Wyoming Administrative Code
Agency 044 - Insurance Dept
Sub-Agency 0002 - General Agency, Board or Commission Rules
Chapter 21 - Rules Governing Advertisements of Accident and Sickness Insurance
Section 21-5 - Form and Content of Advertisements

Universal Citation: WY Code of Rules 21-5

Current through September 21, 2024

(a) The format and content of accident or sickness insurance policy advertisements shall be sufficiently complete and clear to avoid deception or the capacity or tendency to mislead or deceive. Format means the arrangement of text and captions.

(b) Distinctly different advertisements are required for publication in different media, such as newspapers or magazines of general circulation as compared to scholarly, technical, or business journals, and newspapers. Where an advertisement consists of more than one piece of material, each piece of material must independently conform to the disclosure requirements.

(c) Whether an advertisement has the capacity or tendency to mislead or deceive shall be determined by the Commissioner from the overall impression the advertisement may be reasonably expected to create within the segment of the public to which it is directed.

(d) Advertisements shall be truthful and not misleading in fact or implication. Words or phrases, the meaning of which is clear only by implication or familiarity with insurance terminology, shall not be used.

(e) An insurer shall clearly identify its accident and sickness insurance policy as an insurance policy. A policy trade name shall be followed by the words "insurance policy" or similar words clearly identifying that an insurance policy or health benefits product (in the case of health maintenance organizations, prepaid health plans, and other direct services organizations) is being offered.

(f) An insurer, producer, or other person shall not solicit a Wyoming resident to purchase accident and sickness insurance in connection with or as the result of using advertisement by the person or any other persons, where the advertisement:

(i) Contains any misleading representations or misrepresentations, or is otherwise untrue, deceptive, or misleading regarding the information imparted, the status, character, or representative capacity of the person, or the true purpose of the advertisement; or

(ii) Otherwise violates the provisions of this regulation.

(g) An insurer, producer, or other person shall not solicit Wyoming residents to purchase accident and sickness insurance using a true or fictitious name that is deceptive or misleading regarding the status, character, or proprietary or representative capacity of the person, or the true purpose of the advertisement.

Disclaimer: These regulations may not be the most recent version. Wyoming may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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