Wisconsin Administrative Code
Optometry Examining Board
Chapter Opt 5 - Unprofessional Conduct
Section Opt 5.13 - Unprofessional advertising
Universal Citation: WI Admin Code ยง Opt 5.13
Current through August 26, 2024
(1) Unprofessional advertising means any false, fraudulent, misleading or deceptive statement made to the public by an optometrist, including statements that:
(a) Create false, fraudulent or unjustified
expectations of favorable results.
(b) Make comparisons with other optometrists
which are false, fraudulent, misleading or deceptive.
(c) Contain representations that would be
likely to cause a reasonable person to misunderstand or be deceived.
(2) No licensed optometrist may:
(a) Seek to obtain patients by advertising or
other forms of solicitation in a manner that is false, fraudulent, misleading
or deceptive;
(b) Maintain a
professional relationship with any other person or firm advertising in a manner
that is false, fraudulent, misleading or deceptive.
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