Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 140 - Marketing
Chapter ATCP 151 - Potato marketing agreement
Section ATCP 151.07 - Wisconsin seal; labeling specifications

Universal Citation: WI Admin Code ยง ATCP 151.07

Current through August 26, 2024

The Wisconsin seal of quality shall be applied to packages of potatoes which meet Wisconsin grade standards under this agreement in accordance with the following specifications:

(1) SEAL DESIGN. The Wisconsin seal of quality shall consist of a simulated "ribbon" award of rectangular shape, in which the vertical dimension is 11/2 times longer than the horizontal dimension. The bottom portion of the rectangle shall approximate a 30° isosceles triangle with the bases of the rectangle and triangle coinciding. The words "WISCONSIN POTATOES" shall appear across the upper one-third of the seal in large, bold-faced type and be separated from the bottom two-thirds of the seal by a horizontal line extending across the seal. An outline typifying a potato with the word "Finest" in italic type superimposed on the outline of the potato shall appear in the lower two-thirds of the seal. All type or lettering shall be easily readable and so spaced and designed as to present a symmetrical appearance within the Wisconsin seal of quality as illustrated in the official model set forth below:

See Image

The seal illustrated in the official model shall be used for reproduction of the Wisconsin seal of quality in labeling packages of potatoes which meet the Wisconsin grade. Illustrated positions of any segment of the seal may not be altered. Any color or combination of colors may be used in printing the seal.

(2) SEAL OF QUALITY LABELING REQUIREMENTS.

(a) Fresh use potatoes. Potatoes which meet Wisconsin grade requirements under this chapter and are intended for fresh use sale shall be labeled with the Wisconsin seal of quality which shall conform to the following dimensional requirements:
1. Bags or cartons. The seal of quality on bags or cartons of potatoes may be of any size.

2. Size and area limitations. The seal of quality may be used on the top, bottom, front, back or side panels of the package. The area covered by the seal or the combined area of multiple seals appearing on a package shall not exceed 20% of the total package area. Only one seal may appear on any single panel.

(b) Seed potatoes. The Wisconsin seal of quality shall meet the design requirements of sub.
(1) and may only be affixed to the official inspection certificates for seed potatoes.

(3) PACKAGE LABELING. When potatoes intended for fresh use meet Wisconsin grade standards and are labeled under this section, the affected handler shall imprint the Wisconsin seal of quality without embellishment on the bags or cartons in which the potatoes are to be packaged, or affix to the package at the time of inspection an adhesive label bearing the Wisconsin seal of quality. No supplementary labels bearing the Wisconsin seal of quality other than labels authorized under this subsection may be affixed to packages of potatoes, and no handler may incorporate the Wisconsin seal of quality as the principal part of a private label or brand. Packages bearing the Wisconsin seal shall identify the commodity as potatoes meeting Wisconsin grade and include the name and business address of the affected handler. It is the responsibility of each affected handler to ensure that the packaging requirements of this agreement are met.

Disclaimer: These regulations may not be the most recent version. Wisconsin may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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