(1) DECLARATION
REQUIRED. No person may sell a consumer commodity in package form at any place
other than the premises where the commodity was packaged unless each package of
the commodity is clearly and conspicuously labeled with all of the following:
(a)
Name of responsible
person. The name of the manufacturer, packer, or distributor who is
responsible for introducing the consumer commodity into commerce in package
form. If the responsible person is a corporation, the label shall specify the
actual corporate name of that corporation. If the responsible person is not a
corporation, the label shall specify the correct name under which that person
does business.
(b)
Business
address. The business address of the responsible person under par. (a)
. The business address shall include street address, city, state, and ZIP code,
except that the street address may be omitted if it is listed in any readily
accessible, well-known, widely published, and publicly available resource, such
as a printed directory, electronic database or website. If a person
manufactures, packs, or distributes a consumer commodity at a place of business
other than the person's principal place of business, the label may disclose the
address of that principal place of business rather than the actual place of
manufacture, packing, or distribution, provided that the substitute disclosure
is not deceptive or misleading.
(c)
Connection to commodity.
If the responsible person under par. (a) is not the person who manufactured or
produced the consumer commodity, the responsible person's name shall be
qualified by a phrase, such as "Manufactured for and packed by
__________________________________" or "Distributed by
__________________________________," that indicates the responsible person's
connection to the consumer commodity.
(2) LOCATION AND PROMINENCE. The declaration
of responsibility under sub. (1) shall be clearly set forth on the package
label. The declaration shall be clearly printed in the English language, in a
conspicuous type size and style, and in a color that contrasts to the color of
the background. The declaration shall be generally parallel to the base on
which the package is designed to rest when displayed, and shall be positioned
so that it can be readily seen and understood by consumers. Hand lettered
information, if any, shall be at least as conspicuous and legible as printed
information.
