Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 20-54 - Agricultural Resource Management
Chapter ATCP 42 - Commercial Feed
Subchapter III - Commercial Feed Labeling; General
Section ATCP 42.06 - Product and brand names

Universal Citation: WI Admin Code ยง ATCP 42.06

Current through August 26, 2024

(1) GENERAL. A commercial feed shall be labeled with its product name and its brand name if any. No product or brand name may contain any statement or representation that is false, deceptive, or misleading.

(2) USE OF INGREDIENT NAMES. No product or brand name may identify any ingredient of a commercial feed to the exclusion of any other ingredient unless all of the following apply:

(a) The identified ingredient imparts to the commercial feed a distinctive characteristic which is significant to purchasers.

(b) The identified ingredient is included in the guaranteed analysis under ss. ATCP 42.12 and 42.14.

(c) The product or brand name is not deceptive or misleading.

(3) SINGLE-INGREDIENT FEEDS. Product names for single-ingredient commercial feeds shall be consistent with the feed ingredient definitions specified in the 2018 Official Publication of the Association of American Feed Control Officials.

Note: Copies of the Official Publication of the Association of American Feed Control Officials are on file with the department and the legislative reference bureau. Paper or electronic copies may be obtained from AAFCO at www.aafco.org.

(4) PROHIBITIONS.

(a) No person may label a commercial feed with a product or brand name that is any of the following:
1. Inconsistent with the statement of purpose under s. ATCP 42.10.

2. Copyrighted by another person, except with that person's specific authorization.

(b) No person may incorporate a product or brand name as part of a guaranteed analysis under s. ATCP 42.12 or 42.14, or an ingredient statement under s. ATCP 42.16.

(c) No product or brand name may do any of the following:
1. Use the word "protein" if non-protein nitrogen has been added to the commercial feed.

2. Make any claim related to the percentage contents of any commercial feed ingredient or component, other than protein or equivalent protein.

3. Use the word "vitamin," or any word or abbreviation suggesting the word "vitamin," unless the commercial feed is represented as a vitamin supplement and its vitamin contents are stated in the guaranteed analysis under ss. ATCP 42.12 and 42.14.

4. Use the word "mineralized," except as part of the term "trace mineralized salt."

Disclaimer: These regulations may not be the most recent version. Wisconsin may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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