Wisconsin Administrative Code
Public Service Commission
Chapter PSC 12 - Utility advertising practices
Section PSC 12.04 - Demonstration of benefit
Universal Citation: WI Admin Code ยง PSC 12.04
Current through August 26, 2024
(1) A utility may demonstrate that its advertisements produce a direct and substantial benefit by showing the commission that the advertisements:
(a) Promote conservation or safety, or are
required by law;
(b) Are likely to
produce the effect of lowering the price of providing basic utility service to
the consumer;
(c) Provide consumers
with information which will enable them to save money on utility services;
or
(d) Provide information related
to the provision of utility service which is otherwise of significant value to
the consumer.
(2) An analysis of a utility's advertising expenses which is performed by commission staff for the utility's rate case shall be provided to the parties to the case, if requested.
(3) Mixed advertisements may not be charged to ratepayers.
Disclaimer: These regulations may not be the most recent version. Wisconsin may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.
