South Carolina Code of Regulations
Chapter 65 - SOUTH CAROLINA HUMAN AFFAIRS COMMISSION
Subchapter 2 - FAIR HOUSING
Article 4 - FAIR HOUSING ADVERTISING
Section 65-244 - Use of Words, Phrases, Symbols, and Visual Aids
Universal Citation: SC Code Regs 65-244
Current through Register Vol. 48, 12, December 27, 2024
A. The following words, phrases, symbols and forms typify those most often used in residential real estate advertising to convey either overt or tacit discriminatory preferences or limitations. In considering a complaint under the Fair Housing Law, the Commission will normally consider the use of these and comparable words, phrases, symbols, and forms to indicate a possible violation of the act and to establish a need for further proceedings on the complaint, if it is apparent from the context of the usage that discrimination within the meaning of the Act is likely to result.
(1) Words descriptive of dwelling, landlord,
and tenants: White private home, Colored home, Jewish home, Hispanic residence,
Adult building.
(2) Words
indicative of race, color, religion, sex, handicap, familial status or national
origin:
(a) Race-Negro, Black, Caucasian,
Oriental, American Indian.
(b)
Color-White, Black, Colored.
(c)
Religion-Protestant, Christian, Catholic, Jew.
(d) National origin-Mexican American, Puerto
Rican, Italian, Chicano, African, Hispanic, Chinese, Indian, Latino.
(e) Sex-The exclusive use of words in
advertisements including those involving the rental of separate units in a
single or multi-family dwelling, stating or tending to imply that the housing
being advertised is available to persons of only one sex and not the other,
except where the sharing of living areas is involved. Nothing in this section
restricts advertisements of dwellings used exclusively for dormitory facilities
by educational institutions.
(f)
Handicap-Crippled, blind, deaf, mentally ill, retarded, impaired, handicapped,
physically fit. Nothing in this section restricts the inclusion of information
about the availability of accessible housing in advertising of
dwellings.
(g) Familial
status-Adults, children, singles, mature persons. Nothing in this part
restricts advertisements of dwellings which are intended and operated for
occupancy by older persons and which constitute "housing for older persons" as
defined in 65-217.
(h) Catch
words-Words and phrases used in a discriminatory context should be avoided,
e.g. "restricted", "exclusive", "private", "integrated", "traditional", "board
approval" or "membership approval".
(3) Symbols or logotypes: Symbols or
logotypes which imply or suggest race, color, religion, sex, handicap, familial
status, or national origin.
(4)
Colloquialisms. Words or phrases used regionally or locally which imply or
suggest race, color, religion, sex, handicap, familial status, or national
origin.
(5) Directions to real
estate for sale or rent (use of maps or written instructions). Directions can
imply a discriminatory preference, limitation, or exclusion. For example,
references to real estate location made in terms of racial or national origin
significant landmarks, such as an existing black development (signal to blacks)
or an existing development known for its exclusion of minorities (signal to
whites). Specific directions which make reference to a racial or national
origin significant area may indicate a preference. to a synagogue, congregation
or parish may also indicate a religious preference.
(6) Area (location) description. Names of
facilities which cater to a particular racial, national origin or religious
group, such as country club or private school designations, or names of
facilities which are used exclusively by one sex may indicate a
preference.
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