article would generally
qualify as both an advertisement and a public appearance. Seminar
scripts, handouts, slides, or other visual presentations would also
generally be deemed to be sales literature.
\7\ See NASD Rule 2210(a)(1), (2), (5) & (6)(A); NASD Rule
2211(a)(1), and (2).
\8\ The definition of ``sales literature'' in NASD Rule
2210(a)(2) includes many examples but does not include worksheets.
In view of that fact that other SROs' definitions of ``sales
literature'' include ``worksheets,'' FINRA has expressly included
``worksheet templates'' in the definition of sales literature in
proposed Rule 2220(a)(1)(B) to ensure consistency and avoid any
ambiguity.
\9\ See Rule NASD 2211(a)(4).
---------------------------------------------------------------------------
In addition, the proposed rule change would eliminate NASD Rule
2220's current definition of ``educational material,'' which is a term
unique to options communications. Communications that would previously
have been considered ``educational material'' would now be classified
as either ``advertisements'' or ``sales literature.'' This approach
also would allow FINRA members to continue to create educational
material concerning options, while at the same time providing members
with greater flexibility in designing such materials.
The proposed rule change would also adopt the definition of
``options'' as defined in NASD Rule 2860(a) (Options), FINRA's general
rule governing members' conduct when engaging in options activity. NASD
Rule 2220 currently does not have a definition for the term
``options.'' Adopting NASD Rule 2860's definition of that term would
not only clarify the meaning of ``options'' as it is used in NASD Rule
2220, it would also promote consistency between the two rules.
Additionally, the proposed rule change would define the term
``standardized option'' for purposes of NASD Rule 2220 to mean any
option contract issued, or subject to issuance, by The Options Clearing
Corporation (``OCC''), that has standardized terms for the strike
price, expiration date, and amount of the underlying security, and is
traded on a national securities exchange registered pursuant to Section
6(a) of the Act. FINRA proposed this definition to help members
understand the meaning of this term as it is used in proposed NASD Rule
2220(d)(1), which details the standards applicable to communications
regarding standardized options exempted under SEC Rule 238 under the
Securities Act of 1933 (``Securities Act'') that are used prior to
delivery of the ODD, and to communications regarding options not
exempted under SEC Rule 238 that are used prior to delivery of a
prospectus that meets the requirements of Section 10(a) of the
Securities Act.
Finally, the proposed rule change would define ``options disclosure
document'' as having the same meaning as the definition of the term
``disclosure document'' defined in NASD Rule 2860.\10\ FINRA believes
that having a specific definition of ``options disclosure document''
would assist members in correctly understanding and applying the
proposed rule changes.
---------------------------------------------------------------------------
\10\ See NASD Rule 2860(b)(2)(T).
---------------------------------------------------------------------------
NASD Rule 2220(b) Approval by Registered Options Principal \11\ and
Recordkeeping
---------------------------------------------------------------------------
\11\ As discussed in the section titled ``Amended Proposal''
below, FINRA is proposing to change the term ``Registered Options
and Security Futures Principal'' to ``Registered Options
Principal.''
---------------------------------------------------------------------------
The proposed rule change would remove the outdated term
``educational material'' in the requirement in NASD Rule 2220(b) to
have an options principal approve prior to use certain options
communications and would add ``independently prepared reprints'' to the
types of options communications that require pre-use approval by an
options principal. The proposed rule change would also exclude
``completed worksheets'' from those materials requiring approval of an
options principal. Because the definition of ``sales literature''
includes ``worksheet templates'' this exclusion would clarify that only
the templates, and not each subsequent worksheet with data, is required
to be approved by an options principal.
In addition, the proposed rule change would include new
requirements for principal review of correspondence in NASD Rule
2220(b) that are consistent with recently amended correspondence
principal approval requirements in NASD Rule 2211.\12\ As noted
previously, because Rule NASD 2220 currently does not have a definition
of correspondence, the proposed rule change would incorporate NASD Rule
2211's definition of ``correspondence,'' which classifies
correspondence as any written letter or electronic mail message
distributed by a member to one or more of its existing retail customer
and to fewer than 25 prospective retail customers within any 30
calendar-day
[[Page 60373]]
period.\13\ Pursuant to the proposed rule change, correspondence would
not need to be approved by a Registered Options Principal prior to use,
unless such correspondence is distributed to 25 or more existing retail
customers within any 30 calendar-day period and makes any financial or
investment recommendation or otherwise promotes a product or service of
the member. Also consistent with NASD Rule 2210, any written letters,
emails, or instant messages to 25 or more prospective retail customers
within any 30 calendar-day period would be deemed sales literature,
which would have to be approved prior to use by a Registered Options
Principal.\14\ Finally, as with NASD Rule 2210, the proposed rule
change would make clear that all correspondence concerning options is
subject to NASD Rule 3010(d)'s supervision and review requirements.
---------------------------------------------------------------------------
\12\ See Securities Exchange Act Release No. 54217 (July 26,
2006), 71 F.R. 43831 (August 2, 2006) (SR-NASD-2006-011) (approval
order).
\13\ Previously, such material would have been examined to
determine whether it should be considered an advertisement, sales
literature, or educational material.
\14\ See NASD Notice to Members 06-45 (August 2006). FINRA
anticipates that other SROs will adopt similar standards to FINRA.
---------------------------------------------------------------------------
The proposed rule change would also include new requirements for
principal review of institutional sales material in NASD Rule
2220(b)(3) that are consistent with the principal review requirements
for general institutional sales material in NASD Rule 2211. As noted
previously, because NASD Rule 2220 does not have a definition of
institutional sales material, the proposed rule change would
incorporate NASD Rule 2211's definition of ``institutional sales
material,'' which classifies institutional sales material as any
communication that is distributed or made available only to
institutional customers.\15\ Pursuant to the proposed rule change, each
member would be required to establish written procedures that are
appropriate for its business size, structure, and customers for the
review by a Registered Options Principal of institutional sales
material used by the member and its registered representatives as
described in NASD Rule 2211(b)(1)(B).\16\
---------------------------------------------------------------------------
\15\ Previously, such material would have been examined to
determine whether it should be considered an advertisement, sales
literature or educational material.
\16\ NASD Rule 2211(b)(1)(B) requires such procedures to be in
writing and be designed to reasonably supervise each registered
representative. Where such procedures do not require review of all
institutional sales material prior to use or distribution, they must
include provision for the education and training of associated
persons as to the firm's procedures governing institutional sales
material, documentation of such education and training, and
surveillance and follow-up to ensure that such procedures are
implemented and adhered to. Evidence that these supervisory
procedures have been implemented and carried out must be maintained
and made available to FINRA upon request.
---------------------------------------------------------------------------
The proposed rule change also would require that a member retain
copies of the options communications in accordance with Rule 17a-4
under the Act. Additionally, a member would be required to retain the
names of the persons who prepared the communications and the source of
any recommendations contained in the communications and keep them in
the form and for the time period required for options communications
required in Rule 17a-4 under the Act.
NASD Rule 2220(c) FINRA Approval Requirements and Review Procedures
Currently, NASD Rule 2220(c)(1) requires members to submit all
options advertisements and educational material to FINRA's Advertising
Regulation Department (the ``Department'') for approval at least ten
days prior to use (or such shorter period as FINRA may allow) but does
not require members to submit sales literature. The effect has been
that widely disseminated communications (i.e., advertisements and
educational material) used prior to delivery of the ODD are filed for
approval while more targeted communications (i.e., sales literature, as
previously defined) that must be preceded or accompanied by the ODD are
exempted from filing. FINRA intends to follow a similar approach in the
proposed rule change. Communications concerning standardized options
that are likely to be widely disseminated such as advertisements, sales
literature (as newly defined), and independently prepared reprints
would be subject to filing under the proposed rule change. In contrast,
more targeted communications--generally correspondence--that will be
used once the applicable ODD or prospectus has been delivered would
continue to be exempt from the filing requirements. In addition, as
discussed below, communications used prior to the delivery of the ODD
or prospectus would be subject to the more stringent content standards
in subparagraph (d)(1). The proposed rule change would also modify
existing rule text to clarify that the filing must occur at least ten
calendar days prior to use (or such shorter period as the Department
may allow in particular instances).
The proposed rule change would delete NASD Rule 2220(c)(5), which
prohibits the distribution of any written material, except as described
in subparagraphs (d)(2)(B) and (C), respecting options to any person
who had not previously or contemporaneously received one or more
current options disclosure documents. This requirement would be
subsumed into proposed NASD Rule 2220(d)(1) which would establish the
standards for communications that may be used prior to delivery of the
options disclosure document or prospectus.
NASD Rule 2220(d) Standards Applicable to Communications
The proposed rule change would make several amendments to the
standards applicable to options communications contained in NASD Rule
2220(d). First, new NASD Rule 2220(d)(1) would clarify and update the
standards limiting the content of communications regarding standardized
options, as that term is defined and discussed earlier in the proposed
rule change. Specifically, proposed new NASD Rule 2220(d)(1)(A) would
provide that communications regarding standardized options exempted
under SEC Rule 238 under the Securities Act that are used prior to
delivery of the ODD must be limited to general descriptions of the
options being discussed. This could include a brief description of
options, including a statement that identifies registered clearing
agencies for options and a brief description of the general attributes
and method of operation of the exchanges on which such options are
traded, including a discussion of how an option is priced. In addition,
such options communications would be required to include contact
information for obtaining a copy of the ODD, but could not contain
recommendations or past or projected performance figures, including
annualized rates of return, or names of specific securities. These
options communications could also include any statement required by any
state law and administrative authority as well as any advertising
designs and devices, provided such material is not misleading.
Second, proposed new NASD Rule 2220(d)(1)(B) would provide that
options communications regarding options not exempted under SEC Rule
238 that are used prior to delivery of a prospectus that meets the
requirements of the Securities Act Section 10(a) must conform to SEC
Rule 134 or 134a under the Securities Act, as applicable.
Third, the proposed rule change would broaden NASD Rule 2220(d)(2),
which prohibits hedge clauses or disclaimers that are not legible,
attempt to disclaim responsibility, or are otherwise inconsistent, by
deleting references to disclaimers and the
[[Page 60374]]
outdated term ``hedge clauses'' and instead generally prohibiting the
use of illegible, misleading, or inconsistent cautionary statements or
caveats.
Fourth, the proposed rule change would require all options
communications, with the exception of institutional sales material, to
include a statement that supporting documentation for any claims
(including any claims made on behalf of options programs or the options
expertise of sales persons), comparison, recommendations, statistics,
or other technical data, will be supplied upon request. Currently, NASD
Rule 2220(d)(2)(D) only requires sales literature to include this
statement.
Fifth, the proposed rule change would except institutional sales
materials from being required to include the existing required
disclosure that options are not suitable for all investors. This
disclaimer appears unnecessary in institutional sales material because,
for purposes of this provision, institutions are viewed to be
sufficiently sophisticated to be aware that options are not suitable
for all investors.
Sixth, proposed changes to NASD Rules 2220(d)(3) and (d)(4) would
permit projected and historical performance figures in any options
communications. Currently, only communications defined as sales
literature may contain this information.\17\ The proposed rule change
also would require all such communications regarding standardized
options to be preceded or accompanied by the ODD. In addition, all
relevant costs would be required to be disclosed and reflected in the
projections.
---------------------------------------------------------------------------
\17\ See Rule NASD 2220(d)(2)(D)(ii).
---------------------------------------------------------------------------
Seventh, the proposed rule change would amend Rule NASD 2220(d)(6)
to provide that any violation by a member or associated person of any
rule or requirement of the SEC or any rule of the Securities Investor
Protection Corporation applicable to member communications regarding
options will be deemed a violation of NASD Rule 2220. This approach is
consistent with NASD Rule 2210.\18\
---------------------------------------------------------------------------
\18\ See Rule 2210(e).
---------------------------------------------------------------------------
General Technical Amendments to NASD Rule 2220
The proposed rule change also would delete and update outdated rule
language identified by the Options Self Regulatory Council and the
subcommittee assigned to update the SROs' options communications rules.
In particular, the proposed rule change would replace references
throughout NASD Rule 2220 to ``material'' with the term
``communications.''
FINRA believes that the proposed rule change will better address
the needs for regulating current options communications practices and
promote consistency across SROs. After these proposed changes are filed
with the SEC, FINRA and other SROs will begin work on updating the
Guidelines for Options Communications.\19\
---------------------------------------------------------------------------
\19\ The Guidelines for Options Communications is an industry-
wide publication prepared by FINRA and the options exchanges. The
Guidelines explain the SROs' options communications rules and
interpretations, address frequently asked questions and common
problems, and provide a framework for informative and effective
communications with the public.
---------------------------------------------------------------------------
Amendment No. 1
In addition, FINRA is proposing several technical changes to
reflect recently approved changes in the current rule text and to
change the term ``Registered Options and Security Futures Principal''
to ``Registered Options Principal.'' The term Registered Options
Principal (``ROP'') was recently changed to Registered Options and
Security Futures Principal (``ROSFP'').\20\ However, FINRA believes
that the change to ROSFP has generated confusion among the members and
believes that reverting to ROP will alleviate these issues. In
addition, FINRA believes that using the term ROP would promote
consistency with the rules of options exchanges, all of which use the
term ROP.\21\
---------------------------------------------------------------------------
\20\ See Securities Exchange Act Release No. 57775 (May 5,
2008), 73 FR 26453 (May 9, 2008) (SR-FINRA-2007-035).
\21\ See Securities Exchange Act Release No. 58333 (August 8,
2008); 73 FR 47991 (August 15, 2008) (SR-FINRA-2008-032) (proposing
the same term change for related options rules).
---------------------------------------------------------------------------
III. Comment Letter
The Commission received one comment letter from SIFMA in response
to the proposed rule change.\22\ FINRA responded to this comment letter
in Amendment No. 1.
---------------------------------------------------------------------------
\22\ See supra, note 4.
---------------------------------------------------------------------------
In general, SIFMA supported the proposed rule change noting, among
other things, that it was better aligned with the other FINRA
communications rules.\23\ Most of SIFMA's substantive comments
addressed the requirements in NASD Rule 2860 (Options) to deliver the
Options Disclosure Document (``ODD'') and recent supplements
thereto.\24\ FINRA stated that these comments, which include a request
to consider a ``notice-equals-delivery'' standard for ODD supplements,
are outside the scope of the proposed rule change, which is limited to
NASD Rule 2220, and therefore, are not addressed in this filing.
---------------------------------------------------------------------------
\23\ See SIFMA letter.
\24\ Id.
---------------------------------------------------------------------------
With respect to the proposed rule change, SIFMA opposed limitations
on the types of options communications that can be made prior to
delivery of the ODD because all customers must receive the ODD at or
prior to the time an options account is opened.\25\ SIFMA stated that
the requirement to distribute the ODD prior to certain types of options
communications is unnecessary and duplicative, and limits firms to
sending prospective customers generalized materials that do not provide
the necessary information for analyzing potential options
investments.\26\
---------------------------------------------------------------------------
\25\ Id.
\26\ Id.
---------------------------------------------------------------------------
FINRA stated in its response, that this issue was considered by
FINRA and other SROs governing options prior to filing the proposed
rule change. FINRA indicated that the subsequent delivery of the ODD
would not aid an investor in understanding or evaluating options
communications, and therefore decided to maintain the existing
limitations on the types of options communications that may precede
delivery of the ODD. FINRA noted that delivery of the ODD can be
effected by a hyperlink to the ODD, so the requirement that the ODD
either precede or accompany these options communications poses
virtually no burden with respect to electronic communications that
would be considered sales literature or advertisements.\27\
---------------------------------------------------------------------------
\27\ The SEC's 1995 and 1996 releases on the use of electronic
media for delivery of information provide that a hyperlink contained
in sales literature is sufficient for electronic delivery of a
prospectus (or other required information) as it is analogous to an
investor's selecting an envelope containing a paper prospectus and
sales literature from a display at an office of a broker-dealer. See
Securities Act Release No. 7233 (October 6, 1995); 60 FR 53458
(October 13, 1995); see also Securities Act Release No. 7288 (May 9,
1996); 61 FR 24644, n.16 (May 15, 1996) (recognizing that the
ability to jump via hyperlink from the sales literature to view and
download the prospectus would be sufficient to comply with
Securities Act Section 5(b) requiring sales literature to be
preceded or accompanied by a final prospectus).
Delivery of the ODD for purposes of NASD Rule 2860(b)(11) also
can be satisfied by a hyperlink to the ODD, subject to the
limitations set forth in the SEC's 1995 and 1996 releases. See
Notice to Members 98-03 (January 1998) (members may electronically
transmit documents that they are required or permitted to furnish to
customers under NASD Rules, including the delivery of the ODD
required by NASD Rule 2860(b)(11)); see also Securities Exchange Act
Release No. 39356 (November 25, 1997); 62 FR 64421 (December 5,
1997) (order approving Notice to Members 98-03).
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SIFMA also opposed the requirement to deliver the full text of the
ODD to prospective customers during a seminar
[[Page 60375]]
or a similar in-person meeting.\28\ SIFMA suggested that instead of
providing the full ODD, firms should provide information on how to
access the ODD.\29\ FINRA responded by stating that the requirement to
deliver the ODD to prospective customers during a seminar or in-person
meeting should be maintained as it also poses virtually no burden and
makes the disclosures to a prospective customer as accessible as other
forms of options communications.
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\28\ See SIFMA letter.
\29\ Id.
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IV. Discussion and Findings
After careful review of the proposed rule change, the comment
letter and FINRA's response to the comment letter, the Commission finds
that the proposed rule change is consistent with the requirements of
the Act, and the rules and regulations thereunder that are applicable
to a national securities association.\30\ In particular, the Commission
believes that the proposed rule change is consistent with the
provisions of Section 15A(b)(6) of the Act,\31\ which requires, among
other things, that FINRA rules be designed to prevent fraudulent and
manipulative acts and practices, to promote just and equitable
principles of trade, and, in general, to protect investors and the
public interest. The Commission believes that the proposed rule change
would provide the investing public with options communications rules
that are designed to provide appropriate safeguards and greater clarity
by promoting harmonization between FINRA's and other SROs' options
communications rules.
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\30\ In approving this proposal, the Commission has considered
the proposed rule's impact on efficiency, competition and capital
formation. See 15 U.S.C. 78c(f).
\31\ 15 U.S.C. 78o-3(b)(6).
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The Commission also finds good cause to approve the proposed rule
change, as modified by Amendment No. 1, prior to the thirtieth day
after the date of publication of notice of filing of the amendment in
the Federal Register. The proposed rule change was published in the
Federal Register on May 2, 2008.\32\ FINRA submitted Amendment No. 1 in
response to comments received on the proposed rule change and to
reflect recently approved changes to the rule text. Amendment No. 1
does not materially modify the scope of the proposed rule change as
published in the Federal Register. The Commission believes that
approving Amendment No. 1 will simplify firms' compliance, and is
consistent with the public interest and the investor protection goals
of the Act. Finally, the Commission finds that it is in the public
interest to approve the proposed rule change as soon as possible to
expedite its implementation.
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\32\ See supra note 3.
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Accordingly, the Commission believes good cause exists, consistent
with Section 19(b)(2) of the Act \33\ to approve the proposed rule
change, as modified by Amendment No. 1, on an accelerated basis.
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\33\ 15 U.S.C. 78s(b)(2).
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VI. Solicitation of Comments
Interested persons are invited to submit written data, views and
arguments concerning the foregoing, including whether the proposed rule
change is consistent with the Act. Comments may be submitted by any of
the following methods:
Electronic Comments
Use the Commission's Internet comment form (https://
www.sec.gov/rules/sro.shtml); or
Send an e-mail to rule-comments@sec.gov. Please include
File Number SR-FINRA-2008-013 on the subject line.
Paper Comments
Send paper comments in triplicate to Secretary, Securities
and Exchange Commission, 100 F Street, NE., Washington, DC 20549-1090.
All submissions should refer to File Number SR-FINRA-2008-013. This
file number should be included on the subject line if e-mail is used.
To help the Commission process and review your comments more
efficiently, please use only one method. The Commission will post all
comments on the Commission's Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the submission, all subsequent amendments,
all written statements with respect to the proposed rule change that
are filed with the Commission, and all written communications relating
to the proposed rule change between the Commission and any person,
other than those that may be withheld from the public in accordance
with the provisions of 5 U.S.C. 552, will be available for inspection
and copying in the Commission's Public Reference Room,100 F Street,
NE., Washington, DC 20549, on official business days between the hours
of 10 a.m. and 3 p.m. Copies of such filing also will be available for
inspection and copying at the principal office of FINRA. All comments
received will be posted without change; the Commission does not edit
personal identifying information from submissions. You should submit
only information that you wish to make available publicly. All
submissions should refer to File Number SR-FINRA-2008-013 and should be
submitted on or before October 31, 2008.
V. Conclusion
It is therefore ordered, pursuant to Section 19(b)(2) of the
Act,\34\ that the proposed rule change (SR-FINRA-2008-013), as modified
by Amendment No. 1, be, and hereby is, approved on an accelerated
basis.
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\34\ 15 U.S.C. 78s(b)(2).
For the Commission, by the Division of Trading and Markets,
pursuant to delegated authority.\35\
Florence E. Harmon,
Acting Secretary.
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\35\ 17 CFR 200.30-3(a)(12).
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[FR Doc. E8-24121 Filed 10-9-08; 8:45 am]
BILLING CODE 8011-01-P