Wisconsin Administrative Code
Office of the Commissioner of Insurance
Chapter Ins 6 - General
Section Ins 6.98 - Prohibition of uses of designations

(1) PROHIBITED USES OF DESIGNATIONS. It is an unfair and deceptive trade practice under s. 628.34(12), Stats., for a person to use terms including "navigator," "navigator entity," "nonnavigator assister," "certified application counselor," "certified," and "nonnavigator assister entity," in such a way as to mislead a purchaser or prospective purchaser that the person has special certification or training in advising or providing services to consumers in connection with the advertising, solicitation, sale, or purchase of a health benefit plan or in the provision of advice as to the advisability of purchasing a health benefit plan, either directly or indirectly, offered in the state either within or outside the exchange. The terms may not be used by a person who is not licensed as a navigator or registered as a nonnavigator assister. The terms may not be used alone or in combination with one or more terms such as "certified," "licensed," "registered," or like words, in the name of a certification or professional designation unless such terms appear in a certification or professional designation and that person has attained the certification or professional designation.

(2) PENALTIES. A violation of this section is an unfair and deceptive trade practice under s. 628.34(12), Stats., and shall subject the violator to ss. 601.41, 601.62, 601.64, 601.65 and 628.10, Stats.