Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 55-89 - Food, Lodging, and Recreation Safety
Chapter ATCP 65 - Milk And Milk Products
Subchapter III - Dairy Plants
Section ATCP 65.50 - Dairy product labeling
Universal Citation: WI Admin Code § ATCP 65.50
Current through February 24, 2025
(1) GENERAL. Dairy product labeling shall comply with applicable requirements in ch. 97, Stats., this chapter, and chs. ATCP 81, 83, 85, and 90.
(2) PRODUCTS NOT FOR HUMAN CONSUMPTION. No dairy plant operator may distribute any dairy product manufactured by that dairy plant operator unless any of the following applies:
(a) The dairy product complies with, and has
been produced according to, this chapter and ch. ATCP 82.
(b) The dairy product is prominently labeled
as animal feed according to ch. ATCP 42.
(c) The dairy product is prominently labeled
as "NOT FOR HUMAN FOOD OR ANIMAL FEED" and is sold only for non-food and
non-feed purposes. The label shall include the manufacturer's name and address
and the address of the location where the product was manufactured. The label
may not include any dairy plant license or identification number issued by the
department.
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