Wisconsin Administrative Code
Dentistry Examining Board
Chapter DE 6 - Unprofessional advertising
Section DE 6.02 - Unprofessional advertising
Universal Citation: WI Admin Code ยง DE 6.02
Current through August 26, 2024
The following, without limitation because of enumeration, constitute unprofessional advertising:
(1) Publishing or communicating statements or claims in any media which are false, fraudulent or deceptive.
(2) Compensating or giving anything of value to media representatives in anticipation of or in return for professional publicity, unless the payment or receipt of an object of value is disclosed to the public.
(3) Refusing to honor payment in the amount of an advertised price for a service during the period of time stated in the advertisement.
(4) Including in an advertisement:
(a) A patient's identity or any identifiable
fact, datum or information, without the patient's permission,
(b) A name of a dentist who has not been
associated with the advertising dentist for the past year or longer,
(c) Notice of a practice as a specialist in a
dental specialty unless the dentist has successfully completed a post-doctoral
educational training program approved by the Commission on Dental Accreditation
of the American Dental Association in a specialty recognized by the American
Dental Association. Advertising as a specialist in a non-American Dental
Association-recognized specialty is prohibited.
Disclaimer: These regulations may not be the most recent version. Wisconsin may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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