Wisconsin Administrative Code
Office of the Commissioner of Insurance
Chapter Ins 23 - Standards for insurance marketed to fund prearranged funeral plans
Section Ins 23.60 - Requirements for advertisements of funeral policies
Current through August 26, 2024
(1) Advertisements for funeral policies shall comply with all relevant statutes and rules, including but not limited to ch. Ins 2.
(2) An insurer or insurance intermediary placing or using or publishing an advertisement which may be utilized directly or indirectly in the solicitation or sale of a funeral policy shall disclose the following in a clear and conspicuous manner:
(3) No insurer or insurance intermediary may use a response from an advertisement of a prearranged funeral plan regardless of who placed or published the advertisement unless the advertisement includes the disclosures required under sub. (2).
(4) The insurer whose policy is advertised has the responsibility for the content, form and method of dissemination of all advertisements, regardless of who designed, created, wrote, printed or utilized them.
(5) An insurer shall require its insurance intermediaries, and all other persons or agencies acting on its behalf in preparing advertisements, to submit advertisements to it for approval prior to use of the advertisement.
(6) An insurer shall maintain a copy of every advertisement and all correspondence for each advertisement submitted for approval or used in Wisconsin for 3 years after the advertisement was last used.
