Wisconsin Administrative Code
Public Service Commission
Chapter PSC 12 - Utility advertising practices
Section PSC 12.02 - Definitions
Universal Citation: WI Admin Code ยง PSC 12.02
Current through February 26, 2024
In this chapter:
(1) "Advertising" has the meaning set forth in s. 196.595(1) (a), Stats.
(2) "Direct and substantial benefits" means a benefit that is produced by advertising which:
(a) Demonstrates or provides information
about available energy conservation methods or programs;
(b) Conveys safety information related to the
provision of utility service;
(c)
Is required by law;
(d) Provides
customer information on how to save money on utility services;
(e) Is likely to produce the effect of
holding down prices for basic utility services, and is not in conflict with
public service commission policy; or
(f) Provides information related to the
provision of utility service which is otherwise of significant value to the
consumer.
(3) "Mixed advertisement" means an advertisement which produces a direct and substantial benefit to customers, but which also serves good will, institutional or other purposes unrelated to sub. (2) in more than a minor or incidental manner.
(4) "Public utility" has the meaning set forth in s. 196.595(1) (c), Stats. "Public utility" does not include a sewer or water service or a cooperative association organized under ch. 185, Stats.
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