Texas Administrative Code
Title 19 - EDUCATION
Part 2 - TEXAS EDUCATION AGENCY
Chapter 130 - TEXAS ESSENTIAL KNOWLEDGE AND SKILLS FOR CAREER AND TECHNICAL EDUCATION
Subchapter C - ARTS, AUDIO/VIDEO TECHNOLOGY, AND COMMUNICATIONS
Section 130.89 - Audio/Video Production II (One Credit), Adopted 2015
Universal Citation: 19 TX Admin Code ยง 130.89
Current through Reg. 49, No. 38; September 20, 2024
(a) General requirements. This course is recommended for students in Grades 10-12. Prerequisite: Audio/Video Production I. Recommended corequisite: Audio/Video Production II Lab. Students shall be awarded one credit for successful completion of this course.
(b) Introduction.
(1) Career and technical education
instruction provides content aligned with challenging academic standards and
relevant technical knowledge and skills for students to further their education
and succeed in current or emerging professions.
(2) The Arts, Audio/Video Technology, and
Communications Career Cluster focuses on careers in designing, producing,
exhibiting, performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in audio and
video technology and film production span all aspects of the audio/video
communications industry. Building upon the concepts taught in Audio/Video
Production, in addition to developing advanced knowledge and skills needed for
success in the Arts, Audio/Video Technology, and Communications Career Cluster,
students will be expected to develop an advanced understanding of the industry
with a focus on pre-production, production, and post-production products. This
course may be implemented in an audio format or a format with both audio and
video.
(4) Students are encouraged
to participate in extended learning experiences such as career and technical
student organizations and other leadership or extracurricular
organizations.
(5) Statements that
contain the word "including" reference content that must be mastered, while
those containing the phrase "such as" are intended as possible illustrative
examples.
(c) Knowledge and skills.
(1) The student demonstrates
professional standards/employability skills as required by business and
industry. The student is expected to:
(A)
participate in training, education, or certification for employment;
(B) demonstrate professional standards and
personal qualities needed to be employable such as oral and written
communication, leadership, teamwork, appreciation for diversity, conflict
management, customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and
applying for employment; and
(D)
create resume and cover letter/letter of interest to document information such
as work experiences, licenses, certifications, and work samples.
(2) The student applies academic
knowledge and skills in production projects. The student is expected to:
(A) apply English language arts knowledge and
skills by consistently demonstrating use of content, technical concepts, and
vocabulary; using correct grammar, punctuation, and terminology to write and
edit documents; and composing and editing copy for a variety of written
documents such as scripts, captions, schedules, reports, manuals, proposals,
and other client-based documents; and
(B) apply mathematics knowledge and skills in
invoicing and time-based mathematics by consistently demonstrating knowledge of
arithmetic operations and applying measurement to solve problems.
(3) The student applies
professional communications strategies. The student is expected to:
(A) adapt language for audience, purpose,
situation, and intent through structure and style;
(B) analyze and organize oral and written
information;
(C) analyze,
interpret, and communicate information, data, and observations;
(D) create and deliver formal and informal
presentations;
(E) apply active
listening skills to obtain and clarify information;
(F) listen to and speak with diverse
individuals; and
(G) exhibit public
relations skills to increase internal and external customer/client
satisfaction.
(4) The
student understands and examines problem-solving methods. The student is
expected to:
(A) employ critical-thinking
skills independently and in groups; and
(B) employ interpersonal skills in groups to
solve problems.
(5) The
student uses technology applications and processes. The student is expected to:
(A) use technology applications such as
social media, email, Internet, writing and publishing, presentation, and
spreadsheet or database applications for audio and video production projects;
and
(B) use processes such as
personal information management, file management, and file sharing.
(6) The student understands the
evolution and current trends of the audio and video production industry. The
student is expected to:
(A) summarize the
history and evolution of the audio and video production industry; and
(B) analyze the current trends of the audio
and video production industry.
(7) The student applies safety regulations.
The student is expected to:
(A) implement
personal and workplace safety rules and regulations;
(B) recognize and resolve potential safety
concerns; and
(C) follow emergency
procedures.
(8) The
student applies leadership characteristics to student organizations and
professional development activities. The student is expected to:
(A) employ leadership skills to accomplish
goals and objectives by analyzing the various roles of leaders within
organizations, exhibiting problem-solving and management traits, describing
effective leadership styles, and participating in civic and community
leadership and teamwork opportunities to enhance skills;
(B) employ teamwork and conflict-management
skills to achieve collective goals;
(C) establish and maintain effective working
relationships by providing constructive praise and criticism, demonstrating
sensitivity to and value for diversity, and managing stress and controlling
emotions;
(D) prepare for meetings
by developing goals and objectives to achieve within a scheduled time and
producing agendas;
(E) conduct and
participate in meetings to accomplish work tasks by achieving goals and
objectives within a scheduled time; producing meeting minutes, including
decisions and next steps; and using parliamentary procedures, as needed;
and
(F) employ mentoring skills to
inspire and teach others.
(9) The student applies ethical decision
making and complies with laws regarding use of technology in audio/video
production. The student is expected to:
(A)
demonstrate an understanding of ethical conduct related to interacting with
others and providing proper credit for ideas;
(B) apply copyright laws in relation to fair
use and acquisition, trademark laws, and personal privacy laws;
(C) model respect for intellectual property;
and
(D) demonstrate proper
etiquette and knowledge of acceptable use policies.
(10) The student develops career-building
characteristics. The student is expected to:
(A) update a career portfolio to document
information such as work experiences, licenses, certifications, and work
samples;
(B) demonstrate skills in
evaluating and comparing employment opportunities;
(C) examine and employ professional
networking opportunities such as career and technical student organizations,
professional social media, industry professional organizations; and
(D) examine employment opportunities in
entrepreneurship.
(11)
The student applies technical skills for efficiency. The student is expected
to:
(A) employ planning and time-management
skills to complete work tasks; and
(B) use technology to enhance
productivity.
(12) The
student demonstrates knowledge of audio and video production. The student is
expected to:
(A) understand set-up,
execution, and trouble-shooting of standard systems for the audio/video
industry, including editing systems, wireless and wired transmission systems,
cabling, and configurations for production purposes;
(B) employ knowledge of recording equipment
usage by explaining analog and digital formats;
(C) describe tape and tapeless
formats;
(D) demonstrate the
operation of recording devices, including metering a recording signal for
proper levels and proper maintenance of recording equipment; and
(E) apply appropriate industry-related
terminology.
(13) The
student understands the pre-production process. The student is expected to:
(A) apply critical elements, including
purpose, target audience, and distribution, in the pre-production stage to
identify and evaluate the production;
(B) demonstrate procedures to establish
timelines;
(C) develop a budget
with considerations for cast, crew, equipment, and location;
(D) write documents of the scripting process
such as treatments, storyboards, rundowns, and scripts for various types of
programs using proper formatting for the specific type of production
document;
(E) identify specific
elements needed for successful production such as cast, crew, equipment,
location, props, and sound effects;
(F) discuss how various styles of music can
create a specific emotional impact;
(G) examine the end goal of the production to
determine the appropriate format for recording and distributing;
(H) identify several means to work within
budget restraints;
(I) conduct
auditions for the talent and secure the crew required for a successful
production; and
(J) examine various
contracts related to industry tasks, including talent releases for productions,
and key elements for contracts such as crew, talent, location, and
distribution.
(14) The
student understands the business aspects of the industry. The student is
expected to:
(A) understand the roles of
various industry professionals by identifying and discussing the
responsibilities and relationships among the production team, including
producers, directors, editors, engineers, talent, additional crew members, and
sales team;
(B) understand the
opportunities in the industry for freelance entrepreneurs by identifying
standard freelance self-promotion techniques, proposals, technology
applications for freelance entrepreneurs, best practices for various freelance
job responsibilities, and standard billing practices for freelance labor,
including invoices and collections rates;
(C) understand the unique characteristics of
live productions such as roles, equipment, time accountability, back-timing,
time-based mathematics, and financial support; and
(D) identify roles, costs, equipment, and
strategies for financially supporting studio and field productions.
(15) The student demonstrates an
understanding of regulatory agency guidelines for content appropriateness. The
student is expected to:
(A) identify
applicable guidelines based on production distribution methods; and
(B) distinguish between Federal
Communications Commission (FCC), National Public Radio (NPR), and other
regulatory agencies.
(16) The student understands the technical
broadcast standards established by the FCC. The student is expected to:
(A) apply knowledge of broadcast formats by
distinguishing between analog and digital formats;
(B) describe the difference in data signals
and equipment for analog and digital technology;
(C) identify the evolution of the broadcast
signal and standards such as High-Definition (HD), Standard-Definition (SDTV),
National Television System Committee (NTSC), Phase Alternating Line (PAL), and
Sequential Color with Memory (SECAM); and
(D) identify the location of radio and
television frequencies in the electromagnetic spectrum.
(17) The student understands the evolution of
various media formats. The student is expected to:
(A) identify the evolution of various media
formats such as tape, tapeless, film, and electronic; and
(B) identify the evolution and application of
digital media formats and compression standards.
Disclaimer: These regulations may not be the most recent version. Texas may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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