Current through Reg. 49, No. 38; September 20, 2024
(b) Introduction.
(1) Career and technical education
instruction provides content aligned with challenging academic standards and
relevant technical knowledge and skills for students to further their education
and succeed in current or emerging professions.
(2) The Arts, Audio/Video Technology, and
Communications Career Cluster focuses on careers in designing, producing,
exhibiting, performing, writing, and publishing multimedia content, including
visual and performing arts and design, journalism, and entertainment
services.
(3) Careers in audio and
video technology and film production span all aspects of the audio/video
communications industry. Within this context, in addition to developing
technical knowledge and skills needed for success in the Arts, Audio/Video
Technology, and Communications Career Cluster, students will be expected to
develop an understanding of the industry with a focus on pre-production,
production, and post-production audio and video products. Requiring a lab
corequisite for the course affords necessary time devoted specifically to the
production and post-production process.
(4) Students are encouraged to participate in
extended learning experiences such as career and technical student
organizations and other leadership or extracurricular organizations.
(5) Statements that contain the word
"including" reference content that must be mastered, while those containing the
phrase "such as" are intended as possible illustrative examples.
(c) Knowledge and skills.
(1) The student demonstrates professional
standards/employability skills as required by business and industry. The
student is expected to:
(A) participate in
training, education, or certification for employment;
(B) demonstrate professional standards and
personal qualities needed to be employable such as oral and written
communication, leadership, teamwork, appreciation for diversity, conflict
management, customer service, work ethic, and adaptability;
(C) demonstrate skills related to seeking and
applying for employment; and
(D)
create a resume and cover letter/letter of interest to document information
such as work experiences, licenses, certifications, and work samples.
(2) The student applies academic
knowledge and skills in audio and video projects. The student is expected to:
(A) apply English language arts knowledge and
skills by demonstrating use of content, technical concepts, and vocabulary;
using correct grammar, punctuation, and terminology to write and edit
documents; and composing and editing copy for a variety of written documents
such as scripts, captions, schedules, reports, and manuals; and
(B) apply mathematics knowledge and skills in
invoicing and time-based mathematics by demonstrating knowledge of arithmetic
operations and applying measurement to solve problems.
(3) The student understands professional
communications strategies. The student is expected to:
(A) adapt language such as structure and
style for audience, purpose, situation, and intent;
(B) organize oral and written
information;
(C) interpret and
communicate information, data, and observations;
(D) deliver formal and informal
presentations;
(E) apply active
listening skills;
(F) listen to and
speak with diverse individuals; and
(G) exhibit public relations
skills.
(4) The student
understands and examines problem-solving methods. The student is expected to:
(A) employ critical-thinking skills
independently and in groups; and
(B) employ interpersonal skills in groups to
solve problems.
(5) The
student applies technology applications and processes. The student is expected
to:
(A) use technology applications such as
social media, email, Internet, writing and publishing, presentation, and
spreadsheet or database applications for audio and video production projects;
and
(B) use processes such as
personal information management, file management, and file sharing.
(6) The student applies safety
regulations. The student is expected to:
(A)
implement personal and workplace safety rules and regulations;
(B) follow emergency procedures;
and
(C) identify and report
safety-related problems that may result from working on location.
(7) The student develops
leadership characteristics. The student is expected to:
(A) employ leadership skills;
(B) employ teamwork and conflict-management
skills;
(C) participate in
meetings; and
(D) participate in
mentoring activities.
(8) The student applies ethical decision
making and complies with laws regarding use of technology in audio and video
production. The student is expected to:
(A)
demonstrate an understanding of ethical conduct related to interacting with
others and providing proper credit for ideas;
(B) apply copyright laws in relation to fair
use and acquisition, trademark laws, and personal privacy laws; and
(C) model respect for intellectual
property.
(9) The
student develops career-building characteristics. The student is expected to:
(A) create a career portfolio to document
information such as work experiences, licenses, certifications, and work
samples;
(B) demonstrate skills in
evaluating and comparing employment opportunities;
(C) examine and employ professional
networking opportunities such as career and technical student organizations,
professional social media, industry professional organizations; and
(D) examine employment opportunities in
entrepreneurship.
(10)
The student applies technical skills for efficiency. The student is expected
to:
(A) employ planning and time-management
skills to complete work tasks; and
(B) use technology to enhance
productivity.
(11) The
student develops a basic understanding of audio and video production. The
student is expected to:
(A) use terminology
associated with the industries;
(B)
apply writing skills to develop an audio script;
(C) apply various styles of music as needed
to create a specific emotional impact;
(D) use various audio tape, tapeless, and
file formats;
(E) use various
microphones based upon type and pickup patterns; and
(F) use various audio cables and
connectors.
(12) The
student employs knowledge regarding use of video. The student is expected to:
(A) apply writing skills to develop a video
script;
(B) use various video tape,
tapeless, and file formats;
(C) use
various video cables and connectors;
(D) demonstrate operation of video cameras;
and
(E) demonstrate how to properly
maintain video equipment;
(13) The student employs various videography
techniques. The student is expected to:
(A)
demonstrate how to frame and maintain picture composition;
(B) demonstrate focusing
techniques;
(C) demonstrate camera
and tripod movements; and
(D)
demonstrate proper exposure and white balance.
(14) The student edits basic audio and video
productions. The student is expected to:
(A)
demonstrate skills required for editing using linear and nonlinear systems;
and
(B) employ knowledge of control
peripherals for capturing or ingesting media.
(15) The student understands the
pre-production process. The student is expected to:
(A) implement procedures to track trends, set
timelines, and evaluate progress for continual improvement in process and
product;
(B) respond to advice from
peers and professionals;
(C) create
technology specifications;
(D)
monitor process and product quality using established criteria;
(E) create a script and identify resources
needed to begin the production;
(F)
apply budgeting considerations for cast, crew, equipment, and
location;
(G) analyze the script
and storyboard for a successful production;
(H) participate in the team roles required
for completion of a production; and
(I) employ cast, crew, equipment, and
location for a scripted production.
(16) The student understands the production
process. The student is expected to:
(A)
implement a coherent sequence of events to successfully produce a
script;
(B) use lighting
techniques, including three-point lighting, reflected light, color
temperatures, and lighting filters;
(C) employ audio techniques, including
microphone variances and sound mixing; and
(D) demonstrate knowledge of interpersonal
skills with sensitivity to diversity when directing crew or talent.
(17) The student understands the
post-production process. The student is expected to:
(A) demonstrate knowledge of video systems
such as digital and analog systems, software applications, and communication
and network components;
(B) make
appropriate decisions regarding the selection of software;
(C) make necessary adjustments regarding
compatibility issues, including digital file formats and cross-platform
connectivity;
(D) apply animation
effects using character generators, fonts, colors, and principles of
composition to create graphic images, captions, or titles for video and
graphics;
(E) demonstrate
proficiency in the use of a variety of electronic input devices;
(F) use a variety of strategies to acquire
information from online resources;
(G) acquire electronic information in a
variety of formats;
(H) use
different compression standards and techniques to output for
distribution;
(I) format digital
information for effective communication with a defined audience using
appropriate font attributes and color, white space and graphics, and camera
perspective;
(J) use appropriate
content selection and presentation;
(K) understand target audiences and
demographics;
(L) determine
appropriate delivery method based on distribution needs;
(M) deliver products in a variety of media by
using various delivery formats such as disk, broadcast, cellular, portable
device, electronic, and online delivery;
(N) use appropriate computer-based
productivity tools to create and modify solutions to problems;
(O) create audio and video technology
products for a variety of purposes and audiences;
(P) develop technical documentation related
to audio and video technology; and
(Q) demonstrate innovative uses of a wide
range of emerging technologies, including online learning, mobile devices,
digital content, and Web 2.0 tools such as podcasting, wikis, and
blogs.