Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 55-89 - Food, Lodging, and Recreation Safety
Chapter ATCP 81 - Cheese Grading, Packaging And Labeling
Subchapter VIII - Wisconsin Cheese Logotype
Section ATCP 81.80 - Official logotype design and use
Current through August 26, 2024
(1) The official logotype shall consist of a miniature outline map of the boundaries of Wisconsin, with the words "WISCONSIN CHEESE" appearing across the upper two-thirds of the map in large bold faced type or lettering larger than any other words or figures in the logotype, and extending partially beyond the outside boundaries of the outline map. The figures "100%", in fine-line type or lettering no more than half the height of the words "WISCONSIN CHEESE", shall be centered in the intervening space between the words "WISCONSIN CHEESE" and the top of the map. In the lower half of the map there shall appear the words "made in", to be followed immediately below with the word "WISCONSIN", in bold faced type or lettering approximately one-half the size of the words "WISCONSIN CHEESE". The words "made in" shall be in bold faced, lower case type or lettering. The factory or other identification number assigned to persons authorized to use the logotype shall be centered in the intervening space between the word "WISCONSIN" and the bottom line of the map, in type or lettering approximately one-half the size of the word "WISCONSIN". All type or lettering shall be easily readable and so spaced and designed as to present a symmetrical appearance within the logotype, as illustrated in the official model set forth below: -
(2) The official logotype shall be proportionate in size to the size of any package or container label or labeling on which it is to be used.
(3) The official logotype may be affixed to and used only on cheese manufactured in this state entirely from milk produced under and meeting sanitary and quality standards equal to or greater than those established under s. 97.24, Stats., or rules Adopted thereunder for the production and distribution of milk, and which otherwise conforms to all applicable standards and requirements of ch. 97, Stats., relating to the manufacturing, labeling and sale of cheese.
