Utah Administrative Code
Topic - Insurance
Title R590 - Administration
Rule R590-130 - Rules Governing Advertisements of Insurance
Section R590-130-9 - Use of Statistics and Exaggerations

Universal Citation: UT Admin Code R 590-130-9

Current through Bulletin 2024-06, March 15, 2024

(1) An advertisement may not represent or imply that:

(a) an insurer's claim settlement practice is liberal, generous, or similar; or

(b) an insurer's claim settlement practice is or will be beyond the contract's actual terms.

(2) An insurer may not mislead a consumer by advertising an unusual amount paid for a unique claim under an advertised policy.

(3) An advertisement shall identify the source of any statistical information used in the advertisement.

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