Wisconsin Administrative Code
Department of Agriculture, Trade and Consumer Protection
ATCP 140 - Marketing
Chapter ATCP 144 - Milk marketing order
Section ATCP 144.02 - Purpose

Universal Citation: WI Admin Code ยง ATCP 144.02

Current through February 26, 2024

(1) The objectives of this order are to expand and maintain domestic sales of milk and dairy products, develop new products and new markets, improve methods and practices related to marketing or processing of milk and dairy products and inform or educate consumers.

(2) Funds collected under this order may be used by the marketing board for any purpose to meet one or more of the objectives described in this order including advertising and promotion, market research and development, industrial research and educational programs. Funds may be used by the marketing board to jointly sponsor projects with any private or public organization to meet the objectives of this order.

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