South Dakota Administrative Rules
Title 61 - Department of Public Safety
Article 61:24 - VEHICLE DEALER LICENSING
Chapter 61:24:07 - Incentive advertising
Section 61:24:07:04 - Motor vehicle price disclosure

An advertisement stating an offering price for a motor vehicle offered for sale must state the effective period of the advertisement.

A motor vehicle offered for sale bearing a Monroney sticker or a label stating a manufacturer's suggested retail price must have a supplemental sticker affixed stating the offering price of the vehicle if the offering price is greater than the Monroney sticker price or the stated manufacturer's suggested retail price.

Any price stated in an advertisement or in a written or oral price quotation given to a prospective buyer is considered an offering price or, if the context so indicates, is considered the offering price plus taxes, license fees, documentary fees, and registration costs.

If an offering price applies to single or to a limited number of new or used vehicles, an advertisement stating the offering price must disclose the limitation.

General Authority: SDCL 32-6B-63.

Law Implemented: SDCL 32-6B-63.