Pennsylvania Code
Title 40 - LIQUOR
Part I - LIQUOR CONTROL BOARD
Chapter 13 - PROMOTION
Subchapter A - ADVERTISING
WINE
Section 13.21 - Mandatory statements
Universal Citation: 40 PA Code ยง 13.21
Current through Register Vol. 54, No. 44, November 2, 2024
(a) Every advertisement of wine subject to this subchapter shall conform with the following:
(1)
Responsible
advertiser. Every advertisement shall state the name and address of
the producer, bottler, importer or wholesaler responsible for its publication.
The street name and number may be omitted in the address.
(2)
Class, type and distinctive
designation. Every advertisement shall contain a conspicuous statement
of the class, type or other designation of the product, corresponding with the
complete designation which appears on the brand label of the product.
(3)
Retail establishments.
Advertisements by retail establishments which merely refer to the availability
of wine in such establishments but which make no other reference to a specific
brand of wine shall be subject only to the provisions of §
13.23 (relating to prohibited
statements).
(4)
Advertising of price and size. Advertisements of wine which
show store prices shall use the phrase "Retail Price" in quoting the current
State Liquor Store retail price. Where reference to licensee discount is made
the advertisement shall display the statement "Discount to Licensees," and such
phrase should appear on the line below "Retail Price."
(b) No wholesale prices shall be shown in wine advertisements except that direct mail advertisements to licensees, of special liquor order merchandise, may show the total wholesale case price, as released by the Board.
(c) A quart shall be advertised as "quart," 4/5 quart as "fifth" or "4/5 quart," and a pint as "pint," and the like, and all characters shall be of the same size.
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