Self-Regulatory Organizations; National Association of Securities Dealers, Inc. (n/k/a Financial Industry Regulatory Authority, Inc.); Notice of Filing of Amendment Nos. 3 and 4 and Order Granting Accelerated Approval of the Proposed Rule, as Amended, Related to Sales Practice Standards and Supervisory Requirements for Transactions in Deferred Variable Annuities, 52403-52414 [E7-18022]
Download as PDF
Federal Register / Vol. 72, No. 177 / Thursday, September 13, 2007 / Notices
100 F Street, NE., Washington, DC
20549–1090.
All submissions should refer to File
Number SR–BSE–2007–43. This file
number should be included on the
subject line if e-mail is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for inspection and copying in
the Commission’s Public Reference
Room, 100 F Street, NE., Washington,
DC 20549, on official business days
between the hours of 10 a.m. and 3 p.m.
Copies of such filing also will be
available for inspection and copying at
the principal office of the BSE. All
comments received will be posted
without change; the Commission does
not edit personal identifying
information from submissions. You
should submit only information that
you wish to make available publicly. All
submissions should refer to File
Number SR–BSE–2007–43 and should
be submitted on or before October 4,
2007.
For the Commission, by the Division of
Market Regulation, pursuant to delegated
authority.13
Florence E. Harmon,
Deputy Secretary.
[FR Doc. E7–18076 Filed 9–12–07; 8:45 am]
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BILLING CODE 8010–01–P
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CFR 200.30–3(a)(12).
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SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–56375; File No. SR–NASD–
2004–183]
Self-Regulatory Organizations;
National Association of Securities
Dealers, Inc. (n/k/a Financial Industry
Regulatory Authority, Inc.); Notice of
Filing of Amendment Nos. 3 and 4 and
Order Granting Accelerated Approval
of the Proposed Rule, as Amended,
Related to Sales Practice Standards
and Supervisory Requirements for
Transactions in Deferred Variable
Annuities
September 7, 2007.
I. Introduction
On December 14, 2004, the National
Association of Securities Dealers, Inc.
(‘‘NASD’’) filed with the Securities and
Exchange Commission (‘‘Commission’’),
pursuant to section 19(b)(1) of the
Securities Exchange Act of 1934 1
(‘‘Exchange Act’’ or ‘‘Act’’) and Rule
19b–4 2 thereunder, proposed new Rule
2821 (‘‘Proposed Rule 2821’’) relating to
the sales practice standards and
supervisory and training requirements
applicable to transactions in deferred
variable annuities.3 Proposed Rule 2821,
as amended by Amendment No. 1, was
published for comment in the Federal
Register on July 21, 2005.4 The
Commission received approximately
1500 comments on the proposal.5 NASD
filed Amendment No. 2 on May 4, 2006,
which addressed the comments and
proposed responsive amendments.
Amendment No. 2 was published for
comment in the Federal Register on
June 28, 2006.6 The Commission
received approximately 1950 comments
1 15
U.S.C. 78s(b)(1).
CFR 240.19b–4.
3 On July 26, 2007, the Commission approved a
proposed rule change filed by NASD to amend
NASD’s Certificate of Incorporation to reflect its
name change to Financial Industry Regulatory
Authority Inc., or FINRA, in connection with the
consolidation of the member firm regulatory
functions of NASD and NYSE Regulation, Inc. See
Exchange Act Release No. 56146 (July 26, 2007); 72
FR 42190 (Aug. 1, 2007).
4 See Exchange Act Release No. 52046A (July 19,
2005); 70 FR 42126 (July 21, 2005) (SR–NASD–
2004–183).
5 Approximately 1300 of these comments,
primarily from licensed insurance professionals and
variable product salespersons, are virtually
identical. These letters are referred to herein, and
on the list of comments on the Commission’s Web
site as ‘‘Letter Type A.’’ The Commission also
received multiple copies of other letters, which we
refer to as Letters Type B, C, D, E, F, G and H,
below.
6 See Exchange Act Release No. 54023 (June 21,
2006); 71 FR 36840 (June 28, 2006) (SR–NASD–
2004–183).
2 17
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52403
on Amendment No. 2.7 To further
explain and modify certain provisions
of Proposed Rule 2821 in response to
comments, NASD filed Amendment No.
3 on November 15, 2006 and
Amendment No. 4 on March 5, 2007.
Amendment No. 4 supersedes all of the
previous amendments in their entirety.
All of the comments that the
Commission has received are available
on the Commission’s Internet Web site
(https://www.sec.gov/rules/sro.shtml).
This order provides notice of
Amendment Nos. 3 and 4 to the
proposed rule and approves the
proposed rule as amended on an
accelerated basis.8
II. Description of the Proposal
Proposed Rule 2821 would create
recommendation requirements
(including a suitability obligation),
principal review and approval
requirements, and supervisory and
training requirements tailored
specifically to transactions in deferred
variable annuities. It is intended to
supplement, not replace, NASD’s other
rules relating to suitability, supervisory
review, supervisory procedures, and
training. Thus, to the extent Proposed
Rule 2821 does not apply to a particular
transaction, NASD’s general rules on
suitability, supervisory review,
supervisory procedures, and training
continue to govern when applicable.9
The text of the proposed rule is
available on FINRA’s Web site (https://
www.finra.org), at FINRA’s principal
office, and at the Commission’s Public
Reference Room.
Proposed Rule 2821 would apply to
the purchase or exchange of a deferred
variable annuity and to an investor’s
initial subaccount allocations.10 It
7 Approximately 1700 of these comments,
primarily from licensed insurance professionals and
variable product salespersons, are virtually
identical. These letters are referred to herein as
‘‘Letter Type B.’’
8 NASD granted consent for the Commission to
approve the proposed rule beyond the timeframes
set forth in section 19(b)(2) of the Act.
9 The general suitability obligation requires a
broker-dealer to consider its customer’s ability to
understand the security being recommended,
including changes in the customer’s ability to
understand, monitor, and make further decisions
regarding securities over time.
10 As NASD noted in Amendment No. 2, the
proposed rule focuses on customer purchases and
exchanges of deferred variable annuities, areas that,
to date, have given rise to many of the sales practice
abuses associated with variable annuity products.
See Exchange Act Release No. 52046A, at 3–5
(discussing various questionable sales practices that
NASD examinations and investigations have
uncovered and the actions NASD has taken to
address those practices). The proposed rule would
thus cover a standalone purchase of a deferred
variable annuity and an exchange of one deferred
variable annuity for another deferred variable
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would not apply to reallocations of
subaccounts or to subsequent premium
payments made after the investor’s
initial purchase or exchange.11 It also
generally would not apply when an
investor’s purchase or exchange of a
deferred variable annuity is made
within a tax-qualified, employersponsored retirement or benefit plan.12
If, however, a member recommends a
deferred variable annuity to an
individual plan participant, then
Proposed Rule 2821 would apply to that
purchase (or exchange) and to the initial
subaccount allocations.
Proposed Rule 2821 has four main
requirements. First, in order to
recommend the purchase or exchange of
a deferred variable annuity, a member
would be required to have a reasonable
basis to believe that the transaction is
suitable in accordance with NASD’s
general suitability rule, Rule 2310.13 In
particular the member must have a
reasonable basis to believe that:
• The customer has been informed, in
general terms, of various features of
deferred variable annuities; 14
• The customer would benefit from
certain features of deferred variable
annuities, such as tax deferred growth,
annuitization, or a death or living
benefit;15 and
• The particular deferred variable
annuity that the member is
recommending, the underlying
subaccounts to which funds are
allocated at the time of the purchase or
exchange of the deferred variable
annuity, and the riders and similar
annuity. For purposes of the proposed rule, an
‘‘exchange’’ of a product other than a deferred
variable annuity (such as a fixed annuity) for a
deferred variable annuity would be covered by the
proposed rule as a ‘‘purchase.’’ The proposed rule
would not cover customer sales of deferred variable
annuities, including the sale of a deferred variable
annuity in connection with an ‘‘exchange’’ of a
deferred variable annuity for another product (such
as a fixed annuity). However, recommendations of
customer sales of deferred variable annuities are
covered by Rule 2310, NASD’s general suitability
rule.
11 NASD’s general suitability rule, Rule 2310,
would continue to apply to reallocations of
subaccounts.
12 Proposed Rule 2821 defines such plans as
either a ‘‘qualified plan’’ under section 3(a)(12)(C)
of the Act or a plan that meets the requirements of
Internal Revenue Code sections 403(b), 457(b), or
457(f).
13 See Proposed Rule 2821(b)(1)(A).
14 See Proposed Rule 2821(b)(1)(A)(i). The
proposed rule lists the following features as
examples for purposes of this requirement: (1)
Potential surrender period and surrender charge; (2)
potential tax penalty if customers sell or redeem
deferred variable annuities before reaching the age
of 591⁄2; (3) mortality and expense fees; (4)
investment advisory fees; (5) potential charges for
and features of riders; (6) the insurance and
investment components of deferred variable
annuities; and (7) market risk.
15 See Proposed Rule 2821(b)(1)(A)(ii).
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product enhancements are suitable (and
in the case of an exchange, the
transaction as a whole also is suitable)
for the customer based on the
information the person associated with
the member is required to make a
reasonable effort to obtain pursuant to
subparagraph (b)(2) of the proposed
rule.16
Prior to recommending that a
customer exchange a deferred variable
annuity, a registered representative
must not only have a reasonable basis to
believe that the exchange is consistent
with the suitability determinations in
subparagraph (b)(1)(A) of the proposed
rule, but must also consider whether:
• The customer would incur a
surrender charge, be subject to the
commencement of a new surrender
period, lose existing benefits, or be
subject to increased fees or charges; 17
• The customer would benefit from
product enhancements and
improvements; 18 and
• The customer’s account has had
another deferred variable annuity
exchange within the preceding 36
months.19
The associated person recommending
the transaction would be required to
document these considerations and sign
this documentation. He or she would
also have to make reasonable efforts to
obtain from the customer information
regarding the customer’s age, annual
income, financial situation and needs,
investment experience, investment
objectives, intended use of the deferred
variable annuity, investment time
horizon, existing assets (including
investment and life insurance holdings),
liquidity needs, liquid net worth, risk
tolerance, tax status, and such other
information used or considered to be
reasonable by the member or person
associated with the member in making
recommendations to customers.20
Second, a registered principal would
have to review the transaction and
determine whether he or she approves
of it prior to transmitting the customer’s
application to the issuing insurance
company for processing, but no later
than seven business days after the
customer signs the application.21 The
16 See
Proposed Rule 2821(b)(1)(A)(iii).
Proposed Rule 2821(b)(1)(B)(i).
18 See Proposed Rule 2821(b)(1)(B)(ii).
19 See Proposed Rule 2821(b)(1)(B)(iii).
20 See Proposed Rule 2821(b)(2).
21 See Proposed Rule 2821(c). NASD has
determined that relief is needed to allow certain
broker-dealers to complete their review of deferred
variable annuity transactions as required by
proposed NASD Rule 2821 without becoming fully
subject to Exchange Act Rule 15c3–3 and being
required to maintain higher levels of net capital in
accordance with Exchange Act Rule 15c3–1.
Consequently, NASD has requested relief from
17 See
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Sfmt 4703
registered principal may approve the
transaction only if he or she has
determined that there is a reasonable
basis to believe that the transaction
would be suitable based on all of the
factors contained in paragraph (b)
(‘‘Recommendation Requirements’’) of
the proposed rule.22
For purposes of reviewing deferred
variable annuity purchases and
exchanges, a registered principal must
treat all transactions as if they have been
recommended.23 However, if a
registered principal determines that a
transaction, which is not suitable based
on the factors contained in paragraph
(b), was not recommended, he or she
may nonetheless authorize the
processing of it if the customer has been
informed of the reason why the
transaction has not been approved and
the customer affirms that he or she
wants to proceed with the transaction.24
The registered principal that reviews
the transaction must document and sign
the determinations that the proposed
rule requires him to make.25 He or she
must complete this documentation
regardless of whether he or she
approves, rejects, or authorizes the
transaction.26
Third, Proposed Rule 2821 would
require members to develop and
maintain supervisory procedures that
are reasonably designed to achieve
compliance with the proposed rule.27
Members would be required to
implement surveillance procedures to
determine if associated persons ‘‘have
rates of effecting deferred variable
annuity exchanges that raise for review
whether such rates of exchanges
evidence conduct inconsistent with the
applicable provisions of [the rule], other
applicable NASD rules, or the federal
securities laws (‘inappropriate
exchanges’).’’ 28 Members would also be
required to have policies and
Rules 15c3–3 and 15c3–1 for these broker-dealers.
In conjunction with the Commission’s approval or
proposed rule 2821, it is also granting exemptions
from Rules 15c3–1 and 15c3–3 of the Exchange Act
to allow NASD members to comply with proposed
Rule 2821 without becoming fully subject to
Exchange Act Rule 15c3–3 and being required to
maintain higher levels of net capital in accordance
with Rule 15c3–1.
NASD initially submitted a request for relief to
the staff prior to the consolidation of its member
firm regulatory functions with NYSE Regulation,
Inc. This request was replaced by a subsequent
request from the consolidated entity, FINRA. For
readability, this second request is referred to as an
NASD request throughout this order.
22 See Proposed Rule 2821(c).
23 Id.
24 Id.
24 Id.
25 Id.
27 See Proposed Rule 2821(d).
28 Id.
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procedures reasonably designed to
implement corrective measures to
address inappropriate exchanges and
the conduct of associated persons who
engage in inappropriate exchanges.29
Fourth, Proposed Rule 2821 would
require members to develop and
implement training programs that are
tailored to educate registered
representatives and registered principals
on the material features of deferred
variable annuities and the requirements
of the proposed rule.30
III. Summary of Comments on
Amendment No. 2
In its solicitation of comments on
Amendment No. 2, the Commission
stated that it would consider the
comments it previously received,31 and
that commenters could reiterate or
cross-reference previously submitted
comments.32 The Commission has
considered all of the comments it
received, including commenters’
reiterations of and cross-references to
previously submitted comments. While
the summary below refers to some
comments previously submitted, it
primarily discusses new comments on
portions of the proposed rule that
Amendment No. 2 did not change and
comments on those provisions of the
proposed rule that Amendment No. 2
modified. It also discusses comments
received in response to Amendment No.
1 that are relevant to the timing of
principal review provision in paragraph
(c) of the proposed rule.
A. General Comments
A number of commenters reiterated
their general opposition to the proposed
rule, viewing it as unnecessary, arguing
that NASD has not demonstrated a need
for it, and stating that strong
enforcement against broker-dealer sales
practice abuses provides the best
deterrent to negative market conduct.33
Some commenters also stated that
existing NASD rules and the prospectus
29 Id.
30 See
Proposed Rule 2821(e).
Exchange Act Release No. 54023 (June 21,
2006); 71 FR at 36846 n.84.
32 Id.
33 See, e.g., Letters from Stephen A. Batman, CEO,
1st Global Capital Corp. (July 19, 2006) (‘‘1st Global
Letter II’’); Carl B. Wilkerson, Vice President and
Chief Counsel, American Counsel of Life Insurers
(July 19, 2006) (‘‘ACLI Letter IV’’); Gary A. Sanders,
Senior Counsel, Law and Government Relations,
National Association of Insurance and Financial
Advisors and Thomas F. Korb, Vice President of
Policy and Public Affairs, Association for Advanced
Life Underwriting (July 19, 2006) (‘‘NAIFA/AALU
Letter II’’); Letter Type B. See also Letter Type D.
Unless otherwise noted, all letters are addressed to
the Commission.
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31 See
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15:29 Sep 12, 2007
Jkt 211001
adequately inform and protect
investors.34
A few commenters suggested that the
proposed rule must take into account an
estimate of its competitive and
economic impact and asserted that the
proposed rule must be subject to a cost/
benefit analysis.35 One commenter took
the position that the proposed rule
would impose economic and
competitive burdens upon brokerdealers.36 The commenter stated that the
rule would require expensive new
systems and operation changes that
could initially total more than $200,000
for broker-dealers to implement and
monitor enterprise-wide.37 It also
maintained that the ongoing costs of
complying with the proposed rule
would be significant and
immeasurable.38 That commenter did
not, however, provide any specific
information about the system changes it
foresaw, or how it arrived at its
$200,000 estimate.
Some commenters stated that the
proposed rule would impose a burden
on competition.39 One of these
commenters stated that the proposed
rule would disparately impact smaller
companies without state-of-the-art
technological resources.40 In its view,
small to mid-sized companies may be
forced out of the annuity market,
thereby reducing competition and
eliminating consumer options.41 One
commenter posited three ways in which
the proposed rule would burden
competition, stating:
• The proposed rule would disrupt
enterprise-wide uniformity of
compliance procedures. Compliance
with the proposed rule would cost more
than compliance procedures for other
34 See, e.g., Letters from Dale E. Brown, CAE,
Executive Director and CEO, Financial Services
Institute (July 19, 2006) (‘‘FSI Letter II’’); Ari
Burstein, Associate Counsel, Investment Company
Institute (July 19, 2006) (‘‘ICI Letter II’’); 1st Global
Letter II; ACLI Letter IV; Letter Type B. Two
commenters suggested that the Commission delay
action on the proposed rule until there is some
resolution to the Commission’s point-of-sale
proposal. See ACLI Letter IV; FSI Letter II. Another
commenter stated that it is not clear how the
proposed rule would work with the Commission’s
point-of-sale proposal, especially with regard to the
disclosure of material features. See Letter from W.
Thomas Conner and Eric A. Arnold, Sutherland
Asbill and Brennan LLP on behalf of Committee of
Annuity Insurers (July 19, 2006) (‘‘CAI Letter II’’).
35 See Letter from Joan Hinchman, Executive
Director, President and CEO, National Society of
Compliance Professionals, Inc. (July 19, 2006)
(‘‘NSCP Letter’’); ACLI Letter IV; NAIFA/AALU
Letter II.
36 ACLI Letter IV.
37 Id.
38 Id.
39 See e.g., ACLI Letter IV; NAIFA/AALU Letter
II; NSCP Letter.
40 NSCP Letter.
41 Id.
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52405
products, and thus would make variable
annuities more expensive to sell than
other products.
• Conversion to the proposed rule
would provide openings for inadvertent
and transitional violations and may
dampen distributors’ enthusiasm for
selling a product with suitability and
supervision standards that are different
from all other securities.
• Other products have had greater
incidences of disciplinary actions and
do not have specific supervision and
suitability standards ‘‘that would
dampen distributors’ sales enthusiasm
for fear of regulatory reprisals or
technical violations.’’ 42
This commenter also argued that the
rule targets deferred variable annuities
in a discriminatory and burdensome
fashion without appropriate rationale.43
Some commenters stated that
implementation of the proposed rule
would have unintended
consequences.44 For example, two
commenters asserted that the proposed
rule would raise barriers to access for
investors who could benefit from
owning a deferred variable annuity.45 A
few commenters also believed that the
product-specific requirements of the
proposed rule would signal to investors
that something is wrong with the
product.46 One commenter stated that
the proposed rule would cause expenses
and fees to rise, which in turn would
lead consumers to look to other, less
expensive investment products that may
not be as appropriate for their needs.47
NASD responded to concerns
regarding the need for the proposed
rule, the process by which it developed
and revised the proposed rule, and the
statutory requirements for its
rulemaking in a letter to the
Commission.48 With respect to concerns
42 ACLI Letter IV. Another commenter agreed that
the proposed rule would place those that sell
variable annuities at a competitive disadvantage in
comparison with those who market other types of
investments. See NAIFA/AALU Letter II. Two
commenters also stated that adopting product
specific suitability requirements and supervisory
procedures would inhibit sales because registered
representatives would be less inclined to sell the
product. See Letter from Michael P. DeGeorge,
General Counsel, National Association for Variable
Annuities (July 19, 2006) (‘‘NAVA Letter III’’); FSI
Letter II.
43 ACLI Letter IV.
44 See, e.g., Letter from Rick Dahl, CCO, Sorrento
Pacific Financial LLC (July 19, 2006) (‘‘Sorrento
Letter’’); FSI Letter II; NAVA Letter III; NAIFA/
AALU Letter II.
45 See FSI Letter II; Sorrento Letter.
46 See Letter from W. Burk Rosenthal, President,
Rosenthal Retirement Planning, LP (July 19, 2006);
FSI Letter II; NAVA Letter III.
47 See NAIFA/AALU Letter II.
48 See Letter from James S. Wrona, Associate Vice
President, NASD (Aug. 31, 2006) (‘‘NASD Response
Letter’’).
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that the proposed rule is not necessary,
NASD reiterated that its examinations,
investigations, and informal discussions
with its members have uncovered
numerous instances of questionable
sales practices in connection with the
purchase or exchange of deferred
variable annuities, including unsuitable
recommendations, and
misrepresentations and omissions.49 It
also stated that member supervision and
training procedures are inadequate.50
NASD noted that these problems stem
from the unique complexities of
deferred variable annuities, which can
cause confusion both for the individuals
who sell them and for the customers
who purchase or exchange them.51
Despite issuing Notices to Members,
Regulatory and Compliance Alerts, and
Investor Alerts, NASD found that these
problems continue to exist.52 NASD
stated that recent joint reviews with the
Commission, as well as NASD
examinations and enforcement actions,
demonstrate that an informal approach
has not been sufficiently effective at
curbing the sales practice abuses in this
area.53
NASD also discussed its ‘‘measured
approach’’ to the rulemaking process.54
After NASD determined that a rule
specific to deferred variable annuities
was necessary and appropriate, it issued
Notice to Members 04–45 (June 2004) to
solicit comments from the public prior
to submitting the proposed rule to the
Commission.55 In addition, NASD
sought input on the proposal from five
NASD standing committees, including
two committees with subject matter
expertise in variable annuities.56 NASD
Regulation, Inc.’s Board of Directors
then approved the proposal and NASD’s
Board of Governors had an opportunity
to review it.57 NASD modified the
proposed rule in light of comments it
received from all of these sources prior
to filing it with the Commission.58
In addition, NASD stated that nothing
in section 15A, Section 19, or any other
provision of the Act requires it to
49 Id.
at 2.
50 Id.
51 Id.
52 Id.
53 Id.
54 Id.
at 3.
55 Id.
56 Id.
at 4.
at 4. NASD noted that its Board of
Governors is composed of both industry and nonindustry members and that one member must be a
representative of an insurance company. Id. at 4, nt.
6. Similarly, NASD Regulation, Inc.’s Board of
Directors is composed of both industry and nonindustry members, and one member must be a
representative of an insurance company or an
affiliated NASD Member. Id. at 4, nt. 6.
58 Id. at 4.
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57 Id.
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15:29 Sep 12, 2007
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generate a competitive impact statement
or otherwise engage in a cost/benefit
analysis.59 It also noted that, as required
under section 19(b)(1) of the Act,60
NASD submitted to the Commission a
concise general statement of the basis
and purpose of the proposed rule.61
As discussed in Part IV below, in
approving a proposed NASD rule, the
Commission must find that the rule is
consistent with the requirements of
sections 15A(b)(6) and 15A(b)(9) of the
Act. Section 15A(b)(6) requires, among
other things, the rules of a national
securities association to be designed to
prevent fraudulent and manipulative
acts and practices, to promote just and
equitable principles of trade, and, in
general, to protect investors and the
public interest.62 Section 15A(b)(9)
provides that proposed rules may not
create a ‘‘burden on competition not
necessary or appropriate in furtherance
of the purposes of [the Act].’’ 63 NASD
addressed the consistency of the
proposed rule with these requirements,
stating:
NASD believes that the proposed rule will
enhance firms’ compliance and supervisory
systems and provide more comprehensive
and targeted protection to investors regarding
fraud and manipulative acts, promote just
and equitable principles of trade, and
increase investor protection * * *. Like all
regulation, NASD’s rules often impose
compliance obligations on the regulated
entities. In every case, the compliance
burdens associated with a new rule will vary
from firm to firm depending on the firm’s
customer base, business model, and a variety
of other factors. Section 15A(b)(9) of the Act
does not, therefore, require that NASD rules
impose no economic burden on NASD
members or burden on competition, but
rather that any such burdens are necessary
and appropriate to further the purposes of the
Act * * *. NASD believes that the proposed
rule is consistent with, and promotes the
goals of the Act.64
B. Comments on Proposed Rule
2821(b)—Recommendation
Requirements
1. Comments on Proposed Rule
2821(b)(1)(A)—Renumbered Proposed
Rule 2821(b)(1)(A)(i)
As proposed in Amendment No. 2,
Proposed Rule 2821(b)(1)(A) would
have required registered representatives
to have a reasonable belief that the
59 Id.
60 15
U.S.C. 78s(b)(1).
Response Letter at 4.
62 15 U.S.C. 78o–3(b)(6). See also 15 U.S.C. 78c(f)
(the Commission must consider whether the action
will promote efficiency, competition and capital
formation when it is required to consider whether
an action is necessary or appropriate in the public
interest).
63 15 U.S.C. 78o–3(b)(9).
64 NASD Response Letter at 4–5.
61 NASD
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customer has been informed of the
material features of deferred variable
annuities in general prior to
recommending a particular variable
annuity to a customer.65 One
commenter stated that the rule should
clarify what constitutes the material
features of a deferred variable annuity,
and should have a safe harbor to protect
good faith attempts to disclose the
required information.66 Some
commenters reiterated their support for
a plain-English disclosure document to
be provided to investors in addition to
the prospectus.67
The substance of this provision
remained the same in Amendment No.
3, but in response to comments NASD
explicitly stated that the type of
disclosure required is generic and not
specific to the particular deferred
variable annuity being recommended.
The provision now provides that the
member or person associated with the
member must have a reasonable basis to
believe that ‘‘the customer has been
informed, in general terms, of various
features of deferred variable annuities
* * *.
2. Comments on Proposed Rule
2821(b)(1)(B)—Renumbered Proposed
Rule 2821(b)(1)(A)(ii)
As proposed in Amendment No. 2,
Proposed Rule 2821(b)(1)(B) would have
required a registered representative to
65 In response to Amendment No. 1, commenters
stated this provision would amount to a de facto
requirement to provide written disclosure to
customers. See, e.g., Letters from Beth L. Climo,
Executive Director, American Bankers Insurance
Association/ABA Securities Association (Sept. 20,
2005); Carl B. Wilkerson, Vice President and Chief
Counsel, America Council of Life Insurers (Sept. 19,
2005) (‘‘ACLI Letter II’’), Thomas M. Yacovino, Vice
President, A.G. Edwards & Sons, Inc. (Sept. 20,
2005); Roger C. Ochs, President, HD Vest Financial
Services (Sept. 20, 2005); Michael P. DeGeorge,
General Counsel, National Association for Variable
Annuities (Sept. 19, 2005) (‘‘NAVA Letter II’’);
Thomas R. Moriarty, President, Intersecurities, Inc.
(Sept. 16, 2005) (‘‘Intersecurities Letter’’); Ira D.
Hammerman, Senior Vice President and General
Counsel, Securities Industry Association (Sept. 19,
2005) (‘‘SIA Letter I’’); Ronald C. Long, Senior Vice
President, Wachovia Securities, LLC (Sept. 19,
2005) (‘‘Wachovia Letter’’). Commenters also
asserted that this disclosure, along with the other
disclosures already provided to investors who
purchase or exchange deferred variable annuities,
would be redundant and would overwhelm
investors. See e.g., Letter from Leesa M. Easley,
Chief Legal Officer, World Group Securities, Inc.
(Sept.8, 2005); ACLI Letter II; Intersecurities Letter;
NAIFA/AALU Letter II; NAVA Letter II; SIA
Letter I.
66 FSI Letter II.
67 See, e.g., Letters from Patricia Struck,
President, North American Securities
Administrators Association (July 21, 2006)
(‘‘NASAA Letter II’’); Jill I. Gross, Director of
Advocacy, Pace Investor Rights Project (July 19,
2006) (‘‘Pace Letter II’’); Robert S. Banks, Jr.,
President, Public Investors Arbitration Bar
Association (July 20, 2006).
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have a reasonable basis to believe that
a customer would benefit from the
unique features of a deferred variable
annuity prior to recommending the
purchase or exchange of one.
Amendment No. 2 included tax-deferred
growth, annuitization and death benefits
as a non-exhaustive list of unique
features.
Some commenters stated that the
standard should be that the customer
‘‘could’’ benefit from the features
because stating that the customer would
benefit implies a level of certainty and
guarantee that cannot be known at the
time of the purchase or exchange.68
Other commenters also suggested
deleting the modifier ‘‘unique,’’ stating
that the features NASD lists as examples
are not unique to deferred variable
annuities.69 In the alternative, one of
these commenters suggested that NASD
expand the list of features it gives as
examples to include features such as
living benefits.70
NASD agreed that some other
products have features similar to those
of a deferred variable annuity, and in
Amendment No. 2 deleted the reference
to ‘‘unique.’’ NASD also adopted
commenters’ suggestion to include
‘‘living benefits’’ in the list of features
and modified the proposed rule
accordingly in Amendment No. 3.
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3. Comments on Proposed Rule
2821(b)(2)
The proposed rule would require
registered representatives to make
reasonable efforts to obtain a variety of
information about a customer, including
age, financial situation and needs,
liquid net worth and intended use of the
deferred variable annuity, prior to
recommending a purchase or exchange
of a deferred variable annuity to that
customer.71 A number of commenters
68 See, e.g., Letter from Ira D. Hammerman,
General Counsel, Securities Industry Association
(July 19, 2006) (‘‘SIA Letter II’’); ACLI Letter IV;
NAVA Letter III. These commenters noted that this
comment is also applicable to Proposed Rule
2821(c)(1)(A). See supra note 120.
69 See, e.g., ACLI Letter IV; CAI Letter II; FSI
Letter II; NAVA Letter III. These commenters noted
that this comment is also applicable to Proposed
Rule 2821(c)(1)(A). See supra note 120.
70 CAI Letter II.
71 In response to Amendment No. 1, some
commenters urged NASD to eliminate this
provision, stating that NASD Rules 2310 and 3110,
as well as Rule 17a–3(a)(17)(i)(A) under the Act,
should govern the information that members are
required to gather in making recommendations to
purchase or exchange deferred variable annuities.
See e.g., Letters from Daniel A. Riedl, Senior Vice
President and Chief Operating Officer,
Northwestern Mutual Investment Services (Sept. 16,
2005) (‘‘NMIS Letter’’); M. Shawn Dreffein,
President and Chief Executive Officer, National
Planning Holdings, Inc. (Sept. 9, 2005); John L.
Dixon, President, Pacific Select Distributors, Inc.
(Sept. 16, 2005); NAVA Letter II.
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raised interpretive issues about or
questioned the relevance of particular
information.72 NASD declined to amend
this provision in response to these
comments.
4. Comments on Proposed Rule
2821(c)—Principal Review and
Approval
a. General Comments
As proposed in Amendment No. 2,
the principal review and approval
requirements of paragraph (c) would
have applied to both recommended and
non-recommended transactions.73
Commenters stated that the factors a
registered principal considers should
adequately reflect the differences
between recommended and nonrecommended transactions.74 These
commenters noted that if a transaction
is not recommended, a principal may
not have information regarding a
customer’s overall investment portfolio
72 Three commenters stated that the proposed rule
should not require a registered representative to
obtain information if the customer declines to
provide it upon request. Letter from Kerry
Cunningham, Head of Risk Management, ING
Advisors Network (July 20, 2006) (‘‘ING Advisors
Letter II’’); ACLI Letter IV; FSI Letter II. One
commenter stated that the information should be
obtained during the sales process and not
necessarily before any recommendation is made.
ING Advisors Letter II. One commenter stated that
the registered representative should make a
reasonable effort to determine overall investment
objectives but not intended use. Id. A number of
commenters questioned the difference between the
intended use of a deferred variable annuity and the
customer’s investment objective. See, e.g., Letters
from Timothy J. Lyle, Senior Vice President and
Chief Compliance Officer, Contemporary Financial
Solutions (July 19, 2006) (‘‘Contemporary Financial
Letter’’); Timothy J. Lyle, Senior Vice President and
Chief Compliance Officer, Mutual Service
Corporation (July 19, 2006) (‘‘Mutual Service Letter
II’’); FSI Letter II; ING Advisors Letter II. Some
commenters suggested that a customer’s life
insurance holdings are not relevant to a deferred
variable annuity suitability analysis. See, e.g., CAI
Letter II; Contemporary Financial Letter; FSI Letter
II; Mutual Service Letter II; NAVA Letter III;
Sorrento Letter; SIA Letter II.
73 In response to Amendment No. 1, some
commenters objected to requiring principal review
of transactions that are not recommended. See, e.g.,
Letters from Frances M. Stadler, Deputy Senior
Counsel, Investment Company Institute (Sept. 19,
2005) (‘‘ICI Letter’’); Henry H. Hopkins, Darrell N.
Braman and Sara McCafferty, T. Rowe Price
Investment Securities, Inc. (Sept. 19, 2005) (‘‘T.
Rowe Price Letter’’); NMIS Letter. One commenter
noted that the information that would be needed for
a principal review is not currently required to be
collected for non-recommended annuity
transactions. See T. Rowe Price Letter. Some
commenters also stated that requiring review for
non-recommended transactions would allow
principals to second guess investors’ decisions. See,
e.g., ICI Letter; NMIS Letter.
74 See Letter from Darrell N. Braman, Vice
President and Associate Legal Counsel and Sarah
McCafferty, Vice President and Associate Legal
Counsel, T. Rowe Price Associates, Inc. (July 19,
2006) (‘‘T. Rowe Price Letter II’’); ICI Letter II.
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52407
and would need to request that
information from the customer.75
In Amendment No. 3, NASD noted
some commenters stated that customers
should be free to decide whether they
want to purchase a deferred variable
annuity, and thus the proposed rule’s
principal review requirements should
not apply to non-recommended
transactions.76 NASD agreed that a fully
informed customer should be able to
make his or her own investment
decision and modified this portion of
the proposed rule. As amended, a
registered principal ‘‘may authorize the
processing [of a non-recommended
transaction] if the registered principal
determines that the transaction was not
recommended and that the customer,
after being informed of the reason why
the registered principal has not
approved the transaction, affirms that he
or she wants to proceed with the
purchase or exchange of the deferred
variable annuity.’’ 77
Two commenters took the position
that the supervisory requirements of the
proposed rule would run counter to
established legal principles and the
rules, systems, and divisions of
responsibility already in place.78 One of
these commenters stated that the
proposed rule would impose affirmative
duties upon supervisory and
compliance personnel to make
individualized suitability
determinations, in contravention of the
letter and spirit of section 15(b)(4)(E) of
the Act.79
Another commenter stated that the
proposed rule should provide specific
standards for principal review of age,
liquidity needs, and the dollar amount
involved.80 In that commenter’s view,
permitting firms to set their own
standards would invite abuse.81 NASD’s
initial filing 82 with the Commission and
Amendment No. 1 83 would have
75 ICI
Letter II; T. Rowe Price Letter II.
No. 3 is available on NASD’s Web
site at https://www.finra.org/web/groups/rules_regs/
documents/rule_filing/p017909.pdf.
77 See Proposed Rule 2821(c).
78 See NAIFA/AALU Letter II; NSCP Letter. In
response to Amendment No. 1, several commenters
stated that the proposed principal review
requirement was unduly duplicative of NASD Rule
3110. See Letters from Deirdre B. Koerick, Vice
President, Lincoln Investment Planning, Inc. (Sept.
19, 2005); Jennifer B. Sheehan, Assistant Vice
President and Counsel, Massachusetts Mutual Life
Insurance Comp. (Sept. 19, 2005); ACLI Letter IV;
NAVA Letter II; SIA Letter II.
79 NSCP Letter.
80 Pace Letter II.
81 Id.
82 NASD’s initial filing is available at https://
www.finra.org/web/groups/rules_regs/documents/
rule_filing/p012780.pdf.
83 See supra note 4.
76 Amendment
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required members to establish standards
with respect to a variety of factors,
including the customer’s age and the
extent to which the amount of money
invested in the deferred variable
annuity exceeds a stated percentage of
the customer’s net worth. NASD stated
in Amendment No. 2 that ‘‘while
conceptually appealing, the
establishment of specific thresholds
would unnecessarily limit a firm’s
discretion in establishing procedures
that adequately address its overall
operations. NASD did not intend to
require a firm to reject all deferred
variable annuity transactions involving
person over a particular age or dollar
amounts over a particular level. Rather,
NASD intended only that principals
consider the highlighted factors as part
of their review, which is a facts and
circumstances inquiry.’’ 84
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b. Comments on the Timing of Principal
Review
Amendment No. 2 would have
required registered principals to review
all purchases and exchanges of deferred
variable annuities no later than two
business days following the date when
the customer’s application is
transmitted to the issuing insurance
company.85 Two commenters stated that
the basis for the two-day timeframe is
arbitrary and has not been explained or
justified.86 A few commenters viewed
the proposed rule as prioritizing speed
over diligence without adequate
justification.87 One commenter stated
that the timeframe was intended to
allow principals to catch unsuitable
sales before a contract has been issued,
but contracts may be issued before the
principal’s review is completed even
under the revised timeframe.88 One
commenter stated that ‘‘free look’’
provisions that are available under some
states’’ insurance laws offer a greater
opportunity to redress unsuitable
sales.89
84 Amendment No. 2 is available on NASD’s Web
site at https://www.finra.org/web/groups/rules_regs/
documents/rule_filing/p016480.pdf.
85 Pursuant to Amendment No. 1, registered
principals would have been required to review all
purchases and exchanges prior to transmitting a
customer’s application to the issuing insurance
company for processing.
86 See ACLI Letter IV; FSI Letter II.
87 See, e.g., FSI Letter II; NAIFA/AALU Letter II;
NSCP Letter. Another commenter stated that
difficulty complying with the timeframe would
force some broker-dealers to cancel contracts once
the insurance company has already issued them.
See CAI Letter II.
88 CAI Letter II.
89 ACLI Letter IV. In NASD’s initial filing with the
Commission, it disagreed with commenters who
suggested that state-required ‘‘free look’’ periods
make early principal review unnecessary. NASD
explained that a ‘‘free look’’ period allows the
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Numerous commenters stated that it
would be difficult to comply with the
revised timeframe.90 Two commenters
remarked that the supervisory review
timeframe does not take into account
the varied business models of member
firms.91 These commenters stated that in
some instances, the registered principal
who reviews transactions is stationed at
the issuing insurance company.92 In
those instances, the commenters stated
that those individuals might not be able
to serve as the reviewing principal
because the triggering event is the
transmission to the insurance
company.93 One commenter also noted
that the proposed rule would not
accommodate instances in which the
application is transmitted to the issuing
insurance company and the member
firm simultaneously.94
Commenters stated that it would be
especially difficult to comply with the
proposed timeframe when the principal
needs to get additional information from
the customer, registered representative,
or Office of Supervisory Jurisdiction
(‘‘OSJ’’) manager.95 One commenter
stated that fear of missing the deadline
may discourage principals from seeking
this additional information.96 Another
commenter suggested that a review
should be required to take place no later
than two business days following the
date the member transmits the
application or no later than two
business days after receipt by the
insurance company to accommodate
instances in which the customer sends
the application directly to the insurance
company.97
customer to terminate the contract without paying
any surrender charges and receive a refund of the
purchase payments or the contract value, as
required by applicable state law. Free-look periods,
which vary by state law, typically range from ten
to thirty days. NASD went on to state that allowing
a suitability analysis to be reviewed by a principal
long after an insurance company issues a deferred
variable annuity contract would be inconsistent
with an adequate supervisory system and would
make it difficult for a member to quickly identify
problematic trends. NASD’s initial filing is
available on its Web site at https://www.finra.org/
web/groups/rules_regs/documents/rule_filing/
p012780.pdf.
90 See, e.g., CAI Letter II; Contemporary Financial
Letter; FSI Letter II; ING Advisors Letter II; Mutual
Service Letter II; NAVA Letter III; NSCP Letter;
Sorrento Letter.
91 See NSCP Letter; T. Rowe Price Letter II.
92 Id.
93 Id.
94 NSCP Letter. This commenter noted that when
this occurs, the application is reviewed by the
insurance company and the member firm
simultaneously.
95 See, e.g., CAI Letter II; Contemporary Financial
Letter; FSI Letter II; ING Advisors Letter II; Mutual
Service Letter II; NAVA Letter III; NSCP Letter;
Sorrento Letter.
96 CAI Letter II.
97 T. Rowe Price Letter II.
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In Amendment No. 4, NASD modified
the proposed rule to further address
these comments.98 As amended, the
proposed rule would require a principal
to review the transaction prior to
transmitting a customer’s application to
the issuing insurance company for
processing, but no later than seven
business days after the customer signs
the application.99
One commenter addressed the
safeguarding of customer funds during
the principal review and stated that
‘‘clarification is needed regarding the
degree of flexibility afforded to firms
with respect to the safekeeping of
customer funds during the review
period. Rather than dictating specific
procedures, firms should be permitted
98 NASD also amended the timing or principal
review requirement in Amendment No. 3. That
amendment would have required principals to
review the transaction no later than two business
days after the application was sent to the issuing
insurance company if no additional contact was
necessary with the customer or the registered
representative. If additional contact was needed
with either the customer or the registered
representative, then review would have had to be
completed within five business days of the
application being sent to the issuing insurance
company. The Commission received several
comments on this timing provision, all of which are
available on the Commission’s Internet Web site
(https://www.sec.gov/rules/sro.shtml.) Commenters
stated that the limited review period in Amendment
No. 3 was problematic and arbitrary. These
commenters also suggested requiring principal
review to be completed within a reasonable time
period, not to exceed the expiration of the free look
period, following the date the broker-dealer
transmits the application to the issuing insurance
company. See e.g., Letter from Dale E. Brown,
Executive Director and CEO, Financial Services
Institute (Mar. 5, 2007) (‘‘FSI Letter III’’); Letters
Type E and F.
Comments addressing subparagraph (b)(1)(A) of
Amendment No. 3 stated that requiring registered
representatives to ‘‘determine’’ whether a
transaction was suitable, rather than having a
‘‘reasonable basis to believe’’ it, raised the bar for
suitability determinations. See e.g., FSI Letter III
and Letters Type E and F. In Amendment No. 4,
NASD revised this language to require registered
representatives to have ‘‘a reasonable basis to
believe’’ that the deferred variably annuity is
suitable.
Commenters also stated the reference in
subparagraph (b)(1)(A)(i) to the ‘‘various’’ features
of deferred variable annuities created an
‘‘unacceptable level of ambiguity’’ and that the
prior proposal’s use of ‘‘material’’ features was
preferable. See e.g., FSI Letter III and Letters Type
E and F.
99 In response to Amendment No. 4, commenters
requested that the Commission seek additional
comment on the proposed rule. Letter from Clifford
Kirsch, Sutherland Asbill and Brennan LLP on
behalf of Committee of Annuity Insurers (April 9,
2007) (‘‘CAI Letter III’’); Letters Type G and H. One
commenter stated that commenters have not had an
opportunity to address whether Amendment No. 4
causes any unintended consequences regarding the
safeguarding of customer funds at the broker-dealer
for as many as seven days and to provide feedback
regarding the contours of the proposed no-action
relief from Exchange Act Rules 15c3–1 and 15c3–
3. CAI Letter III. See also infra notes 101–112 and
accompanying text.
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to design procedures tailored to their
business model.’’100 Exchange Act Rule
15c3–3 requires broker-dealers to
safeguard customer funds and
securities. While Rule 15c3–3 requires
that a broker-dealer promptly forward
checks and include as a credit in the
reserve formula all customer free credit
balances, it does not specify any specific
procedures that a broker-dealer must
use to be in compliance with the rule.
Rather, it allows a broker-dealer to tailor
its procedures to its particular business
model. NASD Rule 2821 will not affect
the applicability of Exchange Act Rule
15c3–3 with respect to the safeguarding
of customer funds.
The Commission also received
comments on the timeframe for
principal review proposed in
Amendment No. 4.101 Some
commenters addressed NASD’s
requested no-action relief 102 and
highlighted related implementation
issues.103
One commenter addressed situations
in which an insurer’s contract issuance
unit is physically resident at the same
location as one of the insurer’s captive
broker-dealer offices, and both areas
share personnel with one another.104 It
asked for clarification of whether receipt
of customer applications by brokerdealer personnel for principal review in
these co-located situations would be
considered a transmittal to the issuing
insurance company for processing
under proposed Rule 2821(c).105 NASD
responded by stating that in these
situations ‘‘[it] would consider the
application ‘‘transmitted’’ to the
insurance company only when the
broker-dealer’s principal, acting as such,
has approved the transaction, provided
that the affiliated broker-dealer ensures
that arrangements and safeguards exist
to prevent the insurance company from
issuing the contract prior to principal
approval by the broker-dealer.106
The Commission believes that NASD
can address implementation issues, to
the extent they arise, during the
proposed six month implementation
period. Notably, the revised timeframe
in Amendment No. 4 is substantially
similar to the timeframe that NASD
proposed and that the Commission
published for comment in Amendment
100 CAI
Letter III.
from Eric A. Arnold and Clifford E.
Kirsch, Sutherland Asbill and Brennan LLP on
behalf of Committee of Annuity Insurers (May 24,
2007) (‘‘CAI Letter IV’’); Letters Type G and H.
102 See supra note 21.
103 See CAI Letter IV.
104 Id.
105 Id.
106 See Letter from James S. Wrona, Associate
Vice President, FINRA (Aug. 10, 2007).
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101 Letter
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No. 1, which would have required a
principal to review a transaction prior to
sending the application to the insurance
company for processing. The
Commission received numerous
comments on the timing of principal
review provision as it was proposed in
Amendment No. 1.107 While some
commenters supported it because they
believed it would give principals
sufficient time for a thorough review
and provide greater assurances that
unsuitable transactions would not be
consummated,108 others objected to
it.109 Some commenters were concerned
that members would be subject to
liability for market changes affecting the
value of the deferred variable annuity
during the delay for supervisory
review.110 Some commenters stated that
a delay in pricing the contract would be
unfair to customers.111 Others stated
that the timing deadline would require
costly reprogramming of broker-dealers’
electronic processing systems that
forward contracts to the insurance
company and the registered
representative’s home office at the same
time.112
One commenter stated that the
interaction of this provision with other
Commission and NASD rules could
limit a firm’s ability to review
applications thoroughly.113 Another
stated that time-linking the application
process with supervisory review would
impair the goal under the Investment
Company Act of 1940 of timely
processing.114
A few commenters stated that the
time deadline would not work in the
context of direct sales because in those
sales an insurance company may not
know of an applicant’s interest in a
107 A summary of these comments addressing
Amendment No. 1 was published in the Federal
Register along with the Commission’s notice of
Amendment No. 2. See supra notes 4 and 6.
108 Letters from Patricia Struck, President, North
American Securities Administrators Association
(September 20, 2005) and Rosemary J. Shockman,
President, Public Investors Arbitration Bar
Association (Sept. 9, 2005).
109 See, e.g., Letters from W. Thomas Conner and
Eric A. Arnold, Sutherland Asbill & Brennan on
behalf of The Committee of Annuity Insurers (Sept.
19, 2005) (‘‘CAI Letter I’’); John S. Simmers, CEO,
ING Advisors (Sept. 19, 2005) (‘‘ING Letter I’’);
ACLI Letter II; NAVA Letter II.
110 Letters from Denise M. Evans, General
Counsel, Associated Securities Corp. (Sept. 19,
2005) (‘‘Associated Securities Letter’’); John L.
Dixon, President, Pacific Select Distributors (Sept.
16, 2005) (‘‘Pacific Select Letter’’); and Julie Gerbert,
Vice President, United Planners’ Financial Services
of America (Sept. 19, 2005) (‘‘United Planners
Letter’’).
111 ACLI Letter II; Pacific Select Letter; and
United Planners Letter.
112 CAI Letter I; NMIS Letter.
113 ING Letter I.
114 ACLI Letter II.
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52409
deferred variable annuity until it
receives the application.115 Another
stated that the timing deadline would
not take into account situations in
which the registered principal is housed
in the insurance company.116
A few commenters also stated that
their current supervisory structure as an
Office of Supervisory Jurisdiction would
be incapable of dealing with the prior
approval requirement and they would
be forced to eliminate this form of
supervisory structure.117 One
commenter stated the requirement could
overwhelm principals,118 and another
stated that it would require members to
allocate two to three times the
supervisory staff for deferred variable
annuities than for any other product.119
c. Proposed Rule 2821(c)—Principal
Review and Approval
In Amendment No. 2, NASD listed a
variety of factors that a registered
principal would be required to consider
in reviewing the purchase or exchange
of a deferred variable annuity. In
Amendment No. 3, NASD modified this
provision to require registered
principals to consider all of the factors
that a registered representative must
consider in Proposed Rule 2821(b)
(‘‘Recommendation Requirements’’) and
eliminated the references to the
considerations in subparagraph (c)(1)
(‘‘Principal Review and Approval’’) of
the proposed rule. NASD also moved
the considerations relating to exchanges
115 CAI Letter I; NAVA Letter II; T. Rowe Price
Letter I. In direct sales, customers may apply for an
annuity contract by calling the insurance company
or by completing an application on the Internet.
NAVA Letter II. Receipt of the application is
frequently the first time the insurance company
even knows that the customer has filled out an
application. Id.
116 NMIS Letter.
117 Letter from Shawn M. Mihal, Chief
Compliance Officer, Great American Advisors
(Sept. 19, 2005) and ING Letter I. These comments
were submitted in response to Amendment No. 1,
which would have required principals to review
customers’ applications prior to transmitting them
to the issuing insurance company for processing.
The commenters assumed that there would be no
relief from Rules 15c3–1 and 15c3–3, and thus
broker-dealers would have to forward checks (along
with applications) to the insurance company by
noon of the next business day after receiving those
checks. Based on this assumption, the commenters
indicated that there would not be sufficient time for
representatives to forward the paperwork to the OSJ
manager and the OSJ manager to review the
application within the time parameters required by
Rules 15c3–1 and 15c3–3. These timing concerns
have been addressed by the Commission’s
exemptions from Rules 15c3–1 and 15c3–3 to allow
NASD members to comply with the proposed rule
without becoming fully subject to Exchange Act
Rule 15c3–3 and being required to maintain higher
levels of net capital in accordance with Rule 15c3–
1. See Exchange Act Release No. 56376 (Sept. 7,
2007).
118 Wachovia Letter.
119 Associated Securities Letter.
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that were in subparagraph (c)(1)(D) of
Amendment No. 2 to paragraph (b) in
Amendments Nos. 3 and 4. By doing
this, NASD added these determinations
to those factors a registered
representative must consider and
retained them as considerations for
principal review.
i. Comments on Proposed Rule
2821(c)(1)(A) as Amended by
Amendment No. 2—Principal Review
and Approval
The rule, as amended by Amendment
No. 2, would have required principals to
consider the extent to which the
customer would benefit from the unique
features of a deferred variable annuity.
A number of commenters remarked that
their comments on proposed Rule
2821(b)(1)(B) are equally applicable to
this provision and that ‘‘would’’ should
be changed to ‘‘could’’ and that the
modifier ‘‘unique’’ should be deleted.120
In response to comments, NASD
changed ‘‘unique’’ to ‘‘various.’’ As
amended by Amendment No. 3, the rule
would require registered principals to
have a reasonable basis to believe that
the customer has been informed, in
general terms, of the various features of
deferred variable annuities.121
ii. Comments on Proposed Rule
2821(c)(1)(C) as Amended by
Amendment No. 2—Principal Review
and Approval
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The rule, as amended by Amendment
No. 2, would have required principals to
consider the extent to which the amount
of money invested would result in an
undue concentration in a deferred
variable annuity or deferred variable
annuities in the context of the
customer’s overall investment portfolio.
Two commenters stated the term
‘‘undue concentration’’ is imprecise and
capable of multiple interpretations.122
Some commenters also viewed the
proposed requirement to consider the
customer’s liquidity needs as subsuming
the apparent intent of this provision.123
In Amendment No. 3, NASD deleted
this provision.
120 See, e.g., ACLI Letter IV; FSI Letter II; NAVA
Letter III; SIA Letter II. See also supra notes 68 and
69.
121 See Proposed Rule 2821(b)(1)(A)(i).
122 See, e.g., NAVA Letter III; ACLI Letter IV. Two
other commenters noted that NASD should provide
more guidance on what would amount to an
‘‘undue concentration’’ because deferred variable
annuities often take significant portions of a
customer’s assets. See FSI Letter II; Sorrento Letter.
123 See, e.g., ACLI Letter IV; CAI Letter II; NAVA
Letter III.
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iii. Comments on Proposed Rule
2821(c)(1)(D)(ii) as Amended by
Amendment No. 2—Principal Review
and Approval
The rule, as modified by Amendment
No. 2 would have required registered
principals to consider the extent to
which the customer would benefit from
any potential product enhancements
and improvements in the case of an
exchange of a deferred variable annuity.
One commenter stated that ‘‘would’’
should be changed to ‘‘could’’ because
whether a customer benefits is
determined years after the contract is
purchased and depends on market
performance.124 In Amendment No. 3,
NASD deleted this specific paragraph,
but, provided in paragraph (b)
(‘‘Recommendation Requirements’’) that
principals must consider, in the case of
an exchange, whether the customer
would benefit from any potential
product enhancements and
improvements in their review.125
iv. Comments on Proposed Rule
2821(c)(1)(D)(iii) as Amended by
Amendment No. 2—Principal Review
and Approval
The rule, as modified in Amendment
No. 2, would have required principals,
in the case of an exchange of a deferred
variable annuity, to consider the extent
to which the customer’s account has
had another deferred variable annuity
exchange within the preceding thirty-six
months. One commenter, while
supporting this provision, believed that
the registered principal should also
review the total sales production of
variable annuities of associated persons
to detect unsuitable sales and other
potential abuses.126 A number of
commenters stated that it would be
difficult to comply with this
requirement.127 In their view, principals
may have a difficult time obtaining this
information, especially if the exchange
occurred at another broker-dealer.128
These commenters also stated that
customers may not want to share this
kind of information, citing privacy
concerns or policy concerns with the
other broker-dealers.129
One commenter stated that the
proposed rule should specify whether
principals have to collect information
on exchanges that occurred at the
reviewing firm only or also on
124 See
NAVA Letter III.
Proposed Rule 2821(c) and Proposed Rule
2821(b)(1)(B)(ii).
126 See NASAA Letter II.
127 See, e.g., CAI Letter II; Contemporary
Financial Letter; FSI Letter II; Mutual Service Letter
II; Sorrento Letter; T. Rowe Price Letter II.
128 Id.
129 Id.
exchanges that occurred at other brokerdealers.130 Two commenters argued that
the proposed rule should clarify
whether a registered principal is only
obligated to consider prior exchange
information if it is available to him or
her at the time of his or her review.131
One commenter stated that the
provision would impose substantial
administrative and supervisory costs on
broker-dealers, which would have to
implement cumbersome and expensive
additional surveillance tools.132
Another commenter stated the proposed
rule should clarify the level of inquiry
and documentation necessary to comply
with this provision.133 In Amendment
No. 3, NASD eliminated this specific
provision, but provided in paragraph (b)
(‘‘Recommendation Requirements’’) that
principals must consider, in the case of
exchange, the extent to which the
customer account has had another
deferred variably annuity exchange
within the preceding thirty-six
months.134 NASD has stated that it will
announce the effective date of the
proposed rule change in a Notice to
Members to be published no later than
60 days following Commission approval
and that the effective date will be 120
days following publication of the Notice
to Members announcing Commission
approval. NASD has indicated that it
may address the type of implementation
issues commenters raised with respect
to determining whether a customer’s
account has had a deferred variable
annuity exchange within the preceding
36 months in connection with that
Notice to Members.
d. Comments on Proposed Rule
2821(c)(2)—Principal Review and
Approval
The proposed rule would require the
registered principal who reviewed and
approved, rejected, or authorized the
transaction to document and sign the
determinations that he or she is required
to make pursuant to subparagraph (c) of
the proposed rule.
As proposed in Amendment No. 2,
the principal who approves a
transaction would have been required to
sign the registered representative’s
suitability determination. One
commenter stated that this provision
should be eliminated because ‘‘it would
establish an unprecedented standard of
requiring principals to fully endorse all
of the considerations leading to the
125 See
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130 See
CAI Letter II.
Contemporary Financial Letter; Mutual
Service Letter II.
132 See NSCP Letter.
133 See CAI Letter II.
134 See Proposed Rule 2821(c) and Proposed Rule
2821(b)(1)(B)(iii).
131 See
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salespersons’ recommendations.’’ 135 In
this commenter’s view, the principal’s
role should be to affirm the fact that the
salesperson elicited information for
completion of the suitability
documents.136 In Amendment No. 3,
NASD eliminated the requirement that
registered principals sign the registered
representative’s suitability
determinations.
5. Comments on Proposed Rule
2821(d)—Supervisory Procedures
The rule, as modified by Amendment
No. 2, would have required members to
implement procedures and require
principals to consider whether the
associated person effecting the
transaction has a particularly high rate
of effecting deferred variable annuity
exchanges.
Two commenters argued that the
phrase ‘‘particularly high rate’’ is vague
and unworkable.137 A number of
commenters noted that the proposed
rule implies that principals would have
to implement a transaction-bytransaction review and stated that
members should be able to rely on
exception reports as an effective
solution to unsuitable exchanges.138
One commenter also requested
clarification regarding what should
happen if a registered representative
does have a particular high rate of
exchanges.139 NASD modified this
provision in Amendment No. 3,
eliminating the reference to a
‘‘particularly high rate’’ of exchanges.
6. Comments on Proposed Rule
2821(e)—Training
As provided in Amendment No. 2,
members would be required to develop
and document specific training policies
or programs reasonably designed to
ensure that associated persons who
effect and registered principals who
review transactions in deferred variable
annuities comply with the requirements
of the proposed rule and that they
understand the material features of
deferred variable annuities. Several
commenters questioned the need for
this specific requirement, as well as the
standards applicable to the training.140
135 See
ACLI Letter IV.
136 Id.
137 See
ACLI Letter IV; FSI Letter II.
ACLI Letter IV; CAI Letter II; FSI Letter
II; NAVA Letter III.
139 See CAI Letter II. The commenter questioned
whether the principal has to reject the transaction
or just give it closer scrutiny.
140 One commenter stated there is no need for
additional training requirements because NASD
Rule 2310 requires registered representatives to
understand the material features of the products
they sell. See FSI Letter II; Letter Type C. Other
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138 See
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NASD declined to amend this provision
in response to comments.
7. NASD’s Response to Comments
As discussed above, in response to the
comments received on Amendment No.
1 NASD amended portions of the
proposed rule and responded to
comments. NASD also filed a response
to the comments received on
Amendment No. 2 with the Commission
addressing concerns regarding the need
for the proposed rule, the regulatory
process that NASD undertook in
developing the proposed rule, and the
statutory requirements for SRO
rulemaking.141 In Amendment Nos. 3
and 4, NASD further responded to
comments and modified the proposed
rule.
IV. Discussion and Commission
Findings
The Commission has reviewed
carefully Proposed Rule 2821, the
comments, and NASD’s responses to the
comments, and believes that NASD has
responded appropriately to the concerns
raised by the commenters. The
Commission finds that Proposed Rule
2821, as amended, is consistent with the
requirements of the Act and the rules
and regulations thereunder applicable to
a national securities association, and, in
particular, with section 15A(b)(6) of the
Act, which requires, among other
things, that the rules of a national
securities association be designed to
prevent fraudulent and manipulative
acts and practices, to promote just and
equitable principles of trade, and, in
general, to protect investors and the
public interest.142
Over approximately the past three
years, the majority of informal actions
brought against broker-dealers as a
result of NASD examinations of variable
annuity sales have involved the failure
to establish or follow written
supervisory procedures.143 During this
time period, NASD also brought
numerous enforcement actions charging
broker-dealers with failing to supervise
sales of variable annuities.144 In
addition, NASD’s examinations found a
commenters believed this provision is duplicative
of the Firm Element portion of NASD’s continuing
education requirements. See, e.g., 1st Global Letter
II; FSI Letter II. One commenter believed the
training requirements would interfere with
members’ efficient and effective allocation of
training resources. See FSI Letter II. A number of
commenters also suggested members’ programs be
held to the standard of being ‘‘reasonably designed
to achieve compliance’’ with the proposed rule.
See, e.g., Contemporary Financial Letter; ING
Advisors Letter II; Mutual Service Letter II.
141 See NASD Response Letter.
142 15 U.S.C. 78o–3(b)(6).
143 See infra note 148.
144 See infra note 150.
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52411
substantial number of unsuitable
recommendations and instances of
failing to obtain customer account
information.145 It also brought
numerous enforcement actions for
making unsuitable recommendations.146
The proposed rule is designed to curb
sales practice abuses in deferred
variable annuities. Its recommendation
requirements provide a specific
framework for a broker-dealer’s
suitability analysis of these securities.
By setting forth factors that a brokerdealer must specifically consider in
recommending deferred variable
annuities and requiring the registered
representative to obtain certain
information from his or her customers,
the proposed rule should improve
communications between registered
representatives and customers regarding
these securities. The supervisory review
component should foster a thorough
analytical review of every deferred
variable annuity transaction in a
timeframe that will limit the possibility
of unsuitable recommendations and
transactions. The proposed rule as a
whole is geared to protecting investors
by requiring firms to implement more
robust compliance cultures, and to give
clear consideration of the suitability of
these complex products.
Commenters asserted that the
proposed rule, because it is product
specific, would result in significant
burdens on competition. Pursuant to the
Act’s requirement, the Commission has
considered the impact of Proposed Rule
2821 on efficiency, competition and
capital formation,147 as well as whether
the rule would impose any burden on
competition not necessary or
appropriate in furtherance of the Act.148
We note that other products, including
options and penny stocks, are subject to
product-specific regulations, due to
their complexity or their history of sales
practice abuses. NASD has
demonstrated through its history of
examinations, enforcement actions, and
guidance to members that regulating
variable annuities like other products
has not been sufficient to curb sales
practice abuses. Moreover, we note that
the Act allows the Commission to
approve a self-regulatory organization
rule that imposes burdens on
competition so long as those burdens
are necessary or appropriate in
furtherance of the purposes of the
Act.149 We believe that to the extent the
145 See
infra note 148.
infra note 150.
147 15 U.S.C. 78c(f).
148 15 U.S.C. 78o–3(b)(9).
149 Id.
146 See
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proposed rule imposes burdens on
competition, these burdens are
necessary or appropriate in furtherance
of the purposes of the Act, and
particularly the purpose of protecting
investors.
Commenters also expressed the view
that Proposed Rule 2821 may impose
compliance costs on broker-dealers that
exceed their costs of complying with
rules applicable to other products. The
complexity of deferred variable
annuities warrant more targeted
regulation. NASD has attempted over
the past few years to address
problematic and unsuitable sales
through non-rulemaking means, but has
not found that approach to be
successful. We agree with NASD that
Proposed Rule 2821 will lead firms to
enhance their compliance and
supervisory systems, which in turn will
provide more comprehensive and
targeted protection to investors.150
While NASD has issued a number of
Notices to Members and Regulatory and
Compliance Alerts regarding the
suitability of deferred variable
annuities,151 it continues to encounter
numerous questionable sales practices
through its examinations,152 as well as
150 See
NASD Response Letter.
Notice to Members 96–86 and Notice to
Members 99–35. In 2002, NASD issued a Regulatory
& Compliance Alert, entitled ‘‘NASD Regulation
Cautions Firms for Deficient Variable Annuity
Communications,’’ that, among other things,
discussed NASD’s discovery of unacceptable sales
practices regarding variable annuities. In another
Regulatory & Compliance Alert in 2002, entitled
‘‘Reminder—Suitability of Variable Annuity Sales,’’
NASD emphasized, in part, that an associated
person must be knowledgeable about a variable
annuity before he or she can determine whether a
recommendation to purchase, sell or exchange the
variable annuity is appropriate. NASD has also
issued a number of Investor Alerts regarding
variable annuities. In 2001, NASD issued an
Investor Alert entitled ‘‘Should You Exchange Your
Variable Annuity?’’ highlighting important issues
that investors should consider before agreeing to
exchange a variable annuity. In 2003, NASD issued
an Investor Alert entitled ‘‘Variable Annuities:
Beyond the Hard Sell,’’ which cautioned investors
about certain inappropriate sales tactics and
highlighted the unique features of these products.
152 From July 2004 to April 2007, NASD
completed a total of 807 routine examinations
involving the review of variable annuities. See
Letter from James S. Wrona, Associate Vice
President, NASD (May 15, 2007) (‘‘NASD
Examination/Enforcement Update Letter’’). These
examinations resulted in 92 Letters of Caution, 45
Compliance Conferences, and 4 Acceptance, Waiver
and Consent letters, in which a respondent accepts
a finding of a violation, consents to the imposition
of sanctions, and agrees to waive the right to a
hearing. Id. While the majority of these actions
involved the failure to establish or follow written
supervisory procedures, a number of actions related
to the failure to obtain and maintain customer
account information, unsuitable recommendations,
and the failure to comply with standards relating
to communications with the public. Id. These
findings do not include cause examinations, many
of which result in formal action that is captured by
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151 See
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through its investigations and informal
discussions with its members.153 Just
within the last few years, NASD has
brought a number of cases involving
failures to supervise, suitability
violations, and misrepresentation in
connection with purchases and
exchanges of deferred variable
annuities.154
enforcement actions, discussed in note 150 below.
Id. Nor do the findings include information from
special examination initiatives. Id.
153 See NASD Response Letter.
154 See, e.g., Phillip Nelson, NASD Case No.
2006004829701 (April 3, 2007) (providing
misleading communication to customer regarding a
variable annuity); Victoria C. Smotherman, NASD
Case No. 2006003897501 (March 21, 2007)
(fraudulently inducing purchases of variable
annuities); Donna Vogt, NASD Case No.
EAF0400730002 (Feb. 21, 2007) (making unsuitable
variable annuity recommendations); Raymond
James Financial Services, Inc., NASD Case No.
EAF0400730001 (Jan. 31, 2007) (failing to properly
supervise by permitting producing branch managers
to supervise themselves and by not properly
reviewing variable annuity sales and exchanges);
Peter F. Esposito, NASD Case No. 2005002689601
(Dec. 8, 2006) (submitting falsified account
information to his firm concerning the liquidation
of a variable annuity); Quick & Reilly, Inc., NASD
Case No. E102003158301 (Dec. 1, 2006) (failing to
supervise variable annuity sales); Waddell & Reed,
Inc., NASD Case No. E062004029603 (Nov. 24,
2006) (failing to supervise sales of variable
annuities where unregistered persons were selling
such products); David L. McFadden, NASD Case
No. E2005000226001 (Nov. 15, 2006) (fraudulent
and unsuitable sales of variable annuities, mutual
funds, and exchange traded fund shares); CCO
Investment Services, Corp., NASD Case No.
E112005014002 (Oct. 16, 2006) (failing to, among
other things, supervise variable annuity sales);
Daniel Carlos Lacey, NASD Case No.
E062004000201 (Aug. 11, 2006) (making unsuitable
recommendations regarding variable annuities
exchanges); Michael K. Maunsell, NASD Case No.
2005001939501 (Aug. 2, 2006) (making unsuitable
variable annuity recommendations); Carole G.
Ferraro, NASD Case No. E0520030291 (July 21,
2006) (making unsuitable recommendations
regarding variable annuities); Jerry Swicegood,
NASD Case No. 2005002683001 (July 13, 2006)
(falsifying documents related to variable annuity
exchanges); Eric J. Brown, NASD Case No.
E112003006903 (June 27, 2006) (making unsuitable
recommendations and false statements regarding
variable annuities); Joseph Vitetta, NASD Case No.
E10200412250 (June 8, 2006) (making unsuitable
recommendation regarding a variable annuity,
among other violations); AmSouth Investment
Services, Inc., NASD Case No. E052004025802 (May
24, 2006) (failing to establish and maintain
reasonable supervisory system in connection with
sales of variable annuities and mutual funds);
Charles Snyder, NASD Case No. E112004042001
(May 2, 2006) (making unsuitable variable annuity
recommendations); Frank P. Grasse, No.
EL120030533 (April 17, 2006) (falsifying customer
information on variable annuity applications); Tyler
M. Kerrigan, NASD Case No. E0520030355 (March
10, 2006) (recommending unsuitable variable
annuity transactions); Angelisa Savage-Bryant,
NASD Case No. E072004064201 (March 6, 2006)
(misrepresentation in connection with a variable
annuity exchange); Brian Carr, NASD Case No.
E9B2003043802 (Feb. 22, 2006) (making unsuitable
variable annuity recommendations); John Babiarz,
NASD Case No. 2005002047301 (Feb. 10, 2006)
(making unsuitable variable annuity
recommendations); Michael Lancaster, NASD Case
No. E8A20040995–01 (Nov. 30, 2005) (making
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Frm 00069
Fmt 4703
Sfmt 4703
unsuitable recommendations regarding variable
annuity subaccounts); Lawrence LaBine, NASD
Case No. C3A20040045 (Nov. 22, 2005) (unsuitable
recommendations to five customers involving
variable annuity subaccounts and mutual funds);
Mansell R. Spedding, NASD Case No. E0220030907
(Sept. 21, 2005) (unsuitable subaccount allocation
recommendation for variable annuity); Rita N.
Raymer, NASD Case No. E0520030131 (Aug. 16,
2005) (unsuitable recommendations of variable
annuities); NY Life Sec., Inc., NASD Case No.
E0520040104 (July 22, 2005) (failing to adequately
supervise sales of variable annuities and mutual
funds); Paul Olsen, NASD Case No. E3A20030539
(June 23, 2005) (negligently failing to tell customers
about fees associated with variable annuity
exchanges); Bambi Holzer, NASD Case No.
E0220020787 (June 17, 2005) (negligently
misrepresenting certain aspects of variable
annuities); Ilene L. Sonnenberg, NASD Case No.
C0520050024 (May 11, 2005) (recommending
unsuitable variable annuity); Raymond James &
Assocs., Inc., NASD Case No. C0520050020 (May
10, 2005) (finding that registered representative
made unsuitable recommendations and firm failed
to maintain and enforce written supervisory
procedures regarding sales of variable annuities);
Issetten Hanif, NASD Case No. C9B20040086 (Apr.
6, 2005) (unsuitable recommendations regarding
variable annuity and mutual fund exchanges);
Lawrence Labine, NASD Case No. E02020513 (Nov.
19, 2004) (unsuitable variable annuity
recommendation); Edward Sadowski, NASD Case
No. C9B040102 (Nov. 17, 2004) (unsuitable variable
annuity recommendation); James B. Moorehead,
NASD Case No. C05040073 (Nov. 11, 2004) (failing
to gather suitability information for variable annuity
sales); Juan Ly, NASD Case No. C07040094 (Nov. 9,
2004) (unsuitable variable annuity switches and
misrepresentations); Jenny Chin, NASD Case No.
E04030619 (Oct. 29, 2004) (misrepresentation and
omissions regarding variable annuities); Glenn W.
Ward, NASD Case No. C05040075 (Oct. 14, 2004)
(recommending unsuitable variable annuity);
Bernard E. Nugent, NASD Case No. C11040031
(Sept. 1, 2004) (unsuitable recommendation
involving the liquidation of mutual fund shares to
purchase a variable annuity); Samuel D. Hughes,
NASD Case No. C07040067 (Aug. 19, 2004)
(unsuitable variable annuity switches, unauthorized
sub-account allocations, and misrepresentations);
SunAmerica Sec., Inc., NASD Case No. C05040051
(July 12, 2004) (lacking adequate written
supervisory procedures concerning review of
variable annuity and variable universal life
contracts); Jamie Engelking, NASD Case No.
E3A020441 (July 2, 2004) (unsuitable variable
annuity recommendation); Pan-American Fin.
Advisers, NASD Case No. C05040034 (June 15,
2004) (failing to have adequate supervisory
procedures for variable annuity sales); Scott Weier,
NASD Case No. E04010714 (May 27, 2004)
(unsuitable variable annuity recommendations);
Gregory Jurkiewicz, NASD Case No. E3A030436
(May 4, 2004) (unsuitable variable annuity
recommendation); Michael H. Tew, NASD Case
No.C05040010 (Apr. 7, 2004) (unsuitable
recommendations regarding variable annuities);
Steve Morgan, NASD Case No. E3A020410 (Mar. 12,
2004) (unsuitable variable annuity
recommendation); Donald Lacavazzi, NASD Case
No. C11040009 (Feb. 24, 2004) (recommending
unsuitable variable annuity switching); Michael
Blandchard, NASD Case No. C11040005 (Feb. 16,
2004) (unsuitable variable annuity
recommendations); Prudential Inv. Mgmt. and
Prudential Equity Group, Inc., NASD Case No.
C05040008 (Jan. 29, 2004) (failing to supervise and
maintain accurate records relating to variable
annuity replacement sales); Waddell & Reed, Inc.,
NASD Case No. CAF040002 (Jan. 14, 2004) (failing
to ascertain suitability of recommended variable
annuity exchanges and failure to supervise). NASD
Enforcement actions are available at https://
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Some commenters expressed the view
that NASD must wait before instituting
rulemaking and show that a
‘‘demonstrable problem’’ exists.155
While we believe NASD’s examinations
and enforcement actions over the years
clearly demonstrate an entrenched
problem in the sales culture for these
products, nothing in the Act requires
NASD to make such a showing. Rather,
the Act requires the Commission to
determine that a proposed rule is
consistent with the Act and consider
whether the proposed rule would
promote efficiency, competition and
capital formation.156 So long as its
proposed rules meet the requirements of
the Act, NASD can—and indeed
should—be proactive in addressing
problems in the sale of securities.
Some commenters also took the
position that the proposed rule should
be subject to a cost/benefit analysis.157
The Act sets forth what the Commission
must consider in determining whether
to approve a proposed self-regulatory
organization rule. It also sets forth
requirements that the self-regulatory
organizations must meet. The Act does
not require a cost/benefit analysis with
respect to proposed self-regulatory
organization rules that are filed with,
and approved by, the Commission.
As a practical matter, however, NASD
considered the costs and benefits of the
rule as the rule was developed and
modified, and NASD’s members were
actively involved in shaping the
proposed rule. As NASD stated in its
response to comments on Amendment
No. 2 ‘‘[i]ndustry members are keenly
aware of the potential costs and burdens
that can result from rulemaking and, as
is often the case, they raised and NASD
considered such issues at multiple
stages of the rulemaking process.’’158
www.nasd.com/RegulatoryEnforcement/
MonthlyDisciplinaryActions/index.htm.
155 See supra note 33 and accompanying text.
156 15 U.S.C. 78c(f).
157 See supra notes 35–38 and accompanying text.
158 As discussed in detail above, in its response
to comments to Amendment No. 2, NASD noted the
steps it went through as it developed the proposed
rule prior to filing it with the Commission. It
published the proposed rule in a Notice to Members
and solicited comment. The proposal also went to
five NASD standing committees (including two
committees with subject matter expertise regarding
variable annuities) for consultation and comment.
NASD considered the public’s and the committees’
comments and modified the proposed rule in
response. The NASD Regulation, Inc. Board of
Directors then approved the proposed rule and the
NASD Board of Governors had an opportunity to
review it. These NASD boards include members of
the broker-dealer and insurance industries. For
detail on the composition of the boards, see NASD’s
Response Letter.
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Accelerated Approval of Amendment
Nos. 3 and 4
As set forth below, the Commission
finds good cause to approve
Amendment Nos. 3 and 4 to the
proposed rule, as amended, prior the
thirtieth day after the date of
publication of the notice of Amendment
Nos. 3 and 4 in the Federal Register.
The revisions and clarifications in
Amendment Nos. 3 and 4 were made in
response to comments.
In Amendment No. 3, NASD modified
the Recommendation Requirements in
paragraph (b) of the proposed rule.
Amendment No. 2 required members to
have a reasonable basis to believe the
customer has been informed of the
material features of a deferred variable
annuity. NASD revised the proposed
rule to specify that a member must have
a reasonable basis to believe that a
customer has been informed ‘‘in general
terms of the various features’’ of
deferred variable annuities. NASD made
this change in response to comments to
clarify that the customer need only be
informed about the features of deferred
variable annuities in general terms,
rather than be informed about the
specific features of the deferred variable
annuity the member might recommend.
In addition, in Amendment No. 3,
NASD incorporated the factors that a
firm must consider when exchanging
deferred variable annuities in the
recommendation requirements rather
than in the principal review and
approval requirements, while
maintaining a requirement that
principals consider these factors. NASD
also eliminated two of the
considerations relating to exchanges in
response to comments: the extent to
which the customer would benefit from
the unique features of a deferred
variable annuity and the extent to which
the customer’s age or liquidity needs
make the investment inappropriate.
Moreover, in Amendment No. 3,
NASD revised the proposed rule in
response to comments relating to the
applicability of the proposed rule to
non-recommended transactions. NASD
clarified that while principals are to
treat all transactions as recommended, a
principal may authorize the processing
of a transaction if it determines that the
transaction was not recommended and
that the customer affirms that he or she
wants to proceed after being informed of
the reason why the registered principal
has not approved the transaction.
In Amendment No. 3, NASD also
modified the supervisory procedures
provisions of the rule in response to
comments that the term ‘‘particularly
high rates of effecting deferred variable
PO 00000
Frm 00070
Fmt 4703
Sfmt 4703
52413
annuity exchanges’’ was vague. NASD
revised the proposed rule to require
implementation of surveillance
procedures to review associated
persons’ rates of effecting deferred
variable annuity exchanges for
consistency with the proposed rule,
other NASD rules and the federal
securities laws. NASD also clarified that
members must have policies and
procedures reasonably designed to
implement corrective measures to
address inappropriate exchanges.
In addition, in Amendment No. 3,
NASD revised the required timeframe
for principal review, which it further
revised in Amendment No. 4. As
amended by Amendment No. 4, the
principal must review the application
prior to transmitting it to the issuing
insurance company for processing, but
no later than seven business days after
the customer signs the application. This
‘‘prior to transmittal’’ standard was also
incorporated in Amendment No. 1, and
the Commission received a substantial
number of comments on this standard.
Although Amendment No. 1 did not
explicitly limit the timeframe for
principal review to no more than seven
days, provisions of Exchange Act Rule
15c3–3 would have operated to limit the
time in which broker-dealers could hold
customer funds. In light of NASD’s
requested exemption from Rule 15c3–3,
the seven-day limit on principal review
in Amendment No. 4 would replace that
rule’s time limitation for transactions
subject to that exemption with a more
workable limit.
Thus, the Commission finds good
cause to approve Amendment Nos. 3
and 4 to the proposed rule, as amended,
prior to the thirtieth day after the date
of publication of the notice of
Amendment Nos. 3 and 4 in the Federal
Register.
V. Solicitation of Comments
Interested persons are invited to
submit written data, views and
arguments concerning Amendment Nos.
3 and 4, including whether the
proposed rule is consistent with the
Act.159 Comments may be submitted by
any of the following methods:
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an e-mail to rulecomments@sec.gov. Please include File
Number SR-NASD–2004–183 on the
subject line.
159 The Commission will consider the comments
we previously received. Commenters may reiterate
or cross-reference previously submitted comments.
E:\FR\FM\13SEN1.SGM
13SEN1
52414
Federal Register / Vol. 72, No. 177 / Thursday, September 13, 2007 / Notices
Paper Comments
• Send paper comments in triplicate
to Nancy M. Morris, Secretary,
Securities and Exchange Commission,
100 F Street, NE., Washington, DC
20549–1090.
SECURITIES AND EXCHANGE
COMMISSION
[Release No. 34–56373; File No. SR–FINRA–
2007–005]
Self-Regulatory Organizations;
Financial Industry Regulatory
Authority, Inc.; Notice of Filing of a
All submissions should refer to File
Proposed Rule Change Relating to
Number SR–NASD–2004–183. This file
NASD Rule 11870 (Customer Account
number should be included on the
subject line if e-mail is used. To help the Transfer Contracts) and NYSE Rule
412 (Customer Account Transfer
Commission process and review your
Contracts) To Make the Time Frames in
comments more efficiently, please use
only one method. The Commission will the Rules for Validating or Taking
post all comments on the Commission’s Exception to an Instruction To Transfer
a Customer’s Securities Account
Internet Web site (https://www.sec.gov/
Consistent With the Time Frames in
rules/sro.shtml). Copies of the
the Automated Customer Account
submission, all subsequent
Transfer Service
amendments, all written statements
with respect to the proposed rule
September 7, 2007.
change that are filed with the
Pursuant to section 19(b)(1) of the
Commission, and all written
Securities Exchange Act of 1934
communications relating to the
(‘‘Act’’),1 notice is hereby given that on
proposed rule change between the
August 8, 2007, Financial Industry
Commission and any person, other than Regulatory Authority, Inc. (‘‘FINRA’’)
filed with the Securities and Exchange
those that may be withheld from the
Commission (‘‘Commission’’) the
public in accordance with the
proposed rule change described in Items
provisions of 5 U.S.C. 552, will be
I, II, and III below, which items have
available for inspection and copying in
been prepared by FINRA. The
the Commission’s Public Reference
Commission is publishing this notice to
Room, 100 F Street, NE., Washington,
solicit comments from interested
DC 20549, on official business days
between the hours of 10 a.m. and 3 p.m. persons.
Copies of such filing also will be
I. Self-Regulatory Organization’s
available for inspection and copying at
Statement of the Terms of Substance of
the principal office of FINRA. All
the Proposed Rule Change
comments received will be posted
FINRA is proposing to amend
without change; the Commission does
National Association of Securities
not edit personal identifying
Dealers, Inc. (‘‘NASD’’) Rule 11870
information from submissions. You
(‘‘Customer Account Transfer
should submit only information that
Contracts’’) and New York Stock
you wish to make available publicly. All Exchange (‘‘NYSE’’) Rule 412
submissions should refer to File
(‘‘Customer Account Transfer
Number SR–NASD–2004–183 and
Contracts’’) to make the time frames in
should be submitted on or before
the rules for validating or taking
October 4, 2007.
exception to an instruction to transfer a
customer’s securities account assets and
VI. Conclusion
for completing the transfer of the assets
consistent with the time frames in the
It is therefore ordered, pursuant to
National Securities Clearing
section 19(b)(2) of the Act,160 that the
Corporation’s (‘‘NSCC’’) Automated
proposed rule, as amended (SR-NASD–
Customer Account Transfer Service
2004–183), be, and it hereby is,
(‘‘ACATS’’) transfer cycle. Below is the
approved.
text of the proposed rule change.
By the Commission.
Proposed new language is italicized;
Nancy M. Morris,
proposed deletions are in [brackets].
Secretary.
[FR Doc. E7–18022 Filed 9–12–07; 8:45 am]
ebenthall on PRODPC61 with NOTICES
BILLING CODE 8010–01–P
11000. UNIFORM PRACTICE CODE
11870. Customer Account Transfer
Contracts
(a) No Change.
(b) Transfer Procedures
(1) Upon receipt from the customer of
an authorized broker-to-broker transfer
160 15
U.S.C. 78s(b)(2).
VerDate Aug<31>2005
15:29 Sep 12, 2007
1 15
Jkt 211001
PO 00000
U.S.C. 78s(b)(1).
Frm 00071
Fmt 4703
Sfmt 4703
instruction form (‘‘TIF’’) to receive such
customer’s securities account assets in
whole or in specifically designated part,
from the carrying member, the receiving
member must immediately submit such
instruction to the carrying member. The
carrying member must, within [three]
one business day[s] following receipt of
such instruction, or receipt of a TIF
received directly from the customer
authorizing the transfer of assets in
specifically designated part: (A)
Validate the transfer instruction to the
receiving member (with an attachment
reflecting all positions and money
balances to be transferred as shown on
its books); or (B) take exception to the
transfer instruction for reasons other
than securities positions or money
balance discrepancies and advise the
receiving member of the exception
taken. The time frame(s) set forth in this
paragraph will change, as determined
from time-to-time in any publication,
relating to the ACATS facility, by the
National Securities Clearing
Corporation (NSCC).
(2) No Change.
(c) and (d) No Change.
(e) Completion of the Transfer
Within three business days following
the validation of a transfer instruction,
the carrying member must complete the
transfer of the customer’s security
account assets to the receiving member.
The receiving member and the carrying
member must immediately establish
fail-to-receive and fail-to-deliver
contracts at then-current market values
upon their respective books of account
against the long/short positions that
have not been delivered/received and
the receiving/carrying member must
debit/credit the related money amount.
The customer’s security account assets
shall thereupon be deemed transferred.
The time frame(s) set forth in this
paragraph will change, as determined
from time-to-time in any publication,
relating to the ACATS facility, by the
NSCC.
(f) through (n) No Change.
*
*
*
*
*
Rule 412. Customer Account Transfer
Contracts
(a) No Change.
(b)
(1) Upon receipt from the customer of
an authorized broker-to-broker transfer
instruction form (‘‘TIF’’) to receive such
customer’s securities account assets in
whole or in specifically designated part,
the receiving organization will
immediately submit such instruction to
the carrying organization. The carrying
organization must, within [three (3)] one
business day[s] following receipt of
such instruction, or receipt of a TIF
E:\FR\FM\13SEN1.SGM
13SEN1
Agencies
[Federal Register Volume 72, Number 177 (Thursday, September 13, 2007)]
[Notices]
[Pages 52403-52414]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E7-18022]
-----------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
[Release No. 34-56375; File No. SR-NASD-2004-183]
Self-Regulatory Organizations; National Association of Securities
Dealers, Inc. (n/k/a Financial Industry Regulatory Authority, Inc.);
Notice of Filing of Amendment Nos. 3 and 4 and Order Granting
Accelerated Approval of the Proposed Rule, as Amended, Related to Sales
Practice Standards and Supervisory Requirements for Transactions in
Deferred Variable Annuities
September 7, 2007.
I. Introduction
On December 14, 2004, the National Association of Securities
Dealers, Inc. (``NASD'') filed with the Securities and Exchange
Commission (``Commission''), pursuant to section 19(b)(1) of the
Securities Exchange Act of 1934 \1\ (``Exchange Act'' or ``Act'') and
Rule 19b-4 \2\ thereunder, proposed new Rule 2821 (``Proposed Rule
2821'') relating to the sales practice standards and supervisory and
training requirements applicable to transactions in deferred variable
annuities.\3\ Proposed Rule 2821, as amended by Amendment No. 1, was
published for comment in the Federal Register on July 21, 2005.\4\ The
Commission received approximately 1500 comments on the proposal.\5\
NASD filed Amendment No. 2 on May 4, 2006, which addressed the comments
and proposed responsive amendments. Amendment No. 2 was published for
comment in the Federal Register on June 28, 2006.\6\ The Commission
received approximately 1950 comments on Amendment No. 2.\7\ To further
explain and modify certain provisions of Proposed Rule 2821 in response
to comments, NASD filed Amendment No. 3 on November 15, 2006 and
Amendment No. 4 on March 5, 2007. Amendment No. 4 supersedes all of the
previous amendments in their entirety. All of the comments that the
Commission has received are available on the Commission's Internet Web
site (https://www.sec.gov/rules/sro.shtml). This order provides notice
of Amendment Nos. 3 and 4 to the proposed rule and approves the
proposed rule as amended on an accelerated basis.\8\
---------------------------------------------------------------------------
\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
\3\ On July 26, 2007, the Commission approved a proposed rule
change filed by NASD to amend NASD's Certificate of Incorporation to
reflect its name change to Financial Industry Regulatory Authority
Inc., or FINRA, in connection with the consolidation of the member
firm regulatory functions of NASD and NYSE Regulation, Inc. See
Exchange Act Release No. 56146 (July 26, 2007); 72 FR 42190 (Aug. 1,
2007).
\4\ See Exchange Act Release No. 52046A (July 19, 2005); 70 FR
42126 (July 21, 2005) (SR-NASD-2004-183).
\5\ Approximately 1300 of these comments, primarily from
licensed insurance professionals and variable product salespersons,
are virtually identical. These letters are referred to herein, and
on the list of comments on the Commission's Web site as ``Letter
Type A.'' The Commission also received multiple copies of other
letters, which we refer to as Letters Type B, C, D, E, F, G and H,
below.
\6\ See Exchange Act Release No. 54023 (June 21, 2006); 71 FR
36840 (June 28, 2006) (SR-NASD-2004-183).
\7\ Approximately 1700 of these comments, primarily from
licensed insurance professionals and variable product salespersons,
are virtually identical. These letters are referred to herein as
``Letter Type B.''
\8\ NASD granted consent for the Commission to approve the
proposed rule beyond the timeframes set forth in section 19(b)(2) of
the Act.
---------------------------------------------------------------------------
II. Description of the Proposal
Proposed Rule 2821 would create recommendation requirements
(including a suitability obligation), principal review and approval
requirements, and supervisory and training requirements tailored
specifically to transactions in deferred variable annuities. It is
intended to supplement, not replace, NASD's other rules relating to
suitability, supervisory review, supervisory procedures, and training.
Thus, to the extent Proposed Rule 2821 does not apply to a particular
transaction, NASD's general rules on suitability, supervisory review,
supervisory procedures, and training continue to govern when
applicable.\9\ The text of the proposed rule is available on FINRA's
Web site (https://www.finra.org), at FINRA's principal office, and at
the Commission's Public Reference Room.
---------------------------------------------------------------------------
\9\ The general suitability obligation requires a broker-dealer
to consider its customer's ability to understand the security being
recommended, including changes in the customer's ability to
understand, monitor, and make further decisions regarding securities
over time.
---------------------------------------------------------------------------
Proposed Rule 2821 would apply to the purchase or exchange of a
deferred variable annuity and to an investor's initial subaccount
allocations.\10\ It
[[Page 52404]]
would not apply to reallocations of subaccounts or to subsequent
premium payments made after the investor's initial purchase or
exchange.\11\ It also generally would not apply when an investor's
purchase or exchange of a deferred variable annuity is made within a
tax-qualified, employer-sponsored retirement or benefit plan.\12\ If,
however, a member recommends a deferred variable annuity to an
individual plan participant, then Proposed Rule 2821 would apply to
that purchase (or exchange) and to the initial subaccount allocations.
---------------------------------------------------------------------------
\10\ As NASD noted in Amendment No. 2, the proposed rule focuses
on customer purchases and exchanges of deferred variable annuities,
areas that, to date, have given rise to many of the sales practice
abuses associated with variable annuity products. See Exchange Act
Release No. 52046A, at 3-5 (discussing various questionable sales
practices that NASD examinations and investigations have uncovered
and the actions NASD has taken to address those practices). The
proposed rule would thus cover a standalone purchase of a deferred
variable annuity and an exchange of one deferred variable annuity
for another deferred variable annuity. For purposes of the proposed
rule, an ``exchange'' of a product other than a deferred variable
annuity (such as a fixed annuity) for a deferred variable annuity
would be covered by the proposed rule as a ``purchase.'' The
proposed rule would not cover customer sales of deferred variable
annuities, including the sale of a deferred variable annuity in
connection with an ``exchange'' of a deferred variable annuity for
another product (such as a fixed annuity). However, recommendations
of customer sales of deferred variable annuities are covered by Rule
2310, NASD's general suitability rule.
\11\ NASD's general suitability rule, Rule 2310, would continue
to apply to reallocations of subaccounts.
\12\ Proposed Rule 2821 defines such plans as either a
``qualified plan'' under section 3(a)(12)(C) of the Act or a plan
that meets the requirements of Internal Revenue Code sections
403(b), 457(b), or 457(f).
---------------------------------------------------------------------------
Proposed Rule 2821 has four main requirements. First, in order to
recommend the purchase or exchange of a deferred variable annuity, a
member would be required to have a reasonable basis to believe that the
transaction is suitable in accordance with NASD's general suitability
rule, Rule 2310.\13\ In particular the member must have a reasonable
basis to believe that:
---------------------------------------------------------------------------
\13\ See Proposed Rule 2821(b)(1)(A).
---------------------------------------------------------------------------
The customer has been informed, in general terms, of
various features of deferred variable annuities; \14\
---------------------------------------------------------------------------
\14\ See Proposed Rule 2821(b)(1)(A)(i). The proposed rule lists
the following features as examples for purposes of this requirement:
(1) Potential surrender period and surrender charge; (2) potential
tax penalty if customers sell or redeem deferred variable annuities
before reaching the age of 59\1/2\; (3) mortality and expense fees;
(4) investment advisory fees; (5) potential charges for and features
of riders; (6) the insurance and investment components of deferred
variable annuities; and (7) market risk.
---------------------------------------------------------------------------
The customer would benefit from certain features of
deferred variable annuities, such as tax deferred growth,
annuitization, or a death or living benefit;\15\ and
---------------------------------------------------------------------------
\15\ See Proposed Rule 2821(b)(1)(A)(ii).
---------------------------------------------------------------------------
The particular deferred variable annuity that the member
is recommending, the underlying subaccounts to which funds are
allocated at the time of the purchase or exchange of the deferred
variable annuity, and the riders and similar product enhancements are
suitable (and in the case of an exchange, the transaction as a whole
also is suitable) for the customer based on the information the person
associated with the member is required to make a reasonable effort to
obtain pursuant to subparagraph (b)(2) of the proposed rule.\16\
---------------------------------------------------------------------------
\16\ See Proposed Rule 2821(b)(1)(A)(iii).
---------------------------------------------------------------------------
Prior to recommending that a customer exchange a deferred variable
annuity, a registered representative must not only have a reasonable
basis to believe that the exchange is consistent with the suitability
determinations in subparagraph (b)(1)(A) of the proposed rule, but must
also consider whether:
The customer would incur a surrender charge, be subject to
the commencement of a new surrender period, lose existing benefits, or
be subject to increased fees or charges; \17\
---------------------------------------------------------------------------
\17\ See Proposed Rule 2821(b)(1)(B)(i).
---------------------------------------------------------------------------
The customer would benefit from product enhancements and
improvements; \18\ and
---------------------------------------------------------------------------
\18\ See Proposed Rule 2821(b)(1)(B)(ii).
---------------------------------------------------------------------------
The customer's account has had another deferred variable
annuity exchange within the preceding 36 months.\19\
---------------------------------------------------------------------------
\19\ See Proposed Rule 2821(b)(1)(B)(iii).
---------------------------------------------------------------------------
The associated person recommending the transaction would be
required to document these considerations and sign this documentation.
He or she would also have to make reasonable efforts to obtain from the
customer information regarding the customer's age, annual income,
financial situation and needs, investment experience, investment
objectives, intended use of the deferred variable annuity, investment
time horizon, existing assets (including investment and life insurance
holdings), liquidity needs, liquid net worth, risk tolerance, tax
status, and such other information used or considered to be reasonable
by the member or person associated with the member in making
recommendations to customers.\20\
---------------------------------------------------------------------------
\20\ See Proposed Rule 2821(b)(2).
---------------------------------------------------------------------------
Second, a registered principal would have to review the transaction
and determine whether he or she approves of it prior to transmitting
the customer's application to the issuing insurance company for
processing, but no later than seven business days after the customer
signs the application.\21\ The registered principal may approve the
transaction only if he or she has determined that there is a reasonable
basis to believe that the transaction would be suitable based on all of
the factors contained in paragraph (b) (``Recommendation
Requirements'') of the proposed rule.\22\
---------------------------------------------------------------------------
\21\ See Proposed Rule 2821(c). NASD has determined that relief
is needed to allow certain broker-dealers to complete their review
of deferred variable annuity transactions as required by proposed
NASD Rule 2821 without becoming fully subject to Exchange Act Rule
15c3-3 and being required to maintain higher levels of net capital
in accordance with Exchange Act Rule 15c3-1. Consequently, NASD has
requested relief from Rules 15c3-3 and 15c3-1 for these broker-
dealers. In conjunction with the Commission's approval or proposed
rule 2821, it is also granting exemptions from Rules 15c3-1 and
15c3-3 of the Exchange Act to allow NASD members to comply with
proposed Rule 2821 without becoming fully subject to Exchange Act
Rule 15c3-3 and being required to maintain higher levels of net
capital in accordance with Rule 15c3-1.
NASD initially submitted a request for relief to the staff prior
to the consolidation of its member firm regulatory functions with
NYSE Regulation, Inc. This request was replaced by a subsequent
request from the consolidated entity, FINRA. For readability, this
second request is referred to as an NASD request throughout this
order.
\22\ See Proposed Rule 2821(c).
---------------------------------------------------------------------------
For purposes of reviewing deferred variable annuity purchases and
exchanges, a registered principal must treat all transactions as if
they have been recommended.\23\ However, if a registered principal
determines that a transaction, which is not suitable based on the
factors contained in paragraph (b), was not recommended, he or she may
nonetheless authorize the processing of it if the customer has been
informed of the reason why the transaction has not been approved and
the customer affirms that he or she wants to proceed with the
transaction.\24\
---------------------------------------------------------------------------
\23\ Id.
\24\ Id.
---------------------------------------------------------------------------
The registered principal that reviews the transaction must document
and sign the determinations that the proposed rule requires him to
make.\25\ He or she must complete this documentation regardless of
whether he or she approves, rejects, or authorizes the transaction.\26\
---------------------------------------------------------------------------
\24\ Id.
\25\ Id.
---------------------------------------------------------------------------
Third, Proposed Rule 2821 would require members to develop and
maintain supervisory procedures that are reasonably designed to achieve
compliance with the proposed rule.\27\ Members would be required to
implement surveillance procedures to determine if associated persons
``have rates of effecting deferred variable annuity exchanges that
raise for review whether such rates of exchanges evidence conduct
inconsistent with the applicable provisions of [the rule], other
applicable NASD rules, or the federal securities laws (`inappropriate
exchanges').'' \28\ Members would also be required to have policies and
[[Page 52405]]
procedures reasonably designed to implement corrective measures to
address inappropriate exchanges and the conduct of associated persons
who engage in inappropriate exchanges.\29\
---------------------------------------------------------------------------
\27\ See Proposed Rule 2821(d).
\28\ Id.
\29\ Id.
---------------------------------------------------------------------------
Fourth, Proposed Rule 2821 would require members to develop and
implement training programs that are tailored to educate registered
representatives and registered principals on the material features of
deferred variable annuities and the requirements of the proposed
rule.\30\
---------------------------------------------------------------------------
\30\ See Proposed Rule 2821(e).
---------------------------------------------------------------------------
III. Summary of Comments on Amendment No. 2
In its solicitation of comments on Amendment No. 2, the Commission
stated that it would consider the comments it previously received,\31\
and that commenters could reiterate or cross-reference previously
submitted comments.\32\ The Commission has considered all of the
comments it received, including commenters' reiterations of and cross-
references to previously submitted comments. While the summary below
refers to some comments previously submitted, it primarily discusses
new comments on portions of the proposed rule that Amendment No. 2 did
not change and comments on those provisions of the proposed rule that
Amendment No. 2 modified. It also discusses comments received in
response to Amendment No. 1 that are relevant to the timing of
principal review provision in paragraph (c) of the proposed rule.
---------------------------------------------------------------------------
\31\ See Exchange Act Release No. 54023 (June 21, 2006); 71 FR
at 36846 n.84.
\32\ Id.
---------------------------------------------------------------------------
A. General Comments
A number of commenters reiterated their general opposition to the
proposed rule, viewing it as unnecessary, arguing that NASD has not
demonstrated a need for it, and stating that strong enforcement against
broker-dealer sales practice abuses provides the best deterrent to
negative market conduct.\33\ Some commenters also stated that existing
NASD rules and the prospectus adequately inform and protect
investors.\34\
---------------------------------------------------------------------------
\33\ See, e.g., Letters from Stephen A. Batman, CEO, 1st Global
Capital Corp. (July 19, 2006) (``1st Global Letter II''); Carl B.
Wilkerson, Vice President and Chief Counsel, American Counsel of
Life Insurers (July 19, 2006) (``ACLI Letter IV''); Gary A. Sanders,
Senior Counsel, Law and Government Relations, National Association
of Insurance and Financial Advisors and Thomas F. Korb, Vice
President of Policy and Public Affairs, Association for Advanced
Life Underwriting (July 19, 2006) (``NAIFA/AALU Letter II''); Letter
Type B. See also Letter Type D. Unless otherwise noted, all letters
are addressed to the Commission.
\34\ See, e.g., Letters from Dale E. Brown, CAE, Executive
Director and CEO, Financial Services Institute (July 19, 2006)
(``FSI Letter II''); Ari Burstein, Associate Counsel, Investment
Company Institute (July 19, 2006) (``ICI Letter II''); 1st Global
Letter II; ACLI Letter IV; Letter Type B. Two commenters suggested
that the Commission delay action on the proposed rule until there is
some resolution to the Commission's point-of-sale proposal. See ACLI
Letter IV; FSI Letter II. Another commenter stated that it is not
clear how the proposed rule would work with the Commission's point-
of-sale proposal, especially with regard to the disclosure of
material features. See Letter from W. Thomas Conner and Eric A.
Arnold, Sutherland Asbill and Brennan LLP on behalf of Committee of
Annuity Insurers (July 19, 2006) (``CAI Letter II'').
---------------------------------------------------------------------------
A few commenters suggested that the proposed rule must take into
account an estimate of its competitive and economic impact and asserted
that the proposed rule must be subject to a cost/benefit analysis.\35\
One commenter took the position that the proposed rule would impose
economic and competitive burdens upon broker-dealers.\36\ The commenter
stated that the rule would require expensive new systems and operation
changes that could initially total more than $200,000 for broker-
dealers to implement and monitor enterprise-wide.\37\ It also
maintained that the ongoing costs of complying with the proposed rule
would be significant and immeasurable.\38\ That commenter did not,
however, provide any specific information about the system changes it
foresaw, or how it arrived at its $200,000 estimate.
---------------------------------------------------------------------------
\35\ See Letter from Joan Hinchman, Executive Director,
President and CEO, National Society of Compliance Professionals,
Inc. (July 19, 2006) (``NSCP Letter''); ACLI Letter IV; NAIFA/AALU
Letter II.
\36\ ACLI Letter IV.
\37\ Id.
\38\ Id.
---------------------------------------------------------------------------
Some commenters stated that the proposed rule would impose a burden
on competition.\39\ One of these commenters stated that the proposed
rule would disparately impact smaller companies without state-of-the-
art technological resources.\40\ In its view, small to mid-sized
companies may be forced out of the annuity market, thereby reducing
competition and eliminating consumer options.\41\ One commenter posited
three ways in which the proposed rule would burden competition,
stating:
---------------------------------------------------------------------------
\39\ See e.g., ACLI Letter IV; NAIFA/AALU Letter II; NSCP
Letter.
\40\ NSCP Letter.
\41\ Id.
---------------------------------------------------------------------------
The proposed rule would disrupt enterprise-wide uniformity
of compliance procedures. Compliance with the proposed rule would cost
more than compliance procedures for other products, and thus would make
variable annuities more expensive to sell than other products.
Conversion to the proposed rule would provide openings for
inadvertent and transitional violations and may dampen distributors'
enthusiasm for selling a product with suitability and supervision
standards that are different from all other securities.
Other products have had greater incidences of disciplinary
actions and do not have specific supervision and suitability standards
``that would dampen distributors' sales enthusiasm for fear of
regulatory reprisals or technical violations.'' \42\
---------------------------------------------------------------------------
\42\ ACLI Letter IV. Another commenter agreed that the proposed
rule would place those that sell variable annuities at a competitive
disadvantage in comparison with those who market other types of
investments. See NAIFA/AALU Letter II. Two commenters also stated
that adopting product specific suitability requirements and
supervisory procedures would inhibit sales because registered
representatives would be less inclined to sell the product. See
Letter from Michael P. DeGeorge, General Counsel, National
Association for Variable Annuities (July 19, 2006) (``NAVA Letter
III''); FSI Letter II.
---------------------------------------------------------------------------
This commenter also argued that the rule targets deferred variable
annuities in a discriminatory and burdensome fashion without
appropriate rationale.\43\
---------------------------------------------------------------------------
\43\ ACLI Letter IV.
---------------------------------------------------------------------------
Some commenters stated that implementation of the proposed rule
would have unintended consequences.\44\ For example, two commenters
asserted that the proposed rule would raise barriers to access for
investors who could benefit from owning a deferred variable
annuity.\45\ A few commenters also believed that the product-specific
requirements of the proposed rule would signal to investors that
something is wrong with the product.\46\ One commenter stated that the
proposed rule would cause expenses and fees to rise, which in turn
would lead consumers to look to other, less expensive investment
products that may not be as appropriate for their needs.\47\
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\44\ See, e.g., Letter from Rick Dahl, CCO, Sorrento Pacific
Financial LLC (July 19, 2006) (``Sorrento Letter''); FSI Letter II;
NAVA Letter III; NAIFA/AALU Letter II.
\45\ See FSI Letter II; Sorrento Letter.
\46\ See Letter from W. Burk Rosenthal, President, Rosenthal
Retirement Planning, LP (July 19, 2006); FSI Letter II; NAVA Letter
III.
\47\ See NAIFA/AALU Letter II.
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NASD responded to concerns regarding the need for the proposed
rule, the process by which it developed and revised the proposed rule,
and the statutory requirements for its rulemaking in a letter to the
Commission.\48\ With respect to concerns
[[Page 52406]]
that the proposed rule is not necessary, NASD reiterated that its
examinations, investigations, and informal discussions with its members
have uncovered numerous instances of questionable sales practices in
connection with the purchase or exchange of deferred variable
annuities, including unsuitable recommendations, and misrepresentations
and omissions.\49\ It also stated that member supervision and training
procedures are inadequate.\50\ NASD noted that these problems stem from
the unique complexities of deferred variable annuities, which can cause
confusion both for the individuals who sell them and for the customers
who purchase or exchange them.\51\ Despite issuing Notices to Members,
Regulatory and Compliance Alerts, and Investor Alerts, NASD found that
these problems continue to exist.\52\ NASD stated that recent joint
reviews with the Commission, as well as NASD examinations and
enforcement actions, demonstrate that an informal approach has not been
sufficiently effective at curbing the sales practice abuses in this
area.\53\
NASD also discussed its ``measured approach'' to the rulemaking
process.\54\ After NASD determined that a rule specific to deferred
variable annuities was necessary and appropriate, it issued Notice to
Members 04-45 (June 2004) to solicit comments from the public prior to
submitting the proposed rule to the Commission.\55\ In addition, NASD
sought input on the proposal from five NASD standing committees,
including two committees with subject matter expertise in variable
annuities.\56\ NASD Regulation, Inc.'s Board of Directors then approved
the proposal and NASD's Board of Governors had an opportunity to review
it.\57\ NASD modified the proposed rule in light of comments it
received from all of these sources prior to filing it with the
Commission.\58\
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\48\ See Letter from James S. Wrona, Associate Vice President,
NASD (Aug. 31, 2006) (``NASD Response Letter'').
\49\ Id. at 2.
\50\ Id.
\51\ Id.
\52\ Id.
\53\ Id.
\54\ Id. at 3.
\55\ Id.
\56\ Id. at 4.
\57\ Id. at 4. NASD noted that its Board of Governors is
composed of both industry and non-industry members and that one
member must be a representative of an insurance company. Id. at 4,
nt. 6. Similarly, NASD Regulation, Inc.'s Board of Directors is
composed of both industry and non-industry members, and one member
must be a representative of an insurance company or an affiliated
NASD Member. Id. at 4, nt. 6.
\58\ Id. at 4.
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In addition, NASD stated that nothing in section 15A, Section 19,
or any other provision of the Act requires it to generate a competitive
impact statement or otherwise engage in a cost/benefit analysis.\59\ It
also noted that, as required under section 19(b)(1) of the Act,\60\
NASD submitted to the Commission a concise general statement of the
basis and purpose of the proposed rule.\61\
As discussed in Part IV below, in approving a proposed NASD rule,
the Commission must find that the rule is consistent with the
requirements of sections 15A(b)(6) and 15A(b)(9) of the Act. Section
15A(b)(6) requires, among other things, the rules of a national
securities association to be designed to prevent fraudulent and
manipulative acts and practices, to promote just and equitable
principles of trade, and, in general, to protect investors and the
public interest.\62\ Section 15A(b)(9) provides that proposed rules may
not create a ``burden on competition not necessary or appropriate in
furtherance of the purposes of [the Act].'' \63\ NASD addressed the
consistency of the proposed rule with these requirements, stating:
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\59\ Id.
\60\ 15 U.S.C. 78s(b)(1).
\61\ NASD Response Letter at 4.
\62\ 15 U.S.C. 78o-3(b)(6). See also 15 U.S.C. 78c(f) (the
Commission must consider whether the action will promote efficiency,
competition and capital formation when it is required to consider
whether an action is necessary or appropriate in the public
interest).
\63\ 15 U.S.C. 78o-3(b)(9).
NASD believes that the proposed rule will enhance firms'
compliance and supervisory systems and provide more comprehensive
and targeted protection to investors regarding fraud and
manipulative acts, promote just and equitable principles of trade,
and increase investor protection * * *. Like all regulation, NASD's
rules often impose compliance obligations on the regulated entities.
In every case, the compliance burdens associated with a new rule
will vary from firm to firm depending on the firm's customer base,
business model, and a variety of other factors. Section 15A(b)(9) of
the Act does not, therefore, require that NASD rules impose no
economic burden on NASD members or burden on competition, but rather
that any such burdens are necessary and appropriate to further the
purposes of the Act * * *. NASD believes that the proposed rule is
consistent with, and promotes the goals of the Act.\64\
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\64\ NASD Response Letter at 4-5.
---------------------------------------------------------------------------
B. Comments on Proposed Rule 2821(b)--Recommendation Requirements
1. Comments on Proposed Rule 2821(b)(1)(A)--Renumbered Proposed Rule
2821(b)(1)(A)(i)
As proposed in Amendment No. 2, Proposed Rule 2821(b)(1)(A) would
have required registered representatives to have a reasonable belief
that the customer has been informed of the material features of
deferred variable annuities in general prior to recommending a
particular variable annuity to a customer.\65\ One commenter stated
that the rule should clarify what constitutes the material features of
a deferred variable annuity, and should have a safe harbor to protect
good faith attempts to disclose the required information.\66\ Some
commenters reiterated their support for a plain-English disclosure
document to be provided to investors in addition to the prospectus.\67\
---------------------------------------------------------------------------
\65\ In response to Amendment No. 1, commenters stated this
provision would amount to a de facto requirement to provide written
disclosure to customers. See, e.g., Letters from Beth L. Climo,
Executive Director, American Bankers Insurance Association/ABA
Securities Association (Sept. 20, 2005); Carl B. Wilkerson, Vice
President and Chief Counsel, America Council of Life Insurers (Sept.
19, 2005) (``ACLI Letter II''), Thomas M. Yacovino, Vice President,
A.G. Edwards & Sons, Inc. (Sept. 20, 2005); Roger C. Ochs,
President, HD Vest Financial Services (Sept. 20, 2005); Michael P.
DeGeorge, General Counsel, National Association for Variable
Annuities (Sept. 19, 2005) (``NAVA Letter II''); Thomas R. Moriarty,
President, Intersecurities, Inc. (Sept. 16, 2005) (``Intersecurities
Letter''); Ira D. Hammerman, Senior Vice President and General
Counsel, Securities Industry Association (Sept. 19, 2005) (``SIA
Letter I''); Ronald C. Long, Senior Vice President, Wachovia
Securities, LLC (Sept. 19, 2005) (``Wachovia Letter''). Commenters
also asserted that this disclosure, along with the other disclosures
already provided to investors who purchase or exchange deferred
variable annuities, would be redundant and would overwhelm
investors. See e.g., Letter from Leesa M. Easley, Chief Legal
Officer, World Group Securities, Inc. (Sept.8, 2005); ACLI Letter
II; Intersecurities Letter; NAIFA/AALU Letter II; NAVA Letter II;
SIA Letter I.
\66\ FSI Letter II.
\67\ See, e.g., Letters from Patricia Struck, President, North
American Securities Administrators Association (July 21, 2006)
(``NASAA Letter II''); Jill I. Gross, Director of Advocacy, Pace
Investor Rights Project (July 19, 2006) (``Pace Letter II''); Robert
S. Banks, Jr., President, Public Investors Arbitration Bar
Association (July 20, 2006).
---------------------------------------------------------------------------
The substance of this provision remained the same in Amendment No.
3, but in response to comments NASD explicitly stated that the type of
disclosure required is generic and not specific to the particular
deferred variable annuity being recommended. The provision now provides
that the member or person associated with the member must have a
reasonable basis to believe that ``the customer has been informed, in
general terms, of various features of deferred variable annuities * *
*.
2. Comments on Proposed Rule 2821(b)(1)(B)--Renumbered Proposed Rule
2821(b)(1)(A)(ii)
As proposed in Amendment No. 2, Proposed Rule 2821(b)(1)(B) would
have required a registered representative to
[[Page 52407]]
have a reasonable basis to believe that a customer would benefit from
the unique features of a deferred variable annuity prior to
recommending the purchase or exchange of one. Amendment No. 2 included
tax-deferred growth, annuitization and death benefits as a non-
exhaustive list of unique features.
Some commenters stated that the standard should be that the
customer ``could'' benefit from the features because stating that the
customer would benefit implies a level of certainty and guarantee that
cannot be known at the time of the purchase or exchange.\68\ Other
commenters also suggested deleting the modifier ``unique,'' stating
that the features NASD lists as examples are not unique to deferred
variable annuities.\69\ In the alternative, one of these commenters
suggested that NASD expand the list of features it gives as examples to
include features such as living benefits.\70\
---------------------------------------------------------------------------
\68\ See, e.g., Letter from Ira D. Hammerman, General Counsel,
Securities Industry Association (July 19, 2006) (``SIA Letter II'');
ACLI Letter IV; NAVA Letter III. These commenters noted that this
comment is also applicable to Proposed Rule 2821(c)(1)(A). See supra
note 120.
\69\ See, e.g., ACLI Letter IV; CAI Letter II; FSI Letter II;
NAVA Letter III. These commenters noted that this comment is also
applicable to Proposed Rule 2821(c)(1)(A). See supra note 120.
\70\ CAI Letter II.
---------------------------------------------------------------------------
NASD agreed that some other products have features similar to those
of a deferred variable annuity, and in Amendment No. 2 deleted the
reference to ``unique.'' NASD also adopted commenters' suggestion to
include ``living benefits'' in the list of features and modified the
proposed rule accordingly in Amendment No. 3.
3. Comments on Proposed Rule 2821(b)(2)
The proposed rule would require registered representatives to make
reasonable efforts to obtain a variety of information about a customer,
including age, financial situation and needs, liquid net worth and
intended use of the deferred variable annuity, prior to recommending a
purchase or exchange of a deferred variable annuity to that
customer.\71\ A number of commenters raised interpretive issues about
or questioned the relevance of particular information.\72\ NASD
declined to amend this provision in response to these comments.
---------------------------------------------------------------------------
\71\ In response to Amendment No. 1, some commenters urged NASD
to eliminate this provision, stating that NASD Rules 2310 and 3110,
as well as Rule 17a-3(a)(17)(i)(A) under the Act, should govern the
information that members are required to gather in making
recommendations to purchase or exchange deferred variable annuities.
See e.g., Letters from Daniel A. Riedl, Senior Vice President and
Chief Operating Officer, Northwestern Mutual Investment Services
(Sept. 16, 2005) (``NMIS Letter''); M. Shawn Dreffein, President and
Chief Executive Officer, National Planning Holdings, Inc. (Sept. 9,
2005); John L. Dixon, President, Pacific Select Distributors, Inc.
(Sept. 16, 2005); NAVA Letter II.
\72\ Three commenters stated that the proposed rule should not
require a registered representative to obtain information if the
customer declines to provide it upon request. Letter from Kerry
Cunningham, Head of Risk Management, ING Advisors Network (July 20,
2006) (``ING Advisors Letter II''); ACLI Letter IV; FSI Letter II.
One commenter stated that the information should be obtained during
the sales process and not necessarily before any recommendation is
made. ING Advisors Letter II. One commenter stated that the
registered representative should make a reasonable effort to
determine overall investment objectives but not intended use. Id. A
number of commenters questioned the difference between the intended
use of a deferred variable annuity and the customer's investment
objective. See, e.g., Letters from Timothy J. Lyle, Senior Vice
President and Chief Compliance Officer, Contemporary Financial
Solutions (July 19, 2006) (``Contemporary Financial Letter'');
Timothy J. Lyle, Senior Vice President and Chief Compliance Officer,
Mutual Service Corporation (July 19, 2006) (``Mutual Service Letter
II''); FSI Letter II; ING Advisors Letter II. Some commenters
suggested that a customer's life insurance holdings are not relevant
to a deferred variable annuity suitability analysis. See, e.g., CAI
Letter II; Contemporary Financial Letter; FSI Letter II; Mutual
Service Letter II; NAVA Letter III; Sorrento Letter; SIA Letter II.
---------------------------------------------------------------------------
4. Comments on Proposed Rule 2821(c)--Principal Review and Approval
a. General Comments
As proposed in Amendment No. 2, the principal review and approval
requirements of paragraph (c) would have applied to both recommended
and non-recommended transactions.\73\ Commenters stated that the
factors a registered principal considers should adequately reflect the
differences between recommended and non-recommended transactions.\74\
These commenters noted that if a transaction is not recommended, a
principal may not have information regarding a customer's overall
investment portfolio and would need to request that information from
the customer.\75\
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\73\ In response to Amendment No. 1, some commenters objected to
requiring principal review of transactions that are not recommended.
See, e.g., Letters from Frances M. Stadler, Deputy Senior Counsel,
Investment Company Institute (Sept. 19, 2005) (``ICI Letter'');
Henry H. Hopkins, Darrell N. Braman and Sara McCafferty, T. Rowe
Price Investment Securities, Inc. (Sept. 19, 2005) (``T. Rowe Price
Letter''); NMIS Letter. One commenter noted that the information
that would be needed for a principal review is not currently
required to be collected for non-recommended annuity transactions.
See T. Rowe Price Letter. Some commenters also stated that requiring
review for non-recommended transactions would allow principals to
second guess investors' decisions. See, e.g., ICI Letter; NMIS
Letter.
\74\ See Letter from Darrell N. Braman, Vice President and
Associate Legal Counsel and Sarah McCafferty, Vice President and
Associate Legal Counsel, T. Rowe Price Associates, Inc. (July 19,
2006) (``T. Rowe Price Letter II''); ICI Letter II.
\75\ ICI Letter II; T. Rowe Price Letter II.
---------------------------------------------------------------------------
In Amendment No. 3, NASD noted some commenters stated that
customers should be free to decide whether they want to purchase a
deferred variable annuity, and thus the proposed rule's principal
review requirements should not apply to non-recommended
transactions.\76\ NASD agreed that a fully informed customer should be
able to make his or her own investment decision and modified this
portion of the proposed rule. As amended, a registered principal ``may
authorize the processing [of a non-recommended transaction] if the
registered principal determines that the transaction was not
recommended and that the customer, after being informed of the reason
why the registered principal has not approved the transaction, affirms
that he or she wants to proceed with the purchase or exchange of the
deferred variable annuity.'' \77\
---------------------------------------------------------------------------
\76\ Amendment No. 3 is available on NASD's Web site at https://
www.finra.org/web/groups/rules_regs/documents/rule_filing/
p017909.pdf.
\77\ See Proposed Rule 2821(c).
---------------------------------------------------------------------------
Two commenters took the position that the supervisory requirements
of the proposed rule would run counter to established legal principles
and the rules, systems, and divisions of responsibility already in
place.\78\ One of these commenters stated that the proposed rule would
impose affirmative duties upon supervisory and compliance personnel to
make individualized suitability determinations, in contravention of the
letter and spirit of section 15(b)(4)(E) of the Act.\79\
---------------------------------------------------------------------------
\78\ See NAIFA/AALU Letter II; NSCP Letter. In response to
Amendment No. 1, several commenters stated that the proposed
principal review requirement was unduly duplicative of NASD Rule
3110. See Letters from Deirdre B. Koerick, Vice President, Lincoln
Investment Planning, Inc. (Sept. 19, 2005); Jennifer B. Sheehan,
Assistant Vice President and Counsel, Massachusetts Mutual Life
Insurance Comp. (Sept. 19, 2005); ACLI Letter IV; NAVA Letter II;
SIA Letter II.
\79\ NSCP Letter.
---------------------------------------------------------------------------
Another commenter stated that the proposed rule should provide
specific standards for principal review of age, liquidity needs, and
the dollar amount involved.\80\ In that commenter's view, permitting
firms to set their own standards would invite abuse.\81\ NASD's initial
filing \82\ with the Commission and Amendment No. 1 \83\ would have
[[Page 52408]]
required members to establish standards with respect to a variety of
factors, including the customer's age and the extent to which the
amount of money invested in the deferred variable annuity exceeds a
stated percentage of the customer's net worth. NASD stated in Amendment
No. 2 that ``while conceptually appealing, the establishment of
specific thresholds would unnecessarily limit a firm's discretion in
establishing procedures that adequately address its overall operations.
NASD did not intend to require a firm to reject all deferred variable
annuity transactions involving person over a particular age or dollar
amounts over a particular level. Rather, NASD intended only that
principals consider the highlighted factors as part of their review,
which is a facts and circumstances inquiry.'' \84\
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\80\ Pace Letter II.
\81\ Id.
\82\ NASD's initial filing is available at https://www.finra.org/
web/groups/rules_regs/documents/rule_filing/p012780.pdf.
\83\ See supra note 4.
\84\ Amendment No. 2 is available on NASD's Web site at https://
www.finra.org/web/groups/rules_regs/documents/rule_filing/
p016480.pdf.
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b. Comments on the Timing of Principal Review
Amendment No. 2 would have required registered principals to review
all purchases and exchanges of deferred variable annuities no later
than two business days following the date when the customer's
application is transmitted to the issuing insurance company.\85\ Two
commenters stated that the basis for the two-day timeframe is arbitrary
and has not been explained or justified.\86\ A few commenters viewed
the proposed rule as prioritizing speed over diligence without adequate
justification.\87\ One commenter stated that the timeframe was intended
to allow principals to catch unsuitable sales before a contract has
been issued, but contracts may be issued before the principal's review
is completed even under the revised timeframe.\88\ One commenter stated
that ``free look'' provisions that are available under some states''
insurance laws offer a greater opportunity to redress unsuitable
sales.\89\
---------------------------------------------------------------------------
\85\ Pursuant to Amendment No. 1, registered principals would
have been required to review all purchases and exchanges prior to
transmitting a customer's application to the issuing insurance
company for processing.
\86\ See ACLI Letter IV; FSI Letter II.
\87\ See, e.g., FSI Letter II; NAIFA/AALU Letter II; NSCP
Letter. Another commenter stated that difficulty complying with the
timeframe would force some broker-dealers to cancel contracts once
the insurance company has already issued them. See CAI Letter II.
\88\ CAI Letter II.
\89\ ACLI Letter IV. In NASD's initial filing with the
Commission, it disagreed with commenters who suggested that state-
required ``free look'' periods make early principal review
unnecessary. NASD explained that a ``free look'' period allows the
customer to terminate the contract without paying any surrender
charges and receive a refund of the purchase payments or the
contract value, as required by applicable state law. Free-look
periods, which vary by state law, typically range from ten to thirty
days. NASD went on to state that allowing a suitability analysis to
be reviewed by a principal long after an insurance company issues a
deferred variable annuity contract would be inconsistent with an
adequate supervisory system and would make it difficult for a member
to quickly identify problematic trends. NASD's initial filing is
available on its Web site at https://www.finra.org/web/groups/rules_
regs/documents/rule_filing/p012780.pdf.
---------------------------------------------------------------------------
Numerous commenters stated that it would be difficult to comply
with the revised timeframe.\90\ Two commenters remarked that the
supervisory review timeframe does not take into account the varied
business models of member firms.\91\ These commenters stated that in
some instances, the registered principal who reviews transactions is
stationed at the issuing insurance company.\92\ In those instances, the
commenters stated that those individuals might not be able to serve as
the reviewing principal because the triggering event is the
transmission to the insurance company.\93\ One commenter also noted
that the proposed rule would not accommodate instances in which the
application is transmitted to the issuing insurance company and the
member firm simultaneously.\94\
---------------------------------------------------------------------------
\90\ See, e.g., CAI Letter II; Contemporary Financial Letter;
FSI Letter II; ING Advisors Letter II; Mutual Service Letter II;
NAVA Letter III; NSCP Letter; Sorrento Letter.
\91\ See NSCP Letter; T. Rowe Price Letter II.
\92\ Id.
\93\ Id.
\94\ NSCP Letter. This commenter noted that when this occurs,
the application is reviewed by the insurance company and the member
firm simultaneously.
---------------------------------------------------------------------------
Commenters stated that it would be especially difficult to comply
with the proposed timeframe when the principal needs to get additional
information from the customer, registered representative, or Office of
Supervisory Jurisdiction (``OSJ'') manager.\95\ One commenter stated
that fear of missing the deadline may discourage principals from
seeking this additional information.\96\ Another commenter suggested
that a review should be required to take place no later than two
business days following the date the member transmits the application
or no later than two business days after receipt by the insurance
company to accommodate instances in which the customer sends the
application directly to the insurance company.\97\
---------------------------------------------------------------------------
\95\ See, e.g., CAI Letter II; Contemporary Financial Letter;
FSI Letter II; ING Advisors Letter II; Mutual Service Letter II;
NAVA Letter III; NSCP Letter; Sorrento Letter.
\96\ CAI Letter II.
\97\ T. Rowe Price Letter II.
---------------------------------------------------------------------------
In Amendment No. 4, NASD modified the proposed rule to further
address these comments.\98\ As amended, the proposed rule would require
a principal to review the transaction prior to transmitting a
customer's application to the issuing insurance company for processing,
but no later than seven business days after the customer signs the
application.\99\
---------------------------------------------------------------------------
\98\ NASD also amended the timing or principal review
requirement in Amendment No. 3. That amendment would have required
principals to review the transaction no later than two business days
after the application was sent to the issuing insurance company if
no additional contact was necessary with the customer or the
registered representative. If additional contact was needed with
either the customer or the registered representative, then review
would have had to be completed within five business days of the
application being sent to the issuing insurance company. The
Commission received several comments on this timing provision, all
of which are available on the Commission's Internet Web site (http:/
/www.sec.gov/rules/sro.shtml.) Commenters stated that the limited
review period in Amendment No. 3 was problematic and arbitrary.
These commenters also suggested requiring principal review to be
completed within a reasonable time period, not to exceed the
expiration of the free look period, following the date the broker-
dealer transmits the application to the issuing insurance company.
See e.g., Letter from Dale E. Brown, Executive Director and CEO,
Financial Services Institute (Mar. 5, 2007) (``FSI Letter III'');
Letters Type E and F.
Comments addressing subparagraph (b)(1)(A) of Amendment No. 3
stated that requiring registered representatives to ``determine''
whether a transaction was suitable, rather than having a
``reasonable basis to believe'' it, raised the bar for suitability
determinations. See e.g., FSI Letter III and Letters Type E and F.
In Amendment No. 4, NASD revised this language to require registered
representatives to have ``a reasonable basis to believe'' that the
deferred variably annuity is suitable.
Commenters also stated the reference in subparagraph
(b)(1)(A)(i) to the ``various'' features of deferred variable
annuities created an ``unacceptable level of ambiguity'' and that
the prior proposal's use of ``material'' features was preferable.
See e.g., FSI Letter III and Letters Type E and F.
\99\ In response to Amendment No. 4, commenters requested that
the Commission seek additional comment on the proposed rule. Letter
from Clifford Kirsch, Sutherland Asbill and Brennan LLP on behalf of
Committee of Annuity Insurers (April 9, 2007) (``CAI Letter III'');
Letters Type G and H. One commenter stated that commenters have not
had an opportunity to address whether Amendment No. 4 causes any
unintended consequences regarding the safeguarding of customer funds
at the broker-dealer for as many as seven days and to provide
feedback regarding the contours of the proposed no-action relief
from Exchange Act Rules 15c3-1 and 15c3-3. CAI Letter III. See also
infra notes 101-112 and accompanying text.
---------------------------------------------------------------------------
One commenter addressed the safeguarding of customer funds during
the principal review and stated that ``clarification is needed
regarding the degree of flexibility afforded to firms with respect to
the safekeeping of customer funds during the review period. Rather than
dictating specific procedures, firms should be permitted
[[Page 52409]]
to design procedures tailored to their business model.''\100\ Exchange
Act Rule 15c3-3 requires broker-dealers to safeguard customer funds and
securities. While Rule 15c3-3 requires that a broker-dealer promptly
forward checks and include as a credit in the reserve formula all
customer free credit balances, it does not specify any specific
procedures that a broker-dealer must use to be in compliance with the
rule. Rather, it allows a broker-dealer to tailor its procedures to its
particular business model. NASD Rule 2821 will not affect the
applicability of Exchange Act Rule 15c3-3 with respect to the
safeguarding of customer funds.
---------------------------------------------------------------------------
\100\ CAI Letter III.
---------------------------------------------------------------------------
The Commission also received comments on the timeframe for
principal review proposed in Amendment No. 4.\101\ Some commenters
addressed NASD's requested no-action relief \102\ and highlighted
related implementation issues.\103\
---------------------------------------------------------------------------
\101\ Letter from Eric A. Arnold and Clifford E. Kirsch,
Sutherland Asbill and Brennan LLP on behalf of Committee of Annuity
Insurers (May 24, 2007) (``CAI Letter IV''); Letters Type G and H.
\102\ See supra note 21.
\103\ See CAI Letter IV.
---------------------------------------------------------------------------
One commenter addressed situations in which an insurer's contract
issuance unit is physically resident at the same location as one of the
insurer's captive broker-dealer offices, and both areas share personnel
with one another.\104\ It asked for clarification of whether receipt of
customer applications by broker-dealer personnel for principal review
in these co-located situations would be considered a transmittal to the
issuing insurance company for processing under proposed Rule
2821(c).\105\ NASD responded by stating that in these situations ``[it]
would consider the application ``transmitted'' to the insurance company
only when the broker-dealer's principal, acting as such, has approved
the transaction, provided that the affiliated broker-dealer ensures
that arrangements and safeguards exist to prevent the insurance company
from issuing the contract prior to principal approval by the broker-
dealer.\106\
---------------------------------------------------------------------------
\104\ Id.
\105\ Id.
\106\ See Letter from James S. Wrona, Associate Vice President,
FINRA (Aug. 10, 2007).
---------------------------------------------------------------------------
The Commission believes that NASD can address implementation
issues, to the extent they arise, during the proposed six month
implementation period. Notably, the revised timeframe in Amendment No.
4 is substantially similar to the timeframe that NASD proposed and that
the Commission published for comment in Amendment No. 1, which would
have required a principal to review a transaction prior to sending the
application to the insurance company for processing. The Commission
received numerous comments on the timing of principal review provision
as it was proposed in Amendment No. 1.\107\ While some commenters
supported it because they believed it would give principals sufficient
time for a thorough review and provide greater assurances that
unsuitable transactions would not be consummated,\108\ others objected
to it.\109\ Some commenters were concerned that members would be
subject to liability for market changes affecting the value of the
deferred variable annuity during the delay for supervisory review.\110\
Some commenters stated that a delay in pricing the contract would be
unfair to customers.\111\ Others stated that the timing deadline would
require costly reprogramming of broker-dealers' electronic processing
systems that forward contracts to the insurance company and the
registered representative's home office at the same time.\112\
---------------------------------------------------------------------------
\107\ A summary of these comments addressing Amendment No. 1 was
published in the Federal Register along with the Commission's notice
of Amendment No. 2. See supra notes 4 and 6.
\108\ Letters from Patricia Struck, President, North American
Securities Administrators Association (September 20, 2005) and
Rosemary J. Shockman, President, Public Investors Arbitration Bar
Association (Sept. 9, 2005).
\109\ See, e.g., Letters from W. Thomas Conner and Eric A.
Arnold, Sutherland Asbill & Brennan on behalf of The Committee of
Annuity Insurers (Sept. 19, 2005) (``CAI Letter I''); John S.
Simmers, CEO, ING Advisors (Sept. 19, 2005) (``ING Letter I''); ACLI
Letter II; NAVA Letter II.
\110\ Letters from Denise M. Evans, General Counsel, Associated
Securities Corp. (Sept. 19, 2005) (``Associated Securities
Letter''); John L. Dixon, President, Pacific Select Distributors
(Sept. 16, 2005) (``Pacific Select Letter''); and Julie Gerbert,
Vice President, United Planners' Financial Services of America
(Sept. 19, 2005) (``United Planners Letter'').
\111\ ACLI Letter II; Pacific Select Letter; and United Planners
Letter.
\112\ CAI Letter I; NMIS Letter.
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One commenter stated that the interaction of this provision with
other Commission and NASD rules could limit a firm's ability to review
applications thoroughly.\113\ Another stated that time-linking the
application process with supervisory review would impair the goal under
the Investment Company Act of 1940 of timely processing.\114\
A few commenters stated that the time deadline would not work in
the context of direct sales because in those sales an insurance company
may not know of an applicant's interest in a deferred variable annuity
until it receives the application.\115\ Another stated that the timing
deadline would not take into account situations in which the registered
principal is housed in the insurance company.\116\
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\113\ ING Letter I.
\114\ ACLI Letter II.
\115\ CAI Letter I; NAVA Letter II; T. Rowe Price Letter I. In
direct sales, customers may apply for an annuity contract by calling
the insurance company or by completing an application on the
Internet. NAVA Letter II. Receipt of the application is frequently
the first time the insurance company even knows that the customer
has filled out an application. Id.
\116\ NMIS Letter.
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A few commenters also stated that their current supervisory
structure as an Office of Supervisory Jurisdiction would be incapable
of dealing with the prior approval requirement and they would be forced
to eliminate this form of supervisory structure.\117\ One commenter
stated the requirement could overwhelm principals,\118\ and another
stated that it would require members to allocate two to three times the
supervisory staff for deferred variable annuities than for any other
product.\119\
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\117\ Letter from Shawn M. Mihal, Chief Compliance Officer,
Great American Advisors (Sept. 19, 2005) and ING Letter I. These
comments were submitted in response to Amendment No. 1, which would
have required principals to review customers' applications prior to
transmitting them to the issuing insurance company for processing.
The commenters assumed that there would be no relief from Rules
15c3-1 and 15c3-3, and thus broker-dealers would have to forward
checks (along with applications) to the insurance company by noon of
the next business day after receiving those checks. Based on this
assumption, the commenters indicated that there would not be
sufficient time for representatives to forward the paperwork to the
OSJ manager and the OSJ manager to review the application within the
time parameters required by Rules 15c3-1 and 15c3-3. These timing
concerns have been addressed by the Commission's exemptions from
Rules 15c3-1 and 15c3-3 to allow NASD members to comply with the
proposed rule without becoming fully subject to Exchange Act Rule
15c3-3 and being required to maintain higher levels of net capital
in accordance with Rule 15c3-1. See Exchange Act Release No. 56376
(Sept. 7, 2007).
\118\ Wachovia Letter.
\119\ Associated Securities Letter.
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c. Proposed Rule 2821(c)--Principal Review and Approval
In Amendment No. 2, NASD listed a variety of factors that a
registered principal would be required to consider in reviewing the
purchase or exchange of a deferred variable annuity. In Amendment No.
3, NASD modified this provision to require registered principals to
consider all of the factors that a registered representative must
consider in Proposed Rule 2821(b) (``Recommendation Requirements'') and
eliminated the references to the considerations in subparagraph (c)(1)
(``Principal Review and Approval'') of the proposed rule. NASD also
moved the considerations relating to exchanges
[[Page 52410]]
that were in subparagraph (c)(1)(D) of Amendment No. 2 to paragraph (b)
in Amendments Nos. 3 and 4. By doing this, NASD added these
determinations to those factors a registered representative must
consider and retained them as considerations for principal review.
i. Comments on Proposed Rule 2821(c)(1)(A) as Amended by Amendment No.
2--Principal Review and Approval
The rule, as amended by Amendment No. 2, would have required
principals to consider the extent to which the customer would benefit
from the unique features of a deferred variable annuity. A number of
commenters remarked that their comments on proposed Rule 2821(b)(1)(B)
are equally applicable to this provision and that ``would'' should be
changed to ``could'' and that the modifier ``unique'' should be
deleted.\120\ In response to comments, NASD changed ``unique'' to
``various.'' As amended by Amendment No. 3, the rule would require
registered principals to have a reasonable basis to believe that the
customer has been informed, in general terms, of the various features
of deferred variable annuities.\121\
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\120\ See, e.g., ACLI Letter IV; FSI Letter II; NAVA Letter III;
SIA Letter II. See also supra notes 68 and 69.
\121\ See Proposed Rule 2821(b)(1)(A)(i).
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