Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 20-54 - Agricultural Resource Management
Chapter ATCP 42 - Commercial Feed
Subchapter V - Dog and Cat Food
Section ATCP 42.42 - Product or brand names; use of ingredient names

Current through August 26, 2024

No product or brand name may identify any ingredients of a dog or cat food to the exclusion of any other ingredients unless at least one the following applies:

(1) The identified ingredients are derived from animals and collectively comprise both of the following:

(a) At least 95% by weight of the dog or cat food, where water sufficient for processing is excluded from the weight of the dog or cat food.

(b) At least 70% by weight of the dog or cat food, where the weight of the dog or cat food includes all water in the dog or cat food.

(2) All of the following conditions are met:

(a) The identified ingredients collectively comprise at least 25% by weight of the dog or cat food, where water sufficient for processing is excluded from the weight of the dog or cat food.

(b) The identified ingredients collectively comprise at least 10% by weight of the dog or cat food, where the weight of the dog or cat food includes all water in the dog or cat food.

(c) Each of the identified ingredients comprises at least 3% by weight of the dog or cat food, where water sufficient for processing is excluded from the total weight of the dog or cat food.

(d) The identified ingredients are identified in their order of predominance.

(e) The product or brand name includes a term, such as "dinner," which suggests multiple ingredients.

(3) The ingredient is added to the dog or cat food, at significant additional cost, in order to impart a distinctive flavor or special nutritional value to the dog or cat food.

Disclaimer: These regulations may not be the most recent version. Wisconsin may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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