South Dakota Administrative Rules
Title 20 - PUBLIC SAFETY
Article 20:06 - INSURANCE
Chapter 20:06:10 - Advertisements and solicitations of health and life insurance
Section 20:06:10:12 - Disparaging comparisons and statements
Universal Citation: SD Admin Rules 20:06:10:12
Current through Register Vol. 50, page 114, March 25, 2024
An advertisement or solicitation may not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of noncomparable policies of other insurers, and may not disparage competitors, their policies, services or business methods, and may not disparage or unfairly minimize competing methods of marketing insurance.
General Authority: SDCL 58-33A-7.
Law Implemented: SDCL 58-33-6, 58-33-7, 58-33-8, 58-33-10, 58-33A-8, 58-33A-10.
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