Texas Administrative Code
Title 22 - EXAMINING BOARDS
Part 3 - TEXAS BOARD OF CHIROPRACTIC EXAMINERS
Chapter 77 - ADVERTISING AND PUBLIC COMMUNICATIONS
Section 77.4 - Misleading Claims
Universal Citation: 22 TX Admin Code ยง 77.4
Current through Reg. 49, No. 38; September 20, 2024
(a) A person advertising chiropractic services shall not use false, deceptive, unfair, or misleading advertising, including:
(1) claims
intended or reasonably likely to embellish or create a false expectation of the
favorable results from chiropractic treatment;
(2) claims intended or reasonably likely to
create a false expectation of the cost of treatment or the amount of treatment
to be provided;
(3) claims
reasonably likely to deceive or mislead because the claims in context represent
only a partial disclosure of the conditions and facts of the extent of
treatment the licensee expects to provide;
(4) claims that state or imply chiropractic
services can cure any condition;
(5) claims that chiropractic services cure or
lessen the effects of ailments, injuries, or other disorders of the human body
which are outside the scope of chiropractic practice;
(6) claims that state or imply the results of
chiropractic services are guaranteed;
(7) claims that chiropractic services offer
results that are not within the realm of scientific proof beyond testimonial
statements or manufacturer's claims; or
(8) claims intended or reasonably likely to
create a false expectation of the adverse consequences of not receiving
chiropractic treatment.
(b) Subsection (a)(2) of this section is not applicable where the cost or amount of treatment varies from an original quotation or advertisement by a reasonable amount.
(c) The standard for determining whether a violation of this rule has occurred is the generally accepted standards of care within the chiropractic profession in Texas.
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