(c) Knowledge and skills.
(1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:
(A) participate in a paid or unpaid, laboratory- or work-based application of previously studied knowledge and skills related to audio/video production;
(B) participate in training, education, or preparation for licensure, certification, or other relevant credentials to prepare for employment;
(C) demonstrate professional standards and personal qualities needed to be employable such as effective oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability with increased fluency;
(D) demonstrate technology applications skills such as effective use of social media, email, Internet, publishing tools, presentation tools, spreadsheets, or databases for audio and video production projects with increased fluency;
(E) use appropriate vocabulary and correct grammar and punctuation to compose and edit copy for a variety of written documents such as scripts, captions, schedules, reports, manuals, proposals, and other client-based documents; and
(F) employ effective planning and time-management skills with increased fluency to complete work tasks.
(2) The student implements advanced professional communications strategies. The student is expected to:
(A) demonstrate verbal and non-verbal communication consistently in a clear, concise, and effective manner;
(B) analyze, interpret, and effectively communicate information, data, and observations;
(C) create and deliver formal and informal presentations effectively; and
(D) exhibit public relations skills to maintain internal and external customer/client satisfaction.
(3) The student implements advanced problem-solving methods. The student is expected to:
(A) employ critical-thinking skills with increased fluency both independently and in groups to solve problems and make decisions; and
(B) demonstrate the transfer and adaptation of knowledge through the creation of original work.
(4) The student understands and applies proper safety techniques in the workplace. The student is expected to:
(A) demonstrate an understanding of and consistently follow workplace safety rules and regulations; and
(B) recognize and resolve potential safety concerns.
(5) The student understands the professional, ethical, and legal responsibilities in audio/video production. The student is expected to:
(A) demonstrate a positive, productive work ethic by performing assigned tasks as directed;
(B) exhibit ethical conduct by providing proper credit for ideas and maintaining privacy of sensitive content;
(C) model respect for intellectual property when manipulating, morphing, and editing graphics, video, text, and sound;
(D) practice safe, legal, and responsible use of information and technology;
(E) show integrity by choosing the ethical course of action when making decisions; and
(F) comply with all applicable rules, laws, and regulations in a consistent manner.
(6) The student participates in an audio/video production experience. The student is expected to:
(A) conduct, document, and evaluate learning activities in a supervised audio/video production experience;
(B) develop advanced technical knowledge and skills related to the student's occupational objective;
(C) demonstrate an advanced understanding of a client-based production in all stages of production;
(D) engage in pre-production activities such as identifying cast, crew, equipment, and location requirements; developing a budget; and analyzing script and storyboard processes for successful execution of a project;
(E) engage in production activities for successful execution of the project, including making decisions appropriate for each element of a production;
(F) engage in post-production activities such as making necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity, and researching the appropriate delivery formats for the target audience for a successful output and distribution of a project;
(G) demonstrate growth of technical skill competencies;
(H) evaluate strengths and weaknesses in technical skill proficiency; and
(I) collect representative work samples.