Pennsylvania Code
Title 40 - LIQUOR
Part I - LIQUOR CONTROL BOARD
Chapter 13 - PROMOTION
Subchapter A - ADVERTISING
GIVING AND ACCEPTING THINGS OF VALUE
Section 13.54 - Point of sale (POS) incentive programs-defined
Universal Citation: 40 PA Code ยง 13.54
Current through Register Vol. 54, No. 44, November 2, 2024
A POS incentive program provides prizes for nonlicensed buyers to purchase and for distributors/importing distributors to promote the sale of a brand of malt or brewed beverages. These promotions feature displays or advertisements at the location where a sale is made.
The provisions of this §13.54 issued under section 207(i) of the Liquor Code (47 P. S. § 2-207(i)).
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