Rhode Island Code of Regulations
Title 216 - Department of health
Chapter 40 - Professional licensing and facility regulation
Subchapter 05 - Professional Licensing
Part 20 - Optometrists (216-RICR-40-05-20)
Section 216-RICR-40-05-20.5 - Advertising, Violations, Practices, Procedures and Severability
Universal Citation: 216 RI Code of Rules 40 05 20.5
Current through September 18, 2024
20.5.1 Advertising
A. Pursuant to R.I. Gen. Laws §
5-35.1-9(2)(ii),
no optometrist licensed by and practicing in this state shall advertise by
written or spoken word of a character tending to deceive or mislead the
public.
B. An optometrist who holds
him/herself out to be a specialist in a specific field of optometry practice
shall include a statement in all advertisements that reads as follows, "The
Rhode Island Department of Health licenses all optometrists in the general
practice of optometry. The Department does not license or certify any
optometrist as an expert or specialist in any field of practice."
C. In addition to §20.5.1(A) of this
Part any and all advertising conducted by any optometrist shall conform to the
provisions of R.I. Gen. Laws Chapter 6-13.1, entitled "Deceptive Trade
Practices Act."
D. Any person
practicing pursuant to the provisions of R.I. Gen. Laws Chapter 5-35.1, shall
be required to post his name on the premises where the services are being
offered in such a manner as to be clearly visible to the public at the entrance
to the premises and on any sign visible outside of the premises which offers
the delivery of optometric services.
E. Advertisement of any type (electronic or
print media) shall also include the name(s) and address(es) of the responsible
optometrist(s).
20.5.2 Violations
Penalties for violations are in accordance with R.I. Gen. Laws § 5-35.1-20.
20.5.3 Rules Governing Practices and Procedures
All hearings and reviews required under the provisions of the Act shall be held in accordance with the provisions of the rules and regulations regarding Practices and Procedures Before the Department of Health (Part 10-05-4 of this Title) and Access to Public Records (Part 10-05-1 of this Title).
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