Pennsylvania Code
Title 40 - LIQUOR
Part I - LIQUOR CONTROL BOARD
Chapter 13 - PROMOTION
Subchapter A - ADVERTISING
GENERAL PROVISIONS
Section 13.1 - Definitions
Current through Register Vol. 54, No. 44, November 2, 2024
The following words and terms, when used in this subchapter, have the following meanings, unless the context clearly indicates otherwise:
Advertisement-Any promotion through the medium of newspapers, magazines or similar publications, except that the term does not include the following:
(i) Any label affixed to a container of distilled spirits or wine, or any covering, carton or wrapper of the container.
(ii) Any editorial or other reading matter in any periodical, publication or newspaper for the preparation or publication of which no money or other valuable consideration is paid or promised, directly or indirectly, by any person subject to this subchapter.
Person-An individual, partnership, joint-stock company, business trust, association, corporation or other form of business enterprise, including a receiver, trustee or liquidating agent.
Routine business entertainment-Meals, beverages, tickets or passes to concerts, theaters, arts, sporting or charitable events provided to licensees, trade organizations or in-State manufacturers by licensees, trade organizations, in-State manufacturers or out-of-State manufacturers. For purposes of this definition, the term "licensee" includes all entities licensed under the Liquor Code including liquor importer licensees and vendor permittees.
Wine-Any fermented alcoholic beverage produced from grapes, fruit or other agricultural products, which contains 7.0 % or more alcohol by volume, and includes, but is not limited to, still wines, sparkling wines, carbonated wines, imitation wines, vermouth, cider, perry, sake or any product offered for sale as wine.
This section cited in 40 Pa. Code § 13.51 (relating to general prohibition).
