Self-Regulatory Organizations; National Association of Securities Dealers, Inc.; Notice of Filing of Proposed Rule Change and Amendment No. 1 Thereto Relating to Principal Pre-Use Approval of Member Correspondence to 25 or More Existing Retail Customers Within a 30 Calendar-Day Period, 10090-10093 [E6-2766]
Download as PDF
10090
Federal Register / Vol. 71, No. 39 / Tuesday, February 28, 2006 / Notices
IV. Solicitation of Comments
Interested persons are invited to
submit written data, views, and
arguments concerning the foregoing,
including whether the proposed rule
change, as amended, is consistent with
the Act. Comments may be submitted by
any of the following methods:
BILLING CODE 8010–01–P
SECURITIES AND EXCHANGE
COMMISSION
Electronic Comments
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an e-mail to rulecomments@sec.gov. Please include File
Number SR–ISE–2006–05 on the subject
line.
Paper Comments
wwhite on PROD1PC65 with NOTICES
For the Commission, by the Division of
Market Regulation, pursuant to delegated
authority.17
Nancy M. Morris,
Secretary.
[FR Doc. E6–2751 Filed 2–27–06; 8:45 am]
• Send paper comments in triplicate
to Nancy M. Morris, Secretary,
Securities and Exchange Commission,
100 F Street, NE., Washington, DC
20549–1090.
All submissions should refer to File
Number SR–ISE–2006–05. This file
number should be included on the
subject line if e-mail is used. To help the
Commission process and review your
comments more efficiently, please use
only one method. The Commission will
post all comments on the Commission’s
Internet Web site (https://www.sec.gov/
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
with respect to the proposed rule
change that are filed with the
Commission, and all written
communications relating to the
proposed rule change between the
Commission and any person, other than
those that may be withheld from the
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for inspection and copying in
the Commission’s Public Reference
Room. Copies of such filing also will be
available for inspection and copying at
the principal office of ISE. All
comments received will be posted
without change; the Commission does
not edit personal identifying
information from submissions. You
should submit only information that
you wish to make available publicly. All
submissions should refer to File
Number SR–ISE–2006–05 and should be
submitted on or before March 21, 2006.
[Release No. 34–53333; File No. SR–NASD–
2006–011]
Self-Regulatory Organizations;
National Association of Securities
Dealers, Inc.; Notice of Filing of
Proposed Rule Change and
Amendment No. 1 Thereto Relating to
Principal Pre-Use Approval of Member
Correspondence to 25 or More Existing
Retail Customers Within a 30 CalendarDay Period
February 17, 2006.
Pursuant to Section 19(b)(1) of the
Securities Exchange Act of 1934
(‘‘Act’’),1 and Rule 19b–4 thereunder,2
notice is hereby given that on January
27, 2006, the National Association of
Securities Dealers, Inc. (‘‘NASD’’) filed
with the Securities and Exchange
Commission (‘‘SEC’’ or ‘‘Commission’’)
the proposed rule change as described
in Items I, II, and III below, which Items
have been prepared by NASD. On
February 13, 2006, NASD filed
Amendment No. 1 to the proposed rule
change.3 The Commission is publishing
this notice to solicit comments on the
proposed rule change, as amended, from
interested persons.
I. Self-Regulatory Organization’s
Statement of the Terms of Substance of
the Proposed Rule Change
NASD is proposing to amend NASD
Rule 2211 to require principal pre-use
approval of member correspondence to
25 or more existing retail customers
within a 30 calendar-day period. Below
is the text of the proposed rule change.
Proposed new language is italicized;
proposed deletions are in [brackets].
2211. Institutional Sales Material and
Correspondence
(a) No Change.
(b) Approval and Recordkeeping
(1) Registered Principal Approval
(A) Correspondence. Correspondence
need not be approved by a registered
principal prior to use, [but] unless such
17 17
the Commission considers the period to commence
on February 9, 2006, the date on which the
Exchange submitted Amendment No. 1. See 15
U.S.C. 78s(b)(3)(C).
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17:06 Feb 27, 2006
Jkt 208001
CFR 200.30–3(a)(12).
1 15 U.S.C. 78s(b)(1).
2 17 CFR 240.19b–4.
3 Amendment No. 1 to SR–NASD–2006–011
replaced and superseded the original rule filing
filed on January 27, 2006 in its entirety.
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Sfmt 4703
correspondence is distributed to 25 or
more existing retail customers within
any 30 calendar-day period and is not
solely and exclusively clerical or
ministerial in nature. All
correspondence is subject to the
supervision and review requirements of
Rule 3010(d).
(B) No Change.
(2) No Change.
(c) through (e) No Change.
*
*
*
*
*
II. Self-Regulatory Organization’s
Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule
Change
In its filing with the Commission,
NASD included statements concerning
the purpose of and basis for the
proposed rule change and discussed any
comments it received on the proposed
rule change. The text of these statements
may be examined at the places specified
in Item IV below. NASD has prepared
summaries, set forth in Sections A, B,
and C below, of the most significant
aspects of such statements.
A. Self-Regulatory Organization’s
Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule
Change
1. Purpose
Definition of ‘‘Correspondence’’
In 2003, the SEC approved as part of
NASD’s modernization of its advertising
rules the creation of new Rule 2211,
which included an amended definition
of ‘‘correspondence.’’ The amended
definition of correspondence includes
any written letter or electronic mail
message distributed by a firm to one or
more of its existing retail customers and
to fewer than 25 prospective retail
customers within a 30 calendar-day
period.4 Previously, ‘‘correspondence’’
included any written or electronic
communication prepared for delivery to
a single current or prospective
customer, and not for dissemination to
multiple customers or the general
public.
The definition of correspondence is
significant in several respects. Firms
generally are not required to have a
registered principal approve
correspondence prior to use, nor are
they required to file correspondence
with the NASD Advertising Regulation
4 NASD has clarified that, for purposes of its rules
governing member communications with the
public, NASD views instant messaging in the same
manner in which it views traditional electronic
mail messages. Accordingly, instant messaging may
qualify as correspondence or sales literature,
depending upon the facts and circumstances. See
Notice to Members 03–33 (July 2003).
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Federal Register / Vol. 71, No. 39 / Tuesday, February 28, 2006 / Notices
Department (‘‘Department’’).5 In
addition, correspondence is subject to
fewer content restrictions than
advertisements and sales literature.
NASD amended the definition in
order to provide firms with more
flexibility regarding the supervision of
certain e-mails and form letters.
However, NASD understands that many
firms continue to require registered
principal pre-use approval of some
correspondence.
NASD has found that some member
correspondence to multiple existing
customers raises the same regulatory
concerns as member advertisements and
sales literature, despite the fact that it is
not required to be filed with NASD or
approved by a principal prior to use. In
contrast, had these types of form letters
been sent to at least 25 prospective retail
customers, such correspondence would
have required both registered principal
pre-use approval and filing with the
Department. As a result, NASD believes
it no longer should apply the principal
pre-use approval requirement
differently to non-clerical
correspondence sent to prospective and
existing retail customers.
wwhite on PROD1PC65 with NOTICES
Proposed Amendment
NASD is proposing to amend Rule
2211 to require registered principal preuse approval of any non-clerical
correspondence sent to 25 or more
existing retail customers within any 30
calendar-day period. Non-clerical
correspondence with such a wide
distribution often will constitute a
solicitation to purchase or sell a security
or to use a brokerage service. Registered
principal pre-use approval would better
ensure that this material complies with
applicable standards of the advertising
rules before reaching current or
prospective customers. Since many
firms already require registered
principal pre-use approval of such
correspondence, NASD believes the
benefits of the proposed requirement
outweigh any additional burden on
members.
NASD does not propose to require
that this correspondence be filed with
the Department or that it be subject to
all of the content standards of the
5 NASD Rule 3010(d)(2) requires each member to
develop written procedures that are appropriate to
its business, size, structure, and customers for the
review of incoming and outgoing correspondence
with the public relating to its investment banking
or securities business. Where such procedures do
not require review of all correspondence prior to
use or distribution, they must include provision for
the education and training of associated persons as
to the firm’s procedures governing correspondence,
documentation of such education and training, and
surveillance and follow-up to ensure that such
procedures are implemented and adhered to.
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17:06 Feb 27, 2006
Jkt 208001
advertising rules. NASD recognizes that
correspondence with existing retail
customers may not require the same
level of investor protection as
correspondence to prospective retail
customers. Of course, a firm may choose
to file this correspondence with the
Department to better ensure that it
complies with applicable standards,
particularly when the correspondence
promotes the firm’s products or
services.
NASD will announce the effective
date of the proposed rule change in a
Notice to Members to be published no
later than 30 days following
Commission approval. The effective
date will be 90 days following
publication of the Notice to Members
announcing Commission approval.
2. Statutory Basis
NASD believes that the proposed rule
change is consistent with the provisions
of Section 15A(b)(6) of the Act,6 which
requires, among other things, that NASD
rules must be designed to prevent
fraudulent and manipulative acts and
practices, to promote just and equitable
principles of trade, and, in general, to
protect investors and the public interest.
NASD believes that requiring that a
principal approve prior to use any nonclerical correspondence that is sent to
25 or more existing retail customers will
protect investors and the public interest.
In particular, this proposed rule change
will help prevent fraudulent or
misleading communications from
reaching a widespread retail audience
by requiring principals to review nonclerical correspondence sent to a large
number of investors prior to use.
B. Self-Regulatory Organization’s
Statement on Burden on Competition
NASD does not believe that the
proposed rule change will result in any
burden on competition that is not
necessary or appropriate in furtherance
of the purposes of the Act.
C. Self-Regulatory Organization’s
Statement on Comments on the
Proposed Rule Change Received from
Members, Participants, or Others
The proposed rule change was
published for comment in NASD Notice
to Members 05–27 (April 2005). NASD
received eleven comments in response
to the Notice.7
6 15
U.S.C. 78o–3(b)(6).
from Association of Registration
Management (‘‘ARM’’) dated May 25, 2005; Letter
from Cutter & Company, Inc. (‘‘Cutter’’), dated May
27, 2005; Letter from Frank Dealy dated April 21,
2005; Letter from Edward D. Jones & Co., LP
(‘‘Edward Jones’’), dated May 27, 2005; Letter from
the Financial Services Institute (‘‘FSI’’) dated May
7 Letter
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Fmt 4703
Sfmt 4703
10091
There were two primary comments on
the proposal. First, several commenters
inquired as to what type of principal
registration would be required to
approve correspondence prior to use.
Second, a number of commenters
argued that the proposal should not
require principal pre-use approval for
correspondence that is solely clerical or
ministerial in nature.8 There were also
a number of other miscellaneous
questions and comments regarding the
proposal.
Principal Qualifications
The proposed rule would require a
registered principal to approve prior to
use any correspondence that is
distributed to 25 or more existing retail
customers within any 30 calendar-day
period. Notice to Members 05–27 did
not indicate, however, whether a
particular principal registration would
be required in order to fulfill this duty.
ARM, Edward Jones and UBS inquired
as to whether, among other principal
exams, a Limited Principal—General
Securities Sales Supervisor (formerly
Series 8 and now Series 9/10) could
perform this function under the
proposed rule. In particular, ARM and
UBS noted that NASD does not accept
the General Securities Sales Supervisor
exam as satisfying the principal
qualification requirement for approval
of advertisements under Rule 2210.9
Commenters also noted that while
branch managers often possess only the
General Securities Sales Supervisors
principal registration and are not
registered as General Securities
Principals (Series 24), they typically
supervise correspondence as required
by Rule 3010. Commenters argued that
a branch manager is best qualified to
supervise correspondence at the branch
office level and that to require these
branch managers to obtain a General
Securities Principal registration would
be enormously burdensome.
NASD agrees that the General
Securities Sales Supervisor registration
category is sufficient to meet the
proposal’s requirements for pre-use
27, 2005; Letter from Fintegra, LLC (‘‘Fintegra’’),
dated April 14, 2005; Letter from Investment
Company Institute (‘‘ICI’’) dated May 27, 2005;
Letter from Jefferson Pilot Securities Corporation
(‘‘Jefferson Pilot’’) dated May 27, 2005; Letter from
Krieger–Campbell, Incorporated (‘‘Krieger–
Campbell’’) dated May 20, 2005; Letter from UBS
Financial Services Inc. (‘‘UBS’’) dated May 27,
2005; and Letter from Wulff, Hansen & Co. (‘‘Wulff
Hansen’’) dated April 14, 2005.
8 The version of the proposed rule change that
was published for comment in Notice to Members
05–27 did not contain an exception from the
principal pre-use approval requirement for
correspondence that is solely and exclusively
clerical or ministerial in nature.
9 See Rule 1022(g)(2)(C)(iii).
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28FEN1
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Federal Register / Vol. 71, No. 39 / Tuesday, February 28, 2006 / Notices
approval of correspondence sent to 25
or more existing retail customers within
a 30 calendar-day period. NASD already
interprets Rule 3010 to permit General
Securities Sales Supervisors to
supervise correspondence in accordance
with that rule’s provisions. Accordingly,
NASD would interpret the proposed
rule change to permit a General
Securities Sales Supervisor (formerly
Series 8 and now Series 9/10) to
approve correspondence prior to use.
wwhite on PROD1PC65 with NOTICES
Administrative and Clerical
Correspondence
Edward Jones and Wulff Hansen both
commented that, if NASD intends to go
forward with the proposal, the principal
pre-use approval requirement should
not apply to correspondence that is
solely of an administrative, service or
clerical nature. Similarly, the FSI and
Jefferson Pilot argue that the principal
pre-use approval requirements should
not apply to correspondence unless it
contains a recommendation to buy or
sell a security or service. In support of
this change, commenters argued that
there is little need for heightened
investor protection measures when
correspondence concerns such matters
as reorganization notices, stock
dividend details, notices of office
closings or extended hours, and the like.
Edward Jones pointed out that the New
York Stock Exchange employs a
content-oriented definition of ‘‘sales
literature.’’10 Wulff Hansen also noted
that NASD Rule 1060 does not require
registration for persons associated with
a member whose functions are solely
and exclusively clerical and ministerial.
NASD agrees that correspondence the
content of which is solely clerical or
ministerial does not raise the same
investor protection issues as
correspondence that is nonadministrative in nature, such as
correspondence that promotes a member
product or service. Accordingly, NASD
has modified the proposed rule
language to exclude from the principal
pre-use approval requirement
correspondence that is solely and
exclusively clerical or ministerial in
nature.
Other Comments
The ICI supported the proposal on the
ground that it strikes a reasonable
regulatory balance by requiring
principal approval for some
correspondence without placing an
undue burden on members by requiring
10 See NYSE Rule 472.10(5) (defining sales
literature as any written or electronic
communication ‘‘discussing or promoting the
products, services, and facilities offered by a
member or member organization’’).
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17:06 Feb 27, 2006
Jkt 208001
the filing of correspondence with the
Department. Fintegra noted that it
supports the proposal as long as
members are not required to file
correspondence with NASD. NASD
confirms that the proposal would not
impose new filing requirements for
correspondence.
Cutter noted that NASD has taken the
position under Rule 2711 that a
communication that is distributed to 15
or more persons and includes an
analysis of equity securities of
individual companies or industries, and
that provides information reasonably
sufficient upon which to base an
investment decision, is deemed to be a
research report. Cutter argued that, if the
proposed principal pre-use approval
requirement is adopted, the numerical
thresholds for determining when
principal pre-use approval is required
under Rule 2211 and when a
communication is deemed a research
report under Rule 2711 should be the
same (i.e., 25 or more persons).
While NASD recognizes different
numerical thresholds for different rules
may present a compliance challenge,
Rule 2211 serves a different purpose
than Rule 2711. In addition, the 15person threshold under Rule 2711 was
derived from SEC Regulation Analyst
Certification, which also deals with
research reports. Moreover, NASD has
not proposed to amend Rule 2711 as
part of this rule filing.
Cutter, the FSI and Jefferson Pilot all
commented that, if there is a problem
with misleading correspondence to
retail customers, a better approach
would be to require heightened
supervision for firms that have a history
of correspondence compliance
problems. The FSI argued that the
burdens that the proposal would impose
on members do not justify its adoption.
Similarly, Krieger-Campbell commented
that the proposal could have
unintended consequences, such as
holding up member communications
regarding a Regulation D private
placement offering. Additionally,
Edward Jones and Jefferson Pilot argued
that the current correspondence
definition has not been in place long
enough to justify requiring principal
pre-use approval for correspondence
sent to 25 or more existing retail
customers.
While NASD recognizes that there are
other possible approaches to address
potentially misleading correspondence
and that the proposal may impose
additional compliance costs on some
members, NASD believes that requiring
principal pre-use approval of
correspondence sent to 25 or more
existing retail customers is a more
PO 00000
Frm 00093
Fmt 4703
Sfmt 4703
proactive and effective means of
preventing the distribution of
potentially misleading correspondence
to large numbers of customers. In
addition, the current rule and the
heightened supervision approach do not
address the investor protection
dichotomy that exists between current
and prospective retail customers.
The FSI and Jefferson Pilot argued
that the proposal would inhibit the
transmission of time-sensitive e-mails to
existing retail customers, such as those
alerting customers of significant market
news. NASD believes that these types of
communications, which often urge
customers to buy or sell securities on a
short-term basis, are precisely the types
of communications that require
principal review. Accordingly, NASD
does not favor amending the proposal
for this reason.
The FSI also states in its comment
letter that ‘‘NASD staff has advised the
Institute that they will not interpret the
proposed rule as written’’ and instead
will apply the rule only to form letters
and other correspondence with identical
content sent by one or more registered
representatives in the same office. This
comment is misguided. The rule
proposal is intended to apply to any
non-clerical correspondence, including
emails, sent to 25 or more existing
customers over a 30-calendar-day
period, and NASD intends to enforce
the rule accordingly if approved in its
current form.
III. Date of Effectiveness of the
Proposed Rule Change and Timing for
Commission Action
Within 35 days of the date of
publication of this notice in the Federal
Register or within such longer period (i)
as the Commission may designate up to
90 days of such date if it finds such
longer period to be appropriate and
publishes its reasons for so finding or
(ii) as to which NASD consents, the
Commission will:
(A) By order approve such proposed
rule change, or
(B) Institute proceedings to determine
whether the proposed rule change
should be disapproved.
IV. Solicitation of Comments
Interested persons are invited to
submit written data, views and
arguments concerning the foregoing,
including whether the proposed rule
change, as amended, is consistent with
the Act. Comments may be submitted by
any of the following methods:
E:\FR\FM\28FEN1.SGM
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Federal Register / Vol. 71, No. 39 / Tuesday, February 28, 2006 / Notices
Electronic Comments
DEPARTMENT OF STATE
• Use the Commission’s Internet
comment form (https://www.sec.gov/
rules/sro.shtml); or
• Send an e-mail to rulecomments@sec.gov. Please include File
Number SR–NASD–2006–011 on the
subject line.
[Public Notice 5331]
Certification Pursuant to Section 583
of the Foreign Operations, Export
Financing, and Related Programs
Appropriations Act, FY 2006, (Pub.L.
109–102)
Pursuant to the authority vested in me
under Section 583 of the Foreign
Operations, Export Financing, and
• Send paper comments in triplicate
Related Programs Appropriations Act,
to Nancy M. Morris, Secretary,
FY 2006, (Pub.L. 109–102), I hereby
Securities and Exchange Commission,
certify that application of the restriction
100 F Street, NE., Washington, DC
in such section to a country or countries
20549–1090.
is contrary to the national interest of the
United States.
All submissions should refer to File
This certification shall be reported to
Number SR–NASD–2006–011. This file
the Congress and published in the
number should be included on the
subject line if e-mail is used. To help the Federal Register.
Dated: February 2, 2006.
Commission process and review your
Condoleezza Rice,
comments more efficiently, please use
only one method. The Commission will Secretary of State, Department of State.
post all comments on the Commission’s [FR Doc. E6–2780 Filed 2–27–06; 8:45 am]
Internet Web site (https://www.sec.gov/
BILLING CODE 4710–08–P
rules/sro.shtml). Copies of the
submission, all subsequent
amendments, all written statements
OFFICE OF THE UNITED STATES
with respect to the proposed rule
TRADE REPRESENTATIVE
change that are filed with the
Termination of Sanctions Imposed on
Commission, and all written
Certain Member States of the
communications relating to the
European Communities Pursuant to
proposed rule change between the
Commission and any person, other than Title VII of the Omnibus Trade and
Competitiveness Act of 1988
those that may be withheld from the
Paper Comments
public in accordance with the
provisions of 5 U.S.C. 552, will be
available for inspection and copying in
the Commission’s Public Reference
Room. Copies of such filing also will be
available for inspection and copying at
the principal office of NASD. All
comments received will be posted
without change; the Commission does
not edit personal identifying
information from submissions. You
should submit only information that
you wish to make available publicly. All
submissions should refer to File
Number SR–NASD–2006–011 and
should be submitted on or before March
21, 2006.
For the Commission, by the Division of
Market Regulation, pursuant to delegated
authority.11
Nancy M. Morris,
Secretary.
[FR Doc. E6–2766 Filed 2–27–06; 8:45 am]
wwhite on PROD1PC65 with NOTICES
BILLING CODE 8010–01–P
11 17
CFR 200.30–3(a)(12).
VerDate Aug<31>2005
17:06 Feb 27, 2006
Jkt 208001
Office of the United States
Trade Representative.
ACTION: Termination of sanctions
imposed on certain Member States of
the European Communities pursuant to
Title VII of the Omnibus Trade and
Competitiveness Act of 1988.
AGENCY:
SUMMARY: The United States Trade
Representative has determined to
terminate sanctions imposed on certain
EC Member States (Austria, Belgium,
Denmark, Finland, France, Ireland,
Italy, Luxembourg, the Netherlands,
Sweden, and the United Kingdom).
This determination is based on
assurances from the European
Communities that EC
telecommunications operators are no
longer subject to discriminatory
requirements, and that purchasing by
EC telecommunications operators are
now based solely on commercial
considerations, not EC procurement
rules. The termination of sanctions is
effective on March 1, 2006.
FOR FURTHER INFORMATION CONTACT: Jean
Heilman Grier, Senior Procurement
Negotiator, Office of the United States
Trade Representative, (202) 395–9476 or
Jean_Grier@ustr.eop.gov.
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10093
Determination Relating to Sanctions
Imposed Under Title VII of the
Omnibus Trade and Competitiveness
Act of 1988
On May 28, 1993, the United States
imposed sanctions on certain Member
States of the European Communities
(EC) under Title VII of the Omnibus
Trade and Competitiveness Act of 1988
(19 U.S.C. 2515, as amended) for
maintaining, in government
procurement of telecommunications
goods, a significant and persistent
pattern or practice of discrimination
against U.S. products or services that
results in identifiable harm to U.S.
businesses (58 FR 31136). In June 1993,
the EC imposed equivalent
countermeasures against the United
States.
On March 10, 1994, then-USTR
Michael Kantor terminated the
sanctions against the Federal Republic
of Germany based on a determination
that Germany had eliminated the
discrimination identified under Title VII
(59 FR 11360). The sanctions currently
apply to 11 EC Member States: Austria,
Belgium, Denmark, Finland, France,
Ireland, Italy, Luxembourg, the
Netherlands, Sweden, and the United
Kingdom.
On March 31, 2004, the European
Communities adopted new EC
Directives on Government Procurement,
which formally exclude
telecommunications operators from
their scope. I have received official
assurances from the EC that the
purchasing by EC telecommunications
operators is no longer subject to EC
procurement rules, but to purely
commercial considerations, and that the
EC will also remove its countermeasures
against the United States.
Pursuant to the authority vested in me
by the President of the United States in
Presidential Determination No. 93–16, I
have determined that the EC Member
States referenced above have eliminated
the discrimination identified under
Title VII and have therefore terminated
sanctions effective on March 1, 2006.
Rob Portman,
United States Trade Representative.
[FR Doc. E6–2810 Filed 2–27–06; 8:45 am]
BILLING CODE 3190–W6–P
OFFICE OF THE UNITED STATES
TRADE REPRESENTATIVE
Revised Fiscal Year 2006 Tariff-rate
Quota Allocations for Raw Cane Sugar
and Refined Sugar
Office of the United States
Trade Representative.
AGENCY:
E:\FR\FM\28FEN1.SGM
28FEN1
Agencies
[Federal Register Volume 71, Number 39 (Tuesday, February 28, 2006)]
[Notices]
[Pages 10090-10093]
From the Federal Register Online via the Government Printing Office [www.gpo.gov]
[FR Doc No: E6-2766]
-----------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
[Release No. 34-53333; File No. SR-NASD-2006-011]
Self-Regulatory Organizations; National Association of Securities
Dealers, Inc.; Notice of Filing of Proposed Rule Change and Amendment
No. 1 Thereto Relating to Principal Pre-Use Approval of Member
Correspondence to 25 or More Existing Retail Customers Within a 30
Calendar-Day Period
February 17, 2006.
Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that
on January 27, 2006, the National Association of Securities Dealers,
Inc. (``NASD'') filed with the Securities and Exchange Commission
(``SEC'' or ``Commission'') the proposed rule change as described in
Items I, II, and III below, which Items have been prepared by NASD. On
February 13, 2006, NASD filed Amendment No. 1 to the proposed rule
change.\3\ The Commission is publishing this notice to solicit comments
on the proposed rule change, as amended, from interested persons.
---------------------------------------------------------------------------
\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
\3\ Amendment No. 1 to SR-NASD-2006-011 replaced and superseded
the original rule filing filed on January 27, 2006 in its entirety.
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I. Self-Regulatory Organization's Statement of the Terms of Substance
of the Proposed Rule Change
NASD is proposing to amend NASD Rule 2211 to require principal pre-
use approval of member correspondence to 25 or more existing retail
customers within a 30 calendar-day period. Below is the text of the
proposed rule change. Proposed new language is italicized; proposed
deletions are in [brackets].
2211. Institutional Sales Material and Correspondence
(a) No Change.
(b) Approval and Recordkeeping
(1) Registered Principal Approval
(A) Correspondence. Correspondence need not be approved by a
registered principal prior to use, [but] unless such correspondence is
distributed to 25 or more existing retail customers within any 30
calendar-day period and is not solely and exclusively clerical or
ministerial in nature. All correspondence is subject to the supervision
and review requirements of Rule 3010(d).
(B) No Change.
(2) No Change.
(c) through (e) No Change.
* * * * *
II. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change
In its filing with the Commission, NASD included statements
concerning the purpose of and basis for the proposed rule change and
discussed any comments it received on the proposed rule change. The
text of these statements may be examined at the places specified in
Item IV below. NASD has prepared summaries, set forth in Sections A, B,
and C below, of the most significant aspects of such statements.
A. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change
1. Purpose
Definition of ``Correspondence''
In 2003, the SEC approved as part of NASD's modernization of its
advertising rules the creation of new Rule 2211, which included an
amended definition of ``correspondence.'' The amended definition of
correspondence includes any written letter or electronic mail message
distributed by a firm to one or more of its existing retail customers
and to fewer than 25 prospective retail customers within a 30 calendar-
day period.\4\ Previously, ``correspondence'' included any written or
electronic communication prepared for delivery to a single current or
prospective customer, and not for dissemination to multiple customers
or the general public.
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\4\ NASD has clarified that, for purposes of its rules governing
member communications with the public, NASD views instant messaging
in the same manner in which it views traditional electronic mail
messages. Accordingly, instant messaging may qualify as
correspondence or sales literature, depending upon the facts and
circumstances. See Notice to Members 03-33 (July 2003).
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The definition of correspondence is significant in several
respects. Firms generally are not required to have a registered
principal approve correspondence prior to use, nor are they required to
file correspondence with the NASD Advertising Regulation
[[Page 10091]]
Department (``Department'').\5\ In addition, correspondence is subject
to fewer content restrictions than advertisements and sales literature.
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\5\ NASD Rule 3010(d)(2) requires each member to develop written
procedures that are appropriate to its business, size, structure,
and customers for the review of incoming and outgoing correspondence
with the public relating to its investment banking or securities
business. Where such procedures do not require review of all
correspondence prior to use or distribution, they must include
provision for the education and training of associated persons as to
the firm's procedures governing correspondence, documentation of
such education and training, and surveillance and follow-up to
ensure that such procedures are implemented and adhered to.
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NASD amended the definition in order to provide firms with more
flexibility regarding the supervision of certain e-mails and form
letters. However, NASD understands that many firms continue to require
registered principal pre-use approval of some correspondence.
NASD has found that some member correspondence to multiple existing
customers raises the same regulatory concerns as member advertisements
and sales literature, despite the fact that it is not required to be
filed with NASD or approved by a principal prior to use. In contrast,
had these types of form letters been sent to at least 25 prospective
retail customers, such correspondence would have required both
registered principal pre-use approval and filing with the Department.
As a result, NASD believes it no longer should apply the principal pre-
use approval requirement differently to non-clerical correspondence
sent to prospective and existing retail customers.
Proposed Amendment
NASD is proposing to amend Rule 2211 to require registered
principal pre-use approval of any non-clerical correspondence sent to
25 or more existing retail customers within any 30 calendar-day period.
Non-clerical correspondence with such a wide distribution often will
constitute a solicitation to purchase or sell a security or to use a
brokerage service. Registered principal pre-use approval would better
ensure that this material complies with applicable standards of the
advertising rules before reaching current or prospective customers.
Since many firms already require registered principal pre-use approval
of such correspondence, NASD believes the benefits of the proposed
requirement outweigh any additional burden on members.
NASD does not propose to require that this correspondence be filed
with the Department or that it be subject to all of the content
standards of the advertising rules. NASD recognizes that correspondence
with existing retail customers may not require the same level of
investor protection as correspondence to prospective retail customers.
Of course, a firm may choose to file this correspondence with the
Department to better ensure that it complies with applicable standards,
particularly when the correspondence promotes the firm's products or
services.
NASD will announce the effective date of the proposed rule change
in a Notice to Members to be published no later than 30 days following
Commission approval. The effective date will be 90 days following
publication of the Notice to Members announcing Commission approval.
2. Statutory Basis
NASD believes that the proposed rule change is consistent with the
provisions of Section 15A(b)(6) of the Act,\6\ which requires, among
other things, that NASD rules must be designed to prevent fraudulent
and manipulative acts and practices, to promote just and equitable
principles of trade, and, in general, to protect investors and the
public interest. NASD believes that requiring that a principal approve
prior to use any non-clerical correspondence that is sent to 25 or more
existing retail customers will protect investors and the public
interest. In particular, this proposed rule change will help prevent
fraudulent or misleading communications from reaching a widespread
retail audience by requiring principals to review non-clerical
correspondence sent to a large number of investors prior to use.
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\6\ 15 U.S.C. 78o-3(b)(6).
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B. Self-Regulatory Organization's Statement on Burden on Competition
NASD does not believe that the proposed rule change will result in
any burden on competition that is not necessary or appropriate in
furtherance of the purposes of the Act.
C. Self-Regulatory Organization's Statement on Comments on the Proposed
Rule Change Received from Members, Participants, or Others
The proposed rule change was published for comment in NASD Notice
to Members 05-27 (April 2005). NASD received eleven comments in
response to the Notice.\7\
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\7\ Letter from Association of Registration Management (``ARM'')
dated May 25, 2005; Letter from Cutter & Company, Inc. (``Cutter''),
dated May 27, 2005; Letter from Frank Dealy dated April 21, 2005;
Letter from Edward D. Jones & Co., LP (``Edward Jones''), dated May
27, 2005; Letter from the Financial Services Institute (``FSI'')
dated May 27, 2005; Letter from Fintegra, LLC (``Fintegra''), dated
April 14, 2005; Letter from Investment Company Institute (``ICI'')
dated May 27, 2005; Letter from Jefferson Pilot Securities
Corporation (``Jefferson Pilot'') dated May 27, 2005; Letter from
Krieger-Campbell, Incorporated (``Krieger-Campbell'') dated May 20,
2005; Letter from UBS Financial Services Inc. (``UBS'') dated May
27, 2005; and Letter from Wulff, Hansen & Co. (``Wulff Hansen'')
dated April 14, 2005.
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There were two primary comments on the proposal. First, several
commenters inquired as to what type of principal registration would be
required to approve correspondence prior to use. Second, a number of
commenters argued that the proposal should not require principal pre-
use approval for correspondence that is solely clerical or ministerial
in nature.\8\ There were also a number of other miscellaneous questions
and comments regarding the proposal.
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\8\ The version of the proposed rule change that was published
for comment in Notice to Members 05-27 did not contain an exception
from the principal pre-use approval requirement for correspondence
that is solely and exclusively clerical or ministerial in nature.
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Principal Qualifications
The proposed rule would require a registered principal to approve
prior to use any correspondence that is distributed to 25 or more
existing retail customers within any 30 calendar-day period. Notice to
Members 05-27 did not indicate, however, whether a particular principal
registration would be required in order to fulfill this duty. ARM,
Edward Jones and UBS inquired as to whether, among other principal
exams, a Limited Principal--General Securities Sales Supervisor
(formerly Series 8 and now Series 9/10) could perform this function
under the proposed rule. In particular, ARM and UBS noted that NASD
does not accept the General Securities Sales Supervisor exam as
satisfying the principal qualification requirement for approval of
advertisements under Rule 2210.\9\
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\9\ See Rule 1022(g)(2)(C)(iii).
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Commenters also noted that while branch managers often possess only
the General Securities Sales Supervisors principal registration and are
not registered as General Securities Principals (Series 24), they
typically supervise correspondence as required by Rule 3010. Commenters
argued that a branch manager is best qualified to supervise
correspondence at the branch office level and that to require these
branch managers to obtain a General Securities Principal registration
would be enormously burdensome.
NASD agrees that the General Securities Sales Supervisor
registration category is sufficient to meet the proposal's requirements
for pre-use
[[Page 10092]]
approval of correspondence sent to 25 or more existing retail customers
within a 30 calendar-day period. NASD already interprets Rule 3010 to
permit General Securities Sales Supervisors to supervise correspondence
in accordance with that rule's provisions. Accordingly, NASD would
interpret the proposed rule change to permit a General Securities Sales
Supervisor (formerly Series 8 and now Series 9/10) to approve
correspondence prior to use.
Administrative and Clerical Correspondence
Edward Jones and Wulff Hansen both commented that, if NASD intends
to go forward with the proposal, the principal pre-use approval
requirement should not apply to correspondence that is solely of an
administrative, service or clerical nature. Similarly, the FSI and
Jefferson Pilot argue that the principal pre-use approval requirements
should not apply to correspondence unless it contains a recommendation
to buy or sell a security or service. In support of this change,
commenters argued that there is little need for heightened investor
protection measures when correspondence concerns such matters as
reorganization notices, stock dividend details, notices of office
closings or extended hours, and the like. Edward Jones pointed out that
the New York Stock Exchange employs a content-oriented definition of
``sales literature.''\10\ Wulff Hansen also noted that NASD Rule 1060
does not require registration for persons associated with a member
whose functions are solely and exclusively clerical and ministerial.
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\10\ See NYSE Rule 472.10(5) (defining sales literature as any
written or electronic communication ``discussing or promoting the
products, services, and facilities offered by a member or member
organization'').
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NASD agrees that correspondence the content of which is solely
clerical or ministerial does not raise the same investor protection
issues as correspondence that is non-administrative in nature, such as
correspondence that promotes a member product or service. Accordingly,
NASD has modified the proposed rule language to exclude from the
principal pre-use approval requirement correspondence that is solely
and exclusively clerical or ministerial in nature.
Other Comments
The ICI supported the proposal on the ground that it strikes a
reasonable regulatory balance by requiring principal approval for some
correspondence without placing an undue burden on members by requiring
the filing of correspondence with the Department. Fintegra noted that
it supports the proposal as long as members are not required to file
correspondence with NASD. NASD confirms that the proposal would not
impose new filing requirements for correspondence.
Cutter noted that NASD has taken the position under Rule 2711 that
a communication that is distributed to 15 or more persons and includes
an analysis of equity securities of individual companies or industries,
and that provides information reasonably sufficient upon which to base
an investment decision, is deemed to be a research report. Cutter
argued that, if the proposed principal pre-use approval requirement is
adopted, the numerical thresholds for determining when principal pre-
use approval is required under Rule 2211 and when a communication is
deemed a research report under Rule 2711 should be the same (i.e., 25
or more persons).
While NASD recognizes different numerical thresholds for different
rules may present a compliance challenge, Rule 2211 serves a different
purpose than Rule 2711. In addition, the 15-person threshold under Rule
2711 was derived from SEC Regulation Analyst Certification, which also
deals with research reports. Moreover, NASD has not proposed to amend
Rule 2711 as part of this rule filing.
Cutter, the FSI and Jefferson Pilot all commented that, if there is
a problem with misleading correspondence to retail customers, a better
approach would be to require heightened supervision for firms that have
a history of correspondence compliance problems. The FSI argued that
the burdens that the proposal would impose on members do not justify
its adoption. Similarly, Krieger-Campbell commented that the proposal
could have unintended consequences, such as holding up member
communications regarding a Regulation D private placement offering.
Additionally, Edward Jones and Jefferson Pilot argued that the current
correspondence definition has not been in place long enough to justify
requiring principal pre-use approval for correspondence sent to 25 or
more existing retail customers.
While NASD recognizes that there are other possible approaches to
address potentially misleading correspondence and that the proposal may
impose additional compliance costs on some members, NASD believes that
requiring principal pre-use approval of correspondence sent to 25 or
more existing retail customers is a more proactive and effective means
of preventing the distribution of potentially misleading correspondence
to large numbers of customers. In addition, the current rule and the
heightened supervision approach do not address the investor protection
dichotomy that exists between current and prospective retail customers.
The FSI and Jefferson Pilot argued that the proposal would inhibit
the transmission of time-sensitive e-mails to existing retail
customers, such as those alerting customers of significant market news.
NASD believes that these types of communications, which often urge
customers to buy or sell securities on a short-term basis, are
precisely the types of communications that require principal review.
Accordingly, NASD does not favor amending the proposal for this reason.
The FSI also states in its comment letter that ``NASD staff has
advised the Institute that they will not interpret the proposed rule as
written'' and instead will apply the rule only to form letters and
other correspondence with identical content sent by one or more
registered representatives in the same office. This comment is
misguided. The rule proposal is intended to apply to any non-clerical
correspondence, including emails, sent to 25 or more existing customers
over a 30-calendar-day period, and NASD intends to enforce the rule
accordingly if approved in its current form.
III. Date of Effectiveness of the Proposed Rule Change and Timing for
Commission Action
Within 35 days of the date of publication of this notice in the
Federal Register or within such longer period (i) as the Commission may
designate up to 90 days of such date if it finds such longer period to
be appropriate and publishes its reasons for so finding or (ii) as to
which NASD consents, the Commission will:
(A) By order approve such proposed rule change, or
(B) Institute proceedings to determine whether the proposed rule
change should be disapproved.
IV. Solicitation of Comments
Interested persons are invited to submit written data, views and
arguments concerning the foregoing, including whether the proposed rule
change, as amended, is consistent with the Act. Comments may be
submitted by any of the following methods:
[[Page 10093]]
Electronic Comments
Use the Commission's Internet comment form (https://
www.sec.gov/rules/sro.shtml); or
Send an e-mail to rule-comments@sec.gov. Please include
File Number SR-NASD-2006-011 on the subject line.
Paper Comments
Send paper comments in triplicate to Nancy M. Morris,
Secretary, Securities and Exchange Commission, 100 F Street, NE.,
Washington, DC 20549-1090.
All submissions should refer to File Number SR-NASD-2006-011. This file
number should be included on the subject line if e-mail is used. To
help the Commission process and review your comments more efficiently,
please use only one method. The Commission will post all comments on
the Commission's Internet Web site (https://www.sec.gov/rules/
sro.shtml). Copies of the submission, all subsequent amendments, all
written statements with respect to the proposed rule change that are
filed with the Commission, and all written communications relating to
the proposed rule change between the Commission and any person, other
than those that may be withheld from the public in accordance with the
provisions of 5 U.S.C. 552, will be available for inspection and
copying in the Commission's Public Reference Room. Copies of such
filing also will be available for inspection and copying at the
principal office of NASD. All comments received will be posted without
change; the Commission does not edit personal identifying information
from submissions. You should submit only information that you wish to
make available publicly. All submissions should refer to File Number
SR-NASD-2006-011 and should be submitted on or before March 21, 2006.
For the Commission, by the Division of Market Regulation,
pursuant to delegated authority.\11\
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\11\ 17 CFR 200.30-3(a)(12).
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Nancy M. Morris,
Secretary.
[FR Doc. E6-2766 Filed 2-27-06; 8:45 am]
BILLING CODE 8010-01-P