West Virginia Code of State Rules
Agency 114 - Insurance Commission
Title 114 - LEGISLATIVE RULE INSURANCE COMMISSIONER
Series 114-10 - Advertisement Of Accident And Sickness Insurance
Section 114-10-11 - Comparisons
Universal Citation: 114 WV Code of State Rules 114-10-11
Current through Register Vol. XLI, No. 38, September 20, 2024
11.1. Disparaging comparisons and statements. -- An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of noncomparable policies of other insurers, and shall not disparage competitors, their policies, services or business methods, and shall not disparage or unfairly minimize competing methods of marketing insurance.
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