Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 90-139 - Trade and Consumer Protection
Chapter ATCP 102 - Price discrimination and related practices
Subchapter II - Soda Water Beverages
Section ATCP 102.15 - Exceptions
Universal Citation: WI Admin Code ยง ATCP 102.15
Current through August 26, 2024
(1) Nothing in s. ATCP 102.12(1) and (3) shall apply to the sale or offering for sale of soda water beverages:
(a) At a price
different from that charged other customers, if such price differential merely
allows for differences in the cost of manufacture, sale or delivery resulting
from the differing methods or quantities in which such soda water beverages are
sold or delivered, or if made in good faith to meet an equally low price of a
competitor, or the terms or conditions under which they are sold by a
competitor.
(b) With differences in
services or facilities under s.
ATCP 102.12(3), if made in good faith to
meet services or facilities, or any compensation therefor, furnished by a
competitor.
(c) Which are
imperfect, damaged, subject to immediate loss because of obsolescence or
perishability, or discontinuance from sale.
(d) In the final liquidation of a soda water
beverage business.
(e) To customers
other than retailers or wholesalers as defined in s.
ATCP 102.12(2) or
(3).
(f) Under the order or direction of any
court.
(2) Equipment furnished, sold, given, lent, or rented prior to the effective date of this chapter shall, within 18 months after the effective date of this chapter, be either removed from the retailer's premises or brought into compliance with the requirements of s. ATCP 102.12(2) and (3).
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