Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 55-89 - Food, Lodging, and Recreation Safety
Chapter ATCP 83 - Dairy Product Advertising And Labeling

Chapter ATCP 83 was adopted as an emergency rule effective August 10, 1994.

Note: This chapter applies to product labels, advertisements, point-of-sale displays, representations by wholesale suppliers, and other representations made in connection with the sale, offering for sale, advertising, promotion or distribution of dairy products in this state, regardless of where those dairy products originate. This chapter is adopted under ss. 93.07(1), 97.09(4), 97.25(3) and 100.20(2), Stats., and interprets ss. 93.15, 97.03, 97.25, 100.18, 100.183 and 100.20, Stats. Violations of this chapter may be prosecuted under s. 93.21(4), 97.72, 100.18(11), or 100.26(1), (3), (4) or (6), Stats. A person who suffers a monetary loss because of a violation of this chapter may sue the violator directly under s. 100.20(5), Stats., and may recover twice the amount of the loss, together with costs and reasonable attorneys fees.