(4) A life settlement provider, life
settlement broker or life settlement representative shall not discriminate in
the making or solicitation of life settlements on the basis of race, age, sex,
national origin, creed, religion, occupation, marital or family status or
sexual orientation, or discriminate between owners with dependents and
without.
(10) Advertising standards:
(a) Owners and insureds are to be provided
with clear and unambiguous statements in the advertisement of life settlements
and are to be assured in the receipt of clear, truthful and adequate disclosure
of the benefits, risks, limitations and exclusions of any life settlement
contract. The purpose of these guidelines and standards of permissible and
impermissible conduct in the advertisement of life settlements is to assure
that product descriptions are presented in a manner that prevents unfair,
deceptive or misleading advertising and is conducive to accurate presentation
and description of life settlements through the advertising media and material
used by life settlement licensees.
(b) These standards shall apply to any
advertising of life settlement contracts or related products or services
intended for dissemination in this state, including Internet advertising viewed
by persons located in this state.
(c) Every life settlement licensee shall
establish and at all times maintain a system of control over the content, form
and method of dissemination of all advertisements of its contracts, products
and services. All advertisements, regardless of by whom written, created,
designed or presented, shall be the responsibility of the life settlement
licensee, as well as the individual who created or presented the advertisement.
A system of control shall include regular routine notification, at least once a
year, to agents and others authorized by the life settlement licensee who
disseminate advertisements of the requirements and procedures for approval
prior to the use of any advertisements not furnished by the life settlement
licensee.
(d) rtisements shall be
truthful and not misleading by fact or implication. The form and content of an
advertisement of a life ettlement contract shall be sufficiently complete and
clear so as to avoid deception. It shall not have the capacity or tendency to
mislead or deceive.
(e) Certain
life settlement advertisements are deemed false and misleading on their face
and are prohibited. False and misleading life settlement advertisements
include, but are not limited to, the following misrepresentations:
1. "Guaranteed," "safe," "secure," "backed by
federal law," "backed by state law," or "state guaranty funds," or similar
representations;
2. "No risk," "low
risk," "minimal risk," or similar representations;
3. "No sales charges or fees" or similar
representations;
4. "High yield,"
"superior return," "excellent return," "high return," "quick profit," or
similar representations;
5.
Purported favorable representations or testimonials about the benefits of life
settlement contracts taken out of context from newspapers, magazines, trade
papers, journals, radio and television programs, and all other forms of print
and electronic media.
(f) The information required to be disclosed
under this subsection shall not be minimized, rendered obscure, or presented in
an ambiguous fashion or intermingled with the text of the advertisement so as
to be confusing or misleading.
1. An
advertisement shall not omit material information or use words, phrases,
statements, references or illustrations if the omission or use has the
capacity, tendency or effect of misleading or deceiving as to the nature or
extent of any benefit, loss covered, premium payable, or state or federal tax
consequence. The fact that the life settlement contract offered is made
available for inspection prior to consummation of the sale, or an offer is made
to refund the payment if the owner is not satisfied or that the life settlement
contract includes a "free look" period that satisfied or exceeds legal
requirements, does not remedy misleading statements.
2. An advertisement shall not use the name or
title of a life insurance company or a life insurance policy unless
advertisement has been approved by the insurer.
3. An advertisement shall not represent that
premium payments will not be required to be paid on the life insurance policy
that is the subject of the life settlement contract in order to maintain that
policy, unless that is the fact.
4.
An advertisement shall not state or imply that interest charged on an
accelerated death benefit or policy loan is unfair, inequitable or in any
manner an incorrect or improper practice.
5. The words "free," "no cost," "without
cost,' "no additional cost," "at no extra cost," or any words of similar import
shall not be used with respect to any benefit or service unless true. An
advertisement may specify the charge for a benefit or service or may state that
a charge is included in the payment or use other appropriate
language.
(g)
Testimonials, appraisals or analysis used in advertisements must be genuine;
represent current opinion of the author; be applicable to the life settlement
contract, if any; and be accurately reproduced with sufficient completeness to
avoid misleading or deceiving prospective owners as to the nature or scope of
the testimonials, appraisal, analysis or endorsement. In using testimonials,
appraisals or analysis, the life settlement licensee makes as its own all the
statements contained therein, and the statements are subject to all the
provisions of this subsection.
1. If the
individual making a testimonial, appraisal, analysis or an endorsement has a
financial interest in the life settlement provider or related entity as a
stockholder, director, officer, employee or otherwise, or receives any benefit
directly or indirectly other than required union scale wages, that fact shall
be prominently disclosed in the advertisement.
2. An advertisement shall not state or imply
that a life settlement contract benefit or service has been approved or
endorsed by a group of individuals, society, association or other organization
unless that is the fact and unless any relationship between an organization and
the life settlement licensee is disclosed. If the entity making the endorsement
or testimonial is owned, controlled or managed by the life settlement licensee,
or receives any payment or other consideration from the life settlement
licensee for making an endorsement or testimonial, that fact shall be disclosed
in the advertisement.
3. When an
endorsement refers to benefits received under a life settlement contract all
pertinent information shall be retained for a period of five (5) years after
its use.
(h) An
advertisement shall not contain statistical information unless it accurately
reflects recent and relevant facts. The source of all statistics used in an
advertisement shall be identified.
(i) An advertisement shall not disparage
insurers, life settlement providers, life settlement brokers, insurance
producers, policies, services or methods of marketing.
(j) The name of a life settlement licensee
shall be clearly identified in all advertisements about the licensee or its
life settlement contract products or services, and if any specific life
settlement contract is advertised, the life settlement contract shall be
identified either by form number or some other appropriate description. If an
application is part of the advertisement, the name of the life settlement
provider shall be shown on the application.
(k) An advertisement shall not use a trade
name, group designation, name of the parent company of a life settlement
licensee, name of a particular division of the life settlement licensee,
service mark, slogan, symbol or other device or reference without disclosing
the name of the life settlement licensee, if the advertisement would have the
capacity or tendency to mislead or deceive as to the true identity of the life
settlement licensee, or to create the impression that a company other than the
life settlement licensee would have any responsibility for the financial
obligation under a life settlement contract.
(l) An advertisement shall not use any
combination of words, symbols or physical materials that by their content,
phraseology, shape, color or other characteristics are so similar to a
combination of words, symbols or physical materials used by a government
program or agency or otherwise appear to be of such a nature that they tend to
mislead owners or insureds into believing that the solicitation is in some
manner connected with a government program or agency.
(m) An advertisement may state that a life
settlement licensee is licensed in the state where the advertisement appears,
provided it does not exaggerate that fact or suggest or imply that a competing
life settlement licensee may not be so licensed. The advertisement may ask the
audience to consult the licensee's web site or contact the Department of
Commerce and Insurance to find out if the state requires licensing and, if so,
whether the life settlement provider or life settlement broker is
licensed.
(n) An advertisement
shall not create the impression that the life settlement provider, its
financial condition or status, the payment of claims or the merits,
desirability, or advisability of its life settlement contracts are recommended
or endorsed by any governmental entity.
(o) The name of the actual licensee shall be
stated in all of its advertisements. An advertisement shall not use a trade
name, any group designation, name of any affiliate or controlling entity of the
licensee, service mark, slogan, symbol or other device in a manner that would
have the capacity or tendency to mislead or deceive as to the true identity of
the actual licensee or create the false impression that an affiliate or
controlling entity would have any responsibility for the financial obligation
of the licensee.
(p) An
advertisement shall not directly or indirectly create the impression that any
division or agency of the state or of the United States government endorses,
approves or favors:
1. Any life settlement
licensee or its business practices or methods of operation;
2. The merits, desirability or advisability
of any life settlement contract;
3.
Any life settlement contract; or
4.
Any life insurance policy or life insurance company.
(q) If the advertisement emphasizes the speed
with which the settlement will occur, the advertising must disclose the average
time frame from completed application to the date of the offer and from
acceptance of the offer to receipt of the funds by the owner;
(r) If the advertising emphasizes the dollar
amounts available to owners, the advertising shall disclose the average
purchase price as a percent of the face value obtained by owners contracting
with the licensee during the past six (6) months.
(11) If a life settlement provider enters
into a life settlement that allows the owner to retain an interest in the
policy, the life settlement contract shall contain the following provisions:
(a) A provision that the life settlement
provider will effect the transfer of the amount of the death benefit only to
the extent or portion of the amount settled. Benefits in excess of the amount
settled shall be paid directly to the owner's beneficiary by the insurance
company;
(b) A provision that the
life settlement provider will, upon acknowledgment of the perfection of the
transfer, either;
1. Advise the insured, in
writing, that the insurance company has confirmed the owner's interest in the
policy; or
2. Send a copy of the
instrument sent from the insurance company to the life settlement company that
acknowledges the owner's interest in the policy; and
(c) A provision that apportions the premiums
to be paid by the life settlement company and the owner. It is permissible for
the life settlement contract to specify that all premiums shall be paid by the
life settlement company.