Texas Administrative Code
Title 7 - BANKING AND SECURITIES
Part 5 - OFFICE OF CONSUMER CREDIT COMMISSIONER
Chapter 85 - PAWNSHOPS AND CRAFTED PRECIOUS METAL DEALERS
Subchapter A - RULES OF OPERATION FOR PAWNSHOPS
Division 4 - OPERATION OF PAWNSHOPS
Section 85.417 - False, Misleading, or Deceptive Advertising
Current through Reg. 50, No. 13; March 28, 2025
(a) Prohibitions. Advertising that is false, misleading, or deceptive and that directly relates to the making, arranging, or negotiating of a pawn transaction subject to Texas Finance Code, Chapter 371, is prohibited. No advertising may be made under any name that is not on the pawnshop license for the location advertised.
(b) Unauthorized advertisers. No person may advertise the availability of pawn transactions or suggest by use of any sign or other advertisement that a location of business is a pawnshop unless that person holds a pawnshop license for that location of business. Use of the words or phrases "loan outlet" or "pawn outlet" constitute prohibited advertising under this subsection. Advertising under a heading, category, or title of "pawnbroker" or "pawnshop" or similar words will constitute prohibited advertising under this subsection if the person does not hold a pawnshop license for that location of business.
