Rules & Regulations of the State of Tennessee
Title 0780 - Commerce and Insurance
Subtitle 0780-01 - Insurance Division
Chapter 0780-01-08 - Advertisements of Accident and Sickness Insurance
Section 0780-01-08-.05 - FORM AND CONTENT OF ADVERTISEMENTS

Universal Citation: TN Comp Rules and Regs 0780-01-08-.05

Current through September 24, 2024

(1) The format and content of an advertisement of an accident or sickness insurance policy shall be sufficiently complete and clear to avoid deception or the capacity or tendency to mislead or deceive. Whether an advertisement has a capacity or tendency to mislead or deceive shall be determined by the Commissioner of Insurance from the overall impression that the advertisement may be reasonably expected to create upon a person of average education or intelligence, within the segment of the public to which it is directed.

(2) Advertisements shall be truthful and not misleading in fact or in implication. Words or phrases, the meaning of which is clear only by implication or by familiarity with insurance terminology, shall not be used.

Authority: T.C.A. §§ 56-1-701 and 56-2-301.

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